Broadcastingthe Newsweekly of Broadcasting and Allied Arts Our 441H Yearu 1975

Home , AM America, Birmingham Vulcans, Chicago Winds, Dick Van Raaphorst, Jacksonville Express, Jane Chastain

Closed Circuit Page 19 The Week in Brief Page 20 ishington up in air, up in arms after `Star' decision 30 million's the name of the game for football TV

w BroadcastingThe newsweekly of broadcasting and allied arts Our 441h Yearu 1975

i'IORNINGSIDE COLLEGI LIBRARY SIOUX CITY. IOWA ONLY EMMY...

Award Winning, Thought Provoking Drama Featuring awarded last year to religious Contemporary Issues... program artists. Lutheran Television thanks RAPE the National Academy SEX AND THE of Television Arts and FAMILY Sciences for this unique DRUG ABUSE honor to "This is the LONELINESS Life" artists. We are THE SINGLE'S pleased to offer our LIFESTYLE twenty fourth series to assist you in carrying your MENTAL ILLNESS Public Service responsibilities CHILD ABUSE with integrity and quality. AFFLUENCE This is the Life OCCULT MID Lutheran DIVORCE Television ALCOHOLISM NM SUICIDE 500 North Broadway St. Louis, Missouri 63102 THE GOLDEN 314/231 -6969 YEARS J y

4 WHER E THOUSANDS OF BREADWINNERS BECAME LASERS

;lùC :ïìCX,d E Aug If 1977 R.

Storer stations are co ick accident occurred at an and are doing someth zersection just off a busy inter- about it. tte highway exit. WSPD -TV, rare that it was the scene of America's highways are lil veral other bad accidents, battlefields. In 1973 alone terviewed witnesses who live were the scene of over 20,1 :arby. They learned that trucks accidents and 55,600 fata gularly ran the light. Truck And, while safety ex] ivers checked said that the light cheered by the improvemt as so short, they couldn't stop. 55 -mph speed limit has m. 'SPD -TV informed the city carnage in 1974 still total( affic department and the light estimated 44,500 dead. as re- timed. By far most of the fai Involvement like this in the are men -many at an age N fairs of their communities is young families are vitally pical of all Storer stations. ent on their support. This We feel the more effective we the toll on American life g - e in our communities, the more beyond anything the grisly railroad crossitgs. Yet Georgia effective we are for our advertisers, statistics reveal. law doesn't require drivers to stop and the more effective we are For this reason, Storer stations at crossings unless there's a stop for ourselves. feel they must relentlessly press sign. Many crossings have no signs. the attack against this deadly And of those that do, many have killer. So you'll find Storer stations no bells and lights. So in a hard - Broadcasting that serves. across the country regularly de- hitting series of editorials, THE voting important air time to WAGA -TV in Atlanta pushed to programs and editorials that stress make stops at all crossings a law, STÖRER highway safety. and to get signals at important KCST -TV in San Diego, for crossings. STATIONS example, recently tackled a fre- In Toledo, a fatal trailer- STORER BROADCASTING COMPANY

WAGA -TV Atlanta /WSBK-TV Boston/WJW-TV Cleveland/WJBK -TV Detroit/WITI -TV Milwaukee /KCST-TV San Diego/WSPD -TV Toledo WJW Cleveland /KGBS Los Angeles/WGBS Miami/WHN NewYork/WSPD Toledo iProgram Attention. Directors A special announcement

from: Os alAnglia tl. All -New Fifth Season A Premiere Both Qualify of "World of Survival" Season Package: as Documentary is Now Available! "For A Better World" Programs The fifth season and all -new Five network proven special hours The half-hour "World of Survival" edition of the "World of Survival" are currently being offered as a and the hour "For A Better World" series is nuw available. Already premiere season package entitled specials can both be "logged" as cleared in 68% of the U.S., some of "For A Better World." They in- documentary programs and both the top stations include: clude the Emm y- winning The can be run in Prime Time Incredible Flight of The Snow Access... "World of Survival" as WCBS -TV New York We first run and the hour specials WAGA -TV Atlanta WMAQ- Chicago Geese, with Glen Campbell, WBZ -TV Boston WCKT -TV Miami Live With Elephants, with David "For A Better World" qualify for WGR -TV Buffalo WKYC -TV Cleveland Niven, World of The Beaver, with the exemption from the off- KSD -TV St. Louis WRC -TV Henry Fonda, Mzima: Africa's network restriction of the Prime Washington WPRI -TV Providence Myster ous Spring, with Cliff Time Access Rule as "documen- WGAL -TV Lancaster WLWT -TV tary" programs, as cited in the Cincinnati WSOC -TV Charlotte Robertson and The Forbidden. WRGB -TV Albany Desert of The Danakil, with David FCC Commission's Second Re- Niven. Clearances to date exceed port and Order, January 16, 1975. 72% of the U.S. and include: To obtain these programs for your market, contact KABC -TV Los Angeles Marie Luisi, JWT Syndication WGN- Chicago KYW -TV Philadelphia Telephone 212 -686 -7000. WBZ -TV Boston KPIX -TV San Francisco WWJ -TV Detroit WTTG -TV Washington KDKA -TV Pittsburgh WFAA -TV Dallas KMOX-TV St. Louis WSB -TV Atlanta WJZ -TV Baltimore WFSB -TV Hartford Business Briefly

White version of Yago Sant'gria on for first time on behalf of new motion Taking a chance on radio Illinois is commercial starting blocks Monsieur picture, "Part II: Walking Tall," with buys latest in list of states to use spot Henri Wines Ltd., subsidiary of PepsiCo made by Tandour Four Inc., New York, on advertising to promote state lotteries. Inc., Purchase, N.Y., is pouring more than CAN systems in Akron, Toledo and Three -week spot radio campaign for $3 million into spot TV and radio over Canton, Ohio. Cable TV will be part of Illinois lottery begins today (Aug. 4), to next 12 months to introduce its new white saturation advertising campaign for film run in almost every radio market in state. Yago Sant'Gria wine from Spain. Spot in which TV and radio advertising are Agency, Lee King, Chicago, is buying 30's television and radio will begin in mid- being placed in more than 300 markets aimed at adults 18 and over. August on eastern seaboard; move as far for opening of "Part II" in Midwest, west as Chicago and as far south as Northeast and Far West over next few Musical marketing for Toyota Toyota Florida in October and through rest of months. Spokesman for AIP said results Motor Sales, USA, Los Angeles, is nation by end of year or early 1976. of test will dictate future use of cable TV sponsoring 13 -week, 90- minute radio Versions for black radio stations and for advertising for movies. Creative work on show of talk and music called Inner- Spanish- oriented TV stations also will be TV and radio efforts was performed by J. View, that began airing last week on over used. One -minute radio and TV Walter Thompson Co., New York, and 150 stations throughout country. Show is commercials plus 30- second TV spots placement is by Diener Hauser Greenthal, produced and placed through Sound have been created by Yago's agency, New York. Communication Inc., Hollywood; with Ogilvy & Mather, New York; copy theme, Clinton E. Frank Inc., Los Angeles, Toyota same as red Yago wine is, "Yago goes Method in madness ... Crazy Glue Inc., agency. Each show is devoted to with all the good, good times." New York, is putting finishing touches on individual music star or group (Robert Commercials will be geared to young new flight of spot television to run in Plant and Jimmy Page of Led Zeppelin, people, especially women. about 140 markets from mid -August to Red Stewart, Loggins and Messina, Jethro end of year, with flights lasting from one Tull, Alice Cooper); host is Jim Ladd, Los TV policy for cancer insurance Union to three weeks, varying with market. Angeles disk jockey. Fidelity Life Insurance Co., Trevose, Pa., Furman, Roth & Co., New York, is aiming is launching one -month spot TV for audience of women, 18 to 49. Frost warning It's still August, but campaign to help sell its cancer Deere & Co., Moline, Ill., is planning ahead insurance policy in 35 states in which it for its snowmobile fall- winter drive in spot Border crossing Canada's Labatt Beer operates, starting Sept. 1. Commercials TV and radio. N.W. Ayer, Chicago, is will make greatest effort to build product present information on cancer and refer clearing way for extensive buy throughout awareness in this country, with spot TV viewers to insert to appear in local country in so- called "snow belt" to reach campaign set to run through most of the newspaper which contains insurance men from 18 to 49 in broadcast effort that fall. Spots will emphasize Labatt's application. This approach had been used will begin on Sept. 22 and continue popularity in Canada, in attempt to get by Union Fidelity earlier this year and has through mid -November. viewers in sample of Northern markets to proved effective. Agency is Greybark, try it. Campaign will be divided into three New York; target viewers are adult men Counter commercials General four -week flights, to begin Sept. and women. 8, Development Corp., Miami, land Oct. 20, and Dec. 1. Agency, J. developer in Florida, is building two - Big business in blank tapes BASF Walter Thompson, New York, is buying phase advertising campaign to System, Bedford, Mass., will blast off fringe 30's and 60's, aimed at men 18 -49. counteract unfavorable publicity concentrated advertising campaign this generated in recent years regarding fall on behalf of its blank audio tapes, Push comes to Punch Quaker Oats Florida real estate. Print campaign will using network and spot TV for first time. Co., Chicago, is preparing spot TV spree begin next month, buttressed by spot TV Through Y & R Enterprises, New York, in substantial list of markets throughout campaign in late fall in 21 major markets BASF has bought into ABC -TV prime -time U.S. in support of Punch Crunch cereal. in Northeast and Midwest. Ted Bates & and late -night programs catering to Adcom, Chicago, house agency for Co., New York, will probably use two- young men, including rock music and Quaker, is targeting its spots at children, minutes commercials that will focus sports, and spot TV is contemplated for 6 to 11, in campaign beginning in late either on testimonials from happy selected major markets. BASF intends to August and continuing until mid - property owners in Florida or on "five spend more than $3 million over next 12 September. things to look into when buying land." months, heavily in broadcast, to heighten Commercials will be directed to adult its brand awareness and increase retail TV's clean -up hitter for VW men and women. distribution. Its catchline in advertising: Volkswagen of America Inc., Englewood "We sound like the original because we Cliffs, N.J., plans spot TV campaign Tried it, likes it Ship'n Shore, Aston, are the original." scheduled to begin in mid -August for one Pa., which tested TV two years ago and month in approximately 50 markets to has been increasing its expenditure in Screen test for cable American help clear out 1975 models. Doyle Dane medium, is slated to begin its largest spot International Pictures, Los Angeles, is Bernbach is seeking to reach men, 18 to TV effort in mid -September on behalf of experimenting with cable TV advertising 49. its women's blouses. Through AC &R

Broadcasting Aug 4 1975 5

Broadcasting is published 51 Mondays a year (combined issue at yearend) by Broadcasting Publications Inc, 1735 DeSales Street, N.W, Washington. D.C. 20036. Second -class postage paid at Washington. Single issues $1. Subscriptions. one year $25, two years $45. three years $60. Add552 yearly for special delivery. 565 for air mail. S4 for Canada. $6 (or all other countries. Subscri. ber's occupation required. Annually: Broadcasting Yearbook $20. Cable Sourcebook $10. Advertising, New York, Ship'n Shore will buy schedules in 28 markets throughout BAR reports television- network sales as of July 20 country to reach total women viewership. ABC S379,836,600 (29.8 %) CBS 5462,192,300 (36.2 %) NBC $433,309,700 (34 %) Commercials will show variety of blouses Total Total available, attempt to create favorable minutes dollars local week week 1975 total 1974 total change image for Ship'n Shore and have ended ended 1975 total dollars dollars from taglines mentioning stores carrying Day parts July 20 July 20 minutes year to date year to date 1974 apparel. Monday- Friday

Sign -on 10 a.m. 125 S 776,000 3,162 S 18,225.400 S 12,963,400 +40.5 Pointed push for Arrow shirts ... Monday- Friday Cluett Peabody will sponsor TV spot 10 a.m.-6 p.m. 899 7,795,400 27.800 285.297.900 252,103,200 +13.1 campaign for its fall line of Arrow men's shirts beginning near end of this month. Saturday-Sunday Sign -on -6 p.m. 232 2,009,500 8,399 126,403,900 114,260,200 +10.6 Spots will be daytime, fringe and prime time 30's, bought by Young & Rubicam, Monday -Saturday 6 p.m.-7:30 100 1,724,900 2,860 68,363,300 61.126.200 +11.8 New York, and are being scheduled to run p.m. for from one to four days beginning Aug. Sunday 17 in national sample of markets. Adults 6 p.m.-7:30 p.m. 11 119,800 451 10,725,600 9.177,400 +16.8 18 -49 are targeted. Monday- Sunday 7:30 p.m.-11 p.m. 403 19,013,900 11,361 677,009.700 646,342,900 + 4.7 Hot campaign for frozen foods Monday -Sunday Campbell's will promote its Swanson 11 p.m.-Sign-off 203 3,742,700 5,292 89,312,800 78,821,300 +13.3 frozen dinners and frozen breakfasts Total 1.977 535,182,200 59,325 S1,275,338,600 S1,174,794.400 + 8.5 through four -week spot TV campaign set Source: Broadcast Advertisers Reports to begin Sept. 1 in many national markets. Agency, BBDO New York, is buying fringe 30's to reach women 25 -49.

Withdrawn from circulation The of Holly's various dressed poultry week period. Syndicast Services Inc., National Advertising Review Board products, its agency, Long, Haymes & New York, reports it has cleared more reports that Kayser -Roth Hosiery Co. has Carr Inc., Winston -Salem, N.C., is zeroing than 60 stations and expects series will terminated pantyhose TV advertising in on total women and women, 18 to 49. be on at least 85 stations that have been controversy by agreeing to discontinue its carrying Sammy. Syndicast said use of commercial comparing its No additional barter advertisers are Cereal campaign Kellogg begins Nonsense brand with L'Eggs brand of negotiating for sponsorship. extensive campaign later this month for Hanes Corp. Accordingly, NARB panel its Product 19 breakfast cereal. TV spots dismissed Hanes's appeal from earlier Carnation Co., Los will emphasize nutritional value of brand. Ethnic emphasis decision, issued by National Advertising Angeles, will pour out extensive spot Six -week schedule will start Aug. 18, and Division, that said No Nonsense radio effort beginning in September to reach wide range of major and secondary commercial was not misleading. Panel reach black women, 18 to 49, with six -to markets. Agency, Leo Burnett, Chicago, is took pains to emphasize that it "did not nine -week flights spotlighting Instant buying daytime and prime access 30's, reach a judgment on the truth or accuracy Milk, Evaporated Milk, Breakfast Bars and with target audience of women aged 35 of the advertising in question" and that its and older. Contadina Tomato Sauce. Burrell opinion "should not be read as either Advertising Inc., Chicago, is placing buy agreeing or disagreeing with the NAD's on black- oriented stations in long list of decision that the advertising was not Radio, TV both on menu for Hardee's major markets. misleading." Hardee's, fast -food hamburger chain, will Nineteen other challenges to national launch major spot radio and TV campaign Basic campaign for root beer Spot TV advertising, including 10 on television, for its restaurants in August and campaign for A &W root beer begins also have been resolved by NAD. September, with emphasis on markets in today (Aug. 4) in range of markets Agreeing to discontinue or modify their Southern United States. Spot TV nationwide. Spots will run for three or four television claims: Banquet Foods Corp. campaign begins first, on Aug. 18 in most weeks, and will aim at teens and at (frozen dinners), Carnation Co. (Mighty markets, and will run for six weeks; radio women 18 -49. Agency, Humphrey, Dog food), Clorox Co. (drain opener), spots will begin running in September for Browning & MacDougall, Boston, is Hasbro Industries (Digger the Dog and at least four weeks. Agency, Benton & buying daytime, fringe, and prime time Hasbro G.I. Joe with Kung Fu Grip toys), Bowles, New York, will buy fringe, prime 30's. Lever Bros. (Wisk) and Quaker Oats time, and children's programing 30's and (Ken'l Ration Burger 'n Eggs dog food). 60's for television, aiming at adults 18 -49 TV entry for Albertson's West Coast NAD reviewed and found acceptable TV and at children 2 -11. Series of 30- second supermarket chain has entered its first commercials for Abbott Laboratories radio spots, also being bought by B &B, major TV special sponsorship. Chain is (Clear Eyes moisturizer), American Home will aim at adults 18 -49. Albertson's, major food retail chain in 11 Products Corp. (Sani- Flush) and Procter Western states, and one -hour show is & Gamble (Dawn dishwashing Signing aboard for barter ride Four Polynesia For the Fun of lt, starring Vic detergent). advertisers signed to date for barter Damone, Nancy Wilson and Ferrante and sponsorship of Sammy & Co., 90- minute Teicher. On barter basis (Albertson's has Out of the egg In its most extensive variety series starring Sammy Davis Jr., bought four minutes), show is in 26 use of TV to date, Holly Farms Poultry are Block Drug Co. (Grey Advertising), markets and is being aired Aug. 2 -4 in Industries, North Wilkesboro, Conn., will Colgate -Palmolive (direct), Faberge conjunction with Boise, Idaho -based begin substantial spot TV campaign in (Nadler & Larimer), and Monarch Wines chain's Hawaiian Days promotion. Station about 50 markets in Southeast and (RDR Associates). Series will complete lineup was handled by Norman, Navan, Northeast, starting in late August and initial 26 -week cycle in late September Moore & Baird, Los Angeles. Agency is continuing up to Thanksgiving. On behalf and has been renewed for additional 26- Davis & Rourke, Boise.

Broadcasting Aug 4 1975 8 BRDCASrERS 304. AUDIO CONTROL HANDBOOK -for radio and 316. TV CAMERA OPERATION by Gerald Millerson. television broadcasting, 4th Edition, Revised and Examines step by step the various principles that Expanded by Robert S. Oringel. Closely follow- underlie the use of the television camera. "Clear, ing the format of the three earlier editions, the concise and an absolute 'must' for anyone aspir- fourth has been almost entirely rewritten. Reflects ing to TV camera work, it surpasses anything I changes in equipment and techniques, while dig- have seen on the subject. " -Richard D. Hutto, ging deeper into all technical and electronics Director of Broadcasting, St. Lawrence University. aspects of audio operation. 192 pages, illustrated, 160 pages, 51/í" x 131h", 71 Iwo color diagramatic index. $10.00 illustrations, glossary. $10.95 305. BROADCAST JOURNALISM, An Introduction to 319. TELEVISION COMMERCIALS: How to C Suc- News Writing by Mark W. Hall. Covers all basics cessful TV Advertising by Charles Anthony Wain. of radio -television news writing style, techniques wright. The first comprehensive, down.to-earth -for student and practicing professional. 160 book to give insight into the creative aspects of pages, 61/e" x 91/4 ". $6.93 creating commercials. 320 pages, 61/e" x 91/4 ", 306. COLOR FILM FOR COLOR TELEVISION by 100 illustrations, index. $6.95 Rodger J. Ross. Currently available color films 323. TELEVISION IN THE PUBLIC INTEREST: Plan- and processes which enable television producers ning, Production, Performance by A. William to meet different program requirements. 200 Bluem, John F. Cox and Gene McPherson. Prac- pages, 61/4" x 91/4 ", 75 diagrams, 7 photos. tical information and advice on a neglected area $12.30 -how the layman may make better use of TV 309. COLOR TELEVISION: The Business of Color- for public service causes and projects. 192 pages, casting edited by Howard W. Coleman, A. C. x 9116 ", 88 illustrations, glossary, index. Nielsen Co. Seventeen experts in the field give $6.95 a thorough appraisal of this important medium 324. TELEVISION NEWS, 2nd Edition, Revised and emphasizing the business angle. 288 pages, Enlarged by Irving E. Fang. Revised throughout 6" x 9 ", 2 color pages, illus., diagrams, charts. and reset, including many new illustrations, ex. $9.95 panded treatment of radio news, updated dis- 310. DOCUMENTARY FILM by Paul Rothe, S. Road cussions on First Amendment problems related to and R. Griffith. This reprint of the third [re- electronic journalism. 384 pages, 61/4" x 91/4", vised) edition' again makes available the classic rbout 100 illustrations. $12.50 book on the world documentary film movement. 327. THE WORK OF THE TELEVISION JOURNALIST a pages 476 pages, 51/2' $V ", with 64 of by R. W. Tyrell. Describes every job from writer photos. $12.50 and producer to that of cameraman, recordist, 311. DOCUMENTARY IN AMERICAN TELEVISION: film editor and newscaster. Invaluable as a basic Form Function Method by A. William Bluem. primer for all newcomers to television -student A critical nomination of the documentary move and professional- 176 pages, illustrated, glossary. ment in American television. 312 pages, 61/4" $11.50 91/4 ", illustrated, appendices, notes. $6.95 326. WRITING FOR TELEVISION AND RADIO, 2nd 312. THE TECHNIQUE OF TELEVISION PRODUCTION, Edition by Robert L. Hilliard- Emphasizing the 9th Revised Edition by Gerald Millerson. Now "bread- andbutter" aspects of the writer's craft revised and updated throughout to reflect the in the mass media, this is also practical for home study. 320 x latest techniques and with a new chapter on pages, 63/4" 91/4", with sample color 1V, this book consolidates its leadership scripts and applications, index. $7.95 as the standard in the field. 440 pages, 1,160 332. THE TECHNIQUE OF THE SOUND STUDIO, Radio, illustrations, bibliography. $14.50 Television, Recording, 3rd Revived Edition by 313. THE FOCAL ENCYCLOPEDIA OF FILM AND TELE- Alec Nisbett. The basic approach of this widely. VISION: Techniques edited by Raymond Spottis- used text and guidebook emphasizing general woode. Major reference work of 10,000 entries - principles rather than rule -of- thumb, has the lat- will eventually comprise three or four volumes. est technological developments. 558 pages, 1,124 pages, 644" x 91/4 ", 1,000 diagrams, in- 51h" x 81h ", 234 diagrams, glossary. $14.50 dex. $37.30 333. THE TECHNIQUE OF SPECIAL EFFECTS IN TELE- 314. THE WORK OF THE MOTION PICTURE CAMERA- VISION by Bernard Wilkie. A unique, pioneering MAN by Freddie Young and Paul Petzold. De- and astonishingly comprehensive book that c tails the working environment, the day -to -day ers everything one needs to know about "special routine and equipment used by the film camera- effects" from popping champagne cork to bullet man. Also covers -at length -the part played by and bomb effects. 400 pages, 51/4" x 8ya", 200 the director of photography. 245 pages, 20 halftones, 40 diagrams, appendix, index. $16.50 pages of diagrams, 32 pages of halftones, glos 336. THE BROADCAST COMMUNICATIONS DICTION. sary. $13.00 ARY edited by Lincoln Diamant. Puts -at your 316. RADIO BROADCASTING: An Introduction to the fingertips-some 2,000 technical common and Sound Medium, Revised Edition by Irving E. slang words in daily use n both sides of the Fang. Reset, expanded and revised throughout, Atlantic many coined during the last this new edition includes radio news, First decade. Includes familiar words that mean the Amendment problems and current techniques of same thing (and the same words that mean electronic journalism. 478 pages, 100 illustra- different things) in English- speaking countries tions, notes, bibliography, appendices, glossary. everywhere. An extremely useful tool. 128 pages. $10.95 $6.95 Broadcasting Book Division 1735 DeSales Street, N. W. Washington, D.C. 20036 Send me the books whose numbers I've indicated at left. Payment for Book No. Price the full amount is enclosed.

Name

Address

H City State Zip Total Monday Memo A broadcast advertising commentary from Helen Atwood, media director. Wendt Advertising Agency, Great Falls, Mont.

Finding the consumers and set at 4:37 p.m. (This summer our up in the Big Sky days have been almost twice as long, which necessitates a re- evaluation of spot According to what I hear from television frequency and audience levels.) and radio stations in our state, there's a TV buyers get more help than radio good bit of money coming into Montana buyers from surveys -if they bother to from national spot buys. Is it being spent study them. I suspect many buyers are in- as effectively as it might be? I doubt it. fluenced greatly by cliches of the trade: "If Montanans see and hear a lot of adver- you want to sell to the geriatric set, advertising that is creatively off-target. We tise on Lawrence Welk" or "Gunsmoké s don't know much about traffic jams, audience is poor, old and rural." These nights at the opera, long queues and so catchy descriptions of audience won't hold on, though we have an interest in pro- in Montana. Usually these programs show ducts showcased in these situations. up as well in the ratings as any others, and But more important, national adver- often better. tising loses impact here because media In the first place, if we want to watch people are guided by major -market trends, TV, we must watch what's available. Sec- consumer profiles, scheduling patterns ond, television is a source of family en- and daypart descriptions that do not apply. tertainment here more than in the major Unfortunately for a media buyer, markets. In our uncrowded areas the viewers and listeners here don't fall into generations as well as the socio- economic neat categories. This is explained partially Helen Guthrie Atwood has previous agency groups mix more freely. Third, hot new by the fact that we are media poor. If a experience at Botsford, Constantine & programs take longer to catch on. We person wants to spend an evening in front McCarty, Los Angeles, and with Bozell & favor the old and familiar. of a TV, the choice of programs is limited. Jacobs, New York, and Media Affiliates Inc., If you're worried that a lot of money is In each of the three ADI's that account Memphis, a Bozell & Jacobs subsidiary. She being wasted on audience outside your for better than 85% of our TV households, presently is media director of Wendt demographic specs, remember our groups there are only two home stations to carry Advertising Agency, Great Falls, Mont. Prior to are more closely knit and thus exert more her work, she was with a book the programing of three networks. If a agency influence on one another. publisher, and a San Francisco hotel as public person wants to turn on the radio, there I like to buy movies by title. Movies relations director. may be just one station to tune in. So an don't have long runs at our motion picture effort to make demographic media-buying houses and many TV viewers have only a an exact science runs askew in Montana. the Man came into our homes, you'll single theater in their home towns. As a Nonetheless you can reach us through begin to see the point. rule of thumb, I'd rather address viewers broadcast. We're hooked on it. You just A case can be made that our desire and who aren't thinking how much they'd hate have to know the territory. need for communication, from within and to live in New York or Los Angeles. I like If you think it's not worth the time and outside, improves attention levels. to place spots in shows viewers are com- effort to change creative approaches and Further, those subscribing to the less -is- fortable with and eager to watch, even buying patterns that are working well in more theory will agree the impact of the though other shows may rate as well by major markets in order to reach us, con- broadcast medium is improved by the number. sider for a minute that we have neighbors scarcity of alternative media and other The intangibles that make one buy bet- much like us -in Wyoming, Idaho, and forms of entertainment. ter than another may be nothing more large portions of Washington, Oregon, How, then, can a broadcast campaign than hunch and mother -in -law research. Utah, Nebraska and the Dakotas -and break down? It breaks down because the Numbers, where they exist here, can't altogether we constitute a substantial homework has been done on the big cities ways tell a buyer how to act. market. and even surveys taken here are geared There are other boondoggles adver- To be able to use broadcast most effec- for larger markets. tisers must confront on our radio and TV tively, you should know first what it does A buyer of drive -time radio is probably stations. For the most part, they stem for us here in the Big Sky state. Here, as not aware that standard Montana office from economic considerations. The sta- elsewhere, it is an important source of en- hours are 8 a.m. to 5 p.m. and the office tions can't charge enough to produce the tertainment, but it also serves other criti- force can get to work in l0 or 15 minutes. revenue needed for topflight operation. cal functions. Afternoon listening is weakened by the We need better talent -radio and TV. Despite the immense size of Montana 6:30 start of TV prime time. Sure, radio is Once in a great while we luck upon a (147,138 square miles), our 750,000 resi- very strong during those abbreviated strong personality, but soon he's on his dents have a keen sense of community. hours when Montanans are getting ready way in search of a bigger apple. We lack We want news of one another. The prob- for work, or driving to and from. the money for adequate facilities. We lem is we're separated by vast distances But it is strong, too, during the daypart need better programing. Our FM stations and sometimes by rugged weather. We commonly called housewife time. We sound canned. We need better newsmen, have only 12 daily newspapers and a few spend an extraordinary amount of time in better production people. We even need publications. To keep in touch, we turn to cars despite the short office commute. A more surveys. But no matter the broadcast. Broadcast is connective tissue. daytime run -of- schedule buy often does shortcomings, broadcast works. Of course, we need broadcast for more as good a job as a morning or evening Radio and TV are surefire means of than news of ourselves. We need to know drive -time and costs less. reaching us. But before you produce the what's happening outside our boundaries. ROS has additional importance on a spots and buy the time, do acquaint your- I do not refer strictly to news events. If daytimer in the winter, especially in a selves with our acres and attitudes. You you stop to think that most of us met our single- station market. Last Dec. 21 in won't get the results you want if you don't first Puerto Rican when NBC's Chico and central Montana, the sun rose at 8:10 a.m. know the territory.

Broadcasung Aug 4 1976 8 SRDS ANNOUNCES A CHANGE IN FREE LISTING SERVICE Effective with October 1975 issues for Spot Radio and Spot Television.

We are departing from our long -standing policy of complete listing service for all commercially operated stations. Now, each station will determine the future reporting of its listing information. As you're all well aware, some stations listed in our service do not attract national /regional spot dollars from our subscribers and /or are not interested in actively seeking such business through SRDS. The complete listing for these stations will be modified. As a service to our subscribers, we shall leave only the station call letters, ownership, address, phone number, city of license, and media code. As we see it, our business is to help those who plan, buy and sell spot time nationally and regionally. Some stations say they are not interested in selling national spots. Subscribers say they are not interested in certain stations. Why should SRDS continue to bear the cost of compiling and distributing information no one wants or cares about? So, effective with October issues, we are starting a program of mini- mal listing treatment for those stations who, by their own expressions or actions, have indicated they do not desire the full service which SRDS affords. If we've done our job well, we should not inconvenience the user. Frankly, we should not inconvenience the station whose listing is being modified, either. If the station isn't interested in soliciting national/ regional spot business, he's not losing anything. If he is interested in soliciting national/ regional spot business, then he should not expect SRDS to assúme his costs for doing so. It is probable that problems will arise that we have not anticipated. We'll take them as they come. For the most part, it is expected that group and network listings will substitute for the small- market station whose listing is modified. This way, users of our broadcast editions will have sufficient information on which to plan buys. There is no charge to stations for SRDS reporting their information. Also, there can be no exceptions. We must live with our policy and apply it fairly and equitably to all. This means, if a station in a major market elects not to meet our new listing requirement, it will not be possible for us to include all of its information.

The alternative. There is an alternative to our proposed plan. SRDS can impose a substantial increase in the subscription price. We feel this would be self-defeating and undesirable. However, there may be options we haven't considered. We would welcome suggestions. Sound business judgment compels us to take this action.

HARVEY A. HARKAWAY PUBLISHER STANDARD RATE & DATA SERVICE, INC. 5201 Old Orchard Road Skokie, Ill. 60076 312 - 966 -8500

Where Things Stand Status report on major issues in electronic communications

Copyright 1975 Broadcasting Publications Inc. May be and notice of proposed rulemaking (Docket quoted with credit. 20495) on citizen group- broadcaster agree- Indicates new or revised listing. ments has been issued. Comments were due last week (see story, this issue). Antitrust/networks. Justice Department antitrust suit charging networks with illegally Community ascertainment. FCC has in- monopolizing prime time was filed in U.S. stituted rulemaking (Docket 19715) designed Court in Los Angeles in April 1972. Suits were to modify procedures commercial stations dismissed on ground that networks were follow in ascertaining community problems denied access to White House tapes and (BROADCASTING, May 12). Comments have The best beautiful documents they said they needed to support been filed in proceeding (BROADCASTING, July music sound in their charge that Nixon administration was 7). politically motivated in bringing suits. Columbia, SC is put out However, Judge Robert J. Kelleher permitted Comparative renewals. FCC discussion on Justice to refile suits after President Ford proposed policy on comparative proceedings by an AEL FM -2.5KD moved into White House, and it did (Case nos. involving renewal applicant and applicant Stereo 74 -3599 RJK et al.). Network appeals con- seeking to displace him, originally set for Transmitter tending Judge Kelleher should not have per- June 12, has been postponed indefinitely. mitted refiling suits were dismissed by Just ask WXRY of Consumer agency. Senate passed bill to es- Supreme Court (BROADCASTING, May 5). AEL stereo transmitters always tablish Agency for Consumer Advocacy after send the very best. Broadcasting in Congress. There are mea- amending it to insure agency may not involve FM: 2,500, 15,000, 25,000, sures pending in both houses of Congress to itself in broadcast license renewal proceed- 50,000 watts. permit one -year experiment of broadcasting ings before FCC. Agency would have no AM: 5,000, 10,000, 50,000 watts. chamber proceedings. Main resolution in regulatory powers; its function is to represent House is H. Res. 269 by Jack Brooks (D- Tex.). consumer interest in agency and court proceedings. In House, Government Operations Call or Write: In Senate it's S. Res. 39 by Lee Metcalf (D- Mont.). House Rules Committee, which has Committee passed bill similar to that passed AMERICAN ELECTRONIC LABORATORIES, INC. alternately discussed and postponed further by Senate, but with one significant difference P.O. Box 552, Lansdale, PA 19446 discussion of Brooks resolution, has formed for broadcast industry. Bill, H.R. 7575, does Tel: 215/822 -2929 TWX: 510/661 -4976 subcommittee to conduct hearings on mea- not exempt proposed agency from involving sure. No action has been taken by Senate itself in license renewal proceedings. S. but full BILL MORRISON DAVIS Rules Committee on Res. 39, Senate Copyright legislation. Omnibus copyright revi- on June 9 voted for first time to permit broad- sion bills are pending in both houses of Con- floor JOINS cast coverage of debate on Senate - gress, both establishing copyright liability for issue, New limited to one contested cable operators and public broadcasters. MUSI - MATION Hampshire Senate election. Coverage never Senate Copyright Subcommittee has com- however, after be- happened, negotiations pleted mark -up and cleared for full Judiciary tween staff and networks over light- Senate Committee its bill (S.22), which is substan- ing and other technical arrangements broke tially same as bill that passed full Senate last down (BROADCASTING, June 16). year. House Judiciary Subcommittee on Cable legislation. FCC's proposed revisions in Courts, Civil Liberties and the Administration cable television legislation were scheduled for of Justice, meantime, has been conducting commission discussion last week. hearings on House copyright bill, H.R. 2223. Grouping witnesses by issue, subcommittee Cable rebuild deadline. FCC has canceled has heard from FCC and Office of Telecom- 1977 deadline for cable systems to comply munications Policy, cable industry, broadcast Bill Morrison Davis, veteran an- with 1972 rules (BROADCASTING, July 14). Ac- industry (BROADCASTING, June 16) and from nouncer and production specialist tion concludes rulemaking in Docket 20363. public broadcasters (BROADCASTING, July 14). has joined Musi- Mation as Commission, however, has outstanding director nominees. nominations of custom production division. another rulemaking (Docket 20508) that is CPB Seven of eight considering possible alternatives to 1977 to board of Corporation for Public Broadcast- After many years in San Antonio, deadline. That search goes forward; coming were confirmed by Senate last week, Dallas, Ft. Worth and St. Louis ments are due Aug. 18; replies Sept. 8. having been voted out without objection by markets, Bill is applying his exper- the Senate Commerce Committee (BROAD- Children's TV. FCC's policy statement on tise to Musi- CASTING, July 28). Eighth nominee to 15 -mem- Mation quality pro- children's television programing, adopted last ber CPB board, Colorado brewer Joseph duction. year (BROADCASTING, Oct. 28, 1974), has been Coors, will have difficulty obtaining confirma- appealed to U.S. Court of Appeals in Wash- tion and for that reason has been separated ington by Action for Children's Television from rest. Commerce Committee will devote Music for Lovers - Country Collections & (Case no. 74- 2006). House Communications separate hearing to him Sept. 9 -10. Country Beautiful are Adult formats Subcommittee, meanwhile, has held four days FCC produced by of hearings on broadcast advertising and Croeeownenhip (newspaper -broadcast). children, and one member of that subcommit- order banning newspaper- broadcasting tee, Timothy Wirth (D- Colo.), has introduced crossownerships prospectively and requiring bill (H.R. 8613) to establish national council to break -up of 16 crossownerships has been ap- study effects of advertising on children and pealed by various parties to three different cir- recommend regulatory reforms if needed cuit courts of appeals. Suits have been FIELD 'MALL.' SHOPPING CENTER (BROADCASTING, July 21). transferred from the Fourth and Eighth Circuits MORTON. ILL. 61550 to one in Washington, where they have been PH. 309 264 -7444 Citizen agreements. FCC policy statement consolidated (Case nos. 75 -1064 et al.).

Broadcasting Aug 4 1975 10 However, court has yet to designate circuit in select closest stations in importing distant substituting 35- and 55 -mile zones for signal which they will be argued. In addition, number signals. Comments were filed last week (see contours as basis of protecting television sta- of parties petitioned commission to recon- story, this issue). tions has been appealed to U.S. Court of Ap- sider its order, but the commission has peals (BROADCASTING, April 21) in Washington denied them. License renewal legislation. Over 125 repre- by CBS, NBC and ABC television affiliates as- sentatives and 20 senators have sponsored sociations. Order also is subject of petitions Crossownerahip (television -cable television). or co- sponsored license renewal bills so far for reconsideration filed with commission. FCC has initiated rulemaking (Docket 20423) in 94th Congress. Nearly all provide for aimed at easing restrictions it had imposed lengthening renewal period from three to four Nutritional advertising. FTC has repub- on common ownership of cable system and or five years and give renewal applicant lished its proposed trade regulation rule on television station in same market (BROADCAST- preference over challenger for substantially nutrition claims in food advertising in confor- ING, April 17). Comments and reply comments living up to his license commitments. None, mity with rulemaking procedures set out in have been filed. however, is yet on the agenda of communica- Warranty -FTC Improvements Act. Comments tions subcommittee in either house. NAB has on disputed issues were filed last wiek (see FCC has - Distant sports. adopted "same placed its stamp of approval on two renewal story, this issue); deadline for comments not rule im- game" governing cable television's bills, H.R. 5578 by Representatives Louis Frey proposing disputed issues to be announced. portation of distant sports programing (R -Fla.) and Goodloe Byron (D -Md.), and (BROADCASTING, July 14). S.2119 by Senator Paul Fannin (R- Ariz.). Obscenity. FCC's declaratory ruling on indecent and obscene broadcasts (BROADCASTING, EEO guidelines. FCC has issued notice of in -. Network exclusivity on cable. FCC order Feb. 17) is being appealed to U.S. Court of Ap- quiry and proposed rulemaking on equal employment opportunity guidelines (BROAD- CASTING, July 21). Comments are due Sept. 11: replies, Oct. 1.

. Fairness doctrine bills. Senate Communica- EVERYTHING YOU NEED tions Subcommittee conducted five days of hearings on two bills intended to eliminate IN CARTRIDGE EQUIPMENT -from the largest fairness doctrine. S.2 by Senator William Proxmire (D -Wis.) would delete Section 315 broadcast automation company H- IL' from Communications Act, section containing equal time requirement as well as statutory basis for fairness doctrine. Proxmire bill in fact would prohibit FCC from influencing broadcast programing or scheduling in any way. S.1178 by Senator Roman Hruska (R- Neb.) would do that and also address other practices which "discriminate" against broadcasters (lowest unit rate, cigarette ad ban, postal service and armed forces advertising). There will be more hearings, as yet unscheduled, on two measures. Proxmire bill has twin in House, H.R.2189 by Robert Drinan (D- Mass.), and Mr. Hruska's bill is duplicated in H.R. 4928 by Charles Thone (R- Neb.). There is no sign of movement on two House bills. FCC's falmenàoctrine report. FCC's new THE SMC LOGI -CART fairness statement exempting product com- Small, stackable units that will fit tion guarantee, plus a full year parts mercials from application of fairness anywhere. Logi -Carts feature solid warranty. Get complete information doctrine, rejecting concept of reasonable access to broadcast media, and otherwise state switching, quiet solenoid, RF with a phone call. Or return the modifying fairness doctrine (BROADCASTING, shielding, plug-in circuit boards, full coupon without delay. July 1), is subject of petitions for reconsidera- metering of record play and bias, tion filed with commission as well as appeal plus the exclusive L.E.D. peak indi- filed with U.S. Court of Appeals in Washington cator. Small size and quiet operation by National Citizens Committee for Broad- make this unit ideal for production L casting and Friends of the Earth. rooms. Logi -Cart units are available Systems Marketing Corporation Fee schedules. Sixteen parties have appealed in mono or stereo. SMC with low 1005 W. Washington Street FCC's order modifying its fee schedule (BROAD- offers financing Bloomington, Illinois 61701 CASTING, Jan. 20) (Case nos. 75 -1053 et al.): down payment and 30 day satisfac- 309-829-6373 more than 60 appeals have been filed by broadcasters and others from commission's refusal to refund fees paid under previous See us at NAFMB, Atlanta, Sept. 17 -20. schedule which was held by Supreme Court to r be illegal (Case nos. 75 -1087 et al.). Several parties seeking refunds have filed in U.S. Court MAKE MY STATION LIFE EASIER WITH SMC CART EQUIPMENT of Claims (Case nos. -74 et al.). 82 Send complete information on Logi -Cart record /playbacks to: KRLA (AM). Comparative hearing case, under way since 1964, is now on appeal to U.S. Name Court of Appeals in Washington (Case nos. 74 -1002 et al.). Six losing applicants are Station challenging FCC's grant of Pasadena, Calif., frequency to Western Broadcasting Corp., Address whose principals include Bob Hope. Decision awaited. Zip Leapfrogging. FCC has initiated rulemak- Phone (area code) ing (Docket 20487) aimed at modifying or repealing rules that require cable systems to L

.,,.s 4 19!5 11 peals in Washington (Case no. 75 -1391) by nounced its intention to appeal to Supreme Prime time access rule Ill. FCC on May 14 object of ruling, Pacifica Foundation's Court (BROADCASTING, June 30). modified rule in response to decision by U.S. WBARFM) New York. Specific ruling involved Court of Appeals in New York which essen- station's broadcast of George Carlin album Performers' royalty. Copyright subcommit- tially affirmed rule's constitutionality (BROAD- cut that commission ruled indecent and tees in both houses have held hearings on CASTING, May 19). Two appellants -National obscene. measures to create performers' royalty to be Association of Independent Television Pro- and users of ducers and Distributors and Sandy Frank Pay cable; pay TV. FCC's modification of its paid by broadcasters other recorded works (BROADCASTING, July 28). Bill on Program Sales Inc. -asked court to reverse pay cable and pay television rules (BROAD- Senate side is S.1111 by Senator Hugh Scott commission on effective date -Sept. 8, 1975. CASTING, March 24) is being opposed on two tor some 30 years They wanted date extended, but court re- fronts. Broadcasters and cable operators (R -Pa.), who has been trying measure through. In last session of jected their requests. Frank has asked for have appealed to U.S. Court of Appeals in to push amendment to rehearing (BROADCASTING, June 30). Washington, and ABC. CBS and NBC have Congress, it was defeated as Senate's copyright bill. S: 1111 is being con- petitioned commission for reconsideration. Public broadcasting funding. Public sidered separately from pending copyright bill broad- Meanwhile Senator Philip Hart (D- Mich.) and casters have lost their fight for five-year fund- S. 22. Subcommittee on House side is his Senate Antitrust Subcommittee are looking for Corporation for Public Broadcasting. scrutinizing duplicate of Scott bill, H.R. 5345 by ing into charges that broadcasters are "throt- Bill sought (H.R. had five Representative George Danielson (D- Calif.) for 6461) provision for - tling" pay cable. Two days of hearings were as well five possible insertion in copyright revision bill year appropriation as -year held in May (BROADCASTING, May 26); more authorization. House Appropriations Commit- pending there (H.R. 2223). were held last month (BROADCASTING, July 14, tee has rejected concept of five -year ap- 21). propriation and struck that provision from bill. Personal attack rules FCC order asserting If and when authorization part of bill passes Payola. Grand juries in three cities have in- that WMCA(AM) New York violated personal House and Senate, committee said it would dicted 16 individuals and six firms on charges attack rules has been appealed by licensee, vote three -year appropriation in separate relating to payola. Another grand jury indicted Straus Communications Inc., which claims measure (BROADCASTING, July 28). Future of Clive Davis, former CBS Records head, for in- rules are unconstitutional (Case nos. 75 -1083 CPB funding bill now in Senate Appropria- come -tax evasion. Justice Department says and 75 -1084) (BROADCASTING, June 16). tions Committee (S. 893), which, like House its investigation, which resulted in indict- bill has both five -year authorization and ap- ments, reached into 16 cities, is "only the Pole attachments. Since fall of 1970, National propriation, is uncertain. beginning" (BROADCASTING. June 30). Cable Television Association and AT &T have 'Pensions' case. FCC decision holding that been at stalemate in pole -rate negotiations. Section 315. Senate Communications Sub- NBC violated fairness doctrine in connection Most recent proposal by AT &T has been re- committee Chairman John Pastores (D -R.I.) with Pensions: The Broken Promise TV jected by NCTA (BROADCASTING, June 9). NCTA bill to exempt presidential and vice presiden- program, was ordered vacated by three -judge has since offered single rate proposal (story tial candidates from equal -time requirements panel of U.S. Court of Appeals which- acting this issue) similar to FCC staff's formula. Both in Section 315 of Communications Act at request of full nine -judge circuit- vacated sides must now analyze those proposals. (S.608) is being scrutinized during hearings its own earlier decision (BROADCASTING, July Otherwise FCC again faces jurisdictional issue on fairness doctrine bills. There will be further 14). Petitioner, Accuracy in Media, has an- and whether to impose its own rate scheme. hearings before subcommittee takes action on it. House Communications Subcommittee Chairman Torbert Macdonald (D- Mass.) has introduced measure (H.R. 5600) which Doubleday Media Says: echoes Mr. Pastores bill, but also provides that programs like Meet the Press be ex- empted from equal -time requirement. and that spokesman from opposing party be CAlli TAX SHELTER? given opportunity to reply to any partisan broadcast address by President. No action Yes! has been scheduled on Macdonald bill. Star stations. FCC order stripping Star Broad- casting of KISN(AM) Vancouver, Wash., KOIL- INVESTflIENT RANGE? AM-FM Omaha, and WIFE -AM -FM Indianapolis has been appealed to U.S. Court of Appeals in Two Million Dollars. Washington (Case no. 75- 1203). VHF drop -ins. In April, FCC adopted inquiry (Docket 20418) into feasibility of dropping as GROWFH9 many as 83 VHF channels into top 100 markets (BROADCASTING, April 7). Inquiry 14,000 to 21,000 resulted from United Church of Christ petition homes. which substantially embodied study by Office of Telecommunications Policy suggesting channels could be added if mileage- separa- LOCATION? tion standards are reduced. Commission invited comments on economic and technical Southwest or Southeast. feasibility of drop -ins; deadline has been extended from July 11 to Oct. 15.

WNCN(FM) (now WOW). Citizen groups YOUR CHOICE! have appealed to U.S. Court of Appeals in Washington FCC action authorizing New York Call Gary Dent collect, station to change its call letters before time for protest had expired and from denial of (214) 298 -3839. stay (Case nos. 74 -1925, 74- 1926). They have also petitioned commission to deny station's renewal application. Principal issue is format change from classical to rock. Competing application for WOIV's frequency has been filed Doubleday Media by Concert Radio Inc. GAF Corp. has offered Brokers of Rodio. TV. CATV and Newspaper Properties to buy station for $2.2 million, return it to classical format (BROADCASTING, July 28).

Broadcasting Aug 4 1975 12 Datebook íJ

indicates new or revised listing new trends in video disc systems, video cassettes and fall meeting. Greenbrier, White Sulphur Springs. videotape recordings in comparison with super 8 and developments in 16mm and 35mm films. Rochester Aug. 22-23- Tennessee Associated Press Broad- Institute of Technology, Rochester, N.Y. For further in- casters Association meeting. Hyatt -Regency hotel, formation on program: Professor Peter Dart, University Knoxville. of Kansas, Lawrence 66045; (913) 864 -3991. For qu- This week Aug. Comments due at FCC on inquiry to re- eries on local arrangements: Professor Reid H. Ray, 29- evaluate need for UHF television taboos in connection Aug. 3 -4 -South Carolina Broadcasters Association RIT, Rochester 14623; (716) 464 -2772. with channel allocations. Reply comments due Sept. summer convention. Hilton hotel, Myrtle Beach. Aug. 21 -24- West Virginia Broadcasters Association 17. Aug. 3 -9- National Association of Broadcasters sixth sales management seminar. Harvard University Gra- duate School of Business Administration. Boston.

Aug. 5- Alabama Broadcasters Association license - renewal workshop. Ferguson Center, University of Alabama, Tuscaloosa. Aug. 8 -7- Tennessee Association of Broadcasters "Hazards of license -renewal seminar. Participants include John Summers, general counsel of National Association of Broadcasters; R. Russell Eagan of Washington law firm Kirklands, Ellis & Rowe; Richard Shiben, chief of FCC Broadcast Bureaus Renewal and Transfer Divi- Everyday Life" sion, or if he cannot attend, an aide, and group of broadcasters who have encountered license -renewal problems in past. Airport Hilton Inn, Nashville. A Public Service Series forRadio Also in August Your station's listeners face many threats to Aug. 11- Deadline for reply comments on FCCnotice The Farm of proposed policy statement on citizen group-broad- their physical and financial well- being. State Insurance caster agreements (Docket 20495). FCC, Washington. Companies have produced a series of 13 public- service programs Aug. 11- FCC deadline for comments on proposed -each 31/2 minutes long -on some of the more universal hazards. rulemaking (Docket 20521) concerning ownership re- The subjects include: porting and disclosure by publicly held corporations that own interests in broadcasting stations. Proposed The Drunk Driver. rules are based on Model Corporate Disclosure Regulations issued in January by Interagency Steer- Boobytraps Along our Híghwa s. ing Committee on Uniform Corporate Reporting Epidemic. (Broadcasting. Feb. 3). Replies are due Aug. 26. FCC. The Arson Washington. Your Card Deadly l uel Tank. Aug. 11- FCC deadline for comments on proposed ProtectYourselfAgainst Burglary. rulemaking (Docket 20520) which would amend broadcast station multiple ownership rules to set a 5% Auto Theft. limit on institutional ownership of broadcast stations. Safe Pleasure Boating. Replies are due Aug. 26. FCC, Washington. Escaping from a Burning House. Aug. 11 -12- National Religious Broadcasters Eastern convention. Lancaster Bible College. Lan- No-Fault Auto Insurance. caster, Pa. What to Do Aftera Fire. Aug. 14- 15- Arkansas Broadcasters Association summer convention. Thursday Banquet speaker: Har- Inflation and Your Homeowners Insurance. ry Walker, vice president for public affairs, Shell Oil Young Drivers. Co; Thursday luncheon speaker; Tom Swat ford, CBS - TV Network vice president in charge of program prac- The Right to Drive. tices. Indian Rock Resort, Fairfield Bay. Aug. 14- 17- Annual meeting, Concert Broadcasters These programs are non -commercial. They are designed to inform Association. Blossom Music Center, Akron, Ohio. your listeners -not advertise State Farm. Aug. 18 -FCC's new deadline for comments on pro- For free tapes and scripts, return the coupon below or call us posal to institute rules regarding a system for auto- matic identification of station transmissions (Docket collect at 309 -662 -2625. 20351). Previous deadline was May 19. Deadline for r reply comments was extended from June 2 to Sept. 2. Robert Sasser FCC. Washington. Public Relations Department TAT F PAR Aug. 18- Comments due at FCC on proposed State Farm Insurance Companies rulemaking concerning possible alternatives to March Farm Plaza One State 111 31, 1977, deadline for older major market cable AN< systems to comply with access and channel capacity Bloomington, III. 61701 rules adopted March 31, 1972 (Docket 20508). I there Replies are due Sept. 8. FCC, Washington. Please send me your public service series Hazards of Everyday lite. understand is no charge. Aug. 18 -FCC deadline for comments on rulemaking (Docket 20509) which would establish new class of Name radio station to be used to transmit information to motorists and other travelers (Docket 20509). Pro- Station posed radio class would operate on either 1606, 1612 or 530 khz. Reply comments due Sept. 5. FCC, Wash- Address ington. (no P.O. box numbers, please) Aug. 18 -22- University Film Association's 29th an- City State Zip nual conference. Papers and sessions with deal with V J

Broadcasting Aug 4 1975 13

WTCG Presents The Little Rascals in Atlanta Planning. Post -Newsweek Stations President Joel Chaseman and his assistant, Peggy Cooper (r), confer with Mary Louise Smith, chairwoman of the Republican National Committee, about the Oct. 26 -28 "Ballots and Broadcasters" conference in Reston, Va. The meeting is being co- sponsored by Post -Newsweek, Broad appeal to all age L Women Voters and the Aspen Institute. IP groups. Time only adds the League of to this series' luster and we Bond, civil rights leader (Sept. 20). Marriott hotel, we're delighted to have it., September Atlanta. Sept 5 -6- Mississippi Broadcasters Association Sept 18.20- Minnesota Broadcasters Association -SIDNEY PIKE license- renewal seminar. Chuck Cooper. WCBI -TV fall conference. Kahler motel, Albert Lea. Columbus, is chairman. Jacksonian motel, Jackson. WTCG, Atlanta Sept. 19- 21- Florida Association of Broadcasters Sept. 5- 7- American Women in Radio und Televi- lall conference. Innisbrook. near Tarpon Springs. Area Conference. Caesar's Palace, Las sion Western Sept 19- 21- American Women in Radio and Televi- Vegas. sion Mideast Area Conference. Hilton Inn, Annapolis, Sept. 10- Association of National Advertisers Md. 1Seven Days A Week planning research. Plaza workshop on advertising and Sept 19 -21- American Women in Radio and Televi- # SUNDAY, 9 -10 a.m. hotel, New York. sion Southern Area Conference. Ramada Inn, New in all major categories, Sept. 12- 14- American Radio Relay League con- Bern, N.C. will include FCC Commissioner including Total Adults and vention. Speakers Sept. 22 -23- National Religious Broadcasters Robert E. Lee and (astronaut) Owen K. Garnoti. deputy Women 18 -49. western convention. International hotel, Los Angeles. director, Science and Applications. National Aero- nautics and Space Administration. Sheraton Interna- Sept 22-24-National Cable Television Association tional Conference Center, Reston. Va. board meeting, L'Enfant Plaza hotel, Washington. # Sept 12 Maine Association of Broadcasters an- Kentucky CATV Association fall con- 1SATURDAY, 7-8 a.m. -14- Sept 24- 25- nual meeting. Sebasco Lodge. Sebasco Estates. vention. Continental Inn, Lexington. First in Homes, Teens, Sept. 14- 18- Louisiana Association of Broadcasters Sept. 25- World Plan Committee of International Children 6 -11, Total Children. fall convention. Royal Sonesta hotel. New Orleans. Telecommunication Union meeting. Geneva. In Fact: 213% more Children Sept. 14.16- Nebraska Broadcasters Association Sept 26- FCCdeadline for comments on 'warehous- than its closest competition. annual convention. Holiday Inn, North Platte. ing" of movies by networks with regard to pay cable distribution (Docket 19554). FCC. Washington. Sept 15- Deadline for entries in Town Crier Bell Awards for reporting agricultural subjects to urban au- Sept 26 -27- Boston chapter of The Society of Broad- diences (Broadcasting. March 24). Open to voting cast Engineers second annual "mini- vention" for MON -FRI, 7-8 a.m. members of National Farm Broadcasters Association. broadcasters. Information: Mike Goldberg, WGBH -TV First with Total Teens, Sponsored by Elanco Products Co.. division of Eli Lilly Boston, or Steve Cohn. WSMW -TV Worcester, Mass. & Co., Indianapolis 46206. Sheraton Yankee Drummer Inn, Auburn, Mass. Children, Children 6 -11. 91% of all Children. Sept. 15- Deadline for entries in 1975 Highway Sept 26 -27 -First annual meeting of Public Radio Safety Journalism awards (Broadcasting. March 17). in Mid -America, new regional association of public Uniroyal Highway Safety Awards. Uniroyal Inc.. 1230 radio stations. St. Louis. Registration details from Bob Avenue of the Americas, New York 10020. Thomas. KWMU St. Louis 63121. For a complete breakout of this Sept. 15- Deadline for entries in 1976 Ohio Slate Sept 28-30- Nevada Broadcasters Association an- and other markets, call or write Awards competition. sponsored by the Institute for nual convention. Kings Castle -Hyatt hotel. Lake Tahoe. Education by Radio - Television, for informational, Michael G. King educational and public affairs radio and television Sept. 28 -Oct 3- Society of Motion Picture and programs. Additional information and entry forms: The Television Engineers 117th technical conference and Mo- KING WORLD Ohio State Awards, 2400 Olentangy Road. Columbus, equipment exhibit. Jack Valenti, president of the Ohio 43210. tion Picture Association of America, will be Sept. 29 luncheon speaker. Century Plaza hotel, Los Angeles. PRODUCTIONS, INC. Sept 16 -17- Society of Broadcast Engineers, In- Sept 29- 30- National Religious Broadcasters Mid- 903 Mountain Ave. diana chapter, regional convention and equipment exhibition. Atkinson hotel, Indianapolis. west convention. Winona Lake, Ind. Berkeley Heights, N.J. 07922 (201) 464 -9746 Sept 17 -19- Radio Television News Directors Asao- ciation international convention. Bill Monroe, NBC News and a past RTNDA president, will be keynote October speaker. Fairmont hotel. Dallas. Oct 2 -3- Ohio Association of Broadcasters fall con- Sept 17 -19- Tennessee Association of Broadcasters vention. Columbus. Convention. Holiday Inn- Rivermont, Memphis. Oct 2.5 -Joint fall meeting, Missouri Broadcasters Sept 17- 20- Institute of Broadcasting Financial Association and Illinois Broadcasters Association. Management annual conference. Century Plaza hotel. Chase -Park Plaza hotel, St. Louis. Los Angeles. (1976 conference will be held Sept. 12 -16 in Boston: 1977 conferences in mid-September Oct 2- 8- International Telecommunications Union Telcom75, in Chicago). second world telecommunication exhibition. Event scheduled simultaneously with Second Sept. 17 -20- National Association of FM Broad- World Telecommunications Forum. Second Interna- casters 1975 National Radio Broadcasters Con- tional Festival of Telecommunications and Electronics ference and Exposition. Luncheon speakers include Film, and "Youth in Electronic Age" Competition all to FCC Chairman Richard E. Wiley (Sept. 19) and Julian be held in same city. Palais des Exposition. Geneva.

Broadcasting Aug 4 1975 14 Oct 3.5- Illinois News Broadcasters Association, with the League of Women Voters and the Aspen In- Gateway Communications, is convention chairman; fall convention. Ramada Inn, Peoria. stitute ' Program on Communications and Society, to Deak Zimmerman, WOTV(TV) Grand Rapids, Mich., is sponsor "Ballots and Broadcasting: from Harding -Cox facilities chairman. Fairmont and Mark Hopkins hotels, Oct 3 -5- American Women in Radio and Television to 1976 and Beyond " -conference to make electronic San Francisco. Northeast Area Conference. Rye Town Hilton Inn. Rye, media more effective in the electoral process. Reston N.Y. Conference Center, Reston, Va. Oct 8-10-Indiana Broadcasters Association fall Oct 30 -FCC deadline for reply comments on convention. Royal Inn, South Bend_ "warehousing" of movies by networks with regard to March 1976 Oct. 9 -12- Women in Communications Inc. annual pay cable distribution (Docket 19554). FCC, Wash- March 7 -10 -Data Communications Corp., BIAS national meeting. Sheraton Inn -Skyline East, Tulsa, ington. seminar. Hyatt Regency hotel. Memphis. Okla. Oct 10- 12- American Women in Radio and Televi- sion East Central area conference. Pfister hotel, Mil- November waukee. May 1976 Nov. 2- 4- Action for Children's Television's fifth na- Oct 13-14--Joint regional radio convention. Na- tional symposium on "Children's Programing and The May 5- 9- American Women in Radio and Televi- tional Association of Broadcasters and Radio Adver- Arts." Speakers include Ray Hubbard, Post sion 25th annual national convention. Marriott hotel, tising Bureau. Fairmont hotel. Atlanta. Newsweek Stations: Thomas Hoving, Metropolitan Philadelphia. Oct 12 -15- American Association of Advertising Museum of Art; author Jerzy Kosinski; John O'Connor. May 27 -June 5 -Prix Jeunesse International, bian- New York illustrator Maurice Sendak and Her- Agencies Western region convention. Maui Surf hotel, rimes nual television competition for children's programs. Maui. Hawaii. bert Schmertz, Mobil Oil Corp. Atlanta Memorial Arts co- sponsored by European Broadcasting Union and Center, Atlanta. Contact: ACT, 46 Austin Street, UNESCO. Bayerischer Rundfunk, Munich, West Ger- Oct 15 -FCC's new deadline for comments on inqu- Newtonville, Mass. 02160. many. iry into dropping new VHF channels into top 100 Nov. International Film & TV Festival of New markets (Docket 20418). Previous deadline was July 5- 7- York 1975, Americana hotel. Contact: International 11. Deadline for replies was extended from Aug. 11 to F.T.F. Corp., 251 West 57th Street, New York 10019. Nov. 18. FCC, Washington. June 1976 Nov. American Oct 18 -17 -Joint regional radio convention. Na- 6.7- Association of Advertising Agencies Central region annual meeting. Continental June 28 -29- Georgia Association of Broadcasters tional Association of Broadcasters and Radio Adver- Plaza hotel. Chicago. annual convention. Lanier Lake Islands. tising Bureau. Marriott hotel, Boston. Nov. 7 American Women in Television Oct 17- 19- American Women in Radio and Televi- -9- Radio and board meeting. Philadelphia Marriott, Phil- sion West Central area conference. Hilton hotel, of directors adelphia. Omaha, Neb. July 1976 Nov. 10- International Radio and Television Oct 22- 23- Kentucky Broadcasters Association fall 14- July 14 -17- Colorado Broadcasters Association Society faculty /industry seminar. Tarrytown Con- convention. Julian Goodman, chairman. NBC. will be summer meeting. Wildwood Inn. Snowmass. principal speaker. Red Carpet Inn. Bowling Green. ference Center, Tarrytown, N.Y. Nov. 10.11- Advertising Research Foundation an- Oct 24- 28- American Women in Radio and Televi- nual conference. New York Hilton. New York. sion Southwest Area conference. Dallas. September 1976 Nov. 10.11 -Joint regional radio convention. Na- Oct Texas lall 25-27- Association of Broadcasters tional Association of Broadcasters and Radio Adver- Sept. 24 -29 -Fifth Vidcom -The International meeting. Houston Oaks hotel, Houston. tising Bureau. Monteleone hotel, New Orleans. Market for Videocommunications, including exhibits Oct 28 -28- Post -Newsweek Stations in cooperation of equipment for broadcast program production and Nov. 12.15- The Society of Professional Journalists, cable television. Palais des Festivals, Cannes, France. Sigma Delta Chi, 66th anniversary convention. Ben- U.S. contact: J. Nathan, suite 1103, 250 West 57th Major Meetings jamin Franklin hotel, Philadelphia. Street, New York 10019. Stet 17 -19 -Radio Television News Direc- Nov. 13- 14- Oregon Association of Broadcasters tors Association international convention. Fair- fall conference. Valley River Inn, Eugene. mont hotel, Dallas. Nov. 13 -14 -Joint regional radio convention. Na- tional Association and Adver- Sept 17- 20- Institute of Broadcasting Fi- of Broadcasters Radio tising Bureau. Pick Congress hotel, Chicago. nancial Management annual conference. Cen- tury Plaza hotel, Los Angeles. Nov. 18- 19- National Association of Educational Broadcasters 51st annual convention. Sheraton Park Sept 17 -20- National Association of FM hotel, Washington. Broadcasters 1975 National Radio Broad- casters Conference & Exposition. Marriott Nov. 17 -18 -Joint regional radio convention, Na- hotel. Atlanta. tional Association of Broadcasters and Radio Adver- tising Bureau. Brown Palace hotel, Denver. Nov. 12 -15- The Society of Professional Nov. 18- 19- American Association of Advertising Journalists, Sigma Delta Chi, 66th annivers- Agencies Eastern annual conference. Waldorf -Astoria, ary convention. Benjamin Franklin hotel, Phila- New York. delphia. Nov. 18-20- Television Bureau of Advertising 21st Nov. 18 -19- National Association of Educa- annual meeting. Americana hotel, New York. tional Broadcasters 51st annual convention. Nov. 20 -21 -Joint regional radio convention. Na- Sheraton Park hotel, Washington. 1976 con- tional Association of Broadcasters and Radio Adver Hilton. vention will be Nov. 14 -17, Conrad rising Bureau. Fairmont hotel. San Francisco. Chicago. Nov. 21 -23 -Sixth annual Loyola National College Nov. 18-20- Television Bureau of Advertis- Conference for college radio stations and featuring ing annual convention. Americana hotel, New technical sessions/exhibits, talent showcase and York. 1976 convention will be Nov. 8 -9. other sessions. Loyola University of Chicago's down- Shoreham Americana, Washington. town campus. 820 North Michigan Avenue. Feb. 21 -25, 1976 - National Association of Nov. 30 -Dee. 3- Association of National Advertisers Television Program Executives 13th annual annual meeting. Breakers hotel, Palm Beach, Fla. conference. Fairmont and Mark Hopkins hotels, San Francisco. 1977 conference will be Feb. 12 -16, Fontainbleu hotel, Miami. February 1976 March 21- 24,1978- National Association of Feb. 8- 12- Public Broadcasting Service annual Broadcasters annual convention. Chicago. membership meeting. Century Plaza hotel. Los 1977 convention will be March 27-30, Angeles. Shoreham Americana, Washington. Feb. 11- 13- Colorado Broadcasters Association winter convention. Stouffer's Denver Inn, Denver. May 5 -9, 1978 - American Women in Radio and Television 25th annual national conven- Feb. 12-14-South Carolina Broadcasters Associ- tion. Marriott hotel, Philadelphia. 1977 conven- ation winter convention. Holiday Inn, Florence. tion will be April 26 -May 1. Radisson Down- g Feb. 23.28- National Religious Broadcasters town hotel, Minneapolis. ; 33rd annual convention. Shoreham -Americana hotel, * ,\ti Washington. June 15-20, 1978 - Broadcasters Promotion Association 21st annual seminar, Washington Feb. 21 -25- National Association of Television Pro- gram Executives 13th annual conference. Lew Klein,

Broadcasting Aug 4 1975 15 Open Mike.

Rep response II even to a rep. -John A. Lack, vice presi- thing's Wrong With Me. Tsk, tsk, tsk. - EDITOR: BROADCASTING'S Rufe Crater has dent and general manager, CBS Radio Linda D. Dicks, Gorham, Me. Spot Sales, New York. for years been one of the country's most EDITOR: A message to the ladies who sure business press reporters. His -footed wrote complaining about the July 7 car- special story on the station representation A viewer's choice toon: I couldn't agree more! However, the business in your July 14 issue has to be a cartoon did represent some kind of EDITOR: 1 resent, to the point of turning highlight in his career -and yours. Nice progress the purple, being told that during the hours of on part of BROADCASTING! If going- Loris S. Myers, director of media, you review the last several years' car- 7 -9 p.m. I must choose the idiotic fare Carter Products, New York. toons, you will find only a sprinkling of served up to 3- 6 -8 -10- year -olds. I believe women represented at all and 99.9% as EDITOR: Well done. As is your fashion, the networks should rethink this so- called housewives or secretaries. The last time you again did a marvelous job on your family viewing rule instead of forcing the (April 22, 1974) a woman in broadcasting feature article on reps. You do have a uni- general public to the choice of special - was represented the that que talent for getting to the meaningful channel subscription television, which in per se just fact she was there as a as op- meat of the matter. most cases would be in addition to "weatherperson" posed to a "weatherman" was Let me also tardily compliment your subscribing to cable television. The fare supposed I wait magazine's revised format. The return of on the special channels, for the most part, to be funny. Personally, can't to see where the bold type for names and its increased is repulsive in proportion to the fare on BROADCASTING stands (sic) on us photographs are major improvements in so- called children's programs being in I976.Saundra McMillan, faculty man- making your magazine easier to read frustrating and idiotic. To be forced to ager, KSrJL -FM, assistant professor, depart- - ment of radio and television, California especially for those aging eyes. - Francis watch either is too much. -C.0 Haley, L. Boyle Jr., president, Robert E. East- Harrisburg, Pa. State University, Long Beach. man & Co., New York. EDITOR: Contrary to Ellen Kimball EDITOR: [Congratulations] on your special Radio tells all Pollens, broadcaster /narrator, Boston report on national representatives. ( "Open Mike," July 21), I think the Jack EDITOR: One hundred prospective jurors Thanks. It was informative and enjoyable, Schmidt cartoon in the July 7 issue is hy- had been notified to report to Brewster sterical.- C. Jim Murphy, manager - county court July 15 in the case of Coe vs. owner, WBMK(AM) West Point, Ga. Coggins. Under Texas law, county jurors are paid $10 a day. QUALITY TALKS At 5:30 p.m. July 14, the judge phoned Books KVLF and said attorneys in the case had FOR reached an out -of -court settlement and The Broadcast Industry: An Examination the jurors need not report. of Major Issues. Edited by Robert H. A news item to that effect was broadcast Stanley. Communications Arts Books, WNEW on the 6 p.m. news July 14 and the 7:30 Hastings House, Publishers, New York. a.m. news July 15. New York, New York 256 pages. $13.50. Of the 100 jurors scheduled to report, Dr. Stanley of Hunter College, City only three showed up, costing Brewster University of New York, has collated ad- county $30 instead of $1,000. Ninety - dresses and dialogue from the fourth seven out of 100 got the message on KVLF. faculty /industry seminar of the Interna- Some people do listen to radio -Gene tional Radio and Television Society. Par- Hendryx, general manager, KVLF(AM) ticipants included John Chancellor, NBC Alpine, Tex. News anchorman; Sterling (Red) Quinlan, former vice president of ABC - Cons and pro TV in Chicago and currently with 1DC Services Inc. advertising research; Alfred EDITOR: Re Jack Schmidt's cartoon of July Stern, chairman, Warner Cable Co., and 7. I found it absolutely hysterical! I'm a Ralph Rogers, chairman, Public Broad- woman who's been an air personality for casting Service. They discussed news three years and this kind of ribbing management, license renewal, program Continental's 317C is the best doesn't bother me for a very good reason. coritent and regulation, public and cable measure for any 50 kW AM trans- Women are continuing to enter the media TV's histories and economic futures. mitter purchase. Performance, and proving that they are more than 125% positive modulation and fashion consultants, consumer TV Sound Operatiqns, by Glyn Alkin, are reserve power capabilities researchers, rumor -mongers, etc. As Communications Arts Books, Hastings unbeatable. Today's best sound more women become established as House, New York. 176 pp. $7.95. in 50 kW AM is Continental. serious competition for men, this TV Lighting Methods, by Gerald Miller - stereotyping will most probably take a son, Communications Arts Books, Hast - back seat. The reason being because it will .ings House, New York. 150 pp. be useless as well as meaningless. Both these paperbacks are additions to By the way, BROADCASTING, you really the Media Manuals series, soucebooks for goofed in your July 21 issue! In "Breaking technical details and diagrams. Mr. Miller - In" you tell us that Austin Roberts's latest son is general editor of Media Manuals. CONTINENTAL ELECTRONICS MFG. CO. BOX 17040 DALLAS, TEXAS 75217 release, Rocky, is "his solo debut ". Not Mr. Alkin is manager of operations, BBC true. He previously had a hit with Some- Welsh region.

BtoadcaslIng Aug 4 1975 18 BROADCASTING PUBLICATIONS INC. Sol Taishoff, chairman. Lawrence B. Taishoff, president. Maury Long, vice president. Edwin H. James, vice president. Joanne T. Cowan, secretary. Irving C. Miller, treasurer. Lee Taishoff, assistant treasurer. Broadcasting Prove newsweekly of broadcasting and allied arts to yourself TELEVISIUNo what other broadcasters Executive and publication headquarters Broadcasting -Telecasting building already know. 1735 DeSales Street, N.W., Washington, D.C. 20036. Phone: 202- 638 -1022. Sol Taishoff, editor. Lawrence B. Taishoff, publisher. EDITORIAL Edwin H. James, executive editor. Donald West, managing editor. Rufus Crater ( New York), chie( correspondent. Leonard Zeidenberg, senior correspondent. J. Daniel Rudy, assistant to the managing editor. Frederick M. Fitzgerald, senior editor. Joseph A. Esser, Pat Thach, Jonathan Tourtellot, assistant editors. Mark Harrod, Randall Moskop, Joanne Ostrow, Jay Rubin, staff writers. Annick Burnett, Donna Wyckoff, editorial assistants. Betty Riehl, secretary to the editor.

BUSINESS Maury Long, sire president. David N. Whitcombe, director of marketing. Doris Kelly, secretary. Hundreds of broadcasters are using ITC tape cartridge ADVERTISING equipment daily and find it delivers outstanding performance Winfield R. Levi, general sales manager (New York). John Andre, sales manager -equipment and engineering. ... such as the compact SP Series reproducer and the (Washington). RP Series master recorder /reproducer shown here. David Berlyn, Eastern sales manager (New York). Ruth Lindstrom, account supervisor (New York). And this experience has brought our attention to an Bill Merritt, Western sales manager (Hollywood). interesting fact. Our tape cartridge equipment does an Lynda Dorman, classified advertising manager. excellent job of selling itself. So, the problem was how to CIRCULATION get the equipment into your studios where you could test it Bill Criger, circulation manager. fully under actual broadcast conditions. The answer is our Kwenlin Keenan, subscription manager. Barbara Chase, Lucille DiMauro, Odell Jackson, Patricia 30 day guarantee of satisfaction. Just issue an order Johnson, Gregg Karpicky. and we'll send the equipment you want. If for any reason it falls to perform up to your expectations, it back PRODUCTION send Harry Stevens, production manager. within 30 days and you don't owe us a cent. It's a sure, Susan Cole. painless, no -risk way to prove to yourself what other broadcasters already know ... ITC tape cartridge equipment ADMINISTRATION is the answer to a broadcaster's To things in Irving C. Miller, business manager. prayers. put Lynda Dorman, secretary to the publisher. motion, call us collect at 309 -828 -1381. Philippe E. Boucher, Gloria Nelson.

BUREAUS New York: 75 Rockefeller Plaza, 10019 If1TERf1ATIOf1RL TAPETROf1ICS CORPORRTIOfI Phone: 212. 757 -3260. Rufus Crater, chief correspondent. IE 2425 South Main Street Bloomington, Illinois 61701 Rocco Famighetti, senior editor. John M. Dempsey, assistant editor. Marketed exclusively in Canada by McCurdy Radio Industries Ltd., Toronto Marc Kirkeby, staff writer. Winfield R. Levi, general sales manager. David Berlyn, Eastern sales manager. Ruth Lindstrom, account supervisor. Harriette Weinberg, Susan Hag, advertising assistants. Hollywood: 1680 North Vine Street. 90028. Phone. 213-463-3148. Datmrision D3(KE Generates Earl B. Abrams, senior correspondent. Bill Merritt, Western sales manager. Sandra Klausner, assistant. Characters...Sm0000tli on the Curves!

Broadcasting' magazine was founded in 1931 by Broadcasting Multi -font type styles of excellent quality, resolution and Publications Inc., using the title Broadcasting' -The News form. A professional production tool to simplify and speed Magazine of the Fifth Estate. Broadcast Advertising' was acquired in 1932, Broadcast Reporter in 1933, Telecast' in 1953 your titling task. Before choosing a video titling system, and Television in 1961. Broadcasting- Telecasting' was investigate the Datavision D -3000. Get the facts. introduced in 1946. Phone (301)948 -0460 or write: 15932 Shady Grove Road, Gaithersburg, MD 20760.

' Reg. U.S. Patent Office. Datavision Video Products H ryi a 1975 by Broadcasting Publications Inc. Datavislon D-3000 MINCOM DIVISION COMPANY Microfilms of Broadcasting are available from University Video Character Generator Microfilms, 300 North Zeeb Road, Ann Arbor, Mich. 48103.

Broadcasting Aug 4 r. _ 17 The Great Providence ADI is a spending market.

. ..« Le.di

Representative: tre5e :: ...... wIM..; °t THE :,l;. MEEKER WNHOt : -::,,.....J_... ;;:., COMPANY, INC. get`1°Un9 LJI.. W«. d°taysbuy 5pri9l .ld a.«, ° as ..e.. PC° CONN

17 ea PROVIDENCE t ``ßEP,MPSS c ...... c» W.,«ic4 2 F

P'NE\pl eV , Ma"a9et ,. :N et 0A\OENCE, P oW Pß ance gJV\9 GRADE A o t O SJNBV

Mal-0g Jte: Sa WIlEV yWTEV Providence, R. I. /New Bedford -Fall River, Mass. WGALTV Lancaster- Harrisburg- York -Lebanon, Pa. STEINMAN TELEVISION STATIONS fr Closed Circuit. Insider report: behind the scene, before the fact

to children (BROADCASTING, July 21), never become available unless Congress Summoned helped block proposed merger of puts up funds for research, as it did for FCC Chairman Richard E. Wiley wants to Commerce Department's Office of studies of TV violence. Staff is determined know what independent television Telecommunications with National that any hearings it undertakes should stations are going to program in 7 -9 p.m. Bureau of Standards; mustered colleagues have clear sense of direction, has not family -viewing period decreed by National to protest FCC delay on Washington Star talked problem over with Chairman John Association of Broadcasters TV code. Last transfer case (see page 24). As deputy Pastore (D-R.I.). week he called Herman Land, president of assistant secretary for education at Association of Independent Television Department of Health, Education and Stations, to Washington to talk about it. Welfare in 1969 -70, he was active on Growth business Mr. Land promised answer soon. INTV satellite development, public TV, Ward L. Quaal Co., Chicago, formed by board meets in Chicago Aug. 12. formation of HEW Office of former president of WGN Continental NAB, in incorporating family viewing Telecommunications. Inc., has added new client and new into TV code, gave independents number -two executive to Mr. Quaal. breather. It waived restriction against sex Company has become management and violence on programs under contract Date with Senate counselor to TVN on its news service and to until 7, 1977 such stations Sept. FCC Commissioner Abbott Washburn, earth- station satellite distribution project. (BROADCASTING, April 14). Signs last whose term expired June 30, will go Joining Mr. Quaal effective today (Aug. 4) week were that Mr. Wiley wants earlier before Senate Commerce Committee next is Bruce C. Mayer, former executive VP of observance. month for hearing on his nomination to WGN Continental and general manager of full seven -year term. His will be heard its KWGN -TV Denver. States' rights along with nominations of three FCC is expected to say that it lacks Communications Satellite Corp. directors authority to deal with one of major issues Sept. 23 -24. Meanwhile, he continues to Changes in the morning of cable television regulation- whether serve under provision of law permitting Sources in and around ABC -TV's AM there should be two -tier or three -tier commissioners whose terms have expired America affirm network's commitment to in regulation of that industry. Order drafted to remain office until their successors ratings -plagued series, at least for another are by staff and expected to be considered by confirmed. 18 months, but some changes are commission soon after August break says evidently due. Reports persist that guest commission cannot compel states to co -host, Barbara Howar, who was allocate jurisdiction between themselves Splitting radio, TV reported set for permanent slot several and localities in particular manner. Talks have reportedly been held to weeks ago, is now more out than in. Commission would be given such explore possibility that Alan Torbet Strong possibility, sources say, is that authority in draft legislation Cable Bureau Associates, radio -only rep firm, might there will be no co -host. AM America has has proposed ( "Closed Circuit," July 28). acquire or merge with radio division of already moved newsman Peter Jennings However, Cable Bureau does not feel Avco Radio TV Sales, which Avco Corp. from Washington back to New York, and is that handcuffed. It suggesting is in process of selling to rep president, H. has begun gradual shift to lighter subjects commission declare that any franchise Peter Lasker, and associates. Then, and more entertainment. provision inconsistent with FCC rules is reports continued, Mr. Lasker and Avco AM America has accounted for null and void. This would not apply to Radio TV Sales -presumably with new approximately $3 million in ABC franchise fees, because of manner in name -would concentrate on TV revenues thus far in 1975; according to which present rule dealing with them is representation exclusively. unofficial estimates. ABC sources say written. So staff is proposing rulemaking Reports could not be pinned down salesmen get special incentive to push AM to declare null and void fees in excess of officially, but one source purportedly America: higher commission rate for sales 3%. In addition, staff was instructed to familiar with background said discussions at full rate -card price. Total revenues for draft inquiry on subscriber rate regulation. go back several weeks and may go on for all three networks in pre -10 a.m. period Commissioners felt they lacked several more, with no sure sign now are $17.5 million so far this year with information to issue rulemaking aimed at whether they will be fruitful. Torbet NBC's Today taking by far biggest declaring moratorium on such regulation Associates is independent subsidiary of increment. Today's take is said to be about that staff had proposed. Starr Broadcasting Group. $1.5 million bigger this year than last, when AM America was not on air. Fast start Broadcast interests in Washington are Looking for a reason keeping eye on freshman Representative Staff of Senate Communications 7 -to -9 program Timothy E. Wirth (D- Colo.). In his first Subcommittee is agonizing over whether Without fanfare, Viacom Enterprises, seven months in Congress, he has become to get involved in children's TV New York, has placed family- oriented My most active member of House advertising controversy. It saw that four Three Sons into syndication and has made Communications Subcommittee next to days of hearings on subject in House sales to Metromedia Television and to Chairman Torbert Macdonald (D- Mass.) (BROADCASTING, July 21) never answered other stations in few key cities. Viacom is and ranking Republican Louis Frey of question of need for congressional action, reported to be offering 160 half-hours in Florida. He has one aide on personal staff primarily because there is insufficient data color (keeping on shelf 160 made in black devoting half -time to communications. to prove that children are adversely and white). Show is being sold for fall So far 35- year -old congressman has affected by some TV ads. But Senate staff 1976 start, though Viacom will release it introduced bill to restrict TV advertising is impressed with argument that data will earlier to some TV outlets requesting it.

Broadcasting Aug 4 1975 19 BroACrlcastingM Aug 4 The Week in Brief

FURIES UNLEASHED FCC's cautionary toe in the water Metromedia thinks court should deny request for on crossownership sets off a capital controversy. Order to preliminary injunction. PAGE 30. hold hearing on request that transfer of Washington Star Stations be granted waiver from new rules draws heated TELETHON YAWN Much to the Democrats' blast from the Secretay of the Treasury- who calls FCC disappointment, pledges of $4.5 million fell short of the "bunch of Pontius Pilates. "Thunderstruck commission expected $6 million gross. Party workers supply a variety says it will expedite matters as much as possible. of reasons for the lack of viewer interest. PAGE 30. Prospective purchaser Joe Allbritton wants to stick it out, insists his real interest is in turning around ailing INTER -AGENCY REPRIMAND Federal Trade newspaper property. PAGE 23. Commission, in amicus curiae brief filed with Appeals Court, slaps wrist of FCC over antitrust ramifications of TO LEAP OR NOT TO FCC's proposal to relax present the proposed IBM and Comsat joint venture. PAGE 31. rules on cable signal carriage draws discordant comments broadcasters see threat to free TV, especially - DISAGREEMENT ON AGREEMENTS Comments filed with to cables would delete the independents; restrictions the FCC by broadcasters and citizen groups differ on the altogether. PAGE 25. proper responsibility and amount of discretion due licensees in programing and station operation. PAGE 31. DECLINING BALANCE American Association of Advertising Agencies' 10 -year balance sheet for ROYALTY POSTSCRIPT NBC adds statement for the incorporated agencies shows net profit as percent of gross record on performance royalties, saying lesser known income and percent of billing both down, operating performers won't see the benefits record companies and expenses up. PAGE 26. music unions claim for them. PAGE 33.

FOOD ADVERTISING COMMENTS Industry opponents to the Federal Trade Commission's proposed nutritional COX CONTRACTS FOR MDS Multipoint distribution service facilities will Cox advertising rule are on record with issues of fact they allow Cable to expand subscription TV 12 want considered before the commission addresses the programing to cities in less time and rule itself Individual consumers and consumer groups for less than conventional systems. PAGE 34. file generally in support of rule. PAGE 27. POLE POSSIBILITY National Cable Television INSIDE THE FTC Cost /benefit analysts in the Association comes up with proposal on pole -rate- commission's Office of Policy Planning and Evaluation attachment similar to formula FCC's own staff has offer pointed criticism and recommendations for future suggested. PAGE 35. programs in an internal report. PAGE 27. REDEFINING CABLE FCC proposes to raise level of OUT FROM UNDER THE COUNTER Contraceptive exemptions from 50 to 250 subscribers (1,000 for small - advertising on television, traditionally barred under system class), include master antenna systems and NAB Code Authority provisions for products "(la otherwise update cable rules. PAGE 36. personal nature," may be in for new exposure. Maker of Trojan brand plans to appeal code restrictions, is making NIXON ON NBC? Negotiations are underway with the headway in advertising in some markets. PAGE 26. former President's agent for a series of interviews with NBC News, at a price to be determined. ABC News and CHILD ABUSE Public radio provided the forum for an CBS News had earlier rejected idea of payment. PAGE 41. attack on commercial broadcasting's conduct in the sexl violence /advertising areas. Richard Wiley, Torbert FOOTBALL: THIS YEAR'S TALLY Scrimmage for Macdonald and Joan Ganz Cooney were undisputed in broadcast rights has run up an $80 million tab, discussion, moderated by Washington Post's Sally BROADCASTING's annual survey shows. World Football Quinn, on need for regulation. PAGE 29. League contracts are in decline, college games and NFL attract increased payments. Broadcast formulas, SUMMER BUMMERS Experimental variety and comedy announcers and schedules by league divisions are shows on all three networks show little promise of detailed in a special report. PAGE 41. graduating to fall. PAGE 29. TENDING TO BUSINESS Robert Hilker's a man who YOU'RE ANOTHER Channel 20 Inc. and Metromedia knows his territory-and knows what territory he wants Inc. are matching each other's charges in a suit in U.S. to keep. It's that growing world of small -town radio just District Court in Washington. WDCA -TV's claim of beyond the major metro areas, where both life and competitive disadvantage is answered by nine reasons broadcasting march to a different drummer. PAGE 65.

Broadcasting Aug 4 1975 20 The news that's in the news

A public increasingly the cream of broadcast - oriented marketing skeptical of other and advertising executives and the members institutions is turning and key staffers of the FCC and other more and more to government bodies concerned with broadcast television as its favorite regulation and legislation. The issue will also medium of journalism. be specially delivered to every member of the Among all media, television ranks far out in United States Senate and House and to all front as the first source of news and the most state governors. credible. A prime medium for prime advertisers. How did television achieve that rank? Why If you count your news department to be a does it keep gaining in stature? The answers factor in television journalism, if your will be found in a Special Report in company is a network, a news service or a BROADCASTING Aug. 25. supplier of anything to television journalism - Applying the experience gained in an ongoing or if you have something to say to television series of reports on television journalism, the journalists, this Special Report offers Special editors of BROADCASTING are preparing a Opportunity. portfolio of news operations coast to coast. The closing date for advertising is Aug. 18. They will seek the reasons why in market For availabilities, call after market the quality of news presentation BROADCASTING in determines station rank. Washington (202- The Aug. 25 issue containing this Special ;; 638- 1022), New York Report will go, of course, to the magazine's (212- 757 -3260), Los regular circulation of 35,002, which includes Angeles (213- 463- 3148).

You belong in Broadcasting m Aug 25 It's a time of earth- shaking change. That's hardly news, but it makes news more important. With all the forewarning signals in the news, an age of change needn't be an age of anxiety. To report change, local and cosmic, news -and- information is the day and night service of the seven CBS Owned AM Radio Stations. They report on the ozone around the planet and the showers approaching town - along with elections, shopping, theater, scores, and stocks. They light fires of community involvement to curb prices and crime, and join listeners, one -to -one, in giving up smoking, finding a job, re- directing the teenage gang member. In response, their weekly audiences -among the largest in their areas -reach nearly 10 million across the country. For each station, top news talents serve as anchormen for their local colleagues and the world- wide CBS News team. Their changing succession of subject, pace, and voice moves with the brisk precision of a musical score from one hour's edition to the next. Now they're startingTotal Area Coverage. Reporters use hand trans -FATE mitters at the scene, and make listening to OF news the expen.ence of news when and where it's breaking. THE WORLD The seven cities with CBS Owned AM Stations are better prepared for change - A IITD THE and they're livelier places to be. Even more today for the reason Ed Murrow CHANCE made famous -"You Can Hear Audlenm oF Local Arbltron Radio Reports, adults It ow 18+. total survey are :. Mn.Feb 1975 end Apn4M:y 1975 SHOWERS

THE SEVEN CBS AM STATIONS WBBM CHICAGO. KMOX ST LOUIS. KNX LOS ANGELES. KCBS SAN FRANCISCO. WCBS NEW YORK WEEI BOSTON 'WCAU PFII Ar PF :! oZn tn\M Vol. 89 No. 5

parent divergence of interests between the The commission said it would examine Top of the Week partners. in a hearing whether Star Communica- The families, anxious for financial aid tions made a good -faith effort to sell the Fast waivers for the Star, and Mr. Allbritton, with am- newspaper independently of the stations, bitions to become the dominant force in whether the rules should be waived and, if the Washington -based newspaper- broad- so, whether the waivers should be limited. ruled out casting complex, had sought a waiver of Another issue to be considered is whether FCC crossownership rules that bar the Mr. Allbritton's Perpetual Co., which transfer, intact, of radio- television and would be the transferee, is financially on newspaper newspaper- broadcast combinations in the qualified to complete the transaction. same market. The provision covering With the Star having lost $23 million ownerships newspapers was adopted by the FCC last between 1971 and the end of 1974 and January. The Star transfer applications now running deficits of more than FCC calls hearing on 'Star' case had been filed two months before. $800,000 every month, a hearing did not in face of pleadings that paper But last Monday (July 28) the commis- seem the most likely prospect, even if may fail without station transfer; sion, by a 6 -to -1 vote, said it could not conducted on an "expedited" basis. Both next step for proposed rescuer grant the waivers without a hearing -a Dean Burch, the ex -FCC chairman who is is unresolved; agency draws fire decision that produced immediate critic- counsel for Mr. Allbritton, and Howard ism, including an outburst from such an Roycroft, counsel for Star Communica- The FCC has met the first real -world test unlikely source as Secretary of the Treas- tions, noted that, with adverse parties in- of its newspaper- broadcast crossowner- ury William Simon who called the FCC volved in a hearing, the commission does ship rules with a clear sign that it will be members a "bunch of regulatory Pontius not have the control needed to assure ex- slow to grant the waivers it had left itself Pilates" and said the FCC had taken "a pedition. However, Mr. Roycroft was for hardship cases. In the process, it made coward's way out." On Friday, the com- much more negative in his reaction than a shambles of a plan to rescue the faltering mission responded to the reaction by set- Mr. Burch. Washington Star through transfer of con- ting an "expedited" hearing, with a pre - Mr, Roycroft called the order "a trol of the paper and its associated broad- hearing conference before Administrative canard" designed to get the commission cast stations to a Texas banker, Joseph L. Law Judge H. Conlin set for Aug. 8. "off the hook" on which he said it had Allbritton. Nevertheless, the FCC's action con- been placed by Secretary Simon's critic- At week's end, Mr. Allbritton and the tained a message that was presumably ism. Mr. Burch said he was "grateful for families who own Washington Star Com- being read with interest in offices far from any consideration" but that until he had munications Inc., the parent company, Washington: that the commission will not seen the order, which was not then availa- were facing the hard question of how to be easily persuaded to grant waivers of its ble, he would not know "what its practical salvage something from the wreckage -a crossownership rules, particularly now, effect, if any, is." question that was complicated by an ap- with the Star case as precedent. Mr. Allbritton and the members of the

Chairman Wiley: Secretary Simon: Publisher Allbritton: "We simply did not " ... a perfect example "We shall not let the have the evidence to of inefficiency in shocking news of today reach final decision. action. Here is a bunch stop us from working We felt we could only of regulatory Pontius out plans to save get it in the crucible Pilates walking away the Washington Star." of a hearing." from making a decision on an issue and putting it in limbo."

Broadcasting Aug 4 1975 23 Kauffmann, Noyes and Adams families, merits of the case. But his sympathy whose antecedents have owned the Star Hands off on Hill. FCC's order for seemed to be with Mr. Allbritton. "A guy for more than a century, plunged into dis- hearings into the Washington Star comes to town to try to save the only other cussions on how to respond to the corn - case generated small interest in newspaper we have in Washington, mission's decision almost as soon as it was Congress last week. In the Senate, D.C. -and for nine months they fool announced. Additional meetings were J. Glenn Beall (R -Md.) tried to win around with it and then say, 'We need held during the week. unanimous consent for a "sense of another year to make a decision.' I think Although representatives of both sides the Senate" resolution asking ac- it's damn unfair ... I think it is uncons- to declined to discuss the progress of those tion on the Washington Star's re- cionable ... Does [the Star] have go talks, it appeared that the parties were pro- quest for waiver of the crossowner- out of business in a year as a result of inac- ceeding from different self- interest position on the part of government? Wouldn't ship rules "as expeditiously as tions. it have been a hell of a lot better if the possible so that bureaucratic delay insists that he needs the FCC was going to make an unfavorable Mr. Allbritton will not be a contributing factor to profits generated by Star Communica- ruling for them to say, 'Sorry, we won't the possible demise" of the Star tions' Washington stations-wMAL-AM- grant the waiver.' But no, they called for newspaper. Senator William Scott FM -TV -as well as its WLVA -AM -TV the pan of water." Lynchburg, Va., and WCiv(rv) (R -Va.) objected, however, and it When reporters suggested his com- appeared Friday the resolution Charleston, S.C. -to sustain the Star until ments indicated an unwillingness to accept it can become viable. However, he has would receive no action before the the decision of the marketplace regarding maintained consistently that his principal Senate returns from recess. In the the Star, Mr. Simon said that if the interest is in acquiring the Star -a point House, Communications Subcom- marketplace is to decide the Star's fate, he made again in a statement following mittee member Timothy Wirth (D- then the Star management must know the commission's action: "1 came to Colo.) was seeking co- signers for a what the ground rules are. Mr. Allbritton Washington to produce a quality newspa- letter to the FCC expressing senti- needed to know whether he would be per and maintain that competitive voice in ments similar to Mr. Beall's. given a waiver so that he could make a the nation's capital. We shall not let the business decision based on marketplace shocking news of today stop us from realities, Mr. Simon said. "A year's delay and acquired operating control through a working out plans to save the Washington is a coward's way out," he added. And in proxy to vote 67% of its stock. He is now answer to a question, he expressed the Star." publisher of the newspaper. Thus, he might consider a proposal hope that the White House would urge the The second phase would occur at final commission to move faster on the issue. under which he would retain the broadcast closing- subject to the commission ap- Mr. Simon's outburst prompted a properties for a period that would be suffi- proval that was not granted last week. For cient to allow him to revitalize the Star, McGoff telegram to President Ford, another $20.5 million, Mr. Allbritton urging him to "disavow Secretary Simon's and then dispose of one or more of the would acquire 28% of Star stock, another intrusion into the judicial process of an in- stations. Five years -the length of time the and with it, de facto control of parent dependent regulatory agency. ") the commission, in its newspaper- broad- company. The $5 million loan would be cast crossownership rule, is giving media repaid at the closing. One commission official thought Mr. remarks He noted monopolists to get rid of the holdings The commission's decision to order a Simon's "incredible." do marked for divestiture -might be the hearing on the application did not come as that executive branch officers normally not involve themselves in commission length of time to request. a surprise to parties or to others who had The Star families, however, apparently been following the issue at the commis- matters. And Mr. Simon, he added, "has have other ideas. Their interest seems to sion. Speculation had been strong that the no knowledge of the facts." Wiley be in disposing of the money- draining staff would recommend a hearing Chairman would not comment on newspaper and retaining the profitable (BROADCASTING, July 28) and that the Mr. Simon's statement. But he said that broadcast properties. The families are un- commission, at the urging of Chairman the hearing need not be prolonged, that if including derstood to have suggested that Mr. Richard E. Wiley and Commissioner Glen the various parties involved - Allbritton take the newspaper alone, and O. Robinson, would vote for one. groups that opposed the waiver request - to have offered some "sweetener," in- And that is what happened. Commis- agreed, the proceeding could be excluding the forgiveness of Star debts to sioner Robert E. Lee, the lone dissenter, pedited. the parent corporation, to make the sug- would have granted the waivers. But as for the decision itself, he said, gestion more palatable. The offer, ap- But the matter was disposed of with "We simply did not have the evidence to parently, was not yet sweet enough. surprising swiftness -about an hour, ac- reach final decision. We felt we could only As the sale contract is written, each side cording to some officials. get it in the crucible of a hearing." can check the other. Since the commission It was the commission's failure to issue The commission, in its order, said it was did not reject the waiver request, the a final order in the case that subjected the not persuaded by what it had seen in the choice of whether to complete the sale is agency to some stiff criticism. The Wash- written pleadings. Star Communications Mr. Allbritton's. And the contract runs ington Post, in an editorial on Wednesday, had said the proposed transfer of control until Dec. 31, 1976. Thus, Star Com- said "The inability of the FCC to grasp the of the company was prompted by a desire munications cannot seek out new buyers urgency of the situation and respond to it to save the Star and that there was no for the Star, such as John McGoff, of demonstrates anew the encrustations that realistic alternative to the proposal under Panax Corp., publisher of a string of have turned much of the government's which Mr. Allbritton would pay $20 newspapers in the West and Midwest, who regulatory efforts into a nightmare." million to help sustain the paper. has made a virtual campaign of his deter- Treasury Secretary Simon, who is one The company said it had received two mination to acquire the newspaper of the administration's leading advocates other offers for the newspaper -one, for without the broadcast properties. Mr. of reducing government involvement in $20 million, from Australian newspaper McGoff last week reaffirmed his interest business, was so disturbed by the commis- magnate Rupert Murdoch, who has ac- in purchasing the newspaper. Mr. Allbrit- sion action that he raised the subject at an quired some newspapers in this country, ton needs the families' concurrence to informal luncheon with reporters. and one for $25 million from Mr. McGoff. propose divestiture of any of the broadcast "Here is a perfect example of inefficien- However, Star Communications said the properties. cy in action," he said. "Here is a bunch of conditions attached to each reduced their The parties had proposed a two -phase regulatory Pontius Pilates walking away net value to the point where they were transfer of control. Last September, Mr. from making a decision on an issue and unacceptable. Allbritton acquired 10% of Star Com- putting it in limbo." The commission, however, expressed munications' stock from existing Mr. Simon said several times that he the view those arguments were not solidly stockholders, lent $5 million to the Star was not expressing a position on the based. It said that efforts to sell the news-

Broadcasting Aug 4 1975 24 paper were limited in scope and that full particulars concerning the offers were not supplied. It also said that the asking price In Brief of the newspaper and the value placed on it by the prospective purchasers were missing. Sales "avalanche" hit NBC -TV in last two weeks of July with $45 million in or- The commission also expressed concern ders for new season prime -time business, according to Mike Weinblatt, senior over other apparent loose ends. It said that vice president, programing and sales. Among advertisers signing for $1 million Mr. Allbritton had not committed himself or more: General Electric, Ralston, Clorox, Sears, American Motors, Johnson & in the agreement to continued publication Johnson, American Home Products, Florida Citrus Commission, Nabisco, of the Star, that Perpetual had neither Anheuser- Busch. Top sales officials of CBS -TV and ABC -TV were out of town Fri- stated the basis for its optimism that the day and could not be reached, but ABC source said "a lot of holdouts are coming newspaper's financial condition could be in now -you see a lot of smiling faces around here," and CBS source said sales improved nor specified how much time there have caught up with last year's pace and are now setting records ... FCC would be required to achieve the financial refused to budge from policy of disallowing reimbursements in renewal transformation. challenge cases, has disapproved agreement designed to end six -year fight be- But neither was the commission im- tween WPIX(TV) New York and Forum Communications for channel 11. Vote pressed by the arguments in the two was 5 -2, with Glen Robinson and Benjamin Hooks dissenting and James Duello petitions to deny, one filed by Mr. concurring. Agreement called for mix to reimburse Forum $310,885 in expenses McGoff and by the Concerned Citizens and to set up $150,000 fund for development of programs and minority training for Balance in News the Media, other by projects, and to place Forum stockholder on wPix board. It was reached after ad- Adams Morgan Organization, the Wash- ministrative law judge issued initial decision recommending wPlx renewal. Law- ington chapter of the National Organiza- rence Grossman, who heads Forum, is on record that Forum would resume fight tion for Women and the D.C. Media Task if FCC disapproved settlement. Said attorney Michael Finkelstein Friday, "It's Force. The commission said that, for the rulemaking to establish most part, the petitions lacked specificity back to the trenches" ... FCC has adopted ascertain- and documentation. ment procedures for noncommercial licensees. Essentially, they follow those Nevertheless, the petitioners were for commercial licensees (BROADCASTING. May 12), including exemptions in corn - pleased with the results. Mr. McGoff, in munities under 10,000 and for 10 watt stations ... Ucense renewal bill (S. his statement, said the commission's deci- 2246) identical to Frey -Byron bill (H.R. 5578) in House was introduced in Senate sion "offers hope that in the long run a last week by J. Glenn Beall (R -Md.) and Wendell Ford (D -Ky.) ... Petition asking greater diversity of news philosophies will for freeze on applications by religious institutions and government bodies for be available to the American public." And reserved FM and TV stations was turned down by unanimous FCC Friday. Sub- Charles Firestone, of Citizens Com- mitted by Lorenzo W. Milam and Jeremy D. Lansman, it also urged inquiry into munications Center, counsel for the other "restrictions on free speech" allegedly practiced by such groups. Petition gener- three groups, said the commission was ated record 800,000 letters of protest ... FCC has given go-ahead for first "right" and had done the "brave" thing domestic satellite earth station, UA- Columbia Cablevision's application in setting the waiver requests for hearing. for Fort Pierce, Fla. Commission also ruled applicants need not have FCC per- If waivers had been granted in this, the mission before ordering earth stations -although they proceed at own risk in first case involving the crossownership event FCC denies eventual construction permit. Action was last remaining ad- rule, he added, "it would have shown the ministrative barrier to Oct. 1 start for Home Box Office pay -cable -by- satellite rules had no substance." network ... Seven of eight nominees to board of Corporation for Public Broadcasting were confirmed by Senate last week. Remaining: controversial nomination of Colorado brewer Joseph Coors, scheduled for hearings Is it legitimate Sept. 9 -10 ... Columnist Jack Anderson took commercial and public TV networks to task last week for failing to carry- either on their own or as paid pro- to leapfrog? gram- interview he conducted with President Ford in connection with Bicenten- nial. Back from Helsinki came word from presidential news secretary Ron Cables say yes, Nessen that White House felt it had been "conned" by Mr. Anderson into doing interview: they hadn't known he was doing it "on spec." At least two on Capitol broadcasters no Hill were more sympathetic, however. Senator Frank Moss (D -Utah) wrote FCC Chairman Richard Wiley saying commission should pressure broadcast licen- in responding sees into accepting legitimate documentaries produced by independent con- tractors, and Representative John Murphy (D -N.Y.) saw incident as evidence of to FCC inquiry need for his bill (H.R. 671) that provides for FCC regulation of networks "to prevent such network abuses against American patriotism" ... FCC has suspended The way to regulate cable carriage is signal collection of 1973, 1974 and 1975 annual fees owed by cable television to let the marketplace decide which signals systems pending final court decision on legality of commission order requiring are viable to import, cablemen explained payment of those fees. Action came after U.S. Court of Appeals stayed collec- in comments filed last week at the FCC on of Aug. 1, 1975, and April 1, Forum Publishing proposed relaxations in the leapfrogging tion of up to 50% fees due 1976 ... rules. Delete them, was their message. Co. has been granted construction permit for channel 4 at Pierre, &D., to oper- Broadcasters, however, saw the pro- ate as satellite of Forum's KSFY -Tv Sioux Falls ... Former FCC general counsel posed relaxations as a further retreat from Henry Geller has been hired as consultant to House Communications Subcom- the FCC's 1972 cable rules -and its atten- mittee to bring in broad -ranging study of cable TV by end of year (BROADCASTING, dant consensus agreement -and an added June 30) ... Donald I. Baker, deputy assistant attorney general in Justice threat to free television, especially local Department's antitrust division, has resigned to join Cornell University law independent stations. school as professor ... FCC went behind closed doors Thursday to discuss Present leapfrogging rules require that government in sunshine. No action was reached on number of staff proposals, cable systems carrying nonlocal indepen- among them experimental program under which certain meetings would be dent signals from any of the top 25 opened to public ... Although House Government Operations Committee did not markets must select from among the put FCC exemption into bill to create Agency for Consumer Protection (H.R. closest two. The FCC's rationale in impos- 7575), accompanying report last week said agency's "active participation ing that restriction in 1972 was to prevent should be discouraged" in license renewal proceedings. the creation of "superstations" (Los

Broadcasting Aug 4 1975 25 Angeles, New York and Chicago) that Eastern Microwave Inc. explained that gested that program suppliers in all cases might be the only ones carried, shutting the present rules were "unfair and bur- and broadcast stations and advertisers in out closer stations that more nearly reflect densome" to carriers as well as cable many instances pay for cable's "free ride" interests of cable's local audience. customers. Jerrold Electronics Corp., a ca- on distant signals. The FCC has now proposed several ble equipment manufacturer, called for The Association of Maximum Service changes: allow waivers on the basis of the total elimination of leapfrogging rules. Telecasters claimed the geographical od- microwave costs; permit one unrestricted On the other hand: dities existing under the present rules are distant signal; allow leapfrogging within The National Association of Broad- there only because the rules allow cable the state a cable system is located; elimi- casters saw the commission's proposed flexibility. Taking an example, AMST nate "specialty" format stations (ethnic, rule changes as "another in a long line of argued the rules do not mandate that a religious, etc.) from leapfrogging rules; actions that have discouraged further Miami CATV system carry Washington apply present rules only to the three or development in the broadcast television stations (while Pennsylvania systems can- four largest markets instead of the top service." If all distant signals were opened not) but merely allow Miami systems that it 25; implement a zone or regional ap- up to cable, explained the NAB, would much leeway. The Association of Inde- proach, perhaps on a 150 -200 mile basis. "disrupt and subvert" the commission's pendent TV Stations submitted that small scheme for fair distribution of local TV facilities could not withstand even a The National Cable Television Associ- UHF service. any change is anticipated, sug- rules. ation suggested that the present leapfrog- If "slight" modification of the current NAB, the rules should be ex- ging rules have slowed or stopped gested then Storer Broadcasting Co. claimed any dele- tended to all cable systems whether or not tion the rules "would fly in the face" of development of CATV in areas where ca- of they are located inside a television market. the carefully worked out table assign- ble would not have access to two indepen- of ABC Inc. suggested that the only ments that includes a "multiplicity of local dent stations in the same market. In a 65- burden to cable systems under present stations." page filing with 26 pages of attached ex- rules is that they cannot "shop around" Among other groups filing comments hibits, NCTA showed that programing for independents with maximum sports were the National Hockey League and the schedules vary only slightly- except for news- between the most popularly coverage since there is otherwise little Commissioner of Baseball (they argued difference in independent program offer- any weakening in rules would hurt sports viewed independents and therefore pre- ings. The time has come for the FCC to programing and undercut the viability of sented little reason for a cable system to cease its "ad hoc destruction of the CATV operating regional sports networks) and choose the closer system over one more said ABC, and to a com- two citizen groups, the National Black distant. NCTA attempted to dispel the rules," institute prehensive review of cable regulation Media Coalition and the National Citizens "superstation" threat by showing that six - particularly in light of the continued ab- Committee for Broadcasting (which urged markets (Los Angeles, San Francisco, copyright legislation. CBS sug- no restrictions on signal carriage). Chicago, Detroit, New York and Philadel- sence of phia) under present rules reach more than 50% of all markets. The smallest percent- Grey ink. Net profit of advertising agencies in 1974 slipped, as a percentage of age of markets that can import from these gross income, to its third lowest level in 10 years, according to a report being six areas are in the bottom 50 markets, not the top 25, NCTA noted. If the commis- released today (Aug. 4) by the American Association of Advertising Agencies. sion examined the data, said NCTA, it For incorporated agencies, the bulk of the AAAA membership, the figure was would find the nearest -two limitation ac- 3.43% of gross, down from 3.87% in 1974 and higher only than 1971's 2.87% and tually encouraging CATV operators to 1970's 3.11 %. As a percentage of billing, net profit also declined, reaching the choose from the largest markets. second lowest level in the 10 -year span covered by the report, which was based The Community Antenna Television on survey returns from 230 AAAA member agencies. (When results of agency Association also suggested the abandon- partnerships and proprietorships were averaged in, the profit percentage was ment of the leapfrogging rules, claim- marginally higher: 3.66% of gross rather than incorporated agencies' 3.43 %.) ing the choice of signals should be left to Payroll remained by far the biggest expense and was up in dollars but down frac- CATV operators responding to public de- tionally as a percentage of gross income in 1974. Other operating expenses, mand. It is the public, not the broadcaster, taxes and payments for employe insurance and into pension and profit- sharing that should be the FCC's concern, con- plans all increased. AAAA's 10 -year track record: cluded CATA. United Cable TV Corp. claimed the (Percent of gross income unless otherwise stated) 1965 1966 1967 1968 1969 1970 1971 1972 1973 7974 threat of superstation importation is "just Number of agencies not going to happen." Regardless of their represented 226 239 246 216 209 220 215 240 240 230 desirability, distant signals are not always Rent. light and depreciation 6.81% 6.80% 6.99% 6.93% 6.88% 7.30% 7.81% 7.74% 7.29% 1.37% affordable, United said. Taxes (other than U.S. income) 2.23 2.58 2.79 2.80 2.77 2.93 2.98 3.27 3.67 3.81 Teleprompter Corp. questioned the fair- Other operating expense 14.41 14.28 15.06 14.56 15.09 15.40 15.86 15.95 15.83 16.20 Total payroll 67.14 66.05 67.06 66.16 65.79 66.67 65.26 64.53 64.37 64.11 ness of present rules which permit fewer Payments into pension or CATV systems in the Northeast to carry profit. sharing plans 1.93 2.00 1.79 2.29 2.21 1.67 1.87 1.96 1.85 2.03 New York signals than it allows Western Insurance for employe benefit 0.78 0.80 0.83 0.82 0.94 0.99 U4 1.19 1.22 1.23 Total expenses 93.30 92.91 94.52 93.56 93.68 94.96 94.92 94.64 94.23 94.75 systems to carry Los Angeles signals, by Profit before U.S. income tax' virtue of the concentration of top -25 (as percentage of gross markets in the Northeast. income)-- 6.70 7.49 5.48 6.44 6.32 5.04 5.08 5.36 5.77 5.25 American U.S. income taxes 1.77 2.00 1.49 2.11 2.13 1.58 1.76 1.60 1.51 1.59 Television & Communications saw unfair- Net profit (as percentage of ness in rules that now allow subscribers in gross ,ncome)-- 4.93 5.49 3.99 4.33 4.19 3.46 3.32 3.76 4.26 3.66 Profit before U.S. income lax a one community better complement of for incorporated agencies stations than those offered by co -owned (as percentage of systems to viewers in adjoining com- gross income) 6.40 7.42 5.39 6.43 6.57 4.92 4.80 5.42 5.70 5.27 U.S. income tax for munities. And Communications Proper- incorporated agencies 2.15 2.44 1.82 2.46 2.54 1.81 1.93 1.80 1.83 1.84 ties Inc. and Aurovideo Inc. said that if Net profit for incorporated leapfrogging rules were not dropped agencies (as percentage of gross income)" 4.25 4.98 3.57 3.97 4.03 3.11 2.87 3.62 3.87 3.43 altogether, then at least they should be ad- Net profit for incorporated justed to allow for waivers based on agencies (as percentage of microwave cost considerations, allow one sales -i.e. billing) 0.81 0.98 0.69 0.76 0.80 0.66 0.56 0.75 0.82 0.65 unrestricted distant signal and not count For all agencies- corporations. partnerships. proprietorships. -' Gross income comprises commissions. agencies' service charges, and fees. Source: Annual studies of advertising specialty stations in tabulating the number agencies' costs and profits conducted by American Association of Advertising Agencies. Figures are averages for of allowed signals. agencies of all sizes.

Broadcasting Aug 4 1975 26 Broadcast Advertising. Coast for Clinton E. Frank Advertising, the petition. A letter also went to Wade wrote: "When it comes to putting all of Hargrove, counsel for the North Carolina this [nutritional] information in all food Association of Broadcasters, whose argu- FTC swamped advertising, I sincerely believe it is not ments "greatly influenced my recon- really what the consumer wants. And in sideration of this important matter," Mr. with comments fact, it would represent an enormous Edmisten said. waste of the advertiser's money." on nutritional Young & Rubicam, New York, cited research on TV commercials and con- data in ads sumer confusion on brand -name recall, FTC in -house saying the problem would be magnified Opponents dispute need for rules, under the proposed rule. Radio would review finds see no way to pack commercials cease to be a viable medium for food ad- with information FTC says it wants, vertising, and television would become room for but consumer groups cheer agency on much less desirable for the large advertiser. "Even relatively large advertisers improvement Advertising and broadcasting organiza- could be frozen out and TV rendered inac- tions have told the Federal Trade Com- cessible to regional and small food adver- Too little action in children's mission that its proposed rules requiring tisers," Y &R said. field, too much in food -ad detailed nutritional information in food Comments from consumers generally area, says Plans and Policy report advertising would be self-defeating. They favored the commission's proposal to argued that consumers would be over- enact restrictions in food ads. The Con- An internal Federal Trade Commission loaded with information they couldn't un- sumers Cooperative of Berkeley Inc. report that critically examines several of derstand and that radio and television called the rule "a positive step," and the the commission's programs, including ad- would be all but shut out of food advertis- California Nutrition Council concurred, vertising issues under study by the Bureau ing. saying if the rule does not go through, of Consumer Protection and investiga- Their comments were filed with a mass growing skepticism will eventually dis- tions by the Bureau of Competition, says of others on disputed issues of fact in the credit those manufacturers who make fac- some projects should be scrapped, others rulemaking. Though the deadline for tual product claims along with those who stepped up and the allocation of resources comments has been extended from July make false claims. The National Health revised to bring cost /benefit ratios into 28 to Sept. 1, the agency last week had Federation, Chicago, took an opposing line. received 128 submissions from industry view, however, saying the science of Among the programs taken to task by sources, 1,239 from individual consumers nutrition is not yet fully developed, the Office of Policy Planning and Evalua- or groups, 75 from scientific and technical whereas the proposed regulations treat it tion, which prepared the report, are food experts, 302 from government (mostly as established fact. and nutritional advertising, image adver- congressmen writing on behalf of consti- Comments on the rule proper may be tising and children's advertising. On the tuents), 16 from academicians and 89 ad- filed up to 10 days prior to hearings, the regulatory problems involved with the lat- dressed specifically to the handling of date for which will not be set before the ter, the report suggests the FCC should be organic or natural food claims. first of the year, according to an FTC encouraged to ease restrictions on cable, The Association of National Adver- spokesman. thus increasing network competition, as a tisers said information about food content remedy for improving advertising directed and nutrients was already contained in to children. "It would seem reasonable to labeling required by the Food, Drug and cooperate in any way possible with any of Cosmetic Act, and it saw no demonstrated the groups of practitioners or researchers need for detailed information of the same Change of heart who are now working on ways to make kind in advertising. There is no evidence, on TV drug ban better judgments about the actual impact the ANA said, that consumers are being of [children's] advertising ... and the ex- deceived by present advertising. North Carolina attorney general tent to which various control measures are The ANA also pointed to the practical withdraws from FCC petition both desirable and have the possibility of difficulty of including comprehensive that he and 13 others filed being effective," the report states. "Any descriptions of food content within the movement by the FCC away from its confines of radio or television commer- The attorney general for North Carolina, policies of protecting the major networks cials. one of 14 state attorneys general who col- from competition by cable TV would be The National Association of Broad- lectively petitioned the FCC to ban the ad- useful. If parents decided they did not casters, endorsing the points made by the vertising of over- the -counter drugs on want their kids watching the Saturday ANA, said case -by -case adjudications television before 9 p.m., said he had made morning TV commercial parade, they would be more fruitful than "the imposi- a mistake and withdrew his name from the could put a nickel in the pay TV slot and tion of complex, comprehensive and petition. let them watch 'Aida' instead." The across- the -board rules." Adoption of the Rufus Edmisten said last week his sign- amount consumers would pay to watch rules applied to radio, where nutrient data ing of the petition (BROADCASTING, July pay TV instead of existing programs could would necessarily be stated orally in full, 21) had been "ill- considered" in light of be used to measure benefits of a suc- might preclude future food advertise- the First Amendment. He reversed him- cessful program like this one, OPPE ments in that medium, the NAB sug- self and threw his support instead to the claims. gested. National Association of Broadcasters' TV Appraising the food advertising rule Statements filed by three advertising code standard on drug advertising. "Only (see story page 27), the cost /benefit agencies reflected similar views. "There is when it has been shown to me that there is analysts conclude the bureau's purpose not evidence to suggest the existence of a causal relationship between advertising may be achieved by requiring disclosure of the presumed correlation between of nonprescription drugs and drug addic- a recommended daily allowance nutrient malnutrition and nutrient misinforma- tion among our youth will I reconsider my profile. "It is important to realize," the rè- tion," according to Leo Burnett Co.'s present position," the North Carolina offi- port says, "that, beginning this year, in- counsel. To the contrary, the evidence cial said. formation about the nutritional qualities suggests that requiring affirmative dis- Mr. Edmisten announced his action in of foods will substantially improve due to closure of nutritional information in food letters to House Communications Sub- the implementation of the Food and Drug ads is likely to produce "a serious un- committee Chairman Torbert Macdonald Administration's nutrient labeling regula- desirable misallocation of resources." (D- Mass.) and Massachusetts Attorney tion." On proposed regulations on use of Warren K. Pera, vice president -West General Francis X. Bellotti, who initiated words like "wholesome" or "nourishing"

Broadcasting Aug 4 1975 27 in advertisements, the report states, "we do not understand why the English language must be put into a straitjacket in order for the bureau to accomplish its purpose." Restraints on energy and calorie claims are unobjectionable in OPPE's view, but the FDA's regulation is seen as perhaps sufficient. On cigarette and image advertising, OPPE states that further direct burdens on advertising content are not likely to increase information on the dangers of smoking. "When cigarette advertising was removed from broadcast media in early 1971, the chief result was to increase tobacco company earnings because of the restraint on nonprice competition that was (. axyatryhatTnacy created." Going public. This is one of two commercial approaches being taken by Youngs Drug Products Corp. in TV spots it hopes to place for its Trojan brand condoms. It's titled "Boy and Girl," builds on the "to everything there is a season" theme Jencks goes to aid from Ecclesiastes and concludes "The makers of Trojan condoms believe there of television code is a time for children -the right time, when they are wanted." A second commer- in `Post' reply cial, titled "Cradle," stresses the use of condoms in family planning. metics, cleansers, bleaches and other New York said there is no specific provi- Answering critical congressman, adult products which might be hazardous sion in the code banning contraceptive ad- CBS official says self -regulation to children if ingested or misused, Mr. vertising on television, but it is barred works, and he fears grave damage Wirth is in fact proposing that the medium under a section dealing with general ad- from extremes in federal regulation of television no longer be treated as a vertising standards for products of a per- general advertising medium, but that it be sonal nature. He said contraceptive adver- Richard Jencks, Washington vice presi- confined for most of the broadcast day to tising is on the agenda for the October dent for CBS, last week defended the Na- the kind of advertiser or product which, code board meeting, but noted the board, tional Association of Broadcasters's TV let us say, might advertise in Jack and Jill in previous meetings, has refused to per- code against charges by a House Com- magazine." mit such advertising on TV. munications Subcommittee member, Mr. MacFarlane told the news con- Timothy Wirth (D- Colo.), that the code ference that KNTV(TV) carried a commer- has "loopholes" that weaken its cial for Trojans accenting planned parent- children's advertising guides. hood within a 6 p.m. movie period on July Writing on the op -ed page of the Wash - 23 and received 15 protesting telephone nationally advertised. "Hoping to reach Contraceptives calls (BROADCASTING, July 28). The sta- Wirth's comments appeared three weeks tion suspended the advertising tem- ago (BROADCASTING, July 21) Mr. Jencks get on two TV's porarily but carried the commercial on its said Mr. Wirth erred in asserting that self - news program on July 25 and asked regulation suffers from the subscription of Maker of Trojans will appeal viewers for reaction. The poll showed, ac- only 60% of all TV stations to the NAB TV for lifting of code restriction cording to Mr. MacFarlane, that by a ratio code. That 60% reaches over 85% of the of 20 to I, calls and letters asked that the American public, Mr. Jencks said. Advertising of condoms on television was commercial be continued. Ile reported Furthermore, he said, the types of pro- given a nudge last week when KNTV(TV) that KNTV(TV) reinstated the Trojan 30- ducts Mr. Wirth is concerned about, over - San Jose, Calif., resumed telecasting com- second commercial last Tuesday (July 29) the- counter drugs and other substances mercials for Trojan contraceptives and and will carry it twice a day after 9 p.m. that could hurt children if ingested, are all WJAN(TV) Canton, Ohio, agreed to carry Mr. MacFarlane also said that WJAN(TV) nationally advertised. "Hoping to reach the spots, starting today (Aug. 4). Canton, Ohio, would carry the commer- the nation either through national net- Prompted by these initial clearances, cials (there are two versions), starting this work television or so- called spot- televi- Youngs Drug Products Corp., Piscataway, week. Youngs has been attempting for sion with ads whose production costs fre- N.J., manufacturer of the Trojan brand, several months to place the commercials quently exceed $100,000 per ad, national held a news conference in New York to on various noncode stations. He said advertisers simply cannot afford to, and outline steps it is taking to gain acceptance seven stations have not responded and will not, produce a noncode version of an in other TV markets, including a meeting four have rejected the offer. ad for a nationally advertised product," scheduled with the NAB TV code board in Mr. MacFarlane acknowledged it has Mr. Jencks said. For nationally advertised Washington in October. been troublesome to get into consumer products, he said, the code "is therefore John C. MacFarlane, president of advertising for Trojans. Finally, in 1969, completely effective." Youngs, said the company has obtained Sport magazine accepted a schedule and Representative Wirth had earlier said the support of The Population Institute, cleared the way for other periodicals. He the major loophole is that the NAB's other condom manufacturers and several said that about $300,000 was spent last children's advertising restrictions do not interested groups for its efforts to place year in consumer magazine advertising. apply to afternoon and evening program- advertising of its products on television. A In 1972, he observed, Youngs was the ing aimed at adults but often drawing spokesman for The Population Institute in first condom manufacturer to try radio, more child viewers than watch the Satur- New York later confirmed the organiza- with a six -week schedule on WNJR(AM) day and Sunday morning children's fare. tion's cooperation; said it has been mak- Newark, N.J. He said Youngs at that time But, said Mr. Jencks, "this viewing is ing presentations to TV stations and print opted to .try to move into TV, but he done typically with other members of the media espousing the need for such adver- stressed that radio is not ruled out. family and the advertising is not directed tising, and was in the process of preparing The two 30- second condom commer- to the child." a "white paper" to be submitted to the cials were created and produced for He continued. "In suggesting that the NAB TV code board at its next meeting, Youngs Drug and Poppe Tyson, New NAB code prohibit until 9 or 10 p.m. or Oct. 6 through 8. York, its agency, by Trio Productions Inc., later the advertising of medicines, cos- An official of the Code Authority in New York, for about $25,000.

Broadcasting Aug a 1975 28 Programing "Six letters to a sponsor will have an effect. Let the advertiser know that what is on the air is not acceptable." Moses never made it NPR is scene There was no suggestion that these were to the promised land, solutions without a problem. When ex- of blasts at FCC Commissioner Nicholas Johnson, but he got a 40 share as who was in the audience, asked whether a summer replacement commercials the burden of proof regarding advertising's allegedly harmful effects on children NBC mini -series and CBS's slotting and children was on the parents or the networks, the of '60 Minutes' are only successes question was dismissed almost as naive. among crop of substitute shows Public radio's 'National Town "It's a good question but outdated. Meeting' features Wiley, Macdonald Representative Macdonald said. Advertis- The visions or a new Sonny and Cher or a and Cooney, who agree TV needs ing's harmful effect "has been proven by new Tony Orlando and Dawn emerging controls on violence and advertising every survey taken." And Chairman from the three networks' summer -tryout Wiley said that there is enough evidence variety shows have begun to dim with the Commercial broadcasting was put through to persuade broadcasters "to be con- publication of Nielsen audience counts the sex -violence and advertising wringer cerned about advertising." over the past four weeks or so. was a when again last week. This time the forum And the Washington Post's Sally For example, NBC's Gladys Knight who was the moderator, broadcast of National Public Radio's Na- Quinn, asked and the Pips, which ended its four -week tional Town Meeting, which originates in how undue violence may be objectively stint last Thursday (July 31, 8 -9 p.m., Washington's Kennedy Center. And with determined, Mrs. Cooney said there is a NYT), managed only a 24 -share average no one from commercial broadcasting on "good consensus around the country on for its first three outings against reruns of the panel, there was no disputing the what is too violent." She said programs The Waltons on CBS, which posted a 35- premise like that something must be done to Gunsmoke present no problem, nor share average during that same period. correct the abuses to children of which does "cartoon violence," which she called Similarly, the returns are now in for commercial broadcasting has been guilty. a contradiction in terms. But she said CBS's four -week experiement with a FCC Chairman Richard E. Wiley spoke there is a "consensus on grotesque variety hour starring the singer -actress of his program for self -regulation -of his violence, on killings and beatings. There is Joey Heatherton and her father Ray success in persuading the industry to too much." Heatherton (Joey Sunday, reserve the first two hours of prime time To Mrs. Cooney, the study done by the and Dad, 7:30 -8:30 p.m.) and they show a sub -par for "family viewing" and to reduce the surgeon general's committee on the sub- 27 share over the period. The series was amount of commercial time in children's ject, as well as work done by the Aspen In- regularly outpointed by reruns The programing. stitute's Douglas Cater, leaves not "a of Six Million Dollar Man (ABC) and reruns of Representative Torbert H. Macdonald shadow of a doubt" that the quantity of The Wonderful World of Disney (NBC). (D- Mass.) of the House Communications violence on television poses "a danger to Subcommittee, stated as he has before this society." ABC's Keep on Truckin , a knockabout - that if self -regulation does not solve the At one point, a questioner from the au- comedy hour (Saturday, 8 -9 p.m.), ran problems he sees -and he has little faith dience-a women- suggested that the head -on into reruns of All in the Family in it -he will introduce legislation "to pro- panel was biased in blaming the networks and The Jeffersons (both CBS) and reruns tect children." for the problems they saw. Parents, she of Emergency (NBC) and staggered to a Joan Ganz Cooney, of public broadcast- suggested, have a responsibility. dismal I5 -share average for its first three ing's Sesame Street and Electric Co., while To which Representative Macdonald re- weeks. hoping that self -regulation works, had an sponded: "We have no control over the Among the other new offerings so far alternative to legislation if it does not: parents. We do over the networks." this summer, Moses the Lawgiver, a six - part mini -series starring Burt Lancaster in the title role, has consistently won its time period (CBS, Saturday, 10 -11 p.m.) against, for the most part, theatrical - movie competition on ABC and NBC, averaging a strong 40 share through its first four weeks. By contrast, NBC's eight -hour mini- series The Zoo Gang (Wednesday, 9 -I1 p.m.) is limping along third in its time period with a low -20s share. 60 Minutes, which CBS is making a practice of playing off in prime time every summer (Sunday, 9:30 -10:30 p.m.), has averaged a solid 30 share particularly high for a news -documentary series) in its first four times out against made- for -TV mys- tery movies (NBC) and theatrical movies (ABC). Still to be heard from, though, are four more variety hours premiering this month, all of which are presumably second- season candidates if they score big summer numbers. They are: The Jim Stafford Show (ABC, Wednesday, 10 -11 p.m.), The Dick Cavett Show (CBS, Satur- day, 10 -11 p.m.), The Manhattan Transfer (CBS, Sunday, 7:30 -8:30 p.m.) On stage. Children's TV discussionists (I to r) Richard Wiley, Torbert Macdonald and The Ben Vereen Show (Thursday, 8 -9 and Joan Cooney, with moderator Sally Quinn at right. p.m.).

Broadcasting Aug 4 1975 29 plaint that the Polish American Congress vent," Metromedia says. In one court filed against ABC as the result of four It also argues that Channel 20 would not Polish jokes told on the Aug. 10, 1972, win in court on the merits of the case, and out another Dick Cauett Show, which was hosted by denying in the process the charge that it on PTAR I and III Steve Allen. The Polish American Con- uses its buying power, particularly gress was not amused. It asked the com- through KTTV(TV) Los Angeles and WNEw- Last case from first version of rule mission to rule that the group was entitled TV New York, to force distributors to sell is finally dismissed as Sandy Frank to time on ABC to respond to "the per- programs to wrrG. "It would be economic asks for action now on third version sonal attacks on the character, in- folly for Metromedia to refuse to buy for telligence, hygiene or appearance of mem- New York or Los Angeles unless Wash- In one U.S. Court of Appeals last week, bers of the Polish American community." ington is included in the package," one last case involving the FCC's first The threshhold question a licensee must Metromedia says. prime -time access rule was being dis- resolve in determining whether a fairness Metromedia suggests that Channel 20's missed, while in another court of appeals, issue is involved, the court noted, is competitive disadvantage is due to tech- a petitioner was reviewing efforts to gener- whether a controversial issue of public im- nological and managerial inferiority on its ate action on a request for extension or portance has been raised. ABC's deter- part. And it filed affidavits of persons in- stay of the Sept. 8 effective date of PTAR mination that the Aug. 10 program did not volved in the purchase of The Brady III, which was aborted last February. involve such an issue, the court said, was Bunch rights in support of the contention The case dismissed was that of the Na- neither unreasonable nor in bad faith. that "licensing to one station was not con- tional Association of Independent Televi- ditioned on licensing to any other sta- sion Producers and Distributors which tion." Channel 20's alleged unclean hands had appealed the FCC waiver in 1973 of Channel 20 and were cited by Metromedia as the ninth PTAR I to permit the prime -time airing of reason for denying the injunction. the off -network America series over a net- Metromedia Metromedia noted that Channel 20's work of stations assembled by Hughes president, Milt Grant, had filed an Television Network. spar over affidavit asserting that Metromedia had The U.S. Court of Appeals in Washing- "voluntarily" consented to give up rights ton dismissed the appeal on the ground purchasing power to Hogan's Heroes and Bewitched. The the issue had become moot. NAITPD had implication, Metromedia notes, was that it asked the court to set aside the waiver WDCA now on the receiving end was acknowledging "some impropriety or order as precedent. But, the court noted, of accusations concerning rights doubt with respect to those two pro- the commission on May 27, 1975, had to syndicated series; its plea grams." The facts are to the contrary, denied another request fer a waiver for of being financially pressured out Metromedia says. In each case, the program and PTAR Ill, scheduled to of running is met with Metromedia was in the process of acquir- become effective on Sept. 8, contains a accusations of technical and ing an additional television station - specific exemption from the prime -time financial incompetence wrcN-TV Minneapolis and WXIX-TV Cin- ban on network or off- network programs cinnati. "In each instance, plaintiff Last Inc. for documentaries such as America. month, Channel 20 of Washing- threatened to file opposition papers at the ton pictured as an eco- "Thus," the court said, "the dispute Metromedia Inc. FCC," Metromedia says, adding, "The between NAITPD and the commission nomic giant that used its financial strength price demanded by plaintiff for its agree- has ceased to be a live controversy." Ac- unfairly to assure itself of any syndicated ment not to oppose was, in one instance, cordingly, it dismissed the appeal and re- programing it wanted (BROADCASTING. Hogan's Heroes and, in the other, manded the case to the commission to July 14). Last week, Metromedia returned Bewitched. allow it to vacate its order. the compliment, accusing Channel 20 of Meanwhile, Sandy Frank Program Sales "unclean hands" in allegedly having Inc. was filing a motion for quick relief in forced Metromedia to give up rights to the U.S. Court of Appeals in New York. two syndicated series by threatening to op- Democrats to Frank's motion seeks a "prompt ruling" pose then pending applications to acquire on Frank's petition for rehearing by the two television stations. the well court en banc on the lawfulness of the Channel 20 Inc., licensee of WDCA(TV) Sept. 8 effective date of PIAR Ill. The (ch. 20), and Metromedia traded the once too often? petition was filed on June 27. Failing that, charges in the suit Channel 20 has brought Telethon pledges not up to Frank asked that the court stay PTAR Ill in U.S. District Court in Washington seek- expectations or even last until it has an opportunity to rule on the ing an injunction barring Metromedia's year's gross; show has tough matter. wrrG(TV) Washington from broadcasting going against baseball and Archie Frank's request for rehearing is based the syndicated series The Brady Bunch, on the apparently contrary rulings of sep- beginning this fall. Television did not pan out as well as the arate panels of the court. One panel, in Channel 20 filed the request along with Democrats had hoped this year. The final passing on PTAR I1, said the commission a petition for declaratory ruling that tally on funds pledged to the party at the should allow producers 16 months of lead Metromedia's alleged use of the purchas- end of its fourth annual telethon, July time in making substantial changes in the ing power of its five other independent 26 -27, fell far short of expectations. rule. But a different panel, on June 18, stations to "compel" distributors to seal Unofficially, the Democratic party had dismissed, without explanations, motions off -network programs to WTTG violates hoped to gross about $6 million, more requesting an expansion of the effective the Sherman Antitrust Act. In its request than the $5.4 million grossed by the date. for a preliminary injunction, it said it had telethon last year. But at the end of this not had an opportunity to bid on The year's 22 -hour telecast on ABC, from 9 Brady Bunch and that its appearance on p.m. Saturday through 7 p.m. the follow- Poles lose fairness test wrrG in the fall "would cause direct and ing day, the tote board showed only $4.5 Polish jokes may be offensive, particularly immediate injury to WDCA." million in pledges. And experience has on network television. But unless their Metromedia's response last week listed shown that only about 80% of the pledges telling constitutes one side of a controver- nine reasons why the court should deny result in actual donations. sial issue of public importance, they can- the request, beginning with the First The hard -sell was there, but apparently not be said to raise a fairness doctrine Amendment. The request, if granted, viewer interest was not. The Democrats issue. The U.S. Court of Appeals in would constitute "prior restraint of employed a large cast of entertainers and Chicago issued that ruling in affirming an publication, which is the very evil that the celebrities, congressmen and party ac- FCC decision rejecting a fairness com- First Amendment is designed to pre- tivists. All but one of the six announced

Broadcasting Aug 4 1975 30 Democratic presidential aspirants ap- eliminate the beneficial effects of potential peared either in person or on tape. The Media competition between IBM and Comsat." one who did not was Representative Mor- And the proposal, FTC added, would per- ris Udall (D- Ariz.), who was ill. mit "the likely entrenchment of CML, The reasons for this year's disappoint- FTC calls FCC composed of the two dominant firms in ment for the Democrats can only be their respective technologies, and the loss guessed. There was some concern in the soft on antitrust of a truly competitive environment." party about pre -emptions by and competi- The case in which FTC filed its brief It challenges tion with baseball games on Sunday, par- approval of venture results from a suit brought by RCA Global ticularly the Boston Red Sox broadcast on joining IBM and Comsat, saying Communications Inc. and RCA Alaska the East Coast and the Chicago Cubs Clayton Act should be invoked Communications Inc. in an effort to over- broadcast in the Midwest. On Saturday turn the commission's order. evening, the telethon had strong competi- The FCC, which has been told by the tion from CBS's line -up of situation com- Justice Department on more than one oc- edies and NBC's double movie feature. casion that it is not paying sufficient atten- Party workers point out that this is a reces- tion to the antitrust implication of matters Broadcasters want sionary year and people are holding tight before it, now has received that message to their money. Perhaps the voters are from the Federal Trade Commission, in a wider latitude in numb to politics in the aftermath of the brief filed with the U.S. Court of Appeals citizen agreements Watergate scandal or are not strongly at- in Washington. tracted to any of the presidential candi- At issue is the FCC order stating the than groups would give dates so far in the field. conditions under which the commission The party had hoped to clear enough would accept an application by CML With differing opinions as to what consti- money to retire its $2.3 million debt, Satellite Corp., Communications Satellite tutes delegation of licensee authority, most of that left from the 1968 national Corp. and its subsidiary, Comsat General broadcasters and citizen groups filed com- campaign. But a telethon staffer said last Corp., and International Business ments last week on the FCC's proposed week it looks as though the party will clear Machines Corp. for authority to build and policy statement and rulemaking regard- only about $1.8 million from the telethon operate a domestic communications ing citizen group - broadcaster agreements. and half of that will go to the state party satellite system. Broadcasters emphasized the commis- organizations. Expenses for the telethon The FTC, in a rare effort to oppose a sion's position (BROADCASTING, June 2) were about $2.7 million, including a $1.2 sister agency in court, says in a friend of that ultimate responsibility for programing million charge for the network air time. the court brief that, "in allowing a joint and station operation rests with the The telethon staffer said party workers venture between IBM and Comsat, the licensee. Citizen groups, however, are assuming there will be another FCC has not adequately analyzed the anti- claimed that broadcasters must be held to telethon next year but that the decision on trust ramifications of the proposed joint specific commitments, if the agreements whether to do it again "depends on venture, has reached important conclu- are to be of any worth. whether the money's flowing." He sions without a sufficient record, has The National Association of Broad- pointed out that because next year is a declined to hold a hearing for the purpose casters, ABC Inc., 58 station licensees and presidential year, the party will be compet- of developing an adequate factual record, others urged for insertion into agreements ing for funds with all the presidential and has thereby not fulfilled completely its of a statement that would relieve broad- hopefuls. responsibilities ... to enforce Section 7 of casters of obligations if a licensee's view the Clayton ((Antitrust)) Act with regard of the publci interest changed. to communications common carriers." Corinthian Broadcasting Corp., which CBS throws its weight The case stems from a petition that said it avoids entering agreements, said IBM, Comsat, Comsat General, and CML broadcasters should not be committed to against NBC's Friday filed in July 1974, requesting permission specific obligations in such areas as Premieres of 'M'A'S'H' and to revise the ownership structure of CML employment and programing. `Hawaii Five -O' are upped to allow IBM to own 55% of its stock and CBS Inc. sounded a common theme when the to hour and two -hour lengths; Comsat General 45 %. CML is now owned among broadcasters it asked 'Cher' debut is week earlier in one thirds (each) by Comsat General, commission to stress the present FCC MCI Communications Corp. and position that any agreements are optional. CBS -TV, which is making a frontal as- Lockheed Aircraft Corp. The FTC and the The Office of Communication of the sault on NBC -TV's high -rated Friday Justice Department, among others, op- United Church of Christ claimed that line -up of prime -time shows by shifting posed that proposal, and the commission when agreements are made, specificity is M *A *S *H and Hawaii Fiue -0 to that rejected it. necessary. Without specific commitments, night, announced last week that However, the commission outlined it said, cdmmunity groups will "lose in- M *A *S *H would premiere on Sept. 12 three options under which it would accept centives for settlemt *nt of disputes" and with a special hour -long episode (8 -9 p.m., an application from IBM and/or Comsat the result will be wasteful litigation. It NYT) and that, also on Sept. 12, Hawaii for authority to operate domestic com- noted that it assisted a community group Fiue -O would expand from one hour to munications satellite common carriers. to reach an agreement with KTAL -TV Tex - two hours. One option would permit joint entry by arkana, Tex. (Shreveport, La.), and it was In addition, CBS said it would counter IBM and Comsat through CML, on the the first formal agreement to be filed as an NBC's jumping the premiere of The condition that a third partner be included, amendment to a license renewal applica- Family Holuak one week (it will air Sun- with no partner having less than 10% nor tion. day, Sept. 7, from 7:30 to 8:30 p.m.) by more than 49% interest in CML. And the The Legal Defense Fund of the running the first new Cher show of the parties have indicated they would proceed NAACP questioned why it was a delega- season directly opposite Holuak. (Both under that option. tion of authority for a licensee to agree to Holuak and Cher will go out at 7:30 p.m. But to the FTC, such an arrangement increase minority employment or to set on Sept. 7. But a week later they'll each would not avoid the possibility of a vio- aside time for requested programing. The start a half hour later in their new 8 to 9 lation of Section 7 of the Clayton Act. and St. Louis Broadcast Coalition agreed, cit- time periods.) the commission's order, the FTC said, ing Commissioner Benjamin L. Hooks, Finally, CBS said Kojak would kick "tends to conflict with the FCC's an- who said, "it is hard to see how any agree- off its new fall season with a special two - nounced policy of multiple entry in the ment joined voluntarily by a licensee in its

hour episode (Sunday, Sept. 14, 9 -11 domestic satellite field .. . initial discretion, can be said to later cur- p.m.) before reverting to its regular 60- "The restructured CML under this op- tail a licensee's discretion. minute format (Sundays, 9 -10 p.m.). tion," the FTC said, "would continue to The Public Interest Research Group,

&oadcasting Aug 4 1975 31 along with related groups, asked that fines could have adverse side effects, including WCNW is daytimer on 1560 khz with 5 kw. be imposed for broadcasters who inten- delay of the renewal process when amend- WCNW -FM is on 94.9 mhz with 29 kw and tionally, or in bad faith, breach the condi- ments are filed after the initial application. antenna 350 feet above average terrain. tions of agreements. lt, along with the Na- CBS also feared, as did others, that agree- Broker: R. C. Crisler & Co. tional Black Media Coalition, said that ments could distort ascertainment. The 58 Other sales reported at the FCC last agreements should be seen and treated licensees concurred and pointed out a week include: KP(iE(AMI Page, Ariz.; similarly to commercial agreements. similar concern expressed by FCC Com- WQQW(AMI Waterbury- Conn., and KORE- Storer Broadcasting Co., however, said missioner James H. Quello. FM Springfield- Eugene, Ore. that the demands of citizen groups are the Many of the citizen groups claimed, as result of expectations that are "unrealistic did the National Organization for Women. Approved and unreasonable." It asked the commis- that any representation that is valid in a The following transfers of station owner- sion for a clear statement that non- delega- license renewal or other application ship were approved last week by FCC. ble duties may not be negotiated. should be valid in a citizen group agree- WWDC- .AM -FM Washington: Sold by In its proposed policy statement, the ment. The National Black Media Coalition Avco Broadcasting Corp. to Capitol the only agreements it agreed. commission said Broadcasting Co. for $1.8 million and $1 generally will review are those filed as an million covenant not to compete. In addi- amendment to a renewal or other broad- Changing Hands tion, Blake Construction Co., owned 45% cast application. The commission said it Announced by principals in Capitol Broadcasting, has will treat the amendments as information broadcast sales were purchased real estate associated with sta- on which it can rely. The following station week, to tions for $800.000. Seller, subsidiary of The amendments also came reported last subject FCC ap- filing of Avco Inc., is liquidating its broadcast pro- under especially regarding proval: scrutiny, perties ( BOADCASTING, June 23). Buyer WLwT(Tvt Cincinnati: Sold by Avco amendments filed on transfer and assign- is equally owned by brothers Morton, Broadcasting Corp. to Multimedia Broad- ment applications. Stanley and Howard Bender, whose family casting Co.. Greenville, S.C. (BROADCAST- Many broadcasters claimed that they controls Blake Contruction, one of Wash- ING, June 16) for $16.3 million, price an- might be threatened into amendments at ington's largest concerns. Ben- nounced last week. building the time of a sale or transfer so action ders also own parking operation and have could be expedited. ABC Inc. and the 58 WCNW -AM -FM Fairfield, Ohio: Sold by various real estate interests. station licensees urged the commission to Walter L. Follmer Inc. to Broadcast Man- KU-AM-FM Seattle: Sold by Buckley expand its notice and give further study to agement Corp. for $500,000. Seller is Broadcasting California to Her- such situations. Walter L. Follmer, Hamilton, Ohio, high- Corp. of cules Broadcasting Co. for $950,000. NBC asked that petitions to deny be way contractor. Principals in buyer are Seller also is licensee of KGILIAM) San Fer- allowed to be withdrawn following agree- Joel Thrope and Tom Greene. Mr. Thrope nando, Calif., KKIII -AM -FM San Francisco, ments. Prohibiting withdrawal would just is former VP and general manager of and has sold wIRGtAMI Philadelphia to In- waste time and money, NBC said. wwEZ(FM) Cincinnati, Mr. Greene has indianapolis -based group owner Fairbanks CBS Inc. claimed that the amendments terest in Cincinnati construction firm. Broadcasting Co. for about $3 million, plus fringes, subject to FCC approval (BROADCASTING, June 23). Buckley En- terprises Inc. owns 89% of seller and is FEATURED BY controlled by executors of estate of late Richard D. Buckley. Executors are AMERICA'S OUTSTANDING Richard D. Buckley Jr. (son), Martha Ann Buckley Fahnoe (daughter) and Bankers Í MEDIA BROKER Trust Co. of New York. Buckley also owns WDRC -AM -FM Hartford, Conn., and WWTC(AM) Minneapolis. Richard D. Buckley Jr. owns 11% of Buckley of California, 6% of Buckley of Minnesota and 25% of Buckley Radio Sales Inc. Mrs. Fahnoe owns another 25% of Buckley Radio Sales, with remaining 50% held in MAJOR MARKET trusts for benefit of other family members. Bankers Trust Co. has 5% interest in General Cinema Corp., group owner. $2,250,000 Buyer is controlled by Manning Slater (56.2 %) and is licensee of KRAK(AM)- Fulltime non -directional AM and excellent KEWT(FM) Sacramento, Calif. KOL(AM) is Class B FM with top nationally syndicated full time on 1300 khz with 5 kw. KOL -FM is on 94.1 mhz with 100 kw and antenna 220 format. Presently close to break -even with feet above average terrain. minimum promotion and sales effort. Great WTID(AM) Newport News, potential for new management and liberal Va.- WQRK(FM) Norfolk, Va.: Sold by term payout for qualified buyer. Musicradio Broadcasting Corp. to Bay Cities Communications Corp. for $700,000. Principals in seller are Dr. Nor- man Berger and Hymen Tush who have no other broadcast interests. Dr. Berger is COMPANY,INCe general practitioner in Havre de Grace, BLACKBURN& Md. and Mr. Tash is Washington CPA and RADIO TV CATV NEWSPAPER BROKERS NEGOTIATIONS FINANCING APPRAISALS tax attorney. Buyer is equally owned by Aubrey Eugene Loving Jr. and Martha J. WASHINGTON. D.C. CHICAGO 60601 ATLANTA 30361 BEVERLY HILLS 90212 Davis, Mr. Loving has interests in Alpha 20006 333 N Michigan Ave 400 Colony Square 9465 Wilshire Blvd. Recording Corp., Richmond, Va., audio- 1725 K Street. N W 1312) 346.6460 Sulle 510 (213) 2744151 visual recording firm, and in Norfolk con- 1202) 331.9270 (404) 892 -4655 75-27 J cert and theater production firm. Mrs.

Broaocasnng Aug 4 1975 32 Davis also has interests in those firms, in sation of undiscovered or lesser -known addition to holdings in Virginia mortgage, talent will serve the public interest, it investment and land development com- NBC says there's should be left to "free negotiation be- panies. WTID is daytimer on 1270 khz with a catch -22 in tween the representatives of the perfor- 1 kw. WQRK operates on 104.5 mhz with mers and the record companies, who are, 50 kw horizontal and 9.1 kw vertical and performance royalty properly, the parties at issue on the ques- antenna 400 feet above average terrain Unknowns won't be paid because tion of compensation of performers." horizontal and 350 feet vertical. they aren't being played ABC and CBS have been silent this year Other sales approved by the FCC last on the performance royalty bills pending week include: WBIL(AM) Tuskegee, Ala.; A performance royalty paid by broad- in Congress (S. 1111 by Hugh Scott ER- KARL -FM Carlsbad, Calif.; WKXO(AM) casters and other users of recorded music Pa.] in the Senate and H.R. 5345 by Berea, Ky., and KRNS(AM) Burns, Ore. to record performers and manufacturers George Daniels ED- Calif.] in the House). will not benefit lesser -known performers But a spokesman at ABC said last week and musicians as much as record com- ABC is opposed to the concept, as it has panies and music unions say it will. So said been in the past. A spokesman at CBS said Gaithersburg gold rush NBC in a written statement for insertion that network has no position on the issue. into the records of recently concluded CBS in the past supported the stance of Nine vie for Washington -area hearings in both houses on bills to the Recording Industry Association of AM frequency, including AAF's Bell, establish performance rights under America in favor of creating a perfor- Doubleday's O'Reilly, Marks's wife copyright law (BROADCASTING, July 28). mance royalty. NBC said half of the proposed perfor- The FCC will have to choose among mance fees will go to record companies, nine competing applications for the which would not be compelled to pay any That's the second deleted facilities of WHMC(AM) to performers. And the "lion's share" of Gaithersburg, Md., the only remaining the remaining half will go to the more time he's said that open frequency in the Washington popular performers, who are already high- metropolitan area. While the applicants ly paid, NBC said. Under the legislation, McKee now takes his EEO shape -up to are primarily made up of local business- NBC noted, a performer cannot benefit pep -talk California broadcasters men, several are notable within the com- from performance royalties until his or FCC lawyer gave southern munications industry. her recording is broadcast. "Since the An California Howard H. Bell, president of the Amer- records that are most often played on broadcasters something to think about last deputy ican Advertising Federation, and William radio and television are those of the most week. He's Clarence V. McKee, L. Walker, media broker with Larson/ popular and well -known performers, chief of the commission's Equal Employ- was Walker & Co. Inc., Washington, have lesser -known musicians and artists will ment Opportunity Unit, and he talk- joined with 15 partners in seeking the benefit very litt,e" it said. ing to members of the Southern California in Hollywood. facilities. NBC said that if increasing the compen- Broadcasters Association Dorothy H. Marks, a writer for the North American Newspaper Alliance and wife of Leonard H. Marks, communications attorney with the Washington firm milimmmmwomN of Cohn & Marks and former director of the United States Information Agency, also is vying for the license. Mrs. Marks is SOUTHWEST a partner with her sons Stephen, vice - president and general manager of WKKO(AM) Cocoa, Fla., which was sold EXCLUSIVE! last March, subject to FCC approval (BROADCASTING, March 17), and Robert, FIRST TIME OFFERING! an economist. Peter V. O'Reilly, regional manager of AM full -timer in single station market, Doubleday Media, Washington, a brokerage firm, and former general manager priced at twice gross. Underdeveloped ... at WRC -AM -FM and WTOP- AM- FM -TV, all fine opportunity for owner- operator. Washington, is a stockholder in a competing corporation. Price: $110,000 Robert E. Cobbins, owner of Time Sales Inc., an Arlington, Va., advertising sales with $25,000 down, balance- 13 year payout. firm, has partners who include Olin DeWitt Hester and James T. Reeder, Please contact: John H. Bone, San Francisco Office employes respectively at wPIK(AM) Alex - L andria- wxRA(FM) Woodbridge, both Virginia, and wDON(AM) Wheaton, Md. Robert L. Adams, former WRC -TV .991(.1, 2/rte4, . /L oreí1 Washington program manager, has six INC. partners including Ray Schoenke, offensive lineman for the Washington Redskins. America's most dynamic and experienced media brokers. WHMC(AM) was shut down by its owner, Nick J. Chaconas, on Oct. 29, 1973, WASHINGTON, D.C.: 1730 K Street, N.W., 20006 (202) 393 3456 the in following his struggle with FCC and CHICAGO: 1429 Tribune Tower 60611 (312) 337 -2754 the U.S. Court of Appeals to retain ownership (BROADCASTING, Nov. 12, 1973). DALLAS: 6060 No. Central Expressway, 75206 (214) 691 -2345 The FCC closed the station in officially SAN FRANCISCO: 111 Sutter Street, 94104 (415) 392 -5671 December of that year. Mr. Chaconas's renewal application had been denied pri- Brokers of Newspaper, Radio, CATV 8 TV Properties marily on issues of misrepresentation to the commission.

Broadcasting Aug 4 1975 33 Noting that California had a large Mex- tions in the same service in the same com- ican- American and Spanish- surnamed munity. Cablecasting® population, Mr. McKee commented that But it is the religious aspect of the peti- as far as he could discover there are no tion that has stirred most of the opposi- chicanos in executive positions in the net- tion, with many of the opponents seeing it Cox Cable work programing structure on the West as a threat to the existence of religious Coast, and there is no chicano serving broadcasting. Dr. Charles V. Secrest, locally in a regular news- anchor position. president of Christian Echoes, said in his accelerates "In essence," Mr. McKee said, "when letter to the commission that adoption of one looks beyond "Spanish programed" the rulemaking "would quite literally pay development stations, there are few chicanos in the destroy an important and valuable aspect power structure of the local broadcasting of American life without a scintilla of evi- scene. When one looks at the networks, dence that the activity being terminated with MDS craft unions and the major studios, has been anything other than constructive chicanos are in an even less better posi- and positive. MSO announces agreement with tion," he said. Microband Corp. for distribution The gist of Mr. McKee's speech was the of programing to multiple dwellings proposed EEO rules and guidelines issued AT &T, common carriers by the FCC July 16 (BROADCASTING, July Cox Cable Communications announced last week had to use 21). Two weeks ago, Mr. McKee warned a come to terms on that it contracted group of producers, union leaders and interconnections for multipoint distribution service (MDS) network officials that the courts or federal facilities to deliver subscription TV pro- or state agencies may take the initiative on radio, TV and cable graming in 12 cities, most of which do not EEO compliance if they did not review have cable TV service. and its associated Bell System their EEO positions and make the necess- AT &l The MDS approach was seen by Cox and a number of common car- ary improvements (BROADCASTING, July companies Cable officials as a means to potentially 28). riers have reached an agreement under substantial expansion in much less time which the carriers will have greater flex- and at much less expense than is required Later last week, Mr. McKee addressed ibility in interconnecting with the Bell to build a conventional cable system. But women members of the entertainment Systems in providing television and audio they said they still considered conven- guilds in Hollywood, including representa- service to broadcasters. tional cable the best means for delivering tives of the American Federation of TV The agreement is designed to resolve a multiple signals to individual homes. and Radio Artists, Actors Equity, Writers dispute that surfaced in January 1974, Their agreement is with Microband Guild of America (West), Directors Guild when two carriers -CPI Microwave Inc. Corp. America and Microband- related of America, Screen Actors Guild, Women of and Midwestern Relay Co.- petitioned companies, from which Cox Cable will in Communications Inc., Los Angeles Ad- the commission to order AT &T to stop lease on MDS station facilities vertising Women, Women in Film and time during implementing some of its tariff provisions evening hours and on weekends to Hollywood Women's Press Club. covering interconnections. The commis- transmit motion pictures and other enter- sion ordered a hearing on the petition, but tainment programing to subscribers in later urged the parties to attempt to apartments, hotels and motels. Cox Cable Religious groups negatiate their difference. also expects to market the service to at shower down mail The agreement involves tariff provi- least some of the cable systems in and sions dealing with the connection of around these cities, opposing freeze television private line services (series In a separate but related development, television an with Proposed FCC rulemaking 7000 channels) and services of Microband announced agreement which to keep religion and government other common carriers (OCC's), Sammons Communications, another are at the Bell customer's multiple cable system operator, to use off FM -TV reservations established provokes orchestrated response studio or the OCC's television operating Microband's MDS station in Kansas City, center. Mo., to transmit programing to Sam - Letters, cards and petitions expressing op- Under the agreement, Bell System mons's cable system in Kansas City, Kan. position to the Milam -Lansman petition television private line services may be Sammons also hopes to market the service dealing with religious broadcasting are connected with OCC television and audio to other cable systems in the area. reaching a mass that could become a fire services in conjunction with provisions in The Microband companies meanwhile hazard at the FCC. A commission spokes- Bell's OCC facility tariffs. These tariffs announced they had reached an agree- man last week said the total had reached now will provide the OCC television and ment in principle with Western Union that 250,000. audio connecting facilities between a Bell would permit Microband clients to use Last month, a letter from the Christian central office and the OCC's television or WU's Westar communications satellite Crusade of Tulsa, Okla., was filed, along audio operating center. system for long -haul distribution. with 90,000 signatures. The commission The new provisions will eliminate a re- John Gwin, Cox Cable vice president, official said he had received word petitions quirement that audio and video intercon- who participated with Microband officials with 2.5 million signatures are en route nections be limited to exchange areas in in a news conference in New York last from different sections of the county. which the video and audio services would Wednesday, said Cox Cable probably The petition by Lorenzo W. Milam and be used. Now the requirement is that the would use the satellite to provide service Jeremy D. Lansman, who have helped a customer have a broadcast or other local to some but not all of the 12 cities. But he number of local groups establish noncom- use - broadcast origination, for instance - rejected reporters' efforts to tie the mercial open- access radio stations, calls within a 32 -mile (in the case of video) or satellite to an imminent network. "I will for a rulemaking aimed at freezing all 40 -mile (in the case of audio) radius of the not say we're going to build a pay -cable license applications by religious and rate center of.the exchange area where the network," he asserted. governmental groups for reserved educa- connection is to be made. Mr. Gwin said he expected the projected tional FM and television channels, and Another revision involved the offering MDS pay -TV service to be operating in the extension of the duopoly rules to non- of video cable and audio facilities to the Atlanta by October; in Pittsburgh, In- commercial stations. The petitioners say OCC's. The agreement will permit an dianapolis and Minneapolis by about many religious stations are not performing OCC to obtain a video cable facility to ex- January 1976 and in the remaining eight an educational service. And they say there tend its television service from its own cities by late 1976 or early 1977. The other is no longer any reason to permit the television operating center to a remote cities are Milwaukee; Norfolk, Va.; educational licensee to operate two sta- location, such as a stadium. Denver; Seattle; Portland, Ore.; Hartford,

Broadcasting Aug 4 1975 34 Conn.; Cleveland, and Akron, Ohio. and July above the previous $4.50 Mr. Gwin said Cox Cable has a "small monthly rate charge. (A $6 rate had been experimental" cable system in Atlanta, adopted for certain subscribers to go in has a franchise for Norfolk and intends to effect June. although no municipal or construct it and has a system in the Hart- state approval was sought.) ford suburbs. Otherwise, he said, the only Naples Mayor Duane G. Schultz has city on the list that has a cable system been besieged by "unhappy" citizens con- operating in it is Akron. There, Warner cerned over the imminent shut -down of Cable has a major system. Mr. Gwin said television service and has asked the state he intended to talk with Warner about tak- commission for a 60 -day extension. As of ing the Cox Cable service via M DS. the middle of last week he had not Mr. Gwin was reluctant to forecast how received a reply. many subscribers Cox Cable expected to Community Cable's I0-year franchise get in the 12 cities, which together were Centerpiece. Don Franco (I), expired in April 1974, but the system has said to have a metropolitan population of president of Microband Corp. of continued operations. According to Mayor about 17 million and more than six million America; Mark Foster (c), president Schultz, the state stepped in early this year households. He said perhaps two million of Microband National System Inc., to check out continued subscriber com- of the households were in apartments and and John Gwin, vice president of plaints. other multiple units where MDS service Cox Cable, gather around an MDS A combination of poor service, failure might be feasible, "and if one -third of receiving dish. to cooperate with the state commission in them take it we'll be lucky." improving service, failure to show cause He said the subscribers would be constructing conventional cable television or commit itself to those improvements charged the conventional pay -cable rate of systems. Cox will pay a fixed fee per and "near total disregard" for the law that about $6.50 to $8 a month. month for use of the MDS transmitters, established commission authority over ca- but all other necessary capital expen- ble operations necessitated the drastic step Cox Cable, he said, has not yet made a ditures will be incremental with sales. This of shut -down, the state commission decision on what specific software package said will allow to much in its order. it will offer in the MDS cities. Cox Cable expand television He said the company considers itself the more rapidly in the subscription area than it the largest MSO pay -cable operator in the could through. construc- country and that in its current operations tion of traditional cable systems." NCTA strikes Mr. Gwin declined to specify how many it offers 12 movies a month -eight first - would be a run, four others in "encore" perfor- subscribers needed within responsive chord given building to make MDS pay -TV ser- mance -at a monthly charge of $8 in addi- vice feasible. tion to the basic cable fee. In the MDS to that building Equipment at FCC with cities, he noted, many subscribers will not costs are "plummeting," he said, making such estimates potentially misleading. pole proposal be paying a basic fee and thus may find the subscription TV offer more attractive. Mark Foster, president of Microband Na- tional System Inc., estimated' the cost of Commission sees similarity Terms of the deal between Cox Cable to suggestions of own staff; and Microband were not disclosed, except "opening up" a building- pr;marily the installation of a dish antenna to receive formula calls for less drastic cuts that Cox will pay a fixed fee per month, the but officials said the initial revenues would MDS signal -at "probably under He the Another effort to reconcile differences be- enable Microband to proceed with con- $500." declined to estimate cost of the dish, however. tween the National Cable Television As- struction of its facilities in all 12 cities. the sociation and AT &T on the pole- rate -at- Microband has FCC authority to con- In Kansas City contract, Sammons Communications will use Microband's tachment issue is under way. The FCC's struct in all 12 as well as in a number of Common Carrier and Cable Bureau chiefs others, and currently has wholly owned MDS station, starting this fall, to dis- tribute feature movies and special events have written to the NCTA's counsel, ex- stations in operation in New York, St. plaining that the association's latest cable daily from 5:30 p.m. to 2 p.m. to its own Louis, Washington and Miami, with one proposal has been reviewed and the for- in Phoenix near the, starting stage. cable system in the area and will under- take mula used, subject to the validity of the However, officials said all of the six other to market the service to other cable and data and its underlying assumptions, is MDS stations currently operating are systems to apartments or other resi- dential buildings with master antenna "similar" to the formula advanced by the affiliated with Microband's national commission's staff. The letter also urged systems. "MDS makes possible a mar- marketing and network management the cable industry to get together once affiliate, Microband National System Inc. riage of cable and master antenna systems to offer the [programing] service to the again with the phone companies and Don Franco, president of Microband widest possible audience," said Sammons negotiate a settlement. Corp., said the company had not yet filed Communications President James Whit- Essentially, the new NCTA proposal is its tariffs with the FCC. They arc subject son. the result of meshing specific numerical to FCC approval. data gathered from the cable industry and In a statement accompanying the an- AT &T into the staff formula released last nouncement, Cox Cable President Henry State commission April. That formula had suggested a range W. Harris saw the company's move as an orders CATV to of prices and was based on the original exciting expansion into a field that is less quit cost of the pole and each user's share of capital- intensive than conventional cable. If decision sticks, it could be that cost. "Our present pay cable operations indi- first of kind; mayor seeks delay The latest NCTA proposal would mean cated the existence of a significant de- increases in some states but mean mand for first -run movies, sporting The stage is set for what could be the first decreases in others. Although data has not events and other high quality entertain- shutdown of a CATV system by a state ca- yet been tabulated for New York, Ohio ment uninterrupted by commercial adver- ble commission. Two weeks ago (July 24), and Wisconsin (figures supplied from tising," he said. Taking this step allows the New York State Commission on Cable AT &T were late), the over -all schedule our company to continue its expansion in Television ordered Community Cable "appears to reflect a slight decrease," a cable communications related field Corp. of New York to cease operation in from present rates, Jay Ricks, NCTA where it has management expertise. the Cillage of Naples in upstate New York counsel, acknowledged, Data for the miss- "In addition, utilization of the MDS by Aug. I and to refund by Aug. 15 any ing three states should be completed with- concept eliminates much of the large in- amounts paid by subscribers for service in a couple of days, Mr. Ricks said. itial capital investment associated with after July 31 or amounts paid during June Nevertheless, the new NCTA proposal is

Broataaseng Aug 4 1975 35 less severe than the one it advanced the "five community" limit and adopted a earlier which called for an approximate new limit based on a 40 -mile radius of a Cable Briefs 30% decrease in present rates lead cable system. (compared CATV board elections. Community Anten with an &T proposal that called for a Further guidelines allow individual ca- AT na Television Association has elected 30% increase). ble owners to designate the reference three new directors: Jim Kimrey, Mag- is for the 40 radius. The FCC also NCTA itself not entirely gungho on point -mile nolia (Ark.) CATV Inc.; Carl Schmauder, the said that cable operators should be allowed FCC staff's proposed formula, Lincoln TV System Inc., Lincoln City, although, according to Mr. Ricks, the to consolidate a filing, with prior commis- Ore., and Ben V. Willie, TVIQ Inc., Eagle is responsive" to sion approval, for systems that were tech- organization "quite Grove, Iowa. Election brings number of for compromise. The FCC nologically integrated if the systems were FCC requests directors to eight. Five founding directors formula generally would take within a 40 -mile radius of the designated staff -which will continue to serve until there are II the annual cost for a pole and divide it by reference point and shared an administra- directors, when founders will retire one by the cost to each party using the pole if they tive office and maintenance crew under one until 10 -man board is made up of had to build their own facilities. the same local management. elected directors. NCTA believes that the annual cost should be divided by the relative use of Loan. Becker Communications Associates the poles by each party, for example, a has closed $1.8 million senior secured formula based on the relative revenues Cable definitions loan, due 1985, to Feather River Systems exacted from each party per attachment. to change with times Corp. which owns systems in Crescent the amount of space each party uses or the Mills, Woodland, Graegle, Greenville, "wind- loading" (pressure) exerted on FCC proposes to lift levels Loyalton, Portals and Quincy, all Califor- each pole by a particular user. for exemptions, assume control nia. Williard A. Hargan, president of Jack Pettit, AT&T counsel, had not over big master antenna systems Feather River Systems, said loan will be seen the new NCTA proposal as of the used to purchase Televents of Placer middle of last week. He did note however The FCC has proposed rule changes that County cable system serving Auburn, that the letter sent by the FCC was in no would redefine a cable television system. Calif., and refinance and operate presently way a "blessing" of the NCTA single-rate The aim is to ease the regulatory burden owned systems. lee schedule, but merely an acknowledge- on small systems and to update sections of ment of having reviewed it and having the present definition to keep pace with seen points similar to those is the com- changing cable trends. mission staff's proposal. As expected ( "Closed Circuit," July Milwaukee has AT &T advocated a formula based on a 21), the commission has proposed to raise 84 -page answer to sharings -of- savings method, whereby the the current exemption for systems with savings gained by not having to build sep- under 50 subscribers to a 250- subscriber local cable question arate poles for each party would be calcul- cutoff, or alternatively to establish a ated in with the costs for joint pole use. "class" of small systems that would be Cable operators may be making fewer The immediate next step in the long and subject only to limited versions of FCC "blue sky" promises but one city govern- torturous pole rate negotiations is for rules dealing with technical standards, ment in Wisconsin has not given up on the NCTA to plug in the missing values and franchise requirements and signal car- idea of a cable system that offers the best analyze its formula, which it will then riage. of all possible worlds. After one and a half deliver to AT &T for a possible settlement. A 1,000- subscriber cutoff was suggested years of preliminary study, the city of Mil- Otherwise, the FCC will once again be in defining a small- system class. waukee has come up with an 84 -page cable faced with asserting jurisdiction. Regard- As cable and master antenna television ordinance that envisions a total "com- less, it is expected to be almost September service grows in apartment and multiple munications utility" that, among other before the NCTA and AT &T will have dwelling units, the commission ques- things, would be owned by the city and had time to analyze the new proposals. tioned whether it should begin to include community investors. large apartment buildings (with 500 or The ordinance suggests ownership simi- 1,000 units) that have MATV service un- lar to a stock company where equity and der its rules. profits would be contractually determined. Rewrite on 326 The commission also suggested the The city would act as general contractor possible substitution of "headend" or but never award a cable franchise as done FCC does over financial form "conglomerate systems" for its present typically. Instead, the city would seek sep- for cables; it looks like separate community approach to defining arate contracts for various aspects of the a balance sheet, individual cable systems. system including design, construction, works on a fiscal year At present any wired television service management, maintenance and operation that has at least 50 paying subscribers and programing. Stock would be available The FCC has adopted revisions in the ca- comes under the FCC cable rules. to anyone wishing to invest except those ble television annual financial report Mobile -home organizations nad others involved in outside programing contracts (form 326) that are designed to yield more have asked that they be exempt since ca- and the city, which would be limited to complete financial data. The new forms ble service is only an unspecified portion holding only minority control. become effective Oct. 31. of the management or rental fee. The The ordinance anticipates total satura- Among the changes is a restructuring of commission invited comments on that tion of the city with a basic cable service at the form's format to resemble normal issue. no charge and increased levels of service bookkeeping schedules. A new schedule The commission also seeks input on at escalating subscription fees. Intensive has been added containing the basic bal- how best to calculate "bulk subscribers" business and industrial use of the sytem is ance sheet accounts. The previous in multiple unit dwellings. also envisioned. schedule contained only original cost and The envisioned changes in the cable Next comes lit least a year of further depreciation data for tangible and intangi- definition will raise grandfathering issues, study and analysis of how to get such a ble property. the commission acknowledged, and system off the ground. Preliminary talks The FCC dropped the requirement that therefore the agency asked for comments with interested investors and consultants cable systems use a calendar year basis. on appropriate rules to ease the burdens of and cable equipment firms have just Now, all financial data must be reported as displacements that might result from begun. And by next fall, the mayor and of the last day of a CATV system's fiscal changes in the application of its cable the common council should have ap- year and filed within 90 days of that date. rules. pointed the nine- member Telecom- Regarding consolidated filings for co- Comments are due Oct. 28 with replies munications Authority which will owned cable systems, the FCC dropped due Nov. 28. spearhead further study.

Broadcasting Aug 4 1975 38 in Love, at 19. Another TK production, Sinatra's I Believe I'm Going to Loue You, Music KC & the Sunshine Band's Get Down being playing by pop stations in Los Tonight, makes a major jump to 24. The Angeles and Philadelphia and getting great top 40 success that has been pre- heavy MOR response, and breaking in at Breaking In dicted for David Bowie, and eluded him 45. through three releases of Changes, may Glen Campbell's Rhinestone Cowboy, Gone at Last -Paul Simon (Colum- have arrived with Fame, co- written by also crossing to pop, replaces Conway This to a sta- bia) single, available few John Lennon, now at 25. One of the year's Twittÿ s Touch the Hand as the nation's tions on acetate last week and scheduled greater "sleeper" hits is Johnny most -heard country single, with .Lynn An- to be this week, is the shipped everywhere Wakelin's Black Superman, a ballad derson's I've Never Loved Anyone More first recorded work in two years from the about Muhammad Ali, which has a reggae and Mel Tillis's Woman in the Back of My his reclusive Mr. Simon, excepting brief feel that seems ideal for summer -the Mind making first top 10 appearances. Mr. instrumental contributions to the single is now at 26. Barry Manilow's Tillis, currently receiving wider exposure precedes by soundtrack of Shampoo. It Chopin -based Could It Be Magic looks in the film W. W. & the Dixie Dance Kings, about a month the release of his long - like the Arista artist's third consecutive also breaks onto the chart in collaboration awaited third solo album, with rumors cir- hit, now at 28. Most startling among the with Sherry Bryce with Mr. Right and culating of a studio reunion of Mr. Simon new additions to the chart is Frank Mrs. Wrong, at 24. and former partner Art Garfunkel to take place in the fall. Paul Simon did more than any American performer to make West Indian reggae music a part of the pop scene with his first solo album, and incorporated various gospel influences with his second. Gone at Last seems a continua- tion of his gospel interests. It features the Dixie Hummingbirds, the gospel group feptured on the single Loue Me Like a Rock, and also has a vocal accompaniment by Phoebe Snow (Poetry Man), recently signed by Columbia. Pop and MOR play in large doses seems likely. Department of Youth -Alice Cooper (Atlantic) Rock's Grand Guignol master surprised most people with the flowing melody and socially conscious lyrics of Only Women, and bids to return to the top 10 with an unabashed reversion to the stomping punk rock that has made him famous. Department of Youth, like School's Out and I'm Eighteen before it, is a call to liberation for those too young to smoke, drink or drive, with the sort of pulsing beat ministers once wrote sermons against. The single has been added in its first week by WBGN(AM) Bowling Green, Ky., and WNCI -FM Columbus, Ohio.

Music Briefs British Invasion. D.I.R. Broadcasting, New York, which produces King Biscuit Flower Hour, rock concert radio series, will add British Biscuit, series of concerts from Great Britain, to its line -up in August. New series, to be produced by D.I.R., will replace D.I.R. -syndicated BBC Presents. Programs will run on third Sun- day of each month. THIS BIRD HAS Dollars for musicians. Approximately $10 million will be distributed this year by NEVER BEEN GROUNDED. the Phonograph Record Manufacturers And we don't think it ever will be. heights are constantly being opportunities with a spirit and Special Payment Fund to 41,000 members It stands for America. For attained. They're being reached positive attitude that will never of the American Federation of Musicians. freedom. Liberty. Equality. And through the dedication of the be grounded. Amount to be disbursed exceeds by $2 courage. It's gone through wars, people in the country it represents. million previous all -time record of $8 economic upheaval, and social People whose hard work and JIM GILMORE million in 1974. unrest. And has always come out ingenuity have been turning ENTERPRISES with even more vitality and problems into opportunities for Kalamazoo, Michigan strength. nearly 200 years. Although it's confronted with With confidence in our nation, Sponsors of 1975 National Tracking the 'Playlists' new challenges every day, greater we will continue to develop those Driving Champion - A. J. Foyt A top 20 with few changes from a week THE WEHT-TV WREX-TV KODE -TV WSVA -TV ago tops this week's pop "Playlist." Mak- Evansville Rocklord Joplin Harrisonburg ing largest gains are Gwen McCrae's GILMORE g KODE WSVA %i PO (FM) Rockin' Chair, now a top -10 record, and GROUP Joplin Harrisonburg Harrisonburg Hamilton, Joe Frank & Reynolds' Fallin'

aroaocastmg Aug 4 1975 37 PIayIistii4The Broadcasting

These are the top songs in air -play popularity in two categories on U.S. radio, as Over -all -rank Rank by day parts This Title (length) 6 10a- 3- 7- by a nationwide sample of stations. Each song has Last reported to Broadcasting week week Artist -label í0a 3p 7p 12p been "weighted" in terms of The Pulse Inc. audience ratings for the reporting station on which it is played and for the part of the day in which it appears. A (N) in- 29 37 Hey You (2:33) 67 45 30 40 movement of 10 or more chart positions over the previous dicates an upward Bachman -Turner Overdrive- Mercury Pia ybst week. 37 38 I'm on Fire (3:03) 46 47 49 32 Dwight Twilly Band -Shelter 31 39 Thank God I'm a Country Boy (2:47) 32 43 33 48 Contemporary John Denver -RCA 44 40 Help Me Rhonda (2:48) 40 37 32 45 Johnny Rivers -Epic 36 41 There's Nothing Stronger Than Our Over -all -rank Rank by day parts Love (2:52) 39 32 41 42 Last This Title (length, 6- l0a- 3- 7- Paul Anka -United Artists '0a 7p 12p week week Artist -label 3p 46 42 'Til the World Ends (3:30) 35 36 42 41 Three Dog Night -ABC 1 1 Love Will Keep Us Together (315) - 43 Third Rate Romance (3:22) 41 38 45 46 Captain & Tennille -A &M Amazing Rhythm Aces -ABC 2 2 Listen to What the Man Said (3:53) 50 44 That's When the Music Takes Me (3:35) 42 39 44 47 Paul McCartney -Apple Neil Sedaka -MCA 3 3 Hustle (3:27) - 45 I Believe I'm Going to Love You (2:47) 42 34 Van McCoy -Avco Frank Sinatra- Reonse 4 4 l'm Not in Love (3:40) - 46 The Proud One (3:02) 33 10 C. C.- Mercury The Osmonds -MGM 6 5 One of These Nights (3:29) 48 47 Holding on to Yesterday (318) 45 49 47 49 Eagles -Asylum Ambrosia -20th Century 9 6 Someone Saved my Life Tonight (6:45) 39 48 Philadelphia Freedom (5:38) 43 40 43 Elton John -MCA Elton John Band -MCA 7 7 Please Mr. Please (3:24) - 49 Wasted Days & Wasted Nights (2:41) 44 44 46 Olivia Newton -John -MCA Freddy Fender -ABC 5 8 Magic (3 :30) 45 50 Bad Time (2:55) 38 38 Pilot -EMI Grand Funk -Capitol 10 9 Jive Talkin' (3:45) Bee Gee's -RSO 13 10 Rockin' Chair (3:15) Gwen McCrae -Cat Country 8 11 Wildfire (4:47) Michael Murphey -Epic 12 12 Why Can't We Be Friends (3:45) 5 1 Rhinestone Cowboy (3:18) 2 1 1 1 War - United Artists Glen Campbell - Capitol 16 13 Midnight Blue (3:25) 2 2 Feelins' (3:00) 1 2 3 5 Melissa Manchester -Arista Conway Twitty & Loretta Lynn -MCA

t 1 14 Swearing to God (3:58) 3 3 Please W. Please (3:24) 3 3 2 3 Frankie Valli- Private Stock Olivia Newton- John -MCA 15 15 The Way We Were/Try to Remember (4:48) 9 4 The First Time (3:04) 5 4 4 9 Gladys Knight & the Pips - Buddah Freddie Hart -Capitol 19 16 Rockford Files (3:06) 7 5 The Seeker (2:59) 4 5 6 6 Mike Post -MGM Dolly Parton -RCA 20 17 How Sweet It Is (To Be Loved by You) (3:33) 1 6 Touch the Hand (3:20) 7 6 5 8 James Taylor- Warner Bros. Conway Twitty -MCA 22 18 Dynamite (3:30) 8 7 Bouquet of Roses (2:24) 8 7 7 7 Tony Camillo's Bazuka -A &M Mickey Gilley- Playboy 24 19 Fallin' in Love (3.13) 6 8 Just Get Up & Close the Door (1:58) 6 8 9 16 Hamilton, Joe Frank & Reynolds -Playboy Johnnie Rodriquez -Mercury 18 20 Love Won't Let Me Wait (3:18) 13 9 I've Never Loved Anyone More (2:42) 12 10 8 17 Major Harris-Atlantic Lynn Anderson -Columbia 21 21 Rhinestone Cowboy (3:18) 16 10 Woman in the Back of My Mind (2:48) 13 9 10 12 Glen Campbell - Capitol Mel Tdlis -MGM 23 22 Morning Beautiful (3:03) 10 11 Deal (2:30) 10 11 12 20 Tony Orlando & Dawn- Elektra Tom T. Hall-Mercury

14 23 When Will 1 Be Loved (2:52) 15 12 Bandy the Rodeo Clown (2:54) 9 13 13 11 Linda Ronstadt -Capitol Moe Bandy -GRT 34.24 Get Down Tonight (3:06) 11 13 Dear Women (3:03) 15 12 11 10 K. C. & Sunshine Band -TK Records Joe Stampley -Epic 3511 25 Fame (3:30) 12 14 Hello Little Bluebird (2 :25) 11 14 14 15 David Bowie -RCA Donna Fargo -Dot 4011 26 Black Superman/Muhammad Ali (3:32) 18 15 I'll Go to My Grave (Loving You) (2:46) 16 16 15 22 Johnnie Wakelin -Pye Stoller Bros.- Mercury 32 27 At Seventeen (3:56) 4 16 Everytime You Touch Me (2:59) 14 15 20 2 Janis Ian -Columbia Charlie Rich -Epic 43N 28 Could It Be Magic (3:37) 19 17 Say Forever You'll Be Mine (2:45) 20 20 16 Barry Manilow- Arista Dolly Parton & Porter Waggoner -RCA 17 29 Sister Golden Hair (3:16) 17 18 Even If I Have to Steal (2:50) 18 17 18 America - Warner Bros. Mel Street -GRT 27 30 I'm Not Lisa (3:19) 19 Stay Away from the Apple Tree (2:46) 21 18 17 Jessi Colter -Capitol Billy Jo Spears- United Artists 33 31 Fight the Power (5:05) 20 Love In the Hot Afternoon (3:20) 19 19 21 18 Isley Bros. -T -Neck Gene Watson -Capitol 26 32 Only Women (3:29) 21 Memories of Us (3:11) 22 21 19 Alice Cooper -Atlantic George Jones -Epic 38 33 Rendezvous (3:30) 22 Barmaid (2:35) 23 23 22 23 Hudson Bros. -MCA David Wills -Epic 28 34 Misty (2:53) 23 Wasted Days & Wasted Nights (2:41) 17 22 4 Ray Stevens - Barnaby Freddie Fender -Dot 41 35 Tush (2:14) 24 Mr. Right & Mrs. Wrong (2:18) 25 23 ZZ Top -London Mel Tillis & Sherry Bryce -MGM 25 36 Pinball Wizard (3:48) 25 This House Runs on Sunshine (2:25) 24 Elton John - Polydor La Costa -Capitol

Broadcasting Aug 4 1975 38 Broadcasting's index of 134 stocks allied with electronic media

ro+ Total market Closing Closing shares capital, Stock Wed. Wed Net change change 197475 PIE out zatron symbol Exch Jbly 30 Jiúy 23 m week m week High Low ra ho (0001 (0001

ABC ARC 22 3/8 22 7/A - 1/2 - 2.1A 2A 3/8 12 3/8 R 17,171 384,201 CAPITAL CITIES CCR 3A 1/4 39 1/2 - l 1/4 - 3.16 43 1/2 19 1/2 13 7,208 275,706 CRS CRS 48 47 1/2 + 1/2 + 1.05 53 1/8 20 1/8 12 28.313 1,359,024 CONCERT NETWORK' 1/4 1/4 .00 7/8 1/e 2.200 550 COX COx 20 1/4 26 1/4 - 6 - 22.85 26 1/2 9 3/8 10 5,831 118.077 GROSS TELECASTING GGG 10 3/4 11 - 1/4 - 2.27 13 5/8 6 3/8 7 800 8,600 LIN LINK A 5/8 A 3/4 - 1/8 - 1.42 9 1/8 2 9 2,297 19,811 MOONEY MOON 2 1/4 2 1/8 1/8 5.88 3 5/8 1 6 385 866 RAHALL RAHL 6 1/4 5 3/4 + 1/2 + 8.69 6 1/4 1 3/4 13 1,297 8.106 SCRIPPS- HOW4R0 SCRP 21 21 1/2 - 1/2 - 2.32 22 13 1/2 R 2.589 54,369 STARR SRG 4 1/2 4 1/2 .00 9 3 1/4 4 1,091 4,909 R STORER SBK 16 3/R 17 3/4 - 1 3/8 - 7.74 20 5/8 10 7/8 4.624 75,718 TAFT TFR 21 3/4 23 3/4 - 2 - 8.42 27 1/4 10 3/4 7 4.045 87,978 WOODS COMM.. 1/2 1/2 .00 1 1/4 1/4 4 292 146 TOTAL 78,143 2.398.061

Broadcasting with other major interests

ADAMS -RUSSELL AAR A 2 1/8 2 1/4 - 1/A - 5.55 2 1/2 3/4 13 1.265 2,688 AVCO AV N 5 5/8 6 1/2 - 7/8 - 13.46 R 7/8 2 1/8 2 11,481 64.580 BARTFLL MEDIA BMC A 1 1 1/8 - 1/A - 11.11 2 3/8 5/8 1 2,257 2.257 JOHN BLAIR RJ N 5 5/8 5 7/8 - 1/4 - 4.25 7 1/2 3 1/2 27 2,403 13,516 CAMPTOWN IND.* 0 1/R 1/8 .00 7/8 1/8 2 1,138 142 CHRIS -CRAFT CCN N 4 1/2 5 - 1/2 - 10.00 5 7/8 1 1/2 17 4,164 18.738 CONFINED COMM. CCA N 11 3/R 12 1/2 - 11 /h - 9.00 15 1/8 5 1/8 7 4,568 51.961 COWLES CWL N 7 3/4 A - 1/4 - 3.12 8 7/8 3 7/8 7 3,969 30,759 DUN E BRADSTREET DNB N 25 1/2 26 3/8 - 7/A - 3.31 36 14 5/8 17 26,514 676.107 FAIRCHILD IND. FEN N 7 7/8 R 3/8 - 1/2 - 5.97 R 3/4 3 3/4 7 4,550 35,831 FUDUA FDA N 5 7/8 6 3/4 - 7/8 - 12.96 10 3/4 3 1/8 10 8,671 50,942 GANNETT CO. GCI N 34 3/A 35 - 5/8 - 1.78 38 1/2 20 1/2 21 21,089 724,934 GENERAL TIRE GY N 16 16 1/2 - 1/2 - 3.03 18 1/4 10 1/4 5 21,523 344,368 GLOBETROTTER GLRTA 0 1 7/8 2 - 1/8 - 6.25 4 3/4 7/8 9 2,731 5,120 GRAY COMMUN. 0 7 7 .00 8 1/2 5 5 475 3,325 HARTE -HANKS HUN N 17 1/2 19 1/4 - 1 3/4 - 9.09 19 3/8 6 11 4,369 76,457 JEFFERSON -PILOT JP N 31 3/4 32 - 1/4 - .78 3R 1/4 20 1/2 13 24,064 764.032 KAISER INDUSTRIES KI A 10 9 3/4 + 1/4 + 2.56 11 3/8 4 1/4 6 27,487 274,870 KANSAS STATE NET. KSN O 3 1/2 3 5/8 - 1/8 - 3.44 4 1/8 2 3/4 6 1,815 6,352 KINC,,STIP KTP A 6 5 3/4 + 1/4 4.34 6 3/4 1 1/2 11 1,154 6,924 KNIGHT -RIDDER KRN N 30 29 1/4 + 3/4 + 2.56 32 3/4 9 1/4 19 8.305 249,150 LAMB COMMUN.. P 1 1/4 1 1/4 .00 1 1/4 1 1/8 25 475 593 LEE ENTERPRISES LNT A 18 3/4 19 - 1/4 - 1.31 19 3/8 10 2/4 10 3,352 62,850 LIBERTY LC N 10 1/8 10 3/A - 1/4 - 2.40 15 5/8 7 1/8 5 6,762 68,465 MCGRAW -HILL MHP N 10 1/4 11 5/8 - 1 3/8 - 11.82 13 1/2 5 1/2 9 24,569 251,832 MEDIA GENERAL MEG A 31 1/2 32 3/8 - 7/8 - 2.70 32 3/4 15 1/2 11 3,604 113,526 MEREDITH MOP N 11 1/4 12 1/8 - 7/8 - 7.21 13 3/8 8 5 2,995 33,693 METROMEDIA MET N 13 1/2 13 5/8 - 1/8 - .91 15 4 1/2 10 6,553 88,465 MULTIMEDIA MMED 0 13 1/2 13 3/4 - 1/4 - 1.81 14 1/4 8 3/4 9 4.389 59.251 NEW YORK TIMES CO. NYKA A 13 3/8 13 1/4 + 1/8 + .94 14 1/2 6 7/8 8 10,231 136,839 7 OUTLET CO. OTU N 14 1/2 15 1/2 - 1 - 6.45 62 5 1,381 20,024 POST CORP. POST 0 7 1/2 7 1/2 .00 16 1/2 4 3/4 30 870 6,525 PSA PSA N 4 1/2 4 3/4 - 1/4 - 5.26 10 l 1/2 9 3,181 14,314 REEVES TELECOM RBI A 1 7/8 2 1/4 - 3/8 - 16.66 2 1/4 5/8 8 2,376 4,455 ROLLINS ROL N 18 1/4 19 1/2 - 1 1/4 - 6.41 22 6 1/2 13 13,341 243.473 RUST CRAFT RIIS 4 7 1/2 7 + 1/2 7.14 10 1/4 5 1/8 6 2,328 17,460 SAN JUAN RACING SJR N 10 3/8 10 + 3/8 + 3.75 13 3/8 5 1/2 7 2,509 26,030 SCHERING -PLOUGH SGP N 50 3/4 54 1/2 - 3 3/4 - 6.88 74 3/8 44 3/4 22 53,920 2,736,440 SONDERLING SDB A 6 1/2 7 1/8 - 5/8 - 8.77 10 3 1/2 5 727 4,725 TECHNICAL OPERATIONS TO A 4 1/2 5 1/8 - 5/8 - 12.19 6 3/4 2 3/8 5 1,344 6,048 TINES MIRROR CO. TMC N 17 3/11 19 - 1 5/8 - 8.55 19 1/2 9 1/4 10 31,385 545,314 WASHINGTON POST CO. WPO a 27 3/8 27 1/4 1/8 .45 28 3/4 14 3/4 9 4,751 130,058 WOMETCO MOM N 14 5/8 14 1/2 + 1/8 + .86 16 7/8 6 1/4 9 5,775 84,459 TOTAL 370,810 8.057,892

Cablecasting

AMECO ** ACO 0 3/8 3/8 .00 1 7/8 1/8 1,200 450 AMER. ELECT. LABS AELBA 17/8 2 - 1/8 - 6.25 2 1/8 1/2 14 1.672 3,135 AMERICAN TV L COMM. AMTV 12 3/4 16 - 3 1/4 - 20.31 19 1/4 5 1/2 23 3,304 42,126 ATHENA COMM. ** 1/4 1/4 .00 3 1/2 1/8 2,125 531 BURNUP L SIMS 851M 6 1/8 6 1/2 - 3/8 - 5.76 24 1/8 2 1/2 12 8.268 50,641 CABLECOM- GENERAL CCG 6 5/8 6 7/8 - 1/4 - 3.63 7 1/4 1 1/2 12 2,560 16,960 CABLE FUNDING CFUN 6 6 .00 7 3/8 3 7/8 150 1,121 6,726 CABLE INFO. 1/2 1/4 1/4 + 100.00 1 1/4 1/8 1 663 331 COMCAST 3 1/4 3 + 1/4 + 8.33 3 1/4 3/4 14 1,708 5,551 COMMUNICATIONS PROP. COMU 2 1/8 2 1/4 - 1/8 - 5.55 3 1/2 1 13 4,761 10,117 COX CABLE CXC 12 ll 5/8 3/8 3.22 15 7/8 3 3/4 19 3,560 42,720 + 2,037 ENTRON ENT 1 1/2 1 1/4 + 1/4 20.00 1 1/2 3/8 11 1,358 GENERAL INSTRUMENT GRL 11 12 1/8 - 1 1/8 - 9.27 17 1/8 5/8 8 7,201 79,211 GENERAL TV 5/8 5/8 .00 1 1/2 1/4 31 1,000 625 SCIENTIFIC -ATLANTA SFA 13 7/8 16 3/8 - 2 1/2 - 15.26 17 3/8 4 12 963 13,361 TELE- COMMUNICATION TCOM 4 3 7/8 + 1/8 + 3.22 5 3/4 7/8 3 5,181 20,724 TELEPROMPTER TP 7 7 3/8 - 3/8 - 5.08 9 1 3/8 15 16.013 112,091 TIME INC. TL 54 3/4 57 1/2 - 2 3/4 - 4.78 59 1/4 24 7/8 11 9,960 545,310 TOCOM TOCM 2 1/4 2 1/4 .00 4 7/8 1 3/4 5 634 1,426

Broadcasting Aug 4 1975 39 Approx. Total marker Closing Closing shares capital, Stock Wed Wed Net change change 1974.75 PIE out nation symbol Exch. July 30 July 23 in week in week High Low ratio (000) (000)

UA- COLUMBIA CABLE ((ACC 0 9 1/4 9 3/4 - 1/2 - 5.12 12 3/4 3 3/4 13 1,695 15,678 UNITED CABLE TV UCTV 0 2 3/4 3 - 1/4 - 8.33 4 5/8 1/4 5 1,879 5,167 VIACOM VIA N 8 8 1/4 - 1/4 - 3.03 9 1/4 2 5/8 11 3,665 29.320 ** + VIKOA VIK A 2 1 7/8 + 1/8 6.66 4 1/2 1 2,534 5,068

TOTAL 83,025 1,009,306

Programing

COLUMBIA PICTURES CPS N 7 7 3/8 - 3/8 - 5.08 9 1/2 1 5/8 27 6,748 47,236 DISNEY DIS N 46 5/8 47 1/2 - 7/8 1.84 54 3/4 18 3/4 25 29,755 1,387,326 FILMWAYS FWY A 4 3/4 5 1/8 - 3/8 - 7.31 6 2 1/8 6 1,792 8,512

FOUR STAR 3/8 3/8 .00 1 3/8 1/8 1 666 249 GULF + WESTERN Gw N 41 5/8 40 5/8 + 1 + 2.46 42 1/2 18 3/8 6 14,470 602,313 MCA MCA N 73 3/8 73 1/2 - 1/B - .17 81 19 1/4 10 8,477 621,999 MGM MGM N 16 3/8 15 3/4 + 5/8 + 3.96 32 1/2 9 1/4 7 12.180 199,447 TELE- TAPE** * 0 1/4 1/4 .00 3/4 1/8 2,190 547 TELETRONICS INTL. 0 4 1/8 4 1/8 .00 5 1 1/4 9 943 3,889 TRANSAMERICA TA N 8 7/8 9 - 1/B 1.38 10 3/8 5 1/2 13 64,945 576,386 20TH CENTURY -FOX TF N 13 1/8 13 3/8 - 1/4 - 1.86 14 7/8 4 1/2 13 7,532 98,857 WALTER READE** WALT 0 3/8 3/8 .00 1/2 1/8 4,467 1,675 WARNER WCI N 18 1/4 18 3/8 - 1/8 - .68 20 7/8 6 7/8 7 16.718 305,103 WRATHER WCO A 3 3/4 4 1/8 - 3/8 - 9.09 8 1/8 1 1/4 7 2,229 8,358 TOTAL 173,112 3,861,897

Service

BBDO INC. BBDO O 16 3/4 17 1/4 - 1/2 2.89 17 1/2 9 7/8 7 2.513 42,092 COMSAT CO N 38 3/8 41 7/8 - 3 1/2 8.35 46 23 3/4 8 10,000 383,750 DOYLE DANE BERNBACH DOYL O 11 1/8 11 7/8 - 3/4 6.31 11 7/B 5 5/8 6 1,816 20,203 ELKINS INSTITUTE** * ELKN 0 1/8 1/8 .00 5/8 1/8 1.897 237 FOOTE CONE E BELDING FCB N 8 3/4 8 3/4 .00 11 1/4 5 3/8 6 2,009 17,578 GREY ADVERTISING GREY O 7 1/4 7 3/8 - 1/8 1.69 8 3/8 5 5/8 4 1.213 8,794 INTERPUBLIC GROUP IPG N 16 1/2 18 1/8 - 1 5/8 8.96 19 8 1/8 6 2,249 37.108 MARVIN JOSEPHSON MRVN 0 7 7/8 8 3/8 - 1/2 5.97 9 3/4 3 1/4 5 1,800 14.175 MCI COMMUNICATIONS MCIC O 3 1/8 3 1/4 - 1/8 3.84 6 1/2 13,339 41.684 MOVIELAS MOV A 1 1/2 1 5/8 - 1/B 7.69 1 3/4 1/2 8 1,407 2.110 MPO VIDEOTRONICS MPO A 3 3/4 3 7/8 - 1/8 3.22 4 1 21 537 2,013 NEEDHAM, HARPER NDHMA 0 5 1/4 5 1/2 - 1/4 4.54 7 1/2 3 5/8 8 892 4,683 A. C. NIELSEN NIELB 0 19 1/4 18 1/4 + 1 5.47 28 7 3/8 18 10,598 204,011 OGILVY 6 MATHER OGIL O 19 19 1/2 - 1/2 2.56 23 1/2 10 6 1,805 34,295 J. WALTER THOMPSON JWT N 6 7/8 7 5/8 - 3/4 9.83 12 4 1/4 9 2,649 18,211 UNIVERSAL COMM.* O 1/4 1/4 .00 3/4 1/8 715 178 TOTAL 55,439 831.122

Electronics/ Man utacturing

AMPEX APX N 6 3/8 6 3/4 3/8 - 5.55 8 3/8 2 1/4 7 10.885 69,391 CCA ELECTRONICS* CCAE O 1/N 1/8 .00 1 1/8 1/8 881 110 CETEC CEC A 1 7/8 2 1/8 - 6.25 2 1/8 1 9 2, 319 4,348 COHU, INC. COU A 2 3/4 3 1/4 - 8.33 3 7/8 1 1/4 31 1,617 4,446 CONRAC CAX N 18 3/4 20 5/8 - 1 7/8 - 9.09 21 3/4 10 8 1.261 23,643 EASTMAN KODAK EASKD N 96 3/8 95 3/8 + 1 + 1.04 108 3/4 63 25 161,347 15.549,817 GENERAL ELECTRIC GE N 47 1/4 49 3/8 - 2 1/8 - 4.30 65 30 15 182.885 8,641,316 HARRIS CORP. HRS N 24 3/8 25 3/8 - I - 3.94 33 1/2 13 1/8 348 6,152 149,955 HARVEL INDUSTRIES HARV 0 5 3/8 6 1/2 - 1 1/8 - 17.30 9 2 1/2 34 480 2.580

INTERNATIONAL VIDEO IVCP 0 2 1/2 2 5/8 1/8 - 4.76 7 1/2 1 1/4 5 2.730 6,825 MAGNAVOX MAG N 8 7/8 R 7/8 .00 9 7/8 3 3/4 8 17,799 157,966 MICROWAVE ASSOC. INC MAI N 18 3/4 18 3/4 .00 26 7/8 9 3/4 9 1.320 24,750 3M MMM N 57 57 1/2 1/2 - .86 80 1/2 7 5/8 29 114.240 6,511,680 MOTOROLA MOT N 47 7/8 50 - 2 1/8 - 4.25 61 7/8 34 1/8 22 28,191 1.349,644 OAK INDUSTRIES OEN N R 1/4 9 3/4 - 8.33 12 7/8 5 1/4 3 1.639 13,521 RCA RCA N 19 1/8 18 1/4 + 7/8 + 4.79 21 1/2 9 7/8 15 74,484 1.424.506 ROCKWELL INTL. ROK N 24 24 1/4 1/4 - 1.03 28 3/8 18 3/8 7 30,913 741.912 RSC INDUSTRIES RSC A 2 2 1/8 1/8 - 5.88 2 1/4 1/2 7 3.440 6.880 SONY CORP. SNE N 11 1/4 11 3/8 1/8 - 1.09 29 7/8 4 3/4 30 172,500 1,940,625 TEKTRONIX TEK N 35 38 - 3 - 7.89 47 3/4 IR 1/2 12 8.671 303.485 T TEL EMA ION TIMT O 1 1 .00 2 3/4 1 6 1.050 1,050 VARIAN ASSOCIATES VAR N 15 1/4 15 7/A 5/8 - 3.93 17 3/4 6 14 6.838 104,279 WESTINGHOUSE WX N 17 7/8 1R 1/8 - .69 26 R 1/2 50 86,989 1,554,928 ZFNI TH ZE N 26 1/4 26 1/4 .00 31 5/8 10 109 18.797 493.421 TOTAL 937,428 39,081,078

GRAND TOTAL 1,697,957 55,239,356

Standard & poor's Industrial Average 99.7 101.1 -1.4

A- American Stock Exchange Over -the counter bid prices supplied by PIE rabos are based on earnings- per -share 'Stock did not trade on Wednesday. closing M- Midwest Stock Exchange Hcrnblower 8 Weeks, Hemphill -Noyes Inc.. figures for the last 12 months as published price shown is last traded price. N -New York Stock Exchange Washington. by Standard 6 Poor's Corp. or as obtained "No PIE ratio os computed: company -over (bid 0 the counter pace shown) Yearly high -lows are drawn from trading through Broadcasting's own research. Earn- registered net loss. P- Pacific Coast Stock Exchange days reported by Broadcasting. Actual ings ligures are exclusive of extraordinary '-Stock split. figures may vary slightly gains or losses.

Broadcasting Aug 4 1975 40 ate," Mr. Wald said. "We still want to Broadcast Journalism. know what's in the memoirs before we Special Report begin." Nixon at a price: "An NBC News person would do the Football rights NBC starts talks interview," Mr. Wald said. "There's no likelihood that we'll bring in somebody Deal hinges on what ex- President else to do it." There had been reports that level off intends to disclose in memoirs Irving Lazar, Mr. Nixon's literary agent, had asked that a nonnetwork interviewer, at $80 million NBC News has begun negotiations with such as David Frost, conduct the inter- the agent of former President Richard M. views. Prices for NFL and college games Nixon for a series of broadcast interviews The proposal now being discussed could continue to rise, but WFL teams to be based upon the written memoirs that possibly lead to two or three interviews, face declining broadcast revenues Mr. Nixon is now composing (BROAD- Mr. Wald said. Mike Grossman of NBC is Football, the violence that remains accep- CASTING, July 28). directly handling negotiations, which have table for broadcast, will cost broadcasters NBC News President Richard C. Wald not yet reached a price tag for the broad- $80,734,395 in the 1975 season. That is emphasized that all negotiations have casts. only $441,938 more than the total radio - been exploratory, and that no NBC com- TV rights payment in 1974, but it reflects mitment to the would be made project the decline of the World Football League unless questions of format and subject AIM won't quit as an air attraction. Last year the WFL had matter are resolved. Both CBS News and a $1.2- million national TV contract; this ABC News had previously rejected the on `Pensions' season the reorganized league has none. idea of paying Mr. Nixon for the inter- Also, there has been a sharp drop in local views. Accuracy in Media has gone back to the radio and TV rights money of the in- be for U.S. Court of Appeals in Washington with No date can yet projected con- dividual WFL clubs. ducting the Nixon interviews, Mr. Wald a second request for rehearing by the full A nationwide survey, conducted an- said, but, he continued, we do enter nine -judge court in the drawn -out NBC "If nually by BROADCASTING, produced this into a deal, we'll be it fairly Pensions case. AIM says it has a right to a doing soon, breakdown of the broadcasters' prospec- for execution at a later decision finally disposing of the matter, date." tive payments to football: NBC to do the interviews, they and intends to press it, even if it means a If elects $75,400,000 from television and will be based upon subsequent appeal to the court. Mr. Nixon's memoirs, radio networks for professional and col- proofs of which NBC will be allowed to AIM's request came in response to an lege games. This is $100,000 more than in read as soon as they are available. The in- order of the three -judge panel sending the 1974. terviews will not necessarily come after case back to the FCC with instructions to $2,947,500 from local radio outlets the is is insisting dismiss it. (BROADCASTING, July 14). That book published, but NBC for rights to National Football League on knowing what subject matter the action was the panel's response to an in- games, a substantial increase over last former President is examining in his work struction of the full court, which had year's $2,577,500. before agreeing to pay for it. directed it to consider the FCC's sugges- $680,000 in local TV rights to NFL whole is tion that the case had become moot. "The period of his incumbency games, mostly preseason, up from open to questioning, including Waterg- But, as AIM notes, the panel did not decide the issue of mootness; two of the $504,400 last season. three judges said the case was not moot. It $85,860 for local radio rights to WFL simply directed the commission to vacate clubs, down from $170,000 in 1974. its order in the case and dismiss AIM's $74,000 for local TV rights to fairness doctrine complaint (BROADCAST- WFL teams, sliced from $170,000 last ING, July 21). season. But, AIM says in its request for rehear- $1,547,035 for local radio and ing, since the commission was not delayed TV rights to schools and colleges. directed to declare the case moot, a com- This almost matches the comparable mission order vacating the decision as figure of $1,582,457 in 1974. moot and dismissing AIM's complaint will Here's what the television and radio be appealable. And, it says, "AIM will ap- networks plan to do with the coverage peal." If that occurs, "All of the issues they've bought: and all of the parties and all of the argu- ABC -TV will open its National Collegi- ments that have been before this court ate Athletic Association season with two since Dec. 21, 1973, will reappear. The games in the Monday -night spots that pro proceeding will be repeated. This is a football will take over later: Missouri and It was a gas. Not every woman mystifying and perverse result." Alabama on Sept. 8 and Notre Dame and wants her picture taken. That was The case is already buried under several Boston College on Sept. 15, both games to the lesson learned by WTTGITV) layers of litigation. Originally, the com- start at 9 p.m. NYT. Washington cameraman Wayne mission upheld AIM's complaint that Regional games will launch the Satur- Wood and reporter Chris Lorenzo NBC had violated the fairness doctrine in day afternoon schedule on Sept. 20 and connection with the Sept. 12, 1972, docu- 27. Later, four doubleheader dates are while on a filming assignment for a mentary, Pensions: The Broken Promise. planned. For Thanksgiving, the schedule local crime report. Cruising a red - However, a panel the court has Georgia at Georgia Tech in a night light district they pulled over and of appeals reversed the commission by a 2 -to -I vote. game. Mr. Woods leaned out the window At that point, AIM filed its first request College bowl games on ABC -TV (with to get better shots of the prosti- for rehearing by the full bench, a request per- minute rate -card prices) will be Liber- tutes. As he filmed, a woman ap- that was granted. ty on Dec. 22 ($60,000), Gator on Dec. 29 proached him asking: "You wanta But then, after the commission unex- ($50,000), Sugar on Dec. 31 ($60,000), take my picture, honey ?" She then pectedly suggested that the case had be- Astro- Bluebonnet on Dec. 27 ($32,000) pulled a gun and fired into the car. It come moot because of the passage of leg- and Hula ($39,000) on Jan. 4. The first was only a tear gas gun and Mr. islation providing for regulation of private three will be presented in prime time, the Wood managed to record it all, in- pension plans, the full court reinstated the last two as part of an expanded Wide cluding her flight and subsequent panel's order and directed the panel to World of Sports. capture by the police. consider the question of mootness. The minute rate for the Gator Bowl

Broadcasting Aug 4 1975 41 Sept. 5, will present Oakland at Dallas. Games time for all three: 9 p.m. NYT. NBC -TV's 86 -game regular- season schedule will start with regional contests on Sunday, Sept. 21, followed by the first national game- Buffalo at Pittsburgh -on Sept. 28. Thirty -second commercial units in the preseason games are priced at $24,500 each, unchanged from last year. During regular- season single games the prices increase from $24,000 each to $34,000 as the season progresses, reach $40,000 in the first two doubleheader dates and $50,000 in the last five doubleheaders. A Thanksgiving Day game brings $42,000 per 30- second unit, and Saturday games are priced at $27,500. For the American conference playoffs on Dec. 27 and 28, thirties go for $41,000 each, and for the conference championship on Sunday, Jan. 4, they're $55,000. Generally, the regular- season rates represent increases over year -ago prices, no doubt reflecting NBC researchers' That close. A network television cameraman puts his audience right at the claim that last season, for the first time sidelines for an NFL telecast. since NBC started covering American Football League games in 1965, its represents a $2,000 increase over last The National Conference playoffs on coverage outscored CBS's NFL coverage. year's but the $60,000 quoted for the Dec. 27 and 28 and the National Con- NBC says its coverage averaged a 14.0 na- Sugar Bowl is a sharp drop from the ference championship game on Jan. 4 will tional Nielsen rating, to CBS's 13.7. $80,000 reported a year ago. be on CBS -TV. They are priced at, respec- NBC's average football audience, the ABC -TV's preseason pro schedule tively, $45,000, $50,000 and $67,000 per researchers estimated, rose from 13,810,- started last weekend with the NFL cham- 30- second unit -up $5,000 from last year 000 viewers in 1973 to 15,440,000 in pion Pittsburgh Steelers meeting College in the case of the second playoff, 1974. All Stars on Friday night (Aug. I) at unchanged from last year in the case of The $42,000 rate for a Thanksgiving 30 Chicago and the annual NFL Hall of Fame the other two. this year, for instance, compares with Game Saturday afternoon at Canton, The regular- season coverage starts Sept. $38,000 last year. The rate in conference Ohio, featuring the Washington Redskins 21 with the first of eight doubleheaders playoffs is up $7,000 from last year's and the Cincinnati Bengals. Three other scheduled during the season. $34,000, while the conference champion- preseason games are scheduled -Sept. I, Pricing for individual units varies from ship is up $2,500 from last year's $52,500. Miami at Minnesota, 9 p.m. NYT; Sept. 6, game to game, but CBS is offering a 29- Grandstand, the new umbrella title for St. Louis at Minnesota, 7 p.m., and Sept. game package (including the Super Bowl) NBC's Sunday- afternoon sports, will start 7, New York Jets at Washington, 9 p.m.- of 29 30- second announcements at an 30 minutes before game time, and 30 -sec- before the regular Monday -night season average of $35,960 gross per 30- second ond announcements within it are priced at opens Sept. 22 with Oakland at Miami. unit. Last year a similar package of 28 an- $15,000 each. Host for Grandstand has ABC's rate card pegs a minute in the nouncements in 28 games (excluding the not been selected. Sperry Rand has signed Monday -night games at $100,000, Super Bowl, which was on NBC) averaged as full sponsor of the postgame reports. unchanged from last year. ABC -TV will $37,600 per unit. NBC -TV will have three college bowl also have the Pro Bowl this year for the All of this year's game dates except the games.. It is pricing 30- second units in the second time as part of the Monday -night preseason opener will be open with a 30- Rose Bowl at $70,000, in the Orange Bowl series. A minute in that one is priced at minute NFL Today. Thirty- second an- at $52,000 and in the Senior Bowl at $75,000. nouncements may be bought individually $16,500. The first two will be played Jan. CBS -TV's NFL coverage will start at at prices ranging from $10,500 to $13,500 l; the third, on Sunday, Jan. 11. This 3:30 p.m. NYT on Aug. I7 -a week earlier on most dates but reaching $24,000 on year's prices compare with last year's than last year -with Pittsburgh at Oak- Thanksgiving and $53,000 on Super Bowl $67,500, $52,000 and $16,000, respec- land, the first of three preseason games. day. Or they may be bought in a package tively. The others, New England at New York of one each in 22 broadcasts (including The Mutual Broadcasting System, Jets and St. Louis at Denver, will be pre- the one before the Super Bowl) at an already heavily committed to sports, is ex- sented as a doubleheader on Sept. 14, average of $15,250 per unit, up from last panding its football coverage even more in starting at 12:30 p.m. Thirty- second units year's package average of $12,000. 1975. Returning will be the full schedule in the opener and in the first game of the A postgame Pro Football Report, ap- of Notre Dame games, commencing Mon- doubleheader are priced at $25,000 gross, proximately 15 minutes long, is priced at day, Sept. 15. Don Criqui and Al Wester while those in the third preseason contest an average of $22,500 per 30- second unit will be the announcers. Mutual also in- are $27,000 gross. Last year the preseason in a package of 23. This too represents an tends to offer at least two other college card rate was $30,000, but all of those increase from a year ago, when the contests, starting with Ohio State - games kicked off in prime time. average was $20,550. Or postgame 30's Michigan State on Saturday, Sept. 13. CBS -TV will present 84 regular- season may be bought individually at rate -card MBS's coverage of the National Foot- games (one more than last year), with 66 prices ranging from $18,000 to $24,000 ball League's Monday -night games National Conference contests and 18 be- and extending to a high of $55,000 in the 'resumes Sept. 22. tween American and National Conference Report following the Super Bowl. Mutual has arranged for a strong line- teams. It will also carry Super Bowl X, The first of three preseason games, all up of post- season games: Liberty Bowl, which at a rate -card price of $115,000 per to be played at night, will open NBC -TV's Dec. 22; Gator Bowl, Dec. 29; Sugar Bowl, 30- second announcement is the highest - schedule on Saturday, Aug. 23, featuring Dec. 31; East -West Game, Jan. 2; Senior priced yet (last year's, on NBC, was Los Angeles at Buffalo. A week later Bowl, Jan. 10, and Pro Bowl, Jan. 26. $107,000). Super Bowl will be played Sun- NBC -TV will cover New England versus In lieu of Mutual Black Network's day, Jan. 18, 1976, at Miami. Green Bay at Milwaukee, and on Friday, coverage of Grumbling football in past

Broadcasting Aug 4 1975 42 The football price the networks pay Starting Mutual Radio Rights Vale NFL Monday Night Football undisclosed Sept 22 Starting Notre Dame Football undisclosed Sept. 15 ABC-TV T.ghts Date NFC Division Playoll undisclosed Dec. 27 Coaches AI,AfrenCa Game uidiscbased June 22 NFC Division Playof I undisclosed Dec. 28 NFL Preseason Garnes It) Aug 2 Black college games undisclosed Sept 6 LUbe,ty Bowl College All -Star Game undisclosed Aug 1 undisclosed Dec 22 NCAA College Garnes 518.000.000 Sept 8 Cato! Bowl undisclosed Dec. 29 NFL Monday Night Football S11.500.000 Sept. 22 Sugar Bowl undisclosed Dec. 31 Liberty Bowl $200.000 Dec 12 Senor Bowl undisclosed Jan. 11 Astro -Blue Bonnet Bowl undisclosed Dec 27 East -West Game undisclosed Jan. 2 Pro Gabor Bowl undisclosed Dec 29 Bowl undisclosed Jan. 26 Sugar Bowl undisclosed Dec 31 NBC Radio Hula Bowl undisclosed Jan 4 AFC Championship 141 Jan. 4 Pro Bowl 51.500 000 Jan 26 Orange Bowl 141 Jan. 1

Rose Bowl 141 Jan. 1

CBS -TV All networks announced rights 573,100,000 Estimated lot unannounced games and series S2.300.000 NFC Preaseason Games 12) Aug 17 Grand total for networks S75,400,000 S22.000.000 Sept 21 NFC Games (1) Rights included in NFL package Bowl undisclosed Dec 28 Sun (2) Rights included in NFL -National Football Conference package NFC Playoffs 121 Dec. 27-28 Division (3) Rights included in NFL-Amencan inn /r li Conference package undisclosed Dec. 27 Fiesta Bowl (4) Radio rights in Tv contract. Colton Bowl undisclosed Jan 1 NFC Championship 121 Jan 4 What the major schools get from radio and local TV Super Bowl S3.000.000 Jan 18 Radio TV Conference Teams! stations Stations Total rights

NBC -TV Atlantic Coast 257 9 S 113.980 Big Eight 269 23 181.250 AFC Preseason Games 131 Aug 23 Big Sky 44 9 5.550 AFC Games S16.600.000 Sept 21 Big Ten 1 334 25 278.360 AFC Division Playoffs (3) Dec 27-28 Ivy League 29 6 12.900 AFC Championship 13) Jan 4 Mid -American 31 2 26.800 Rose Bowl 51.400.000 Jan 1 Missouu Valley 12 0 8.400 Orange Bowl $800.000 Jan. 1 Pacific Eight 124 12 223.000 Seniot Bowl S100.000 Jan It Southeastern 1 623 61 311.600 Southern 48 3 8.700 Southwest t 125 8 110,000 CBS Radio Western Athletic 82 9 63,000 Others independents 2 2 250 17 203.495 Cotton Bowl 141 Jan I and NFC Championship 141 Jan 4 Totals 12 2,228 184 51,547,035

Sun Bowl 141 Dec 27 1 Does not include conference members not fielding lootball team. Super Bowl 111 Jan. 18 2 Independent ligures do not include Notte Dame.

years, a series of 14 top black college Six exhibitions and the 14 -game regular - games will be presented, starting Sept. 6. season schedule will be fed to a regional Buffalo Bills Also on the college side, Exxon U.S.A. network of more than 21 stations in four will be back for another year of radio states and the District of Columbia. WKBWIAM) Buffalo has signed a new and will carry the 14 coverage of Southwest Conference foot- Chuck Thompson will return for play - three -year contract ball, a sponsorship it has undertaken since by -play and Vince Bagli, WBAL(AM) regular- season and six exhibition games. New will the 1930's. Handled by McCann - Baltimore sportscaster, will do color. Four stations in upstate York 56 will be pick up the coverage. Announcing again Erickson, Houston, games pre- WCBM will bring back its pregame 15- will be Rick Azar, Eddie Rutkowski and sented on 125 stations in Texas and New minute Coach's Corner and 15- minute Al Metzer. Mexico. Colt Kickoff as well as the postgame News are Schmidt's Brewery In its check of pro football cities this Scoreboard. In addition, Mr. Ingame sponsors and Sports (through Rosenfeld, Sirowitz & Lawson); year, BROADCASTING found the local radio Bagli will do a Locker Room wrap -up. more relaxed about Manufacturers & Trades Trust Co. (Com- broadcasters generally WCBM is working with Metro Com- such concerns as the effect on radio of the stock Advertising); Buffalo Savings Bank munications, Bethesda, Md., in marketing (Ed Muir); Oldsmobile Dealers of congressional mandate that forebode local the Colts network. The major in -game locally sold -out games. Western New York (Creative Express) TV blackouts of sponsors: National Brewing Co. (through Ted Atkins, vice president- station man- and Tops Supermarkets (Weil, Levy & Doner), Baltimore Area Datsun Dealers King). ager of WTAE(AM) Pittsburgh, epitomized (Parker), Royal Crown Bottling Co. (Bur- For its one -hour pregame and one -hour the sentiments of many: "There's been a nett), Montgomery -Ward (Waltjen Asso- postgame show WKBW has signed more return to normalcy after a bit of sponsor ciates), Household Finance Corp. (direct) apprehension about the effects of the anti - than 20 participating sponsors. On Mon- and Maryland State Lottery Commission day, Wednesday and Friday, the station blackout law. Our ratings for Steelers (Rosen bush). games have gone up. And sales are even carries various football features and has Wiz -TV Baltimore will telecast three better than ever." lined up as sponsors the Erie County Sav- away exhibitions on a live basis and a A breakdown of the local preseason and ings Bank (Weil, Levy & King); Western fourth game, at home, on tape later in the regular season radio plans of the NFL Savings Bank (Greene Advertising); Lacy evening of the game. Tim Ryan will do teams, along with preseason TV arrange- Motors (direct) and Grandmother's play -by -play; former Colts running back ments for NFL clubs, follows. Closet (direct). Lenny Moore will provide color. WKBW -TV will telecast three road exhibi- A half -time show with Joe Thomas, tion games: Green Bay (Aug. 9) Cleve- AFC Eastern Division Colts vice president and general manager, land (Sept. 1) and Atlanta (Sept. 6). They will be part of each telecast. In addition, will be fed to WOKR -TV Rochester and wiz -TV will present a preseason special witEN -TV Syracuse, both New York. An- Baltimore Colts prior to the first exhibition (Aug. 9), nouncers will be Don Criqui and Paul featuring Messrs. Thomas and Moore and Maguire. Major sponsors will be Genesee WCBM(AM) Baltimore, starting a new wiz -Tv Sports Director Nick Charles. Brewing (Wm. Esty) and Erie County Sav- three -year contract with the Colts, will Major sponsor so far is Volkswagen/ ings Bank (Weil, Levy & King), plus par- cover the team for the 13th straight year. Porsche /Audi (Doyle, Dane, Bernbach). ticipating advertisers.

Broadcasting Aug 4 1975 43 ates) and one other sponsor to be an- Dealers' Association (Ketchum, McLeod Miami Dolphins nounced. & Grove) and E.R. Squibb Co. (direct). Ingame sponsors are the Provident In- WNEW -TV will telecast five of the Jets' WtoD(AM) Miami will go into its 10th year stitution for Savings (Humphrey Brown- exhibitions, three live away games and of Dolphins coverage, doing all six exhibi- ing MacDougall), New England Chrysler - two home delays. In the live telecasts, the tions and the regular -season schedule. Plymouth (Young & Rubicam) and Getty Jets play Minnesota on Aug. 9, St. Louis Thirteen affiliates had signed for the Oil (direct). A one -fourth is still available. on Aug. 16 and Atlanta on Aug. 30. The regional network as of mid -July. WBZ -TV Boston is supplanting WCVB -TV delays are with the New York Giants on Rick Weaver and Henry Barrow will be Boston as the preseason TV outlet for the Aug. 25 and with New England on Sept. back on play -by -play and color, respec- Patriots this year, with a schedule of four 15. Charlie Jones will do play -by -play and tively. exhibitions, one live and three (home Sam DeLuca the color. WIOD declined to list its sponsors. contests) on delay. Sponsors so far include Datsun The preseason television of the AFC Len Berman, WBZ -TV sports director, is (Parker), Miller beer and ale (McCann - Eastern Conference champions will be the only announcer signed so far. He'll Erickson), Circle Line cruises (Dancer - carried for the second year by wTvi(Tv) also do The Patriots' Preview Show, a Fitzgerald- Sample), Lincoln- Mercury Miami. One away game, Aug. 23 at New half -hour interview -and- discussion pro- (Kenyon & Eckhardt), Chase Manhattan Orleans, will be live; four others in gram preceding the exhibitions and some Bank (Ted Bates), Thom McAn shoes Miami's Orange Bowl will be presented on of the regular- season network games. One (Independent Media) and Fiat (Carl tape the following days. Bob Halloran, station spokesman said WBZ -TV is spotting Ally). A quarter's worth of minutes are wry.' sportscaster, is to call the games. out the exhibitions by merging the offer- still available. WTVJ's Jane Chastain, who did regular - ings with local availabilities during the season color on NFL network telecasts regular- season contests. "We'll just sign a last year, will do color for at least the first string of national and local advertisers as AFC Central Division two Dolphins exhibitions. WTVJ spot buyers," the source said, "because sportscaster Tony Segreto will do half- the huge sponsor commitments just aren't time interviews with Dolphins Coach Don there for four exhibition games." Cincinnati Bengals Shula on three games and will be host of a special Superdome feature during the New WLW(AM) Cincinnati will carry the Orleans telecast. Bengals for the eighth straight year, with Ingame sponsors include McDonald's New York Jets the schedule of 14 regular and six (through Stern, Walter & Simmons), preseason contests. A network of more WOR(AM) is in the of a three - Nisson Datsun (Parker Advertising) second year than 45 stations has been set up in Ohio, coverage all six Jets Toyota (Clinton E. Frank), Miller beer year contract for of Kentucky, Indiana and West Virginia. The exhibitions and all I4 regular- season (Media Investment Services), Dade - station is in the second year of a three - the Broward Ford Dealers (Mike Sloan Ad- games. WOR's network for games will year pact. again encompass about 30 stations in New vertising) and Dade Federal (Advertising Play -by -play coverage will be provided and and Marketing). York, New Jersey, Pennsylvania by Phil Samp, sports director of WLWT(rv) Rhode Island. The same announcing team Cincinnati. Jim Crum of wLwC(rv) Col- will be back (Marty Glickman on play -by- umbus, Ohio, will serve as color man. play and Herman on They Dave color). Ingame sponsors are Chevrolet Motors will be joined again by Barbara Sheehan (through Campbell -Ewald), Burger Brew- New England Patriots for the 25- minute The Pregame Show. A ing Co. (Sive & Associates), Union will postgame show feature Dave Herman Central Life Insurance (Adams, Gaffney WBZ(AM) Boston is still working a under answering listeners' questions about the & Associates), Frisch Restaurants (Rott- five -year contract with the Patriots and a game on live hook -up. The station's man Advertising) and Amchem. Pregame will broadcast all six exhibitions and all 14 is policy not to release the identities of and post -game advertisers include: Ben's regular- season games. Ten to 12 stations participating advertisers in the pregame department store (Hofter Advertising); in the New England area will pick up the and postgame shows all the spots until Coca -Cola of Cincinnati (Chester More- WBZ feed. Returning as announcers for have been according to Ms. filled, land); Fifth -Third Bank of Cincinnati and another year are Gil Santos (play -by- Sheehan. Sweeney Chevrolet (J. S. Freedman); play) and Gino Capelletti They Ingame sponsors, who've bought all (color). of Page's department stores (Little Agency); will also host The Pregame Show and The the available minutes: Manufacturers Banco Transmissions (direct) and Faber Wrap -Up Show, programs that will be Hanover (through Young & Rubicam), F. Sastile Pens (direct). sponsored on a rotating basis by Hills & M. Schaefer Brewing Co. (BBDO), On television, WLWT will telecast six Foods (through Dean Wolfe and Associ- Chevron Oil (BBDO), Newark Ford preseason games, two on a delayed basis. Bill Brown and Omar Williams will be game announcers. Coverage will be fed to WLWD(TV) Dayton, Ohio, and WLEX-TV PUT DRAMA BACK ON THE RADIO. THERE'S Lexington, Ky. The major sponsor signed to date is Hudepohl Brewing (Stockton - STILL TIME TO TOP YOUR MARKET WITH - West- Burkhardt). WLWT is in the first year of a three -year contract. FROM SUCH DREAMS -THE NEW RADIO SERIAL. Cleveland Browns THREE HALF HOUR EPISODES PER WEEK For the eighth consecutive year, WHK(AM) 31 MINUTES PER EPISODE FOR YOUR LOCAL SPONSORS Cleveland will broadcast the Browns contests, carrying 14 regular and six MONO OR STEREO SOUND preseason games. The station expects to NO COST TO YOU have a network of more than 30 stations in FOR FREE DEMO TAPE AND INFORMATION CONTACT: Ohio and Pennsylvania by the time the WRITERS ANONYMOUS INTERNATIONAL regular season opens. Gib Stanley again will provide the play -by -play. A color an- 415 39th STREET, UNION CITY, NEW JERSEY 07087 nouncer has not yet been chosen. Ingame sponsors signed to date: Pabst

Broadcasting Aug 4 1975 44 Brewing (through Kenyon & Eckhardt) ings & Loan (Gateway Marketing). It will carrying the three of the Broncos and Chrylser- Plymouth Dealers (Young & be adjacent to a 10- minute Jack Fleming preseason, away games. It is feeding these Rubicam). Mr. Stanley will conduct 15- Show, sponsored by Ryan Homes to KRDO -TV Colorado Springs. John to-20- minute pregame and postgame (Howard Swink Advertising). Rayburn, Bob Kurtz and Fred Gherke are shows with East Ohio Gas (D'Arcy -Mac- WTAE's postgame programs include a the announcers. All sponsors are partici- Manus & Masius) as the first sponsor five- minute Scoreboard Show, bought by pating, KBTV will also carry the John signed. There will be a five- minute Forrest The Coach House (Friedman Advertis- Ralston Bronco Replay show for the Gregg Show before the game, sponsored ing) and a 10- minute Dressing Room Re- fourth season on Monday evenings by The Auto Partners (direct). port, sponsored by Stop N Go (Barry Far- throughout the season. WEws(rv) Cleveland will carry three ex- nol Advertising). hibition games: on Aug. 10 (delayed), Wttc -TV Pittsburgh will be back to Aug. 22 and Sept. 7 (live). Announcing telecast two home and three away exhibi- Kansas City Chiefs teams have not been selected. A station tions of the NFL World champions. Frank and Pat Hernon have drawn the spokesman said a number of sponsors Glieber KCMO(AM) Kansas City, for the 13th year, play -by -play assignment with Sam Nover have been obtained but declined to iden- will carry the complete 20 (preseason and tify them. on color. regular season) games of the Kansas City Wtic-Tv ingame sponsors are Chrysler/ Chiefs, feeding them to a 50- station Plymouth Dealers, Erie Brewing Co.'s regional network in the Midwest. Ray Koehler beer (Lando), Gimbel's depart- is to the play -by -play; Bruce Rice, Houston Oilers Promotions), Mellon Scott do ment store (G -P the color. Bank (McCann- Erickson), Pennsylvania Houston for the 11th season will Sponsors are ISC Financial Industries KILT(AM) State Lottery and U.S. Steel (Compton). cover the Houston Oilers for a full season (through Valentine -Radford), one - plus six preseason games. It is relaying fourth; Zenith of Kansas (direct), one - these games to six other Texas stations. eighth; DeKalb hybrid wheat (Adcrea- Ron Franklin is the play -by -play an- AFC Western Division tion), one-eighth; Chevrolet (Campbell - nouncer; Ron Stone is doing the color. Ewald), one -eighth. Pregame show spon- Major sponsors for the regular- season Denver Broncos sor is Thezik Buick and the postgame (all one -fifth) are AC -Delco (direct), show sponsor is Chrysler -Plymouth Southwestern Bell (direct), Chrysler KOA(AM) Denver, which just announced dealers. the dealers (direct), Carte Blanche (Della, an extension of its rights contract through Six of the preseason games of Femina, Travisano & Partners), Houston the 1977 season, will carry for the fifth Chiefs will be carried by KMBC -Tv there, First Savings Bank (Glen /Bozell & year of the team's 20 games, with Bob with John Sanders doing the play -by -play Jacobs). Martin doing the play -by-play and Larry and, Don Fortune, the color. Only spon- A coach's segment is being sponsored Zimmer the color. KOA will feed the sor signed as of last week is Hamm's Beer one by J. C. Penney (direct), a pregame show games and a postgame scoreboard show to (Dancer -Fitzgerald -Sample), -fourth. by Texas Office Supply (direct); a a 40- station network in Colorado, Wyom- postgame show by Wyatt Industries ing, Utah, Montana, Nebraska and New (direct), and a locker room wrap-up, by Mexico. Oakland Raiders Motalbal Tires (direct). Play -by -play sponsors to date, all taking KPRC -TV Houston will telecast two one -tenths, include: Public Service Co. of KNBR(AM) San Francisco for the fourth Oilers exhibition games, one in New Colorado (direct), Sill -Terhar Ford (Vic season will carry the complete schedule of Orleans and one in Denver. Sponsors are Boccard), Pepsi Cola Bottling Co. (Astro the Oakland Raiders. Bill King and Scotty generally participating, but some of the Advertising), BankAmericard (Campbell - Stirling are to do the play -by -play and col- major ones are Coca Cola (McCann - Mithun). Pregame and postgame sponsors or announcing. Erickson), J. C. Penney (direct), Conti- are Boyd Distributing for Sony (1 &D As- KNBR again will feed an 11- station net- nental Airlines (Benton & Bowles), sociates), for the John Ralston Show; work. Southwestern Bell (Gardner), Miller beer Holly Inns (Neuwirth -Koller) for Regular sponsors are Fidelity Savings & (McCann -Erickson). Scoreboard; Standard Oil (Bernstein, Loan (through Moneyworth Advertis- Rein & Boasberg), Playboy Club (Spiro & ing), Hughes Air West (FC &B), Denevi Associates), F &M Auto Parts (Van Camera (direct), Pay Less Drug Stores Pittsburgh Steelers Dyke), Aspen Leaf (A &L), Kentucky (D. Routh), and PTT (BBDO). Postgame Fried Chicken (Boehner & Scheib), John- sponsors are Air California (Phillips - The Steelers stay riveted for the sixth year ny Haas Lincoln- Mercury (Vic Boccard), Ramsey) and Smith's Clothing (Wenger - to WTAE(AM) Pittsburgh for the seven ex- for NFL Today- Bronco Talk. Michael). hibitions and 14- regular season games For the first year, KBTV(TV) Denver is KBHK -TV San Francisco -Oakland is that started with Steelers- College All Stars contest in Chicago last Friday (Aug. 1). A four -state regional network that will number more than 30 affiliates has been set up. It includes, for the first time, KGU(AM) More than a decade/ of Conifruclive Service Honolulu. For the 16th year Jack Fleming, sports director of WTAE -TV, is doing the team's to Vroadca3ter3 and the /&oadcajlinJ induifrtf play -by -play. WTAE Sports Director Myron Cope is on color. The ingame sponsors include Pittsburgh National Bank (through Ketchum, I-I®WA]tgD It+;v STARK MacLeod & Grove), Chrysler -Plymouth (Young & Rubicam) J. A. Williams Zenith distributor (Alex DeGurian Advertising), Brokers -Consultants Pabst Blue Ribbon beer (Kenyon & State Lot- Eckhardt) and the Pennsylvania 445 PARK AVENUE NEW YORK, N. Y. 10022 (212) 355 -0405 tery (Sonder, Levitt & Sagorsky). A 10- minute pregame Chuck Noll Show has been bought by Heritage Federal Say-

Broadcasting Aug 4 1 45 carrying four preseason games of the packages, so as to afford greater sponsor WCAU -TV, Philadelphia in its 15th year Raiders. Don Klein and Al LoCasale are protection. Though not entirely sold out of covering the Eagles, will carry four ex- doing the play -by -play and color, respec- as of July 22, participants include Jack in hibition contests, three live and one tively. Sponsors are participating. the Box, Southwest Bell, (for long dis- delayed. Jack Drees and Pat Summerall tance and Yellow Pages) Dairyland In- will share play -by -play duties, with wCAU- surance, Centennial Homes (real estate), Tv Sports Director Tom Brookshier han- San Diego Chargers Red Carpet Realty, Haltom Bank, Aamco dling color commentary. No pregame or Transmissions and a number of local au- post -game shows are currently scheduled. For the second year in a row, KSDO(AM) tomobile dealers. Sponsors will include First Pennsylvania San Diego will broadcast all the Charger National Bank (Spiro), Miller beer (Mc- games. It will also feed the coverage to Cann- Erickson), Philadelphia Area KROP(AM) Brawley and KOWN(AM) Escon- New York Giants Chrysler -Plymouth Dealers' Association dido, both California. Announcers for all (Young & Rubicam), and the Pennsyl- games, including pregame and postgame WNEW(AM) New York will begin the sec- vania State Lottery (Sonder- Levitt- Sigorsky). shows are Andy Musser for play -by -play ond year of a three -year contract to broad- and Dick Van Raaphorst for color. cast all six exhibition games and all 14 Play -by -play sponsors include Jack in regular- season games of the Giants. The the Box (through Doyle, Dane, network to be fed by WNEW will again en- St. Louis Cardinals Bernbach), Bank of American (Grey), compass 15 stations in New York, New Chevrolet (Campbell -Ewald), Carte Jersey, Connecticut and even one in KMOX(AM) St. Louis continues as the Car- Blanche (Della, Femina Tavisano), Mis- Florida. WNEW's sports director, Chip dinals radio outlet with the broadcasts of sion Cable TV (direct), Wresco (direct). Cipolla, and Mary Albert will return to do six exhibitions and the 14 regular -season Pregame and postgame sponsors are the play -by-play, and the new color man games. A regional network of a still- to -be- Parliament Builders, Fotomat, Fed Mart will be the former Giants defensive back, determined number of affiliates is plan- and Brick Shirt House, all direct. Dick Lynch. Mr. Cipolla's pregame show ned. The radio broadcast team will be KCsr(Tv) that city will telecast the will be called Pro Football Preview and returning Bob Starr and newcomer Dan Chargers' six preseason games for the Mr. Lynch's postgame sidebar will be The Kelly. third year, plus one regular season away Locker Room Report. Grammercy Park Mr. Starr will again do a postgame From game. Sponsors are all participating. Mike Clothes (direct) will rotate pregame and the Locker Room. Jack Buck will conduct Smith is to do the play -by -play; Dave postgame, and station sources say they're two pregame programs, Meet the Car- Campbell, the color. looking for one other rotating sponsor. dinals and Coach's Corner. Sponsorship Four -fifths of the in -game minutes lists for these three shows are not yet have been sold to Manufacturers Hanover available. Trust Co. (through Young NFC Eastern Division 1 & Rubicam), Ingame sponsors for KMOX include Jack the Channel Home Improvement Centers in the Box restaurants (through Doyle of New Jersey (direct), Eastern Airlines Dane Bernbach), Busch beer (Gardner), Dallas Cowboys (Young & Rubicam) and Getty Oil (DKG Hill-Behan Lumber, Chevrolet dealers, Inc.). Dyna -Banks and Cotter Hardware. KRLD(AM) Dallas returns for the fourth WPIx(Tv) New York will telecast all six KSD -TV St. Louis will telecast four of the year as originator for the six preseason of the Giants' exhibition games, four live Cardinals' six preseason games, two live and 14 regular- season games of the and two on delay. The live telecasts will be road contests and two home games on a Cowboys. More than 160 stations will be at New England (Aug. 10), at San Diego delayed -tape basis. In addition, KSD -TV is on the Cowboys regional network, by far (Aug. 16), at Seattle in a game with the to telecast one regular season game that is the largest radio hook-up among the pros. Browns (Sept. 7) and at Miami (Sept. 13). not part of the contract between the net- Frank Glieber, Al Wisk and Vern Lund- The delayed telecasts are the home games works and the NFL. That will be Car- quist are back to handle play -by -play and at New Haven and at Princeton. dinals- Giants game on Saturday, Oct. 25, color. The returning announcers are Don Cri - in New York. KSD-TV Sports Director Jay John C. Butler, executive vice president qui (play -by -play) and Tucker Fre- Randolph and station sportscaster Ron and general manager of KRLD, reported derickson (color). No pregame or Jacober will be back as the broadcast team. that prior to the opening exhibition that postgame shows are planned. Miller beer Sponsorship list is not yet complete. Jack in the Box restaurant (through (McCann- Erickson) has bought one Doyle Dane Bernbach), Chevrolet fourth of the games, and the rest of the (Campbell -Ewald), American Airlines minutes will be spotted out to participating Washington Redskins (Benton & Bowles) and various local ad- advertisers. vertisers had bought in -game sponsor- WMAL(AM) Washington is back for seven ships. exhibitions and the regular season of the One half of the pregame and postgame Philadelphia Eagles Redskins. Coverage began with the Hall of has been sold to Sakrete, a division of Fame game last Saturday (Aug. 2) with Texas Industries (Pierce, Davis & Associ- WIP(AM) Philadelphia will return to carry Cincinnati at Canton, Ohio. WMAL is ates) with one half open. the Eagles contests under a new three - feeding 23 other stations in three states. Five preseason telecasts of the Cowboys year contract with the club. A network of Len Hathaway has moved from color to will be carried by KXAS -TV Fort Worth. 15 stations in Pennsylvania, New Jersey, play -by-play and Sam Huff, former NFL Three road games (Aug. 9 at Los Angeles, and Delaware will pick up WIP's coverage. star and more recently color man on Aug. 18 at Kansas City and Aug. 30 at Charlie Swift will handle play -by -play and Giants games for WNEw(AM) New York, is Houston) will be live. The home games Al Pollard the color; an additional an- doing color. with Minnesota and Pittsburgh will be nouncer will probably be added for pre- WMAL has set up "Redskin Sunday" taped for showing the following days, game shows before each of the six exhibi- for the regular season, leading off with Aug. 24 and Sept. 14, respectively. tion and 14 regular- season games the sta- one -and- one -half hours of programing Frank Glieber will be on play -by -play tion will broadcast. Principal sponsors will prior to each game. WMAL's Chris Core and former NFL star, Dave Manders, will include Chevrolet (Campbell -Ewald), will handle interviews and features in this do the color. Preseason TV rights are held McDonald's (Elkman), Pabst (Kenyon & time. Mr. Huff, in addition to pregame by Eddie Barker Associates, Dallas, which Eckhardt), Getty (DKG), First Pennsyl- broadcast assignments, will do a postgame sets up the physical coverage. vania National Bank (Spiro), Rold Gold show with Mr. Hathaway. That, in turn, is KxAS -TV said it was selling its telecasts Pretzels (Firestone), and Squibb (Prime to be followed by Locker Room Report of the five exhibitions in five separate Time). with Messrs. Hathaway, Huff and Redskin

Broadcasting Aug 4 1975 48 linebacker Chris Hanburger. play). The new color man is one of Wins ship of a network that is expected to total Ingame sponsors on the network are morning disk jockeys, J. P. McCarthy. about 54 stations in a four -state area. The Chevrolet (through Campbell -Ewald) and Ford cars (through J. Walter announcers are Gary Bender (play -by- Marriott Corp. (Potomac Advertising). In- Thompson), Sears (Warner Advertising) play) and Jim Erwin (color). game quarters on WMAL have been sold to and Pabst Brewing (Campbell -Mithun) Ingame sponsors so far: Pabst Brewing Chevrolet and Household Finance Corp. are the in -game sponsors signed as of (through Kenyon & Eckhardt), the Ford with two quarters still open. now, with two -fifths still available. Two Dealers of Wisconsin and Upper Michigan Koons Ford (Weitzmann) has bought I0- minute pregame shows are on tap: The (J. Walter Thompson), True -Value Hard- the Locker Room Report as well as Chris Rick Forzano Show (Mr. Forzano is the ware (direct), Lenox furnaces and air con - Hanburger's daily reports from the Lions' coach) and Pro Football Today ditoners (direct), John Deere Redskins training camp. Giant Food (mostly interviews with players). There Snowmobiles (N.W. Ayer), Midland Co- (Dennenberg) has taken the Monday eve- will also be two 10- minute postgame op farmers' equipment (Stevenson & As- ning George Allen's Game on WMAL. shows: Scores and Highlights and From sociates), the American Dairy Association Preseason television stays with WMAL - the Locker Room, the latter featuring Mr. of Wisconsin (direct), Wausau Homes, a Tv Washington for the sixth year with live Reynolds as host. The station hasn't an- company that builds pre -fabs (direct) and coverage of one game at Houston and tape nounced any sponsors yet for these shows. the Independent Insurance Agents of delays three other home games and one WJBK -TV Detroit has signed another Wisconsin (Lance Hanish). contest at nearby Baltimore. WMAL -TV will one -year contract to televise three exhibi- The pregame show (taped interviews also repeat these four games on following tions: at Oakland Aug. 10; at Miami Aug. with players in that day's game) and the days. 16; and at Washington Aug. 29. Ray Lane post game show (wrap -up and scores of Jim Thacker, who has covered Atlantic will do the play -by -play; the color another games) are sponsored by the Ford Coast Conference sports along with nouncer will be announced later. dealers of Wisconsin and Household Fi- assignments for CBS -TV and Hughes Participating ingame sponsors lined up nance (Needham, Harper & Steers). Mr. Television Network, will do play -by -play. so far are Tru -Value Hardware (Home Bender and Mr. Erwin will co -host both of Iry Cross will be going into his third year Products Marketing), Standard Oil of In- these programs. A spokesman for the sta- of preseason color for WMAL -TV. diana (D'Arcy, MacManus & Masius), tion said Chevrolet bowed out of its long- Station said a regional network is plan- Blatz beer (Campbell- Mithun), Stroh beer time commitment to wTMJ's coverage ned. No sponsor list was available. (Doyle Dane Bernbach), United Vintners because Bart Starr, the new coach of the (McCann -Erickson) and Highland ap- Packers, is a local Lincoln- Mercury dealer. pliances (W. B. Doner). WLUK -TV Green Bay has signed a new NFC Central Division three -year contract with the Packers and will carry one intrasquad game and five Chicago Bears exhibitions (three home and two away). Green Bay Packers The televised home games are with Buffalo (Aug. 10), Chicago (Aug. 16) and WGN(AM) Chicago will broadcast 14 regu- a new 14) and the away lar- season games and three exhibitions of WTMJ(AMi Milwaukee has signed San Francisco (Sept. one contract with the Packers to carry to back to Wiscon- the Bears this year. Jack Brickhouse will -year games be transmitted all six and the 14 regular - sin are the ones at Cincinnati (Aug. 23) be back on the play -by -play and Iry Kup- exhibitions will be (Sept. Two other cinet will provide the color. season games. WTMJ again the flag- and at Kansas City 6). Three -quarters of the games have been sold, with one -quarter still available. Sponsors are Heileman's Old Style Beer Major network -television football sponsors (Campbell -Mithun), Household Finance AC -Delco (Campbell -Ewald): CBS, NFC games; Miller Brewing (McCann -Erickson): ABC, NCAA and (Needham, Harper & Steers) and NBC, AFC games. NFL games. CBS. NFC games; NBC, AFC games. Chicagoland Oldsmobile Dealers (Benton American Express (Ogilvy & Mather): CBS. NFC Mutual of New York (Marschalk): CBS. NFC. & Bowles). games. National Bank Americard (NBI Communication): American Motors (Cunningham & Walsh): NBC, AFC ABC. NCAA games: NBC. AFC games. The Half Time Show has been bought pregames. National Brewing (W. B. Doner): NBC, AFC games. by Carte Blanche (Della, Femina, Tra- American Motors Jeep (Compton): NBC. AFC pre - New York Life Insurance (Compton): CBS. NFC visano & Partners) and the postgame games. games; NBC, AFC games. Norelco (McCaffrey & McCall): NFL by AMF (Fuller & Smith & Ross): ABC. NCAA and NFL CBS, games; Scoreboard Show Lauter Men's Wear games. ABC. NFL games; NBC, AFC games. (Bud Solk & Associates). Anheuser -Busch (D'Arcy. MacManus & Masius): Pabst (Kenyon & Eckhardt): NBC, AFC games. WBBM -TV Chicago again will telecast six ABC. NFL games: NBC, AFC games; CBS. NFC Polaroid (Doyle Dane Bernbach): ABC, NCAA games. preseason skirmishes of the Bears. Brent games. Quaker State (Kenyon & Eckhardt)L NBC, AFC Beecham (Kenyon & Eckardt): ABC, NCAA games: games; CBS. NFC games. be Musberger will play -by -play announcer CBS. NFC games. Rexall (Gardner): NBC, AFC games. and Bill George will supply the color. The Boeing (Cole & Weber): ABC, NFL games. Savings & Loan Foundation (McCann -Erickson): station has arranged for partial sponsor- Chevrolet (Campbell -Ewald): ABC. NCAA games. ABC. NFL games: NBC, AFC games. ship of its schedule but would not release Chrysler (BBDO): NBC, AFC games. Schlitz (Leo Burnett Co.): CBS, NFC games; ABC. NFL Consolidated Cigar (David Oksner & Mitchneck): games. the names of advertisers. CBS. NFC games. Consolidated Cigar (Compton): Sears (Foote, Cone & Belding): CBS, NFC games; NBC, AFC games. ABC. NCAA and NFL games; NBC. AFC games. Fireman's Fund Cunningham & Walsh): ABC. NCAA Sheraton (BBDO: ABC, NFL games. games. Sperry Rand (Young & Rubicam): Full sponsorship, Detroit Lions Firestone (Sweeney & James): NBC, AFC games. NBC NFL postgame Shows. Ford (J. Walter Thompson): CBS, NFC games; ABC. State Farm (Needham, Harper & Steers): NBC, AFC NFL games. games WJR(AM) Detroit will again originate the Gillette (Moorgate Advertising): ABC. NCAA games; Stokely Van Camp (Clinton E. Frank): NBC, AFC Lions' games to a network of about 35 sta- Gillette (BBDO): ABC, NFL games. games. tions (mostly covering the lower penin- Goodrich (Grey): NBC. AFC games. STP McCann -Erickson): NBC, AFC games; CBS. NFC Goodyear (Young & Rubicam): CBS. NFC games; games. as in sula of Michigan). And, previous ABC. NFL and NCAA games. Sun Oil (Wells, Rich. Greene): CBS, NFC games. years, w1R will itself do only the first two Gulf (Young & Rubicam): ABC, NFL games; NBC. AFC Timex (Warwick, Welsh & Miller): NBC, AFC games. Lions' exhibition games and the last 12 games. Toyota (Clinton E. Frank): ABC, NFL games. regular- season games because of schedule Haggar slacks (Tracy -Locke): ABC. NCAA games; United Airlines (Leo Burnett Co.): ABC, NCAA and CBS, NFC games. NFL games. conflicts with Detroit Tigers baseball, Heubleim (McCann- Erickson): NBC, AFC games and U.S. Tobacco (Warwick, Welsh & Miller): ABC, NCAA which the station also carries. WJR -FM will pregames: CBS. NFC games. games. handle the last four exhibitions and the IBM (Carl Ally): CBS, NFC games: NBC. AFC games. Warner Lambert (J. Walter Thompson): NBC, AFC first two regular- season games. Bob Kentucky Fried Chicken (Leo Burnett Co.): ABC, games; CBS, NFC games. NCAA games: NBC, AFC games. Yellow Pages (Cunningham & Walsh): NBC, AFC Reynolds will be back for his 23rd year as Metropolitan Ute (Young & Rubicam): ABC. NFL games and pregames. a Lions' announcer (he'll do play -by- games. Zenith (Foote. Cone & Belding): ABC. NFL games.

Broadcasting Aug 4 1975 47 stations will take the WLUK -Tv feed: WlTl- and- one -half hour Tailgate Show with TV Milwaukee and WSAU -TV Wausau, Wis. Rod Person and the half -hour The New Orleans Saints Some of the ingame sponsors are Pabst Coach's Corner With Bud Grant, con- Brewing (Kenyon & Eckhardt), Coca -Cola ducted by KSTP Sports Director Ron The Saints will be moving into their new (McCann- Erickson) and Volkswagen Trongard. Half-Time Show will round out Superdome home, but the broadcast line- (direct). No pregame or postgame shows programing outside the actual game. up retains some old familiar faces. are on tap, but a half-hour Monday Quar- Ingame sponsors include Twin City WWL(AM) New Orleans will again origi- terback Club, with Fuzzy Thurston and Federal Savings & Loan (through Colle & nate all 20 games (six preseason) for a Doug Hart, will be telecast each week just McVoy), Pabst Blue Ribbon beer (Ke- regional network of 40 stations. Back in before ABC -TVs Monday Night Football, nyon & Eckhardt) and Twin City Dodge the booth will be John Ferguson and Steve with co- sponsorship by Heilemann Brew- Dealers (BBDO). Stonebreaker for play -by -play and color, ing (direct) and Arctic Cat snowmobiles Twin City Buick Dealers has bought respectively. (Packer- Land). Also, a half -hour weekly Coach's Corner; Hardware Hand (Clark The major ingame sponsors of last Bart Starr Show, featuring an analysis of Livingston Association) will be a pregame season, Chevrolet (Campbell -Ewald) and the previous Sunday's game by the sponsor, and Snyder Drug (Dan Blake Burger King (Stonebreaker) have again Packers' coach, will be sponsored by Pabst Advertising) is pickup up the tab for Half- signed on. The pregame program, Brewing (Kenyon & Eckhardt) and Coca - Time Show. Lesser participations have Countdown to Kickoff; will be taken by Cola (McCann- Erickson). Game announ- been sold to Western Airlines (BBDO), Berners Associates (direct). A postgame cers are Bob Schulze (play -by -play) and County Seat (Format Communications), Touchdown Talk is planned. Chuck Lane (color). Minnegasco (Bozell & Jacobs) and Pipe The Saints preseason TV continues at (Jaffray & Hopwood). WWL -TV New Orleans with six exhibitions KSTP -TV Minneapolis -St. Paul will on tap. Messrs. Ferguson and telecast live three road preseason games. Stonebreaker will be the announcing A fourth exhibition, from San Diego, will team. Minnesota Vikings be presented the following afternoon on Returning as ingame TV sponsors: tape. McDonalds and Dixie beer (both through going to tamper KSTP(AM) St. Paul isn't Calling the play -by -play will be KSTP -Tv Fitzgerald Advertising) along with with its successful formula of Vikings Sports Director Tom Ryther, backed by Berner's. broadcasts. Accordingly, it is starting a Johnny Sauer on color. Arrangement for wwL -TV's pregame and new three -year radio contract that will The TV sponsorship list is headed by postgame shows and sponsorship are still have it feeding all the preseason and regu- Twin City Federal Savings & Loan. being set up. lar- season games to a network of 50 stations, reaching as far as Honolulu. KSTP General Manager Jack Nugent NFC Western Division said Joe McConnel will do play -by -play for J Los Angeles Rams the fifth year as well as recap the day's action on the postgame The Point After. Atlanta Falcons As it has since 1946, KMPC(AM) Los Preceding each game will be the two- Angeles will once again carry the full For the 10th year and the third season of season plus preseason games of the Los the NEW McMARTIN BF -3.5K its current three -year rights contract, Angeles Rams, relaying them to 19 other 3500 watt FM TRANSMITTER WQXI(AM) Atlanta will be the Falcons' radio stations in the state as well as several radio outlet. Twenty -four affiliates were and Nevada. Dick En- traditionally, stations in Arizona set for a regional radio network by mid - are to do the play - McMartin engineering has supplied berg and Don Drysdale July with the expectation that there will the AM /FM broadcaster with by -play and color, respectively. the finest professional equipment. be 30 by the season opener, according to Play -by -play sponsors, each one fifth, Gerald Blum, WQXI vice president and are Chevrolet (Campbell -Ewald), Bud- general manager. weiser beer (Gardner), Continental Jack Hurst will be back for the 10th year Airlines (B &B), Standard Oil of Calif. to do the play -by -play for six exhibitions (BBDO), and Bank of America (Grey). IN MI r III Ir Itit and 14 regular- season games. Billy Pregame and postgame sponsors are Ken- Lothridge, former NFL player, will do col- tucky Fried Chicken (Henry Kauffman) or. and Sears (Star). Delta Airlines (through Burke Dowling KABC -TV Los Angeles will telecast five Adams) returns to head the list of ingame preseason games. Play -by -play announcer sponsors. Pregame and postgame pro- will be Stu Nahan. Sponsors are participat- grams have been bought by Eveready Bat- ing. Saturday night games will be carried at teries (William Esty) and Elman jewelers 11:30 that night; and repeated the next (house agency). day in the late afternoon. WXIA-TV Atlanta will telecast all six ex- II hibitions of the Falcons, in the second I year of a three -year contract. Three away games will be live; the other three, in San Francisco 49ers Atlanta, will be on a tape delay basis. Bob Neal, WXIA-TV sports director, will again For the 19th year, KSFO(AM) San Francisco do play -by -play. Alex Hawkins, star with will carry the regular and preseason games the Baltimore Colts and the Falcons and of the 49ers, feeding 14 regional affiliates. last year on World Football League net- Lon Simmons is to do the play -by -play; work telecasts, will do Falcons color on Gordy Soltsu, the color. WXIA -TV. Regular game sponsors, each one - WxIA -TV's sponsor list is headed by fifth, are Chevrolet (Campbell -Ewald), Mazda and Italian Swiss Colony Wine. Standard Oil of California (BBDO), Station will also carry a Monday half- Western Airlines (BBDO), Roos /Atkins hour Falcon Replay Show with Mr. Neal (clothing) (Argonaut), and Bank of McMartin. and Marion Campbell, Atlanta's head America (Grey). coach, as a lead -in to ABC -TV's Monday Two sponsors share both the pregame McMartin Industries Inc - 4500 South 76th Street Omaha, Nebraska 68127 Phone (402) 331 -2000 Night Football. and postgame shows: American Bakeries

Broadcasting Aug 4 1975 48 (direct) and Zenith (Dearborn). York Stars before the franchise was aired pregame shows before last season's KBHK -TV San Francisco -Oakland is switched to Charlotte and renamed, is broadcasts, and may do similar program- carrying four preseason games of the doing Hornets TV play -by -play. Former ing this year, although plans are not 49ers. Don Klein and Leo Nomellini are NFL star, Norman Pettis, is on color. definite. doing the play -by -play and color, respec- WRET -TV Vice President and Sales Man- WTAF(TV) Philadelphia, a UHF station, tively (with Bob Murphy substituting for ager Bob Schuessler reported a complete begins its first year of Bell coverage with Klein in the first game). All sponsors are sell -out by July 21. Ingame sponsors are telecasts of eight away games, handled by participating. American Credit Corp. (Shotwell, Joe Pelligrino (play -by -play) and Tommy Craven, Varner), RCA /Queen City MacDonald (color). Carling Beer is the (direct), Coca -Cola (McCann- Erickson). major television sponsor as well. American Motors (Cunningham & WFL Eastern Division Walsh), Marquis Boats (direct), Southern Bell (Tucker Wayne & Co.), National WFL Western Division Auto Parts Association (Matthews, Cre- Birmingham Vulcans mins, McLean), Cosmopolitan Health Spa Chicago Winds (direct), Domer's Men's Shop (direct), WSGNIAMI Birmingham is originating Collin's department store, Datsun The Winds take over this season as the radio coverage of the Vulcans, which (Parker), Henderson's Volkswagen WFL's largest- market franchise, replacing before the WFL reorganizations played as (direct), Regal Chrysler (J &E Advertis- the doused Chicago Fire. The team is still the Americans. A regional radio network ing) and First Federal Savings & Loan. negotiating for a radio contract, but televi- of more than 27 outlets has been set up sion coverage will be provided by WGN -TV, under the supervision of Larry Matson, Jacksonville Express which has carried the Fire. director of broadcasting for the club. The station, which has a one-year con- In addition to two July exhibitions, tract with the team, will carry eight away The only reminder of last season's Sharks WSGN is to broadcast the 18 -game regular games, all on Saturday evenings or Sun- is on the local movie marquees as the Ex- season schedule beginning last Saturday days, with Jim West of woN -Tv handling press steams onto the scene. This year the (Aug. 2). play -by -play and Bill Berg of WGNIAMI local WFL club bought the time on wQIK- Local distributors for Coca -Cola providing color commentary. Both will be FM Jacksonville, went hunting for its own (through Frank Taylor Agency) and Pep- featured on a half -hour pregame show sponsors and claims a sell -out. To offset si -Cola have picked up play -by -play spon- before each game. the lack of a regional network at this time, sorship each taking alternate games, ac- Principal sponsors for the games will in- the WQIK -FM play -by -play is being fed to cording to Ben McKinnon, WSGN vice clude Tru -Value Hardware (direct), Com- cable TV systems in the state. president and general manager. monwealth Edison (Burnett), Gillette Jack Solomon, who called the play -by- The Vulcans have been negotiating with (Grey), and Alka -Seltzer (Tatham -Laird play for the Sharks, is doing it again with WBRC -TV Birmingham for television & Kudner). coverage. That station carried four of the Jack Taylor, local football coach, handling Americans' games last season when that color. club won the WFL championship. If TV WJXT(TVI Jacksonville, which covered The Hawaiians plans materialize, Mr. Matson will switch eight Sharks games last season, is telecast- to that play -by -play with Herb Winches on ing three road games of the Express, start- For the second year, KGMB(AM) Honolulu color. ing last Saturday (Aug. 2) in Memphis. is carrying the Hawaiians' complete season, including preseason games, feeding the schedule to two others stations: Hornets Memphis Southmen KUAI(AMI Eleele and KMVI(AM) Wailuku, Charlotte both Hawaii. Announcers for play -by -play WREC(AMI Memphis broadcast the three are Joe Moore and Dick Broadcast arrangements for the Hornets and color July exhibitions of the Southmen and jelled early this year with WBT(AM) Thornton. started on the 19 -game regular season Sponsors for regular play -by -play are Charlotte carrying the 18 -game regular - schedule last Saturday (Aug. 2). A Luau (direct), Servco/ season schedule and one preseason con- Chuck Machado's regional network was still in process of Advertising), test. A July 12 night exhibition in Hawaii Automotive (Hawaiians formation last week. Dick Palmer, who and Fischer was bypassed due to the time differential. Sizzler Steakhouse (direct), did Southmen play -by -play last year for Pregame Games are being fed to stations in Hawaii (Tomozak Advertising). WLOK(AMI Memphis, is back in the booth are Diner's Drive - Durham, High Point and Shelby, all North and postgame sponsors with Phil Walberg taking over color. for Carolina. In (Clancy Fuchigami Advertising), Returning again on the television side is Honolulu WBTs sports director, Harold Johnson, Coach's Corner; Bank of wMC -TV which covered two of the three (direct) for pregame; and Hair Replace- is calling the play -by -play with Matt Snor- July exhibitions and which will do four ment (direct) for postgame. ton, ex- Denver Bronco, on color. Mr. Center road games in the regular season. On TV Negotiations for TV pickup of away Johnson is also doing a 10- minute pre- dates, Mr. Walberg moves over as play - underway on a game -by-game game program of interviews and sports games are by -play announcer with WMC -TV', Bob highlights. basis. Bruce on color. WBTs principal sponsors include Bud- Sponsorships for radio and TV have not weiser beer (D'Arcy -MacManus & been completed. Portland Thunder Masius), Collins Co. department store (direct), D. L. Philips Co., real estate For its first season, Portland Thunder (direct) and Southern Radio (RCA dis- team is being carried by KEX(AMI Port- tributors) in conjunction with the local Philadelphia Bell land, which is serving three other stations Queen City TV firm. in the state. Play -by -play will be by Jimmy WRET -TV Charlotte will telecast seven The Bell is one al the WFL clubs blessed Jones, color by Darrell Aune. Sponsors road games of the Hornets with feeds to with a year's longevity and WIBG(AM) Phil- for play -by -play have not been signed at its sister station, WTCG(TV) Atlanta, and adelphia has returned to carry six home this writing; Echo chain saws and Cudahy WGHP-Tv High Point, N.C. WTCG will aug- and six away games, as the option year on Bar S meats (both Stanford & Taft) will ment its seven Hornets pick -ups with last year's one -year pact. Howard David is sponsor both the pregame and postgame three games of the Memphis Southmen the play -by -play announcer, with Peter shows. from WMC -TV there. Silverman of wcAU(AM) Philadelphia han- KPTV(TVi Portland carried only the first John Sterling, WMCA(AM) sports per- dling color. Carling beer (Hayhurst) is preseason Thunder game (in Anaheim) sonality, who did play -by -play for the New principal sponsor of the broadcasts. WIBG this past weekend (Aug. 3). It will make

Broadcasting Aug 4 1975 49 future commitments on a game -by -game of the Southern California Sun, and is basis. Sponsors are participating. Shreveport Steamer relaying the coverage to two other stations in the area (KVEN(AMl Ventura and In Shreveport's first full season with a KBON(AMI San Bernardino, both Califor- WFL franchise, the Steamer, will be car- nia). Bob Fouts is doing the play -by -play, San Antonio Wings ried by KRMD(AM) Shreveport, La., which and Ed Biehler is doing the color. has a one -year contract with the team. The Regular game sponsors are Toyota WOAI(AM) San Antonio Tex. is carrying all station is broadcasting the 18 regular - E. Frank), Winchell Donut Wings this year, Play -by- (Clinton but one game season games, including one from Hawaii, (Wilshire- Newport), and Disneyland play will be by George Wood; color by with coverage to be picked up by a six -sta- (Vista). Advertisers for pregame and Johnny Barger. Sponsors for play -by -play tion network. Lanny James will handle postgame shows are all participating. as well as pregame and postgame shows play -by -play, with Marty Sullivan and Krrvcrv) Los Angeles is carrying nine are Pearl Beer, Coca Cola Bottlers, 7 -Up, Rick Woodson sharing color commentary. of the regular road games of the Sun. Tom Handy Andy (food market), Strauss - Principal sponsorship is being provided by Kelly is doing the play-by -play. Sponsors Frank (auto parts), and Satel's (men's the Shreveport Journal (direct). are Tuborg Beer (Isadore Lefkowitz clothing). Pregame will be handled by Mr. Elgort), and Toyota (Clinton E. Frank). Wood; postgame by Mr. Barger. KMOL -TV that city is carrying six of the Wings' away games, with Steve Grad Southern California Sun (This "Special Report" was written prin- doing the play -by -play and Jerry Desmond cipally by Fred Fitzgerald, senior editor, the color. Sponsors are the same as those KABC(AM) Los Angeles is carrying all 14 Washington, with assistance from our for radio. regular- season plus the exhibition games bureau staffs.)

Fates & Fortunes

Media Alfred G. Orosby, VP- general manager, Charles H. Kadlec, director of finance and ad- WAKR(AM) and WAEZ(FM) Akron, Ohio, and VP ministration, waBM -TV Chicago, named VP -con- Tom Gatewood, account executive, Reader's of parent Group One Broadcasting, named troller, WON Continental Broadcasting Co., Digest, named executive VP, Mutual Black Net- president and general manager, WFAS(AM) and Chicago. work, Washington. WWYD -FM White Plains, N.Y. Barbara L Taylor, continuity director, WGMS- AM-FM Bethesda, Md., named director of operations. James R. Terrell, VP- general manager, WHY IRE KTVT(TV) Dallas -Fort Worth, and Crawford Rice, VP- general manager, Ksrw(TV) Tacoma, Wash., elected executive VP's of parent Gaylord Broadcasting Co. GEORGE Thomas A. Blank, director of general accounting, Scripps -Howard central office, Cincinnati, RODMAN named business manager, Scripps- Howard's WHEN YOU wcro -Tv there. Kempll Clark Smldt, station coordinator -chief announcer, WBZ -FM Boston, resigns. Successor has CAN not yet been named. Stanley G. Mouse, VP- REDIT ONE. general manager, Cox Lana Neepel, announcer -reporter, WISM -AM -FM Broadcasting Corp.'s Madison, Wis., named women's director, WHIO- AM -FM -TV Dayton, George Rodman is the KSAC(AM) Manhattan, Kan. Ohio, named to head communications expert Vktkle Bums, publicist and promotion assis- you've wanted CBC's nonbroadcast always tant, KHJ(AM) Los Angeles, named promotion but could never afford divisions, succeeding director of affiliated KRTH(FM) Los Angeles. to hire. Marcus Bartlett as He was advertising/ group VP when Mr. Tinta Loy, production and traffic manager, i0 promotion director at Bartlett retires at year- Young & Rubicam- Teawell, Phoenix, named three major television end. Jack P. McCar- assistant promotion director, KCST -TV San / .3 stations, the ABC owned thy, assistant general television stations when their "Eyewitness Diego. News" became famous, and the CBS owned manager, WHIO- AM -FM- television stations. Mouse Tv, named general Newly elected officers. Florida Association of manager, wino -Tv. Ronald Kempff, station And now he's available as an advertising/ L Broadcasters: Robert Olson, WTVT(rv) Tampa - promotion consultant. He'll work in total manager, WHIO.AM -FM, named general man- St. Petersburg, president; Donald Clark, .slur consultation or on a special project basis. ager. AM -FM Tampa, president -elect; Herbert Levin, George T. Rodman, Inc. Now you can get WQBA(AM) Miami, VP- radio; Doug Duperrault, big league thinking without paying a big league salary. WFLA -TV Tampa, VP- television; Duane McCon- nell, WVFM(FM) Lakeland, secretary- treasurer, GEORGE T. RODMAIY, INC. Seymour Amlen, VP, audience -research ser- and Ed Bell Merle, WKrz-FM Jacksonville, 685 Fifth Avenue, New York City 10022 vices, ABC -TV New York, elected to newly cre- Diane Buerger, WZNG(AM) Winter Haven, (212) Plaza 5-2735 ated position of VP and assistant to president, Donald Price, WONS(AM) Tallahassee, and Dan ABC Entertainment. Johnson, WFSO(AM) Pinellas Park, directors.

Broadcasting Aug 4 1975 50 Newly elected officers. South Dakota Broad- Jack Brotherton, VP- account supervisor and Michael S. Eguchi, TV sales coordinator, casters Association, are: E.C. (Red) Stangland, director of client services. McCann- Erickson, KOMO -TV, named traffic systems manager. KCHF AMFM Sioux Falls, president: Tom Los Angeles, named VP- account supervisor. Andy Musser, sportscaster, has been chosen to Kearns, KYNT4AMI Yankton, president -elect: Clinton E. Frank. San Francisco. be play -by -play announcer at KTLA(TV) Los Bill Duhamel, KOTA(AMI Rapid City and Bob Dick Waller, account executive. Petry Televi- Angeles for all University of Southern Califor- Reimers, KBRK -AM -FM Brookings, directors for sion. New York. named VP and account super- nia televised sports during the 1975 -76 season, one -year terms: Mr. Kearns and Bruce Long, visor. Air Time Inc.. New York. Mike Walden, will be KTLA'$ voice of the Bruins KISt)(AM Sioux Falls, directors for three -year during KTLA's coverage of University of terms. Susan Frazier, creative director, Gerald California. Los Angeles sports in the 1975 -76 Rafshoon Advertising. Atlanta, elected VP- Rita Cadieux, director or citizens' participation season. media direc- program, Canadian Broadcasting Corp., Ot- creative services. Charlenne Carl, tawa. named director, office of equal oppor- tor. Gerald Rafshoon Advertising, elected VP. David Shea, sports director, WCSS -AM -FM Amsterdam, N.Y., named weekend tunity, CBC. Martha Everds, in new product development, sportscaster, WEEI -AM -FM Boston. Noble Gravelin, with wxox(AM, Bay City, B. Kahn Associates, New York, named copy Mich., named office manager group head, Kenyon & Eckhardt Advertising. Dale M. Juhlin, executive producer -director New York. and VP, wGN Continental Productions, Chicago, resigns to form own production firm, Broadcast Advertising G. Aldrich, account supervisor. D'Arcy- James Dale M. Juhlin Productions, Chicago. (312) Hills. Mich., MacManus & Masius, Bloomfield 729 -4112. Robert Silberberg, elected VP. general account execu- Robert J. Syers, former national director, sales tive. Eastern division F. Thomas Winslow, creative director, Good- and marketing, ABC -FM Spot Sales, named sales, ABC -TV, named win, Dannenbaum, Littman & Wingfield adver- president of Audio-Video Programing Inc., Los VP and director of sales tising and public relations firm, Beaumont. Angeles, syndication firm. for network. Tex., named general manager, succeeding Len Anthony, operations manager and an- William S. Leonard who resigns to become VP- nouncer, KLAKIAMI Denver, named program university relations. Lamar (Tex.) University. Harvey K. Watkins, as- director, KxRB(AMI Sioux Falls, S.D. ociate director, finance Michael S. Artist, director of creative services, Larry (Ryan) Cobb, announcer, WKLX(AM1 WFSB -TV Hartford, Conn., named manager of controls, Holt, Rine- Portsmouth, Va., named program director, advertising and promotion, WRC -TV Washing- hart & Winston, New WPMH(AMI Portsmouth. York, named director ton. of operations, Larry Gaver, announcer, KUIC(FM) Vacaville, CBS Liz Yunker, sales account executive, WANE -TV Radio Calif., named program director. Lee Roberts, Spot Sales, New Fort Wayne, Ind., named media director, Silberberg York. KuIC announcer, named music director. Lauer, Etzler & Wade Advertising, Fort Peter F. Yemen, VP -sales administration, Wayne. TVAR, New York, Group W sales representa- Laverne Clayton, production manager. Car- tion firm, elected VP- director of sales develop- michael & Co., Durham, N.C., named produc- ment, Group W Productions. New York. Broadcast Journalism tion manager. Barbara Bosley, assistant pro- Jim Zafiros, Eastern sales manager. NBC -TV duction manager, named broadcast production Skip Haley, executive news producer, WSB -TV Spot Sales, named national sales manager. manager. Atlanta, named news director. Dan Akens, WNBC -TV New York. news assignment editor, wsB -rv, named manag- Carol Matt, manager of sales service, KOMO -TV ing editor. Phyllis Leibert, assistant to research director of Seattle, named television sales coordinator. RKO Radio Representatives, New York, Larry Maisel, news director, wjxT(TVI Jackson- Mary Kellogg, advertising director, Barker named research director, replacing Kathy ville, Fla., named managing editor, WTOL.TV Bros., Los Angeles (furniture stores), named Lenard, appointed VP and general manager of Toledo, Ohio. production -research coordinator, KNXT(TVI Los representative arm of RKO General Radio Angeles. Richard P. Williams, executive producer of (BROADCASTING, May 12). Tony Shaw, general news, WPLG(TVt Miami, named news director. manager of mail and merchandising group of Ralph H. Alexander Jr., formerly account Lebhar- Friedman, New York, publisher of supervisor, Campbell- Ewald, elected executive Don Buddon, news staff, KSDO(AMI San Diego, trade periodical, named marketing director of director, National Advertising Review Board, named news director. RKO General Radio. succeeding C. Wanton Balis Ill, resigned to at- Paul Blue, vice president and general manager, tend Fletcher School of Law and Diplomacy, Warner Rush, VP and general sales manager, KERO -TV Bakersfield, Calif., named executive Tufts University, Medford, Mass. Major Market Radio Inc., New York, appointed director, noncommercial KRMA -TV Denver, suc- senior VP and general sales manager. Elected Garry Nielsen, senior copywriter, Campbell - ceedingGerald Willsea, retired. VP's: Wayne Lawrie, director of sports sales: Ewald Co., Detroit, elected VP. Steve news noncommer- Diermuid White, New York sales manager, and Geimann, director of cial WAER(FM) Syracuse. David Winston, Chicago sales manager. N.Y., named to same post, WKOP(AM) Binghamton, N.Y. Bill Gillette, production manager of Directors Programing Phil Hayes, executive news producer, WXYZ -Tv Circle, New York, named to newly created post Al Trescony, director of talent, NBC -TV. Los named news director. of manager of business affairs in broadcast pro- Angeles, elected VP, talent. Patrick Betz, Detroit, duction department of Doyle Dane Bernbach, director of film programs, NBC -TV, named to Steve Handelsman, reporter, WHFV(TVI Fre- New York. newly created post of VP, film programs, NBC - dericksburg, Va., named general assignment re- TV, Los Angeles. porter, WLWT(TVI Cincinnati. Gift Eager, sales manager, RKO Television Representatives, Atlanta, named regional -local J. Brian McGrath, head of finance section, Jay Bowles, group broadcast executive, Asso- sales manager, WLCY -TV Largo, Fla., succeeded treasurer's department, Viacom International ciated Press, based in Charlotte, N.C., named by Dee Heather, account executive, CBS Spot Inc., New York, named treasurer, succeeding general broadcast executive. Sales, New York. George Castell (BROADCASTING, July 28). Stanley Kay, general manager, Asher -Gould Arthur G. Cooper, assistant treasurer, named William W. Young, senior VP and management Advertising, Beverly Hills, Calif., promoted to assistant VP and director of taxes. supervisor, Botsford Ketchum Inc., San Fran- VP- general manager and named partner in firm. cisco, appointed regional manager of San Fran- Dave Scott, former operations manager, Peg Farrell, assistant director of research, Vitt cisco office of BBDO Inc., New York. KIRL(AMI St. Charles, Mo., named manager, Media International, New York, and Gerard program services, Century 21 Productions, Michael R. Heinrich, manager of marketing and Lawrence, media planning supervisor, Young Dallas. administration, Revlon Inc., New York, named & Rubicam, New York, named assistant man- director of production and traffic, Gardner Ad- Kathleen Tolan, traffic manager, KOMO-TV Seat- agers for media in advertising services depart- vertising, St. Louis. tle, named television production assistant. ment, The Gillette Co., Boston.

Broadcasting Aug 4 1975 51 Charlie Ballantine, freelance photographer, space segment engineering, elected assistant Education Telecommunication System; Marvin named news cinematographer, WNAC -TV VP- engineering, research and engineering divi- Weatherly, director of Office of Telecom- Boston. sion. James Potts, director of earth station munications for governor of Alaska; and Frank engineering, elected assistant VP-communica- Norwood, executive secretary of Joint Council Sam DePino, news producer and anchorman. tions operations, Intelsat management on Educational Telecommunications, Washing- WAAY -TV Huntsville, Ala., named reporter, division. Carl Reber, director of financial ton, named to interim board, Public Service KIRK -TV Houston. analysis, elected assistant VP- financial adminis- Satellite Consortium, Washington. PSSC is Johnny Morris, sportscaster, W MAQ-TV Chicago, tration, Comsat finance division. alliance of nonprofit institutions in health care, and Jeannie Morris, feature reporter, WMAQ. education and other public service areas, to Donald R. Owen, director of technical services, Tv, join WBBM -TV Chicago as sports director and develop communications satellites. Comsat General Corp., subsidiary sports reporter, respectively. of Com- munications Satellite Corp., Washington, Robert V. Hudson, faculty member, Michigan Bob Fallick, screening room projectionist for elected VP- operations. Robert Briskman, fixed State University school of journalism, named CBS News documentaries for past 14 years, sytems, Edward Martin, mobile systems, and head of journalism department, California retired July 24 and will move to Walden, N.Y. Robert Barthle, ground systems, elected assis- Polytechnic State University, San Luis Obispo. tant VP's. David Mirsky, dean of Yeshiva University's Cable Mel Sawelson, executive VP, Consolidated Stern College for Women, New York, and an- Film Industries, and president of Glen Glenn nouncer on WHN(AM) New York, named acting David Foster, former president of National Ca- Sound Co., both Hollywood, is retiring from VP- academic affairs, Yeshiva University. ble Television Association who resigned at end motion picture and TV laboratory industry of May, has joined Natural Gas Supply Com- Ronald Bliss, director of public affairs, Kansas Aug. 1. Mr. Sawelson founded Acme Film mittee as executive VP. He will headquarter in State Network, Wichita, named to Kansas Laboratories in 1948, Sports TV, sports film Washington. Public Television to serve - production company, in 1956, and installed Commission four Robert M. Hochheiser, with Cambridge In- year term. video -tape department in Acme in 1959. CFI is dustrial Products Corp., Somerville, Mass., subsidiary of Republic Corp. Elwood (Mac) Sloe, in public information, manufacturers of CATV connectors, elected American Red Cross, Washington, named na- VP- marketing, succeeding Earle Davis, Allied Fields tional director, office of public relations. resigned. Barbara G. Hering, senior attorney, NBC, New Stephen L. Monson, sales representative, York, named senior counsel, NBC, New York. Anixter- Pruzan, St. Louis, named district sales Deaths manager. Ted Ashley, co- chairman of Warner Brothers Woody DeFord, 63, news cameraman, Inc., Beverly Hills, Calif., appointed member of wrv3(TV) Miami, died July 13 in Quincy, Fla., of National Council on the Humanities, Washing- Equipment & Engineering heart attack. Survivors include his wife, Wanda, ton, filling vacancy created by Edward H. Levi's and daughter. William H. Berman, general counsel, Com- resignation to become attorney general. munications Satellite Corp., Washington, Robert L Duckworth, 45, sales manager for 15 Len Adelman, manager, financial operations, elected VP and general counsel, joining H. years, WAOV -AM -FM Vincennes, Ind., died of RCA Records, New York, named director of William Wood and Martin Votaw (BROADCAST- heart attack July 18 in Vincennes. Survivors in- marketing services. ING, July 28) in reorganization of Comsat's clude his wife, Glendola, three sons and three international division. Eugene Jllg, director of Jane Richards, director of Indiana Higher daughters. For the Record.

As compiled by BROADCASTING, July 21 modification. N- night. PSA- presunrise service Broadcast Bureau granted ch. 7 (174 -180 mhz); ERP through July 25 and based on filings, authority. SH- specified hours. trans.- transmitter. 302 kw vis., 47.4 kw aur., HAAT 743 ft.; ant. height TPO- transmitter power authorizations and other output. U- unlimited hours. above ground 293 ft. P.O. address: Box 146, El Paso FCC actions. vis.- visual. w-watts. '-noncommercial. 79942. Estimated construction cost $842,875: first -year Abbreviations: AU-Administrative Law Judge. operating cost $170,000. Legal counsel and consulting alt. -alternate. ann.- announced. ant.- antenna. engineer not given. Principal: Mrs. Elaine Rosen, aur.- aural. aux.- auxiliary. CH- critical hours. CP chairman of board of trustees of nonprofit educational construction permit. D -day. DA- directional anten- broadcasting corporation (BPET -428). Action July 18. na. Doc.- Docket. New stations ERP- effective radiated power AM applications HAAT- height of antenna above average terrain. khz- kilohertz. kw- kilowatts. MEOV -maximum TV actions Gaithersburg, Md.- Communication Gaithersburg e petted operation value. mhz- megahertz. mod.- 'El Paso -El Paso Public Television Foundation. seeks 1150 khz, I kw -D. P.O. address: 4900 Auburn Ave., Bethesda, Md. 20014. Estimated construction cost 5139,000: first -year operating cost $180,000; revenue $150,000. Format: popular, contemporary, C &W. Principals: Donald L. Dittbemer (17%) et al. NOTE Mr. Dittberner is telecommunications consultant. EDWIN TORNBERG Other five stockholders are involved in real estate, NEW auctioneering and consulting. Ann. July 24. & COMPANY, Gaithersburg, Md.- Gaithersburg 1150 Limited ADDRES INC. Partnership seeks 1150 khz, I kw -D. P.O. address: 5454 Wisconsin Ave., Chevy Chase, Md. 20015. Esti- mated construction cost $151,994; first -year operating cost $180,000; revenue $150,000. Format: nostagic music. Principals: Howard H. Bell and 16 other Negotiators For The Purchase And Sale Of partners are Washington area businessmen and profes- / Radio And TV Stations CATV sionals. Ann. July 24. Appraisers Financial Advisors Gaithersburg, Md.- Montgomery Broadcasting seeks 1150 khz, 1 kw -D. P.O. address: 19002 Washington -5530 Wisconsin Avenue, Montgomery Village Ave., Gaithersburg 20760. Esti- mated construction cost $145,552; first -year operating Washington, D.C. 20015 cost 5184,000; revenue $160,000. Format: MOR. Prin- cipals: George Wilson (10%r) and 16 other partners. 301 -652 -3766 Mr. Wilson is staff performer and news reporter for WMAL- AM -FM -TV Washington. Others are urea businessmen and women and professionals, some with

Broadcasbng Aug 4 1975 52 previous broadcasting experience. Ann. July 24. 50%), Washington consulting engineers. have recently Stephen Aicher is sports announcer and salesman for been granted in Fairmont, W. Va. Purcell has WBCB(AM) Levittown, Pa. Mr. Kaufman is in- Lebanon, Tenn. - Lebanon Radio Co. seeks 1330 FM Mr. khz, 500 w -D. P.O. address: Rt. 12, Box 142, interest in WBZY(AM) New Castle. Pa. and surance agent. Ann. July 25. WCBX(AM) Eden, N.C. (BPH- 935I). Action July 17. Crossville, Tenn. 38555. Estimated construction cost WLTD(AM) Evanston. III. (1590 khz, I kw -D)- 515,000; first -year operating cost 530,600; revenue Vieques, Puerto Rico- Carlos J. Colon- Ventura. Seeks assignment of license from Cummings Com- S40,000. Format: contemporary, C&W, top 40. Prin- Broadcast Bureau granted 98.9 mhz, 50 kw. HAAT 952 munications Corp. to Kovas Communications for cipals: James V. Hamby (100%) is chief engineer and ft. P.O. address: Consominio Lagomar 5 N, Ponce do 8400.000. Seller: Alan H. Cummings (100fú) also program director for WCSV(AM) Crossville, Tenn. Leon 857, Santurce, Puerto Rico 00907. Estimated owns WNAM(AM) Neenah, Wis.. WRRR(AM) and owns jewelry store. Ann. July 23. construction cost $51.304: first -year operating cost Rockford, Ill. and KARR -AM- KOPR -FM Great Falls, $17,700: revenue $18,000. Principal: Mr. Colon -Ven- Mont. Buyers: Frank S. Kovas Jr. (65%) and Kenneth AM start tura is announcer for WKBM -TV San Juan, Puerto S. Kovas (35 %). Frank Kovas is former owner of Rico. He also owns taxi business and parking lot in San WKFM(FM) Chicago and now owns broadcast consul- KFLO Shreveport, La.- Authorized program Juan (BPH- 8256). Action July 16. tancy, travel agency and oil production firm. Kenneth operation on 1300 khz, 500 w -D. Action July 7. Kovas is his son. Ann. July 21. `San Antonio. Tex. - Broadcast Bureau rescinded grant to Trinity University for CP for new station to WINR(AM) Binghamton. N.Y. (680 khz, 1 kw -D, FM applications operate on 91.5 mhz (BPED -1930). Action June 15. 500 w -N) -Seeks assignment of license from WUNI Tuscaloosa, Ala. -Radio South seeks 92.7 mhz, Inc. to WINR Broadcasting Inc. for $450,000. Seller: Marinette, Wis. -Near North Broadcasting. Broad- 1.26 kw., HAAT 430 ft. P.O. address: 400 3rd Ave., Peggy Stone Gilbert, president. WUNI Inc. is also cast Bureau granted 95.1 mhz. 100 kw.. HAAT 433 ft. Jasper, Ala. 35501. Estimated construction cost 527,- licensee of WUNI(AM) Mobile, Ala. Buyers: Robert P.O. address: 1706 Main St., Marinette 54143. Esti- 665; first -year operating cost 559,900; revenue $90,- E. and Alford H. Lessner (45% each) and Robert A. mated construction cost $115,000: first -year operating 000. Format: standard pops. Principals: Houston L. Outer (10%) own WSPK(FM) Poughkeepsie, N.Y. cost $15,200: revenue $60,000. Format: contemp. Pearce (50%) Fred H. Davis and Charles R. Wiggins The Lessners also owns WBNR(AM) Beacon, N.Y. Principals: Frank and Louis Lauerman (100%) own Jr. (each 25 %). Mr. Pearce has interest in Ann. July 21. WLOT(AM) Marinette (BPH- 9288). Action July 18. Jasper, Ala., WDAL -AM -FM Meridian, WARF(AM) KORE -FM Springfield- Eugene. Ore. (93.1 mhz, 2.6 WPEM(FM) Pascagoula, both and is in Mississippi FM starts kw) -Seeks assignment of license from Norwood process of selling WGTW(AM) Mt. Dora, Fla. (see KCDC Longmont, Colo.- Authorized program Broadcasting Co. to Sterling Recreation Organization below). Mr. Davis owns investment company and Mr. operation on 90.7 mhz, TPO 10 w. Action July 15. for $87.500. Seller: James R. Norwood, president, also Wiggins is attorney. Ann. July 24. owns KORE(AM). Buyers: Frederic A. Danz, John KVMT Vail, Colo.- Authorized program operation 'Newark, Del.- University of Delaware seeks 91.3 Danz trust, et al. Danz estate and trust own on 104.7 mhz, ERP 80 kw, HAAT 1.190 ft. Action July mhz, 10 w. P.O. address: 220 Hullihen Hall, Newark Richland, 9. KALE(AM) KEDO(AM) -KLYK(FM) 1971 I. Estimated construction cost $3,580; first -year Longview, both Washington and KSJO(FM) Sun Jose. operating cost $4,520. Principal: Richard W. Stine, KCAP -FM Helena, Mont.- Authorized program Calif. Ann. July 21. assistant dean of students. Ann. July 23. operation on 103.1 mhz, ERP 3 kw, HAAT -250 July 8. 'Fort Wayne, Ind. -Fort Wayne Lutheran Associ- Actions ation for 10 w. WSCQ West Columbia, S.C.- Authorized program Secondary Education seeks 88.3 mhz, WBIL(AM) Tuskegee, Ala. (580 khz, 500 w -D)- P.O. address: 1601 St. Fort Wayne 46805. operation on 100.1 mhz, ERP 2.4 kw, HAAT 330 ft. Joe Dr., Broadcast Bureau granted transfer of control of All Estimated construction cost $1,990; first -year operat- Action July II. Channel TV Service from Frank E. and Ann S. Holla- ing cost $1,000. Principal: Mr. Guenther Herzog, prin- KDAB Ogden, Utah- Authorized program opera- day and Joseph W. and Jane B. Carson (100fú before. cipal. Ann. July 23. tion on 101.1 mhz, ERP 98 kw, HAAT 790 ft. Action none after) to George H. Clay (none before, 1001Ii 'West Des Moines, Iowa -West Des Moines Com- July II. after). Consideration: $70.000 and payment of $56.000 munity School District seeks 88.9 mhz, 10 w., HAAT FM license debt. Principal: Mr. Clay, Tuskegee insurance agency 60 ft. P.O. address: 1101 Fifth St., West Des Moines owner, plans to sell 45% interest in station to Cornelius 50265. Estimated construction cost $2,895; first -year Broadcast Bureau granted following license covering L. Hopper, vice president of Tuskegee Institute, and operating cost $250,000. Principal: Gregary D. Franck, new station: Ellis Hall, veterinary director of Tuskec Institute and teacher. Ann. July 23. KFCF Fresno. Calif.- Fresno Free College Foun- member of local school board (BTC- 7637). Action 'Durham, N.C. -M.C.S. School of the Air seeks dation (BLED -1406). Action July 18. July 17. 88.5 mhz, 8.5 kw.. HAAT 135 ft. P.O. address: 3013 KARL -FM Carlsbad, Calif. (95.9 mhz, 3 kw)- Guess Rd., Durham 27705. Estimated construction Broadcast Bureau granted assignment of license from cost $41,095: first -year operating cost $45,000. Prin- Fur West Broadcasting Corp. to Tri -Cities Broadcasting cipal: L. L. Leathers, president of nonprofit corpora- for $75.000. Seller: Far West Broadcasting wishes to tion. Ann. July 23. sell station due to financial losses. Buyer: Jeffrey Chandler (98 %) is California real estate investor. Weatherford, Okla. -KWEY Inc. seeks 97.3 mhz, Ownership changes (BAPLH -177). Action July 18. 69.4 kw.. HAAT 383 ft. P.O. address: Box 587. Weatherford 73096. Estimated construction cost $61,- Applications KRON -FMTV San Francisco (FM: 96.5 mhz- 33 941; first -year operating cost 512,000; revenue $24,- kw; TV: ch. 4). Broadcast Bureau granted transfer of KPGE(AM) Page, Ariz. (1340 khz. I kw -D. 250 w- control parent corpora- 000. Format: contemporary, C&W, standards, golden. N) -Seeks assignment of license from Lake Powell of Chronical Publishing Co., tion of licensee- from Charles deY. Thieriot, Phyllis Principals: Paul H. Buenning (51%), Richard D. Communications to Robert D. Holmes for $70.000 deY. Tucker and Joseph O. Tobin. trustees of Chroni- Johnson (20%), Thad M. Sandstrom (2096) et al. Mr. and deed to business lot. Seller: Lake Powell Com- interest in cle Trust to Charles deY. Thieriot, Phyllis deY. Buenning has KWEY(AM) Weatherford munications is made up of Robert D. Holmes. Calvin is Tucker. Richard T. Thieriot, Phyllis Tucker McEvoy. and Mr. Johnson stockholder and station manager. Black and Phil Acton. Buyer: Mr. Holmes is general Mr. is vice Michael deY. Tobin and Sheldon G. Cooper, trustees Sandstrom president of Stauffer Publica- manager of KPGE. Ann. July 21. tions, licensee of stations in Kansas. Texas and Iowa. of Chronicle Trust (BTC- 7784). Action July 24. He also has interest in WQQW(AM) Waterbury, Conn. (1590 khz. 5 kw- KWEY(AM). Ann. July 23. KLOK(AM) San Jose. Calif. (I 170 khz- 50 kw -D. 5 DA -1) -Seeks transfer of control of Waterbury Radio ' Ethete, Wyo. -Wind River Indian Education As- kw -N)- Broadcast Bureau granted transfer of control from Benjamin J, Friedland (71.4 %, before: 25% after) seeks 10 w., P.O. address: of P. & T. Davis Investment Co., general partner of sociation 89.7 mhz. Wyom- to Marshall A. Pite (28.6% before: 75 % after). Con- ing Indian High School. KLOK Radio, licensee. from Elizabeth Lloyd Davis. Administration Building, sideration: SI and forgiveness of $10.000 debt. Prin- Elizabeth Davis. Bond and William L. Davis, trustees Ethete 82850. Estimated construction cost S3,470; cipals: Mr. Friedland is engineer for electrical con- of Tom Davis Trust to Philip C. and Carolyn L. Davis. first -year operating cost $23,422. Principal: Ed Wallis, struction company and stockholder in truck leasing individually and as executors and trustees under will of director. Ann. July 17. company. Mr. Pite is general manager of WQQW. M. Philip Davis (BTC -7722). Action July 18. Ann. July 21. FM actions WWDC -AM -FM Washington (AM: 1260 khz. 5 WIAB(FM) Key West, Fla. (95.5 mhz) -Seeks kw. DA -2: FM: 101.1 mhz, 20 kw)- Broadcast Bureau Marietta, Ga.- Application by The Southern Tech- assignment of CP from Brannan & Brunnen to John granted assignment of license from Awn Broadcasting nical Institute, Radio Communications Board, for new M. Spottswood for $7.045. Seller: Denver T. (60%) Corp. to Capitol Broadcasting Co. for $3.600,000. FM on 104.5 mhz dismissed. Ann. July 25. and Eugenia Brunnen (10%) and son Joel T. Brunnen. Capital principals: Morton, Stanley and Howard Great Bend, Forward of Kansas. Broadcast Denver and Joel Brannan have major interest in Kan.- Bender (1/3 each). Bender family controls Blake Con- Bureau granted 104.3 mhz. 100 kw (H); 97 kw (V) , KJIN(AM)- KCIL(FM) Houma, La. and Denver and struction Co.. Washington area construction firm HAAT 806 ft. P.O. address: 1200 Baker St., Great Eugenia Brannon own 40% interest in WDTB -TV (BAL -8341, BAPLH -116). Action July 24. Bend 67530. Estimated construction cost $94.283; Panama City. Fla. Buyer: Mr. Spottswood has cable first -year operating cost $40,800; revenue $48,000. TV, hotel, advertising and real estate interests and WFIW -AM -FM Fairfield. Ill. (AM: 1390khz. 1 kw- Format: easy listening /contemporary. Principals: John owns WKWF(AM) Key West. Ann. July 21. D: FM: 104.9 mhz. 3 kw)- Broadcast Bureau granted O. Lemke, et al., own assignment of license from Thomas S. Land. trading as C. Sturtevant, Charles WGTW(AM) Mount Dora, Fla. (1580 khz- 5 kw- Wayne County Broadcasting Co. to Wayne County KVGB(AM) Great Bend. Forward of Kansas is wholly D)-Seeks assignment of license from Lake Radio Inc. Broadcasting Co. (BAL -8432. BALH -2146). Action owned subsidiary of Forward Communications Corp.. to Community Broadcasting for $87,000. Seller: July 17. which owns several stations in Wisconsin, Illinois, Houston L. Pearce, chairman attic board, has interest Virginia Iowa, Texas and West (BPH- 9289). Action in WARF(AM) Jasper Ala., WDAL -AM -FM Meri- WTWOITVI Terre Haute. Ind. (ch. 2)- Broadcast July II. dian, not yet on the air WPEM(FM) Pascagoula. both Bureau granted transfer of control of Illiana Telecast- Freeland, Pa.- Mountain Broadcasting. Broadcast Mississippi and is applicant for FM in Tuscaloosa. Ala. ing Corp. from James E. Sauter, Gordon Craig. Bureau granted 103.1 mhz, 400 w.. HAAT 730 ft. P.O. (see above). Buyers: Matthew G. Byrne, Ronald J. Stephen F. Booth. James A. Beresford. George Had - address: 1730 M St., Suite 910, Washington 20036. Aicher, Stephen G. Aicher and Walter J. Kaufman Jr. den. John L. Booth. Richard L. Lindland, William D. Estimated construction cost $33,200; first -year operat- (each 25 %). Mr. Byrne is insurance salesman and Vogel and James F. Winter, trustees (10016 before. ing cost $48,000; revenue $55,000. Format: C &W. director of barber supply company. Ronald Aicher is non after) to Fabri Development Corp. Consideration: Principals: Robert L. Purcell and Earl Judy Jr. (both newscaster for WMID(AM) Atlantic City. N.J. $4,650.000. Principals: !Ilium must be transferred

gtoadcaseng Aug 4 1975 53 because of common ownership rules. Malcolm I. mod. of CP to change ant.- trans. location; change type system (increase height); change TPO: ERP: 100 kw Glazer (100%) owns mobile home parks and rental of ant.; makes changes in transmitting equipment: (H &V) and HAAT: 371 ft. (H &V). Ann. July 17. property in Rochester. N.Y. (BTC- 7759). Action July remote control permitted (BMPED -1269). Action July WIUP -FM Indiana, Pa. -Seeks CP to change fre- 18. 17. quency to 90.1 mhz and install new trans. Ann. July WKXO(AM) Berea. Ky. (1500 khz. 250 w-D)- KMXN -TV Albuquerque, N.M. -FCC granted re- 23. Broadcast Bureau granted assignment of license from quest Spanish Television New Mexico, permittee of of WYEP -FM Pittsburgh -Seeks CP to change fre- Shain Broadcasting Co., to Pilot Broadcasting Co. for of unbuilt -TV, for waiver rules relating to KMXN of quency to 91.3 mhz: install new ant.: make change in $105,000. Seller: Honus S. Shain has recently acquired use of extension metering for monitoring broadcast ant. system (increase height): change TPO: ERP: 21 WEZJ(AM) Williamsburg, Ky. and has half interest in transmitters. Action July 22. kw (H), 9 kw (V). Ann. July 23. broadcast equipment manufacturer. Buyers: Roger M. WPIX New York Broadcast Bureau granted CP to Oliver (509h) and James C. Tillery arc lawyer and - change ERP to 58.35 kw (vis.); 11.67 kw (aur.): FM actions general sales manager of WKIS(AM) Orlando. Fla., change trans. location to 1 World Trade Center, New KVMT Vail, Colo.- Broadcast Bureau granted respectively (BAL- 8384). Action July 18. York: change type of trans. and ant.; ant. height 1,663 mod. of CP to operate trans. by remote control WLNH -AM -FM Laconia. N.H. (AM: 1350 khz. S ft.: conditions (BPCT- 4854). Action July 14. (BMPH -14544). Action July 18. kw -D, 250 w -N: FM: 983 mhz. 3 kw) Broadcast - KASD Aberdeen, S.D.- Broadcast Bureau granted WHSB Alpena, Mich.- Broadcast Bureau granted assignment of license from Condit Bureau granted CP to install new trans. and ant.; ERP 970 w; ant. CP to change studio and remote control locations to Broadcasting Corp. to WLNH Radio. which has previ- height 43 ft.: remote control permitted (BPED-1942). 121 Water St., Alpena; install new ant.: ously been granted 100% control of Condit Broadcast- make changes Action July 17. in ant. systems; ERP 98 kw (H &V); ant. height 420 ft. ing (BAL -8422, BALH -2142). Action July 11. (H &V); remote control permitted (BPH- 9202). Action KRNS(AM) Burns. Ore. (1230khz, I kw- D.250w- AM applications July 18. N)- Broadcast Bureau granted assignment of license KEEL Shreveport, La. -Seeks CP to make changes WXKY Fairmont, N.C. Broadcast Bureau granted from William I. Hampton and Paul B. Patrick to - in MEOV's for nighttime DA pattern. Ann. July 23. mod. of CP to change trans. and ant.; make changes in William I. Hampton, trading as KRNS Radio, for ant. system: ERP 3 kw (H &V); ant. height 300 ft. $16.000 (BAL- 8431). Action July 17. WRNR Martinsburg, W. Va. -Seeks mod. of CP to make changes in DA pattern. Ann. July 17. (H&V); condition (BMPH -14535). Action July 18. KROW(AM) Dallas. Ore. (1460 khz, 5 kw -D)- KKUL Tulsa, Okla.- Broadcast Bureau granted Broadcast Bureau granted transfer of control of Polk WAKX Superior, Wis. -Seeks CP to increase CP to install new trans. and ant.: ERP 100 kw (H&V); ant. County Broadcasters from D. 14. Meves to Alvin P. daytime power to I kw. Ann. July 23. height 195 ft. (H&V) (BPH- 9486). Action Alms and First National Bank of Grand Island, execu- July 18. tors of estate of D. H. Meves (BTC -7796). Action July AM actions WDIX -FM Orangeburg, S.C. -Application for 17. WABB Mobile, Ala. -FCC granted application by facilities change dismissed at request of attorney (BMPH -14,435). 21. KDHN(AM) Dimmitt, Tex. Application for WABB Inc., for authority to change daytime transmit- Ann. July - ter site WABB and to transmitter remote assignment of license from High Plains Broadcasting of operate by FM starts control from existing main studio. FCC also granted Co. to Petty D. Johnson dismissed. Ann. July 23. WABB's regeust for waiver of rules, which prohibits Following stations were authorized program operat- KVOP(AM)- KPLA(FM) Plainview, Tex. (AM: acceptance of application for change of facilities of ex- ing authority for changed facilities on date shown: 1400 khz, I kw -D, 250 w-N: FM: 97.3 mhz, 3 kw)- isting station if proposed change would involve new KLUR Wichita Falls, Tex. (BPH -8596). July 16; Broadcast Bureau granted assignment of license from overlap of contours between co- channel stations. FCC WCKW La Place, La. (BPH -931 I1, July 15; WDCX KVOP Inc. to Plainview Broadcasting Co. for $500.- said increase in areas of overlap and interference Buffalo, N.Y. (BPH-9384), July II; WGRD -FM 000. Sellers: W. J. '-Bill" Harpole, pres.; Kermit received would not result in loss of listeners to present Grand Rapids, Mich. (BPH- 8618), July 15; WMDH Ashby, general manager and Wilbon "Tut" Tawwater, WABB operation, since residents in arca do not now New Castle, Ind. (BPH- 8995). July 8 and KICB Fort station manager have no other broadcast interests. receive primary service from WABB. Action July 16. Dodge. Iowa (BPED -1850), July 15. Buyers: William W. lamer owns KBWD(AM) Brown - wood. KQTY(AM) Borger and KVKM(AM) KJNP North Pole, Alaska - Broadcast Bureau granted CP to install new aux. trans. (BP- 19975). Ac- Monahan, all Texas and is in process of buying tion 21. KAWA(AM) Waco, Tex. William R. Rice is former July employe of WLCY -FM St. Petersburg, Fla. KCEE Tucson, Ariz. - Broadcast Bureau granted In contest (BAL -8378, BALH- 2117). Action July 17. CP to install new aux. trans. (BP- 19974). Action July 21. KOL -AM -FM Seattle (AM: 1300 khz, 5 kw; FM: Case assignments 94.1 mhz, 100 kw)- Broadcast Bureau granted assign- KART Jerome. Idaho - Broadcast Bureau granted Acting Chief Administrative Law Judge Lenore G. ment license of from Buckley Broadcasting Corp. of CP to change ant.- trans. location to One Mile Rd. 0.5 Ehrig mude following assignments on date shown: California to Hercules Broadcasting Co. for $950,000. mile north of hwy 25, Jerome; remote control permit- Seller: Buckley Broadcasting of California, subsidiary ted: conditions (BP- 19934). Action July 18. Eveleth. Minn., FM proceeding: Mesabi Corn - of Buckley Enterprises, owns KGIL(AM) San Fernan- munications Systems and Eveleth Radio, competing WYRD East Syracuse, N.Y. Broadcast Bureau do. Calif.; KKHI -AM -FM San - for 100.1 mhz (Does. 20526.7)- Designated AU Francisco and granted CP to change ant. -trans. location (BP- 19968). WIBG(AM) Philadelphia. Buckley Enterprises, made Joseph Stirmer to serve as presiding judge and Action July 21. up of executors of estate of Richard D. Buckley, owns scheduled hearing for October 15. Action July 17. licensees of stations in Connecticut and Minnesota. AM starts Camden, Tenn., FM proceeding: Ray Smith and Buyer: Manning Slater (56%) is licensee of Camden Broadcasting Co., competing for 98.3 mhz Following stations were authorized KRAK(AM) -KEWT(FM) Sacramento, Calif. program operat- (Does. 20534.351- Designated ALJ Thomas B. ing authority for changed (BAL -8388, BALH -212). Action July 21. facilities on date shown: Fitzpatrick as presiding judge and scheduled hearing WKRC Cincinnati (BP- 19,392), July 10: WMPC WKWK -AM -FM Wheeling. W. Va. (AM: 1400 for October 14. Action July 18. Lapeer. Mich. (BP- 19.674). July 7: WQYK Tampa, khz, 1 kw -D, 250 w-N; FM: 97.3 mhz. 50 kw) Broad- - Fla. (BP- 19.501). July 15 and WVLC Huntingdon, Tenn.. FM proceeding: The Bouldin cast Bureau granted Orleans, Mass. assignment of license from Camp - (BP- 19,667). July II. Corp. and Magic Valley Broadcasting Co.. competing town Industries to Community Service Broadcasting for 100.9 mhz (Does. 20524 -25) Designated ALJ for - 5650,000. Seller: Cumptown Industries. Donald FM applications Byron E. Harrison as presiding judge and scheduled Price. president, is also licensee of WONS -AM- hearing for October 9. Action July 18. WBGM-FM Tallahassee, Fla. Buyers: Jerome. Elaine. KPIK -FM Colorado Springs -Seeks CP to change Harry and James Glassman also own WDXI(AM) trans. location to 6.4 miles south -southwest of post of- Dismissed fice in Colorado Springs on Cheyenne Mountain, Col- Jackson, Tenn. and WMCL(AM) McLcansboro, Ill. Fort Wayne, Ind., FM proceeding: Templar orado Springs: install new trans.: install new ant.; Broad- (BAL -8406, BALH -2128). Action July 18. casting Co.. Tecumseh Broadcasting Corp. and make change in ant. system (decrease height): change Weber Broadcasting. competing l'or 103.9 mhz (Does. TPO: ERP: 83 kw (H&V) and HAAT: 2.110 ft. 20329-31)-AU Joseph Stirmer dismissed with pre- (H&V). Ann. July 17. judice Tecumseh's application and authorized reim- Facilities changes WOOA Goulds, Flu. -Seeks mod. of permit to bursement of $20.000: granted Templar's application change trans. location to 17107 S.W. 248 St., 3.5 miles for new FM in Fort Wayne. subject to certain condi- TV actions west of Princeton, Fla.: specify studio location as tions and terminated hearing. Action July 17. 20900 S. Dixie Hwy., Goulds: operate by remote con- KPAZ -TV Phoenix - Broadcast Bureau granted re- trol from proposed studio site; change trans.; change Initial decisions quest for authority to change studio location to 3551 E. ant.; make change in ant. system (increase height): WJXT -TV Jacksonville. Fla.. renewal proceeding: McDowell Rd., Phoenix, and operate trans. by remote change TPO: ERP: 1.1 kw (H &V) and HAAT: 462 ft. Post -Newsweek Stations. Florida (Does. 20305-8) control from - studio location (BRCTV -261). Action (H&V). Ann. July 17. ALJ Forest L. McClenning granted application of July 16. KFMS Las Vegas -Seeks CP to change trans. loca- Post -Newsweek Stations, Florida, for renewal of KCBX San Luis Obispo, Calif.- Broadcast Bureau tion to 1.3 miles north of intersection of U.S. Hwy. WJXT-TV in summary decision. Judge McClcnning granted mod. of CP to change studio und remote con- 93-95-466 and Sunset Rd.. near Henderson. Nev.: in- denied application of St. Johns Television Co.. for CP trol locations to 846 Higuera, San Luis Obispo; change stall new trans.: install new ant.: make change in ant. for new television station on same channel and com- We of trans.; makes changes in ant. system: remote system (increase height); change TPO; ERP: 100 kw munity. Ann. July 24. control permitted (BMPED -1275). Action July 18. (H &V) and HAAT: -62 ft. (H &V). Ann. July 23. Quitman, Miss.. FM proceeding: A.C. Elliot Jr. KSBY -TV San Luis Obispo, Calif.- Broadcast WQSM Fayetteville, N.C. -Seeks CP to install new and Melvin Pulley. competing for 98.3 mhz (Does. Bureau granted request for authority to operate trans. trans.; install new ant.; make change in ant. system 20196 -71 -ALJ Walter C. Miller granted application of by remote control from Mountain View and Hill (increase height): change TPO: ERP: 99.4 kw (H&V) A.C. Elliott Jr.. for new FM at Quitman. Ann. July 24. Streets. Sun Luis Obispo (BRCTV -259). Action July and HAAT: 483 ft. (H &V). Ann. July 23. 16. St. Charles and Florissant. Mo., FM proceeding: Si. WNOS -FM High Point, N.C. -Seeks CP to install Charles Broadcasting Co.. Changing Waves, both l'or WJEL Indianapolis- Broadcast Bureau granted new trans.: install new ant.: make change in ant. St. Charles; and Florissant Broadcasting Co., Changing

Broadcasting Aug 4 1975 54 radio television caty public relations /contacts

ml Public Relations /Contacts is a regular feature of BROADCASTING, the newsweekly of broadcasting and allied arts, appearing the first issue of each month. If you mail releases or broadcast material to Stations, your advertiP- -.wit belongs on this page

free film programing ( cont'd) programing (cont'd)

New Film Releases ONE Summer 1975 MOMENT Ask for Free Brochure ASSOCIATION- STERLING FILMS PLEASE® 866 Third Avenue, New York 10022 with (212) 752 -4431 MORT CRIM award winning -money making ERS FREE FILMS? CALL syndicated TV and radio feature PRODUCTIONS, INC. FREE AUDITION ) MODERN TV Alcare Communications The leading distributor. We have the most. Programmed by the Pros PSA's & newsclips too. Call regional offices. collect (215)687-5767 'COUNTRY LOVIN' "- Modern country Or general offices: 2323 New Hyde Park Rd, New Hyde Park, NY 11040. (516) 437.6300. ' THE GREAT ONES "-Adult MOR "THE LOVE ROCI( " -An Instant winner 'MUSIC JUST FUR TINTING IF US." instructions -5 beautiful formats ALSO CUSTOM JINGLES

telephone 17141 51,5 8511 is PROFIT -PROGRAMMED MUSIC PETERS PRODUCTIONS, INC. for Automated or Live Radio 9.' ,8 Mercury CSurt San Diego Caldornia 92111 he Original rest-answers exam Complete Library Service 6 MOR Formats Mono or Stereo natoprepares at hove for FCC First you (213) 776-0933. and Second

radio drama

FIBBER McGEE CONCEPT PRODUCTIONS g MOLLY The Original CONTEMPORARY M 0.R PROGRESSIVE TOP 40 Network Radio Series SOFT TOP 40 FAMILIAR PROGRESSIVE ROCK IS BACK ON THE AIR! fresno townehouse suite 535 fresno. ca. 93721 phone(2091486-5294 tical emr

CUSTOM UPES FOR AUTOMATION LUM and ABNER

5 - 15 MINUTE PROGRAMS WEEKLY TNF C n B STUDIOS Um & Abner Distributors smoap NuI 1001 SPRING I"oratr, c.moe,a ée ooy LITTLE ROCK, ARK. 72202 4 / a. 1 4 e .. Phone (501) 376 -9292

THE BIG BAND ERA IS ALIVE AND WELL GOLDEN DAYS OF RADIO* and living on your station. that is if you are in on The Golden Days of Radio can be a money the newest idea in oldie prograrmng maker in your market. Five minute format One hour format- priced for your rate for disc jockey shows - Half hour version CURRENT HITS ALBUM CUTS OLDIES also available. Send for free audition rec- mo. CONTINENTAL PRODUCTIONS UNLIMITED ord, and rates. Call or write today ALEX LITROV ASSOCIATES l'I). II , 2u49 Scottsdale, AZ 85252 (602) 946 2093 - Boo 958, Beloit. Wisc. 53511 1207 North Flores 608 - 365 -8184 Hollywood, Calif. 90069 and added that as such, petition did not raise material Summary of broadcasting or substantial question worthy of consideration at hearing for license renewal. Action July 17. FCC tabulations as of June 30, 1975 KONO(AM) San Antonio, Tex. -FCC granted ap- CP's CP's plication of Mission Central Co. for renewal of license Un d on Total not Toral for KONO until August I. 1977. Renewal was condi- Licensed STA' air on air on air auihor,zed tioned on submission of amendments and documents Commercial AM 4,417 0 28 4,448 40 4,488 relating to KONO's employment policies and practices. Commercial FM 2,659 0 39 2,698 149 2.847 Action July 17. Educational FM 734 0 23 757 93 850 Total Radio 7,810 0 90 7.903 282 8,185

Commercial TV 699 1 6 706 53 759 VHF 508 t 2 511 9 520 UHF 191 0 4 195 44 239 Allocations Educational TV 224 9 ,0 243 13 256 VHF 89 3 96 3 99 Petitions UHF 135 6 ' 6 147 10 157 FCC received following petitions to amend FM table of Total TV 923 10 16 949 76 1.015 assignments (ann. July 25). 'Special temporary authorization "Includes oft -air licenses Radio Statesboro, WWNS(AM)- WMCD -FM Satesboro, Ga. -Seeks to assign ch. 260 to Statesboro, in lieu of presently assigned ch. 261A (RM- 2566). Radio Station WCCW Inc., WCCW -AM -FM Tra- verse City, Mich.- Requests amendment of rules as to assign ch. 290 to Traverse City and issuance of order to Waves, both for St. Charles; and Florissant Broadcast- unlimited -time station (either new or major change) show cause why existing authorization on ch. 22IA ing Co., Florissant, competing for 97.1 mhz (Dots. requesting power of 2.5 kw, filing and grant fees would should not be modified to specify operation on channel 20227 -9) -ALJ David I. Kraushaar granted application be $600 and S4.050, respectively, FCC said. Action 290C, (RM- 2569). of Florissant Broadcasting Co. for new FM in Floris- July 22. sant. Ann. July 21. FCC affirmed the ruling of its Chief Engineer on Puerto Rico, AM proceeding: Cavallaro Broadíast- Blonder- Tongue Laboratories' Freedom of Informa- ing Corp., competing for 1030 khz, at San Juan: tion Act request to make available for public inspec- Rulemaking Figueroa and Associates, at Rio Grande; Boricua tion approved applications for subscription television Broadcasting Corp., at San Juan; Vieques Radio Corp.. systems filed by Teleglobe Pay -TV Systems. Systems Petitions at Isabel Segunda (Does. 19897 -8, 19900 -1) -AL1 Development Corp. and Zenith Radio Corp. Chief Chester F. Nuumowicz Jr. granted application of Engineer permitted inspection of applications with ex- Attorneys General of states of Massachusetts, Cavallaro Broadcasting Co., for CP for new AM in San ception of encoding and decoding information. He Alaska, Colorado, Delaware, Hawaii, Illinois, Mary- Juan. Ann. July 23. found that such information was exempt from man- land, Nebraska, New Hampshire, North Carolina, Pennsylvania, Rhode Island, Wyoming, and Maine FCC decisions datory disclosure since its release would jeopardize - security of systems by enabling persons to determine Request promulgation of rule restricting advertising of KFPW -TV Fort Smith, Ark., TV proceeding and how to avoid paying for STV service. He said this over -the- counter drugs (RM- 2570). Ann. July 25. KAIT -TV Jonesboro, Ark.. renewal proceeding: material contained trade secrets, technical data, and Doubleday Broadcasting Company, KITE(AMI Broadcasting KFPW Co. (Does. 19291.21 -FCC processes that would customarily be guarded from Terrell Hills, Tex: KEXL(FM) San Antonio, Tex.: granted petition by KFPW Broadcasting Co. for competitors. Action July 22. KHOW -AM -FM Denver; KRIZ(AM) Phoenix; prompt issuance of license to cover CP for KFPW -TV. KCBS(AM) San Francisco -FCC denied petition KDWB(AM) St. Paul- Request that section 73.1206 Application for license for KFPW -TV was consoli- by Committee for Open Media, San FranciscoChapter, be amended by addition of following language: dated for hearing with application for renewal of objecting to application of CBS Inc., for renewal of "Provided, that a licensee may broadcast a license for KAIT -TV Jonesboro. Ark. Issues common license of KCBS. Committee complained of KCBS' telephone conversation which is first recorded if to both applications were designated based on alleged past programing in areas of scheduling public service (a) before broadcasting the conversation the misconduct of making payments to ABC employe. In announcements, overcommercialization and program - licensee's representative shall clearly and sufficiently earlier decision, FCC denied renewal of -TV, KAIT length commercials. FCC said KCBS violated program identify himself and the station and notify all of the finding that licensee had participated in dishonest logging rules in that program length commercials were parties to the conversation that the conversation has scheme with ABC employe to increase KAIT -TV's not logged as such. Since KCBS has stated that it has been recorded and shall expressly request the consent network compensation rate. However, FCC found that now taken steps to separate commercial messages from of all parties both to the recording and the later broad- misconduct did not touch operation KFPW -TV, and of features entirely. FCC said no substantial and material cast of the conversation, (b) all parties shall expressly accordingly, granted application for license for that sta- question of fact has been raised warranting exploration consent to both the recording and the later broadcast tion. Action July 8. in evidentiary hearing. Action July 17. of the conversation, and (c) the licensee shall retain a Dayton, Tenn.. FM proceeding: Norman A. copy of the recording for at least thirty days. If such KSFX(FM) San Francisco granted appleia- Thomas and Erwin O'Conner Broadcasting Co.. com- -FCC consent is not obtained, the recording shall not be re- tion peting for 104.9 mhz (Does. 18547.8) -FCC denied by American Broadcasting Companies for renewal tained or the conversation broadcast (RM- 2571). Ann. license application by Erwin O'Conner Broadcasting Co., for of of KSFX. Community Coalition for Media July 25. review of Review Board decision denying O'Conner's Change opposed renewal application. alleging that sta- application for new FM station in Dayton. Decision tion had maintained pattern of racial discrimination Actions granted competing application of Norman A. Thomas. against blacks in its hiring and promotion practices, FCC proposed new rule that would identify specialty that it failed to have complete Review Board said O'Conner fell far short of establish- public inspection file, stations and deregulate cable carriage limitations on and that it violated ing that cost estimates were realistic or that he "payola" provisions of Com- such stations not viewed by public in general. Specialty munications Act. Commission found that employment possessed adequate finances to assure construction stations broadcast predominantly religious, or ethnic - figures of minorities at KSFX showed that station had and first year viability of proposed station. Action July oriented programing or automated programing such as approximated or even exceeded proportions 16. of blacks stock market quotations and generally have limited au- and other minorities in populations of San Francisco - diences. Action would liberalize complement of sig- KFDR(AM) Grand Coulee, Wash., renewal pro- Oakland area. It it was said satisfied that ABC had ade- nals carried on systems by allowing additional ceeding: New Deal Broadcasting Co. (Doc. 20461) - quately rebutted committee's allegations and con- specialized format, diversified programing while at FCC grunted motion by Chief. Broadcast Bureau, for cluded that committee had failed to establish dis- same time producing no significant impact on local stay of AU ruling that terminated proceedings on ap- crimination by licensee in filling of positions of respon- plication television stations. Action July 16. of New Deal Broadcasting Co. for renewal of sibility at KSFX. Action July 17. license of KFDR Grund Coulee. Sttty was granted FCC adopted rules permitting use of high intensity KNEW(AM) Oakland, Calif. -FCC rejected peti- pending FCC consideration and disposition of Broad- (strobe) lighting antenna structures as alternative to tion by Community Coalition for Media to cast Bureau appeal from termination order. Action Change customary painting and red obstruction lighting. Com- deny license renewal applciation of Metromedia July 16. Inc., mission recommended action in rulemaking notice to for KNEW. FCC said however, action on renewal conform with Federal Aviation Administration stan- must be deferred due to another pending to petition dards for obstruction marking and lighting. Action deny. Coalition alleged that KNEW generally discrimi- July 8. Other actions nates against blacks in employment, and specifically has discriminated against black person in filling posi- FCC amended -rules to include revised field strength curves for both FM and television services. In FCC proposed amending fee schedule to specify fil- tion of chief engineer. FCC said in light of entire addition. rules were amended to provide correction ing and grant fees for stations with authorized power of record. Metromedia's discretion was reasonably exer- of predicted field strengths by taking into - 2.5 kw. It noted that it adopted rules providing for stan- cised and coalition's allegations were without merit. account rough ness of terrain traversed by profile radials involving dard broadcast stations with authorized power of 2.5 Action July 17. distances from 6 to 31 miles from antenna transmitting kw as intermediate step between present I kw and 5 kw McPherson, Kan. KNEX(AM) -FCC granted site. Action June 27. classifications now specified by rules. It said current license renewal of KNEX. It denied petition by fee schedule does not provide for applications for CP McPherson residents opposing station renewal. In for new stations and major changes in existing stations their petition, 48 unassociated McPherson residents that request facilities specifying 2.5 kw power. said that KNEX did not "editorialize" and did not pro- Translators Therefore it proposed to charge $300 filing and $2.025 pose to do so. KNEX relied instead on editorials grant fee for applications for new daytime -only stan- published by McPherson Sentinel, also owned by sta- dard broadcast stations or for major change in existing tion licensee, Kenneth Krehbiel. FCC noted that Applications stations requesting 2.5 kw power. For application for broadcast licensees were not obligated to editorialize. Midnight Sun Broadcasters, Pipeline Pump Station

Broadcasting Aug 4 1975 56 Professional Cards

ATLANTIC RESEARCH CORP. -Established 1926 EDWARD F. LORENTZ - COHEN and DIPPELL, P.C. Jansky & Bailey PAUL GODLEY CO. & ASSOCIATES Telecommunications Consulting Consulting Engineers CONSULTING ENGINEERS CONSULTING ENGINEERS (formerly Commercial Radio) Member AFCCE 527 Munsey Bldg. Box 798, Upper Montclair, N.I. 07043 1334 G St., N.W , Suite 500 (202) 783.0111 5390 Cherokee Avenue 347.1319 Phone: 12011 746 -3000 Washington, D.C. 20004 Alexandria, Virginia 22314 Washington, D. C. 20005 (703) 354 -3400 Member AFCCE .U, mbcr AFCCE Member AFCCE

A. EARL CULLUM, JR. A. D. Ring & Associates GAUTNEY I. JONES LOHNES & CULVER Consulting Engineers CONSULTING ENGINEERS CONSULTING RADIO ENGINEERS CONSULTING RADIO ENGINEERS INWOOD POST OFFICE 1156 15th St., N.W., Suite 606 1771 N St., N.W. 296 -2315 2922 Tel Ct. 17031 560 -6800 BOX 7004 Washington, D.C. 20005 DALLAS, TEXAS 75209 WASHINGTON, D. C. 20036 Falls Church, Va. 22042 (202) 296-2722 (214) 631 -8360 Member dFCOE Member AFCCE Member AFCCE Member AFCCE

SILLIMAN, MOFFET STEEL, ANDRUS & ADAIR HAMMETT & EDISON, INC. & KOWALSKI 2029 K Street, N.W. CONSULTING ENGINEERS JOHN B. HEFFELFINGER 711 14th St., N.W. Washington, D.C. 20008 Radio 0 Television Republic 7 -6646 (301) 827 -8725 Box 68, International Airport 9208 Wyoming Pl. Hiland 4 -7010 (301) 384 -5374 Washington, D. C. 20005 San Francisco, California 94128 (202)223 -4884 14151 342 -5208 Member AFCCE KANSAS CITY, MISSOURI 64114 Member .1 ECCE Member AFCCE

VIR N. JAMES JULES COHEN CARL E. SMITH E. Munn, Jr., CONSULTING RADIO ENGINEERS Harold & ASSOCIATES CONSULTING RADIO ENGINEERS Applications and Field Engineering & Associates, Inc. 8200 Snoweille Road Computerized Frequency Surveys Suite 400 345 Colorado Blvd. -80206 Broadcast Engineering Consultants M N W., 1730 St, 6593707 Cleveland, Ohio 44141 (303) 333 -5562 Box 220 Washington, D. C. 20036 Phone: 216 -526.-4386 DENVER, COLORADO Coldwater, Michigan 49036 Member AFCCE Member AFCCE Member AFCCE Phone: 517 -278 -7339

ROSNER TELEVISION JOHN H. MULLANEY MERL SAXON HATFIELD & DAWSON CONSULTING RADIO ENGINEERS SYSTEMS CONSULTING RADIO ENGINEER Consulting Engineers CONSULTING I ENGINEERING 9616 Pinkney Court 622 Hoskins Street Broadcast and Communications 250 West 57th Street Potomac, Maryland 20854 906 -36th Ave. New York, New York Lufkin. Texas 75901 10019 301 - 299 -3900 Seattle, Washington 98122 1212' 246 -3967 Member AFCCE 634 -9558 632 -2821 (206) 324 -7860

JOHN F. X. BROWNE Midwest Engineering DAWKINS ESPY P. H. LEE ASSOCIATES, INC. & INC. Associates Consulting Radio Engineers Over 36 Years in Communications ASSOCIATES, And Broadcast Engineering TELECOMMUNICATIONS Consulting Engineers Applications /Field Engineering AM -FM -TV Frequency Measurements CONSULTANTS /ENGINEERS F. W. Hannel, P.E. PA. A,. 3127- Olympic Station 90212 P.O. Box 1575 25 West Long Lake Road BSEE; MSEE BEVERLY HILLS, CALIF. 7304 N. Oxford, Peoria, III. Thousand Oaks, Calif. 91360 61614 (213) 272.3344 BLOOMFIELD HILLS, MICH. 48013 (309) 691.3426 (805) 492-5055 (213)889.7769 Tel (313) 642 -6226 TWX (810) 232 -1663 Member AFCCE

RALPH E. EVANS ASSOCS. Consulting Telecommunications Engineers AM-FM-TV- CATV -ITFS 3500 North Sherman Blvd. MILWAUKEE, WISCONSIN 53216 Service Directory Phone: (414) 442 -4210 Member AFCCE

COMMERCIAL RADIO CAMBRIDGE CRYSTALS CABLEDATA SPOT YOUR FIRM'S NAME HERE MONITORING CO. PRECISION FREQUENCY ro Be Seen by 120,000 Readers - PRECISION FREQUENCY MEASURING SERVICE Accounts Receivable. among them, the decision making Sta- MEASUREMENTS, AM -FM -TV tion owners and managers, chief engi- SPECIALISTS FOR AM -FM -TV Data Processing for neers for Monitors Repaired & Certified and technicians- applicants am Im tv and facsimile facilities. 103 S. Market St. 445 Concord Ave. Cable Television. Lee's Summit, Mo. 64063 Cambridge. Mass. 02138 '1970 Readership Survey showing 3.2 PO Bo. 13040 Sacramento. Ca 95813 Phone (816) 524.3777 Phone 16171 876 -2810 readers copy. 1916) 441.4760 per No.1, Alaska -Seeks ch. 12, rebroadcasting KFAR- 053811 and Glen Robbins (CAC- 05382), all Ohio: Add 05190): East Pierce county (CAC -05191): Fircre,t TV and KTVF Fairbanks, Alaska ( BPTTV-5360). WYTV, WKBN -TV, WFMJ -TV Youngstown, Ohio. (CAC- 05192): Fife (CAC -05193): Sumner (CAC - Ann. July 25. Claremore Cable Television, l'or Claremore, Okla. 05194): Milton (CAC -05195): Puyallup (CAC- 05196) Northern Television Inc.. Pipeline Pumping Station (CAC -05385): Add KBMA -TV Kansas City, Mo. and and South King county (CAC -05197). all Washington. No.12, Alaska -Seeks ch. 12. rebroadcasting KTVF delete KXTX -TV Dallas. St. Joseph township, Adams township and New and KFAR -TV Fairbanks, Alaska (BPTTV -5355). Oregon Cablevision. for Dallas, Ore. (CAC- 05362): Haven, Ind. - Application by Citizens Cable of Allen Ann. July 17. Requests certification of existing operations. County for certificates of compliance to add WKBD- Lemhi T.V. Corp.. Salmon, Idaho TV Detroit. dismissed at request of applicant (CAC - -Seeks ch. 59. Charles TV Cable System, for Avis (CAC- 05368). rebroadcasting KXLF -TV Butte. Mont. (BPTT 05178-80). Action July 22. -2884). Pine Creek township (CAC -05369). Porter township Ann. July 23. (CAC -05370). Watson township (CAC -05371) and Louisville, Ky. -FCC granted application of River Western Communications. Ely and McGill, Nev.- Dunnstable township (CAC- 05372). all Pennsylvania: City Cable TV for certificate of compliance to begin Seeks ch. 58, rebroadcasting KORK -TV Las Vegas Add WNEW -TV, WOR -TV, WPIX New York. service in Louisville. River City proposed to carry (BPTT- 2885). Ann. July 23. WAVE -TV, WHAS -TV. WLKY -TV, WDRB -TV, Danville Cablevision Co., for Danville, Va. (CAC - WKPC -TV und WKMJ Louisville. WTTV Brooks Resources Corp., Black Washington; Butte Ranch, Ore. - 05360): Add WTTG, WDCA -TV Bloomington. Ind., and WXIX -TV Newport, Ky. Seeks ch. 64. rebroadcasting Portland, Va. KOIN -TV Ore. WRET -TV Charlotte and for Pittsylvania county. Louisville is 38th major TV market. System requested (BPT- 2882). Ann. July 17. (CAC -05361): Requests certification of existing opera- waiver to carry WGN -TV Chicago in place of WXIX- tions to add WTTG and WDCA -TV. Washington: TV Newport. FCC said River City had presented no WRET -TV Charlotte. N.C. Actions evidence or arguments to justify waiver. It pointed out Teleprompter of Fairmont, for Fairmont, W. Va. that rules did not refer to ability to receive quality sig- KO7NN Clover Passage coastal area. Alaska - (CAC -05391): Requests certification of existing opera - nal off-the -air. FCC noted that River City's original Broadcast Bureau granted CP for new translator, tions and to add WK BF -TV Cleveland; W U AB Lorain: proposal of carriage of WXIX -TV was permissible and, rebroadcasting CFTK -TV Prince Rupert. B.C. via WJAN Canton. all Ohio; WTTG Washington. in event system reapplied to carry that signal, it would translator K12GE (BPTTV -5300). Action July 2. issue appropriate certificate of compliance. Action Valley Cable Vision. 80 Great Hill Rd., Seymour, July 23 K79AH International Falls, Minn. -Broadcast Conn. 06483. for Bethany. Conn. (CAC- 05373): Bureau granted CP for translator to change via WHNB -TV New Britain: WFSB -TV. WHCT -TV, Other actions BPTT-2808 Kabetogama. Minn.: change frequency WEDH Hanford: WTNH New Haven: WATR-TV from ch. 79 to ch. 59 and change call letters to K59AQ Waterbury: WEDW Bridgeport, all Connecticut; Meadville, Pa. -FCC rejected supplement to peti- (BPTT- 2813). Action July 14. WCBSTV, WNBC -TV, WNEW -TV. WOR -TV, tion for waiver of nonduplication rules by Meadville K82A1 International Falls. Minn. -Granted CP for WABC -TV, WPIX. WNYC-TV New York; WNET Master Antenna. Request had been opposed by Great Newark; Paterson; all New Lakes Communications, licensee of WICU Erie, translator to change via BPTT-281 1 Kabetogama. WXTV WNJU -TV Linden, -TV Minn.; change frequency from ch. 82 to ch. 57 and Jersey. Pa. Commission also vacated its June 24 stay of decision denying waiver to cable operator. Decision change call letters to K57AN (BPTT- 2816). Action Warner Cable of Winter Haven, for Lake Alfred, be- comes effective upon release of current order, and re- July 14. Flu. (CAC -05386): Requests certification of existing quires Meadville to operations. system provide WICU -TV with KO61L Conrad. Mont. - Broadcast Bureau granted protection against duplication of network programing CP new for translator. rebroadcasting CFCN OkeAirCo Inc.. for Okeechobee county. Fla. (CAC - on its system by WFMJ -TV Youngstown. Ohio. Ac- Lethbridge, Alberta. via translator K76AG (BPT- 01390): Add WTOG St. Petersburg; WTVJ Miami; tion July 16. TV- 5315). Action July 9. WSWB -TV Orlando. all Florida. Wilkes Barre- Scranton, Pa. -FCC denied petition K76BM Fillmore, Utah - Broadcast Bureau granted Peninsula Cablevision Corp., for Redington Beach by NEP Communications, WNEP -TV Scranton and CP for translator to change frequency from ch. 76 to (CAC -04934) and North Redington Beach (CAC - WBRE -TV, WBRE -TV, Wilkes Barre, for stay of new ch. 64: operate via KO6DH Scipio and Holden, Utah: 04935). both Florida: Delete WXLT -TV Sarasota, Fla. cable TV nonduplication rules as they apply to Wilkes and change call letters to K64AM (BPTT- 2872). Ac- Barre- Scranton TV market. Petitioners said if rules tion July II. Fort Cablevision. for Fort Scott, Kan. (CAC - 05389): Requests certification of existing operations. were not stayed while FCC considered pending petitions for special relief. stations would suffer loss of Cable TV of Acadiana, for Eunice, La. (CAC - over 20% of average viewing audiences and corres- 05384): Add WRBT Baton Rouge. ponding loss of total revenue. They said that under Telecable Communications Corp.. Box 5830, new rules which base station's nonduplication protec- Cable Baltimore, Md. 21208. for Trappe. Md. (CAC- 05365): tion on its 35-mile specified zone measured from city WBOC -TV. WCPB Salisbury, Md.: WRC -TV. WTTG. of license, their signals would be deleted in com- WMAL -TV. WTOP -TV, WDCA -TV Washington: munities in which they previously received protection Applications WBAL -TV. WMAR -TV. WJZ -TV. WMPB Baltimore. under old rules which based protection on station's predicted contour. FCC said claim that over Following operators of cable TV systems requested Warner Cable of Atchison County. for Rock Port. 20% or viewing audience and corresponding certificates of compliance. FCC announced (stations Mo. (CAC- 05387): Requests certification of existing amount of adver- listed are TV signals proposed for carriage): operations. tising revenues would be irrevocably lost without stay was highly conjectural, and it was not persuaded that Priv -O -Line Cable TV. for Safford. (CAC- 05375). Ken -Ton Cablevision. 1500 Liberty Bank Bldg.. irreparable injury would occur, if at all. before FCC Pima (CAC- 05376), Thatcher. (CAC -05377) and Buffalo, N.Y. 14202. for Tonawanda (CAC- 05366) could consider merits of petitioners' pending request Graham county (CAC -05378). all Arizona: Requests and Kenmore (CAC -05367), both New York: WGR- for special relief. Action July 22. certification of existing operations and to add KZAZ TV, WBEN -TV, WKBW -TV. WUTV, WNED -TV Wilkesboro, Wilkesboro Nogales. Ariz. Buffalo. N.Y.; CBLT. CFTO -TV. CBLFT, CICA-TV North and Wilkes county, N.C. -FCC granted petitions by WKBC Cablevision Richey Cable. 6501 E. Dreyfus. Scottsdale. Ariz. Toronto. for waivers of signal carriage rules to permit it to add 85254, for St. Johns. Ariz. (CAC- 05374): KTVK. WRET -TV Charlotte. N.C.. to its systems at North KPHO -TV. KAET, KOOL -TV Phoenix: KTAR -TV Certification actions Wilkesboro. Wilkesboro and unincorporated portions Mesa; KVOA-TV. KGUN -TV. KOLD -TV Tucson, all of Wilkes county adjacent to Wilkesboro and North Arizona. CATV Bureau granted following operators of cable TV systems certificates of compliance: Diversified Wilkesboro. Three systems, located in Hickory. N.C., Kearby Cable Co., 511 W. Main St.. Walnut Ridge, Communications. Norway. Me. (CAC- 05241R): smaller TV market, have been authorized to carry Ar.. 72476. l'or Portia. Ark.. (CAC -05383): WREC- Johnstown Cable TV. Brownstown. borough (CAC- WHKY -TV Hickory. WXII. 'WUNL -TV Winston - TV, WMC -TV, WHBQ -TV. WKNO -TV Memphis: 02111); Conenaugh township (CAC -02112): Franklin Salem. WBTV, WSOC -TV Charlotte. WGHP -TV KAIT -TV Jonesboro. Ark.: KFVS -TV Cape. Girar- borough (CAC02113): Ferndale borough (CAC - High Point, N.C.: WJHL -TV Johnson City. WKPT- deau. Mo.: KARK -TV Little Rock. Ark. 02114): Dale borough (CAC- 02115): Upper Yoder TV Kingsport, Tenn.: and WCYB -TV Bristol. Va. township Cablevision asserted that although communities to he Peninsula Cable Television Corp. of San Mateo, for (CAC- 02116): Lower Yoder township served were in WHKY -TV's specified zone. com- San Mateo (CAC -05392); Brisbane Cable TV. for (CAC -02117): Westmont borough (CAC- 02118): munities were situated beyond predicted Grade B con- Brisbane (CAC -05393): Peninsula TV Power, for Sun- Southmont borough (CAC -02119): Benson borough tour of WHKY -TV. Even WHKY-TV had recognized nyvale (CAC -05394) and Vista Grande Cablevision. (CAC -02120): Stonycreek township (CAC-02121I: Richland township (CAC -02122): borough that carriage via cable would make its signal available for Daly City (CAC -05395) and Broadmoor (CAC - Geistown to communities not normally able to view WHKY -TV. 05396). all California: Delete KTLA Los Angeles and (CAC -02123): Lorain borough (CAC -02124) and In this regard. Cablevision referred to add KMUV -TV Sacramento, Calif. West Taylor township (CAC-02125). all Pennsylvania: agreement in Imperial Cable TV. Imperial. Neb. (CAC- 04647): Fre- which it agreed to carry WHKY -TV and station agreed Teleprompter of Twentyninc Palms, for Twen- derick Cablevision, unincorporated areas of Frederick that Cablevision could carry "any number of addi- tynine Palms Marine Base. Calif. (CAC- 05390): Re- county. Md. (CAC -049381: Master Cable Cable TV tional broadcast signals." Since WHKY -TV could not quests certification of existing operations. Systems. Seattle (CAC -04943): Community Telecable be harmed by waiver. but could only benefit from Shasta Cable TV. for Weed, Calif. (CAC- 05388): of Seattle. Seattle (CAC -049441: Chattahmtchee Cable Cablevision's operations. FCC concluded that grant of Add KTXL Sacramento. Calif.: KTVU Oakland. Communications. unineorp. areas of northeastern por- Cablevision's request would serve public interest. Ac- tion Calif.; KPIX, KBHK -TV San Francisco. tion or Cobb county. Ga. (CAC -04994): St. Landry July 8.

Cable TV. Opelousas (CAC -05117) and wards 1 and 5 Newchannels Corp., 1030 James St., Syracuse. N.Y. of St. Landry parish (CAC -05118). both Louisiana: Rulemaking 13203, for village of Waterford (CAC -05363) and town Beech Creek TV Cable Systems. of Waterford (CAC -05364), both New York: WTEN, Beech Creek borough FCC canceled March 31. 1977. date by which all (CAC -05140): Liberty township WAST Albany; WRGB, WMHT Schenectady; WOR- (CAC -05141) and major market cable systems in existence prior to Beech Creek township (CAC -05142), all Pennsyl- TV, WPIX New York. all New York and WSBK -TV March 31, 1972. must reconstruct in order to be in Boston. vania; Mount Vernon Cablevision. Mount Vernon. compliance with channel capacity and access provi- Ohio (CAC -05153): TV Cable Systems. Cambridge. sions of FCC rules. Requirements have been sus- Community - TCI of Ohio, for Yorkville (CAC Ohio (CAC -05162): Cable TV Puget Sound. Greater pended pending outcome of rulemaking to consider 05379), Tiltonsville (CAC- 05380). Rayland (CAC- West Pierce county (CAC -05189): Peninsula (CAC- possible alternatives to 1977 deadline. Action July 7.

Broadcasting Aug 4 1975 58 Classified Advertising

RADIO Help Wanted Announcers Help Wanted Technical Radio as a career? Willing to learn all lacets of Chief Engineer for group owned New York State AM radio? Married persons preferred. First ticket required. directional and FM. Desire individual with directional If interested contact program director, Doc Devore, antenna knowledge and ability to work with staff. Wanted Management KPOW, Box 968, Powell. WY 82435. An Equal Oppor- Degree desirable, first phone necessary. Salary com- Help tunity Employer. mensurate with qualifications. Reply in confidence. Excellent sales /station management opportunities Equal Opportunity Employer MIF. Box G -171, BROAD- for outstanding account executives and managers. Announcer for aggressive MOR music station in CASTING. Pay, commensurate with performance. beautiful vacatonland where there are no big city promotions Midwest Drake programed Stereo operation in dual Box G -133, BROADCASTING. problems. Require conversational DJ format and more than three years experience. No beginners. Midwest city market needs an operations engineer who can in and Must un- San Diego, general sales manager for top rated "FM" applicants only. Contact Charlie Persons, KVBR, pull weight production programing. midwest location; lots rocker. Must have current advertising experience in Brainerd. MN 56401. derstand automation and audio, has top equipment, all new. medium or major market. Excellent base plus bonus of recreation areas, station person who has drive and is and benefits. All replies confidential. Box G -185, Cape Cod 50,000 watt Stereo, wants mature person Salary open to qualified BROADCASTING. BROADCASTING. with super commercial production, excellent news self- starter. Box H -24, reading ability capable of working with limited talk, Opening for bright, aggressive experienced chief. Step up - to sales management. Western Pennsyl- proven all gold MOR format. Send tape & resume to Must have knowledge in both AM & FM. Salary open. vania MOR looking for aggressive salespeople who Herb Andrews, WCIB. Falmouth, MA 02540. Rish Wood, KINT, 915- 779 -6454, Post Office Box can handle and service a list. Must be able to direct Call 10243, El Paso. TX, 79993. and motivate 3 man staff. This is an excellent oppor- WHYN, Springfield. Massachusetts, looking for part tunity for the right individual. Resume and billing track time AM rock /FM easy listening announcer. Flexible Texas FM needs chief with solid background in con- record to Box H -28, BROADCASTING. hours most applicable to college student or other struction and automation. Air experience too. We're within driving distance. TV booth work also available. Resume to Managers wanted. Sales- oriented manager with ex- young, very progressive professionals. Send tape and resume to Robert R. Charest, Program TX 76801. will earn commensurate with ability to in- KLSN, 300 North Main, Brownwood, perience Director, WHYN, Springfield, MA. Box crease sales. Community Service Broadcasting, Progressive small market (16.000) Texas station 1209. Mt. Vernon. IL 62864. Florida coastal MOR station has opening for per- needs good maintenance engineer. Some announcing sonality morning person who wants above average preferred but not absolutely necessary. Good equip- pay and great place to live. Big growth market with ment in growing market. Clint Formby. owner, KPAN stable economy. Opportunity for advancement. No AM /FM, Hereford, TX, 79045. Help Wanted Sales floaters. Must be able to attract and hold majority audience which has made this station leader for past 25 Account Executive. Illinois Medium Market We are years. Shift 6 -9 AM and 1 I -1:30 PM Monday through male looking for an aggressive sales executive, or Saturday. Plus hour production daily. Send tape and market that is ready to move up. Our female, in small resume with required starting salary to Bob Haa, Help Wanted News fringe benefits and a chance to make company offers WIRA. Fort Pierce, FL, Equal Opportunity Employer. money. Equal Opportunity Employer. Send resume. Hudson Valley AM -FM seeking experienced news re- sales history to Box H -13, BROADCASTING. porter. Minimum 1 -year experience in commercial Help Wanted. We are Country Western No. 1 in a 6 radio news. EOE. Send tape, resume, references, sal- Sales Representative. with experience and a proven station market. We are ready to hire two people. One ary requirements to Bill Schweizer. WGNY -WFMN, PO broadcast advertising sales record for top ten east must be experienced in all phases of radio; DJ, sales. Box 591, Newburgh, NY 12550. coast major market radio station, preferably with col- production. This person will be Program Director lege degree or equivalent work experience. Must be When he/she proves themself he/she will become New Jersey Shore - Full time newsperson. Challeng- self starter and highly motivated. An Equal Oppor- assistant manager. Second person can be a little less ing job at leading AM -FM in area. Strong writing and tunity Employer M /F. Send resumes to Box H -52. experienced but must be able to do good air shift, delivery. Immediate opening. Rush resume and tape BROADCASTING. sales, and eager to learn. Starting salary will depend to WMID/WGRF, P.O. Box 113, Atlantic City, NJ. Equal on ability but the right person can go far with us. We Opportunity Employer. Aggressive station looking for salesperson who will not consider drifters. drunks. Both people must be wants to move up to large market or who wants to honest, sincere, neat, and have desire to make money News Director needed by WOBM; Toms River, N.J. leave the big city to bring up family in a beautiful and work in pleasant atmosphere. II you think you 14% of Our week is news -5 full -timers. stringers, UPI vacationland where there are no big city problems. qualify contact Vernon Arnold, Manager, Vice Presi- Audio. and a strong commitment to local news 24 Midwest applicants only. Contact Charlie Persons, dent. WJEM. Valdosta, GA. 912-242-1565. hours a day. News experience and references will be KVBR, Brainerd MN 56401. thoroughly checked. Call Paul Most 201- 269 -0927. Good staff announcer for early morning & noon shift. Equal Opportunity Employer. Immediate Opening. Wanted Experienced dynamic MOR -Easy listening music. No jock. Interested in digger. - Indiana AM & FM station, Newsperson. Up sound, good writer and good salesperson South Central Mrs. Moena E. Sadler, WKAY, sales on commission. of bright weathercast. Write only. Tom No. 1 in market. Established account list. excellent op- Also capable Glasgow. KY. 42141, 502- 651 -2141. portunity and employee benefits. Great community of Becherer, News Director, W WJ.622 Lafayette, Detroit. 30,000 to live in. Send resume to WCSI Radio Station. MOR contemporary adult, AM needs bright, 11, News Director - Dig, gather. and Attn. Mike Bova, Jr., Box 709, Columbus, IN 47201. Opening August knowledgeable announcer. Resume, tape to Glenn write contemporary local news. Growing suburban Sales Director with excellent sales background. Only Gleixner, WNNJ. Newton, NJ 07860. station -New York State. Salary commensurate with aggressive person with strong sales need apply. experience. Equal Opportunity Employer. Cali References required. Contact Betty Smith, WJIZ Combo announcer- newsperson with third ticket. Pro 716- 637 -3930. Radio. P.O. Box 545, Albany, GA 31702. No phone only. Non -personality good music station. 40 hour for 100,000 watt public FM sta- calls. week. AFTRA shop. Tape, resume, salary requrtements News Coordinator to Program Director, WROW, 341 Northern Boule- tion. Will train and supervise news personnel and Market leader needs self- starting salesperson ex- vard. Albany, NY 12204. No phone calls. Equal Oppor- teach one Broadcasting course. Must have MA. Apply perienced in RAB sales materials. Good ideas pro- tunity Employer. by August 8 to: Rollie Stadlman, Director of Radio. duce lasting accounts on station with terrific track Northwest Missouri State University. Maryville, MO. Employer. record of performance. Start S10- 15,000. Send Mature MOR announcer: CBS MOR /Contemporary 64468. Equal Opportunity resume to Jim Colston, WROV, Roanoke, VA. station in 100,000 plus market. Seeking announcer for afternoon drive program. Two years experience Sales representative for solid area accounts. Some preferred. Excellent benefits. Rush resume and 7'6 Base. & announcing /production. copy too. commission !PS lape with commercial delivery and MOR format to Help Wanted Programing, 402 E.O.E./ benef its. Contact Ron Swanson -463 -1314. Program Director, Radio Station WSOY, P.O. Box Production, Others M.F. 2250. Decatur, IL 62526. Pro -Sales Representative wanted -Add to your exist Midwest Drake programed Stereo operation in dual ing product lines -to call on Radio -TV stations. adver- Small progressive Ohio market needs evening C &W city market needs an operations engineer who can lake. tising agencies and direct accounts, with a quality line personality. Pleasant community near tourist pull weight in production and programing. Must un- of audio products. We are a well -established produc- WSRW AM FM. Hillsboro, OH. derstand automation and audio, midwest location, lots tion organization offering a broad -based comprehen- of recreation areas, station has top equipment. all new. sive pay plan. Order takers need not apply. Contact L. Opening -Announcer for Production & PBP Sports. Salary open to qualified person who has drive and is Daniel Flynn at 617-879-2430. Call collect. Good positon. 314 -586 -8577. self -starter. Box H -24, BROADCASTING.

Broadcasung Aug 4 1975 59 Help Wanted Programing, Situations Wanted Sales Situations Wanted Production, Others Continued Continued Announcers Continued

Two openings. Need Program Director and Produc- Newspaper Account Executive desires to return to Young man seeks position in T8O or broadcasting. must 1 tion Manager. Both have extensive announcing broadcasting. year commercial, 4 years non-com - Resume upon request. Contact Chris Bardo. 2633 experience. One play -by -play. Professionals only mercial experience. University graduate, excellent Shenandoah. St. Louis, MO 63104. please. Texas background preferred. Good pay - ex- pbp, sales or sales /sports desired. Box H -46, BROAD cellent benefits - good opportunity. Send tape and CASTING. 3 year radio man seeks stable announcer or an- resume to Dudley Waller. KEBE /KOOI Radio, P.O. Box nouncer /sales position. Available now. Bill Smith 1648, Jacksonville. TX. 75766. Phone Douglas Wick, 1015A Cherry, Oshkosh, WI, 54901, 516- 731 -6168. AC214 -586 -2211. 414 -233.7498. Young, aggressive, experienced salesman eager to relocate in small /medium market. Looking for slot at a rocker. Currently parttime at a Attention experienced country music Program Direc- College degree Radio /TV /Journalism, 3rd, adept in station in the lop ten. College graduate. 3rd. Available tors: We now have an opening, good salary, excellent news. sports, play -by -play also. anytime. Bob Farley, 85 -04 253 Street, Bellerose, NY fringe benefits, multi -station owner affording plenty of 11426 212- 347 -3943. chance for advancement. Please send telescoped First phone, 3 years experience. Prefer sales but will tape and resume to WWVA Radio. 1015 Main Street. do all Phone Doug Hamby 502 -683 -0747. Rock lock! AM /FM formats. Hard worker! Available Wheeling, WV 26003. An Equal Opportunity now! Jeff Golden, 714-583-8552, 5413 Brockbank, Employer. San Diego. CA 921 15.

Mid -America University of 7.000 students needs ver- Wanted: Contemporary MOR or Top 40. Experienced. satile, energetic, imaginative TV -radio news Box 71, Park Forest, IL 60466. specialist. TV experience desired. Must have initiative. Situations Wanted Announcers mature judgment, ability to work with administrators. Sportscaster. 4 yrs. Basketball PBP for metro N.Y. ED. faculty, staff and students in developing timely TV and FM. Can do others. Third endorsed. College grad with Dependable first looking radio news reports to area electronic media. Salary asst. PO with for Top 40/ BBA. Seek small market. Bill Soya. 329 Palmer Ter- rock position. Not afraid to work. Box G -135, BROAD- race. range: 58.500 to 510.000. Send resume to: Director of Mamaroneck. NY 10543. 914-698-4826. Information and Public Services, Murray State Univer- CASTING. 1st phone C.I.E. grad. 6 yrs. soul exp. Baltimore sity, Murray, KY 42071. or DC. Versatile 6 year pro desiring medium to major over- Use my sting for your thing. Mosquito, 4907 Challedon night. Top 40 /hit progressive. Single. 22. 3rd, will Ohio public radio station seeks a qualified applicant Rd., B -1. Baltimore 21207. 301 -448 -1822. reloacte. 203 -397 -1813, Box G -183, BROADCAST- for radio production manager to begin September 1, ING. Minority employee of major market station seeking 1975. Production of local programing of cultural, smaller market air position. P. Chin, Lorain, Apt. educational and /or informational interest. Annual sal- 20000 Hats, l wear many. Currently 50.000 market commer- 1 -526, Cleve. OH, 216- 333 -5076. ary of $9,900. Experienced in all phases of radio pro- cial announcer with full production /music programing duction. B.A. and third FCC license with broad- class responsibilities. Married pro, with family, fully ex- First phone announcer-DJ. Mature, sober, middle - cast endorsement required: MA. desirable. Submit perienced all broadcast operations. Let'sr talk a leng- age pro. Excellent ratings. Award winning farm direc- audition tape in to resume to: Dr. Ernest addition thy relationship. Box G -202, BROADCASTING. tor. Have TV experience Phone 405- 224 -7384 after Phelps, Director of Telecommunications. Miami 6:30 PM CDT. Write P.O. Box 951. Chickasha. OK, University. Oxford. OH 45056. An Equal Opportunity Once upon a time there was a town inhabited by 73018. Employer. grumpy, grouchy folks who haled to wake up. Then, one day, a friendly morning man arrived. He was con - Female DJ into music, good boardwork and produc- sistantly warm, often funny and very versatile. Soon tion. 3rd endorsed. AA in radio broadcasting. 3 years everyone began listening and smiling, especially the air experience in free form. progressive rock. blues, DJ (his ratings were super!). Make your town a happy jazz, C&W, MOR formats. Will relocate. Denise Tow, Situations Wanted Management one. Write today. Personality Top -40's. California 16302 Candlelight, Whittier. CA, 90604. preferred. Box H -1, BROADCASTING. 213-943 -1522.

Hire the Vet! Bach to Rock, sold and taught. 40 year Profit conscious, problem solver, strong sales DJ, 3rd phone, tight board, good news and commercials. ready now, anywhere. Box 145, old family man with mature voice, 14 yr. track record, achievement. Young broadcaster seeks GM position BROADCAST- ING. prefer morning man. sales in medium or major market, in small /medium market. Prefer SE coastal location. or preferred. Dependable. Richard Box G -154, BROADCASTING. Gulf Midwest Giles. Versatile, 3rd phone, experienced, 22, B.A. MOR, talk. 701 E. Lafayette. Ionia, MI, 48846. Successful major market programmer would like to news. Tight production, ad copy, sales. Can wear many hats. Prefer N.Y., Phila. 13 years! Loves smallish markets. Prefer mornings. return to small to medium market in management. L.A., and small surround- ing markets. 215- -4231. Box H -7, BROADCAST- Consider management. Reasonable. Available now! Prefer station with underdeveloped potential. Over 10 382 ING. Lin Key, Box 1621, Paso Robles, CA. 93446. yrs. experience. Will increase revenue through creative leadership. Thorough knowledge FCC 805-238-4648. of Regula- Stop Unemployment! A talented pro is very available. tions. sales, engineering. Able to motivate. Desire per- Please hurry! I have no food! Box H -8. BROADCAST- Colorado calling experienced Country, rock, MOR manent home in Southeast. Box G BROADCAST- -173, ING. jock wants to work for you. 303-986-0501. William ING. Prentice. (I do everything) 6 -9 personality, great copy. outs Christian experience includes management, sales. tending production, and top salesman. Third phone 1st Phone, BS Business, radio experience, announc- programing. Box G -178, BROADCASTING. with experience. Married. BA, want radio, or TV job in ing, copywriting. programing, production. Will relo- Carolinas. I'm a bargain. Box H -19, BROADCASTING. cate. Jim 513- 825 -2430. OM. Sales expert. I lead, train, motivate, sell. Builder of organizations. Creative programmer. Mountain Morning communicator. Currently No. 1 rated morn- D.J. 3rd endorsed, 3 years experience. college gra- climber, shirt sleeved. Combat experienced with 21V ing show in medium market, also 4 years as chief duate, prefers tight, Top 40, Contemporary F.M. Television. Serendipithist. Oustandingly professional. engineer, 2 years as news director. and 2 years as Rocker. Good tapes, will relocate. Call evenings. Norm Box H -9. BROADCASTING. communicator. Married, 1st phone, stable, let's talk, 305 -721 -0582. resume, air, and photo from Box H -31, BROADCAST- Medium market general management. Strong sales, ING. Willing to work hard, good voice, original and witty sales management background large, small markets. production. will relocate. Give me a break. Randy RAB CRMC. Programing, production experience. First Experienced PD, MD, DJ in one of most respected Throop, 906 West Seventh, Hastings, NE, 68901. class license. University graduate. 33. Currently GSM medium markets in U.S. Have done morning per- 402 -463 -9724. Colorado AM. Robert Whittlesey, 2912 East 5th, sonality show, reported to trades. Prefer Southeast. Denver. CO 80206. Box H -33, BROADCASTING. First phone announcer, news, sales, seeks challenging small market opportunity, western U.S. Shift plus Talented female seeks first opportunity. Profes- sales, production. 24, good voice, good ideas. Paul sionally trained. 3rd phone, tight board, excellent Berliner, 255 Grant Ave., San Francisco, CA 94108. music/news. All secretarial skills. 23, single, car. Anx- Situations Wanted Sales ious to work hard. Box H -34, BROADCASTING. Jock, M.D., Newsman, 1'h years experience, 3rd endorsed seeks position in small medium mkt station in Hardworking DJ third phone endorsed, tight board, New Enlgand area only! Extensive record library. Call A "Full Service Broadcaster" in - experienced sales experienced. Looking for break. Will travel. Box H -39, Dave Macaulay, 617- 922 -0798 or write to 6 Willow marketing- management. pro- Extensive programing, BROADCASTING. St., Beverly, MA, 01915. duction background. Award winning play -by -play First phone. Desires sales, combined with heavy 3rd phone, endorsed, college training, some ex- DJ 11/2 yrs experience seeks position with small to sports schedule, leading to additional responsibilities, perience, go anywhere. Box H -49, BROADCASTING. medium market station. 3rd endorsed. Steve Demchik, at medium market radio or TV. S250 minimum. Your 624 W. Lafayette, Norristown, Pa. 19401, 215 -279- full particulars accorded immediate reply. Box H -4, Praise God! Christian jock looking to serve the Lord 0362. BROADCASTING. and grow in like setting. Three years exp. at one sta lion; easy. MOR, rock and progressive shifts. Married, Will do excellent Job for you as DJ, newsman, writer. Boss says I'm his best salesman ever. Ready for big- willing to relocate as the Spirit directs. Resume, et al Contact Bob Jacobs. 26 University Place, Port ger market. SM duties. Box H -11, BROADCASTING. on request. Box H -54, BROADCASTING. Chester. NY, 10573. Phone 914- 939-5714.

Broadcasting Aug 4 1975 80 Situations Wanted Announcers TELEVISION Help Wanted News Continued Continued

First phone, seven years experience, 5 years last Investigative Reporter for top rated major northeast employer, progressive or Top 40 on West Coast, will Help Wanted Management station heavy Journalistic background. Selimotivation relocate. Call 1- 702 -648 -1832. and film production talent a necessity. An Equal Op- Station Manager. El Paso, Texas. New PBS station portunity Employer. Box H -15, BROADCASTING. Over 15 years show business: Europe, Canada. has const. permit. Experienced, creative manager needed get America. Third endorsed. Award winning voice. Dallas. to help station on the air and thereafter. In- News producer large eastern market must be strong San Diego markets. Regional agency voice talent. No. terviews now being granted. Employment approx. writer with heavy visual production ability. An Equal Nov. 1975. Mtn. Dr., El one TV show Amarillo. Character voices. Thirty, mar- Write Martin Balk, 140 Shadow Opportunity Employer. Box H -18, BROADCASTING. TX, 79912. ried. Seek major market. Entertainer. J. David Moeller. Paso. 1605 Hillcrest Amarillo, TX. 806-353-4260. Assignment Editor. Midwest Market, Experience Marketing Manager with broadcasting or financial mandatory. Send resume to Box H -32. BROADCAST- Experienced 3rd phone announcer seeks home at background. Work with President of Pay T.V. firm lo- ING. contemp, MOR station, in competitive market. Have cated in N.Y.C. Some travel. Ability to negotiate with background in most aspects of business. Chuck top management. Salary commensurate. Send resume Anchor 6 and 11 PM Florida VHF network affiliate. 507-747-2774. to TeleMation Program Services, 50 East 42nd St.. immediate opening, experience required. Equal Op- N.Y., NY 10017. portunity Employer. Send resume and salary requn- Announcer -Writer, 25 years experience radio and TV. ments to Box H -56. BROADCASTING. News, commercials, interviews, Interested New Jersey, New England. Exc. references. Carver. 2233 Help Wanted Sales Windsor Ave.. Youngstown, OH. Help Wanted Programing, Sales Research Director for Florida TV station. Sta- Production, Others First phone Top ratings, top markets. 20 years, all for- tion, rep or agency experience desirable. Familiarity mats. Play by play. Melton, 35758 Ivy, Yucuipa. CA. with syndicated research necessary. Excellent oppor- Experienced TV -Radio oriented professional to head 714- 797 -9886. tunity with group owned station. Equal Opportunity major northeast University News -Media Relations of- Employer. MIF. Reply to Box H -48. BROADCASTING. fice. Will supervise and train personnel in all media Experienced MOR morning man looking for job with and have major PR input. Must have solid administra- Family man, will relocate. Contact Jim security. tive background; experience in writing, film, vtr pro- 814 -539 or 288.5044. -5704. 814- Help Wanted Technical duction; and media contact ability. Minimum five year experience and college degree. Excellent benefits Heavy RCA VTR & studio camera maintenance and environment. Box H -14, BROADCASTING. Situations Wanted News engineer wanted: Good working conditions with grow - ing Number One rated station in the southeast. Send Production Manager, TV and film. Community PTV, Energetic news reporter /writer. College degree in resume and salary requirements. Box G -169. BROAD- top -50 market. Great Lakes region. Minimum 8 years Radio/TV. Five yrs. experience, 27, married, first, seeks CASTING. experience all phases TV and film production and position in heavy news -oriented market. staff supervision. Equal Opportunity Employer. Send Television antenna specialist Field Service. Appli- 813- 689 -9171. Box H -35. BROADCASTING. full resume including availability. salary required, cant must have an electronics background. We are references. Box H -38, BROADCASTING. Words craftsman, literate reporter. Experience, prepared to train applicant (3 to 6 months) in the fun- awards. News people care about; listen to. Box H -40, damentals of antenna design and fabrication. In addi- Position open: TV producer /director for University BROADCASTING. tion to base salary applicant will receive additional Division of Public Information Office, Mississippi compensation for working at the unusual height as re- State University. Multiple duties involving planning, Highly experienced, fake charge news director. Tired quired to TV antenna installations. Applicant must be scripting. directing. and editing of information proof causes and forced awareness. Seeking solid, ma- willing to travel and be physically fit to climb televi- grams. Possible work with teaching program. Profes- jor- medium market operation. 1st phone, sound ideas, sion towers. Traveling expenses are re- imbursable per sional experience and/or academic background big voice. Consider telephone talkshow, sports, pro- the company's standard policy. Box H -10, BROAD- desired. Contact: H.T. DeKay, Division of Public Infor- graming. Box H -41, BROADCASTING. CASTING. mation, Drawer 5328, MSU, Mississippi State, MS, 39762.601- 325 -5872. Sports Director with excellent PBP, sportscasting, The following positions are available for late August: commentary. Four years. Available in September. Box TV transmitter maintenance technician. First Class H -42, BROADCASTING. license and experience necessary. Two TV studio Situations Wanted Management technicians. First Class license and experience I can still get your audience to sit up and listen News - preferred. Contact Chief Engineer, WNAC -TV. Boston. Profit minded top televiison account executive wants sports reporter. 1 year experience. Rod Morrison, 23 An Equal Opportunity Employer MIF. first management position. Young. Degree. Employed. Harriet Avenue Belmont MA. 617 -484 -2069. Box H -37, BROADCASTING. Expanding television operation requires four (4) Experienced sportscaster. Smooth professional. No engineering staff assistants immediately. Duties in- General Sales Manager Excellent reputation coast to small markets. Jeff, 906 Valley Lane, Lockport, IL clude switching maintenance and assistance inc. coast. Will build your revenue and your people. Box 60441.815- 838.1639. building new facilities. First phone required. Reply via H -50, BROADCASTING. air mail with resume and references to: John Koch, CE. WSVI -TV, Box Y. Christiansted. St. Croix. US Virgin Is- Situations Wanted Programing, lands, 00820. Tel: 809 -773-6579. Situations Wanted Technical Production, Others TV Broadcast Technician. 1st class license; Chief Engineer thoroughly experienced. Looking to minimum 6 months experience in broadcast or pro- move up. Box G -166, BROADCASTING. Program Director: One of the best, creative, a motiva- duction operation. maintenance or repair of commer- tor, positive. Successful at Rock and Country. I'm sta- cial or public TV /radio equipment. S9,432 with shift ble, employed, expensive, and worth it. Box G -191. Situations Wanted News differential. Contact H.S. Hendricks, Atlanta Public BROADCASTING. Schools Personnel, 232 Pryor St., S.W., Atlanta, 30303. Experienced photo -journalist Six years TV newsfilm, Experienced producer/director/writer 16 V years ex- 404 -525 -6505. Applications must be postmarked no three as Chief Photographer. Worked all phases later than August 22 perience. Agency Creative Director - Heavy on sports, newslilm, including processing and quality control. In- News /production. BA in R/TV. Want stable location. quire Box G -7. BROADCASTING. TV Mobile Chief Engineer. Shirtsleeve type. Califor- Box H -44, BROADCASTING. nia's fastest growing mobile company needs fully News Director with network -related experience Experienced Programer, major market jock desires qualified man with PC70's, AVR2's and Ampex 3000. seeks to move to top 25 market as News Director, contemporary Top 40 or FM rocker in competitive Editing experience helpful. Contact Messrs. Stevens Assistant News Director or Producer. Excellent ex- medium or middle market. College grad plus research or Sommer, 714-291-7292. perience/references. Box G -168, BROADCASTING. background. Box H -5a BROADCASTING. 1st license; 1 year Engineer. class minimum ex- Collecting dust at a desk, want fresh air on the street in TV Could you use a young black woman with a Spanish perience broadcast or production operation and in medium or large market. B.S., 4 years experience all maintenance. New color, equipment. 512,108. Contact surname who speaks 18 different languages? I hope phases. Box G -174, BROADCASTING. H.S. Hendricks, Atlanta Public Schools Personnel, 232 not because I could use her job. They (you remember them) say I'm imaginative and resourceful. Creative Pryor St., S.W.. Atlanta, 30303. 404 -525 -6505. Ap- Award -winning reporter /photographer at medium production that gets attention and sells is what we're plications must be postmarked no later than August market affiliate looking for move West Strong on really talking about. Presently employed major market 15. series and features, studio presentations and eyewit- pro seeks other good people with whom to grow. ness format, BA degree, VTR, resume on request. Reply G -190. BROADCASTING. 215-563-1739. Help Wanted News Box Present station changed format. Looking for program Experienced radio reporter (hard news and features) directorship at country formatted station. 815- News anchor, sports and weather for medium size seeks new venue: good local TV newsroom. Top 50 933 -9989. midwest market. Strong on -air performance a must. preferred. Box H -2, BROADCASTING. Send resume and availability. Salary open, request for Major market (Miami, Cleve) contemporary per- audition tape immediately follows receipt of resume. Highly professional and /anchorman seeks reloca- sonality sick of rat race. Wants to settle in small or Looking for more than pretty faces. need involvement. tion. Consider reporter in large market. Box H6, medium market as PD. 703- 323 -5060. Box G -127, BROADCASTING. BROADCASTING.

Broadcasting Aug 4 1975 61 Situations Wanted News Wanted to Buy MISCELLANEOUS Continued Equipment Continued Collectible classics...the 78s of the '305 and '40s. Love by Starlight. reflections by Terri. Flashback for Experienced reporter, assignment editor in top twen- Equipment Wanted: Looking to buy self- supporting news. Quality radio syndication. Details and ty market wants to return to news. Box H -23. BROAD- tower, 200- 250 -300 -350 toot. Immediate availability demo. tape. Lou Dumont, Box H -22, BROADCASTING. CASTING. needed. Call Craig Gosden 213 -553 -3600. Prizes Prizes! Prizes! National brands for promotions, Vorkapitch Cornucopia. Photo -journalist 5 years TV We need used 250, 50, 1 KW, 10 KW AM and FM contests, programing. No barter trade newsfilm, 2 in major market, also editing, processing. transmitter. No junk. Guarantee Radio Supply Corp., or ... better! For fantastic deal, write or phone: Television & Single, B.S., wants to relocate. Resumes. Box H -26, 1314 Iturbide St., Laredo, TX 78040. Radio BROADCASTING. Features, Inc., 166 E. Superior St., Chicago. IL 60611, RCA BTR 118 Remote control. Must be good condi- call collect 312 -944 -3700. Large market anchorman under 30.1 am best Availa- tion. Galen Gilbert, 3537 Wooten, Fort Worth, TX, Time on your hands? I have ble tapes to prove. Box H -45, BROADCASTING. 76133. 817 -292 -7174. clients eager to try direct -response TV ads for profitable products, new News pro. 12 years. Anchor/reporter /producer. Seek Wanted, TV camera crane and sound boom. Send and established, on per- inquiry basis only. Interested combination on air -management medium or major price and specifics. G. Stevens, Video City Inc., 12100 stations please contact Robert Kingwell Advertising, market. Box H -51, BROADCASTING. N.E 16th Ave., North Miami, FL 33161. 127 East Padonia Road, Timonium, MD 21093. 301- 252 -8873. Black Reporter in DC seeking immediate news posi- Wanted: audio production equipment, literature and tion. 5 years experience. BS. Box H -58, BROADCAST- prices for equalizers, filters, and reverb units of all PLACEMENT SERVICE ING. makes accepted until Sept. 1. Send information to Pro- duction Coordinator. GTLC. Elmira College, Elmira, NY Many Top -40, Middle or Road, and Country & Meteorologist, exceptional combination of profes- 14901. Western, jock and news openings available! Rush sionalism and personality, warmth. AMS seal. Box tape and resume to: Air Talent Placement, 1516 Hin- H -59, BROADCASTING. man, Suite 505, Evanston, IL 60201. Want an anchorman who delivers the news FOR SALE EQUIPMENT straightforwardly, is not a "stud.' and will get ratings? INSTRUCTION Box 1223, Northland; Southfield, MI, 48075. San Francisco. FCC license, 6 weeks, night class 12 RCA TR VTR's in Experienced Sports Director. Top credentials in on- -22 color (2) excellent condition, weeks, 9/8175. Results guaranteed. Veterans ap- complete with air and film production work. P.O. Box 177, Yardley, books, spare heads. Low cost highband proved. School of Communications Electronics, 150 PA. 19067. conversions available. Call or write with your offer for Powell Street, 94102. 415- 392 -0194. one or both. Ellis Feinstein, KMED -TV, Medford, OR 97501.503- 773 -7373. No FCC license? Tried every way but the right way? Situations Wanted Programing, It's time for Genn Tech. Home study. Free catalog. Production, Others Transmitter parts. 12.000 spare parts and tubes for 5540 Hollywood Blvd.. Hollywood, CA 90028. RCA TT5OAH transmitter. Complete list available. Director-seeking production position. 12 years, all Contact Wayne Seacat. WGAL -TV, Lincoln Highway KiiS Radio's Broadcasting Workshop for Profes- phases TV production Heavy in news, public affairs West, Lancaster, PA 17604. Ph 717-393-5851. sional DJ & News training. Both in studio and on -air and commercials. BA in R /TV. Emmy awards. Hard training. Write: KiiS 8560 Sunset Blvd., Los Angeles. worker. In SE, but relocation no problem. Available Mint condition 7 channel IGM all carousel automation now. Let's get together. Box G -182. BROADCASTING. system used less than 500 hours. 502 brain capable Broadcast Technicians: Learn advanced electronics of all type formats. 4 Monourel carousels with random and earn your degree by correspondence. Free Producer -Director. 5 years experience, Heavy PTV. select capabilities adaptable. Also for stereo 2 brochure. Grantham, 2002 Stoner Avenue, Los Strong video plus film. National Credits. Experienced cabinets on roll- around pedestal system at WIAF, Angeles, CA 90025. in all phases of production. Degree, family. Box H -27, Clarkesville, GA (Atlanta area) $5050. Firm BROADCASTING. 404- 945 -9953 Bob or Jackie Joseph. Job opportunities and announcerd.j. -1st class F.C.C. license training at Announcer Training Studios, 152 W. Enthusiastic Stephens College 74 graduate. TV radio Schafer automation, model 800, 5 Ampex AG440, 42nd St., 3rd floor, N.Y.C.. Licensed and V.A. benefits. film production experience. Woman anxious to join the network joiner, 3 carousels, (2 R.S.), logger, SMC car broadcasting scene. Will relocate. Box H -30, BROAD- reader for programing carousels, presently running First Class FCC License in 6 weeks. Veterans ap- CASTING. hitparade format. $14,500.000. 803 -279 -2330. proved. Day and Evening Classes. Ervin Institute (for- WZZW, P.O. Box 1584. Augusta, GA 30903. merly Elkins Institute), 8010 Blue Ash Road, Cincin- Television production assistant 3 years experience nati, OH 45236. Telephone 513- 791 -1770. in all phases of television production. East Coast 'Two rapid-0 dual playbacks: Factory reconditioned. preferred. Box H -57, BROADCASTING. one year old. $835.00 each. Sound Dynamics, Box No: tuition, rent! Memorize, study- Command's 1335. Sunnyvale, CA, 94088, 408 -926 -3588. "Tests- Answers" for FCC first class license.- plus - Recent graduate, energetic, reliable, some free lance "Self -Study Ability Test." Proven! $9.95. Moneyback experience, seeks challenging production position. For Sale New equipment Auricon 1200 with guarantee. Command Productions, Box 26348, San 216- 481 -8708. Angenieux 12:120. $3800.00. Basha Productions, 463 Francisco 94126. (Since 1967). King St., Charleston, SC 29403. 803-723-0504. Talented Black Communication's grad. Searching for 1st Class FCC, 6 wks., $400.00 money back entry level production position Gwene Kelly, 15711 1- 185' antenna, where is. as is standing & erected, guarantee. VA appvd. Nat'l Inst. Communications, Marshfield. Harvey. IL. 312-339-6505. S2,500.00 cash or $3,000 terms, contact Duane 11516 Oxnard St., N. Hollywood. CA 91606. Moore. P.O. Box 1117, Willcox. AZ 85643, or call 213- 980 -5212. Multi- faceted, creative individual seeks challenging 602 -384 -4014 5AM -9AM. production, programing position. 5 -years experience. Chicago or Milwaukee. FCC license. Results guaran- Copywriting, lighting, camera, audio. Degree, married. Vitro Weather Radar - Model MR -780, presently in teed. Veterans approved. Lowest prices available. In- Marc Goldberg, 1811 Edgehill Rd., Abington, PA operation, S30 K - FOB Washington. Please contact stitute of Broadcast Arts, 75 East Wacker Drive. 19001 215-0L9-0359. the Chief Engineer for particulars. WTOP -TV, 4001 312- 236 -8105 or 414.445 -3090. Brandywine Street, N.W., Washington, D.C. 20016. Tele. 202-686-6052. REI teaches electronics. Over 98% of our graduates pass FCC exams in 5 weeks. Classes: August 25, Hellax- styroflex. Large stock -bargain prices - Sept. 29, Nov. 10. REI, 61 N. Pineapple, Sarasota, FL BUY - SELL -TRADE tested and certified. Write for price and stock lists. 33577. Phone 813-955-6922. REI, 2402 Tidewater Sierra Western Electric, Box 23872, Oakland, CA 94628. For 38 Years, Industry Leader, Don Martin School of Communications trains for 1st phone license, in just WANTED TO BUY EQUIPMENT Excellent condition. 2 RCA TK6OB 41/2' 1.0. camera five weeks. Call collect for details, 213- 462 -3281, or chains, complete. Includes 1 RTH Varatol V ten to one write, Don Martin School, 7080 Hollywood Blvd., Holly- zoom 1.6" to 16" Wanted East Coast TV station seeks to lease state -of- (40mm to 400mm) and 50mm, wood, CA 90028, now! 75mm, 127mm, 203mm lenses. the -art color TV equipment for a five camera pickup. Contact Emory University, Omega State Institute, Will consider truck or control room configuration. Medical Television, 69 Butler Street S.E., Your best choice for FCC Atlanta, GA Phone 404- 659 license training. Learn to work tests Prefer triax. Period: April to October 1976. Send 30303. -5307. right. Survive FCC updates. Veterans equipment details to Box G-197, BROADCASTING. approved, Financing. Out of slate Gates 5000Y transmitter, Gates SA -40 console, students welcome. Free booklet. Call or write today. Gates limiter. All in service. Available install Equipment Wanted: Looking to buy two 55 or 60 when we 312- 649.0927.333 East Ontario, Chicago, IL 60611. new equip. Call 214- 937 -1390. kilowatt UHF transmitters, RCA or Harris. Immediate availability needed. Call Craig Gosden 213 -553 -3600. COMEDY You belong in Paul Schafer wants to buy Collins 21 -E, RCA BTA 10 H, Schafer 800 -T automation systems. To buy or sell good transmitters, automation, etc., call Schafer Inter- Deeiays: New, sure -fire comedy! 11,000 classified national. Broadcastieanng i 5801 Soledad Mtn. Rd., La Jolla, CA 92037. one -liners, $10. Catalog free! Edmund Orrin, 2786 -B Tne ewswee -iv d aireo ans 714 -459 -0222. West Roberts, Fresno, CA 93705.

Broadcasting Aug 4 1975 82 RADIO Situations Wanted Management Consultants Continued Help Wanted Management

Radio Business Manager GENERAL MANAGER /PROGRAM & HAVERFAM Associates Major westcoast radio station. NEWS DIRECTOR SEEKING NEW POSI- -- S2OK plus bonus. TION. HAVE OUTSTANDING SALES -needs sales specialists to train for radio and RECORD. CREDENTIALS & television sales consulting work. Must be ex- Send detailed resume to: Mike Walker, REFERENCES. 33 YEARS OLD, EDU- perienced, have solid track record and Ron Curtis & Company. 5725 East River CATED, EXPERIENCED & "BOTTOM - demonstrable integrity. Our standards are Road, Chicago, IL 60631, 312- LINE" ORIENTED. FOR A CONFIDEN- tops and you must be the best in the country. 693 -6171. TIAL DETAILED RESUME PLEASE Need specialists for states of Virginia, Mary- WRITE: BOX H -60, BROADCASTING. land, Pennsylvania, New York. Ohio, Indiana, Il- Help Wanted Sales linois, Wisconsin and Michigan. Call Harry Averill at 703- 323 -7812.

VICE -PRESIDENT - SALES - TEXAS "THE PRODUCER" 27 years in business has made us me largest Radio Experienced manages desires to na "age a s,a Station Sales Promotional Company in North market radio station in northeast Or south. Business America. AA1 rated. Exclusive franchise open entire college graduate. Trained by RAB in both sales anc TELEVISION slate 01 Texas encompassing over 400 Radio Sta- management. Married. age 30. Have cash to make r, tions Need a radio pro who can hire and manage substantial mveslmenl. Finest industry references Help Wanted Management elleclive sales people, and out -sell them' Top over- Agressive, desire for strong community involvemer': write and commission schedule, with weekly ad- Highly creative in selling. Presently employed. looku', vance against earnings. You will be trained in your for a better growth potential. Write in complete ConI,- territory in our successful sales operation and be dence today. The General Manager. PanAmerrcar expected to earn in excess of S35.000 yearly. Send Broadcasting. 924 Washington Road. Pittsburgh. Pa CHIEF FINANCIAL OFFICER resume and references to: Marvin Nudetman. Exec.. 15228 Leading group Television broadcaster needs V.P., Universal Publicizers, Inc.. 16th Floor, 919 N. controller ready to move up to top spot in Michigan Ave.. Chicago. 11. 60611. Situations Wanted News publicly held company. Salary range S40. to S50K bonus profit sharing and other key -man benefits. Send detailed resume to: Mike Walker WANT A LEATHER -LUNGED PEA Ron Curtis & Company We are looking for young. ambitious RTV college9ra- BRAIN? 5725 East River Road programs duates for sales and management training THEN I'M NOT YOUR MAN Chicago, IL 60631 with several of our clients at radio and television sta- 312- 693 -6171 Irons, and cable TV systems. We want only outstand- I know news -how to get It -and how ing people with a lot of drive and ambition II we All replies confidential and answered already have your resume. you will be considered. Il to present ìt. 9 awards in past year promptly. not, submit' complete resume to Mike Walker. Ron alone. 7 years experience (including 2 Curtis & Company. 5725 East River Road. Chicago. IL 60631. 1312) 693 -6171 as A -P Broadcast Editor). BA. now assistant news director in top 50 mkt. Help Wanted Technical Help Wanted Announcers (50 kw AM) looking for advancement to top 25. Circuit Development Engineers Box H -21, BROADCASTING. Applicants 5h051d be familiar with latesI solid stale levices and techniques BSEE and al least 5 years of recem design experience required Two million plus people in Television Systems Engineers Northeastern market are starv- Situations Wanted Programing. rwplicants should be thoroughly familiar with lelevi. ing for adult personality radio. Production, Others s.on systems Minimum of 5 years of experience re. is / Group owned station rebuild- 1 ATTENTION OTHERS Send resume and salary require- ing to fill this void. Want good HERE'S THE SITUATION: young ex- ments to The Grass Valley Group, perienced major market pro, with B.A. plus Inc., P.O. Box 1114, Grass Valley, communicators, not time and first, is looking for a new challenge as pro- Calif. 95945. temperature jocks. EOE gram director in small or medium market. Good administrative ability and imaginative Help Wanted News Box G -163, BROADCASTING. promotion. Reply: Box H -20 BROADCASTING, or TV News Producer- Director -Top Los Angeles call (215) 923 -6249 (evenings) television station is looking for an innovative, news-oriented person who can function both as an executive television news producer and director of an hour long prime time news program. Help Wanted Programing, Must have a solid background in news and pro- CHICAGO PROGRAM duction and experience In directing a fast -mov- Production, Others ing television news broadcast. We want someone DIRECTOR who is full of ideas, creative and not afraid to experiment. Send resume, tapes and letter to Box NATIONAL PROGRAM Proven results in Chicago, Cleveland, 6236, Washington, D.C. 20015. and St. Louis. DIR ECTOR For ARB figures and references, call or Help Wanted Programing, Must be knowledgeable in varied for- write: Production, Others mats. Prefer aggressive, well- educated Ron Dennington person with some large market ex- 1221 North Dearborn Pkwy Controller perience. Send resume to: Chicago, Illinois 60610 Major group owner of broadcasting (312) 787 -3292 stations seeks Controller for TV/Radio Box H -25, BROADCASTING. stations in Los Angeles. AVAILABLE IMMEDIATELY Accounting of Finance degree required, should presently hold position Situations Wanted Management comparable to Controller or Assistant Controller. AUN: FLORIDA- GEORGIA Nominated for P.D. of the year, 4 yrs. P.D. of KADI -F.M. St. Louis. Group P.D. for parent com- Salary commensurate with experience. Employed General Manager. First Class pany, outstanding ratings, strong management. Submit resume with salary history and Engineer-Top Salesman -Excellent Program- looking for P.D. job at rock station, all markets requirement to: mer -Idea Man -Experienced Agency Ac- considered, also do air work -Peter E. Parisi. counts -Good P & L Sheet. Traveling your 314- 361 -5743, Apt. 15V. 18 S. Kingshigh way, Box H -43, BROADCASTING. area later part of August. Can Invest. St. Louis, Mo. 63108. an equal opportunity employer (min Box H -29, BROADCASTING.

Broadcasting Aug 4 1975 R7 Situations Wanted News Business Opportunity Wanted To Buy Stations Continued SYSTEMS EXPERIENCED RADIO JOURNALIST OPTICAL FM or AM /FM within 250 miles of New SEEKING TV POSITION, CURRENTLY MANUFACTURER Orleans. Owner /Operator. Have Capital. MORNING ANCHORMAN AT MIAMI M;InagelnY-nl oflertlreCl h,ulncr oriel ver, Write us through Frank J. Stich, Jr., 1010 NEWS -TALK STATION. RESUME, lure capitol needed lot developitieril ul Common Street, New Orleans, La, TAPE, PICTURE ON REQUEST optical products for thu Medical, TV 70112. Box G -137, BROADCASTING. and Motion Picture Indur,lry. Box H -55. BHOADCASHNI, Placement Service For Sale Stations SPORTCASTER-Unfortunately Lrn not a STATION OWNERS & MANAGERS former ballplayer, female or minority -just a TOP MARKET OFFERING TV -reporter who damn good sportscaster We will recruit your personnel al no charge lu AM and 50,000 watts FM stereo stations in knows how to gel the most out of film and you. Call the the most ideal of the top 15 markets. Com- commentary. Six years TV experience. In- bined price: 218 million. Excellent Monition: 'PERSONNEL HOTLINE" superb properties. Replies should contain terested?? information sufficient to establish financial Box G -188. BROADCASTING 305- 392 -4210 and personal qualifications. 24 HOURS A DAY Box B -231, BROADCASTING For Sale Equipment 7 DAYS A WEEK Miscellaneous FLORIDA USED TK -43 COLOR CAMERAS (3) AM /FM Southwest Coast! AM: Daytimer, Excellent congitfort used only in studio. Ask- RADIO AUDIENCE SURVEYS from $269 PSA, non -DA. FM: class "A ". Single market. Partners ing 530,000 for all three, complete with INCREASE SALES REVENUE station okay. $25,000 min. lenses, tubes, monitoring and mounting equip- .CHIEVE GREATER RESPECT AT THE AGENCY LEVEL required. Resume and/or financial statement with first ment. Can be demonstrated. INCREASF STATION PRESTIGE AMONG EMPLOYEES letter, please. Box H-3, BROADCASTING. BOX G -207, BROADCASTING Professional Research Services omR, Gare Ronne:. nre.ae "MEDIUM METRO SOUTH" WOG CE RD TEMPE ARI? 85,83 '6021 BA 005 Coiw urofilable 1000 kw with pre sunrise well established excellent track record, compelitive numbers .. , 20 X 20 ROUTING SWITCHER deal tor owner operator or absentee owner ,.. 5300: One ADC model 590 20x20 video/audio 000 with excellent terms available to qualified buyer 100% ID TRADE includes 5 acres of land with transmitter site .. routing switcher complete with main remote plus Gwinsound of Dallas IDs tree for major market radio lOw lease building for studios downtown location control panel, power supplies, cabling, cir- an excellent investment. H -36, in return for broadcasting Top quality, 30 minute. Box BROADCAST - cuit diagrams, and maintenance manuals. Church program on Sunday. Send coverage map. BCD control 2 video, 2 audio outputs per rate card, and musical formal ...No obligation. De. channels. Status of all channels con- Munck SImmelink & Co., 914 Center Avenue, Brokers & Consultants Ooostburq, Wisconsin 53070. tinuously displayed. Pre -set, take, and salvo to the features. Meets critical color video and audio requirements. May be seen and in- Communications Industry spected in daily operation at University of Legal Notice Michigan School of Dentistry, Ann Arbor, THE KEITH W. HORTON COMPANY, INC. Michigan. $15,000. Contact C. Wallace (313) 200 William Street Elmira, New York.14902 763 -0205. The Town and Village of Marcellus, in Onondaga P.O. Box 948 (607) 733 -7138 County, New York invite applications for a Ca- ble Television franchise. Applications shall be prepared and submitted (by 5:00 p.m.; Monday, South medium prof itableS175K terms October 6, 1975) in accordance with a "Re- Gulf medium profitable 135K 40K quest For Proposals" available from the under- South metro profitable 385K terms MOBILE PRODUCTION VAN signed. A copy of each application received will NE metro profitable 325K 95K Ideal for CATV local origination. Full color, two color be available for public inspection during normal SE Suburban profitable BOOK cash camera facility with 112 and 314" VTR, audio, special business hours at the Town Clerk's Office, 18 effects, lighting. etc. Custom built into a 22' air con- East Main Street, Marcellus, New York following ditioned motor vehicle. PANASONIC and HITACHI - the public opening of all applications at 5:00 CHAPMAN ASSOCIATES' SHIBADEN equipment. Full price 527.884. CALL p.m. October 6, 1975. Sarah Hettinger, Town bust MSS brokerage servia CLW BROADCASTERS 1615) 698 -3429. Clerk, can be reached at 315/673 -3269. A tanta- Boston -- Chicago- Detroit Dallas -San Francisco Professional Service Wanted To Buy Please Write 5 Dunwoody Park Stations Atlanta, Georgia 30341 Are you a Religious Broadcaster seeking an agency? Financially qualified broadcasters in We offer Professional Representation com- seek small market facility Mid- LARSON/WALKER & COMPANY bined with Personal Service. west, preferably Illinois, Indiana, or Contact: Hal O'Neal, c/o Hal's Hymn Book, adjacent states. Terms. Include Brokers, Consultants B Appraisers Box 441, Johnsonville, SC 29555, basic details in first letter. Prin- Los Angeles Washington 803- 386 -3237. cipals only. Contact: William L. Walker We Handle only Religious accounts. Box H -12, BROADCASTING. Suite 508, 1725 Desates St., N.W. Washington, D.C. 20036 Employment Service 202 -223.1553 LOOKING TO PURCHASE JOBS! JOBS! JOBS! IF YOU HAVE THE small/medium market radio station, NE. SE, of TALENT -WE HAVE THE JOBS!!! Subscribe to far west. Couple with broad radio and newspa- SOVRAN ASSOCIATES, per backgrounds and solid finances seek sta- INC. tion with potential in a "good living" area BROKERS S CONSULTANTS Prefer to negotiate direct. SUITE 217 11300 NORTH Box 61, Lincalndale, N.Y. 10540 Box H -47. BROADCASTING. CENTRAL EXPRESSWAY Number "One" in Weekly, Nationwide DALLAS, TEXAS 75231 (214) 369 -9545 Employment Listings for Radio, TV, Dl's, PD's, Announcers, News, Sales and Engineers Am Interested in buying Radio properties AT YOUR SERVICE WITH $12.00 3 months (12 issues) lam or fm) in Florida, Alabama, Ten- 20 YEARS EXPERIENCE. $25.00 12 months (50 issues) nessee, or Georgia Mississippi. Strictly RICHARD A. (Check Appropriate floe) Confidential. Smith Broadcasting, Inc TAMF SHAHEEN, INC. Attention: M.D. Smith. Ill Media Brokers P.O. Box 551 rDDRESS 35 N M,c ea,- A en. cage. III wall Huntsville. Alabama 35804 Enclose Check or Money Order 312/467 -0040

Broadcastng Aug 4 1975 64 Profile

Suburban's Robert Hilker: the community." During his climb up the out on business broadcasting ladder, Mr. Hilker tried working in a big town, serving as an Robert Hilker is a businessman. Business engineer at wTOP -AM -FM Washington in for him is eight radio stations in North 1952, but he stayed just long enough to Carolina and Virginia, collectively called satisfy himself that he did not like the ma- the Suburban Radio Group, over which he jor markets. "I'm too much of a country presides. Business is also the Radio Infor- boy." mation Office Committee of the National Personal involvement of the group's Association of Broadcasters, of which he managers in community affairs is com- is chairman, and the NAB radio board, on pany policy. The result is good for the which he is a director. And business is community and good for business, Mr. three Wiener King franchises that he and Hilker says. His own civic laurels include a partner own in North Carolina (Wiener the past presidency of the Belmont King will one day be to hot dogs what Merchants Association, the past presiden- McDonalds is to hamburgers, he hopes). cy of the local Kiwanis Club, current presi- More business is a couple of apartment dency of the Belmont Chamber of Corn - buildings he and a partner own in his merce. He is also publicity chairman for hometown of Belmont, N.C. the county unit of the American Cancer There is more than enough business in Society. that small empire to keep one man oc- Mr. Hilker enjoys the freedom small - cupied, so if one were to phone him and market stations have to become per- be told "Mr. Hilker is out on business," sonally involved in their communities. one could accept that at face value. But The larger market stations "don't have chances are Mr, Hilker has just played a time for individuals," he says. But in the small joke on the caller. "Mr. Hilker is out small market, there is nothing to equal on business" on Saturdays, even Sundays. Robert Richard Hilker- president of eight that "feeling of satisfaction when you can He's obsessed, one might think. Well, not radio stations, collectively called Suburban help things," using the station, for exam- exactly. "Business," it seems, is the name Radio Group. WCGC(AM) Belmont, ple, to rally the community to the aid of a of his boat, a 26 -foot pontooned pleasure WEGO(AM) and WPEG(FM) Concord, family whose house has burned down, he craft he navigates up and down the lake by WSVM(AM) Valdese, WZKY(AM) Albemarle, all said. "They [the listeners] trust you and his home in Belmont. Business and "Busi- North Carolina, and WJJJ(AM) Christiansburg, you trust them." He enjoys it, too, "when ness" are the compulsions of Robert WHHV(AM) Hillsville, WVVV(FM) Blacksburg, you walk downtown and people know who Virginia; b. April 25, 1927, Winston -Salem, Hilker. all you are ... Life is easier here and a lot N.C., engineer, WAIR(AM) Winston -Salem, He may be into hot dogs and real estate, more fun." 1943 -44, 1946 -47; U.S. Navy, 1944 -46; but the hat Mr. Hilker wears most is the Mr. Hilker has entertained thoughts engineer, WBT(AM) Charlotte, N.C., 1947 -49; of one he's worn for over 30 years -that of getting involved with television, he is engineer, WMAP(AM) Monroe, N.C., 1949 -50; but manages a broadcaster. He actively engineer- announcer, WLTC(AM) Gastonia, N.C., first radio man. As chairman of the NAB WCGC(AM) which he put on the committee Belmont, 1950 -52, 1952 -1954; engineer, WTOP -AM -FM RIO since 1973, it has been his air in 1954. He began his broadcasting Washington, WFAX(AM) Falls Church, Va., mission to "see that radio gets a fair career as a Boy Scout in 1942, when he 1952; president, WCGC(AM) Belmont, 1954 to shake," and he is convinced that more auditioned for and won an announcing present; member, National Association of than ever it is getting one. For too long, he spot on a local radio station in his native Broadcasters radio board, 1971 to present; says, radio's fate was too closely tied to Winston -Salem, N.C., reading the local chairman. NAB Radio Information Office TV's, especially on government regulato- Boy Scout news on a weekly 15- minute Committee, 1973 to present; past president. ry issues. He thinks, for example, that program. That hooked him. While still in North Carolina Association of Broadcasters, "radio got taken down the drain" with high school, he worked as an engineer at North Carolina Associated Press Broadcasters; television when Congress voted to ban WAIR(AM) Winston -Salem. Aged 17 and m. Juanita Christy Dellinger Nov. 15, 1974; cigarette advertising on the air. And graduated from high school, he became an children (by previous marriage) -Mrs. Carolyn although the feeling that NAB was slight- electrician in the Navy. There he prepared H. Bailey, 25; Janet Leigh, 21; Bob Jr., 16. ing radio "wasn't true as much as people himself for the first -class radio telephone thought," NAB has nevertheless in- license exam, which he passed on leaving suburbs of larger markets (hence the title, creased its attention to radio's problems the Navy two years later. Suburban Radio Group). Belmont, for ex- and is now working "darn hard" for radio, Having worked as engineer and an- ample, is on the outskirts of Charlotte. in his view. nouncer at a number of radio stations in "But I think Charlotte has enough Talking to Mr. Hilker's colleagues in and around North Carolina, Mr. Hilker coverage," Mr. Hilker said, so he tailors Washington and at home, one would have decided in 1954 the time was right to go wcGC's programing just to Belmont, to listen a long time to hear a disparaging into business for himself. So in that year which has a population of 5,000. And that word about the man. They talk about how he rounded up some solid citizen backers is the way of all the other stations in the he "came up the hard way," how he is and put wCGC on the air. He expanded group. On a market -size continuum, mov- "really respected" in the radio business. year by year until the stations in his group ing from large to medium to small, Mr. He, on the other hand, has nothing but numbered 10 -seven AM's and three Hilker says all his service areas fall off the admiration for his colleagues, his station FM's. He has since dropped two -one in small end. "Ridiculous" is his word for managers especially, all of whom have Winston -Salem, another in Greensboro, them. been promoted from within the company. N.C.- because the markets were bigger But "ridiculous" is the only size market By the way, his boat, "Business," is ac- than he likes to serve. Mr. Hilker is interested in serving. That is tually "Business II." "Business" sank, All of the stations in the group are in the size "where we can really be a part of but business is booming.

Broadcasting Aug 4 1975 85 Editorials

Ducking the issue the pay of ordinary performers who work for union scale. That pitch is, of course, wholly fallacious. The FCC's order for a hearing on the proposed transfer of the As broadcasters have pointed out, the Scott bill and its House Washington Star and its associated broadcast properties was, to counterpart would only make the rich performers richer. put the best face on it, an act of temporizing. The commission Royalties would be paid on the basis of performances and would put off the difficult decision of whether to waive its crossowner- therefore go in largest amounts to the most popular artists whose ship rules, perhaps long enough to make the decision unnecess- records got the most airplay. Those, as even Senator Scott must ary. In the application that was filed eight months ago, with a re- understand, are already among the highest paid performers in quest for expeditious action, the transfer was described as essen- any medium. Not only that, many artists own their own record tial to save the failing newspaper. labels and would thus get double pay under the legislation's con- The FCC's handling of the Star waiver request has been of a templated division of royalties 50-50 between performers and piece with its issuance of the crossownership rules themselves, recording companies. about two months after the Star transfer application had been The new recording royalty may very well be reported out of the tendered. In the rules, the FCC outlawed monopoly ownerships subcommittees and perhaps the parent committees in both of co- located newspapers and broadcast stations, of which it Senate and House. That means the broadcasters' fight must be found 16 in small towns, and prohibited future acquisitions or eventually won on the floor. They have no time to lose in making creations of co- located crossownerships anywhere. Those were their positions known to their representatives. concessions to pressures from professional antitrust types in the Department of Justice and liberal legislators on the Hill and were Case by case made in the utter absence of any showing of social or economic harm from co- located common ownerships in the 16 com- Richard Nixon's apparent willingness to be interviewed for pay munities designated for divestiture or elsewhere. The Star is has brought back into debate the question of whether he should seeking a waiver of the rule prohibiting existing crossownerships be, and with that question comes the larger one of checkbook from being sold intact. journalism in general. In all of this there has been more a bending to prevailing politi- Let us say first that there are areas in which it would be cal winds than a search or even regard for reasoned policy. All of foolhardiness of the highest order for any news organization to the crossownerships that the FCC has decreed to be broken up by make payments. Hard news is obviously in that category. There divestiture or attrition were originally created with the approval may also be areas where payment would unquestionably be in of the FCC. And the agency has made that 180 -degree turn in order, although offhand we can think of none. Having ruled hard government policy only on the vague argument that crossowner- news off limits, we suspect most of the remaining cases will fall ships are somehow bad. It has ignored a mound of expensive and into the cloudy area where decisions must be made one by one professional research showing that in many ways crossowner- and can go -and be defended - either way. ships have added to the vigor and multiplicity of mass com- The current Nixon question, it seems to us, is such a case. munications. Dick Salant of CBS News has concluded he was wrong in approv- The ultimate irony -which would probably be lost on the ing payments for the H.R. Haldeman and G. Gordon Liddy inter- Star's stockholders -would come if, in the prolonging of the views that were broadcast some months ago and says he won't Star's agony, Washington became a one -newspaper town. Now make that mistake again. Dick Wald of NBC News is willing to that would be a testimonial to FCC policy in action. pay Mr. Nixon -if everything else can be worked out -on the theory that these interviews would be "memoirs," for which authors are traditionally paid. Welfare at the top It might be noted that the memoirs rationale figured promi- nently in Mr. Salant's original decision in the Haldeman case -a The recording artists and labels that have been lobbying for a fact we recall not to defend or find fault with the argument, but to broadcast performance royalty are making more progress than underline the essential difficulty of the question and the absence, broadcasters are making at this stage of legislative development. except in blatant cases, of easy answers to it. Like much else in As reported here a week ago, hearings before Senate and House journalism, it has to be a matter for individual judgment. copyright subcommittees turned up far more testimony in favor of the new recording right than against it. Not the least disquieting testimony came from Nancy Hanks, chairman of the National Endowment for the Arts, who claimed to speak for the Ford administration in supporting the legislation. Unless higher officials disclaim it, Miss Hanks's statement would suggest that Senator Hugh Scott (R -Pa.), the Senate's minority leader and indefatigable advocate of the new performing right, has cashed in one of his many chits at the White House. Miss Hanks, as a patron of the less popular arts, put in a plea for a distribution of the proposed royalties to the performers and producers of works that are failures in the market, the "symphonic, folk, operatic or other musicians involved in the creation of artistic works which ... do not have, at this time at for BROADCASTING by Jack Schmidt least, the ability to. generate mass sales." Drawn Miss Hanks was merely putting a cultural twist on the advo- "You can skip all the fancy motions. The game's not being cates' pitch that the recording royalties are needed to augment televised."

Broadcasting Aug 4 1975 66 CMX has used its leadership in video tape editing technology to design a family of low cost editing systems we call "THE NEWS EDITORS." Our systems approach enables you to select only the cost effective capability you QUESTION: need at the moment. Result! You can build your capability as you go -even Can you price our new up to a System/50 off -line teleproduction MaK §0211a§ editing system. CMX System /40 Editing CMX Systems, an ORROX company System? Special to NEWS EDITORS. If you would 635 Vaqueros Avenue, Sunnyvale, CA 94086 like to work with the only editing system (408) 245-8450 $20,500 that: stores 100 edits, is frame accurate, $23,000 frame jogs, provides slow motion, reads time code at any speed, allows easy $33,500 re- editing and assembles your program $44,875 automatically, all in cassette format, then.... the System/ 40 "NEWS EDITOR" ANSWER! is right for you. The fastest, most flexible editing system Any price you checked you can buy. After all, fast and flexible is right!!! is the name of the ENG game, isn't it? Call collect for more information. New York: (212) 371 -1122 Los Angeles: (213) 980 -7927 Dallas: (214) 242 -2690 Building a better TV. studio? Beat a path to Aderhold.

Do what other stations are doing, call The Aderhold Construction Management Team. Why? Because they're one of the top design and construction teams in the country. Having to their credit such prestigious buildings as WAGA -TV in Atlanta; WJBK -TV in Detroit; WJW -TV in Cleveland. And so it goes across the country. Aderhold Construction Management Team is composed of architects, engineers, and construction professionals, consultants to the broadcasting industry. They take the problem from site selection to design and construction to switch -on time... or any part thereof. And do it better for less. Call 404/233 -5413. Fiderhold Construction Company 3384 Peachtree Rd. NE Atlanta, Georgia 30326

Broadcasting Aug 4

Broadcast Advertising 27 Editorials 66 Open Mike 16 Broadcast Journalism 41 Fates & Fortunes 50 Playlist 38 Business Briefly 5 Finance. 39 Profile 65 Cablecasting 34 For the Record 52 Programing 29 Changing Hands 32 Media 31 Special Report 41 Closed Circuit 19 Monday Memo 8 'Top of the Week 23 Datebook 13 Music 37 Where Things Stand 10