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Broadcastingthe Newsweekly of Broadcasting and Allied Arts Our 441H Yearu 1975

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Broadcastingthe Newsweekly of Broadcasting and Allied Arts Our 441H Yearu 1975 Closed Circuit Page 19 The Week in Brief Page 20 ishington up in air, up in arms after `Star' decision 30 million's the name of the game for football TV w BroadcastingThe newsweekly of broadcasting and allied arts Our 441h Yearu 1975 i'IORNINGSIDE COLLEGI LIBRARY SIOUX CITY. IOWA ONLY EMMY... Award Winning, Thought Provoking Drama Featuring awarded last year to religious Contemporary Issues... program artists. Lutheran Television thanks RAPE the National Academy SEX AND THE of Television Arts and FAMILY Sciences for this unique DRUG ABUSE honor to "This is the LONELINESS Life" artists. We are THE SINGLE'S pleased to offer our LIFESTYLE twenty fourth series to assist you in carrying your MENTAL ILLNESS Public Service responsibilities CHILD ABUSE with integrity and quality. AFFLUENCE This is the Life OCCULT MID Lutheran DIVORCE Television ALCOHOLISM NM SUICIDE 500 North Broadway St. Louis, Missouri 63102 THE GOLDEN 314/231 -6969 YEARS J y 4 WHER E THOUSANDS OF BREADWINNERS BECAME LASERS ;lùC :ïìCX,d E Aug If 1977 R. Storer stations are co ick accident occurred at an and are doing someth zersection just off a busy inter- about it. tte highway exit. WSPD -TV, rare that it was the scene of America's highways are lil veral other bad accidents, battlefields. In 1973 alone terviewed witnesses who live were the scene of over 20,1 :arby. They learned that trucks accidents and 55,600 fata gularly ran the light. Truck And, while safety ex] ivers checked said that the light cheered by the improvemt as so short, they couldn't stop. 55 -mph speed limit has m. 'SPD -TV informed the city carnage in 1974 still total( affic department and the light estimated 44,500 dead. as re- timed. By far most of the fai Involvement like this in the are men -many at an age N fairs of their communities is young families are vitally pical of all Storer stations. ent on their support. This We feel the more effective we the toll on American life g - e in our communities, the more beyond anything the grisly railroad crossitgs. Yet Georgia effective we are for our advertisers, statistics reveal. law doesn't require drivers to stop and the more effective we are For this reason, Storer stations at crossings unless there's a stop for ourselves. feel they must relentlessly press sign. Many crossings have no signs. the attack against this deadly And of those that do, many have killer. So you'll find Storer stations no bells and lights. So in a hard - Broadcasting that serves. across the country regularly de- hitting series of editorials, THE voting important air time to WAGA -TV in Atlanta pushed to programs and editorials that stress make stops at all crossings a law, STÖRER highway safety. and to get signals at important KCST -TV in San Diego, for crossings. STATIONS example, recently tackled a fre- In Toledo, a fatal trailer- STORER BROADCASTING COMPANY WAGA -TV Atlanta /WSBK-TV Boston/WJW-TV Cleveland/WJBK -TV Detroit/WITI -TV Milwaukee /KCST-TV San Diego/WSPD -TV Toledo WJW Cleveland /KGBS Los Angeles/WGBS Miami/WHN NewYork/WSPD Toledo iProgram Attention. Directors A special announcement from: Os alAnglia tl. All -New Fifth Season A Premiere Both Qualify of "World of Survival" Season Package: as Documentary is Now Available! "For A Better World" Programs The fifth season and all -new Five network proven special hours The half-hour "World of Survival" edition of the "World of Survival" are currently being offered as a and the hour "For A Better World" series is nuw available. Already premiere season package entitled specials can both be "logged" as cleared in 68% of the U.S., some of "For A Better World." They in- documentary programs and both the top stations include: clude the Emm y- winning The can be run in Prime Time Incredible Flight of The Snow Access... "World of Survival" as WCBS -TV New York We first run and the hour specials WAGA -TV Atlanta WMAQ- Chicago Geese, with Glen Campbell, WBZ -TV Boston WCKT -TV Miami Live With Elephants, with David "For A Better World" qualify for WGR -TV Buffalo WKYC -TV Cleveland Niven, World of The Beaver, with the exemption from the off- KSD -TV St. Louis WRC -TV Henry Fonda, Mzima: Africa's network restriction of the Prime Washington WPRI -TV Providence Myster ous Spring, with Cliff Time Access Rule as "documen- WGAL -TV Lancaster WLWT -TV tary" programs, as cited in the Cincinnati WSOC -TV Charlotte Robertson and The Forbidden. WRGB -TV Albany Desert of The Danakil, with David FCC Commission's Second Re- Niven. Clearances to date exceed port and Order, January 16, 1975. 72% of the U.S. and include: To obtain these programs for your market, contact KABC -TV Los Angeles Marie Luisi, JWT Syndication WGN- Chicago KYW -TV Philadelphia Telephone 212 -686 -7000. WBZ -TV Boston KPIX -TV San Francisco WWJ -TV Detroit WTTG -TV Washington KDKA -TV Pittsburgh WFAA -TV Dallas KMOX-TV St. Louis WSB -TV Atlanta WJZ -TV Baltimore WFSB -TV Hartford Business Briefly White version of Yago Sant'gria on for first time on behalf of new motion Taking a chance on radio Illinois is commercial starting blocks Monsieur picture, "Part II: Walking Tall," with buys latest in list of states to use spot Henri Wines Ltd., subsidiary of PepsiCo made by Tandour Four Inc., New York, on advertising to promote state lotteries. Inc., Purchase, N.Y., is pouring more than CAN systems in Akron, Toledo and Three -week spot radio campaign for $3 million into spot TV and radio over Canton, Ohio. Cable TV will be part of Illinois lottery begins today (Aug. 4), to next 12 months to introduce its new white saturation advertising campaign for film run in almost every radio market in state. Yago Sant'Gria wine from Spain. Spot in which TV and radio advertising are Agency, Lee King, Chicago, is buying 30's television and radio will begin in mid- being placed in more than 300 markets aimed at adults 18 and over. August on eastern seaboard; move as far for opening of "Part II" in Midwest, west as Chicago and as far south as Northeast and Far West over next few Musical marketing for Toyota Toyota Florida in October and through rest of months. Spokesman for AIP said results Motor Sales, USA, Los Angeles, is nation by end of year or early 1976. of test will dictate future use of cable TV sponsoring 13 -week, 90- minute radio Versions for black radio stations and for advertising for movies. Creative work on show of talk and music called Inner- Spanish- oriented TV stations also will be TV and radio efforts was performed by J. View, that began airing last week on over used. One -minute radio and TV Walter Thompson Co., New York, and 150 stations throughout country. Show is commercials plus 30- second TV spots placement is by Diener Hauser Greenthal, produced and placed through Sound have been created by Yago's agency, New York. Communication Inc., Hollywood; with Ogilvy & Mather, New York; copy theme, Clinton E. Frank Inc., Los Angeles, Toyota same as red Yago wine is, "Yago goes Method in madness ... Crazy Glue Inc., agency. Each show is devoted to with all the good, good times." New York, is putting finishing touches on individual music star or group (Robert Commercials will be geared to young new flight of spot television to run in Plant and Jimmy Page of Led Zeppelin, people, especially women. about 140 markets from mid -August to Red Stewart, Loggins and Messina, Jethro end of year, with flights lasting from one Tull, Alice Cooper); host is Jim Ladd, Los TV policy for cancer insurance Union to three weeks, varying with market. Angeles disk jockey. Fidelity Life Insurance Co., Trevose, Pa., Furman, Roth & Co., New York, is aiming is launching one -month spot TV for audience of women, 18 to 49. Frost warning It's still August, but campaign to help sell its cancer Deere & Co., Moline, Ill., is planning ahead insurance policy in 35 states in which it for its snowmobile fall- winter drive in spot Border crossing Canada's Labatt Beer operates, starting Sept. 1. Commercials TV and radio. N.W. Ayer, Chicago, is will make greatest effort to build product present information on cancer and refer clearing way for extensive buy throughout awareness in this country, with spot TV viewers to insert to appear in local country in so- called "snow belt" to reach campaign set to run through most of the newspaper which contains insurance men from 18 to 49 in broadcast effort that fall. Spots will emphasize Labatt's application. This approach had been used will begin on Sept. 22 and continue popularity in Canada, in attempt to get by Union Fidelity earlier this year and has through mid -November. viewers in sample of Northern markets to proved effective. Agency is Greybark, try it. Campaign will be divided into three New York; target viewers are adult men Counter commercials General four -week flights, to begin Sept. and women. 8, Development Corp., Miami, land Oct. 20, and Dec. 1. Agency, J. developer in Florida, is building two - Big business in blank tapes BASF Walter Thompson, New York, is buying phase advertising campaign to System, Bedford, Mass., will blast off fringe 30's and 60's, aimed at men 18 -49. counteract unfavorable publicity concentrated advertising campaign this generated in recent years regarding fall on behalf of its blank audio tapes, Push comes to Punch Quaker Oats Florida real estate.
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