FINAL WHAT DO YOU WANT OF YOUR REPORT ABC? 2017

1 ABC Friends National 2017 What do you want of your ABC?

TABLE OF CONTENTS

TABLE OF CONTENTS...... 2 EXECUTIVE SUMMARY ...... 3 Feedback Major Themes ...... 3 Conclusions ...... 15 INTRODUCTION ...... 17 Purpose ...... 17 Background ...... 17 METHODOLOGY and DATA ANALYSIS ...... 18 Survey Respondents ...... 18 Summary of Comments ...... 20 APPENDIX 1: SURVEY ...... 62 APPENDIX 2: SURVEY COMMENTS RAW DATA ...... 63

2 ABC Friends National What do you want of your ABC?

EXECUTIVE SUMMARY

This report examines opinions and perceptions of members of Friends ABC National, and supporters, on questions in relation to ABC communication; programming; and management.

Evidence from feedback by survey respondents suggests that overall there is a positive view about most aspects of the ABC. It should be noted, however, that most participants in the survey identified as ABC Friends, or supporters.

Feedback Major Themes

Communication

Four major themes emerged in answer to questions about how the ABC might improve communication with its listeners and viewers. These related to methods of communication, advertising and promotion, catering to all demographics, and attracting young listeners and viewers.

Many respondents identified the need to maintain current communication channels, while introducing “new ways”. They referred to the “vital importance to maintain the old ways, such as shortwave transmission” and warned not to “push new technologies without first making sure that all potential users have access to them”. A number of answers to survey questions mentioned the problems with access in regional areas and, particularly, the loss of shortwave. There were comments about the problems with reception and lack of transmitter power that meant for one respondent, “I have to place my radio on the window sill and point the aerial to catch a signal”.

There was, however, strong support for iView, podcasts, and, to a lesser extent the ABC app, with many respondents mentioning how much they “loved the access to iView”, and podcasts, and how good it was to be able to “catch up on programs I’ve missed”. There were also comments about how iView could be improved to make it more user friendly. For example, an indicative comment was: “Make the A-Z options first choice. At present, all the current and so-called ‘popular’ programs dominate. Add regional news and weather and archived footage. Also, why can't ALL programs be available”.

New ways suggested to improve communication between the ABC and its listeners and viewers, included: online surveys and polls about a variety of matters, including feedback on programs and presenters; email surveys; alerts on nominated topics; group emails; regular email newsletters; improved ease of making online comments; and upgrading of iView and the ABC app and webpage. It was also suggested that providing advance detail online of highlights of the coming week would be helpful. Perhaps, one respondent suggested, this could be done by inserting promos in front of programs on iView by creating a “What's New”.

3 ABC Friends National 2017 What do you want of your ABC?

A major theme in responses about communication was the unhappiness of many viewers and listeners with “excessive advertising”, “promotions” and “endless repeats”. While there was sympathy for ABC management in its struggle to maintain funding, a number of respondents said these aspects were causing them “to switch off”. The antipathy towards advertising and promotion was mentioned over and over again in responses. There were also comments about the tone of advertising and promotion, with respondents suggesting the ABC should promote “the unique features of its content” and the value of ABC programs rather than “promos of upcoming programs”.

A dilemma arising for ABC management in many of the responses was balancing the needs of its current, majority, demographic with the need to attract new younger viewers. The tenor of responses to this dilemma was that ABC management needed to keep up with the times while never forgetting its loyal viewers and listeners. A response that summed up this view was, “your key audience is your current one; my kids migrate through JJJ to RN and Classic FM quite naturally. Don't reinvent the wheel”. Hand in hand with this sentiment was fear that the ABC might ‘water down’ content to attract young viewers. This was strongly resisted by respondents as self-defeating.

One respondent suggested, “stop trying to chase a youthful audience which doesn't watch the ABC anyway. They will mature in time, and come back to the fold, and another, “I don't want even more technology – I just want to watch TV at night and hear sensible programs during the day”.

Encouraging young viewers and listeners should not, they said, be at the expense of older, loyal supporters. They commented:

• I am worried that the desire for new ways of technology to be used is killing the energy, spirit and identity of fair and intelligent coverage. Just because young people don't watch, it doesn't mean everyone else should be denied. Old people's needs are still needs. The poor still watch TV and we should be there for all • I would like to remind the ABC they have a loyal audience whom it would be a mistake to neglect. We may be getting older but many of us are ‘rusted on’ and deeply committed to the ABC • I am a big fan of the ABC, I was not interested when I was young. I grew up in a working-class family. I went to University and there was the ABC waiting for me when I was ready to engage. Wonderful to have such quality dedicated people who care and do an amazing job. Thank you.

At the same time, many respondents addressed the need to attract new, young viewers. They suggested young people could be better catered for with programs delivered online, and promoted via social media, and twitter. Recorded live concerts available to watch on iView and listen to via podcast were also suggested. Other suggestions were: “be more proactive in schools and other educational institutions; “send out more envoys”; “use Federation Square; “consult the 18-30-year age cohort to find out what they want to view and hear on ABC media”. A program similar to The Project, for example, was advocated as

4 ABC Friends National 2017 What do you want of your ABC? a way to increase the interest of young people in “real” news. An email version of Crinkling News was also suggested for children, in conjunction with ABC2.

Suggestions with regard to advertising what was available to young people included to provide, “quirky short ads at cinemas, on public transport, anywhere the public can see them, even in the Telegraph!”; and advertise on commercial TV and in modern media, (e.g. Facebook and Instagram). Upgrading of the ABC website was also suggested as a way to attract younger viewers. One suggestion related to ABC Friends in the comment, “Friends of ABC needs to be a lot more dynamic and actually engage with young people. Look forward, instead of sideways and backward. Get young up and comers as speakers at ABC events”.

Overwhelmingly, survey respondents were positive about ‘their’ ABC, with the majority of comments supporting current communication methods. A number of people suggested “it was about the content”, the medium was of lesser importance. There was some resistance to changing a service that was appreciated and enjoyed.

Numerous comment in the survey suggested deep satisfaction with ABC communication. Some indicative comments were:

• Keep doing what you are doing...fair unbiased reporting, and authentic investigative journalism • Doing a fabulous job already – I'd be delighted with more of the same • Program content speaks for itself • Keep on with what you are doing – it’s great • Guess what: your current 'ways' are effective! • Happy with current communications • I am grateful for all the pleasure I get from the ABC, just as it is, thank you.

Programming

Almost 35 per cent of respondents who answered the question on what new program subjects or themes they would propose to the ABC, said they “loved the ABC and just want more of the same” and, in the words of one respondent, “don’t change anything. Keep doing what you are doing”.

The survey asked three questions about ABC programming that can be summarised as (1) programs to discard (2) suggestions for new programming and (3) advice about how new technology can help in delivering programs to younger and older audiences.

A major theme in the area of ABC programming was to increase Australian content and production and, conversely, to run fewer repeats of “old British content”. In relation to overseas content respondents were strident in criticism of “endless” repeats with particular ire reserved for Grand Designs, Midsomer Murders, Restoration Man, QI and Pointless. Cooking shows also came in for criticism, with one person commenting: “We are in a bit of a renaissance of cooking shows (love them or not) and ABC treats us to a flaccid show by a 5 ABC Friends National 2017 What do you want of your ABC? never heard of English cook on Friday prime time – I mean really!” There was also some, lesser, criticism of American content, particularly in relation to the news.

Respondents said they wanted “more Australian comedy, drama, and documentaries”, more about “ordinary Australians” and “more Australian produced drama that accurately reflect(s) the ethnic makeup of Australian society and the diversity of listeners and viewers”. As one respondent put it, “the ABC helps remind us of our uniquely Australian point of view”.

Many respondents also advocated for more diversity to reflect Australia’s multicultural society and geographical spread in comments such as:

• Increase Asian based sources and content in news and analysis programs • Perhaps more state and rural based programs. Enjoy the diversity with existing programs esp. Radio National specialist series • Documentaries and stories about real life in Australia • Multicultural faith • Non-European (Asian) issues.

The issue of ‘free’ content was raised by many respondents with all comments in this area vehemently opposing advertising on the ABC as a way to increase the number of programs available. They said:

• NO ADVERTISING! EVER! • Absolutely NO to any pressure to allow commercial advertising • Please do not accept any form of advertising into the ABC. I feel very fortunate to live where parts of the media can be trusted to present a variety of sides to an issue without being beholden to a sponsor.

There were also pleas to maintain “good journalism” across many platforms and continue the focus on quality investigative journalism, current affairs, and balanced reporting. The aspects “loved” by ABC viewers were the quality of programs, the lack of bias, independence and in-depth research. This was accompanied by a number of concerns about recent attempts perceived as “dumbing down” the ABC to compete with commercial media, broadcasting too much ‘frivolous stuff’ and “becoming more superficial”.

A number of programs, particularly in the news and current affairs areas, received mention as essential viewing. In particular Four Corners was praised for its “excellent research” and for “doing more for Australia than the government”. Foreign Correspondent, the Drum, Insiders, 7.30, Catalyst, Media Watch and Landline were also identified as favourite, and “essential”, programs.

Some indicative comments include:

6 ABC Friends National 2017 What do you want of your ABC?

• Whatever you do, do not axe Four Corners (and similar, crucial in-depth programs): fearless journalism and reporting is what we expect and need from our national broadcaster • I enjoy Insiders and the Drum where knowledgeable journalists can provide insight. I like a contest of ideas but expect the participants to be credible and properly qualified to hold an opinion on the subject • I always watch Monday nights with programs such as Australian Story, Q&A and also programs such as Lateline, and The Drum • More current affairs of the calibre of Four Corners and The Drum • Keep the standard of honest news coverage and I love your programs that exercise thought and discussion such as Q&A.

News and current affairs came in for criticism as well as praise. News 24, although it had its supporters, was criticised for being repetitive and was described as “a waste of money” by a small number of respondents. In fact, news was identified as an area that could be reduced somewhat if funding cuts warranted. There was concern expressed in many responses at “the unhealthy reliance on police information bureau, suggesting the country is riven with crime” and “endless news reports of police and ambulance activities”.

In addition, some program hosts were criticised for being too “opinionated”, combative and aggressive, and “intruding” into topics under examination, instead of allowing guests and panellists to speak.

A plethora of suggestions was made for more programs covering current affairs, history and documentaries. Some of these were:

• Keep opening our eyes to the lives of others in the world – Foreign Correspondent is a great example of this. And the Fairfax/ABC collaborations are revealing very important matters to the public. I'd like to see the ABC make sure the Letter from the Heart and calls for an indigenous voice stays in the public consciousness and that we respect the desires of First Australians. This is a valuable community service • City and Urban development. Population issues • I'd love to see a timeline or mind map of reports/summary of issues in current affairs on the ABC news website. Something that joins up and relates articles, providing context to news articles • State politics. There's a wonderful (true) story in there for a talented journalist • Education of us all on Aboriginal life before the invasion along with what has been achieved by them since • Genuine debate on Australia's system of taxation with experts, not politicians • Better current affairs coverage daily on Radio National and specialist current affairs/ history segment. The Constitution, Human Rights Act proposals and arguments for it • Nature in our backyards – birds, insects – so we can understand and have some knowledge of our immediate surroundings • Would like to see country towns featured in documentaries – one or two per program – not only would it show us how the other half live, it would be entertaining and informative 7 ABC Friends National 2017 What do you want of your ABC?

• A Question to the Party. So many misunderstand the background, the beliefs, the aims of political parties AND the money that comes between the party and its aims. Perhaps in the vein of Eight Out of Ten Cats to minimise pomposity • More celebration of multicultural Australia both by having more people from diverse backgrounds as presenters and as participants. The ABC should reflect the diversity of the Australian population. I'd like to see a panel of diverse experts discuss key topics from their background perspective. Let’s say looking after the elderly, dealing with awkward situations at weddings – it doesn’t have to be dull • History especially post federation. How did we get here? pluses and minuses • Climate change: (i) the original reasons that led us to believe that the climate, globally, was indeed changing; (ii) the effects on low-lying islands in the Pacific and what role Australia is playing, and what will be requested.

Many comments put in a plea for regional listeners and viewers, particularly in relation to the value of Radio National and Classic FM. Respondents referred to Radio National as “a national treasure” and Radio National and Classic FM as “priceless and perfect just the way they are and must not be slashed, cut, interfered with in any way”.

There were, however, concerns with changes to both of these programs. In particular, some respondents complained in relation to Classic FM that “for a music lover, there is sometimes too much talk and emphasis on listener feedback”; and in relation to Radio National, “my gripe is the number of times programs are repeated” and “I'm concerned about an increasing superficiality. Radio National is a good example with the discarding of specialist broadcasters”.

One respondent commented: “I am extremely concerned about rumours that the board will soon consider a proposal to make Radio National a podcast-only service. This must be rejected decisively – it would be a terrible blow to all of us who listen to Radio National on one or more radios throughout the day and do not have the IT skills or set-ups to get podcasts. Radio National is a broadcaster with a proud history, not some faddish gimmick”.

In relation to specific program categories, science was an area where ABC listeners and viewers wanted more. The program receiving most comments was Catalyst, which was strongly supported, particularly in its ‘old’ format. Some responses were:

• It is a disgrace to degrade Catalyst by sacking its excellent staff • Good science programs which have not been dumbed down. I do hope this hasn't happened to the return of Catalyst but I strongly suspect it's presentation and content may be a popularised and trivialised version of its former self.

General comments in this program category included:

• Key is employment of intelligent, experienced staff for content and programming. Given importance attached to science and STEM, there could be more coverage e.g. profiling scientists including school/university students. What initiatives in Education? 8 ABC Friends National 2017 What do you want of your ABC?

• Research, science of all sorts, including climate change, environmental issues around the world, needs more focus/attention/airing • The ABC could produce academic subjects for school viewing. In the 1960s the ABC had ‘University of the Air’, from which I learned architecture • Need programs which stimulate interest in science for younger audiences • Science, science, science. ABC is the only channel that has taken magazine style science seriously since TW finished over a decade ago. A combination of professional scientists, amateur science projects, and better interactivity and promoting of the ABC science website • More science and MUCH MORE on CLIMATE CHANGE • Given the state of our planet – MORE ENVIRONMENTAL ISSUES • Current environmental issues as a weekly half hour program – AT A GOOD VIEWING TIME • Increased exposure to natural science and the environment.

Respondents to the survey also expressed interest in the ABC delivering more programs in the area of arts and entertainment. There was particular emphasis on more Australian drama and entertainment, the unearthing of new Australian talent in shows similar to the D- Generation, and music including ‘light’, country, and modern, as well as classical. One survey participant said: “When you look at the figures there is obvious mass support for the arts not reflected on TV. Why not create live broadcasts from Australian theatres just like the National Theatre and Shakespeare's Globe?”

Some respondents simply asked for “more information on a REGULAR basis re music and theatre events”. There was strong support for more Australian produced drama and mini- series and drama about people’s lives rather than “murder, cops and lawyers”; and pleas for more music programs.

Comedy was a program category that received a mixed response. A number of respondents criticised current comedy programs as “too much …light, useless stuff”. Some programs were described as “silly”, “lightweight” and “an insult to intelligence”. However, overall, they agreed “the ABC is the best place to find great new comedy and satire”. Utopia was nominated as “brilliant”. Other comments about past, current and future comedy programs included:

• Aboriginal comedy/drama is great improvement in programming • There used to be some fascinating comedy – more satire I suppose. I am old enough to remember Mavis Bramston, John Clarke in The Games, Max Gillies etc. • More Australian comedy like The Chaser • More comedy like Mad as Hell • More locally produced shows like Please Like Me which showcase our wonderful local talent • Classic old comedy programs are sadly missed • Comedy of the standard of John Clarke, Max Gillies • Love political satire.

9 ABC Friends National 2017 What do you want of your ABC?

Sport as a category also received mixed support. A number of respondents suggested “the ABC should drop all sport broadcasting as that is adequately covered by other media” and “there is too much sport – one can get that anywhere”. The volume of news’ programs dominated by sport came in for particular criticism.

Children’s programming was nominated as a “vital” area for the ABC and one that could be expanded to attract adolescents as well, particularly if all programs were online and on demand. Suggestions for specific programs included:

• A program that explains how Australia’s parliament works. Young people could act in a mock parliament, showing why parliamentarians represent their constituents, not their party. An electronic vote could be used (email) yes or no, on the subject being debated. • I would like to see a homework club for primary school students and a separate one for secondary students • Children’s programs are vital and need to reflect ABC's ability to move with the times, as it has always done • How about a forum for young people? Topics that they are grappling with, what they can offer to our cultural mix and knowledge.

While less than three per cent of responses to the survey referred to religion these were predominantly negative, with respondents saying:

• There is much too much religion on the radio... so many programs! • Personally, I hate church music Sunday at 11 am, but it has the right to be aired! • Get rid of religious programs • Religious programs. 98% of Australians not interested in religion • There is too much emphasis on religious, particularly Christian beliefs, in the total programming of the ABC.

An exception to the above was a comment by one respondent who said:

• More objective coverage of Christian churches such that all the wonderful programs in which the churches are involved are covered both here and overseas. All the incredible social justice, educational programs that the church runs through a huge number of groups are never covered, only the few very negative aspects of the churches are given air time!

In addition, some respondents argued for a more diverse view of religion in comments such as:

• To balance the multiple programs on religion, how about some programs on secularism? And rename the Religion and Ethics Report as the Ethics and Belief Systems report

10 ABC Friends National 2017 What do you want of your ABC?

• John Cleary was brilliant as he was educated about world religions and current issues, as is John West. Why not bring back John Cleary? Why did he have to leave? Quality like those people is of real interest, including to atheists such as myself • History of civilisation, of religion. Critical studies of world religions.

There was also acknowledgment that the ABC has a diverse audience and this should be respected. Respondents commented: “what I don't watch, somebody else does”; “keep in mind the geographic spread of Australia and make that the focus rather than just (sub)urban”; “there are lots of things I'm not interested in but I am loath to suggest they be discarded as the ABC should reflect a range of diverse interests”; “we are a broad and diverse nation”; “too many programs discarded already”; and “whatever is of no interest to me, is fascinating to someone else. I'm just one demographic”.

Overwhelmingly, however, people who completed the survey were positive about ‘their’ ABC, with the majority of comments supporting current communication and programs. There was some resistance to changing a service that many respondents appreciated and supported. Indicative comments were:

• Unless there is more funding I don't see how ABC could do a better job • ABC is doing very well now with its communicating to me • I am of an older vintage so I am in awe of all the ways that the broadcaster attempts to reach out to its audience • The ABC communicates extremely well! • The many current methods are fine with me • (I’m) content to receive established excellent programs through available timetables/ Green pages • Really like ABC news mail that turns up in my inbox morning and afternoon • Guess what: your current 'ways' are effective! • Happy with current communications • I am grateful for all the pleasure I get from the ABC, just as it is, thank you • I am satisfied with current programming on Radio Classic FM and Television ABC2; … and I should regard their continuance as more important than any new forms of communication; it should also be noted that communication is not the only goal of radio and television programming • You are doing just fine • Sorry – no suggestions for improvements – I can hardly keep up with the torrent of good stuff • I like almost everything that I see/hear on ABC. Apart from mourning the axing of certain longstanding programs over the years, I can't offer improvements! • Doing a fabulous job already – I'd be delighted with more of the same • Program content speaks for itself • Keep on with what you are doing – it’s great.

Management and decision making

11 ABC Friends National 2017 What do you want of your ABC?

A number of themes arose in respondents’ comments about ABC management and decision making. These might be categorised as trust, funding, transparency and collaboration. In addition, mention was made that the ABC must stay true to its charter and fight for balance, fairness and lack of bias against forces that see it as competition to commercial organisations. This includes fighting to maintain, and grow, funding.

The issue of trust was mentioned by many respondents who said they “trusted the ABC” to be unbiased, reliable and to provide in depth and high-quality journalism. They also commented on the importance of maintaining this trust in the light of some recent management decisions and funding cuts. There was concern that the corporation was subject to bullying and management was urged to “stay strong”, not be influenced to broadcast “lightweight fluff like commercial stations”, and to fight for fair funding.

Comments referred to ABC radio as, “the one station which actually delivers the opinions of everyday members of the community and provides access for the community to reach decision makers”. Reference was also made to the importance of the ABC continuing to be “a powerful voice to integrate people from many lands into the mixing pot that is Australian culture”.

Funding was a strong theme, and an area of concern, in responses to the survey. Once again, respondents urged management and the board to be strong and to fight for more funding. They said, “the board should be independent, apolitical, multi-cultural, each elected member and their appropriate expertise announced to the public. The board should be committed to raising a reasonable budget to enable the ABC to maintain a high standard”.

Some comments were:

• Keep the ABC completely independent by increasing its funding and by ensuring it remains free of all advertising. Increase funding also to its film production and editing arms so it can continue to produce excellent dramas and other programs which are Australian and reflect our culture and way of life • I object to the title free to air on ABC television as the Australian public pay for its cost. ABC is a voice for all the public • Lobby the government to restore funding • The ABC is a great resource. It has a trusted role to bring high quality journalism, news services, current affairs, issues of significance (science and the environment), locally produced comedy/drama etc. Any further reduction in its resource base would threaten this essential broadcasting service to the Australian people.

Another theme in the area of ABC management was the need for it to pay attention to loyal fans and to “treat listeners/viewers as if they have intelligence”. This included keeping them up to date with decisions and even “giving us a chance to participate in the process”; “informing ABC supporters of the date and agenda of board meetings”; “including current budgets and their implications for the corporation on the ABC website”; and “telling us what the board is considering with regard to policy”. 12 ABC Friends National 2017 What do you want of your ABC?

Respondents argued that ABC Friends and other supporters are more than willing to work with management and the board in the best interests of the ABC and urged management to use them for input into decisions before they are made and to work with them rather than thrust decisions upon them. By encouraging greater membership of ABC Friends, ‘reading their well-researched and presented comments, and keeping them in the loop”, the General Manager will have the means to inform a large group of people about management decisions. It was suggested management might consider expanding “the Friends’ group through a free join up, via the ABC radio channels and with ads on the TV channels” or by “increasing the funding and reach of Friends of the ABC”.

A major theme in responses about ABC management was the need for greater transparency. Respondents made comments such as, “The ABC belongs to the people of Australia and so transparency is needed to account for the management of staff, programs, budgets and decision-making processes”. There was concern that the board was not answerable to its constituents and there was no transparency about who appointed members, what qualifications they possessed or how they proved their loyalty, which was to the corporation not government. It was suggested that “non-political appointments on the board” and the “addition of ABC staff members to the board” would be a start. Furthermore, the board should “start by acting like a company in which we are all shareholders, produce at least half yearly 'reports' to shareholders and release them via the ABC news web site”.

Some suggestions for improved transparency were that the ABC develop a table which shows what aspects of the charter are reflected in ABC decisions, publish board papers, and minutes of executive meetings, and “broaden the scope of the ABC Advisory Board with panels in every state and territory and a clear explanation as to how advisory panels have influenced decision making”.

A number of comments referred to the current management of the ABC and the importance that “senior management be honest and upfront and understand (it) needs to display independence from party politics and passionately defend and promote public media”. Respondents suggested that “current management operates more and more behind closed doors” and its decision making “is puzzling and outrageous to millions of ABC supporters”.

There was some direct reference to the importance of the Managing Director, in particular, to build and maintain trust with ABC listeners and viewers by being, “more outspoken on behalf of the ABC”, by standing up for the ABC against political pressure and interference, and by advocating for greater funding.

Respondents suggested the General Manager should make public appearances at functions of ABC Friends, be “available for an occasional interview with the likes of John Faine”, attend public meetings, and perhaps, set aside fifteen minutes each week “to communicate (TV, radio) with the audience about her ideas and the board's deliberations”. She might also participate in “fireside chats”; and “make public” problems with funding and decisions on 13 ABC Friends National 2017 What do you want of your ABC? programs such as 7.30. Given the number of news and current affairs programs available to her, communication should be regular and easy.

The issue of the board justifying some of its decisions was mentioned often as a means of building trust between management and board, particularly in light of recent decisions to cut valued ABC programs and personnel. One suggestion was that that the ABC website should include a corporate web page that “is about the organisation, not just pages containing the content. It is very unusual not to have something like this and it would vastly improve communication”.

Mostly, survey respondents wanted the management and board to be honest with viewers and listeners, to let them know what is happening and to explain the basis for program and staff cuts. Staff were described as the ABC’s “greatest assets”. Further, it was pointed out that the ABC is a publicly-funded organisation – like a university – and transparency should be expected.

Many comments expressed concerned about government interference in the ABC, making it difficult for it to fulfil its charter. Survey participants were particularly concerned with the constant charges against the ABC of perceived left-wing bias. They said:

• I would like to think that they are not influenced by politicians but it seems to me that the current board is far too extreme right. Being fair and balanced should not mean that opinions equate with facts • In an attempt to appease politicians, it would seem that a neutral stance is now regarded as a left-wing bias resulting in presenters being selected from a right-wing philosophy. True independence is vital for our ABC.

Conversely, a small number of respondents complained that the ABC was “left-wing biased” and often pursued particular issues so doggedly as to reinforce this perception. The interrogation of Cardinal Pell, and the marriage equality debate where given as examples.

There were some dissenting opinions in survey responses about the need for more communication with a number of respondents making comments such as, “the ABC needs to be accountable for maintaining its Charter (and thus for appropriate resource allocation) but should not be required to report on operational decision making any more broadly than occurs now. I don't feel any great need for more communication about decision making – the proof of the pudding will be in the viewing and listening”.

Other comments in the same vein were: • If programming improved no need for more communication • I am interested in the end result; what I see on TV • No. I think the complaints about lack of communication are overblown.

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Conclusions

The ABC Friends’ survey elicited wide-ranging and thoughtful responses. There were some themes that appeared in responses to all six questions. These common themes were:

1. Ownership – respondents to the survey were passionate about the ABC. They referred to the corporation as “my ABC”, “our ABC” and were fiercely resentful of government or commercial media interference in how it was managed 2. Repeats – there were widespread and passionate complaints about “endless” repeats on radio and television, particularly of “old British programs” 3. Australian content – the overwhelming desire in programming was for more Australian content, particularly in the area of drama, and for the development of Australian talent 4. High quality – respondents to the survey valued the high quality, balanced, intellectually challenging, and in-depth exploration of issues above all other qualities of the ABC 5. Programming – most respondents were happy with ABC content and more interested in the quality of what’s offered rather than more content. News and current affairs, documentaries, drama, the arts and science were identified as the most popular areas for development 6. Diversity – diversity in program offerings, news reports, personnel, demographics, representation of all cultures, and country-city issues were considered high priorities 7. Management – there were strong calls for more transparency by ABC management, more opportunity for stakeholders to have input into decision making, and pleas for management to be “strong” and resist outside interference, particularly of a partisan nature.

Finally, while keeping in mind that respondents to this survey were, generally, ‘friends’ of the ABC, responses are, nevertheless, extremely positive. Responses in many instances were heartfelt, even emotional. They are reproduced in their entirety and at some length to reflect the volume received. It should be noted also that many comments referred to the ABC as ‘our ABC’, ‘my ABC’ in terms that reinforce the high standing, and indeed lifelong affection, many listeners and viewers have for the ABC.

Indicative comments include:

• I always vote for the political party that says they will support the ABC Get us out on the streets, to tell government what we want, because we all know they don't like the ABC. I will march in the streets for you • The best public broadcaster on the planet • The ABC is a critical Australian institution which needs to be cherished and supported. The dross on the commercial channels is not good for addressing issues of concern to Australians nor in defining who we are. The race to the bottom in reality programming is offensive, demeaning and unhelpful to our national character and intellect 15 ABC Friends National 2017 What do you want of your ABC?

• Thanks for this opportunity to give feedback. The ABC is very important to me for the quality of TV viewing and classical music listening. We need vehicles to give us a voice and contribute our support and opinions to balance the anti-ABC sentiment • We rely on the ABC for intelligent programming which we don't generally get from the commercials. That should be its trademark. Don't you dare touch programs like the Science Show, Late Night Live, Richard Fidler's program, ABC Classic FM and several others. Keep up the good work on Four Corners, Q&A etc. I'm saying this because, being a 'rusted on' audience member, I have developed a deep mistrust of generations of ABC management, the current one included. They seem hell-bent on perversely punishing loyal audiences under the name of renewal or some such weasel language. The barbarians are indeed inside the gate at the ABC. It gets hard to defend its behaviour which I try to do. Don't get smart-arse, and maintain what's left of its intellect and integrity. I am modest in my demands because of the huge financial constraints on this long-suffering organisation. Please spend your funds wisely • I honestly feel that I couldn't survive without the ABC both radio and TV including iView. I grew up in the country listening to the Country Hour and now, retired on the coast, the ABC is a vital part of my life. Very disappointed that Australian Network was sold, as an ex-teacher it was extremely useful • Oh, everything. I love the ABC • The ABC fundamentally underpins Australian society and our democracy. It must be defended at all costs.

16 ABC Friends National What do you want of your ABC?

INTRODUCTION

This report details the results of a survey conducted by ABC Friends National from 16 June – 16 September, 2017. A questionnaire was designed to enable people with interest in the ABC to express their views about the future of the ABC as it moves, again, into uncharted waters. The initiative was supported by ABC Managing Director, Michelle Guthrie.

Purpose

The purpose of the survey was to offer supporters of the ABC the opportunity to express their views about the corporation to ABC Management and to provide feedback on what ABC Friends National wants of our ABC.

Background

ABC Friends National is a body independent of the ABC that represents the community’s interest in its independent national public broadcaster. It comprises independent organisations which exist in each state and territory and work together in national campaigns.

The aims of ABC Friends National are to support the maintenance and advancement of the Australian Broadcasting Corporation to:

• Fulfil to a high standard its role as an independent and comprehensive national public broadcaster

• Be adequately funded by government to fulfil its role

• Remain independent of government influence, commercial sponsorship and advertising

• Promote Australian culture in all its diversity.

In order to fulfil these aims, ABC Friends engages in a range of activities at national, state and local levels. These include: informing the public, communicating with Members of Parliament and media, presenting submissions to government reviews and inquiries, addressing public meetings, conducting rallies and publishing newsletters.

17 ABC Friends National What do you want of your ABC?

METHODOLOGY and DATA ANALYSIS

Feedback for the ABC Friends National Survey was collected via six (6) open-ended questions (see Appendix1). That is, only qualitative data was collected.

The questions related to the efficacy of communication between the ABC and its viewers, programming and decision making.

Survey Respondents

532 people responded to the National Survey online and 33 mailed paper surveys; that is, 565 respondents in total. In the interests of privacy, the only compulsory personal information collected was the postcodes of respondents.

The table below indicates the number of participants from each state or territory to complete the survey. A breakdown of regions is available (see attachment).

State Number Percentage

ACT 23 4.07

Northern Territory 0 0

NSW 197 34.86

Queensland 6 1.06

South Australia 21 3.71

Tasmania 3 0.53

Victoria 279 49.38

Western Australia 28 4.95

Uncategorised 8 0.14

Total 565 100%

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Percentage

19 ABC Friends National What do you want of your ABC?

Summary of Comments

Question 1: What are the positive suggestions you would like to make to the ABC about new ways of communicating with Australian listeners and viewers?

Communication

Overall, respondents to the survey were positive about current communication methods employed by the ABC, while also desiring to communicate more directly with ABC Management.

They suggested management and staff should communicate via ABC friends as “we’re the fans; “provide email contact for story ideas”; “use the web more often for direct communication and feedback to obviate the disinclination of those viewers who avoid Facebook and Twitter”; provide an online newsletter; and “allow mention of Friends of the ABC…on, for example, Triple J or in an interview for The Conversation Hour, or on Australia All Over”.

In regard to communicating with and attracting new viewers, especially in the younger demographic, some suggestions were:

• Consult 18-30 year olds for suggestions re their age cohort • Work with younger viewers to find what they would like. e.g. I know that The Project attracts viewers who have not previously been interested in real news • Crinkling News is a private newspaper for children. ABC could do an email version in conjunction with ABC2 • Quirky short ads at cinemas, in public transport, anywhere the public can see them, even in the Telegraph! • Emphasising to young people the wide array of ABC programs that are designed for young people • Advertise on commercial TV • An attractive webpage giving information on new programs, radio and TV, and a timetable for all ABC radio programs. NOT repeated ads for existing TV programs • More advertising in modern media to capture a wider audience • Retain and develop awareness of a logo just like other businesses.

At the same time, respondents were concerned that ABC Management did not forget its older demographic in its attempts to attract younger viewers. They said:

• I would like to remind the ABC that it has a loyal audience whom it would be a mistake to neglect. We may be getting older but many of us are "rusted on" and deeply committed to the ABC. • Be careful not to lose loyal long-term listeners, not tech savvy • Acknowledge older Australians and hard of hearing by not playing music when people are speaking 20 ABC Friends National 2017 What do you want of your ABC?

• I would like to see the ABC attend more directly than at present to an audience of older viewer who are intelligent and eager to be stimulated.

Many respondents also identified the need to maintain current communication channels, while recognising the importance of introducing “new ways”. They referred to the “vital importance to maintain the old ways, such as shortwave transmission”, satisfaction with traditional platforms of radio and TV, and warned not to “push new technologies without first making sure that all potential users have access to them”.

In relation to new technologies, there was strong support for iView and podcasts, with many respondents mentioning how much they enjoyed both and how good it was to be able to “catch up on programs I’ve missed”. For example, responses such as “the on-demand options are fantastic and the future of service” were common. Opinions on the efficacy of email were evenly divided with some respondent in favour of email communication and others saying “I don’t like too many emails.”

A comment that sums up the dilemma for ABC management in relation to modern communication vs the ‘old ways’ was: “The ABC is using 21st Century technology to disseminate programs, news and information to its viewers and listeners (and now readers) and this is a big plus including the wonders of iView, by far the best of these services on the different networks. The negative aspect is that sometimes I get the impression that those of us who generally prefer the more traditional methods of communication are being left behind and no longer count”.

New ways suggested to improve communication between the ABC and its listeners/views included: online surveys and polls about a variety of matters, including feedback on programs and presenters; email surveys; alerts on nominated topics; group emails; regular email newsletters “like the BBC”; improved ease of making online comments; and upgrading of iView and the ABC app and webpage. It was also suggested that “more advance detail of our favourite TV and radio e.g. highlights of the coming week” would be helpful, as would “more online access to content, de-coupling content into components when possible” and “inserting promos in front of programs on iView, (to) give us the choice to check out new programs – create a ‘What's new'”.

One respondent said, “I would like the website to have a clear process about giving feedback in regards to programs” and another, “start a daily newspaper summarising news and opinion from TV current affairs”.

Some of the suggestions to improve communication mentioned the problems with access in regional areas. There were comments about the need for more ABC staff to report from the regions; and the problems with reception and lack of transmitter power.

A major theme in responses was the unhappiness of many viewers and listeners with “excessive advertising”, “promotions” and “endless repeats”. The antipathy towards advertising and promotion was mentioned over and over again in responses. A number suggested perhaps ‘advertising’ could be in blocks. For example, “allocate one time slot, 21 ABC Friends National 2017 What do you want of your ABC? like before the TV 7pm news or the radio 6pm news and do all the cross promotion for the coming 24 hours then. This would eliminate lots of brief interruptions within programming and all listeners and viewers would know where to access the information if they want it”.

There were also a number of comments about the tone of advertising and promotion, with respondents suggesting the ABC should promote “the unique features of its content”.

Comments included:

• The space in between programs should be less like a commercial broadcaster and just speak to the audience with respect, without condescending • Promos on TV/online about the VALUE of ABC programs rather than promos of upcoming programs – what we learn – what we don't get on other stations • Maintain high standards – get rid of dumbed down ads like the one for I-voo.

Overwhelmingly, however, people who completed the survey were positive about ‘their’ ABC, with the majority of comments supporting current communication and programs. A number of people also suggested ‘it was about the content’, the medium was of lesser importance. There was some resistance to changing a service that many respondents appreciated and supported. Indicative comments were:

• Unless there is more funding I don't see how ABC could do a better job. Would like to see better programming on ABC TV • ABC is doing very well now with its communicating to me • I am of an older vintage so I am in awe of all the ways that the broadcaster attempts to reach out to its audience • The ABC communicates extremely well! • The many current methods are fine with me • (I’m) content to receive established excellent programs through available timetables/ Green pages • Really like ABC news mail that turns up in my inbox morning and afternoon • I don't actually have any interest in 'new ways'. The iView and on demand radio platforms are perfectly adequate, and I am actually a fan of free to air programming – especially on radio – as it exposes me to issues and topics I might not otherwise seek out. I am alternately time-poor and time-rich, so can dip in and out to suit my time availability and interest. I think the ABC has the balance just right already • Guess what: your current 'ways' are effective! • Happy with current communications • I am grateful for all the pleasure I get from the ABC, just as it is, thank you • I am satisfied with current programming on Radio Classic FM and Television ABC2; … and I should regard their continuance as more important than any new forms of communication; it should also be noted that communication is not the only goal of radio and television programming • iView type communications very good. The radio app fabulous • You are doing just fine • I am very happy with the service as it is 22 ABC Friends National 2017 What do you want of your ABC?

• Sorry – no suggestions for improvements – I can hardly keep up with the torrent of good stuff • Very happy with ABC communication • I like almost everything that I see/hear on ABC. Apart from mourning the axing of certain longstanding programs over the years, I can't offer improvements! • Keep doing what you are doing...fair unbiased reporting, and authentic investigative journalism • Doing a fabulous job already – I'd be delighted with more of the same • Program content speaks for itself • Keep on with what you are doing – it’s great.

Many respondents also commented that they trusted the ABC and appreciated its lack of bias, and in depth and high-quality journalism. Respondents made comments such as “stay the same reliable and trustworthy service” and “I trust the ABC to tell us the truth in an unbiased way.” They referred to ABC radio as, “the one station which actually delivers the opinions of everyday members of the community and provides access for community to reach decision makers”. Reference was also made to the importance of the ABC continuing to be “a powerful voice to integrate people from many lands into the mixing pot that is Australian culture”.

23 ABC Friends National 2017 What do you want of your ABC?

Question 2: What new program subjects or themes would you like to propose to the ABC?

Over a third of people who completed the survey said they “loved the ABC and just want more of the same.” In particular, respondents were passionate about more Australian content in every area of programming, including Australian made drama and documentaries; ongoing high-quality news and current affairs, including strong support for investigative journalism; more programs on the arts, including live broadcasts of opera, drama and music concerts; and more emphasis on science programs.

A major theme in the area of ABC programming was to increase Australian content and production and, conversely, to run fewer repeats of “old British content”. In particular, respondents want “more Australian comedy, drama, and documentaries”, more about “ordinary Australians” and “more Australian produced drama that accurately reflect(s) the ethnic makeup of Australian society” and the diversity of listeners and viewers. As one respondent put it, “the ABC helps remind us of our uniquely Australian point of view”.

There was also a plea to maintain “good journalism” across many platforms and continue the focus on quality investigative journalism, current affairs, and balanced reporting. With regard to the latter, comments included:

• Continue independent reporting of events. Expose private media’s self-interest and poor journalism • Be decent, honest, and have several programs with climate scientists. Tell the people the truth • Promote the ABC's offerings more widely, in order to dispel the myth that the ABC is "not for everybody, just the left-wing elite" • I think the ABC should have less “Sydney-centric” focus, and should restore and strengthen its regional profile with “more in-depth analysis of policies from all sides of politics by having a keen eye to those policies that are or are not in the long-term interests of Australia as a country and global citizen” • Continue to provide independent ad free content.

ABC Classic FM received strong support, with respondents urging management to increase awareness of this service. They said:

• As an older, regular and constant listener to both Classic FM and radio national I have not always felt comfortable with the changes to the programs and how they are presented. For a music lover, there is sometimes too much talk and emphasis on listener feedback. On the other hand, information relating to the composers and history of the music is often very interesting. We do not need to be endlessly advised just who is presenting the program and sometimes verbal delivery can be very annoying. Too many pauses and emphases. My other gripe is the number of times programs are repeated on Radio National. Twice maybe to catch listeners at different times but three editions of Life Matters is rather too much. The pluses are 24 ABC Friends National 2017 What do you want of your ABC?

the wonderful music we hear, lovely surprises and no advertisements. Such a blessing. Some excellent opinion pieces and interviews • As the journalistic dollar gets smaller there are many writers on Facebook and blogs who have good ideas and good writing who are worthwhile voices. Searching these out and exposing them to an RN audience might be beneficial.

Finally, a strong general theme was in relation to multiculturalism with many comments in this area. Suggestions included:

• In Q&A it would be more interesting to have people from a wider range of ages and experiences • Topical subjects that interest the public with the culture and diversity of the public. As a multicultural public broadcaster, no legitimate group should be ostracised • Let's look at the multi-cultural aspects of our society – humour is needed, but not slapstick, real self-critical humour • Look at Canada – compare Australia to Canada (and how the latter deals with refugees); more programs with ideas and ideals which Aunty does fairly and well • A bit more emphasis on inclusion, diversity, multiculturalism, international perspectives • More content that celebrates diversity, racial and sexual • Perhaps more state and rural based programs. Enjoy the diversity with existing programs esp. RN specialist series • Documentaries and stories about real life in Australia – e.g. family life, but what it is really like, without dwelling on constant arguing and violence, working conditions in factories and on building sites, the history of migration, where migrants come from and how they contribute to Australian economy and society • Multicultural faith • Non-European (Asian) issues.

In relation to particular program categories, the following stood out:

News and current affairs

Respondents were complimentary about the ABC’s work in this area with many comments in support of the type of investigative journalism conducted by the ABC. The view of a number of respondents was that this was essential work that “only the ABC can do” because of its commitment to fair, unbiased, in-depth journalism.

They said:

• Do not lessen the ‘hard’ news current affairs • Seek independent information on world conflict • Keep up the good work of unearthing scandals no one else will talk about • I want more in depth journalism.

25 ABC Friends National 2017 What do you want of your ABC?

There was also a strong plea for quality, serious programming that stretched the intellect in comments such as:

• More that stretches the intellect. Less superficiality. Proper examinations and analyses of the political arena rather than thirty second grabs that are so simplistic • In-depth, on the spot reporting • Maintain in-depth analysis programs • More that stretches the intellect; less superficiality • Keep things simple, crisp and don't sensationalise anything! • In depth analysis of state and local issues. Stateline with Quentin Dempster is sorely missed.

Some respondents were, however, sick of “interviews where point scoring is important”, and of “opinionated hosts”. One response noted that “the most inspiring and challenging programs have been free of politicians”.

With regard to particular topics and themes, some suggestions were:

• Insights into lives, communities and events in other countries • More on global issues and less on Australian politics • In depth profiles on world leaders, or important international figures • More situating Australia in a global context, as we start to understand that we can no longer behave as if we are a lump of land at the bottom of the globe totally disconnected from the rest of the world • The Australian Constitution. A series of programs that will deal with the concepts of constitutions, histories and the great community efforts that lead to them, leading ultimately to Federation and the Australian Constitution. This would have topicality because of the interest in referenda and plebiscites and also an opportunity to discuss how government in Australia works or should work • More philosophical analysis of events • More on human rights • To be more inclusive I'd like to see radio national run a daily program talking to key people from different regions. Like Macca but with serious topics. Local people could collate it with a rotating state presenter and producers • Short summaries/views should be allied to more solid interpretative and detailed information • Tackle 6.00-7.00 pm timeslot, consider youth programming, continue supporting frontline current affairs • Keep the standard of honest news coverage and I love your programs that exercise thought and discussion such as Q&A • Better international news coverage • Ensure that the headlines of the 7.00 pm news are of real importance and not sport or crime related • Increase Asian based sources and content in news and analysis programs • Generally, topics that further the knowledge, education and empowerment of the Australian public e.g. politics, environment, education, health, history... 26 ABC Friends National 2017 What do you want of your ABC?

• Heritage and history and something similar to Grand Designs New Zealand • In depth analysis of our social, economic, environmental condition – continue but make more in depth programs rather than the headline type ones • More in-depth analysis of business and mega corporations' tax avoidance. Analysis of the effectiveness of Government statutory authorities, such as ASIC, ACCC, Productivity Commission. Stories on lesser known MPs etc. • Some programs on how the electoral system works with emphasis on distribution of votes in both state and federal parliaments.

There were pleas also for more documentaries with topic suggestions including:

• A documentary on the abortive late 19th Century new Australian colony • Please make more in-depth programs covering subjects such as ethics, Australian history, genealogy and European history • Australian content, documentaries, commentaries • Australian stories including WW2 stories – no more WWI stuff – let people learn about 20th Century stuff that has relativity to our lives today • Careful He Might Hear You was a hit – do it again with later stories – the anti-war movement, stories of aboriginal massacres. Teach Australians about their past too! Lots in there – how the Intervention in 2007 repeated the past. Be bold! • REAL Australian history – until all of we non-indigenous learn how this land was farmed, managed and cared for and how the utter ruthlessness meted out by the invaders was perpetrated we can NEVER be real Australians • More programs such as the War on Waste which only a public broadcaster can do with believability – as this was a BBC idea maybe look to the UK for similar programs • Reputable documentaries are needed because they're thin on the ground elsewhere • Would like to see country towns featured in documentaries – one or two per program – not only would it show us how the other half lives, it would be entertaining and informative • A Question to the Party. So many misunderstand the background, the beliefs, the aims of political parties AND the money that comes between the party and its aims. Perhaps in the vein of Eight Out of Ten Cats to minimise pomposity • More celebration of multicultural Australia both by having more people from diverse backgrounds as presenters and as participants. The ABC should reflect the diversity of the Australian population. I'd like to see a panel of diverse experts discuss key topics from their background perspective. Let’s say looking after the elderly, dealing with awkward situations at weddings – it doesn’t have to be dull • History especially post federation. How did we get here? pluses and minuses • Documentaries other than cooking and travel • Climate change: (i) the original reasons that lead us to believe that the climate, globally, was indeed changing; (ii) the effects on low-lying islands in the Pacific and what role Australia is playing, and what will be requested • Information and discussion of road transport.

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Arts and entertainment

Arts and entertainment was another category where respondents to the survey expressed interest in the ABC delivering more programs.

High quality Australian drama was particularly identified as an area for extension, as were music, particularly live performances, theatre, and comedy. One respondent mooted the idea of “making some elective programming with the possibility of crowd funding specialist topics like opera and ballet”.

Specific suggestions included:

• In entertainment – try to find new Australian talent, not as a talent show but shows like the D-generation that took risks and introduced a generation of new talent to the public • Sunday, more arts shows • More culture on ABC TV: drama, music (classical, music generally etc.), concerts, theatre, from Australia as well as overseas. Book reviews (all kinds of books). Film reviews • More exposure to the visual and performing arts • Music – live performances of all kinds of music including music from overseas • Australian arts on TV and iView • More programs featuring young artists e.g. music, painting • An Australian made variety show, with singers, dancers, comedy routines, bands, and other novelty acts (not a talent show) • Plays, musicals and operas, orchestral and vocal concerts and more Australian drama and films • Famous artists' biographies, practice, impact on society • Community arts projects • More programs/themes for the older demographic e.g. quality BBC drama and arts programs • Strong and intelligent drama should remain an ABC focus and strength • Quality drama that isn't violent, medical or law oriented that really does capture who we are as a nation. The casting of more diverse Australians is great but the scripting and stories lets these actors down. Surely, we can better mine the many cultures and experiences of people, with a focus on developing understanding, respect, interest, curiosity so that the ABC tries to shift the ugly underbelly of prejudice and racism we see these days. Great drama can have a powerful effect • More arts programming, more specialist programming on RN (some of this has been lost), the return of music programming on RN, more quality locally-made Australian drama • Drama, especially love stories, comedy and/or mystery which aren't new but are generally loved, e.g. Doc Martin, As Time Goes By, etc. Finding Poldark a bit trite and tedious • Put the arts and great Australian drama on in prime time and strengthen local production of drama and kids shows 28 ABC Friends National 2017 What do you want of your ABC?

• I am interested in current musical and theatre event details • I would prefer less film music on Classic FM and more films on ABC television; the subjects are not important • Foreign films particularly from our northern neighbours • What about some of the good old black and white films, instead of continuous quiz games? • More political/social satire like Utopia (brilliant) and Micallef • Fewer banal slapstick comedies whilst preserving leading edge sophisticated comedy and more quality Australian comedy • Aboriginal comedy/drama is great improvement in programming • There used to be some fascinating comedy – more satire I suppose. I am old enough to remember Mavis Bramston, John Clarke in The Games, Max Gillies etc. • More Australian comedy like The Chaser • More comedy like Mad as Hell • Classic old comedy programs are sadly missed • Comedy of the standard of John Clarke, Max Gillies • Love political satire.

Science

Science was the third was the most frequently mentioned category in the survey, after news and current affairs, and the arts. The one program receiving most comments was Catalyst, which was strongly supported, particularly in its ‘old’ format. Some responses were:

• It is a disgrace to degrade Catalyst by sacking its excellent staff • Good science programs, which have not been dumbed down. I do hope this hasn't happened to the return of Catalyst but I strongly suspect it's presentation and content may be a popularised and trivialised version of its former self.

Many respondents wanted more attention paid to environmental science. They said: “more on climate change”; and, broadcast “current environmental issues as a weekly half hour program – AT A GOOD VIEWING TIME”.

More general comments included:

• Increased exposure to natural science and the environment • More science docos, especially AI, robotics, space/cosmos • Bring back programs like Inventors, Collectors, etc. • More smaller science programs such as Off Track etc. • Some ‘real’ facts about how alternative energy is utilised in other countries. What works and why • Key is employment of intelligent, experienced staff for content and programming. Given importance attached to science and STEM, there could be more coverage e.g. profiling scientists including school/uni students. What initiatives in Education? How do the Scandinavians approach portfolios?

29 ABC Friends National 2017 What do you want of your ABC?

• More science in drama, documentary and any other way creative minds can present it so we don't enter a new Dark Age where a discredited chiropractor can convince well educated middle class people that vaccines are some kind of voodoo that admit autism as if it were a virus • Expand the science based programming – aim at children and youth. Great opportunity to use digital tech to deliver this via podcasts, apps etc. Give more time to The Hack on Triple J to include a regular science segment • Maybe building on some of the fantastic RN programs – Health Report, Science Show, Spirit of Things, Background Briefings – to TV programs • The ABC could produce academic subjects for school viewing. In the 1960s the ABC had University of the Air, from which I learned architecture • Provide programs that explain the excellent scientific research that is carried out in organisations such as WEHI, CSIRO and CSL • Explain climate change in a series of episodes, including going into the actual impacts happening around the world • Research, science of all sorts including climate change, environmental issues around the world, needs more focus/attention/airing. Decision to cut/reduce Foreign Correspondent and Catalyst (and also 'popularise' or 'dumb down' the latter) should be reversed • Need programs which stimulate interest in science for younger audiences • Science, science, science. ABC is the only channel that has taken magazine style science seriously since TW finished over a decade ago. A combination of professional scientists, amateur science projects, and better interactivity and promoting of the ABC science website • More science and MUCH MORE on CLIMATE CHANGE • Given the state of our planet – MORE ENVIRONMENTAL ISSUES; also, more political programs aimed at the young • The ABC tends to be green/organic/etc. unquestioningly. The series on waste/ recycling for example did not present an economic perspective – the economics is an essential part of the story. What is the opportunity cost of recycling low value items? Negative for sure, so it has to be subsidised, and that money could be used better. A more critical scientific and economic approach is required.

Children

Children’s programming was the final area where respondents saw the opportunity for expansion, particularly as they saw this was a positive way to attract younger viewers, including adolescents. Mention was made of the fact that the “ABC demographic seems to be old” and, therefore, the ABC needed to be more “proactive in schools and other educational institutions”.

Specific program ideas included: • A program that explains how Australia’s parliament works. Young people could act in a mock parliament, showing why Parliamentarians represent THEIR constituents, not their Party. An electronic vote could be used (email) yes or no, on the subject being debated 30 ABC Friends National 2017 What do you want of your ABC?

• A homework club for primary school students and a separate one for secondary students • More programs which appeal to younger viewers via comedy/entertainment to package serious messages, i.e. The War on Waste, The Checkout, The Weekly, and Mad as Hell (to the extent they get the humour). Marketing docos like You Can't Ask That, and Luke Warm Sex to schools might also be appropriate • Children’s programs are vital and need to reflect ABC's steps to move with the times, as it has always done • How about a forum for young people? Topics that they are grappling with; what they can offer to our cultural mix and knowledge.

31 ABC Friends National 2017 What do you want of your ABC?

Question 3: What areas of ABC programming could be discarded to better reflect community interests?

A significant number of responses to the question of programs to discard observed that (a) nothing should be discarded, or (b) that it was impossible to speak for ‘community interests’ as these were so varied. As one respondent put it: “better to keep a mix of broad and some specific programming. Everyone has their own prejudices, but these all need prodding and shaking from time to time”. Others said things like: “what I hate, others love”, and “there are programs and themes which I choose not to follow (and switch to Classic FM). But I don't seek to have these programs axed. They help to nourish our rich social tapestry”. Further comments on this theme were:

• I don't canvas the whole range of ABC programs regularly. Currently seems to be directed at a wide range of the community. I like that. I don't want to see programs discarded unless the quality is below standard • There are lots of things I'm not interested in (country based programs) but I am loath to suggest they be discarded as the ABC should reflect a range of diverse interests and does so pretty well (aside from funding slashes) • None: we are a broad and diverse nation • None. I think the ABC does a great job in reflecting community interests i.e. city/ country, brilliant investigative journalism, multicultural etc.

There were also some responses that queried what evidence there was that the ABC did not speak for ‘community interests’, in comments like:

• What evidence is there that existing programming doesn't reflect community interests? • There is no one community interest and I do believe that the ABC needs to cover all communities • Not a useful question. Whatever is of no interest to me is fascinating to someone else. I'm just one demographic • Community interests change all the time, so need to be mindful of change and be flexible enough to adapt to this change • Not for me to erode the plurality of ABC programming • I would have said that ABC programming already covers a broad range of community interests Nothing, unless it has been shown to not reflect community wishes • At 75 I'm not sure I still understanding 'community interests’ – maybe some more stuff relevant to my demographic.

A number of responses also urged no cuts in programming at all, saying: “we do not want to lose ANY more local-content programs. The ABC helps remind us of our uniquely Australian point of view”. Other comments in this vein were:

• I'm concerned about what's being lost! ABC is a life line for me and I'm very concerned about the loss of programs and innovation 32 ABC Friends National 2017 What do you want of your ABC?

• Already been stripped to the bone by the Abbott/Turnbull government and their right-wing thugs. How much more can you take? • Broad church requires relevance. No necessity to over cull • There needs to be a broad range of programming for the diverse groups in society • I say discard nothing • NONE!! • Do NOT discard Australian content. Areas of small and possibly niche interest are still important, especially when not available on other media. Can't think of anything to discard that would not harm... • None. When you narrow your service, you narrow your customer base and thus your political support – which you must have in order to keep on speaking truth to power while relying on funding controlled by the powerful • Already discarded enough. Why water down further? • I believe too much has already been discarded • None. It's about what's missing, not what's there.

The major area to ‘discard’, according to many respondents was “the interminable repeats”, which came in for much criticism. 14.8 per cent of responses to question 3 referred to this aspect of ABC programming. Particular hostility was reserved for specific British programs – QI, Midsomer Murders, Grand Designs, Restoration Man, Pointless, “the dopier English thrillers” and “second rate British murder mysteries on weekend TV”. English cooking shows, game shows, and comedies also came under fire for “endless repeats”.

A number of respondents suggested overseas programs are shown “because they are cheap” and, while expressing sympathy for ongoing cuts to the ABC budget, were keen to see these discarded.

To a lesser extent, complaints were also made about repeats on Radio National in responses such as, “less repeats on RN. Less Sydney-centric news reporting on weekend radio”.

News and current affairs

Few references were made to any reduction or changes in news and current affairs, although a small number of responses referred to the repetition on Channel 24, and suggested the roles of Channels 2 and 24 should be reconsidered. There was also some criticism of “unhealthy reliance on the police information bureau, suggesting the country is riven with crime”. One respondent said, “I would like to see a reduction in current affairs/ politics. This is only part of life but on the ABC, it totally dominates”, and others thought economic news was of little interest.

A small minority complained about the lack of balance with regard to guests on Q&A, saying things such as “it's embarrassing how often the panel is left or centre heavy”, but others complained that the ABC should “get rid of right-wing commentators… and IPA

33 ABC Friends National 2017 What do you want of your ABC? stalwarts”. A few people also complained there were too many talkback programs on local radio.

Generally, the preference was for more detailed content, less repetition, less sport and “more quality local content and investigative journalism”. Overall, however, the majority of respondents saw news and current affairs as major strengths of the ABC.

One comment that sums up the tenor of responses to question 3 was:

I think the non-commercial charter of the ABC gives it an opportunity to address important issues rather than popular topics – so I suggest they discard topics that are well supported/covered by commercial stations and explore genuine community issues that are avoided by the commercial stations because of the conflict with their commercial interests.

Entertainment/The Arts

One again, respondents had few suggestions to offer about arts and entertainment programs they would like to discard, although they repeated the preference for high quality programming and the removal of “light, useless stuff”.

In the area of entertainment, they particularly complained about “too much ‘unfunny’ comedy”. While they were positive about satirical programs, such as Utopia, they were critical of “sillier comedy shows”, “light weight male backslapping”, “so-called ‘local humour’”, “second rate comedies”, “lightweight imports” and “puerile” comedies. In this latter category, they named Growing up Gracefully; Upper Middle Bogan, and Cleverman. One respondent warned, “The ABC needs to bear in mind that with crap like this they give ammunition to their enemies – why would the taxpayer need to fund this stuff? Take care. Keep your powder dry for critiques of the political scene. No need to be provocative in every area”.

There was also a strong reaction again reality TV with one comment reading, “please don’t go to reality TV or I’m gone forever”.

Some respondents reiterated a view aired in other questions that some of the newer comedy appears “age specific” and that the ABC should be careful not to alienate its current demographic in its chase for young viewers, particularly as the “youthful demographic (is not) interested in the ABC”.

The only other area in arts programming where some suggestions were made to discard particular programs, was music. A number of survey participants said the ABC should discard, “country music”, “light music stations”, “contemporary music programs” and “music on AM bands”.

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Triple J and Classic FM had its supporters, but there was concern expressed that Triple J was “going so mainstream and reducing quality of programming”. Rage was identified by a small number of respondents as a show that was outdated and could be discarded.

Sport

A significant number of respondents indicated they thought there was “too much sport” and suggested this should be left to the commercial networks. They said that “most sports/ sport panel programs” did not reflect community interests” and made comments about discarding, or changing, the following:

• Get rid of sport on the news • Would hate to see the ABC driven by majority public demand. I personally think the ABC should drop all sport broadcasting as that is adequately covered by other media • There's also too much sport in the ever-shorter news bulletins on RN • Not so much sport on ABC TV – equal time for sport and culture • Sport – this is a huge industry, which is already over-exposed by commercial media • Cut back time spent on sport on the radio – football especially • Sport. Leave that to the commercial networks • What the community is interested in and the ABC charter are not necessarily concordant. More high-quality radio and TV of any sort would be welcome. There is too much sport – one can get that anywhere • Sport!! • Some areas, such as sport, are already well covered by other channels and could be cut back to allow the ABC to concentrate on what it does best as the only source of reliable news • Motor racing, football – both covered well on commercial and pay TV stations. Have some so that all viewers interests are covered but not so much • Sport, but that's only my view. I recognise that others would disagree • There is enough sport on the commercial channels so don't put any emphasis on sport which is covered well elsewhere • Coverage of English soccer competitions, American baseball • Too much time at weekends devoted to ‘live sports' broadcasts at the expense of regular music type formats. These are already well covered by commercial TV and Pay TV • Can we get rid of The Last Leg, almost an all-male, and of interest only to the English zone • Personally, I find far too much repetition of sport. Less sport in general programs replaced by dedicated programs if you must • Cut back time spent on sport on the radio • The addition of digital channels allows me to avoid the coverage of sport much of the time. Sport is of least interest to me • Cricket over whole days – okay on a secondary channel (e.g. news radio) but should not interrupt main programs

35 ABC Friends National 2017 What do you want of your ABC?

• Start with Friday evening sports show – that was an embarrassment to women and the quality of the journalism was so bad I had to walk out of the room – it was demeaning! Generally, the level of intelligence in the writing and reporting for journalists is demeaning of their intelligence • More news, less sport. 15 minutes at most of news, and then the damn sport starts.

Religion

Less than 3 per cent of respondents referred to religion in their answers to the survey questions. Of those who did, the majority were in favour of discarding, or reducing, religious programming. Indicative comments in answer to programming that could be discarded, included:

• There is much too much religion on the radio... so many programs! • Religion from the believer POV. I'd prefer a neutral stance • Personally, I hate Church music Sunday at 11am, but it has the right to be aired! • Religious programs, repeats!!! • Religious programs • Religion • Any religious programs you might run • Religious programs • Get rid of religious programs • Certainly, the religious ones, even the ‘humorous’ ones, like the James Carlton programs, which seem to have endless repeats. And I may be a bit out of touch, but I'm not sure we need the religious programs, even the humorous ones such as the God Forbid one, which seems to have endless repeats • Religious programs. 98% of Australians not interested in religion • RELIGION • Church services and religious programs • To balance the multiple programs on religion, how about some programs on secularism? And rename the Religion and Ethics Report as the Ethics and Belief Systems report • There is too much emphasis on religious, particularly Christian beliefs, in the total programming of the ABC.

A small number of respondents expressed the opposite viewpoint, saying:

• Maintain current variety, but do not ease out religion • Religion to be reinstated. With so much happening in our world related to religion, the ABC ought to have good coverage: religion report, Sunday night religion radio program, etc. • Almost 70% of Australians told the census that they had a religion, and yet the coverage of religion on the ABC is pitiful. There is also a palpable bias in ABC reporting against Catholicism.

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Question 4: Have you got a subject in mind that you would like to see the ABC come to grips with, and how can new technology help in delivering these programs to younger and older audiences?

Responses to question 4 elicited many of the same ideas covered in earlier questions on the survey. Once again, people expressed their general satisfaction with ABC programming and delivery; and, once again, many respondents commented they were less interested in how programs were delivered than they were in the quality of those programs. Mention was also made of the importance for the ABC to pay attention to long term viewers and listeners who may not have access to reliable technology, or may not use it all. A small number of answers referred again to the number of channels available. For example, one respondent expressed the view, “I feel that channels 22 and 23, and even 24, could be shortened or obliterated. The content is an oversupply and then we would have more funds for ABC2 and 621 and 774.” IView continued to receive much positive feedback.

A large number of communication alternatives were suggested. These included, social media, ABC Friends, community events, radio interviews, random sampling of viewers and listeners, recorded feedback and regular communication from ABC management, and more interaction and transparency from the board. A small number of respondents asked for a focus on clear articulation by presenters and larger font size on the phone to assist communication with older viewers and listeners.

Respondents said:

• The technology doesn’t matter so much, we have that – what you need is more good programs like in the old days…Come to grips with the fact that if you try to serve everybody you will end up serving no one • Stop trying to chase a youthful audience which doesn't watch the ABC anyway. They will mature in time, and come back to the fold. And, finally, podcasts are good but they're no replacement for actual broadcasts on Radio National • I don't know about technology but I do know that the ABC is a lifeline for me, especially as I live in rural Victoria. I'm rusted on and rely on the ABC for so much of my information on all these areas • Keep using and experimenting in social media • Relentless pursuit of younger audiences is pretty futile given how often they change their digital media preferences • I don't want even more technology – I just want to watch TV at night and hear sensible programs during the day • People only download if they fancy something so keep the wide-reaching radio format as we hear things that surprise and delight us on all sorts of topics that we may not have thought to download • New technology isn't relevant for many of the older audience, and younger audiences already use it to access programs • PLEASE keep in mind that there are very many people who cannot, do not, will not embrace new technology. And they won't be completing this survey!

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• All of them expanding, as we must, but from existing radio and TV as the CORE of excellence • More public involvement. Use social media more. Go out into the community e.g. speakers to institutions, clubs, U3A's etc. • I am of the opinion that messages preceding or following program items are easily shut out because a listener or viewer has just paused their attention span simply because the program ended. Alternative direct means such as email would normally exclude most viewers simply because they have not been identified. Social media is also limited to those who choose to subscribe. The question gets down to how do you get a large enough panel. My thought is that The Friends list is a base that can be pushed to add names such as “friends of ABC Friends” who may not feel strongly enough to fully participate but would be receptive to messages from the ABC • Email newsletters. Regular communication from management about their thinking re the direction they're taking the ABC • The ABC Board must become more transparent. The date and the agenda of each board meeting should be readily available on ABC websites • Film board meetings from time to time – at least once a year. Publicly make known board members and their decisions and reasons • Randomly sample viewers and listeners on particular programs and episodes • Communicate via ABC friends more often if possible, we're the fans • Please continue developing substantive input from audiences not so much in tweets and social media (useful but limited) but recorded feedback and program ideas and production input such as would happen in Unearthed, Pool and ABC Open • More work and close association with The Saturday Paper – an excellent publication that (like my ABC) provides information in our democracy • New technology does not help older audiences when it removes programs to digital radio or streaming online services. Younger audiences can cope with these methodologies better than older audiences. • I get sick of hearing how we can help older audiences access using new technology – just use the previous and some of the new stuff • I'd love to see a timeline or mind map of reports/summary of issues in current affairs on the ABC news website. Something that joins up and relates articles, providing context to news articles • I am too far behind new technology to make any suggestions. However, programs that helped me appreciate these technologies would be of interest. I love the broad spectrum of programs that is currently offered • When the ABC does programs well it really excels in all categories. Sometimes I get the impression that the ABC is trying to be all things to all people which is not possible. Those of us who watch and listen to the ABC, or stream the BBC, do so because we are interested in quality, balance and an absence of gobbledygook… New technology is wonderful as a tool/s for delivering programs to all age groups but the potential to do so will continue to be limited until the Federal Government introduces a decent national broadband scheme • Make the intelligent programs available to younger audiences through the media they use. I'm happy with TV and radio. My main concern is quality. There's too much 38 ABC Friends National 2017 What do you want of your ABC?

emphasis on medium, not enough on content. The so-called recruitment of younger audiences, which has been going on for decades, has resulted mainly in dumbing down of content.

With regard to areas respondents would like to see the ABC come to grips with, most responses repeated information from earlier questions. Once again, the question of repeats was raised, as was the plea to “focus on quality”, the importance of free speech and the importance of not bowing to political pressure and political correctness. Many respondents referred again to the service the ABC provides to the Australian community, including balancing the views of commercial media, in comments such as:

• The ABC is crucial to this country for politics and current affairs – it's important that intelligent people capable of critical thinking raise hard questions and engage in rich, respectful dialogue. Less endless clips of what politicians say and more discussion. Some fabulous young people pop up on the Drum and Q&A – I'd like to see them discussing our way forward to become a better nation • I am unable to detect any left-wing bias in the ABC. Far from it. It asks awkward questions and politicians just don't like it. In reality, the ABC should be countering the very right-wing bias of the commercial media. There is only the ABC which can do this and it is important that this should happen for Australia's democracy to function.

News and current affairs

In the area of news and current affairs, a number of responses referred to the need of the ABC to come to grips with the idea that it “should not be trying to mimic the appalling commercial stations and should provide programs which are not focused on just getting ratings”, and “I would also like the Australian broadcasting Commission to be distinguishable from the commercial news presentations, not trying to copy their glossy and sensationalist styles in content or presentation”.

Instead of mimicking commercial channels, the ABC should “open our eyes to others in the world”, include Indigenous voices, and cater for everyone in our multicultural society.

Many answers to the survey question identified news and current affairs as the most important areas of ABC programming and referred to the fact that the ABC was in a unique position to supply quality, in-depth, unbiased journalism. They said:

• Current affairs and investigative journalism must remain a focus of our ABC • Can't get enough of good quality documentaries and interviews. ABC excels at this and no one else really does it • The independent journalism and investigative stuff which could NOT be done by other services.

Specific subjects mentioned for the ABC to come to grips with were state politics and local news, inaccurate portrayal of women as simply “wives, mothers or girlfriends”, current 39 ABC Friends National 2017 What do you want of your ABC? affairs of our region, international news, world events, and education on “Aboriginal life before the invasion along with what has been achieved by them since”.

There were also calls for ongoing unbiased programs that tackled complex problems. For example, “genuine debate on Australia's system of taxation with experts, not politicians, and how it could raise more money and be made fairer. More programs on the law (debates with experts on the stupidity of imprisonment and mandatory sentencing) and “on Australia's system of…government, “more on global warming”, climate change, and “investigative pieces on political corruption and 'grey gifts' to the politically connected”.

Entertainment/the Arts

There was some feedback to suggest the ABC had not totally come to grips with the arts, with one respondent saying, “when you look at the figures there is obvious mass support for the arts not reflected on TV”.

Many comments asked for more focus on arts and entertainment in suggestions such as:

• Why not create live broadcasts from Australian theatres just like the National Theatre and Shakespeare's Globe? • More music including classical, with more overseas guests to add fresh views. We get too bogged down in the same parochial boring approach to issues • Arts needs a revamp – interactive • Just more information on a REGULAR basis re music and theatre events • Radio drama and book readings would appeal to me. I though The Trace excellent but that was my first podcast • More recorded live concerts of all genres. Available to watch on iView or listen to via podcast • The arts, delivered on line • Drama – ABC has been master creator / sponsor ... but I understand that costs and they have no $$ • Aboriginal comedy/drama is great improvement in programming • More good Australian drama. Not fussed about new technology for delivery but what you need for older people is good subtitling • Drama that does not involve murder, cops and lawyers. People live interesting lives doing other things • Drama is our biggest loss in my opinion • Lots of young people go for the arts and music and comedy so the ABC could promote these types of themes and advertise on social media and on Twitter. I personally enjoy comedy and drama and theatre so would enjoy more of these with advertising in different languages in the local papers • Live music venues should be explored • Swedish national radio has a program called "Sommarpratarna" (Summer talkers). They are well-known people who talk for an hour about their lives, and play their favourite music. It's a very popular program • Drama is sorely neglected, as is opera 40 ABC Friends National 2017 What do you want of your ABC?

• Australian comedy and drama. Keep fostering it and accept that it might not always work. Foster new filmmakers, deliver in traditional ways and in on demand platforms • The arts – I would love to see a fresh take on it. And a way that new technology can show me how to access it for real in my city. So perhaps an app as part of a show? • Good drama please not trashy programs like Pulse • Broader attention to the arts • Arts – ‘how to’ on all ART areas; artistic films.

Science and Technology

In this category of programming, the general view was on its importance and how the ABC needed to come to grips with such an important area in light of budget cuts and the current backlash against “facts”. Particular emphasis in responses was on the importance of “genuine science and invention”. Once again, changes to Catalyst were criticised as reducing the quality of “a fantastic program in the past’ by turning it into “magazine style or a reality show”.

Overall, respondents wanted more science, that was based on research, factual, and high quality and came to grips with “issues including climate change and environmental issues which need more focus/attention/airing around the world”.

Some of the many responses included:

• ABC TV and RN: More science programming, like the three fantastic Star Gazing shows. Great that The Science Show continues and good to see the return of Catalyst • A stronger emphasis on science and environmental change • Science programs were noticeably absent for more than half of 2107; it is essential that the ABC continue with significant science programs. It remains to be seen if this is going to be the case • Sustainability for the future in Australia • Increased exposure to natural science and the environment, and the visual and performing arts • More of the big picture stuff about our future • Science based programs and health research initiatives • More science programs and discussion programs • Environmental, alternate renewable energy futures, latest medical developments • Glad to see Catalyst return, so perhaps more really cutting-edge science. Particularly in regard to medicine. My research tells me that the facts being revealed now about health, pharmaceutical companies, epigenetics, etc. are not being shown in the media. The ABC ought not be beholden to anyone • More on human rights, more comedy and more on climate change • More science programs • More science • Bring back catalyst or more science programs 41 ABC Friends National 2017 What do you want of your ABC?

• More science and health programs at suitable times • More science – so pleased Catalyst is returning • Don't cut programs we like for a start e.g. Catalyst. • Deeper science programs. More depth and less wiz-bangery! • More science shows, not dumbed down. Glad to see Catalyst restored • Men's growth and development • There could be more coverage of science and technology • Need programs which stimulate interest in science for younger audiences regarding what affects them • I am interested in going beyond science and rational thinking as well. Perhaps a form of Open Space Technology would connect young, old and include diverse attitudes? • Given importance attached to science and STEM, there could be more coverage e.g. profiling scientists including school/uni students. What initiatives in education? • Definitely more science based programs – particularly those which feature the many highly qualified women working in science in universities, research organisations etc. • More science in drama and documentary and any other way creative minds can present it so we don't enter a new Dark Age where a discredited chiropractor can convince well educated middle class people that vaccines are some kind of voodoo that admits autism as if it were a virus • Science, science, science. ABC is the only channel that has taken magazine style science seriously since TW shuttered over a decade ago. A combination of professional scientists, amateur science projects, and better interactivity and promoting of the ABC science website.

42 ABC Friends National 2017 What do you want of your ABC?

Question 5: Do you have advice for the ABC as to how they can improve communication with Australians about how it reaches decisions about programming, staffing and resource allocation?

Responses to the question of how the ABC can improve communication about how it reaches decision on programming, staffing and resource allocation fell, broadly, into three categories: community input, communication and greater board transparency.

A small number of respondents felt that what happened in the “ABC’s backrooms” was not the business of viewers and listeners and “I don't think we listeners really don't want to be informed about managerial decisions”. One respondent wrote:

I don't know that the ABC particularly needs to worry about this. The ABC needs to be accountable for maintaining its Charter (and thus for appropriate resource allocation) but should not be required to report on operational decision making any more broadly than occurs now. I don't feel any great need for more communication about decision making – the proof of the pudding will be in the viewing and listening.

Others thought that because the ABC was currently “at the whim of government” there was little that could be done. In fact, interference by government into the ABC came in for much criticism in comments such as:

• Well, I would like to think that they are not influenced by politicians but it seems to me that the current board is far too extreme right. Being fair and balanced should not mean that opinions equate with facts • I think ABC does very well if only governments wouldn't interfere. What happened to independence? • Have non-political appointments on the board for a start • Stop being a clandestine organisation because of the current government • Get onside with a political party that will restore funding, before the next election • Ignore politicians and lobbyists of all varieties. Minor, narrow interest groups can only be served by a national broadcaster • Avoid political intrusion – remain independent • There will always be ABC haters, but keep up the current good work. The haters don't care about the way decisions are made so you need to continue to improve programs and the way they are delivered to win new audiences • Sack Guthrie. Put someone in charge who knows about public broadcasting • Keep strong and don't be swayed by forces out to destroy the ABC • You appear to lean too far to the right and smaller religious groups. And pro- refugees without taking into account Australia's need to help our Indigenous, homeless and the poor.

Another group of respondents said that since they were not aware of any opportunities to participate in decisions, anything would be an improvement.

43 ABC Friends National 2017 What do you want of your ABC?

A number of comments expressed concern about cuts to staffing, particularly from Classic FM, and the disappearance of “established presenters” with “wonderful voices, (who) knew about the music and talked about it rather than themselves”. Many also were concerned that staffing was a major component of ABC quality and cuts should be resisted as much as possible. They said:

• Be proud of what we are capable of doing. CREATE MORE not fewer jobs • The fact that you sacked Quentin Dempster certainly communicated something, but it wasn't favourable • The ABC's staff members are its greatest asset • Some resource allocation could happen with salary cuts to highly paid executives to allow more production resources • Quality journalism costs – staff input most important given that political interference is always to be resisted • Keep Leigh Sales at 7.30pm, Emma Alberici at 9.30 and Beverley on The World • Employ staff who are expert in the field not celebrities • Ensure that staff, journalists and presenters are intelligent and can communicate.

Some respondents indicated they would even be prepared to pay licence fees or higher taxes in order to ensure fewer cuts in staffing and quality programming.

Community input and communication

There were many responses to ways to improve community input and communication with, and between, ABC viewers and listeners and management.

ABC Friends was mentioned as a useful conduit for providing input and facilitating communication. Respondents said:

• Maybe increasing the funding and reach of Friends of the ABC? • Encourage greater membership of Friends of the ABC • Be conscious of the Friends of the ABC's very well researched and presented comments • Inform Friends of the ABC about pending decisions and give them a say • Make sure that you keep the Friends of the ABC in the loop – they will then inform a large group of people • Existing channels are fine. Please consider The Friends of the ABC as dedicated, engaged connected and motivated • Better consultation with Friends of the ABC for a start. • Talk to the Friends of the ABC – that is why we join.

In terms of improving communication, “more surveys like this”; the use of media, email and website, already at the disposal of the ABC to explain and consult on decisions; and more public events where there is interaction between the public and ABC management and staff were identified as useful vehicles to further facilitate communication.

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Some of the many comments included:

Survey/focus groups

• They could have a plebiscite! Focus groups can be run to determine both broad and specialised areas of community interests and needs. It is up to management to then determine their planning requirements and allocation of resources • A few more surveys like this, but not loaded with questions about ‘new technology’ • Surveys seem OK • Advertise online surveys on T.V. and radio • Consult with the community on programming and resource allocation through focus groups etc. at the local community level across Australia. The more community members are having an input into the ABC, the more ownership and support for the ABC to have a sustainable budget into the future • Have more opportunities for Australians to provide suggestions and opinions through regular official surveys on the website • This survey is a good idea • These surveys are good • They could put out a structured survey, similar to this one, that would ask a broad audience to indicate their preferences • Yes, employ more cadets to lessen top heavy salaries (newsreaders on $300,000 is not equal to their worth) and have more surveys like this too • Surveys like this, community forums, open invitations to express ideas to ABC • This sort of survey is good.

ABC media

• Just cough up the truth. Show how the competing interests are decided upon by your management. Stick it somewhere like Media Watch • Perhaps fifteen minutes could be set aside each week for Michelle Guthrie to communicate (TV, radio) with the audience about her ideas and the board's deliberations, inviting feedback from audiences • We, the public, just get told music programs will be slashed etc. like there’s no communication. We live in fear Guthrie will slash Classic FM presenters or whatever takes her fancy. Guthrie should not have that much power. Maybe when program changes are pending you could open a phone line for substantial periods to take feedback as well as occasional surveys and actually heed those requests • The services are currently available for feedback are sufficient but perhaps could be better advertised • Perhaps a budget summary on the ABC website with percentages spent on local vs overseas content, and news, current affairs, etc. • I guess problems with funding and decisions made accordingly could be made public on programs such as 7.30. This is widely viewed and could make decisions better understood • A Four Corners program on exactly that issue • Publication of such details (perhaps in Green Guide) 45 ABC Friends National 2017 What do you want of your ABC?

• Perhaps a once a year run down of appropriate communication via print, on-line • A section encompassing these areas on the ABC website perhaps, that is frequently updated for currency and relevance • Short ads on both ABC TV and Radio • A blog? • That is already widely published. If people chose not to read it, what can you do? • Expand Media Watch or other independent reviews and reporting • Include as an item in the News or 7:30. I enjoyed Jane Hutchens interview with Michelle Guthrie on One Plus One • Just showing us a plan with goals and strategies might be a good idea – who doesn't check the website every now and then? Charts, good visuals, crisp meaningful statements of intent...no need to sugar coat and then spin • Announce at beginning of programs why/who and how programs funded, both verbally and in on screen words/diagrams etc. • More publicity about these decisions • Annual panel presentation by ABC staff rather than waiting for media reaction to policy • I have several times sent feedback about staffing and programming, but it seems that decisions are made without informing listeners and viewers • Provide more information about what the ABC is doing or planning to do using mainstream media channels • I would like much better information about upcoming program content on iView as well as free to air TV. The newsletters from ABC TV and Radio National are great but not comprehensive. One site with all the info for each area e.g.TV/Radio National/ iView/Classic FM would be really helpful • Use social media more so people can comment readily • Provide two-hour access per day to contact the ABC – seven days a week • Read some of the social media statements • Why not use: www.abc.net? • The ABC doesn't easily allow feedback or discussion on anything. e.g. ABC.net.au. It is one of very few to have removed the ability of (listeners and viewers) to comment on topical articles. I refuse to join Facebook, and it frustrates me that all relevant programs have a Facebook discussion, keeping the rest of us closed out • Moderated Web interface is ideal for communication between ABC and the public about decision-making processes • Perhaps a weekly round-up session on all ABC channels • Just answer your letters. The good ordinary thing to do. Not rocket science. Just answer your letters • Media Watch is excellent. Perhaps useful to put on short program about what ABC does and why • Maybe a youth app.; most likely to communicate with people over 70 on the wireless • Have the current head tell us what, how and why they reach decisions around those subjects and through an email site, get responses from the audience. After all, that is who pays their salary! • Probably more interviews with management – Michelle Guthrie 46 ABC Friends National 2017 What do you want of your ABC?

• Perhaps the MD could provide a regular newspaper article and also appear on talkback radio with Jon Faine every 2 weeks • Firstly, the ABC needs to recognise that they need to improve communication on those matters, as current management operates more and more behind closed doors. Their decision making is puzzling and outrageous to millions of ABC supporters. What is the ABC agenda, and who decides it? • Despite the ABC being central to our lives, we know nothing about these allocations, so educating listeners/viewers on this topic would be appreciated • Why can't you on your website ask for advice for communication? Once again, it's the older generation who will tell you, give us a small program like Media Watch on the subject. I for one would reply • 15 minutes once a month, short TV segment • I think this could be laid out on their website with an option to sign up to a monthly newsletter/prompt if interested • There can be a channel that is dedicated to answering questions and also explaining what the charter of the ABC is and how crucial it is to keeping everyone informed, especially with the unsteady political situation the country finds itself in. The ABC is for the people, it is crucial to our democratic process. The fact that private media can own larger percentages of media so that competition is stifled is yet another reason why the ABC should have greater funding and always remain free of advertising and political persuasion • They can use their news outlets to speak directly to viewers • The only media presenters who choose to lambast the ABC whenever they can, have no real interest in how the ABC reaches decisions, but advertisements are the only way I can think of to tell people • No reasons have been given for cutting so many excellent programs. Although the new manager said more emphasis was being given to online communication, the web site is less informative than it used to be. I could find no guide to weekly schedules as we used to have, and less detail than in the past is given to upcoming ABC FM programs.

Public events

• An occasional address by the GM would be helpful as would her occasional interview with the likes of John Faine when she is invited • Regional boards / consultative groups to guide directions, but only with very specific powers • Listen! • Regular conferences with reps from major organisations such as the CSIRO, National Farmers Federation, ACTU, universities, teachers, health professionals • Interact more with organisations like Friends of the ABC and like organisations • I used to hate seeing the head of the ABC grilled at Senate Estimates but nowadays I think it's a good thing. I'd like to see as rigorous a statement of position – with nobody from PR tweaking it – twice a year as a streaming choice

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• Try asking opinions, especially about programs and presenters. The heavy handed top down approach of the last decision making was disastrous, upsetting to audiences and, I am sure, traumatic for staff • There is almost no communication with the general public these days. Some decisions in recent years have been very out of touch with the community. The ABC must use its media to seek input from the people as in the end we fund the ABC • The GM should not obfuscate her decision making at Senate Inquiries! Some explanation as to change of personnel (e.g.: Tom Switzer replacing Jonathon Green appeared very partisan). Publication of viewing/listening numbers to explain cutting programs • Open and honest information regarding planning • Show don't tell. Could explain some programming decisions such as endless repeats but I assume it's due to funding cuts and lack of imagination • Be honest • Ask their staff, they seem a pretty cluey bunch • More regional representation • Hold some town hall style meetings in regional centres and around the cities. Have someone moderate the meeting and use the resources of the ABC to highlight the event. • Regional face to face consultations • They should consult with their listeners and not necessarily decide on numbers of people listening or watching. The ABC has always spoken to minority groups as this is crucial as commercial organisations only provide popular and reality shows which many of us do not have any interest in • Use media outlets accessed by various groups. Even if it means paying for content • NSW Government departments do travelling roadshows to present their programs and seek feedback, especially focusing on rural locations. Could ABC fund something like that? • They could hold Q&A sessions (not broadcast) to engage with such groups as Friends.

Board decisions

Approximately a third of responses to question 5 referred to the role of the board in decision making and how it communicates its decisions to Australians. There was a strong view in responses that the board needed to be more transparent with listeners and viewers and, where possible involve them in decision making. There was reference in some responses to the unique relationship between the ABC and its listeners and viewers in comments such as:

• The ABC belongs to the people of Australia and so transparency is needed to account for the management of staff, programs, budgets and decision-making processes • I believe that Australians own the ABC and decisions must be made in conjunction with the people rather than dictated to them after the fact

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• As the ABC is paid for by the people for the people I resent decisions made without any real warning and certainly very little consultation. ABC Friends has a good database, just ask us.

Respondents also wanted to know more about the board. For example: who are the members, how are they appointed, who appoints them and how do they fit into the organisation?

Responses to this part of the survey included:

• I'd like to know more about who are the members of the ABC board, their relevant qualifications, by whom they were appointed to the board etc. as well as the qualifications of the non-board executives. The Friends of the ABC do a good job, I would like to see them given more overt support • The board should be independent, apolitical, multi-cultural, each elected member and their appropriate expertise announced to the public. The board should be committed to raising a reasonable budget to enable the ABC to maintain a high standard • It is essential a presenter of some ABC programs has a place on the overall board • Where are the decisions published? How are the pros and cons of programs determined? Are programs looked at in isolation or compared to others in the same genre? Are focus groups or viewer surveys used? What is the role of the ABC Advisory Committee? – I never hear of its advice and whether it is taken on board • Get the board to be answerable. Who appoints members and how do they prove their loyalty? • What about having a corporate web page that is about the organisation, not just pages containing the content. It is very unusual not to have something like this and it would vastly improve communication.

The overwhelming volume of responses for this question, however, referred to transparency, with respondents believing this was what was needed to improve communication. They asked that the board be “honest”, “tell the truth”, “let us know who has made the decision, particularly if there has been political influence”, and “ensure all ABC management policies and resultant decisions are kept in the public domain, and encourage public participation in the decision-making process”. They wanted Ms Guthrie to explain how she will “fight for the ABC” and to be honest about “exactly what is happening under her management”. In particular, they wanted to know the reasons for decisions, especially unpopular ones.

Some exemplar comments were:

• Let the board JUSTIFY its decisions • The board to be more transparent. This is basic for publicly-funded organisations – the universities do it • It is essential that the ABC stop using its ‘independence’ as an excuse for not explaining its decisions. An example is the lack of transparency concerning the decisions made to reduce ABC investment in children's Australian content 49 ABC Friends National 2017 What do you want of your ABC?

• Why not be transparent and state reasons publicly and have them available on the internet? • More transparency is needed in demonstrating how OUR ABC reflects the views of the public. There is need for genuine non-partisan board members to deny political sympathisers and cronies any influence. Representatives from both staff and union to set policy goals • Transparency. The ABC has unlimited opportunities to be transparent about itself via its website, and radio stations • More transparency is needed in demonstrating how OUR ABC reflects the views of the public • Provide more transparency about how decisions are prioritised • It's important to explain how the budget limitations reflect the lack of Australian drama and the proliferation of panel shows. Also, it's important to explain how various shows support the diverse interests and culture of all Australians • Tell the truth; the budget allocation you have is grossly inadequate. 'Efficiency Dividend' is not a euphemism; it is a lie.

Survey respondents made a variety of suggestions to improve transparency and communication, including:

• Perhaps publishing the Board Agenda before each meeting • Publish board minutes and those of executive meetings. Bring back the staff member on the board. Put the current MD on Q&A • Direct appearances by bosses such as MG on current affairs shows, with actual budget (actual income and expenditure) figures revealed openly • There could be a monthly report from the board on matters it is considering and inviting listener/viewer input • I advise Michelle Guthrie to be available for the public to engage with by going on radio/TV whenever possible and answering the public's questions on management’s decision making in all aspects of the ABC operations • Given they don't appear to do anything now, perhaps publication of the board minutes would be a start • Tell us who gets what and the hours they work... and do a comparison with other media outlets... • ABC should be able to develop a table which shows what aspects of the charter is reflected in ABC decisions • A couple of fireside chats with the General Manager • More open meetings. Be interviewed on a variety of ABC programs. Have a Q&A with panel of ABC management and board members • Broaden the scope of the ABC Advisory Board with panels in every state and territory and a clear explanation as to how advisory panels have influenced ABC decision making • Tell us through the ABC and newspapers, particularly papers such as The Saturday Paper and The Weekend Sydney Morning Herald

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• Be open with the public about the alternatives considered and the reasons for rejection. However, if the decision is an unpopular one, no form of ‘communication’ will convince the public to accept it willingly • Publish salaries as the BBC has done. If money was allocated for a particular purpose, if it isn't used for that purpose we need to be told why. Consult affected users before switching off a service – I'm thinking of shortwave radio here • Start by acting like a company in which we are all shareholders – produce at least half yearly 'reports' to shareholders and releasing them via the ABC news website. ABC is accountable to its 'shareholders' – we taxpayers – not the political clowns in Canberra • Use a program like Media Watch to discuss these decisions. With access by the public to take part in these discussions. Not just tokenism but real democratic participation • The ABC Annual report is the vehicle for this. It should be summarised and presented in a way that can be accessed easily though all media platforms • These issues should not need to be constantly 'communicated'. They should hum sensibly away in the background. To do this the ABC needs reliable, adequate funding and not be subject to political whim • ABC seems very accountable but also very prone to being overly influenced by political pressure. I must suspect things aren't good when I see changes after political criticism. So, an option choice on the ABC webpage and rebut responses when pressure applied via social media. Do the job right and social media will find you • Do you need to encourage people on air/TV to give their feedback so they all can do it easily? I have used My Space to give my opinions. You need to talk about what changes you want to make on radio /TV and ask for responses • I always email re any complaints, suggestions or compliments and they are always answered or explained • Publish board minutes and those of executive meetings. Bring back the staff member on the board. Put the current MD on Q&A • What is needed is for the ABC to better reflect its actual audience in its programming, staffing and resource allocation: use census, voting and statistical sampling techniques • Set up an independent, balanced body to manage the ABC, index reasonable funding to CPI and tell the government to butt out.

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Question 6: What other matters would you like to raise?

28 per cent of responses indicated the ABC should make no changes at all to what it is doing and a further 24 per cent suggested only minor changes. That is, some 52 per cent of responses were positive about the work of the ABC. Many responses suggested areas for improvement, but just 6.5 per cent of responses could be categorised as completely negative.

Many of the responses to question 6 reiterated those in early questions in relation to management. The general theme of these comments was for the management and board to defend the independence of the ABC and to be stronger in ‘pushing back’ against outside forces. While many respondents were sympathetic to the problems related to budget cuts and the constant criticism from commercial media and politicians, they nevertheless felt management should do more to protect ‘their’ ABC.

They said:

• Management needs to have more discussion on how the important role of the ABC protects democracy. It is their role to provide the public with the information that governments try to hide or silence • I am particularly angry about unjustified attacks on the ABC from other media and politicians. In that environment, there is a risk that angry people may hold back necessary changes in the ABC. That could put the future of the ABC at risk. I want more trust in senior ABC management which I believe can only be achieved by separating the ABC appointments from the government of the day. In the meantime, trust in ABC management is a key issue. Don't take it lightly • Why can’t Michelle G stand up for the ABC against such as One Nation and all the other under miners??? • I understand that public broadcasters the world over are under attack from private media organisations and governments that do not wish to be held to account. So, there are some hard times ahead, but I feel that truthful reporting and informing is the only way we retain a democracy and a civilised country • Hold the ground. ABC outlets do have strong audience numbers. Commercial media pales beside it • Management please show enough intestinal fortitude to demand adequate funding. Don't be bullied by right wing plants into the board by nasty right wing parasitic politicians • I want to see and hear the CEO on TV putting forward the case for the public broadcaster. I want to see the CEO or her management team in the press advancing the case for a public broadcaster being decently funded. The politicians get a free kick...so let’s hear the other side of the case just as persuasively • Repudiate with style every attack on the ABC • Preserve the independence of the ABC from political intervention – this is absolutely fundamental for a democratic society. Keep up pressure on Michelle Guthrie to stand up for increased ABC funding from the Commonwealth

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• I believe that the ABC Board strives to comply with the ABC Charter. I would like ABC management to do much, much more to reprimand and dismiss program leaders and presenters who use the ABC to push their own political and partisan agendas. I would like a website that lists all news and current affairs presenters with any past and current political party or activist group membership • You're doing a great job – keep up the good work!! We do not want the ABC to be throttled, nor put in a straitjacket – that would be very damaging for our democracy and freedoms • Keep the faith! • I love your work, your leadership, your quality. There has been a bit of dumbing down and click-bait and political interference, but well done on continuing to work for the public interest.

Respondents also expressed the view that management should refute the charges of left- wing bias in comments such as:

• I don't understand why the commercial media constantly accuse the ABC of bias. We need a counter to commercial media. Also, I love the calm demeanour of ABC broadcasters – there is no-one who is angry on my ABC! • The charge of left-wing bias in the ABC is a confection of the right, led of course by News Ltd. The general policy of the ABC is to foster intelligent journalism and intelligent comment • Sick to death of having to listen to Institute of public Affairs speakers on current affairs. l have read their charter and can predict what they are going to say before they open their mouths • Please exorcise the malignant growth of the IPA, dominant from the start on channel 24 and now infecting other channels • The ABC is frequently pilloried by the mainstream media in this country, as ' left wing' or ' right wing ' in its political coverage and even the content and substance of its programs. Given Australia's diversity, that is probably a good thing, as the ABC can provide perspectives, information and insights, which the commercial media cannot do. Long may that remain the case. The ABC is a precious asset • Maybe get a right-wing commentator to do an interview style show to keep the dogs at bay. Anyone but Andrew Bolt.

There was a thread of concern in responses towards perceived threats from government and some elements of the press to interfere with the independence of the ABC in responses such as:

• I am concerned with political interference with the independence of the ABC and how the concept of ‘balance’ has been twisted to give equal time to right-wing fringe elements • Appalling under budgeting and attacks on ABC by government (Conservatives and Labor) and by commercial media businesses • We live in a democracy and it is the ABC's role to ensure that continues. If the ABC is told to pull its head in because it is threatening the livelihood/has an unfair 53 ABC Friends National 2017 What do you want of your ABC?

advantage over the commercial networks, then the ABC Board needs to find a way of turning that into a strength, and promote it widely • I am devastated by the Liberal Government's attacks on the integrity of the ABC's journalism. I expect it of commercial rivals and the National Party and other right- wing groups, but the current government needs uphold the one (maybe two with SBS) source of free to air, credible news – even when it hurts • The ABC constantly has politicians and commercial media pointing a gun at their head, waiting for the slightest slip-up in their high-ethic reporting. In our newly 'post-truth and 'fake news' ABC as an independent and reliable source of info and high-class programs, has never been more important. All government effort to make the ABC just like any other media is a clear act of political sabotage • The ABC needs to increase its independence, not stifle it • For the ABC to stand strong against those that are trying to amalgamate SBS and the ABC. SBS has a difference charter and it has advertising that I believe would destroy the integrity and charter of the ABC • Watch your backs...some powerful and egotistical elements don't like real people telling the truth about them • Make the board less reflective of the current government regardless of what shade of politics. ABC should be independent and heaven help us if we lose SBS and ABC because governments will not fund • Also in an attempt to appease politicians it would seem that a neutral stance is now regarded as a left-wing bias resulting in presenters being selected from a right-wing philosophy. True independence is vital for our ABC • KEEP THE INDEPENDENCE OF THE ABC DESPITE CONSTANT GOVERNMENT ATTACKS ON IT!

While the vast bulk of responses attacked ‘the right wing’ of politics and “an increasing swing further to the right to appease the government of the day ... ABC is sycophantic ... weak”; there were also a small number of responses to question 6 which attacked ‘the left’. Two examples were:

• Like most Australians I've totally switched off due to your hard-left propaganda • A definite slant towards the 'left' – I say this as a concerned left-leaning voter!

Aside from the comments above, respondents made a long list of individual comments on many subjects. Many of these do not fit into specific categories and many repeat comments already covered. A full list of all comments is available in Appendix 2.

Some comments not previously covered, or bearing repetition because of their volume, follow. They are loosely presented by theme:

Quality

• Please don't 'dumb' down or pander to short attention spans. Please invest in new content, don't be parochial, reflect multicultural Australia, deal with the big issues,

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ask the hard questions of those with power and influence, cover the globe, increase your international presence • Please don't dumb down the content of the ABC any further, as is the case for commercial TV. Free to air TV content at the moment seems to be a race to the bottom in an intellectual sense • I worry that the ABC seems to be lacking self-confidence. This has led to more ‘empty’ programming where no one can be offended, less willingness to trust the audience with weighty programming, a reluctance to fulfil the need to educate the nation • I have been a regular (daily) RN listener for 40+ years and an occasional ABC TV viewer for 55+years. I am hugely disappointed by the watering-down of RN. I am disappointed by the numerous repeats which are filling the space that new programs could occupy. I am disappointed that coverage of literature and books has been watered down. I am disappointed by the numerous and repetitive ads. I have long looked to RN for ideas, mental stimulation, information. Although RN does provide that in an enormously reduced form, I do sometimes feel I'm listening to commercial radio. RN ought not to sound like it's directed towards the LCD (lowest common denominator), but sometimes it does. There are plenty of others to do that! • The continual ideologically driven death of a thousand cuts by the LNP has been diabolical. The loss of program quality and DIVERSITY is enormous but perhaps the greatest loss has been the corporate memory and attacks on the efforts and professionalism of staff – stop the down-sizing!

Programming

• National Press Club is of vital interest to many and should be one hour long instead of half an hour to cover all of question time. To assist funding consider reviving a licence fee payable by all ABC viewers • Just some thoughts on not using the comedic approach. A little goes a long way. I understand you are trying to reach a young audience, but too much comedy in regards to serious matters is off-putting. Example would be the Young Doctors. A very good series which I almost ceased to watch due to the constant joking from one of the presenters. This seemed to improve over the series • To viewers with a non-science background the loss of Catalyst is incalculable. There is no longer a satisfactory forum for state matters to be discussed. The Friday 7:30 program, Stateline, ensured that both government and opposition parties were given a considered space in which to advocate/defend their policies. State government is now reduced to soundbites • Reintroduce the religion program with John Cleary. It covered all religions not only Christian • Rural and regional programs should be strengthened rather than downgraded • The area I think is an undoubted strength is the political broadcasting, and local radio is generally very well connected into their communities. I don't understand why science seems to have been discarded • Less opinion and more on different economic and political models – the latest ideas as our two-party democratic system is failing us. What are the alternatives? Ditto 55 ABC Friends National 2017 What do you want of your ABC?

current outdated economic models that aren't delivering for everyone. Life isn't just black or white. We need to be looking at more innovative ways to go forward into a disrupted future • Bring back AUSTRALIA TALKS BACK. Please. Where is the ABC's connection with civil society? • Children's programming is critical to encouraging on-going support for the ABC, and funding that was originally provided for children’s programming, but subsequently moved into other areas, should be restored • Inviting shock jock 'entertainers' such as Bolt and Jones onto ABC programs should be immediately stopped as the practice gives credibility to personalities who have continually been exposed as promoters of misleading information and in some cases outright lies. Q&A should invite a typical citizen (one with some confidence to speak in front of an audience) to contribute to discussions each week. This would provide a view from the street so to speak which it might be good for our politicians to hear, as plainly they do not mix with reality very often • Continue the excellent aboriginal dramas that have been produced. Encourage representatives of all cultures to write stories for TV production. e.g. the hardships they left, the way they have fitted in • Increased funding of flagship current affairs especially Four Corners and Foreign Correspondent. Return of local episode of 7.30 on a Friday night • The decline in TV is such that I scarcely watch it; the mooted attack on late Line, 7.30 Report and Radio National (most important to me) seems to continue death of the ABC by 1000 knives • Some of our great authors need to be used, even on the payroll, scripting, reading, guiding productions of their fiction or plays or poems • Do not be intimidated into avoiding controversial topics like euthanasia or abortion by Christian lobby groups. Also on political issues don't allow the Zionist lobby group to avoid coverage of Palestine. But also give space for Christians and One Nation supporters to have their opinions presented. Be brave and fearless in presenting extreme views from both right and left • Maybe introduce some half hour shows run by students from primary to university age – quiz shows, show and tell type programs. This will draw an audience as they report to their groups on social media • There seems to be a divide between the radio and TV they should be working together to show what the ABC is doing • Lots really. There is a huge world out there and I feel a need to be able to see issues from others' perspectives; for instance, just now, the USA has hundreds of military bases around the world, but if one of them (North Korea) develops a capability, our media goes berserk. Why not have programs that see us (the West) from their perspective, rather than see them from a position of fear? Why not have more programs looking at the appalling government siphoning off of money from poor peoples, which keeps them poor, whereas if the opposition political parties had more strength, we might see some support for change, rather than promoting charity, which might be good in the short term, but does nothing for democratic change • More activities/programs for the frail aged in aged care facilities

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• Only that awful mess the weather program has become, it is difficult to read and follow. The other problem with the weather is when the news reader is left to read it out; too often the rattle through it leaving the viewer struggling to comprehend. Please could they slow down to a normal news reading pace • Some older programs could be recycled e.g. series such as RUSH • The value of the ABC in times of natural disasters is not given enough publicity for the wider audience. The current weather map is very difficult to read, contains many towns that cannot be picked out in the time the map is on screen and has not yet included Norfolk Island that is now under the control of the Federal government.

Technology

• More shows on podcast. Please allow downloads on iView apps, at least for first- party content • The small audience radio networks (CFM, News Radio, Digital Extra etc.) could be considered 'luxuries' that can no longer be afforded. Some rationalisation of this area of 'old media' would seem justified • IView is not available on smart TV for simulcast programs, it should be • In the mobile app: Provide a quick way to find out what music/speaker is playing; provide search function; let me easily cancel a playing podcast so I can play the next • The broadcast reach of Radio National is unsatisfactory other than using the internet which costs money and in country Victoria is unreliable • I think cutting services to northern Australia and the removal of radio into Asia was a very big mistake. The Asian radio should be started again. I am sure Australian living in Asia are tired of American and British news • High quality music broadcasting. ABC Classic FM has suffered recently, digital radio delivery is very, very patchy around the country • Short wave for the remote areas of Australia is true reach • Radio Australia I thought was important in broadcasting to countries in the Pacific area • The Jon Faine program on radio is an excellent way of informing and discussing topics of interest to all Australians. Perhaps this type of program could be copied on to IView and digital programs • Dump Facebook and twitter, these are niche platforms that most of your audience ignores or actively avoids. You have ample broadcast spectrum and abc.net. Don't confuse your audience by pretending to compete with the commercials • The closure of short wave broadcasting. It wasn’t that expensive. It was an essential service for many people. Without it, I would have had no link with Australia when I lived in the south Pacific in the 1990s • Click through on the music websites to purchase and download individual tracks. It's infuriating in 2017 that the ABC only provides CDs, through its own store or Buywell. IMHO, the ABC, and the publishers of music that the ABC plays would make far more money from downloading individual tracks than it does presently • The radio app is wonderful. It took me hearing lots of ads for it before I tried it. Remind people about it and encourage them to try it.

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Funding

• I think that there should be an open conversation about funding models. I wonder if the current governing Acts are too restrictive given the rapid evolution of channels and content? Why shouldn't the ABC be allowed to have subscription members? or other ways of diversifying the funding base might enable more programming • There is so much which relates to the extreme cuts in money and staffing so how can I complain about repeats and the lack of Australian content? More reason to toss out the Coalition • I trust ABC news coverage, current affairs and documentaries above all others. Support and money here are essential. Also, do not bowdlerise the news by removing local coverage. This is essential for communities and is democratic and thus an appropriate use of governments funding. Do not move the 7.30 report! • Keep up the good work and utilise every tactic to ensure that government funding is maintained at a reasonable level to ensure that the quality of programming is maintained and improved. The recent financial gutting of the organisation must not be repeated • The ABC is a voice of logic, rational thought, knowledge, learning, current affairs - with no agendas nor prejudice and as such is Australia's MOST IMPORTANT public institution • ABC management and employees should be more in touch with Friends of the ABC to work towards lobbying government for adequate funding • Complete independence in funding and programming paramount. The commercial channels do not cater to people like me and every cut to service impacts on quality of life! Make sure management know we want the service funded from taxes as an independent and commercial free high quality, intelligent provider of information and entertainment • We turn on the ABC for unbiased, accurate coverage of issues. Please keep doing it. Four Corners seems to be doing more for Australia than the government. So, keep it resourced! • We need a system such as television licences with the funds raised going directly to the ABC. This is the only way we are going to guarantee funding to the ABC • Again, ABC radio 774 should not be changed. I also think that Channel 24 is exceptionally good. Not sure about Channel 23 • The cutting of funding has decimated the makeup of programming; in the past, it was a jewel in its presentation of excellent programming, one fears that 'starvation' is a ploy to kill the ABC • These are not the issues that the ABC needs to address. How about surveying us on spending and staff cuts and management's view about increasing calls for commercialisation of the ABC? • I wonder about the value of ABC 2. I almost never watch it. Maybe use it for drama repeats? • Could you PLEASE get PayPal so I can join friends of the ABC and donate? I no longer use credit cards online, and neither do many others • Perhaps some money could be saved by closing down one of the several TV channels. The savings could then go to producing more Australian content 58 ABC Friends National 2017 What do you want of your ABC?

• Take care with re-programming. Trying to appeal to all people is usually a route to failure. And risks the ABC's credibility as trustworthy and high quality • The MD has to stand up to government and seek more funding even though she said it is NOT her job. Excuse me, the MD is there to defend the ABC its staff and ABC Friends. The ABC is more important today than ever.

Staffing

• Quality of the some of the presenters could do with a little bit of polish • ABC Adelaide should have all female presenters to make up for the years of male dominance. This should have been rectified way sooner than it was, it still makes me angry • There are many excellent presenters, comedians and actors on ABC radio and TV. Value them and make their employment secure. Gardening Australia and the gardening program on Saturday morning radio are big drawcards, but they seem to have been cut back. Why not make the radio program longer and please stop including football commentators in that show! • Please remind our interviewers that sometimes, no matter how hard they try, politicians are NOT going to answer the questions. By persisting, sometimes even bullying, the interviewer and thus the ABC loses credibility and respect. We have the BEST interviewers in the media. I am a fan of many, but they need to remember when to stop • Could you please put Kerry O'Brien's talk on your website? He was absolutely marvellous and I would like a replay • Stan Grant is excellent • WOULD SOMEONE REMIND TONY JONES THAT HE IS THE MODERATOR NOT DOING HIS OWN INTERVIEW SHOW WITH THE PARTICIPANTS – VERY IRRITATING. HE SHOULD NOT BE PUSHING HIS OWN OPINIONS AND LEIGH SALES STARTING TO BE THE SAME • 7.30 has become a shadow of its former self. Leigh Sales is most unpleasant, and it is very obvious which of the politicians she dislikes, and which ones she likes to have a cosy chat with. Half of the program is devoted to fluff pieces, and has definitely lost its political edge, again another program I often ignore, when once it was must-see EVERY night • Improve the pronunciation and grammar of presenters, e.g., ApartHATE, not ApartHITE, "between you and ME", not " between you and I"; "on the part of" (too often incorrectly "in behalf of – they mean the opposite of each other); find out how place names in WA are pronounced). Encourage TV presenters not to wave their hands and arms around – unnecessary and distracting • The overkill response to the Catalyst troubles was a mistake. Their seemed to be only one reporter who repeatedly brought the show into disrepute and only she needed to be sacked. Not the entire staff • As I have said the repeats could be toned down but please do not do this with Phillip Adams in the evenings, especially if we miss the 4pm broadcast • I can understand the necessity to employ presenters whose speech represents the multicultural/multilingual nature of the society but cannot accept the sloppiness of 59 ABC Friends National 2017 What do you want of your ABC?

speech that characterises some. Is there no-one who monitors presenters' speech and delivery to advise on corrections? • Careful selection of good 'radio' voices • Please restore voice training for presenters. Many current ones lead to turning off. And please take out the gimmicks and smart-aleck stuff from programs aimed at adults.

Audience demographic

• It is clear that the older audiences, say 50 plus, are not seen as worthwhile. The ABC wants younger audiences. Nothing wrong with that but don't throw baby out with bath water on any trite new method of communication that pops up • Where do I start? Well every time I hear Ms Guthrie talk about targeting younger people I bristle. These generations are never going to sit in front of a television or listen to a radio because that is not the technology they use. Besides which they would find the kind of programming that the rest of us find interesting too slow and boring and that is totally understandable for their generations. Have you looked at the demographics of your audiences? Have you understood that people like me – the baby boomers – make up a large proportion of your current audiences and that we are going to be around for a few decades to come and on a daily basis you insult us with superficial this and instant that • Why does ABC management seem to believe that priority should be given to attracting younger audiences? Like 'lightening up' radio classical music programs, preferring younger presenters, pointlessly zapping up visuals in TV current affairs programs? What crazy agenda calls for alienating the ABC's large and committed body of listeners and viewers? • I am concerned about the increasing emphasis on commercialisation and ‘reaching out’. If it is of very high quality it will reach out itself. Don't underestimate your younger audience • Keep encouraging new talent in the broadcast media as the older generation of much loved presenters will one day retire • Your key audience is your current one; my kids migrate through JJJ to RN and Classic FM quite naturally. Don't reinvent the wheel • Not every woman over 60 wants programs about cooking, gardening, parenting, vicars, old ladies in cardigans. Keep it fresh • More productions should be moved from Sydney to the other states. It will be more cost effective and fairer for Australians living outside NSW. Gutting ABC Adelaide was not funny for South Australians • Better servicing for country areas • So many ABC programs appear to be Sydney centric (especially news items).

Other

• Not enough listener/viewer feedback is broadcast to compliment the ABC on the good work they do. The excellent Australian TV shows are not well promoted to the community at large 60 ABC Friends National 2017 What do you want of your ABC?

• The self-righteous campaigning by Friends of the ABC. No publicly funded service should have a right to also publicly campaign for its own funding. The very existence of the ABC is an affront natural competition. How are other media organisations meant to compete with the ABC when they are required to demand a price for a service that the ABC provides for free? It’s extremely unfair and anti-competitive…If the ABC is so important, it should be able to stand on its own two feet. By that I mean it should be able to sell advertising space, like every other media outlet, and the viewers should stay if they love the ABC so much. And the tax payer can then save around ONE BILLION DOLLARS per year, and hopefully get the budget back into surplus some day • NO ADVERTISING, less ABC internal promos, and LESS DEMAND FOR FEEDBACK • ABC and Friends of the ABC should trumpet what it does well, e.g. trusted news, more regional programs • I'd just like to thank you for your amazing work now and over the years. Under stress and opposition, you have managed to maintain a broadcaster that is a threat to its rivals and a treasure to the Australian taxpayers that support it (aside from those brainwashed by Rupert Murdoch etc.). You do an amazing job (perhaps too much sometimes) trying to be balanced and objective. In a world that is living in a fake- news loop it is refreshing and vital that you keep doing what you're doing with the integrity you have had for so long. Don't lose your independence!!! • NO ADS! sometimes those ABC shop or other promotions are really just plain ADS. Surely, we can have one station that is free from the pernicious effects of advertising? • Every effort must be made to resist any relaxation of the ban on advertising • I mentioned the demise of traditional print media before in a specific context but I'll raise it again here more generally. The role of the ABC in the future should be considered in this drastically changing media-environment. If there are important things print is beginning to neglect, could the ABC remedy the lack in some way.

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APPENDIX 1: SURVEY

What Do You Want of Your ABC?

This questionnaire is designed to enable you to provide your views about the ABC in the future as it moves again into uncharted waters. Please complete and return by 15 September 2017 and email to [email protected] or post it to ABC Friends, PO Box 4065, MELBOURNE 3001

ABC Managing Director, Michelle Guthrie, has given her support for ABC Friends’ initiative to provide feedback to ABC Management on what we want of our ABC. This is your opportunity to be part of that process.

Question 1: What are the positive suggestions you would like to make to the ABC about new ways of communicating with its Australian listeners and viewers?

Question 2: What new program subjects or themes would you like to propose to the ABC?

Question 3: What areas of ABC programming could be discarded to better reflect community interests?

Question 4: Have you got a subject in mind that you would like to see the ABC come to grips with – comedy, drama, current affairs, the arts, children’s programs, documentaries, science etc? And how can new technology help in delivering these programs to younger and older audiences?

Question 5: Do you have advice for the ABC as to how it can improve communication with Australians about how it reaches decisions about programming, staffing and resource allocation?

Question 6: What other matters would you like to raise?

Optional (but helpful) Name…………………………………………Postcode…………

Email…………………………………Phone.…………….

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APPENDIX 2: SURVEY COMMENTS RAW DATA

Please see separate report (attached).

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