323A First Colonial Rd. • Virginia Beach, VA 23454 • 757.437.1185 RedChalkStudios.com • [email protected] • [email protected]
MEDIA PLAN & CREATIVE BUDGET APPROVED IMAGINE A DAY WITHOUT WATER CAMPAIGN APPROVED
CLIENT HRPDC / askHRgreen.org
JOB #
COMMITTEE Water Awareness
CAMPAIGN Imagine A Day Without Water PICK UP + POSSIBLY CREATE NEW VIDEOS FOR SOCIAL MEDIA / "appreciation campaign for essential workers and the important role water plays in our lives…especially during these times. Social BUDGET MEDIA: $9,000 CREATIVE: $XXX media/locality website thank you video" FLIGHT DATES 2020 10.19 - 10.25 (National IADWW: October 21)
TARGET DEMO
CAMPAIGN PAGE LINK https://askhrgreen.org/campaign/imagine-day-without-water/
PURCHASED ACHIEVED CLICK THROUGH VIDEO PAID MEDIA CHANNEL AD LOCATION/TYPE NUMBER OF SPOTS REACH % FREQUENCY IMPRESSIONS ACTIONS IMPRESSIONS CLICKS/ACTIONS RATE (CTR) COMPLETIONS SIZE(S) MEDIA BUY TOTAL RADIO EXPOSURE (A25- 54, targeted demographics) 13.90% 2.2 204,000
TOTAL RADIO EXPOSURE (A18+) 13.90% 2.3 414,000
TOTAL RADIO EXPOSURE (A18- 34) 13 2.4 135,000 :60, :15- second liner, 1200x600 WVKL-FM Urban Adult Contemporary 22 digital ad
WAFX-FM Classic Rock 34 :60
RADIO SUMMARY 56 13.90% 2.3 414,000 $3,005.00
TOTAL TV EXPOSURE (A25-54, targeted demographics) 79.20% 2.4 1,234,000
TOTAL TV EXPOSURE (A18+) 93.90% 3.2 4,006,000
TOTAL TV EXPOSURE (A1834) 46.20% 1.8 303,000
WVEC-TV ABC Environmental Friday Segment :30
Promotion for Environmental Friday :30
Premion :30 Attachment 3B Attachment ROS :30
Targeted Preroll :30
Preroll on 13newsnow.com :30
TELEVISION SUMMARY 0 93.90% 3.2 4,006,000 $3,550.00 323A First Colonial Rd. • Virginia Beach, VA 23454 • 757.437.1185 RedChalkStudios.com • [email protected] • [email protected]
MEDIA PLAN & CREATIVE BUDGET APPROVED IMAGINE A DAY WITHOUT WATER CAMPAIGN APPROVED
CLIENT HRPDC / askHRgreen.org 320x50, 300x50, 300x250, 728x90, Retargeted and Behavioral 775X515 WTKR's AD SERVER NETWORK Targeted Display 20,000 #DIV/0! (STATIC)
320x50, WTKR.com - Mobile App Digital Ads 5,000 #DIV/0! 300x250
WTKR-Weather Channel Display Static Ad 20,000 #DIV/0!
WTKR.com Native Content Ad 18,500 #DIV/0! SOCIAL NETWORKS (Purchased 1200x628 based on actions, not impressions. pixels visual Results are actual imps delivered) Facebook/Instagram 455 #DIV/0! +copy for ad
ONLINE / DIGITAL SUMMARY 63,500 455 0 0 $2,445.00 SUBTOTAL: Media Buy $9,000.00 ADDED VALUE
Added Value for Stations $2,550.00
Added Value for Digital -63,500 SUBTOTAL: ADDED VALUE SUMMARY 0 -63,500 Added Value $2,550.00
TOTAL VALUE OF SCHEDULE 56 477,500 0 0 Average 0.0% $11,550.00
BUDGET
MEDIA $9,000.00
PROJECT MANAGEMENT + CREATIVE TOTAL
TOTAL BUDGET $9,000.00
TOTAL VALUE (MEDIA BUDGET + CREATIVE BUDGET + ADDED VALUE) $11,550.00
TOTAL IMPRESSIONS 0
COST PER THOUSAND IMPRESSIONS (campaign total spend ÷ total impressions x 1000, including added value) #DIV/0!
RETURN ON INVESTMENT (total value ÷ campaign total spend) $1.28 Attachment 3B Attachment
RETURNING ANALYTICS SESSIONS USERS PAGE VIEWS PAGES/SESSION AVG DURATION NEW VISITORS VISITORS
WVKL Dedicated social media posts on station FB page, sharing AskHRGreen.org's approved images, videos, and content. 500 Main Page web banner on station website, linking to a dedicated inforamtion page with AskHRGreen.org's "did you know" questions, tips and videos for each campaign. 350
Campaign promoted/included in station e-newsletter 350 Bonus spots 300 323A First Colonial Rd. • Virginia Beach, VA 23454 • 757.437.1185 RedChalkStudios.com • [email protected] • [email protected]
MEDIA PLAN & CREATIVE BUDGET APPROVED IMAGINE A DAY WITHOUT WATER CAMPAIGN APPROVED
CLIENT HRPDC / askHRgreen.org
Online quiz of 5 questions about WATER, with the prize being Virginia Aquarium passes (pending WAFX approval from the Aquarium). Supported by liners/promos, eblasts, social media, etc. 750 Bonus spots 300 Attachment 3B Attachment