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` 111111{C11 16, 1940 15 Cen Vol. 52. N DEAN MURPHY xs usive Management? Phil Tyrrell www.americanradiohistory.com March 16, 1940 The Billboard PLAIN FACTS a6out LOUIS ARMSTRONG * HELD OVER AFTER TWENTY WEEKS AT BROADWAY'S WORLD -FAMED COTTON CLUB * THE STAR OF "STARS" AT RADIO CITY'S CENTER THEATER "SWINGING THE DREAM" * AN IDOL AND FAVORITE OF MILLIONS OF THE NATION'S RADIO AUDIENCE CO-STARRED WITH BING CROSBY, DICK POWELL, MAE WEST, MARTHA RAYE IN MOTION PICTURES. THE MOST POPULAR COLORED RECORDING ARTIST IN THE WORLD. And here are some comments front caustic critics... SAYS WALTER WINCHELL: SAYS JOHN MASON BROWN: "Amazing popularity of Louis Armstrong at the Paramount "Louis Armstrong, perhaps better known to you as Theater. The chocolate -colored star was bombarded by Satchmo.' is on hand to give anguish and ecstasy autograph seekers-almost caused a panic. Where he to a trumpet." plays is my new hang-out." Common-sense will tell you that Louis Armstrong will put Big Opportunities into your B O and Box Office returns will convince you. LOUIS ARMSTRONG The Most Relored Colored Personality in the World and his Band featuring LUIS RUSSELL, SONNY WOODS and MIDGE WILLIAMS Under Personal Management of JOE G L A S E R Direction: GLA'SER-CONSOLIDATED, Inc., R. C. A. Building, RADIO CITY. NEW YORK CITY Tel.: COlumbus 5-3580 www.americanradiohistory.com 0 < - Vol. 52 > March 16, No. 11 The World's Foremost Amusement Weekly 1940 March, 1879. A. Entered as second-class matter, June, 4, 1897, at Post Office, Cincinnati, under Act of Published weekly at Cincinnati, O., U. S. Company. 92 Pages. Subscription, 85 per year. Copyright 1940 by The Billboard Publishing NBC'S SPREAD WORD PLAN Chi AGVA Electing Box -Of lice Entertainment Chain Takes Steps To Use More EVERETT, Mass., March 9.-Cham- Again; Elections pioning the cause of ticket sellers in motion picture houses, Eugene B. Dramatic Actors, End Cliques Lacked 10% Vote Willard has suggested that Eastern motion picture theaters install small CHICAGO, March 11.-American Guild as Artists here will hold a closed radios in the ticket booths, 9.-National and also to maintain a "school" to of Variety Middle West and West Coast circuits NEW YORK, March talent meeting at the Sherman Hotel March 21 in Broadcasting Co., in connection with its foster development of promising a time constitutional have already done. Argument discovered in auditions. to elect for second support of the recommendation is new dramatic talent audition set-up, and nominating committees. Feature of is taking steps to spread employment One of the chief complaints many be presence of Hoyt Had- that working hours for so many of the affair will are such that they never among radio's dramatic actors, and has radio actors have had is the tendency of dock, AGVA executive secretary, who will the girls requested its directors to use as many staff directors to favor "stock compa- make his first trip to this territory since. get an opportunity to listen in to new the worth while programs on the new performers as possible. NBC's nies"-to keep rotating the jobs they taking over the post. Recent elections audition policies were outlined in the could give out among a small group of were ruled unconstitutional because less air. Experiments have indicated, re- ports Willard, that the programs, March 9 issue of The Billboard, chief actors, using the same players over and than 10 per cent of paid -up members among them being a plan to follow a over again. Directors claim they do voted. tuned in at low pitch, do not distract attention. selective audition policy-instead of this because they know the work these The Screen Actors' Guild ruling pro- cashier's maintaining a wide open door policy- actors can do and, by using them, know hibiting members from playing theaters they could get good shows. using non-AGVA talent has intensified Wilfred Roberts, recently named pro- the local drive to sign up theater acts. duction chief of NBC, is responsible for More Life in Chicago Vaude; (See NBC TAKES STEPS on page 9) SAN FRANCISCO, March 9.- American Guild of Variety Artists last Friday an- nounced results of election of an executive Film Naines, Units Get Dates board of 21 members. 9.-Developments in spot bookings. Johnny (Scat) Davis and R -B Starts Canvas CHICAGO, March - Elected were Lou Ashe, Will Aubrey, vaudeville here this week promise more band and acts are now filling this nine Jack Beekman, Ramon Berta, Buddy activity for local bookers, who have been day circuit. RKO's Orpheum, Minneap- Tour in Baltimore uses two shows a month, limit- Bowen, Sol Bright, Mary Brooks, Jane complaining more than ever before since olis, also NEW YORK, March 9.-Ringling Bros. Don Francisco, Jimmie flesh has been limited to only two Loop ing itself to big units and bands. Cur- Buick, Eddie Fox, Raye's unit, followed by and Barnum & Bailey Combined Circus Harvey, Elaine Hyley, Nadja Laurence, houses. rent is Martha for the first time will open its canvas Caro Miller, Katherine Miller, Buddy Charles Olsen, operator of the Lyric, Orrin Tucker. tour this year in Baltimore, Md. The Frank Rollett, the local boys Consolidated Radio Artists office here O'Brien, Johnny O'Brien, Indianapolis, encouraged of date is Saturday, May 11. Last year the Max Tarac, Catherine Toomey and Cliff by promising to use more house -con- has received word from Irving Yates, canvas season was begun with a week's Work. cocted vaude shows. He recently took on the West Coast, that he is readying two engagement on a new lot in Long Island are Vic Kermit Dart. Irene Vermillion's hus- Hollywood units. One will feature Delegates to the Labor Council Cops, City, starting May 8. Prior to that the Connors, Max West, Ivan Green, Emil band, as house manager to assist the Sammy Cohen and the Keystone canvas tour had always been opened in production staff. Miss Vermillion will recently used in Hollywood Cavalcade, up in Lowe, Lee Allen, Jack Kirkwood, Buddy have sons and daugh- Brooklyn, which had to be given O'Brien and Michael Lawley. also be around the theater to produce and the other will 1939 because of no suitable lot being line numbers. According to RKO's ters of movie stars. available. Baltimore last year was played Warnie Jones, Olsen's booker here, it Good figures are still being grossed by for three days, starting May 18, the means that more single acts will be used, Gone With the Wind at the Oriental, show going there from Washington, War Affects Fate in addition to units and bands. and date for return of flesh' into that D. C., which was also a three-day stand. Jones also books the Rubin houses in house, consequently, is still not known. The indoor run of the show, at Madi- Iowa, including the Orpheum, Daven- Booker Billy Diamond figures it should son Square Garden, will get under way Of English Houses port; Orpheum, Sioux City, and the Or- take another five to six weeks. Mean - Friday night, April 5. From there the on. page 11) LONDON, March 2.-London's oldest pheum, Cedar Rapids, each three-day ((See More Life in Chi Vaude show will move to the Boston Garden for vaude house, Collins' at Islington, is an a five-day stay beginning May 6. In 1939 example of how the war has changed the Boston engagement was played a fortunes of some theaters. After many "Folies" Plays Sunday in Hub week earlier (May 1-6). years of varied fortune, the late Lew Lake restored vaude, his efforts meeting with fair success. With coming of war Quirks and most places engaging talent on Despite Blue Law ----Legal In This Issue percentage, house was able to secure BOSTON, March 9.-The wiseacres of symphony orchestras and soloists- Pages bills. stem nothing more. Later, John Graham names and stronger supporting along Beantown's main snickered Advertisers, Agencies, Stations 9 Result has been that large immediate when Clifford C. Fischer announced two brought in the big bands-John Philip population, welcoming relief from war Sunday shows during the run of Folies Sousa and others-and they played to Broadway Beat, The 18 old Boston Theater, Burlesque 26 worries in own locality, have given sup- Bergere. Beantown's Sunday laws are packed houses at the 41-50 port on scale not enjoyed for many a strict-and the boys said practically now the Keith Memorial, Carnivals of the Sunday laws, the shows Circus and Corral 32-34 long year. Carnival nights, with dis- everything in the show would have to Because 51-53 tribution of prizes to patrons, are be cut. started at 5 p.m. and had to be over at Classified Advertisements 11. Later changes were made to allow Coin Machines 62-92 featured twice a week. The shows went on, however, and 27 there was no squawk, because Fischer vaude between those hours, and even - Endurance Shows changed to allow cen- Fairs -Expositions 36-37 took advantage of legal technecalities. tually the law was 29 The producer took a leaf from the book sored pics and singing and talking acts- Final Curtain Free Parking Compulsory? Latin without make-up. That was what was General News 3-5 of Lou Walters, manager of the Outdoor 58-61 threat to Quarter, who has staged Sunday night intended, but in order to make it clear General DETROIT, March 9.-Serious nitery in the the lawmakers went ahead and listed Hartmann's Broadcast 59 future amusement construction -In this shows for months-only Legitimate 16-17 city which remains open.