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2018-SCORE-Brandbook.Pdf 3 SCORE International Continues Historic Seasons with Legacy 2018 50th SCORE Baja 500 Anniversary! SCORE International is extremely to make sure all the building blocks are of the SCORE Media House, has now honored to be able to celebrate this very set to guarantee the success that is ex- made all SCORE Racing Activity, History, special year with the 50th Anniversary pected for the SCORE Baja 500’s 50th Race information, Sponsor Promotions of the of one of SCORE’s Anniversary. These chang- and Fan interaction available 24 hours most respected race events, es have also provided the a day. This content is now available the SCORE Baja 500! best, safest and most chal- through SCORE TV, On-Line Videos, Dig- From humble begin- lenging events in the off- ital Magazine, website, SCORE app and nings to the current global road motorsports category. new Live Streaming race programing. event, the SCORE Baja 500 The 2018 SCORE World We are looking forward to devel- has attracted the world’s Desert Championship race/ oping a partnership to impact your best racers and teams to event season will no doubt company’s growth and market ex- participate in what has been be making SCORE history pansion in the SCORE International described as one of the “Top but will be another legend- off-road motorsports and performance Motorsports Races” in the world! We ary race experience for all the Teams, lifestyle marketplace for 2018. have been investing in the future of the Sponsors and our enthusiast Fan Base — Roger Norman SCORE International racing organiza- participating in this year’s race series. CEO/President tional structure and marketing assets SCORE International’s development SCORE International 4 5 SCORE WORLD DESERT CHAMPIONSHIP 2018 SCORE International History Legendary, Legacy and Leadership Making History at Every Race + Founded in 1973 SCORE International was the first organized race series for off-road motorsports. MICKEY THOMPSON SAL FISH ROGER NORMAN MANUFACTURERS Founded by the Legendary Mickey Sal Fish would be the next SCORE Roger Norman, astute business Manufacturers have used the Thompson in 1973, SCORE Interna- President to take this new racing enti- man and Trophy Truck Champion and “Baja Proven” endurance label that tional was the first organized race ty to the next level where he would Baja 1000 overall winner, then took only the SCORE Baja World Desert series for off-road motorsports. Grow- guide this global treasure for the control in December 2012 and ap- Championship series can provide. ing to the legendary four race series next 38 year, firmly establishing the plied new business practices with the This legitimizing a Brand’s strength by 1975 with the nucleus of today’s SCORE International and race brands, addition of today’s available technol- and legitimacy in the market is a globally known races as the SCORE SCORE Baja 1000, SCORE Baja 500, ogy to grow the exposure for SCORE SCORE International exclusive in the Baja 500 and SCORE Baja 1000 were SCORE San Felipe 250, as well as Racers, Sponsors and for off-road off-road category. firmly anchored in the hearts and additional core race venues founded motorsports in general. minds of off-road and racing enthusi- by SCORE International and other asts around the world. racing venues for the off-road enthu- siasts and racers. 6 7 24-Hour Marketing Impact 360 Degree Promotional Programs 8 8 1968 2018 8 9 SCORE WORLD DESERT CHAMPIONSHIP 2018 Sponsorship Programs ASSETS ace Series Sponsorships designed for Flexibility, reaching Target Goals for Global Exposure, RDirect Access to SCORE trademarks and brand integration within all SCORE Marketing Media Assets Race Sponsorship Programs + Title Sponsor + Presenting Sponsor + Official Product + Official Partner + Associate Sponsor + Special Race programs + Contingency Programs 628,000 ON-SITE ATTENDEES 10 11 SCORE WORLD DESERT CHAMPIONSHIP 2018 Race Series ASSETS World Desert Championship 2018 he Original and Largest Media Impact Race Series In North America May 30 -June 3 Tand the longest operating Off-Road Series in the World 50TH SCORE BAJA 500 628,000 Estimated Annual On-site Attendance Ensenada, Baja California, Mexico 2018 Race Schedule + SCORE International is the Most Recognized name in “Product + The Four-race series for cars, Endurance” statements with globally recognized race brands the trucks, UTVs, motorcycles, quads Baja 1000 and Baja 500 will be featured in all SCORE + Baja 500 50th Anniversary Celebration in 2018 Baja races. Sept. 19-23 + Global Brand Influence + 2018 SCORE World Desert Cham- pionship with El Rey Network TIJUANA 22ND SCORE coverage and global syndication. DESERT CHALLENGE USA Today Tijuana, Baja California, Mexico + Prestigious Annual Reader Poll vote’s the SCORE Baja 1000 as the Top Motorsports Race! + SCORE Baja 1000 tops the world’s great motorsports races from all forms of motorsports! + SCORE Baja 1000 continues Winning streak with back to back “Top Motorsports April 4-8 Nov. 14-18 Race” award for second year award has 32ND SCORE 51ST SCORE BAJA 1000 been active. SAN FELIPE 250 Ensenada, Baja California, Mexico San Felipe, Baja California, Mexico 12 13 SCORE WORLD DESERT CHAMPIONSHIP 2018 Licensing ASSETS SCORE International Licensing Programs CORE International provides unique marketing and branding support for Sall licensing programs with our industry leading marketing and media assets that include: + World Desert Championship Race Series + Live Stream Programming + SCORE Journal Digital Magazine + SCORE-Intenational.com + SCORE Social Media Assets Available to further enhance your company and product’s impact in the market to separate your products out from the competition. Licensing programs can involve: + Branding with SCORE Trademarks + Content Programs involving print, social media, on-line and television + Custom Programs 14 15 SCORE WORLD DESERT CHAMPIONSHIP 2018 + ESPN still to broadcast SCORE CBS Sports Network to Mexi- Television ASSETS co and Latin America. El Rey Network, ESPN + AB Moteurs in France to air International & AB Moteurs 2015 and 2016 SCORE World Desert Championship content to France and Western Europe. This is the same network that currently airs NASCAR and Monster Jam programs. CORE International now delivers a fully produced 1 hr show + SCORE commitment for a min- Sfor each race event With the exception of a special 2 hour Baja imum of 2 airings per race 1000 show. with past years exceeding 4-5x race airings per event! New Agressive Partnership with the El Rey Network generating increased exposure. + El Rey Network will broadcast + 1 hour show commitment all SCORE International World to all SCORE World Desert Desert Championship Races. Championship races, with the exception of the SCORE Baja + ESPN International now broad- 1000 which SCORE will provide casting SCORE Race series to a 2 hour show feature! Mexico, South America, Central America, Australia + The addition of a 1 hour and New Zealand. broadcast featuring the 2018 SEMA SCORE Baja 1000 Ex- 8 8 968 2018 perience and Qualifier Pre- 1 sented by BF Goodrich. 16 17 SCORE WORLD DESERT CHAMPIONSHIP 2018 Live Streaming ASSETS World Desert Championship 2018 CORE International has developed a unique global, live Sstreaming Internet broadcast, on par with an ESPN style tele- vision show. 628,000 Estimated Annual On-site Attendance Live Stream + The show has grown to include two live announcers interviewing Audience* racers on the big stage throughout the event. Live race action was broadcast from five cameras out on the course with camera Contingency Views: drones transmitting more action back to the booth. 264,000 Race Days Views: Live Stream Brand Exposure: + Full Time Branding on Live Streaming Screen visual 1,215,000 Total Event Views: + Estimated 30 hours of Live Streaming + Brand integration in content 1,479,000 Social Interactions + Brand video integration into content + Custom content interviews with participating manufacturers will 258,000 be broadcast to the “Live Stream”. * SCORE Baja 1000 Estimates 18 19 SCORE WORLD DESERT CHAMPIONSHIP 2018 SCORE-International.com ASSETS he Original and Largest Media Impact Race Series In North America + All SCORE Media assets are inte- + SCORE App and all Social Media Tand the longest operating Off-Road Series in the World grated into score-international. access com to be the central point of + All RACER Information available Delivering Over 1.16 Million Monthly Uniques access to all SCORE information on special tab that presents all including: the race specific information in 4.90 Million Page Views Per Month + SCORE Race Coverage an easy, direct access format. + SCORE-International.com transitioned last year from a racer information + SCORE Live Streaming Coverage only site to a SCORE motorsports and off-road performance content + SCORE Race Tracking service based site servicing the SCORE racer and global off-road performance fan base. + All SCORE information release + Exclusive Content driven features, news and video covering all aspects + ALL Sponsor based content support of SCORE Racing and lifestyle activities + SCORE Journal digital magazine + All Content searchable and sharable access and archived issues 20 21 SCORE WORLD DESERT CHAMPIONSHIP 2018 Monthly Impact* SCORE Journal ASSETS Unique Page Views Digital Magazine 60,726,120 Cover views CORE Journal has exceeded every estimated statistic for the 3nd year in a row. 7,221,418 S Zooms The #1 Media asset to reach off-road motorsport’s 2,220,072 participants, teams and global fan base! Unique visitors + Delivers
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