3 SCORE International Continues Historic Seasons with Legacy 2018 50th SCORE Anniversary! SCORE International is extremely to make sure all the building blocks are of the SCORE Media House, has now honored to be able to celebrate this very set to guarantee the success that is ex- made all SCORE Racing Activity, History, special year with the 50th Anniversary pected for the SCORE Baja 500’s 50th Race information, Sponsor Promotions of the of one of SCORE’s Anniversary. These chang- and Fan interaction available 24 hours most respected race events, es have also provided the a day. This content is now available the SCORE Baja 500! best, safest and most chal- through SCORE TV, On-Line Videos, Dig- From humble begin- lenging events in the off- ital Magazine, website, SCORE app and nings to the current global road motorsports category. new Live Streaming race programing. event, the SCORE Baja 500 The 2018 SCORE World We are looking forward to devel- has attracted the world’s Desert Championship race/ oping a partnership to impact your best racers and teams to event season will no doubt company’s growth and market ex- participate in what has been be making SCORE history pansion in the SCORE International described as one of the “Top but will be another legend- off-road motorsports and performance Motorsports Races” in the world! We ary race experience for all the Teams, lifestyle marketplace for 2018. have been investing in the future of the Sponsors and our enthusiast Fan Base — Roger Norman SCORE International racing organiza- participating in this year’s race series. CEO/President tional structure and marketing assets SCORE International’s development SCORE International

4 5 SCORE WORLD DESERT CHAMPIONSHIP 2018 SCORE International History Legendary, Legacy and Leadership Making History at Every Race

++Founded in 1973 SCORE International was the first organized race series for off-road motorsports.

MICKEY THOMPSON ROGER NORMAN MANUFACTURERS Founded by the Legendary Mickey Sal Fish would be the next SCORE Roger Norman, astute business Manufacturers have used the Thompson in 1973, SCORE Interna- President to take this new racing enti- man and Champion and “Baja Proven” endurance label that tional was the first organized race ty to the next level where he would overall winner, then took only the SCORE Baja World Desert series for off-road motorsports. Grow- guide this global treasure for the control in December 2012 and ap- Championship series can provide. ing to the legendary four race series next 38 year, firmly establishing the plied new business practices with the This legitimizing a Brand’s strength by 1975 with the nucleus of today’s SCORE International and race brands, addition of today’s available technol- and legitimacy in the market is a globally known races as the SCORE SCORE Baja 1000, SCORE Baja 500, ogy to grow the exposure for SCORE SCORE International exclusive in the Baja 500 and SCORE Baja 1000 were SCORE , as well as Racers, Sponsors and for off-road off-road category. firmly anchored in the hearts and additional core race venues founded motorsports in general. minds of off-road and racing enthusi- by SCORE International and other asts around the world. racing venues for the off-road enthu- siasts and racers.

6 7 24-Hour Marketing Impact 360 Degree Promotional Programs

8 8 1968 2018

8 9 SCORE WORLD DESERT CHAMPIONSHIP 2018 Sponsorship Programs ASSETS ace Series Sponsorships designed for Flexibility, reaching Target Goals for Global Exposure, RDirect Access to SCORE trademarks and brand integration within all SCORE Marketing Media Assets Race Sponsorship Programs

++Title Sponsor ++Presenting Sponsor ++Official Product ++Official Partner ++Associate Sponsor ++Special Race programs ++Contingency Programs 628,000 ON-SITE ATTENDEES

10 11 SCORE WORLD DESERT CHAMPIONSHIP 2018 Race Series ASSETS World Desert Championship 2018 he Original and Largest Media Impact Race Series In North America May 30 -June 3 Tand the longest operating Off-Road Series in the World 50TH SCORE BAJA 500 628,000 Estimated Annual On-site Attendance Ensenada, Baja California, Mexico 2018 Race Schedule ++SCORE International is the Most Recognized name in “Product ++The Four-race series for cars, Endurance” statements with globally recognized race brands the trucks, UTVs, motorcycles, quads Baja 1000 and Baja 500 will be featured in all SCORE ++Baja 500 50th Anniversary Celebration in 2018 Baja races. Sept. 19-23 ++Global Brand Influence ++2018 SCORE World Desert Cham- pionship with El Rey Network TIJUANA 22ND SCORE coverage and global syndication. DESERT CHALLENGE USA Today Tijuana, Baja California, Mexico ++Prestigious Annual Reader Poll vote’s the SCORE Baja 1000 as the Top Motorsports Race! ++SCORE Baja 1000 tops the world’s great motorsports races from all forms of motorsports! ++SCORE Baja 1000 continues Winning streak with back to back “Top Motorsports April 4-8 Nov. 14-18 Race” award for second year award has 32ND SCORE 51ST SCORE BAJA 1000 been active. SAN FELIPE 250 Ensenada, Baja California, Mexico San Felipe, Baja California, Mexico

12 13 SCORE WORLD DESERT CHAMPIONSHIP 2018 Licensing ASSETS SCORE International Licensing Programs

CORE International provides unique marketing and branding support for Sall licensing programs with our industry leading marketing and media assets that include:

++World Desert Championship Race Series ++Live Stream Programming ++SCORE Journal Digital Magazine ++SCORE-Intenational.com ++SCORE Social Media Assets

Available to further enhance your company and product’s impact in the market to separate your products out from the competition. Licensing programs can involve:

++Branding with SCORE Trademarks ++Content Programs involving print, social media, on-line and television ++Custom Programs

14 15 SCORE WORLD DESERT CHAMPIONSHIP 2018

++ESPN still to broadcast SCORE CBS Sports Network to Mexi- Television ASSETS co and Latin America. El Rey Network, ESPN ++AB Moteurs in France to air International & AB Moteurs 2015 and 2016 SCORE World Desert Championship content to France and Western Europe. This is the same network that currently airs NASCAR and Monster Jam programs. CORE International now delivers a fully produced 1 hr show ++SCORE commitment for a min- Sfor each race event With the exception of a special 2 hour Baja imum of 2 airings per race 1000 show. with past years exceeding 4-5x race airings per event! New Agressive Partnership with the El Rey Network generating increased exposure. ++El Rey Network will broadcast ++1 hour show commitment all SCORE International World to all SCORE World Desert Desert Championship Races. Championship races, with the exception of the SCORE Baja ++ESPN International now broad- 1000 which SCORE will provide casting SCORE Race series to a 2 hour show feature! Mexico, South America, Central America, Australia ++The addition of a 1 hour and New Zealand. broadcast featuring the 2018 SEMA SCORE Baja 1000 Ex- 8 8 968 2018 perience and Qualifier Pre- 1 sented by BF Goodrich.

16 17 SCORE WORLD DESERT CHAMPIONSHIP 2018 Live Streaming ASSETS World Desert Championship 2018

CORE International has developed a unique global, live Sstreaming Internet broadcast, on par with an ESPN style tele- vision show. 628,000 Estimated Annual On-site Attendance Live Stream ++The show has grown to include two live announcers interviewing Audience* racers on the big stage throughout the event. Live race action was broadcast from five cameras out on the course with camera Contingency Views: drones transmitting more action back to the booth. 264,000 Race Days Views: Live Stream Brand Exposure: ++Full Time Branding on Live Streaming Screen visual 1,215,000 Total Event Views: ++Estimated 30 hours of Live Streaming ++Brand integration in content 1,479,000 Social Interactions ++Brand video integration into content ++Custom content interviews with participating manufacturers will 258,000 be broadcast to the “Live Stream”. * SCORE Baja 1000 Estimates

18 19 SCORE WORLD DESERT CHAMPIONSHIP 2018 SCORE-International.com ASSETS he Original and Largest Media Impact Race Series In North America ++All SCORE Media assets are inte- ++SCORE App and all Social Media Tand the longest operating Off-Road Series in the World grated into score-international. access com to be the central point of ++All RACER Information available Delivering Over 1.16 Million Monthly Uniques access to all SCORE information on special tab that presents all including: the race specific information in 4.90 Million Page Views Per Month ++SCORE Race Coverage an easy, direct access format. ++SCORE-International.com transitioned last year from a racer information ++SCORE Live Streaming Coverage only site to a SCORE motorsports and off-road performance content ++SCORE Race Tracking service based site servicing the SCORE racer and global off-road performance fan base. ++All SCORE information release ++Exclusive Content driven features, news and video covering all aspects ++ALL Sponsor based content support of SCORE Racing and lifestyle activities ++SCORE Journal digital magazine ++All Content searchable and sharable access and archived issues

20 21 SCORE WORLD DESERT CHAMPIONSHIP 2018 Monthly Impact* SCORE Journal ASSETS Unique Page Views Digital Magazine 60,726,120 Cover views CORE Journal has exceeded every estimated statistic for the 3nd year in a row. 7,221,418 S Zooms The #1 Media asset to reach off-road motorsport’s 2,220,072 participants, teams and global fan base! Unique visitors ++Delivers Exclusive SCORE race ++Content searchable and sharable content for race coverage, driv- 1,730,520 ++Content archives can be accessed Social Shares er profiles, sponsor profiles, race on score-international.com with product reviews, tech features and operating links and videos. full features on SCORE History. 2,212,000 Links Clicked ++Full Video integration for both ++BONUS Spanish Edition will be editorial and advertisers. expanding for 2018 310,000 AVG. Engagement Time 31 Mins. AVERAGE PER MONTHLY ISSUE * AUDIENCE NUMBERS IN 2016

22 2323 SCORE WORLD DESERT CHAMPIONSHIP 2018 Social Media ASSETS CORE International continues ++ to develop all social media FACEBOOK SCORE App S SCOREINTL platforms to address the needs for ++Introduced at the 2016 SCORE Baja 500 to enable all SCORE partici- teams, manufacturers and fans 227,111 LIKES pants and fan base to view all as- that demand immediate interaction. pects of SCORE media. All the high speed activities of the 12.9% GROWTH ++Available free with Android, Apple SCORE World Desert Championship 8.1MM VIDEO VIEWS applications for cell phone, tablets series are now available 24 / 7. and lap top usage. 4.9MM VIDEO ++61% of Facebook fans are ++197,000 views in the last 30 days Millennials between 18-34 with MINUTES VIEWED with tremendous increase in view- the younger 18-24 age bracket ers for the SCORE Baja 1000 this representing 30%. November INSTAGRAM SCOREINTERNATIONAL 31% 25-34yrs 84,100 FOLLOWERS 30% 32% 18-24yrs 35-65yrs TWITTER 4.5% SCOREINTL 13-17yrs 61% 20,900 MILLENIALS FOLLOWERS

24 25 25 SCORE WORLD DESERT CHAMPIONSHIP 2018 Contingency ASSETS Center Stage Exposure

he day before the race where fans, sponsors, teams Tand drivers come together and enjoy the event together. Sponsors showcase their products and services, racers, parade through crowds with their race vehicles, fans and spectators mingle in the “Culture” of SCORE International 688 2081 and garner photos, autographs and souvenirs. 19 8 Reach over 50,000+ Attendees ++Direct to Racer Programs ++Marketing Support ++Listing and program details on Web Site with Link ++Contingency Watch program highlights with SCORE Jour- nal and SCORE-International.com ++Turn-Key administration on sticker application requirement ++Finisher reports with contingency results supplied to par- ticipating manufacturers

26 27 SCORE WORLD DESERT CHAMPIONSHIP 2018 Special Projects SCORE International Exposure Programs

8 8 1968 2018

SEMA/SCORE Baja 1000 Lucas Oil Off-Road Expo Sand Sports Super Show Experience ++Major Exposure at Off-Road ++Major Exposure to the UTV ++Baja 1000 Position Qualifier for Market’s #1 Show Industry’s #1 show Designated Classes ++Showcasing Off-Road Motor- ++Great SCORE Branding Expo- ++70,000 Sq Ft Exhibit Feature Area sports and the SCORE Interna- sure reaching the #1 Growth ++Largest Off-Road Presence at tional Series market for the Off-road and SEMA show ++Sponsor Involvement and Performance Lifestyle enthusi- ++World Wide Media and Contact Exposure ast base. Exposure ++Course Map for Baja 1000 ++ SCORE UTV Team Autograph ++Sponsor Branding Promotion Revealed Sessions and Affiliation ++On-Line Broadcast ++Promotional coverage and ++Driver Autograph and Interview support from SCORE Market- Sessions ing Assets, SCORE Journal and Social Media Channels.

28 29 SCORE MARKETING 465 So. Meadows Parkway Suite 6 Reno, Nevada 89521 T: 775.852.8907 Info: score-international.com Jim Ryan Marketing and Sales Director T: 714.330.3521 E: [email protected] Christine Snedden Marketing and Sales Representative T: 702.506.4612 E: [email protected] SCORE INTERNATIONAL Lazaro Cardenas 139-8 Z. Centro Ensenada BC, Zip Code 22830 Abelardo Grijalva Race Director | U.S. and Mexico Race Logistics T: 011 52 1 (646) 189-7087 (Tel Cel) T: 011 52 1 (646) 162-7336 (Moviestar) [email protected] [email protected] Juan Tintos Funke SCORE Advisor | U.S. & Mexico Affairs [email protected] T: 011 52 1 (664) 151-6622 SCORE-International.com

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