NAVTEQ Corporate, Traffic, & VII
Chicago Metropolitan Agency For Planning December 13, 2007 Jeremy Wolstan Government & Industry Relations Recognized Leadership
NAVTEQ is a leading provider of comprehensive digital map information for automotive navigation systems, mobile navigation devices and Internet-based mapping applications Premier Provider of Digital Maps
• Leading global supplier of digital maps and other content for vehicle navigation, portable navigation, Internet mapping, enterprise systems, and a variety of wireless location- based services applications • More than 700 geographic analysts in 30 countries driving the roads to collect up to 204 attributes per road segment • Over 26 million in-dash and portable navigation solutions using NAVTEQ maps • More than 40 new content features and map enhancements introduced in 2006-2007 Over 100 Million Consumer Touch Points Every Day Key Company Milestones
2000: Judson Green named President & CEO
1988: 2005: $1.2B 2007: 1985: Beginning of Secondary Offering Acquired Company Royal Philips 1995: First Internet in May (100% Traffic.com & founded Electronics portal customer secondary shares) Mapsolute relationship
1985 1988 1994 1995 1996 2000 2002 2004 2005 2006 2007
2002: Company 1994: First EU becomes profitable factory- 2007: Nokia and cash flow positive 2006: installed 1996: First NA Announces Acquired The vehicle factory- installed Intent to Map Network navigation vehicle navigation Acquire system system 2004: Renamed NAVTEQ NAVTEQ Corporation, $1.0B NYSE 2005: Acquired IPO in August (100% PMI in Korea & secondary shares) MapIT in Mexico Global Database, Local Knowledge
168 field offices in 30 countries Local field teams situated to know the latest changes to roads around the world. Geographic Coverage
Expansive global coverage
− 69 countries and Current Planned territories Coverage Coverage − Over 12 million miles of road network − More than 750 million people NAVTEQ® Maps are Everywhere NAVTEQ is a leading provider of the digital map data and other content that power many of the world’s most innovative navigation applications. In-Dash Telematics Internet
Portable Cell Phones Trip Planning
Fleet Enterprise Government Strong Customer Relationships
Automotive Manufacturers
System Vendors
Telematics
Internet & Wireless
Mobile Devices
Business & Government Nokia / NAVTEQ A Shared Vision for the Future Background
Earlier this year, NAVTEQ entered detailed discussions with Nokia about strengthening the relationship between the two companies and creating a more formalized alliance NAVTEQ identified several key areas in which the companies might work more closely together including: − Using Nokia handsets for the collection of probe data and integrating this with NAVTEQ’s real-time traffic and probe data capabilities to provide traffic worldwide − Accelerating coverage in emerging markets of interest to Nokia − Accelerating development of pedestrian content suitable for mobile handset applications − Leveraging the Nokia brand to secure POI and content data in markets where NAVTEQ is unknown Through these discussions, Nokia concluded that NAVTEQ map content and traffic capabilities were complementary to its expansion into LBS Solutions and shifted its intent towards the acquisition of NAVTEQ Two Global Leaders And A Shared Vision
Our two companies share a vision of a connected world and a passion for achieving that future
…finding people, places and Connecting people opportunities more easily…
World’s largest manufacturer of mobile World’s leading provider of digital maps handsets with 347 million units shipped and related location content & services in 2006 − Leader for last 15 years − Leader for the last five years − More than 25 million navigation − More than 900 million consumers devices shipped with NAVTEQ Among the most recognized consumer maps since 1999 brands on Earth − NAVTEQ maps used by − Fifth strongest global brand consumers more than 100 million according to BusinessWeek’s times each day Best Global Brands rankings − Leading provider of personalized (2006) traffic services in the U.S. Opportunities for Growth
Accelerate investment in the quality, coverage and content
− Significantly expand geographic coverage and accelerate new content development
The Nokia user base may develop new user-based content
− Nokia handsets may generate probe content that will accelerate the development of new NAVTEQ services
− The Nokia user base may become a source of community feedback that will create a new level of quality, particularly in rural areas and new geographies
− Nokia ownership may enable richer, fresher and easier to use POI content
Together, we may be able to develop seamless, integrated map solutions (across Internet, in-vehicle and mobile) that address both road and pedestrian applications that our customers currently require
Nokia will drive a broader range of introductory LBS applications that will provide entry-level experiences for trade-up to vehicle/portable navigation NAVTEQ Traffic The New Traffic Experience
Connected Enhance Plan Personalized experiences Engaged with content Where to go Repeated Use, Increased loyalty When to leave NAVTEQNAVTEQ Shared with community Best route to take ConnectedConnected ServicesServices
Dynamic Respond Integrated & Roadway congestion Personal Traffic forecasting Conditions trending Real-time routing NAVTEQ Traffic Overview
NAVTEQ Traffic Product Mission Sensor network Incident data To have the best traffic information Probes data Historic model provides predictive capability
Web site and data servers To deliver this traffic content to any Satellite device (TV, radio, navigation device, cell FM radio phone) Cellular telephone
Subscription To have innovative business models to One-time pricing support widespread usage Advertising
To offer complete end-user experiences Create web portals, cell phone services, and other consumer-ready products Traffic Overview and Key Milestones
2007: 2002: Demonstrated Acquired Traffic.com Traffic at ITS World Congress Launched service on Microsoft Spot Network with Garmin 2004: Commercial Launch First use of probe data in real with XM and Honda time traffic product
2002 2004 2005 2006 2007 2008
2005: 2006: 2008: First European RDS-TMC Launch Sirius launch with traffic product Alpine with Alpine Released Traffic Patterns (built Traffic is Critical to Smart from historic probe data) Navigation Executive Summary – Consumer Benefits
Benefits of NAVTEQ Traffic:
NAVTEQ traffic keeps users informed about traffic conditions to enable: Ö Improved travel time Ö Time and fuel savings Ö Enhanced navigation experience
Value Statement: Traffic information is essential to providing an optimal navigation experience. Traffic Data Collected in 77 Markets in North American
175 million in population covered Nearly 700 Advertisers Annually
Quickly, easily and with one source, advertisers extend their branding, broaden their reach and target their messages at every turn NAVTEQ’s Customers
NAVTEQ Traffic enjoys a strong and diverse customer base
Automotive Manufacturers
System Vendors
Telematics
Internet & Wireless
Mobile Devices Traffic Data Service Customers
Licenses Traffic Data for XM Satellite Radio in 21 Major Markets with More Than 7 Million Subscribers
Licenses Traffic Data and custom application for real-time traffic provided to AOL.com and AOLCityGuides
Licenses Traffic Data for the Web at live.local.com, mobile phone or other devices
Licenses Traffic Data for the Garmin Mobile™ 10 and Garmin Mobile™ 20 personal navigation devices
Licenses Traffic Data for weather.com with 20 Million Unique users per Month, The Weather Channel with 89 Million Households and Weatherscan with 22 Million Cable Households
Licenses Traffic Data for www.comcast.net with 7.7 Million Broadband Customers Solution Leadership - Traffic Data Collection
Television
Traffic.com Sensor Network
Radio
DOT Sensor / Flow Data
Internet
Probe Data
Wireless
Historic Data
In-Vehicle
Incident and Event Data
Collection Processing Delivery Solution Leadership - Traffic Data Collection
Television
Traffic.com Sensor Network
Radio
DOT Sensor / Flow Data
Internet
Probe Data
Wireless
Historic Data
In-Vehicle
Incident and Event Data
Collection Processing Delivery Incident Data Collection Traffic Data Collection - Incidents NAVTEQ employees 500 dedicated traffic professionals located in 24 operation centers across US to collect and enter traffic incidents 24/7 365 days a year
Enters into TIMS
a b r or o C r a t m e ro s f w s i r t he h at G
Sources Corroborates sources with Remote Scanners Flow Data from sensor network Police Remote Cameras Helicopters EMS/Fire/Coroner Toll Authorities TIMS data entry screen Government Web sites NAVTEQ is one of three traffic providers in the USA that Independent observers collects its own incident data Key Advantage – Proprietary Network
NAVTEQ’s sensor coverage surpasses competitions sensor coverage by 46% due to its proprietary fixed sensor network. By the end of 2007, this gap will grow to
Coverage Today End of 2007 Growth
NAVTEQ (proprietary) 2,501 miles 3,366 miles 34.6%
DOT (generally available) 5,500 miles 6,068 miles 12.4%
NAVTEQ ADVANTAGE 46% 55%
Our proprietary sensor network augments DOT sensor coverage in many key markets:
NAVTEQ Sensor Proprietary Coverage (NAVTEQ) Public Agency Coverage Probe Data Inputs
Probe Data NAVTEQ started using probe sources 5 years ago GPS Today we process over 11 million GPS data points per day from fleet and consumer devices Scalable processing architecture
Cell Phone Probes
Will be first company to use cell tracking results in commercial product in Salt Lake City
Toll Tags
New York City, Houston, San Francisco Probe Data Evolution
Today Tomorrow
Consumer GPS Commercial Consumer GPS Commercial GPS GPS
Commerci al Non- Consumer Cell GPS Consumer Cell Probe Data Usefulness Probe Data Volume Solution Leadership - Traffic Data Processing
Television
Traffic.com Sensor Network
Radio
DOT Sensor / Flow Data
Internet
Probe Data
Wireless
Historic Data
In-Vehicle
Incident and Event Data
Collection Processing Delivery SolutionSolution LeadershipLeadership
Traffic Data Fusion Algorithm Flow Data Fusion
Incorporate all data sources − Fixed Sensors − Probe − Incident Data − Historical Data Traffic Data Fusion Architecture
Incorporate all data sources including fixed sensors, probes, incident data, and historical data Optimizes calculation cycles − Data feed synchronization Weighs data sources on a continuous basis − Distance decay − Time decay Confidence calculation
Legend Effective confidence Historical confidence Actual confidence Processing Summary The data is derived from sensors, probes and historical values. Each data source is assigned a base confidence factor which is “degraded” algorithmically Probe by distance and time. All sources are combined by using weighted average of readings weight numerically integrated across a path. Actual confidence is maintained as the maximum Sensor confidence of any single value. Effective confidence is the aggregation of the Actual weight confidence. Agenda
Executive Summary
Market Leadership
Solution Leadership
NAVTEQ Traffic Products
Quality Leadership
Why NAVTEQ Traffic? End-to-End Solution
Television
Traffic.com Sensor Network
Radio
DOT Sensor / Flow Data
Internet
Probe Data
Wireless
Historic Data
In-Vehicle
Incident and Event Data
Collection Processing Delivery NAVTEQ Traffic Satellite
Features
Traffic information broadcast over XM or Sirius satellite radio to end user navigation systems Coverage Incident markets 79 Flow markets 24 Satellite Alert-C Format
Free flow messages
System availability flags
Quantified Speed values in flow messages Benefits
Standards based traffic message allow for ease of implementation.
National coverage in one data pipe
Superior reception characteristics
Low latency
Free flow messages enable superior routing and travel time estimation
Extensible and scalable data protocol. NAVTEQ Traffic RDS
Features Traffic information broadcast over FM radio RDS-TMC channel to end user navigation systems Coverage Incident markets 50
Flow markets 49
Weather messages Alert- C Format System availability flags Benefits OEM Benefits Low cost chip set Established broadcast standard allows OEMs to adopt existing EU implementations Map-Centric Flexible business models Consumer Benefits Notifies users of severe weather alerts NAVTEQ Traffic ML
Features Traffic information provided through internet feed for use on customer location-based servers Coverage Incident markets 77
Flow markets 77 ML
XML format with Alert C tags Flexible referencing system Includes NAVTEQ probe data Benefits
Map-centric: Optimized for use with NAVTEQ maps Extended flow coverage Flexible Pricing: per use, subscription, or advertising based model depending on customer preference Ease of Integration: XML traffic data feed is easy to integrate for Web service providers NAVTEQ Traffic Mobile
Features Traffic information provided through internet feed for use with wireless navigation applications Coverage Incident markets 77 Flow markets 77
Available in Binary or XML formats with Alert C tags
Weather messages in 3 points in each market
Available with an advertising sponsored business model Benefits
Map-centric: Optimized for use with NAVTEQ maps
National coverage in one data pipe
Low latency
Free flow messages enable superior routing and travel time estimation
Binary or XML formats promote flexible implementation
Flexible business models NAVTEQ Traffic HD Radio ( Available Q4/07)
Features HD radio broadcast of traffic and other dynamic content to end user navigation systems Binary Alert C format with data rate of 12 kbps Coverage Q1/08 Q3/08 Incident markets 20 54
Flow markets 20 54 HD
Broad content offerings including weather, fuel prices, special events, movie listings Available with an advertising sponsored business model Benefits
Map-Centric: Optimized to use with NAVTEQ maps
Low latency
Free flow messages enable superior routing and travel time estimation
Notifies users of severe weather alerts
Flexible business models NAVTEQ Traffic Patterns
Key Points Traffic Flow database developed from: − 3 years of probe and sensor flow data − 120,000 miles field verification combined with statistical validations − Ongoing expansion of data sources and coverage Specification: − 3 hourly models: Monday-Thursday, Friday, and Saturday/Sunday − 15 minute granularity during rush hour
− TMC coded for easy use Benefits : − Cost savings through increased route planning efficiency and optimization − Greater customer confidence in planned routes
− Typical congestion correctly identified to within +/- 5 mph >70% of the time on average What is NAVTEQ Traffic Patterns™?
NAVTEQ Real-Time Traffic vs. NAVTEQ Traffic Patterns
Real-Time Traffic Traffic Patterns Description Live flow and incident coverage on Average historic speed values on connected connected devices, referenced to location and non-connected devices, referenced to codes location codes Source Data Sensor, probe, historic, and incident data Archived sensor and probe data from 3 years Coverage Up to 75 U.S. and 3 Canadian markets All TMC-enabled roads in the 48 contiguous (counted as ‘Designated Market Areas’) states (+750,000 miles) Distribution Data distributed by NAVTEQ and partners in Data distributed by NAVTEQ with the map various forms Benefits Constant, up to the minute live feed of road Drive like an informed local with optimal route speeds and accident information planning and trip time estimation for any time of any day of the week Available on roads without real-time coverage Expansion Expansion of coverage throughout 2008 to Addition of Hawaii, Alaska, Puerto Rico, and Plans ~100 U.S. and 5 Canadian markets Canada in Q1 2008 (~1,000,000 Total Miles) Germany by Q2 2008; other EU markets after NAVTEQ Traffic Patterns™: Conclusion
Improved navigation from a more intelligent digital map FeaturesFeatures BenefitsBenefits More accurate ETAs lead to greater confidence in planned, time sensitive routes 15 minute and hourly time granularity Quicker, ‘localized’ routes save time Nine traffic models for other activities Holiday Appendix Faster traffic flow yields a less 750,000+ miles of coverage stressful driving experience New delivery format Increased user satisfaction and more frequent product usage Cost savings through reduced gas expenses Ideal Solution Combines Real-time Traffic with Traffic Patterns
Departure Time/Day Distance (Miles) No Traffic Estimated Travel Time (TT)* Traffic Patterns Estimated TT
A 17:00 Wed. 23 23 Minutes 65 Minutes Opt to take 17:00 Wed. 29 30 Minutes 42 Minutes this route
*Calculated using posted speed limit values
Traffic Patterns indicates the average historic speed value for this road segment at this specific ! time is 39 MPH, not the 65 MPH posted speed Real-time feed begins and informs limit. This value has already been factored into the driver that a major accident has travel time estimate shown above. occurred up ahead on planned route, causing big delays. Navigation device can re-route driver onto longer but quicker path. Outside real-time coverage area. Traffic Patterns shows speed value of 43 MPH for this road No Traffic Route ! segment (already factored into Traffic Patterns Route travel time estimate). Vehicle Path Vehicle Real-Time Road Segment Likely TT Using No TrafficCoverage Solution* Area Actual TT Using NAVTEQ Traffic™ Time Savings Heavy Congestion 65 Minutes 49 Minutes 16 Minutes Re-Route Path B
*Without NAVTEQ Traffic™ driver would have been routed on road segment with heavy congestion Broadcast Solutions – Engaging the Listener on the Air
NeXgen™ Platform for TV
Jam Cast™ for Web, Wireless & Broadcast Digital Tier
Broadcaster™ Platform for Radio
EngagingEngaging thethe listenerlistener onon--airair NAVTEQ Traffic and Operations Broadcast Center Enhances NAVTEQ’s commitment to the City of Chicago Affords better and faster communication of traffic data to the public Represents partnership between IDOT, City of Chicago, Illinois Tollway, and NAVTEQ NAVTEQ Traffic’s neXgen software provides end to traffic information for television broadcasts Traffic information is fed into the software and packaged to the television stations Feeds to NBC, CBS, ABC, WGN, CLTV Offers a total solution of broadcasters, personnel, the content Also develops a co-branded website with each of the stations − Station can display the traveler content however they wish − Generates some ad revenue based on the content NAVTEQ Traffic and Operations Broadcast Center Located on the 9th floor at NAVTEQ headquarters In House Broadcast Partners 12 monitor wall 12 police scanners on different frequencies − Listening for incident information 4 radio broadcast booths 2 High Definition broadcast TV cameras 2 roof-top remote control CCTV cameras NAVTEQ Traffic and Operations Broadcast Center Benefits − Offers a nice display of the many ways traffic information can be communicated Not just a traffic data aggregation company − Solidifies a long-term partnership with networks and distributors In showcasing the relationship with a major city like Chicago, it supports efforts when working with media companies in other cities − Allows for development and advancement of ‘neXgen’ graphics with clientele on site − Will continue to incorporate new content to benefit Chicago including pedestrian content and quicker updates about road hazards Traffic.com Applications Flexible and Broad Mobile Solution Capabilities 1 Traffic.com Website: Rich real-time traffic content, also the hub for personalization and alerting
2 Traffic Magnet Widgets: Distributed web publishing of traffic content
3 Voice (IVR) Service: Interactive voice alerts and toll-free traffic hotline
4 Mobile Services: Mobile Suite - WAP and SMS services with personalized traffic
5 Multimedia Traffic: Multimedia Traffic Reports delivered online or mobile NAVTEQ Traffic Roadmap to 2009*
Q3/07 Q4/07 2008 2009
Integrate probe sources with Increase flow coverage to Increase flow coverage to 275,000 Full Coverage of Traffic on all new HTTM processing 71,000 miles miles Function class 1-3 roads Increase Flow coverage to 77 Expand use of probe sources Increase # of Location codes to Expanded probe source markets 275,000 utilization Roadway Increase proprietary sensor Increase Incident coverage to coverage to 3300 miles Include HOV lanes Expanded sensor coverage Coverage 77 markets including new sources e.g Increase # of Location codes Increase probe penetration intersection sensors and Sources Include FC2 and FC 3 roadways to 243,000 Increase flow in Canadian markets with Montreal, Calgary, and Vancouver Community driven traffic incident reporting Expand probe source utilization 1Million Miles of flow coverage
HD Radio presence to 50-70 markets Increase HD Radio presence to 80 markets Enhanced Content − Weather Distribution − Flight schedules − Movie listings − Gas Prices − POI updates
Integrate NAVTEQ and Performance Traffic.com processing to reduce system latency by 40%
NAVTEQ Traffic Patterns V2.0 HD Radio prototype NAVTEQ Traffic Patterns V3.0 with 1 NAVTEQ Traffic Patterns V4.0 with 750,000 miles of nationwide million miles of nationwide coverage Comprehensive predictive and coverage in Q1 2008 forecasting capability based in 10 New HD Radio Product Launch terabyte incident archive. Products/ Predictive traffic Capabilities − 3 hour windows − > 3 hour (forecasting)
Subject to change* NAVTEQ Traffic Road map: Coverage Enhancements
Current Q4/09 77 Markets >100 Markets covered Introduction of Probe data into224 Satellite Million feed in population 7.5K Sensor miles Flow coverage on all 71K overallFC1-3 Flow roads milesQ4/08 Ramp coding 100 Markets 198 covered million in 210 MillionPopulation in population 1M overallCovered flow miles Include HOV lanes Intercity coverage of flow Flow coverage on some FC 3 roads 275K flow Miles Increase # of Location codes to 275,000 including start of exit/entry ramp coding
*Markets in DMA Agenda
Executive Summary
Market Leadership
Solution Leadership
NAVTEQ Traffic Products
Quality Leadership
Why NAVTEQ Traffic? Quality Philosophy
Goals − Maintain leadership as the best in class provider with the highest quality traffic data − Collect, Aggregate, Format, and Distribute information to meet the needs of navigation market − Provide best in class map and traffic data for making intelligent routing decisions
51 ISO Certification
NAVTEQ Traffic™ ensures measurable quality across the entire traffic value chain Quality is a NAVTEQ Advantage
Collection Processing Delivery End Use
Surveillance and Aggregation and Format and Use by collection of systematization of data transmission of devices and traffic data into useable format traffic data applications Pre-launch and Automatic fail-over Feedback quarterly quality systems monitoring certification Accuracy ISO 9001:2000 certified End-to-end Data latency processes monitoring System availability CMM Level 3 certified processes
24/7 Traffic Monitoring Center System availability monitoring Feedback monitoring Ground Truth Testing
For traffic flow and event data - we drive! (ground truth data)
Prior to release, every market is quality checked by a NAVTEQ Traffic field team
Traffic Markets are then audited on a continual basis by NAVTEQ Traffic Quality Team and NAVTEQ’s field force (600+ Professionals).
NAVTEQ field force also collects and verifies map attributes Comprehensive Quality Reviews – Flow Example
Flow Data Categorization Example Los Angeles Supplier always reported free- Supplier reported mild Varying speeds of travel in adjacent flowing conditions correctly conditions correctly 92% of lanes during heavy conditions makes time when ground truth was correct reporting of heavy conditions mild more challenging
Free flowing (45 mph+) Free/Mild Mild (20-45 mph) Mild/Heavy Heavy (under 20 mph)
Free FlowingMild Heavy Ground Truth Category ISO 9001:2000 and ISO/TS 16949:2002 Certified Agenda
Executive Summary
Market Leadership
Solution Leadership
NAVTEQ Traffic Products
Quality Leadership
Why NAVTEQ Traffic? Summary: NAVTEQ Traffic
Most Comprehensive and Accurate Traffic Solution − Highly-accurate, 24/7, sensor-based coverage providing real-time speed values (46% coverage advantage) − GPS-based and cellular vehicle-based probes utilized to extend and improve coverage − Real-time flow information augmented with historical database (‘Traffic Patterns’) to further extend coverage − Extensive coverage with population of ~180 million people in 79 distinct metro markets (DMA)
One Stop Shop for All Data Needs with Flexible Business Models Available
− Single source vendor for traffic and map to offer a fully-integrated solution
− Distribution available via RDS, satellite radio (XM & Sirius), and direct data feed (XML or binary)
− Subscription, advertising, and lifetime pricing options
Rigorous Commitment to Quality
− Traffic sources validated by drive testing in each market to observe and compare with ground truth
− Quality processes validated by the most demanding automotive OEM’s The Road Ahead
Together, we are revolutionizing the way people use maps and traffic content around the world. Vehicle Infrastructure Integration (VII) VII: General Scope Players Involved − Federal Government − State Governments − Auto Companies Testing expected to be completed by end of 2008 Will push Congress to finance up to $9 billion in spending over a 5 year period − Installation of a telecommunications network to collect and distribute data for automobiles on the roadway − Network will be eventually be DSRC technology General Scope From mid 2008 to 2009, the Governments (State & Federal) will identify processors of this data regionally and nationally on behalf of governments and the automotive industry Business models are being developed − Self funded − Contractual − Public Private Partnerships (P-P-P) NAVTEQ is a recognized option based on investment in the technology and involvement in current projects − Need to determine what role NAVTEQ wants to play General Scope The Federal Government has change the direction of the VII Program − Phase I will demonstrate current capabilities through an operational field test by December 1, 2008 − Phase II will continue the research program on nationwide deployment of VII − Phase III will focus on monitoring and assessing emerging technologies to improve or accelerated deployment of VII Phase I DESCRIPTION POSITION
Phase I will demonstrate current capabilities There are three major cities where these test through an field operational test by December 1, may take place 2008 − Detroit − Current capabilities are defined as deployed − New York cellular, Wi-Fi networks − The market has defined that mobility San Francisco applications are currently of greater demand Have positioned the map to base in all than safety applications three programs Economics have defined that beginning this program by building out a new infrastructure NAVTEQ has been asked to advise all intensive wireless network (DSRC) is not cost three testbeds on how to incorporate feasible “nomadic devices” The automotive companies have dictated that At the same time, NAVTEQ is still working with they will not develop embedded DSRC in the automotive companies on better cars until the DSRC network is understanding long-range deployment issues commissioned − Prevalence of aftermarket devices and the expanded availability of Wi-Fi, focuses the near term on examining the effect on travelers of marrying these two technologies Wi-Fi can be run at 5.9GHz, which means that a graduation to DSRC will not pose a technical challenge Phase II DESCRIPTION POSITION Phase II will continue the research NAVTEQ is currently under contract with program on the nationwide the VII-C and has completed the deployment of VII development of the applications commissioned − Currently, there is $100MM in Will continue to remain involved with the funding towards the development VII-C, as it is important to remain close the of a prototype for a nationwide evolution of DSRC as well as the players DSRC network (through the VII-C) evolved Funding includes development Will begin to advise on business models and testing of network, network for how to deploy a nationwide DSRC appliances, and network network applications − Public Financing Funding also covers development of business models and handling − Private Financing of institutional issues between Need to determine the best avenues for states, the federal government, earning revenues in the long-term, beyond and the automotive industry map distribution Phase III DESCRIPTION POSITION Phase III will focus on Because of NAVTEQ’s strong monitoring and assessing relationships with many in the aftermarket community we have been emerging technologies to approached to facilitate including them improve or accelerate in planning discussions deployment of VII Application of the network is an − Emerging technologies is defined important consideration as ‘nomadic devices’ and wireless − Wireless map distribution technologies − Use of GPS and Cellular probe data to Cell phones provide traffic information Handheld/Aftermarket devices − Utility of location based advertising DSRC Probability of nationwide WiMAX deployment Auction of 700MHz spectrum in early 2008 Conclusion: How VII Ties It All Together
Cellular 2 (WAN), WiFi, TELECOMMUNCATIONS WiMax • Constant sending and receiving of data: traffic, as well as purchases • Payment Processing • Data Transmission over communication lines, 2-way
1 Infrastructure Data System APPLICATIONS/SERVICES • Internet Enabled Automobiles •Advertising • Real-Time Maps TCP/IP connection •Purchasing Ability • Location Based Services •Real-Time Reservations 4 5 DSRC, DATA INFORMATION • Information Warehousing Roadside • Information Aggregation • Data Processing • Information Analysis • Data Transmission over • Transaction Approval communication lines, 2-way 3 • Message Store TELECOMMUNCATIONS (Safety) • Intersection Collision Avoidance • Speed Monitoring/Management • Intelligent Signage How VII Ties It All Together
2 TELECOMMUNCATIONS • Constant sending and receiving of Cellular data: traffic, as well as purchases (WAN) • Payment Processing • Data Transmission over communication lines, 2-way
1 Infrastructure Data System APPLICATIONS • Internet Enabled Automobiles •Advertising • Real-Time Maps TCP/IP connection •Purchasing Ability • Location Based Services •Real-Time Reservations 4 5 DSRC DATA INFORMATION • Information Warehousing Roadside • Information Aggregation • Data Processing • Information Analysis • Data Transmission over • Transaction Approval communication lines, 2-way 3 • Message Store TELECOMMUNCATIONS (Safety) • Intersection Collision Avoidance • Speed Monitoring/Management • Intelligent Signage Conclusion: High Level Opportunities
1 Applications/Services − Development of applications can lead to transaction and subscriber based revenue streams Wireless map downloads Location Based Advertising Brokerage Mobile Commerce 2 3 Telecommunications − Facilitation of communication between autos, devices and roadside networks
4 Data − Data Processing and Data communication passed over network Traffic, Weather, Road Conditions Location Based Advertising Engine Map Updates
5 Information − Information Warehousing − Data Mining THANK YOU
Jeremy Wolstan [email protected] 312-894-7025