Brazil’s Most Attractive Employers 2016 STUDENTS 2 | THE MOST ATTRACTIVE EMPLOYERS 2016
Where do you rank?
Today’s businesses operate in a highly competitive employment landscape, and you can gain a valuable insight into how your organization is perceived by tomorrow’s workforce with the results of our 2016 Talent Survey in Brazil. 3 | THE MOST ATTRACTIVE EMPLOYERS 2016
What is this?
AN ESSENTIAL RESOURCE aspirations and desirable industries identified It’s so important to secure the very best young by the respondents. talent out there, which is why HR and C-level leaders around the world refer to Universum’s ACTIONABLE ASSESSMENTS research. Drawing on the opinions of more But this preview is only the beginning. By than 70,000 students, this preview of the becoming a member you can access 2016 Talent Survey gives a clear indication of Universum’s full report, which contains where your organization ranks when it comes company-specific findings and custom insights to its potential to attract new recruits. and recommendations that are critical when it comes to developing your employer branding VALUABLE INSIGHTS strategy. This preview provides you with an understanding of where your organization currently ranks, as well as highlighting career 4 | THE MOST ATTRACTIVE EMPLOYERS 2016
Survey specifics 70,319 Respondents are drawn from STUDENTS share views on their career path and employers 137 UNIVERSITIES...
Business 14,240 ...and represent Armed with Engineering 21,282 120 Humanities/Liberal Arts/ 236,492 10,974 Education DIFFERENT areas of study employer related EVALUATIONS, we help major brands understand Natural Sciences 7,850 their prospective talent.
IT 2,904
Health/Medicine 7,831
Law 5,238
Total number of respondents 70,319 5 | THE MOST ATTRACTIVE EMPLOYERS 2016 The most attractive employers of 2016 – Business
1 Google 26 Sony 51 Odebrecht 76 Souza Cruz - British American Tobacco
2 Apple 27 Toyota 52 Dell 77 Bain & Company
3 Banco do Brasil 28 Johnson & Johnson 53 Bayer 78 BASF
4 Governo Federal 29 Vale 54 Procter & Gamble (P&G) 79 General Electric (GE)
5 Itaú Unibanco 30 Votorantim 55 Walmart 80 LVMH Moët Hennessy Louis Vuitton
6 Banco Bradesco 31 Red Bull 56 The Boston Consulting Group (BCG) 81 Renner
7 Ambev 32 adidas Group 57 Bosch 82 Braskem
8 The Coca-Cola Company 33 3M 58 Deutsche Bank 83 Cargill
9 Facebook 34 BMW Group 59 Goldman Sachs 84 BRF - Brasil Foods
10 Rede Globo 35 Embraer 60 Grupo Volvo 85 ArcelorMittal
11 Microsoft 36 Volkswagen Group 61 Riachuelo 86 Caterpillar
12 Petrobras 37 PwC (PricewaterhouseCoopers) 62 Avon 87 Raízen
13 Itaú BBA 38 Grupo Boticário 63 Danone 88 JBS
14 Nestlé 39 IBM 64 GPA – Grupo Pão de Açúcar 89 Daimler/Mercedes-Benz
15 Grupo Santander 40 PepsiCo 65 Citi 90 Lenovo
16 HSBC 41 Honda 66 HP 91 BTG Pactual
17 Nike 42 J.P. Morgan 67 Intel 92 CSN - Companhia Siderúrgica Nacional
18 Editora Abril 43 KPMG 68 John Deere 93 Cielo
19 Unilever 44 EY (Ernst & Young) 69 Falconi 94 Monsanto
20 Natura 45 GM - General Motors 70 TOTVS 95 Siemens
21 Samsung 46 Bank of America Merrill Lynch 71 SulAmérica Seguros 96 TIM Brasil
22 Heineken 47 Deloitte 72 Mondelēz International 97 Shell
23 GOL Linhas Aéreas 48 Eletrobrás 73 McKinsey & Company 98 SAP
24 TAM-LatAm Airlines 49 Ford do Brasil 74 Fiat Group 99 Syngenta
25 L’Oréal Group 50 Gerdau 75 C&A 100 Philips 6 | THE MOST ATTRACTIVE EMPLOYERS 2016 The most attractive employers of 2016 – Engineering
1 Petrobras 26 Honda 51 TAM-LatAm Airlines 76 Alcoa Alumínio
2 Governo Federal 27 Bayer 52 L’Oréal Group 77 Procter & Gamble (P&G)
3 Google 28 Ford do Brasil 53 GOL Linhas Aéreas 78 HP
4 Odebrecht 29 Samsung 54 Syngenta 79 The Boston Consulting Group (BCG)
5 Vale 30 Heineken 55 Ipiranga - Produtos de Petróleo 80 Bain & Company
6 Apple 31 Bosch 56 Dell 81 Editora Abril
7 Ambev 32 Unilever 57 Itaú Unibanco 82 McKinsey & Company
8 Microsoft 33 Sony 58 Daimler/Mercedes-Benz 83 DOW Chemical
9 Embraer 34 Intel 59 Cyrela Brazil Realty 84 BRF - Brasil Foods
10 BMW Group 35 Monsanto 60 Red Bull 85 Mondelēz International
11 Votorantim 36 Grupo Volvo 61 WEG 86 Philips
12 Eletrobrás 37 Usiminas 62 Suzano Papel e Celulose 87 HSBC
13 Camargo Corrêa 38 John Deere 63 Banco Bradesco 88 adidas Group
14 Toyota 39 Braskem 64 Nike 89 JBS
15 Volkswagen Group 40 Caterpillar 65 Cargill 90 Whirlpool
16 Gerdau 41 Natura 66 Falconi 91 Lenovo
17 Andrade Gutierrez 42 Shell 67 PepsiCo 92 Souza Cruz - British American Tobacco
18 The Coca-Cola Company 43 BASF 68 Schneider Electric 93 Avon
19 Banco do Brasil 44 Siemens 69 Grupo Boticário 94 ABB
20 Nestlé 45 Johnson & Johnson 70 Danone 95 J.P. Morgan
21 GM - General Motors 46 IBM 71 Itaú BBA 96 Michelin
22 Rede Globo 47 Fiat Group 72 Raízen 97 PwC (PricewaterhouseCoopers)
23 General Electric (GE) 48 ArcelorMittal 73 DuPont 98 Groupe Renault
24 3M 49 CSN - Companhia Siderúrgica Nacional 74 Grupo Santander 99 Walmart
25 Facebook 50 Gafisa 75 Schlumberger 100 Oracle 7 | THE MOST ATTRACTIVE EMPLOYERS 2016 The most attractive employers of 2016 – IT
1 Google 26 Nike 51 Red Bull 76 Caterpillar
2 Microsoft 27 Toyota 52 Bosch 77 Ipiranga - Produtos de Petróleo
3 Apple 28 Grupo Santander 53 Johnson & Johnson 78 Souza Cruz - British American Tobacco
4 Facebook 29 HSBC 54 3M 79 Deutsche Bank
5 IBM 30 Accenture 55 Eletrobrás 80 C&A
6 Intel 31 Nestlé 56 adidas Group 81 Bank of America Merrill Lynch
7 Oracle 32 TAM-LatAm Airlines 57 PwC (PricewaterhouseCoopers) 82 CSN - Companhia Siderúrgica Nacional
8 Dell 33 Ambev 58 Ericsson 83 ArcelorMittal
9 Samsung 34 Vale 59 Fiat Group 84 Philip Morris International
10 Sony 35 Walmart 60 Natura 85 Goldman Sachs
11 Governo Federal 36 GOL Linhas Aéreas 61 Bayer 86 GPA – Grupo Pão de Açúcar
12 HP 37 Volkswagen Group 62 Votorantim 87 Falconi
13 Banco do Brasil 38 Siemens 63 J.P. Morgan 88 BASF
14 TOTVS 39 Philips 64 Gerdau 89 Danone
15 Cisco Systems 40 Editora Abril 65 L’Oréal Group 90 Schneider Electric
16 Lenovo 41 Cielo 66 Grupo Boticário 91 Usiminas
17 Rede Globo 42 Honda 67 EY (Ernst & Young) 92 Whirlpool
18 Petrobras 43 GM - General Motors 68 Unilever 93 John Deere
19 Banco Bradesco 44 Heineken 69 Odebrecht 94 Bain & Company
20 SAP 45 General Electric (GE) 70 KPMG 95 Schlumberger
21 Itaú Unibanco 46 Grupo Volvo 71 PepsiCo 96 Rumo ALL (ALL Logística)
22 The Coca-Cola Company 47 Ford do Brasil 72 Raízen 97 GSK - GlaxoSmithKline
23 Itaú BBA 48 TIM Brasil 73 Claro 98 Monsanto
24 BMW Group 49 Deloitte 74 Shell 99 Cargill
25 Embraer 50 Telefonica / Vivo 75 BTG Pactual 100 Braskem 8 | THE MOST ATTRACTIVE EMPLOYERS 2016 The most attractive employers of 2016 – Natural Sciences
1 Governo Federal 26 Danone 51 HSBC 76 ArcelorMittal
2 Petrobras 27 Votorantim 52 TAM-LatAm Airlines 77 Walmart
3 Google 28 Itaú Unibanco 53 PepsiCo 78 Riachuelo
4 Vale 29 Red Bull 54 IBM 79 Siemens
5 Bayer 30 Shell 55 Suzano Papel e Celulose 80 GM - General Motors
6 Ambev 31 JBS 56 John Deere 81 General Electric (GE)
7 Natura 32 Editora Abril 57 Roche 82 Colgate Palmolive
8 Banco do Brasil 33 BRF - Brasil Foods 58 Dell 83 Alcoa Alumínio
9 Apple 34 Sony 59 Raízen 84 Bank of America Merrill Lynch
10 Nestlé 35 BASF 60 CSN - Companhia Siderúrgica Nacional 85 Lenovo
11 Microsoft 36 Avon 61 Honda 86 Bosch
12 Nike 37 Itaú BBA 62 DuPont 87 SulAmérica Seguros
13 The Coca-Cola Company 38 Pfizer 63 BMW Group 88 GSK - GlaxoSmithKline
14 Rede Globo 39 Usiminas 64 Toyota 89 Philips
15 Eletrobrás 40 Syngenta 65 Novartis 90 Caterpillar
16 Monsanto 41 Embraer 66 Volkswagen Group 91 Falconi
17 Grupo Boticário 42 Cargill 67 HP 92 Deutsche Bank
18 Unilever 43 3M 68 Souza Cruz - British American Tobacco 93 Camargo Corrêa
19 adidas Group 44 Grupo Santander 69 Ford do Brasil 94 PwC (PricewaterhouseCoopers)
20 Facebook 45 Samsung 70 Mondelēz International 95 Deloitte
21 Heineken 46 Intel 71 Gerdau 96 Mars
22 Johnson & Johnson 47 Braskem 72 Procter & Gamble (P&G) 97 Renner
23 L’Oréal Group 48 Odebrecht 73 Schlumberger 98 C&A
24 Banco Bradesco 49 GOL Linhas Aéreas 74 Ferrero 99 Grupo Volvo
25 Ipiranga - Produtos de Petróleo 50 DOW Chemical 75 GPA – Grupo Pão de Açúcar 100 Michelin 9 | THE MOST ATTRACTIVE EMPLOYERS 2016
Career aspirations
TALENT GOALS Which of these career goals are most important to you?
Up to 3 career goals could be chosen.
PREFERRED INDUSTRIES In which industry would you most like to work after graduating?
Up to 3 industries could be chosen. 10 | THE MOST ATTRACTIVE EMPLOYERS 2016
Where do I go from here?
Hopefully you have learned something new about Brazil’s employment landscape, and the qualities Universum has 26 years’ students want from an employer. But this is just the experience in guiding first step in thinking strategically about employer organizations in this space. To branding and attracting the talent you need to access the most embrace the future. comprehensive data set of talent insights for employer Through the high-level data contained in the full report, branding in the world, and members can uncover areas of weakness and identify demand they might not know existed. Armed with this comprehensive learn more about our other information, you have the ability to make real and positive custom solutions, please change and, most importantly, position your organization as a contact us. highly attractive employer. Learn more