UTAH TRAV EL & TOUR I SM PROFILE State and Counties 2015‐ 2016
Profile July
State of Utah The State of Utah had an 6 % leisure and hospital5 Travel and Tourism at a Glance ity share of total private jobs in 4 ranking th among change all states6 Utah has a diverse travel and tourism industry4 Utah Pop6 4 4 4 4 6 % which generates jobs and income for Utah residents and U6S6 Pop6 4 4 4 4 6 % produces tax revenue for the state6 Domestic and inter5 T5R Sales Tax Rev6 $ 4 4 $ 4 4 6 % national visitors are drawn to Utah’s natural4 cultural4 and L&H Taxable Sales $ 4 4 4 $ 4 4 4 6 % historical assets6 Utah has ski resorts4 of which are L&H Jobs 4 4 6 % within one hour of Salt Lake City International Airport4 as L&H % of Total Jobs 6 % 6 % 6 % L&H Wages $ 4 4 4 $ 4 4 4 6 % well as five national parks4 eight national monuments4 two Skier5Days 4 4 4 4 6 % national recreation areas4 one national historic site and state parks6 Throughout the year4 Utah hosts several arts National Parks & Places 4 4 4 4 6 % events4 such as the Sundance Film Festival4 Utah Shake5 State Parks 4 4 4 4 6 % speare Festival4 Utah Festival Opera4 and Utah Arts Festi5 Avg6 Occupancy Rate 6 % 6 % 6 % val4 in addition to well5attended athletic events4 meetings4 SLC Int’l Airport 4 4 4 4 6 % = = conventions4 conferences and tradeshows6 T5R “Travel5Related4” L&H “Leisure and Hospitality”
Travel5Related Tax Revenues
change
County Transient Room Tax $ 4 4 $ 4 4 6 % Municipal Transient Room Tax $ 4 4 $ 4 4 6 % Resort Communities Sales Tax $ 4 4 $ 4 4 6 % Restaurant Tax $ 4 4 $ 4 4 6 % Motor Vehicle Leasing Tax $ 4 4 $ 4 4 6 % Source: Utah State Tax Commission
Gross Leisure & Hospitality Taxable Sales
change
Accommodation $ 4 4 4 $ 4 4 4 6 % Arts, Ent6, & Rec6 $ 4 4 $ 4 4 6 % Food Service $ 4 4 4 $ 4 4 4 6 % Source: Utah State Tax Commission6 T5R sales tax revenue is only a small portion of total direct travel5related tax revenues6
INFORMEDDECISIONS TM Ǡ gardner6utah6edu Private5Sector Leisure & Hospitality Year5over Change in Travel5Related Private5Sector Jobs Share of Employment: change
Accommodation 4 4 6 % Food Service 4 4 4 6 % Air Transportation 4 4 Amusement and Recreation 4 4 4 Gasoline Stations 4 4 Miscellaneous store retailers 4 4 Museums7Parks7Historical sites 4 4 Perf6 Arts7Spectator Sports 4 4 Scenic and Sightseeing Transportation – – Sporting Goods7Hobby7Books Stores 4 4 5 Transit and Ground Passenger Transport 4 4 Utah U6S6 Source: U6S6 Bureau of Labor Statistics Source: U6S6 Bureau of Labor Statistics 0BLS16 The marker “–” indicates that the job count for this industry is not disclosed by BLS for this area6 Year5over Percent Change in Private5Sector Wages
All jobs Leisure & Hospitality Jobs Monthly Hotel Occupancy Rates 6 % %
% %
%
% 6 %
%
Utah U6S6 Source: U6S6 Bureau of Labor Statistics %
Private5Sector Leisure & Hospitality Jobs % Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 4 Source: STR4 Inc6 Republication or other re5use of this data without the express written permission of STR is strictly prohibited6
4
Accommodations Industry
change 4 State Average Daily Room Rate $ 6 $ 6 6 % Occupancy Rate 6 % 6 % 6 % Revenue Per Available Room $ 6 $ 6 6 % Source: U6S6 Bureau of Labor Statistics Source: STR4 Inc6 Republication or other re5use of this data without the express written permission of STR is strictly prohibited6
INFORMEDDECISIONS TM ǡ gardner6utah6edu Profile July
Beaver County
Beaver County4 located in southwestern Utah4 had an Travel and Tourism at a Glance
6 % share of leisure and hospitality jobs in 4 rank5 change ing th statewide6 The massive Tushar Range marks the Beaver County Pop6 4 4 6 % eastern boundary of Beaver County that houses Delano Utah Pop6 4 4 4 4 6 % Peak 0 4 feet1 and Mount Belknap 0 4 feet1—two T5R Sales Tax Revenues $ 4 $ 4 6 % of the highest mountains in the state6 The county L&H Taxable Sales $ 4 4 $ 4 4 6 % has a diverse history that includes Native American in5 L&H Jobs 6 % habitants4 famous explorers4 western outlaws4 Mormon L&H % of Total Jobs 6 % 6 % 6 % L&H Wages $ 4 4 $ 4 4 6 % settlers4 military personnel4 and mineral prospectors6 Avg6 Occupancy Rate 6 % 6 % 5 6 % Rockhounders are drawn to T5R = “Travel5Related4” L&H = “Leisure and Hospitality” Beaver County’s deposits of smoky quartz and feldspar in and around Rock Corral Recre5 ation Area located on the Travel5Related Tax Revenues west side of the Mineral Moun5 tain Range6 Beaver is also change home to Eagle Point Ski Re5 County Transient Room Tax $ 4 $ 4 6 % sort4 Frisco Ghost Town4 and Municipal Transient Room Tax $ 4 $ 4 6 % Resort Communities Sales Tax ––– the popular “Crusher in the Tushar” bike race6 Additionally4 Restaurant Tax $ 4 $ 4 6 % the county receives supplemental visitation from motorists Motor Vehicle Leasing Tax ––– traveling the I5 corridor between Salt Lake City and Las Source: Utah State Tax Commission Vegas or Los Angeles6
Gross Leisure & Hospitality Taxable Sales
change
Accommodation $ 4 4 $ 4 4 6 % Arts, Ent6, & Rec6 $ 4 4 $ 4 4 6 % Food Service $ 4 4 $ 4 4 6 % Source: Utah State Tax Commission6 T5R sales tax revenue is only a small portion of total direct travel5related tax revenues6
INFORMEDDECISIONS TM Ǡ gardner6utah6edu Private5Sector Leisure & Hospitality Year5over Change in Travel5Related Private5Sector Jobs Share of Employment: change
Accommodation ––– 6 % Food Service Air Transportation –––
6 % Amusement and Recreation ––– 6 % Gasoline Stations Miscellaneous store retailers ––– Museums7Parks7Historical sites ––– Perf6 Arts7Spectator Sports ––– Scenic and Sightseeing Transportation ––– Sporting Goods7Hobby7Books Stores ––– Transit and Ground Passenger Transport ––– Beaver County Utah U6S6 Source: U6S6 Bureau of Labor Statistics Source: U6S6 Bureau of Labor Statistics 0BLS16 The marker “–” indicates that the job count for this industry is not disclosed by BLS for this area6 Year5over Percent Change in Private5Sector Wages
All jobs Leisure & Hospitality Jobs Monthly Hotel Occupancy Rates 6 % 6 % %
% % %
6 % %
%
%
5 % Beaver County Utah U6S6 % Source: U6S6 Bureau of Labor Statistics Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Source: STR4 Inc6 Republication or other re5use of this data without the express written permission of STR is strictly prohibited6 Private5Sector Leisure & Hospitality Jobs
Accommodations Industry: County vs6 State
change County Average Daily Room Rate $ 6 $ 6 6 % Occupancy Rate 6 % 6 % 5 6 % Revenue Per Available Room $ 6 $ 6 5 6 %
State Average Daily Room Rate $ 6 $ 6 6 % Occupancy Rate 6 % 6 % 6 % Revenue Per Available Room $ 6 $ 6 6 % Source: U6S6 Bureau of Labor Statistics Source: STR4 Inc6 Republication or other re5use of this data without the express written permission of STR is strictly prohibited6
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Box Elder County
Box Elder County4 located in the northwestern cor5 Travel and Tourism at a Glance ner of Utah4 had a 6 % leisure and hospitality share change of total private jobs in 4 ranking th statewide6 Box Elder County Pop6 4 4 6 % Box Elder County celebrates a diverse history and ge5 Utah Pop6 4 4 4 4 6 % ography4 offering a mix of farmlands and marshlands T5R Sales Tax Revenues $ 4 $ 4 6 % where the Great Basin Mountains meet the Rockies6 L&H Taxable Sales $ 4 4 $ 4 4 6 % Popular activities in Box El5 L&H Jobs 4 4 6 % der County include boating L&H % of Total Jobs 6 % 6 % 6 % L&H Wages $ 4 4 $ 4 4 6 % at Willard Bay State Park4 bird Golden Spike N6H6S6 4 4 6 % watching at the Bear River Mi5 gratory Bird Refuge4 and visit5 Avg6 Occupancy Rate 6 % 6 % 6 % T5R = “Travel5Related4” L&H = “Leisure and Hospitality” ing Golden Spike National His5 toric Site—the point where 4 miles of transcontinental railroad were joined in 6 Travel5Related Tax Revenues Other notable attractions include famous land art instal5 change lations4 such as the Spiral Jetty and Sun Tunnels4 Willard County Transient Room Tax $ 4 $ 4 6 % City’s Welsh5styled architecture4 Morton5Thiokol’s outdoor Municipal Transient Room Tax $ 4 $ 4 6 % rocket museum4 and Crystal Hot Springs6 Box Elder towns Resort Communities Sales Tax ––– located along the I5 and I5 corridors receive supplemen5 Restaurant Tax $ 4 $ 4 6 % Motor Vehicle Leasing Tax ––– tal visitation from interstate travelers6 According to Smith Source: Utah State Tax Commission Travel Research4 average annual hotel occupancy rates in Box Elder5Cache5Rich counties are generally highest from June through September with a peak in August6 Gross Leisure & Hospitality Taxable Sales
change
Accommodation $ 4 4 $ 4 4 6 % Arts, Ent6, & Rec6 $ 4 4 $ 4 4 6 % Food Service $ 4 4 $ 4 4 6 % Source: Utah State Tax Commission6 T5R sales tax revenue is only a small portion of total direct travel5related tax revenues6
INFORMEDDECISIONS TM Ǡ gardner6utah6edu Private5Sector Leisure & Hospitality Year5over Change in Travel5Related Private5Sector Jobs Share of Employment: change
Accommodation 5 6 % Food Service 4 4 6 % Air Transportation ––– 6 % Amusement and Recreation Gasoline Stations Miscellaneous store retailers Museums7Parks7Historical sites ––– Perf6 Arts7Spectator Sports Scenic and Sightseeing Transportation ––– Sporting Goods7Hobby7Books Stores Transit and Ground Passenger Transport ––– Box Elder County Utah U6S6 Source: U6S6 Bureau of Labor Statistics Source: U6S6 Bureau of Labor Statistics 0BLS16 The marker “–” indicates that the job count for this industry is not disclosed by BLS for this area6 Year5over Percent Change in Private5Sector Wages
All jobs Leisure & Hospitality Jobs Monthly Hotel Occupancy Rates
6 % %
6 % %
6 % % % % %
6 % %
Box Elder County Utah U6S6 % Source: U6S6 Bureau of Labor Statistics Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Source: STR4 Inc6 Republication or other re5use of this data without the express written permission of STR is strictly prohibited6 Private5Sector Leisure & Hospitality Jobs 4
Accommodations Industry: County vs6 State
4 change
County
4 Average Daily Room Rate $ 6 $ 6 6 % Occupancy Rate 6 % 6 % 6 % Revenue Per Available Room $ 6 $ 6 6 %
State Average Daily Room Rate $ 6 $ 6 6 % Occupancy Rate 6 % 6 % 6 % Revenue Per Available Room $ 6 $ 6 6 % Source: U6S6 Bureau of Labor Statistics Source: STR4 Inc6 Republication or other re5use of this data without the express written permission of STR is strictly prohibited6
INFORMEDDECISIONS TM ǡ gardner6utah6edu Profile July
Cache County
Cache County4 bordered by the Wasatch Mountains Travel and Tourism at a Glance on the east and the Wellsville Mountains on the west4 change had a 6 % share of leisure and hospitality jobs in Cache County Pop6 4 4 6 % 4 ranking rd statewide6 Cache County is home to Utah Pop6 4 4 4 4 6 % mountain landscapes4 sprawling agricultural land4 and T5R Sales Tax Revenues $ 4 4 $ 4 4 6 % Utah State University4 which is located in the county L&H Taxable Sales $ 4 4 $ 4 4 6 % seat of Logan6 Logan Canyon National Scenic Byway4 L&H Jobs 4 4 6 % a large visitor attraction4 heads northeast out of Logan L&H % of Total Jobs 6 % 6 % 6 % L&H Wages $ 4 4 $ 4 4 6 % en route to the western shores of Bear Lake State Park6 Avg6 Occupancy Rate 6 % 6 % 6 % Along the byway4 travelers T5R = “Travel5Related4” L&H = “Leisure and Hospitality” are rewarded with stunning scenery and a variety of out5 door recreational opportuni5 ties6 Wildflowers blossom in Travel5Related Tax Revenues the canyon during summer4 followed by the vibrant hues change of changing leaves in the fall6 County Transient Room Tax $ 4 $ 4 6 % Cache County is also home to Municipal Transient Room Tax $ 4 $ 4 6 % Resort Communities Sales Tax ––– Beaver Mountain Ski Resort4 Cherry Peak Ski Resort4 Hyrum Restaurant Tax $ 4 4 $ 4 4 6 % State Park4 dairy farms and cheese factories4 and a variety of Motor Vehicle Leasing Tax ––– entertainment 0e6g6 Utah Festival Opera14 dining4 and lodg5 Source: Utah State Tax Commission ing options6 Although the county boasts a diverse econ5 omy4 its share of the tourism sector is smaller than Utah’s more metropolitan counties6 As a result4 it experiences very little seasonal fluctuation in leisure and hospitality jobs6 Gross Leisure & Hospitality Taxable Sales
change
Accommodation $ 4 4 $ 4 4 6 % Arts, Ent6, & Rec6 $ 4 4 $ 4 4 6 % Food Service $ 4 4 $ 4 4 6 % Source: Utah State Tax Commission6 T5R sales tax revenue is only a small portion of total direct travel5related tax revenues6
INFORMEDDECISIONS TM Ǡ gardner6utah6edu Private5Sector Leisure & Hospitality Year5over Change in Travel5Related Private5Sector Jobs Share of Employment: change
Accommodation 5 6 % Food Service 4 4 6 % 6 % Air Transportation ––– Amusement and Recreation Gasoline Stations 5 Miscellaneous store retailers Museums7Parks7Historical sites ––– Perf6 Arts7Spectator Sports ––– Scenic and Sightseeing Transportation ––– Sporting Goods7Hobby7Books Stores Transit and Ground Passenger Transport ––– Cache County Utah U6S6 Source: U6S6 Bureau of Labor Statistics Source: U6S6 Bureau of Labor Statistics 0BLS16 The marker “–” indicates that the job count for this industry is not disclosed by BLS for this area6 Year5over Percent Change in Private5Sector Wages
All jobs Leisure & Hospitality Jobs Monthly Hotel Occupancy Rates
6 % %
% % % 6 % %
% 6 %
6 % %
Cache County Utah U6S6 % Source: U6S6 Bureau of Labor Statistics Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Source: STR4 Inc6 Republication or other re5use of this data without the express written permission of STR is strictly prohibited6 Private5Sector Leisure & Hospitality Jobs
4 Accommodations Industry: County vs6 State
4 change
County 4 Average Daily Room Rate $ 6 $ 6 6 % Occupancy Rate 6 % 6 % 6 % 4 Revenue Per Available Room $ 6 $ 6 6 %
State 4 Average Daily Room Rate $ 6 $ 6 6 % Occupancy Rate 6 % 6 % 6 % Revenue Per Available Room $ 6 $ 6 6 % Source: U6S6 Bureau of Labor Statistics Source: STR4 Inc6 Republication or other re5use of this data without the express written permission of STR is strictly prohibited6
INFORMEDDECISIONS TM ǡ gardner6utah6edu Profile July
Carbon County
Carbon County4 located in a central5eastern Utah Travel and Tourism at a Glance region known as “Castle Country4” had an 6 % leisure change and hospitality share of total private jobs in 4 rank5 Carbon County Pop6 4 4 6 % ing th in the state6 Carbon County4 once the land Utah Pop6 4 4 4 4 6 % of carnivorous Jurassic dinosaurs and ancient Fremont T5R Sales Tax Revenues $ 4 $ 4 6 % Indian culture4 was later traversed and settled by Mor5 L&H Taxable Sales $ 4 4 $ 4 4 5 6 % mon farmers and ranchers4 cowboys and outlaws4 and L&H Jobs 5 6 % miners seeking riches in the county’s vast coal deposits6 L&H % of Total Jobs 6 % 6 % 6 % L&H Wages $ 4 4 $ 4 4 5 6 % Carbon County has many pa5 Avg6 Occupancy Rate 6 % 6 % 5 6 % leontological4 cultural4 histor5 T5R = “Travel5Related4” L&H = “Leisure and Hospitality” ical4 and recreational assets6 Bordered by the Green River on the east and the heavily forested Wasatch Plateau on Travel5Related Tax Revenues the west4 Carbon County is home to the Cleveland5Lloyd change Dinosaur Quarry4 the densest County Transient Room Tax $ 4 $ 4 6 % collection of Jurassic5age dinosaur fossils ever discovered4 Municipal Transient Room Tax $ 4 $ 4 6 % Resort Communities Sales Tax ––– the world’s longest Native American “art rock gallery” Restaurant Tax $ 4 $ 4 5 6 % at Nine Mile Canyon4 and offers premier ice5fishing at Motor Vehicle Leasing Tax ––– Scofield State Park6 Carbon County also receives some Source: Utah State Tax Commission “pass5through visitation” from travelers driving between Salt Lake City and Denver4 Moab4 and the nearby San Rafael Swell6 Gross Leisure & Hospitality Taxable Sales
change
Accommodation $ 4 4 $ 4 4 5 6 % Arts, Ent6, & Rec6 $ 4 4 $ 4 4 5 6 % Food Service $ 4 4 $ 4 4 5 6 % Source: Utah State Tax Commission6 T5R sales tax revenue is only a small portion of total direct travel5related tax revenues6
INFORMEDDECISIONS TM Ǡ gardner6utah6edu Private5Sector Leisure & Hospitality Year5over Change in Travel5Related Private5Sector Jobs Share of Employment: change
Accommodation 5 6 % Food Service 5 6 % 6 % Air Transportation ––– Amusement and Recreation ––– Gasoline Stations Miscellaneous store retailers 5 Museums7Parks7Historical sites ––– Perf6 Arts7Spectator Sports ––– Scenic and Sightseeing Transportation ––– Sporting Goods7Hobby7Books Stores ––– Transit and Ground Passenger Transport ––– Carbon County Utah U6S6 Source: U6S6 Bureau of Labor Statistics Source: U6S6 Bureau of Labor Statistics 0BLS16 The marker “–” indicates that the job count for this industry is not disclosed by BLS for this area6 Year5over Percent Change in Private5Sector Wages
All jobs Monthly Hotel Occupancy Rates 6 % Leisure & Hospitality Jobs % % %
6 % %
%
% 5 6 %
%
5 6 % Carbon County Utah U6S6 % Source: U6S6 Bureau of Labor Statistics Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Source: STR4 Inc6 Republication or other re5use of this data without the express written permission of STR is strictly prohibited6 Private5Sector Leisure & Hospitality Jobs
Accommodations Industry: County vs6 State change
County Average Daily Room Rate $ 6 $ 6 5 6 % Occupancy Rate 6 % 6 % 5 6 % Revenue Per Available Room $ 6 $ 6 5 6 % State Average Daily Room Rate $ 6 $ 6 6 % Occupancy Rate 6 % 6 % 6 % Revenue Per Available Room $ 6 $ 6 6 % Source: U6S6 Bureau of Labor Statistics Source: STR4 Inc6 Republication or other re5use of this data without the express written permission of STR is strictly prohibited6
INFORMEDDECISIONS TM ǡ gardner6utah6edu Profile July
Daggett County
Daggett County4 the youngest and least popu5 Travel and Tourism at a Glance lated county in Utah4 had a 6 % leisure and hospi5 change tality share of total private jobs in 4 ranking st Daggett County Pop6 4 4 5 6 % statewide6 Daggett County shares its borders with Utah Pop6 4 4 4 4 6 % Wyoming and Colorado and is best known for Flam5 T5R Sales Tax Revenues $ 4 $ 4 6 % ing Gorge National Recreation Area4 which attracts out5 L&H Taxable Sales $ 4 4 $ 4 4 6 % door enthusiasts from surrounding cities and states6 L&H Jobs 6 % The “A” Section of the Green L&H % of Total Jobs 6 % 6 % 6 % L&H Wages $ 4 4 $ 4 4 6 % River that flows out of Flam5 T5R = “Travel5Related4” L&H = “Leisure and Hospitality” ing Gorge Dam boasts blue ribbon trout fishing and is a popular daily river stretch for rafts4 kayaks4 and dories6 Boat5 ing and fishing on Flaming Travel5Related Tax Revenues Gorge Reservoir are also com5 change mon activities and the county4 County Transient Room Tax $ 4 $ 4 6 % which includes tracts of the Ashley National Forest4 hosts Municipal Transient Room Tax ––– over individual campsites and group sites6 Recently4 Resort Communities Sales Tax ––– Daggett County has been working with the Utah Office of Restaurant Tax $ 4 $ 4 5 6 % Motor Vehicle Leasing Tax ––– Outdoor Recreation4 Utah State Parks4 the U6S6 Forest Ser5 Source: Utah State Tax Commission vice and the Bureau of Land Management to develop new trails and to better promote existing trails in and around the county6
Gross Leisure & Hospitality Taxable Sales
change
Accommodation $ 4 4 $ 4 4 6 % Arts, Ent6, & Rec6 $ 4 4 $ 4 4 6 % Food Service $ 4 $ 4 5 6 % Source: Utah State Tax Commission6 T5R sales tax revenue is only a small portion of total direct travel5related tax revenues6
INFORMEDDECISIONS TM Ǡ gardner6utah6edu Private5Sector Leisure & Hospitality Year5over Change in Travel5Related Private5Sector Jobs Share of Employment: change
Accommodation 6 % Food Service ––– Air Transportation ––– Amusement and Recreation ––– Gasoline Stations ––– Miscellaneous store retailers ––– Museums7Parks7Historical sites ––– Perf6 Arts7Spectator Sports ––– 6 % 6 % Scenic and Sightseeing Transportation ––– Sporting Goods7Hobby7Books Stores ––– Transit and Ground Passenger Transport ––– Daggett County Utah U6S6 Source: U6S6 Bureau of Labor Statistics Source: U6S6 Bureau of Labor Statistics 0BLS16 The marker “–” indicates that the job count for this industry is not disclosed by BLS for this area6 Year5over Percent Change in Private5Sector Wages
All jobs Leisure & Hospitality Jobs 6 % Monthly Hotel Occupancy Rates
6 % % % 6 %
Data is not available for this county
5 % Daggett County Utah U6S6 Source: U6S6 Bureau of Labor Statistics
Private5Sector Leisure & Hospitality Jobs
Accommodations Industry: County vs6 State
Data is not available for this county
Source: U6S6 Bureau of Labor Statistics
INFORMEDDECISIONS TM ǡ gardner6utah6edu Profile July
Davis County
Davis County4 the smallest county in Utah in terms of Travel and Tourism at a Glance land size4 had a 6 % share of leisure and hospitality jobs change in 4 ranking th statewide6 The county lies sandwiched Davis County Pop6 4 4 6 % between the Wasatch Mountains and the Great Salt Lake6 Utah Pop6 4 4 4 4 6 % Home to Utah’s first court5 T5R Sales Tax Revenues $ 4 4 $ 4 4 6 % house4 Davis County is known L&H Taxable Sales $ 4 4 $ 4 4 6 % for its restaurants4 amuse5 L&H Jobs 4 4 6 % ment parks4 agricultural am5 L&H % of Total Jobs 6 % 6 % 6 % L&H Wages $ 4 4 $ 4 4 6 % biance4 and access to Ante5 Avg6 Occupancy Rate 6 % 6 % 5 6 % lope Island State Park6 In ad5 T5R = “Travel5Related4” L&H = “Leisure and Hospitality” dition4 it serves as a gateway to the Great Salt Lake6 Lagoon Amusement Park4 Cherry Hill4 and Boondocks are popular attractions for kids and fami5 Travel5Related Tax Revenues lies4 especially during the summer months6 A seven5mile causeway on the western edge of Davis County leads to change the largest island in the Great Salt Lake—Antelope Island4 County Transient Room Tax $ 4 4 $ 4 4 6 % which is home to free5ranging bison4 mule deer4 bighorn Municipal Transient Room Tax $ 4 $ 4 6 % Resort Communities Sales Tax ––– sheep4 pronghorn antelope and a variety of desert wildlife6 Restaurant Tax $ 4 4 $ 4 4 6 % Motor Vehicle Leasing Tax $ 4 $ 4 6 % Source: Utah State Tax Commission
Gross Leisure & Hospitality Taxable Sales
change
Accommodation $ 4 4 $ 4 4 6 % Arts, Ent6, & Rec6 $ 4 4 $ 4 4 6 % Food Service $ 4 4 $ 4 4 6 % Source: Utah State Tax Commission6 T5R sales tax revenue is only a small portion of total direct travel5related tax revenues6
INFORMEDDECISIONS TM Ǡ gardner6utah6edu Private5Sector Leisure & Hospitality Year5over Change in Travel5Related Private5Sector Jobs Share of Employment: change
Accommodation 6 % 6 % Food Service 4 4 6 % Air Transportation Amusement and Recreation 4 4 5 Gasoline Stations Miscellaneous store retailers Museums7Parks7Historical sites ––– Perf6 Arts7Spectator Sports ––– Scenic and Sightseeing Transportation ––– Sporting Goods7Hobby7Books Stores Transit and Ground Passenger Transport ––– Davis County Utah U6S6 Source: U6S6 Bureau of Labor Statistics Source: U6S6 Bureau of Labor Statistics 0BLS16 The marker “–” indicates that the job count for this industry is not disclosed by BLS for this area6 Year5over Percent Change in Private5Sector Wages
All jobs Leisure & Hospitality Jobs Monthly Hotel Occupancy Rates
6 % % 6 % % % %
6 % %
% 6 %
%
Davis County Utah U6S6 % Source: U6S6 Bureau of Labor Statistics Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Source: STR4 Inc6 Republication or other re5use of this data without the express written permission of STR is strictly prohibited6 Private5Sector Leisure & Hospitality Jobs 4
Accommodations Industry: County vs6 State
change 4 County Average Daily Room Rate $ 6 $ 6 6 % Occupancy Rate 6 % 6 % 5 6 % 4 Revenue Per Available Room $ 6 $ 6 5 6 % State Average Daily Room Rate $ 6 $ 6 6 % Occupancy Rate 6 % 6 % 6 % Revenue Per Available Room $ 6 $ 6 6 % Source: U6S6 Bureau of Labor Statistics Source: STR4 Inc6 Republication or other re5use of this data without the express written permission of STR is strictly prohibited6
INFORMEDDECISIONS TM ǡ gardner6utah6edu Profile July
Duchesne County
Duchesne County4 located in eastern Utah4 had a Travel and Tourism at a Glance
6 % share of leisure and hospitality jobs in 4 rank5 change ing th statewide6 Once the land of Ute Indians4 Duchesne County Pop6 4 4 5 6 % fur trappers4 and the U6S6 Calvary4 Duchesne County’s Utah Pop6 4 4 4 4 6 % High Uintas Wilderness was opened to homesteaders T5R Sales Tax Revenues $ 4 $ 4 5 6 % in the early th century6 In 4 Duchesne County L&H Taxable Sales $ 4 4 $ 4 4 5 6 % experienced an economic boom in the oil and gas in5 L&H Jobs 5 6 % dustry4 which has slowed considerably since that time6 L&H % of Total Jobs 6 % 6 % 6 % L&H Wages $ 4 4 $ 4 4 5 6 % This economic downturn is T5R = “Travel5Related4” L&H = “Leisure and Hospitality” reflected in the decreases in its leisure and hospitality sec5 tor6 Aside from Duchesne’s economic hardships4 on the weekends outdoor enthusi5 Travel5Related Tax Revenues asts are drawn to its vast change mountain stretches and hun5 County Transient Room Tax $ 4 $ 4 5 6 % dreds of pristine high5altitude Municipal Transient Room Tax $ 4 $ 4 5 6 % lakes6 Starvation State Park and Big Sandwash Reservoir Resort Communities Sales Tax ––– offer fishing and boating opportunities4 while Nine Mile Restaurant Tax $ 4 $ 4 5 6 % Motor Vehicle Leasing Tax $ $ – Canyon acts as an “outdoor museum” showcasing ancient Source: Utah State Tax Commission Indian rock art and dwellings6 Duchesne County is also home to King’s Peak—Utah’s highest mountain that tops out at 4 feet6 Backpacking4 horseback riding4 cross5 country skiing4 and wildlife5viewing are popular activities in Duchesne County’s High Uintas Wilderness Area located Gross Leisure & Hospitality Taxable Sales in the Ashley National Forest6 change
Accommodation $ 4 4 $ 4 4 5 6 % Arts, Ent6, & Rec6 $ 4 4 $ 4 6 % Food Service $ 4 4 $ 4 4 5 6 % Source: Utah State Tax Commission6 T5R sales tax revenue is only a small portion of total direct travel5related tax revenues6
INFORMEDDECISIONS TM Ǡ gardner6utah6edu Private5Sector Leisure & Hospitality Year5over Change in Travel5Related Private5Sector Jobs Share of Employment: change
Accommodation 5 6 % Food Service 6 % Air Transportation ––– Amusement and Recreation – – Gasoline Stations 6 % Miscellaneous store retailers 5 Museums7Parks7Historical sites ––– Perf6 Arts7Spectator Sports ––– Scenic and Sightseeing Transportation ––– Sporting Goods7Hobby7Books Stores ––– Transit and Ground Passenger Transport ––– Duchesne County Utah U6S6 Source: U6S6 Bureau of Labor Statistics Source: U6S6 Bureau of Labor Statistics 0BLS16 The marker “–” indicates that the job count for this industry is not disclosed by BLS for this area6 Year5over Percent Change in Private5Sector Wages
All jobs 6 % Leisure & Hospitality Jobs % %
6 % Monthly Hotel Occupancy Rates
5 6 %
Data is not available for this county
5 6 % Duchesne County Utah U6S6 Source: U6S6 Bureau of Labor Statistics
Private5Sector Leisure & Hospitality Jobs
Accommodations Industry: County vs6 State
Data is not available for this county
Source: U6S6 Bureau of Labor Statistics
INFORMEDDECISIONS TM ǡ gardner6utah6edu Profile July
Emery County
Emery County4 located in southeastern Utah4 had a Travel and Tourism at a Glance
6 % leisure and hospitality share of total private jobs in change
4 ranking th statewide6 Emery County4 comprised Emery County Pop6 4 4 5 6 % of a variety of physiographic features4 is bordered by Utah Pop6 4 4 4 4 6 % the Wasatch Plateau on the west and the Green River T5R Sales Tax Revenues $ 4 $ 4 6 % on the east6 It is home to four state parks as well as L&H Taxable Sales $ 4 4 $ 4 4 6 % the stunning San Rafael Swell4 a landscape known for L&H Jobs 6 % its deep canyons4 jagged reefs4 and expansive views6 L&H % of Total Jobs 6 % 6 % 6 % L&H Wages $ 4 4 $ 4 4 6 % Aptly5named Goblin Valley Avg6 Occupancy Rate 6 % 6 % 6 % State Park4 located in the San T5R = “Travel5Related4” L&H = “Leisure and Hospitality” Rafael Swell4 is one of the most profitable state parks in Utah4 drawing visitors who seek to camp and explore the Travel5Related Tax Revenues park’s eerie and otherworldly eroded sandstone “creatures6” change Green River State Park rests County Transient Room Tax $ 4 $ 4 6 % on the banks of the Green River and features a nine5hole Municipal Transient Room Tax $ 4 $ 4 6 % Resort Communities Sales Tax $ 4 $ 4 6 % golf course and boat launch site6 In western Emery County4 Restaurant Tax $ 4 $ 4 5 6 % Huntington State Park and Millsite State Park provide reser5 Motor Vehicle Leasing Tax ––– voirs for waterskiing4 crawdad fishing4 boating4 and swim5 Source: Utah State Tax Commission ming6 Split in half lengthwise by Interstate 4 with an artery of Highway heading north to Salt Lake City4 Emery County receives supplemental “pass5through visitation” re5 flected in its gas station and grocery store employment6 Gross Leisure & Hospitality Taxable Sales
change
Accommodation $ 4 4 $ 4 4 6 % Arts, Ent6, & Rec6 $ 4 $ 4 6 % Food Service $ 4 4 $ 4 4 6 % Source: Utah State Tax Commission6 T5R sales tax revenue is only a small portion of total direct travel5related tax revenues6
INFORMEDDECISIONS TM Ǡ gardner6utah6edu Private5Sector Leisure & Hospitality Year5over Change in Travel5Related Private5Sector Jobs Share of Employment: change
Accommodation 6 % 6 % Food Service 6 % Air Transportation ––– Amusement and Recreation ––– Gasoline Stations Miscellaneous store retailers ––– Museums7Parks7Historical sites ––– Perf6 Arts7Spectator Sports ––– Scenic and Sightseeing Transportation ––– Sporting Goods7Hobby7Books Stores ––– Transit and Ground Passenger Transport ––– Emery County Utah U6S6 Source: U6S6 Bureau of Labor Statistics Source: U6S6 Bureau of Labor Statistics 0BLS16 The marker “–” indicates that the job count for this industry is not disclosed by BLS for this area6 Year5over Percent Change in Private5Sector Wages
All jobs Leisure & Hospitality Jobs Monthly Hotel Occupancy Rates 6 % 6 % %
% % %
6 % %
%
%
5 6 % Emery County Utah U6S6 % Source: U6S6 Bureau of Labor Statistics Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Source: STR4 Inc6 Republication or other re5use of this data without the express written permission of STR is strictly prohibited6 Private5Sector Leisure & Hospitality Jobs
Accommodations Industry: County vs6 State
change
County Average Daily Room Rate $ 6 $ 6 6 % Occupancy Rate 6 % 6 % 6 % Revenue Per Available Room $ 6 $ 6 6 % State Average Daily Room Rate $ 6 $ 6 6 % Occupancy Rate 6 % 6 % 6 % Revenue Per Available Room $ 6 $ 6 6 % Source: U6S6 Bureau of Labor Statistics Source: STR4 Inc6 Republication or other re5use of this data without the express written permission of STR is strictly prohibited6
INFORMEDDECISIONS TM ǡ gardner6utah6edu Profile July
Garfield County
Garfield County4 located in south5central Utah4 had Travel and Tourism at a Glance a 6 % leisure and hospitality share of total private jobs change in 4 ranking nd statewide6 Its vast rangelands and for5 Garfield County Pop6 4 4 6 % est reserves have supported traditional ranching and lum5 Utah Pop6 4 4 4 4 6 % ber livelihoods since Mormon settlement in the late th T5R Sales Tax Revenues $ 4 4 $ 4 4 6 % century6 After the creation of Bryce Canyon National Park L&H Taxable Sales $ 4 4 $ 4 4 6 % in 4 Garfield County experienced a growing tourism L&H Jobs 6 % economy6 In the early ’ s4 county officials paved a por5 L&H % of Total Jobs 6 % 6 % 5 6 % L&H Wages $ 4 4 $ 4 4 6 % tion of the Burr Trail leading into Capitol Reef National Bryce Canyon N6P6 4 4 4 4 6 % Park from Boulder4 granting better accessibility to the park6 Then in 4 President Avg6 Occupancy Rate 6 % 6 % 6 % T5R = “Travel5Related4” L&H = “Leisure and Hospitality” Clinton designated the nation’s largest4 and per5 haps most controversial na5 tional monument—Grand Travel5Related Tax Revenues Staircase5Escalante National change Monument—which drew County Transient Room Tax $ 4 4 $ 4 4 6 % even more attention to the Municipal Transient Room Tax $ 4 $ 4 6 % area6 Additionally4 Garfield Resort Communities Sales Tax $ 4 $ 4 6 % County boasts Anasazi State Park Museum4 Escalante Petri5 Restaurant Tax $ 4 $ 4 6 % Motor Vehicle Leasing Tax ––– fied Forest State Park4 and is the gateway to Kodachrome Source: Utah State Tax Commission Basin State Park6 It is also home to beautiful Boulder Moun5 tain4 popular Scenic Byway —Utah’s All5American Road— historic Hole in the Rock Road4 and Panguitch Lake4 a prime fishing lake in the Dixie National Forest6 Highway 4 which Gross Leisure & Hospitality Taxable Sales runs north to south4 provides supplemental visitation from change travelers driving between Salt Lake City and Phoenix6 Accommodation $ 4 4 $ 4 4 6 % Arts, Ent6, & Rec6 $ 4 4 $ 4 4 6 % Food Service $ 4 4 $ 4 4 6 % Source: Utah State Tax Commission6 T5R sales tax revenue is only a small portion of total direct travel5related tax revenues6
INFORMEDDECISIONS TM Ǡ gardner6utah6edu Private5Sector Leisure & Hospitality Year5over Change in Travel5Related Private5Sector Jobs Share of Employment: change
Accommodation 6 % Food Service ––– Air Transportation ––– Amusement and Recreation ––– Gasoline Stations Miscellaneous store retailers ––– Museums7Parks7Historical sites ––– Perf6 Arts7Spectator Sports ––– 6 % 6 % Scenic and Sightseeing Transportation ––– Sporting Goods7Hobby7Books Stores ––– Transit and Ground Passenger Transport ––– Garfield County Utah U6S6 Source: U6S6 Bureau of Labor Statistics Source: U6S6 Bureau of Labor Statistics 0BLS16 The marker “–” indicates that the job count for this industry is not disclosed by BLS for this area6 Year5over Percent Change in Private5Sector Wages
All jobs Leisure & Hospitality Jobs Monthly Hotel Occupancy Rates
6 % %
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6 % %
% 6 %
%
Garfield County Utah U6S6 % Source: U6S6 Bureau of Labor Statistics Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Source: STR4 Inc6 Republication or other re5use of this data without the express written permission of STR is strictly prohibited6 Private5Sector Leisure & Hospitality Jobs
4 Accommodations Industry: County vs6 State
change
4 County Average Daily Room Rate $ 6 $ 6 6 % Occupancy Rate 6 % 6 % 6 % Revenue Per Available Room $ 6 $ 6 6 % State Average Daily Room Rate $ 6 $ 6 6 % Occupancy Rate 6 % 6 % 6 % Revenue Per Available Room $ 6 $ 6 6 % Source: U6S6 Bureau of Labor Statistics Source: STR4 Inc6 Republication or other re5use of this data without the express written permission of STR is strictly prohibited6
INFORMEDDECISIONS TM ǡ gardner6utah6edu Profile July
Grand County
Grand County4 located in southeastern Utah4 had a Travel and Tourism at a Glance
6 % leisure and hospitality share of total private jobs in change
4 ranking rd statewide6 Part of Utah’s physiographic Grand County Pop6 4 4 6 % region known as the Colorado Plateau4 Grand County is Utah Pop6 4 4 4 4 6 % a rugged landscape of red rock canyons4 mesas4 petri5 T5R Sales Tax Revenues $ 4 4 $ 4 4 6 % fied sand dunes4 and other diverse erosional formations6 L&H Taxable Sales $ 4 4 $ 4 4 6 % Moab4 Grand County’s largest L&H Jobs 4 4 6 % town and tourism hub4 serves L&H % of Total Jobs 6 % 6 % 6 % L&H Wages $ 4 4 $ 4 4 6 % as a convenient launching Arches N6P6 4 4 4 4 6 % pad to Arches National Park4 Canyonlands N6P6 4 4 6 % Canyonlands National Park4 Avg6 Occupancy Rate 6 % 6 % 6 % the Colorado River 0once T5R = “Travel5Related4” L&H = “Leisure and Hospitality” called the Grand River14 and Dead Horse Point State Park6 Outdoor activities in Moab in5 Travel5Related Tax Revenues clude hiking4 river running4 mountain biking4 four5wheel driving 0e6g6 Moab Jeep Safari14 rock climbing4 athletic change events4 art and music festivals4 and many other local sea5 County Transient Room Tax $ 4 4 $ 4 4 6 % Municipal Transient Room Tax $ 4 4 $ 4 6 % sonal attractions that run from late March through early Resort Communities Sales Tax $ 4 4 $ 4 4 6 % November6 Moab draws a large number of international Restaurant Tax $ 4 $ 4 6 % visitors during the tourist season and is also home to the Motor Vehicle Leasing Tax $ 4 $ 4 6 % world5famous Slickrock Trail6 Source: Utah State Tax Commission
Gross Leisure & Hospitality Taxable Sales
change
Accommodation $ 4 4 $ 4 4 6 % Arts, Ent6, & Rec6 $ 4 4 $ 4 4 6 % Food Service $ 4 4 $ 4 4 6 % Source: Utah State Tax Commission6 T5R sales tax revenue is only a small portion of total direct travel5related tax revenues6
INFORMEDDECISIONS TM Ǡ gardner6utah6edu Private5Sector Leisure & Hospitality Year5over Change in Travel5Related Private5Sector Jobs Share of Employment: change
Accommodation 6 % Food Service Air Transportation ––– Amusement and Recreation – – Gasoline Stations 5 Miscellaneous store retailers 5 Museums7Parks7Historical sites –––
6 % 6 % Perf6 Arts7Spectator Sports ––– Scenic and Sightseeing Transportation – – Sporting Goods7Hobby7Books Stores Transit and Ground Passenger Transport ––– Grand County Utah U6S6 Source: U6S6 Bureau of Labor Statistics Source: U6S6 Bureau of Labor Statistics 0BLS16 The marker “–” indicates that the job count for this industry is not disclosed by BLS for this area6 Year5over Percent Change in Private5Sector Wages
All jobs Leisure & Hospitality Jobs Monthly Hotel Occupancy Rates
6 % %
%
6 % % % %
6 % %
6 % %
Grand County Utah U6S6 % Source: U6S6 Bureau of Labor Statistics Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Source: STR4 Inc6 Republication or other re5use of this data without the express written permission of STR is strictly prohibited6 Private5Sector Leisure & Hospitality Jobs
Accommodations Industry: County vs6 State
4 change County Average Daily Room Rate $ 6 $ 6 6 % Occupancy Rate 6 % 6 % 6 % 4 Revenue Per Available Room $ 6 $ 6 6 %
State Average Daily Room Rate $ 6 $ 6 6 % Occupancy Rate 6 % 6 % 6 % Revenue Per Available Room $ 6 $ 6 6 % Source: U6S6 Bureau of Labor Statistics Source: STR4 Inc6 Republication or other re5use of this data without the express written permission of STR is strictly prohibited6
INFORMEDDECISIONS TM ǡ gardner6utah6edu Profile July
Iron County
Iron County4 located in southwestern Utah4 had Travel and Tourism at a Glance an 6 % leisure and hospitality share of total private change jobs in 4 ranking th statewide6 Iron County’s his5 Iron County Pop6 4 4 6 % tory is as varied as its physiography6 From the Es5 Utah Pop6 4 4 4 4 6 % calante Desert and Great Basin ranges in the west to T5R Sales Tax Revenues $ 4 4 $ 4 4 6 % the High Plateau forests in the east4 Iron County houses L&H Taxable Sales $ 4 4 $ 4 4 6 % granaries and pit houses of the Fremont people4 as L&H Jobs 4 4 6 % well as pioneer log homes and English two5bay barns6 L&H % of Total Jobs 6 % 6 % 6 % L&H Wages $ 4 4 $ 4 4 6 % Remnants from the county’s Cedar Breaks N6M6 4 4 6 % late th century coal and iron mining history are showcased Avg6 Occupancy Rate 6 % 6 % 6 % T5R = “Travel5Related4” L&H = “Leisure and Hospitality” at Frontier Homestead State Park in the county’s largest town4 Cedar City6 In fact4
Cedar City4 known as “Festival Travel5Related Tax Revenues City USA4” holds over festi5 change vals annually4 including the County Transient Room Tax $ 4 4 $ 4 4 6 % renowned Utah Shakespeare Festival that runs from June Municipal Transient Room Tax $ 4 $ 4 6 % through October and attracts over 4 visitors6 Other Resort Communities Sales Tax $ 4 $ 4 6 % attractions in Iron County are Cedar Breaks National Monu5 Restaurant Tax $ 4 $ 4 6 % ment and Brian Head Ski Resort6 Interstate 4 a main thor5 Motor Vehicle Leasing Tax ––– Source: Utah State Tax Commission oughfare between Salt Lake City and Las Vegas7Los Angeles4 passes through the eastern edge of Iron County4 creating additional supplementation visitation6 Gross Leisure & Hospitality Taxable Sales
change
Accommodation $ 4 4 $ 4 4 6 % Arts, Ent6, & Rec6 $ 4 4 $ 4 4 5 6 % Food Service $ 4 4 $ 4 4 6 % Source: Utah State Tax Commission6 T5R sales tax revenue is only a small portion of total direct travel5related tax revenues6
INFORMEDDECISIONS TM Ǡ gardner6utah6edu Private5Sector Leisure & Hospitality Year5over Change in Travel5Related Private5Sector Jobs Share of Employment: change
Accommodation 6 % Food Service 4 4 Air Transportation –––
6 % Amusement and Recreation 6 % Gasoline Stations Miscellaneous store retailers Museums7Parks7Historical sites ––– Perf6 Arts7Spectator Sports ––– Scenic and Sightseeing Transportation ––– Sporting Goods7Hobby7Books Stores Transit and Ground Passenger Transport ––– Iron County Utah U6S6 Source: U6S6 Bureau of Labor Statistics Source: U6S6 Bureau of Labor Statistics 0BLS16 The marker “–” indicates that the job count for this industry is not disclosed by BLS for this area6 Year5over Percent Change in Private5Sector Wages
All jobs Leisure & Hospitality Jobs Monthly Hotel Occupancy Rates
6 % %
6 % %
6 % % % %
%
6 % %
Iron County Utah U6S6 % Source: U6S6 Bureau of Labor Statistics Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Source: STR4 Inc6 Republication or other re5use of this data without the express written permission of STR is strictly prohibited6 Private5Sector Leisure & Hospitality Jobs
Accommodations Industry: County vs6 State
4 change County Average Daily Room Rate $ 6 $ 6 6 % Occupancy Rate 6 % 6 % 6 % 4 Revenue Per Available Room $ 6 $ 6 6 %
State Average Daily Room Rate $ 6 $ 6 6 % Occupancy Rate 6 % 6 % 6 % Revenue Per Available Room $ 6 $ 6 6 % Source: U6S6 Bureau of Labor Statistics Source: STR4 Inc6 Republication or other re5use of this data without the express written permission of STR is strictly prohibited6
INFORMEDDECISIONS TM ǡ gardner6utah6edu Profile July
Juab County
Juab County4 sometimes referred to as Utah’s “key” Travel and Tourism at a Glance county based on its shape4 had a 6 % share of leisure and change hospitality jobs in 4 ranking th statewide6 Part of the Juab County Pop6 4 4 6 % Basin and Range physiographic province4 Juab County is Utah Pop6 4 4 4 4 6 % bordered on the east by the forested Wasatch Mountains T5R Sales Tax Revenues $ 4 $ 4 6 % and on the west by the Great Basin ranges6 Several na5 L&H Taxable Sales $ 4 4 $ 4 4 6 % tive tribes4 famous explorers4 optimistic miners4 and Mor5 L&H Jobs 5 6 % mon farmers have all traversed and lived upon this land6 L&H % of Total Jobs 6 % 6 % 5 6 % L&H Wages $ 4 4 $ 4 4 5 6 % Juab County offers a vari5 Avg6 Occupancy Rate 6 % 6 % 5 6 % ety of topography4 wildlife4 T5R = “Travel5Related4” L&H = “Leisure and Hospitality” and recreational opportuni5 ties6 Yuba Lake State Park4 lo5 cated in the southern portion of the county4 offers boating4 Travel5Related Tax Revenues camping4 and fishing6 Little Sahara Recreation Area4 just change northwest of Yuba4 contains a County Transient Room Tax $ 4 $ 4 5 6 % series of sand dunes largely devoted to ATVs4 dune buggies4 Municipal Transient Room Tax $ $ – Resort Communities Sales Tax ––– and dirt bikes6 Topaz Mountain and the Dugway Geode Restaurant Tax $ 4 $ 4 6 % Beds draw rockhounds and mineral collectors from sur5 Motor Vehicle Leasing Tax ––– rounding areas as well6 Other places of interest include Source: Utah State Tax Commission Historic Tintic Mining District4 Old Pony Express and Stage Route4 and Goshute Indian Reservation6
Gross Leisure & Hospitality Taxable Sales
change
Accommodation $ 4 4 $ 4 4 5 6 % Arts, Ent6, & Rec6 $ 4 $ 4 5 6 % Food Service $ 4 4 $ 4 4 6 % Source: Utah State Tax Commission6 T5R sales tax revenue is only a small portion of total direct travel5related tax revenues6
INFORMEDDECISIONS TM Ǡ gardner6utah6edu Private5Sector Leisure & Hospitality Year5over Change in Travel5Related Private5Sector Jobs Share of Employment: change
Accommodation ––– 6 % Food Service 5 6 % Air Transportation ––– 6 % Amusement and Recreation ––– Gasoline Stations Miscellaneous store retailers ––– Museums7Parks7Historical sites ––– Perf6 Arts7Spectator Sports ––– Scenic and Sightseeing Transportation ––– Sporting Goods7Hobby7Books Stores ––– Transit and Ground Passenger Transport ––– Juab County Utah U6S6 Source: U6S6 Bureau of Labor Statistics Source: U6S6 Bureau of Labor Statistics 0BLS16 The marker “–” indicates that the job count for this industry is not disclosed by BLS for this area6 Year5over Percent Change in Private5Sector Wages
All jobs Leisure & Hospitality Jobs Monthly Hotel Occupancy Rates 6 % % % % 6 % %
6 % %
%
%
5 6 % Juab County Utah U6S6 % Source: U6S6 Bureau of Labor Statistics Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Source: STR4 Inc6 Republication or other re5use of this data without the express written permission of STR is strictly prohibited6 Private5Sector Leisure & Hospitality Jobs
Accommodations Industry: County vs6 State change
County Average Daily Room Rate $ 6 $ 6 6 % Occupancy Rate 6 % 6 % 5 6 % Revenue Per Available Room $ 6 $ 6 6 % State Average Daily Room Rate $ 6 $ 6 6 % Occupancy Rate 6 % 6 % 6 % Revenue Per Available Room $ 6 $ 6 6 % Source: U6S6 Bureau of Labor Statistics Source: STR4 Inc6 Republication or other re5use of this data without the express written permission of STR is strictly prohibited6
INFORMEDDECISIONS TM ǡ gardner6utah6edu Profile July
Kane County
Kane County4 located along the Utah7Arizona bor5 Travel and Tourism at a Glance der in south5central Utah4 had a 6 % share of leisure change and hospitality jobs in 4 ranking th statewide6 Kane Kane County Pop6 4 4 6 % County is home to Colorado Plateau landscape and is Utah Pop6 4 4 4 4 6 % known as the gateway to three national parks 0Bryce T5R Sales Tax Revenues $ 4 4 $ 4 4 6 % Canyon4 Zion4 and Grand Canyon14 three national monu5 L&H Taxable Sales $ 4 4 $ 4 4 6 % ments 0Pipe Springs4 Cedar Breaks4 and Grand Staircase5 L&H Jobs 4 4 6 % Escalante1 and Glen Canyon National Recreation Area6 L&H % of Total Jobs 6 % 6 % 5 6 % L&H Wages $ 4 4 $ 4 4 6 % In addition4 Kane County is Avg6 Occupancy Rate 6 % 6 % 6 % home to Kodachrome Basin T5R = “Travel5Related4” L&H = “Leisure and Hospitality” State Park and Coral Pink Sand Dunes State Park6 Kanab4 the county seat4 is Kane County’s most populated city6 Travel5Related Tax Revenues After serving as the set for several Hollywood films and change westerns in the s4 Kanab County Transient Room Tax $ 4 4 $ 4 4 6 % became known as “Little Hollywood6” Kanab is centrally Municipal Transient Room Tax $ 4 $ 4 6 % Resort Communities Sales Tax $ 4 $ 4 6 % located on Highway and offers a variety of lodging Restaurant Tax $ 4 $ 4 6 % options4 restaurants4 museums4 and galleries for tourists6 Motor Vehicle Leasing Tax ––– It is also home to Best Friends Animal Sanctuary4 which Source: Utah State Tax Commission attracts animal lovers from around the world6 Other places of interest within the county’s borders are Grosvenor Arch4 Hole in the Rock Road4 and the historic home of western artist Maynard Dixon6 Gross Leisure & Hospitality Taxable Sales
change
Accommodation $ 4 4 $ 4 4 6 % Arts, Ent6, & Rec6 $ 4 4 $ 4 4 5 6 % Food Service $ 4 4 $ 4 4 6 % Source: Utah State Tax Commission6 T5R sales tax revenue is only a small portion of total direct travel5related tax revenues6
INFORMEDDECISIONS TM Ǡ gardner6utah6edu Private5Sector Leisure & Hospitality Year5over Change in Travel5Related Private5Sector Jobs Share of Employment: change
Accommodation 6 % Food Service 5 Air Transportation ––– Amusement and Recreation ––– Gasoline Stations 5 Miscellaneous store retailers Museums7Parks7Historical sites ––– 6 % 6 % Perf6 Arts7Spectator Sports ––– Scenic and Sightseeing Transportation ––– Sporting Goods7Hobby7Books Stores ––– Transit and Ground Passenger Transport ––– Kane County Utah U6S6 Source: U6S6 Bureau of Labor Statistics Source: U6S6 Bureau of Labor Statistics 0BLS16 The marker “–” indicates that the job count for this industry is not disclosed by BLS for this area6 Year5over Percent Change in Private5Sector Wages
All jobs Leisure & Hospitality Jobs Monthly Hotel Occupancy Rates
6 % %
6 % %
% % %
% 6 % 6 % %
Kane County Utah U6S6 % Source: U6S6 Bureau of Labor Statistics Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Source: STR4 Inc6 Republication or other re5use of this data without the express written permission of STR is strictly prohibited6 Private5Sector Leisure & Hospitality Jobs
4 Accommodations Industry: County vs6 State
change
4 County Average Daily Room Rate $ 6 $ 6 6 % Occupancy Rate 6 % 6 % 6 % Revenue Per Available Room $ 6 $ 6 6 % State Average Daily Room Rate $ 6 $ 6 6 % Occupancy Rate 6 % 6 % 6 % Revenue Per Available Room $ 6 $ 6 6 % Source: U6S6 Bureau of Labor Statistics Source: STR4 Inc6 Republication or other re5use of this data without the express written permission of STR is strictly prohibited6
INFORMEDDECISIONS TM ǡ gardner6utah6edu Profile July
Millard County
Millard County4 located in west5central Utah4 had Travel and Tourism at a Glance a 6 % leisure and hospitality share of total private change jobs in 4 ranking th statewide6 The county Millard County Pop6 4 4 6 % has varied topography from high mountain forests to Utah Pop6 4 4 4 4 6 % desert lowlands; it also has an equally interesting his5 T5R Sales Tax Revenues $ 4 $ 4 6 % tory6 Before Utah became a state4 Millard County L&H Taxable Sales $ 4 4 $ 4 4 6 % was home to the original statehouse which has now L&H Jobs 5 6 % been converted into Territorial State Park Museum6 L&H % of Total Jobs 6 % 6 % 6 % L&H Wages $ 4 4 $ 4 4 6 % Other historical sites offer vis5 Avg6 Occupancy Rate 6 % 6 % 5 6 % itors exciting facts about the T5R = “Travel5Related4” L&H = “Leisure and Hospitality” area’s unique natural and cul5 tural history6 These include: Great Basin Museum4 Cove Fort4 Old Fort Deseret4 Topaz Travel5Related Tax Revenues Relocation Camp4 Gunnison Massacre Site4 and Veteran’s change Memorial6 Millard County County Transient Room Tax $ 4 $ 4 6 % also boasts Notch Peak4 the second highest continuous Municipal Transient Room Tax $ 4 $ 4 6 % Resort Communities Sales Tax ––– vertical rock formation in the nation— second only to El Restaurant Tax $ 4 $ 4 6 % Capitan in Yosemite6 In addition4 outdoor recreationists Motor Vehicle Leasing Tax ––– can hunt4 fish4 search for trilobites4 and ride ATVs in and Source: Utah State Tax Commission around the county4 which is home to deer4 elk4 pronghorn4 cougars4 coyotes4 and birds of prey6
Gross Leisure & Hospitality Taxable Sales
change
Accommodation $ 4 4 $ 4 4 6 % Arts, Ent6, & Rec6 $ 4 $ 4 5 6 % Food Service $ 4 4 $ 4 4 6 % Source: Utah State Tax Commission6 T5R sales tax revenue is only a small portion of total direct travel5related tax revenues6
INFORMEDDECISIONS TM Ǡ gardner6utah6edu Private5Sector Leisure & Hospitality Year5over Change in Travel5Related Private5Sector Jobs Share of Employment: change
Accommodation 6 % Food Service 5 6 % Air Transportation ––– 6 % Amusement and Recreation ––– Gasoline Stations Miscellaneous store retailers ––– Museums7Parks7Historical sites ––– Perf6 Arts7Spectator Sports ––– Scenic and Sightseeing Transportation ––– Sporting Goods7Hobby7Books Stores ––– Transit and Ground Passenger Transport ––– Millard County Utah U6S6 Source: U6S6 Bureau of Labor Statistics Source: U6S6 Bureau of Labor Statistics 0BLS16 The marker “–” indicates that the job count for this industry is not disclosed by BLS for this area6 Year5over Percent Change in Private5Sector Wages
All jobs Leisure & Hospitality Jobs Monthly Hotel Occupancy Rates
6 % %
% % %
%
% 6 % 6 %
6 % %
Millard County Utah U6S6 % Source: U6S6 Bureau of Labor Statistics Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Source: STR4 Inc6 Republication or other re5use of this data without the express written permission of STR is strictly prohibited6 Private5Sector Leisure & Hospitality Jobs
Accommodations Industry: County vs6 State
change County Average Daily Room Rate $ 6 $ 6 6 % Occupancy Rate 6 % 6 % 5 6 % Revenue Per Available Room $ 6 $ 6 5 6 %
State Average Daily Room Rate $ 6 $ 6 6 % Occupancy Rate 6 % 6 % 6 % Revenue Per Available Room $ 6 $ 6 6 % Source: U6S6 Bureau of Labor Statistics Source: STR4 Inc6 Republication or other re5use of this data without the express written permission of STR is strictly prohibited6
INFORMEDDECISIONS TM ǡ gardner6utah6edu Profile July
Morgan County
Morgan County4 located in north5central Utah4 had Travel and Tourism at a Glance an 6 % leisure and hospitality share of total private change jobs in 4 ranking th statewide6 The county com5 Morgan County Pop6 4 4 6 % prises mountainous high country dotted with small4 Utah Pop6 4 4 4 4 6 % close5knit communities6 Located in valleys east of T5R Sales Tax Revenues $ 4 $ 4 6 % the Wasatch Front4 Morgan County is divided in half L&H Taxable Sales $ 4 4 $ 4 4 6 % by the Weber River4 supporting agricultural land and L&H Jobs 5 6 % year5round recreational opportunities along its banks6 L&H % of Total Jobs 6 % 6 % 5 6 % L&H Wages $ 4 4 $ 4 4 6 % Once frequented by native T5R = “Travel5Related4” L&H = “Leisure and Hospitality” tribes and early fur trappers4 Morgan County is now known for its big and small game hunting4 as well as fishing on its two reservoirs—East Travel5Related Tax Revenues Canyon State Park and Lost change Creek Reservoir6 Visitors can County Transient Room Tax $ 4 $ 4 6 % ice5fish4 snowmobile4 and Municipal Transient Room Tax ––– cross5country ski in the winter while they can hike4 kayak4 Resort Communities Sales Tax ––– fish4 and bike in the warmer months6 Mormon Flat4 lying Restaurant Tax $ 4 $ 4 5 6 % Motor Vehicle Leasing Tax $ 4 $ 4 6 % on East Canyon Creek4 served as a camping ground for the Source: Utah State Tax Commission early immigrants before they climbed Big Mountain on their way to the Salt Lake Valley6 Today it is a part of the East Canyon State Park6
Gross Leisure & Hospitality Taxable Sales
change
Accommodation $ 4 $ 4 5 6 % Arts, Ent6, & Rec6 $ 4 4 $ 4 4 6 % Food Service $ 4 4 $ 4 4 5 6 % Source: Utah State Tax Commission6 T5R sales tax revenue is only a small portion of total direct travel5related tax revenues6
INFORMEDDECISIONS TM Ǡ gardner6utah6edu Private5Sector Leisure & Hospitality Year5over Change in Travel5Related Private5Sector Jobs Share of Employment: change
Accommodation ––– 6 % Food Service ––– 6 % 6 % Air Transportation ––– Amusement and Recreation ––– Gasoline Stations Miscellaneous store retailers ––– Museums7Parks7Historical sites ––– Perf6 Arts7Spectator Sports ––– Scenic and Sightseeing Transportation ––– Sporting Goods7Hobby7Books Stores ––– Transit and Ground Passenger Transport ––– Morgan County Utah U6S6 Source: U6S6 Bureau of Labor Statistics Source: U6S6 Bureau of Labor Statistics 0BLS16 The marker “–” indicates that the job count for this industry is not disclosed by BLS for this area6 Year5over Percent Change in Private5Sector Wages
All jobs Leisure & Hospitality Jobs
6 % Monthly Hotel Occupancy Rates
% 6 % %
6 %
6 % Data is not available for this county
Morgan County Utah U6S6 Source: U6S6 Bureau of Labor Statistics
Private5Sector Leisure & Hospitality Jobs Accommodations Industry: County vs6 State
Data is not available for this county
Source: U6S6 Bureau of Labor Statistics
INFORMEDDECISIONS TM ǡ gardner6utah6edu Profile July
Piute County
Piute County4 Utah’s second least populated county4 Travel and Tourism at a Glance had an 6 % leisure and hospitality share of total private change jobs in 4 ranking th in the state6 Piute County is Piute County Pop6 4 4 5 6 % home to lakes4 deserts4 mountain peaks4 a Native Amer5 Utah Pop6 4 4 4 4 6 % ican and Mormon pioneer heritage4 and present day T5R Sales Tax Revenues $ 4 $ 4 5 6 % agricultural livelihoods6 Piute County claims the pop5 L&H Taxable Sales $ 4 4 $ 4 4 5 6 % ular Paiute ATV Trail system4 which includes over L&H Jobs 5 6 % miles of ATV trails in nearly one million acres of forest6 L&H % of Total Jobs 6 % 6 % 5 6 % L&H Wages $ 4 $ 4 5 6 % The reservoirs of Otter Creek T5R = “Travel5Related4” L&H = “Leisure and Hospitality” State Park and Piute State Park harbor some of the state’s best trout fishing and attract trophy fishermen from surrounding states6 In ad5 Travel5Related Tax Revenues dition to fishing4 both state change parks offer boating4 water County Transient Room Tax $ 4 $ 4 5 6 % sports4 camping4 and swim5 Municipal Transient Room Tax ––– ming6 Other visitors to the county enjoy rafting the Sevier Resort Communities Sales Tax ––– River4 snowmobiling4 waterfowl hunting4 and rockhound5 Restaurant Tax ––– Motor Vehicle Leasing Tax ––– ing6 For the American history buff4 Butch Cassidy’s boyhood Source: Utah State Tax Commission home is located in Piute County along Highway near Circleville6
Gross Leisure & Hospitality Taxable Sales
change
Accommodation $ 4 $ 4 4 5 6 % Arts, Ent6, & Rec6 $ 4 $ 4 5 6 % Food Service $ 4 $ 4 6 % Source: Utah State Tax Commission6 T5R sales tax revenue is only a small portion of total direct travel5related tax revenues6
INFORMEDDECISIONS TM Ǡ gardner6utah6edu Private5Sector Leisure & Hospitality Year5over Change in Travel5Related Private5Sector Jobs Share of Employment: change
Accommodation ––– 6 % Food Service ––– Air Transportation –––
6 % Amusement and Recreation ––– 6 % Gasoline Stations ––– Miscellaneous store retailers ––– Museums7Parks7Historical sites ––– Perf6 Arts7Spectator Sports ––– Scenic and Sightseeing Transportation ––– Sporting Goods7Hobby7Books Stores ––– Transit and Ground Passenger Transport ––– Piute County Utah U6S6 Source: U6S6 Bureau of Labor Statistics Source: U6S6 Bureau of Labor Statistics 0BLS16 The marker “–” indicates that the job count for this industry is not disclosed by BLS for this area6 Year5over Percent Change in Private5Sector Wages
All jobs 6 % Leisure & Hospitality Jobs 6 % % % Monthly Hotel Occupancy Rates 6 %
Data is not available for this county
5 6 % Piute County Utah U6S6 Source: U6S6 Bureau of Labor Statistics
Private5Sector Leisure & Hospitality Jobs
Accommodations Industry: County vs6 State
Data is not available for this county
Source: U6S6 Bureau of Labor Statistics
INFORMEDDECISIONS TM ǡ gardner6utah6edu Profile July
Rich County
Rich County4 located in the northeast corner of Utah4 Travel and Tourism at a Glance had a % leisure and hospitality share of total private change jobs in 4 ranking th statewide6 Once frequented by Rich County Pop6 4 4 6 % Native Americans4 early fur trappers4 cowboys4 and pio5 Utah Pop6 4 4 4 4 6 % neers4 Rich County is now known as the home of Bear Lake T5R Sales Tax Revenues $ 4 $ 4 6 % State Park6 Native Americans prized the Bear Lake valley L&H Taxable Sales $ 4 4 $ 4 4 6 % as a prime hunting ground as well as an assembly point6 L&H Jobs 5 6 % Because so many black bears L&H % of Total Jobs 6 % 6 % 5 6 % L&H Wages $ 4 4 $ 4 4 5 6 % lived in the area4 the trap5 Avg6 Occupancy Rate 6 % 6 % 6 % pers called it Black Bear T5R = “Travel5Related4” L&H = “Leisure and Hospitality” Lake4 later shortened to Bear Lake6 Referred to as the “Caribbean of the Rockies4” today Bear Lake attracts vis5 Travel5Related Tax Revenues itors to its turquoise waters and mountain5scape scenery6 change Visitors can boat4 fish4 and swim in the lake as well as bike4 County Transient Room Tax $ 4 $ 4 6 % hike4 hunt4 snowmobile4 cross country ski4 and ride ATVs Municipal Transient Room Tax ––– Resort Communities Sales Tax $ 4 $ 4 6 % in the surrounding areas6 During the summer4 Bear Lake Restaurant Tax $ 4 $ 4 5 6 % hosts a variety of athletic races4 farmer and artisan markets4 Motor Vehicle Leasing Tax ––– and the popular Raspberry Days Festival6 Source: Utah State Tax Commission
Gross Leisure & Hospitality Taxable Sales
change
Accommodation $ 4 4 $ 4 4 6 % Arts, Ent6, & Rec6 $ 4 4 $ 4 4 6 % Food Service $ 4 4 $ 4 4 6 % Source: Utah State Tax Commission6 T5R sales tax revenue is only a small portion of total direct travel5related tax revenues6
INFORMEDDECISIONS TM Ǡ gardner6utah6edu Private5Sector Leisure & Hospitality Year5over Change in Travel5Related Private5Sector Jobs Share of Employment: change
Accommodation ––– % Food Service – – Air Transportation ––– Amusement and Recreation ––– Gasoline Stations ––– Miscellaneous store retailers ––– 6 % 6 % Museums7Parks7Historical sites ––– Perf6 Arts7Spectator Sports ––– Scenic and Sightseeing Transportation ––– Sporting Goods7Hobby7Books Stores ––– Transit and Ground Passenger Transport ––– Rich County Utah U6S6 Source: U6S6 Bureau of Labor Statistics Source: U6S6 Bureau of Labor Statistics 0BLS16 The marker “–” indicates that the job count for this industry is not disclosed by BLS for this area6 Year5over Percent Change in Private5Sector Wages
All jobs Leisure & Hospitality Jobs Monthly Hotel Occupancy Rates 6 % %
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5 6 % Rich County Utah U6S6 % Source: U6S6 Bureau of Labor Statistics Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Source: STR4 Inc6 Republication or other re5use of this data without the express written permission of STR is strictly prohibited6 Private5Sector Leisure & Hospitality Jobs
Accommodations Industry: County vs6 State
change
County Average Daily Room Rate $ 6 $ 6 6 % Occupancy Rate 6 % 6 % 6 % Revenue Per Available Room $ 6 $ 6 6 % State Average Daily Room Rate $ 6 $ 6 6 % Occupancy Rate 6 % 6 % 6 % Revenue Per Available Room $ 6 $ 6 6 % Source: U6S6 Bureau of Labor Statistics Source: STR4 Inc6 Republication or other re5use of this data without the express written permission of STR is strictly prohibited6
INFORMEDDECISIONS TM ǡ gardner6utah6edu Profile July
Salt Lake County
Salt Lake County4 Utah’s most populated county with Travel and Tourism at a Glance over a million residents4 had a 6 % leisure and hospi5 change tality share of total private jobs in 4 ranking th Salt Lake County Pop6 4 4 4 4 6 % statewide6 Nestled between the Wasatch Mountains and Utah Pop6 4 4 4 4 6 % the Great Salt Lake4 it is home to Utah’s largest city and T5R Sales Tax Revenues $ 4 4 $ 4 4 6 % state capitol4 Salt Lake City4 as well as Salt Lake City L&H Taxable Sales $ 4 4 4 $ 4 4 4 6 % International Airport6 Settled by Mormon Pioneers in L&H Jobs 4 4 6 % 4 Salt Lake City draws national and international vis5 L&H % of Total Jobs 6 % 6 % 6 % L&H Wages $ 4 4 4 $ 4 4 4 6 % itors to its LDS Temple and other related religious sites6 Avg6 Occupancy Rate 6 % 6 % 5 6 % Additionally4 it hosts a variety T5R = “Travel5Related4” L&H = “Leisure and Hospitality” of museums4 gardens4 shop5 ping centers4 sports teams4 restaurants4 family5friendly fun centers4 and colleges— Travel5Related Tax Revenues including the University of Utah6 In wintertime4 the change county attracts nonresident County Transient Room Tax $ 4 4 $ 4 4 6 % skiers and snowboarders to Municipal Transient Room Tax $ 4 4 $ 4 4 6 % Resort Communities Sales Tax $ 4 $ 4 6 % its four ski resorts—Alta4 Brighton4 Snowbird4 and Solitude6 Restaurant Tax $ 4 4 $ 4 4 6 % During warmer months4 visitors can spend time hiking4 bik5 Motor Vehicle Leasing Tax $ 4 4 $ 4 4 6 % ing4 camping4 fishing4 or enjoying the mountain scenery in Source: Utah State Tax Commission and along the Wasatch Front6 Salt Lake County also hosts a number of conventions 0e6g6 Outdoor Retailer14 confer5 ences4 and trade shows4 which attract a large number of out5of5state visitors who participate in the area’s leisure Gross Leisure & Hospitality Taxable Sales activities and contribute to Salt Lake County’s economy6 change
Accommodation $ 4 4 $ 4 4 6 % Arts, Ent6, & Rec6 $ 4 4 $ 4 4 6 % Food Service $ 4 4 4 $ 4 4 4 6 % Source: Utah State Tax Commission6 T5R sales tax revenue is only a small portion of total direct travel5related tax revenues6
INFORMEDDECISIONS TM Ǡ gardner6utah6edu Private5Sector Leisure & Hospitality Year5over Change in Travel5Related Private5Sector Jobs Share of Employment: change
Accommodation 4 4 6 % Food Service 4 4 6 % Air Transportation 4 4 6 % Amusement and Recreation 4 4 Gasoline Stations 4 4 Miscellaneous store retailers 4 4 Museums7Parks7Historical sites Perf6 Arts7Spectator Sports 4 4 Scenic and Sightseeing Transportation ––– Sporting Goods7Hobby7Books Stores 4 4 Transit and Ground Passenger Transport Salt Lake County Utah U6S6 Source: U6S6 Bureau of Labor Statistics Source: U6S6 Bureau of Labor Statistics 0BLS16 The marker “–” indicates that the job count for this industry is not disclosed by BLS for this area6 Year5over Percent Change in Private5Sector Wages
All jobs Leisure & Hospitality Jobs Monthly Hotel Occupancy Rates
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Salt Lake County Utah U6S6 % Source: U6S6 Bureau of Labor Statistics Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Source: STR4 Inc6 Republication or other re5use of this data without the express written permission of STR is strictly prohibited6 Private5Sector Leisure & Hospitality Jobs
4 Accommodations Industry: County vs6 State
change
4 County Average Daily Room Rate $ 6 $ 6 6 % Occupancy Rate 6 % 6 % 5 6 % Revenue Per Available Room $ 6 $ 6 5 6 % 4 State Average Daily Room Rate $ 6 $ 6 6 % Occupancy Rate 6 % 6 % 6 % Revenue Per Available Room $ 6 $ 6 6 % Source: U6S6 Bureau of Labor Statistics Source: STR4 Inc6 Republication or other re5use of this data without the express written permission of STR is strictly prohibited6
INFORMEDDECISIONS TM ǡ gardner6utah6edu Profile July
San Juan County
San Juan County4 located in the “four corners” region Travel and Tourism at a Glance of the United States4 had a 6 % leisure and hospitality change share of total private jobs in 4 ranking th statewide6 San Juan County Pop6 4 4 6 % San Juan County is a land rich in ancient human history Utah Pop6 4 4 4 4 6 % and dramatic Colorado Plateau topography6 Each year visi5 T5R Sales Tax Revenues $ 4 4 $ 4 6 % tors are drawn to its deeply5carved canyons4 chasms4 cliffs4 L&H Taxable Sales $ 4 4 $ 4 4 6 % natural bridges4 Puebloan ruins and remnant dwellings6 L&H Jobs 6 % Not only does San Juan L&H % of Total Jobs 6 % 6 % 6 % L&H Wages $ 4 4 $ 4 4 6 % County include the southern Canyonlands N6P6 4 4 6 % portion of Canyonlands Na5 Hovenweep N6M6 4 4 6 % tional Park and the eastern Natural Bridges N6M6 4 4 6 % portion of Glen Canyon Na5 Rainbow Bridge N6M6 4 4 6 % tional Recreation Area4 but it Avg6 Occupancy Rate 6 % 6 % 6 % is also home to four national T5R = “Travel5Related4” L&H = “Leisure and Hospitality” monuments4 two state parks4 Grand Gulch Primitive Area4 Travel5Related Tax Revenues Manti La Sal National Forest and Trail of the Ancients Na5 change tional Scenic Byway6 Due to its geographic location4 San Juan County serves as a gateway to countless other parks4 County Transient Room Tax $ 4 $ 4 6 % Municipal Transient Room Tax $ 4 $ 4 6 % monuments4 recreation sites4 and wilderness areas in neigh5 Resort Communities Sales Tax $ $ 5 6 % boring states as well6 Restaurant Tax $ 4 $ 4 6 % Motor Vehicle Leasing Tax ––– Source: Utah State Tax Commission
Gross Leisure & Hospitality Taxable Sales
change
Accommodation $ 4 4 $ 4 4 6 % Arts, Ent6, & Rec6 $ 4 4 $ 4 4 6 % Food Service $ 4 4 $ 4 4 5 6 % Source: Utah State Tax Commission6 T5R sales tax revenue is only a small portion of total direct travel5related tax revenues6
INFORMEDDECISIONS TM Ǡ gardner6utah6edu Private5Sector Leisure & Hospitality Year5over Change in Travel5Related Private5Sector Jobs Share of Employment: change
Accommodation 6 % Food Service ––– Air Transportation ––– Amusement and Recreation ––– Gasoline Stations 6 % 6 % Miscellaneous store retailers ––– Museums7Parks7Historical sites ––– Perf6 Arts7Spectator Sports ––– Scenic and Sightseeing Transportation ––– Sporting Goods7Hobby7Books Stores ––– Transit and Ground Passenger Transport ––– San Juan County Utah U6S6 Source: U6S6 Bureau of Labor Statistics Source: U6S6 Bureau of Labor Statistics 0BLS16 The marker “–” indicates that the job count for this industry is not disclosed by BLS for this area6 Year5over Percent Change in Private5Sector Wages
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5 6 % San Juan County Utah U6S6 % Source: U6S6 Bureau of Labor Statistics Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Source: STR4 Inc6 Republication or other re5use of this data without the express written permission of STR is strictly prohibited6 Private5Sector Leisure & Hospitality Jobs
Accommodations Industry: County vs6 State
change County Average Daily Room Rate $ 6 $ 6 6 % Occupancy Rate 6 % 6 % 6 % Revenue Per Available Room $ 6 $ 6 6 %
State Average Daily Room Rate $ 6 $ 6 6 % Occupancy Rate 6 % 6 % 6 % Revenue Per Available Room $ 6 $ 6 6 % Source: U6S6 Bureau of Labor Statistics Source: STR4 Inc6 Republication or other re5use of this data without the express written permission of STR is strictly prohibited6
INFORMEDDECISIONS TM ǡ gardner6utah6edu Profile July
Sanpete County
Sanpete County4 located in the “heart” of the state4 Travel and Tourism at a Glance had a 6 % leisure and hospitality share of total private change jobs in 4 ranking nd statewide6 Sanpete is bordered Sanpete County Pop6 4 4 6 % by the Wasatch Plateau on the east and the Manti5La Utah Pop6 4 4 4 4 6 % Sal National Forest7Gunnison Plateau on the west6 Once T5R Sales Tax Revenues $ 4 $ 4 6 % home to ancient cultures and historic Indian tribes4 San5 L&H Taxable Sales $ 4 4 $ 4 4 6 % pete County has had a predominantly agricultural econ5 L&H Jobs 6 % omy since Mormon settlement in the late th century6 L&H % of Total Jobs 6 % 6 % 5 6 % L&H Wages $ 4 4 $ 4 4 6 % Today Sanpete County is rec5 T5R = “Travel5Related4” L&H = “Leisure and Hospitality” ognized for its Arapeen ATV Trail4 which winds through acres of national forest4 climbs 4 to 4 feet in places4 and includes “Sky5 Travel5Related Tax Revenues line Drive”—a rugged mile change stretch of x road stretching County Transient Room Tax $ 4 $ 4 5 6 % from Hwy to the Fish Lake Municipal Transient Room Tax ––– National Forest6 In addition to fishing and camping oppor5 Resort Communities Sales Tax ––– tunities in Sanpete County’s aspen and pine forests4 Mt6 Restaurant Tax $ 4 $ 4 6 % Motor Vehicle Leasing Tax ––– Nebo Scenic Byway is a popular drive in the fall4 while Source: Utah State Tax Commission Maple Canyon4 located near the town of Moroni4 draws rock climbers from around the world6 The county’s Yuba Lake State Park offers boating4 fishing4 swimming and a new zip line4 while Palisades State Park has an 5hole golf course6 Gross Leisure & Hospitality Taxable Sales
change
Accommodation $ 4 4 $ 4 4 5 6 % Arts, Ent6, & Rec6 $ 4 4 $ 4 4 6 % Food Service $ 4 4 $ 4 4 6 % Source: Utah State Tax Commission6 T5R sales tax revenue is only a small portion of total direct travel5related tax revenues6
INFORMEDDECISIONS TM Ǡ gardner6utah6edu Private5Sector Leisure & Hospitality Year5over Change in Travel5Related Private5Sector Jobs Share of Employment: change
Accommodation 6 % Food Service 6 % 6 % Air Transportation ––– Amusement and Recreation ––– Gasoline Stations Miscellaneous store retailers 5 Museums7Parks7Historical sites ––– Perf6 Arts7Spectator Sports ––– Scenic and Sightseeing Transportation ––– Sporting Goods7Hobby7Books Stores ––– Transit and Ground Passenger Transport ––– Sanpete County Utah U6S6 Source: U6S6 Bureau of Labor Statistics Source: U6S6 Bureau of Labor Statistics 0BLS16 The marker “–” indicates that the job count for this industry is not disclosed by BLS for this area6 Year5over Percent Change in Private5Sector Wages
All jobs Leisure & Hospitality Jobs
6 % Monthly Hotel Occupancy Rates
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6 % Data is not available for this county
Sanpete County Utah U6S6 Source: U6S6 Bureau of Labor Statistics
Private5Sector Leisure & Hospitality Jobs
Accommodations Industry: County vs6 State
Data is not available for this county
Source: U6S6 Bureau of Labor Statistics
INFORMEDDECISIONS TM ǡ gardner6utah6edu Profile July
Sevier County
Sevier County4 located in central Utah4 had a 6 % Travel and Tourism at a Glance leisure and hospitality share of total private jobs in change
4 ranking th statewide6 Over percent of the Sevier County Pop6 4 4 6 % county—known for its extensive forests4 mountain peaks4 Utah Pop6 4 4 4 4 6 % lakes4 and streams—is public land6 Sevier County T5R Sales Tax Revenues $ 4 $ 4 6 % is known for its Paiute ATV Trail4 which constitutes L&H Taxable Sales $ 4 4 $ 4 4 6 % over miles of ATV trail that winds through dense L&H Jobs 5 6 % forests4 connects mountain peaks4 and links towns6 L&H % of Total Jobs 6 % 6 % 5 6 % L&H Wages $ 4 4 $ 4 4 6 % It is also home to three ATV Avg6 Occupancy Rate 6 % 6 % 5 6 % & SideXSide Jamborees6 Fre5 T5R = “Travel5Related4” L&H = “Leisure and Hospitality” mont Indian State Park in Clear Creek Canyon4 which of5 fers camping and access to the Paiute ATV Trail4 exhibits Travel5Related Tax Revenues a collection of rock art and ar5 tifacts from the largest discov5 change ered Fremont Indian commu5 County Transient Room Tax $ 4 $ 4 6 % nity to date6 Other outdoor attractions in Sevier County Municipal Transient Room Tax $ 4 $ 4 5 6 % Resort Communities Sales Tax ––– include the Fishlake Scenic Byway4 Gooseberry ATV Trail4 Restaurant Tax $ 4 $ 4 6 % Big Rock Candy Mountain4 Fish Lake4 and the Pando or the Motor Vehicle Leasing Tax $ 4 $ 4 6 % Trembling Giant—a clonal colony of quaking aspen and Source: Utah State Tax Commission the heaviest known living organism on earth6
Gross Leisure & Hospitality Taxable Sales
change
Accommodation $ 4 4 $ 4 4 6 % Arts, Ent6, & Rec6 $ 4 $ 4 6 % Food Service $ 4 4 $ 4 4 6 % Source: Utah State Tax Commission6 T5R sales tax revenue is only a small portion of total direct travel5related tax revenues6
INFORMEDDECISIONS TM Ǡ gardner6utah6edu Private5Sector Leisure & Hospitality Year5over Change in Travel5Related Private5Sector Jobs Share of Employment: change
Accommodation – – 6 % 6 % Food Service – – 6 % Air Transportation ––– Amusement and Recreation ––– Gasoline Stations Miscellaneous store retailers Museums7Parks7Historical sites ––– Perf6 Arts7Spectator Sports ––– Scenic and Sightseeing Transportation ––– Sporting Goods7Hobby7Books Stores – – Transit and Ground Passenger Transport ––– Sevier County Utah U6S6 Source: U6S6 Bureau of Labor Statistics Source: U6S6 Bureau of Labor Statistics 0BLS16 The marker “–” indicates that the job count for this industry is not disclosed by BLS for this area6 Year5over Percent Change in Private5Sector Wages
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% 6 %
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Sevier County Utah U6S6 % Source: U6S6 Bureau of Labor Statistics Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Source: STR4 Inc6 Republication or other re5use of this data without the express written permission of STR is strictly prohibited6 Private5Sector Leisure & Hospitality Jobs
Accommodations Industry: County vs6 State change
County Average Daily Room Rate $ 6 $ 6 6 % Occupancy Rate 6 % 6 % 5 6 % Revenue Per Available Room $ 6 $ 6 5 6 % State Average Daily Room Rate $ 6 $ 6 6 % Occupancy Rate 6 % 6 % 6 % Revenue Per Available Room $ 6 $ 6 6 % Source: U6S6 Bureau of Labor Statistics Source: STR4 Inc6 Republication or other re5use of this data without the express written permission of STR is strictly prohibited6
INFORMEDDECISIONS TM ǡ gardner6utah6edu Profile July
Summit County
Summit County4 Salt Lake County’s eastern neighbor4 Travel and Tourism at a Glance had a % leisure and hospitality share of total private change jobs in 4 ranking th statewide6 Summit County4 nes5 Summit County Pop6 4 4 6 % tled among the Wasatch and Uinta Mountains4 contains Utah Pop6 4 4 4 4 6 % of Utah’s highest peaks4 all with an altitude greater T5R Sales Tax Revenues $ 4 4 $ 4 4 6 % than 4 feet6 Summit County has two world5class ski L&H Taxable Sales $ 4 4 $ 4 4 6 % resorts—Deer Valley and what is now America’s largest L&H Jobs 4 4 6 % ski resort: Park City Mountain Resort6 In addition4 its L&H % of Total Jobs 6 % 6 % 6 % L&H Wages $ 4 4 $ 4 4 6 % largest city—the resort town of Park City—served as a Avg6 Occupancy Rate 6 % 6 % 6 % main venue for the Winter Olympics and was recently T5R = “Travel5Related4” L&H = “Leisure and Hospitality” named “The Best Town in America” by Outside magazine 0 1 and “Best Ski Destination” by Sunset magazine 0 16 Park City also hosts the pop5 ular Sundance Film Festival Travel5Related Tax Revenues each January4 attracting up5 wards of 4 nonresident change visitors to the state6 Other County Transient Room Tax $ 4 4 $ 4 4 6 % Summit County attractions in5 Municipal Transient Room Tax ––– Resort Communities Sales Tax $ 4 4 $ 4 4 6 % clude the Utah Olympic Park4 Restaurant Tax $ 4 4 $ 4 4 6 % Park City Arts Festival4 Park Motor Vehicle Leasing Tax ––– Silly Sunday Market4 and Rock5 Source: Utah State Tax Commission port State Park6 Summit County continues to attract more visitors to its mountain resorts during its “shoulder seasons” 0spring through fall1 by offering a wider range of family5 friendly activities6 Gross Leisure & Hospitality Taxable Sales
change
Accommodation $ 4 4 $ 4 4 6 % Arts, Ent6, & Rec6 $ 4 4 $ 4 4 6 % Food Service $ 4 4 $ 4 4 6 % Source: Utah State Tax Commission6 T5R sales tax revenue is only a small portion of total direct travel5related tax revenues6
INFORMEDDECISIONS TM Ǡ gardner6utah6edu Private5Sector Leisure & Hospitality Year5over Change in Travel5Related Private5Sector Jobs Share of Employment: change
Accommodation 4 4 5 % Food Service 4 4 Air Transportation Amusement and Recreation 4 4 Gasoline Stations Miscellaneous store retailers Museums7Parks7Historical sites 6 % 6 % Perf6 Arts7Spectator Sports Scenic and Sightseeing Transportation ––– Sporting Goods7Hobby7Books Stores 5 Transit and Ground Passenger Transport ––– Summit County Utah U6S6 Source: U6S6 Bureau of Labor Statistics Source: U6S6 Bureau of Labor Statistics 0BLS16 The marker “–” indicates that the job count for this industry is not disclosed by BLS for this area6 Year5over Percent Change in Private5Sector Wages
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Summit County Utah U6S6 % Source: U6S6 Bureau of Labor Statistics Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Source: STR4 Inc6 Republication or other re5use of this data without the express written permission of STR is strictly prohibited6 Private5Sector Leisure & Hospitality Jobs
Accommodations Industry: County vs6 State
4 change County Average Daily Room Rate $ 6 $ 6 6 % Occupancy Rate 6 % 6 % 6 % 4 Revenue Per Available Room $ 6 $ 6 6 %
State Average Daily Room Rate $ 6 $ 6 6 % Occupancy Rate 6 % 6 % 6 % Revenue Per Available Room $ 6 $ 6 6 % Source: U6S6 Bureau of Labor Statistics Source: STR4 Inc6 Republication or other re5use of this data without the express written permission of STR is strictly prohibited6
INFORMEDDECISIONS TM ǡ gardner6utah6edu Profile July
Tooele County
Tooele County4 Utah’s second largest county in area4 Travel and Tourism at a Glance had a % leisure and hospitality share of total private change jobs in 4 ranking th statewide6 This classic basin and Tooele County Pop6 4 4 6 % range country was once the stomping grounds of prehis5 Utah Pop6 4 4 4 4 6 % toric Indian tribes4 namely Fremont and Goshutes4 Mormon T5R Sales Tax Revenues $ 4 $ 4 6 % settlers4 and Pony Express riders6 In addition to the tradi5 L&H Taxable Sales $ 4 4 $ 4 4 5 6 % tional livelihoods of grazing4 farming4 mining4 and smelt5 L&H Jobs 4 4 6 % ing4 today a significant portion of county acres are des5 L&H % of Total Jobs 6 % 6 % 5 6 % L&H Wages $ 4 4 $ 4 4 5 6 % ignated as U6S6 military grounds4 supporting military per5 Avg6 Occupancy Rate 6 % 6 % 5 6 % sonnel and contractors inside and outside of the county6 T5R = “Travel5Related4” L&H = “Leisure and Hospitality” Tooele County attractions include multiple museums4 monuments4 and memori5 als including Ophir Town Travel5Related Tax Revenues Hall4 Grantsville First Ward building4 Deseret Peak Com5 change plex4 and Historic Wendover County Transient Room Tax $ 4 $ 4 6 % Air Base—an important site Municipal Transient Room Tax $ 4 $ 4 5 6 % Resort Communities Sales Tax ––– for bomber training during Restaurant Tax $ 4 $ 4 6 % World War II6 The county also has three golf courses6 Other Motor Vehicle Leasing Tax ––– areas of interest are the Utah Motorsports Campus4 Bon5 Source: Utah State Tax Commission neville Salt Flats4 Stansbury Island4 Pony Express Trail4 and Fish Springs National Wildlife Refuge6 Tooele County also receives supplemental visitation from I5 motorists6 Gross Leisure & Hospitality Taxable Sales
change
Accommodation $ 4 4 $ 4 4 6 % Arts, Ent6, & Rec6 $ 4 4 $ 4 4 5 6 % Food Service $ 4 4 $ 4 4 6 % Source: Utah State Tax Commission6 T5R sales tax revenue is only a small portion of total direct travel5related tax revenues6
INFORMEDDECISIONS TM Ǡ gardner6utah6edu Private5Sector Leisure & Hospitality Year5over Change in Travel5Related Private5Sector Jobs Share of Employment: change
Accommodation % 6 % Food Service 4 4 6 % Air Transportation ––– Amusement and Recreation ––– Gasoline Stations Miscellaneous store retailers Museums7Parks7Historical sites ––– Perf6 Arts7Spectator Sports ––– Scenic and Sightseeing Transportation ––– Sporting Goods7Hobby7Books Stores ––– Transit and Ground Passenger Transport ––– Tooele County Utah U6S6 Source: U6S6 Bureau of Labor Statistics Source: U6S6 Bureau of Labor Statistics 0BLS16 The marker “–” indicates that the job count for this industry is not disclosed by BLS for this area6 Year5over Percent Change in Private5Sector Wages
All jobs Leisure & Hospitality Jobs Monthly Hotel Occupancy Rates 6 % % % %
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5 6 % Tooele County Utah U6S6 % Source: U6S6 Bureau of Labor Statistics Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Source: STR4 Inc6 Republication or other re5use of this data without the express written permission of STR is strictly prohibited6 Private5Sector Leisure & Hospitality Jobs
Accommodations Industry: County vs6 State 4 change
County 4 Average Daily Room Rate $ 6 $ 6 6 % Occupancy Rate 6 % 6 % 5 6 % Revenue Per Available Room $ 6 $ 6 6 % State Average Daily Room Rate $ 6 $ 6 6 % Occupancy Rate 6 % 6 % 6 % Revenue Per Available Room $ 6 $ 6 6 % Source: U6S6 Bureau of Labor Statistics Source: STR4 Inc6 Republication or other re5use of this data without the express written permission of STR is strictly prohibited6
INFORMEDDECISIONS TM ǡ gardner6utah6edu Profile July
Uintah County
Uintah County4 also commonly referred to as “Di5 Travel and Tourism at a Glance nosaurland4” had a 6 % leisure and hospitality share of change total private jobs in 4 ranking th statewide6 Once Uintah County Pop6 4 4 5 6 % the land of ancient and historic Indian cultures4 Uintah Utah Pop6 4 4 4 4 6 % was later settled by fur trappers4 miners4 farmers4 and T5R Sales Tax Revenues $ 4 4 $ 4 4 5 6 % ranchers6 Like Duchesne County4 Uintah has recently L&H Taxable Sales $ 4 4 $ 4 4 5 6 % experienced an oil and gas industry bust4 which partly L&H Jobs 4 4 6 % explains the year5over5year decreases in travel5related L&H % of Total Jobs 6 % 6 % 6 % L&H Wages $ 4 4 $ 4 4 5 6 % sales tax revenue4 taxable sales4 and hotel occupancy6 Dinosaur N6M6 4 4 6 % Uintah County is best known for Dinosaur National Monu5 Avg6 Occupancy Rate 6 % 6 % 5 6 % T5R = “Travel5Related4” L&H = “Leisure and Hospitality” ment4 which comprises a por5 tion of the Green River and attracts paleontology enthusi5 asts as well as outdoor enthu5 Travel5Related Tax Revenues siasts6 The Western Heritage change Museum4 Utah Field House of County Transient Room Tax $ 4 $ 4 5 6 % Natural History State Park Mu5 Municipal Transient Room Tax $ 4 $ 4 5 6 % seum4 and Daughters of Utah Pioneers Museum are all lo5 Resort Communities Sales Tax ––– cated in the county seat of Vernal6 More recently4 Uintah Restaurant Tax $ 4 $ 4 5 6 % Motor Vehicle Leasing Tax $ 4 $ 4 5 6 % County has been working with the Utah State Parks4 the Source: Utah State Tax Commission US Forest Service4 and the Bureau of Land Management to develop new trails and better promote existing trails in and around the county6 In 4 Vernal announced the grand opening of its new Uintah Conference Center4 which can Gross Leisure & Hospitality Taxable Sales accommodate up to 4 guests6 change
Accommodation $ 4 4 $ 4 4 5 6 % Arts, Ent6, & Rec6 $ 4 4 $ 4 4 6 % Food Service $ 4 4 $ 4 4 5 6 % Source: Utah State Tax Commission6 T5R sales tax revenue is only a small portion of total direct travel5related tax revenues6
INFORMEDDECISIONS TM Ǡ gardner6utah6edu Private5Sector Leisure & Hospitality Year5over Change in Travel5Related Private5Sector Jobs Share of Employment: change
Accommodation 5 6 % Food Service 4 6 % 6 % Air Transportation ––– Amusement and Recreation Gasoline Stations Miscellaneous store retailers 5 Museums7Parks7Historical sites ––– Perf6 Arts7Spectator Sports 5 Scenic and Sightseeing Transportation ––– Sporting Goods7Hobby7Books Stores 5 Transit and Ground Passenger Transport ––– Uintah County Utah U6S6 Source: U6S6 Bureau of Labor Statistics Source: U6S6 Bureau of Labor Statistics 0BLS16 The marker “–” indicates that the job count for this industry is not disclosed by BLS for this area6 Year5over Percent Change in Private5Sector Wages
All jobs 6 % Leisure & Hospitality Jobs Monthly Hotel Occupancy Rates % % 6 % %
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5 6 % Uintah County Utah U6S6 % Source: U6S6 Bureau of Labor Statistics Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Source: STR4 Inc6 Republication or other re5use of this data without the express written permission of STR is strictly prohibited6 Private5Sector Leisure & Hospitality Jobs
4 Accommodations Industry: County vs6 State change
County 4 Average Daily Room Rate $ 6 $ 6 5 6 % Occupancy Rate 6 % 6 % 5 6 % Revenue Per Available Room $ 6 $ 6 5 6 % State Average Daily Room Rate $ 6 $ 6 6 % Occupancy Rate 6 % 6 % 6 % Revenue Per Available Room $ 6 $ 6 6 % Source: U6S6 Bureau of Labor Statistics Source: STR4 Inc6 Republication or other re5use of this data without the express written permission of STR is strictly prohibited6
INFORMEDDECISIONS TM ǡ gardner6utah6edu Profile July
Utah County
Utah County4 Utah’s second most populated county Travel and Tourism at a Glance with over half a million residents4 had a % leisure and change hospitality share of total private jobs in 4 ranking Utah County Pop6 4 4 6 % th statewide6 Utah County4 which rests between the Utah Pop6 4 4 4 4 6 % Wasatch Mountains and Utah Lake4 is home to parks4 mu5 T5R Sales Tax Revenues $ 4 4 $ 4 4 6 % seums4 restaurants4 a convention center 0Utah Valley Con5 L&H Taxable Sales $ 4 4 $ 4 4 6 % vention Center14 specialty retailers4 special events 0e6g6 L&H Jobs 4 4 6 % America’s Freedom Festival14 family5friendly amusement L&H % of Total Jobs 6 % 6 % 6 % L&H Wages $ 4 4 $ 4 4 6 % centers4 and colleges4 such as Brigham Young University6 Timpanogos Cave N6M6 4 4 5 6 % Utah County is also home to Sundance4 a four season re5 Avg6 Occupancy Rate 6 % 6 % 6 % T5R = “Travel5Related4” L&H = “Leisure and Hospitality” sort owned by Robert Red5 ford that offers skiing4 moun5 tain biking4 theater4 lodging4 and fine dining6 Timpano5 Travel5Related Tax Revenues gos Cave National Monument4 change located in Utah County’s County Transient Room Tax $ 4 4 $ 4 4 6 % American Fork Canyon4 offers Municipal Transient Room Tax $ 4 $ 4 6 % guided tours of its three5cave system every hour through5 Resort Communities Sales Tax ––– out the day6 Other outdoor recreation attractions in Utah Restaurant Tax $ 4 4 $ 4 4 6 % Motor Vehicle Leasing Tax $ 4 4 $ 4 4 6 % County are fishing on the Provo River4 boating on Utah Lake4 Source: Utah State Tax Commission and strolling through the Thanksgiving Point Gardens6 In addition4 a virtual reality entertainment center called The Void opened in spring 6 Gross Leisure & Hospitality Taxable Sales
change
Accommodation $ 4 4 $ 4 4 6 % Arts, Ent6, & Rec6 $ 4 4 $ 4 4 6 % Food Service $ 4 4 $ 4 4 6 % Source: Utah State Tax Commission6 T5R sales tax revenue is only a small portion of total direct travel5related tax revenues6
INFORMEDDECISIONS TM Ǡ gardner6utah6edu Private5Sector Leisure & Hospitality Year5over Change in Travel5Related Private5Sector Jobs Share of Employment: change
Accommodation 4 4 6 % Food Service 4 4 6 % Air Transportation – – % Amusement and Recreation 4 4 Gasoline Stations 4 4 5 Miscellaneous store retailers 4 4 Museums7Parks7Historical sites ––– Perf6 Arts7Spectator Sports ––– Scenic and Sightseeing Transportation ––– Sporting Goods7Hobby7Books Stores 4 4 5 Transit and Ground Passenger Transport 5 Utah County Utah U6S6 Source: U6S6 Bureau of Labor Statistics Source: U6S6 Bureau of Labor Statistics 0BLS16 The marker “–” indicates that the job count for this industry is not disclosed by BLS for this area6 Year5over Percent Change in Private5Sector Wages
All jobs Leisure & Hospitality Jobs Monthly Hotel Occupancy Rates
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% % %
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Utah County Utah U6S6 % Source: U6S6 Bureau of Labor Statistics Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Source: STR4 Inc6 Republication or other re5use of this data without the express written permission of STR is strictly prohibited6 Private5Sector Leisure & Hospitality Jobs
4 Accommodations Industry: County vs6 State
change 4 County Average Daily Room Rate $ 6 $ 6 6 % 4 Occupancy Rate 6 % 6 % 6 % Revenue Per Available Room $ 6 $ 6 6 %
4 State Average Daily Room Rate $ 6 $ 6 6 % Occupancy Rate 6 % 6 % 6 % Revenue Per Available Room $ 6 $ 6 6 % Source: U6S6 Bureau of Labor Statistics Source: STR4 Inc6 Republication or other re5use of this data without the express written permission of STR is strictly prohibited6
INFORMEDDECISIONS TM ǡ gardner6utah6edu Profile July
Wasatch County
Wasatch County4 encompassing the mountain val5 Travel and Tourism at a Glance leys east of the Wasatch Front4 had a 6 % leisure change and hospitality share of private jobs in 4 ranking Wasatch County Pop6 4 4 6 % th statewide6 Wasatch County is an outdoor enthusi5 Utah Pop6 4 4 4 4 6 % ast’s paradise with a touch of Swiss charm6 Strawberry T5R Sales Tax Revenues $ 4 4 $ 4 4 6 % Reservoir4 Deer Creek State Park4 and Jordanelle State L&H Taxable Sales $ 4 4 $ 4 4 6 % Park offer boating and fishing opportunities to visitors6 L&H Jobs 4 4 6 % Wasatch Mountain State Park L&H % of Total Jobs 6 % 6 % 5 6 % L&H Wages $ 4 4 $ 4 4 6 % has a campground4 an 5hole Avg6 Occupancy Rate 6 % 6 % 6 % golf course4 and access to nu5 T5R = “Travel5Related4” L&H = “Leisure and Hospitality” merous hiking4 biking4 ATV4 horseback4 and cross5country skiing trails6 Wasatch County is well5known for its historic Travel5Related Tax Revenues Homestead Resort4 which of5 fers everything from horse5 change back riding to snorkeling4 and its upscale Zermatt Resort4 County Transient Room Tax $ 4 4 $ 4 4 6 % for visitors seeking a little more luxury6 Soldier Hollow4 lo5 Municipal Transient Room Tax $ 4 $ 4 6 % Resort Communities Sales Tax $ 4 $ 4 6 % cated near Deer Creek Reservoir4 offers a variety of snow Restaurant Tax $ 4 $ 4 6 % sports and hosts a variety of races throughout the year6 Ev5 Motor Vehicle Leasing Tax ––– ery Labor Day4 the town of Midway holds the Midway Swiss Source: Utah State Tax Commission Days festival with a parade4 food4 and an assortment of family activities6
Gross Leisure & Hospitality Taxable Sales
change
Accommodation $ 4 4 $ 4 4 6 % Arts, Ent6, & Rec6 $ 4 4 $ 4 4 6 % Food Service $ 4 4 $ 4 4 6 % Source: Utah State Tax Commission6 T5R sales tax revenue is only a small portion of total direct travel5related tax revenues6
INFORMEDDECISIONS TM Ǡ gardner6utah6edu Private5Sector Leisure & Hospitality Year5over Change in Travel5Related Private5Sector Jobs Share of Employment: change
Accommodation 5 6 % Food Service Air Transportation ––– Amusement and Recreation 6 % 6 % Gasoline Stations Miscellaneous store retailers Museums7Parks7Historical sites ––– Perf6 Arts7Spectator Sports 5 Scenic and Sightseeing Transportation ––– Sporting Goods7Hobby7Books Stores 5 Transit and Ground Passenger Transport ––– Wasatch County Utah U6S6 Source: U6S6 Bureau of Labor Statistics Source: U6S6 Bureau of Labor Statistics 0BLS16 The marker “–” indicates that the job count for this industry is not disclosed by BLS for this area6 Year5over Percent Change in Private5Sector Wages
All jobs Leisure & Hospitality Jobs Monthly Hotel Occupancy Rates
6 % %
% 6 % 6 % % % %
%
6 % %
Wasatch County Utah U6S6 % Source: U6S6 Bureau of Labor Statistics Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Source: STR4 Inc6 Republication or other re5use of this data without the express written permission of STR is strictly prohibited6 Private5Sector Leisure & Hospitality Jobs
4 Accommodations Industry: County vs6 State
change
4 County Average Daily Room Rate $ 6 $ 6 6 % Occupancy Rate 6 % 6 % 6 % Revenue Per Available Room $ 6 $ 6 6 % State Average Daily Room Rate $ 6 $ 6 6 % Occupancy Rate 6 % 6 % 6 % Revenue Per Available Room $ 6 $ 6 6 % Source: U6S6 Bureau of Labor Statistics Source: STR4 Inc6 Republication or other re5use of this data without the express written permission of STR is strictly prohibited6
INFORMEDDECISIONS TM ǡ gardner6utah6edu Profile July
Washington County
Washington County4 located in the southwestern Travel and Tourism at a Glance corner of Utah4 had a 6 % leisure and hospitality change job share of total private jobs in 4 ranking th Washington County Pop6 4 4 6 % statewide6 Washington County4 nicknamed “Dixie” for Utah Pop6 4 4 4 4 6 % its warm temperatures and mild winters4 has a lot to T5R Sales Tax Revenues $ 4 4 $ 4 4 6 % offer tourists4 travelers4 and outdoor enthusiasts4 includ5 L&H Taxable Sales $ 4 4 $ 4 4 6 % ing shopping4 golfing4 access to national and state L&H Jobs 4 4 6 % parks4 athletic events4 outdoor theater4 art galleries4 L&H % of Total Jobs 6 % 6 % 5 6 % L&H Wages $ 4 4 $ 4 4 6 % spas4 and resorts6 The eastern third of Washington Zion N6P6 4 4 4 4 6 % County contains Utah’s “crown jewel4” Zion National Park6 Zion National Park received Avg6 Occupancy Rate 6 % 6 % 6 % T5R = “Travel5Related4” L&H = “Leisure and Hospitality” 6 million visitors in and was ranked the th most visited national park in the U6S6 The western two5thirds Travel5Related Tax Revenues of Washington County in5 change clude four diverse and scenic County Transient Room Tax $ 4 4 $ 4 4 6 % state parks4 including Snow Municipal Transient Room Tax $ 4 4 $ 4 4 6 % Canyon4 Sand Hollow4 Quail Resort Communities Sales Tax $ 4 4 $ 4 4 6 % Lake4 and Gunlock Reservoir6 St6 George4 the county’s Restaurant Tax $ 4 4 $ 4 4 6 % Motor Vehicle Leasing Tax $ 4 $ 4 6 % largest city4 is home to the outdoor4 sandstone5set Tuacahn Source: Utah State Tax Commission Amphitheatre that attracts to its shows over 4 atten5 dees from all states and over countries6 St6 George is also the mid5way point between Salt Lake City and Los An5 geles along Interstate 4 capturing supplemental visitation Gross Leisure & Hospitality Taxable Sales from interstate travelers6 change
Accommodation $ 4 4 $ 4 4 6 % Arts, Ent6, & Rec6 $ 4 4 $ 4 4 6 % Food Service $ 4 4 $ 4 4 6 % Source: Utah State Tax Commission6 T5R sales tax revenue is only a small portion of total direct travel5related tax revenues6
INFORMEDDECISIONS TM Ǡ gardner6utah6edu Private5Sector Leisure & Hospitality Year5over Change in Travel5Related Private5Sector Jobs Share of Employment: change
Accommodation 4 4 5 6 % Food Service 4 4 Air Transportation ––– 6 % 6 % Amusement and Recreation Gasoline Stations Miscellaneous store retailers Museums7Parks7Historical sites 5 Perf6 Arts7Spectator Sports Scenic and Sightseeing Transportation – – Sporting Goods7Hobby7Books Stores 5 Transit and Ground Passenger Transport Washington County Utah U6S6 Source: U6S6 Bureau of Labor Statistics Source: U6S6 Bureau of Labor Statistics 0BLS16 The marker “–” indicates that the job count for this industry is not disclosed by BLS for this area6 Year5over Percent Change in Private5Sector Wages
All jobs Leisure & Hospitality Jobs Monthly Hotel Occupancy Rates
% %
%
% 6 % % % % %
6 % %
Washington County Utah U6S6 % Source: U6S6 Bureau of Labor Statistics Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Source: STR4 Inc6 Republication or other re5use of this data without the express written permission of STR is strictly prohibited6 Private5Sector Leisure & Hospitality Jobs
4 Accommodations Industry: County vs6 State
4 change
County Average Daily Room Rate $ 6 $ 6 6 % 4 Occupancy Rate 6 % 6 % 6 % Revenue Per Available Room $ 6 $ 6 6 %
4 State Average Daily Room Rate $ 6 $ 6 6 % Occupancy Rate 6 % 6 % 6 % Revenue Per Available Room $ 6 $ 6 6 % Source: U6S6 Bureau of Labor Statistics Source: STR4 Inc6 Republication or other re5use of this data without the express written permission of STR is strictly prohibited6
INFORMEDDECISIONS TM ǡ gardner6utah6edu Profile July
Wayne County
Wayne County4 located in south5central Utah4 had a Travel and Tourism at a Glance
6 % leisure and hospitality share of total private jobs change in 4 ranking th statewide6 The county is home to Wayne County Pop6 4 4 5 6 % Capitol Reef National Park and is surrounded by a vari5 Utah Pop6 4 4 4 4 6 % ety of other national parks4 national monuments4 and na5 T5R Sales Tax Revenues $ 4 $ 4 6 % tional forests6 Lying within the colorful Colorado Plateau L&H Taxable Sales $ 4 4 $ 4 4 6 % province4 the county’s early inhabitants referred to the area L&H Jobs 6 % as “the land of the sleeping rainbow” due to the wide spec5 L&H % of Total Jobs 6 % 6 % 5 6 % L&H Wages $ 4 4 $ 4 4 6 % trum of colors in its surrounding rocks4 valleys4 and sky6 Capitol Reef N6P6 4 4 4 6 % Much of beautiful Canyon5 lands National Park4 with Avg6 Occupancy Rate 6 % 6 % 6 % T5R = “Travel5Related4” L&H = “Leisure and Hospitality” its spectacular rock forma5 tions4 cliffs4 canyons4 and val5 leys4 lies in the county as well6 Recreational activities in Travel5Related Tax Revenues Wayne County include fishing4 change horseback riding4 hiking4 bik5 County Transient Room Tax $ 4 $ 4 6 % ing4 and rockhounding6 The Municipal Transient Room Tax $ 4 $ 4 6 % county also features OHV trails4 jeep tours4 and access to Resort Communities Sales Tax ––– Barrier Canyon Style rock art6 During the first weekend of Restaurant Tax $ 4 $ 4 6 % July4 the town of Torrey holds its annual Torrey Apple Days Motor Vehicle Leasing Tax ––– Source: Utah State Tax Commission celebration with a K4 arts and crafts4 parade4 contests4 and music6
Gross Leisure & Hospitality Taxable Sales
change
Accommodation $ 4 4 $ 4 4 6 % Arts, Ent6, & Rec6 $ 4 4 $ 4 4 6 % Food Service $ 4 4 $ 4 4 6 % Source: Utah State Tax Commission6 T5R sales tax revenue is only a small portion of total direct travel5related tax revenues6
INFORMEDDECISIONS TM Ǡ gardner6utah6edu Private5Sector Leisure & Hospitality Year5over Change in Travel5Related Private5Sector Jobs Share of Employment: change
Accommodation 6 % Food Service Air Transportation ––– Amusement and Recreation ––– Gasoline Stations Miscellaneous store retailers –––
6 % Museums7Parks7Historical sites ––– 6 % Perf6 Arts7Spectator Sports ––– Scenic and Sightseeing Transportation ––– Sporting Goods7Hobby7Books Stores ––– Transit and Ground Passenger Transport ––– Wayne County Utah U6S6 Source: U6S6 Bureau of Labor Statistics Source: U6S6 Bureau of Labor Statistics 0BLS16 The marker “–” indicates that the job count for this industry is not disclosed by BLS for this area6 Year5over Percent Change in Private5Sector Wages
All jobs Leisure & Hospitality Jobs Monthly Hotel Occupancy Rates
6 % %
%
% 6 %
% % %
6 % 6 % %
Wayne County Utah U6S6 % Source: U6S6 Bureau of Labor Statistics Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Source: STR4 Inc6 Republication or other re5use of this data without the express written permission of STR is strictly prohibited6 Private5Sector Leisure & Hospitality Jobs
Accommodations Industry: County vs6 State
change County Average Daily Room Rate $ 6 $ 6 6 % Occupancy Rate 6 % 6 % 6 % Revenue Per Available Room $ 6 $ 6 6 %
State Average Daily Room Rate $ 6 $ 6 6 % Occupancy Rate 6 % 6 % 6 % Revenue Per Available Room $ 6 $ 6 6 % Source: U6S6 Bureau of Labor Statistics Source: STR4 Inc6 Republication or other re5use of this data without the express written permission of STR is strictly prohibited6
INFORMEDDECISIONS TM ǡ gardner6utah6edu Profile July
Weber County
Weber County4 the second5smallest county in Utah Travel and Tourism at a Glance by land area4 had an 6 % leisure and hospitality share change of total private jobs in 4 ranking st statewide6 The Weber County Pop6 4 4 6 % county includes a wide strip of land running from the Utah Pop6 4 4 4 4 6 % Wasatch Mountains on the east4 dividing it into Lower T5R Sales Tax Revenues $ 4 4 $ 4 4 6 % and Upper Valley4 to the Great Salt Lake on the west6 L&H Taxable Sales $ 4 4 $ 4 4 6 % Ogden4 the county seat and L&H Jobs 4 4 6 % Utah’s sixth largest city4 acted L&H % of Total Jobs 6 % 6 % 5 6 % L&H Wages $ 4 4 $ 4 4 6 % as a key intersection of the Avg6 Occupancy Rate 6 % 6 % 6 % transcontinental railroad for T5R = “Travel5Related4” L&H = “Leisure and Hospitality” transferring railroad cars4 pas5 sengers4 and freight in the ’s6 Today4 Weber County is considered a winter sports Travel5Related Tax Revenues haven4 touting three ski re5 sorts 0Snowbasin4 Nordic Valley and Powder Mountain1 that change receive upwards of inches of snow each year6 Sum5 County Transient Room Tax $ 4 4 $ 4 4 6 % mer offers camping4 hiking4 biking4 climbing4 fly5fishing4 Municipal Transient Room Tax $ 4 $ 4 6 % Resort Communities Sales Tax ––– and kayaking in and around the Weber River and Wasatch Restaurant Tax $ 4 4 $ 4 4 6 % Range4 as well as popular athletic events 0e6g6 Ogden Motor Vehicle Leasing Tax $ 4 $ 4 6 % Marathon16 Recently4 Ogden has drawn media attention Source: Utah State Tax Commission as a hotspot for outdoor enthusiasts and outdoor5oriented wholesalers 0Rossignol4 Scott USA4 and Osprey Packs16
Gross Leisure & Hospitality Taxable Sales
change
Accommodation $ 4 4 $ 4 4 6 % Arts, Ent6, & Rec6 $ 4 4 $ 4 4 6 % Food Service $ 4 4 $ 4 4 6 % Source: Utah State Tax Commission6 T5R sales tax revenue is only a small portion of total direct travel5related tax revenues6
INFORMEDDECISIONS TM Ǡ gardner6utah6edu Private5Sector Leisure & Hospitality Year5over Change in Travel5Related Private5Sector Jobs Share of Employment: change
Accommodation 5 6 % Food Service 4 4 6 % 6 % Air Transportation ––– Amusement and Recreation 4 4 Gasoline Stations 5 Miscellaneous store retailers Museums7Parks7Historical sites Perf6 Arts7Spectator Sports Scenic and Sightseeing Transportation ––– Sporting Goods7Hobby7Books Stores 5 Transit and Ground Passenger Transport ––– Weber County Utah U6S6 Source: U6S6 Bureau of Labor Statistics Source: U6S6 Bureau of Labor Statistics 0BLS16 The marker “–” indicates that the job count for this industry is not disclosed by BLS for this area6 Year5over Percent Change in Private5Sector Wages
All jobs Leisure & Hospitality Jobs Monthly Hotel Occupancy Rates
6 % %
6 % % % %
%
6 % % 6 %
%
Weber County Utah U6S6 % Source: U6S6 Bureau of Labor Statistics Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Source: STR4 Inc6 Republication or other re5use of this data without the express written permission of STR is strictly prohibited6 Private5Sector Leisure & Hospitality Jobs
4 Accommodations Industry: County vs6 State
change 4 County Average Daily Room Rate $ 6 $ 6 6 % 4 Occupancy Rate 6 % 6 % 6 % Revenue Per Available Room $ 6 $ 6 6 %
4 State Average Daily Room Rate $ 6 $ 6 6 % Occupancy Rate 6 % 6 % 6 % Revenue Per Available Room $ 6 $ 6 6 % Source: U6S6 Bureau of Labor Statistics Source: STR4 Inc6 Republication or other re5use of this data without the express written permission of STR is strictly prohibited6
INFORMEDDECISIONS TM ǡ gardner6utah6edu