PURPLE 2015

‘Working together for Chippenham’s night time experience’ Chippenham Submission

Index

Page Content

3 Our Area

4 Our Partnership

5-16 Wellbeing

17-20 Movement

21-28 Appeal

29-32 Place

33-37 Policy Envelope

38-46 Self Assessment

47-52 Conclusions

53 Purple Flag Summary Chart

54-57 Implantation Plan

58 Map of Chippenham Town Centre

Front cover photo credits: D&D Carrington – Photographers Chippenham, Chippenham Town Council and Council.

2 Chippenham Submission

OVERVIEW OF PURPLE FLAG AREA

SUMMARY

OUR AREA

Chippenham, located in the north west corner of Wiltshire, has a population of 45,377 (Census 2011), the largest in the County. With its magnificent river and its proximity to the M4 and the City of Bath, Chippenham is a very popular visitor destination.

Chippenham’s attractive town center, laid out with river running through its heart, offers popular twice weekly markets and has plentiful museums and attractions for visitors and residents.

Chippenham is an area steeped in history. The town was established on a crossing of the River Avon and is believed to have existed as some form of settlement since before Roman times. It was a royal villa, and probably a royal hunting lodge, under Alfred the Great. The primary school, King's Lodge School, gets its name from this tradition. The town continued to grow when the Great Western Railway arrived in 1841, and while historically a market town the economy has changed to that of a commuter town. Chippenham is twinned with La Flèche in France and Friedberg in Germany. The town's motto is Unity and Loyalty.

Even today, Chippenham acts as an important centre for business, leisure, retail and travel. It provides a great deal of employment and services a wide catchment area made up of many of the surrounding smaller towns. Chippenham has a wide variety of venues for arts, culture and evening entertainment, as well as a number of sporting venues, including its well renowned Football Club, Rugby Ground and national award winning Stanley Park sports ground.

We are proud that Chippenham is situated within one of the Safest Counties of England and Wales and we will continue to work together to retain this accolade.

The Purple Flag accreditation is significant for Chippenham as it celebrates Chippenham as a place to live, visit and play!

3 Chippenham Submission

This introduction is adapted from ’s Profile of the Chippenham Community Area, which is available at www.intelligencenetwork.org.uk

OUR PARTNERSHIP

Chippenham prides itself on its partnership working with statutory and voluntary agencies throughout community.

We are proud to have such supportive organisations backing this accreditation: Wiltshire Council Services, including: The Safer Communities and Licensing Team, Integrated Youth Service, Technical Services, Research and Policy, Parking Services, Housing. Chippenham Town Council Services, including: Customer and Visitor information team, Neeld community and arts centre, Museum and Heritage centre, CCTV, street scene services and Chippenham BID Management. Wiltshire Police, VisitWiltshire, Local Businesses, Chippenham Community Area Partnership (Chap), Wiltshire Transport, Pubwatch, Arts Trustees and Street Pastors.

The above organisations are also involved in our working group.

4 Chippenham Submission

KEY ISSUES WE FACE

We are constantly striving to improve Chippenham for residents and visitors. Our Partnership has come up with some collective actions we would like to work on over the forthcoming months. The challenges are not extraordinary; budgetary constraints and a notable reduction in our public services mean that we are working together to continue to deliver key services across our town. The adverse national economic situation has had a negative impact on local businesses, in spite of which the town centre occupancy rates continues to be well above the national average. We are pleased to see an increase in footfall and will work to improve and generate additional business in Chippenham.

CORE AGENDA THEME 1. WELLBEING Minimum threshold Standard. Per capita crime and anti-social behaviour rates that are at least average and show an improving trend – taking both residents and visitors into account

SUMMARY SUPPORTING DATA

HOW IS PURPLE FLAG MINIMUM THRESHOLD MET?

Chippenham has a number of well established partnerships, including the Chippenham Area Board, Chippenham & Villages Area Partnership, the Neighbourhood Policing Tasking Group, Pubwatch Chippenham Community Safety Group and most recently the Purple Flag Steering Group. The Wiltshire Community Safety Partnership is fully committed to the accreditation.

Wiltshire Council and Chippenham Town Council work in partnership with a number of key agencies including the 5 Chippenham Submission

Police, various different service areas within the local authority and key town centre stakeholders, such as Pubwatch, Chippenham BID, Visit Wiltshire, Safe Places steering group and a number of local businesses and Chippenham Chamber of Commerce. Our common aim is to ensure Chippenham is a safe place to visit and live. This objective is supported by the fact that Wiltshire is one of the safest counties to live in England and Wales.

Police Crime and ASB Statistics Anti-social behaviour continues to reduce as can be seen from Office of the Police and Crime the attached table. Commissioner for Wiltshire and * 2012 2013 2014 Grand Total Environmental ASB 24 17 9 50 Nuisance ASB 272 243 242 757 Personal ASB 51 57 49 157 Grand Total 347 317 300 964

Wiltshire continues to be one of the safest counties in the country. It has the fifth lowest crime rate of police force areas in England and Wales. The latest crime figures from the Office for National Statistics (May 2014 to June 2015) show that crime in England and Wales rose by 4.5 per cent, whereas the increase in Wiltshire was 2.4 per cent. Wiltshire has the second lowest crime per 1,000 population within its group of most similar forces. The number of crimes per 1,000 population in Wiltshire is 47.8. The average number of crimes per 1,000 population in the group of most similar forces is 51.1. This compares to a national average of 63.8.

Chippenham town Centre has: AMT Town Benchmarking Survey 19 out the 30 ‘Key Attractor’ retailers (20 in 2015 update 2013 review) Footfall count: 2013 2015 Market day/busy day 569 580

Non Market day / quiet day 2013 2015

6 Chippenham Submission

295 320

945 town centre parking spaces

56% of retailers found that business turnover had either increased or stayed the same with 61% finding that profitability had increased or stayed the same. Markets, geographic location, transport links potential local customers and tourism potential ranking highly in the positive aspects of having a business located in the town

Survey of visitors showed that safety, markets, pubs/nightclubs/restaurants, transport links, ease of walking around the town centre, access to services, physical appearance leisure facilities all ranked highly in what they liked about the town centre.

CURRENT STANDARD

The town centre has many initiatives that are focussed on creating a safe and inclusive experience for the visitor and resident alike. These include:

 Town Centre Policing Wiltshire Police Chippenham Policing Sector work in conjunction with Key Community Partners such as Street Pastors, Door Staff etc. All Police Officer do high visibility town patrols throughout the evening.  CCTV Coverage CCTV Report

The town centre is comprehensively covered by 8 high

quality CCTV cameras which are funded and managed

by Chippenham Town Council. The Town Council has

regular CCTV update meetings with key partners to

address issues as they arise and to plan for future

improvements.

 The CCTV service is staffed Thursday, Friday and Saturday from 8pm to 4am. At all other times the system is left on automatic record settings  The Door Supervisors in the town have direct radio contact with the CCTV unit although radio reception can be poor.  The CCTV unit has direct access to the police via a

separate radio. Equally the police have their own

access to the CCTV unit for surveillance and recording. They have also been trained in its operation (funded by the Town Council)

7 Chippenham Submission

Other private systems are operated by other retail premises and Borough Parade and Emery Gate shopping centres.

Chippenham also has access to a mobile CCTV van which provides additional high profile strategic coverage.

Chippenham BID actively researching additional manned hours during the day.

 Partnership Radio Network Radio Network Information This system is utilised by licensed premises and CCTV, which enables staff to share information about potential offenders and to quickly notify police about emerging incidents. Town Host assisting with training and getting more businesses to join the scheme.

 Town Centre Licensing Enforcement Wiltshire Council Licensing The Wiltshire Council licences a range of premises, and Gambling Policies vehicles and persons to ensure public safety and public

protection. They have responsibility for taxis, premises

for sale/supply of alcohol and/or regulated

entertainment and gambling, street trading, animal

health and welfare.

 Licensed Premises Tasking Group Licensing Group Terms of This group identifies premises causing concern and Reference immediately puts actions in place to reduce incidents of alcohol related disorder and violence.

 Pubwatch Pub watch Terms of o Banning problematic and prolific offenders from Reference all members premises

o Radio communication sharing information from

premises to premises and to CCTV control

room.

o Distribution of photographs and details of offenders and criminal activity o Social responsibility issues and due diligence

8 Chippenham Submission

o Advice to the trade/coordination of events.

There are currently 14 members of pubwatch, with 21

people on the banned list for the town.

 Security Industry Authority (SIA) Door Staff

All door staff employed for security purposes by a

venue holding a Premises Licence, must be trained and

licensed by the Security Industry Authority.

 We have now an established night time economy group. The full group will meet on a quarterly basis.

 Polycarbonate Glasses at Venues

The two nightclubs in Town have a condition on their licence to use Polycarbonate glasses which reduces glass related injuries and offences.

Wiltshire Police  Ion Track Machine

Used by licensees, in conjunction with the Police to

establish if drugs are being brought onto their

premises illegally.

Wiltshire Substance Misuse  Alcohol Referrals of Adults go to Wiltshire Service Substance Misuse Service Training is commissioned by Wiltshire Council Substance Run training and advice for people with Alcohol Issues. Miscue and Community There is a service provision hub in Chippenham. Safety Team

 Alcohol Referrals of under 18 go to Motivate Motiv8

Based on the adult programme, this is run for young

people and is managed by Motiv8, part of Wiltshire’s

Integrated Service for Young People.

DPPO and map  Designated Public Place Order (DPPO) Joint initiative involving Wiltshire Council, Chippenham Town Council and Wiltshire Police within the town centre. The DPPO was obtained under powers contained in sections 12-14 of the Criminal Justice Act

9 Chippenham Submission

2001 to prevent alcohol consumption in public places. (To be reviewed in 2016 under the Anti-social Behaviour, Crime and Policing Act 2014 if still required and can be evidenced will be converted into a Public spaces protection order)

 Zero Tolerance Ambulance Initiative

A zero tolerance approach to offences against ambulance crews.

 Disabled facilities Chippenham Town Council Website Information on accessible facilities is available from the

Customer Services and Information Centre in the Town

Hall; the town centre is well provisioned with

accessible facilities.

A ‘Chippenham Town App’ and ‘Chippenham Connected’ website also provides information

Tesco’s have wheelchairs available for customers to

use in their store

The Emery Gate Shopping Mall has a wheelchair that can be borrowed to visit shops in the Mall.

 Youth Work Chippenham Local Youth The Chippenham Local Youth Network (LYN) identifies Network priorities of young people in the Chippenham area and then work in partnership with the Area Board to address these issues. Funding is awarded from the Area Board for activities to meet the identified priories.

 Street Cleansing Wiltshire Council Streetscene Wiltshire Council in conjunction with Chippenham Service Town Council provides a cleansing service within the town centre of Chippenham to ensure statutory

duties are met and a clean and tidy town centre is upheld. Services include litter picking, bin emptying, and hand sweeping of pavements, along with weed, graffiti and fly tipping removal.

Chippenham Town Council provides top up cleansing

10 Chippenham Submission

services for the town centre including chewing gum removal, litter picking, litter bin emptying

 Chippenham's Official Graffiti Wall Chippenham Town Council

Set up in Town to allow for larger, artistic pieces t be completed, with fear of been caught and prosecuted. The wall is periodically whitewashed to provide another blank canvas.

 High Street management Chippenham Town Council manages the opening and closing of the pedestrianised area (09:30 – 19:00 daily) together with administration of access and parking permits in the pedestrianised area. Chippenham Town Council funds and manages the provision of floral decorations and Christmas lights in the town centre

KEY ACHIEVEMENTS IN THE PAST THREE YEARS

 Offence of Persistently Possessing Alcohol in a OPPAPP Public Place (OPPAPP) This offence constitutes the final and most serious part of the Government’s tiered approach to tackling young people drinking in public places and should be used to tackle the most persistent and problematic cases of public drinking.

 Dispersal Order Used by police to direct anyone to leave an area once Wiltshire Police instructed to do so. If the Police feel that they are likely to cause a disturbance.

 Mobile CCTV Van

A Mercedes Vito Van was purchased in partnership with , Chippenham and Area Boards. This is for their exclusive use. The Van was equipped with two state of the art CCTV digital cameras and can be deployed anywhere where it is needed.

 Street Pastors Street Pastors information

11 Chippenham Submission

Launched in 2nd September 2011, they currently have a team in excess of over 25 volunteers who patrol the town centre on Saturday evenings from 10.00pm until 4.00am. The scheme has been open to change and improvements to ensure that they can continue to serve the town. They started out with 10 volunteers from 4 churches within Chippenham and now have 25

volunteers represent 10 Churches, not just within Chippenham but the surrounding villages too.

They started off by offering a listening hear, a helpful hand and the basic items that all street pastors carry, sweets, Flip-flops, blankets and tissues but their kit list has expanded and will continue to develop. They now have carry sick bags for example. This helps to keep

the street and the taxis clean. On the occasions they have to hand these out, taxi drivers are a lot happier to take a vulnerable person home. With the aid of a council grant, the streets pastors carry a mobile defibrulator unit, which could be used, not just by their trained volunteers, but also the police, door supervisors or even a member of the public.

The scheme has been lucky enough to be recognised for its work with several award nominations. This year the scheme was thankful to receive a town council civic award.

 Safe Places Chippenham is a location for Safe Places. These are Information regarding the places where people can go if they feel they need Safe Places Scheme support when out and about in their local community. Chippenham businesses and organisations are part of the project. Town Hosts are actively promoting this and can offer training if required.

 Wiltshire and Swindon Community Wiltshire Police Messaging

1. FREE messages from your local police officers about policing and crime matters in your area 2. You can receive free messages by email, text or voicemail

3. You can choose which organisations to receive

messages from and the type of information you receive 4. Currently messages are being sent by Wiltshire Police, Wiltshire and Swindon Neighbourhood Watch and Action Fraud. This will soon be extending to include other watch schemes, including Horse and Farm 12 Chippenham Submission

Watch, and potentially partner agencies in the future 5. You can reply to messages from your local officers to help them better police your area, such as by responding to police appeals for information

6. You can also join a neighbourhood Watch scheme in your area or request to start a new one

Night Time Economy Group  Help Zone

This is a new initiative piloted in 2014 on New Year’s

Eve, providing emergency medical care from 10pm

until 3am for minor injuries by providing a space at the

Methodist Church hall in Monkton Hill in Chippenham.

This is done in partnership with St John’s Ambulance,

South Western Ambulance Service, Street Pastors,

Wiltshire Council and Chippenham Town Council.

So that staff and volunteers can see to revellers on site

and only serious cases now need to go off in an

ambulance to hospital.

This reduces the number of people taking up valuable time in acute and local hospitals and leaves ambulances free for serious cases only.

 DISC Chippenham BID This is a Computer based system for electronically storing images of offenders, for use with a password protected log in by the NTE venues to identify banned individuals. Chippenham BID is leading on this. DATABASE & INTRANET FOR SAFER COMMUNITIES - DISC - helps organisations share information among their members efficiently, effectively and securely, and encourages member-participation and engagement

 ellevens under 18 club elevens night club night

e11evens run a monthly under 18 club night on a

Friday evening. The event is attended by well in excess

of 100 young people, usually between the ages of 12 –

15 years.

Entrance fee includes unlimited soft drinks, UV face painting and glow sticks.

 ASBRAC – Anti-Social Behaviour Risk Information on Chippenham Assessment Conference cases A multi agency case conference held monthly

13 Chippenham Submission

identifying victims and offenders of anti-social behaviour and addressing their needs through various measures of prevention, intervention and enforcement. Chippenham BID  Chippenham Business Improvement District (BID) Following 18 month feasibility and pre ballot consultation Chippenham BID was voted in in November 2014. With an operational remit covering the town centre Chippenham BID anticipates raising in excess of £1.5million over the 5 year period. The 4 key business plan priorities: • Image, Promotion, Marketing and Events: £825,000 Increasing footfall by delivering comprehensive and professionally managed marketing Campaigns, an improved online presence and quality events and entertainment. • Welcoming, Safe and Clean: £300,000 Ensuring visitors to the town centre, during the day and evening, perceive Chippenham as Welcoming, safe and clean. • Access and Car Parking: £250,000 Creating a pleasant, efficient and accessible town centre environment by tackling concerns About car parking through tailored incentives and improving way-finding provisions. • Backing Business: £125,000 Supporting businesses, increasing local loyalty, tackling business costs and providing businesses with data and information to help increase trade.

2015 initiatives include:  Town Hosts – a dedicated team of Town Hosts that have taken to the streets to support levy paying businesses, and to welcome people to Chippenham and the Town Centre  Chippenham Connected branding Partnership between Chippenham BID, Chippenham Town Council and Chippenham Chamber of Commerce to produce a new brand to promote Chippenham locally, nationionally and……internationally.  Free town centre Wi-Fi (October)  Town App (October) 14 Chippenham Submission

 Chippenham Connected Town Website (October)  Public Fundraising Association Co-Regulation Site management Agreement to set controls on where and when fundraising can take place (‘Chuggers’)  Winter Festival (28-29 November)  Affordable parking scheme for town centre employees  ‘free after three’ parking initiative  Trail of additional Taxi Marshals at peak periods.

FUTURE IMPROVEMENTS PLANNED

 Wiltshire Council and Partners are committed to developing and improving the town centre’s night-time economy.  Improvements to how night time economy footfall rates are measured. Will be utilising Chippenham BID

Elephant Wi-Fi mobile technology.

 Improve working relations with hotels and restaurants.

 Full implementation of the Purple Flag Steering Group

priorities.

 Increase in number of hours of live monitoring of CCTV

 In the future Street Pastors hope to continue to grow

there volunteer numbers (They currently have a training course on with 6 people, who will be graduation in January 2016) and to continue to get more Churches involved, to help cover additional evenings when required. The scheme is looking at ways in which they can offer themselves to benefit the town and any events it has planned, in consultation with our partners at the town council and the local police. This past year for example they have sent volunteers to a boxing event held in town, helped man the help zone and last year but extra teams out not just on a weekend but during mid week, during the football world cup, when there was increased footfall in the town.  Centrally located Skate Park in Monkton Park to provide a quality leisure provision and an asset for the town is planned.  Looking at introducing a new scheme called Positive Tickets - Young people 'doing good' will receive 'Positive' tickets

15 Chippenham Submission

It is backed by the Police and Crime Commissioner Angus Macpherson. If a police officer or police community support officer witnesses a positive act being carried out they will serve an on the spot ‘Positive' ticket.

A young person can also be nominated by a member of the public, or by partner agencies. All positive tickets will be collated and every young person will be entered into a draw to receive a prize and an invite to the next Area Board meeting to receive a certificate.

16 Chippenham Submission

Street pastors with partner agencies including the Police Crime Commissioner on a night out in Chippenham.

Street Pastors out in town

Shared Police building

Cleansing operations around Chippenham

Graffiti Wall New body cam

Photo credits: Street Pastors, Wiltshire Police, Wiltshire Council

17 Chippenham Submission

CORE AGENDA THEME 2. MOVEMENT Minimum threshold standard. An appropriate form of late-night public transport

SUMMARY SUPPORTING DATA

HOW IS PURPLE FLAG MINIMUM THRESHOLD MET?

Chippenham has good rail and bus links to many other parts of Local Wiltshire Transport the country. The train and stations are within walking distance Plan 2010-2014 from the town centre

Taxi firms operate within the town centre which allows a swift and safe exit.

Footfall has increased from: 2013 2015 Footfall figures provided by Market day/busy day 569 to 580 Town Council /BID Non Market day / quiet day 295 320

CURRENT STANDARD OF AREA

 All buses have a low floor design which provides easy access for all, especially disabled users and for parents with prams/pushchairs. They are also all installed with CCTV.

 There are 4 car parks within 0.1 mile of Chippenham Wiltshire Council car park town centre offering 945 spaces, with additional car strategy 2011 – 2014 parks within 0.5 mile walk of the town centre offering an additional 840+ spaces (including 370+ at Chippenham station) All sites are well lit.

 Disabled parking is offered throughout the town Disabled Car Park Map

 Most public car parks are free after 6pm. There is a Chippenham BID ‘free after three’ scheme running every Thursday in Emery Gate and Borough Parade car parks, 03 September – 30 December 2015.

18 Chippenham Submission

 Taxi companies offer all night services and are easily Taxi Companies accessible from the town centre.

 Private hire carriages within Chippenham can be booked for night time use.

 The number of taxis available allows for a safe and swift exit from the town centre.

 The bus and coach stations are linked directly to the pedestrian routes.

 There are no ‘no go’ areas within Chippenham Town

Centre.

 Clear routes in and out of the town, both pedestrian and vehicular.

 Good cycle routes in and around the town. Cycle network document

KEY ACHIEVEMENTS IN LAST THREE YEARS

 Clear strategic buy-in for improvements around car Local Transport Plan parks and transportation. Wiltshire Council 2010- 2014

 Mobile CCTV Van secured from partnership working with Area Board Report three local Area boards and Police.

 Improved street lighting in areas of high night time footfall. To minimise the glare from CCTV cameras and to assist with their operations.

 Improved town centre signage

19 Chippenham Submission

FUTURE IMPROVEMENTS PLANNED

Develop and implement an effective transport and movement strategy aimed at creating an environment which respects the needs of pedestrians, cyclists and vehicle users, and which facilitates the greater use of public transport.

Proposals:

 Where possible implement a system of ‘shared space’ Public realm strategy with even surfaces for streets and footpaths.

 Provide key public transport stops next to significant town centre destinations or improve existing stops to cater for the increase in demand. This includes high quality shelters, signage and cycle parking.

 Improve the rail station as a public transport interchange.

 Electrification of rail line to improve journey time

20 Chippenham Submission

Mobile CCTV unit Train

24 hour Toilets Bus Station

Train Station Finger signs

Car Park Taxi Rank

21 Chippenham Submission

Photo credits: Wiltshire Council and Wiltshire Police

22 Chippenham Submission

CORE AGENDA THEME 3. APPEAL Minimum threshold standard. An evening and late-night offer that is broader than youth oriented and alcohol-based activity

SUMMARY SUPPORTING DATA

HOW IS PURPLE FLAG MINIMUM THRESHOLD MET?

Chippenham is fortunate to be home to a number of parks, Chippenham Town Council green spaces and children’s play areas, all providing residents and visitors with opportunities for sport, leisure and recreation.

Chippenham Town Council provides the majority of floral and Christmas lights displays making the town look its very best; from decorating all of the major roads and roundabouts coming into the town to planting flowers by all of the ‘Welcome to Chippenham signs.

There are over 200 colourful displays in the town centre, including 170 hanging baskets, 12 birch trees (plus 4 at railway arches) and 3 large flower tubs. Town Councils 'Blooming Bulbs 2015' project involved the Children and Young People’s Parliament planting hundreds of spring bulbs around the town.

Christmas Lights We decorate approx 108 lampposts. Of which around 70 have Light bulbed string lights (approx 2500 bulbs total) we have approx 38 motifs that attach to lampposts. We also have 5 large cross street decorations. 1 large Christmas tree and anything between 55-80 small dressed trees.

Chippenham Town Council sees these displays as being integral to raising pride in our town; keeping it clean & tidy and making it welcoming to the people who live here, the people who work here and all the people who visit us.

Chippenham town centre has a wealth of venues to eat, drink, relax and socialise. These venues cater for all budgets.

23 Chippenham Submission

The town centre offers residents and visitors a vast choice of eateries. Ranging from national chains to independents, there is a diverse range of cuisines from Asian, Spanish and European.

The town centre has a vibrant nightlife built on its historically rich music and club scene. Neeld Community and Arts Centre, The Cause, Yelde Hall, cinema, Museum and Heritage Centre, and the History Centre also offer venues which cater for a varied evening experience, all adding to the various pubs and clubs offering quiz nights, live music and comedy nights in addition to their varied food and drink offer.

In its second year the annual 2 day Winter Festival has extended the scope of the previous Friday evening Christmas lights switch on which ran for 15 years.

Some of the town’s most prominent buildings are illuminated to enhance their architectural value after dark; these include the Church, the railway arches and the Wiltshire Council Offices at Monkton Park and Chippenham Town Council Town Hall.

CURRENT STANDARD OF AREA

The town centre has 18 bars, clubs and pubs offering a Wiltshire Council Licensing variety of services from live music venues to real ale pubs Information and hostelries of historic note.

There are more than 26 restaurants throughout the town centre. These range from local establishments to national chains.

Chippenham prides itself as being unique and retains its distinctive sense of place with all its fantastic buildings and spaces.

The Year 2015 events

Key events include:

24 Chippenham Submission

 Folk Festival 2015 was the 44th Festival and we still maintain its Chippenham Town Council original core objective "... to be primarily a Chippenham BID participatory festival promoting and presenting Chippenham Folk Festival some of the best in English Folk Song, Music and Dance ...". It does this by presenting over 200 individual events and workshops, all in one weekend on the Spring Bank Holiday.

Up to 30,000 people visit over the weekend. There

is minimum daily throughput of around 5,000 people

in the Island Park enjoying the large number of free activities that take place there for the enjoyment of the enthusiasts and public. The Popular Street Market, run on behalf of the festival by the Rotary Club of Wiltshire Vale on the Bank Holiday Monday, can easily attract in excess of 15,000 people. The festival injects an estimated £1.5million into the local economy annually.

 Commonwealth Day 9 March 2015 – We are

proud of Chippenham’s strong links with the th commonwealth focusing on our local regiment 9 Royal Logistic Corps which is the most multi-cultural army regiment. Chippenham celebrated the raising of the Commonwealth Flag followed by the regiment exercising their of Freedom of the Town right to march through the town, finishing with an event showcasing food, costume, dancing and displays

from the different commonwealth nations

represented by members of the regiment and their

families.

 Dragon Boat Races Rotary Club Dragon Boat Race Our seventh annual Dragon Boat Racing event took place on Saturday 11th July 2015. The aim is for teams to raise money for their favoured charities and in previous years the event has raised well over £65,000 for charities and community groups.

There are up to 17 persons in a dragon boat (16

paddlers and 1 drummer).

The event takes place in Monkton Park, Chippenham, at the same time as "Art in the Park" family fun day. In addition there is a beer tent, food and games for spectators and crews when they are 25 Chippenham Submission

not paddling.

 Half Marathon, 6 September The race that was voted 4th in the Runners World

Top 10 Half Marathons of 2014 and winner of the

WAA Race of the Year Award for 2014 was back on

6 Sept 2015 and celebrated the achievement of 1334 finishers.

 John Coles Park Family Fun Day The first of the annual Town Council Fun Days was scheduled to coincide with the opening of the new £85,000 Splash Pad water play facility in John Coles

park and alongside the first ChippFest Rockin’ the

park event.

 ChippFest 2015 ChippFest is a new 10 day summer Arts, Drama and Music festival in the lively market town of Chippenham, Wiltshire from 26 June 2015. 60 Venues, 111 Performances of which 101 were Free Entry!

Chippenham also has several arts and cultural venues:

 Neeld – remodelled, refurbished, reborn, reopened October 2015 Neeld is set to become the premiere community

and arts venue in Chippenham.

An extremely flexible venue, with its own stage, which caters for all types of events from wedding receptions and formal dinners through to rock concerts, drama productions conferences and craft fairs. Neeld can seat 320 in a theatre style tiered seat layout or 200 for a formal meal, and offers the perfect setting for

shows, performances and larger celebrations.

Full catering and bar facilities. Neeld links into the Town Hall complex home to Chippenham Town Council. The Town Hall is the most elegant of our rooms, offering some period style and elegance to any occasion. This 26 Chippenham Submission

beautiful air-conditioned room can seat up to 140 guests for a formal meal or 200 for a conference.

 The Cause The Cause is a multi-purpose music and arts venue in Chippenham which hosts a variety of activities including http://thecausemusicandarts.com/ concerts, dance, yoga, world music choir, band and theatre rehearsals, Meetings,

functions and workshops.

 The Palace

Opened on 7 August 2015 this is a new weekly

nightclub running Friday and Saturday night (23:00 – 03hrs) has a capacity of 600, and has completely refurbished the former Karma nightclub building. Billed as bringing fresh and current acts to Chippenham.

 Club e11ven Promoted as Chippenham’s favourite club

27 Chippenham Submission

KEY ACHIEVEMENTS IN LAST THREE YEARS

 Chippenham Business Improvement District (BID) Businesses and organisations in Chippenham have made their voices heard and voted in favour of taking more control over their future by setting up a Business Improvement District (BID), the second in Wiltshire. It is anticipated that the Chippenham BID will raise at least £1.5 million to invest in economic development initiatives for Chippenham town centre.

 Refurbishment of the Neeld Hall – This beautiful building makes the most impressive venue. Centrally located within the town centre this is set to become the premiere community and arts venue in Chippenham. The extended programming and wider range of events anticipated for this venue is eagerly awaited by the businesses in the town centre, particularly the bars, cafes and restaurants that are looking forward to an influx of customers particularly in the early evening for preshow meals.

 New Winter Festival Now growing to become the biggest evening event in the Chippenham calendar the Winter Festival will occur on 28-29 November with a weekend full of festive activities planned including a Christmas Market.

 Opening of new Place Nightclub The closure of Karma nightclub left a hole in the range of offer in Chippenham’s night time scene. The opening of the Palace night club is a welcome development.

28 Chippenham Submission

 Chippenham Multi Markets, 3rd Sunday monthly From April 2015 Chippenham Farmers’ Market expanded to include other producers for food, drink and artisan goods – hence Multi Markets The markets then continued for the rest of the year on 3rd Sunday of each month with July being the Food & Drink Festival.

FUTURE IMPROVEMENTS PLANNED

 Improved signage and town maps on street and in all car parks

Neeld - Full annual programme of events and entertainment to be revealed March 2016

Increase in the number of town centre events

Improved marketing of what’s on around the town through the introduction of plug and play screens in shops, pubs cafes, etc. throughout the town centre especially useful during out of hours & night time information.

29 Chippenham Submission

In the Market Square

Christmas Lights

Heeld Hall Variety of Shows

30 Chippenham Submission

Photo Credits: D&D Carrington – Photographers Chippenham, Chippenham Town Council and Wiltshire Council.

CORE AGENDA THEME 4. PLACE Minimum threshold standard. A diversity of land uses. A convenient, functional and attractive destination at night.

SUMMARY SUPPORTING DATA

HOW IS PURPLE FLAG MINIMUM THRESHOLD MET? Please see attached annex D

The historic town of Chippenham is already a popular visitor VisitWiltshire destination that is about to grow in night time offer and regional and national profile. In addition to its magnificent parks and river it offers a vibrant mix of cafés, bars, pubs and restaurants, as well as specialist independent retailers and major high street stores. Its fine array of visitor attractions is matched by an outstanding range of cultural venues, including museums, galleries, a cinema, nightclubs and theatre. Chippenham is the perfect fusion of ancient and modern, making it an unbeatable destination for day trips and short breaks alike.

CURRENT STANDARD OF AREA

Chippenham has a population of 45,377. There are a significant number of residential properties situated in the VisitWiltshire town centre and problems caused by the night time economy are low.

A number of supermarkets are conveniently located within the town centre which are open late into the evening and well used by local residents and visitors.

There are a wide range of restaurants available in Chippenham giving a variety of choice from around the world including Chinese, Indian, through to Italian, Spanish, Mexican and Tourist Information English, which attract both residents and visitors alike. Many catering for families in the early evening.

Seasonal markets and promotions provide entertainment for families on dark early evenings.

31 Chippenham Submission

The town has a wealth of listed buildings. The majority being in the town centre. This fantastic heritage of historic buildings has been used in a number of ways to regenerate the town and forms the basis of the town’s attraction. Chippenham was known as Little Bath.

Examples includes:

 The Town Hall and Neeld complex –

 Railway Arches - built by Isambard Kingdom Brunel.

 The Buttercross - There has been a Buttercross in the Market Place since at least 1683, and probably earlier. The current structure dates from the 18th

century. It was originally sited where Barclay’s Bank

now stands but was removed in 1889 and sold to Mr Lowndes. Until 1995 it stood in the garden of Castle Combe Manor when it was re-erected on its current

site.

 The Cause Arts Centre – formerly a church now deconsecrated and housing a thriving vibrant arts

venue.

 Yelde Medieval Hall –wide variety of private and public events. The medieval Yelde Hall is Chippenham's

most iconic building. Originally constructed as the town's main meeting place in the mid-15th century, the grade a listed hall has seen several uses over time, not

least as the town fire station, public goal and council

chamber.

 Cafe Culture - There is an expanding cafe culture

atmosphere that brings the indoors out into the street and consequently there is an array of places that combine informal and semi-formal dining.

 Pitch and Put Golf Course This is well used through the year and is open from dawn to dusk.

32 Chippenham Submission

KEY ACHIEVEMENTS IN LAST THREE YEARS

 Complete refurbishment of the Neeld Hall – The extended programming and wider range of events anticipated for this venue is eagerly awaited by both visitors looking for a greater offer of night time activities in the region and the businesses in the town centre, particularly the bars, cafes and restaurants who are looking forward to an influx of customers particularly in the early evening for preshow meals.

FUTURE IMPROVEMENTS PLANNED

 The Chippenham BID has a plan that outlines a long- term programme of change and gradual development aimed at improving the lives of everyone that lives in, works in or visits Chippenham.

 Youth Café provision in the Olympiad leisure centre, this has been piloted as a youth offering in the summer of 2015 and proved very popular with young people and we are now.

 Wiltshire Council has plans for Bridge Centre.

 The successful contractor Wheelscape is working to refine the design of the Skatepark ready for the submission of the planning application. The application is anticipated in November 2015.

33 Chippenham Submission

Town Bridge Buttercross

St Mary’s street Yelde Hall

Brunels Railway Arches St Andrews Church

Monkton Park joint Council Office and Police Station War memorial

34 Chippenham Submission

Chippenham‘s streets are full of old and lovely buildings which look equality attractive at night.

Photo Credits D&D Carrington – Photographers Chippenham, Chippenham Town Council and Wiltshire Council.

CORE AGENDA THEME : POLICY ENVELOPE Minimum threshold standard. A momentum of collaboration between sectors, agencies, service providers and policy-makers

SUMMARY SUPPORTING DATA

HOW IS PURPLE FLAG MINIMUM THRESHOLD MET? Please see attached annex E

Chippenham has a great number of Partnerships which strive to improve the town as a whole.

The Chippenham Vision Masterplan aims to improve Chippenham BID Chippenham as a place to live and visit. The Chippenham Vision Masterplan plan focuses specifically on the town centre and incorporates a number of the key themes and standards as set out in the Purple Flag.

Work of BID Chippenham BID is pivotal in working in partnership and bridging sectors. Chippenham BID is in receipt of 5 years annual funding of £40,000 through an SLA with Chippenham Town Council to deliver town centre events. Chippenham Connected branding is a partnership between Chippenham BID, Chippenham Town Council and Chippenham Chamber of Commerce to produce a new brand to promote Chippenham locally, nationally and……internationally.

The current governance for the Purple Flag Steering Group sits Cross cuts a number of within the Wiltshire Community Safety Partnership. The Purple Community Safety Flag Steering Group boosts a number of stake holders as Partnership Strategies – highlighted above in our Partnership. drugs and alcohol, Anti- Social Behaviour, Violent There are a number of proactive groups which operate within Crime the town and are highlighted within the current standard.

CURRENT STANDARD 35 Chippenham Submission

 Chippenham Area Board The Area Boards are a new way of working to bring local decision making back into the heart of the community. They are a formal part of Wiltshire Council that try to find solutions for local issues.

 Neighbourhood Tasking Group Meets quarterly to discuss and set neighbourhood policing priorities.

 Pubwatch The Chippenham Pubwatch regularly meets to discuss any issues which may have arisen in the last month. If any anti-social behaviour has taken place, collectively the licensees can either issue a warning letter or a temporary ban on the person/people involved. This helps keep the local pubs, clubs, restaurants and hotels clear of any trouble, leaving families to enjoy a pleasurable evening without having to worry about any possible local trouble-makers.

 Sector Tasking Police led Partnership meeting looking at Crime and Police trends.

 Chippenham Vision Board The Chippenham Vision Board was created to bring together local professional people, with a strong desire for the Chippenham Vision to succeed and a clear understanding as to why Chippenham needs to retain and enhance its position as a key sub-regional centre. The Vision Board has now produced a masterplan for the town centre that is due to become supplementary planning policy guidance.

 Swindon and Wiltshire Local Enterprise Board (LEP) The Swindon & Wiltshire LEP is a business-led public/private partnership tasked with driving economic growth in the area. Approved by the government in July, a working group drawn from leading business people was formed to start developing the operating framework.

 Wiltshire Community Safety Partnership

36 Chippenham Submission

Is an established partnership which includes members from Wiltshire Police, Wiltshire Fire and Rescue Service, the Probation Service, NHS, Police Authority and Wiltshire Council Services.

 Civic Society Its aims are to promote high standards of planning and architecture. To secure the preservation, development and improvement of features of public interest.

 Chippenham BID By obtaining Business Improvement District status, Chippenham Town Centre will work together to invest in our community, enhance our trading environment and make a real difference.

KEY ACHIEVEMENTS IN LAST THREE YEARS

 Successful establishment of the Chippenham Area Board and Chippenham Community Area Partnership.

 Implementation of ASBRAC. This is the anti-social behaviour (ASB) risk assessment conference and manages victims and offenders of ASB.

 A late night group of Pubwatch has been formed to look at late night initiatives and collaborative working.

 Chippenham BID

FUTURE IMPROVEMENTS PLANNED

 Examples of services could include:  Additional street sweeping and washing to further improve removal of chewing gum and cigarette butts.  Additional refuse collection and recycling services  Upgrading or repainting of street furniture  Deep cleansing of pavements and bins  Prompt removal of graffiti and fly posters  Increase hanging baskets or planting schemes

37 Chippenham Submission

 Improved security (warden patrols, CCTV, radio links etc.)  Improved lighting  Visitor assistance including maps and guides, especially for the visually impaired  Public transport subsidisation or extra provision  Marketing and publicity  Provision of holiday decorations and festive lighting  Improved signage

38 Chippenham Submission

Chippenham Olympic Torch Procession Street cleaning

Christmas Lights switch on Recycling

Exhibition in Neeld Hall Twice Weekly outdoor market

Photo credits: D&D Carrington – Photographers Chippenham, Chippenham Town Council and Wiltshire Council.

39 Chippenham Submission

PURPLE FLAG SELF ASSESSMENT Location: CHART Chippenham, Wiltshire

Members of Your Overnight Assessment Team Date of Overnight Self- Assessment: Mark Rippon Wiltshire Council 15th August 2015 Cllr Peter Hutton Wiltshire Council Angus McPherson PCC Street Pastors Night of the Week Chosen: Police Saturday

Members of Purple Flag Working Group Times Covered (Please tick)

 Early evening: 5-8pm

 Late evening: 8pm- 11pm

 Night: 11pm-2am

 Late night: 2-5am

40 Chippenham Submission

INTRODUCTION ITINERARY  Meeting place and refreshments location at Methodist Church  Four times two hour and fifteen minute observation tours of all main night time economy areas of the town centre followed by refreshment breaks  Three times half hour breakouts for discussion of results and observations  Final debate to highlight main findings from appraisal at 04:45

PROMINENT LOCATIONS WITHIN THE CENTRE: DESCRIPTION AND ACTIVITY PROFILE  High Street  Monkton Park  Train Station  Butter Cross  Art and cultural attractions  The Bridge

41 Chippenham Submission

EARLY EVENING 5-8PM

POTENTIAL ISSUES OBSERVATIONS

Wellbeing Cleanliness of main town center  Cleanliness & efficient clearance of Some evidence of trade waste and general litter after trade waste busy day.  Underage drinking & early evening People sitting outside enjoying sunshine at Costa, Café inebriation Nero, Rivo and Mexican.  Customer care/welcome for No evidence of either underage drinking or early evening evening clientele inebriation. No evidence of customer care/welcomes for evening clientele. The shops that were open were welcoming. Friendly atmosphere.

Movement Several car parks busy.  Convenient and secure car parking Bus shelters clean and tidy.  Well-managed bus hub or station Bus station lit and feel safe.(1/3 lights only working)  Safe, signed pedestrian routes to Pedestrian routes feel safe and well lit. the centre Town maps in main places: train station/tourist information. Train station was clean and well managed. A number of people around train and bus station and all pedestrian routes. Tourist Information open. Wayfinding and fingerposts require improvement. Good taxi provision in rank.

Appeal Some coffee shops open to 19:00, Nero and Costas.  Later opening shops Early dining – Pizza Express busy with families.  After-work socialising & early Indian Restaurant open. dining Library and Museum all open.  Active public buildings Some shoppers (with bags) heading for pubs. Some shops open in the Malls although not busy with shoppers.

42 Chippenham Submission

Place Several active public spaces Monkton Park – play area,  Active public spaces well used.  Empty, bleak shopping streets Golf Course Open Town Center has a few empty shops.

43 Chippenham Submission

LATE EVENING 8-11 PM

POTENTIAL ISSUES OBSERVATIONS

Wellbeing Lighting good in central areas. However some light flares on  Public lighting CCTV.  Queue management at No street lights Monkton Hill venues CCTV good, parking good, radio links good on whole, issue  CCTV, policing, radio links & with link to CCTV HUB. customer care No queues, but quite a few people standing outside venues on  Cleansing and trade waste pavements and into the street. Scattering of litter on some main streets – mostly food wrappers. Police visible. Families utilising the centre. Trade waste visible on pavements. Street Pastors pick up cans and bottles Good Visual Door Staff at the Venus with Door Staff, even a dog on guard at the Blackhorse Hanging baskets around the whole town but especially in this area very good and makes a good statement Strakers, Iceland and a couple of other office buildings have black iron L shape ornate hangers with their business name something we should consider is getting a number of these brackets with the business name on they looked very good and again helped compliment the street scene perhaps a tri funding approach business, bid, Town council,

Movement New Signs very good and informative.  Convenient public transport Timber St sign very faded on corner next to Library needs hubs replacing  Secure car parking Taxis numbers good and conveniently located.  Clear pedestrian links & Plenty of parking No congestion – very little traffic. visible signs Zebra crossing in high street  Management of congestion Railway Station very good Lighting better signage, from

44 Chippenham Submission

what I saw of the new footbridge this will help greatly

Appeal  Mix of ages and family types Good choice of venues. in venues and on the streets Pubs/bars live music in Butter Cross.  Choice of entertainment, Good mix of ages attending the Cause. including non- alcohol based Restaurants well attended. Good mix of restaurants on offer. Cinema busy. Mixture of ages, young and old, varied groups. new Neeld facility and the post office building and the digital notice boards

Place  Attractive outdoor spaces A number of well lit and attractive buildings  Active edges to key streets Nice outdoor spaces at pubs and restaurants throughout the and spaces town.  Use of light, floodlighting and Ellevens have lazer show colour Need to improve lighting and railings along river walk from Weatherspoons into town. Under the Brunel arches generally good lighting

45 Chippenham Submission

NIGHT 11PM – 2AM

POTENTIAL ISSUES OBSERVATIONS

Wellbeing Natural migration towards night clubs after Midnight –  Last hour/terminal hour efficient movement from the area, all be it noisy. management Street Pastors visible. (5 cans and 1 Bottle put in bin)  Visible policing Police visible (on foot and by doors of premises) and making  Street urination etc contact throughout with publicans, business owners and  Customer care, triage patrons. (Shift change at 2)  Lighting, litter, cleansing, No evidence of street urination. trade waste Some trade waste visible – some issues with litter. Bins overflowing on two occasions Subway Good numbers of people in bars. Lighting good in most areas Chickoland, cardboard boxes and general waste out on street. Litter from day time cafes. Good atmosphere. Town feels vibrant and full of energy. Palace Door staff have CCTV vests Doorstaff outside Subways check Taxi rank too

Movement Behaviour managed well outside venues and congestion for  Behaviour & congestion the most part. Although queues fairly orderly, some outside venues irresponsible behaviour crossing roads.  Taxi management and No taxi marshals required – plenty of taxis, managed well. marshalling Last bus to Swindon 00.05  Late night buses Last Bus to Bath 00.50 Last Train to Swindon 22.55  Pedestrian-vehicular conflict Last Train to Bath 01.07 on street

Appeal Most restaurants are closing  Late dining Clubs quite busy  Music and entertainment Choice of 5 takeaways all open.

46 Chippenham Submission

 Takeaways Some bars still open with live music Good night time offer of entertainment.

Place Large groups on the pavements, in front of venues appear to  Outdoor smoking areas be well managed by door staff.  Pavement/café culture Some venues have area at back but most smoking taking place on street/pavement area. Brunel Lane smoking bins provided Cafes closed now. All key buildings are still lit to enhance the feel of the town at night. Need bins by Bridge

LATE NIGHT 2AM – 5AM

POTENTIAL ISSUES OBSERVATIONS

Wellbeing Very visible Policing, any problems contained quickly and effectively. Good working relationship between Police and door staff. Constant contact with CCTV controllers. Radio link between bars works well. Good presence of street pastors in key areas. Interacting well with public. Very good team work between doormen. Takeaways have their own door staff to manage crowds and behaviour. Litter evident

47 Chippenham Submission

Whole area clear by 03:45.

Movement A number of people milling around, mostly behaviour acceptable. Excellent taxi availability taxis managed well - Marshalls not needed. Queue dispatched quickly and effectively. Road works/traffic lights a problem. No buses. Hardly any issues but regulated by the police. Litter is an issue Dominos and Chicoland very busy. People exiting the clubs dispersed quickly with minimal noise and fuss.

Appeal Observed night clubs – many in small area, takeaways close by, congestion outside. Plenty of takeaways all busy. Dominos Pizza busy, people eating outside. Lots of food and rubbish dropped. Takeaways closed 03:30-04:00.

Place Wide range of music available in different clubs. Plenty of takeaways. Later night time offer in small area – easy to manage. Vast majority 20 to 30 age range.

48 Chippenham Submission

49 Standard Below y Significantl Standard Below Met Standard Standard Ab n Outstandi Excellent/

g

ove

Core Agenda and Attributes Your Conclusions

WELLBEING. (Welcoming, Clean and Safe)

Threshold Standard. Per capita crime and anti social behaviour rates that are at least average and show an improving trend – taking both residents and visitors into account (See KPIs).

Town plan policing in operation, excellent CCTV coverage of town centre. 1 Safety. Visible, effective policing and active surveillance Pubwatch and CCTV all on the same radio channel. Partnership Mobile CCTV van, o Pubwatch, - good radio links with police control room, door staff are fully accredited and receive regular training. DPPO in place for the town centre, included within the Purple Flag area.

Street Pastors scheme up and running for 2 years – evidence success of scheme. o 2 Care. Responsible guardianship, customer care and CYO dedicated to working with youth – evidence from youth services. concern for community health Help Zones established with St John Ambulance and SWAS for peak periods i.e. New Tears Eve and special events. Est 2014. Mobile defibrillator access for, use by Street Pastors for regular patrols. OPPAPP. Safe Places in town centre to be launched 2015. Experienced accredited door staff.

Active Pubwatch, licensing enforcement, police proactive licensing team, licensing o 3 Regulation. Positive and proactive licensing and tasking meetings, Joint working with partners to produce a community plan, regulation Chippenham Bid, trading standards operations, including test purchasing.

Night toilet in the Bus and Train Station. o 4 Services. Appropriate levels of public utilities Cleansing very good, out of hours in operation, with top up service carried out by Town Council, and BID looking at areas for improvement.

Purple Flag Steering Group show cases the joint working between businesses, o 5 Partnership. The active involvement of business in Local Authority and Police to promote wellbeing and safety. Excellent Pubwatch driving up standards Scheme, High standards of management. Active community roles, Close working with Town Centre Managements. Area board, Chippenham Town Council and local Chamber of Commerce.

Chippenham Submission

A safe, clean and well managed feel to areas within the town centre. Recent o 6 Perceptions. A valid and positive presentation of the survey highlights how residents feel – positive feedback, see attached. area to customers

Standard Below y Significantl Standard Below Met Standard Standard Above ng Outstandi Exc

ellent/

Core Agenda and Attributes Your Conclusions

MOVEMENT (A Secure Pattern of Arrival, Circulation and Departure)

Threshold standard: Some form of appropriate late- night public transport provision (See KPIs).

Bus provision until 00.50 to Bath and 00.05 till Swindon. A number of taxis o 1 Public Transport. Safe, affordable, well-managed late operate in the area and late night private hire. Trains finish at 01.07 to Bath and night public transport 22.55 to Swindon. Easy access in and out of the tow. Local firm planning to promote pre-booked service. Easy to cycle into and around, good provision for bike parking. Sustrans national cycle route runs through town.

Secure well lit late night parking in the centre of Chippenham. o 2 Car Parking. An appropriate provision of secure late A number of car parks all monitored by CCTV. night car parking

Well lit, clean and safe pedestrian links. Well covered by CCTV. o 3 Pedestrian Routes. Clear, safe and convenient links within the centre and homewards

Managed well by Taxis and Door Staff and supported by Street Pastors and Taxi o 4 Crowd Management. Measures to deal with Marshalls at peak periods., overcrowding, congestion and conflict between those on foot and moving vehicles

Maps available at Tourist Information, new digital information monitors to be o 5 Information. Provision of practical information and installed in and around town centre, funding secured, autumn 2015.

51 Chippenham Submission

guidance to town centre users

Booking facility available, Pubwatch to look at dispersal policy o 6 Partnership. Business and operator commitment and managed effectively by door staff, police, street pastors and taxis. participation Help Zone in place for peek events a longer term plan to feature in the accreditation. Good Partnership Arrangements.

Standard Below y Significantl Standard Below Met Standard Standard Above g Outstand’ Excellent/

Core Agenda and Attributes Your Conclusions

APPEAL (A Vibrant Choice and a Rich Mix of Entertainment and Activity)

Threshold standard. An evening and late night offer that is broader than youth-oriented and alcohol-based activity (See KPIs).

Good choice of restaurants for families, couples and group outings. o 1 Food and Dining. A choice of eating venues and a Diverse range of cuisine available including ethnic specialism’s. commitment to good food Excellent range of coffee and tea shops. New businesses being attracted to Chippenham – four new restaurants have recently opened in the last year, increasing options available. Well managed licensed premises, food and drinks catering for all budgets. o 2 Pubs and Bars. Well-managed venues, to meet varied Quite a number of pubs with gardens. tastes, and offering more than just alcoholic beverages Chippenham pubs particularly welcoming of families with children.

The Cause, Neeld Hall and Pubs offering a range of entertainment including live o 3 Late Night Venues. A late-night offer that complements bands and Comedy Club. Also Bar 11, Brunel and new Night Club opening during the diverse appeal of the centre as a whole 2015.

A number of tea and coffee shops open until 7pm, some shops opening until 7pm o 4 Early Evening Activity. An active early evening period, in the town centre. Par three Golf Course in the town centre open till dusk. including late-opening shops Olympiad Leisure centre, offering a multitude of sporting and leisure activities.

52 Chippenham Submission

Well established Library. Themed evenings at Yelde Hall. Library, History centre, Neeld Hall, museums, leisure facilities, open to public at O 5 Public Buildings. Creative and imaginative use of various times. public/civic buildings in the evening and at night

Cinema, Neeld Hall, The Cause, museum, all open to the public and offer a wide o 6 Arts and Culture. A vibrant, inclusive arts and cultural range of events. scene All situated within the town centre area. Also have a local Beer, Folk and River Festival organisation who deliver activities throughout the year. Also River bank Studio dedicated youth space situated lower level of Olympiad.

Standard Below y Significantl Standard Below Met Standard Standard Above g Outstand’ Excellent/

Core Agenda and Attributes Your Conclusions

PLACE (A Stimulating Destination and a Vital Place)

Threshold standard. A diversity of land uses. A convenient and attractive destination at night (See KPIs).

Compact town centre, easy to walk around, good lighting, natural progression O 1 Location. Appropriate location, clustering and capacity from one part of town to another as the evening progresses. of venue types Centralised for better use of resources – Street Pastors, Police, taxis, mobile CCTV.

Venues used day and night – evidence usage and activities. O 2 Diversity. A successful balance of uses and brands Very wide range of arts and cultural events throughout the year with something for everybody.

Clear routes. o 3 Clarity. Well-designed links and visible signs Good tourist information, including new digital information boards to be installed 2015 in and around town centre. Need evidenced from provisional overnight assessment.

Good use of lighting features on buildings including Brunel Railway Arches and o 4 Animation. Attractive, well-used public places, active River route.

53 Chippenham Submission

streets and building frontages Good street lighting.

Good use of lighting in the town. O 5 Design. Thoughtful and imaginative design for the night Find out what celebration Brunel Bridge illuminated for. Varity of local landmarks highlighted with light, i.e. St Andrews Spire etc.

River Avon flowing directly through town centre. O 6 Identity. The appropriate use of natural and built Mainline rail link running to London in Town. features to reinforce appeal Monkton Park and John Coles Parks are open for use. Several activities in each area for all ages. Buttercross and Town Bridge used for Community Events.

Standard Below y Significantl Standard Below Met Standard Standard Above g Outstand’ Excellent/

Core Agenda and Attributes Your Conclusions

THE POLICY ENVELOPE. (A Clear Aim and a Common Purpose)

Threshold Standard. A momentum of collaboration between sectors, agencies, service providers and policy- makers (See KPIs).

Community Safety Partnership Tactical Assessment. o 1 Data. A sound statistical base for policy-making and Chap survey and results. action Minor Injury unit based at Chippenham Community Hospital. ASB and Crime data available regularly from Police and Wiltshire Council Data Analysts. Currently looking at how to link this in with other organisations. Clear action plan based on evidence.

Community Plans. o 2 Strategy. Positive strategic objectives and targets Cross cuts a number of Community Safety Partnership strategies – drugs and alcohol, ASB, Violent Crime. Dedicated Community Safety Group, looking at LNE & safety. Pubwatch. Chamber of Commerce. Arts. Civic Society.

54 Chippenham Submission

Endorsement from Wiltshire ASB Strategy Group, affiliated with the Chippenham o 3 Coordination. Public policy coordination and focus Area Board, Neighbourhood Tasking Group, Pubwatch and Federation of Small Businesses. Chippenham BID Communications Strategy produced and Q & A sent to Councillors, Business Community and media.

Chippenham Community Safety Group is committed to providing a safe night time o 4 Leadership. Clear responsibilities for policy and action economy for Chippenham and has a wide variety of partners that attend. The CSG has promoted and supported a number of schemes that have been delivered such as, Street Pastors, Radio Links, Mobile CCTV van, high viz jackets for door staff. Support by Wiltshire Community Safety Partnership and other key organisations.

Fantastic engagement from public and private sector. o 5 Partnership. Multi-sector endorsement and commitment A collaborative working group set up bringing together all interested parties.

Work with local residents to address any concerns and to ascertain what they o 6 Community. A dialogue with consumers and residents would like to see from this accreditation. Working with key partners and businesses.

55 Chippenham Submission

PURPLE FLAG SUMMARY CHART

Standard Below Significantly Standard Below Met Standard Standard Above Outstanding Excellent/

Ref Purple Flag Core Agenda

O 1 Wellbeing. Welcoming, Clean and Safe

O 2 Movement A Secure Pattern of Arrival, Circulation and Departure

O 3 A Broad Appeal A Vibrant Choice and a Rich Mix

O 4 Place A Stimulating Destination and a vital Place

O P Policy Envelope. A Clear Aim and a Common Purpose

56 Chippenham Submission

Purple Flag Initiative – Chippenham Town Centre IMPLEMENTATION PLAN FOR:

Year Plan is for: 2015 Date last Date Written: Sep 2015 001 edited/version: Purple Flag Steering Written/Owned By: Edited by: Mark Rippon Group Theme: Night time economy Lead Agency: Wiltshire Council

Desired Outcomes:  To support the short, medium and long term actions of the Purple Flag Steering Group  To help achieve the accreditation and to support longer term initiatives within Chippenham Town centre  To establish and sustain a long standing partnership group, specifically focussed on the early evening and night time economy

57 Chippenham Submission

Short Term Initiatives – Implementation due in 3 months or less No. Actions to be Lead Completion Measurable Progress Report Cost taken Agency/Rela Date Outcomes ted Groups and Plans 1 CCTV Van Area Board March 2015 Currently attended Regular updates from Police to Area Board £28,000 two boxing events and CSG and available during summer for high profile outdoor events 2 BID Town Council December Outcomes defined Updates to Business Users, Town Council 2014 by Levy payers and Area Board.

3 Multi-agency Licensing Every quarter See Licensing Police and Licensing Officers will be visiting Officer time licensing visits Tasking Group licensed premises to ensure they are complying with regulations in the forthcoming months. 4 Litter and Environmental Ongoing Reduction in visible Reviews Schedule. Officer time detritus Health, Town street litter Encourage businesses to clean up at close of schedule Council & BID day. Possible extra top up cleaning provided by BID.

58 Chippenham Submission

Medium Term Initiatives – Implementation due in 3 – 12 months. No. Actions to Lead Date Measurable Progress Report Cost be taken Agency/Related Outcomes Groups and Plans

4 Digital Chippenham December Visitors survey £10,000 for media screens. Allocated from £10,000 Media Town Council. 2015 2014/15 town council budget. Schemes

5 River bank Local Youth April – Numbers using the Regular reports to LYN and area board. £5,000 studio Network. December facility, revenue service 2015 generated. upgrades

6 Safe A & E staff, Launched April Improve partner A multifunctional facility offering respite to Cost to be Spaces Pubwatch, 2015. communications. people on an evening out, Police, Street confirmed Wiltshire Police Reduce A & E Pastors and A & E staff would have access to admissions the building and it could act as a minor triage Reduce custody service as well as a place for statement taking admissions. and general advice. Consider Safe and Sound?

Long Term 12 months plus No. Actions to Lead Milestone Measurable Progress Report Cost be taken Agency/Related delivery dates Outcomes Groups and Plans

59 Chippenham Submission

7 Pedestrian Wiltshire Council Ongoing To be confirmed Business case to be sent to the Area Board. Cost to be only area Highways Meeting to take place with Highways. confirmed High Street

60 Chippenham Submission

Chippenham Purple Flag Zone

61 Chippenham Submission

62