2017 Series Overview About Andersen Promotions About Andersen Promotions

Andersen Promotions has long enjoyed success in junior formula car racing.

Owned by Dan Andersen, the company operates the USF2000, Pro and championships, ensuring control of all three development series that comprise INDYCAR’s official path to the Verizon IndyCar Series, the Mazda Presented by Cooper Tires.

Under its guidance, all three series have experienced consistent growth – media, promotion, car count and more.

Andersen has owned multiple race teams in karting, Pro Mazda and Indy Lights, and currently operates Andersen RacePark – a karting and formula car test facility in Palmetto, Florida.

Cooper Tires USF2000 Powered by Mazda Cooper Tires USF2000 Championship Powered By Mazda 2 Meet the Machine – The USF-17 About Andersen Promotions

• The USF-17 race car will debut for the 2017 USF2000 season • High-performance Cooper tires

• Constructed by renowned race car builder, Tatuus • American Racing aluminum wheels

• Carbon tub and crash structure • Performance Friction brakes

• Mazda 2.0 litre engine, producing 175 HP • Rolling chassis priced at $54,800

• Cosworth electronics and data logger • The Tatuus USF-17 will serve as the base car for the PM-18 to help control operational costs • Paddle shift, sequential six speed gearbox

Cooper Tires USF2000 Powered by Mazda Cooper Tires USF2000 Championship Powered By Mazda 3 About the Series About Andersen Promotions

• New USF-17 race car makes its debut in 2017

• Series is first step on INDYCAR’s official driver development system, the Mazda Road to Indy Presented by Cooper Tires

• Champion receives scholarship valued at nearly $400,000 to advance to Pro Mazda championship in 2018

• Series competes on same tracks and weekends as the Verizon IndyCar Series

• Circuits include Streets of St. Petersburg, , Indianapolis Motor Speedway (road course), , , Streets of Toronto, Mid-Ohio Sports Car Course and Watkins Glen International

• Eight event, 14-race schedule provides exceptional value for teams, drivers and sponsors

• Event and year-end prize packages of over $500,000

Cooper Tires USF2000 Powered by Mazda Cooper Tires USF2000 Championship Powered By Mazda 4 About the Series About Andersen Promotions

• Drivers receive nearly three hours of track time on each race weekend

• Testing rules allow maximum seat time for drivers

• Drivers receive access to professional media, marketing and social media training throughout the season

• Access to Verizon IndyCar Series teams and drivers via collaborative programs

• Fan interaction at every event with series autograph sessions and fan Q&A’s

• Access to series driver coach on all event weekends

• Unique driver cash awards such as the Tilton Hard Charger Award, Hi-Tide Kids on Track Spirit Award and Royal Purple “Slickest Pass” Award

Cooper Tires USF2000 Powered by Mazda Cooper Tires USF2000 Championship Powered By Mazda 5 Mazda Road to Indy Presented by Cooper Tires About Andersen Promotions

Launched in 2010, the Mazda Road to Indy Presented by Cooper Tires is the official driver development program of the Verizon IndyCar Series and Indianapolis 500.

• Drivers in USF2000, Pro Mazda and Indy Lights compete for scholarships valued at over $2,000,000 to advance their racing careers

• Only program of its kind in worldwide motorsports

• Since 2010, nearly 25 drivers have utilized the Mazda Road to Indy program to advance to the Indianapolis 500 alone

• Drivers such as , Gabby Chaves and Josef Newgarden have all benefited from champion’s scholarships that elevated them to the Verizon IndyCar Series and Indianapolis 500

• In 2016, over $3.6M in scholarships and awards were on offer to assist drivers in progressing to the pinnacle of the sport

Cooper Tires USF2000 Powered by Mazda Cooper Tires USF2000 Championship Powered By Mazda 6 Mazda Road to Indy Presented by Cooper Tires About Andersen Promotions

Scholarship Value 2016 Champion

$1,000,000 Guaranteed three (3) Ed Jones Verizon IndyCar Series races including Indianapolis 500

Scholarship package Aaron Telitz totaling $790,300 to advance to Indy Lights

Scholarship package Anthony Martin totaling $363,850 to advance to Pro Mazda

Cooper Tires USF2000 Powered by Mazda Cooper Tires USF2000 Championship Powered By Mazda 7 Key Demographics About Andersen Promotions

32 million avid IndyCar fans in the US (identifying 7 and above on a 10 pt. scale) IndyCar fans are young, slightly more male, and more likely to be employed than the US population

Age Average Household Income Gender

Female

REPUCOM | TURNKEY | NIELSEN | SCARBOROUGH

Cooper Tires USF2000 Powered by Mazda Cooper Tires USF2000 Championship Powered By Mazda 8 Key Demographics About Andersen Promotions

103M INDYCAR Fans Trailing only the “Big 4” and NASCAR (identifying 2 and above on a 10 pt. scale)

Motorsports Other Sports

REPUCOM | TURNKEY | NIELSEN | SCARBOROUGH Fan = 2-10 on Fan Avidity Scale of 0-10; Fan sizing based on 245M Adults 18+

Cooper Tires USF2000 Powered by Mazda Cooper Tires USF2000 Championship Powered By Mazda 9 Key Demographics About Andersen Promotions

INDYCAR FANS ARE IMPACTED BY SPONSORSHIP IndyCar Fans, after seeing a sponsorship/when a brand sponsors within IndyCar: +26% +48% +45% MORE LIKELY MORE LIKELY MORE LIKELY to have “purchased the brands product(s)” to strongly consider a brand’s product to be very loyal to the brand that sponsors their team/driver +40% +30% +27% MORE LIKELY MORE LIKELY MORE LIKELY to have connected with the brand/company to research/look at review of the brand to have visited the website of the on social media company/brand

*more likely in reference to the average US population* REPUCOM | TURNKEY | NIELSEN | SCARBOROUGH

Cooper Tires USF2000 Powered by Mazda Cooper Tires USF2000 Championship Powered By Mazda 10 Series Comparison About Andersen Promotions

Engine: Mazda 2.0 L MZR Engine: 2.0 L, naturally aspirated Engine: 2.0 L, Honda K20 C1

Horsepower: 175 base HP Horsepower: 210 base HP Horsepower: 158 base HP

Track-time (per event): 150 minutes Track-time (per event): 180 minutes Track-time (per event): 130 minutes

Events: With Verizon IndyCar Series Events: Mix of shared and stand-alone Events: With SCCA, Trans-Am and World Challenge

Events/Races: Eight (8) events/14 races Events/Races: Seven (7) events/15 races Events/Races: Five (5) events/10 Races

Est. Season Budget: $250,000 Est. Season Budget: $450,000 Est. Season Budget: $130,000

Prizes/Scholarships: $500,000+ (Advance to Pro Mazda) Prizes/Scholarships: None Prizes/Scholarships: Points prize fund/No scholarship

Cooper Tires USF2000 Powered by Mazda Cooper Tires USF2000 Championship Powered By Mazda 11 Series Marketing and Public Relations About Andersen Promotions

The USF2000 Championship offers a unique marketing platform aimed at providing drivers, teams and partners with the ROI they’re seeking:

o RoadtoIndy.TV o Behind-the-scenes look at drivers and teams in the Mazda Road to Indy o Exclusive content not shown anywhere else o Features and studio recaps of the latest news on drivers, teams and partners o Live studio shows o Live streaming at race events o Social media campaign highlighted by over 168,000 followers on Facebook

o IndyCar.com o Full Mazda Road to Indy sub-section o Latest series, driver and team news o Full driver profiles o Social media support on INDYCAR Twitter and Facebook o Live streaming of all on-track sessions

o RACER Magazine campaign Official Partner o Full Mazda Road to Indy sub-section o Advertorials about each series throughout the season o Expanded editorial content and driver spotlights o Post-race driver videos

Cooper Tires USF2000 Powered by Mazda Cooper Tires USF2000 Championship Powered By Mazda 12 Series Marketing and Public Relations About Andersen Promotions

o Partner Activation and Promotion o Personal meetings with series partners Mazda and Cooper Tires to assist in both partner and driver initiatives o Cooper Tires/Mazda social media initiative o Hashtag contest involving drivers and teams o Generated 101 million impressions on Twitter between March 1st and September 1st and 7.1 million impressions on Instagram o Cooper Tires collectible driver “baseball” cards given free to fans

o Series Promotion o Dedicated series website featuring series and team/driver news as well as full driver bios o In-depth pre-event and post-race press releases and driver/team performance charts o Comprehensive media and spotter guides o Coordination of driver interviews, autograph sessions, media lunches, press conferences and appearances including activities such as driver Q&A’s at the INDYCAR Fan Village during events o Full social media platform on Facebook and Twitter highlighting driver and team announcements, race weekend updates, series announcements and details on driver appearances o Driver interviews on NBCSN Indy Lights race broadcasts o Driver interviews on IMS Radio Network broadcasts which air on Sirius XM Satellite Radio, indycar.com, indycarradio.com and the INDYCAR app from Verizon o My Mazda Road to Indy driver spotlight features

Cooper Tires USF2000 Powered by Mazda Cooper Tires USF2000 Championship Powered By Mazda 13 Road to Indy TV and Social Media About Andersen Promotions

Road to Indy TV was launched prior to the 2014 season. Not only does the program take viewers behind the scenes of the USF2000 series and entire Mazda Road to Indy program, it’s also supported by a full compliment of social media outreach including a dedicated Road to Indy TV App.

In 2016, the Mazda Road to Indy became the first American racing series with a dedicated broadcast channel on demand. The channel is currently available on Apple TV, Amazon Fire and Roku with additional outlets to be added in 2017.

o Facebook: 168,436 Likes o Twitter: 4,059 Followers o YouTube: Over 100,000 minutes of RoadtoIndy.TV content viewed

Additionally, Road to Indy TV overall content has grown exponentially since its start:

o 102 Million total impressions across Road to Indy TV website, social media and o mobile o Over 60 Million impressions across Road to Indy TV social media platforms alone o 48 million Facebook impressions o 12 million Twitter impressions o Audience retention growth of 100% over last season o 918,000 page views of the Road to Indy TV Mobile App o RTI TV content 1 million + minutes watched on YouTube

Cooper Tires USF2000 Powered by Mazda Cooper Tires USF2000 Championship Powered By Mazda 14 VIP Programs About Andersen Promotions

Andersen Promotions is pleased to offer guests a VIP at-track experience they can’t receive anywhere else. As a participant in the series, including drivers and teams, this unique package is available at a special rate.

o Entertain clients and employees with access you won’t find anywhere else

o Enjoy a beverage and a snack while watching the on-track action in the Mazda Road to Indy trackside hospitality area

o Paddock tours, pace car rides, gift bags and driver meet-and-greets and dinners are just some of the special experiences

o Upgrade the experience with a trackside suite, complete with full catering

o Immerse your guests in the experience - wave the green flag, give the command to fire engines and present trophies

o Network with other VIP guests

o Andersen Promotions offers complete turn-key and affordable hospitality packages for two guests to 200+

Cooper Tires USF2000 Powered by Mazda Cooper Tires USF2000 Championship Powered By Mazda 15 2017 Schedule About Andersen Promotions

Cooper Tires USF2000 Powered by Mazda Cooper Tires USF2000 Championship Powered By Mazda 16 Series Partners About Andersen Promotions

Cooper Tires USF2000 Powered by Mazda Cooper Tires USF2000 Championship Powered By Mazda 17