Four Stars in the “karriere” Test for the MBS Bachelor’s Program In the first extensive examination of the Bachelor’s study courses in , analysts above all are interested in the employability of graduates within companies

The newspaper “karriere” and the “Arbeits- ular received the top ratings in the cate- kreis Personal Marketing” (Committee of gories of Internationality and Practice Personnel Marketing) have compared the Orientation. quality of different Bachelor’s courses in Germany together with the Center for 125 courses of study were examined all Higher Education Development (CHE). The over Germany with business studies as a appraisers paid particular attention to the major. The outcomes worth mentioning “employability” of graduates. include the good results of the universities of applied sciences compared to the poor In the view of the appraisers, only 20 per- scoring of traditional universities. The cent of study courses meet the standards appraisers judged the programs with set for graduates in their occupational regard to the criteria of Methodical Exper- lives. The Bachelor’s program at the tise, Social Competence, Practice Orien- was mentioned tation and Internationality. Only the by the “karriere” editorial office as a posi- programs assessed with four or five stars tive example and received an overall rating meet the requirements regarding the of four out of five possible stars. The procuring of key qualifications for the job Bachelor’s study course at MBS in partic- according to the estimate of the appraisers.

News | Fall Semester 2007

New Seal of Approval: FIBAA Accreditation for All Academic Programs

The academic programs at the Munich the courses of study at the Munich Busi- Business School have experienced anoth- ness School receive an internationally er revaluation. As of June 1, 2007 the most important seal of approval, which reflects important certification agency in Germany, the high standards for universities with the Foundation for International Business reference to their study offering. Administration Accreditation (FIBAA), has issued accreditation for all programs at With this, the Munich Business School MBS. This applies to both full-time study confirms its role as a pioneer in the area of with Bachelor’s and Master’s degrees and quality assurance within the academic the part-time MBA program. landscape. It took on this role in 1999 as the first in who The contents and structures of the differ- received the state recognition by the ent programs were closely examined with course of the several-month accreditation Bavarian State Ministry of Sciences as the regard to their academic quality in the process at the FIBAA. With accreditation, first private university overall.

1 A new dimension Summer School Innovation Management Together with the Management Forum Starnberg, MBS organizes a seminar with top-class speakers

From August 20th – 24th the Munich Tom Groth Business School is organizing the first Chief Visioneer Sun Microsystems, Inc. Summer School Innovation Management Thomas Jungmann at Berg am Starnberger See together with Director Innovation Management, the Management Forum Starnberg. At the Henkel KGaA The transition from the German center of this cooperation event are all ele- Alexander Grots “Diplom” to Bachelor’s and Master’s ments needed for successful innovation Location Head, Ideo GmbH degrees enables us to view the paths management at companies: from the gen- of our graduates from a different eration and assessment of ideas as well as The five-day seminar, at which examples perspective. After the “Diplom”, nearly prototyping and control of innovations to from the companies of the speakers and all former students went straight into the questions of an innovation-friendly cases from companies such as 3M, ebay, their careers. We measure our success corporate culture. Gore and Oticon are analyzed, is extended in how our graduates have proven their with an interesting evening program. A visit worth at their companies, as well as The speakers included Prof. Jörg of the O2-Lounge in Munich and an in the income and development Saatkamp, Prof. Frank Seger and Harald exchange with innovation managers of a prospects our former students have Ostermann from the Munich Business telecommunications company are planned been able to achieve. School as well as several successful inno- in the course of the program. vation managers from international com- The multitude of chosen paths is now panies, including: greater, particularly among Bachelor’s degree holders. Some go straight to companies, while others would rather continue studying (at MBS or another MBA students back from Singapur university) and aim for a Master’s degree. It is precisely this option which The participants of the MBA program are India and Japan, the economy in Singa- also entails a new measure for success. excited after returning from their stay at pore was naturally a focal point as well. Management University. The “An absolute advantage of this program” is We therefore take great interest in students were able to feel the effect of this how MBA student Ann-Kathrin Hederer finding out which universities attract university directly, which with massive summarized her impressions of the fasci- our graduates. We are also pleased to state support has become an attraction for nating trip. The study week in Singapore is, see that a degree at MBS is opening the best economists in the world. In addi- like the stay at SDA Bocconi in , a international doors, for example to the tion to lecturers who have received their solid component of the MBA program at University of Bocconi in Milan, the doctorates at Princeton or Stanford, it was the Munich Business School. University St. Gallen or the London Augustine Tan, former School of Economics. It’s good to office manager of the know that we will also live up to the Premier Minister Lee new measure for success. Kuan Yew and long-time Chairman of the parlia- Kind regards, mentary commission for finance, trade and indus- try, who gave the guests from Munich an exten- sive overview of the Prof. Dr. Stefan Baldi economy in Asia and its Dean most important players. In addition to ,

2 Journalists Choose MBS Lecturer Jan Runau Cooperation with US University Makes a Double Degree Possible as the Spokesperson of the Year for Master’s Students at MBS

In the ranking, 150 business journalists The Munich Business School has assess the work of communications heads made an agreement on a double Mas- of the 100 most important German compa- ter’s degree with Florida International nies. Some of the criteria include the pro- University in . This allows stu- fessionalism in interaction with journalists, the level of information, the knowledge of the needs of media representatives and networking within the company.

The long-term adidas spokesperson has shared his experience with Munich Busi- ness School students as a PR manager Jan Runau, communications chief of the since the beginning of the year. Together adidas group and lecturer for communica- with PR consultant Martin Fiedler, he tions management at the Munich Business teaches communications management at dents in the full-time Master’s program School, was chosen by German business MBS. In addition to case studies and prac- to acquire both an academic degree at journalists as the Spokesperson of the tical exercises (for example the preparation MBS and a Master’s in International Year 2007. In the annual ranking by the and realization of a press conference), the Business from Florida International “Wirtschaftsjournalist” sector magazine, focal point of the course by the two PR University. The study program is then Runau took first place ahead of the previ- specialists is the transfer of knowledge on extended from 20 to 24 months, two ous year’s winner Peter Pietsch from Com- topics such as stakeholder communica- semesters of which are attended in merzbank as well as Bayer spokesperson tion, media relations, crisis communication Miami. The academic degree in the US Heiner Springer. and internal communication. also offers the possibility to receive a one-year work permit for the US direct- ly following study. Aside from HHL New MBS Offering for Health Care Managers Leipzig, MBS is the only German part- ner of Florida International University. The Munich Business School is expanding its offering with a part-time MBA in Health Care Management MBS Lecturer publishes book about The new MBA offering by the Munich Busi- e-Health Technologies and Medical “Employee Relationship Management” ness School refers to executive staff from IT-Systems. The program’s contents are the field of health care. Starting in spring based on the results of a market field ERM is the concept with which Walde- 2008, students will be able to earn a analysis, which has significantly clarified mar Stotz, MBA, lecturer and coordi- degree from MBS in Health Care Manage- the need for the respective specialists nator for company contacts at MBS ment over two years while working. at healthcare companies. Program lectur- sees a suitable way for companies to ers are both experienced professionals win over and develop dedicated and Participants deal with both general busi- from different areas of healthcare and efficient employees. In his book, ness topics such as strategic manage- professors of the Munich Business recently published by the Oldenbourg ment, finance and accounting or opera- School as well as other universities. A publishing house, the author analyzes tions management and with the enhance- stay abroad in the US is integrated into the widespread shortfalls of compa- ment of their personal skills. Moreover, the program as an additional international nies in their interaction with employees the course of study includes specific component. as “human capital” and makes his modules and courses such as Health proposals for human resource devel- Care Systems, Health Insurance Manage- opers which have to exist for their ment, Hospital Management, Pharma- companies in the competition for the ceutical and Pharma Management, best employees.

3 A Look Back… Glamour, Money and Big Hearts The discussion event “The Return of With their social projects, MBS students are showing a sense of the Samurai”, the title of which was economic responsibility and providing assistance for the needy taken from the book of the same name by MBS lecturer and EU diplomat Albrecht Rothacher, gave some inter- “I am really very impressed” – The seven Donations for a social purpose were also esting glimpses into Japanese eco- students of the Munich Business School, collected here: a total amount of more than nomic life. The author stepped up for who had organized the gala event to bene- EUR 12,000 is being used for the renova- an exciting discussion with Asia fit the “Heart for Heart – Foundation for tion of a football pitch in Hasenbergl. This experts such as company consultant Life!”, were surely pleased with the project has also found a prominent sup- Dr. Andreas Moerke, who lives in appraisal of their work by Bavarian Minis- porter: the organizers, including former Japan, and the Chairman of the Con- ter for Scientific Affairs, Thomas Goppel. “Bayern München” pro and MBS student federation of Restructuring, Reorgani- Christian Nerlinger, were able to win over zation and Interim Management DFB (German Football Association) sports (Bundesvereinigung Restrukturierung, director Matthias Sammer for a visit to the Sanierung und Interimmanagement), tournament – and of course a donation. Eugen Angster. The comparisons that Angster was able to draw through his However, not all social projects by MBS long-term position in both China and students were aimed at collecting cash for Japan particularly gave visitors several certain purposes with the help of public valuable and practical indications of awareness. A significant number of activi- similarities, but above all differences in ties took place beyond the cameras and interactions with business representa- spotlight. The dedication of the students, tives from the two Asian nations. Dr. Thomas Goppel and the MBS-team for example for the children of the Munich of the “Herz für Herz-Gala Institute for the Blind (Blindeninstitut The visitors from China, who were However, no less important for the organ- München), included the organization of a accompanied by professors of the elite izers of the event at the Four Seasons Christmas party and a Carnival party, a French college École nationale d’ad- Hotel was what came out below the line: game day, collective autumn walks and a ministration (ENA), came to the Munich the MBS students ultimately collected EUR cruise on the Starnberger See. Business School from the Chinese 24,000 from the guests of their impressive National School of Administration gala and allocated the money for the treat- (CNSA). In the scope of a stay in ment of children with cardiac problems in Europe, which also continued on to Vietnam. Cambridge and , the teachers from China’s most important administrative university wanted to deal with different techniques in the transfer of knowledge.

Matthias Sammer at the “Play Soccer – get together”-event

There have also been joint student under- takings with the residents of the Alfons- The MBS-team of “Play Soccer – get together” Hoffmann Haus, a nursing home in Munich, which have yielded very intensive personal The professors of MBS were sought out With 32 teams, the “Play soccer – get connections. These connections, for exam- by the leading ENA to familiarize the together” indoor soccer tournament was ple with Horizont e.V., an initiative for the Chinese guests above all with the kicked off somewhat less glamorously, support of homeless children and their practice-related teaching methods of though with dedication, engagement, win- mothers, are certainly maintained longer the Munich Business School, particu- ners and losers. than for the length of a social project. larly case studies and business games, in an all-day presentation.

4 Network – Entrepreneurs from MBS A Look Ahead…

Seek Employees at MBS 6th semester students have planned an MBS Symposium titled “Top Sport Getting access to a career is no problem for sidering MBS students who could work on and Business – Successfully Learning most MBS graduates. Nor was it for Sophie one marketing topic or another. Directly from One Another” for October 19, Bittersohl, who like many other students after graduating in the past year, he found- 2007. The Bavarian Minister for Eco- got to know her future employer during her ed the company solpuri (www.solpuri.com) nomic Affairs Erwin Huber is the studies. The special thing about her career together with a partner. After he had actu- patron of the event. entry: her employer, the company usedsoft ally decided against continuing his family (www.usedsoft.com), was founded at the tradition of manufacturing outdoor furni- end of 2003 by MBS graduate Thomas ture, he again got a taste for it while work- Huth. It was not a coincidence that Sophie ing on his degree. As such, he developed the concept in his thesis together with the business plan for the manufacture and sale of high-quality outdoor furniture. He began with its implementation immediate- ly thereafter. The establishment work of a founder followed with eight trips to Asia and 80,000 kilometers in the car. Since last summer he has slept no more than Working Alumni-Network: thirty times in his own bed in Munich, Sophie Bittersohl and Thomas Huth claims Florian Mesch, though “it was Erwin Huber Bavarian Minister for Economic Affairs Bittersohl was hired at the company of a precisely the right decision, and it has founder from MBS. Thomas Huth, who been worth it”. The concept earmarks lectures and himself received his diploma at MBS in workshops at which former competitive 1999, also works here as a lecturer and Moritz Keller gained this founding experi- athletes, sports managers, scholars teaches in the field of company formation ence long ago, although he will only finish and company managers come together and business planning. The contact and his studies this year. His mail-order busi- for talks with one another as well as the appraisal emerged through the cours- ness Keller Sports (www.keller-sports.de), with the participating students of sever- es. Sophie Bittersohl began at usedsoft which specializes in all types of tennis al universities. after graduating in the past year; she has equipment, has been in business since The details of the program are avail- been establishing usedsoft’s business, 2004. Together with his brother Jakob, he able at www.munich-business-school.de trade with used software licenses, in began in the basement of their parents’ and the number of participants is limited Switzerland since March. house in Gräfelfing. 10,000 customers to 200. have now ordered from the brothers, who according to estimates by “tennis maga- zine” represent the fastest growing tennis Prior to that, the second edition of the shipper in Germany. Now all major com- Alumni Homecoming will begin on panies can be found in the range of the September 29, 2007. As with its online shop. adidas has also been on premiere in summer 2005, the evening board since July, as Moritz Keller had will include a festive event. previously taken the opportunity to approach Jan Runau. Runau is the communications head of the sports Moreover, it’s worth taking a look from outfitter and works as a lecturer at MBS. time to time at the event announce- Christof Schulte, Florian Mesch When Moritz has finished studying, his ments at the MBS website. This is Florian Mesch is not yet to the point where brother Jakob will begin. He has already where the final dates for benefit events he could hire graduates from MBS as fixed signed up for the Bachelor program at by students among other things can be employees. However, he is already con- MBS… found: www.munich-business-school.de

5 A Word from the MBS Granada Tokio Student Representatives As pioneers, Ulrike Haidenthaller and I “The Japanese are really very different” was ventured to new frontiers in . We had the most accurate description found in sought out something special for our first diverse European Cultural Management lec- semester abroad: the “Universidad de tures. But also different than we believe the Granada” in beautiful Andalusia. In addi- stereotype to be. tion to its gorgeous location at the foot of the Sierra Nevada mountains and the famous Alhambra, Granada, being Spain’s largest student town, had even more to Dear friends of MBS, offer. The Arabic old town “Albaizín”, with its tearooms and gypsy stores remind me These days everyone knows that inter- of the city’s Moorish past, and the supply nationality in the course of globaliza- of tapas in the city’s countless number tion has become ever more important of eateries is just about never-ending. for the economy – and thus for univer- Granada as a city is very clearly laid out sity graduates as well! At MBS, this with its 280,000 residents, and its location includes the international orientation of in the middle of Andalusia is an ideal start- the study courses already seen from ing point for getaways to the sea or to In the course of my second semester the start as well as the stays abroad Seville, Cordoba, Gibraltar, etc. abroad, I was able to study at Sophia solidly integrated into the study University in the world’s largest city. A programs. As a student representa- beautiful and practical campus rises above tive, we are especially pleased by the northern-central Tokyo and a truly interna- fact that the global offering for a tional mix of students became involved in semester abroad is constantly growing a never before seen number of initiatives! and we are likewise pleased that The student offering was multifaceted and, Munich Business School students are through instructors from Tokyo companies eagerly welcomed as guests at univer- and diverse case studies, extremely prac- sities in other countries. Far beyond tice-oriented. The acquaintances were no the partnerships, this always brings less international. With Frenchmen, Mexi- students to new regions. As pioneers cans, Brazilians, Americans, Koreans, among the students, they discover We quickly noticed that we were not the Chinese and of course Japanese, students new countries, cultures and education- only exchange students in Granada; there frequently went to “Isakaya” after the lec- al institutions and thus even indirectly were “Erasmus” students from every coun- tures, where they exchanged stories from become involved in the expansion of try to be seen everywhere and the universi- all over the world amidst the heavy smoke, the global network of MBS. Get ty’s offering for the many guest students noise and beer. inspired by some of the impressions was more than substantial. However, there from the widest variety of countries. was also plenty of contact with locals. The As mentioned, the Japanese themselves We hope you enjoy dreaming of far university assigned a tutor for every Eras- are always very polite and friendly. In any away cultures! mus student. Our “José” fortunately helped event, being a “Gaijin” (foreigner) is a kind us choose our courses, find a place to stay, of bonus for “misconduct”. For this reason, translate menus in the cafeteria etc. anyone in Japan for the first time need not Your student representatives, be afraid. In closing, it thus remains to be Anyone hoping to get to know “typical” said that these months in Japan were Stefan & Tim Spain is right at home at the Universidad certainly the hardest, but also the most [email protected] de Granada. This is where you will find informative and greatest months of my life bullfights, the Flamenco, tortillas, paellas and have brought me a great deal forward and sangria, proud Spaniards and many for the future. I can therefore recommend festivals. for anyone: Go Nippon!!! Andrea Wellmann Markus Throll

6 San Diego

The city... very modern gym has more than 4(!) party days in the college area. This means ...is beautiful, clean and really safe! A per- basketball courts and football fields, really putting on the accent and convincing son is well connected to all parts of the city 3 spacious training areas and a sauna, the bouncers at the frat houses to show a with the trolley (streetcar) and the bus sys- climbing wall and soon even a swimming couple of cool Germans an even cooler tem. However, a car is a must when taking landscape! party ;) It’s worth seeing what goes on trips outside the city. Some supermarkets there. Pacific Beach is the part of town you are open 24/7, which is quite convenient. Courses and Credits should head for if you like dancing with Service is always a huge emphasis for the SDSU has a diversified course offering at a surf atmosphere. Here the bars are Americans. San Diego’s main attractions its disposal with a focus on business and actually lined up one next to another and include the world-famous Zoo and Sea- communication. The first two weeks at the the people are laid back! In downtown San world, which are even worth the entrance university were very stressful due to the Diego, going out is more chic. You can eat fees! There are also plenty of beaches. La crash courses. There is almost absolute in the Gaslamp quarter and go out after- Jolla (San Diego’s most beautiful beach) is silence in the class- wards on 4th or 5th recommended for surfing and quiet sun. es and the students Street. Mission, Ocean and Pacific Beach are for only speak when the anyone who prefers colorful beach drives. professor asks a The costs... question. There is ...are usually the The people... a lot of homework, deciding factor for ...in San Diego are culturally very well and while 4 courses whether one can do mixed. From South Americans and at first do not sound a semester abroad African Americans to Asians and Euro- like much, they take or not. You should peans, every continent is represented up a lot of free time. definitely apply for here. In our five months in San Diego, we A major advantage the aid possibilities met almost no unfriendly people at all! in choosing the by DAAD or the for- Most people there were super German- courses is also that there is always a eign federal aid program BAföG (contrary friendly! For Americans it is always a syllabus, in which the details of what is to the BAföG within Germany, nothing has great experience to meet someone from done in the course and when, as well as to be repaid here and the budget alloca- Europe. However, how a student is tions of parents are still collected) and see it is peculiar that graded and when if you can receive financial support. How- not many people the exams or mid- ever, high costs should still be anticipated really know what is term exams will take for the semester. Monthly expenses (for going on overseas, place are laid out. meals, trips, parties, clothes) should not be whether politically underestimated. or geographically. Living... That can certainly ...is not necessarily Conclusion be blamed on the cheap in San Diego. All in all, it can only be said that going to superb weather and We lived off campus San Diego was a huge experience for my distinct entertain- in La Mesa, which semester abroad. Not to mention the ment landscape in aside from a few weather and the endless possibilities that California, which make it easy to forget the limitations can be recommended. The California has to offer! Moreover, there is more serious topics. average rent price for a room in San Diego the possibility to visit many other cities in is between $600-800. Definitely take care the surrounding area. Therefore, if you’re The SDSU campus... of your accommodation beforehand or be wondering whether a semester at San ...is also simply impressive and kept very there 1-2 weeks before the start of classes Diego State University is worth the cost modern and clean. There it can be seen and take a look at craigslist.com! and the effort, we only have one thing to why “a bit” more tuition fees have to be say: yes, definitely! paid compared to Germany. The library is Parties enormous and there are several food Here San Diego definitely has a lot to offer!! corners where students can eat lunch. The Thursday, Friday and Saturday are the Marcus Pietsch & Matthias Lapp

7 Meet Us in Person Deadlines for 2008 … At trade fairs all over Germany MBA in General Management & MBA in Health Care Management We would be glad to meet with you at our stand for a personal consultation. Begin: March 2008 To set a time and date, just give us a call. 1st round: September 15, 2007 September 28 + 29, 2007: EINSTIEG Abi Berlin Interview dates: October 2007 2nd round: November 15, 2007 October 19 + 20, 2007: EINSTIEG Abi Munich Interview dates: December 2007 October 20, 2007: World MBA Tour Frankfurt / Main 3rd round: January 15, 2008 October 25, 2007: World MBA Tour Munich Interview dates: Jan. / Febr. 2008

November 28 + 29, 2007: Absolventenkongress Cologne Bachelor in International Business – Begin: Sept. 2008

1st round: March 15, 2008 … Or at the Munich Business School’s Open House for those Admissions Test on interested in the Bachelor’s Programs. March 29 + 30, 2008 2nd round: April 30, 2008 The Munich Business School’s student respective study program. Afterwards you Admissions Test on information sessions offer a good opportu- can expect several short “stations”, at May 16 + 17, 2008 nity to personally get to know our programs which you can get impressions of our 3rd round: June 01, 2008 and get a first impression of us, our stu- teaching methods, the contents of study Admissions Test on dents and our lecturers as well as the programs and the particular focus on inter- June 20 + 21, 2008 Munich Business School premises. nationality. Of course, we are also available the entire day for your personal questions! Master in International Business Begin: September 2008 November 10, 2007 1st round: April 15, 2008 10 - 14: Open House 2nd round: May 15, 2008 Information regarding the 3rd round: June 15, 2008 Bachelor’s Program February 23, 2008 10 - 14: Open House Contact Information regarding the Bachelor’s Program Munich Business School Every information session begins with a Elsenheimerstraße 61 short presentation, which provides you with D-80687 Munich all information regarding MBS and the Tel +49 (0)89 54 76 78-0 Fax +49 (0)89 54 76 78-29 [email protected] … Or Information Sessions on the Master’s & MBA at MBS www.munich-business-school.de

The Master’s & MBA information sessions September 08, 2007; 15:00 Imprint at the Munich Business School are for any- one interested in a postgraduate or contin- October 23, 2007; 18:30 Issuer uing education program. They offer a good Munich Business School November 14, 2007; 18:30 opportunity to personally get to know our Editing Martin Fiedler, Stephanie Raiser programs and get a first impression of us, November 30, 2007; 18:00 our students and our lecturers as well as Design Stephanie Raiser the Munich Business School premises. January 12, 2008; 15:00 Print Media Pipeline GmbH

8