Insight. Advice. Strategy.® SMART ® BUSINESS WWW.SBNONLINE.COM • WWW.SMARTBUSINESSEMAG.COM • 800.988.4726 MARKET AT A GLANCE

PRINT CIRCULATION: 6,500 DECISION-MAKER AUDIENCE

Counties covered: Allegheny, Beaver, Butler, Smart Business Pittsburgh saturates senior Fayette, Washington, Westmoreland management of organizations with 50 to 500 or more employees.

www.sbnonline.com 1,771% 2,711 Average page views per month: 84,000 91% 2,216 1,336 45% www.smartbusinessemag.com 987 1,472 153 Average page views per month: 27,000 51-100 101-500 500+ Number of employees Smart Business U.S. Census Email Reach circulation Bureau data Pittsburgh subscribers: 4,000+ 1%

Total social media reach: 20,000 17%

MARKET SATURATION: Reaching the RIGHT COMPANIES Saturation increases as company size increases because we understand that there are multiple decision-makers in larger organizations. 82%

TARGETING SENIOR DECISION-MAKERS: Reaching the RIGHT PEOPLE CORPORATE MANAGEMENT: Corporate and financial managers make up 82% of our audience. President, Owner, CEO, COO, CFO, Chairman, Partner, Vice President, Other Corporate Titles This gives Smart Business Pittsburgh the highest penetration of qualified PROFESSIONAL/TECHNICAL: Doctor, Dentist, Attorney, CPA, Consultant, Engineer, Architect, Other decision-makers in the market. Technical and Professional Titles OPERATING MANAGEMENT: Operations Manager, Department Manager, Other Operating Titles Source: From Smart Business circulation database. Google Analytics and the 2016 census. Updated 05.13.20

Insight. Advice. Strategy. Insight. Advice. Strategy.® SMART ® EDITORIAL CONTENT BUSINESS WWW.SBNONLINE.COM • WWW.SMARTBUSINESSEMAG.COM • 800.988.4726

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