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Competitive Landscape of IoT Platform Vendors

Published: 26 May 2017 ID: G00324870

Analyst(s): Alfonso Velosa

Despite its immaturity, the IoT platform market is extremely competitive, with hundreds of companies offering solutions. To succeed, technology product marketing leaders need to sharpen their IoT go-to-market strategy and evangelize and educate the market on the art of the possible.

Key Findings ■ The IoT platform market's maturity is at an emerging level. However, the market has bifurcated into two core customer segments: OEMs and owner/operators. These segments challenge vendors' go-to-market strategy on multiple fronts, including pricing/technology/implementation partners.

■ Furthermore, the IoT platform vendor landscape is exceedingly overpopulated, where no technology and service providers have a complete solution and few have clear differentiation.

■ The future of competition will center on differentiation based on horizontal solution completeness and architecture, vertical market expertise and offering a clear ecosystem partner strategy. Service providers are emerging as the key partners for IoT platform vendors, given the need for extensive IoT skills and the requirement for customization in the majority of IoT projects.

Recommendations Technology marketing leaders at IoT platform providers should:

■ Build your IoT platform go-to-market strategy, product architecture and ecosystem around a clear understanding of how you can solve your customers' business objectives. This requires a vertical market or specific business-process-centered value proposition starting on a business basis first and a technology basis second.

■ Target two main core constituencies for your marketing efforts: business leaders and technical personnel at target customers. Drive your differentiation starting with a very visible marketing campaign to educate end users on the IoT "art of the possible" followed by a marketing

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campaign that emphasizes your business value, architecture, ecosystem and technology stack benefits.

■ Establish a business value ideation strategy that customers then test and scale using proof-of- concept projects to find the business value and then ramp to production scale initiatives. Construct your sales and pricing strategy flexibly to address where most of your customers are on the IoT maturity scale.

Table of Contents

Strategic Planning Assumption...... 3 Analysis...... 3 Competitive Situation and Trends...... 3 Although Still Emergent, the Market Is Crowded...... 3 The Market Has Bifurcated...... 4 Market Players...... 5 There Are No Dominant Vendors … Yet...... 5 The Future of Competition...... 6 Competitive Profiles...... 8 Arrayent...... 8 AWS IoT (Amazon)...... 9 DataV (Bsquare)...... 9 Datonis (Altizon)...... 10 Azure IoT Suite...... 10 MindSphere (Siemens)...... 11 Mosaic (LTI)...... 11 Oracle IoT Service...... 12 Predix (GE Digital)...... 12 ThingWorx (PTC)...... 13 References and Methodology...... 13 Gartner Recommended Reading...... 13

List of Tables

Table 1. Characteristics of the Two Core IoT Platform Customer/Project Types...... 5

List of Figures

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Figure 1. The Two Core Customer Types for IoT Platforms...... 4 Figure 2. Representative IoT Platform Vendors, Organized by Total Vendor Size...... 6

Strategic Planning Assumption By 2020, 65% of companies that adopted the of Things (IoT) will utilize an IoT platform for at least one IoT project.

Analysis Enterprises today are increasingly connecting their assets to the internet via solutions to fulfill specific business objectives. In effect, most enterprises are starting with point solutions, but rapidly expanding to too many point solutions, hence driving a need for a platform- based approach. As part of the overall Internet of Things business solution architecture, Gartner expects that up to two-thirds of enterprises will leverage an IoT platform by 2020 (see "Use the IoT Platform Reference Model to Plan Your IoT Business Solutions").

Many technology and service providers (TSPs) are increasing their strategic focus on the Internet of Things opportunity. A key technology area many vendors are focusing on is IoT platforms. This report focuses on the practical aspects of competing in this market with a focus on the current fragmented state of the IoT platform market, and the opportunities for differentiation in the space.

Competitive Situation and Trends

Although Still Emergent, the Market Is Crowded There are too many vendors in the IoT platform market for all of them to be sustained. Fortunately, since the market remains emergent and highly fragmented, there are still business opportunities for many of these companies (see "Forecast: Internet of Things — Endpoints and Associated Services, Worldwide, 2016"). For a marketing leader at an IoT platform provider, the current situation presents two main sets of challenges.

First, vendors must carefully consider how they differentiate their IoT platforms in the space. Traditionally in most IT sectors, an IoT platform vendor has defined its differentiation simply by highlighting a key set of technology or business aspects. But this won't work in the IoT platform space, since dozens if not hundreds of companies are concurrently highlighting similar technology and business aspects. Thus, differentiation in the IoT platform market may also need to incorporate other options, such as economies of scale or else a niche strategy that aligns with your core markets, as well as a clear focus on the business objectives.

Second, with such a large number of voices in the market, TSPs need to present crisp, clear and compelling messages. But since the market is immature, TSP marketers also have to evangelize and educate end users on not just the art of the possible with IoT but how to do it. Use simple

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examples to express meaningful business value, including financial measures such as ROI or payback. This requires thinking about your core competencies, your clients' specific problems, and expressing your solutions and their benefits clearly. Even better yet, having your customers express this for you.

Most megavendors start with the approach that "I am your trusted global partner" for a comprehensive solution. However, this message needs to be revised to address new kinds of IT customers, in particular business unit and operational teams that may not have the appetite for overly complex solutions and not be as familiar with the megavendors' capabilities. This will require expressing capabilities from a vertical market perspective as well as results such as specific returns on investment or shorter times to market (e.g., "initial project accelerator" offerings). Most smaller companies focus on how well they understand the business, specific problems of customers and/or their technology differentiation.

The Market Has Bifurcated Although it is emergent, the IoT platform market has already bifurcated into two core types of end- user buying centers. The two are OEMs and owner/operators (see Figure 1). Keep in mind that most companies will have a mix of these buying centers. The OEM centers on product producers, while the owner/operator centers on enterprises managing assets.

Figure 1. The Two Core Customer Types for IoT Platforms

Source: Gartner (May 2017)

Each of these core customer types will require nuanced and targeted messaging related to the IoT platform vendor's product pricing, technology and differences in implementation partners. For example, OEMs are more likely to have simpler, homogeneous IoT implementations, while owner- operators are more likely to need system integration (SI) partners and multivendor solutions to deal with more complex system-level integration issues. Business and IT leaders at more sophisticated customers are already realizing that they will need a mix of solutions to deal with the fact that they have both OEM and operator aspects to their IoT requirements. See Table 1 for the two boundary conditions for most enterprises; Gartner recognizes that most enterprises will have a blend or mix of these characteristics.

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Table 1. Characteristics of the Two Core IoT Platform Customer/Project Types

OEM Owner/Operator

Focus Primarily focused on driving external IoT value, The primary focus is creating internal value, such as incremental revenue or deeper frequently through improving operations, customer insights. This will focus on developing reducing costs or increasing productivity. connected products that serve specific needs for clients while also obtaining key data for the enterprise.

Types of Things These will tend to be more homogeneous and These will tend to be more heterogeneous, as limited types of things, as most OEMs will have these projects will tend to address a variety of a limited number of products that they will add assets that will be integrated into an IoT- IoT capabilities to. enabled business solution.

Implementation Security issues typically will be less complex for Security will be a bigger issue due to the broad Issues the OEM, since it gets to set security into its threat surface that heterogeneous assets with product. Note that it is not that it is simple, but a multitude of vendors and varying levels of that it is less complex than in the service-level agreements represent. heterogeneous environment. Most owner/operators will leverage third-party Most OEMs will dedicate their own engineering service partners to drive IoT projects due to a and development staff to a product since this is lack of skills as well as a focus on their own critical to their business. core competencies. They are also starting to run into challenges integrating multiple IoT platforms from multiple vendors in order to create a unified view of their operations.

Data This will focus on customer data, requiring Most of the data in this case is internal clients to think about having a robust digital enterprise data, although it may touch on ethics approach and a clear set of policies on employee, partner and customer data, leading how they are protecting the data. Few to a need for digital ethics as well as security enterprises currently know how to value IoT- policies for the data as well. generated data and in general are collecting it for future purposes.

Source: Gartner (May 2017)

Market Players

There Are No Dominant Vendors … Yet There is no dominant provider of IoT platforms. In fact, the market is extremely crowded with a very broad range of companies, with a mix of startups, big industrial players, system integrators and traditional IT companies all competing to provide solutions in the space. In addition, a significant number of vendors are adding IoT capabilities to their portfolios, making the landscape unclear.

This is the contradiction of this market. It is emergent, but there are hundreds of companies in the space. Many companies are offering their solutions, but none has an optimum solution to address all verticals and end-user requirements. All are trying to differentiate, but only a few vendors have

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truly optimized their solutions for just one vertical or set of customers. Thus, the best way for us to represent this market to you in 1Q17 is to represent it based on the overall size of the vendors. Figure 2 highlights the crowded market. Note that this figure does not organize the vendors based on their IoT platform revenue, but rather on the scale of the company/parent company. There is not yet enough IoT go-to-market or technology differentiation in the market to organize it by vertical- based centers of gravity such as entertainment or medical components or elevators.

Also note that there is a very broad set of companies represented in this crowded graphic. The companies shown here include software providers, service providers, large industrials, hardware companies and more. This reflects the level of importance that many companies place on the IoT to their future and market differentiation.

Figure 2. Representative IoT Platform Vendors, Organized by Total Vendor Size

Note: Representative vendors

Source: Gartner (May 2017)

The Future of Competition

The future of the IoT platform market remains murky. There are excess levels of competition, very limited consolidation so far in the vendor landscape and few, if any, truly differentiated vendors. Customers are still confused as to what they are looking for from their suppliers. Pricing remains highly variable. Standards are still in the early stages of development. And no one vendor has infinite resources, so all vendors will need to make painful decisions balancing what they think is their differentiation and how they are competing with other vendors and winning IoT project deals.

Given this, over the next three to five years, the future of competition and differentiation in the IoT platform market will depend on how well TSP marketing executives differentiate on the following five areas:

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Architecture: While TSPs currently provide a flexible architecture with capabilities on the edge and in the cloud in most cases, this remains important for customers. Thus, TSPs will need to work with their customers to establish the critical business decisions that need to be solved, and when and where the data truly needs to be processed. For example, in some cases, due to latency or security concerns, the data needs to be processed on the edge (on devices or in gateways). In other cases, either based on existing constraints on the edge or due to the need for additional contextual data, the data may be processed in the cloud. Further complicating solution implementation, a combination of both (e.g., a hybrid of real-time edge operational analytics and deep, cloud-based historical analytics) will often be needed. The dialogue with customers to identify real business drivers and thus determine the edge versus a cloud architectural balancing act is a differentiation element that no TSP dominates today.

Ease of Implementation: This is the most basic point for most TSPs. A good way to think about this is to focus on the question of how typical end users will use an IoT platform to solve key business problems. This starts with but goes beyond technology elements and competitive pricing to your alignment with their interests, whether it is on the OEM or the owner/operator market segment. The starting point here is how the TSP marketing team helps the client clearly identify the business solutions that the IoT project will drive. Critical areas here include customer understanding, project ideation, design and implementation, integration with existing IT assets and training materials for developers. This may include design approaches that facilitate the development of a digital twin by an OEM or integration capabilities designed for heterogeneous industrial assets in the manufacturing location. It would also include design approaches that go beyond drag-and-drop design capabilities to modular building blocks' design elements and stores that I can create for my systems, and then repeat as appropriate in future implementations for my company's operations or my company's products. Many TSPs are investing here, but none is differentiated and, most importantly, most cannot — alone — anticipate the diversity or complexity of end-to-end IoT solution implementations.

Vertical market solutions: Closely related to ease-of-use is the expertise of the IoT platform vendor in a series of vertical markets. Enterprise customers, whether they be OEMs or owner- operators of assets, need solutions in their specific vertical markets. This may be consumer electronics, building operations, manufacturing, healthcare and fleet logistics. While just a few years ago horizontal IoT solutions were few, and thus vendors were able to capture business across multiple industries, the days of the IoT platform vendor that lead with a "one-size-fits-all" approach are coming to a close. Most vendors are investing in vertical solutions. Examples include Oracle, Verizon, PTC's ThingWorx and Electric Imp.

Ecosystem of partners: Most IoT projects are custom efforts that require a significant human touch. Most IoT platform vendors lack the people or the interest to drive this. Thus, a core go-to- market strategy element centers on identifying the best independent software vendors (ISVs) and service provider partners to engage. In plain terms, what this translates into is that not only do IoT platform vendors need to identify the partners, but they also need to provide them with the appropriate incentives (e.g., in particular the ability to show additional revenue and margin) to convince these partners to align with them. For example, what does it take for a system integrator to train expensive developers onto a particular IoT platform? Or, what does it take for an ISV to ensure that it aligns with a particular IoT platform vendor? Some of the incentives come from the

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market itself, with customers asking for particular IoT platforms. But other aspects of the incentive include appropriate technology stacks, portfolios of APIs and other integration capabilities, training materials and conferences, ease-of-use of the solution and vertical market capabilities. These then translate into a marketplace for partners, cooperative marketing funds, developer programs and margin recognition for actively reselling the IoT platform versus a referral sale. PTC's ThingWorx, IoT Suite, IBM Watson IoT, GE Predix and Bosch Software Innovations are among the most frequently mentioned IoT platform vendors by system integrators and ISVs.

Strategic view of the market: The above elements are important but are still a bit tactical for the vendor-customer dialogue. IoT is not really about technology, but rather about how enterprises drive their business process transformation. Thus, the longer-term area for differentiation for IoT platform vendors will be how they engage the senior leadership of their customers to assess the strategic implications of how their markets and ecosystems are evolving as IoT and digital business platforms continue to proliferate. In other words, if a client is in the medical or building industry, beyond the tactical discussions of ease-of-use, price and implementation, lies the question of how this company is preparing to compete in five years. Is this healthcare or building company going to be a:

■ Prime or platform vendor — effectively acting as the gatekeeper for all other vendors

■ Differentiated partner to the platform vendor, which has to be allowed in due to the value of its intellectual property or product

■ Commoditized player, marginalized by the platform company in its sector

Few enterprises are moving fast enough to build their skills and IoT capabilities to prevent one of the large OT megavendors in their sectors from starting to marginalize them. At this moment, no IoT platform vendor is truly engaged in this level of strategic dialogue with its customers, based on Gartner's engagement with both vendors and end customers.

Competitive Profiles

Any profile analysis of companies in the IoT platform market quickly runs into the challenge of having to address hundreds and hundreds of companies. Furthermore, no one company has a complete solution at the moment. The following list is strictly meant as a representative list of vendors to illustrate the current state of the IoT platform market, and highlight some of the differentiation and competitive approaches in the market right now. Finally, in assessing the competitive strategy for most of the companies listed here, note that most of these companies reflect the generally immature go-to-market strategy of the market and have not fully laid out a partner strategy that aligns with value-added generation via reselling and other joint-revenue- generation, customer-centric activities.

Arrayent

Market Overview

Arrayent's Connect IoT platform is used in more than 65 types of retail products on a global basis. Customers include P&G, Whirlpool, Maytag, Chamberlain Group and Osram.

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How This Provider Competes

The company is focused on the connected product market, primarily for consumer products. This has involved products that range from garage door openers, washing machines and air fresheners. From a technology stack perspective, the company leverages a threefold product approach with its Connect IoT platform, Insight analytics services and EcoAdaptor services to connect to third-party services. It has software development kits (SDKs) for both iOS and Android. It has developed EcoAdaptor for Nest and for Alexa. Its ecosystem strategy includes partners such as Amazon, Lowe's, Comcast, Sears and .

AWS IoT (Amazon)

Market Overview

The (AWS) IoT offering is rapidly ramping up in the market and leverages both its heritage of fast iteration, as well as its strong infrastructure-as-a-service market presence.

How This Provider Competes

The company's go-to-market strategy leverages its extensive cloud infrastructure and analytics resources, supplemented by key acquisitions and its professional services team to build IoT solutions. It also has developed the AWS IoT device shadow to enable enterprises to make better decisions based on the data from an asset, as well as verify state data. AWS IoT partners with a very broad range of companies, including Intel, Cisco Jasper, AT&T, Exosite, ThingWorx, Decisyon, , Accenture and Solstice. Amazon AWS IoT is also leveraging its Professional Services team to develop intellectual property and vertical market capabilities. AWS IoT is investing in enhancing its portfolio of capabilities for the IoT and fleshing out its go-to-market capabilities.

DataV (Bsquare)

Market Overview

Bsquare's heritage in embedded systems led it to the IoT, with customers in a broad range of markets such as transportation, manufacturing, industrial equipment, and oil and gas. The company launched its DataV IoT platform in 2016.

How This Provider Competes

The company and its DataV IoT platform focus on solving business problems. The company's core approach centers on key issues for its customer, such as predictive failure, device management, condition-based maintenance and asset utilization, including the integration services needed to roll out the appropriate solution. Thus, it has built business applications such as DataV Predict, DataV Repair, DataV Manage and DataV Maintain. Its technology stack is based on the fourfold approach: collect (sensor and network abstraction), reason (rule engine), orchestrate (workflow engine) and

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analyze (digital twin and behavioral modeling). It has extensive alignment with infrastructure as well as IoT capabilities from Amazon AWS as well as Microsoft Azure IoT Suite.

Datonis (Altizon)

Market Overview

Altizon's Datonis IoT platform has more than three years of experience, with 20,000 assets under management in 62 plants on a global basis.

How This Provider Competes

The company is focused on connected devices in industrial markets. The company has worked with clients on projects that involve industrial pumps, solar systems, press machines and injection molding machines. The company has experience with industrial integration of heterogeneous devices and systems from Allen-Bradley, Fanuc Robotics, Siemens and Rockwell Automation. The Datonis technology stack reflects this focus on the industrial market, with a key emphasis on capabilities such as the ingestion of time series data, a security perspective that includes 256-bit encryption over TLS 1.2 as well as user-level role-based access control (RBAC) and device autodiscovery. Its ecosystem partners include Microsoft, Amazon, McKinsey & Co., Accenture, Hitachi, Wipro, Siemens and Rockwell.

Microsoft Azure IoT Suite

Market Overview

Microsoft has built its IoT strategy from an initial operating system, with an IoT endpoints-centric market approach. The company is on the second generation of IoT platform solutions with its Azure IoT Suite.

How This Provider Competes

From a marketing perspective, the company starts with an education effort for its customers tagged the "Internet of Your Things." Microsoft complements this IoT marketing effort with a competitive infrastructure (IaaS) and (PaaS) set of offerings, led by its Azure IoT Suite. Its IoT approach starts with device conductivity management, is followed by analytics and insights, and is complemented with visualization and business connectivity. The technology stack for this includes its Gateway SDK, IoT Hub, Azure Stream Analytics, Azure Data Lake, Azure Machine Learning, Power BI and Microsoft Dynamics. Starter kits enabled with Azure IoT include Raspberry Pi, Feather, Intel Edison and Thing Dev. Go-to-market partners include Intel, Dell, Accenture, HCL Technologies, Libelium and Tech Mahindra.

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MindSphere (Siemens)

Market Overview

Siemens leverages a long heritage as a major operation technology player. The company is in the process of rolling out its MindSphere IoT platform.

How This Provider Competes

Siemens has an engineering-centric approach to competing in the IoT. This rests in part with its extensive engineering heritage in design and simulation of products and manufacturing systems, as well as in product life cycle management software. It also leverages the extensive market presence of its business units. The company's MindSphere IoT strategy rests on three foundations: MindConnect, MindSphere (platform) and MindApps. MindConnect drives an approach of connecting machines, plants and systems, leveraging open standards such as Open Platform Communications (OPC) Unified Architecture (UA) and using secure data validation. The MindSphere IoT platform drives a cloud-centric approach to driving customer- and industry-specific solutions, leveraging infrastructure from partners such as SAP, Microsoft, Amazon and Atos. MindApps represents industry-centric applications from Siemens and its partners. The company also has a strong investment in digital twins, and a history of using them; for example, to optimize product and production performance based on simulation and analytics. The MindSphere ecosystem includes technology partners, system integration partners and application development partners.

Mosaic (LTI)

Market Overview

LTI is a service provider with a digital services portfolio, which includes its own IoT platform, Mosaic. Since the company is a service provider, it serves its customers with the IoT platform they choose, such as ThingWorx or Watson IoT.

How This Provider Competes

LTI competes from a digital services and industry solutions perspective, with offerings such as connectors and protocols to many types of machines and solutions, such as predictive asset maintenance, implementation services or fleet management. For these solutions, it uses its Mosaic for customer-centric design — with framework elements of Things, Central, Orchestrator, Experience and Channel. The Mosaic framework provides capabilities such as device registration, authentication and authorization, rule engines, event stream processing, metadata management and algorithms. These elements of Mosaic allow LTI to pivot appropriately to serve customers with connected products (such as an appliance or an industrial pump) as well as in operations technology (such as a manufacturing plant or a logistic environment) and automation. Key partners include Microsoft, Amazon, Splunk, Hortonworks, Dell and Cloudera.

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Oracle IoT Cloud Service

Market Overview

Oracle has an IoT heritage that traces back to its IoT endpoint-centric Java capabilities as well as to its newer Oracle IoT Cloud Service offering.

How This Provider Competes

The company has a multipillar strategy that leverages its understanding of the issues and challenges of its customers. Thus, the company uses its analytics, cloud and vertical applications to serve its customers, in conjunction with an architectural approach centered on connection, analysis and integration/action. Its technology stack includes elements such as Java, Spark, E-Business Suite (e.g., for asset management), JD Edwards EnterpriseOne, Oracle Transportation Management and Oracle Fusion Applications. Since customers want business solutions, not just technology stacks, Oracle has initially rolled out IoT solutions including Asset Monitoring, Product Monitoring, Connected Worker and Fleet Monitoring. Its ecosystem partners include Accenture, Larsen and Toubro, Bosch Rexroth, Wind River, Lochbridge and KPIT.

Predix (GE Digital)

Market Overview

General Electric (GE) has expanded its perspective from its industrial systems to the industrial Internet of Things. The company has rolled out its second-generation IoT platform: Predix.

How This Provider Competes

General Electric's center of gravity is the industrial space. And the core leadership of the company understands the critical nature of digital business transformation to industrial markets. Thus, the company is investing extensively in developing solutions for its customers in the space as well as educating them on the art of the possible for the industrial IoT. Thus, it promotes Predix as being built from the ground up for industrial IoT, and has a strategy to use it internally (GE4GE) as well as selling it to customers. Predix is a distributed applications and services platform, delivering an edge-to-cloud capability. The Predix platform leverages a foundation, and includes microservices-based architecture. The Predix Machine Edge component provides connectivity to the Predix cloud, edge device provisioning, configuration and management, data aggregation, analytics, and security. The Predix cloud provides machine data services as well as being the remote management portal. Another key part of its technology stack that it is using for differentiation is its high-fidelity physics approach to digital twins. The company has made key acquisitions for both technology and business solutions including, Bit Stew Systems, ServiceMax, Wise.io, Meridium and Wurldtech. The GE digital team also has a vertical-market-oriented strategy that aligns with the overall corporate organizations. Key partners include Accenture, AT&T, Capgemini, Dell, Deloitte Digital, EY, Genpact, Hewlett Packard Enterprise (HPE), Huawei, Intel, PwC, Microsoft, SAS, SoftBank, Tata Consultancy Services (TCS) and Tech Mahindra.

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ThingWorx (PTC)

Market Overview

By way of its acquisitions (including Axeda, ThingWorx and Vuforia), the ThingWorx platform from PTC is one of the established IoT platforms in the market. PTC's ThingWorx has a long history of helping companies connect and build smart products and operations.

How This Provider Competes

The portfolio of capabilities contained within ThingWorx has depth on the technology and vertical market sides. The ThingWorx Platform's core modules are ThingWorx Foundation, Industrial Connectivity, Utilities, Analytics and ThingWorx Studio. These modules align together to provide IoT projects with the ability to connect to many asset types, model data, run analytics using machine learning and publish a variety of application types. Furthermore, at the heart of the IoT engine is the Thing Model, which is PTC's version of a digital twin. ThingWorx is used in industries such as medical devices, life sciences, commercial equipment, industrial markets, transportation and electronics. Key partners include GE, Texas Instruments, Intel, Cisco, Dell, SAP, , Deloitte, EY, McKinsey and Co., ITC Infotech, Tech Mahindra, Wipro, McKesson, Vodafone and Splunk.

References and Methodology

This research document was compiled using existing Gartner research, such as technology analysis and market share statistics of semiconductor technology providers. In addition, we conducted primary research with semiconductor vendors via telephone and in-person briefings.

Factual information for the vendors described was also reviewed by the companies themselves. We also analyzed publicly available information to develop this landscape. Sources of information include — but are not limited to — published company announcements, announced deals and financial reports. Our conclusions about competitive positioning consider these inputs but ultimately reflect our own judgment, based on our overall perspective on the market.

Gartner Recommended Reading Some documents may not be available as part of your current Gartner subscription.

"Market Guide for IoT Platforms"

"Use the IoT Platform Reference Model to Plan Your IoT Business Solutions"

"Hype Cycle for the Internet of Things, 2016"

"Maturity Model for the Internet of Things"

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Evidence The analysis and advice provided in this document are built from constant scanning of the IoT platform market, as well as from the aggregation of analysts' experience and ongoing interactions with end users and technology and service providers. We used a range of sources to feed our perspective on the topics discussed in this document:

■ Gartner end-user and vendor customer inquiry

■ Discussions between Gartner analysts with expertise in key technologies or relevant vertical markets

■ Previous Gartner analysis of IoT and related technologies

Gartner analysts also leverage secondary sources of information, including government agencies and standards organizations.

This document is published in the following Market Insights: Business Process Outsourcing Worldwide Computing Hardware Worldwide Mobile Devices Worldwide Semiconductor Applications Worldwide Software Applications Worldwide

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