SECTION TWO PLAYSTATION® FIESTA BOWL
COLLEGE FOOTBALL PLAYOFF SEMIFINAL LOGOMARK INCLUSION
Fiesta Bowl Brand Guide PLAYSTATION® FIESTA BOWL
BRAND VISION
TAGLINE PRIMARY DEDICATED TO SERVING THE COMMUNITY,
OUR MISSION FUELED BY THE SPIRIT OF COMPETITION. The Fiesta Bowl strives to create a positive economic impact for Arizona and focus on the community while having fun.
OUR VISION TAGLINE SECONDARY The Fiesta Bowl’s vision is to be a world-class community organization MORE THAN JUST A GAME. that executes innovative experiences, drives economic growth and champions charitable causes, inspiring pride in all Arizonans.
Fiesta Bowl Brand Guide Section 2 PlayStation® Fiesta Bowl 16 PLAYSTATION® FIESTA BOWL
BRAND MARKS PRIMARY LOGO
Primary Logo Primary Logo Reverse
The PlayStation® Fiesta Bowl is a badge with a wordmark for “PlayStation® Fiesta Bowl” with a CFP SEMIFINAL PRIMARY DUAL SIGNATURE stylized mountain range with a cactus.
The logo mark must be used in its entirety including the trademark and registration insignias. The PlayStation® Fiesta Bowl name is permitted in linear form provided the entire official logo is present in its entirety elsewhere on the item.
CFP Semifinal Primary Dual Signature Logo CFP Semifinal Primary Dual Signature Logo Reverse
Fiesta Bowl Brand Guide Section 2 PlayStation® Fiesta Bowl 17 PLAYSTATION® FIESTA BOWL
PRIMARY LOGO CFP SEMIFINAL PRIMARY SIZE AND DUAL SIGNATURE SPACING
SIZE For the main PlayStation® Fiesta Bowl logo, recommended minimum size as follows: .75”wide for print and 50 pixels wide for web and digital.
For the main CFP Semifinal lockup logo, recommended minimum size as follows: 1.5”wide for print and 100 pixels wide for web and digital.
SPACE Recommended spacing as follows: Approximately the size of the “B” in Fiesta Bowl.
.75” 1.5”
Fiesta Bowl Brand Guide Section 2 PlayStation® Fiesta Bowl 18 PLAYSTATION® FIESTA BOWL
ACCEPTABLE USAGE FOR PRIMARY Primary Logo Black/White Logo Primary Logo One Color LOGO FOR MERCHANDISE ONLY
The PlayStation® Fiesta Bowl is a badge with a wordmark for “PlayStation® Fiesta Bowl” with a stylized mountain range with a cactus that contains a white stroke.
The PlayStation® Fiesta Bowl primary logo should be utilized for application on white and black backgrounds.
It is also available for use on solid backgrounds. It it preferred to utilize the following solid colors: gray, orange, yellow, red, blue, and black.
The logo is not allowed to be placed on a busy or pattern background.
Fiesta Bowl Brand Guide Section 2 PlayStation® Fiesta Bowl 19 PLAYSTATION® FIESTA BOWL
ACCEPTABLE USAGE FOR CFP DUAL CFP Semifinal Dual Signature CFP Semifinal Dual Signature Black/White CFP Semifinal Dual Signature One Color LOCKUP FOR MERCHANDISE ONLY
CFP SEMIFINAL DUAL SIGNATURE This is the primary mark for the College Football Playoff Semifinal at the PlayStation® Fiesta Bowl. It consists of a lockup of the PlayStation CFP Semifinal Horizontal Lockup CFP Semifinal Horizontal Lockup Black/White Fiesta Bowl Primary Logo and CFP Full Color Singular Vertical Signature with a line in between.
CFP SEMIFINAL LOCKUPS CFP Semifinal Vertical Lockup CFP Semifinal Vertical Lockup Black/White These are for secondary usage, only when the Dual signature will not work.
Fiesta Bowl Brand Guide Section 2 PlayStation® Fiesta Bowl 20 PLAYSTATION® FIESTA BOWL
LINEAR MARK
PlayStation® Fiesta Bowl The full PlayStation® Fiesta Bowl name is permitted in linear form provided the entire official logo is present in its entirety elsewhere on the item.
When utilizing a full linear version of PlayStation® Fiesta Bowl, please use the following guidelines.
• “PlayStation®” must be written in Avenir Roman and “Fiesta Bowl” in Avenir Heavy. • If a partner or vendor cannot use the required font due to cost, the following ® free alternative is available from Google College Football Playoff Semifinal at the PlayStation Fiesta Bowl Fonts: Nunito Light for “PlayStation®” and Nunito Semibold for “Fiesta Bowl” • Please note that the “P” and “S” in PlayStation are meant to be capitalized and the register mark must be included. • The linear version is meant for horizontal use only. DO NOT stack, line break or separate the words. • For approval of use of the linear versions of the logo and/or questions, please contact [email protected].
Fiesta Bowl Brand Guide Section 2 PlayStation® Fiesta Bowl 21 PLAYSTATION® FIESTA BOWL
INCORRECT USAGE
Do not move elements of the logo. Do not stretch, condense or slant Do not remove or add elements to the logo. the logo.
Do not modify elements of the Do remove the registration marks Do not resize elements of the logo. wordmark. on the logo.
Do not crop the logo. Do not modify the logo to grayscale. Do not change the logo to an unapproved color.
Do not alter the colors of the logo. Do not change the color or modify the Do not place the logo on busy Do not add a gradient to the logo. size of the outline stroke of the logo. backgrounds.
Fiesta Bowl Brand Guide Section 2 PlayStation® Fiesta Bowl 22 PLAYSTATION® FIESTA BOWL
INCORRECT PLAYSTATION USAGE
Do not use the PlayStation Family Do not use the PlayStation Family Do not use the PlayStation Family logo. mark. lockup.
“PlayStation” and the “PlayStation Family Mark” are registered trademarks of Sony Interactive Entertainment Inc.
The solo use of the “PlayStation” name, Family Mark, Family Logo, Signatures, Services, Taglines and any marks in the Sony Interactive Entertainment Inc. are not permitted. Do not use the PlayStation Family Do not use the PlayStation Do not use the PlayStation Taglines. lockup. Signatures.
Fiesta Bowl Brand Guide Section 2 PlayStation® Fiesta Bowl 23 PLAYSTATION® FIESTA BOWL
COLOR Red Dark Red Orange PALETTE PMS 186 C PMS 187 C PMS 165 C CMYK: 2,100, 85, 6 CMYK: 23, 100, 88, 24 CMYK: 0, 70, 100, 0 HEX: C8102E HEX: 9C1A28 HEX: FF671F RGB: 200, 16, 46 RGB: 156, 26, 40 RGB: 255 103 31 Threads Threads Threads Madeira:1485 Madeira: 1974 Madeira: 1598 Marathon: 1050 Marathon: 1158 Marathon: 1045 Robinson Anton: 5566 Robinson Anton: 2255 Robinson Anton:5518
Yellow Light Blue Blue
PMS 109 C PMS 285 C PMS 287 C CMYK: 0, 9, 100, 0 CMYK: 70, 30, 0, 0 CMYK: 100, 80, 0, 0 Red, dark red, orange, yellow, HEX: FFD100 HEX: 0072CE HEX: 003087 light blue, blue and white are RGB: 255, 209, 0 RGB:0, 120, 200 RGB: 0, 55, 145 designated PlayStation® Fiesta Bowl Threads Threads Threads brand-specific colors and should always be used in your project. Madeira: 1064 Madeira: 1133 Madeira: 1166 Marathon: 2020 Marathon: 1064 Marathon: 2069 For instances of CFP inclusion, gold Robinson Anton: 5695 Robinson Anton: 5734 Robinson Anton: 5580 and black are also a part of the brand color palette.
The Pantone Matching System (PMS) is the universal reference for selecting and specifying matching CFP White CFP Gold CFP Black and controlling ink colors. It is recommended that samples be requested for every print job to White PMS 1245 C PMS BLACK ensure that the PMS colors are CMYK: 0,0,0,0 CMYK: 21, 42, 100, 2 CMYK: 30, 20, 20, 100 accurate. Slight adjustments may HEX: FFFFFF HEX: C9920E HEX: 000000 be required depending upon the RGB: 255, 255, 255 RGB: 201, 146, 14 RGB: 0, 0, 0 material being produced. Threads Threads Threads Madeira: White Madeira: 1491 Madeira:1000 Marathon: White Marathon: 1224 Marathon: 1180 Robinson Anton: White Robinson Anton: 2295 Robinson Anton: 5596
Fiesta Bowl Brand Guide Section 2 PlayStation® Fiesta Bowl 24 PLAYSTATION® FIESTA BOWL
HEADLINE - RIGID SQUARE BOLD TYPOGRAPHY ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
BODY COPY - AVENIR ROMAN ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 If a partner or vendor cannot use the required font due to cost, the following free alternative is available SUBHEAD - AVENIR BLACK from Google Fonts:
In place of Avenir: ABCDEFGHIJKLMNOPQRSTUVWXYZ Nunito Light for body copy abcdefghijklmnopqrstuvwxyz Nunito Semibold for subhead 1234567890 In place of Rigid: Russo STRAPLINE - RIGID SQUARE LIGHT ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
Fiesta Bowl Brand Guide Section 2 PlayStation® Fiesta Bowl 25 PLAYSTATION® FIESTA BOWL
TRADEMARK USAGE
Use of PlayStation® Fiesta Bowl trademarks must be • No changes to the Fiesta Bowl in type font or color are consistent with the graphic identity standards. Consistent permitted. use is important for the legal protection of the marks and to • Only use official CFP Playoff Semifinal PlayStation® Fiesta promote a consistent brand message. Bowl marks during CFP Playoff Semifinal years • Stadium or venue name is not permitted for use on • There are no alterations allowed to color or style of full- product, use instead “Glendale, Arizona or Glendale” color logo. • When listing opponents within a design, the format will • Full color print and Threads linear use allows no change be“Visitor vs. Home” team. to font. • No changes or modifications to the CFP Playoff Semifinal • Actual PMS colors must be used when reproducing the + Playstation® Fiesta Bowl mark spacing logo. • The use of the word or logo mark for “PlayStation®” • Variations including a dot/halftone bleed will not be alone is never permitted accepted. • No portion of the Fiesta Bowl logo colors are to be replaced by any other colors including school colors.
Download Logos Here Contact Fiesta Bowl creative department at [email protected] for more information.
Fiesta Bowl Brand Guide Section 2 PlayStation® Fiesta Bowl 26