The new dynamics of publishing

- Sameer Shariff, CEO, Impelsys www.ipublishcentral.com Private and Confidential Agenda

• Devices • Content • Retail • The B2B to B2C Shift • Next Gen Reading Experiences • How Do You Succeed In The Future • Case Study Devices Dedicated E-readers

Amazon Kindle B&N Nook

Skiff Readers Plastic Logic QUE proReader Convergent Devices

Apple

Lenovo

Google Nexus Nokia N900 Apple iPhone Apple iPad App store: More than 200,000 apps

Over 80 million iphone and ipod touch users

10 million devices by 2011 What could this mean for creation and consumption of content? Content Your : Yesterday, Today...

Ebook 1.0: PDF Ebook 1.5: Reader devices Tomorrow, Many possibilities..

• Coming together of content, videos, audio, animations, interactive exercises, assessments and more…

• Rich multimedia presentation layers - bringing multiple formats together

• Reading experience transformed into a collaborative and participative experience

• Formats will cease to be as important Experience will change from delivering to delivering content Retail Retail: Today

• Dedicated e-retail channels

• E-retail stores are the channel captains

• Users locked-in, based on reader and format

• No direct contact with consumers - very little customer relationship

• Apps supporting multiple titles, more like a bookshelf –eg. ibooks, Retail: Tomorrow?

• Dedicated retail models for ebooks will give way to convergent models, with marketplaces similar to app stores

• A larger marketplace where apps, not just ebooks, are sold

• Business models based on transactions and revenue sharing

• Rental and subscription models

• Multiple price points for the same book & parts of - based on enhancements

• Direct relationship between publisher and reader The B2B to B2C Shift Internet – Your Most Efficient Medium

• Cuts down inefficiencies in distribution and delivery of content • Captures data about customer behavior and usage patterns • Enables direct interaction with and between customers • Allows access to content from anywhere and how the customer wants it Transitioning from B2B to B2C

Manufacturing to Service Industry Shift Audience Development

Connecting directly with your audience Your customers become your retailers Your consumer becomes your distributor

DISTRIBUTOR

BUYER INFLUENCING SALES

BRAND VOICE

INFLUENCING CONTENT

BUILDING OPINIONS

CREATING CONTENT Reporting tools and web analytics Results From Experimentation

iPublishCentral Portal Customers Next Gen Reading Experiences

Some examples… Elsevier – Pageburst Elsevier – Pageburst Inline videos and user annotations

Ebook with reference and annotation tools Disney eBooks do not require a stand alone reader Disney reader Animation

Story Narration Story Builder

Text Highlight Reward Dictionary system Scholastic – 39 clues Win prizes

iPod iTouch apps

Collectable cards Play game

Audio books Scholastic – 39 clues

Attracted more than 500,000 online game users from 191 countries in less than 9 months How Do You Succeed In The Future How Do You Get There?

• Strategic partners, not vendors or alone

• Partner with companies that understand publishing and technology

• Companies that can help plan and implement comprehensive e-strategies Allowing You To..

• Focus on your core competence – content

• Connect directly to your readers

• Develop lasting customer relationships Strategic partnerships

“Despite how large we are in the K-12 space, and how many assets we have, we need to focus on our competency. With Microsoft’s enormous technology resources, we can really move these initiatives forward.”

“But beyond the technology, this partnership has been such an incredible success because Microsoft and Houghton Mifflin Harcourt share a common vision for what we want to do and how we want to change education. Microsoft is a critical partner with us, not just in Learning Village, but into the future as well.”

-- Scott Kirkpatrick, President, Houghton Mifflin Harcourt Learning Technology Impelsys... A Strategic Partner

• Consulting: We understand your business and help you formulate your e-strategies

• Platforms: We have ready-built software that gets you started with minimal effort and time

• Media: We understand content and help in transforming it to suit different needs

• Transactions: We warehouse, distribute, market, sell and deliver your content. Who We Are?

• Pedigree in publishing since 2001

• We have powered more than 3000 projects for small and large publishers

• Our technologies are serving millions of readers worldwide

• SaaS: Brings down cost, allowing you to experiment with a pay-as-you-go model

More than 400 publishers from 40+ countries have registered on iPublishCentral to realize their digital strategies An Impelsys Case Study A Strategic Partnership: Sesame Workshop

• Digitalized its 40 year legacy of print material using iPublishCentral technology Launching in May!! Subscription models Interactive Exercises

Videos

Text Read along Highlight A Strategic Partnership

• Rich end user portal • Data/feedback on audience preferences and behavior • Rich multimedia content

• Multiple subscription models

• Growing subscriber base

• Building relationships with readers Our Customer Partners Supporting the German speaking publishing market through our strategic partnership Sameer Shariff [email protected]

http://www.ipublishcentral.com Books On The Cloud