Ev e r y Ch i l d September 2011 Committee for UNICEF Newsletter ISSUE 30

In focus

• Equity – reaching the most vulnerable • Create equity for Hong Kong children – Child Rights Advocacy Project 2011

UNICEF • HKCU 25 years of dedication to children Feature together with corporate partners

Hand in hand with UNICEF • Unite for Children – HKCU 25th Anniversary Charity Concert • New HKCU Ambassador

Wong Kam Po raises © UNICEF/NYHQ2004-0604/Giacomo Pirozzi awareness through cycling Unite for the environment! Swap to Every Child E-edition

www.unicef.org.hk Message from the Chairman Message from In focus the Chairman

The farthest away shall come nearest Shanghai is where I was born, Beijing where I spent my childhood, the US where I started to bloom, but it is the charming city of Hong Kong where I am settling in that attracts me the most, its beauty best manifest in its people’s generosity. After almost a year of serving children as the Chairman of Hong Kong Committee for UNICEF (HKCU), I am now more confident in your generosity than ever. Early this year, HKCU was first awarded the Annual Financial Performance Award 2010 for outstanding fundraising among all UNICEF medium sized © UNICEF/NYHQ2007-2876/Giacomo Pirozzi committees in the past 25 years. Is this not the most convincing proof?

01/ Message from the Chairman We strongly believe that this award represents our united effort and also the vision we 02/ In focus • Equity – reaching the most vulnerable share with you all, that not a single child should die of preventable causes, and that • Create equity for Hong Kong children – every childhood should be full of joy, absent from threat, discrimination, exploitation Child Rights Advocacy Project 2011 and so on. As a distinguished charity and a leading organisation working specially for • Leonie’s journal – rise like a phoenix from the ashes children, we believe firmly we can make a difference, bringing improvement of lives to 07/ Reports from the field the most hopeless. Reveals worldwide crises facing children and UNICEF’s care for each child It goes without saying that UNICEF’s major target recipients are the most vulnerable Equity • Severe drought and famine stalk the Horn of Africa women and children – those hardest to reach and the least cared for. At the last 09/ UNICEF feature annual meeting, ‘Equity’, a concept implying equality, was once again highlighted as Discover UNICEF afresh through different stories Reaching the most a cornerstone of our global strategy. This was reflected when Mr Wong Kam Po, the • HKCU 25 years of dedication to children, together with corporate partners recently-appointed HKCU Ambassador said, “We must never give up and adhere to all I bet you don’t know goals with determination.” No matter how hard to access, we will reach those in need 13/ Hand in hand with UNICEF and our labour will reap the harvest. Our work would not be possible without our ambassadors, Through ongoing endeavour, the past two decades have seen the global under-five mortality rate fall by a third. However the regions of sub- partners, volunteers and donors This issue of Every Child, our 25th anniversary issue, offers more than just four more vulnerable • Unite for Children – pages. ‘In focus’ will examine UNICEF’s global working strategy and its equity- Saharan Africa and South Asia continue to have the highest numbers of children dying before age five – representing 81 per cent of the global HKCU 25th Anniversary Charity Concert based approach and how we have applied it locally to help the most neglected and total. To tackle disparities, as of late 2010 UNICEF has been integrating an equity refocus into all operations, to better target the needs of the • New HKCU Ambassador Wong Kam Po marginalised children and women. most deprived and marginalised children. By accelerating our efforts towards equity, hopefully a new page is being opened in safeguarding raises awareness through cycling the vulnerable worldwide, through attaining maximum cost-effectiveness and meeting the Millennium Development Goals (MDGs) 4 and 5, 15/ At a glance May this silver jubilee edition help you learn more about our work and mark the start of designed to ‘reduce child mortality’ and ‘improve maternal health’. Advocacy and education activities For the betterment of coming generations many more jubilees to come. Let’s join hands, continue to uphold the rights of world’s • Let’s talk! Sharing experience of breastfeeding women and children! Fundraising activities Yours sincerely, Every dollar brings hope to countless vulnerable children • Over HK$4.6 million raised for Libya and Japan 17/ Swap to E-edition / Subscription to UNICEF information 18/ Acknowledgements Judy Chen Back Chairman cover/ Donation form Hong Kong Committee for UNICEF

The Hong Kong Committee for UNICEF The Council The Hong Kong Committee for UNICEF (HKCU) was founded in 1986 as an independent, Chairman: Ms Judy Chen local, non-governmental organisation to raise funds to support UNICEF’s work and Vice-Chairman: Ms Leonie Ki, SBS, JP; Mr Johnny Ng advocate for children’s rights. Treasurer: Mr Joseph Yu, MH Serving as the public face and dedicated voice of UNICEF, HKCU works tirelessly to raise funds Secretary: Mr Julian Chow

through public donations, corporate partnerships and special events. HKCU also promotes and Council Members: Miss Au King Chi; Mr Davie Auyeung; Ms May Chiu; Ms Margaret Coates; Mr John Crawford, JP; © UNICEF/NYHQ2006-2217/Pirozz © UNICEF/NYHQ2006-2217/Pirozz advocates for children’s rights though various education and youth programmes in Hong Kong. Mr Bon Ho; Dr Maggie Koong; Mr Leon Lai, BBS, MH; Dr Maurice Leung; Mr Louis Loong; Mr Gilbert Mo; Mrs Corina Wong; Mr Kevin Yeung; Mr Dicky Yip, MBE, JP 2 An equity-focused approach In focus Across countries Equity-focused strategies are being developed to improve the The resultant research on the equity approach is promising: every additional Despite the dramatic drop in the overall under-five mortality rate, sub-Saharan Africa remains to be the provision and use of services for the most deprived and mar- $1 million spent on helping the most disadvantaged children in low-income, region most severely afflicted, with 129 of every 1,000 children under five dying in 2009. ginalised children by reducing barriers that result from factors high mortality countries could avert 60 per cent more under five deaths than UNICEF’s contribution to achieving the Under-five mortallty rate, 1990 and 2009 (Deaths per 1,000 live births) Furthermore, among the 67 million children who are such as geographical location, income poverty, ethnicity, gender, development strategies without such a targeted approach. It proves that the MDGs in 2010 included assistance to Sub-Saharan Africa out of primary school, some 43 per cent are in sub- conflict and crisis. equity approach is the right practice in pursuing the MDGs. more than 150 countries and territories, 180 129 Saharan Africa, with an additional 27 per cent living adding to remarkable strides made in Southern Asia 122 in South and West Asia. previous years towards improving 69 Oceania children’s health, expanding access 76 UNICEF’s Actions for equity 59 to quality education and protecting Caucasus & Central Asia 78 Within countries children’s rights in crisis ridden places. 37 GOOD HEALTH QUALITY South-Eastern Asia Across all developing countries, children from for all 73 36 the poorest families are twice as likely to die EDUCATION Western Asia for all 68 before the age of five as children from the 32 Northern Africa wealthiest families within the same country. The Opportunity to receive an 80 26 poorest children are about one and a half times education is vital to each and Latin America & the Caribbean less likely to be immunised against measles, every child. UNICEF worked 52 Asselin © UNICEF/NYHQ2011-0414/Olivier 23 Eastern Asia while the poorest women are two to three times with a strong focus on equity © UNICEF/NYHQ2011-0644/Olivier Asselin Asselin © UNICEF/NYHQ2011-0644/Olivier 45 19 less likely to use maternity services. in 2010 to deliver education Developed regions THE ROAD However, progress in reaching the 15 to the most marginalised 7 © UNICEF/NYHQ2011-0183/Asad Zaidi to equity Goals is uneven, both within and across Developing regions In education, gender disparities cut deep. Only children. The number of female countries, with the world’s poorest 99 53 of 171 countries with available data claim to teachers in Yemen’s rural areas 66 With programmes in more than being left behind. 0 50 100 150 200 have the same numbers of girls and boys in both Supporting national increased beyond 1,000 with 150 developing countries, how 1990 2009 2015 target primary and secondary schools. UNICEF support of training that immunisation campaigns does UNICEF get resources and sensitises teachers on gender. an Immunisation remains a highly cost-effective way to prevent services to those who most Women teachers reassure certain diseases. However, one in five children still misses desperately need them? By any parents in the decision to send essential vaccinations in 12 low vaccination coverage countries means available. “Our obligation identified by UNICEF, requiring step-up effort. UNICEF believes their girls to school, at present unacceptable pushing the enrolment of girls is not to some reaching that fifth child with all the vaccines currently available Everything from bicycles and in Yemen above the national inequity children, but to would prevent 2 million child deaths every year. mules to canoes, motorcycles and average of only 73 girls for horse-drawn carts are UNICEF’s all children.” every 100 boys, to 88. In 2010, UNICEF launched national immunisation campaigns in best logistical partners. Anthony Lake, UNICEF Executive Director these countries and vaccinated close to 170 million children against

measles – and 1 billion children against polio. UNICEF volunteers receive bicycles and ride out to remote Health care is better than cure villages, where they teach Child Health Day is a long-proven strategy used by UNICEF for basic health practices and refer prevention rather than cure. It offers a package of high-impact patients for treatment in the more services, including prevention of mother-to-child transmission extreme cases. In the immediate of HIV, immunisation and knowledge about breastfeeding and aftermath of the 2010 earthquake hand washing, to large numbers of children in locations that in Haiti, teams of mules helped may otherwise be hard to reach. UNICEF carry buckets and water-purification tablets to the Working with governments and other partners, UNICEF supported mountain community. more than 50 of these interventions in 2010, two thirds © UNICEF/NYHQ2011-1305/Antony Njuguna

conducted in the poorest countries of sub-Saharan Africa. Lombardi © UNICEF/ITAL2010-0072/Ada

3 EVERY CHILD unite for children 4 Create equity for Hong Kong children In focus Child Rights Advocacy Leonie’s journal Project 2011 Rise like a phoenix from the ashes Does ‘Inequity’ exist in a prosperous city like Hong Kong? A hot debate on the wealth gap in society revealed an uneven distribution Ms Leonie Ki, Chairman of the Advocacy and Public Relations Committee of HKCU of resources and disparities between the rich and poor in Hong Kong. To combat inequity, the Hong Kong Committee for UNICEF (HKCU) Time slipped by in silence. In retrospect, it has been 20 years since I joined the Hong Kong Committee for UNICEF (HKCU) in launched the Child Rights Advocacy Project this year. Three selected 1991. Over the years, I have devoted wholeheartedly to HKCU and brought in my expertise in advertising. I was the Chairman non-government organisations (NGOs) each received HK$500,000 from of the Advocacy and Public Relations Committee of HKCU on multiple terms, during which I also gave the opportunity for HKCU to further UNICEF’s international renewed focus on equity. promising young members to chair the Committee. This year marks the 25th Anniversary of HKCU, I was elected again. Striding Local action towards a new stage of HKCU, we pioneer an advocacy project to care for the most neglected children, teenagers and women Against Child Abuse: Fill the End Child Sexual Abuse Youth Outreach: Reach the in Hong Kong. gaps among mainstream services Foundation: Protect students hard-to-reach youngsters with intellectual impairment from ethnic minority groups With support from UNICEF, the ‘Well-adjusted, In 2011, we have first launched the Child Rights Advocacy Project,

Better Inclusion Project’, established by Despite any learning disabilities they may have, © HKCU 2011 ‘Unite for Children. Unite for Hong Kong.’, inviting local NGOs Against Child Abuse, is benefitting over most students with intellectual impairment are to submit plans to improve the worsening social conditions. 30,000 children born in cross-border families fully physically active. Society has thus far failed Shortlisted organisations will receive our funding to assist local each year. According to Project Officer to realise the importance of protecting them children, teenagers and women in need. After three stringent from sexual abuse. It can be extremely hard for Ms Debbie Wong, mothers holding two- screening sessions, three organisations, 1) Against Child Abuse, them to resist, often less capable of expressing way permits needing to travel cross-border 2) End Child Sexual Abuse Foundation and 3) Youth Outreach frequently, lack societal support as the Social and taking care of themselves. were selected. These organisations share our common vision

Welfare Department only provides assistance Outreach ©Youth to address promptly some of the thorny child issues. The tardy to families holding one-way permit. “Therefore, assisted by principals and teachers of special schools, we have designed a programme A “Hang Out Express” travelling action will affect the to provide students with sex education and across 18 districts in Hong Kong meets healthy development of knowledge of how to resist sexual abuse by using young people hanging out on the Hong Kong. dolls, tools and cartoons,” said Ms Christine Wong, streets at night. Mr Ted Tam, Acting Chief Education Officer, End Child Sexual Abuse Assistant Executive Director (Outreach I would like to express my sincere gratitude to three independent judges: Foundation.Supported by HKCU, the programme Service), Youth Outreach, shared some Mr Kenneth Chen, Under Secretary for Education, Prof Joseph Sung, Vice-Chancellor is able to continue this year. experiences. “We encountered a 15- and President of the Chinese University of Hong Kong and Ms Christine Fang,

© Against Child Abuse Against Child © year-old girl who was already a ‘big Chief Executive of Hong Kong Council of Social Service, who are highly respected “There are cases where students keep crying sister’ of triad society. However, after in social welfare, child affair and education sectors. We appreciate their valuable “Cases of children being abused or left alone and refuse to have lessons, being too shy to face half a year of our intervention, she time and prudent evaluation to make impartial and sound judgements. At the at home frequently happen in their families the teacher who is a stranger to them,” Ms Wong joined our staff and started a brand new end of July, Mr Chen showed his greatest concern for youth by meeting young as they seldom have friends to talk to and do said, “But then there are also cases with students life.” This year, with the help of HKCU, night drifters in the company of the Youth Outreach and our members until not know whom they can seek help from,” accepting us gradually and we are all delighted. the “Hang Out Express” penetrates the 3 a.m. one night. said Ms Wong, “Prevention and education We hope to continue promoting this program, to remotest parts in Hong Kong to reach © HKCU 2011 are priorities as we should take action before help protect the most vulnerable children.” youngsters from ethnic minorities who HKCU is highly recognised in Hong Kong. Internationally, we have Mr Leon Lai, it is too late.” A group of trustworthy project are often isolated from their peers due

© HKCU 2011 Mr Lang Lang and Mr Jackie Chan as UNICEF Goodwill Ambassadors; locally, we volunteers are now providing services to to differences in language and culture. have garnered unstinting support from the performing arts industry, having Ms beneficiary families after several months “We are reaching them regularly every , Mr Louis Koo, Ms , Ms Charlie Young, Mr Eric Suen, of training. Good results are achieved with month. We would like youngsters from to name but a few, as Ambassadors of HKCU. This year, we are honoured to each family receiving home visits by two local families and ethnic minority appoint the world-renowned cyclist, Mr Wong Kam Po as the HKCU Ambassador. groups to meet together in the same volunteers every month, together with Lauded as a “national gem” by PRC President, Mr Hu Jintao, Mr Wong Kam Po truck one day and create real harmony counselling services, provision of society is a perfect role model for teenagers. Together we will move forward to develop in Hong Kong.” resources and follow-up phone calls. Hong Kong as a healthy “child-friendly” city filled with equality and prosperity. ©End Child Sexual Abuse Foundation Abuse Foundation ©End Child Sexual

5 unite for children 6 Reports from the field Reports from the field Building resilience to cholera In January, cholera broke out in Côte d’Ivoire. UNICEF accordingly scaled up its response to prevent this completely preventable disease from spreading. Five cholera treatment kits, each aiming to treat 1,000 patients, were dispatched speedily to the region. These included 800 water purification tablets, 300 ORS © UNICEF/C.Ivoire/2011/Ayé-Aké sachets, antibiotics, examination gloves, intravenous needles, and 10 large bars of soap. Public awareness posters were used to encourage everyone to wash their hands regularly and maintain good personal hygiene. Child labour regained childhood World Day Against Child Labour falls on 12 June every year. There are now 115 million children worldwide working under hazardous conditions. Mukesh Somaji Damore, who is from India, was a victim of child labour not along ago.

“I felt very sad. There were days when I would cry.” Mukesh © UNICEF India/2011/Nikaias Hallen recalls his days in child labour. Waking up daily at 4 a.m. and after 14 brutal hours of pruning and pollinating cotton plants with an empty stomach, he was given only a little bag of flour to prepare his dinner with. His health was further put at risk as pesticides were spread over the crops each Severe drought morning while without any protective equipment. “I felt ill there. I always had a fever.” he says.

With UNICEF’s work of mobilising local communities across the district to combat child labour, Mukesh is now back in school and famine and has his sights set on becoming a teacher. “I’m not going anymore to work in cotton plants. I’m going to study.” A Long way to peace: Independence of South Sudan © UNICEF/NYHQ2011-1123/Kate Holt The Republic of South Sudan was finally established on stalk 9 July 2011, ending a two-decade war between the North UNICEF requires a total of over HK$2.8 and the South that claimed over 2 million lives. In this war- the Horn of Africa billion (US$363.7 million) to scale up the torn country, children have been cut off from schooling, life-saving interventions in the Horn of basic medical care, and even clean water. In South Sudan, Africa. We ask donors to support us in filling one in nine still die before reaching the age of five. Those The Horn of Africa* is facing the worst drought in 60 years, by now resulting in famine in six cities across Southern Somalia. In July, UNICEF © UNICEF/NYHQ2011-0454/ Viguerie de Veronique a funding gap of about HK$713 million who survive face a road ahead still beset with difficulties. Executive Director Anthony Lake went on a field mission to Kenya where refugees fled to seek shelters. He witnessed the devastating impact (US$91.4 million). Political instability and further escalation of violence in the border region have also put lives in jeopardy. of the drought in this arid and parched land, with 2,340,000 children suffering malnutrition, of whom 570,000 at risk of dying… UNICEF is working closely with the government of the Republic of South Sudan to ensure the survival of children in a safe and healthy environment. As of 9 September, the Hong Kong Committee Lake heard of women walking from dawn to midday, searching for water in dry river beds; children surviving, if fortunate enough, on one for UNICEF has raised HK$5.3 million and meal a day, often only palm nuts; lactating mothers with not enough milk to feed their newborns. allocated HK$1 million from the emergency fund Continual education for children affected to support the relief work in the Horn of Africa. by Sri Lanka flooding “What we are seeing here is almost a perfect storm – conflict in Somalia, rising fuel and food prices, and * Severe flooding hit the land in February, killing 27 people, drought and the loss of the rain. Now we are going to go another four to five months before there will The Horn of Africa, containing the countries injuring 47, displacing more than 367,000 and affecting well be a harvest and we all have a huge job ahead,” said Lake. “This is not just a question about lives being of Djibouti, Eritrea, Ethiopia, Kenya, over 1 million. Consignments of life-saving supplies, such as threatened but a way of life being threatened.” UNICEF has had to immediately ramp up its responses. Somalia, Sudan, denotes the easternmost water and hygiene kits and cooking equipment were swiftly region of the continent of Africa. Its name sent to address the pressing needs of women and children in From the first to 25 July, over 1,405 metric tonnes of nutritional supplies were delivered to the worst- comes from the region’s similarity in shape flood affected areas. UNICEF also ensured the continuation of affected areas, often hard to reach. This was enough to issue more than 65,000 children with supplementary © UNICEF / Sri Lanka Mussa Uwesu to a rhino horn. Local people are especially children’s education by providing replacement blackboards, feeding and treat 17,000 severely malnourished children. UNICEF also plans Long Term Agreements with school and recreation kits to help children resume some normalcy of life. © UNICEF/NYHQ2011-1121/Kate Holt vulnerable when drought hit, due to their local suppliers for NFI kits, Wash and Education supplies. dependency on agriculture. 7 8 UNICEF feature HKCU25 years Review of the The Honourable Donald Tsang, of dedication to children, Chief Executive of the HKSAR enjoyed the ‘Still Act’ together with corporate partners performance of UNICEF Young The Honourable Tung Chee Hwa, Envoys together with Ms Judy Chen, great moments Vice Chairman of the National Committee Chairman of HKCU. of the CPPCC took a photo together with council members of HKCU.

at celebration © HKCU 2011 “The words, ‘we believe’, represent the key reception drive that pushes us forward to advance The HKCU 25th Anniversary Milestones The Honourable Leung Chun Ying, the cause for children. We believe every The Honourable Donald Tsang, display panel was set in the reception Honorary Council Member of Chief Executive of the HKSAR area for guests’ review. The Honourable HKCU delivered a speech. child everywhere has the rights to survival, together with Ms Judy Chen, Donald Tsang studied the Milestones development, protection and participation. Chairman of HKCU, together with Ms Judy Chen, Mr Johnny Ng and Chairman of HKCU. We also believe we can make things happen © HKCU 2011 Mr Joseph Yu, for the well-being of children around the Vice-Chairmen of HKCU © HKCU 2011 world.” －Ms Judy Chen, Chairman of Hong

officiated the © HKCU 2011 Kong Committee for UNICEF ceremony. Eight child beneficiaries from China together with Ms Judy Chen, Chairman of HKCU presented their drawings to Mr Eric Suen, “The Hong Kong Committee for UNICEF has set © HKCU 2011 Ms Gigi Leung and Mr Louis Koo, a very high bar, mobilising millions of dollars HKCU Ambassadors. and donations every year and strengthening

© HKCU 2011 our bonds with governments, civil society and the private sector throughout the region. Ms Gillian Mellsop, Representative of Your work to help children in emergencies has UNICEF China, Mr Tim Sutton, Deputy Representative of UNICEF been especially impressive.” Anthony Lake, China ( right ) and Mr Dale Rutstein, UNICEF Executive Director

Chief of Communication and Private © HKCU 2011 Sector Partnerships for UNICEF China ( left ) © HKCU 2011 © HKCU 2011 This is the year of the 25th Anniversary of Hong Kong Good Committee for UNICEF (HKCU) and we organised a series of activities to thank our long-term supporters. management I bet you don’t know In the evening of 9 June, a celebration was held at of financial assistance © HKCU 2011 UNICEF the Hong Kong Convention and Exhibition Centre. Young What is so Envoys The Honourable Donald Tsang, Chief Executive of the HKSAR, The Hong Kong preached special about the importance and Ms Judy Chen officiated at the ceremony, symbolically Committee for of youth-related giving out the message that we will continue to be UNICEF won the first this paint? issues through the (PTO for answer) ‘Still Act’ performance. the “first call for children”. Mr Tung Chee Hwa, Vice prize of the Annual Chairman of the National Committee of the Chinese Financial Performance

The Honourable Tung Chee Hwa, Vice People’s Politics Consultative Conference (CPPCC) and Award in 2010 During the celebration Chairman of the National Committee reception, HKCU awarded Mr Leung Chun Ying, Honorary Council Member of HKCU, among the Medium of the CPPCC attended the celebration 18 most dedicated volunteers also joined us at the celebration reception, together with over who have been serving HKCU reception and took a photo with Committee Category. for over 10 years to acknowledge Ms Judy Chen, Chairman of HKCU and 300 guests and friends. their contribution. Mr Davie Auyeung, Ms Leonie Ki, Chairman of the Advocacy HKCU will continue to make good use of donations, Treasurer of HKCU, Mr Louis Koo and and Public Relations Committee of HKCU.

Mr Eric Suen, HKCU Ambassadors presented helping the most vulnerable children across the globe. Mun © UNICEF/NYHQ2005-0102/Jan tokens of appreciation to them. © HKCU 2011

99 EVERY CHILD unite for children 10 The Honourable Leung Chun Ying, Honorary Council Member of HKCU presented a token of appreciation to UNICEF feature Mr Douglas So, Executive Director of Charities, UNICEF feature 2nd The Hong Kong Jockey Club.

©HKCU 2011 The Hong Kong Jockey Club The Hong Kong and Shanghai HKCU’s Top 10 Banking Corporation Limited outstanding corporate partners in Hong Kong 3rd Mr Joseph Yu, Ms Gigi Leung and child beneficiaries from China presented

Over the past 25 years, the Hong Kong Committee for UNICEF (HKCU) has been working closely with multi-national corporations, national a token of appreciation to Mrs Rose Leng, Head of Marketing and Planning ©HKCU 2011 Asia Pacific, HSBC. companies and small-to-medium-sized businesses to build a world fit for children. Such collaborative efforts not only enable companies to

achieve corporate social responsibility and business objectives, but also drive our work and further our contribution to children worldwide. Mr Joseph Yu, Ms Gigi Leung and child beneficiaries from China presented a token of appreciation to We hereby express our sincere thanks to all companies and organisations that have generously supported us over the years! 4th Mr Stephen Tsui, Director of China Special Event and World Audio and Video Production, Sunrider International.

©HKCU 2011 Sunrider International MTR Corporation Limited 5th Mr Johnny Ng, Mr Louis Koo and child beneficiaries from China presented a token of appreciation to Ms Betty Leong, 1st place General Manager of Investment Property, MTR Corporation Limited. ©HKCU 2011 Cathay Pacific Airways Limited 6th Chow Tai Fook Jewellery first 7th Soka Gakkai International of Hong Kong 8th ING ©HKCU 2011 ©HKCU 2011

Mr John Slosar, Chief Executive of Cathay Pacific, (third from left) received “We at Cathay Pacific are very proud of ‘Change for Good’ and we’ll 9th TSL Jewellery (HK) Co. Ltd. a special souvenir from the Honourable Leung Chun Ying, Honorary Council continue to work closely with UNICEF -- a loyal and very trusted partner -- Member of HKCU, to acknowledge the airline’s long-term support for to bring help and support to those who really need it.” said Mr John Slosar. 10th Victoria Educational Organisation UNICEF through ‘Change for Good’. In the future, we will continue to arouse public awareness of the plight of children in developing world ‘Change for Good’ in-flight and champion children’s right, striving for their well-being. Let’s work hand in hand for children! fundraising programme

Since 1991, HKCU and Cathay Pacific Airways Ltd have organised the ‘Change for Good’ in-flight fundraising programme. Cathay Pacific I bet Scan! travellers on board are encouraged to donate any spare change they may you don’t know have to UNICEF. In the 2010 programme period, over HK$12.3 million was This blackboard paint is one of the key components & raised. Over the past 20 years, more than HK$110 million has been raised in school-in-a-box. When it is applied, it can convert the inside lid of the box into a blackboard slate. unicef.org.hk/inspiredgifts through ‘Change for Good’ to support UNICEF’s programmes in primary Send It helps teachers establish makeshift classrooms

health care, nutrition, basic education, and safe water and sanitation in almost anywhere and ensure the continuation of 2011 ©HKCU Graphic affected children’s education around the world. over 150 developing countries. © UNICEF/NYHQ2004-0074/Christine Nesbitt (P.10 for question)

11 EVERY CHILD A gift124 Hand in hand with UNICEF Hand in hand with UNICEF

Hong Kong Committee Leon Lai: Lang Lang: Unite for for UNICEF: We believe when there is love, We believe love is no We believe one day, everywhere children will never be alone. different to music and is Children HKCU and every child can enjoy the a common language we 25th four basic rights – the Right all understand regardless to Survival, Development, of territories, nationalities Protection and Participation. and ethnicities! ©HKCU 2011 Anniversary ©HKCU 2011 Miriam Yeung: Gigi Leung: Charlie Young: We believe our love can We believe the future of We believe love can transcend Charity bring changes to the lives underprivileged children is difficulties and boundaries, of children in poverty, to in the hands of us. Please and rewrite the stories of make their life become support UNICEF. unfortunate children. better. ©HKCU 2011

Concert ©HKCU 2011 ©HKCU 2011 ©HKCU 2011

In order to celebrate the 25th Anniversary of Hong Kong Committee for Huang Xiao Ming: Eric Suen: Guest artist -- Fiona Sit: We believe by consolidating We believe by gathering We believe our hands can save UNICEF (HKCU), the ‘Unite for Children – HKCU 25th Anniversary Charity Concert’ our strengths, we can bring a our love, children in the lives of helpless children. was held on 7 August 2011 at the Hong Kong Convention and Exhibition Centre. brighter future to children! poverty can have a Please support UNICEF! splendid future! Attending and performing were UNICEF International Goodwill Ambassadors Mr Leon Lai and Mr Lang Lang, Regional Ambassador (East Asia and Pacific) ©HKCU 2011 ©HKCU 2011 ©HKCU 2011 Ms Miriam Yeung, HKCU Ambassadors Ms Gigi Leung, Ms Charlie Young, Mr Huang Xiao Ming and Mr Eric Suen, and guest artist Ms Fiona Sit. We would On the night, every ambassador and guest artist voiced love like to take this opportunity to express messages in the theme of ‘We Believe’. At the same time, the our thanks to the continuous support audience responded simultaneously in Tencent Weibo, showing their

from different sectors in the community, ©HKCU 2011 love and support to children. ensuring the implementation of welfare projects for women and children in more We would like to thank our sponsors, Bank of Communications Co., The programme first ran on NOW TV Star Search Channel (Channel 102) than 150 developing countries and Ltd. Hong Kong Branch and Tencent Holdings Ltd; co-organiser, on 22 September at 10 p.m. Please visit http://concert.unicef.org.hk for regions, and promoting the fundraising NOW TV Star Search Channel; corporate partners, Phoenix TV and more photos of the concert. ©HKCU 2011

©HKCU 2011 and advocacy of children’s rights. Tom Lee Music which have made this charity concert happen.

New My bicycle is indeed a great partner, it Wong Kam Po has kept me going at every race and HKCU Ambassador together we have won the Rainbow jersey. But it has often crossed my mind that it would mean everything raises awareness through cycling to poor children in Africa. In Rwanda, missing both their parents who died when they were small and feeling In July this year, Hong Kong’s best cyclist, Mr Wong Kam Po, was helpless and worried about their future, Vedaste and his ©UNICEF 2011 ©UNICEF 2011 appointed as Hong Kong Committee for UNICEF (HKCU) Ambassador. elder brother barely held back their tears every time they Being the first appointed athlete over the past 25 years, Mr Wong looked at photos of their mother. friend who take them to school, back home There are still 72 million children out of immediately devoted himself to the work of UNICEF and joined us in and on the way to water sources. It has saved school at primary level. Could you help To survive, the brothers had to walk every day for three hours the ‘Unite for Children – HKCU 25th Anniversary Charity Concert’ by them a lot of extra study time. bring each and every one of them back into on their four thin legs, just to get water, not to mention telling us a story about bicycles to raise awareness about children in schooling? developing countries... education. Now with the help of UNICEF, not only have they I hope to see those boys fighting for their started schooling but they have also been given a bike, a own Rainbow jerseys in the near future. © HKCU 2011

13 EVERY CHILD unite for children 144 At a glance Advocacy & education Fundraising activities activities Let’s talk! Sharing experience of breastfeeding Over HK$4.6 million raised for Libya and Japan

The theme of World Breastfeeding Week 2011, ‘Talk to me! Breastfeeding – a 3D Experience’ draws ©HKCU 2011 our attention to the importance of communication in supporting breastfeeding. To echo the theme, The Hong Kong Committee for UNICEF (HKCU) launched a host of fundraising the Department of Health, Hospital Authority and the UNICEF Baby Friendly Hospital Initiative activities in March in response to the ongoing Libya unrest and the Japan Enrol in Charity Run 2011 to help Hong Kong Association co-organised the ‘Let’s Talk! Sharing Session on Overcoming Breastfeeding earthquake, raising over HK$580,000 and HK$4,000,000 respectively to Challenges’ on 30 July. Attended families shared their experiences in how they had managed to provide support in healthcare, nutrition, education, water and hygiene. persist in breastfeeding despites all difficulties. ©HKCU 2011 prevent AIDS

This year, HKCU is going to organise the sixth UNICEF Charity Run, including “Mum and Dad, a Half Marathon, a 10km Run and a 3km Fun Run, at the Hong Kong Integrating with their Disneyland Resort and Sunny Bay on 27 November 2011. your words do hurt!” understanding of family On 20 July, HKCU Ambassadors Ms Miriam Yeung and Mr Louis Koo, UNICEF education gained in the UNICEF Young Envoys and ‘Voices of Youth’ Charity Run Ambassador Mr Wilfred Lau, together with two top runners field visit, the Young Envoys join hands to promote harmonious family Mr Gi Ka Man and Ms Yiu Kit Ching, officiated at the press conference. will produce four video ©HKCU 2011 ©HKCU 2011 UNICEF Young Envoys Programme 2011 launched its first ever advocacy clips about how emotional Our target is to raise HK$8.5 million for UNICEF’s ‘Unite for Children, project this year, extending Young Envoys’ concern over child related issues maltreatment in family hurts Unite against AIDS’ global campaign, with an increase of the number of to their own community in Hong Kong. After officially appointed UNICEF children, so as to improve ‘Living Gift’ participants to 13,000. The Charity Run is now open for enrolment. Please visit Young Envoys on 29 May, the 40 outstanding youngsters could not wait parent-child relationship ©HKCU 2011/Joyce Chan Raffle Draw 2011 a gift to children http://run.unicef.org.hk or call 2833 6139 for more details. Let’s Run for Children! starting their mission as child rights advocates and, partnering with the and promote harmonious UNICEF ‘Living Gift’ Raffle Ticket Charity Sales was held from July to online radio station ‘Voices of Youth’, conducted a survey on ‘Emotional family in Hong Kong. Maltreatment in Family’ – citing 83 ‘most hurting’ comments made by August and the lucky draw has completed on 3 September, raising over parents, such as “生嚿义燒好過生你！(It is better to give birth to BBQ HK$2 million for UNICEF’s Global Immunisation Campaign to equip children Donation boxes Applications for UNICEF pork than you!)” and “你做人好失敗！(You are a failure!)”. with the ability to prevent and fight preventable diseases. Young Envoys Programme arriving at Watsons The fresh Young Envoys then immediately split into two teams and made a 2012, a free programme ‘Change for Children’ This year, Watsons collaborates with UNICEF to launch the ‘Watsons Loving field visit to Yunnan and Gansu Province respectively in China. Though visiting welcoming all full-time UNICEF Fundraising Charity Campaign’. Starting from 1 July 2011 to mid ©HKCU 2011 homes and schools of the local ethnic minorities, the Young Envoys not only secondary students aged 12 fundraising in hotels 2012, donation boxes have been placed in all stores of Watsons and Fortress. experienced the plight of people there, but also learnt more about UNICEF’s to 18, have started and the deadline is 1 November. For more details, HKCU and the Hong Kong Hotels Association join hands in launching the In addition, a year end charity sale of calendars and a Christmas bear will be family education project in the mainland China. please visit www.unicef.org.hk or www.facebook.com/unicef.ye ‘Change for Children’ Hotel Fundraising Programme. The programme aims held by Watsons to raise additional funds for more children in need. to provide a platform for visitors to generously donate any spare change they UNICEF may have to support needy children and women in China and more than 150 developing countries. Young Envoysfly high Qeelin Charity Auction Over 30 hotels have joined Earlier this May, Ms Judy Chen, Chairman To reward the contributing efforts of outstanding UNICEF Young Envoys, the Hong Kong the programme. Hotel of HKCU and guest Ms Huang Yi Committee for UNICEF (HKCU) invited them to a helicopter ride flew by Mr Dicky Yip, HKCU guests can simply put spare were invited to the ‘Qeelin Caring Council member. Feasting on the spectacular view of Hong Kong, all of them enjoy this coins into the donation Robot Exhibition’ opening ceremony, valuable experience: envelopes found in their organised by fine jewellery brand Qeelin “The helicopter ride gave me the opportunity to attempt something different. And at hotel rooms, and drop in International Finance Centre. Eight the same time, to think what can we do more to care and help children worldwide.” them into the donation box sculptures from the exhibition were Jeffrey Wong, Young Envoys 2009 at the hotel front desk. selected for a charity auction, which ©HKCU 2011

©HKCU 2011 ©HKCU 2011 proceeds will be donated to UNICEF. 15 EVERY CHILD Please cut along the line. At a glance ACKNOWLEDGEMENTS

Canon Cup 2011 Amoy Plaza MTR Corporation Ltd. Watsons Loving UNICEF Fundraising Kitchee Foundation Limited Laguna Plaza Toys LiFung (HK) Limited Charity Campaign Hopewell Centre Circle K Convenience Store Watsons Japan Earthquake Times Square Harbour City FORTRESS Pampers Cathay Pacific Airways Limited Tuen Mun Town Plaza Citybus Limited / New World First Bus Services Dragonair Wong Tai Sin Plaza Limited ‘Child Rights Advocacy Project 2011’ Wing Lung Bank Kai Tin Plaza New World First Ferry Services Limited Mr Kenneth Chen, JP, Under Secretary for Education Kiehls Prof Joseph Sung, SBS, Vice-Chancellor and President of The Chinese ‘1 Pack = 1 Donation’ Image Marketing Limited Pampers ‘1 Pack = 1 Donation’ Programme University of Hong Kong iConnect ‘Living Gift’ Raffle Draw Campaign Pampers Ms Christine Fang, BBS, JP, Chief Executive of the Hong Kong Council of supports immunisation in China Del Monte Fresh Produce (HK) Ltd Prize Sponsors Social Service The Hong Kong Polytechnic University Student’s Cathay Pacific Airways Limited Qeelin Caring Robot Exhibition Union Executive Committee From March to May, Pampers launched Tesley Travel Service Co Ltd and Charity Auction UNICEF Baby Friendly Hospital Initiative Hong Kong Association Victorian Spa TSL Jewellery (HK) Co Ltd. Qeelin ‘World Breastfeeding Week 2011’ Auxiliary Medical Services

the ‘1 Pack = 1 Donation’ Programme in ©HKCU 2011 Holiday Inn Macau Department of Health New World First Ferry Services (Macau) Limited The Horn of Africa Drought and Food Crisis Harley Owners Group Hospital Authority Hong Kong, raising funds for UNICEF’s Sun International Trading Co., Ltd Cathay Pacific Airways Limited Hong Kong Air Cadet Corps Ms Kiki Fung, from Medical School, The Chinese University of Hong Kong Kitchee raised emergency The Chaterhouse HK Amateur Radio Association Ms Sherry Tang, from Medical School, The Chinese University of Hong Kong immunisation projects in China. For The Body Shop UNICEF Charity Run 2011 Hong Kong Sports Photography Association Palm Island Resort Hong Kong Amateur Athletic Association UNICEF Young Envoys Programme 2011 each pack of specially marked Pampers funds through charity football match Jebsen & Co Ltd Sunrider International Unite for Children – AEON Credit Service (Asia) CO., Ltd. The Peninsula Hong Kong Hong Kong Disneyland Resort HKCU 25th Anniversary Charity Concert Mr Lai Yuk Kwong, Executive Director, AEON Credit Service (Asia) Co., Ltd. diapers and wipes bought during the Kitchee Football Team played an exhibition match against Villarreal C.F. of Spanish League Hong Kong Disneyland Resort ING Asia Pacific Bank of Communications Co., Ltd. Hong Kong Branch Links of London M.A.C Cosmetics M.A.C Cosmetics UNICEF China promotion period, Pampers donated Tencent Holdings Ltd at Canon Cup 2011 at the Hong Kong Stadium on 27 May. After deducting all match Madame Tussauds Hong Kong TSL Jewellery (HK) Co Ltd. NOW TV Star Search Channel Olympian City New Balance Athletic Shoes (HK) Limited Asia Miles Ltd. Phoenix TV Mrs Irene So, General Manager (Retail Marketing and Promotions), Sino Group US$0.05 to UNICEF. Holiday Inn Golden Mile NWS Holdings Ltd. expenses, Kitchee Foundation Limited, the event organiser, donated all ticket sales to HKCU, Tom Lee Music Mr Ringo Chan, Supervisor, The Boys’ & Girls’ Clubs Association of Hong Kong InterContinental Grand Stanford Hong Kong Nikon Hong Kong Dr Li Frendi Wing-sai, Assistant Professor, Department of Psychology, The A.H.M. Engineering Co., Ltd Hong Kong Seibu Enterprise Co.Ltd. Coca Cola China Limited University of Hong Kong raising over HK$230,000 for emergency relief work. A.H.M. Video School of Creativity Aon Hong Kong Limited AV Promotion Ltd Ulferts of Sweden (Far East) Ltd. Chiu Hing Construction & Transportation Co Ltd UNICEF ‘Voices of Youth’ Online Radio Programme Art Design & Production Ltd Pompei Limited Wah Fung Engineering Co Ltd Headline Daily Betake Marketing (HK) Limited Mannings (Asia) Consultants Ltd TeenPower, RTHK Securstar Venue Sponsors Quality Printing Ltd. Youth Outreach Subscription to Quality Printing Maritime Square Seiko – Thong Sia Watch Co., Ltd. Mr Herman Cheng, Experienced Radio Presenter, RTHK Lee Theatre Plaza Sina Hong Kong Limited Ad Fortune Prof Qian WANG, Assistant Professor of Department of Psychology, CUHK MTR Corporation Limited DHL Express Hong Kong Macro Polo Hongkong hotel Prof Florrie Fei-Yin Ng, Assistant Professor of Department of Educational E-editionUNICEF information Kornhill Plaza HK Commercial Broadcasting Co. Ltd. Hong Kong St. John Ambulance Psychology, CUHK Unite for the environment! I would like to protect our earth. Please swap my printed Every Child subscription to an E-edition. english Name: ______POSTAGE WILL BE NO POSTAGE Take Action! STAMP swap to Chinese Name: ______PAID BY LICENSEE NECESSARY IF donor No.: ______郵費由持牌人支付 POSTED IN HONG KONG E-edition Please glue and seal email: ______如在本港投寄 Update of contact information 毋須貼上郵票

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