TV Viewing Trends in Latvia

TV viewing trends in Latvia Jūrmala August 21, 2019 Left Margin 1.00cm 3.19cm 3.70cm 5.89cm 6.40cm 8.59cm 9.10cm 11.28cm 11.80cm 13.98cm 14.50cm 16.67cm 17.20cm 19.37cm 9.90cm 22.07cm 22.60cm 24.76cm 25.30cm 27.46cm 27.99cm 30.16cm 30.69cm 32.85cm Right Margin

TV households in Latvia

3.16cm Heading Baseline

4.75cm Content Top

6.34cm

7.93cm

9.52cm

11.11cm

12.70cm

2010 Q1 2011 2012 2013 2014 2015 2016 2017 2018 2019 1HY 14.29cm 99% 97% 97% 96% 95% 96% 94% 94% 93% 93%

15.87cm Content Bottom

17.00cm

Left Margin 1.00cm 3.19cm 3.70cm 5.89cm 6.40cm 8.59cm 9.10cm 11.28cm 11.80cm 13.98cm 14.50cm 16.67cm 17.20cm 19.37cm 9.90cm 22.07cm 22.60cm 24.76cm 25.30cm 27.46cm 27.99cm 30.16cm 30.69cm 32.85cm Right Margin

Reception types

3.16cm Heading Baseline

4.75cm 13% 11% 10% 8% Satellite Content Top

6.34cm

34% 39% 43% 45% IPTV 7.93cm

9.52cm

38% 11.11cm 37% 36% 37% Cable

12.70cm

21% 19% 14.29cm 17% 14% Terrestrial

2016 2017 2018 2019 1HY 15.87cm Content Bottom

17.00cm

Reach 4+

3.16cm 97.1 96.5 96.5 96.6 Monthly Reach Heading Baseline 90.0 89.6 88.3 87.8 Weekly Reach 4.75cm Content Top

6.34cm 70.1 67.2 66.8 68.0 Daily Reach

7.93cm

9.52cm

11.11cm

12.70cm

14.29cm

15.87cm 2016 2017 2018 2019 1HY Content Bottom

17.00cm

Measured channels by origin of content

3.16cm 2016 1HY 2019 1HY Heading Baseline

4.75cm Content Top Local Share 42,0% Local Share 37,1%

6.34cm

7.93cm - +

9.52cm Russian Share* 25,5%+RTR Russian Share 27,2%+RTR

11.11cm - + 12.70cm

14.29cm Other Share 3,1% Other Share 3,4%

15.87cm - Content Bottom +

17.00cm Left Margin 1.00cm 3.19cm 3.70cm 5.89cm 6.40cm 8.59cm 9.10cm 11.28cm 11.80cm 13.98cm 14.50cm 16.67cm 17.20cm 19.37cm 9.90cm 22.07cm 22.60cm 24.76cm 25.30cm 27.46cm 27.99cm 30.16cm 30.69cm 32.85cm Right Margin

RTR Planeta Baltija – banned for three months in 2019, February 4 – May 4

3.16cm Heading Baseline Share in January 5,7%

4.75cm Content Top Share in June 5,0%

6.34cm

7.93cm Largest Share gains during ban:

9.52cm

11.11cm

12.70cm Other Viewing

14.29cm +2,6 +0,9 +0,9 +1,8 15.87cm Content Bottom

17.00cm

Share of viewing among Latvians and Other nationalities, 2019 1HY Latvian Other nationality

3.16cm PBK 14.8 Heading Baseline LTV1 15.7 TV3 14.8 NTV Mir Baltic 10.3 LNT 11.8 REN TV Baltic 4.8 4.75cm LTV7 4.5 Dom Kino 4.6 Content Top NTV Mir Baltic 4.1 3+ 3.1 TV6 3.8 TNT 2.8 6.34cm RīgaTV 24 2.8 LTV1 1.6 PBK 2.8 LNT 1.4 REN TV Baltic 2.2 TV3 1.3 3+ 2.0 LTV7 1.2 7.93cm STV 1.8 Nickelodeon 0.9 Dom Kino 1.7 Pjatnica International 0.8 Kanāls 2 1.5 TNT4 International 0.7 9.52cm 360TV 1.4 CTC Baltija 0.6 Nickelodeon 0.9 Discovery Channel 0.5 TNT 0.7 RīgaTV 24 0.5 11.11cm National Geographic Channel 0.7 TV6 0.5 Re:TV 0.7 FOX 0.4 Discovery Channel 0.6 National Geographic Channel 0.4 12.70cm Kidzone TV 0.6 STV 0.3 FOX 0.5 Sony Channel 0.1 Best4Sport TV 0.4 Fox Life 0.1 CTC Baltija 0.4 Kidzone TV 0.1 14.29cm Sony Channel 0.3 Re:TV 0.1 Fox Life 0.3 360TV 0.1 Pjatnica International 0.3 Kanāls 2 0.1 15.87cm TNT4 International 0.2 Content Bottom Best4Sport TV 0.03 0 5 10 15 20 0 5 10 15 20 17.00cm

Most viewed broadcasts among other nationalities in TOP channels, 2019 1HY

Channel Title Genre Rtg% 3.16cm Латвийское Время. Вечернее интервью Current affairs 10,0 Heading Baseline Гадалка Serials 9,1 Латвийское Время Newscast, flashes 9,0 4.75cm Ланцет Serials 8,4 Content Top Дебаты кандидатов в президенты Украины Political broadcasting 7,8 Черныи пёс Movies 7,6 6.34cm Пустина Movies 7,0 Пёс 2 Series 6,5 Невский Series 4,6 7.93cm Пять минут тишины Series 4,5 Перевал Дятлова. Конец истории General enrichment 4,0 Обезьяна произошла от человека General enrichment 3,7 9.52cm Новогодний Задорнов Shows, variety, humour, satire 3,5 Перевал Дятлова. Оживший свидетель General enrichment 3,3 Другая Я Serials 3,1 11.11cm Улицы разбитых фонарей 16 Series 2,5 Улицы разбитых фонарей 13 Series 2,2 Ирония судьбы, или С лёгким паром! Movies 2,2 12.70cm Улицы разбитых фонарей 15 Series 1,8 О чём говорят мужчины Movies 1,8 Ёлки новые Movies 3,9 14.29cm Иван Царевич и Серый Волк Animation 3,3 Captain America: The Winter Soldier Movies 3,2 Valerian and the City of a Thousand Planets Movies 2,9 15.87cm Hunger Games Movies 2,9 Content Bottom

17.00cm

Internet platforms viewing on TV screen

3.16cm Heading Baseline Youtube

4.75cm Content Top

6.34cm Shortcut

7.93cm Netflix

9.52cm

LMT viedtelevīzija 11.11cm

12.70cm TV Play

14.29cm

Megogo 15.87cm Content Bottom

17.00cm

Oskars Rumpeters Media Account Director [email protected]

+371 67 096 300 Kronvalda bulvaris 3-2 Riga, LV-1010 Latvia www.kantar.lv