12 02 2014 (Pdf)
Entrepreneurs build rural business with passion for outdoors By Lucas Shivers line, currently including a and daughters of our farming Striving to make outdoor variety of shirt styles and and ranching communities life attractive, Justin Raaf, colors that feature the At- who can join our team as Stuart Raaf, Brian Placek tracktive logo. managers, operators, sales- and Bryson Robbins are co- “The driving idea behind people and stewards of our owners of a rural life startup our apparel is to offer great- land and natural environ- and hunting company called looking clothing that is ath- ment.” Attracktive Outdoors. letic, functional and distinc- In one example, the team “We have always found tive,” Robbins said. “People works with graduates of the outdoors to be attrac- who exercise outdoors, be Kansas State University’s tive,” Robbins said. “By that walking, hiking or jog- Wildlife Outdoor Enterprise adding the letter ‘k’ to the ging, even yoga, enjoy wear- Management program, like word ‘attractive,’ it creates ing our long and short Kurtis Wells of Corning, to the word ‘rack’ within the sleeves, as well as tank perform field research in word ‘attracktive,’ which has tops.” north central Kansas who an association to deer since a Robbins said a distinct helps operate an outfitting deer’s antlers are commonly grassroots customer base service. referred to as his rack. One sprang up from the Salina Attracktive Outdoors is of our products that com- area to Kansas City along collaborating with Kansas pelled us to create a compa- the I-70 corridor. deer hunting outfitters, such ny is an attractant, which by “Word-of-mouth adver- as Midwest Whitetail Ad- its nature, is attractive.” tising, friends and family, ventures, to research how Growing up in rural Riley and attending tradeshows in- deer utilize Beer4Deer and and Pottawatomie counties, cluding the Kansas Sampler possibly other products in including the Highway 24 Festival in Wamego have all the future.
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