[email protected] www.kraie.com +33 667 93 12 04

I am Julien G. Bailleux. Artistic Director & UI/UX Based in Toulouse, France. [email protected] www.kraie.com - www.linkedin.com/in/kraie www.dribbble.com/kraie

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Contact Summary [email protected] · Art Direction www.linkedin.com/in/kraie · Branding Consulting www.kraie.com · Branding www.dribbble.com/kraie · www.behance.net/kraie · Logo Creation · UI Design Top Skills · WebDesign · App Design Branding · User Experience (UX) Design UI Design · Visual Design UX Design Art Direction Carrer As a successful Artistic Director / Freelance Designer for Languages the past 14 years, I specialize in creative, quality, minimal & clean graphic design and thrive on the challenges every Français new project brings. (Native or Bilingual) Spanish I have worked for some of France & New Zealand’s (Limited Working) and communications companies including English Publicis, Euro RSCG, Saatchi & Saatchi, BBDO, Ogilvy, (Native or Bilingual) MRM McCANN, FullsixGroup, Havas... for prestigious clients such as Air France, L’Oréal, Lancôme, Lacoste, Windows, CANAL+, Samsung, Sony… I alos worked with Certifications numerous organisations including advertising agencies, entrepreneur, design studios, brands, and startups on my Adobe freelance journey. Design of accessible interfaces Working in diverse sectors has given me a breadth of Scrum Master Certification industry experience, and the ability to design dynamic UX strategies relevant to the communication context at hand.

Honors-Awards On the other hand, I focus on Digital projects such as UX & UI, for TV, widget, tablets and apps. I teach courses in Design awards Superior private schools and online. Site of the day GrandPrix Coment

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Work: www.cuisines-concept-creations. Experience fr, www.ad-and-co.fr ,www.valterra.fr, www.tekteco.fr, www.terredorbis.com, Inetum www.juune-incentive.fr,www.yellom.store, Senior UI/UX Designer www.nexilink.fr, www.bourdeauxservices. December 2020 - Present (5 months) fr, www.violette-proprete.com, www. Toulouse, Occitania, France bleuroi.fr, www.atelier-julien-nauroy.fr, UI/UX Design & Ergonomic Audit www.em-p.fr

- User journey definition. Kraie - : Empathy, Definition, Freelance Senior Art Director Ideation, Prototyping, Testing June 2007 - December 2019 - Creation of wireframes, prototyping, UI Toulouse area, France Kit & Design Assets. - Accessibility consulting Art Direction. Digital Design. User - Web design, developer interface, Interface. Brand Identity. User Experience deliverables - Brand Image Consulting - Brand Design - Web Design Clients : Pierre Fabre, Ministry of - Graphic Design Justice, Chateau d’eau, Space Climate - Logo creation Observatory. - User Experience (UX) Design - Visual Design - Packaging Melting K - , Digital Painting Senior AD/UI/UX Designer - - Image processing and retouching Senior Art Director - Photography September 2019 - November 2020 Toulouse, Midi-Pyrénées, France Ministry of Employment Teacher / Member of the jury for the - UI/UX Design & Ergonomic Audit validation of the Designer titles - UX Writing - User journey definition September 2013 - April 2019 - Design thinking: Empathy, Definition, Ideation, Prototyping, Testing I am working as a freelance Art director - Creation of wireframes, prototyping, UI on a side leading courses in private Kit & Design Assets - Branding & Naming highschool ((ISG, Aries, e.artsup...) last Consulting years. Moreover, I take part as a jury - Branding, logos & graphic design. - Web in the Multimedia Graphic designer design, developer interface, deliverables degree, in private high school program, - , Iconography referenced in the guide by the Ministry - Image processing and retouching for Employment.

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Kraie - Creation of wireframes, prototyping, Freelance Senior Graphic graphic charter and UI kit. Designer - HD Webdesign, Responsive Design July 2015 - November 2016 - Image processing and retouching Auckland, New Zealand Mobistan Bordeaux I have worked for some of New Zealand’s Agence Publicis Monkees top design and communications https://mobistan.fr companies including Saatchi & Saatchi, Laboratoire Lebeau Ogilvy, DDB, BBDO... and with numerous organisations including advertising Senior Product Designer agencies, design studios,brands, and March 2015 - October 2018 startups. I focused on Branding and Grisolles, Occitania, France screen projects such as webdesign & UI, for TV,tablets and apps. Senior Art Director in charge of the Catalogue and product management for Mindful Organic Co. the Dieti-Natura brand. Senior Product Designer - Brand Image Consulting September 2018 - August 2019 - Graphic Design (Branding, Brand California, USA Development) - Iconography, Illustration, Image Graphic Designer (Branding, Brand processing and retouching Development) - Product Design (Packaging, Catalogue, Designer product (packaging, brand Brand Guide, Bottling, Labels) guide, bottling) - Web campaign management (banners, - Branding Consulting rich media) - Logo and Branding - Designer product (packaging, brand www.dieti-natura.com guide, bottles) e-artsup - Amazon product management , the school of creative passion - Photography Product Pack shot UI/UX Design Trainer - Image processing and retouching. October 2017 - June 2018 Toulouse, France Publicis Monkees Freelance AD / UI Designer UI/UX Design Teacher April 2019 - April 2019 (1 month) - Writing of course content for Bachelor Toulouse, France 1, 2 and 3rd year - Follow-up of student work and UI/UX Art Direction workshops - Application of the Design thinking steps - Setting up of work groups

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X-Prime (Mirum) The Pond Freelance Senior AD / UI Designer Freelance Senior Art Director UI/ March 2017 - May 2018 UX Designer Toulouse, France July 2015 - July 2016 Auckland, New Zealand - Creation of wireframes, prototyping . Webdesign, UI & Design Assets. With the partnership of an agent - Work in collaboration with ergonomist in Auckland, New Zealand, I have - Digital Campaigns, Rich Media, Skinning collaborated on numerous offline and - Web design, developer interface, online digital projects with prestigious deliverables agencies. - Typography, Iconography - Best Awards 2015 for the Lexus - Image processing and retouching International Brand Book & Lexus Display - Illustration, Typeface (Saatchi & Saatchi Agency) - - Shooting & Photo reportage Support for the UX-UI optimisation of the Ministry of Justice platforms Client : BMW Motorrad, La Roche-Posay, - Design and implementation of the Danone, L’Oréal, Tour Auto... ‘BeSummer Ready’ integral operator Spark campaign Publicis Monkees - Creation of conference materials for the Freelance AD / UI Designer International Women’s Day March 2017 - April 2017 - Print communication for the national Toulouse, France elections - Design and execution of the offline Aries Group campaign for Kiwi Electric Webdesign & UI/UX Trainer - Organisation and follow-up of user tests January 2017 - March 2017 Toulouse, France Website: https://saatchi.co.nz, https:// www.electrickiwi.co.nz/, https:// Trainer for the 2016/2017 session bestawards.co.nz Graphic and Multimedia Designer. Spitfire - The Digital Agency Module UE2, EC3A Web Design, at ARIÈS, school of graphic design. Freelance Senior Multimedia - Creation of course contents Designer - /Research workshop February 2016 - May 2016 - Validation and supervision of projects Auckland, New Zealand - Follow-up of the students Release of my first teaching material Art Direction, Branding, Print, Webdesign, ‘Design if you Can’. UI Design...

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January 2016 - February 2016 - Visual Identity Design Auckland, New Zealand - Creation of , rough and sketches Brand Book for Lexus (Japan) Logo - Prototyping for the final decision on the & Lock Up for local elections LGNZ choice of the tool. Advertising & BillBoard campaign for - Digital campaigns, Rich Media, skins Electric KiwiWebsite redesign for Ministry - Webdesign, UI Guidelines, Design Of justice Slides for a talk about Women Assets in Leadership by Nicky Bell, CEO of - Branding, Logo, Image Consulting Saatchi & Saatchi New Zealand - Typography, Iconography - Image processing and retouching Print & Digital Campaigns: Digital - Illustration, Rough, Storyboard, Print Campaigns, Rich Media, Web Design, Design. Developer Interface, Deliverables Typography, Iconography Image Hyde Group Advertising Processing and Retouching. Illustration, Freelance Digital Designer Print Design. February 2016 - February 2016 (1 Badger Communications month) Auckland, New Zealand Freelance Senior Graphic Designer UX/UI & WebDesign for Kings https:// November 2015 - November 2015 plantdoctor.co.nz microsite for hyde.co.nz Auckland, New Zealand Rich Media & Digital banners for Smiths City - Multimedia Art Direction - Define and meet the need for media - UX workshop with the client to create industrialisation and validate wireframes in session. - Digital campaigns, rich media, skins - Print (goodies) and digital (rich media - Web design, developer interface, campaign) design deliverables - Works for UDC (mailing & eDM) - Image processing and retouching - Creation of the design of the off-line - UX/UI & WebDesign for Kings https:// campaign by integrating the Ford graphic plantdoctor.co.nz microsite for hyde.co.nz charter - Creation and development of the Rich - Digital campaigns, rich media, wraps Media & Digital banners campaign for - Webdesign, Also economic, developer Smiths City. interface, deliverables - Typography, Iconography - Image Saatchi & Saatchi processing and retouching https:// Freelance Senior Graphic badger.co.nz/ Designer

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Twenty NZ MobileIron, Sovereign Freelance Senior Graphic • Accompagnement Conception des Designer wireframes/templates September 2015 - October 2015 • UX : Étude Chemin utilisateur, Audit Auckland, New Zealand ergonomique • Advertisers : MobileIron Production, supervision and • Campagne promotionnelle digitale development of the corporate design Sovereign, écran onboarding and branding for AA Insurance (New • UI, Webdesign, interface developpeur, Zealand’s leading insurance company) livrables - Supporting the creation and • Traitement et retouches d’images development of the brand’s print materials https://www.chemistry.co.nz/ - Guidelines & graphic charter Contagion - Iconography, Circle of values - Design workshops - Brochure and Freelance Senior AD UI/UX leaflet design (Indesign) https://twenty. Designer co.nz/ September 2015 - September 2015 Auckland, New Zealand Stanley St Freelance Senior Artistic Director - Wireframe, Prototype, Webdesign, UI kit September 2015 - October 2015 for Pita Pit Auckland, New Zealand - Creation of iconography for Philip Morris and storytelling Various range of clients and projects - UX Design User flow, User path such as Webdesign, Campaign, Ads,Rich - Design creation based on wireframes/ Media, Branding templates Print works : I’ve been working for KFC, - Digital campaigns, rich media, skins Burger King, Public Trust, Datacom, - Webdesign, developer interface, BPConnect (Wild Bean Cafe)... deliverables Web works : Powerade, U by Kotex, - Typography, Iconography EECA, Countdown (& OneCardVisa), - Image processing and retouching PublicTrust...https://stanleyst.nz Digital Works for Advertisers: Peugeot, Philip Morris, Pita Pit, KFC... Chemistry https://www.contagion.co.nz/ Freelance Senior Artistic Director Saatchi & Saatchi New Zealand September 2015 - September 2015 Auckland, New Zealand Freelance Senior AD UI/UX Designer UX / UI Design pour refonte. Advertisers : August 2015 - September 2015

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Auckland, New Zealand https://www.behance.net/ Ads for Spark Summer campaign gallery/29183191/Technip-Security- Admin-Interface ICOM Agency Aries Group Freelance Art Director UI/UX Member of the Validation Jury Design September 2014 - September 2014 December 2014 - June 2015 Toulouse, France Toulouse, France In accordance with the Professional - UI/UX Design. Certification of the French Ministry of - Graphic and Product Designer Employment, presence at the Jury of (Packaging, Brand Guide, Flaconnage) validation of the titles of Multimedia - Facilitation of workshops to frame end- Graphic Designer, whose members are user needs appointed by the director of the public - Ergonomic and UX Design audit school of graphic design Aries Toulouse. - Branding, logo design, graphic charter- Publicis Monkees Brand image consulting - Creation of wireframes, prototyping, UI Freelance Digital Art Director & Design Assets kit. October 2013 - July 2014 - Regional Digital Campaigns Toulouse, France - Webdesign, developer interface - Typography, Iconography Clients: Carrefour, Suzuki, Peugeot, - Image processing and retouching BMW, L’Oréal, Sopra Stéria, ChevalBlanc, - Illustration, Print Design Decathlon, Sodiaal, Intermarché, Picard, - Packshot Photo PSG, HLM, etc.

Allprint Clients, institutions and local actors: Toulouse City Hall, Occitanie Region, Multimedia Art Director Clinique Pasteur, Madeeli, Terre Azur... 2011 - 2014 Paris, France UI/UX Design for eMindHub is the only online platform bringing together experts Art Direction, Story Board, Motion in the aeronautics and space field. Design, Illustration, Animation, , Project Management Takoma Freelance Digital Designer, Art http://www.allprint.fr/ Direction, UI/UX Designer France-examen October 2014 - October 2014 Toulouse Area, France Web Art Director

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May 2013 - October 2013 June 2011 - July 2011 Toulouse, France Suresnes Newslettter, Illustration, Webdesign Art Direction Fullsix Group France Icom Agency Web Art Director Freelance Graphic Designer 2011 - 2011 April 2013 - June 2013 Paris Area, France Toulouse, France Art Direction, Webdesign, Animation for Leclerc mobile - Banners & Rich Media various international clients (Samsung, La campaign Banque Postale, LCL, PMU,SFR, Peugeot, Client: Free, IMS Network - Global Septodont...) Branding The 88 INFA Art Director Member of the Jury 2011 - 2011 March 2013 - 2013 Paris, France Validation of the titles Multimedia Graphic Art Direction, Consulting Designer / Webdesigner Novedia Group MyStudioFactory Webdesigner Freelance Art Director 2011 - 2011 2008 - 2013 Paris, France Paris, France Webdesign for Canal +

H Agency AD, UI/UX Design, Mobile app, Webdesign https://www.mystudiofactory.com/en/ Web Art Director 2011 - 2011 Proximity BBDO Paris Suresnes, Paris Area Freelance Art Director Art Direction, Webdesigner October 2011 - November 2011 CreativLink Paris, France Freelance Art Director WebDesigner, Freelance Art Director 2008 - 2011 Deployment of the digital campaign Paris, France MonCadorama.website + Rich media digital banners + collateral Multimedia Designer. Art direction, UI/ UX Design, Print design, Illustration, Euro RSCG C&O Web design, emailing, Animation, flash, Freelance Art Director actionscript

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36PULP Design & development (HTML, CSS, PHP) Freelance Art Director Koesy 2008 - 2011 Paris, France Freelance Graphic Web Designer 2009 - 2010 CBL Consulting Paris area, France Web Designer, Developer May 2010 - May 2010 UX/UI design User journey, Webdesign, Paris, France Iconography. Redesign of the Bouygues Telecom intranet (Wooby) (Winner of the HTML, CSS GrandPrix Coment) - Redesign of the Recruitment Campaign website www.la- portal of the Centre de ressources et carriere-dont-vous-etes-le-heros.com d’information sur les multimédias pour l’enseignement supérieur. MRM // McCANN Paris Conovae Freelance Digital Designer December 2009 - February 2010 Freelance Art Director Paris, France 2008 - 2010 Paris area, France Multimedia Designer. Art direction, UI/ UX Design, Print design, Illustration, Management of digital portfolio- Mobile Web design, emailing, Animation, flash, App Design- Webdesign UI Design- actionscript. Ergonomic audit- Iconography- Print Clients: Nescafe, Cofinoga, Total Design- Branding, logo design- Photography Ubi-bene Australia Multimedia Graphic Designer 2010 - 2010 Freelance Web Designer Boulogne-Billancourt , France 2009 - 2009 Paris, France Flash animation for TV advertising in the Parisian subway.ubi bene Agence de Webdesign, Illustration communication événementielle grand Air France, Orange, Galettes St Michel public Proximity BBDO Paris HR Path Independent Graphic Designer DA, Integrator, Developer 2009 - 2009 2009 - 2010 Paris, France Paris, France

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DDB Paris Multimedia Graphic Designer 2008 - 2009 Paris, France Webdesign

DSC Consultants Freelance Art Director 2008 - 2009 Aix-En-Provence, France Design If You can 2017 Varibase Edition Pyramid Multimedia Designer My first published book about UI & UX 2007 - 2007 Design. A concentrate of courses taught Marseille, France in private higher education schools. Print Design, Webdesign, emailing

Kraie Graphic designer 2005 - 2006 Mise en page Toulouse, France Ratio et règles d’Or

Graphic designer Julien Bailleux Letter painter Muralist

Mise en page, ratio, et règles dor 2020 Edition Pyramid

My second published book talk about Layout, Grid and composition. Published in France in 2020.

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