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Pop up ONLINE Issue 15 Apr 2014 Pop Up ONLINE www.asianpaints.com/cq Your Rainbow Panorama RECENT INNOVATION INDIA CONNECT IN FOCUS INSIGHT INSPIRATION YOUR RAINBOW PANORAMA » by Olafur Eliasson is a circular walkway made of coloured glass atop the ARoS Aarhus Art Museum in Denmark. It provides a colour-ltered panoramic view of the city. To view this article, along with exclusive Colour Quotient features, access the online platform at » asianpaints.com/cq CONTENTS INSIGHT Pop Up Two leading creative professionals provide insights into creating sprightly colour palettes around the issue colour, Sporting Green–7741. Shweta Jain Chopra Divya Thakur 14 CQ 15 IN FOCUS INDIA CONNECT Asian Paints ColourNext 2014 04 32 Colour Palate Introducing the year’s colour themes A new series that delves into and trends developed by ColourNext. colour associations of food and its regional contexts. Royale Play International 20 INSIGHT Designer Collection The latest range of exquisite, 26 Street Art Delhi natural finishes from Asian Paints. A glimpse into st+art delhi, the first-of-its-kind street art festival in India. Asian Paints Ezycolour 37 Store in Kolkata A look inside the latest Asian 31 The Colour Resource Index Paints experiential store. Colour resources from around the world, hand-picked for utility and inspiration. INSPIRATION ASK ASIAN PAINTS 18 Introducing Forever Young Paint Query 40 and Flavours The two newest additions to the Colour Code range. 36 Bhane’s Ice-Cream Social Dennis Francis Theo talks about the colour link between fashion and ice- cream for this edition of Colour Love. Issue 15 Apr 2014 ON THE COVER Pop Up refers to a change in the mundane; the emergence of a bright, fresh approach that leaves behind the passé. Paper quills pop-up from the frame as an extension of the theme, and are brought to attention with this quarter’s issue colour— Sporting Green–7741. Pop Up 1 Colours are rich in inspiration—each colour carries with it a multitude of meanings, associations, and connotations. Colour Map COLOU is a visual map of ideas originating from our issue colour, Sporting Green‒7741, to inspire and kick-start your creative process. 3 AP 4 5 1 A multitude of bright paper lanterns evoke a light, yet dramatic look. SPORTING GREEN–7741 2 Lime-green deck chair. 3 The organic texture of brick is enhanced with green paint. 4 Paint pot-holders to achieve a cohesive summery palette. SUMMERY 5 Sixties-themed floral wallpaper. Orange Crown–7974 | R 255 G 163 B 72 NATURAL Lily Gold–7942 | R 255 G 200 B 43 2 2 Summery CORPORATE Colour Palette 1 3 2 1 Aged texture on exterior walls. 2 Two-toned wooden coasters. 3 Sombre window frames paired with 5 vivid green curtains. 4 Natural motifs such as leaves add 1 Green and grey colour-blocking texture and colour to accessories. on an office building. 5 Complement the colours of the 2 Outdoor cafeteria space with a outdoors with green accents on combination of bright and the ceiling and railings. sombre colours. 3 A lookout into a garden space. 5 4 Indoor plants add natural colour 1 3 to an office. Earthy Brown–8005 | R 174 G 98 B 65 5 Bright green window shutters. Nimbus Shower–8330 | R 185 G 186 B 177 Rose Blush–5232 | R 238 G 231 B 222 Thunder Cloud–8261 | R 73 G 72 B 76 Natural Colour Palette Corporate 4 Colour Palette 4 1 Colours are rich in inspiration—each colour carries with it a multitude of meanings, associations, and connotations. Colour Map COLOU is a visual map of ideas originating from our issue colour, Sporting Green‒7741, to inspire and kick-start your creative process. 3 AP 4 5 1 A multitude of bright paper lanterns evoke a light, yet dramatic look. SPORTING GREEN–7741 2 Lime-green deck chair. 3 The organic texture of brick is enhanced with green paint. 4 Paint pot-holders to achieve a cohesive summery palette. SUMMERY 5 Sixties-themed floral wallpaper. Orange Crown–7974 | R 255 G 163 B 72 NATURAL Lily Gold–7942 | R 255 G 200 B 43 2 2 Summery CORPORATE Colour Palette 1 3 2 1 Aged texture on exterior walls. 2 Two-toned wooden coasters. 3 Sombre window frames paired with 5 vivid green curtains. 4 Natural motifs such as leaves add 1 Green and grey colour-blocking texture and colour to accessories. on an office building. 5 Complement the colours of the 2 Outdoor cafeteria space with a outdoors with green accents on combination of bright and the ceiling and railings. sombre colours. 3 A lookout into a garden space. 5 4 Indoor plants add natural colour 1 3 to an office. Earthy Brown–8005 | R 174 G 98 B 65 5 Bright green window shutters. Nimbus Shower–8330 | R 185 G 186 B 177 Rose Blush–5232 | R 238 G 231 B 222 Thunder Cloud–8261 | R 73 G 72 B 76 Natural Colour Palette Corporate 4 Colour Palette 4 IN FOCUS ColourNext is India’s foremost colour forecast from Asian Paints. It is the outcome of an intense collaboration between our experienced research team, senior design professionals, and industry experts who together map the direction of colour across India. The result is an inspired colour vocabulary for each year and an expertly curated selection of colour compositions told through compelling themes. THE RESEARCH PROCESS 1. Developing a Databank 2. Creative Studio Workshops 3. Style Leader Panels The ColourNext team begins by The resulting databank is then The colour stories are then shared looking for clues to the evolving presented to select designers across with industry leaders and design trends in design and consumer India who brainstorm over colour experts chosen by the Asian Paints choices. They sift through the associations. They generate a range colour marketing team, who further gamut of media articles from the of colour stories and themes that distil the most inspirational themes. past year, explore contemporary reflect the moods of the year. This The themes are refined and made design spaces, and talk with rele- is done as a part of seven workshops more nuanced and the palette is vant people, from sociologists which are held across three key sharpened. The refined themes are and anthropologists to design cities in India. presented as the defining colour thinkers and trend forecasters. stories for the year ahead. 4–5 Food is the latest obsession, chefs the new rock stars, and the kitchen is where the party is. Soft meets strong in today’s woman. In her exists a perfect balance between determination and poise, self-assuredness and composure. Anything one can do, two can do better! Never has the world throbbed with so many connections as it does now. For jaw-dropping awe and an out of this world experience we have to literally look out of this world—towards the sweeping, swirling, ethereal vistas of space. IN FOCUS COLOUR QUOTIENT 15 Food is the latest obsession, chefs the new rock stars, and the kitchen is where the party is. Exposure to world cuisine has only whetted our appetite for more rollicking culinary adventures. Food is not just a thrill to the palate but a feast for the eye, a carnival of sensory indulgence. We are drawn, like moths to a flame, to the sights and sounds, flavours, textures, colours, and exotic tastes of startling ingredients that accompany food and cooking. There is an appreciation for the convivial atmosphere of delightfully decorated eating spaces bathed in glowing, warm, and energetic shades where people gather around enjoying food-related experiments and sharing experiences. And now this vibrant world is increasingly finding design resonance in the rest of the home too, livening it up with its joie de vivre colours. So plate up, taste life, and colour your world with the palette of food. 6–7 COLOUR PLAY Combinations of lead and accent colours in various proportions can be used to style each Plate Up space differently. Nature’s basket provides the inspiration vitality, passion, and exuberance to any complement each other to form a beautiful, for this medley of lively shades generating room. In this stimulating atmosphere eye-catching, and savoury colour recipe. a multi-sensorial experience. Rich plum, friends gather and conversation flour- crisp, leafy greens, popping reds add ishes. Shades, like ingredients, blend and LEAD PALETTE SUPPORTING PALETTE Royale Play Nilaya Breezy Day–9387 | R 231 G 227 B 204 Young Green–7808 | R 187 G 186 B 119 W023D1BNR25 Vine Yard–8709 | R 121 G 69 B 80 Antique White–0940 | R 230 G 214 B 195 Brown Tan–8535 | R 176 G 142 B 103 Earthen Wave–9541 | R 85 G 66 B 62 Easter Lily–8532 | R 240 G 229 B 208 Wheat Sprig–7891 | R 241 G 228 B 191 Cheeky Yellow–7902 | R 246 G 202 B 81 Ginger Pop–8053 | R 203 G 83 B 69 Rich Tomato–9405 | R 142 G 69 B 73 Wood Fence–8504 | R 190 G 170 B 125 Dropping Leaves–9366 | R 172 G 180 B 113 PU Palette Ice Mint 472 All shades and textures are printed representations and may vary slightly from actual colours and textures. Please refer to the Asian Paints Colour Spectra or product manual for exact shade reference. IN FOCUS COLOUR QUOTIENT 15 Soft meets strong in today’s woman. In her exists a perfect balance between determination and poise, self-assuredness and composure. At ease with herself and the world, she occupies all her spaces with aplomb, every detail and corner infused with her calm energy and her unique feminine spirit.
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