Issue 15 Apr 2014

Pop Up ONLINE

www.asianpaints.com/cq

Your Rainbow Panorama

RECENT INNOVATION INDIA CONNECT IN FOCUS INSIGHT INSPIRATION

YOUR RAINBOW PANORAMA » by Olafur Eliasson is a circular walkway made of coloured glass atop the ARoS Aarhus Art Museum in Denmark. It provides a colour-ltered panoramic view of the city. To view this article, along with exclusive Colour Quotient features, access the online platform at » asianpaints.com/cq CONTENTS

INSIGHT Pop Up Two leading creative professionals provide insights into creating sprightly colour palettes around the issue colour, Sporting Green–7741.

Shweta Jain Chopra Divya Thakur 14

CQ 15

IN FOCUS INDIA CONNECT

Asian Paints ColourNext 2014 04 32 Colour Palate Introducing the year’s colour themes A new series that delves into and trends developed by ColourNext. colour associations of food and its regional contexts.

Royale Play International 20 INSIGHT Designer Collection The latest range of exquisite, 26 natural finishes from Asian Paints. A glimpse into st+art delhi, the first-of-its-kind street art festival in India.

Asian Paints Ezycolour 37 Store in Kolkata A look inside the latest Asian 31 The Colour Resource Index Paints experiential store. Colour resources from around the world, hand-picked for utility and inspiration.

INSPIRATION ASK ASIAN PAINTS 18 Introducing Forever Young Paint Query 40 and Flavours The two newest additions to the Colour Code range.

36 Bhane’s Ice-Cream Social Dennis Francis Theo talks about the colour link between fashion and ice- cream for this edition of Colour Love.

Issue 15 Apr 2014 ON THE COVER Pop Up refers to a change in the mundane; the emergence of a bright, fresh approach that leaves behind the passé. Paper quills pop-up from the frame as an extension of the theme, and are brought to attention with this quarter’s issue colour— Sporting Green–7741.

Pop Up 1

Colours are rich in inspiration—each colour carries with it a multitude of meanings, associations, and connotations. Colour Map COLOU is a visual map of ideas originating from our issue colour, Sporting Green‒7741, to inspire and kick-start your creative process. 3 AP 4

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1 A multitude of bright paper lanterns evoke a light, yet dramatic look. SPORTING GREEN–7741 2 Lime-green deck chair. 3 The organic texture of brick is enhanced with green paint. 4 Paint pot-holders to achieve a cohesive summery palette. SUMMERY 5 Sixties-themed floral wallpaper.

Orange Crown–7974 | R 255 G 163 B 72 NATURAL

Lily Gold–7942 | R 255 G 200 B 43 2 2 Summery CORPORATE Colour Palette

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3 2 1 Aged texture on exterior walls. 2 Two-toned wooden coasters. 3 Sombre window frames paired with 5 vivid green curtains. 4 Natural motifs such as leaves add 1 Green and grey colour-blocking texture and colour to accessories. on an office building. 5 Complement the colours of the 2 Outdoor cafeteria space with a outdoors with green accents on combination of bright and the ceiling and railings. sombre colours. 3 A lookout into a garden space. 5 4 Indoor plants add natural colour 1 3 to an office. Earthy Brown–8005 | R 174 G 98 B 65 5 Bright green window shutters. Nimbus Shower–8330 | R 185 G 186 B 177

Rose Blush–5232 | R 238 G 231 B 222 Thunder Cloud–8261 | R 73 G 72 B 76

Natural Colour Palette Corporate 4 Colour Palette 4 1

Colours are rich in inspiration—each colour carries with it a multitude of meanings, associations, and connotations. Colour Map COLOU is a visual map of ideas originating from our issue colour, Sporting Green‒7741, to inspire and kick-start your creative process. 3 AP 4

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1 A multitude of bright paper lanterns evoke a light, yet dramatic look. SPORTING GREEN–7741 2 Lime-green deck chair. 3 The organic texture of brick is enhanced with green paint. 4 Paint pot-holders to achieve a cohesive summery palette. SUMMERY 5 Sixties-themed floral wallpaper.

Orange Crown–7974 | R 255 G 163 B 72 NATURAL

Lily Gold–7942 | R 255 G 200 B 43 2 2 Summery CORPORATE Colour Palette

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3 2 1 Aged texture on exterior walls. 2 Two-toned wooden coasters. 3 Sombre window frames paired with 5 vivid green curtains. 4 Natural motifs such as leaves add 1 Green and grey colour-blocking texture and colour to accessories. on an office building. 5 Complement the colours of the 2 Outdoor cafeteria space with a outdoors with green accents on combination of bright and the ceiling and railings. sombre colours. 3 A lookout into a garden space. 5 4 Indoor plants add natural colour 1 3 to an office. Earthy Brown–8005 | R 174 G 98 B 65 5 Bright green window shutters. Nimbus Shower–8330 | R 185 G 186 B 177

Rose Blush–5232 | R 238 G 231 B 222 Thunder Cloud–8261 | R 73 G 72 B 76

Natural Colour Palette Corporate 4 Colour Palette 4 IN FOCUS

ColourNext is India’s foremost colour forecast from Asian Paints. It is the outcome of an intense collaboration between our experienced research team, senior design professionals, and industry experts who together map the direction of colour across India. The result is an inspired colour vocabulary for each year and an expertly curated selection of colour compositions told through compelling themes.

THE RESEARCH PROCESS

1. Developing a Databank 2. Creative Studio Workshops 3. Style Leader Panels The ColourNext team begins by The resulting databank is then The colour stories are then shared looking for clues to the evolving presented to select designers across with industry leaders and design trends in design and consumer India who brainstorm over colour experts chosen by the Asian Paints choices. They sift through the associations. They generate a range colour marketing team, who further gamut of media articles from the of colour stories and themes that distil the most inspirational themes. past year, explore contemporary reflect the moods of the year. This The themes are refined and made design spaces, and talk with rele- is done as a part of seven workshops more nuanced and the palette is vant people, from sociologists which are held across three key sharpened. The refined themes are and anthropologists to design cities in India. presented as the defining colour thinkers and trend forecasters. stories for the year ahead. 4–5

Food is the latest obsession, chefs the new rock stars, and the kitchen is where the party is.

Soft meets strong in today’s woman. In her exists a perfect balance between determination and poise, self-assuredness and composure.

Anything one can do, two can do better! Never has the world throbbed with so many connections as it does now.

For jaw-dropping awe and an out of this world experience we have to literally look out of this world—towards the sweeping, swirling, ethereal vistas of space. IN FOCUS COLOUR QUOTIENT 15

Food is the latest obsession, chefs the new rock stars, and the kitchen is where the party is. Exposure to world cuisine has only whetted our appetite for more rollicking culinary adventures. Food is not just a thrill to the palate but a feast for the eye, a carnival of sensory indulgence. We are drawn, like moths to a flame, to the sights and sounds, flavours, textures, colours, and exotic tastes of startling ingredients that accompany food and cooking. There is an appreciation for the convivial atmosphere of delightfully decorated eating spaces bathed in glowing, warm, and energetic shades where people gather around enjoying food-related experiments and sharing experiences. And now this vibrant world is increasingly finding design resonance in the rest of the home too, livening it up with its joie de vivre colours. So plate up, taste life, and colour your world with the palette of food. 6–7

COLOUR PLAY

Combinations of lead and accent colours in various proportions can be used to style each Plate Up space differently.

Nature’s basket provides the inspiration vitality, passion, and exuberance to any complement each other to form a beautiful, for this medley of lively shades generating room. In this stimulating atmosphere eye-catching, and savoury colour recipe. a multi-sensorial experience. Rich plum, friends gather and conversation flour- crisp, leafy greens, popping reds add ishes. Shades, like ingredients, blend and

LEAD PALETTE SUPPORTING PALETTE

Royale Play Nilaya Breezy Day–9387 | R 231 G 227 B 204 Young Green–7808 | R 187 G 186 B 119 W023D1BNR25

Vine Yard–8709 | R 121 G 69 B 80 Antique White–0940 | R 230 G 214 B 195 Brown Tan–8535 | R 176 G 142 B 103

Earthen Wave–9541 | R 85 G 66 B 62 Easter Lily–8532 | R 240 G 229 B 208 Wheat Sprig–7891 | R 241 G 228 B 191

Cheeky Yellow–7902 | R 246 G 202 B 81 Ginger Pop–8053 | R 203 G 83 B 69 Rich Tomato–9405 | R 142 G 69 B 73

Wood Fence–8504 | R 190 G 170 B 125 Dropping Leaves–9366 | R 172 G 180 B 113 PU Palette Ice Mint 472

All shades and textures are printed representations and may vary slightly from actual colours and textures. Please refer to the Asian Paints Colour Spectra or product manual for exact shade reference. IN FOCUS COLOUR QUOTIENT 15

Soft meets strong in today’s woman. In her exists a perfect balance between determination and poise, self-assuredness and composure. At ease with herself and the world, she occupies all her spaces with aplomb, every detail and corner infused with her calm energy and her unique feminine spirit. Gentle touches are offset with bold strokes, soothing shades are juxtaposed with more assertive highlights. Like her, every space surprises and delights, revealing her complex personality like a secret unfolding. Welcome to her world, the world of a Steel Magnolia. 8–9

COLOUR PLAY

Combinations of lead and accent colours in various proportions can be used to style each Steel Magnolia space differently.

Soft meets strong in the Steel Magnolia the morning sun and pale blues are given definition palette as summery shades exuding youth by intense violet, dusky grey, and dynamic rose. and femininity partner deeper, richer hues. This is a finely balanced palette of translucence Thus warm peach and yellows that recall and delicacy, richness, and maturity.

LEAD PALETTE SUPPORTING PALETTE

Royale Play Nilaya Burnt Violet–X134 | R 89 G 56 B 67 Casablanca–7927 | R 239 G 198 B 116 W022D1BMR75

Soft Hills–9266 | R 181 G 212 B 206 Rose Meadows–9406 | R 170 G 91 B 98 Evening Pansy–8207 | R 148 G 131 B 141

Peach Nectar–8608 | R 216 G 160 B 139 Riverdale–9264 | R 133 G 173 B 168 Sparrow Feather–8659 | R 219 G 203 B 194

Magnolia–0387 | R 242 G 225 B 193

All shades and textures are printed representations and may vary slightly from actual colours and textures. Please refer to the Asian Paints Colour Spectra or product manual for exact shade reference. IN FOCUS COLOUR QUOTIENT 15

Anything one can do, two can do better! Never has the world pulsed with so many connections as it does now. We’re in touch with one another at the touch of a button, in one another’s lives, sharing experiences and ideas, in active engagement with a larger community. These are exciting times, ripe for collaborations and movements both artistic and social, as people of similar wavelengths find each other and contribute to a new and buzzing global neighbourhood. Diversity, vibrancy, and dynamism characterise this new community. People are climbing out of their individual shells, eager to share thoughts, inspiring and motivating each other, drawing strength from one another to give life to dreams dreamt together. This world without boundaries, physical, mental, or otherwise, is reflected in an eclectic and inspired design language. Here the imagination flies and unexpected touches and playful flourishes come together in complete harmony. 10–11

COLOUR PLAY

Combinations of lead and accent colours in various proportions can be used to style each Co-Explore space differently.

Colours unite to create something new. density increase with every added layer. It Co-Explore is a strong, modern, confi- is a palette of harmony, of individual tones dent scheme of overlapping, juxtaposed collaborating to form a dynamic whole. elements in which richness, depth, and

LEAD PALETTE SUPPORTING PALETTE

Royale Play Combing (Non-Metallics) Harbor Fog–7369 | R 149 G 187 B 207 Yellow Iris–7937 | R 250 G 222 B 170 Base Coat: Creamy Crescendo–9545 Top Coat: Fresh Mint–7516

Royale Play Nilaya Beige-N–0302 | R 199 G 181 B 164 Water Rapids–7371 | R 186 G 210 B 223 W022D1BLR75

Crystal Peak–L105 | R 245 G 243 B 234 Grey Stone–9455 | R 110 G 106 B 107 Desert Dreams–8779 | R 226 G 214 B 200

Honey Mustard–7880 | R 234 G 211 B 143 Moonless Sky–8334 | R 93 G 107 B 107 Grey Wash–9460 | R 217 G 213 B 210

Royale Play Combing (Non-Metallics) Aluminium–8337 | R 160 G 173 B 173 Base Coat: Caribbean Green–7512 Top Coat: Green Sleeves-N–2420

Green Dream–9290 | R 182 G 213 B 200

All shades and textures are printed representations and may vary slightly from actual colours and textures. Please refer to the Asian Paints Colour Spectra or product manual for exact shade reference. IN FOCUS COLOUR QUOTIENT 15

In this age of innovation a minute, wonder is hard to come by. For jaw-dropping awe and an out of this world experience we have to literally look out of this world—towards the sweeping, swirling, ethereal vistas of space. Fiction and the media have long played their part in feeding us depictions of lunar land- scapes, Martian terrains, surrealistic free form compositions, and other worldly textures. This exploration of the fantastical finds expression in the spaces we create for ourselves as our imagination becomes as limitless as the universe itself, and we begin to play with elements that stretch the boundaries of design. Fantasy and a sense of mystery become key components in this, our new world, and what was once fiction becomes a reality. 12–13

COLOUR PLAY

Combinations of lead and accent colours in various proportions can be used to style each Infinity space differently.

Drama, mystery, and vastness are the key orange, red, and gold. It is a composition To know more about ColourNext 2014 themes notes of this modern palette. The infinite that allows for surprising effects and or to order the ColourNext 2014 Lookbook, visit www.asianpaints.com/colournext or contact is expressed in cool, deep, dark shades continual awe and wonder. [email protected] contrasting intensely with fiery tones of

LEAD PALETTE SUPPORTING PALETTE

Royale Play Washed Steps–9480 | R 108 G 115 B 114 Silver Grey–0615 | R 187 G 186 B 182 Antico Rosso C

Monsoon Sky–9157 | R 59 G 69 B 85 Caspian Sea–7294 | R 71 G 106 B 143 Mirage White–8276 | R 227 G 232 B 232

Gold Standard–8517 | R 155 G 115 B 60 Marine Coast–9201 | R 136 G 166 B 185

Royale Play Red Earth–8029 | R 190 G 78 B 61 Antico Perla C

Shy Iris–7220 | R 241 G 241 B 239 Deep Spice–7997 | R 210 G 107 B 51

All shades and textures are printed representations and may vary slightly from actual colours and textures. Please refer to the Asian Paints Colour Spectra or product manual for exact shade reference. INSIGHT

Pop Up celebrates the radiance of the spirit and new beginnings. Fresh neon accents add unexpected pops of colour to neutral, sober environments.

SHWETA JAIN CHOPRA

Founder and Designer

SJC Designs

There has been a designer spirit in me since I was a child. The passion led me to the National Institute of Design in Ahmedabad and gave me the necessary skills to make it in the design world. I won a mentorship with Karim Rashid Inc., New York, that moulded my design style and philosophy. I presently run a handmade design brand called SJC Designs. It started in Seoul, South Korea and has now moved its base to Frankfurt, Germany. The label’s designs are embraced especially by craft lovers and connoisseurs from all over the world who appreciate a little dose of fun in their everyday life. The products are being retailed in stores in the United Kingdom, United States of America, United Arab Emirates, South Korea, and India.

1 Circus Factory products 1 from SJC Designs.

SHOWCASE

Most of my projects have a bright and tion are not only adorned as an accessory, but fun colour palette. But a collection that as a state of mind. For this collection to inspire resonates with the theme Pop Up would be a circus-like feel, it was very important to get Circus Factory. The collection is inspired the perfect colours in the materials used. My by the simplicity and joy of the days when brand respects the importance of the right families used to visit the circus. It consists of hue to invoke the right feeling. I want my delectable circus fairy tales and wanderlust clients to feel what I felt when I first thought inspired lifestyle products that are quirky of the collection. This comes through truly and whimsical. The products in this collec- with a combination of colours and textures. 14–15

n this issue of Colour Quotient we explore the Pop Up celebrates the radiance of the Icolour stories of Pop Up through conversations with two creative practitioners—Shweta Jain Chopra spirit and new beginnings. Fresh neon (Founder, SJC Designs) and Divya Thakur (Founder, Design Temple). Inspired by the theme colour, accents add unexpected pops of colour Sporting Green–7741, each practitioner shares their to neutral, sober environments. interpretation of Pop Up and presents a custom colour palette for the theme.

Passion Fruit–8141 | R 134 G 58 B 94 2

Sporting Green–7741 | R 161 G 190 B 26

Shocking Pink–8126 | R 224 G 103 B 147

“Funnily enough, my collections are born from daydreams of escaping monotony and constraints, with the help of bright colours! The thought for my next collection comes when I see the right materials in delicious colours. I am always looking for things that are quirky, odd, and colourful with more personality. When a particular colour palette strikes my fancy, it takes me places, and I dream up a whole whimsical set of products that represent a state of mind, a break from everyday monotony!”

SPIRIT OF POP UP COLOUR INSPIRATION

For me Pop Up is a way of life. It is not simply It’s spring season here in Germany, and the a colour palette, or a visual cue, it is life on colours nature unveils after a long dreary an everyday basis. The most exciting event winter bring a strange kind of happiness of the day, tends to pop up in your head; a to the heart. You see the life pop up where fruit with a hidden tangy flavour, tends to pop there was once nothing but white snow. in your mouth; the fuchsia tie on a person I believe spring is truly nature’s Pop Up wearing a black plain suit, tends to be the season, with a burst of colours and joy. Shweta Jain Chopra Colour Palette only thing that pops out when you see him. I chose the primary colour as a deeper Colours are a visual cue we tend to pick pink as it adds a more sombre look, accom- up fast. When we see bright colours together, panied with the issue colour that represents 2 Colour inspiration for Shweta Jain Chopra’s colour palette. it triggers all our other senses. A fresh, the beautiful shades of green you see along. brightly coloured strawberry has our mouth To add a ‘pop’ to the palette, I chose a watering. A bunch of beautiful, brightly shocking pink to add accents and bring out coloured flowers makes our heart flutter. I the primary and secondary shades. Pres- believe we all experience the feeling of Pop ently, my home is being furnished in these Up everyday! Sometimes we experience it shades as well. with multiple senses, but the one that we seem to feel and register the most, comes through colours and visual cues.

All shades are printed representations and may vary slightly from actual colours. Please refer to the Asian Paints Colour Spectra for exact shade reference. INSIGHT COLOUR QUOTIENT 15

DIVYA THAKUR

Founder and Creative Director

Design Temple

As Founder & Creative Director of Design Temple, Divya Thakur is passionate about all things Indian. She is a multi- disciplinary designer, who, through her various endeavours, seeks to create a relevant identity for Indian design—one that is not bound by its origin, medium, or time. Having spent nearly a decade in advertising and design, Divya set up Design Temple in 1999. Since then, her work has been shown and retailed at destinations across the globe. Her approach to the retail sector is organic and experimental. Divya’s witty, informative, and impeccably finished products speak a contemporary Indian design language. She was recently invited to speak at India Unlimited, an India + Sweden 3 Damroo stools/side tables in a white environment. initiative in Stockholm. Her Damroo range of furniture transformed the lobby of Clarion Hotel in Stockholm. She 4 Damroo table and chairs in a dark setting. has been regularly showing at Maison & Objet, Paris. In 2011, she participated in Wallpaper Handmade* at the Salone Del 3 Mobile, Milan. She was commissioned by the V&A Museum, London in 2007 to present her take on Contemporary India. She has showcased the unorganised design sector with an exhibition titled Indigenous India in 2004, Milan.

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“Colour is integral to my ideation process. SHOWCASE I actually imagine and I suspect, even dream, in colour. Having said that, having grown Damroo, is one my most recent and more 2014. The Lobby of the Clarion Hotel in up with such a multitude of colour around playful creations. It’s inspired by the popular Skanstull, doubles up as a watering hole for us—I begin by abstracting colour completely Indian way of spontaneous gatherings— the bohemian Sodermalm area, in which from whatever it is that I’m working on. where people would just gather around the the hotel is located. I clean up the medium—be it paper, a page local chowk, pull up modhas or stools made You can see how we have changed the on Adobe InDesign, or a room. Then I pick of bamboo and indulge in idle banter over use of colour in exactly the same product my information, or my essentials and figure a cup of tea. depending on its environment. Against their hierarchy. It is only after that do I start Our range celebrates this way of spon- whiter environs we have used the entire bringing colour in—sometimes to highlight taneous living and is created in metal wire object in a pop of bright turquoise or orange. what needs to be highlighted, sometimes to that has been painted. It is an excellent Against a dark black we left the mild steel provide an accent but at most times anything example of the skill sets of the human hand wires clear, just lacquered and added the I’ve personally designed will have a colour and technology. pop of colour to the weaving accents of the aspect that will separate it from anything It was recently shown as an exercise in arm and seat. around it.” Spontaneous Lobby Design at Stockholm The Damroo range comprises of a dining and is in spontaneous use at Clarion Hotel, table, bar stools, small stools or side tables, Skanstull, from April 23rd till June 25th in tokri poufs, arm chairs, and centre tables. 16–17

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Storm Blue–7367 | R 97 G 138 B 163 “You could say my approach to colour is responsive to its natural surrounding. A very dry terrain would receive a vibrant colour palette to brighten it up. A truck New Day–7410 | R 159 G 215 B 233 with a hundred signs and colours would probably receive one or maximum two colours that complement it—basically I use colour to control clutter and organise Sporting Green–7741 | R 161 G 190 B 26 and bring attention to certain things.”

5 Colour inspiration for Divya Thakur’s colour palette.

SPIRIT OF POP UP COLOUR INSPIRATION

Anything that startles by definition is a The inspiration comes from nature. The blues ‘pop’. So, the use of a colour that pops up are of the sky—soft and sombre grey. The must provide a point and a counterpoint in green is the pop of spring. There is something order to provide that sense of startle—you soothing about this palette, because there is need the plain and then something that harmony in all natural creation. makes you jump. To me, this pop in colour is best provided by using a palette of muted Divya Thakur Colour Palette colours as a point—and­ putting in shots of colour as accents or counterpoints.

COLOUR SPECTRA PRO A Professional Fandeck

Colour Spectra PRO contains a range of 1800 colours from Asian Paints in large size swatches. These 3 x 5 inch colour swatches not only help you see colour in a larger format but also make the process of trying various combinations easier.

Colour Spectra PRO comes as a set of six decks, each deck encased in a vibrant casing, which is designed to indicate the range of colours present in that deck. The kit includes two index books which help you search for colours by name or code.

To order Asian Paints Colour Spectra PRO W www.asianpaints.com/pro/ColourSpectraPro.aspx T 1800 209 5678 E [email protected]

All shades are printed representations and may vary slightly from actual colours. Please refer to the Asian Paints Colour Spectra for exact shade reference. INSPIRATION

Introducing Forever Young

Youth is a passage of infinite possibilities—more than age it is a frame of mind—uninhibited, open, and bright. Translated into colour for contemporary spaces, it brings a sense of unabashed joy and liberation through varied personality traits.

Creative Artist FOREVER Vibrant. Intense. Eclectic. YOUNG

Creative Artist from Forever Young shown at actual size. www.asianpaints.com

Theme Theme Category Category FOREVER YOUNG Personality FLAVOURS Inspiration 18–19

Flavours from Colour Code

Like the spaces we create, Flavours are a multi-sensorial experience too. They are consumed holistically; imbibed not only through taste but also by their visual, aromatic, and tactile qualities. The theme explores the visual quality of Flavours and presents a sumptuous platter of colours— diverse, unique, and utterly delectable.

Mellow Sweetness Soft. Tender. Blissful. FLAVOURS

www.asianpaints.com Mellow Sweetness from Flavours shown at actual size.

Colour Code theme sets have Inspiration Driven by tangible & visually impactful references. • FLAVOURS been developed under five • SEAMLESS NATURE categories, each representing a unique approach to colour Culture Rooted in traditions & rituals, specific to cultural communication. • VIBRANT INDIA

ideation. Each thematic set Mood Led by emotions & feelings. • ROMANTIC EMBRACE consists of ten reference cards with inspirational imagery that Personality Driven by distinct temperament & disposition of a • FOREVER YOUNG personality type. • HAPPINESS UNBOUND presents a facet of the theme and corresponding palettes. Connoisseur Guided by premium & exclusive aesthetic principles. • VENEZIO

To order Colour Code free of charge, contact your Relationship Officer or visit www.asianpaints.com/pro IN FOCUS

EXQUISITE NATURAL FINISHES FROM ASIAN PAINTS

oyale Play presents the International Designer Collection— R a range of finishes that represent both classical art and the latest, cutting edge trends in decor from around the world. The International Designer Collection is offered exclusively to architects and interior designers, for it takes the vision of an artist to create works of art. Each product in the range straddles the traditional and the avant- garde, providing finishes that stand out by themselves, as works of art. The finishes in the range are inspired from natural materials and are true to their form and inspiration whether it is rust, stone, raw concrete, plaster, or minerals.

Royale Play Ironic portrays the drama and poetry of rust. It converts plain walls into epic expressions of indus- trial and urban beauty, possessing the many-hued imperfections and textural qualities of rust. Royale Play Ironic is a water-based, decorative system that consists of the Ironic Base Coat, the undercoat, and the Ironic Oxidizing Liquid, the oxidiser. The application of the oxidiser over the undercoat triggers a chemical reaction that produces rust, just as when an iron surface is exposed to atmospheric agents.

All textures are printed representations and may vary slightly from actual textures. Please refer to the Royale Play International Designer Collection swatches for an actual texture representation. 20–21

Royale Play Marmorino KS is a finish that speaks of quiet refinement. Walls get a gentle aura from the exquisite mineral finishes of this plaster, reminiscent of the past and its glories. The product is capable of achieving cloudy aesthetic effects with soft and vibrant shades as well as completely even and uniform surfaces to portray the traditional, historical Marmorino finish. IN FOCUS COLOUR QUOTIENT 15

Modern aesthetics owe much to the finer, richer expressions of golden eras gone by. Royale Play Tuscania Antica captures the very essence of this vintage art and design. The fine metallic finish is a way to travel back in time and relive the splendours of the past. The Royale Play Tuscania Antica collection consists of a textured, water-based base coat. This is a decorative finish with an antique patina effect, made of charges and additives that make for a unique wall effect. Tuscania Antica Effetti Perla consists of two metallic finishes with white flakes to create the classic look from Tuscany.

All textures are printed representations and may vary slightly from actual textures. Please refer to the Royale Play International Designer Collection swatches for an actual texture representation. 22–23

Royale Play Archi + Concrete is a vivid example of translating an earthy material into an expression of high design. This is a raw, concrete look, with the boldness of unfinished stone. This plaster possesses an extremely soft, yet vibrant texture. Very Italian, this is a rough texture that brings to mind the character of cement. Royale Play Archi + Concrete is capable of achieving post-industrial, concrete-look textures, with elegant, soft colour-washing shades. The thickness of Archi + Concrete ensures high protection performances on the substrate it is applied on. IN FOCUS COLOUR QUOTIENT 15

Inspired by the strength and enigma of stone, Royale Play Visionnaire is a plaster that allows for a bold expression of style. It transforms walls into a rich, luxuriant canvas that speak of its Italian heritage. Graphite present in this product allows for a unique creation of several different effects which range from gently textured, marbleising finishes to stone-like designs. The more the product is worked on the more prominent the blackened graphite effect on the surface of the finish.

All textures are printed representations and may vary slightly from actual textures. Please refer to the Royale Play International Designer Collection swatches for an actual texture representation. 24–25

Royale Play Teodorico brings back the neoclassic Italian tradition. This plaster is adept at creating classic environments, rich with prestige, class, and understated elegance. This is a lime-based plaster, whose textures vary from completely flat and soft, stone imitation, to saturated, vibrant expressions. Teodorico’s effects can be accentuated by the addition of mica powder in gold, silver, or bronze highlights to create truly unique finishes. 24–25

The International Designer Colour Palette comprises exception of Ironic which forms its colour organically. For more information contact your of 36 shades organised by colour family. All decorative Represented here are a sample of the colours in each Relationship Officer or contact the finishes are available in the 36 shades, with the colour family across the five decorative finishes. Colour PRO Helpline at 1800 200 3335

ARCHI + CONCRETE MARMORINO KS TEODORICO VISIONNAIRE TUSCANIA ANTICA

Cream Drop–9523 R 215 G 206 B 188 NEUTRALS

Shining Blue–9475 R 199 G 208 B 208

Roman Stone–8311 GREYS R 106 G 114 B 113

Wrought Iron–8439 BROWNS R 131 G 123 B 111

Desert Glow–7910 YELLOWS R 255 G 210 B 59

Fresh Carrot–9397 ORANGES R 194 G 85 B 86

Passion Fruit–8141 R 134 G 58 B 94 REDS

Splendour–9126 R 123 G 104 B 154 PURPLES

Egg Plant Delite–7157 R 88 G 62 B 123

Classic Blue–9190 R 20 G 113 B 173 BLUES

Polished Blue–X149 R 0 G 108 B 128

Celery–9334 R 101 G 138 B 97 GREENS

Salad Green–9301 R 56 G 97 B 75 The International Designer Collection Colour Palette has been designed considering a balanced shade range across neutral shades along with other major colour families. INSIGHT

A street art festival hosted in Delhi in 2014 that restyled the city’s landscape with colour and art.

n April 2012, a group of street artists Urban villages in South Delhi such as Shah- Icame together in Khirki Extension (an pur Jat, Hauz Khas Village, and Sheikh urban village in New Delhi) to paint some Sarai were chosen as target venues as they which soon developed into a festival presented a freedom of expression that called Extension Khirki. There were several other places in Delhi lacked. Permission murals that came up in the area after the for the walls from the owners, Delhi Police, festival, however the need for a larger and municipal departments were acquired. platform for the street art community was Artists from around the world and various felt. This resulted in the organisation of parts of India were invited to take part in st+art india, a realisation of the platform. the first ever st+art festival in India.

Event: st+art delhi

Location: Delhi

Date: Jan–Feb 2014 26–27

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ST+ART AT SHAHPUR JAT 1 by Yantr showing an organic, yet machine-like structure. Shahpur Jat is an urban village in South Delhi, village. Other participating artists from 2 Shahpur Jat denizens walking past by Andy Yen & Tofu. located near Hauz Khas, within one of the around India and the world joined the festival 3 The Cat with the Woollen Yarn by ANPU. ancient capital cities of Delhi—Siri Fort. and by the end of February over fifty pieces 4 Okuda completing a trademark geometric mural. On 10th January 2014, ANPU, a street artist of street art were completed. This generated a based in New Delhi, began painting a 4-storey lot of response and active participation from wall in Shahpur Jat. ‘The Cat with the Woollen the community which ultimately changed the Yarn’ shortly became a local landmark in the face of the urban village.

How is street art different from other forms of art?

“Street art has an entirely different perspective on art. The art world is unapproachable for the common man. In a gallery the intention is to go and see art. However in public spaces, such as Shahpur Jat, the art comes to you. It takes you by surprise and the impact is greater when you are not prepared. The street is a democratic medium. The space always comes first and this differentiates street art from other art.” —Hanif Kureshi, Co-founder, st+art delhi INSIGHT COLOUR QUOTIENT 15

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5 Portrait of Mahatma Gandhi at the Delhi Police headquarter. ST+ART AND DELHI POLICE ST+ART AND DELHI PRISONS 6 Chardiwar, a poem painted along the Tihar Jail wall. Hendrik ECB Beikrich, a German street While looking for walls, st+art approached artist known for his larger-than-life murals Tihar Jail (Asia’s largest prison) to make around the world agreed to paint a mural for possible a collaboration between st+art and the festival. One of his murals in Busan, South Delhi prisons. Together, they executed two Korea is the tallest in Asia. As Delhi does not key activities. offer many options for painting tall walls, The first activity was a six-day workshop the 16-storey wall of the Delhi Police head- conducted by Blaise Joseph, wherein 21 quarters was found to be the most suitable inmates explored their creative possibilities for the artist. After reviewing st+art delhi’s using mediums such as newspaper, oil proposal, Delhi Police Commissioner, Shri pastel, ink, and paper. Bhim Sain Bassi gave permission to the festival The second activity was a collaboration to paint a portrait of Mahatma Gandhi on between 16 street artists from around the their wall. Hendrik along with ANPU started world and 16 local sign painters. The team painting on 24th January and after five full painted the poem Chardiwar, written by days, they finished the 158-feet tall mural on Seema Ranghuvanshi, a female inmate on a 30th January, Martyrs’ Day. The tallest mural 968-metre long wall of Tihar Jail. The wall in India, has now become an iconic landmark. also promotes the tradition of using hand painted signs, a dying tradition with the rise in popularity of digital printing. The long mural breaks the stereotypes around the notions of a jail wall. It took 21 days to paint, and is now India’s longest mural. 28–29

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9 ST+ART EXHIBITION: THIS IS NOT STREET ART

A selection of artworks created by the Lullini, Yantr, Okuda, Ranjit Dahiya, Tona, invited artists in their studios along with Harshvardhan Kadam—their juxtaposed site-specific installations was produced artworks created a show based on compar- for the st+art exhibition. From drawings isons giving the audience an opportunity to canvases, to and posters, to site- to witness a peerless artistic and cultural specific works, the exhibition titled This exchange. The exhibition received a tremen- Is Not Street Art provided a window to the dous response with over 50 per cent of the hybrid, post-modernist, and post-graffiti artworks sold in a one-month period. phenomenon of urban art. Alina Vergnano, Alias, Ano9, Amitabh Kumar, ANPU, Bond, Daku, Harsh Raman, Hendrik ECB Beikirch, M-City, Mattia

7 Exhibit by Okuda for This is Not Street Art. 8 The ‘ Corner’ featuring multiple artists. 9 Graffiti on a radio taxi.

In addition to the murals, st+art also organised graffiti jams, pecha-kucha nights, and documentary screenings around urban art contextual to India.

What is the future of st+art? Share your feedback by writing to us at [email protected] “Definitely we will have another edition of st+art delhi next year and an edition of st+art by the end of November. The plan is to form a society with people in other fields and to promote street art and provide a platform. There are a lot of people who want to go out and paint, but they find that there is no platform.” —Hanif Kureshi, Co-founder, st+art delhi AN EXCLUSIVE ASSOCIATION WITH A LEGENDARY ARCHITECT CAN ITSELF BE NOTHING SHORT OF LEGENDARY.

Asian Paints Royale Aspira in association with Les Couleurs, Zurich and Foundation Le Corbusier, Paris is proud to present for the first time in Asia, the original colours of Le Corbusier and his theories on colour.

Le Corbusier’s tryst with India began with his monumental work in Chandigarh. Now we renew his creative vision through his extraordinary masterpiece of colours with Polychromie Architecturale. The 43 shades that Le Corbusier introduced in 1931, are inspired by nature and evoke a unique atmosphere, creating a precise spatial and psychological effect. His philosophy expressed how the 43 shades are architecturally relevant and are enough to colour any structure in the world. Legendary work should be accessible by all, and the availability of these 43 shades EXCLUSIVELY in Royale Aspira, enables you to do that.

For more information, log on to www.asianpaints.com/royale *For more details, refer to Asian Paints Warranty Document or call us at 1800-209-5678. Teflon® is a registered trademark of E.I. du Pont de Nemours and Company used under license by Asian Paints Limited. INSIGHT 30–31

RESOURCETHE COLOURINDEX

Multicolr Search Lab | labs.tineye.com/multicolr

Multicolr search generates fast and accurate image results based on the colours you specify. AN EXCLUSIVE ASSOCIATION TinEye is one of the world’s foremost image search engines that allows WITH A LEGENDARY ARCHITECT you to upload an image and accurately find similar images. Multicolr is a browser-based utility developed by TinEye, that uses their search CAN ITSELF BE NOTHING SHORT technology to allow you to find images that match your colour palette. The utility scans through over 10 million Creative Commons-licensed OF LEGENDARY. images on Flickr and provides quick, accurate results.

Asian Paints Royale Aspira in association with Les Couleurs, Zurich and Foundation Le Corbusier, Paris is proud to present for the first time in Asia, the original colours of Le Corbusier and his theories on colour. Image searches based on colour palettes are populated from Flickr on Multicolr’s homepage.

Le Corbusier’s tryst with India began with his monumental work in Chandigarh. Now we renew his creative vision through his extraordinary USING MULTICOLR SEARCH LAB masterpiece of colours with Polychromie Architecturale. The 43 shades that Le Corbusier introduced in 1931, are inspired by nature and evoke a unique atmosphere, creating a precise spatial and psychological effect. His philosophy expressed how the 43 shades are architecturally relevant The colour selection tool The tool also includes a Fine-tune your colour Clicking on an image takes you to its Flickr page, where you allows you to create a palette colour-percentage setting selection by specifying can find detailed information about the image, including and are enough to colour any structure in the world. Legendary work of up to five colours. for more accurate searches. hexadecimal colour values. usage rights, attribution information, and EXIF data. should be accessible by all, and the availability of these 43 shades EXCLUSIVELY in Royale Aspira, enables you to do that.

Let us know your favourite colour resources by writing to us at [email protected]

For more information, log on to www.asianpaints.com/royale *For more details, refer to Asian Paints Warranty Document or call us at 1800-209-5678. Teflon® is a registered trademark of E.I. du Pont de Nemours and Company used under license by Asian Paints Limited. INDIA CONNECT

Colour P A L A T E 32–33

LE IN A THR TIC EE R PA A R T T S S IR E F R I E E H S

T

C A ENTRAL INDI

Colour Palate is a new series that travels through India, exploring the colour quotient of food traditions across geographical regions of Central, East, West, and South India. Based on exclusive Asian Paints research, the series presents a snapshot of each region and the medley of core ingredients which contribute to a unique colour palette per region.

ASIAN PAINTS RESEARCH

THE COLOUR OF FOOD

olour is a central part of the stimulates the appetite and is an often colour and food in its regional contexts. Cexperience of choosing and enjoying used colour in restaurants and food In this series, we explore the interdepen- food, from picking the ripest fruit, to packaging. Blue, black, and purple, dency between the culture, colour, and food knowing when food has gone bad. Certain colours commonly associated with of India. By studying this relationship, we colour preferences helped our ancestors poisonous berries in the wild, are much hope to understand the implications it has survive in the wild, and over millennia, less common. on the use of colour and texture in contem- they have changed from simple preferences Colour plays an enormous role in porary Indian spaces. to basic instincts. An example of this can our enjoyment of food. Cuisine in India We begin our journey in the heart of be seen in the contrasting perception of is known for its range and character, India, in Eastern-Maharashtra and Madhya common colours in food. Red, a colour differing from place to place, and as a Pradesh, two regions whose rich cultural commonly associated with food in nature, result it becomes vital to understand histories have created unique cuisines. Eastern-Maharashtra

Maharashtra has long been an important the sea, unique blend of natural resources simple and pure. A balanced mix of neutral hub of commercial activity in India. Its port and its location in Central India make it a colours, powerful accents and both pastel towns such as Satara have seen the rise and melting pot of cultures which has lead to the and saturated colours leads to a harmonious fall of many dynasties, from the Vakatakas development of a unique cuisine. palette that is reflective of Varadi cuisine. to the Delhi Sultanate, the Marathas, the The food of the region, known as Varadi, Using these colours guarantees a look Peshwas and finally the British. This history is distinct from the rest of Maharashtra and that is understated, yet distinctly Indian. of cultural intermingling is seen in many also from much of Central India. Gram flour The palette is well suited to retail and hos- aspects of Maharashtrian culture, from arts or besan is used extensively, and mutton and pitality spaces, dining areas, or nurseries and craft to cuisine. After Independence, chicken replace fish as the most common within the home. The balanced nature of the state was reorganised into six adminis- non-vegetarian ingredient. Spices like black this palette also lends itself to being used trative districts, the eastern-most of which, pepper and cardamom are used in plenty, in fashion. Vidarbha, is situated in Central India. as is powdered coconut. Quail is a local The region is abundant with natural speciality, as is the use of earthenware pots resources, from mineral wealth to fertile for cooking, which help retain the flavour of alluvial soil and many rivers, making it the the spices. The district of Nagpur is known largest orange growing district in India. in particular for the unique use of clove This natural wealth has attracted people to and pepper paste to add spice and heat, as the region from all across the country, from opposed to using red-chilly. the tribal groups of Chhattisgarh to Telugites The colours from the ingredients form from the South. Vidarbha’s distance from the core of the Varadi palette, which is

The stark brown of earthenware, pale yellow of besan, green of cardamom, and pure-white of coconuts form the palette of Eastern- Maharashtra, accompanied by the sunset orange of tangerines and dark black of peppercorns as accent colours.

LEAD COLOURS ACCENT COLOURS TEXTURE

Thar Desert–7917 | R 240 G 169 B 10 Autumn Day–8252 | R 223 G 222 B 223 Royale Play Crinkle Base Coat: Gold Mine–7885 Top Coat: Meadow Path–7541

Open Range–7853 | R 186 G 167 B 54 Deep Mine–8246 | R 90 G 92 B 100

Earth Song–8550 | R 136 G 108 B 83 Orange Tango–X113 | R 227 G 98 B 47 34–35

Madhya Pradesh

Madhya Pradesh is India’s second largest Madhya Pradesh’s cultural history is These are the colours from which the state and one of its most populous. Called also evident in its Malwa cuisine, which palette of the region is derived. The light, the ‘Heart of India’ due to its geographic reflects a blend of food cultures from the airy colours are largely pastel, but with location, the state has been the centre neighbouring Rajasthan and Gujarat. splashes of bright, intense colours. This of governance for many of India’s ruling Jowar is an important cereal, though it is palette is well suited to bedrooms and dynasties, from the Mauryas to the Mughals, being overshadowed by wheat, which is living rooms, as well as hospitality spaces the Marathas and eventually the British. rapidly growing in popularity. Maize is looking to create a peaceful, sophisticated This common history of foreign occup- another cereal which is commonly found atmosphere. The intense reds and browns ation is not the only thing that Madhya in the region. act as accent colours to the softer colours Pradesh shares with its neighbour, Eastern- Pulses are a staple in dry parts of the in the remainder of the palette. Maharashtra—it also shares a rich variety of state, while the dishes of wetter regions geographic features and climatic conditions. feature fresh, green vegetables as well as The rivers flowing through Madhya meat and fish. Dairy is a key ingredient in Pradesh, have resulted in fertile soil and much of Malwa cooking and almost all heavy mineral deposits, which have drawn dishes use ghee or yoghurt in some way. people to the region for many centuries. Sulfi, the local liquor derived from Mahua The effect of this heterogeneity is seen in flowers is another important part of the the many heritage sites of the region, with region’s cuisine. Khajuraho being the most famous.

The colours of Madhya Pradesh are derived from the buttery yellow of ghee, the subtle cream of Mahua flowers, and the bright yellow of maize. The deep reds and browns of meat dishes serve as accent colours to the predominantly pastel palette.

LEAD COLOURS ACCENT COLOURS TEXTURE

Pure Ivory–L124 | R 245 G 242 B 228 Mustard–7901 | R 234 G 180 B 30 Royale Play Safari Base Coat: Orange Spark–7951 Top Coat: Helio–M310

Lime N’ Honey–7858 | R 244 G 239 B 200 Red Red–X118 | R 160 G 57 B 47

Beige Accent–8505 | R 210 G 192 B 152 Antique Brass–8581 | R 124 G 85 B 57

Please share your feedback by writing to us at [email protected]

All shades and textures are printed representations and may vary slightly from actual colours and textures. Please refer to the Asian Paints Colour Spectra or product manual for exact shade reference. INSPIRATION Bhane’s Ice-Cream Social

To celebrate the release of their Fall/Winter 2013 collection, Indian con- relate it to everything Bhane does. The ice-creams enabled Bhane temporary clothing brand Bhane organised an Ice-Cream Social in Delhi to tell their colour story in a more interesting and experiential way— with custom ice-cream flavours created by gourmand Dennis Francis by tasting the colours of the season, and mixing and matching them. Theo to match the collection colours. Having studied fashion design at The intention was to represent both the colour and texture of the the National Institute of Fashion Technology, Dennis now works at the garments in the ice-creams, and in keeping with the organic feel and intersection of food and experiential design. natural fabrics, I used all-natural ingredients in the ice-creams.” “The feeling we used to get when we would eat ice-cream as kids, With the success of Bhane’s Ice-Cream Social, Dennis is now is the same feeling Bhane wanted people to feel while wearing their working on bringing to life a café in the brand’s upcoming retail clothes. I wanted to capture the same joy, simplicity, and purity and outlet in Delhi.

Blueberry frozen yogurt Pink lemonade sorbet

Kaapi Red velvet cake Nutella Buttered popcorn Tender coconut Black sesame IN FOCUS 36–37

ASIAN PAINTS Ezycolour Store in kolkata

With the intention of transforming the experience of colour selection, we have carefully crafted a first- of-its-kind experiential store with the launch of the Asian Paints Ezycolour Store in August 2013.

esigned by the Principal Architect The store also marks the unveiling of Dat Fitch, Singapore, the Asian Paints the service brand Ezycolour. Under the Ezycolour Store in Kolkata is a testimony to umbrella of Ezycolour, in addition to the fast-paced, cutting-edge philosophy of existing customer services, Asian Paints the brand to provide best-in-class services will add new services that help customers to its customers. translate and execute ideas. IN FOCUS COLOUR QUOTIENT 15

THE COLOUR EXPERIENCE IS DESIGNED AROUND THREE STEPS

1. INSPIRATION 2. PERSONALISED COLOUR SELECTION

The first step enables customers to find Next, Colour Consultants help them space and the Colour Cubes allow customers and explore inspiration within the store visualise their ideas through personalised to touch and feel the different paint finishes. through an extensive showcase of colours, colour recommendations for their homes. The entire process is guided by Colour textures, and finishes in the form of room- The Colour Consultation process is powered Consultants who, with the knowledge of the sets, interactive product displays, and life- by the 3D Screentest consultation package latest trends in decor and fashion, ensure size panels. The displays are not only for coupled with Colour Cubes. The 3D Screen- that each customer walks out of the store customers to see actual colour usage, but to test package helps customers visualise their with the most relevant colour combinations be inspired by colour for their contexts. colour combinations in a three dimensional for their home.

FEATURES OF THE ASIAN PAINTS EZYCOLOUR STORE

The store displays a full range of Asian Paints products for all paintable surfaces including the 1800 flat shades showcased through Colour Cubes, the entire Royale Play range and a complete range of wood finishes showcased through interactive elements. 38–39

3. TRANSLATING THE IDEA

Finally, customers are given relevant infor- The store has the capacity to simultaneously mation on executing the idea within their offer personalised colour consultation to ten spaces, through recommended painting groups of customers. processes, SmartCare waterproofing solutions, and the world-class Apply Supply service of Asian Paints Ezycolour Home Solutions.

An interactive dedicated space for the entire range of Kids’ World has been created which allows children to play and interact with different finishes. In the Make it Happen zone, the SmartCare waterproofing section highlights a range of products used for protection against dampness and water-related issues. The store has received an overwhelmingly positive response from customers who have experienced its impact in colour selection processes. With additional support from our network of retail dealers and contractors, the store delivers full value to customers who are looking at transforming their spaces.

Asian Paints Ezycolour Store Shop No. 308A, Forum Mall, 10/3 Elgin Road Kolkata, West Bengal – 700020 Store Timings 10:00 am – 9:00 pm T 0968 105 9426, 0968 156 8321 E [email protected] W www.asianpaints.com/colourstore Ask Asian Paints

PAINT QUERY

Q. Why do paint values differ from a shade CREATING PAINT COLOURS card to a wall? Most paints today are not manufactured relevant base paint is tinted with different A. Paint value is dependent on various as direct colours, but as a base. This base kinds of colourants using a tinting machine factors—the level of sheen, the lighting paint is usually white or off-white and in at the paint shop. available, the conditions of application, and some cases yellow or red in colour. There The paint can with the base paint and the other colours which affect the viewing are different bases for different types of the colourants is shifted to a mixer, called a environment. Understanding these are key colours—pastels, mid tones, vibrant shades, gyroshaker, to thoroughly mix the base and to choosing the perfect colours. and metallic colours. colourants. Once a customer has requested for a After mixing, the desired shade of colour specific colour by its name or code, the is ready for application.

Paint is manufactured as a Colourants are added to the The paint and colourant are The final colour is achieved base paint. base using a tinting machine. combined using a gyroshaker. after mixing.

GETTING THE RIGHT COLOUR

While the shade card and fandeck are the colours and under the type of light most If you are not sure of how the colour would tools with which you select colour, the common to the space that will be painted. look on the actual surface, the first step way that it appears on the wall or surface Once the paint is tinted, open the paint would be to buy a sampler can of your depends on various parameters. These can at the dealer’s counter to check the desired shade and paint an area of 2 x 2 include the intensity and quality of light (be colour. Dip in a small wooden stick to check feet to test the shade under different light it ambient or artificial), the colour of other the shade. There is always a possibility for conditions. It is advisable to wait for a elements nearby such as furniture or other a variation as the paint is still wet and the minimum of 4–6 hours for the paint to dry to walls, the sheen level of the paint, and the gloss levels vary in different paints. check the colour. Be aware that the type of condition of the wall. Before painting, ensure that the paint is finish—gloss, semi-gloss, or matt can play a While viewing colours on a shade card mixed thoroughly in the can before adding role in how the final colour appears. or fandeck, view them in isolation of other water or thinner to ensure a uniform colour.

2’

Select colours in isolation of Open the paint can at the Always mix the paint Sample the paint on an area Wait 4–6 hours for the paint Factors such as gloss, semi- other colours, in the lighting shop, and use a wooden before pouring it into the of 2’ x 2’ to analyse it under to dry before checking the gloss, and matt finishes conditions of the space. stick to check the shade. painting tray. different lighting conditions. paint colour. affect the final colour.

For more information T 1800 209 5678 E [email protected] 40–41

INCOMING

Asian Paints Introduces Nilaya | Exquisite Surfaces by Royale Play

Where design, material, and technique come together to reveal a world of inspiration. Explore Nilaya’s first collection of Designer, Home, Kids, and Paintable wall coverings, reflecting our rich understanding of surfaces and the Indian aesthetic.

Reimagine walls. Let ideas take flight. www.asianpaints.com/nilaya

View current issue and archive at www.asianpaints.com/cq

Colour Quotient 13 Colour Quotient 14 September 2013 February 2014

IMAGE CREDITS REACH US

COLOUR QUOTIENT ONLINE • Edinburgh Greens » flickr.com/photos/ Let us know what you felt about this issue of Colour Quotient. • Michael Edson » flickr.com/photos/46758972@ edinburghgreens/5570441523/ What would you like to see featured? Have something N00/6358175665/ • Rystar » flickr.com/photos/ryustar/ interesting to share? COLOUR MAP • Dominic Alves » flickr.com/photos/ Write to us at » [email protected] Natural dominicspics/4625797329/ • Chris Wightman » flickr.com/photos/8097312@ POP UP Asian Paints Helpline » Contact us at 1800 209 5678 for queries on N02/2366608195 SHWETA JAIN CHOPRA products, colour tools, services • anokarina » flickr.com/photos/anokarina/8636722074/ All images courtesy Shweta Jain Chopra, except; Asian Paints painting service » Available in Delhi, Chandigarh, • Ricardo Samaniego » flickr.com/photos/ • ForestWander » commons.wikimedia.org/wiki/File:Flowers- Jaipur, Bangalore, Hyderabad, Coimbatore, Chennai, Cochin, rsamaniego/3804634922/ pink-bokeh_-_West_Virginia_-_ForestWander.jpg Kolkata, Ahmedabad, Baroda, Mumbai, and Pune • Wicker Paradise » flickr.com/photos/wicker- • Roberto AI » flickr.com/photos/ furniture/9850407064/ empordakoaharia/2337768995/ • Urbane Apartments » flickr.com/photos/ DIVYA THAKUR urbanelife/3183848210/ All images courtesy Divya Thakur, except; Corporate • Thomas Tolkien » flickr.com/photos/tomtolkien/8162372360/ • Stéfan » flickr.com/photos/st3f4n/675314312/ • Daniel Rodriguez » flickr.com/photos/drodphoto/8919891805/ • sophie & cie » flickr.com/photos/biscotte/954978144 STREET ART DELHI • Haldane Martin » flickr.com/photos/ All images courtesy st+art delhi, including, haldanemartin/5488755263/ • Akshat Nauriyal • Michael Coghlan » flickr.com/photos/ • Enrico Fabian mikecogh/10396386674/ • Mridula Garg • Michael Cory » flickr.com/photos/khouri/6793949601/ • Ricky Summery • Jayant Parashar • Karen Cox » flickr.com/photos/7374469@N02/4004121326/ • Giulia Ambrogi in/photostream/ BHANE'S ICE-CREAM SOCIAL • AForestFrolic » flickr.com/photos/stampinmom/4934063896/ • All images courtesy bhane.

‘Colour Quotient’ is Asian Paints’ initiative ‘No part of this material may be repro- Asian Paints offers best-in-class products* which are that reflects significance of colours in varied duced or copied in any form or by any truly green and conform to the guidelines laid out cultures & traditions, and contemporary trends means (graphic, electronic or mechanical, as per the international GS–11 Standard. in paints. The objective of Colour Quotient is including photocopying, recording, taping *For more information, log on to www.asianpaints.com to share customers’ penchant for colours with or information storage retrieval system) or architects, interior designers and other creative reproduced in any disc, tape, perforated people and not to solicit business. Views media or other information storage device expressed by the authors are personal etc. without the written permission of Asian and photographs used in Colour Quotient Paints Ltd. All rights reserved. Copyright are illustrative. For more information, visit: Asian Paints Ltd. All disputes are subject to www.asianpaints.com/cq Mumbai Jurisdiction only.’ Ink Blue–7246 The April palette is created using the Colour Scheme PRO app by Asian Paints—the easy way to create professional colour combinations. Pick a colour from over 1800 Asian Paints shades and allow the app to guide you to the perfect Monochro- matic, Analogous, or Complemetary combinations. Available as a free download for Android and iOS smartphones and tablets.

Monochromatic Combination

Complementary Combination

Analogous Combination

Sporting Green–7741 Gold Rush–X101Gold

Fresh Olive–7725

Le mon Sou fflé– 7773

63 w–78 Yello mer Sum

Scan the QR code to download Colour Scheme PRO for free to your Android or iOS smartphone or tablet.