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Mission Report 2013

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Mission Report 2013 How we lead What we impact The first year of the Iowa City Downtown District 2012–2013 ICDD Traffic-Driving “ANCHORS” has been full of excitement. The Iowa City City Council gave us a four-year opportunity to prove that when we work together as a District, we are stronger than our individual efforts. We have patrons visit the Iowa City a volunteer Board of Directors that has strong representation from businesses and property 765,000 Public Library annually owners, as well as prominent institutions like the University of Iowa, the City of Iowa City, the patrons visit Englert Theatre Iowa City Area Chamber of Commerce, and the 65,000 annually Iowa City Area Convention and Visitors Bureau that have mutual stake in our success. Our Board small businesses and is in lock-step with ICDD staff to strengthen the non-profit headquarters call brand and re-invigorate Iowa City’s Downtown and 300+ downtown Iowa City home Northside Marketplace neighborhoods. We rely on and encourage our community to support us n University of Iowa facilities: located Downtown and in the with creative programming, local involvement, and Old Capitol Town Center feedback to ensure we steward this asset to preserve n Sheraton Hotel and hotelVetro it’s exceptional character of place. n Locally managed and owned restaurants The folds of these pages outline our six goals in which we have invested our time, energy, and talents. We have created structure to our organization and 2012–2013 PercePTION SURVEY RESULTS processes that allow us to work best in partnership with others, to engage in longer term planning Highest Event Allure where patrons shop and dine before or after while being flexible enough to welcome new ideas attending events and community members value and innovations. We haven’t done it by harnessing Iowa City Arts Festival (Organized by Summer of the Arts) ourselves to the status quo and it hasn’t been easy. It has been successful. The ICDD is the gem of the Highest Perceived Project Value by Community community and we are taking that gem, reworking Snow Removal (98%) it, cleaning its facets and resetting it for today and decades to come. IC Progress in Downtown Iowa Highest Perceived Project Value by ICDD Member City. We hope you do, too. Beautification (Lighting and Greening) (93%) Karen Kubby Nancy Bird President Executive Director PRIORITY GOALS PRIORITY GOALS ICDD Board of Directors OF COMMUNITY OF ICDD MEMBERS #1 Clean & safe Clean & safe #2 Cultural vibrancy Economic development Who we are residential units 1.5 MILLION SQUARE FEET OF DEVELOPMENT 510 (43% condo/57 % rental) 480 ICDD MEMBERS ALMOST 1,000 people live in the ICDD of residents live in the 13% Northside neighborhood HIGHEST waLKABILITY SCORE IN IOwa 85 Walkscore.com most “bikeable” community 8TH in Iowa of similar sized cities in the nation 335 : BUSINESSES & ORGANIZATIONS Walkscore.com HEALTH, FITNESS & WELLNESS : 42 NON-PROFIT : 43 PROFESSIONAL & OTHER SERVICES : 69 RETAIL : 73 DINING & NIGHTLIFE : 108 MORE PEDESTRIANS THAN CARS ACCESS THE ICDD 145 : PROPERTY OWNERS Daily pedestrian count through the The ICDD is a non-profit organization that provides a ped mall (October 9, 2012) leadership directive to advocate for the District mission 9,200 and serve as a mechanism to more efficiently implement District-wide marketing, programs, events, and projects to Average daily traffic count the benefit of all businesses within it, the University of Iowa, (September 11, 2012) the Creative Corridor, and the community at large. 6,200 What we did : 2012–2013 Highlights OUR GOALS Enhance Downtown Iowa City’s image as the region’s premier urban destination to eat, shop, live, play, GOAL 1 stay, and enjoy. Successful place-making in Iowa City involves both an event-based tourism and destination marketing of our local community’s permanent attractions and amenities in the Northside Marketplace and Downtown area. GOAL 2 Ensure the Downtown District is inviting, green, clean, and safe for all. Much of the success of the downtown district relies on its metropolitan atmosphere; however, functional urban environments require safety, cleanliness, and a civic altruism to avoid the broken and deteriorated cycle that befalls failed urban cores. Increase the Downtown District’s economic competitiveness both locally and within the global marketplace. GOAL 3 As Iowa City arises from the Great Recession of the past five years, ICDD will play a role in the economic development of businesses and organizations in our membership portfolio, and for the surrounding community and citizenry. Sustained economic growth and advancement of our region’s economic base relies on business attraction, job growth, and strategic marketing. Relevant initiatives in the past year include Small Business Support & Marketing, Partnership and Alliance Development, and Membership Engagement & Retention. Enhance cultural vibrancy and local Innovation through inclusive cultural, educational, and entrepreneurial programs that increase the number of people that visit the Downtown District. GOAL 4 Cultural Vibrancy & Innovation implies the ability to resonate and incubate imaginative and cultural character. The growing importance placed on Creative Place-making and artistic entrepreneurs requires our district to inspire our downtown visitors and residents. GOAL 5 Partner to evolve and sustain success. Our organizational model has been deliberately established to ensure that our efforts are collaborative and community oriented. Iowa City and the region hosts many renown organizations and institutions and our goal is to partner and leverage each others strengths rather than to offer redundant services. Our geography distinguishes us, but we respect the many resource experts that abound. GOAL 6 Live and give local. It’s the Iowan-way. At the ICDD, we will be working to target our giving to those causes that directly support our community. What we did : 2012–2013 Highlights ICDD EVENTS CLEAN AND GREEN COMMUNITY GALLERY Promotional events are key to One of the top priorities for PROJECTS supporting feet in the street and the ICDD is to ensure that Enhance Downtown business visits. Signature events the ICDD is clean and green. Iowa City’s image as Examples of Community held by ICDD staff members Powerwashing sidewalks, the region’s premier Gallery projects that support included: working with businesses to urban destination to cultural vibrancy include: purchase flower planters, eat, shop, live, play, n Taste of Iowa City supporting volunteers that n stay, and enjoy. n UICCU Bench Marks Top Chef donate and plant greenery n n Public Pianos Sidewalk Sales in the public planters, and n n Tree Huggers Ensure the Downtown Celebrate the Season working on methods to reduce n District is inviting, Ice skating litter help maintain our public n green, clean, and safe February giving realm and the large volumes of for all. pedestrian traffic Downtown TREE HUGGERS and in the Northside PRESENTED BY TMone neighborhood. Increase the Downtown District’s economic competitiveness both locally and within the global marketplace. IOWA CITY DOWNTOWN DISTRICT Enhance cultural vibrancy and local Innovation through inclusive cultural, educational, and entrepreneurial EVENT COLLABORATION AND DECORATIVE LIGHTING PARTNERSHIP AND programs that increase the number SPONSORSHIP More than 100 grapevine ALLIANCE DEVELOPMENT of people that visit spheres were purchased by the the Downtown ICDD in the fall of 2012 to District. We also sponsor and closely One of ICDD’s goals is collaborate with organizations provide both a well-lit District to “partner to evolve and that hold special events within and lights themselves which sustain success.” Partnerships the Downtown District. An can be admired for their artistic are important financially Partner to evolve and style. sustain success. example of some of the to reduce costs with direct event organizations that volume purchases, but more we support with funding importantly relationships or in-kind marketing and within the community can Live and give communications include: help de-mystify what it means local. to be a successful business in n Summer of the Arts this geography. Partnerships n Iowa City Area Visitor and with city staff, University Conventions Bureau faculty, student interns, n University of Iowa Campus community volunteers, Activities Board featured bloggers, and n Mission Creek Music Festival artistic entrepreneurs are all n FilmScene important to the competitive n Gallery Walk advantages that businesses can realize in the downtown district. What we did : 2012–2013 Highlights DOWNTOWN AMBASSADORS DOWNTOWN PATROL COLLECTIVE PURCHASING The ICDD is partnering with PROGRAM POWER the City of Iowa City to Enhance Downtown welcome and ensure guests Iowa City’s image as In partnership with the The Iowa City Downtown and community members feel the region’s premier ICDD, the Iowa City Police District is the region’s foremost invited and safe Downtown. urban destination to Department has established center of small businesses. ICDD Ambassadors are eat, shop, live, play, a Downtown Patrol program. We are currently establishing currently City employees that stay, and enjoy. Officer David Schwindt began marketing co-ops and are wear a visible uniform with in April 2013 as the new exploring other opportunities. goals to interact with business friendly face on the streets We’re now pushing the Ensure the Downtown owners, help maintain and keep of the Downtown District boundaries to explore how the District is inviting, Downtown clean by providing and works Tuesdays through ICDD investment can work green, clean, and safe litter removal, and work with Saturdays during daily business to elevate the competitiveness for all. the Downtown beat police hours. While 911 is still the of our roughly 335 small officer on safety concerns. number to call for emergencies, business members with that Officer Schwindt is first on of our national counterparts. Increase the arrival and your first contact for One block alone in the Downtown non-emergency issues. District eclipses most mid-size District’s economic companies — we need to competitiveness both promote and capitalize on this locally and within the understanding.
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