How we lead What we impact

The first year of the Iowa City Downtown District 2012–2013 ICDD Traffic-Driving “Anchors” has been full of excitement. The Iowa City City Council gave us a four-year opportunity to prove that when we work together as a District, we are stronger than our individual efforts. We have patrons visit the Iowa City a volunteer Board of Directors that has strong representation from businesses and property 765,000 Public Library annually owners, as well as prominent institutions like the , the City of Iowa City, the patrons visit Iowa City Area Chamber of Commerce, and the 65,000 annually Iowa City Area Convention and Visitors Bureau that have mutual stake in our success. Our Board small businesses and is in lock-step with ICDD staff to strengthen the non-profit headquarters call brand and re-invigorate Iowa City’s Downtown and 300+ downtown Iowa City home Northside Marketplace neighborhoods. We rely on and encourage our community to support us n University of Iowa facilities: located Downtown and in the with creative programming, local involvement, and Old Capitol Town Center feedback to ensure we steward this asset to preserve n Sheraton Hotel and hotelVetro it’s exceptional character of place. n Locally managed and owned restaurants The folds of these pages outline our six goals in which we have invested our time, energy, and talents. We have created structure to our organization and 2012–2013 Perception Survey Results processes that allow us to work best in partnership with others, to engage in longer term planning Highest Event Allure where patrons shop and dine before or after while being flexible enough to welcome new ideas attending events and community members value and innovations. We haven’t done it by harnessing Iowa City Arts Festival (Organized by Summer of the Arts) ourselves to the status quo and it hasn’t been easy. It has been successful. The ICDD is the gem of the Highest Perceived Project Value by Community community and we are taking that gem, reworking Snow Removal (98%) it, cleaning its facets and resetting it for today and decades to come. IC Progress in Downtown Iowa Highest Perceived Project Value by ICDD Member City. We hope you do, too. Beautification (Lighting and Greening) (93%)

Karen Kubby Nancy Bird President Executive Director Priority Goals Priority Goals ICDD Board of Directors of Community of ICDD members #1 Clean & safe Clean & safe #2 Cultural vibrancy Economic development Who we are

residential units 1.5 million square feet of development 510 (43% condo/57 % rental) 480 ICDD members Almost 1,000 people live in the ICDD of residents live in the 13% Northside neighborhood

Highest walkability score in Iowa 85 Walkscore.com

most “bikeable” community 8th in Iowa of similar sized cities in the nation 335 : businesses & organizations Walkscore.com health, fitness & wellness : 42 non-profit : 43 professional & other services : 69 retail : 73 dining & nightlife : 108 More pedestrians than cars access the ICDD

145 : property owners Daily pedestrian count through the The ICDD is a non-profit organization that provides a (October 9, 2012) leadership directive to advocate for the District mission 9,200 and serve as a mechanism to more efficiently implement District-wide marketing, programs, events, and projects to Average daily traffic count the benefit of all businesses within it, the University of Iowa, (September 11, 2012) the Creative Corridor, and the community at large. 6,200 What we did : 2012–2013 Highlights

Our goals Enhance Downtown Iowa City’s image as the region’s premier urban destination to eat, shop, live, play, goal 1 stay, and enjoy. Successful place-making in Iowa City involves both an event-based tourism and destination marketing of our local community’s permanent attractions and amenities in the Northside Marketplace and Downtown area. Goal 2 Ensure the Downtown District is inviting, green, clean, and safe for all. Much of the success of the downtown district relies on its metropolitan atmosphere; however, functional urban environments require safety, cleanliness, and a civic altruism to avoid the broken and deteriorated cycle that befalls failed urban cores.

Increase the Downtown District’s economic competitiveness both locally and within the global Goal 3 marketplace. As Iowa City arises from the Great Recession of the past five years, ICDD will play a role in the economic development of businesses and organizations in our membership portfolio, and for the surrounding community and citizenry. Sustained economic growth and advancement of our region’s economic base relies on business attraction, job growth, and strategic marketing. Relevant initiatives in the past year include Small Business Support & Marketing, Partnership and Alliance Development, and Membership Engagement & Retention.

Enhance cultural vibrancy and local Innovation through inclusive cultural, educational, and Goal 4 entrepreneurial programs that increase the number of people that visit the Downtown District. Cultural Vibrancy & Innovation implies the ability to resonate and incubate imaginative and cultural character. The growing importance placed on Creative Place-making and artistic entrepreneurs requires our district to inspire our downtown visitors and residents. Goal 5 Partner to evolve and sustain success. Our organizational model has been deliberately established to ensure that our efforts are collaborative and community oriented. Iowa City and the region hosts many renown organizations and institutions and our goal is to partner and leverage each others strengths rather than to offer redundant services. Our geography distinguishes us, but we respect the many resource experts that abound. Goal 6 Live and give local. It’s the Iowan-way. At the ICDD, we will be working to target our giving to those causes that directly support our community. What we did : 2012–2013 Highlights icdd events Clean and Green Community Gallery Promotional events are key to One of the top priorities for Projects supporting feet in the street and the ICDD is to ensure that Enhance Downtown business visits. Signature events the ICDD is clean and green. Iowa City’s image as Examples of Community held by ICDD staff members Powerwashing sidewalks, the region’s premier Gallery projects that support included: working with businesses to urban destination to cultural vibrancy include: purchase flower planters, eat, shop, live, play, n Taste of Iowa City supporting volunteers that n stay, and enjoy. n UICCU Bench Marks Top Chef donate and plant greenery n n Public Pianos Sidewalk Sales in the public planters, and n n Tree Huggers Ensure the Downtown Celebrate the Season working on methods to reduce n District is inviting, Ice skating litter help maintain our public n green, clean, and safe February giving realm and the large volumes of for all. pedestrian traffic Downtown TREE HUGGERS and in the Northside PRESENTED BY TMone neighborhood. Increase the Downtown District’s economic competitiveness both locally and within the global marketplace. IOWA CITY DOWNTOWN DISTRICT

Enhance cultural vibrancy and local Innovation through inclusive cultural, educational, and entrepreneurial Event Collaboration and Decorative Lighting Partnership and programs that increase the number Sponsorship More than 100 grapevine Alliance Development of people that visit spheres were purchased by the the Downtown ICDD in the fall of 2012 to District. We also sponsor and closely One of ICDD’s goals is collaborate with organizations provide both a well-lit District to “partner to evolve and that hold special events within and lights themselves which sustain success.” Partnerships the Downtown District. An can be admired for their artistic are important financially Partner to evolve and style. sustain success. example of some of the to reduce costs with direct event organizations that volume purchases, but more we support with funding importantly relationships or in-kind marketing and within the community can Live and give communications include: help de-mystify what it means local. to be a successful business in n Summer of the Arts this geography. Partnerships n Iowa City Area Visitor and with city staff, University Conventions Bureau faculty, student interns, n University of Iowa Campus community volunteers, Activities Board featured bloggers, and n Mission Creek Music Festival artistic entrepreneurs are all n FilmScene important to the competitive n Gallery Walk advantages that businesses can realize in the downtown district. What we did : 2012–2013 Highlights Downtown Ambassadors Downtown Patrol collective purchasing The ICDD is partnering with Program power the City of Iowa City to Enhance Downtown welcome and ensure guests Iowa City’s image as In partnership with the The Iowa City Downtown and community members feel the region’s premier ICDD, the Iowa City Police District is the region’s foremost invited and safe Downtown. urban destination to Department has established center of small businesses. ICDD Ambassadors are eat, shop, live, play, a Downtown Patrol program. We are currently establishing currently City employees that stay, and enjoy. Officer David Schwindt began marketing co-ops and are wear a visible uniform with in April 2013 as the new exploring other opportunities. goals to interact with business friendly face on the streets We’re now pushing the Ensure the Downtown owners, help maintain and keep of the Downtown District boundaries to explore how the District is inviting, Downtown clean by providing and works Tuesdays through ICDD investment can work green, clean, and safe litter removal, and work with Saturdays during daily business to elevate the competitiveness for all. the Downtown beat police hours. While 911 is still the of our roughly 335 small officer on safety concerns. number to call for emergencies, business members with that Officer Schwindt is first on of our national counterparts. Increase the arrival and your first contact for One block alone in the Downtown non-emergency issues. District eclipses most mid-size District’s economic companies — we need to competitiveness both promote and capitalize on this locally and within the understanding. global marketplace.

Enhance cultural vibrancy and local Innovation through inclusive cultural, educational, and entrepreneurial Marketing Wayfinding Snow clearance programs that increase the number ICDD acts as a clearinghouse ICDD developed a series Program of people that visit for marketing businesses and of historical Downtown the Downtown special events in the downtown photographs, caloric sensitive District. Working closely with the City district. Our website advertises way finding posters in parking of Iowa City, the ICDD con- all opportunities to eat, shop, garages, maps, and kiosk tracted with two local service play, stay, live, learn, and work, informational flyers to give a Partner to evolve and providers to clear sidewalks to and outlines a relevant synopsis, stronger sense of place in the sustain success. the street through the holiday contact and address information. Downtown and Northside shopping season. Feedback Also, our Parking and Public neighborhoods. from the snow clearing service Transportation adds logistical in the inaugural year was Live and give support to prospective patrons. overwhelmingly positive from 74

73 BLOOMINGTON STREET TREE T TREE T S

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SO N URE N B METERED PARKING N H JOH N local. 75 H V A

communityNOR T members and NOR T 85 93

79 GILBERT REE T TREE T 92

86 T 76 REE T 91 T STREET 77 78 80 S 90 UE S 81 PARKING 89 LINN 88 LOT 87 84 83 82 GILBERT S DUBU Q MARKET STREET UNIVERSITY OF IOWA 95 103 104 105 106 94 97 96 109 customers, although snow fall WASHINGTON STREET 98 108 102 99 old capitol toWn center 101 100 Shopping financial Beat the Bookstore Hills Bank & Trust Blick Art Materials 107 Cingular Wireless Four Seasons other JEFFERSON STREET Gamers Hancher Box Office Glassando Iowa City Transit i-Wireless The Gazette/KCRG was limited. Businesses them- IOWA AVENUE Silver Spider UI Centers for Enterprise Sprint UI College of Public Health UI Apple Store UI Conference Center UI Book Store UI International Programs 1 2 3 4 5 6 41 42 43 44 45 46 59 60 61 62 63 UI Hawk Shop UI School of Music 58 UI Tech Connection UI Tech Services Universitees 7 57 8 64

TREET 56 health & WellneSS TREET 9 Advanced Eyecare CVS Pharmacy ON S 10 TOWER PLACE GNC 40 47 72 PARKING RAMP MADISON S Modern Nails CLIN T 11 Sunkissed Tanning 55 UIHC 49 48 selves had mixed reviews and

TREET 71 UI Quick Care 38 39 12 TREET 37 dining & nightlife 36 13 Buffalo Wild Wings 35

China Star ON S Chipotle 34 14 50 65 Cookies & More Sushi Kicchin 33 15 Sweets & Treats T Spoons 32 16 DUBUQUE S Noodles & Co. CLIN T Quizno’s 31 Sam’s Steamed Caboose Burgers 54 70 Sbarro Italian Eatery 30 the program is being evaluated Seoul Grill Zaika’s 69

53 52 51 68 67 66

29 28 27 26 25 24 23 22 21 20 19 18 17

CAPITOL PARKING WASHINGTON STREET RAMP 141 111

110 121 131 117 112 113 115 114 116 119 118 127 132 133 126 134 129 128 130

120 149 BURLINGTON STREET 148 142 143 for continuation in 2013. BLACK HAWK PARK 147 Shopping dining & nightlife 122 135 146 162 Active Endeavors 151 Aspen Leaf Frozen Yogurt 46 AKAR 6 Atlas 123 145 Art Mission 149 Baroncini 136 145 31 Austin Burke 5 Basta 51 Beadology 42 Blue Moose Tap 124 137

154 Bella Joli 24 Bo James 140 TREET

139 144 9 Catherine’s 190 Bread Garden 125 138 122 Cheap & Chic 155 Brothers TREET 52 Chait Galleries Downtown 143 Bubbleology 15 Daydreams 167 Capanna Coffee & Gelato 19 Domby 213 Cheba Hut 41 Dulcinea 221 Cactus 150 MAL L 165 166 171 173 146 Eble Music 141 Chili Yummy 151

L INN S The ICDD Board Members 67 Element 35 Clinton Street Social Club

30 Ewers 17 Cold Stone Creamery RIA N

164 170 GILBERT S 211 Futon Shop 197 Crepes De Luxe Café 152 T

156 Hall Mall 170 DC’s S 172

111 Hands Jewelers 159 Donnelly’s 163 E 169 121 Herteen & Stocker 7 Dublin Underground 153 D 25 In Zone 131 Englert Theatre E 168 150 Inbox 165 Field House 162 P 126 Iowa Artisan’s Gallery 191 Formosa 1 Iowa Book LLC 67 Gabes 154 148 Konnexion: The Convenience Store 178 Givannis 167

53 Lasansky Corp Gallery 180 Graze 161 160 159 158 157 156 155 144 Lorenz 2.0 22 Hearth 212 Mail Boxes Etc. 129 Heirloom Salad Company 28 M.C. Ginsberg 133 India Café 143 Om 23 Iron Hawk COLLEGE STREET have agreed that consistently 214 Omega Red Piercing & Tattoo 127 Java House 12 Prairie Lights 18 Jimmy John’s 127 Ragstock 4 Joe’s Place 174 175 187 188 189 190 191 181 177 176 178 179 182 183 201 184 199 198 175 Raygun 185 Joseph’s 180 202 203 204 200 144 Record Collector 219 Szechuan House 197 199 Red Poppy 118 Mama’s Deli 186 181 Revival 205 Mami’s Authentic 123 Running Wild 184 Martini’s 182 Soap Opera 10 Masala 204 Spirit Tobacco & More 26 Mesa Pizza 196 130 Textiles 11 Micky’s 195 192 147 Release Body Modification 38 Molly’s Cupcakes 194 117 The Den 158 Mondo’s Saloon 185 66 The Full Kit 20 Moonrakers 51 The Paper Nest 205 No. 18 19 The Tool Box 21 One Twenty Six 193 205 cleared and safe sidewalks 126 Tobacco Bowl 13 Orange Leaf Frozen Yogurt 188 Underground Printing 29 Pancheros 58 University Camera 164 Pints 177 Velvet Coat 3 Pita Pit 146 White Rabbit 8 Pizza on Dubuque 206 207 210 22 Zephyr Printing & Design 43 Quick’s Cafe 226 Zombies Tobacco 130 Quinton’s 160 Sauce TREET 187 Share Wine Lounge 211 36 Shorts Burger & Shine DUBUQUE STREET health & WellneSS 55 Sports Column 209 PARKING RAMP 143 American Board of Pediatric 209 Starbucks 212 Dentistry 49 Studio 13 METERED 143 Annika Ross, LISW 119 Subway 208 172 Amaranth 44 Takanami PARKING remain a priority and have ten- 205 Access 2 Independence 157 TCB 172 Beth Van Zee, LISW 220 Thai Flavors 33 The Airliner 213 214 215 216 217 218 219 220 221 198 Big J’s Barber DUBUQUE S 125 Buzz 116 The Brown Bottle 175 Carol Aunan, Psychiatric Nurse 56 The Deadwood Practitioner 179 The Library 143 Cindy Nichols Anderson, 207 The Mill Ph.D. ABPP 40 The Summit BURLINGTON STREET 205 Denise Gehling, LISW 154 Wake Up Iowa City 172 Denise Hoke, LISW 168 The Wedge 115 Discerning Eye 183 Union Bar 2 Electrical Workers Local 405 175 Kinnamon, Kinnamon, Russo, 186 Sheraton Iowa City Hotel 19 Downtown Couples Counseling 16 Which Wich other 2 Gregg Geerdes Meyer, & Keegan, Attorneys 175 Sondra Kaska, Attorney health & WellneSS financial 143 East Iowa Psychology Group 27 Whitey’s Ice Cream 2 Alan Bohanan 152 Hawkeye Travel 200 KWWL 175 Summer of the Arts 95 La James 89 Central State Bank 189 Eastwind Holistic Healing Center 132 XIE 139 Allison McCarthy, Attorney 23 Hayek, Brown, Moreland & 210 Leff Law Firm LLP 218 Technology Associates and Virtue Medicine 48 Yacht Club 139 Anderson, Arnold, Dickey, Smith LLP 217 Masters Construction 175 Thomas Farnsworth, Attorney 163 Hawkeye Barber 161 Yotopia Gullickson, Sanger, and Lehn LLP 153 Hayes, Lorenzen 153 McGladrey 143 Travel Concepts tatively planned to continue 193 Heartland Yoga 14 Z’marik Noodle House 218 Apartments Near Campus 153 Heery Design 142 Meacham Travel 173 Trinity Episcopal Church dining & nightlife other 143 Hope Springs Behavioral 120 Arts of Iowa City 179 Henneman Engineering 171 Meardon, Sueppel & Downer PLC 153 UI Accounts Payable, 87 Bluebird Diner 74 Bloomington Street Laundromat Consultants PLC 175 Associated Press 64 Home Builders Association of 139 Mears Law Office Purchasing, Travel 80 Brix 79 Corcoran Communications 206 Hot House Yoga 2 Benson & Hepker Design Iowa City 143 Mike Margolin 54 UI Center for Conferences 75 Dairy Queen 101 First United Methodist Church 195 Iowa City Fitness Center financial 172 Bethlehem Shrine W.S.J. 194 hotelVetro & Conference Center 156 Modus 153 UI Risk Management 99 Devotay 83 Heritage Property Management 205 Mary Fisher, LISW 113 IA State Investments 66 Bradley & Riley PC 143 Iowa City Area Chamber of 194 Moen Group 153 UI Strategic Communication 105 El Banditos 96 Holland & Anderson, LLP 37 McDonald Optical 194 MidAmerica Securities 175 Bruce Goddard, Attorney Commerce 72 National Cooperative Grocers 62 United Action For Youth 88 George’s 97 Iowa City Press-Citizen 19 Mon Teaze! Hair Salon 110 MidWestOne Bank 52 Busy Co-Working 143 Iowa City/Coralville Jaycees 201 Nemesis Tattoo 172 York Rite Masonic Orders 85 Hamburg Inn 104 Phelan Tucker Mullen Walker 143 New Leaf Counseling 147 Northstar Financial 143 Campus Christian Fellowship 39 Iowa City Downtown District 192 Neumann Monson 92 IC Ugly’s Tucker Gelman LLP 139 Pyschological and Counseling 2 Tim Negro Investments 19 Christine Boyer, Attorney 172 Iowa City Masonic Foundation 71 New Pioneer Co-op Offices 93 John’s Grocery & Cured Deli 75 Russ’ Amoco Service Services 54 US Bank 60 City Channel 4 172 Iowa City Masonic Lodge 175 Nicholas Russon, Attorney northSide Marketplace 98 Linn St. Cafe 100 St. Mary’s Church 65 Ray’s 174 Wells Fargo 61 City of Iowa City Parking Systems 166 Iowa City Public Library 196 Old Carnegie Library 109 Motley Cow 107 St. Mary’s Church Parish 32 Reds World 208 West Bank 166 City of Literature USA 2 Ingersoll Enterprises/Telepharm 140 Park@201 90 Oasis 84 Sunshine Laundry 175 Robert Wesner, MD, Psychiatrist 172 Colonial Business Service 175 Jack Paige, Attorney 175 Paul Miller, Attorney Shopping 78 Pizza Pit 102 Wesley Center Methodist 96 Artifacts 139 Senior Helpers 143 Community Foundation of 172 Jessamine Chapter, OES 175 Pitton Law PC 93 Riverside Theater Church 145 Stan’s Barber Johnson County 19 Joan Black 153 Plaza Center One 76 Casey’s General Store future service as funds allow. 103 T Spoons 81 Haunted Book Store 175 Steven Price, DDS 139 Dan Vondra, Attorney 172 Joe Pavelich / Mellon-Spies 213 Raymond James 94 The Pit 80 Home Ec 19 The Men’s Center 153 Dave Loebsack, U.S. 70 The Center: Iowa City/Johnson 139 Rockne Cole, Attorney 73 Pagliai’s Pizza 169 UI Healthcare Representative County Senior Center 19 Rodriguez and Associates LTD 95 Modela 59 Zenders 175 Dean Keegan, Attorney 2 Kaldenberg Consulting 143 Rohrbach Associates PC 82 Northside Book Market 69 Ecumenical Towers 205 Keystone IT 2 Sally Peck 108 RSVP What we did : 2012–2013 Highlights Enhance Downtown Iowa City’s image as the region’s premier Alley Beautification Pilot Business climate urban destination to eat, shop, live, play, stay, and enjoy. Our alleys aren’t like most — sev- The ICDD advocates sfor a Ensure the Downtown District is inviting, green, clean, and eral alleys Downtown provide a strong business climate by work- safe for all. pathway for roughly 6,000 pedestri- ing with the city to address policy ans daily while the University of and investment opportunities. Increase the Downtown District’s economic competitiveness Iowa is in session. In addition, the Examples include: both locally and within the global marketplace. Downtown hosts significant cultur- al events that showcase our region n Advocated for first-hour-free Enhance cultural vibrancy and local Innovation through in the summer months. Projecting in parking garage for all and inclusive cultural, educational, and entrepreneurial programs a clean and safe environment is a new parking meter technology that increase the number of people that visit the Downtown critical and foundational focus of n Advocated for financial sup- District. the ICDD. port to help reinvestment into Partner to evolve and sustain success. older buildings and facades, ICDD staff is currently researching resulting in 8 successful methods to consolidate trash bins, business applications that will Live and give local. work with service providers to see provide a “facelift” for multi- how recycling and composting can ple aging building facades. be made easier for ICDD busi- n Recognizing the value of nesses, and look for precedents set pet-friendly residential units and by other communities that have the demand to stroll Downtown conquered this same effort. with dogs, the ICDD advocated successfully to allow responsible Staff owners the right to walk their Executive Director, Nancy Bird leashed dogs through the plaza Director of Operations, Betsy Potter UI Research Intern, Michael Saponaro area. n Advocated for financial sup- (319) 354-0863 n downtowniowacity.com port to help reinvestment into older buildings and facades

Thank You Sponsors The University of Iowa City of Iowa City UI Community Credit Union Hills Bank MidWestOne ASICS What’s next? Total Tree Care of IC Big 10 Rentals Quality Care Hawkeye Construction The City of Iowa City is conducting a Downtown/Pedestrian Mall Streetscape Plan Update to renew TMone and unify a vision for the Downtown and Northside neighborhoods, realign existing planning Moen Group documents, and to target both short and long-term capital, streetscape and way-finding investments. As MC Ginsberg a primary stakeholder in this process, the ICDD intends to use this process to explore opportunities for transformative civic projects, exemplary environmental stewardship, and infrastructure that supports 2012–2013 Board Members President: Karen Kubby a vibrant and healthy business and learning environment. Because this is a community plan, we need President Elect: Bill Nusser your support and involvement. This planning process could shape the future of the ICDD for years to Past President: Catherine Champion Secretary: Patty McCarthy come as capital and program investments are identified that may be appropriate for our organization to Treasurer: Kent Jehle invest in. George Etre Kevin Digmann SO LET THE IDEAS BEGIN! Visit the project website and get involved: www.inspiredowntownic.com Mark Ginsberg Ritu Jain David Kieft Steve Pajunen Joni Schrup Naftaly Stramer ICDD + YOU Mark Weaver Our organizational model depends on partnerships with other public and private stakeholders and Ex-Officio-Non-voting Geoff Fruin individual local involvement. Collaborative processes are often more time-consuming, but the rewards Steve Boyd typically come back to us in unimaginable and distinctively “Iowa City” ways. The edgy energy you feel Mark Nolte in our public spaces, surprise readings and music that hang in the air, and the often spontaneous acts Josh Schamberger Alec Brumel that play out in front of us—all these intangibles are ingredients to why people love Downtown Iowa City and neighborhoods like the Northside. If you’re interested in becoming a steward—join our crew. There are many ways to get involved. Visit our website at www.downtowniowacity.com for details.