GROUNDBREAKERS July-December 2009

The Business of Enriching Lives

Walking Through a Garden of Opportunities

GROUNDBREAKERS 1 The Business of Enriching Lives: The Essence of ALI’s CSR

Ayala Land’s commitment to corporate social responsibility is embodied in the company’s mission – “Enhancing land, enriching lives for more people.” It is a commitment that started when the forerunners of Ayala Corporation set up a school for girls in Sta. Ana, Manila shortly after they arrived in the country back in the 1830’s. That school, Colegio de la Immaculada Concepcion Concordia, still exists today.

ALI has carried on the vision of Ayala’s founders with respect to doing business in a socially responsible and relevant manner. In recent years, ALI’s CSR efforts have evolved from philanthropic initiatives to more strategic intents of contributing to nation building, uplifting the lives of people through education, health programs, and livelihood opportunities, and being a “preferred neighbor” to communities surrounding our developments. This has further grown into the broader concept of Sustainable Development, wherein CSR or community stewardship is now a key component of ALI’s Sustainability Framework.

In 2009, we focused much of our community building and social development efforts on the Canlubang communities neighboring our Nuvali project as we continued with our commitments in other areas.

The various programs implemented were mutually beneficial to the communities and to the company, creating employment and livelihood opportunities for community members and, at the same time, a source of services and products that ALI could tap for its requirements. We have also stepped up our contribution to primary education in public schools through various programs. As many of these initiatives become more and more self-sustaining, we can shift our focus to priority communities in other areas where we are present.

This year we also witnessed the strong spirit of volunteerism among ALIzens, who went into flood stricken areas to distribute relief goods to communities affected by typhoon Ondoy and help in the clean-up operations.

The details of these and other stories can be found within the pages of this edition of Groundbreakers. Our theme, “The Business of Enriching Lives,” echoes how CSR is a core value and so much a part of how we do business. Set against visual highlights of the new Ayala Triangle Gardens, it reflects the spirit of our resolve to building sustainable communities that thrive for generations of people. Editorial Board Contents

Message of the President 2 Pinky T. Ruiz VP-HR & Public Affairs Awards and Recognition 4 Business News 6 Jorge T. Marcó Enriching Lives 8 Head, Corporate Communications MarQuee on My Mind NUVALI’s Alay sa Komunidad Ayala Triangle Gardens: Another Symbol of Makati’s Progress Managing Editor Ayala’s Sustainability Summit Our People, Our Events 21 Suzette P. Naval JZA Cup Games 2009 Corporate Communications Officer At your Service: The Ayala Land Annual Service Awards Good Times: Ayala Land’s Christmas Dance for a Cause Contributors Learning News 32 Anna Garcia-Ramos, CMSG Carol Magpantay, CMSG Cathy Bengzon, CMSG Charmaine Bauzon, AMG Francis Mallari, HRPA

Gail Perez, HRPA Gail Yambao, AMG Jan Bengzon, EXAD Joan Mejina, Market! Market! John Estacio, SLMG Joy Saclolo, HRPA Joy Sanciangco, EXAD Joan Mejino, Market! Market! Kate Villasenor, AMG Lanie Ong, CMSG Lisa Llantos, Market! Market! Macky Maceda, URPD Mark Sablan, AMG Martin Arranz, CMSG Melany Donato, Finance Menchie Dizon, CMSG Michelle Hernandez, CMSG Monique Castañeda, CSMG Nikie Lingad, SLMG Norie Ubalde, AMG Pachot Villanueva, CMSG Pinky Calupe, CSMG Pinx Asuzano, Market! Market! Rey Pascual, HRPA Rivka Nagtalon, SLMG Sandy Espinosa, CMSG Shiela Bermudez, HRPA Thez Garcia, AMG Trisha Narciso, MarQuee

This Issue was printed on Be Part of Groundbreakers! We’ll gladly consider your contributions and stories for the succeeding magazines. 100% For your feedback, suggestions, and recyclable paper contributions, do call Corporate Communications at 841-5777 or email [email protected] GROUNDBREAKERS 1 Message of the President

Dear fellow ALIzens:

Allow me to personally wish all of you a happy and successful 2010 and to thank you for a job well done in 2009.

Following a challenging and eventful year, we look forward to 2010 as we go full-throttle on our four-pillar strategy. By now, your managers must have discussed with you the details of our strategy and how your respective units will contribute to the four pillars – Growth, Margin Improvement, Capital Efficiency, and Organization Development.

The management team is very positive and excited about the strategy, and so are our shareholders and investors. We have spent a good part of 2009 planning for a strong ramp-up this year. The focus now shifts to our execution. We will count on everyone’s commitment to make it happen.

We have a very busy year ahead of us. We plan to launch at least ten new residential developments, aside from launching new phases of existing projects; begin constructing five new commercial centers, four new BPO campuses, and three hotels; and we’re launching new brands in the economic residential housing segment and small format retail to begin our conscious push towards servicing a broader base of Filipinos.

Managing our project costs and finding efficiencies remains a high priority for our organization. This is the only way we can return to higher margins and achieve the return on investment which our shareholders require. We must remain aggressive in managing our project expenditures. This involves a design-to-cost mind-set, as well as efficient procurement and construction methodologies.

The challenges we face with the project ramp-up can only be accomplished by new ways of doing things. This demands openness to change and looking at creative ways of being better at what we do.

The challenges we face with the project ramp-up can only be accomplished by new ways of doing things. This demands openness to change and looking at creative ways of being better at what we do. This is how organizational transformation takes place – when people work hand-in-hand towards positive change for greater business success in the face of shifting market realities.

Amidst all this activity, we must not forget a very important aspect of how we do business. That is, making a positive social and environmental impact through everything that we do. After all, we consider ourselves to be in the business of enriching lives. We must fulfill this by constantly integrating social and environmental goals into our business goals.

This is the reason we are expanding to the economic housing segment, complemented by small format retail. By doing this, we will provide housing opportunities for families of public sector employees, overseas Filipino workers, and business process outsourcing employees, and help to improve their quality of life. At the same time, we will contribute to our growth strategy by serving a broader market.

Sustainability will continue to be a core element of our business strategy and the differentiating factor of our developments. We will continue to lead the way in developing sustainable communities that promote healthy lifestyles and minimize environmental impact. Focus should be on achieving energy and water-use efficiencies, solid waste management, and livelihood and employment generation.

There is much to do and the organization will be stretched. Nevertheless, I am very confident that after having achieved positive results at the end of a challenging year, we are ready to meet and surpass our goals this year.

Antonino T. Aquino President and CEO 22 GROUNDBREAKERS Awards and Recognition

ATA is 2009 Management Man of the Year

The prestigious Management Man of the Year award for 2009, conferred by the Management Association of the Philippines, has been bestowed on our very own President and CEO, Mr. Antonino T. Aquino.

Congratulations ATA! We are so proud of you!

Only business leaders of “unquestioned distinction” in the practice of management and in contributing to national progress have been given such an award. Criteria for which this award is given are anchored on the individual’s exemplary management qualities, his unwavering values and role in values formation in performing his duties as a leader. It also credits the manner in which the individual aligns business goals with its commitment to society in order to build a better nation and to touch more people’s lives.

Mr. Aquino was chosen among other reasons for (1) his leadership role in a very successful waterworks privatization and public-private sector partnership; (2) steering the transformation of a moribund public service company into a publicly-listed private firm with remarkable growth and profitability; (3) making Corporate Social Responsibility (CSR) and sustainable development as integral parts of Manila Water’s overall corporate strategy; and (4) his contribution to national development by improving the quality of life of over one million people in depressed communities through Manila Water’s flagship program called “Tubig Para Sa Barangay” (Water for Low-Income Communities).

Mr. Aquino’s commitment to build an organization that has a mindset for progress and nation-building remains strong.

In his recent interaction with the ALI Management Team, he enjoined everyone to look at the bigger scheme of things as far the company’s role in nation-building is concerned. As one of the country’s business leaders, Ayala Land should help drive economic development and play an active role in poverty alleviation to improve the lives of the Filipino people.

“I’ve seen the spirit of this organization. We can do all these things. We have a legacy to deliver nothing but the best for the Filipinos,” he said.

Recent awardees of the “MAP Management Man of the Year” award include: Oscar M. Lopez (2000), Tony Tan Caktiong (2002), Jesus P. Tambunting (2003), Rafael B. Buenaventura (2004), Manuel V. Pangilinan (2005), George S. K. Ty and Jaime Augusto Zobel de Ayala (2006) and Jose L. Cuisia Jr. (2007).

The Awarding Ceremony was held on November 26, 2009 at the Rigodon Ballroom, The Peninsula Manila.

GROUNDBREAKERS 3 Awards and Recognition

Ayala Malls Wins Two Golds in ICSC Asia The Ayala Malls won two gold awards in the The campaign went beyond the traditional The awards were presented by Peter recently concluded International Council of Pink October Breast Cancer Awareness Sharpe, ICSC Chairman and Michael Shopping Centers (ICSC) Asia Shopping campaign and launched a celebration that Kercheval, ICSC President to the Ayala Malls Center Awards program in Singapore. highlighted the importance of wellness and team led by Marivic Aonuevo, SVP and a healthy lifestyle. Group Head of Ayala Malls Group, together The first gold award was for Design and with Rowena Tomeldan, VP and COO, Ayala Development and was given to Greenbelt The ICSC is a global trade association of the Malls Group and Cathy Bengzon, Senior 5 for showcasing the best of Filipino shopping center industry, with over 60,000 Division Manager and Head of Marketing, artistry and ingenuity alongside international members in over 80 countries. The ICSC Ayala Malls Group. brands and providing lush open spaces for Asia Shopping Center Awards recognizes public events. The second gold award was excellence within the region’s shopping for Marketing Excellence and was given to center industry and honors outstanding Ayala Center Cebu’s Think Pink campaign. achievements in marketing and design/ development of retail properties.

A Mainstay at the Top. In Finance Asia’s 9th Annual Poll of Asia’s top companies, Ayala Land, along with sister companies Globe, BPI and Manila Water, emerged as leaders. ALI secured the seventh spot as the Best Managed Company and for Best Corporate Governance, nabbed sixth place in the Best Investor Relations categories, and fourth place for Best Corporate Social Responsibility. Ayala Reaping Rewards at the Philippine Real Corporation, meanwhile, was first in the Best Estate Festival. On behalf of the company, Managed Company in the Philippines, Best ALI Corporate Communications head Jorge Corporate Governance, and Best Corporate Marcó received the 1st PREF Excellence Social Responsibility categories. The Best Award for Most Outstanding Corporate CEO award went to AC Chairman and CEO Social Governance Program. Jaime Augusto Zobel de Ayala.

A New Feather on their Cap. Ayala Land’s commemorative program 20 Days, 20 ALIzens and 20 Treats beat hundreds of entries at the 2009 Philippine Quill ICC Head Recognized. ALI’s Head of Awards. The program, entered under the Investor Communications and Compliance, Communication Management division and Alfonso Javier D. Reyes (third from left in Special Events category, was designed to ICC team photo) was also recognized as elicit excitement among employees through the “Best Investor Relations Professional in a raffle of 20 treats to 20 lucky ALIzens, the Philippines” in the recently concluded 20 days leading to the company’s 20th Thomson Reuters Asia-Pacific Extel Survey 2009. The survey was participated in by global Anniversary. Pinky Ruiz, Head of HRPA, The ICC Team Jorge T. Marcó, Corporate Communications and regional fund managers and investment Head and Suzette Naval, Corporate professionals as well as sell-side equity Communications Officer received the award. analysts and sales professionals.

4 GROUNDBREAKERS ALI is Best Large Ayala Land Wins Cap Corporate in Platinum Award for Asiamoney Poll All-Round Excellence

Tony Aquino named Ayala Land Inc. (ALI) was recognized for excellence in a recent Best Philippine Executive poll by The Asset Magazine, a highly respected financial publication in Asia. Ayala Land, Inc. (ALI) was awarded the Best Large Cap Corporate in the Philippines for 2009, among companies having a market The Asset, a multi-media publishing and research concern catering capitalization of over US$2 billion, by Asiamoney magazine. The to leading corporate and financial decision makers in Asia, gave magazine also named ALI president Antonino T. Aquino as the Best ALI the Platinum Award for All-Round Excellence in Financial Executive in the Philippines in its recent poll. Performance, Management, Corporate Governance, Social Responsibility, Environmental Responsibility and Investor Relations. “We are honored and very grateful for the recognition given by such a prestigious publication as Asiamoney. We have put great effort This, according to an article in The Asset website, is a new into overcoming challenges in 2009 and these awards validate the category of excellence under the magazine’s Corporate success of those efforts,” said Aquino. Awards. “Companies were invited to tender submissions in five main categories: three-year financial performance, corporate Asiamoney is a monthly financial magazine that has been an governance, social responsibility, environmental responsibility and important source of intelligence and information for corporate investor relations,” said the article. “Scores were given for each of executives and the investment community in Asia since 1989. It is the categories. In addition, in interviews with investors, analysts a division of the Euromoney Institutional Investor PLC, a respected and industry specialists, the companies were assessed for their global media group. In an article published on the magazine’s management acumen.” website, ALI was cited for taking “a strategic change of direction” and expanding into the economic housing segment in order to ALI was among 20 companies from around Asia that achieved broaden the company’s market penetration. According to the article: the threshold score. Included in the list is ALI’s sister company, “It is a move that makes sense as the bulk of the country’s real Globe Telecom. estate demand lies in this segment.” “This award validates all our efforts in upholding the highest Asiamoney also recognized Aquino for his work in implementing standards in the areas of corporate governance, social the strategic changes, after just eight months at the helm, to propel responsibility, financial management, and shareholder value the company’s growth in the coming years. “The president of Ayala creation,” said ALI chief finance officer Jaime E. Ysmael. Land has wasted no time in changing its strategic focus, making it more effective and sensitive to the market,” said the article.

ALI Green Training Series Awarded at the Asian Forum on CSR

The Asian Forum on Corporate Social Responsibility (AFCSR) was held in Manila recently with more than 400 registered delegates from around the world, including delegates from Ayala Land, Ayala Corporation, Manila Water, and Globe. Held on November 19 and 20 at the Crowne Plaza Hotel in Pasig City, the conference tackled the subject matter “Sustaining CSR in Difficult Times.” The event was presented by the Asian Institute of Management (AIM) and was packed with various learning sessions. It provided new thinking and standards on CSR that companies may use as a strategy for raising Ayala Land.” The company was chosen among 211 entries from the level of its CSR “beyond profit, compliance and form.” 132organizations from 114 countries in the “Best Workplace The AFCSR aimed to further clarify the CSR objective of doing good Practices” category, together with two other finalists from beyond corporate interests, social agenda and public relations. Singapore and the Philippines. Ms. Pinky Ruiz, ALI Vice President and Head of Human Resources and Public Affairs, accepted The highlight and culminating activity of the conference was the gala the award on behalf of Ayala Land. Also present were AFCSR dinner and awarding ceremony for the Asian CSR Award. Ayala delegates Jorge Marcó, Macky Maceda, and Suzette Naval, and Land was an Asian CSR Excellence Awardee for its program entitled the ALI Corporate Learning and Development team of Gail Perez, “ALI Green Training Series: Fostering a Sustainability Mindset within Sheila Bermudez, and Joy Saclolo.

GROUNDBREAKERS 5 Business News

Ayala Land Creates New Subsidiary

The retail landscape will take on a brand In November last year, the company “Putting up a separate company allows new perspective with Ayala Land’s launching disclosed to the Philippine Stock Exchange us to manage available resources more of Primavera Town Centre. The newly the incorporation and capitalization of efficiently to improve margins relative to the organized ALI subsidiary is tasked to handle its new 100% subsidiary. It will have a leasing business,” said Charmaine Bauzon, planning, development and management capitalization of P320 million which will General Manager of Primavera Town of the company’s latest retail product line, cover the development in 2010 and an Centre Inc., “It also gives us the opportunity neighborhood centers—five of which will additional three to six more malls per year to serve a different consumer requirement be launched in 2010. in the next four years. which will entail some customization as far

The projects of Primavera will be unlike the huge construction projects such as According to the disclosure, “this is in line with the Trinoma, Greenbelt or MarQuee. These retail enclaves, which have also been coined as Company’s growth strategy to expand its market and “mini-malls,” are commercial areas with a maximum gross leasable area (GLA) of only geographic reach to serve a broader economic segment 10,000 square meters. These are existing in more areas across the country.” spaces within ALI residential buildings such as The Residences at Greenbelt or will be built near ALI communities which have a According to the disclosure, “this is in line as merchandise mix is concerned.” She also ready market for convenience stores and with the Company’s growth strategy to added that the neighborhood centers will service shops. expand its market and geographic reach to complete the mix of products being offered serve a broader economic segment in more in ALI-integrated developments and play a areas across the country.” vital role in priming up certain growth areas.

Getting Ready for REIT

Ever wanted to be a part-owner of a super- REIT assets/shares than to buy and sell • REITs will give investors a new instrument regional mall or an iconic office building, but properties in private markets. for their portfolios, one that has the never had quite enough capital? The REIT guaranteed yield of a bond and the potential bill was finally passed into law last Decem- Because of these qualities, the appreciation in value of a stock. This will ber 17, 2009 as Republic Act No. 9856, establishment of REITs allows more capital benefit retirees and other investors reliant on otherwise known as “An Act Providing the into the real estate market, accelerating fixed-income investments. Legal Framework for Real Estate Investment development. Since REITs were started in Trust and for Other Purposes.” With this law Asia in 2001 the Asian REIT market has in place, the Philippines is now at par with grown to over $60 billion in market the rest of the world, which has had REITs transaction value as of Sept 2008. In order for over 20 years now. to capture a share of this huge pool of capital, Congress developed legislation What is a REIT? It is a company that buys, creating REITs. develops, manages and sells real estate assets. REITs allow participants to invest in How will REITs affect ALI? a professionally-managed portfolio of real • REITs will bring more capital, at lower estate properties. REITs are able to distrib- cost, into the Philippine market, enabling the ute the majority of income cash flows to development of more and better projects. investors without taxation at the corporate level (providing that certain conditions are • As a leading player in the industry, ALI met). Another major advantage of REIT could be looked to as both a REIT investment is its liquidity (ease of liquidation sponsor (i.e. a company that leads the of assets into cash), as compared to tradi- formation of a REIT, usually by forming one tional private real estate ownership which around a specific asset or group of assets) are not very easy to liquidate. One reason and a REIT manager (i.e. the entity that for the liquid nature of REIT investments is runs the operations of the REIT). In both that its shares are primarily traded on major ways REITs represent a new opportunity for exchanges, making it easier to buy and sell growth in the company.

6 GROUNDBREAKERS response to the first offering. People clearly Where Did had dreams that they wanted to realize.

Your Money Go? Pachot Villanueva On availing the Home Starter Bond “After 3 years, it felt like I suddenly found ALI Home Starter Bond money dropped into my lap – the time lets people act on their had passed swiftly since I started the dreams bond, and I barely felt Melany Donato its monthly In 2006, Ayala Land, in collaboration with On dreams that are finally deductions. BPI Capital, launched a financial product coming true With no that aimed to instill the habit of saving up I considered the First Home Starter Bond immediate for a down payment on property. It was program as my first serious effort in need for a financial instrument that underscored saving…prior to that, I’d spend all my this money ALI’s mission of improving people’s lives by money on buying things or paying off my and with offering innovative products and services. obligations, until I was down to nothing. Avida The ALI Home Starter Bond encouraged I realized that this couldn’t continue and Towers individuals to put in a fixed amount of I saw the Home Starter Bond program as Makati money in a bond subscription facility for an opportunity to improve my financial West three years at higher than usual interest position. I never saw myself venturing into having rates. The money earned by investors was purchasing property of my own but the caught my interest from the day it was designed to, at the very least, cover down program helped turn things around for me. launched, I decided to make the most payment for a property worth 1 million I was able to find the courage to make a of the bond by investing it in a unit that I pesos. While this program did not impose serious investment through the prodding expect would even give me rental income how investors could use their funds, of my daughter and one of my close in the future.” it provided bonus credits for using the friends, Dez. My daughter and I purchased money to purchase Ayala Land property. a lot from AVIDA Settings Nuvali with the On the feeling of having help of the Home Starter Bond and we your own home Three years had passed and in September are happy we did. We’re still saving up “When I moved in my first condo, it felt like of 2009, ALI offered a second tranche for the house that will be built on it but, at I was indeed in tcharge of my life. It was using the same model, with the same least, it’s a start. I believe in the program one of the few things that crystallized the objectives. It was then more confident so much that I’ve availed of the second meaning of freedom with responsibilities. about take-up because of the positive offering in October 2009.

ALI to Craft Olongapo City Triangle Masterplan On December 9, 2009, the City aims to promote economic activity and Government of Olongapo, Subic Bay improve the quality of life of the community Metropolitan Authority, and Ayala Land Inc. through the development of a masterplan formally entered into a Letter of Agreement for an environment-friendly, integrated to masterplan the 7-hectare Olongapo mixed-use district. The said masterplan City Triangle bounded by Rizal Avenue shall designate zones for residential, and Magsaysay Drive near the Subic Bay commercial, institutional, and socio- Freeport Zone’s main gate. civic components with the end vision of (from left to right) Armand C. Arreza (SBMA transforming the Olongapo and Subic Administrator), James “Bong” Gordon Jr. Complementing Ayala Land’s forthcoming Corridor into a desired destination and (Olongapo City Mayor), Anne Marie C. Gordon (Vice Governor of Zambalez & Subic mall development, this initiative center of economic growth in the region. Antonino T. Aquino (ALI President) Joint Venture Agreement Between ALI and NHA Forged

Ayala Land and the National Housing Authority The project will feature the development of a (NHA) announced that they have signed a new Central Business District (CBD) in Quezon Joint Venture Agreement to develop the 29.1- City. This will be the country’s first transit- hectare North Triangle Property in Quezon City oriented, mixed use central business district that as a priming project of the government and will be a new nexus of commercial activity. The (from left to right) Ayala Land Executives: Art Corpuz, the private sector. The joint venture represents total project cost is estimated at Php22 billion. Group Head for Urban and Regional Planning Division, the conclusion of a public bidding process Junie Jalandoni, Group Head for ALI Capital and Antonino T. Aquino, President and CEO lead the panel of signatories conducted by the NHA which began on for a major joint venture project with the National Housing October 3, 2008. Authority (NHA) in line with the development of Quezon City’s much awaited central business district.

GROUNDBREAKERS 7 Enriching Lives

Ing umpisa ning MarQuee on My Mind bage makidegulan It is the second Ayala Land mall where you Indeed, MarQuee Mall houses most of can actually hear shoppers converse in the the popular stores found in Metro Manila at maka-aliswas Norte local dialect. malls but uniquely features Pampanga’s most sought after cuisine and delicacies in ning karagulang Menila The opening of MarQuee Mall in Pampanga Nathaniel’s, Ikabud’s and Susie’s. Like most marks another milestone in the company’s Ayala Malls, it is designed to showcase history of shopping center development. ALI’s brand of retail master planning, making [It is the beginning After building Ayala Center Cebu down sure that the right merchant mix is achieved of something great south—and a roster of retail havens within and public art pieces abound. It uniquely the National Capital Region in recent features high-end brands that cannot and exciting north years— Ayala Land sets its stake in a prime be found in other malls in the area and of Metro Manila.] spot in the north to signify its push for a beautiful garden with a fountain and a view geographic and market expansion. Located of Mount Arayat that lends a romantic air in right at the doorstep of Angeles, Pampanga, the early evening and a serene ambience the 53-hectare MarQuee exudes Ayala during the day. Land’s signature lifestyle shopping concept. There’s nothing like actually seeing and Much has been written in the broadsheets experiencing the wonders of this new mall about the company’s latest regional mall in Pampanga. Get the feel of Pampanga’s since it was launched in September newest shopping destination through the of 2009. pages of Groundbreakers.

Quick facts about MarQuee… Of the 325 stores planned for the area, 321 have the official corporate entity handling development been successfully leased out and 235 stores are and management of MarQuee Mall. operational as of this writing. It officially started operations on NBCC is Northbeacon Commercial Corporation, September 23, 2009 a 100% owned subsidiary of Ayala Land, Inc. and

8 GROUNDBREAKERS What can you tell your friends about MarQuee? Marquee Mall is Ayala Malls’ first foray in Central Luzon and will redefine the shopping, dining and entertainment experience in the region.

It is a regional shopping center that brings together a rich and unique experience reminiscent of a lively town plaza, infused with an urban vibe. Its contemporary indoor and outdoor design provides a perfect setting that showcases an exciting mix of select Manila- based shopping, dining and family entertainment choices.

It is approximately an hour’s drive from Manila along the NLEX and 15-20 minutes drive from the Angeles City business district through the Magalang National Road.

What stores are unique to Pampanga and MarQuee? Flapjacks, TGI Fridays, Italianni’s, Red Kimono, Sumo Sam, Krispy Kreme, Aldo, Nautica, Iora, Lacoste Footwear, Sanuk, Naturalizer, Aerosoles, Nine West, Lacoste, Swatch, Switch­­­—Apple store, True Value, Saizen, Timezone, Fully Booked, R.O.X., Res Toe Run, Beauty Bar

MARQUEE MALL INAUGURATION SHOPPERS SPEAK

“Very comfortable dito, you feel safe kasi it’s not too crowded. Balikbayan kami and we find it really nice” Marilyn Wahing, Bacolor Pampanga

“Malaki at maganda ang MarQuee. Is this the one owned by Ayala? Kaya naman pala.” Cousins Irene and Jazel, San Fernando The formal inauguration of MarQuee mall on September 23, 2009 was attended by Pampanga Ayala Land officers (from left to right) Mark Sablan, Cora Dizon, Mrs. Edith Nolledo, Marivic Añonuevo, Antonino Aquino, Fernando Zobel de Ayala, Jaime Augusto Zobel De Ayala, Rowena Tomeldan, and Javi Hernandez.

GROUNDBREAKERS 9 Enriching Lives

It’s Always U-First at Ayala Malls Ayala Malls launches its customer service campaign

The objective of the campaign is to emphasize the customer as the center of mall experience, consistent with Ayala Land’s core value of customer orientation, where customer is first and foremost in its mind.

The campaign highlights specific services tailor fit to the needs of each market segment with the end goal of creating brand loyalty and preference among these segments.

It’s always U-First at Ayala Malls has converted Ayala Malls customer service into an AMG signature value proposition. It has established its customer service as a competitive advantage versus other mall operators. Customers can expect more engaged front-liners who are ready and willing to be of service to them, more facilities and amenities that address their needs and more services that are relevant to them.

The campaign is composed of five different service programs:

Our U-First Priority Shopping provides easy navigation for Persons with Disabilities and Senior Citizens while inside Ayala Malls. It also offers the convenience of a reduced waiting time The Family Corner is for the special in elevators, cinema and food court needs of the family to relax in a safe and payment lanes and taxi stands. Priority comfortable environment after long hours seats are also pre-identified for them in of spending their time in Ayala Malls. common areas and food courts.

The Networker’s Station gives free Wi-Fi access to tech savvy individuals and businessmen while inside Ayala Malls.

Traveler’s Advantage Service focuses U Talk, we listen offers all shoppers on the needs of tourists and OFWs to an opportunity to connect with us feel special by offering them the perks and share their feedback through and privileges of a card as well as Ayala Malls hotline, text program hotel-like concierge services. and website.

10 GROUNDBREAKERS Greenology: Ayala Malls’ Earth-Friendly Philosophy

Through the years, Ayala Malls has been Quinto, Pete Jimenez, Mac Valdezco and of The Solid Waste Management (SWM) showing its unwavering commitment in Ral Arrogante along with students from program. It also established the Material providing not just innovative and rewarding different Universities. The art installation Recovery Facility, a first in the commercial experiences to its customers and patrons but aimed to educate the shoppers on how center, which complies with Republic Act also an atmosphere fit for the green lifestyle. much garbage is consumed using plastics 9003, known as the Ecological Solid Waste or paper cups. Management Act. This environmental To launch the program, a series of earth- impact is through residual waste diversion friendly events were designed to remind from the landfill or reduction of waste everyone to take care of the environment. that goes to the landfill by recovering materials that can be reused, recycled, ECO TOTE. Fashion designers Louis and processed into compost and bricks. Claparols, Michi Calica-Sotto, Vic Barba, Patrice Ramos-Diaz, Jun Escario and Randy ECO DASH. The Ayala Malls Environment Ortiz from the Filipino Zone in Greenbelt 5 Run was held in Bonifacio Global City designed and created reusable bags for last September 13. In its commitment to each Ayala Mall. A portion of the proceeds sustainability, Ayala Malls transformed ECO from the sale of these designer totes went DASH into a means of creating awareness directly to World Wildlife Fund. on the state of the environment. Participants were encouraged to donate at least 1 kg ECO ART. Edgy art installations featuring SWM or Solid Waste Management Program. of commonly accepted recyclable items sculptures and 3D models highlighting This program integrates environmental to get a P50 discount on the registration the fundamentals of recreating were responsibility with a clean and green mall fee. All recyclable materials were turned put on display at the malls. This was in lifestyle. Ayala Center pioneered in waste over to Bantay Kalikasan. partnership with renowned artists Alma segregation which led to the establishment Market! Market! Takes Green Living To A Higher Level

It all started from an idea to beautify a dull load. In addition to energy efficiency and space. Instead of the usual decorative aesthetic enhancement, the project also foliage used by commercial centers, Market! promotes urban agriculture through organic Market! transformed its roof deck to a fully- farming. The green roof produces green, functional organic garden – an oasis in the healthy and all-natural vegetables that are urban landscape. sold to Market! Market! employees for a minimal fee. Proceeds of the sale are used The mall reused scrap materials, such as to acquire new seeds to continuously old tarpaulin banners for the garden’s base, replenish the organic garden, thus ensuring discarded GI pipes as garden trellis and old that Market! Market!’s green roof will be paint pails as garden pots. Natural methods around for many years to come. are also employed to care for the garden.

The Market! Market! green roof initiative is a shining example of Greenology – Ayala Malls’ commitment to an eco-friendly lifestyle and sustainable living. Greenology puts to the fore Ayala Land’s green philosophy, which is reflected in the design and operations of its malls. The green roof contributes to energy savings by reducing the solar heat gain inside that portion of the mall, thereby reducing the air-conditioning

GROUNDBREAKERS 11 Enriching Lives

NUVALI’s Alay Sa Komunidad: Not Just Another “Alay” Alay Sa Komunidad brings together, under one embracing and concerted program, all the CSR initiatives that Ayala Land has been doing in the past years for the communities in Barangay Canlubang. These include medical missions and livelihood programs, skills training, environment education and local government engagement. The objective of Alay Sa Komunidad is aligned with the company’s sustainability principles on community stewardship and social development. Its goal is to touch the lives of families in sitios Putol, Majada In, Mangumit, and Buntog through activities that raise their level of awareness for opportunities and resources around them. These efforts will hopefully empower them to take charge of their lives and their future. EDUKASYON Shoes for Little Feet A group of men and women from the 600 families at Pag-asa It is a fact that in some public schools in Barangay Canlubang, Neighborhood Association (PNA) and Pangarap Vesta Plains (PVP) a number of children go to school with bare feet or in worn-out in Barangay Canlubang have started to open their hearts and minds slippers. It is also a fact that many children fail to go to school to these opportunities. They have tapped their innate culinary skills for the simple reason that they do not have pencils. Ayala Land and have organized a cooperative that manages PNA Food Service, conducted a donation drive among employees and the response a food catering business that accepts food orders from nearby was overwhelming. Three hundred pairs of shoes donated by ALI offices and from the community itself. They have tasked some employees and school supply kits donated by NUVALI and members of the community to learn basket-weaving and briquette- National Bookstore Foundation were distributed to Grade One making from skilled experts from Cebu who have successfully students in NUVALI-adopted schools. Some kids were eager to transformed their lives through these crafts. They have come wear their new shoes. Some quietly acknowledged the gift. Some together to put up a community sari-sari store which now generates appeared stunned to have received something at all. But the smiles income for the community. They are now more aware of what can were enough. be achieved through one’s own enthusiasm and hard work.

As a commitment to sustainability, Ayala Land strives to strategically pave the way for them.

Good Governance Seminar for Barangay Canlubang A workshop on Good Governance was organized by Ayala Land and the Ateneo School of Government with the help of Canlubang Barangay Captain Eric Manaig and Barangay Treasurer Joven TINDAHAN Licuanan of Barangay Canlubang. This was attended by several According to John Estacio of the NUVALI Team, the community’s barangay kagawads and officials as well as 21 Sitio chairmen. Tindahan Natin, which started out with only the basic sari-sari ALI Vice President and NUVALI General Manager Jun Bisnar said store merchandise, has now been designated as the area’s that this is the company’s commitment to drive forward systematic exclusive distributor of a popular soda product and is also earning and effective governance in order to achieve shared economic, quite well for the community. He said, “The challenge now is to social and environmental goals. He pointed out the value of good help the community learn how to manage their money.” governance as a solid base whereby opportunities are seeded, grown and finally distributed to more people.

12 GROUNDBREAKERS Sitio News Ngayon (SNN) In order to communicate ALI’s sustainability goals among the various communities Ayala Land serves, the first issue of SNN, a newsletter written in Filipino was published in September.

KABUHAYAN Basket-weaving and Charcoal Briquette-making During the holiday season, men, women, and even their older children who were on vacation from school weaved and worked to service orders for NUVALI baskets. When Ayala Land first facilitated the basket-weaving training, the same people were skeptical and were not sure if this activity would work for them. But they were inspired to work hard and they are now reaping the benefits of the growing enterprise.

PASKO The community celebrated Christmas with the NUVALI team with a mass held in front of Tindahan Natin and an organized distribution of Noche Buena fare which members of the community warmly appreciated.

TRABAHO As part of its effort to provide job opportunities for the communities surrounding its projects, Ayala Land, by way of its locators, property offices and merchants, has made it a point to encourage employment of qualified applicants from the communities. They have become parking attendants, factory and skilled workers. To further reiterate this commitment, a job application workshop and a KALUSUGAN job fair was organized in NUVALI. Dental missions have always been a part of NUVALI’s Corporate Social Responsibility program. Part of the exercise is teaching young children how to care for their teeth.

GROUNDBREAKERS 13 Some members of the Ayala Triangle Gardens Project Team : (left to right) Bob, Anna, Mike, Marlo, Dianne, Marie, Farah, Nikie and Jay 214 GROUNDBREAKERS Christmas Symphony of Lights A nightly holiday lights and sounds show twinkled its way through the Ayala Triangle Gardens from November 20 to December 23, 2009 to the delight of passers-by from nearby offices. The show was created by light designer Voltaire de Jesus and sound designer Jethro Joaquin.

Truly Enchanting The Ayala Triangle Gardens was introduced as a foremost outdoor events venue with its initial concert offerings during the Christmas season. Featured were internationally acclaimed group performers The Philippine Madrigal Singers with Christopher Oracion and the UP Concert Chorus with Andreo Lukas Esguerra. Ayala Triangle Gardens: An Urban Oasis at the Heart of Makati CBD Makati dwellers now enjoy a new urban oasis at the heart of the business district – the Ayala Triangle Gardens. The executives, workers, and visitors who use Makati’s pedestrian walkways now go through a more pleasurable walking experience.

Launched last November 2009, the two-hectare garden lies behind the Tower One and Exchange Plaza on Ayala Avenue and is bordered by Paseo de Roxas and Makati Avenue. It is home to over a hundred trees composed of centuries-old acacias, stately palms and tropical foliage. Paved and carved with lush patches, the gardens is a place for office workers to chill, relax and rejuvenate.

“You can take a walk, exercise your dog, or just enjoy a coffee break Garden passers-by and Makati office workers were enthralled by in this convergence area.” says Meean Dy, Head of ALI’s Strategic their captivating voices and excellent performances. With the lights Landbank Management Group, “The place will also be a venue and sounds show playing in between sets, the garden was simply for cultural, art and shared events.” She observes that great cities magical! of the world are distinguished by their gardens and civic areas where the pursuit of art and other finer things in life can take place. In that sense, the Ayala Triangle Gardens will be another symbol of Makati’s progress.

The focal point of the gardens is the courtyard, an outdoor version of the fountain area of Tower One. This is the main gathering place for events or activities for the office workers of MCBD. Illuminated with modern street lamps and underlighting for foot paths, the gardens played host to Christmas traditions last December kicking-off with the first-ever light and sound show entitled A Symphony of Lights, the Simbang Gabi and a concert series presented by Ayala Land Businesscapes.

2010 promises to be an exciting year for Ayala Triangle Gardens as plans are afoot for more public art exhibitions, musical performances and weekend family bonding activities. GROUNDBREAKERS 115 Enriching Lives

Which Ayala Triangle Gardens Artwork Do You Like Most?

The Ayala Triangle Gardens allow pedestrians to see the Makati landscape from various perspectives while providing a refreshing expanse of greenery that refreshes the mind and uplifts the spirit. We asked the Ayala Triangle Gardens project team to roam around the garden, choose an artwork and tell us why they chose it. Not surprisingly, from this one garden bloomed a variety of choices and a mix of views. Anna Garcia-Ramos Marketing Manager The bronze finish and the upward motion of my chosen artwork reflect the dynamism of the MCBD workforce.

Nikie Lingad Division Manager I was attracted to this sculpture because of its round shape which connotes unity. It was unity and teamwork that made the gardens possible.

Diane E. Malonzo Project Development Officer I like Convergence: Simbang Gabi because it embodies what Ayala Triangle Gardens is—a place where the community comes together. I also appreciate that the sculpture was made with great difficulty due to the material and was forged, melded into something highly polished, sleek and exuding lightness.

Mike Asinas Landscape Architect I like the feature garden–being a living form, it is more dynamic and experiential. It is a product of various disciplines, creativity and imagination. Truly a work of art.

Farah Atienza Landscape Architect I’ve chosen the feature planting as an artwork. The way the plant materials are combined and arranged is a living artwork. And it is a great canvas for the kinetic art of Ral Arrogante.

16 GROUNDBREAKERS Jay Caniza Senior Architect I chose Tower One in the background because I consider it an artwork in itself. ATG provides the appropriate canvas for the building by providing vantage points seldom seen from Ayala Avenue and Paseo de Roxas.

Bob Tubayan Project Director I like the airplane–as a child my dream was to become a pilot. Even though my dream didn’t come true, I had a chance to be part of this project which coincidentally was originally the location of an airfield.

Marlo Saul Landscape Architect I chose the majestic acacia tree as an artwork, because the project to some extent did rely on the trees to give the space meaning, purpose, and ambiance. From the project concept up to implementation, the trees were given high regard, and as such, the facilities, utilities and design intentions were built around the trees.

GROUNDBREAKERS 17 Enriching Lives

Ayala Holds Its First Sustainability Summit November 10, 2009 marked a historic event in the 175 years of Ayala Corporation. Over 300 executives from the Ayala Group of Companies came together for the first Ayala Sustainability Summit, a one day conference designed to highlight the need for a paradigm shift to sustainability and a change in the way companies run their businesses.

“We are in a race against time,” Ayala Corporation Chairman and Chief Executive Officer Jaime Augusto During the lunch session, Ayala Corporation Head of Human Zobel de Ayala (JAZA) said as he opened the summit. JAZA noted Resources JP Orbeta gave a report on the successful Project 175kb that society is on a dangerously unsustainable track. As resources of the Ayala Group, and then did a ceremonial handover to the become increasingly scarce, he said tensions are building up. “We Department of Education. The delegates enjoyed the sumptuous should be part of the solution rather than the problem. We must lunch offering of chicken, fish and vegetables, carefully chosen by gear ourselves to be solution providers,” he emphasized. the summit organizer as part of their “green conference initiative.”

In order to shift to a fully sustainable business, JAZA said there is The afternoon session got underway with a 2-hour “Sustainability first a need for those in the Ayala group to be more familiar with Café,” a brainstorming session with a wide variety of sustainability- the concept of sustainability. “Even our planning assumptions will related topics where the delegates participated in simultaneous have to change,” he pointed out. He also said they have to be roundtable discussions. Mostly internal speakers were tapped to more proactive in integrating sustainability efforts in the way they do moderate the individual roundtables, including ALI’s Maphi Tandoc business. “After all, it opens up new opportunities as well as new and Macky Maceda, APMC’s Erick Calupe, CHI’s Elson Homez, and markets for us,” he said. MDC’s Noriel Llanza. The session was recapped by AFI’s Bill Luz, who shared with everyone some of the great ideas generated during the Three local experts gave presentations on the three sectors sessions. “How come we never did this before?” Bill remarked. which make up the three pillars of the Ayala Social Initiatives: entrepreneurship, education, and environment. University of the The summit was concluded by a “Call to Action” speech by Philippines Professor Arsenio Balicasan spoke on poverty reduction, Ayala Corporation Vice Chairman and Chief Operating Officer AIM President Edilberto De Jesus spoke about education, and Fernando Zobel de Ayala (FZA), who urged the group to take WWF-Philippines Vice Chairman Lorenzo Tan spoke on the state of their learnings from the summit and, moving forward, make the environment. adjustments to their strategies, business models, products, and operations. FZA also formalized the Ayala Group’s There was also a session featuring three international experts, commitment to the Pasig River Rehabilitation Project, which moderated by Ayala Corporation Senior Managing Director Jaime includes the masterplanning and development of the Calauan I. Ayala, who also spearheads the Ayala group’s sustainability resettlement project, where thousands of Pasig River settlers will initiatives. Mr. Olivier Kayser, Managing Director of Paris-based be housed. On hand to sign the agreements were ABS-CBN Hystra Consulting, spoke about social entrepreneurship and how to do business while serving the base of the pyramid. Mr. J.Robert Gibson, Director of Sustainable Development of the Hong kong-based Swire Group, spoke about building sustainability into management decision-making and company culture. Mr. Albert Wong, Regional Communications Manager of the Shell Group of Companies, spoke about sustainable development in Shell, which sits at the top of the Fortune 500 list of companies. The session segued to a presentation by Jim Ayala, where he drilled down the three important take-aways for the summit: (1) reduce our carbon footprint; (2) strive for high-impact, self-funding CSR; and (3) build businesses with significant social and environmental impact. All for one The Ayala Group of Companies show their support for the Pasig River project.

18 GROUNDBREAKERS Foundation Managing Director Regina Lopez and Habitat for greater impact on the environment around us and the development Humanity Chairman Francisco del Rosario. of the communities in which we operate,” JAZA said. “While there are many challenges to achieving substantial and lasting impact, we Another highlight of the summit was the official release of the Ayala are committed to being leaders and catalysts in moving business Group Sustainability Report. The Ayala Group of Companies is practices back towards sustainability,” he stressed. the first business conglomerate in the Philippines to produce a group-wide sustainability report following the international reporting Ayala’s commitment to sustainability includes continuously reducing standards under the Global Reporting Initiative (GRI). Joining JAZA the environmental impact of its operations; innovating in its and FZA on stage were Ayala Land President Antonino T. Aquino, essential products and services to serve the disadvantaged in an Manila Water President Rene D. Almendras, Bank of the Philippine environmentally friendly way; addressing education, microenterprise, Islands President Aurelio Monitinola III, Globe Telecom CFO Chito environmental and emergency issues in its community involvement. Gonzales, and Integrated Microelectronics Inc. President Arthur Tan.

“While we are in the relatively early stages of our sustainability journey, For the first time, JAZA noted that the Ayala Group now has we are confident that with perseverance and focus, we will be able to standard metrics of sustainability across all Ayala companies make significant and lasting contributions to a stronger country and a covering human resource development, environment, and financials. better world while growing our profitability as we have done for the last “Ayala has decided to take a careful and broader look at how 175 years,” JAZA said. we can incorporate more powerful and innovative sustainability principles into our business models and operating practices for

One for the Books Leaders of the Ayala Group of Companies proudly hold up their Sustainability Reports which ensure that all efforts towards sustainable developments are within global rating standards.

People Push Sustainability Representatives from various Ayala Land Strategic Business Units came in full force and participated actively during the “Sustainability Cafe,” a round table discussion of relevant topics that gave them an opppotunity to share best “green” and corporate social responsibility (CSR) practices among representatives of the different Ayala companies.

GROUNDBREAKERS 19 Enriching Lives

Of Filemon Mamon and Ang Prinsipeng Di Naliligo There was once an overweight boy named Filemon Mamon. He was quite ordinary and never got noticed in school except for the fact that he was big for his age. But, one day, Filemon was asked by his teacher to play the part of Andres Bonifacio in a school play. Filemon did not want to disappoint his teacher and so he mustered all his courage and became quite a hero in school. Someone believed Filemon could do it and the boy believed it too. The lesson: Never stop believing.

The storybook Filemon Mamon and other titles such as Ang Prinsipeng Di Naliligo, Ang Uhaw na Uwak, and Ang Lobo at ang Tupa, were the top picks for Ayala Land employee volunteers who read them animatedly in front of wide-eyed, impressionable grade one students in the various public schools and partner communities of the company. The story-telling activity allowed employees to Sorting Books interact with the communities that the company reached out to Zarah Hernaez of ALI HR, sorted through the thousands of story books donated and at the same time underscored the value of reading and by Ayala employees and prepared these for distribution to public schools. education among school-aged children. This activity was also in line with Ayala Corporation’s 175th Anniversary initiative, 175 kb, which engaged all Ayala companies in collecting 175,000 storybooks for hundreds of public schools nationwide. Ayala Land’s target was 7,000 books but the company successfully collected more than 14,000 just from its employees.

The storybook drive and story-telling activity allowed Ayala Land employees to experience the joy of sharing.

“Never Stop Believing” was Ayala’s 175th Anniversary catchphrase. Like Filemon Mamon, ALIzens believed they could achieve their targets and even did more. They never stopped believing. And like Filemon Mamon who became a hero in his school, ALIzens have become heroes to thousands of school children in under-resourced communities across the country.

Happy Readers Elementary pupils who hardly have access to good storybooks and reading materials enjoyed the reading sessions with Ayala Land employees.

20 GROUNDBREAKERS ALI Opts For a Quiet But Meaningful 21st Anniversary Celebration

Ayala Land celebrated its 21st Anniversary with a solemn morning building activity called NUVALI Fiesta. However, this was around mass at the Greenbelt Chapel. A number of ALI employees led the time Typhoon Ondoy and extreme flooding struck Metro Manila. by the senior management team participated in this event and as This affected thousands of families and destroyed many homes. one family prayed in thanksgiving for ALI’s journey and success in So, in response to this tragic event, Ayala Land opted to cancel the the past 21 years. Take-away breakfast packs were distributed to planned event and channeled its efforts on providing much needed ALIzens before they all headed back to Tower One for a typical assistance for the victims. work day. Ayala Land’s anniversary became all the more meaningful, especially The Mass was just one of the activities lined up to celebrate the for its employees who happily volunteered and shared their annual event. It was to be followed by a tree-planting cum team resources to kababayans who were devastated by the storm.

GROUNDBREAKERS 21 Our People, Our Events

Jun V. Bisnar, Badminton and Volleyball Athlete ALI Athletes Vow To “As an athlete, I am inspired to participate in sports because sports is one of the highest forms of disciplines where a person can Conquer The Next Round dedicate and sacrifice himself, test one’s skills and endurance, face and over-come challenges, obstacles and other highly determined The JZA Cup Games 2009 were exciting as ever as the Ayala competitors. It also brings out the best in individuals and develops Companies went head to head in bowling, badminton, volleyball team spirit and team work for group sports. It is one of the simplest and golf, pitting their best players for the championship. Kudos and purest forms of “doing battle” – where you can either celebrate to Ayala Land athletes who went through the rigorous training victory if you win or live another day to try again. Sports has likewise sessions and truly gave it their best shot in all the games. uplifted my spirit, as well as my physical, mental and social well- Currently taking third place in the over-all JZA Cup tally, Ayala being. It is one of the cheapest medicines available if you are Land vows to play for the win in 2010’s round of tournaments. looking for a longer healthy life.” Groundbreakers salutes the men and women who make Ayala Land proud. Their physical prowess, discipline and “Fighting for the Ayala Land team is as serious as when you are determination are commendable. actually competing in corporate warfare. There is no place for half- hearted people in the ALI team.” The annual JZA game series culminates in a major Ayala Olympics every four years. Points garnered for each sporting

event are added to make the yearly total which is then Cherie Fernandez, Project Control carried over each year leading to the Ayala Olympics. The Division Manager in fighting stance during the 2009 JZA Cup last Olympics were held in 2008 where Ayala Land took the Badminton Tournament. over-all championship crown.

Jefrey T. Abergas, Golf Athlete “I’ve always wanted to succeed in my sport, that’s why in every game I play, I always give my best. It makes me feel proud to be an ALI athlete and to be chosen to represent the company at the JZA Cup.”

The ALI Bowling team poses with their idol, Philippine champ Paeng Nepumuceno. Thoughts by the athletes: Erickberth N. Calupe, Bowling Athlete “I get inspired by stories of athletes especially those that have really excelled and dominated their sport. For example in bowling, Paeng Nepomuceno has been a dominant force of the sport since the ‘70’s and until now at 50 years old, he still continues to break records. He has also brought pride to our country by being one of the best athletes, not just in bowling but in all of sports. I feel honored to be one of ALI’s representatives in Bowling.” [Editor’s note: Erick Calupe was the first player to hit 275 pinfalls during the JZA bowling tournament and was awarded with the high game with 279 pinfalls]

Bobby Dy, Group Head of ALI Residential Business Group tees-off during the 2009 JZA Cup Golf Tournament.

22 GROUNDBREAKERS Mikel Pineda, Volleyball Athlete “There are no words to describe how proud I am to carry Ayala Land’s name! The difference between an ALI athlete and other play- ers is how they carry their “jersey”. ALI players care about the name in front more than the name at the back.”

Roselle N. Ortega, Volleyball Athlete “I see sports as an activity that re-energizes my body. Being part of a team also reminds me that each player has a special role and when you master that role, that team gains victory in every competition. I am happy to be part of the ALI team.”

Groundbreakers asked: Win or lose, ALI athletes are nevertheless “heroes” Joey Torrijos, Volleyball Athlete of the company for their efforts and hard work. “What inspires me as an athlete? I think it’s the desire to stay in What, for you, makes a true hero? good shape since I come from a big family, literally BIG. Kidding aside, what inspires me as an athlete is my passion for sports. Erick says: A true hero is someone that finds pleasure and I’m a physical kind of person and I really enjoy moving, playing and happiness by serving others. A hero is someone who thinks of of course, winning. I’m proud to be playing and fighting for Ayala the welfare of other people first before his own. Land because I’m representing one of the biggest companies around. Somehow, though, I also feel pressured to win or at least Jun says: A true hero trains and works hard for the team and give a good fight.” with the team. He tries to do all things humanly possible in order to win for his team. If there is a need to move mountains AJ L. Del Rosario, Volleyball Athlete to win, a true hero will not hesitate - for he knows that life’s “The adrenalin I get from playing, the competitiveness, the skill and battles don’t always go to the stronger or the faster man, but finesse you need to play the sport, the camaraderie and friendship rather to the man who actually thinks he can win! and the positive effect exercising has on my body are the things that inspire me to participate in sports. Fighting for ALI is a privilege and Jefrey says: A true hero for me is somebody who values true an honor. Even if we didn’t win, there’s that sense of pride and hard sportsmanship. A person who is humble either in defeat and work you can always hold on to.” glory and more importantly gives his or her 100% effort no matter what the odds are.

Alvin Anthony G. Odejar, Volleyball Athlete Joey says: For me, effort and hard work along with passion “Fighting for ALI made me realize that I am part of a bigger organi- make a true hero. zation…I am proud to be part of this organization, an organization that promotes the well-being of their employees. When you know Roselle says: A true hero is humble in both receiving praises that the company cares for you, you feel more inspired to excel and and accepting defeat or failure. return the favor to the company.”

GROUNDBREAKERS 23 Our People, Our Events

played a significant part in nation-building and uplifting the lives At Your Service of so many people in our country.” The Ayala Land Annual Service Awards Joining Ayala Land Chairman Fernando Zobel De Ayala to hand out This is one company event that ALI employees look forward to every the awards were Ayala Corporation Chairman Emeritus Don Jaime single year. It is truly an important tradition. Zobel de Ayala, Ayala Corporation Chairman Jaime Augusto Zobel de Ayala, and Ayala Land President and CEO Antonino T. Aquino. Ayala Land’s Annual Service Awards is the time we are reminded of what’s truly important. It is an occasion to celebrate friendship, honor, loyalty, and pay tribute to those who have been instrumental in the company’s success. This year, the company honored 67 ...The idea of sustainability and the more service awardees and six retirees which included Marivic Añonuevo, Bernie Lopez, Pering Lagunsad, Zenie Entereso, Chito Gabriel, and strategic type of CSR that we’re doing is Christine Reyes. marking a new chapter for the company. During the recognition event, ALI Chairman Fernando Zobel de Ayala expressed his gratitude towards the awardees for their loyalty It will be one where you can truly be proud to Ayala Land and how fulfilling it was to see people rising from the ranks through the years. knowing that you played a significant part in

“We never have enough words of gratitude for everything that all of nation-building and uplifting the lives of so you do. We’ve gone through several generations of CEOs and each CEO has a different style, and yet you stick to the institution and you many people in our country.” make sure that we move in a seamless manner, transitioning from one to the next, and for that I am very grateful,” said Mr. Zobel de Ayala, “It gives us so much happiness and fulfillment to see people rising from the ranks and taking on increasing responsibilities… thank you for the tremendous loyalty you’ve shown to Ayala Land.”

He also pointed out that Ayala Land employees of today are facing a new chapter in the company’s history as it moves towards creating products for the broader segment of the market. There is also the challenge of incorporating new strategies that will integrate sustainability goals and corporate social responsibility with the company’s business goals.

“Aside from knowing that many more people will be able to afford our products and we can make a significant difference in their lives, the idea of sustainability and the more strategic type of CSR that we’re doing is marking a new chapter for the company. It will be one where you can truly be proud knowing that you Marivic Añonuevo: Sharing a legacy of passion for Ayala Land and the quality and excellence it stands for.

2009 Ayala Land retirees Pering Lagusad: Untiring service through the years

24 GROUNDBREAKERS 2009 SERVICE AWARDEES

5 Years Jasper M. Alfonso Dino Carlo R. Mendoza Armando R. Alonzo, Jr. Margarita C. Montinola Augusto D. Bengzon Dorothy Pilar B. Navera Ariel Q. Camannong Denise Rae V. Olanday Sharleen T. Chua Marc P. Reyes Basilio D. Dela Cuadra, Jr. Elena D. Salazar Maria Alexandra M. Espinosa Sarah O. Sayson Maureen R. Gabriel Shirley D. Silva Melissa Anna B. Gil Mildo Flor C. Sison Carmela Anne D. Henson Jowell T. Velvez Celulu Garcia Hing Paolo O. Viray Paolo Roberto B. Ilusorio Enrique K. Yupangco Michelle B. Lazatin

10 Years

Marinette C. Alburquerque Pinky A. Calupe Ma. Luisa D. Chiong Flordeliz B. Cruz Roberto Jose J. Lotho Elme-Al O. Navera Melanie Marie M. Ong Ma. Lyn A. Ramos Jessica O. Santos Mary Anne D. Santos

15 Years

Dante M. Abando Lynnda Marie B. Laraya Pililla A. Barretto Manuel T. Lazaro, Jr. Gilbert Enrique M. Berba Antonio Allan A. Llamas Aniceto V. Bisnar, Jr. Ma. Divina Y. Lopez Ma. Teresita Aurea V. Bulan Christopher B. Maglanoc Myrna Lynne C. Fernandez Rolen A. Miranda Berni C. Espiritu Rolando T. Negre Julieta E. Marcelo May C. Platero Dindo R. Fernando Pedro Julio C. Soriano, Jr. Josue A. Ferrer Apollo B. Tanco Rafael A. Guillermo Aylynn T. Vetus Manuel E. Illana Jonathan E. Umali Nerissa N. Josef

20 Years Joejyn B. Baquiran Gener S. David Ricardo S. Ebia Joseph Gilbert G. Gonzales Ma. Ruby W. Lavides Bernardo F. Lopez, Jr. Christine Y. Reyes

Christine Reyes: This lady successfully raised the level Bernie Lopez: A model of excellence and quality in of confidence of investors in Ayala Land. construction management GROUNDBREAKERS 25 Our People, Our Events

CMSG Summit: Balancing Roles, Gathering Strength, Transforming as One It was a day full of activities, fun, and surprises last Oct. 23 when the participants from the different units – Corporate Marketing, Customer Knowledge Division, Sales Development, Corporate Sales, Ayala Malls Group, Ayala Businesscapes, Strategic Landbank Management Group, ALSI, ALISI, and the marketing and sales groups of Ayala Land Premier, Alveo, Avida, and ALI Vismin/ CHI – gathered together for a summit at the UP Ayala Land TechnoHub.

The summit was a one-day program facilitated by and planned with ALI-HRD, which aimed to focus on promoting a better working relationship within and among these units to strengthen the group, as it functions as a newly-converged Corporate Marketing and Sales Group (CMSG).

Kicked-off by CMSG head Rex A. Mendoza, the Summit opened with a Chinese acrobats show to welcome the participants. The idea behind the summit revolved around the “Yin & Yang” concept to demonstrate that while each SBU in CMSG has individual roles to play, they gain strength by collaborating with each other and creating synergies.

The summit began with engaging SBU presentations that introduced each team’s services through creative presentations. As the first group to present, Corporate Marketing, Customer Knowledge Division, Sales Development and Corporate Sales had a quick “Nobody But You” dance number with a “Who Wants To Be a CMSG Henyo” game show. Meanwhile the Ayala Malls Group showed a lifestyle AVP featuring their malls with various events and achievements. The ALI Vismin/CHI contingent wowed everyone with an AVP There’s Land. And There’s that incorporated their SBU’s strengths with Vismin’s regional specialties and even showcased authentic regional costumes. A percussion production Ayala Land. A Photo Exhibit number was presented by the Residential Business Group, similar to “Stomp”, while SLMG and ABG had their own version of “The Buzz” and their This was the theme of the recent collaboration between Tough 10 questions. Despite everyone’s busy schedules, these groups united Ayala Land and the Pinoy Photography Organization and revealed their creativity! (PIPHO), where the creativity of professional and hobbyist photographers was unleashed in pictures depicting Ayala After the presentations, the HR group led the group discussions that Land’s commitment to enhancing land and enriching lives generated key success factors from each SBU, identified opportunities and for more people. hurdles to achieve these goals, and drew out quick wins and some long-term ideas as commitments to synergize the CMSG group. The fruitful day was capped off with fun singing-and-dancing socials.

The summit made each unit realize that one cannot exist without the other and that we need to support each other in order to achieve the group’s goals. This happy and productive co-existence is further strengthened with the refreshed and invigorated CMSG.

The professional members of PIPHO were given 3 weeks (Oct 22-Nov 15 2009) to shoot project photos of Ayala Land Premier, Alveo, Avida, Ayala Malls, Ayala Land Businesscapes, and townships, BGC, and NUVALI. On November 24, 2009 a myriad of photos amazed the judges including Ayala Land’s CMSG head, Rex Mendoza, Cathy Bengzon (AMG), Ayin Fabian (FBDC), Rivka Nagtalon (SLMG), Pachot Villanueva (CKD), Rose Morales (Sales Dev’t) and Carol Magpantay (Corporate Sales). It was a challenging task, but eventually the winning photos emerged from the pile.

26 GROUNDBREAKERS PHOTO OP. One of the emcees, Mel Cuvin took a chance to be photographed with ALI Chairman Fernando Zobel de Ayala just before the latter delivered his holiday message to all ALIzens. Mel literally stopped the program and hollered for a photographer… who wouldn’t do the same? HO! HO! HO! Each ALI group or department was to come dressed in a specific team color. Well, you really can’t take innovation out of IDG who topped their own red suits with cute Santa hats for some extra holiday cheer! Good Times Ayala Land’s Christmas Dance for a Cause

Ayala Land proved once again how every clearly one of the high points of the party activity can be tweaked into a mission that where there were also games, raffle prizes impacts more people and enriches more and lots of dancing. lives. For its Christmas Party in 2009, Ayala Land infused the usual dancing, Winning the dance contest was group one drinking and fanfare with the value of representing Hero Foundation, a non-profit sharing by launching a “dance for a organization which provides educational cause” concept for the annual new hires stipends for orphans of Filipino soldiers presentation. The groups were asked to killed or fully incapacitated in the line of duty. draw among Ayala Land’s top five group or program beneficiaries – Centex, Hero Another cause-oriented aspect to the Ayala Foundation, Gilas, Children’s Hour, and Red Land Christmas Party is that party tickets Cross. Each dance group performed dance were issued to employees in exchange for routines from the year’s top MTV play list – old newspapers and directories which were Pussy Cat Dolls’ “Jaiho” and “Hush Hush”, donated to the NUVALI livelihood program. Super Junior’s “Sorry Sorry”, Wondergirls’ These raw materials were used to make “Nobody”, and a Michael Jackson Medley. various baskets that were sold to help generate income for communities in It was a fantastic and colorful performance under-resourced areas surrounding NUVALI. with ALI newbies, including ALI’s new President and CEO Mr. Tony Aquino, The Christmas party was as always a happy showing their best moves garbed in almost occasion for every ALIzen, a time to mingle the exact same costumes as the artists and spend some relaxed moments with featured in the MTVs. The crowd rose on colleagues. It was also a unique opportunity ATA MINGLES. The President table-hopped during the Christmas party to make sure everyone’s having fun. their feet, thrilled to see the President take to do something good for others. Here, he is shown with colleagues from ALP and ABG. the lead in the Jaiho dance routine. It was

GROUNDBREAKERS 27 Our People, Our Events

Amazing Newbies NOBODY, NOBODY BUT YOU! As the newbie teams had to mimic the original MTV as accurately as possible, this team glittered and glowed while dancing the hottest K-Pop tune of 2009.

HUSH, HUSH! This group’s hot rendition of the Pussycat Doll’s popular dance song kept everyone restless in their seats and in the mood to dance all night.

SORRY, SORRY! No apologies needed from this very cool, all-male newbie team who danced to the popular Korean dance tune in perfect synchrony like true “can-do” ALIzens.

JAIHO! Clearly the most awaited team performance and truly the heart-stopper of the Christmas party. ALI President Tony Aquino, a newbie himself, and his team simply wowed the crowd with their colorful and energetic number.

BEAT IT! The zombies and ghouls came thrilling back as this team superbly performed Michael Jackson’s hit songs in costumes and props that all-in-all made it awesome! This team bagged the “Best Dance Group” title.

228 GROUNDBREAKERS Party Pleasures

a happy occasion for every ALIzen

GROUNDBREAKERS 129 Our People, Our Events

Merry Moments

a time to mingle and spend some relaxed moments with colleagues

230 GROUNDBREAKERS a unique opportunity to do something good for others

GROUNDBREAKERS 131 Learning News

Taking Charge of Your Development This year, Ayala Land’s Corporate Learning and Development unit designed, enhanced and offered new training programs on top of its standard ALI 101 and 102 sessions which each ALIzen must undergo. One of these programs, ALI’s Green Training Series, was awarded in the recent Asian Forum on CSR held in Manila last November. Meanwhile, featured here are other interesting development programs which have been launched and will continue to be offered in 2010.

Performance Coaching Participants engage in several Coaching Skills practice exercises throughout the two half-day sessions. Each have an opportunity to be Coach, Coachee or an Observer.

Problem Solving Results: Solutions, Innovations and Improvements Workshop key take-aways were put in a time capsule to remind participants of key problem solving tools learned during the session. This was done by placing key learnings on small post-it notes inside plastic eggs.

Project Management Certification Course PD’s complete pre-workshop exam. Each of the nine modules of Project Management start with a quick exam.

ALI Exposed! Participants of Media Handling Workshop act as ALI Company Representatives for a mock press conference. Friends from media, print and radio, were invited to provide the exercise a real-life feel.

32 GROUNDBREAKERS ALI 101 and ALI 102 Batch 2009 2 GROUNDBREAKERS