lefile GRAPHIC print - DO NOT PROCESS I As Filed Data - I DLN: 934932450123151 990 Return of Organization Exempt From Income Tax OMB No 1545-0047 Form Under section 501 (c), 527, or 4947 ( a)(1) of the Internal Revenue Code ( except private foundations) 201 4 Department of the Treasury Do not enter social security numbers on this form as it may be made public Internal Revenue Service 1-Information about Form 990 and its instructions is at www.IRS.gov/form990 A For the 2014 calendar year, or tax year beginning 05-01-2014 , and ending 04-30-2015 C Name of organization B Check if applicable D Employer identification number 0/0COTTON BOWL ATHLETIC ASSOCIATION F Address change 75-0863843 % MARTY MACINNIS F Name change Doing business as 1 Initial return E Telephone number Final Number and street (or P 0 box if mail is not delivered to street address) Room/suite One ATT Way fl return/terminated (817) 892-4800 Suite 1 Amended return City or town, state or province, country, and ZIP or foreign postal code arlington, TX 76011 G Gross receipts $ 12,004,166 1 Application pending F Name and address of principal officer H(a) Is this a group return for Rick Baker subordinates? fl Yes F No One ATT Way arlington,TX 76011 H(b) Are a l l subordinates 1 Yes 1 No included? I Tax-exempt status F 501(c)(3) 1 501(c) ( ) I (insert no ) (- 4947(a)(1) or F_ 527 If "No," attach a list (see instructions) J Website : - www cottonbowl com H(c) Group exemption number 0- K Form of organization F Corporation 1 Trust F_ Association (- Other 0- L Year of formation 1937 M State of legal domicile TX Summary 1 Briefly describe the organization's mission or most significant activities TO PRESENT THE MOST INNOVATIVE OF ALL COLLEGE FOOTBALL BOWL GAMES AND TO BE THE LEADER IN CREATING PREMIER COLLEGE SPORTS EXPERIENCES FOR Univ, STUDENT ATHLETES,sponsors & comm w 2 Check this box Of- if the organization discontinued its operations or disposed of more than 25% of its net assets 3 Number of voting members of the governing body (Part VI, line la) . 3 83 of :2 4 N umber of independent voting members of the governing body (Part VI, line 1 b) . 4 82 5 Total number of individuals employed in calendar year 2014 (Part V, line 2a) . 5 64 6 Total number of volunteers (estimate if necessary) 6 100 7a Total unrelated business revenue from Part VIII, column (C), line 12 . 7a 250,000 b Net unrelated business taxable income from Form 990-T, line 34 . 7b 99,000 Prior Year Current Year 8 Contributions and grants (Part VIII, line 1h) . 4,105,975 1,334,490 9 Program service revenue (Part VIII, line 2g) . 9,115,148 9,763,426 N 10 Investment income (Part VIII, column (A), lines 3, 4, and 7d . 167,279 325,478 11 Other revenue (Part VIII, column (A), lines 5, 6d, 8c, 9c, 10c, and 11e) 156,628 580,772 12 Total revenue-add lines 8 through 11 (must equal Part VIII, column (A), line 12) . 13,545,030 12,004,166 13 Grants and similar amounts paid (Part IX, column (A ), lines 1-3) . 7,450,000 1,436,208 14 Benefits paid to or for members (Part IX, column (A), line 4) . 0 0 Salaries, other compensation, employee benefits (Part IX, column (A), lines 15 2,433,199 2,664,054 5-10) 16a Professional fundraising fees (Part IX, column (A), line 11e) 0 0 b Total fundraising expenses (Part IX, column (D), line 25) 0-0 LLJ 17 Other expenses (Part IX, column (A), lines h1a-11d, 11f-24e) . 3,120,636 4,772,145 18 Total expenses Add lines 13-17 (must equal Part IX, column (A), line 25) 13,003,835 8,872,407 19 Revenue less expenses Subtract line 18 from line 12 541,195 3,131,759 Beginning of Current End of Year Year 20 Total assets (Part X, line 16) . 17,342,534 21,193,009 M %TS 21 Total liabilities (Part X, line 26) . 1,126,230 1,844,946 ZLL 22 Net assets or fund balances Subtract line 21 from line 20 16 216 304 19 348 063 lijaW Signature Block Under penalties of perjury, I declare that I have examined this return, includin my knowledge and belief, it is true, correct, and complete Declaration of preps preparer has any knowledge Signature of officer Sign Here Rick Baker President / CEO Type or print name and title Print/Type preparer's name Preparers signature BRUCE E BERNSTIEN BRUCE E BERNSTIEN Paid Firm's name 1- BRUCE E BERNSTIEN & ASSOC PC Pre pare r Use Only Firm's address 1- 10440 N CENTRAL EXPRESSWAY STE 1040 DALLAS, TX 75231 May the IRS discuss this return with the preparer shown above? (see instructs For Paperwork Reduction Act Notice, see the separate instructions. Form 990 (2014) Page 2 Statement of Program Service Accomplishments Check if Schedule 0 contains a response or note to any line in this Part III .(- 1 Briefly describe the organization's mission THE MISSION IS TO PRESENT THE MOST INNOVATIVE OF ALL COLLEGE FOOTBALL BOWL GAMES AND TO BE THE LEADER IN CREATING PREMIER COLLEGE SPORTS EXPERIENCES FOR UNIVERSITIES, STUDENT ATHLETES, SPONSORS AND THE COMMUNITY 2 Did the organization undertake any significant program services during the year which were not listed on the prior Form 990 or 990-EZ? . fl Yes F No If "Yes," describe these new services on Schedule 0 3 Did the organization cease conducting, or make significant changes in how it conducts, any program services? . F Yes F7 No If "Yes," describe these changes on Schedule 0 4 Describe the organization's program service accomplishments for each of its three largest program services, as measured by expenses Section 501(c)(3) and 501(c)(4) organizations are required to report the amount of grants and allocations to others, the total expenses, and revenue, if any, for each program service reported 4a (Code ) (Expenses $ 8,540,427 including grants of $ 1,436,208 ) (Revenue $ 10,012,302 From Slingin' Sammy Baugh to Troy Aikman and Johnny Manziel, the annual Cotton Bowl Classic continues to rank among America's great sports endeavors For nearly eight (8) decades, the Cotton Bowl has been the shining star of postseason collegiate sports in Texas The January 1, 2015 game marked the 79th anniversary of this historic event featuring college football at its finest Two of the nation's top teams - Baylor and Michigan State - traveled to North Texas to do battle in what was one of the most exciting bowl games of the season, won in the last few seconds by the Spartans 42-41 before a sellout crowd of over 71,000 fans The Cotton Bowl Classic is more than a game, however Over eight decades, the Classic has given more than $200 million to higher education The Cotton Bowl also produces many events surrounding the game, including an annual free youth football clinic at AT&T Stadium, children's hospital visits, band concerts and Hall of Fame ceremonies When the game week gets here, huge crowds of college football fanatics converge on North Texas to participate in the festive pre-game activities, and the generous Texas-style hospitality These enthusiastic visitors generated over $30 million in direct economic impact for the region Special civic and volunteer committees work year-round to provide the best in hospitality and entertainment for the players, media and the institution's official party Nearly ten (10) million more fans watched game activities on ESPN that included a pre-game spectacular, a half-time extravaganza and some of college football's finest hours And no matter the outcome of the game, no matter the year, it is a special and unique event that garners the attention of the nation and keeps the rich tradition of post-season college football in North Texas alive for past, present and future generations Founded in 1936, the first Cotton Bowl Classic was played January 1, 1937, between Texas Christian University and Marquette University The Frogs, behind legendary quarterback Sammy Baugh, defeated the Golden Avalanche that day 16-6 before 17,000 spectators at Fair Park Stadium It was the beginning of a great tradition The idea for a post-season football classic belonged to the late J Curtis Sanford, a Dallas oil man, who promoted that first game as a private enterprise and covered expenses with $6,000 out of his own pocket With an economic depression still gripping the country, and tremors of global unrest becoming more apparent, Sanford's dream of a Texas sports spectacle was deemed unrealistic by many observers Time has vindicated Sanford's vision The honor role of gridiron greats who have appeared in the Cotton Bowl through the years include such standouts as Bo Jackson, Russell Maryland, Troy Aikman, Tim Brown, Chris Spielman, Doug Flutie, Earl Campbell, Bart Starr, Joe Theismann, Joe Montana, Eric Dickerson, Roger Staubach, Doak Walker, Jim Brown, Kenny Stabler, John Cappelletti, Dan Marino, Dicky Maegle, Sammy Baugh, Bryon "Whizzer" White, James Street, Jim Swink, Lance Alworth, Davey O'Brien, Bob Lilly, Norm Van Brocklin, Bobby Layne, John Kimbrough, Tommy Nobis, Duke Carlisle, Ernie Davis, Eli Manning and Johnny Manziel The list of coaches is equally impressive legends such as Paul "Bear" Bryant, Darrell Royal, General Bob Neyland, Bobby Dodd, Frank Leahy, Jess Neely, Frank Broyles, Bob Devaney, Ara Parseghian, Vince Dooley, Joe Paterno, Gene Stallings, Ben Schwartzwalder, John Robinson, Johnny Vaught, Lou Holtz, Johnny Majors, Lavell Edwards, Mack Brown, Nick Saban, Bob Stoops, Bill Snyder and Les Miles A new era began this year, as the Cotton Bowl Classic became one of the New Year's Six Bowls, along with the Rose, Sugar, Orange, Peach and Fiesta Bowls These six (6) games are part of the College Football Playoff (CFP), the most prestigious bowls in the post-season As part of this partnership, five (5) of the six New Year's Six Bowls, including