Programming Stats and Notables Budget and Sponsors 2020 2020

2020 REVENUE 2020 EXPENSES

SPONSORSHIP STAKEHOLDER 13% & CONTRIBUTIONS 11% SERVICES

13% 38% 14% 31% PROGRAM CITY AND ADMINISTRATION 2020 ANNUAL REPORT CARES ACT COVID COUNTY RESPONSE SUPPORT DOWNTOWN IMPROVEMENT DISTRICT

19% CLEAN & GREEN/CAPITAL

26% EVENTS & 35% ASSESSMENTS MARKETING

ART THIS WAY 2020 Total Revenue: $1,404,565 2020 Total Expense: $1,341,019 Theoplis Smith III. These projects are part of • Michigan Power Center Plaza was In 2020 Art This Way facilitated ten a strategic plan to link Promenade Park, The decorated with fifteen temporary murals permanent public art projects and two large- Landing and Downtown’s central business in early September. These works were scale temporary art installations in Downtown core. completed by local artists, and the pieces . 2020 SPONSORS were meant to inspire unity, social justice, • Vandals disrupted peaceful demonstrations peace and love. The pieces were donated PARTNER LEVEL Design Collaborative DasFort Media Bona Vita Architecture • Art This Way facilitated seven murals on in May 2020, breaking windows and to local foundations and arts organizations. Fort Wayne Newspapers Fort Wayne’s NBC Do it Best Corp. Bowen Center the former Utopian Coffee Building at 222 damaging private property. Art This Way The project was funded by AEP. Pearl Street. These murals represent a more Knight Foundation Indiana/Michigan Power Fort Wayne Metals Don Hall’s Gas House partnered with local businesses to program inclusive Fort Wayne, and our partners in Lutheran Health Network PNC Foundation Lutheran Life Villages Embassy Theatre artwork on the plywood which covered first- • In an effort to encourage people to safely this project included Big Brothers Big Sisters, PNC Bank Lincoln Financial Group Markey’s Rental & Staging Horizon Bank floor windows in Downtown. Over 50 artists visit Downtown Fort Wayne, and promote a Turnstone Center for Children and Adults Sarkes Tarzian Inc. Majic 95.1 Perry proTECH Innovative Engineering Services visited Downtown to paint images of unity, healthy active lifestyle, Art This Way began with Disabilities, Lutheran Life Villages, Fort WANE 15 Model Group Premier Bank SVN Parke Group love, social justice, reform and peace. programming Experience Art This Way Wayne Metals, AWS Foundation, Flagstar Scavenger Hunts powered by Lutheran Tricore Logic Three Rivers Distilling Bank and The Center for Nonviolence. The The works remain on display and was Health Network. Four hunts will be released GOLD LEVEL Trinity English Lutheran BRONZE LEVEL Trinity English Lutheran artists who painted these murals are Jeff selected by Arts United to win the Mayor’s each year, and there are prizes given for 97.3 WMEE WPTA/ABC 21 Allen County Public Library Visit Fort Wayne Pilkinton, Bryan Ballinger, Julia Meek, Lyndy Arts Award. best selfie and for correctly solving the clues. Alt 102.3 Allen Business Machines Mutual Bank Bazile, Sky Rodriguez, Raul Perez, and Allen County Courthouse SILVER LEVEL Arts United Classic Hits 101.7 AWS Foundation Barrett McNagny LLP

Special Thanks to the City of Fort Wayne for their partnership and support through CARES Act Funding which made possible a 10 NEW MURALS host of great Covid-Response program initiatives, benefiting so many in our shared community! TO ALL OUR STAKEHOLDERS, SPONSORS AND SUPPORTERS IN 2020, YOU MADE IT HAPPEN SO THANK YOU!

904 S. Calhoun Street 260-420-3266 downtownfortwayne.com Fort Wayne, IN 46802 [email protected] #DTFW

4 ART THIS WAY 2 LARGE SCAVENGER Advancing Downtown Fort Wayne as the INSTALLATIONS Advancing Downtown Fort Wayne as the vibrant urban core of Northeast Indiana HUNTS vibrant urban core of Northeast Indiana Message from the President Staff and Board Programming Stats and Notables Programming Stats and Notables 2020 2020

MARKETING WEBSITE & SOCIAL MEDIA STAKEHOLDER SERVICES EVENTS CLEAN & GREEN/PUBLIC 2020 DOWNTOWN DISTRICT STAFF Promoting and messaging Downtown Fort We wanted to ensure stronger communication 2020 presented perhaps the most ongoing REALM: LITTER COLLECTION METRICS: Wayne as “Open For Business” became even WEBSITE and collaboration with our businesses and unique challenges for event producers Michael Galbraith, President & CEO Total Bags: 549 more critical during the COVID-19 crisis of Total Web Hits: 85,000+ and property owners to ensure we were and we are proud to report that staff at COVID-19 PREVENTATIVE SANITATION Frank Howard, Director of Operations; COO 2020. DID staff was ready and implemented responding to their needs and doing our Downtown Fort Wayne showed both flexibility SERVICES Total Gallons: 27,360 a robust and responsive marketing strategy FACEBOOK best support their continued existence. and ingenuity in creating safe and substantial In a proactive effort to slow the spread of Rick Zolman, Events & Programming Manager Total Downtown Litter Collected: that included: Growth: 2% Amongst a host of projects we implemented opportunities for people to continue to COVID-19 and support a healthier shared Total Followers: 39,000+ Michael Galbraith Crissy Moloney, Stakeholder Services Manager to support our shared community, we found engage their center city. Beginning with community, with support from PNC, the Clean 41,040 LBS Total Clicks: 150,000+ President & CEO • Targeted multi-media retail and restaurant that one of the only ways that restaurants our Lunch On Your Couch digital concert & Green Program technicians added the Kim McCutchan, Office & Program Coordinator support marketing campaigns like the Total Engagement: 70,000+ could maintain cash flow and continue to series during the period of lockdown which periodic sanitizing of commonly touched Graffiti removed > 50 Tags 2020. What can we say but good riddance! We always try to plan for two-day Summer Sidewalk Sale and Days employ their kitchen staff, was to emphasize evolved to the socially distanced return of outdoor surfaces to their ongoing Downtown unexpected (black swan) or worst (hit by a bus) outcomes when we Brooke Owens, Art This Way Intern INSTAGRAM: Safety hazards removed or think about organizational planning. This year proved beyond a doubt of Holly Shopping which invited people to pickup and delivery options. In response our Summertime concert series Lunch On cleaning and maintenance efforts in 2020. mitigated 200 why we go through such contingency planning. That being said, I am Anthony Racic, Clean & Green Coordinator safely engage Downtown for shopping and Growth: 16% to these difficulties the DID partnered with The Square at Freimann Square in July for > very pleased to bring forward this Annual Report. Our Board and staff Total Followers: dining. Ultimately the Summer Sidewalk sale 32,000+ Downtown business Waiter on the Way (WOW) eight consecutive weeks of outdoor lunchtime COMMUNITY CORRIDORS PROGRAM Streetscape items Sanitized > 20,000 pivoted to embrace the new challenges posed by COVID-19; bans on Mark Studler, Clean & Green Senior Technician mass gatherings and events, work from home and office shutdowns, was cited by many retailers as their biggest to provide free deliveries from any Downtown concerts with no reported cases or exposures In October 2020, Clean & Green extended entire seasons shut down at Headwaters Park, Embassy Theater, shopping day since before the Covid LINKEDIN: Restaurants who participated. The pilot associated with the production. Our summer its services and maintenance efforts to Juan Vasquez, Clean & Green Technician and others. Our restaurant and retail environment went shutdown and the Days of Holly Shopping Growth: 32% program was so successful we were pleased production schedule included multiple micro five neighboring business corridors. The from booming to desperate in a single month, our parking issues Total Followers: 5,800+ disappeared in the same time frame, and bookings for our local was reported by many as being responsible to bring on an additional partner with the activations including impromptu musical and extension has been a great success and entertainment and hospitality sectors evaporated. Between February for holiday shopping sales in December in City of Fort Wayne to extend these benefits performance art performances in different supported approximately 147 businesses and and March, our challenges changed from how to bring people Downtown CONTRACTORS excess of the previous year! MAILCHIMP: to participating restaurants city-wide. The locations which encouraged people to visit organizations in the region. to how to avoid drawing a crowd. As you’ll see from some of the stats in Growth: 14% this report, we were able to take some of our traditional programs like response and engagement was astounding Downtown and fostered an environment Clean and Green, Lunch on the Square, Days of Holly Shopping, and Stephen J. Bailey, Digital Marketing Specialist • Direct spending investments in restaurant Total Followers: 5,700+ and we’re proud to share the results of this chocked full of pleasant surprises. Night of Lights and adapt them to a new virtual and socially distanced Alexandra Hall, Art This Way / Public Realm and retail with multiple gift card giveaways collaboration below. environment. TUMBLR: TOTAL LITTER & DEBRIS TAKEN Specialist and promotions over the course of the year. The Holidays presented new opportunities New emergency programs came into being quickly like our two-part Growth: 1% for our shared community to engage annual FROM CORRIDORS IN Q4 = “ Thank you, Downtown restaurant support efforts. Our Waiter on the Way program initially ran Total Followers: 500+ • The development of a Covid-19 Resource traditions in novel ways. Our annual lighting Improvement District, for your March through June with some Downtown restaurants seeing a 400% In 2020, our WOW partnership helped 15,663 LBS increase in delivery sales. More than one restaurant owner said that the Page and the dedicated promotion of tradition, The Night of Lights was transformed TWITTER: cleanup in recent weeks. Your efforts cash flow thus generated kept them going in the worst part of the first BOARD OF DIRECTORS 2021 community resources to ensure businesses, to generate a reported increase of from live lightings to the creation of Merry and shut down. Simultaneously we were working on expanding our outdoor workers, and residents had access to Growth: 2% Bright: A Season of Lights, a public awareness were noticed and appreciated. dining options Downtown like the new “Hello” alley activation. Partnering Greg Allen, Premier Bank Total Followers: 15,400+ up to 200% – 300% and even 400% with the City of Fort Wayne to leverage federal CARES funds allowed us accurate and up to date information. and safety campaign which communicated PUBLIC REALM to massively expand these two efforts in the fourth quarter. Eventually Total Engagement: 25,000+ increases in restaurant deliveries and how people could engage Downtown safely Looking forward to warmer weather Laurie Ailor, St. Joseph Hospital Outdoor Dining Support Project: our Waiter on the Way program generated over $3,000,000 in revenue • An active and thriving social media offering to allow them to continue to observe their and enjoying more frequent D.I.D. for local restaurants and service staff. Outdoor heaters extended the more than $2.8 MILLION in delivery The DID in collaboration with the City of Fort Rich Beck, Allen County that found new and unique ways to inform YOUTUBE: annual holiday traditions. Some of the pivotal season for restaurants, and new and expanded public dining areas Wayne and generous donors, was given the visits to South Calhoun Street. ” like the Porch Off Calhoun and the Hello Alley will be popping up in the and entertain during periods of shutdown Subscribers: 200+ sales with an extra $150,000 productions of this campaign were Merry Eric Fisher, Midtowne Realty opportunity to support multiple Downtown Spring. Our retail storefronts needed similar intervention – our Sidewalk and isolation and was instrumental in Total Views: 37,000+ & Bright: A History of the Night of Lights, TERESA ROYER Sale, gift card program and our month-long Holly Shopping marketing in tips to wait staff for a locations with the Downtown Improvement campaign meant that many of our retailers made it through the holiday Alison Gerardot, Community Foundation showcasing Downtown as “Open For a 30-minute television special which was ABM (Allen Business Machines) total economic impact of over District’s Outdoor Dining Support Program. season with better sales than 2019! of Fort Wayne Business” as restaurants and retailers Total Digital Reach for 2020 produced with our partners and aired on Some of the hallmarks of this program reopened. the evening of the traditional kickoff of the Our Art This Way program also had a banner year – 10 new murals OVER 3.1 MILLION 3 MILLION DOLLARS!!! included purchase and distribution of Ben Hall, Don Hall’s Restaurants Night of Lights and The Downtown Holiday Downtown, the 77 Steps light sculpture and pop-up activations like the equipment such as outdoor seating and plywood paint-out after Downtown Black Lives Matter protests and on Window Decorating Contest which encouraged Without the DID coming forward, Ted Kucinsky, Catalyst Marketing Design standing patio heaters to our restaurants to “ the AEP Plaza. Art This Way also rallied to the call for small-scale public people to come to Downtown to observe the we may have canceled our 18th events with four free public Scavenger Hunts. help them extend their outdoor dining season Tom Ludwiski, Barrett McNagny beautifully decorated windows of our local I want to thank the Downtown Because of the work and Downtown Improvement District has as well as the distribution of PPE and sanitizer season of the ice-skating rink. Now that we see a distant light at the end of the pandemic tunnel, we’re “ “ “ businesses and outdoor lighting displays all Improvement District for their hard communication of the Downtown been vital to our success and their to businesses to support our shopping and Covid-19 had put substantial hoping to see a renewal of festivals and baseball games in Downtown; Geoff Paddock, City of Fort Wayne season long! Embassy Theater and Arts United light up with events again; a return of work and creativity in developing a Improvement District, my tenants hard work has been noticed. Sales dining institutions. restrictions on operating the rink, outdoor diners, crowds and full parking spaces. We’ll also learn some Matt Reckman, The Model Group lessons from 2020 and see some of our on-the-fly programs continue. If safer and fun way for our customers to know who the DID is and what they do. were up 11% for December. ” COVID RESPONSE SPONSORED EVENTS: and without help from the DID we 2020 taught us anything, it taught us that being creative is constantly Andrea Robinson, City of Fort Wayne Downtown Fort Wayne sponsored 17 necessary. visit their favorite Downtown shops. Thank you to the DID staff for the hard probably would have put a pause ” organizations as part of it COVID Response Kylee Shirey, Ash Brokerage work during the holidays. on this year's season. Thank you to You’ll notice some new colors and designs in this Annual Report. DAVID RABIDEAU ” Support Program. These activities included MELANI WILSON We’ve always operated legally as the awkwardly named Economic Theoplis Smith III, Phresh Laundry David Talbott community favorites like the YLNI Farmer’s the DID for stepping forward and Improvement District for the Downtown Fort Wayne Area. Most often ERIC FISHER The Find people have thought of us in fewer words than that; the Downtown Market, a special Summer edition of Savor saving the day. Your sponsorship Miguel Trevino, DLZ Indiana Midtowne Realty Improvement District. With the growth of Fort Wayne, a higher national Fort Wayne, and the Headwaters Ice Rink. and financial support helped us get profile and recognition for our city, as well as a growing Downtown Fort These organizations did a fantastic job Wayne and #DTFW identity, we’re leaning into the Downtown Fort Wayne Melody Wang, Fortezza Coffee I thought DID was very creative and through a very tough time. “ and their productions, both digitally and in ” portion of our name. Economic Improvement is still the “what” of our thinking outside the box! ” mission, the size and shape of our District (our “where”) remains the person brought thousands to Downtown to GEOFF PADDOCK, same, as does the “how”demonstrated in this report, but we want to engage our center city in a safe and socially make sure that people know that our most mission critical element, our JIMMY TODORAN Executive Director, responsible way. “why” and the reason we exist, is improving Downtown Fort Wayne. Coney Island Headwaters Park Alliance