List Services Catalog

Acquire. Retain. Grow.

Fall 2009–2010

Fall /Winter 2008 Table of contents List Services Catalog

Introduction A World of insight 2 Consumer information INSOURCESM consumer demographic database 3 Ethnic InsightSM 4–5 Families with children 6 GreenAwareSM 7 Home Connect InsightSM 8 Occupation information 9–10 Summarized Credit Statistics 11–12 Behavioral information BehaviorBank® self-reported interests, ailments and lifestyles database 13 BehaviorBank® elements 14–21 BehaviorBank® household indicators and propensities 22 Smart Targeting ToolsSM 23–24 Transaction information b2bBaseSM Prospect Plus Database 25 CircBase® Prospect Plus Database — publishers cooperative database 26 Z-24® Prospect Plus Database — catalog cooperative database 27 MOR-Bank® Mail Order Responders 28–29 Life event information — hot lines New Homeowners DatabaseSM 30 New Movers DatabaseSM 31 New Parents DatabaseSM 32 Property and mortgage information Equity Spenders Database 33 Property Database 34 Mortgage Database 35

Segmentation systems Mosaic® USA 36 P$YCLE® Financial Markets 37–38 TrueTouchSM 39–41 Networth Model 42 Business information U.S. Business Database 43–44 Data Enhancement Services Consumer data enhancement 45–49 Business data enhancement 50–51 Custom modeling Prime Performance ModelingSM 52–53 VeriScoreSM 54 Output Output formats and policies 55–56 Index 57–59

For counts and orders, contact your Experian sales representative or dial 1 888 214 4391. Table of contents | Page 1 © 2009 Experian Information Solutions, Inc. • All rights reserved A world of insight provides a distinct advantage

Creating valuable consumer relationships is essential to Communicate to your customers as individuals developing a successful business — for you and your customers. Effective communication is a result of knowing who your Today’s environment presents customers with more choices customers are and how and when they prefer to connect with than ever before, challenging leading marketers to discover more you. Experian Marketing Services helps marketers engage in powerful ways to connect with customers and deepen customer meaningful dialogue with customers by turning customer insight loyalty. That’s where Experian can help. We bring consumers into marketing programs that deliver results. From contact strategy and businesses into focus — enabling the smartest marketing and optimization to multichannel campaign management and decisions possible. permission-based email marketing services, we assist you We help marketers maximize their customer and prospecting with highly targeted and response-driven communications that universes and, through our expertise, target the right strategy and get results. tactics to help your clients achieve their objectives. In short, we Questions? Call us. help your clients find and keep their customers. The List Services Catalog is a valuable reference tool for all of Understand your customers more completely Experian’s data products and services. If you have questions or Understanding your customers and prospects is essential to want to learn more about how these tools can help you and your making effective marketing decisions. Through the integration customers, please contact your sales representative or visit of data enhancement and predictive insights, Experian us at www.experianmarketingservices.com. Marketing Services is uniquely positioned to provide a complete understanding of your existing and future customers. Whether you want to leverage demographic information or incorporate behavioral and psychographic data, we help you to make sound data-driven marketing investments.

For counts and orders, contact your Experian sales representative or dial 1 888 214 4391. Introduction | Page 2 © 2009 Experian Information Solutions, Inc. • All rights reserved SM

INSOURCE consumer demographic database Total count Unprecedented depth of coverage, recency and accuracy approximately 235 million individuals

This file includes records on approximately 235 million consumers active Americans often have the time and income to support in 113 million living units nationwide. You can demographically humanitarian and fundraising causes. Remember, too, that segment any portion of the list to reach the best prospects for your mature Americans with grandchildren are excellent prospects for products or services. children’s products. Target people by exact age, gender, estimated income, marital An often hidden segment of the mature market is elderly parents status, dwelling type, families with children, telephone numbers living with their children. Caretakers of elderly parents comprise and a variety of other selections. The vast quantity of names on an expanded market segment for items targeting older Americans. this database and its varied selection capabilities make this one Target higher-income living units with elderly parents for cooking, of the largest and most flexible lists on the market today. housecleaning and lawn-care services. Mature consumers Test these popular consumer market segments: Today’s mature market is a fast-growing segment of our society. SM • Elderly parents living • Homeowners Our INSOURCE consumer database includes more than with their children 46 million households with consumers age 50 and older. Mature • Married with children consumers are great prospects for travel opportunities, health • Affluent living units • Young adults living and vision care services, insurance and investment offers. These • Hispanic living units at home

Base name and address: $25/M Mail-order responder — MOR-Bank® $10.00/M Source: Public records Married/Single $2.50/M Number of persons $5.00/M Minimum order: $250, extra charge for unlimited usage, copies, tapes and freight Occupation Demographic selects Price Detail $10.00/M 2000 Census data Group $5.00/M $2.00/M (Call for available variables) Person type (elderly parent, young adult, other) $2.50/M Age Presence of children Combined $7.00/M Predefined known/inferred age ranges $12.00/M Estimated $5.00/M Children by age range $15.00/M* Exact age $10.00/M Children by age, month, day or year of birth $20.00/M* Business owners $12.00/M Presence of child by gender $2.50/M Number of children Dwelling type $2.50/M $15.00/M Education $10.00/M *Select charge for 0- to 3-year-old selection is $60.00/M. Elderly parents living with their children $2.50/M Primary decision maker N/C Estimated Current home value $10.00/M Radius marketing Call for custom quote Estimated income $5.00/M Summarized Credit Statistics $15.00/M Ethnicity Telephone numbers $10.00/M Country of origin $10.00/M State income deciles $3.50/M Detail $10.00/M Household segmentation selects Price ® Group $10.00/M Mosaic USA Household $15.00/M Language $10.00/M PRIZM Household $20.00/M Religion $10.00/M Neighborhood selects Price ® Gender $2.50/M Mosaic USA $10.00/M TM Geographic (census tract/block group, PRIZM Zip + 4 * $20.00/M TM $2.50/M county, CBSA, SCF, state, ZIP Code ) *Licensing stipulations may apply. Geographic income percentile $3.50/M Tr u e Touc h SM contact strategy selects Price Home businesses $12.00/M Impacts $45.00/M Homeowner/Renter $10.00/M Touch-points $20.00/M Index of Social Position for Small Areas $5.00/M Channel preference $10.00/M (ISPSA) Contact timing $10.00/M Length of residence $3.50/M

For counts and orders, contact your Experian sales representative or dial 1 888 214 4391. Consumer information | Page 3 © 2009 Experian Information Solutions, Inc. • All rights reserved SM✦ Total count Ethnic Insight approximately 215 million individuals Discover a world of opportunity ✦ Powered by INSOURCE data

Experian’s Ethnic InsightSM is a comprehensive predictive name analysis process that identifies the ethnic origin, probable religion and language preferences of individuals. Suggested applications: Ethnic marketing is a fast-growing way to generate new business, • Advertising build customer loyalty, differentiate products and reach new • Books, magazines, newspapers markets. That’s why Experian released a comprehensive and diverse name identification tool to reach these unique markets. • Education programs Experian’s Ethnic Insight allows marketers to begin migrating • Fashion items their marketing strategies to address America’s migrating • Financial institutions population. Identify hard-to-find ethnic populations and market • Foods directly to native-language speakers — in their native language. • Specialty retailers

Base name and address: $25/M Language $10.00/M Source: Proprietary coding methodology Select from 82 specific languages. Assimilation $10.00/M Minimum order: $250, extra charge for unlimited usage, copies, tapes and freight 1 — Assimilated — speaks primarily English 2 — Bilingual English — Prefers English but Ethnic Insight selects Price knows some of the native language $10.00/M Ethnicity 3 — Bilingual Native Language — Prefers the native language but knows some English Select from 181 detailed ethnicities from the groups listed below: 4 — Unassimilated — Speaks primarily the native language African Greek Polish African Hawaiian Polynesian 2000 Census data (Call for available variables) $2.00/M American Hispanic Portuguese Age Asian (other) Indonesian Russian Combined $7.00/M Chinese Irish Scandinavian Estimated $5.00/M Czech Italian Scotch Dutch Japanese Swiss Exact age $10.00/M Eastern Jewish Ukrainian Business owners $12.00/M English Korean Vietnamese Dwelling type $2.50/M European Middle Eastern Western European French Miscellaneous Education $10.00/M German Native American Estimated income $5.00/M Gender $2.50/M Religion $10.00/M Demographic selects Price Buddhist Islamic Eastern Orthodox Geographic (census tract/block group, Catholic Jewish Protestant county, CBSA, SCF, state, ZIP CodeTM) $2.50/M Greek Orthodox Lutheran Shinto Hindu Mormon Sikh Geographic income percentile $3.50/M Country of origin $10.00/M Home businesses $12.00/M Argentina El Salvador Peru Homeowner/Renter $10.00/M Bolivia Ecuador Portugal Index of Social Position for Brazil Guatemala Spain Small Areas (ISPSA) $5.00/M Cuba Honduras Uruguay Length of residence $3.50/M Colombia Mexico Venezuela Mail-order responder — MOR-Bank® $10.00/M Chile Nicaragua Costa Rica Panama Married/Single $2.50/M Dominican Paraguay Number of persons $5.00/M Republic Puerto Rico

For counts and orders, contact your Experian sales representative or dial 1 888 214 4391. Consumer information | Page 4 © 2009 Experian Information Solutions, Inc. • All rights reserved SM Ethnic Insight (continued)

Occupation Detail $10.00/M Group $5.00/M Person type (elderly parent, young adult, other) $2.50/M Presence of children Predefined known/inferred age ranges $12.00/M Children by age range $15.00/M* Children by age, month, day or year of birth $20.00/M* Presence of child by gender $2.50/M *Select charge for 0- to 3-year-old selection is $60.00/M.

Number of children $15.00/M Primary decision maker N/C Radius marketing Call for custom quote Summarized Credit Statistics $15.00/M Telephone numbers $10.00/M State income deciles $3.50/M Household segmentation selects Price Mosaic® USA household $15.00/M PRIZM household $20.00/M Neighborhood selects Price Mosaic® USA Zip + 4TM $10.00/M PRIZM Zip + 4TM* $20.00/M *Licensing stipulations may apply. Tr u e Touc h SM contact strategy selects Price Impacts $45.00/M Touch-points $20.00/M Channel preference $10.00/M Contact timing $10.00/M

For counts and orders, contact your Experian sales representative or dial 1 888 214 4391. Consumer information | Page 5 © 2009 Experian Information Solutions, Inc. • All rights reserved ✦ Total count approximately 29 million living Families with children units with children 18 and under Contact families with offers that meet their needs and interests ✦ Powered by INSOURCE data

Children of all ages influence spending decisions. Target more Prior to receiving list orders, mailers must submit a sample than 35 million families with children by age and/or gender from marketing piece to Experian for approval. Your offer should be easy- birth through 25 years old. to-read and understand. The street address and/or phone number of Parents of young children are good prospects for learning the marketer should be present in all offers. When you are targeting products, baby items, daycare services, school supplies, athletic using sensitive information such as presence of children, we shoes and clothing. recommend using language that does not reveal specific selection criteria or imply individual knowledge of the recipient. Your account Don’t overlook the lucrative teen market segment. Today’s teens executive and sales support team can provide additional guidance are entrusted with family money to purchase household items, and on appropriate language for your particular offer. they often have their own income as well. If you are specifically interested in reaching new parents (families Test these market segments: with children 0 to 36 months old), please see page 32, Experian’s • Homeowners with children • Living units with New Parents Database.SM • Living units with preschoolers young adults

Base name and address: $25/M Demographic selects Price Source: Public records Geographic (census tract/block group, TM Minimum order: $250, extra charge for unlimited usage, county, CBSA, SCF, state, ZIP Code ) $2.50/M copies, tapes and freight Geographic income percentile $3.50/M Families with children selects Price Home businesses $12.00/M Predefined known and inferred children’s Homeowner/Renter $10.00/M age ranges $12.00/M Index of Social Position for Presence of children 0–18 Presence of children 7–9 Small Areas (ISPSA) $5.00/M Presence of children 0–3* Presence of children 10–12 Length of residence $3.50/M Presence of children 4–6 Presence of children 13–18 Mail-order responder — MOR-Bank® $10.00/M Other children selects Price Married/Single $2.50/M Children by age, month, day or year of birth $20.00/M* Number of persons $5.00/M Number of children $15.00/M Occupation Presence of child by gender $2.50/M Detail $10.00/M Young adults living with their parents $2.50/M Group $5.00/M Demographic selects Price Primary decision maker N/C 2000 Census data (Call for available variables) $2.00/M Radius marketing Call for custom quote Age Summarized Credit Statistics $15.00/M Combined $7.00/M Telephone numbers $10.00/M Estimated $5.00/M State income deciles $3.50/M Exact age $10.00/M Household segmentation selects Price Business owner $12.00/M Mosaic® USA household $15.00/M Dwelling type $2.50/M PRIZM household $20.00/M Education $10.00/M Neighborhood selects Price Ethnicity Mosaic® USA Zip + 4TM $10.00/M Country of origin $10.00/M PRIZM Zip + 4TM* $20.00/M Detail $10.00/M *Licensing stipulations may apply. Group $10.00/M Tr u e Touc h SM contact strategy selects Price Language $10.00/M Impacts $45.00/M Religion $10.00/M Touch-points $20.00/M Channel preference $10.00/M Gender $2.50/M Contact timing $10.00/M *Select charge for 0- to 3-year-old selection is $60.00/M.

For counts and orders, contact your Experian sales representative or dial 1 888 214 4391. Consumer information | Page 6 © 2009 Experian Information Solutions, Inc. • All rights reserved SM ✦ Total count GreenAware approximately 95 million individuals Be Green, be aware, be GreenAware ✦ Powered by INSOURCE data

According to GreenAware,SM a segmentation system based on Test these popular consumer market segments: environmentally relevant measurements, the number of Behavioral Greens (consumers with the most environmental attitudes and • Retail behaviors) has increased by 7.3 million over the past two years. • Automotive These Green consumers now consist of 62.4 million adults and • Consumer package goods represent 29 percent of the total adult population. Behavioral • Financial Greens currently out number True Browns, the least environmental and most distrustful of Green causes, by a ratio of nearly 2:1. • Tr a v e l • Catalog

Base name and address: $25/M Demographic selects Price Source: Proprietary model Religion $10.00/M Minimum order: $250, extra charge for unlimited usage, Assimilation $10.00/M copies, tapes and freight Gender $2.50/M GreenAwareSM Segmentation system $35.00/M Geographic (census tract/block group, TM Behavioral Greens: This group thinks and acts green. They county, CBSA, SCF, state, ZIP Code ) $2.50/M have negative attitudes toward products that pollute and Geographic income percentile $3.50/M incorporate Green practices on a regular basis. Home businesses $12.00/M Think Greens: This group thinks Green but does not Homeowner/Renter $10.00/M necessarily act Green. Index of Social Position for Small Areas Potential Greens: This group neither behaves nor thinks (ISPSA) $5.00/M along particularly environmentally conscious lines and Length of residence $3.50/M remains on the fence about key Green issues. Mail-order responder — MOR-Bank® $10.00/M True Browns: They are not environmentally Married/Single $2.50/M conscious and may in fact have negative attitudes about environmental issues. Number of persons $5.00/M Demographic selects Price Occupation 2000 Census data (Call for available variables) $2.00/M Detail $10.00/M Age Group $5.00/M Combined $7.00/M Person type (elderly parent, young adult, other) $2.50/M Estimated $5.00/M Presence of children Exact age $10.00/M (predefined known inferred age ranges) $12.00/M Business owners $12.00/M Children by age range $15.00/M* Dwelling type $2.50/M Children by age, month, day or year of birth $20.00/M* Education $10.00/M Presence of child by gender $2.50/M Elderly parents living with their children $2.50/M Number of children $15.00/M Estimated current home value $10.00/M Primary decision maker N/C Estimated income $5.00/M Radius marketing Call for custom quote Ethnicity Summarized Credit Statistics $15.00/M Country of origin $10.00/M Telephone numbers $10.00/M Detail $10.00/M State income deciles $3.50/M Group $10.00/M Language $10.00/M *Select charge for 0- to 3-year-old selection is $60.00/M.

For counts and orders, contact your Experian sales representative or dial 1 888 214 4391. Consumer information | Page 7 © 2009 Experian Information Solutions, Inc. • All rights reserved SM✦ Total count Home Connect Insight approximately 215 million individuals Identify household preferences toward emerging technologies and new media ✦ Powered by INSOURCE data

Experian® has teamed with Marketing Systems Group (MSG) to to fully explore and capture how households respond to changes in offer Home Connect InsightSM — combining Experian’s marketing technologies, delivery systems and content offerings. With Home data assets, MSG’s extensive modeling expertise and the Connect Insight, you will be able to track household behaviors and CENTRISSM Omnibus Consumer survey to help you understand create a direct-marketing campaign that gets results. household preferences toward telecommunications, entertainment and cable. Suggested applications: Make intelligent marketing decisions based on highly accurate • Target existing • Recognize the convergence insight into consumer usage trends. Experian’s household-level customers of competing and targeting models allow you to invest your marketing dollars for • Build customer loyalty complementary technologies maximum return on investment. • Understand share • Prospect with confidence Traditional syndicated research tends to focus on individual of wallet • Build more effective online industries (video, cable, telecommunications, PCs, etc.) and fails marketing programs Base name and address: $25/M Geographic (census tract/block group, TM Minimum order: $250, extra charge for unlimited usage, county, CBSA, SCF, state, ZIP Code ) $2.50/M copies, tapes and freight Geographic income percentile $3.50/M Home Connect Insight selects Price Home businesses $12.00/M Homeowner/Renter $10.00/M First model select $35.00/M Index of Social Position for Small Areas Subsequent model selects $20.00/M per model (ISPSA) $5.00/M Select from more than 75 targeted models, including: Length of residence $3.50/M • Telephone and related • Satellite ® categories • Cable/Direct-Broadcast Mail-order responder — MOR-Bank $10.00/M • Internet access satellite activity Married/Single $2.50/M • Monthly bills • Computer Number of persons $5.00/M • Expanded communication • VCR Occupation • Communication • DVD Detail $10.00/M behaviors • Various electronic and Group $5.00/M • Internet activity video options • Cable • Electronic games Person type (elderly parent, young adult, other) $3.50/M Demographic selects Price Presence of children (predefined known/inferred ranges) $12.00/M All select charges apply in addition to the base price. Children by age range $15.00/M* 2000 Census data (Call for available variables) $2.00/M Children by age, month, day or year of birth $20.00/M* Age Presence of child by gender $2.50/M Combined $7.00/M Number of children $15.00/M Estimated $5.00/M *Select charge for 0- to 3-year-old selection is $60.00/M. Exact age $10.00/M Primary decision maker N/C Business owners $12.00/M Radius marketing Call for custom quote Dwelling type $2.50/M Summarized Credit Statistics $15.00/M Education $10.00/M Telephone numbers $10.00/M Elderly parents living with their children $2.50/M State income deciles $3.50/M Ethnicity Household segmentation selects Price Country of origin $10.00/M Mosaic® USA household $15.00/M Detail $10.00/M PRIZM household $20.00/M Group $10.00/M *Licensing stipulations may apply. Language $10.00/M Neighborhood selects Price Religion $10.00/M Mosaic® USA Zip + 4TM $10.00/M Gender $2.50/M

For counts and orders, contact your Experian sales representative or dial 1 888 214 4391. Consumer information | Page 8 © 2009 Experian Information Solutions, Inc. • All rights reserved ✦ Total count Occupation information approximately 32 million individuals Target with a key predictor of lifestyle ✦ Powered by INSOURCE data

Occupation communicates much about lifestyle, interests and Suggested applications: values. It affects leisure, consumption habits, dwelling place and • Associations and clubs many other aspects of our way of life. Fine-tune your targeting efforts by combining occupation information with other • Automobile marketers demographics, such as age, income and the presence of children. • Catalog/Specialty retailers Select working mothers, young affluent professionals, executives • Charitable organizations nearing retirement or others for your special offer. Our occupation • Investment planners data is compiled from state licenses and information that • Lawn-care, daycare, housekeeping services consumers self-report. • Publishers and software sellers Base name and address: $25/M Occupation group $5.00/M Source: Public records • Blue collar Minimum order: $250, extra charge for unlimited usage, • Farm related copies, tapes and freight • Professional/Technical Occupation selects Price • Sales/Services Self-reported occupations $10.00/M • Retired • Civil servants • Retail service Demographic selects Price • Clerical or • Retired 2000 Census data (Call for available variables) $2.00/M office workers • Sales/Marketing • Computer professionals • Self-employed Age • Executives/ • Services/Creative Combined $7.00/M Administrators • Skilled/Trade/Machine Estimated $5.00/M • Farming/Agriculture operator/Laborer Exact age $10.00/M • Financial services • Teacher/Educator Business owners $12.00/M • Health services • Upper management/ • Middle management Executives Dwelling type $2.50/M • Professional driver • Work from home Education $10.00/M • Professional/Technical Estimated income $5.00/M Ethnicity Occupations from state license boards $10.00/M Country of origin $10.00/M • Accountants • Interior designers Detail $10.00/M • Architects • Landscape architects Group $10.00/M • Attorneys • Nurses Language $10.00/M • Beauty (cosmetologists, • Occupational therapists/ barbers, manicurists) Physical therapists Religion $10.00/M • Chiropractors • Opticians/Optometrists Gender $2.50/M • Clergy • Pharmacists Geographic (census tract/block group, • Counselors • Psychologists county, CBSA, SCF, state, ZIP CodeTM) $2.50/M • Dentists/Dental • Real estate (sales, Geographic income percentile $3.50/M hygienists brokers, appraisers) Home businesses $12.00/M • Doctors/Physicians/ • Social workers Surgeons • Speech pathologists/ Homeowner/Renter $10.00/M • Electricians Audiologists Index of Social Position for Small Areas $5.00/M • Engineers • Surveyors (ISPSA) • Insurance/Underwriters • Veterinarians Length of residence $3.50/M Mail-order responder — MOR-Bank® $10.00/M

For counts and orders, contact your Experian sales representative or dial 1 888 214 4391. Consumer information | Page 9 © 2009 Experian Information Solutions, Inc. • All rights reserved Occupation information (continued)

Demographic selects Price Married/Single $2.50/M Number of persons $5.00/M Person type (elderly parent, young adult, other) $2.50/M Presence of children Predefined known/inferred ranges) $12.00/M Children by age, month, day or year of birth $20.00/M* Presence of child by gender $2.50/M Number of children $15.00/M *Select charge for 0- to 3-year-old selection is $60.00/M. Primary decision maker N/C Radius marketing Call for custom quote Summarized Credit Statistics $15.00/M Telephone numbers $10.00/M State income deciles $3.50/M Household segmentation selects Price Mosaic® USA household $15.00/M PRIZM household $20.00/M Neighborhood selects Price Mosaic® USA Zip + 4TM $10.00/M PRIZM Zip + 4TM* $20.00/M *Licensing stipulations may apply.

For counts and orders, contact your Experian sales representative or dial 1 888 214 4391. Consumer information | Page 10 © 2009 Experian Information Solutions, Inc. • All rights reserved ✦ Total count Summarized Credit Statistics approximately 95 million living units Predict and lift response ✦ Powered by INSOURCE data

Summarized Credit Statistics data is derived from Experian’s and/or usage scoring model, Experian has created factor national consumer credit file and characterizes the likely variables — weighted roll-ups designed to alleviate time and consumer credit activity in a neighborhood. The information is other constraints. Factor variables have been validated for calculated by aggregating the available consumer credit data in accuracy and predictability. each ZIP+4.TM Choose from more than 300 variables providing valuable information pertaining to tradeline status and specific Suggested applications: types of tradelines. • Target candidates for invitations to apply for credit SM Experian’s Median Equivalency Score helps you identify areas • Find automotive prospects that may be more or less likely to have future derogatory credit • Identify loyal prospects in ideal neighborhoods for activity. The score is statistically derived using factors such as publishing and continuity programs mortgage, retail and other tradeline information aggregated at the ZIP+4TM level. • Locate neighborhoods with recent and/or heavy credit purchase activity; activity may indicate families in new As an alternative to incorporating all the Summarized Credit housing developments and neighborhoods undergoing Statistics variables independently in a prospect, activation revitalization where households have diverse product and service needs

Base name and address: $25/M • Average balance-to-credit ratio Source: Public records • Average age of the tradelines Minimum order: $250, extra charge for unlimited usage, • Average loan amount on the tradelines copies, tapes and freight • Credit account rating information Summarized Credit Statistics selects Price • Delinquent and derogatory status on different tradelines Median credit scores • Public records/Bankruptcies Median Equivalency ScoreSM $25.00/M Contact your sales representative for a complete list of variables. Some usage restrictions apply. See below*. Median Bankruptcy Score $25.00/M Lists developed with Summarized Credit Statistics must be Median Risk Score $25.00/M used in a positive or inclusive manner. The information cannot Factor variable models be used to deny or exclude consumers from any offer. Factor 1 — good versus bad credit† $25.00/M A special-use rider and marketing offer review are required. Factor 2 — installment trades† $25.00/M Demographic selects Price Factor 3 — active users† $25.00/M Additional demographic and neighborhood selects also are available. Inquire to obtain a complete list. Factor 4 — delinquent service/ professional trades† $25.00/M 2000 Census data (Call for available variables) $2.00/M Factor 5 — seeking credit† $25.00/M Age Factor 6 — extended revolving trades† $25.00/M Combined $7.00/M Tradeline selects $15.00/M Estimated $5.00/M Exact age $10.00/M • All tradelines • Real-estate mortgage/Real • Auto tradelines property trades Dwelling type $2.50/M • Bank cards/Bank trades • Retail trades Education $10.00/M • Credit union trades • Sales finance trades Estimated income $5.00/M • Installment trades • Service and Ethnicity • Loan finance trades professional trades Country of origin $10.00/M • Revolving trades • Savings and loan trades Detail $10.00/M Sample tradeline status selects* Group $10.00/M • Average total number of tradelines Language $10.00/M • Average balance on the tradelines Religion $10.00/M • Average balance-to-credit ratio

* Statistics may only be used as selection criteria and may not be output. †Additional processing time may be required.

For counts and orders, contact your Experian sales representative or dial 1 888 214 4391. Consumer information | Page 11 © 2009 Experian Information Solutions, Inc. • All rights reserved Summarized Credit Statistics (continued)

Demographic selects Price Gender $2.50/M Geographic (census tract/block group, county, CBSA, SCF, state, ZIP CodeTM) $2.50/M Homeowner/Renter $10.00/M Length of residence $3.50/M Married/Single $2.50/M Number of persons $5.00/M Occupation Detail $10.00/M Group $5.00/M Presence of children (predefined known/inferred ranges) $12.00/M Children by age range $15.00/M* Children by age, month, day $20.00/M* or year of birth Presence of child by gender $2.50/M Number of children $15.00/M *Select charge for 0- to 3-year-old selection is $60.00/M. Telephone numbers $10.00/M State income deciles $3.50/M

For counts and orders, contact your Experian sales representative or dial 1 888 214 4391. Consumer information | Page 12 © 2009 Experian Information Solutions, Inc. • All rights reserved ®✦ Total count BehaviorBank approximately 57 million living units Self-reported interests, ailments and lifestyles database ✦ Powered by INSOURCE data

Helping you understand what drives buying decisions indicators are highlighted with an asterisk (*) and bolded on Whether you’re marketing golf equipment or computers, kitchen pages 15–21 in their respective categories. To further maximize appliances or commodities, success means delivering the right coverage, refer to the BehaviorBankhousehold indicators offer to the right audience. For that, you need to know your and BehaviorBank propensities on page 23. prospects — their interests, activities and lifestyles. You need BehaviorBank,® today’s leading behavioral consumer database, Category Page with approximately 57 million households. BehaviorBank includes Activities and interests 14–15 responsive consumers who have completed surveys on their Ailments 15 leisure activities, brand preferences, computer ownership, Medications 16 occupations, ailments, diet and fitness, financial products, Consumer packaged goods 16–19 reading preferences and more. Computers and electronics 20 Experian updates BehaviorBank monthly to provide larger quantities of the most relevant self-reported information on the Contributors and memberships 20 market today. We use a variety of distribution channels, including Financial 20 printed surveys delivered via direct mail and online surveys. Members of military and government office 20 Boost results with household indicators Plan to/Lifestyle events 20 BehaviorBank household indicators group similar self-reported Pets 20 elements into slightly broader categories that illustrate consumer Smokers 21 interests, such as cultural arts, reading or pets, or identify those Vehicle 21 who purchase online or by telephone, plus many more. These Visual impairment and correction 21 Base name and address: $25/M Presence of child by gender BehaviorBank surcharge: $25.00/M *Additional charge for 0- to 3-year-old selection $60.00/M. $2.50/M Telephone number $10.00/M Total base: $50.00/M Geographic (census tract/block group, county, Source: Self-reported survey data TM CBSA, SCF, state, ZIP Code ) $2.50/M Minimum order: $250, extra charge for unlimited BehaviorBank categories Price usage, copies, tapes and freight Activities and interests $15.00/M Hotline names Price Ailments $100.00/M 30-day $10.00/M Medications $125.00/M Demographic selects Price Consumer packaged goods $150.00/M Age $10.00/M Contributors and memberships $15.00/M Dwelling type $2.50/M Computers and electronics $25.00/M Education $10.00/M Financial $25.00/M Gender $2.50/M Plan to/Life events will occur $50.00/M Homeowner/Renter $10.00/M Smoker and tobacco related Call for pricing Income $5.00/M Vehicle $75.00/M Married/Single $2.50/M Visual impairments $50.00/M Mosaic® USA Household $15.00/M For a complete listing of elements and pricing, see pages 14–21. ® Mosaic USA $10.00/M The category price includes one or more selects Occupation within a category. Detail $10.00/M Orders that require the combination of selects (behavior “A” and behavior “B”) that cross categories will incur the selection Group $5.00/M charge for each category. Presence of children 0–18 $15.00/M Orders that cross categories to expand selection (behavior Children by age range $15.00/M* “A” or behavior “B”) will incur charges based on the number Children by age, month, day or year of birth $20.00/M* of records selected from each category. Number of children $15.00/M

For counts and orders, contact your Experian sales representative or dial 1 888 214 4391. Behavioral information | Page 13 © 2009 Experian Information Solutions, Inc. • All rights reserved BehaviorBank® elements

Activities and interests — $15.00/M select charge

Collecting Echinacea† Auto information from Vet eran † (approximately) 27,900,000 Evening primrose oil† other sources Veteran enlisted † † Auto information from periodicals Veteran officer Art/Antiques Ginkgo biloba † Prefer information by direct mail Book collecting† Ginseng Music Prefer information by email Collectors* Health and natural foods (approximately) 72,700,000 Prefer information by Die-cast miniatures† Healthy living* † Alternative † Include calcium other channels Dolls Big band/Swing † Include high fiber Prefer information by telephone Figurines Children’s music Include vitamin supplements† Prefer information by Web site Other collectibles Christian music* † Interest in fitness* Purchase items via the Internet Plates Classical † Losing weight Use Internet for banking Sports memorabilia Classical/Opera/Big band music* Low sodium Use Internet for education Stamps/Coins Country music* † Low sugar Use Internet for groceries/delivery Teddy bears Dance Natural/Herbal remedies† Use Internet for investing Cooking and entertaining † Hard rock/Heavy metal Other health and fitness Use Internet for news/ (approximately) 35,300,000 current events Interest in music* Personal care/Beauty care* † Use Internet for services Jazz/New age Baking Reduce caffeine Use Internet for travel Latin Cooking Reduce fat/cholesterol Music in general Cooking — gourmet Saw palmetto† Magazines † Oldies music* Cooking — weight conscious St. John’s wort (approximately) 11,600,000 Other music Interest in gourmet cooking* Valerian root† Automotive Pop Recipes Vegetarian meals Bridal R & B Wine appreciation Weight conscious* Business and finance Records/Tapes/CDs Crafts Hobbies and interests Children’s magazines Rock music* (approximately) 23,200,000 (approximately) 48,900,000 Computer/Electronics Soft rock/Easy listening Crafts, games and hobbies Crafts Astrology/Psychic reading* † Pets Entertainment guides/programs Interest in crafts* Bird watching (approximately) 14,100,000 Entertainment/Pop culture Knitting/Needlework Cars and auto repair † Fashion/Style/Grooming Own a cat Quilting Crossword puzzles Fitness Own a dog Sewing Do-it-yourselfer* † Food/Wine/Cooking Own a pet Woodworking Flying Gardening magazines Cultural and arts Gardening hobbies Reading Health magazines (approximately) 4,200,000 Home decorating (approximately) 102,200,000 Hunting and fishing Home decorating/furnishing* All types† Attend symphonies Men’s Home workshop/do-it-yourself Astrology† Interest in cultural arts* Music Interest in affluence lifestyle* Best-selling fiction Parenting/Babies Entertainment and fun Interest in automotive* Bible/Devotional/Religious (approximately) 10,000,000 Pets Interest in boating* Book reader Photography magazines Buy prerecorded videos Interest in gardening* Books on tape† Purchase from newsstand† Cable premium channels Interest in photography* Business/Financial† Religious and denominational Digital cable Interest in politics* Children’s reading Sports magazines Go to movies Interest in religion* Computer† Subscribe to multiple magazines† Spas and resorts Interest in volunteering* Cooking/Culinary† Subscription† Watch cable TV Photography hobbies Country lifestyle† Tr a v e l Watch videos Self-improvement* Entertainment/People† Women’s Video viewing Fashion† Health and fitness Yout h (approximately) 39,000,000 Information gathering History and purchasing habits Members of military and Interest in reading* Eat low fat † † (approximately) 3,100,000 government office Interior decorating Eat low fat for other reasons † Magazines/Periodicals † Auto information from dealer (approximately) 15,000,000 Eat low fat to eat healthier † † Medical/Health Eat low fat to lose weight† Auto information from Internet Active military member Military† Federal/Government employee *Household indicator †May require additional processing time

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Activities and interests (continued) Mystery Mail-order buyer:* Sports and recreation Scuba diving† † Natural health remedies Book/Magazine (approximately) 93,600,000 Snow skiing/boarding Nonfiction Clothing/Shoes † Baseball Soccer Other reading Gardening † Basketball Swimming Relationships† Gift Boating/Sailing Te nn i s Romance Insurance/Finance Bowling Walking Science fiction Jewelry/Cosmetics Camping/Hiking Watching sports on TV Science/Technology† Music/Video Cycling † Sweepstakes and gambling Sports reading Mail-order multibuyer* † Extreme sports (approximately) 15,900,000 World news/politics† Purchased through the mail* Fishing Casino gambling Purchased online* † Shopping methods/interest Football Lotteries† (approximately) 63,800,000 Purchased via phone* Golf Sweepstakes Purchased by television* † Hiking Apparel † Sweepstakes/Gambling* Services and travel † Hockey Big/Tall † Sports related Travel † Horseback riding Books and music (approximately) 52,700,000 By catalog† Social causes and concerns Hunting (approximately) 33,300,000 Business travel† By Internet Interest in golf* † Cruise By mail Animal welfare Interest in skiing* † † Cruise traveler* By phone Children Interest in sports* † Domestic By TV Environment/Wildlife Interest in tennis* † Domestic traveler* Children’s/Parenting products* Health Interest in the outdoors* † Foreign traveler* Computer or electronics Other social causes and concerns Motorcycles † † ® Interest in travel* Home and garden Political — conservative NASCAR † International Interest in clothing* Political — liberal Other sports and recreation † Personal travel Mail order — children’s products Religious Personal fitness/Exercise † Recreational vehicle Vet erans Play sports in general † † Time-share Volunteer Racing/Autos † Running/Jogging Would enjoy cruising Would enjoy RV travel Would enjoy time-share

Ailments — $100.00/M select charge

Ailments Diabetes 1 Hemorrhoids† Obesity Call for quantity Diabetes 2 High blood pressure Osteoarthritis Emphysema Osteoporosis Acid reflux High cholesterol Epilepsy Other allergies Alzheimer’s disease Hyperthyroidism Erectile dysfunction Outdoor allergies Angina Indoor allergies Frequent headaches Parkinson’s disease Asthma Insomnia Frequent heartburn Prostate problems Back pain Irritable bowel syndrome Gastritis Psoriasis/Eczema Bladder control Kidney disease GERD Rheumatoid arthritis Bronchitis Lactose intolerant Glaucoma Sinuses/Sinusitis Cancer Menopause Gum problems Thinning hair/Hair loss Clinical depression Migraines Hearing difficulty Ulcer COPD Multiple sclerosis Heart disease Crohn’s disease Nasal allergies

*Household indicator †May require additional processing time

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Medications — $125.00/M select charge

Medications Clarinex® Metformin Remicade® ® Call for quantity Claritin/Claritin D® Methotrexate Rheumatrex® ® ® ® ® Mevacor Accolate Combivent Rhinocort ® ® ® ® Miacalcin Actifed Comtrex Riopan ® Midol® ® Actos Contac Robitussin ® ® ® ® Midrin Actron Correctol Rolaids ® ® ® ® Motrin Advair Cotylenol Seldane ® Mylanta® ® Advil Di-Gel Serevent ® ® ® ® Naprosyn Advil Cold And Sinus Dimetapp Sinarest ® ® ® ® Nasacort Afrin Dristan Sine-Aid ® Nasalcrom® ® Albuterol Drixoral Sine-off ® ® ® ® Nasonex Aleve Dulcolax Singulair ® ® ® ® Nexium Alka-Seltzer Ecotrin Sinus Excedrin ® ® ® ® Norvasc Alka-Seltzer Plus Nighttime Efidac Sinutab ® ® ® ® Nuprin Allegra Enbrel Sudafed ® ® ® ® Nyquil Allerest Estraderm Synthroid Oral contraceptive ® Alovert Estrogen replacement Taga me t ® ® ® ® Orudis Anacin Excedrin Tavist/Tavist-D ® ® ® Other antacid Arava Ex-Lax Theo-Dur ® ® ® Other asthma medicine Arthrotec Feenamint Theraflu ® ® ® Other cold/allergy medicine Ascriptin Fiberall Triaminic ® ® ® Other laxative Atrovent Fibercon Tums ® ® ® Other migraine medicine Avandia Flonase Ty l enol ® ® ® Other pain reliever Axid Flovent Ty l enol Allergy/Sinus ® ® ® ® Pamprin Azmacort Foradil Ty l enol Cold/Flu ® ® ® ® Paxil Bayer Fosamax Tylenol PM ® ® ® ® Pepcid Beclovent Gaviscon Vancenase ® ® ® ® Pepto-Bismol Beconase Glucophage Vanceril ® ® ® ® Phillips Milk of Magnesia Benadryl Glucotrol Vasotec ® ® ® ® Plaquenil Benylin Hismanal Ventolin ® ® ® ® Pravachol Bufferin Hytrin Veralin ® ® ® ® Precose Calan Imitrex Vicks Formula 44 ® ® ® Premarin Capoten Insulin Vioxx ® ® ® Prevacid Cardizem Lescol Volt aren ® ® ® ® Prilosec Cardura Lipitor Xenical ® ® ® ® Procardia(Xl) Celebrex Lozol Zantac ® ® ® ® Proventil Children’s Advil Maalox Zocor ® ® ® ® Prozac Chloretrimeton Maxalt Zoloft ® ® ® ® Pulmicort Citrucel Mediflu Zyrtec ® Metamucil® Redux Prescription drug users*

Consumer packaged goods — $150.00/M select charge

Alcoholic beverages† Cordials/Liqueurs Other import Wine approximately 5,000,000 Gin Other spirits Wine — red Ice Beer Port/Sherry Wine — white Apéritif/Liqueur Michelob®/Michelob Light® or Dry Rum Bourbon Body lotions and powders Microbrew ® Rye approximately 18,200,000 Budweiser /Bud Light ® ® Miller /Miller Light Scotch Champagne † ® Antibacterial Natural Light Stroh’s /Stroh’s Light Cognac ® Old Milwaukee® Avon body lotions and powders Te qu i l a ® Coolers ® Curel ® ® Old Style Vodk a Coors /Coors Light Dermasil®† Other domestic Whiskey

*Household indicator †May require additional processing time

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Consumer packaged goods (continued)

Dermatology Coffee and tea Biore®† Detergents and ®† † Eucerin approximately 14,400,000 Clinique fabric softeners TM † Eversoft ® † approximately 25,700,000 8 Oclock Royale Intl Coffee Department store † Hand and nail formula ® Brim Discount store All ® † Jergens ® Chock full o Nuts Drug store Arm and Hammer Johnsons® baby powder† Flavored Creamer Estee Lauder Bleach — Other ® Keri ® Folgers Lancome Bold ® ® Lubriderm body lotions ® ® General Foods International Loreal Bounce ® and powders ® Gourmet mail-order coffees Lubriderm cosmetics Cheer ® Neutrogena body lotions † and facial products Herbal tea Cling Free ® and powders ® ® Hills Bros Mary Kay Clorox ® ® Nivea body lotions and powders ® Master Blend Neutrogena cosmetics Downy Other lotions and facial products Maxim Era † Other/Store brand powders ® ® Maxwell House Nivea cosmetics and Fab ® Ponds body lotions † facial products MJB Colombian Final Touch and powders† Nescafe® Noxzema Gain Shower To Shower®† ® Other flavored coffees Oil of Olay Ivory detergents and fabric softener SoftSense † Other coffee Other cosmetic purchase site Other detergents and Suave body® lotions and powders Private Collection Other facial products fabric softeners ® ® Vaseline Intensive Care ® ® Sanka Ponds cosmetics and Purex † † facial products ® Cat food Store brand coffee and tea Snuggle ® ® approximately 6,200,000 SunriseTM Revlon Surf ®† ® ® ® Tasters Choice Roc Tide 9Lives ® ® Yuban ® St. Ives Wisk Alley Cat ® ® ® † Suave cosmetics and Woolit e Alpo cat food Cookies and crackers facial products Yes Amore approximately 4,200,000 † ® Supermarket Chefs Blend ® Dog food treats Air Crisps † Through the mail † Crave ® and biscuits Keebler Chips Deluxe Cover Girl† Cycle cat food ® approximately 9,200,000 Keebler E.L. Fudge Sandwich ®† ® Maybelline Deli-Cat ® ® Nabisco Chips Ahoy † Alpo dog food treats and biscuits ® Max Factor Eukanuba cat food ® ® Nabisco Fig Newtons ® † Anf ® St. Ives /Moisturizer Fancy Feast ® ® Nabisco Grahams Beggin Strips (Purina) Fresh Catch ® Dental hygiene Nabisco Oreo Butchers Blend ® approximately 17,200,000 Friskies Buffet ® Nabisco Premium Saltines Butchers Choice ® Hills Science Diet cat food ® Nabisco Ritz Aim Chuck Wagon ® ® Iams cat food ® ® Nabisco Triscuit Aqua Fresh Come N Get It ® ® Kal Kan /Whiskas ® ® Nabisco Wheat Thins Arm And Hammer — toothpaste Cycle dog food treats and biscuits Kit ’N Kaboodle® ® Other cookies Colgate Dads Kozy Kitten® ® ® Other crackers Crest Eukanuba dog food treats ® † Meow Mix ® Snackwells Listerine — mouthwash and biscuits Other cat food Store brand cookies Listerine — toothpaste Field Trail Pro Plan® cat food ® ® Store/Generic brand crackers Mentadent Fit and Trim ® † Purina cat food ® ® Sunshine Krispy Saltines Other mouthwash Friskies Gourmet Puss N Boots Other toothpaste Grand Gourmet Cosmetics and Select Pearl Drops Gravy Train® ® facial products Sheba Plus/Natural White Grrravy ® approximately 18,600,000 ® Special Dinners Rembrandt Hills® Science Diet® dog food ® Store Brand cat food Almay Sensodyne® treats and biscuits ® ® ® Tender Vittles Alpha Hydrox Topo l Hi-Pro® ® Avon cosmetics and Viadent Iams® dog food treats and biscuits facial products Jerky Treats Chesebrough Kal Kan

*Household indicator †May require additional processing time

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Consumer packaged goods (continued) Ken L Ration Gorton’s® Household cleaners Cashmere Bouquet® bar† ® Kibbles N Bits Healthy Choice® approximately 17,700,000 Clean and Smooth liquid† ® ® ® † Kibbles N Bits — Treats ® Kid Cuisine Ajax Coast bar ® † King Kuts † Kraft Eating Right Antibacterial dishwasher liquid Dial bar ® Lucky Dog † Le Menu Antibacterial kitchen cleaner Dial liquid ® ® Mainstay † Lean Cuisine Armstrong Dove bar ® Mealtime † Light & Elegant Brite Dove liquid ® † Meaty Bone † Marie Callender’s Carpet and room deodorizers Gentle Touch bar ® ® Mighty Dog † Mrs. Paul’s Cinch Gillette Bar ® Milk Bone ® † On-Cor Clorox Automatic Gillette liquid ® Nutro/Nutro Max ® † Other light or fat-free entree Clorox Clean-Up Herbal Essence bar Other biscuits ® Other frozen entree Comet Herbal Essence liquid ® ® ® † Pedigree † Pillsbury Microwave Casserole Dow Bathroom Cleanser Irish Spring bar ® ® Perform ®† Prego Entrees Endust Ivory Moisture Care bar ® ® Pro Plan dog food ®† Right Course Fantastik Ivory Moisture Care liquid treats and biscuits Sensible Chef Formula 409®† Jergens bar ® ® Pupperoni † Slim Fast Future Jergens liquid ® ® ® Purina dog food treats † Stouffer’s Glass cleaners Lever 2000 bar ® ® and biscuits ®† Swanson Glass Plus Lever 2000 liquid ® ® † Recipe ®† Tyson Lestoil Lifebuoy bar ® ® † Reward † Van De Kamps Lime-A-Way Lux bar ® ® ® † Skippy ®† Weight Watchers frozen entrees Lysol Neutrogena bar ® Snausages † † Granola/Breakfast bars Lysol Basin Tub & Tile Oil of Olay bar Tender Chops † approximately 1,200,000 Mop and Glo Oil of Olay liquid † Vita Bone ®† Mr. Clean Other bar Entenmann’s bars † Other or store brand ® † Other liquid ® Murphy Oil Soap Nutri-Grain bars ® † Feminine products Old English† Palmolive bar Quaker bars † approximately 18,800,000 Other floor cleaners† Safeguard bar Snackwells bars † ®† Shield bar Alldays Other granola/breakfast bars Other household cleaners † ® Soft Soap bar Always Rice Krispies Treats® Perk ®† ® Pine-Sol Soft Soap liquid Carefree † Hair color ®† ® Pledge Spirit bar Kotex † approximately 4,900,000 † ® Scotts Liquid Gold Suave liquid Maxithins ® † Advantage Scrub-Free®† Ton e bar New Freedom † ® ® Castings Soft Scrub Tone liquid O.B. † Clairesse Spic and Span® Liquid† Vitamin E and lanolin bar Other pantiliner/pads ® Clairol Loving Care Step Saver®† Zest bar Other tampons ® ® ®† ® ColorSilk Zest liquid Playtex Swiffer † † ® Excellence Stayfree Ta c k l e Margarine and butter Feria† ®† Store brand feminine products Tilex approximately 9,400,000 † Frost & Tip ® Sure and Natural Toilet bowl cleaners Blue Bonnet † ® Hydrience ® Ta mpa x Top Job Brummel & Brown L’Oreal/L’Oreal Casting Tough Act† † Butter Frozen entrees ®† Miss Clairol ® Vanish Fleischmann’s approximately 8,500,000 Natural Instincts ®† Windex I Can’t Believe It’s Not Butter Armour® Classics Nice N Easy ®† X-14 Imperial ® Banquet Entrees Other hair color ® Liquid and bar soaps Kraft Touch of Butter Booth Preference approximately 52,300,000 ® † Land O Lakes Budget Gourmet Revitalique Aloe and lanolin bar† Mazola Celentano Roux Camay bar† Other margarines and butter Classic Lite Salon Caress bar Parkay Dinner Classic Ultress Caress liquid Generic frozen entrees

*Household indicator †May require additional processing time

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Consumer packaged goods (continued)

Promise Hidden Valley® Silkience Mello Yellow ® ® Saffola Kraft Store brand shampoos Mountain Dew ® † ® Shedds Country Crock Lawrys and conditioners Mr. Pibb Store brand margarine and butter Light/Fat-free any Suave shampoos and conditioners Other cola † † Nutritional beverages† brand mayonnaise Suave Dandruff Other diet cola † approximately 900,000 Light/Fat-free any brand Tegr i n Other noncola salad dressing† ® Thermasilk Other sports beverages Boost Marie’s® ® ® Vibrance Pepsi Ensure ® ® Marzetti Vidal Sassoon Powerade Equate ® ® Miracle Whip White Rain Sprite Nutristart-Resource ® Newman’s Own † Store brand cola Other Nutritional Drink Skin type Other salad dressings Other diet ® approximately 2,900,000 Resource ® Seven Seas Soup† Slimfast Sweet Success ® Dry Wish-bone approximately 7,700,000 Store/Generic Brand Normal Shampoos and conditioners ® Sustacal Oily Campbell’s Soup approximately 15,200,000 ® Personal grooming Slightly sensitive skin Healthy Choice Soup ® approximately 11,400,000 Agree Somewhat sensitive skin Lipton Soup ® Clairol Herbal Essence Very dry Progresso Arm & Hammer® — deodorant Denorex Very sensitive skin Other soup Arrid Finesse † ® Soda Yog u r t Ban ® ® Flex approximately 15,300,000 approximately 1,000,000 Degree ® † Head & Shoulders ® Gillette 7-Up® Bordens ®† Infusium 23 ® Lady Speed Stick All Sport Breyers ®† Ivory shampoos and conditioners Mennen Bottled/Canned iced tea Columbo † Jhirmack ® Old Spice ® † Coke/Coca Cola Dannon Johnson’s Baby † Other deodorants Diet 7-Up® Knudsen ® Neutrogena shampoos Right Guard and conditioners Diet bottled/canned iced tea Light N’ Lively ® Secret Diet Coke® Other yogurt Neutrogena T-Gel ® Soft and Dry ®† Diet Dr Pepper Store/Generic ® Nizoral ® ® † Sure † Diet Mr. Pibb Weight Watchers Yogurt Other dandruff ® † Salad dressings Diet Mountain Dew Whitneys Other shampoo ® Diet Pepsi® Yoplait approximately 4,200,000 Pantene Diet Rite® Conzelo Pert ® † Diet Sprite French’s® Pert dandruff ® Diet store brand cola Good Seasons Prell Dr Pepper® Heinz® Salon brand Fresca® Hellmanns®† Salon Selectives Gatorade® Henris Selsun Blue

*Household indicator †May require additional processing time

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Computer and electronics — $25.00/M select charge

Computers Use computer for Electronics Kitchen aids/small appliance* † approximately 56,100,000 education/schoolwork approximately 41,600,000 Large-screen TV Use computer for Navigation system Color printer † Cell phone* entertainment/games Personal data assistant (PDA) Communication/Connectivity* Compact disc player Use Internet service Plan to buy CD player† Computers and peripherals* Digital camera Use Internet service — Plan to buy cell phone† General interest in computers DVD player DSL/high speed Plan to buy DVD player Internet/Online subscriber* Flat-screen TV Use Macintosh or Apple Plan to buy satellite dish Laser printer HDTV Use modem Plan to buy video camcorder Own CD-ROM Hi-tech owner* Windows® Operating System Satellite dish Own computer Home entertainment/ † Security system Scanner TV/video* Video camcorder† Interest in electronics Video camera Interest in video/DVD* Video game system

Contributors and memberships — $15.00/M select charge approximately 21,900,000

AAA (Auto Club of America)† Donates to charities* Labor union† Other type club AARP®† Environmental Liberal political Political Animal welfare contributions Environmental donors* Music club Religious contributions Book club Frequent flyer National Organization Republican party † Children’s welfare Health club for Women† Social services † Conservative political Health related NRA† Social/Fraternal club Cultural activities Humanitarian Other Video club Democratic party Independent party Other political Weight loss club

Financial — $15.00/M select charge

Credit cards MasterCard®/Regular Financial investments Life insurance — currently approximately 34,300,000 Other card/premium approximately 35,200,000 Mutual funds — currently ® Mutual funds — future interest American Express /Premium Other card/regular CDs/Money market — currently ® Other investments — currently American Express /Regular Presence of credit card* Interest in money matters Other investments — future Debit card Presence of premium card* and investing interest Discover®/Premium Store or retail/regular Invest in mutual funds/ ® Real estate — currently Discover /Regular Visa/Premium annuities* Real estate — future interest Gas card Visa/Regular Investors* Stocks or bonds — currently Major credit card IRAs — currently ® Stocks or bonds — future interest MasterCard /Premium IRAs — future interest

Members of military and government office — $27.5/M select charge approximately 5,200,000 † Apply for refinance or equity Buy a home within six months Would buy new vehicle Would lease new vehicle† † loan 0–6 months Move within six months Would buy used vehicle Would lease used vehicle†

Pets — $27.5/M select charge. Approximately 17,700,000 Own a cat Own a dog Own a pet

Plan to/Lifestyle events will occur — $50.00/M select charge approximately 1,000,000 † Apply for refinance or equity Buy a home within six months Would buy new vehicle Would lease new vehicle† † loan 0–6 months Move within six months Would buy used vehicle Would lease used vehicle†

*Household indicator †May require additional processing time

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Smokers† — Call for quantities

Tobacco filter Tobacco brand Generic tobacco brand Pall Mall GPC approved Parliament Filter Alpine GPC B/Y Prime Nonfilter American Spirit Jacks Private Stock Austin Tobacco flavor Kent Pyramid Basic Kool Raleigh Menthol Belair L&M Salem Nonmenthol Benson & Hedges Lark Saratoga Tobacco quantity Benson & Hedges De-Nic Legend Style Best Buy Pack Lucky Strike Sundance Best Value Carton Marker Ta r ey t on Bronson Tobacco size/diameter Marlboro Top Choice Cambridge Marlboro Lights Tou r n e y Slim/Super slim Camel Max Tr u e Wides Camel Special Lights Meridian Usa Camel Wides Tobacco size/length Merit Usa Gold Capri Miscellaneous (nonmatch) Vantage Reg/King size Carlton Misty Slim Viceroy 100s Century Monarch Virginia Slims 120s Chesterfield Montclair Winston Tobacco tar Class A More Wor th Don’t know brand Ultra lights Newport Your s Doral Light/Mild Now Enjoys smoking cigars Eagle Medium Old Gold Does anyone in household smoke? Full flavor Eve

Vehicle† — $75.00/M select charge approximately 3,100,000

Have leased a vehicle Likely to buy sport utility Likely to buy or lease subcompact Likely to lease pickup truck Have purchased a vehicle Likely to buy subcompact Likely to buy or lease van/minivan Likely to lease sport coupe Likely to buy compact Likely to buy van/minivan Likely to buy or lease midsize Likely to lease sport utility Likely to buy large Likely to buy or lease compact Likely to buy or lease sport utility Likely to lease subcompact Likely to buy luxury Likely to buy or lease large Likely to lease compact Likely to lease van/minivan Likely to buy midsize Likely to buy or lease luxury Likely to lease large Likely to buy pickup truck Likely to buy or lease pickup truck Likely to lease luxury Likely to buy sport coupe Likely to buy or lease sport coupe Likely to lease midsize

Visual impairment and correction — $50.00/M select charge approximately 13,100,000

Contact lenses Eyeglasses Laser surgery completed† Laser surgery interested Visual impairments/corrections

*Household indicator †May require additional processing time

For counts and orders, contact your Experian sales representative or dial 1 888 214 4391. Behavioral information | Page 21 © 2009 Experian Information Solutions, Inc. • All rights reserved ® BehaviorBank household indicators and propensities✦ BehaviorBank attributes combined with predictive models ✦Powered by INSOURCE data

BehaviorBank® household indicators group similar self-reported mailable universe to maximize coverage for the most popular elements into slightly broader categories that illustrate consumer lifestyle, leisure and product interest categories. BehaviorBank interests, such as cultural arts, reading or pets, or identify those propensities are created with sophisticated analytical models who purchase online or by telephone, plus many more. based solely on self-reported data. We supplement the self- BehaviorBank® household indicators combined with reported information to predict households that are likely to exhibit BehaviorBank® propensities allow marketers to expand the the same behaviors to maximize coverage and response.

Base name and address: $25/M Interest in volunteering $5.00/M BehaviorBank: $25.00/M Presence of auto $65.00/M Sweepstakes/Gambling $5.00/M Total base: $50.0/M Lifestyles and languages Source: Self-reported survey data combined with Grandparent $5.00/M industry-leading analytics Members of military and government offices Ailments and medications Active military $5.00/M Contact lens wearers $40.00/M Inactive military $5.00/M Prescription drug users $115.00/M Music Contributors and memberships Christian music $5.00/M Donate to charities $5.00/M Classical/Opera/Big band music $5.00/M Donate to environmental causes $5.00/M Country music $5.00/M Electronics, appliances and communication Interest in music $5.00/M Cell phone $5.00/M Oldies music $5.00/M Home entertainment/TV/Video $5.00/M Rock music $5.00/M Interest in Video/DVD $5.00/M Pets Kitchen aids/Small appliance $5.00/M Cat enthusiast $5.00/M Communication/Connectivity $5.00/M Dog enthusiast $5.00/M Financial investments and credit cards Pet enthusiast $5.00/M Invest in mutual funds/annuities $15.00/M Shopping methods/interests Presence of premium card $15.00/M Children/Parenting products $5.00/M Investor $15.00/M Interest in clothing $5.00/M Health and fitness Mail-order buyer music/video $5.00/M Healthy living $5.00/M Mail-order buyer book/magazine $5.00/M Interest in fitness $5.00/M Mail-order buyer clothing/shoes $5.00/M Personal care/Beauty care $5.00/M Mail-order buyer jewelry/cosmetics $5.00/M Self-improvement $5.00/M Mail-order buyer gift $5.00/M Weight conscious $5.00/M Mail-order multibuyer $5.00/M Hobbies, interests and other Purchased by phone $5.00/M Astrology/Psychic reading $5.00/M Purchased through the mail $5.00/M Collectors $5.00/M Purchased online $5.00/M Do-it-yourselfer $5.00/M Purchased via television $5.00/M Home decorating/furnishing $5.00/M Sports Interest in affluent lifestyle $5.00/M Interest in golf $5.00/M Interest in automotive $5.00/M Interest in outdoors $5.00/M Interest in boating $5.00/M Interest in skiing $5.00/M Interest in crafts $5.00/M Interest in sports $5.00/M Interest in cultural arts $5.00/M Interest in tennis $5.00/M Interest in gardening $5.00/M Travel Interest in photography $5.00/M Cruise enthusiasts $5.00/M Interest in politics $5.00/M Interest in domestic travel $5.00/M Interest in reading $5.00/M Interest in foreign travel $5.00/M Interest in religion $5.00/M Interest in travel $5.00/M

For counts and orders, contact your Experian sales representative or dial 1 888 214 4391. Behavioral information | Page 22 © 2009 Experian Information Solutions, Inc. • All rights reserved SM✦ Total count Smart Targeting Tools approximately 95 million living units Target consumers by lifestyle interests or product use ✦ Powered by INSOURCE data

Experian’s Smart Targeting ToolsSM has been built to give you insurance, media habits, catalog buyers, online behaviors more selections of consumer lifestyle interests and product usage. and leisure activities This advanced segmentation system was designed to provide • Smart Households — Segment consumer households comprehensive consumer interest selections for your list, into distinct clusters based on demographic and enhancement or analysis profiling. Choose the service that is psychographic similarity best for you: • Smart Neighborhoods — Target similar prospects in SM • Smart Targets — Identify households with a propensity to a geographic area using neighborhood segments buy in 71 categories • Smart Profiles — Analyze your customer file to reveal SM • Smart TargetsPlus * — Segment households by more than lifestyle and product interests you never would have 2,246 specific product and brand preferences in 76 categories, discovered intuitively including financial, automotive, telecommunications,

Base name and address: $25/M Demographic selects Price Source: Cooperatively developed by Experian and RUF Gender $2.50/M ® Strategic Solutions Geographic (census tract/block group, TM Minimum order: $250, extra charge for unlimited usage, county, CBSA, SCF, state, ZIP Code ) $2.50/M copies, tapes and freight Geographic income percentile $3.50/M Smart TargetsSM selects Price Homeowner/Renter $10.00/M Neighborhood clusters $10.00/M Index of Social Position for Small Areas Household clusters $20.00/M (ISPSA) $5.00/M Smart TargetsSM $20.00/M Length of residence $3.50/M ® Smart TargetsPlusSM $30.00/M Mail-order responder — MOR-Bank $10.00/M Demographic selects Price Married/Single $2.50/M 2000 Census data (Call for available variables) $2.00/M Number of persons $5.00/M Age Occupation Combined $7.00/M Detail $10.00/M Estimated $5.00/M Group $5.00/M Exact age $10.00/M Person type (elderly parent, young adult, other) $2.50/M Business owners $12.00/M Presence of children Predefined known/inferred ranges $12.00/M Dwelling type $2.50/M Children by age range $15.00/M* Education $10.00/M Children by age, month, day or year of birth $20.00/M* Estimated income $5.00/M Presence of child by gender $2.50/M Ethnicity Number of children $15.00/M Country of origin $10.00/M *Select charge for 0- to 3-year-old selection is $60.00/M. Detail $10.00/M Primary decision maker N/C Group $10.00/M Radius marketing Call for custom quote Language $10.00/M Summarized Credit Statistics $15.00/M Religion $10.00/M Telephone numbers $10.00/M State income deciles $3.50/M

For counts and orders, contact your Experian sales representative or dial 1 888 214 4391. Behavioral information | Page 23 © 2009 Experian Information Solutions, Inc. • All rights reserved SM Smart Targeting Tools (continued)

SM Own/Lease auto Smart Targets selects Rent vehicle Activities and interests Van/Truck/SUV Collector Financial Crafts and models Consumer debt Culture and nature Convenience banking Dog or cat owner Credit card Gambling/Lottery/Contest Investor Gardening/Cooking/Dancing Real estate Home computer Saver Lawn and garden Life-stage change Food and beverages Politics Beer Sporting events Dine out often Sports/Fitness Distilled spirits Workshop Nonalcoholic beverages Prescription drugs Travel Tobacco products Took trip or vacation Wine International Domestic Mail order Cruise Catalog buyer Theme park Mail- Internet- or phone-order buyer Buyer House and home Home furnishings Media Household Online Appliances/Durables Outside advertising Kitchen appliances Magazine and newspaper Long-distance calls Radio Made improvements Te l e v i s i on Insurance Products purchased Auto insurance Automobile tires Homeowners/Renters Books Insurance Business purchasing decisions Life insurance Grocery shopper Medical/Health insurance Men’s apparel Own VCR/camcorder Affiliations Records/Discs/Tapes Civic/Public activities Toys/Games Donors Women’s apparel Social/Fraternal/Civic Shoppers Automotive Department/Discount/ Domestic auto Clothing/Children’s store Foreign auto Home electronics store Luxury auto Home improvement store Motorcycle Office supply/Computer store

For counts and orders, contact your Experian sales representative or dial 1 888 214 4391. Behavioral information | Page 24 © 2009 Experian Information Solutions, Inc. • All rights reserved 0- to 12 month count approximately 20 million subscribers SM 0- to 24 month count b2bBase Prospect Plus Database approximately 38 million subscribers Active subscribers Business-to-business cooperative database approximately 26 million

Recent buying activity is a strong predictor of future purchase Combine these summarized recency, frequency and monetary behavior, and Experian’s b2bBaseSM Prospect Plus Database B2B variables, product category affinity data and demographics delivers recent buyers and transaction data like no other source. to target your best prospects. b2bBase Prospect Plus Database Formulated from information supplied by leading B2B mailers, is an opportunity to reach an untapped market ready for you’ll be able to identify consumer interests and purchases and your business. which prospects are most likely to respond to your offer. This pool of b2bBase Prospect Plus Database names includes Suggested applications: hard transaction related to known purchase behavior made • Automobile promotions • Fundraising requests available by leading businesses willing to share their information. • Catalog mailings • Insurance offers It is ideal for targetig affluent and highly responsive consumers. • Financial programs • Retail Other selects Price Dwelling Type $2.50/M 0- to 3-month buyers base price: $130/M 0- to 6-month buyers base price: $120/M Gender $2.50/M 0- to 12-month buyers base price: $110/M U.S. Business Database — Hotline type $50.00/M Total base price: $100/M U.S. Business Database — Year business Source: Business mail-order buyers started $10.00/M Minimum order: 5,000 names U.S. Business Database — Employee Business product category models size code $5.00/M The following product categories are available at no charge U.S. Business Database — Annual sales code $5.00/M Ad specialty U.S. Business Database — Executive title $15.00/M U.S. Business Database — Oxxford predictor $10.00/M Apparel Office supplies U.S. Business Database — Derogatory Business forms Paper supplies legal indicator $15.00/M Business gifts Promotional/Displays U.S. Business Database — Uniform Grounds Recognition and commercial code data Indicator $25.00/M Human resources identification U.S. Business Database — Recent Newsletters/Periodicals/ Safety high credit $25.00/M Publications Seminar/Tradeshow U.S. Business Database — Total combined Offie Equipment Shipping and Office Furniture warehouse tools tradeline $25.00/M U.S. Business Database — Hotline date $0/M U.S. Business Database — Executive count $0/M U.S. Business Database — Executive $0/M honorific

†May require additional processing time

For counts and orders, contact your Experian sales representative or dial 1 888 214 4391. Transaction information | Page 25 © 2009 Experian Information Solutions, Inc. • All rights reserved 0- to 12 month count approximately 20 million subscribers ® † 0- to 24 month count CircBase Prospect Plus Database approximately 38 million subscribers Active subscribers Publishers cooperative database approximately 26 million

There’s no greater predictor of our future actions than our past ability to target millions of prospects with known interests for your actions. Hard transaction information related to known purchase specific offer. behavior tells you about your customers’ interests and purchase Experian also can analyze your information from prior mailings (mail propensities and which prospects are most likely to respond to and response data) or build prospect profiles based on your current your offer. best customers to identify “look-alikes” on the CircBase Prospect Experian’s CircBase® Prospect Plus Database includes Plus Database. Find out about Prime Performance ModelingSM subscription activity from hundreds of leading magazines, making using CircBase data for qualified marketers on page 53–54. their active subscribers available for noncompetitive offers in Please call for more information if you are interested in becoming exchange for royalties. In addition to subscription information, a participant in the CircBase Prospect Plus Database. CircBase Prospect Plus Database also offers recency, frequency Suggested applications: and monetary (RFM) information plus readership interest information derived from actual catalog purchase behavior • Automobile promotions • Fundraising requests and magazine subscription activity. By combining subscription • Catalog mailings • Insurance offers information, RFM, readership interest and demographics, • Financial programs • Retail CircBase Prospect Plus Database gives you the unprecedented Product category models Outdoor Gifts Base price for 0- to 12- month buyers: $90/M* • Active outdoor • Gift cards and stationery Base price for 0- to 24- month buyers: $85/M* • Fishing • High-price gifts Base price for all active subscribers: $75/M* • Hunting • Low-price gifts *10/M discount for fundraisers Home décor • Mid-price gifts Source: Consumer publishers and newsletters • Furniture • Seasonal gifts Minimum order: 5,000 names • High/Mid/Low home Home improvement CircBase selects Décor • Automotive tools Automotive General editorial • Kitchen and tabletop • Electronics/Gadgets Business and financial Health/Fitness Health and beauty • Linen and bedding Computers Home furnishings • Cosmetics/Perfume • Too l s Crafts and hobbies Men • Vitamins/Health products • Woodworking tools Entertainment/Music Sports Jewelry and Accessories Fashion/Clothing Teens/Adolescents • Jewelry high-/low-price Fishing/Hunting Tr a v e l Other selects Price Food/Cooking Women BehaviorBank® propensities Varies by propensity Product category models Estimated age $5.00/M Product category models are not available for catalog mailings. Estimated income $5.00/M Apparel • Lingerie Ethnicity • Outdoor apparel Men’s Country of origin, detail, group, • Athletic apparel • Plus-size apparel language, religion $10.00/M • Casual apparel • Swim apparel Exact age $10.00/M • High-price apparel Hobbies and interests Occupation • Outdoor apparel • Collectibles Detail $10.00/M • Shoes • Gardening décor Group $5.00/M • Gardening supplies T-shirts/Logos Presence of children 0–18 $18.00/M • Hobbies and crafts Junior apparel Presence of children 0–3 and/or gender $60.00/M Older women’s apparel • Pets Presence of children 4–6, 7–9, 10–12, 13–18 Women’s Children’s merchandise and/or gender $15.00/M • Athletic apparel Continuity Gender $2.50/M • Business apparel Entertainment Geographic (SCF, state, ZIP CodeTM) $2.50/M ® • Casual apparel • Books Mosaic USA Household $15.00/M ® TM $10.00/M • High/Mid/Low apparel • Music Mosaic USA Zip + 4 • High/Low shoes • Videos Additional consumer response and lifestyle variables are available. †May require additional processing time

For counts and orders, contact your Experian sales representative or dial 1 888 214 4391. Transaction information | Page 26 © 2009 Experian Information Solutions, Inc. • All rights reserved 0- to 3 month buyers approximately 11 million ® 0- to 6 month buyers approximately 22 million Z-24 Prospect Plus Database 0- to 12 month buyers approximately 39 million Catalog cooperative database Total count approximately 83.7 million living units

Reach direct-mail buyers likely to buy again soon. Recent buying buyers’ overall catalog purchase history or RFM information activity is a strong predictor of future purchase behavior, and the related to specific product categories. ® Z-24 Prospect Plus Database delivers recent catalog buyers like Experian also can analyze your information from prior mailings no other source. (mail and response data) or build prospect profiles based on your Z-24 Prospect Plus Database includes hard transaction current best customers to identify “look-alikes” on the Z-24 information related to known purchase behavior made available by Prospect Plus Database. Find out about Prime Performance leading catalogers willing to share their catalog customers with ModelingSM using Z-24 data for qualified marketers. See page 52–53. other marketers for noncompetitive offers. It is ideal for targeting Please call for more information if you are interested in becoming affluent and highly responsive consumers. They are convenience- a participant in the Z-24® Catalog Database. oriented, with the majority preferring to make their catalog purchases by telephone or Internet using a credit card. Suggested applications: Combine product category information; recency, frequency and • Financial programs • Publications monetary (RFM) criteria; and demographics to target your best prospects. Select prospects using RFM information based on • Fundraising • Retail • Insurance offers • Telecommunications

Base price 0- to 3- month buyers: $90/M* Product category selections: Base price 0- to 6- month buyers: $85/M* Home décor Home improvement Base price 0- to 12- month buyers: $75/M* • Furniture • Automotive tools *$10/M discount for fundraisers • High/Mid/Low • Electronics/Gadgets home décor Source: Mail-order buyers, no sweepstakes • Linen and bedding • Kitchen and tabletop • Too l s Product category selections: Health and beauty • Woodworking tools We build product category models using actual purchase information, enabling you to market to the right consumers • Cosmetics/Perfume Jewelry and Accessories based on their behaviors and preferences. Select product • Vitamins/Health products • Jewelry high-/low-price categories by recency and monetary variables to pinpoint the Outdoor most active consumers. • Active outdoor Apparel Hobbies and interests • Fishing Men’s • Collectibles • Hunting • Athletic apparel • Gardening décor Other selects Price • Casual apparel • Gardening supplies Dwelling type $2.50/M • High-price apparel • Hobbies and crafts Estimated income $5.00/M • Outdoor apparel • Pets Gender $2.50/M • Shoes Children’s apparel Homeowner $10.00/M T-shirts/Logos Children’s merchandise Length of residence $3.50/M Junior apparel Continuity Married/Single $2.50/M Older women’s apparel Entertainment Women’s • Books Number of adults $5.00/M • Athletic apparel • Music Presence of children 0–18 $15.00/M • Business apparel • Videos Presence of children 0–3 and/or gender $60.00/M • Casual apparel Gifts Presence of children 4–6, 7–9, 10–12, 13–18 • High/Mid/Low apparel • Gift cards and stationery and/or gender $15.00/M • High/Low shoes • High-price gifts Number of children $10.00/M • Lingerie • Low-price gifts Probable homeowner $10.00/M • Outdoor apparel • Midprice gifts Probable renter $10.00/M • Plus-size apparel • Seasonal gifts Renter $10.00/M • Swim apparel

For counts and orders, contact your Experian sales representative or dial 1 888 214 4391. Transaction information | Page 27 © 2009 Experian Information Solutions, Inc. • All rights reserved ® ✦ Total count MOR-Bank Mail Order Responders approximately 40 million living units Tap into the mail-order renewal bank ✦ Powered by INSOURCE data

No single factor can improve the results of a direct-mail campaign like an audience of proven mail responders. The individual with a history of mail-order buying is twice as likely to respond to a promotion as someone who has never purchased by mail. Experian’s MOR-Bank® database, the mail-order renewal bank, Suggested applications: includes data from diverse direct marketers willing to share • Catalog offers their active and nonactive customer information. Prospects in • Do-it-yourself opportunities the MOR-Bank database are active mail-order buyers or have • Franchise and employment opportunities a mail-order buying history. These consumers have purchased merchandise, magazines or services by mail or have responded • Fundraising campaigns with contributions to charitable and nonprofit appeals. • News and financial products and services Call for more information if you are interested in becoming a • Photography offers participant in the MOR-Bank database. • Publication subscriptions

Base name and address: $25/M Demographic selects Price Source: Mail-order buyers Exact age $10.00/M Minimum order: $250, extra charge for unlimited usage, Business owners $12.00/M copies, tapes and freight Dwelling type $2.50/M

Mail-order buyer selects Price Education $10.00/M Estimated income $5.00/M Per select $10.00/M Ethnicity Merchandise buyers Publications Country of origin $10.00/M • Books • Culinary interest Detail $10.00/M • Collectibles and • Gardening and farming Group $10.00/M specialty foods • Health and fitness Language $10.00/M • Crafts and hobbies • Religious • Female orientation Contributors Religion $10.00/M • Gardening and farming • General Gender $2.50/M • Gifts and gadgets • Health and institutional Geographic (census tract/block group, • Political TM • Male orientation county, CBSA, SCF, state, ZIP Code ) $2.50/M • Religious • Upscale merchandise Geographic income percentile $3.50/M Other Magazines Home businesses $12.00/M • Do-it-yourselfers • Family and Homeowner/Renter $10.00/M general interest • Miscellaneous mail Index of Social Position for Small Areas • Female-oriented responders † (ISPSA) $5.00/M magazine • News and financial † Length of residence $3.50/M • Male- and sports- • Odds and ends ® oriented magazines • Opportunity seekers Mail-order responder — MOR-Bank $10.00/M and contest entrants Married/Single $2.50/M • Photography Number of persons $5.00/M Demographic selects Price Occupation All demographic select charges apply in addition Detail $10.00/M to the base price. Group $5.00/M 2000 Census data (Call for available variables) $2.00/M Person type (elderly parent, young adult, other) $2.50/M Age Presence of children Combined $7.00/M (predefined known/inferred ranges) $12.00/M Estimated $5.00/M

†May require additional processing time

For counts and orders, contact your Experian sales representative or dial 1 888 214 4391. Transaction information | Page 28 © 2009 Experian Information Solutions, Inc. • All rights reserved ® MOR-Bank Mail Order Responders (continued)

Children by age range $15.00/M* Demographic selects Price Children by age, month, day or year of birth $20.00/M* Presence of child by gender $2.50/M Number of children $15.00/M *Select charge for 0- to 3-year-old selection is $60.00/M. Primary decision maker N/C Radius marketing Call for custom quote Summarized Credit Statistics $15.00/M Telephone numbers $10.00/M State income deciles $3.50/M Household segmentation selects Price Mosaic® USA Household $15.00/M PRIZM Household $20.00/M Neighborhood selects Price Mosaic® USA Zip + 4 $10.00/M PRIZM Zip + 4TM* $20.00/M *Licensing stipulations may apply.

Tr u e Touc h SM contact strategy selects Price Impacts $45.00/M Touch-points $20.00/M Channel preference $10.00/M Contact timing $10.00/M

For counts and orders, contact your Experian sales representative or dial 1 888 214 4391. Transaction information | Page 29 © 2009 Experian Information Solutions, Inc. • All rights reserved SM✦ 30-day hotline count New Homeowners Database approximately 200,000 living units Target the most recent new homeowners in your market ✦ Powered by INSOURCE data

A rich source of new prospects, the New Homeowners Compiled from public records, including warranty and security DatabaseSM enables you to target offers to millions of Americans deeds, our New Homeowners Database gives you the most each year who are new to their neighborhood, have special needs recent and accurate homeowner information available today. and are ready to establish loyal relationships. With approximately 20 million records — about 200,000 added With above-average incomes and specific purchasing needs, each month — new homeowners are available on a monthly basis, new homeowners are highly receptive to direct mail and with many areas available as a weekly hotline. telephone promotions. What do they buy? Everything from lawn and landscaping services to home improvement products and home furnishings. In fact, new homeowners spend more on home-related products Suggested applications: and services within six months of moving than established • Catalogers • Lawn and home services residents spend in two years. • Financial institutions • Publications • Financial services • Retail Base name and address: $25/M Presence of lender name $15.00/M New Homeowners Database: $35/M Private-party lender $10.00/M Total base: $60/M Purchase date $5.00/M Source: Public sources, including county deed records Purchase price $10.00/M Minimum order: $250, extra charge for unlimited usage, Rate type (fixed, variable) $5.00/M copies, tapes and freight Sale type (new, resale) $10.00/M Hotline names Price Seller carry-backs $15.00/M Monthly $10.00/M Telephone $10.00/M Weekly $10.00/M Geographic selects Price New homeowner selects Price County $2.50/M Down payment amount/percentage $10.00/M SCF $2.50/M Dwelling unit type $2.50/M State $2.50/M TM Mortgage amount $10.00/M ZIP Code $2.50/M Mortgage type (conventional, FHA, VA) $10.00/M

For counts and orders, contact your Experian sales representative or dial 1 888 214 4391. Life event information — hot lines | Page 30 © 2009 Experian Information Solutions, Inc. • All rights reserved 30-day hotline count approximately 900,000 living units SM✦ 12-month New Movers Database approximately 10 million living units Find the best new prospects in your market ✦ Powered by INSOURCE data

New movers are eager to establish relationships with a wide your prospect universe further with demographic selects like age, range of local businesses. Reach out to this diverse, yet highly estimated income and presence of children to target the right responsive, market with our New Movers Database.SM Our New households for your offer. Movers Database is available each week, providing a fresh source of recently reported new movers. New movers are excellent prospects for household furnishings Suggested applications: and appliances, home improvement offers, phone service, • Catalogers garden and workshop tools, insurance, local retail stores, banks, • Home improvement, furnishings credit card organizations, catalogers, fundraising associations • Lawn tools and services and restaurants. Target new movers by distance of move, whether the move was • Newspaper and magazine offers local or out of state, or type of dwelling moved from and to. Refine • Professional services • Retail, restaurant promotions

Base name and address: $25/M Demographic selects Price New Movers Database: $30/M Age Total base: $55/M Combined $7.00/M Source: Consumer data and public deed records Estimated $5.00/M Minimum order: $250, extra charge for unlimited usage, Exact age $2.50/M copies, tapes and freight Dwelling type $2.50/M Hotline names Price Estimated income $5.00/M Monthly $10.00/M Gender $2.50/M Weekly $20.00/M Geographic (census tract/block group, TM New Movers selects Price county, CBSA, SCF, state, ZIP Code ) $2.50/M SM Distance of move (0–50, 51–150 or 151+ miles) $10.00/M GreenAware $35.00/M Dwelling (moved from/to) $5.00/M Married/Single $2.50/M SFDU/SFDU Presence of children MFDU/SFDU (predefined known/inferred ranges) $12.00/M SFDU/MFDU Number of children $15.00/M MFDU/MFDU Radius marketing Call for custom quote Same/Different geographic location $5.00/M State income deciles $3.50/M State of previous residence $10.00/M Telephone number $10.00/M Demographic selects Price All demographic select charges apply in addition to the base price. 2000 Census data (Call for available variables) $2.00/M

For counts and orders, contact your Experian sales representative or dial 1 888 214 4391. Life event information — hotlines | Page 31 © 2009 Experian Information Solutions, Inc. • All rights reserved Total count SM✦ approximately 3.2 million expectant New Parents Database or new parents annually Reach expectant parents and families with newborns ✦ Powered by INSOURCE data

The birth of a child, particularly the first child, is a major life-stage • Most first-birth families are also two-career families — working event. It’s an event that triggers a wave of consumer purchases moms and dads with large, disposable incomes and no brand ranging from diapers, clothing, food and insurance to homes, loyalties where child-care products are concerned furnishings, cars, appliances and more. Experian’s New Parents Database defines the market at either the As a market segment, these families are prime candidates for expectant stage or after delivery. Prenatal records include households not only a full range of baby products, but also daycare, home with mothers in the third or later month of pregnancy. Postnatal entertainment, photography, recreation and catalog offers — records include families with children from 0 to 36 months old. virtually any product or service that promises the family a Weekly hotline available better way of life. Weekly updates ensure that your direct-marketing effort is No other life cycle list offers the accuracy, cost-efficiency or a success. selections of our New Parents DatabaseSM — including the option Prior to receiving list orders, mailers must submit a sample of defining markets at either the expectant stage or after delivery. marketing piece to Experian for approval. Compiled from more than 50 principal sources and updated at the Your offer should be easy-to-read and understand. The street rate of about 60,000 new names weekly, Experian’s New Parents address and/or phone number of the marketer should be present in Database can turn today’s baby boomlet into a veritable sales all offers. When you are targeting using sensitive information such boom for your business. as presence of children, we recommend using language that does not Consider this: reveal specific selection criteria or imply individual knowledge of the • Almost one out of every two births today is a first birth, creating recipient. Your account executive and sales support team can provide enormous marketing opportunities additional guidance on appropriate language for your particular offer.

Base name and address: $25/M Demographic selects Price New Parents Database (postnatal): $60/M Age Combined $7.00/M Total base: $85/M Estimated $5.00/M Base name and address: $25/M Exact Age $10.00/M New Parents Database (prenatal): $75/M Married/Single $2.50/M Total base: $100/M Education $10.00/M Source: Public and proprietary records Occupation $10.00/M Minimum order: $250, extra charge for unlimited usage, Ethnic InsightSM (detail, group, religion, language) $10.00/M copies, tapes and freight Presence of children Hotline names Price Predefined known/inferred ranges $12.00/M Monthly $15.00/M Mail-order responder — MOR-Bank® $10.00/M Weekly $15.00/M GreenAwareSM $35.00/M New Parents selects Price Dwelling type $2.50/M Age in months $20.00/M Homeowner/Renter $10.00/M Children’s month/year of birth $20.00/M In the Market ModelSM First birth/Sibling birth $10.00/M In the market for a vehicle $25.00/M Estimated income $5.00/M New Vehicle propensity Model (optional) $5.00/M Gender of child $2.50/M Used Vehicle propensity Model (optional) $5.00/M Median income $2.50/M Household segmentation selects Price Number of months until expected birth $20.00/M Mosaic® USA Household $15.00/M Percent owner occupied $2.50/M PRIZM Household $20.00/M Telephone number $10.00/M Neighborhood selects Price Geographic selects Price Mosaic® USA Zip + 4 $10.00/M (Census tract/block group, county, CBSA, Tr u e Touc h SM contact strategy selects Price TM SCF, State, Zip Code ) $2.50/M Impacts $45.00/M Touch-points $20.00/M Channel preference $10.00/M Contact timing $10.00/M

For counts and orders, contact your Experian sales representative or dial 1 888 214 4391. Life event information — hotlines | Page 32 © 2009 Experian Information Solutions, Inc. • All rights reserved Total count approximately 20 million living units ✦ 30-day hotline count Equity Spenders Database approximately 400,000 living units Locate homeowners who are ready to spend ✦ Powered by INSOURCE data

Identify homeowners who have increased their disposable income Composed of more than 20 million households and with monthly and are ready to spend. Each month, homeowners are granted tax- updates of more than 400,000 households, Experian’s Equity deductible home-equity loans, home-equity lines of credit, “cash Spenders file is a valuable resource for today’s successful out” refinances or second mortgages. For these consumers, that marketer. These consumers are often a highly desirable audience means taking possession of a lump-sum check between the value for direct-marketing offers because they: of $10,000 and $150,000, up to 50 percent of which is spent within • Have recently received large amounts of ready cash six months. • Often invest in home improvements that require additional Equity spenders are mature, financially sophisticated consumers. purchases of items such as carpeting, draperies or furniture They use this money not only to consolidate debt, pay off first • Are often in the market for vacations or luxury items, such as mortgages or finance businesses, but also to acquire products boats or recreational vehicles that will enhance their style of living. Their purchases often include home improvements, new furniture and appliances, • Often consolidate debt, which may free up their disposable additional real estate, new cars, recreational vehicles, higher income for additional spending education, vacations and luxury items, as well as insurance and investment opportunities.

Base name and address: $25/M Geographic selects Price Equity Spenders Database: $35/M County $2.50/M Total base: $60/M SCF $2.50/M Source: Public sources, including county deed records State $2.50/M TM Minimum order: $250, extra charge for unlimited usage, ZIP Code $2.50/M copies, tapes and freight Hotline names Price Monthly $10.00/M Equity Spenders selects Price Dwelling unit type $2.50/M Loan amount $10.00/M Loan date $5.00/M Mortgage type (conventional, FHA, VA) $10.00/M Rate type (fixed, variable) $5.00/M Telephone number $10.00/M

For counts and orders, contact your Experian sales representative or dial 1 888 214 4391. Property and mortgage information | Page 33 © 2009 Experian Information Solutions, Inc. • All rights reserved ✦ Total count Property Database approximately 57 million living units Reach all known homeowners in your market ✦ Powered by INSOURCE data

To reach your prospects with the right offer at the right time, Homeowners also are ideal prospects for additional real estate, you need information that provides an accurate picture of a mortgage refinancing, home-equity loans and other high-level consumer’s homeownership status. This information is not easy banking and investment products, as well as for luxury items and to acquire in a constantly changing marketplace. The answer is high-ticket purchases. The suite of mortgage amount, current Experian’s Property Database. home value and available home-equity data elements are Distinctly different from the New Homeowners Database,SM important indicators of the current financial and homeownership Experian’s Property Database enables you to reach all known status of potential customers. homeowners in a given area, including those who are Compiled entirely from public records, this file lets you select from well-established in their neighborhoods and those with strong a universe of more than 57 million homeowners. Updated with equity positions. our New Homeowners data each month, the Property Database Homeowners hold great potential for marketers. They have enjoys an unprecedented level of freshness and accuracy. above-average incomes, greater buying needs and higher buying Suggested applications: power than renters. They are excellent potential customers for • Financial services home improvement products and services. • Home improvement stores

Base name and address: $25/M Demographic selects Price Property Database: $10/M Geographic income percentile $3.50/M Total base: $35/M Home businesses $12.00/M Source: County deeds and tax assessor records Homeowner/Renter $10.00/M Minimum order: $250, extra charge for unlimited usage, Index of Social Position for Small Areas $5.00/M copies, tapes and freight (ISPSA) Length of residence $3.50/M Property/Other selects Price Mail-order responder — MOR-Bank® $10.00/M Dwelling unit type $2.50/M Married/Single $2.50/M Estimated income $5.00/M Number of persons $5.00/M Property characteristics Occupation (per characteristic: square footage, year built, heat/air, floor/wall type, land use and many more) $5.00/M Detail $10.00/M Swimming pools $10.00/M Group $5.00/M Demographic selects Price Person type (elderly parent, young adult, other) $2.50/M 2000 Census data (Call for available variables) $2.00/M Presence of children (predefined known/inferred ranges) $12.00/M Age Children by age range $15.00/M* Combined $7.00/M Children by age, month, day or year of birth $20.00/M* Estimated $5.00/M Presence of child by gender $2.50/M Exact age $10.00/M Number of children $15.00/M Business owners $12.00/M *Select charge for 0- to 3-year-old selection is $60.00/M. Dwelling type $2.50/M Primary decision maker N/C Education $10.00/M Radius marketing Call for custom quote Estimated income $5.00/M Summarized Credit Statistics $15.00/M Ethnicity Telephone numbers $10.00/M Detail, group, religion, language, country of origin $10.00/M State income deciles $3.50/M Gender $2.50/M Tr u e Touc h SM contact strategy selects Price Geographic (census tract/block group, county, TM Impacts $45.00/M CBSA, SCF, state, ZIP Code ) $2.50/M Touch-points $20.00/M Channel preference $10.00/M Contact timing $10.00/M

For counts and orders, contact your Experian sales representative or dial 1 888 214 4391. Property and mortgage information | Page 34 © 2009 Experian Information Solutions, Inc. • All rights reserved ✦ Total count Mortgage Database approximately 20 million living units Send offers to homeowners most likely to respond ✦ Powered by INSOURCE data

Our Mortgage Database offers financial marketers a better way looking for refinance or second-mortgage prospects — the ability to target homeowners likely to be interested in refinancing to capitalize on fluctuations in interest rates. Our Mortgage opportunities, second mortgages or home-equity mortgages. It Database provides the information needed to make timely and gives you access to essentials relating to home purchases and highly targeted offers to selected homeowners. mortgage transactions. Use the Mortgage Database to select elements such as mortgage amount, purchase price, new/resale loan type and purchase date. Our Mortgage Database is updated Suggested applications: monthly to provide the most recent, accurate and comprehensive • Banks mortgage data on the market. Experian’s Mortgage Database gives banks, savings and loans, • Credit unions credit unions, mortgage originators — any organization that is • Mortgage brokers • Savings and loan associations

Base name and address: $25/M Geographic selects Price Mortgage Database: $35/M County $2.50/M Total base: $60/M SCF $2.50/M Source: Public records State $2.50/M TM Minimum order: $250, extra charge for unlimited usage, ZIP Code $2.50/M copies, tapes and freight Investment selects Price Mortgage selects Price Investment refinance amount code $5.00/M Condo indicator $4.00/M Investment type $10.00/M Down payment amount/percentage $10.00/M Investment purchase amount code $10.00/M Dwelling unit type $2.50/M Investment mortgage amount code $10.00/M Estimated available equity $10.00/M Investment mortgage rate type $10.00/M Estimated current home value $10.00/M Investment lender name $15.00/M Estimated current loan-to-value ratio $10.00/M Investment mortgage term $5.00/M Estimated current monthly mortgage payment $10.00/M Investment loan type $10.00/M Estimated current mortgage amount $10.00/M Investment purchase amount $10.00/M Mortgage amount $10.00/M Investment purchase type $10.00/M Mortgage type (conventional, FHA, VA) $10.00/M Investment mortgage amount $10.00/M Presence of lender name Investment equity lender name $15.00/M (mortgage, equity, refinance) $15.00/M Investment equity rate type $5.00/M Prevailing interest rate $10.00/M Investment equity term $5.00/M Private-party lender $10.00/M Investment equity loan type $5.00/M Purchase date/X-date $5.00/M Investment refinance deed date $10.00/M Purchase price $10.00/M Investment refinance amount $10.00/M Rate type (fixed, variable) $5.00/M Investment refinance lender name $15.00/M Sale type (new, resale) $10.00/M Investment refinance rate type $5.00/M Seller carry-backs $15.00/M Investment refinance term $5.00/M State income deciles $3.50/M Investment refinance loan type $5.00/M Telephone $10.00/M

For counts and orders, contact your Experian sales representative or dial 1 888 214 4391. Property and mortgage information | Page 35 © 2009 Experian Information Solutions, Inc. • All rights reserved ® ✦ Total count Mosaic USA approximately 95 million living units Consumer lifestyle segmentation ✦ Powered by INSOURCE data

Mosaic® USA reflects the most dynamic data reconstruction to our types segment even further by refining the Mosaic groups into easy- consumer lifestyle segmentation system. Based on INSOURCESM to-understand representative clusters. For example, the Mosaic household-level data and Experian’s wealth of data assets, group American Diversity comprises six Mosaic types that include Mosaic USA reflects the many dimensions of America’s households Ethnic Urban Mix, Urban Blues, Professional Urbanites, Suburban and neighborhoods, giving you greater insight and precision into your Advantage, American Great Outdoors and Mature America. customers, prospects and markets. Updated monthly, Mosaic is built Mosaic® USA is linked to a global segmentation network, at the household level, providing the accuracy you need to construct providing the ability to extend your consumer targeting for your customer targeting and acquisition strategies. international applications. Mosaic GlobalSM is based on the Available at both the household and neighborhood level, Mosaic same premise of shared consumer patterns and classified into classifies American consumers into 12 groups and 60 distinct 10 distinct groups that are consistent across country borders. consumer types. The 12 Mosaic groups divide U.S. households into broader consumer markets using similar characteristics. Mosaic Mosaic household is updated monthly. Mosaic (neighborhood level) is updated at least once a year. Base name and address: $25/M Demographic selects Price Source: INSOURCE, Simmons Market Research Bureau Education $10.00/M and U.S. Census Estimated income $5.00/M Minimum order: $250, extra charge for unlimited usage, Ethnicity copies, tapes and freight Detail, group, religion, language, country of origin $10.00/M Mosaic USA selects Price Gender $2.50/M Mosaic USA household $15.00/M Geographic (census tract/block group, $2.50/M TM Mosaic USA ZIP + 4 $10.00/M county, CBSA, SCF, state, ZIP CodeTM) Mosaic USA groups Geographic income percentile $3.50/M • Affluent Suburbia • Rural Villages and Farms Home businesses $12.00/M • American Diversity • Small-town Contentment Homeowner/Renter $10.00/M • Aspiring Contemporaries • Struggling Societies Index of Social Position for Small Areas $5.00/M • Blue-collar Backbone • Upscale America (ISPSA) • Metro Fringes • Urban Essence Length of residence $3.50/M • Remote America • Varying Lifestyles Mail-order responder — MOR-Bank® $10.00/M Mosaic USA group (example) Married/Single $2.50/M American Diversity — As the name implies, this group is Number of persons $5.00/M an illustration of the contrasts in mid-America’s population. Varied in marital status, ethnicity and age ranges, they Occupation represent approximately 10 percent of American households Detail $10.00/M residing mainly within low-density urban areas. Career Group $5.00/M choices in areas such as management, manufacturing, retail and health services provide them the means for their Person type (elderly parent, young adult, other) $2.50/M moderate to ample lifestyles. Presence of children Demographic selects Price (Predefined known/inferred ranges) $12.00/M 2000 Census data (Call for available variables) $2.00/M Children by age range $15.00/M* Age Children by age, month, day or year of birth $20.00/M* Combined $7.00/M Presence of child by gender $2.50/M Estimated $5.00/M Number of children $15.00/M Exact age $10.00/M *Select charge for 0- to 3-year-old selection is $60.00/M Business owners $12.00/M Primary decision maker N/C Dwelling type $2.50/M Radius marketing Call for custom quote Summarized Credit Statistics $15.00/M Telephone numbers $10.00/M State income deciles $3.50/M

For counts and orders, contact your Experian sales representative or dial 1 888 214 4391. Segmentation systems | Page 36 © 2009 Experian Information Solutions, Inc. • All rights reserved ® ✦ Total count P$YCLE Financial Markets approximately 95 million living units The new evolution of financial segmentation ✦ Powered by INSOURCE data

P$YCLE® Financial Markets is a proven household-level lifestyle because it is a time-tested proven system that consistently results segmentation system that assists marketers in accurately in program lift. It takes the performance marketers expect from predicting consumer financial behavior. It classifies consumers in Claritas, Inc. segmentation to new levels of efficiency. terms of the types of financial services and the balance amounts Income Producing Assets (IPA) Model those households are likely to have. Income Producing Assets (IPA) Model is one of the models used P$YCLE Finacial Markets evaluates consumers using to derive P$YCLE Finacial Markets codes. The IPA Model predicts demographic factors that have the greatest effect on their real worth or asset value of the household and is designed to financial behavior. It was developed by using Experian’s extensive provide a more powerful way to measure affluent segments. The demographic data and Claritas, Inc.’s innovative modeling model takes into consideration that as Americans get wealthier, techniques. The result is the assigning of consumers to one of 58 their asset holdings change. The model estimates affluence at the segments within 13 life-stage groups, each with distinct usage household level within ranges. patterns for financial products and services. Top financial institutions have used P$CYLE in the decision- making process for marketing initiatives such as customer Suggested applications: acquisition, retention and cross-sell programs. They have done so • Market analysis and segmentation • Profiling and targeting customers

Base name and number: $25/M P$YCLE (example) Source: Cooperatively developed by Experian Power Couples — The most affluent Baby-boom segment, and Claritas Inc. Power Couples seems to have it made: six-figure incomes, designer-decorated houses and high balances in their Minimum order: $250, extra charge for unlimited usage, income-producing assets. As investors, these mostly 45- to copies, tapes and freight 54-year-old couples boast retirement accounts containing a P$YCLE selects Price well-diversified mix of options, stocks and mutual funds. P$YCLE Finacial Markets $25.00/M Typically college-educated and holding management jobs, • Wealth market • Mass market they also tend to be cultured consumers who travel the world, subscribe to publications like Forbes and Architectural • Upscale retired • Midscale retired Digest, and shop at swanky stores like Lord & Taylor and • Upper affluent • Lower market Nordstrom. When it comes to managing their money, • Lower affluent • Downscale retired however, they put their faith in the pros, exhibiting high rates P$YCLE Income Producing Assets $15.00/M for using asset managers, estate planners and full-service • Less than $25,000 • $250,000–$499,999 brokers. Internet-savvy, they track how well their investments are doing online. • $25,000–$49,999 • $500,000–$749-999 Golden Agers — One of the oldest financial segments, • $50,000–$74,999 • $750,000–$999,999 Golden Agers is a collection of over-65-year-olds who’ve • $75,000–$99,999 • $1,000,000–$1,999,999 amassed income-producing assets at the second-highest level in the nation. These senior singles and couples, • $100,000–$249,999 • $2,000,000 or more typically living in large suburban homes, tend to be fiscally conservative, They rank at the top for having corporate/ municipal bonds, government securities, fixed-rate annuities and savings accounts. In addition, they’re more than twice as likely as average Americans to own multiple annuities and long-term care insurance. Enjoying their cushy retirements, they fill their days with golf (both playing and watching), the arts, and public TV and radio. Like many affluent seniors, they leave their investment decisions to brokers at full- service brokerage firms.

For counts and orders, contact your Experian sales representative or dial 1 888 214 4391. Segmentation systems | Page 37 © 2009 Experian Information Solutions, Inc. • All rights reserved ® P$YCLE Financial Markets (continued)

Demographic selects Price Demographic selects Price All demographic select charges apply in Length of residence $3.50/M addition to the base price. Mail-order responder — MOR-Bank® $10.00/M 2000 Census data (Call for available variables) $2.00/M Married/Single $2.50/M Age Number of persons $5.00/M Combined $7.00/M Occupation Estimated $5.00/M Detail $10.00/M Exact age $10.00/M Group $5.00/M Business owners $12.00/M Person type (elderly parent, young adult, other) $2.50/M Dwelling type $2.50/M Presence of children Education $10.00/M (predefined known/inferred ranges) $12.00/M Estimated income $5.00/M Children by age, month, day or year of birth $20.00/M* Ethnicity Children by age range $15.00/M* Country of origin $10.00/M Number of children $15.00/M Detail $10.00/M Presence of child by gender $2.50/M Group $10.00/M *Additional charge for 0- to 3-year-old selection $60.00/M Language $10.00/M Primary decision maker N/C R e l i g i o n $10.00/M Radius marketing Call for custom quote Gender $2.50/M Summarized Credit Statistics $15.00/M Geographic (census tract/block group, $2.50/M Telephone numbers $10.00/M county, CBSA, SCF, state, ZIP CodeTM) State income deciles $3.50/M Geographic income percentile $3.50/M Some combinations of selects are not available. Please call for details. Home businesses $12.00/M Homeowner/Renter $10.00/M Index of Social Position for Small Areas $5.00/M (ISPSA)

For counts and orders, contact your Experian sales representative or dial 1 888 214 4391. Segmentation systems | Page 38 © 2009 Experian Information Solutions, Inc. • All rights reserved SM✦ Total count Tr u e Tou c h approximately 95 million living units Picture a smarter contact strategy ✦ Powered by INSOURCE data

TrueTouchSM from Experian provides a revolutionary new modeling TrueTouch impact analysis report formula for improving your contact strategies. TrueTouch is a The TrueTouch impact analysis report tells you how to get multidimensional contact system that not only identifies your the best results from Experian’s TrueTouch contact system best customers and prospects, but also tells you what type of for your prospecting. messages and offers motivate their purchases, the communication The report delivers a complete, multidimensional view — including channels they prefer and the times that they can be reached. By audience, message, channel and timing preferences — of your incorporating the powerful dimensions of audience, message, current customer base. To develop the report, we enhance your channel and timing into our product, we provide solid marketing customer file with Experian’s information and identify your core, recommendations that you can readily transform into action — niche and growth customer groups. The results of your TrueTouch and sales. impact Analysis Report tell you: Whether you’re an experienced multichannel marketer, you’re • Core, niche and growth customer groups based expanding into new channels or you want to improve your customer on market penetration and market potential relationships within a single channel, TrueTouch provides the answers you need for what’s next. We deliver TrueTouch as a • Communication channel preferences for core, complete marketing solution or in a modular fashion. niche and growth groups Depending on the size and scope of your customer database and • Important communication themes and purchase motivators the mix of your marketing channels and offers, you can benefit for core, niche and growth groups from our complete contact system or components that solve your • Optimal time of day/time of week to reach core, niche and particular marketing challenges. growth groups SM Experian’s TrueTouch contact system includes these components • Prospect counts on our INSOURCE consumer marketing to help you understand and best communicate with your customers database that match core, niche and growth groups and that and prospects: are available for customer acquisition campaigns • Impacts — 25 distinct consumer markets • Touch-points — 11 dominant communication themes • Channel preference recommendations — direct mail, telephone, email, newspaper, magazine, television, radio or Internet • Contact timing recommendations — morning, afternoon, evening and evening/weekend

TrueTouch improves the relevance of messages and the effectiveness of contact strategies in these industries: • Brokers • Financial services • Retail • Catalogs • Media and publishing • Telecommunications • Consumer products • Nonprofits

Impact Analysis Report Get the best results from Experian’s TrueTouch contact system. Use your TrueTouch Impact Analysis Report to select the right consumer groups, message themes, channels and times for your marketing communications.

Impacts selects Target 25 unique consumer markets. TrueTouch Impacts classify consumer audiences based on attitudinal research, demographics, socioeconomic data, lifestyle and behavioral characteristics. • Tr u e Authentics • True Conservatives • True Independents • True Patriots • True Seekers • True Blues • True Constants • True Mavericks • True Pioneers • True Sensibles • True Centrics • True Contempos • True Neutrals • True Rationals • Tr u e Thrifts • True Champions • True Dignitaries • True Organics • True Safeguards • Tr u e Today • True Classics • True Hipsters • True Pacesetters • True Savers • Tr u e Variety

For counts and orders, contact your Experian sales representative or dial 1 888 214 4391. Segmentation systems | Page 39 © 2009 Experian Information Solutions, Inc. • All rights reserved SM Tr u e Tou c h (continued)

Touch-point selects Motivate high response when you send prospects messages and offers that complement their values and concerns. Experian’s TrueTouch contact system identifies 11 touch-points or dominant communication themes that are likely to improve the relevancy of your message and trigger response. • “Work hard, play hard” — Reward and compliment for being the first to take advantage of new products and services • “Look at me now” — Communicate the strength and quality of your brand • “A penny saved, a penny earned” — Benefit the family because it is the prime concern and focus • “Stop and smell the roses” — Appeal to altruism, activism and appreciation for a down-to-earth approach • “Buy American” — Focus on pride, heritage and stability of your product or service • “It’s all in the name” — Use celebrity endorsements and testimonials to emphasize image and style • “Never show up empty-handed” — Be sure to answer the question “What’s in it for me?” • “Go with the flow” — Explain how your product or service already has been tried, tested and proven a winner • “On the road again” — Demonstrate a fair value using a straightforward, logical approach • “No time like the present” — Make it easy for recipients to reply, apply or finance • “Show me the money” — Prove you’re offering the absolute best deal

Channel preference selects Evaluate and identify your customers’ preferred communication channels. Maximize your marketing dollars by using the channels your audience is most receptive to and capture their attention. Direct-marketing channels: • Direct mail • Telemarketing • Email Media advertising channels: • Newspaper • Magazines • Radio • Television • Internet

Contact timing selects TrueTouch targeting identifies the best time of day to reach your audience. Send communications when consumers are most likely to receive them and be receptive: • Morning — before noon (Monday–Friday) • Afternoon — noon to before 5 p.m. (Monday–Friday) • Evening — 5 p.m. or later (Monday–Friday) • Evening and weekend — 5 p.m. or later (Monday–Friday) or on the weekend (Saturday–Sunday)

For counts and orders, contact your Experian sales representative or dial 1 888 214 4391. Segmentation systems | Page 40 © 2009 Experian Information Solutions, Inc. • All rights reserved SM Tr u e Tou c h (continued)

Base name and address: $25/M Demographic selects Price Source: Public records Person type (elderly parent, young adult, other) $2.50/M Minimum order: $250 Presence of children TrueTouch contact strategy selects Price (predefined known/inferred age ranges) $12.00/M Impacts $45.00/M Children by age, month, day or year of birth $20.00/M* Touch-points $20.00/M Presence of child by gender $2.50/M Channel preference $10.00/M Number of children $15.00/M Contact timing $10.00/M *Select charge for 0- to 3-year-old selection is $60.00/M Demographic selects Primary decision maker N/C All select charges apply in addition to the base price. Radius marketing Call for custom quote Age State income deciles $3.50/M Combined $7.00/M Summarized Credit Statistics $15.00/M Exact $10.00/M Telephone numbers $10.00/M Estimated $5.00/M 2000 Census data (Call for available variables) $2.00/M Business owners $12.00/M Dwelling type $2.50/M Education $10.00/M Elderly parents living with their children $2.50/M Estimated income $5.00/M Ethnicity Detail $10.00/M Country of origin $10.00/M Group $10.00/M Religion $10.00/M Language $10.00/M Gender $10.00/M Geographic income percentile $3.50/M Geographic (census tract/block group, county, CBSA, SCF, state, ZIP CodeTM) $2.50/M Home businesses $12.00/M Homeowner/Renter $10.00/M Index of Social Position for $5.00/M Small Areas (ISPSA) Length of residence $3.50/M Mail-order responder — MOR-Bank® $10.00/M Married/Single $2.50/M Number of persons $5.00/M

Occupation Detail $10.00/M Group $5.00/M

For counts and orders, contact your Experian sales representative or dial 1 888 214 4391. Segmentation systems | Page 41 © 2009 Experian Information Solutions, Inc. • All rights reserved ✦ Total count Networth Model approximately 95 million living units Target the high-net-worth market and build profitable relationships ✦ Powered by INSOURCE data

Experian’s Networth Model combines the power of our such as loans and mortgages, from all assets, including INSOURCESM consumer data and the power of Claritas, Inc.’s real estate, investments and cash. Then, the model is optimized Market Audit survey data. The Market Audit® survey is the largest using household-level data elements available on Experian’s syndicated survey database of consumer financial behavior. Market INSOURCE consumer marketing database. Audit comprises personal telephone interviews that measure which households are using what financial products, as well as the balance information and institution relationships for those accounts. The Networth Model is based on actual, not forecast, Networth Suggested applications: information from annual market audit surveys of more than 100,000 households. Networth is calculated by subtracting all liabilities, • Target mutual funds, annuity products and brokerage services • Effectively target prospects for new products and services • Develop balanced risk/opportunity models

Base name and address: $25/M Gender $2.50/M Source: Cooperatively developed by Experian and Geographic (census tract/block group, TM Claritas, Inc. county, CBSA, SCF, state, ZIP Code ) $2.50/M Minimum order: $250, extra charge for unlimited usage, Demographic selects Price copies, tapes and freight Geographic income percentile $3.50/M Networth Model selects Price Home businesses $12.00/M $15.00/M Homeowner/Renter $10.00/M • More than $1 million • $100,000–$149,999 Index of Social Position for Small Areas $5.00/M (ISPSA) • $750,000–$999,999 • $75,000–$99,999 Length of residence $3.50/M • $500,000–$749,999 • $50,000–$74,999 ® • $250,000–$499,999 • $25,000–$49,999 Mail-order responder — MOR-Bank $10.00/M • $150,000–$249,999 • $0–$24,999 Married/Single $2.50/M Demographic selects Price Number of persons $5.00/M 2000 Census data (Call for available variables) $2.00/M Occupation Age Detail $10.00/M Combined $7.00/M Group $5.00/M Estimated $5.00/M Person type (elderly parent, young adult, other) $2.50/M Exact age $10.00/M Presence of children (predefined known/inferred ranges) $12.00/M Business owners $12.00/M Children by age range $15.00/M* Dwelling type $2.50/M Children by age, month, day or year of birth $20.00/M* Education $5.00/M Presence of child by gender $2.50/M Estimated income $10.00/M Number of children $15.00/M Ethnicity *Select charge for 0- to 3-year-old selection is $60.00/M Detail $10.00/M Primary decision maker N/C Group $10.00/M Radius marketing Call for custom quote Religion $10.00/M Summarized Credit Statistics $15.00/M Language $10.00/M Telephone numbers $10.00/M Country of Origin $10.00/M State income deciles $3.50/M

For counts and orders, contact your Experian sales representative or dial 1 888 214 4391. Segmentation systems | Page 42 © 2009 Experian Information Solutions, Inc. • All rights reserved U.S. Business Database Total count A comprehensive source for business information approximately 14 million businesses

Test the U.S. Business Database against other business data sources, incorporate lists into frequently scheduled mailings, or Estimated Sales Volume (Location) append business data and risk scores that other sources can’t Total Sales Volume (Actual for Corporate) provide. The U.S. Business Database — including more than Core Based Statistical Area (CBSA) 14 million businesses — combines business demographic Core Based Statistical Area (CBSA) Type and credit information and encompasses all industries and Combined Statistical Area (CSA) geographic regions. Address Type • New Business File: new businesses — approximately Primary Mail Confidence Level 200,000 monthly. Presence of Telephone Number SM • Commercial Intelliscore : a modeled score that predicts the North American Industry Classification System (NAICS) likelihood of 90-day delinquency within the next 12 months Location Type for businesses crossing all industries and sizes Fortune 1000 Rank Basic business layout: $200/M* Year Business Started Full business layout: $400/M* Date on File New business layout: $330/M* Last Update Date Additional fields: $60/M* Corporation File Date Minimum order: $350 Filing Type Bankruptcy Indicator

Credit layout: $250/M* Judgment Indicator Business owner link layout: $205/M* Tax Lien Indicator Minimum order: $500 Bankruptcy Filed Indicator *Volume discounts available Number of Legal Derogatory Items Tax Lien Balance Source: Yellow-pages directories, state and federal public records and Bankruptcy Balance financial and industrial directories, secretary of state records, Judgment Balance InfoGroup’s televerification process. Credit File Establishment Date Years In Credit File Selects Derogatory Legal Indicator City Derogatory Legal File Date State Legal Liability Amount ZIP CodeTM UCC Data Indicator ZIP + 4TM UCC Filings Count County Code Last Experian Inquiry Date Carrier Route Recent High Credit Metropolitan Statistical Area (MSA) Median Credit Amount Contact Last Name Total Combined Tradelines Professional Title Days Beyond Terms of Combined Trade Totals Primary Standard Industry Classification Combined Trade Balance Secondary Standard Industry Classification Aged Tradelines Count Number of Employees (Range) Percentage of Trade Current Number of Employees (Actual) Percentage of Trade 31–60 Days Beyond Terms Sales Volume Percentage of Trade More Than 60 Days Beyond Terms

For counts and orders, contact your Experian sales representative or dial 1 888 214 4391. Business information | Page 43 © 2009 Experian Information Solutions, Inc. • All rights reserved U.S. Business Database (continued)

Experian Credit Rating Commercial IntelliscoreSM Average Days Late — Past three months Average Days Late — Past six months Average Days Late — Past nine months Average Days Late — Past twelve months Professional Title Business Owner Link Indicator Business Owner Home City Business Owner Home State Business Owner Home Zip CodeTM Business Owner Home Zip+4TM

For counts and orders, contact your Experian sales representative or dial 1 888 214 4391. Business information | Page 44 © 2009 Experian Information Solutions, Inc. • All rights reserved Consumer data enhancement✦ Make customer and prospect files more productive ✦ Powered by INSOURCE data

Add value and productivity to your customer or prospect file with tobacco/smoker, financial, lifestyle, activities, interests and more. Experian’s consumer data enhancement services. By overlaying BehaviorBank helps you identify people who watch videos or demographic information and Mosaic® USA household lifestyle those who watch their waistlines, differentiates between skiers segmentation, you can gain a deeper understanding of consumers’ and people who surf the Internet, and pinpoints people who like characteristics and preferences so you can: to gamble in casinos and those who prefer to gamble on the stock • Define unique characteristics of your best and most market. BehaviorBank provides the information to understand your profitable customers existing customers and find new ones based on their hobbies, brand preferences, product usage and key • Anticipate likely future behaviors and buying trends behaviors. See page 13 for more information on BehaviorBank • Identify prospects most like your best customers for new self-reported data. growth opportunities Enhancement reports Enhancement powered by INSOURCESM Experian’s Match Rate Report reveals trends in your database by SM Our INSOURCE Database offers more than 2,500 selectable identifying the number and percentage of records on your file that data elements for unequaled append options. By combining match each INSOURCE data element. Penetration reports identify INSOURCE data with our advanced data enhancement strong and weak market segments by describing the overall processes, we take your customer information and turn it into penetration and distribution of your customer records compared a comprehensive marketing resource. Use INSOURCE data to with the available universe in the INSOURCE Database. segment your customers and fine-tune your marketing messages The TrueTouchSM impact analysis report tells you how to get to capture their attention. Gain the insight you need to target the best results from Experian’s TrueTouch contact strategy prospects that look like your very best customers. system for your prospecting. The report delivers a complete, ® BehaviorBank multidimensional view — including attitude, message, channel and ® Data enhancement offers more than 1,200 BehaviorBank timing preferences — of your current customer base. elements from dozens of categories of self-reported survey data, including consumer packaged goods, ailments, medications

Minimum order: $1,500 Additional living unit members’ data Telephone append minimum: $150 All additional members’ name, Living unit composition Price Individual demographic information $30.00/M Individual and living unit data Number of adults in living unit $1.00/M SM ChoiceScore flag $40.00/M Children’s data SM ChoiceScore risk model $50.00/M Children by age range/gender $20.00/M Date of birth $14.50/M Children — inferred by age range $15.00/M Estimated age $5.00/M Number of children $25.00/M Estimated income $7.00/M Presence of children $10.00/M SM Ethnic Insight $10.00/M Telephone data Gender code N/C Area code correction $5.00/M Given name/First initial $1.50/M Telephone numbers $18.00/M Home business indicator $15.00/M Telephone verification $4.00/M SM GreenAware $55.00/M Property/Mortgage data Marital status $2.50/M Down payment percentage $10.00/M Occupation Down payment amount $10.00/M Detail $10.00/M Equity/Refinance loan information Varies per element Group $5.00/M Estimated current home value $10.00/M Person type $1.50/M Estimated equity $10.00/M Recipient reliability code $1.50/M Estimated current loan-to-value ratio $10.00/M Estimated current monthly mortgage $10.00/M

For counts and orders, contact your Experian sales representative or dial 1 888 214 4391. Data Enhancement Services | Page 45 © 2009 Experian Information Solutions, Inc. • All rights reserved Consumer data enhancement (continued)

Investment property Varies per element Length of residence $10.00/M Mortgage amount $10.00/M Mortgage deed date $10.00/M Mortgage loan type $10.00/M Mortgage rate $10.00/M Original loan-to-value ratio $10.00/M Purchase amount $10.00/M Real-estate data Varies per element Direct response Direct-mail contributors $10.00/M Direct-mail merchandise buyers $10.00/M Direct-mail publications $10.00/M Direct response — other $10.00/M Area-level data All Census 2000 data bundle $10.00/M 2000 geocodes $5.00/M CBSA $2.00/M Latitude/Longitude $3.00/M Rural/Urban code $2.00/M State income deciles $2.00/M Segmentation tools Mosaic® USA household $45.00/M P$YCLE® Finacial Markets $70.00/M Mosaic Zip + 4® $30.00/M PRIZM $45.00/M Smart neighborhoods $30.00/M Smart targetsSM $40.00/M Smart households $50.00/M Summarized credit statistics More than 300 elements Request quote Automotive data In the market for a vehicle $30.00/M Auto market statisticsSM More than 300 elements Request quote Tr u e Touc h SM contact strategy Impacts $50.00/M Touch-points $40.00/M Channel preference $40.00/M Contact timing $30.00/M TrueTouch contact strategy bundle $120.00/M

For counts and orders, contact your Experian sales representative or dial 1 888 214 4391. Data Enhancement Services | Page 46 © 2009 Experian Information Solutions, Inc. • All rights reserved Consumer data enhancement✦ ® BehaviorBank self-reported data ✦ Powered by INSOURCE data

BehaviorBank® categories • Computers and electronics You need BehaviorBank,® today’s leading consumer database, • Consumer packaged goods with approximately 57 million households. • Contributors and memberships BehaviorBank includes responsive consumers who have • Financial completed surveys on their leisure activities, brand preferences, • Foreign language computer ownership, occupations, ailments, diet and fitness, • Lifestyle financial products, reading preferences and more. • Medications There are more than 1,200 self-reported data elements in the • Plan to/Life events will occur following categories: • Smoker- and tobacco-related • Activities and interests • Vehicle • Ailments • Visual impairments Call Experian for a complete listing of all elements and pricing.

BehaviorBank household indicators BehaviorBank household indicators group similar self-reported elements into slightly broader categories that illustrate consumer interests, lifestyles, purchasing habits and more. BehaviorBank® propensities are created with sophisticated analytical models based solely on self-reported data. We supplement the self-reported information to predict households that are likely to exhibit the same behaviors to maximize coverage and response. Use BehaviorBank household indicators and propensities to maximize quantity and selection. When ordering BehaviorBank household indicators with propensities, the propensities are provided on matched records whenever self-reported data is not available and indicate the likelihood of the behavior or interest.

Ailments and medications Presence of premium card Interest in volunteering Mail-order buyer: Contact lens wearers Investor Presence of auto Music/ Video Prescription drug users Presence of credit card* Sweepstakes/Gambling Book/Magazine Contributors and Health and fitness Lifestyles and languages Clothing/Shoes memberships Healthy living Grandparent Jewelry/Cosmetics Donate to charities Interest in fitness Gift Members of military and Donate to environmental Personal care/Beauty care Multi-buyer government offices causes Self-improvement Purchased by phone Active military Electronics, appliances Weight conscious Purchased through the mail Inactive military and communication Hobbies, interests Purchased online Cell phone and other Music Purchased via television Home entertainment/ Astrology/Psychic reading Christian music Sports TV/video Collectors Classical/Opera/Big Interest in golf band music Interest in video/DVD Do-it-yourselfer Interest in outdoors Country music Kitchen aids/Small Home decorating/furnishing Interest in skiing appliances Interest in music Interest in automotive Interest in sports Communication/ Oldies music Interest in boating Interest in tennis Connectivity Pets Gourmet cooking* Travel Computer/Peripherals* Interest in crafts Cat enthusiast Hi-tech owner* Cruise enthusiast Interest in cultural arts Dog enthusiast Internet/Online subscriber* Interest in domestic travel Pet enthusiast Interest in gardening Interest in foreign travel Financial investments Interest in photography and credit cards Shopping methods/ Interest in travel Interest in politics Invest in mutual funds/ interests annuities Interest in reading Children/Parenting products Interest in religion Interest in clothing

*Propensity not available

For counts and orders, contact your Experian sales representative or dial 1 888 214 4391. Data Enhancement Services | Page 47 © 2009 Experian Information Solutions, Inc. • All rights reserved Consumer data enhancement (continued)

Data bundles Price per match Household composition bundles Household composition $28.00/M Household composition with telephones $34.00/M Buyer profile $28.00/M All household data $85.00/M All household data with telephones $92.00/M Advantage data $45.00/M Basic financial data $24.00/M Expanded financial data $75.00/M BehaviorBank® household indicators Request quote Input charges Price Less than $1.00/M $1.50/M $1.00/M–$2.50/M $1.25/M $2.50/M–$5.00/M $1.00/M $5.00/M–$10.00/M $0.75/M $10.00/M–$20.00/M $0.60/M $20.00/M $0.50/M Value-added services Address CaptureSM Experian’s Address CaptureSM matches your customer name and ZIP CodeTM records against our INSOURCESM Database to append complete customer contact information and additional data to help you maximize customer relationships. Reverse AppendSM Turn customers’ telephone numbers — or other identifying information that you collect — into complete names and addresses using Experian’s advanced enhancement matching process and comprehensive consumer information. Email AppendSM Through Experian’s email Append program, marketers have access to our large and constantly growing database containing email addresses. Email Append enables marketers to open up the email channel to communicate with their customers, forging stronger relationships. All appended addresses are sent a permission email created by the marketer before being returned, which is included in the per-match pricing. Reverse Email AppendSM Experian’s Reverse email Append service appends customers’ names and postal addresses to a marketer’s email database. Reverse email Append gives marketers the ability to communicate with their customers through another channel. Reverse email Append provides access to more than 50 million email addresses with postal addresses.

For counts and orders, contact your Experian sales representative or dial 1 888 214 4391. Data Enhancement Services | Page 48 © 2009 Experian Information Solutions, Inc. • All rights reserved Consumer data enhancement Z-24® and CircBase® Prospect Plus data enhancement

Z-24® offers more transactional data. More than 800 new recency, Prospect Plus program. The Z-24 Prospect Plus Database includes frequency and monetary (RFM) data variables are now available, transaction information related to known purchase behavior made providing mailers with finer recency segments for more detailed available by leading catalogers willing to share their catalog analytics. These new variables enable mailers to append data customers with other marketers for noncompetitive offers. with improved recency of zero to three months, four to six months, CircBase® Prospect Plus Database enhancement seven to 12 months and more. There is no additional cost to Experian’s cooperative CircBase® Publisher Database includes the participants, and this improvement represents Experian’s subscription activity from hundreds of leading magazines. The continued effort to provide clients with superior products CircBase® Prospect Plus Database is a subset of CircBase that and services. provides detailed subscriber information from those participants ® Users find that recent Z-24 and CircBase transaction information, who opt in to the Prospect Plus program. Participants share their appended to their own universe of customers, is ideal for cross- transactional data with other marketers for noncompetitive offers. sell programs and marketing programs designed to reactivate By combining subscription information, RFM, product categories customers. It significantly complements the data they have and demographics, CircBase Prospect Plus gives you the compiled about their active and former customers, inquirers unprecedented ability to enrich the view of your customer and and referrals. prospecting databases so that you can tailor your campaigns to Z-24® Prospect Plus Database enhancement your customers’ needs and preferences. Experian’s cooperative Z-24® Catalog Database is built from In addition to the individual data elements available — providing hundreds of leading titles, contributing purchase activity on RFM details for 64 catalog products and/or details for 25 readership millions of mail-order-responsive households. Experian’s Z-24® interest categories, Experian also has a variety of Prospect Plus Prospect Plus Database is based on catalog purchase activity data bundles for both Z-24 and CircBase that simplify the provided by those Z-24 participants who specifically opt in to the ordering process.

Minimum order Prospect Plus All Z-24 Prospect Plus RFM and mail-order data enhancement: $2,000 category scores (gold) data bundle $40.00/M Z-24 data bundles Price Includes the Z-24 data elements as provided in the All Z-24 Prospect Plus summarized silver bundle, as well as 64 product category models. RFM (silver) data bundle $30.00/M Scores indicate the future propensity to purchase within Includes the following Z-24 information: a product category. • Best recency (MM/DD/YYYY) All Z-24 Prospect Plus (platinum) data bundle $50.00/M • 0- to 3-month, 4- to 6-month, 7- to 9-month, 10- to Includes the Z-24 data elements as provided in the 12-month, 13- to 18-month,19- to 24-month, 0- to 12-month silver bundle, as well as 64 product category models. and 24- to -month purchase frequency, cumulative dollar, Scores indicate the future propensity to purchase within average dollar, monthly mail-order companies, mail- order divisions, credit purchases, fashion companies, a product category. nonfashion companies CircBase data bundles • Limited purchase frequency, cumulative dollar, average All CircBase Prospect Plus general dollar purchased, mail-order companies, credit purchases subscription activity (deluxe) data bundle $30.00/M • Recency code Includes the following CircBase data elements: • 0- to 3-month, 4- to 6-month, 7- to 9-month, 10- to 12 month, • Number of publications 13- to 18-month,19- to 24-month, 0- to 12-month and • General subscription activity 24-month purchase frequency code, cumulative dollar • Subscription channel information code, average dollar code All CircBase Prospect Plus (premium) • 0- to 3-month, 4- to 6-month, 7- to 9-month, 10- to data bundle $40.00/M 12-month, 13- to 18-month,19- to 24-month, 0- to 12-month Includes the CircBase elements listed in the deluxe bundle and 24-month catalogs and the 25 readership interest categories. • Limited catalogs

For counts and orders, contact your Experian sales representative or dial 1 888 214 4391. Data Enhancement Services | Page 49 © 2009 Experian Information Solutions, Inc. • All rights reserved Business data enhancement Add valuable data to your customer or prospect list

Make sure you have the basic, essential customer and prospect After enhancing your customer list, it’s easy to select prospects information you need for sound prospecting, marketing, sales from Experian’s U.S. Business Database with similar profiles for and service decisions. Experian’s business data enhancement more effective targeting. You have the necessary, fundamental services help eliminate split and duplicate records in your files, information you need to increase cross-sell opportunities, add information to your list of businesses or update valuable maximize revenue potential, and modify marketing and advertising information already in your file. We provide Standard Industrial programs to address your customer segments. Classification (SIC) code, phones, contact names, employee size, annual sales, years in business and more. • Learn more about the dynamics of your current customers for effective cross-sell and up-sell efforts • Communicate better with existing customers by adding contact information, phone numbers and firmographic data to their records • Segment your customers by industry type to more effectively market your different product lines • Use your customer profiles to find new prospects who most resemble your best customers

Contact demographic package $125/M Minimum order: $500 Location number Input charges Quantity input Cost input Telephone Fewer than 100,000 $10.00/M Contact last name 100,001–500,000 $8.00/M Contact first name 500,001–1,000,000 $6.00/M Contact professional title 1,000,001–2,500,000 $4.00/M Contact title code 2,500,001–5,000,000 $2.00/M Primary SIC code 5,000,001 + $1.00/M Primary SIC description Contact Package $95/M Employee size code (location employment) Location number Sales volume code (location sales) Telephone Match type Contact last name Match scores Contact first name Last modified date Contact professional title Contact title code Match type Match scores Last modified date

For counts and orders, contact your Experian sales representative or dial 1 888 214 4391. Data Enhancement Services | Page 50 © 2009 Experian Information Solutions, Inc. • All rights reserved Business data enhancement (continued)

Full Record Bundle: $200/M Secondary SIC description Location number NAICS code Company name NAICS code description Address Employee size code (location employment) City Employee derivation flag State abbreviation Number of employees (actual) ZIP CodeTM Sales volume code (location sales) ZIP + 4TM Estimated sales volume State Numeric Code Total sales volume (actual) County code Business status code Carrier route Public company indicator CBSA code Fortune rank CBSA description Primary URL address CBSA level Year established CSA code Match type MSA code Match scores Address type indicator Year of first appearance Primary mail score New add date Primary mail confidence score Last modified date Latitude Action code Longitude Corporation date Secondary address Filing type Secondary city Database file code Secondary state abbreviation Subsidiary parent number Secondary ZIP CodeTM Ultimate parent number Secondary ZIP + 4TM Reverse Telephone Append: $120/M Secondary carrier route Location number Secondary mail score Company name Secondary mail confidence score Address Telephone City Contact last name State abbreviation TM Contact first name ZIP Code TM Contact professional title ZIP + 4 Contact title code Primary mail score Primary SIC code Primary mail confidence Primary SIC description Match type Secondary SIC code Match scores Last modified date

For counts and orders, contact your Experian sales representative or dial 1 888 214 4391. Data Enhancement Services | Page 51 © 2009 Experian Information Solutions, Inc. • All rights reserved Prime Performance ModelingSM Acquisition and retention products

SM Prime Performance Modeling allows you to make Suggested applications: sound marketing decisions for more effective customer • Automotive — customer value, response acquisition and management strategies. Our Prime • Catalog and retail — average order, average purchase, Performance Modeling series is composed of modeling best customer, lifetime value, response, site location, techniques built specifically to improve customer store traffic acquisition and loyalty campaigns that optimize the • Financial — activation, approval, response performance of current customers for cross-sell, up-sell and reactivation. • Insurance — best customer, conversion, response • Media — pay-up, response, retention • Nonprofit — average gift, fulfilled donor, pledge, reactivation • Pharmaceutical — best customer, response • Telecommunications, energy and cable — churn

Prime Performance acquisition pricing Depending on the complexity of the acquisition model, development ranges from $5,000 to $10,000. This modeling fee can be waived if a commitment is made for name usage. You can choose one of three name-commitment packages: gold, platinum and diamond. Each package includes one-time use of the following number of prospects per data source. Data sources are sold separately and may not be combined to qualify for volume discounts or to meet annual usage guarantees.

Z-24® CircBase® BehaviorBank® INSOURCESM Prospect Plus Prospect Plus Package Database Database Price Database Database prospect names prospect names prospect names prospect names Gold 25,000 50,000 20,000 20,000 $5,000 Platinum 50,000 85,000 40,000 40,000 $8,000 Diamond 100,000 130,000 80,000 80,000 $12,000

After you satisfy the above prospect name commitments, additional scored prospect names are available at the following rates. As you achieve volume milestones, you will realize lower costs per thousand names. You also can qualify for lower rates by contracting with Experian to use a sufficient quantity of names from a single data source within a 12-month period. For example, to obtain a rate of $80.00/M for BehaviorBank prospects, agree to purchase at least 500,000 names within 12 months. If only 400,000 names are actually used, you would be billed for the difference in price (i.e., 100,000 records at $10.00/M).

BehaviorBank Database volume commitment Price per/M names 0–250,000 $100 250,001–500,000 $90 500,001–1,000,000 $80 1,000,001–3,000,000 $70 3,000,001+ $60

For counts and orders, contact your Experian sales representative or dial 1 888 214 4391. Custom modeling | Page 52 © 2009 Experian Information Solutions, Inc. • All rights reserved Prime Performance Modeling (continued)

INSOURCESM Database volume commitment Price per/M names 0–999,999 $80 1,000,000–2,499,999 $70 2,500,000–4,999,999 $60 5,000,000–9,999,999 $50 10,000,000+ $40

Z-24® Prospect Plus Database volume commitment Price per/M names 0–249,999 $120 250,000–999,999 $105 1,000,000–2,999,999 $90 3,000,000+ $75

CircBase® Prospect Plus Database Price per/M names volume commitment 0–249,999 $120 250,000–999,999 $105 1,000,000–2,999,999 $90 3,000,000+ $75

Other Prime Performance Modeling pricing Please call for a custom quote for the following custom modeling products: • Prime Performance Customer LoyaltySM • Prime Performance Customer DevelopmentSM

For counts and orders, contact your Experian sales representative or dial 1 888 214 4391. Custom modeling | Page 53 © 2009 Experian Information Solutions, Inc. • All rights reserved VeriScoreSM Multitiered custom modeling product

VeriScoreSM is a custom modeling solution that helps improve the Additionally, we may include aggregated subscription, publishing- targeting of acquisition lists, including compiled marketing lists, related and catalog transactional data. Simply put, Experian specialty files, hotline lists and lifestyle trigger lists. This product uses more proprietary data assets in the VeriScore modeling is designed to maximize the performance of your marketing product than any other competitor. Use VeriScore to improve your campaigns by identifying consumers most responsive to your campaign targeting: offers and those most profitable to your business. • Increase response, conversion, approval and VeriScore improves marketing initiatives by identifying the most booking rates responsive and most profitable consumers. This multitiered • Reduce promotion expenses, origination costs, and product integrates consumer identification, verification and mailing and underwriting costs scoring, maximizing campaign effectiveness and ensuring the • Convert your rental list purchase programs into highest possible return on investment. profitable campaigns This sophisticated solution uses thousands of relevant data • Identify the most responsive and profitable consumers at variables. Experian’s massive marketing data resources are both the mail and order stages used in VeriScore to maximize model performance. Information used includes individual/household data, demographic and • Score and rank 100 percent of the observed population lifestyle data, census data, proprietary cooperative data, • Verify consumer names and addresses to reduce fulfillment lifestyle behavior, Summarized Credit Statistics and Auto and customer service costs and facilitate more accurate Market Statistics.SM on-time delivery

VeriScore pricing Scoring model development charge: $5,000–$12,000 per model Mail stage modeling scoring rates:

Annual volume Price per thousand Low High 0 999,999 $20 1,000,000 4,999,999 $16 5,000,000 9,999,999 $14 10,000,000 24,999,999 $12 25,000,000 49,999,999 $10 50,000,000 74,999,999 $9

Order stage modeling scoring rates:

Annual volume Price per record Low High 0 25,000 $0.30 25,001 50,000 $0.28 50,001 100,000 $0.26 100,001 200,000 $0.24 200,001 500,000 $0.22 500,001 750,000 $0.20

For counts and orders, contact your Experian sales representative or dial 1 888 214 4391. Custom modeling | Page 54 © 2009 Experian Information Solutions, Inc. • All rights reserved Output formats and policies

All output formats and options are not available for all Output Price databases or processes. Check available output formats Electronic delivery quote and options when you place your order. Bar coding $1.00/M Output Price Carrier route presorting $3.50/M Four-up Cheshire labels N/C Key coding $1.00/M Four-up pressure-sensitive labels $6.00/M Keying month/year of birth $1.00/M Fewer than 50,000,000 $5.00/M Prioritizing $2.00/M More than 50,000,000 $10.00/M Resequence/Breaks $1.00/M One-up pressure-sensitive labels $5.00/M Running charge $5.00/M 3 x 5 cards $15.00/M Splits $0.50/M Manuscript $5.00/M CD-ROM $35.00 each DVD $150.00 each

Commission policy List rental policies Trade and volume discounts are available to all qualified brokers, • All names ordered/processed are for one-time use. For reuse/ advertising agencies and applicable third parties. remarketing usage or subsequent name usage/unlimited Backup file policy usage, call for pricing. Experian will save a backup file of your order for up to six months • Prior order suppression is $25 flat. Prior order suppression is at no charge. To save a file longer than six months, a $35 storage not available for all lists. Check availability when you place charge per order applies. This flat fee applies whether or not the your order. file is accessed. • Client-file suppression is $3.50/M. Cancellation policies • Charges may apply to rerun orders. Consumer, BehaviorBank® and U.S. Business Database lists: Experian believes the consumer marketing information it • All orders canceled 10 days prior to the original mail date will maintains is accurate but cannot guarantee its accuracy or the be assessed a $10.00/M net cancellation charge. Payment is due outcome of the mailing. Information on Experian’s databases is in full on all orders canceled outside of this time frame. frequently updated, and the counts for particular elements are subject to change. Z-24® Prospect Plus Database and CircBase® Prospect Plus Database lists: Payment policy • There is a $75 cancellation fee plus running charges on Z-24® All list and enhancement orders are fulfilled under the terms of and CircBase® orders fulfilled then canceled before the mail Experian’s standard terms and conditions. All orders are due and date. Orders canceled after the mail date will be charged the payable 30 days after shipment. full rate. Sales tax Data enhancement processing Experian’s products and services offered in this catalog are subject • A $5.00/M cancellation charge based on input will be assessed to applicable federal, state and local sales taxes. for all data enhancement orders canceled after the order has Sensitive data policies been submitted and processing has begun (prior to shipping) Experian considers itself a steward of the information it collects, Delivery policies maintains and utilizes. Our responsibility is to ensure the security • Most consumer and business list orders qualify for same-day or of the information in our care and to maintain the privacy of 24-hour turnaround consumers through appropriate, responsible use. • Most data enhancement orders qualify for 48-hour (two When it comes to consumer privacy, all marketing offers — such business days) turnaround for quantities less than 10 million as direct-mail pieces or telemarketing scripts — must comply with both government regulations and marketing industry guidelines. • For all orders that contain sensitive elements, a sample of your Therefore, when an order includes data elements that are sensitive direct mail or telemarketing script is required in nature, a review of the marketing offer is required. A sample mail piece, telemarketing script or research survey must be submitted to Experian for approval when selecting such elements.

For counts and orders, contact your Experian sales representative or dial 1 888 214 4391. Output | Page 55 © 2009 Experian Information Solutions, Inc. • All rights reserved Output formats and policies (continued)

These sensitive areas include the following: • Children’s data — including, but not limited to, age, date of birth, gender, presence of children • Adult full date of birth — MM/DD/YYYY • Health/Ailment/Prescription medication data • Activities for adults such as gambling, sweepstakes, wine enthusiasts • Adult age 65+ • Self-reported health data • Smoker data • Income amount in thousands (not ranges) • Summarized Credit Statistics • Deceased indicator • Z-24® Catalog Database • ChoiceScoreSM • Email addresses Your offer should be easy-to-read and understand. The street address and/or phone number of the marketer should be present in all offers. We recommend using language that does not reveal specific selection criteria or imply individual knowledge of the recipient. Your sales representative can provide additional guidance on the appropriate language for your particular offer.

For counts and orders, contact your Experian sales representative or dial 1 888 214 4391. Output | Page 56 © 2009 Experian Information Solutions, Inc. • All rights reserved Index

Activities and interests Children Mosaic® USA: 36 BehaviorBank®: 13–22 BehaviorBank®: 13–22 Networth Model: 42 Consumer data enhancement: 45–49 CircBase® Prospect Plus Database: 26 Occupation information: 9–10 Smart Targeting ToolsSM: 23–24 Consumer data enhancement: 45–49 P$YCLE® Financial Markets: 37–38 SM Smart Targeting ToolsSM: 23–24 Age Ethnic Insight : 4–5 ® Families with children: 6 Summarized Credit Statistics: 11–12 BehaviorBank : 13–22 SM SM ® Home Connect Insight : 8 TrueTouch : 39–41 CircBase Prospect Plus Database: 26 INSOURCESM consumer database: 3 Consumer data enhancement: 45–49 Electronic delivery ® SM MOR-Bank Mail Order Responders: 28–29 Ethnic Insight : 4–5 Business data enhancement: 50–51 Mosaic® USA: 36 Families with children: 6 Consumer data enhancement: 45–49 SM Networth Model: 42 Home Connect Insight : 8 Output formats and policies: 55–56 SM SM New Movers Database : 31 INSOURCE consumer database: 3 U.S. Business Database: 43-44 SM ® New Parents Database : 32 MOR-Bank Mail Order Responders: 28–29 Ethnicity ® Occupation information: 9–10 Mosaic USA: 36 ® Property Database: 34 CircBase Prospect Plus Database: 26 Networth Model: 42 ® Consumer data enhancement: 45–49 SM P$YCLE Financial Markets: 37–38 New Movers Database : 31 SM Smart Targeting ToolsSM: 23–24 Ethnic Insight : 4–5 Occupation information: 9–10 Summarized Credit Statistics: 11–12 Families with children: 6 Property Database: 34 SM SM Home Connect Insight : 8 ® TrueTouch : 39–41 P$YCLE Financial Markets: 37–38 SM ® Insource Consumer database: 3 SM Z-24 Prospect Plus Database: 27 Smart Targeting Tools : 23-24 MOR-Bank® Mail Order Responders: 28–29 Commission policy ® Summarized Credit Statistics: 11–12 Mosaic USA: 36 SM TrueTouch : 39–41 Output formats and policies: 55–56 Networth Model: 42 SM Ailment TrueTouch : 39–41 Occupation information: 9–10 BehaviorBank®: 13–22 Contact strategy selects Smart Targeting ToolsSM: 23–24 Summarized Credit Statistics: 11–12 Backup file policy Consumer data enhancement: 45–49 Ethnic InsightSM: 4–5 TrueTouchSM: 39-41 Output formats and policies: 57–59 Families with children: 6 Financial behaviors Business information INSOURCESM consumer database: 3 BehaviorBank®: 13–22 Business Data Enhancement: 50-51 MOR-Bank® Mail Order Responders: 28–29 P$YCLE® Financial Markets: 37–38 U.S. Business Database: 43-44 Occupation information: 9–10 Summarized Credit Statistics: 11–12 Cancellation policies Property Database: 34 Output formats and policies: 57–59 Summarized Credit Statistics: 11–12 Hispanic Ethnic InsightSM: 4–5 Census 2000 Contributors/Memberships ® Consumer data enhancement: 45–49 BehaviorBank : 13–22 Hotlines ® SM BehaviorBank : 13–22 Ethnic Insight : 4–5 Delivery policies Families with children: 6 Equity Spenders Database: 33 Output formats and policies: 55–56 SM Home Connect InsightSM: 8 New Homeowners Database : 30 SM SM Direct response INSOURCE consumer database: 3 New Movers Database : 31 ® SM ® CircBase Prospect Plus Database: 26 MOR-Bank Mail Order Responders: 28–29 New Parents Database : 32 ® ® MOR-Bank Mail Order Responders: 28–29 Mosaic USA: 36 Property Database: 34 Z-24® Prospect Plus Database: 27 Networth Model: 42 U.S. Business Database: 43-44 New Movers DatabaseSM: 31 Education Income (estimated) ® Occupation information: 9–10 BehaviorBank : 13–22 BehaviorBank®: 13–22 SM Property Database: 34 Ethnic Insight : 4–5 CircBase® Prospect Plus Database: 26 ® P$YCLE Financial Markets: 37–38 Families with children: 6 Consumer data enhancement: 45–49 SM SM Smart Targeting Tools : 23–24 Home Connect Insight : 8 Ethnic InsightSM: 4–5 SM Summarized Credit Statistics: 11–12 INSOURCE consumer database: 3 Home Connect InsightSM: 8 TrueTouchSM: 39–41 MOR-Bank® Mail Order Responders: 28–29

For counts and orders, contact your Experian sales representative or dial 1 888 214 4391. Index | Page 57 © 2009 Experian Information Solutions, Inc. • All rights reserved Index (continued)

INSOURCESM consumer database: 3 Medications Online consumers MOR-Bank® Mail Order Responders: 28–29 BehaviorBank®: 13–22 BehaviorBank®: 13–22 Mosaic® USA: 36 Consumer data enhancement: 45–49 GreenAwareSM: 7 Networth Model: 42 SM Modeling Home Connect Insight : 8 SM SM New Movers Database : 31 SM TrueTouch : 39–41 ChoiceScore : 36 Occupation information: 9–10 SM Prime Performance Modeling : 52–53 Output Property Database: 34 SM VeriScore : 54 Output formats and policies: 55–56 P$YCLE® Financial Markets: 37–38 Payment policy: 57 Smart Targeting ToolsSM: 23–24 Mortgage information Summarized Credit Statistics: 11-12 Mortgage Database: 35 Pets ® SM TrueTouch : 39–41 Mosaic® USA BehaviorBank : 13–22 ® Z-24 Prospect Plus Database: 27 CircBase® Prospect Plus Database: 26 PRIZM Zip + 4® SM Income/Wealth indicators Consumer data enhancement: 45–49 Ethnic Insight : 4–5 SM BehaviorBank®: 13–22 Ethnic Insight : 4–5 Families with children: 6 SM Home Connect InsightSM: 8 Families with children: 6 Home Connect Insight : 8 SM SM Networth Model: 42 Home Connect Insight : 8 INSOURCE consumer database: 3 SM ® P$YCLE® Financial Markets: 37–38 INSOURCE consumer database: 3 MOR-Bank Mail Order Responders: 28–29 ® Summarized Credit Statistics: 11–12 MOR-Bank Mail Order Responders: 28–29 Occupation information: 9–10 Mosaic® USA: 36 List rental policies Product usage/ownership Occupation information: 9–10 ® Output formats and policies: 55–56 BehaviorBank : 13–22 New movers Smart Targeting ToolsSM: 23–24 Mail-order buyers BehaviorBank®: 13–22 ® Property/Realty BehaviorBank : 13–22 SM GreenAware : 7 ® Equity Spenders Database: 33 CircBase Prospect Plus Database: 26 SM New Movers Database : 31 Home Connect InsightSM: 8 Mortgage Database: 35 MOR-Bank® Mail Order Responders: 28–29 New homeowners Property Database: 34 ® Networth Model: 42 BehaviorBank : 13–22 Sales tax SM SM New Homeowners Database : 30 Smart Targeting Tools : 23–24 Output formats and policies: 55–56 ® Z-24 Prospect Plus Database: 27 New parents Segmentation systems SM GreenAware : 7 SM Media preference GreenAware : 7 SM ® New Parents Database : 32 ® Mosaic USA: 36 Mosaic USA: 36 SM Smart Targeting Tools : 23–24 Occupation Networth Model: 42 SM TrueTouch : 39–41 BehaviorBank®: 13–22 P$YCLE® Financial Markets: 37–38 ® CircBase Prospect Plus Database: 26 Seniors/Mature market SM Ethnic Insight : 4–5 SM INSOURCE consumer database: 3 Families with children: 6 Home Connect InsightSM: 8 Smokers ® INSOURCESM consumer database: 3 BehaviorBank : 13–22 MOR-Bank® Mail Order Responders: 28–29 State income deciles ® Mosaic USA: 36 BehaviorBank®: 13–22 Networth Model: 42 Home Connect InsightSM: 8 Occupation information: 9–10 Networth Model: 42 ® P$YCLE Financial Markets: 37–38 P$YCLE® Financial Markets: 37–38 SM Smart Targeting Tools : 23–24 Summarized Credit Statistics: 11–12 Summarized Credit Statistics: 11–12 TrueTouchSM: 39–41

For counts and orders, contact your Experian sales representative or dial 1 888 214 4391. Index | Page 58 © 2009 Experian Information Solutions, Inc. • All rights reserved Index (continued)

Technology-related MOR-Bank® Mail Order Responders: 28-29 TrueTouch contact strategy selects BehaviorBank®: 13-22 Mosaic® USA: 36 ConsumerSM data enhancement: 45-49 Home Connect InsightSM: 8 Networth Model: 42 Ethnic InsightSM: 4-5 New Homeowners DatabaseSM: 30 Telecommunications, energy Families with children: 6 SM SM and cable (TEC-related) New Movers Database : 31 INSOURCE consumer database: 3 SM ® ® New Parents Database : 32 BehaviorBank : 13-22 MOR-Bank Mail Order Responders: 28-29 SM Occupation information: 9-10 Home Connect Insight : 8 Occupation information: 9-10 SM Property Database: 34 Smart Targeting Tools : 23–24 Property Database: 34 P$YCLE® Financial Markets: 37-38 Summarized Credit Statistics: 11-12 Telephone numbers Smart Targeting ToolsSM: 23-24 ® BehaviorBank : 13-22 Summarized Credit Statistics: 11-12 Business data enhancement: 50-51 TrueTouchSM: 39-41 Consumer data enhancement: 45-49 U.S. Business Database: 43-44 Equity Spenders Database: 33 Ethnic InsightSM: 4-5 Transaction information Families with children: 6 ® SM BehaviorBank travel selects: 15 Home Connect Insight : 8 ® SM CircBase Prospect Plus Database: 26 INSOURCE consumer database: 3 MOR-Bank® Mail Order Responders: 28-29

Smart Targeting ToolsSM: 23-24 Z-24® Prospect Plus Database: 27

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