Sustainable Development As A
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SUSTAINABLE DEVELOPMENT AS A WAY OF LIFE UNDER THE SUFFICIENCY ECONOMY PHILOSOPHY: A CASE STUDY OF BAAN OMLONG, MAESAB SUBDISTRICT, SAMOENG DISTRICT, CHIANG MAI PROVINCE By Miss Thamonwan Karunee A Thesis Submitted in Partial Fulfillment of the Requirements for the Degree Master of Business Administration Program in Hotel and Tourism Management International Program Graduate School, Silpakorn University Academic Year 2015 Copyright of Graduate School, Silpakorn University SUSTAINABLE DEVELOPMENT AS A WAY OF LIFE UNDER THE SUFFICIENCY ECONOMY PHILOSOPHY: A CASE STUDY OF BAAN OMLONG, MAESAB SUBDISTRICT, SAMOENG DISTRICT, CHIANG MAI PROVINCE By Miss Thamonwan Karunee A Thesis Submitted in Partial Fulfillment of the Requirements for the Degree Master of Business Administration Program in Hotel and Tourism Management International Program Graduate School, Silpakorn University Academic Year 2015 Copyright of Graduate School, Silpakorn University The Graduate School, Silpakorn University has approved and accredited the Thesis title of “Sustainable Development As A Way Of Life Under The Sufficiency Economy Philosophy: A Case Study Of Baan Omlong, Maesab Subdistrict, Samoeng District, Chiang Mai Province” submitted by Miss Miss Thamonwan Karunee as a partial fulfillment of the requirements for the degree of Master of Business Administration in Hotel and Tourism Management (International Program) ........................................................................... (Associate Professor Panjai Tantatsanawong, Ph.D.) Dean of Graduate School ........../..................../.......... The Thesis Advisor Somnuck Jongmeewasin, Ph.D. The Thesis Examination Committee ……………….........................................Chairman (Sippanan Nuanla-ong, Ph.D.) ............../......................./............. ……………….........................................Member (Chiranut Sopha, Ph.D.) ............../......................./............. ………………........................................Member ………………........................................Member (Pichet Teeranuson, Ph.D.) (Somnuck Jongmeewasin, Ph.D.) ............../......................./............. ............../......................./............. 56501309 : MAJOR : HOTEL AND TOURISM MANAGEMENT KEYWORD : SUSTAINABLE DEVELOPMENT / SUFFICIENCY ECONOMY / TOURISM MANAGEMENT PLAN THAMONWAN KARUNEE: SUSTAINABLE DEVELOPMENT AS A WAY OF LIFE UNDER THE SUFFICIENCY ECONOMY PHILOSOPHY: A CASE STUDY OF BAAN OMLONG, MAESAB SUBDISTRICT, SAMOENG DISTRICT, CHIANG MAI PROVINCE. THESIS ADVISOR : SOMNUCK JONGMEEWASIN, Ph.D. 172 pp. The purpose of this research is to study about sustainable development under the philosophy of sufficient economy. The boundary of study focuses on Baan Omlong community under Samoeng District in Chiang Mai, as the outstanding area being approached by H.M. King Bhumibol's theory, so-called “BORWORN”, a part of the sufficient economy. The research is mainly to find key components of the sustainable development in the community while understanding factors affecting the community achievement in the sustainable way. In addition, the research shall discover factors obstructing the community development at the same time. The research methodology was involved by qualitative research. It was conducted through in-depth interviews using unstructured interviews, including the participant observation, for a period of two months in order to gather efficient insight data. The review found that home (“Baan” in Thai), temple (“Wat” in Thai), and school (“Rong Rean” in Thai) were three major pillars driving overall Thai society, more or less, to move on. The research discovered that the sufficient economy initiated by H.M. King Bhumibol was able to minimize Baan Omlong’s problem in terms of economic, social, and environmental dimensions simultaneously, and create the sustainability to the community in the long run. The research finally realized that the community should have the guidelines of conservation or tourism management plans which were also formed and presented to the community for lifelong development. Program of Hotel and Tourism Management Graduate School, Silpakorn University Student's signature.......................................... Academic Year 2015 Thesis Advisor's signature................................................... iii Acknowledgments I would like to express my sincere gratitude to Abbot Suphromthummaphiwat for giving me the opportunity to study in the community to write my research. Vice Abbot Weerayuth Aphiweero, I am extremely grateful for your kind suggestions throughout my project. My special thanks go to Mr. Udon Sukkho, Mrs. Chanadda Sasujitr, Mrs. Jirinda Saenharnchai, Ms. Natnaree Funruenkaew, Mrs. Anong Putthaso, Mrs. Jandee Boonmala, Ms. Jitlada Khomkhai, Ms. Maneerat Chuenchailek, Home School Students and all staff of Phra Borommathat Doi Pha Som Temple who always support me during my stay in the community. My specific thanks go to the local people of Baan Omlong and local government member for valuable time and data. I am very much thankful to Dr. Somnuck Jongmeewasin, my thesis supervisor for the valuable guidance, attention and encouragement of various stages of my thesis period. In addition, I extend my sincere appreciation to Sukhatungka family for supporting me throughout my journey of this research. Finally, I wish to express a special thanks to my beloved family, Karunee for their gracious support, kind of patronage and loving inspiration, which I received from them time to time. iv Table of Contents Page Abstract .................................................................................................................................... iii Acknowledgments ................................................................................................................. iv List of Tables….. ..................................................................................................................... viii List of Figures .......................................................................................................................... ix Chapter 1 Introduction .................................................................................................................. 1 Statement and Significance of the Problems ................................................. 1 Goals and Objectives ........................................................................................... 7 Research Questions .............................................................................................. 7 Research Methodology ........................................................................................ 8 Scope of the Study .............................................................................................. 8 Limitations of the Study ...................................................................................... 8 Hypothesis .............................................................................................................. 9 Expected Benefits ................................................................................................. 9 Definition of Terms Used in the Research ....................................................... 9 2 Literature Review ......................................................................................................... 11 BOR WORN Theory ............................................................................................... 11 The Philosophy of Sufficiency Economy ......................................................... 12 The Philosophy of Sufficiency Economy and its Three Pillars ........... 13 The Philosophy of Sufficiency Economy and National Development ................................................................................................ 13 The Philosophy of Sufficiency Economy as Life Guidance ................. 14 The Royal Initiative for Development of Farmers Self-Reliance ........ 19 Community Economy .......................................................................................... 21 Natural Resources Management ........................................................................ 23 Sustainable Development .................................................................................. 26 Concept of Sustainable Development .................................................... 26 The Origins of Sustainable Development ............................................... 28 v Chapter Page Community-based tourism ........................................................................ 34 3 Life in Moderation of Baan Omlong Community .................................................. 38 General Information of Baan Omlong Community ...................................... 38 Location ........................................................................................................ 38 Geography .................................................................................................... 38 Climate ......................................................................................................... 39 History ........................................................................................................... 39 Transportation ............................................................................................. 40 The settlement, Population Characteristics and Social Context ...... 41 Infrastructure system ................................................................................. 42 Religion,