2011 Forum Speaker Line-Up CONFERENCE CO-CHAIRS Jesus Serafin Perez, is President Carole L. Brookins is an interna- of CIAA (Confederation of Food and tional consultant known for her work Josef Haber is Value Chain Manager Drink Industries), has been active in as a policy and trade strategist on in the Agricultural Products unit of the food and beverage industry for issues of global political economy BASF AG. He joined BASF in 1985. over 30 years. His career has included and its effect on the food and agricul- In 2001 he built up the Food Value many high level appointments in this ture sector. Her career has included Chain team in the European business sector and is an active member of numerous boards positions as chairman and CEO, World Perspectives, organization. This team takes care and executive committees in Spain and abroad. Inc. and the U.S. Executive Director of the World of the alignment of the crop protection operation Mr. Pérez is also a honorary recipient of the Order Bank, 2001-2005. She has appeared on US televised with the growing needs of various food value chain of Food Merit by Spain’s King Juan Carlos and the programs, including “The MacNeil/Lehrer News players. At present, he is managing new business Gold Medal of the Council of Spanish Chambers of Hour,” and CNN’s “Inside Business” and “Crossfire.” projects in Global Marketing. He focuses on value Commerce. Jesus will provide the opening remarks Carole will contribute to a panel discussion on Com- added products both for BASF’s farming customers to help kick off the 2011 International World Forum modity Price Volatility: Needs and Regulation and will and their downstream partners. Josef will moder- and Symposium. moderate the “Hot Topic” Session. ate the first session on Sustainability as a Business Approach. Mary Shelman is Director of Jose Antonio Boccherini is the Harvard Business School’s Agribusi- Director of the Agribusiness Depart- Gerhard Schiefer is Director of ness Program, and heads the world’s ment at Instituto San Telmo, the lead- the International Center for Food premier agribusiness gathering, ing agribusiness executive education Chain and Network Research at the which is attended by more than institution in Spain and Portugal. Us- University of Bonn in Germany. He 200 CEOs and senior managers from ing the case method, Prof. Boccherini has long-standing experience in global firms. She organizes and teaches similar regularly lectures at San Telmo’s agribusiness food chain issues, chairs the Food programs in Europe, Latin America and Asia. Mary programs for senior executives and other institu- Chain Management Group in the Eu- will moderate a Case Study which explores how tions. Prof. Boccherini is also a regular speaker on ropean Technology Platform ‘Food for Life’, and has China’s rapidly expanding middle class and fast food issues affecting business model competitiveness in since the mid-90s organized European workshops industry may impact China in the future. Mary is also the food chain. Jose will moderate a Case Study on on quality and environmental challenges the food President-Elect and will serve as IFAMA’s President in the Sovena Group in Session 4 which explores the sector is faced with. As founding president of the 2011-2013. strategic challenges of growing a business from a EFITA, he was instrumental in developing the inter- local firm to a major global manufacturer of olive oil. national scientific network of associations (INFITA) dealing with the utilization of new technologies in SPEAKERS Derek Byerlee, from Australia is an the food sector which he coordinates. Gerhard will adviser and consultant to a number of moderate the second session on Sustainability as a Felix Ahers, is CEO of FRoSTA AG, a international organizations. Formerly Business Approach. market leader for frozen ready meals he was Rural Strategy Adviser for the in Germany. FRoSTA is the first and World Bank and Co-Director of the OPENING REMARKS & CLOSING only frozen brand in Germany to 2008 World Development Report: completely abandon the use of taste Agriculture for Development. Before joining the Paul T. (Tuck) Jasper is IFAMA’s enhancers, colorings, aromas, stabiliz- World Bank, he was Director of Economics at the President. Tuck has been involved ers and emulsifiers. Felix will contribute to the panel International Maize and Wheat Improvement with IFAMA since the mid 1990’s discussion on long-term business strategies that are Center, Mexico, and Associate Professor, Michigan and has served in many capacities, shaping the future in Session 1. State University. He has worked extensively in from conference organizer to board Africa, Asia, and Latin America, and published member. Tuck has a long history in Dirk Bensmann, is a Deputy Executive widely in several fields of agricultural development, the Food Industry which includes Board Member and Plant General including global demand for farmland. Derek will working with major US grocer chains including Manager of AGRAVIS Raiffeisen AG, contribute to a discussion in Session 7 on Policy and Kroger Company, Topco, as Executive Vice President an agricultural trade and service Governance from the prospective of assuring produc- and COO, Daymon Associates, Federated Foods and company which provides products, tion resources. Shurfine International as President and CEO. He know-how, consulting, and services is currently developing and managing three start relating to plants, animals, machinery, construction, Ralph D. Christy is the J. Thomas up companies which include Covered Logistics and retailing, and energy in Germany. Dirk will share Clark Professor of Entrepreneurship Transportation, Waialua Soda Works and AsepSys long-term sustainability strategies for the commodity and Personal Enterprise and Director LLC. Tuck will provide opening and closing remarks trade sector in Session 2. of the Cornell International Institute for the 2011 IFAMA Forum. for Food, Agriculture and Development and Professor of Emerging Markets at Cornell University, USA. He has advised industry leaders and which is the umbrella organization for all local Mike Mack is the CEO of Syngenta AG, public policy makers on food marketing strategies, control schemes in the European fruit juice industry. a $12 billion agribusiness involved economic development, and the organization of Peter will contribute to a panel discussion on Private in the discovery, development and the global food economy. Dr. Christy will contribute Standards vs. Public Regulations in Session 4B. manufacture of products designed to to the debate in Session 7 by examining the role of improve crop yields and food quality. policy and governments in sustainability from an agro- Gustavo Grobocopatel heads a One of the biggest challenges facing industries perspective. family business, Los Grobo-one of society by 2050 is the need to provide food and the largest farming enterprises in Ar- feed for more than 9 billion people and according Helena Del Rosario , is General Manager of gentina. He farms more than 630,000 to Mack, agriculture can significantly contribute Soyuz Foods International Inc., a Philippine based acres of prime production land in the to tackling this global challenge. Mike will share company that produces 100% fruit purees with no Argentine pampas. Over 40% of the long-term thinking and corporate strategies that are additives or preservatives. Helena will contribute to acreage is devoted to soybean production, making shaping the future. a panel discussion on the competitive challenges for him the largest soybean farmer globally. Los Grobo small and medium agro-enterprises has two core areas of business: industrial specializing Shelby Matthews is Chief Policy in milling and wheat-and agricultural production, Advisor at Copa-Cogeca. Copa- Peer Ederer is an associate partner of where investors have partnerships with the clients. Cogeca brings together 72 national the Center for Strategy & Leadership Los Grobo also has extensive operations in Brazil, organisations representing farmers and Director of the Human Capital Uruguay and Paraguay. Gustavo will contribute to a and agri-cooperatives in Europe. Project of the Brussels-based Lisbon panel discussion on the Assuring and Managing Scarce She has over 20 years experience Council. He heads the Innovation and Resources in Session 8C. working on EU agricultural policy and trade issues Growth Project at Zeppelin Univer- and is responsible for preparing the contribution sity, Friedrichshafen and is the Academic Director Christoph Guenther, is Head of of European farmers and agri-cooperatives to the of the European Food and Agribusiness Seminar. Business development Nutrition current debate on the future of the CAP to 2020. His clients comprise some of the fastest growing Ingredients Europe of BASF SE. Since companies in Europe, with CEO’s who want to joining BASF in 1987, he has held a Maria Odido, is CEO of Bee Natural accelerate growth through innovation and value- variety of positions and is currently Uganda Limited, a honey business creation strategies and with regional governments managing the introduction of feed located Uganda. They collect honey interested in innovation-led economic growth. Peer innovations in the European area from farmers groups and associations will contribute to the discussion on Value Creation and is responsible for the S.E.T. Initiative within the across the West Nile region before through Sustainability in Session 2 and moderate a Nutrition and Health division of BASF, which has processing, packaging and selling Case Study using EFAS FrieslandCampina’s Business a specific emphasis on sustainability in the Food it across the East African market. Quality control Case in Session 4C. Value Chain. Christoph will contribute to the panel is achieved by working with 1,200 registered discussion on Private Standards vs. Public Regulations beekeepers. In collaboration with these groups, Martina Fleckenstein is Director in Session 4B. they have developed a queen breeding and colony of EU Policy, Agriculture & Sustain- multiplication yard which not only maintains but Wilfrid Legg is former Head of able Biomass of WWF Germany increases the bee colonies for our beekeepers. Their the Agricultural Policies and the (World Wide Fund for Nature). Mar- factory employees are mainly women (70%). Maria Environment Division for the OECD tina works on certification and will contribute to a panel discussion on the competi- Trade and Agriculture Directorate. international commodity markets tive challenges for small and medium agro-enterprises. The OECD provides a forum in which and the development of sustainable certification governments can work together to schemes. She is running projects on sustainable Andreas Rickmers is Vice President share experiences and seek solutions to common land use management and spatial planning in Europe, for Cargill International SA. problems. His primary emphasis is on agri-envi- Indonesia, Colombia and Brazil. Martina will contrib- Andreas has held various positions at ronmental policy analysis and the measurement ute to the discussion on standards and compliance Cargill associated with trading activities and evaluation of agricultural policies. Wilfred will through certification in achieving sustainability in grain, oilseeds, feed ingredients and provide a global perspective to the debate on policy throughout the supply chain in Session 4B. fertilizers in Europe, Eastern Europe and government in sustainablity. and South Africa. From 2007 he served as Business Peter Funk, is General Manager of Unit Leader for grain and oilseeds supply chain Europe Sara Lewis is Coordinator for the SGF (Sure-Global-Fair), a membership based in Geneva Switzerland. Andreas will contribute to Food, Beverage and Agriculture Sector association committed to industrial the discussion on Commodity Price Volatility: Needs and for The Sustainability Consortium. Her self-control of local and European Regulation. work with The Sustainability Consor- markets for fruit juices and fruit tium focuses on food life cycle and beverages. SGF works on behalf of its members supply chain systems mapping, social safeguarding compliance with legal and industrial and environmental life cycle assessment and supply quality and safety standards. Peter also acts as chain metrics development. Sara will contribute to the Secretary General of the European Quality Control discussion on Sustainability from a Business Governance System for Juices and Nectars (EQCS), Brussels, Perspective. Jacob R. Robbins is Managing Carel van der Hamsvoort , is Johann Zueblin is Head of Stan- Director, Global Sweeteners, of The Global Head of the Food & Agribusi- dards and Social Compliance at the Coca-Cola Company’s Cross Enter- ness Research & Advisory (FAR) Migros Federation of Cooperatives. prise Procurement Group (CEPG). He department at Rabobank. They are He joined Migros in 1988 and since leads a multi-geographic structure responsible for crystallizing the 2005 manages the new approach that encompasses associates from organization’s role as a knowledge including standards in the food safety The Coca-Cola Company as well as bottler repre- bank and for maintaining its leading worldwide and social compliance within the organization. This sentatives, covering one of the largest areas of the reputation in the field of food & agri. The team is includes the implementation of the EurepGAP the system’s supply chain spend and the largest global comprised of approximately 65 analysts who track GFSI standards as well as the social standards BSCI. industrial user sweetener supply chain in the world. developments and trends in key food & agri sectors Mr. Zueblin is board member of the Eurepgap GFSI Jacob will contribute a discussion on commodity Price worldwide. Carel will contribute to the panel discus- and the CIES driven GSCP (Global Social Compliance Volatility: Needs and Regulation in Session 4A sion on the long-term vision for financing agriculture Program). Johann will contribute to the panel discus- in Session 2. sion on Private Standards vs. Public Regulations in Thomas Rüschen is global director Session 4B. of Key Account Management and Julio Toledo Piza serves as an Ex- director of the European Distribu- ecutive Board Officer for BrasilAgro, MODERATORS tion, for DWS (Deutsche Bank) one of Brazil’s largest companies Investment GmbH, Frankfurt. He is in terms of arable land. It’s core Doyle Baker is Chief of FAO’s Rural a member of the Executive Board of business is the acquisition, develop- Infrastructure and Agro-Industries DWS and manages the initiative on sustainability ment, operation and sale of rural Division (AGS). Some of the main and climate change-related investments. Addition- properties suitable for agriculture thematic areas of work for this ally, he serves on the Global Environmental Steering activity. Julio has a degree in Agronomy Engineer- Division over the past five years have Committee of Deutsche Bank Group. Thomas will ing from the University of São Paulo and an MBA included: agribusiness enabling envi- contribute to the discussion in Session 3 on coping in Administration and Finance from Columbia ronments, business linkages and value chains, value with long-term financial risks in agriculture. Business School in New York. Julio will contribute to chain finance, inclusive business models, product the panel discussion on the Assuring and Managing and process innovation, product quality and safety, Martin Scheele is Head of the Scarce Resources in Session 8C. contract farming, public private partnerships, mar- Environment Unit of the Directorate ket-oriented agricultural infrastructure, marketing General for Agriculture and Rural Kees Wantenaar, is Chairman and farm management extension, and business Development, European Com- of the Supervisory Board of Royal and financial services. Doyle provides oversight and mission. He studied Agricultural FrieslandCampina multi-national support for most of these issues, including related Sciences with a specialization in dairy which owns its own produc- field projects in more than 25 countries. Doyle will Environmental Economics at the tion plants in 24 countries and moderate a session on Competitive Challenges for University of Göttingen and has worked for the markets products to more than 100 Small and Medium Agro-Enterprises (SMAEs) Session 8A. European Commission for nearly 20 years. He countries. Through the use of a case study developed presently serves as head of the unit dealing with by Royal FrieslandCampia, Kee will show how busi- Francesco Braga, is an Associate Environment, GMO and Genetic Resources. Martin ness opportunities grow from a compliance based Professor with a joint appointment in will provide an overview on the EU’s policy vision on risk mitigation effort into sustainable growth and the Department of Business and the the sustainability debate in Session 6. value creation through embracing corporate social Department of Economics, College of responsibility and sustainability in Session 4C.. Management and Economics, at the Sascha Siegel is Vice President of Product Develop- University of Guelph, Canada, and ment for Eurex Frankfurt AG. Eurex is one of the Christoph Willers is Managing Professore Incaricato, Istituto di Economia Agroali- world’s leading derivatives exchanges and is jointly Director of the Institute for Sustain- mentare, Facolta’ di Agraria, Universita’ Cattolica operated by Deutsche Börse AG and SIX Swiss Ex- able Management ifnm). IFNM del Sacro Cuore, Italy. Professor Braga has advised change. Sascha will contribute to a panel discussion is concerned with the integrated over 100 graduate students, mostly at the MBA on Commodity Price Volatility: Needs and Regulation analysis of issues, strategies and level. He has worked internationally with industry, in Session 4A impact of sustainability on both government and academia. He is currently working private and public sectors. Additionally, they facili- on supply chain sustainability issues, price risk Roumen Ivanov Simov, President, Board of tate knowledge transfer and cooperation between management issues and marketing of typical foods. Directors, Solvex Mira a privately owned company science, private and public sector and other social Francesco will moderate a Session 4A on Commodity in Bulgaria engaged in the production and sale interest groups. Prior to this, Christoph was a senior Price Volatility: Needs and Regulation. of canned fruits and vegetables. Roumen will consultant for AFC Risk & Crisis Consult GmbH and contribute to a panel discussion on the competitive the international consultant network RQA. Carlos A. da Silva is a Senior challenges for small and medium agro-enterprises in Christoph will contribute to a concurrent panel Agribusiness Economist at the Rural Session 8A. discussion on the business governance aspect of Infrastructure and Agro-industries Sustainability in session 8B. Division of the Food and Agriculture Organization of the United Nations (FAO). Prior to joining FAO, he worked for more than designed to reassure consumers about how food is to the Dutch government, and later shifted to an 25 years as an agribusiness consultant and Professor produced on the farm by minimizing detrimental operational policy position within the Ministry of of Agro-industrial Economics and Management at environmental impacts of farming operations, Agriculture, Nature and Food quality, finally as Head the Federal University of Viçosa, Brazil. He holds a reducing the use of chemical inputs and ensuring a of Strategy within the Minister’s Office. Henk will Ph.D. and a M.Sc. degree in Agricultural Econom- responsible approach to worker health and safety help facilitate a recap of the major take-aways from ics from Michigan State University and a B.Sc. in as well as animal welfare. Kristian will contribute to a each day of 2011 IFAMA Forum. Economics from the Federal University of Rio de panel discussion on filling tomorrow’s human capital Janeiro, Brazil. needs in agriculture. Harald von Witzke, is Head of the Department of International Francis Declerek is an Associate Onno Omta is a chaired professor in Agricultural Trade and Development at Professor in the Department of Finance Business Administration at Wagenin- the Humboldt University in Berlin and and the International Agri-Food Busi- gen University and Editor-in-Chief of president of the Humboldt Forum for ness Management Institute at ESSEC ‘The Journal on Chain and Network Food and Agriculture Association. His Business School Paris-Singapore. He Science.’ His current research interest scientific focus is on global food security, economic holds a Ph.D. from the University of encompasses entrepreneurship and development and climate change. Harald will moder- Illinois at Urbana-Champaign (USA). His expertise is innovation in chains and networks in the life sciences, ate a session on a panel discussion on the policy and in finance and agri-food business management: the with special emphasis on the agrifood industry. Onno governance side of sustainability. determinants of performance in food chains, mergers will moderate a session on how to effectively organize & acquisitions, commodity futures markets. Francis the food supply chain for the future to meet the ever Decio Zylbersztajn is an Agricultur- will moderate a Session 4A on Commodity Price Volatil- changing challenges of food safety and sustainablity in al Economist graduated at the North ity: Needs and Regulation. Session 8B. Carolina State University. He is Profes- sor of Organization Economics at Rainer Kühl, is a Professor at Ludwig Theuvsen is a full professor the University of São Paulo,Director Justus-Liebig University of Giessen, of Management in Agribusiness of the center of Agribusiness Stud- Germany, and holds the Chair of in the Department of Agricultural ies (PENSA). He is a fellow of the International Food Food Economics and Marketing Economics and Rural Development at and Agribusiness Management Association, former Management. His main research Goettingen University, Germany. His editor of the Business Journal of the University of São interests are food industry analysis research interests include strategic Paulo, former board member of International Society and business strategies, vertical integration and and human resource management in for New Institutional Economics. Decio will moderate contracting in the food supply chain, strategic agriculture and the food industry, quality manage- a panel discussion on the Assuring and Managing marketing and management of innovations, quality ment and certification in agribusiness industries and Scarce Resources in Session 8C. management and consumer behavior. Rainer will the design of food supply chains. Ludwig will moder- contribute to a concurrent panel discussion on the busi- ate a session on how to effectively organize the food ness governance aspect of Sustainability in session 8B. supply chain for the future to meet the ever changing challenges of food safety and sustainability in Session 8B.

Antoine Meyer is Head of New Jacques H. Trienekens is an Business for BASF, with an emphasis Associate Professor in the Manage- on the Food Value Chain, Sustain- ment Studies Group of Wageningen Save the Date ability, and Crop Protection in Europe, University. His research interests CIS, Central Asia, Africa and Middle include international food chain and IFAMA 2012 East. Antione gained international network management and business Shanghai, CHINA experience in sales and marketing by working with operations management. He is editor June 11-14, 2012 American Cyanamid, CFPI, then served as a Manag- and managing editor of Journal on Chain and Network ing Director for Nufarm in Europe and later at ArrMaz Science and International Food and Agribusiness Man- working in production, research and development, agement Review, respectively. Jacques will moderate a sales and marketing outside Americas. Antoine will panel discussion on the Assuring and Managing Scarce serve as a moderator for a session examining how Resources in Session 8C. regulation and certification standards impact the sustainability initiative in Session 4B. Henk C. van Latesteijn is CEO of TransForum, an organization that Kristian Moeller is Managing Direc- stimulates cooperation and innova- tor for GLOBALGAP a private sector tion to achieve a more sustainable body that sets voluntary standards development in agribusiness. Prior to for the certification of agricultural this, he spent fifteen years work- products around the global. The ing with the Scientific Council for Government GLOBALGAP standard is primarily Policy, one of the most important advisory bodies