1 Sarai Investment Proposal

1 SARAI INVESTMENT PROPOSAL

Thank you for taking the time to consider sponsoring our historic production Sarai that will be produced at the award-winning Arcola Theatre from the 19th October to the 7th November 2015.

Having recently been awarded a large financial investment of £36,000 from the UK’s biggest funding institution Arts Council England, we are now looking to put together a consortium of individuals to raise £12,000 towards the remaining costs of our production.

Our proposal has been designed to not only provide you with the vital information that will enable you to make an informed decision but to also reflect the passion and real excitement of members of the public who attended a one off showcase of Sarai in 2014. The company website www.cryinginthewildernessproductions.com links you to the Sarai showcase as well as other interesting work that we have been producing over the past 7 years.

In return for your contribution towards the production of our play Sarai we are offering some very exciting perks along with invitations that will give you some incredible insights into the art of theatre making. You will also have the opportunity to choose and own some original pieces of memorabilia that will be part of the performance of the production.

If after reading our proposal additional information is still required to secure your support, please feel free to contact us personally on the details provided within the pack.

Once again, thank you for considering our proposal and I look forward to welcoming you officially as a partner to our historic production.

Yours sincerely, Paul Anthony Morris

Creative Director

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CONTENTS Page

COMPANY HISTORY 4 PROJECT DETAILS 5 SYNOPSIS OF SARAI 6 HISTORY OF THE PROJECT 7 AUDIENCE REVIEWS 8 THE R&D SHOWCASE FILM 9 ARTISTIC TEAM 10 - 11

MARKETING STRATEGY 12 - 13 BUDGET 14 - 17

SPONSORSHIP INVESTMENT PERKS 18-19 ACCOUNT DETAILS 20 CONTACT DETAILS 21

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COMPANY HISTORY

Since the company’s inception in 2006 Crying in the Wilderness Productions have produced six full- scale productions and developed numerous initiatives in partnership and in association with West Yorkshire Playhouse, Oval House, Tristan Bates Theatre, Wilton’s Music Hall, Blue Elephant Theatre, CIA Theatre Company, Croydon Warehouse, Half Moon Theatre, Creative Elements, Talawa Theatre, Stratford Circus, Theatre Royal Haymarket, Bush Theatre, Nomad Creative Consultancy, the Abu Dhabi Music & Arts Foundation (ADMAF) and the Arcola Theatre.

Our artistic achievements to date have been highlighted in the press and documented in 5 short films with critical contributions from Journalists, Directors, Producers, Artists and members of the Public endorsing the artistic quality of our initiatives.

COMPANY DIRECTORS

Paul Anthony Morris - Creative Director

Sarah Nunn – Creative Producer

4 SARAI INVESTMENT PROPOSAL

PROJECT DETAILS

NAME OF PRODUCTION SARAI

PRODUCTION PARTNERS Arts Council England Arcola Theatre

CATEGORY New Writing

GENRE Psychological Drama

SYNOPSIS Sarai is an epic journey of one woman’s fierce determination to overcome adversity and become the Founder of a new nation.

FICTION/ NON FICTION Historical Fiction

PRODUCTION VENUE Arcola Theatre www.arcolatheatre.com 24 Ashwin Street London E8 3DL Tel: 0207 503 1646

PRODUCTION DATES 19th October to 7th November 2015

TARGET AUDIENCE 16+ Female and Male Audiences

5 SARAI INVESTMENT PROPOSAL

‘Our nation shall be a place of safety for no blood will be shed on our account.’ SARAI

SYNOPSIS

SARAI HAS BEEN PROMISED that she will be the founder of a new nation whose sovereignty will be established upon an old land.

The production of our historical narrative pays homage to the courage and wisdom of this most extraordinary woman as we observe her contending with the formidable forces of famine, disease, persecution and civil war in order to realize her dream.

Immersed within a multidisciplinary theatricality, which juxtaposes the challenges faced by our protagonist in antiquity with the challenges of modernity, we aim to create with a team of award-winning artists a compelling psychological drama that also lifts the lid on our own secret ambitions.

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HISTORY OF THE PROJECT

‘The performance was excellent and the music was powerful.’ David Luff, Producer, Soho Theatre

In 2014 we received the first phase of our funding from the Arts Council to commission the writing of our play Sarai and to research and develop a new theatrical style that would go on to impact the industry.

After a six-month writing schedule the company entered into a research and development process (R&D) that concluded with a one- off showcase performance of our new theatrical style called Theatre of the Soul.

Our showcase which was attended by audience of producers, directors, journalists, programmers, artists and ordinary members of the general public was very well received and positively critiqued as groundbreaking, epic and powerful.

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AUDIENCE REVIEWS

8 SARAI INVESTMENT PROPOSAL

THE R&D SHOWCASE FILM

WATCH SARAI R&D SHOWCASE CLICK LINK BELOW

http://www.cryinginthewildernessproductions.com/sarai1

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OUR ARTISTIC TEAM

PAUL ANTHONY MORRIS, the Creative Director of Crying in the Wilderness Productions. He is the inspiration behind the company’s new theatrical style, ‘Theatre of the Soul’. Paul is also a recipient of the first Adopt A Playwright Award, Peggy Ramsay Award and an Edinburgh Fringe First. www.cryinginthewildernessproductions.com

ARUN GHOSH, our musical director, is a multi-award winning composer and musician who was voted Jazz musician of the year in 2014. Arun’s musical direction will bring a vivacious Avant Garde musicality to the expressionist elements of our productions theatricality. http://www.camoci.co.uk/arunghosh/

SHANE SHAMBHU, an award-winning choreographer, trained in the classical South Asian Bharatanatyam dance style. His choreography will add a whole new dimension to the athleticism and internalization of the actresses’ performance and the audience’s subjective engagement of the play. http://www.alteredskin.net/

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OUR ARTISTIC TEAM CONTINUED

KARLINA GRACE, the actress playing Sarai, has worked extensively in theatre and television. She is one of those rare performers who has been trained to a high standard both as an actor and a dancer. Karlina has performed on some of the biggest stages in London and also teaches dance, stage movement and stage fighting when she is not performing. http://pembertonassociates.com/index.php/actors/profile/karlina-grace

BYRON WALLEN, a multiple award-winning musician, has played with a host of world-class musicians and is widely recognized as a seminal figure in world jazz. Byron will use his versatility as a multi- instrumentalist in our production to subvert within our narrative the tendency towards patriarchy, chronology and privilege. http://www.byronwallen.co.uk/biography/

JENNY ADEJAYAN, a classically trained cellist, has played with renowned artists from around the world in multiple musical genres. Jenny will employ her instrument to accentuate the paranoia and the discord which, periodically arrests and fatigues our protagonists. http://www.youtube.com/watch?v=mEzTvt39Oek

NAO MASUDO, a multi-instrumentalist, specializes in Japanese Taiko drumming. For our production Nao will merge the subtleties of South Indian percussion with classic Taiko drumming to enhance the epic nuances of our production. http://www.naomasuda.com/

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MARKETING

For our production of SARAI, CITWP will target audiences from across London with an emphasis on attracting female audiences who make up 68% of the overall theatre attendance. The Marketing of our production will be in collaboration with the Arcola Theatre. Sarai will be included on their website, twitter and Face-book online platforms, their autumn season brochure and their weekly E- list updates to their subscribers on the critical success of the production. In addition posters and leaflets will be made available in the theatre for the general public prior to the production.

LISTINGS AND ADVERTISING will be placed with OFFWESTEND.COM (160,000 visitors a month, 10,000 dedicated subscribers), Time Out, London Theatre Guide, What’s On Stage, Evening Standard, The Stage, The Metro, Metro Online, Mail Online, Online Magazines, Weekly/Weekend Editorials and ‘What’s On’ theatre podcasts. Interviews and video clips of our rehearsal process will also be posted on our website, OffWestEnd and various other promotional online platforms.

MOBIUS MARKETING COMPANY will produce and distribute posters and leaflets in public spaces like libraries, arts centre’s, theatres, colleges, universities, Cafe’s, bars, restaurants, community centre’s, and local organizations.

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THE SOCIAL MEDIA PLATFORMS Facebook, Twitter Linkedin and Instagram, are proving to be the fastest means to promote and develop audiences.

These sites will be used to promote conversations and posts on various social networking platforms (artistic,

social, cultural) and ‘Go See’ entertainment forums.

THE PRESS will be invited to review our play with the expectation that good reviews will accelerate the public’s attendance.

RADIO STATIONS such as BBC Radio London, Premier Radio, Colorful Radio, Vox Africa, Academy winner Bang Radio, Sunrise radio and some of the best 60 plus Internet radio stations across the network will be approached to secure interviews to attract audiences to our performances.

INFLUENTIAL MEDIA FIGURES from Radio, TV, Theatre and Fashion have been identified and have been and will be approached to advocate the production and recommend our show to their online followers (renowned award winning film and theatre actress Lindsay Duncan CBE & award winning writer, Artistic director and political commentator Kwame Kwei Armah MBE).

OUR ARTISTS will also increase the profile of the production on Facebook, through tweets, blogs etc.

MEMBERS OF THE PUBLIC will be encouraged also to promote our production to family, friends, colleagues and groups on their own social networking sites highlighting their experiences of seeing the show.

Sarai Expenditure Budget

ORGANISATION (21 Sept - 17 Oct) 4 weeks Producer (4wks) £2,000 Project Manager (4wks) £2,000 Director £ 800 Admin & costs £ 500 SUB TOTAL £5,300

REHEARSAL: ARTISTS (21 Sept - 17 Oct) 4 weeks Actress £2,200 Music Director & Musician £2,500 Set Design & Costume £1,700 Design Fee (Flat fee/F/F) £1,750 Lighting Designer (FF) £2,000 Stage Manager (4weeks) £ 2,000 Musician (1wk) £ 700 Musician (1wk) £ 700 Musician (1wk) £ 700 Choreographer (1wk) £ 700 Lighting Technician (1 week) £ 500 SUB TOTAL £15,450

PRODUCTION: ARTISTS (19 Oct - 7 Nov) 3 weeks Actress (£600x3) £1, 800 Musician (£700 x3) £ 2,100 Musician (£700 x3) £ 2,100 Musician (£700 x3) £ 2,100 Musician (£700 x3) £ 2,100 Lighting Operator (£500 x3) £1, 500

Stage Manager (£500 x3) £1, 500

SUB TOTAL £13,200

MARKETING: COMMUNICATIONS TEAM PR (FF) £2,000 Photographer & Design (FF) £ 900 Printing Collaterals £1,200 Communications Distribution £1,500 Advertising Budget £2,000 Documentary Film £2,000 SUB TOTAL £9,600

OVERHEADS Venue Hire (FF) £9,000 Rehearsal (FF) £2,000 Accommodation (1wk £120 per night Ibis Hotel Choreographer) £ 600 Technical design plans (FF) £ 500 Insurance £ 618 Accounts £ 300 Programmes £ 400 SUB TOTAL £ 13,418

OTHER EXPENDITURE Transport £180 Sundries £150 SUB TOTAL £330

COMBINED COLUMN TOTALS Total £57,298 1% Contingency £ 572 GRAND TOTAL £57,870

Sarai Income

Seating capacity is 96. Sales are based on conservative estimates of 40 to 70 seats for each performance. 1st & 2nd Tuesdays are allocated as Pay What You Can (PWYC) £5 minimum charge.

Week 1 Mon Tue Wed Thu Fri Sat/Mat Sat/Eve

Full Price 20@£14 PWYC 30@£14 40@£14 40@£14 40@£14 £280 £400 £420 £560 £560 £560

Concession 20 @£12 30 @£12 30 @£12 30 @£12 30 @£12 £240 £360 £360 £360 £360

Daily Total £520 £400 £780 £920 £920 £920 Weekly Total £4,460

Week 2 Mon Tue Wed Thu Fri Sat/Mat Sat/Eve

Full Price 20@£14 PWYC 30@£14 40@£14 40@£14 40@£14 40@£14 £280 £400 £420 £560 £560 £560 £560

Concession 20 @£12 30 @£12 30 @£12 30 @£12 30 @£12 30 @£12 £240 £360 £360 £360 £360 £360

Daily Total £520 £400 £780 £920 £920 £920 £920 Weekly Total £5,380

Week 3 Mon Tue Wed Thu Fri Sat/Mat Sat/Eve Full Price 20@£14 30@14 30@£14 40@£14 40@£14 40@£14 40@£14 £280 £420 £420 £560 £560 £560 £560

Concession 20 @£12 30 @£12 30 @£12 30 @£12 30 @£12 30 @£12 £240 25@12 £360 £360 £360 £360 £360 £300 Daily Total £520 £720 £780 £920 £920 £920 £920 Weekly Total £5,700

Grand Total 15,540

CONFIRMED INCOME

Arts Council (Confirmed) £36,000 Fundraising £12,004 Box Office £15,540

TOTAL INCOME £63,544

Sarai Income & Expenditure

Income £63,544 (Funding, Fundraising, Box Office) Expenditure £57,870 (Production Costs)

PROFIT £5,674

SPONSORSHIP INVESTMENT PERKS

£50GBP A personal thank you card from the company and a personal listing in the productions program.

£100 GBP A personal thank you card from the company. Personal listing in the productions program and 2 press night performance tickets with after show drinks with the artists,

£250GBP A personal thank you card from the company. Personal listing in the productions program, two tickets to the press night performance with after show drinks with the artists and invitations to after show discussions.

£500 GBP A personal thank you card from the company, personal listing in the productions program, a photograph of the artistic team, two tickets to the press night performance and after show drinks with the artists, invitations to after show discussions and regular updates on the productions process.

£1000 GBP A personal thank you card from the company. Personal listing or advertising in the productions program, a photograph of the artistic team, two tickets to the press night performance, after show drinks with the artists, invitations to after show discussions, regular updates on the productions process and your picture on the company’s website.

£2,000 GBP A personal thank you card from the company. Personal listing or advertising in the productions program,, a photograph of the artistic team, two tickets to the press night performance, after show drinks with the artists, invitations to after show discussions, regular updates on the productions process, your picture on the company’s website, video dairies from the actress.

SPONSORSHIP PERKS CONTINUED

£3,000 GBP A personal thank you card from the company. Personal listing or advertising in the productions program, a photograph of the artistic team, two tickets to the press night performance, after show drinks with the artists, invitations to after show discussions, regular updates on the productions process, your picture on the company’s website, video dairies from the actress and Associate Producing Credits.

£4,000 GBP A personal thank you card from the company. Personal listing or advertising in the productions program, a photograph of the artistic team, two tickets to the press night performance, after show drinks with the artists, invitations to after show discussions, regular updates on the productions process, your picture on the company’s website, video dairies from the actress, Associate Producing Credits and a copy of the director/writers working script used during rehearsals with all his notes and comments.

£5,000 GBP A personal thank you card from the company. Personal listing or advertising in the productions program, a photograph of the artistic team, two tickets to the press night performance, after show drinks with the artists, invitations to after show discussions, regular updates on the productions process, your picture on the company’s website, video dairies from the actress, Co-Producing Credits, a copy of the Actresses working script used during rehearsals with all her notes and comments and, an item of memorabilia from the stage production.

INVESTMENT ACCOUNT

The Creative Producer, Creative Director and the Company’s Accountant (Withers & Co) will oversee the financial management of the project account i.e. investment and payment of goods and services. A clear structure of financial accountability with regular updates and records of investment and expected spending will be itemized and reviewed regularly to ensure that the financial management of our project is thorough and transparent.

EXPERIENCE OF MANAGING BUDGETS

Paul Anthony Morris the Creative Director and Sarah Louise Nunn the Creative Producer have collaborated on multiple projects over the past 5 years. They have managed budgets valued from £10,000 to £120,000. These projects include the commission and R&D of our trilogy, three theatre productions, three creative learning programmes and three large-scale multidisciplinary live performance exhibitions in the UK and the United Arab Emirates. Sarah Nunn was also the Senior Manager at the Abu Dhabi Music and Arts Foundation (ADMAF) and was responsible for directing, managing and planning the Community and Education Department’s annual Abu Dhabi Festival (ADF) deliverables. She managed an annual budget of £650,000 to deliver 23 projects across the seven Emirates for the 2013 and the 2014 festivals.

FOR FURTHER INFORMATION PLEASE CONTACT Paul Anthony Morris, Creative Director, [email protected] Sarah Louise Nunn, Creative Producer, [email protected]

COMPANY DIRECTORS Paul Anthony Morris Sarah Nunn

REGISTERED LTD COMPANY NO. 5829105

CONTACT NUMBER +44 7446 253063

CONTACT ADDRESS 45 Waveney Avenue, London, SE15 3UQ

CONTACT EMAILS [email protected] [email protected]

COMPANY WEBSITE www.cryinginthewildernessproductions.com