Key changes to our newspapers that advertisers need to know about

From Monday 30 April 2018

Find out all the details at advertise..co.nz/compact 1 New compact size, bigger opportunities.

As of 30 April 2018, our Monday to Friday More great content metropolitan and regional PAGE 4 newspapers are changing to a compact format. Improved look and feel At the same time, all our print publications are PAGE 5 changing to a modular page grid and modular A simpler experience for advertisers advertising sizes. PAGE 6 – 9 Inside this booklet you will find out why these changes are great news It’s what our readers want for both our advertisers PAGE 10 and our readers. How we are marketing the change PAGE 11

2 Find out all the details at advertise.stuff.co.nz/compact We’re moving New to compact compact size, From late April, the way we present our newspapers to our readers and advertisers will be different — and better — as we move our major dailies from to a new, fresh compact version. The new format for our much-loved papers is more than just a change in size. We’re constantly listening to what our bigger readers and advertisers want, and our newly-designed papers will not only look different, but will better align with their needs and wants. We will still include all the favourite existing sections, with enhancements in design, page flow and signposting, and a renewed emphasis on local news. opportunities. The changes to our advertisements, inherent in the change to a compact format, are to make life easier for both your business, by bringing them in line with industry standards, and for us as we have reduced the number of sizes. We know change can be difficult, but I know our sales and account managers will be working closely with you in the coming months to ensure the delivery of a superior print experience. A lot of thought and effort by our senior designers, editorial, marketing and commercial teams has gone into ensuring these changes are enhancing the experience for everyone. Recently, I sat in on a subscriber get together to unveil the new papers. I was absolutely blown away at how thrilled the first set of readers were at the new look of their beloved papers. And I hope that continues. We look forward to hearing your thoughts.

“We believe that the changes you will see in the papers will not only reinvigorate our publications but engage Stuff CEO, Sinead Boucher and attract more readers to try printed news.”

Find out all the details at advertise.stuff.co.nz/compact 03 More great content

MORE LOCAL NEWS MORE OPINION MORE NATIONAL PAGES Our readers told us that local news We’re introducing more opinion, A daily round up from around the is fundamental to their support and including local voices and country that will keep readers relationship with their local paper, so veiwpoints, more analysis and more up to date of what’s happening in during the redesign we have ensured discussion every day. other regions. that there is plenty of it, and that it lives at the front of the paper.

MORE SHAREMARKETS MORE IN DEPTH MORE OBITUARIES We’ve recognised that the sharemarkets This new double page spread will Saturday obituaries have been so are important to our readers so we have be a daily feature and cast the popular with our readers that we are rebooted them with more information. spotlight on both national and introducing a new daily obituaries page. Each day there will be a full page of international issues and profiles. This will be a page that celebrates great both and Australian lives led by those in and out of the share listings. spotlight. A historical element will also feature on some days.

04 Find out all the details at advertise.stuff.co.nz/compact Improved look and feel We’re not the first to go compact, in fact, we’re in great company

Newspapers worldwide have already changed from broadsheet to a smaller format, noticeably:

2003 The Independent (UK)

2004 The Times (UK) The Scotsman (Scotland)

200504 Herald on Sunday (NZ)

IMPROVED SIZE IMPROVED PAGE FLOW Around the world the smaller paper We’ve created a consistent page flow size has been proven to be easier to and structure across our weekday read and more manageable. We’ve also publications, as our readers have told us slightly increased the size of our font to they like to find things in the same place make the paper more readable. each day.

2012 (NZ)

2013 Sydney Morning Herald (Australia) The Age (Australia)

IMPROVED NAVIGATION IMPROVED PAGE LAYOUTS One of the benefits of the compact The compact grid makes page layouts format is that all content is contained cleaner and has been proven to enhance within one easy section. We’ve used the visual impact of advertisements. in-paper signposting, colour and tags We’ve also used this as an opportunity on stories for easy navigation. to refresh the look of our TV, puzzles, 2018 The Guardian (UK) weather, travel and life sections. Stuff Publications (NZ)

Find out all the details at advertise.stuff.co.nz/compact 05 A simpler experience for advertisers

From Monday 30 April 2018, we are changing not only the size of our Monday to Friday metropolitan and regional publications from broadsheet to compact, but we are also changing the terminology and measurement of all our print publications, regardless of their compact or broadsheet size.

Key changes across all New advertising page grids:

newspaper publications 8 7 We are simplifying the way advertising is created, 6 booked and placed in all our print publications. 5 Compact 4 8x8 grid

Key changes to be aware of in relation to all print advertising: 3

2

1 1 The change in grid 4 The change to modular ALL Stuff papers are moving advertising sizes 1 2 3 4 5 6 7 8 to one of two modular As a result of the change to a page grids, either a grid format, advertising shapes 12 compact sized grid, or a and sizes across ALL our papers 11 broadsheet sized grid. will change to modular ad sizes, from column cm. 10 9 Compact grid publications 2 All Monday to Friday Simplified advertising shapes 8 5 metropolitan, regionals We have reduced the number of 7 Broadsheet and community papers, possible advertising shapes and 6 12x12 grid and the Sunday News, will sizes to make life easier and align 5 be produced using the with other products in the market. compact grid. You can see all possible ad sizes on 4 the following pages. 3 2 3 Broadsheet grid publications Our Saturday publications of 6 Classifieds are not changing 1 mets and regionals and the Classified advertising across 1 2 3 4 5 6 7 8 9 10 11 12 Sunday Star-Times will be in all publications will remain in the broadsheet grid. column cms.

06 Find out all the details at advertise.stuff.co.nz/compact “I love the new format — I think it’s fresh and looks really informative. And I’ll definitely be buying it. I like the In Depth section, Key changes for that’s really good.” – Wendy, Wellington newspapers that are moving to a compact format

The move to a smaller, more manageable sized newspaper has been proven the world over to improve reader experience.

In addition to the changes in content and format outlined at the front of this booklet, these are key changes that advertisers need to know:

1 The structure of the book 3 The rate card structure Newspapers changing The traditional book sections Our advertising can only be to a compact format (A, B, C, D) will no longer exist bought in modules after Monday – Friday: in the new compact Monday to 30 April 2018. For some Friday format. Sections will be customers the current Th e Press replaced with simple sequential advertising shape and size The Dominion Post page numbering. will alter slightly in order to fit the modular format. The page flow 2 In designing our new compact 4 The booking process newspapers, we’ve been While the traditional method of booking and charging for very deliberate in creating The Herald a consistent page flow and advertising will change, structure across our weekday we are well prepared to Nelson Mail publications. work with you to make this an easy transition. We’ve also retained the best of our popular Life & Style content and nestled this within the 5 Guaranteed positioning and second half of the newspaper — creative executions along with the essential sections Guaranteed positioning like TV, weather, two pages of and bespoke creative puzzles, family notices, classified opportunities are available advertising and sports. on request.

Find out all the details at advertise.stuff.co.nz/compact 07 Simplified advertising sizes for every newspaper

Compact display advertising sizes (HxW)

The ad sizes illustrated below are available in Stuff’s compact sized newspapers. This includes all newspapers that publish on a weekday and the Sunday News.

8x16 8x8 8x4 4x8 6x6 Double Page Spread* Full Page Half Page V. Half Page H. 274mm x 190mm 366mm x 531mm 366mm x 254mm 366mm x 126mm 182mm x 254mm

3x8 2x8 4x4 3x4 3x3 2x4 136mm x 254mm Qtr Page H. Qtr Page 136mm x 126mm 136mm x 94mm 90mm x 126mm 90mm x 254mm 182mm x 126mm

4x2 3x2 2x3 2x2 1x2 FPS 182mm x 62mm 136mm x 62mm 90mm x 94mm 90mm x 62mm 44mm x 62mm Front Page Solus 50mm x 254mm

Note: *A Double Page Spread and Double Page Spread Half can only run through the gutter on the centrespread.

08 Find out all the details at advertise.stuff.co.nz/compact Helpful tip:

We’ve printed example editions of your weekday newspaper featuring the new compact modular advertising sizes. Ask your Stuff Account Manager for a copy so that you can compare the different sizes at actual size. E-editions can also be viewed at advertise.stuff.co.nz/compact

Compact display advertising sizes (HxW) Broadsheet display advertising sizes (HxW)

The ad sizes illustrated below are available in Stuff’s broadsheet sized newspapers. This includes all newspapers that publish on a Saturday and the Sunday Star-Times.

12x24 6x24 12x12 12x6 6x12 Double Page Spread* Double Page Spread Half* Full Page Half Page V. Half Page H. 550mm x 787mm 274mm x 787mm 550mm x 382mm 550mm x 190mm 274mm x 382mm

8x8 12x4 4x12 6x6 3x12 4x8 4x4 366mm x 254mm Third Page V. Third Page H. Qtr Page Qtr Page H. 182mm x 254mm 182mm x 126mm 550mm x 126mm 182mm x 382mm 274mm x 190mm 136mm x 382mm

3x3 2x3 4x2 3x2 2x2 FPS 136mm x 94mm 90mm x 94mm 182mm x 62mm 136mm x 62mm 90mm x 62mm Front Page Solus 60mm x 360mm

Find out all the details at advertise.stuff.co.nz/compact 09 It’s what our readers want

During the development of our new weekday compact newspapers, Stuff conducted numerous reader group sessions to understand what our readers thought about the change. Here’s some insights in to what they told us:

“The size and the layout — “I wasn’t looking forward the new dimensions make to getting a compact size, it easier to read — but now I am.” if you’re lying down or – Phil, Hamilton sitting on the bus.” “I love the new format — – Neil, Wellington I think it’s fresh and modern “It’s nice and easy to — easily manageable with handle and easy to read — the smaller size for trains, I will definitely continue to buses, planes — easier to buy and read .” manage at home also at the table or on the couch. – Martine I love the colour coding “It’s a great idea... at last” for navigation — I think – Shirley, Hamilton that really helps.” – Tim, Wellington “I really do like the new format — I was prepared “Great new layout — not to like it in some ways it’s very clear and easy to but I think it’s great. read. The colour was pretty good throughout.” It feels like there is a lot “We love the Waikato – Alan Christchurch Times. We don’t want it more content. It’s very easy to go away.” to handle and I like all the “I’m really impressed with – Morris, Hamilton effort that’s gone into it what I’ve seen — more really. It’s got more colour depth, more content, “I’ve been a subscriber — it’s approachable — more analysis. Great value for many years, and I’m it’s about Wellington and a for money — I am very very thrilled and excited lot of thought has been put pleased with it. Definitely and looking forward to the into it.” a good buy.” launch of the new paper.” – Kirsty, Wellington – Carol, Wellington – Charles, Wellington

10 Find out all the details at advertise.stuff.co.nz/compact How we are marketing the change

Look out The million dollar for the reader promo promotion

To celebrate the upcoming changes to our newspapers, PHASE 1 and encourage and engage our readership, we will be running a promotion for our readers in the weeks before Pre-launch and after the change to compact. awareness Monday 19 March – Saturday 28 April

PURPOSE Inform readers of what’s happening and what to expect, $100,000 through: Media schedule worth of prizes to newspaper ads billboards valued at almost attract and engage website takeovers $1million dollars retail buyers and eDMs subscribers subscriber comms

PHASE 2

Post-launch engagement

Monday 30 April – PLUS! Thursday 3 May A dedicated PURPOSE Running for promotion just for Encourage readers to engage five weeks from with the paper by running a advertisers promotion to win $100,000 late-April worth of Stuff Pix vouchers and See the back page of Sony Entertainment prizes, this booklet through: newspaper ads billboards website takeovers eDMs radio ads a dedicated microsite

Find out all the details at advertise.stuff.co.nz/compact 11 To celebrate the upcoming changes to our newspapers, we are offering one lucky advertiser the chance to WIN a trip for two to the 2018 Singapore Grand Prix!*

The trip includes flights, accommodation, hospitality and more at Singapore’s three day action packed, adrenaline pumping party in September! Valued at $7455 per person, one of our lucky advertiser contacts will win this trip.

PLUS AND We also have almost The first150 advertisers $10,000 worth of will receive two Stuff Pix ENTER NOW AT other prizes to be vouchers, worth up to $7.95 each, to enjoy the advertise.stuff.co.nz/ won including Sony latest movie releases in the headphones and comfort of your own home. compactpromo Blunt umbrellas.

* Competition closes midnight 29 April, Want to know more about the changes to Stuff’s newspapers? winners announced the week commencing Talk to your Stuff Account Manager or visit advertise.stuff.co.nz/compact 30 April 2018. Additional terms and conditions apply.

12 Find out all the details at advertise.stuff.co.nz/compact