Syllabus Spring 2018
DEPARTMENT OF JOURNALISM, COMMUNICATION AND MEDIA STUDIES
Faculty of Arts and Social Science
Varendra University
Department of Journalism, Communication and Media Studies
Faculty of Arts and Social Science
Varendra University
BSS Honours Syllabus at a Glance
Sessions: Spring 2019
Years : 4 Course Final Exams: 50% Semesters : 12 Midterms Exams: 20% Courses : 44 Internal assessment*: 20% (Compulsory 42 and Optional 2) Credit Hours : 124 Class Attendance : 10%
*Class Tests, Assignment, Presentations, Quiz
Grading Policy
Grade Distribution Marks distribution for each course Numerical Grades Letter Grade Grade Point
80% and above A+ 4.00 Exams/Tests/Assignments Marks
75% to less than 80% A 3.75 Midterm 20
70% to less than 75% A- 3.50 Attendance 10 65% to less than 70% B+ 3.25 Class Tests 10 60% to less than 65% B 3.00 Presentation/Assignment 10 55% to less than 60% B- 2.75 Final 50 50% to less than 55% C+ 2.50
45% to less than 50% C 2.25 Total 100 40% to less than 45% D 2.00
less than 40% F 0.00
NB: Marks distribution for JCMS 105 (History of the Emergence of Bangladesh) will be as follows: Midterm 30, Attendance 10, Class Test 5, Assignment 5, Presentation 10 and Final Examination 40
A. Major Courses (39 Courses of 118 Credit Hours)
First Year
Course code Course title Credit Hours
ester Sem
JCMS 101 Fundamentals of Communication 3.00
JCMS 102 Fundamentals of Journalism 3.00 First 3.00 ENG 103 English Fundamentals 3.00
JCMS 104 Interpersonal, Group and Organizational Communication
3.00 BAN 105 History of the Emergence of Bangladesh Second 3.00 JCMS 106 Bangla Language Skills and Styles 3.00 JCMS 107 Introduction to Mass Communication 3.00 CSE 108 Computer Fundamentals
Third 3.00 JCMS 109 Contemporary Bangladesh and World Affairs
JCMS 110 Viva-Voce 1.00
Second Year 3.00
JCMS 201 Introduction to Media Studies
3.00
JCMS 202 Reporting-I First 3.00 JCMS 203 Editing-I
JCMS 204 Communication and Development 3.00
JCMS 205 Photojournalism 3.00 Second JCMS 206 Mass Media in Bangladesh 3.00
JCMS 207 Speech and Public Communication 3.00 3.00
JCMS 208 Business and Corporate Communication
3.00
JCMS 209 Reporting-II Third 3.00 JCMS 210 Media Ethics, Laws and Standards
JCMS 211 Viva-Voce 1.00 Third Year 3.00 JCMS 301 Media, Society and Culture Writing Art, Culture and Entertainment 3.00 JCMS 302
First 3.00 JCMS 303 News and Numbers: Statistics for Journalists 3.00 JCMS 304 Gender and Media 3.00 JCMS 305 Sports Reporting
3.00
JCMS 306 Economic and Business Journalism
3.00 Second JCMS 307 Risk and Environmental Communication
JCMS 308 Media Graphics and Design 3.00
JCMS 309 Public Relations and Image Management 3.00
JCMS 310 Comparative Media Systems 3.00
JCMS 311 Video Production Process and Techniques 3.00 Third 3.00 JCMS 312 Feature and Creative Writing
JCMS 313 Viva-Voce 1.00
Fourth Year 3.00 JCMS 401 International Communication 3.00 JCMS 402 Radio Journalism
First 3.00 JCMS 403 Television Journalism 3.00 JCMS 404 Online Journalism 3.00 JCMS 405 Communication and Media Research: Tools and Techniques
3.00 JCMS 406 Editing-II
Second JCMS 407- Students will choose a course offered among optional ones 3.00 JCMS 417 Students will choose a course offered among optional ones 3.00
JCMS 450 Internship/Research Project 3.00
Third JCMS 451 Viva-Voce 1.00
B. Optional Course
JCMS 407 Intercultural Communication 3.00
JCMS 408 Health and Population Communication 3.00
3.00 JCMS 409 Screen Play and Program Production 3.00 JCMS 410 Magazine Editing and Production 3.00 JCMS 411 Opinion Writing 3.00 JCMS 412 Science Reporting 3.00 JCMS 413 Reporting Peace and Conflict 3.00 JCMS 414 Film Studies
JCMS 415 Art of Presentation 3.00
JCMS 416 Political Communication 3.00
JCMS 417 ICTs in Society 3.00
Bachelor of Social Science (Honours) in Journalism, Communication and Media Studies (JCMS)
The Journalism, Communication and Media Studies (JCMS) department offers the four-year Bachelor of Social Science (BSS) in JCMS programme under the Faculty of Arts and Social Science at the Varendra University. This programme is an academic, industry-oriented, practice-based training and research-driven education. The curriculum is designed to provide students with world-class journalism and communication education adapted to the specific needs of Bangladesh as well as other countries in South Asia.
The purpose of this program is to educate and train students to become accomplished professionals in the fields of journalism and communication. It prepares them to perform critical and challenging roles in finding out the truth of diverse, and complicated situations, usually under a time constraint, and communicating to the public in an accurate, clear and engaging way.
This syllabus is designed to ensure providing of world class education to students of the department. Rigorous theoretical and hands-on practices in the fields of journalism, human communication and media will make the students better producers and consumers of public information, strengthen their understanding of the role of communication in their personal, professional and public lives, and prepare them for private and public-sector leadership positions in journalism, communication and other fields.
Entry Requirements:
Students seeking enrolment to this department for the Bachelor of Social Science (Honours) degree in Journalism, Communication and Media Studies (JCMS) must have passed the Secondary School Certificate (SSC) and Higher Secondary Certificate (HSC) or equivalent examinations with at least CGPA 2.50. Students who have ‘O’ level and ‘A’ level certificates can also apply.
Duration of the Programme:
The duration of Programme is four academic years.
Total Courses and Credit Hours:
This programme consists of 44 (Forty Four) courses of 124 credit hours.
Syllabus for BSS Honors in Journalism, Communication and Media Studies (JCMS)
First Year: Semester-I (1)
Course Code Course Title Credit Hours
JCMS 101 Fundamentals of Communication 3.00
The course introduces students with fundamental concepts, principles and process of human communication. It facilitates students with in-depth understanding of the nature and mode of different forms of human communication and its daily uses. It also grounds theoretical understanding of human communication and behavior from psycho-sociological perspectives.
It covers basic components and different types of human communication, their scope, purposes, consequences, contexts and models.
Relevant Readings
Communication at Work : Ronald B. Adler and Jeanne (McGraw-Hill, New York) Marquardt Elmhorst
The Process of Communication : David K. Berlo (Holt, Rinehart, and Winston, Inc. New York)
Human Communication : Joseph A. Devito (Pearson Education Inc., New York)
Introduction of Communication Studies : John Fiske (Routledge, New York)
Human Communication : Judy C. Pearson (et.al) (McGraw-Hill, New York)
New Communications : Frederick Williams (Wadsworth Publishing Company, California)
An Introduction to Human Communication: : Judy C. Pearson Understanding and Sharing (McGraw-Hill)
Course Code Course Title Credit Hours
JCMS 102 Fundamentals of Journalism 3.00
The course is designed to enable students understand fundamental concepts, scopes, types, nature and principles of journalism. Students will also learn about the dimensions of the journalism profession and its role in the society; qualities of a journalist; content of print, broadcast and online media; definition, types and nature of news; elements and factors that make issues or events newsworthy; description of a news-outlets that include newspaper, radio and television; news source; the concept of objectivity; ethics and pressures in the profession will be the key areas of discussion in the course.
Relevant Readings
Journalism for Beginners : Joan Clayton (Piakus, London)
Professional Journalism : M.V. Kamath (Vikas Publihing House Pvt. Ltd. Uttar Pradesh)
Theory and Practice of Journalism : BN Ahuja (Surjeet Publication, Delhi)
Introduction to Journalism : Fraser Bond (Macmillan, New York/London)
Concepts of Journalism: North and South : Michael Kunczigk (Friedrich-Ebert-Stiftung, Washington)
Course Code Course Title Credit Hours
ENG 103 English Fundamentals 3.00
The course aims at building functional knowledge in reading and writing English texts. The classes will go through a revision of basic grammatical rules. It will make familiar students with the styles of and expressions in writing news and other journalistic content for English language media. Building essential vocabulary for this purpose is one of the major components of the course.
Relevant Readings : The Art of Writing: With Modern Expressions Gousal Azam and Shihab Uddin Ahmad (Schoolmean Bangladesh, Dhaka) : Essential English: for Journalists, Editors and Harold Evans and Crawford Gillan Writers (Pimlico, Londonp) : Writing for Journalist Wynford Hicks, Adams Sally, Harriet (Routledge, New York) Gilbert, Tim Holmes, Jane Bentley : Word Book: Writing for the Media William L. Rivers (Mayfield Publishing Company, California)
First Year: Semester-II (2)
Course Code Course Title Credit Hours
JCMS 104 Interpersonal, Group and Organizational 3.00 Communication
This course deals with concepts of interpersonal communication which include: axioms of interpersonal communication, its definition and nature, development of interpersonal relationship, relationship theories, conflicts in interpersonal contexts and its management; art of negotiation, team formation, leadership skills; communication in groups, dynamics of groups; and organizational communication, its pattern and culture.
Relevant Readings
Communicating in Groups : Application and Skills : Katherine Adams and Gloria J. Galanes (McGraw-Hill, New York)
Communication at work : Ronald B. Adler and Jeanne Marquardt (McGraw-Hill, New York) Elmhorst
The Interpersonal Communication : Joseph A Devito (Pearson Education Inc., New York)
Human Communication : Joseph A Devito (Pearson Education Inc., New York)
Communication Works : Teri Kwal Gamble and Michael Gamble (McGraw-Hill, New York)
Organizations: Structures, Processes and Outcome : Pamela S. Tolbert and Richard H. Hall (Pearson/Prentice Hall, New York) The New Communications : Frederick Williams (Wadsworth Publishing Company, California)
Course Code Course Title Credit Hours
BAN 105 History of the Emergence of Bangladesh 3.00
The course gives an overview of the major political, socio-cultural and economic developments that contributed to the emergence of Bangladesh as a nation state. It also aims to provide students with basic knowledge about the events and issues that led to become independent Bangladesh in 1971. It covers a brief survey of socio-political condition of pre-partition India in 1905; partition of India in 1947; Language Movement; political parties and personalities; disparity between two wings of Pakistan; military rule of Ayub Khan (1958-1969); the Six-point Movement; mass upsurge of 1969 and fall of Ayub Khan; military rule of 1969 and Yahya Khan; general election of 1970; Bangabandhu Sheikh Mujibur Rahman’s historic speech on March 7, 1971; non-cooperation movement; genocide by Pakistani invading forces on March 25, 1971, Mujibnagar Government, beginning of the Liberation War and the emergence of Bangladesh; and Constitution of Bangladesh.
Relevant Readings evsjv‡`‡ki BwZnvm, 1947-1971 : W. †gv. gvneyei ingvb fvlv Av‡›`vj‡bi BwZnvm : ewki Avj †njvj Amgvß AvZ¥Rxebx : †kL gywRei ingvb KvivMv‡ii †ivRbvgPv : †kL gywRei ingvb gyw³hy‡×i cÖ¯‘wZce© : Amn‡hv‡Mi w`b¸wj : AvwZDi ingvb ¯^vaxb e½f~wg MV‡bi cÖqvm I cwiYwZ : Agy‡j›`y †` evsjv‡`‡ki BwZnvm, 1707-1971, 1g, 2q I 3q LÐ : wmivRyj Bmjvg (m¤úv.) evsjv‡`k : RvwZiv‡óªi D™¢e : Aveyj gvj Avãyj gywnZ evsjv‡`‡ki Afz¨`‡q civkw³i f~wgKv : ˆmq` Av‡bvqvi †nv‡mb : Political System of Pakistan K.B. Sayeed
Course Code Course Title Credit Hours
JCMS 106 Bangla Language Skills and Styles 3.00
The aim of the course is to improve students’ Bangla writing skills. They will learn rules for Bangla spelling. Essential grammatical rules, appropriate uses of words and sentences will be reviewed in the classes. The course will make students aware of common errs in Bangla writing. They will also be able to write different forms of content that include news, editorial, feature, article in Bangla.
Relevant Readings : evsjv D”PviY Awfavb b‡ib wek¦vm
(evsjv GKv‡Wwg, XvKv)
: nvqvr gvgy` evsjv †jLvi wbqgKvbyb ( cÖZxK cÖKvkbv ms¯’v, XvKv)
: A‡kvK gy‡Lvcva¨vq msm` mgv_©K kã‡Kvl (mvwnZ¨ msm`, KjKvZv)
: gvnveyeyj nK evsjv evbv‡bi wbqg (mvwnZ¨ cÖKvk, XvKv)
First Year: Semester-III (3)
Course Code Course Title Credit Hours
JCMS 107 Introduction to Mass Communication 3.00
The course deals with definition, nature, scope, purpose and process of mass communication. Concentration will be put on the roles and functions of mass communication; mass communicators and their principal traits; nature of mass media content; basic theories, dimensions, responsibilities, theory of information, nature of information, flow and linguistic communication. Impact of mass media in the society will also be of emphasis in the course.
Relevant Readings
Understanding Mass Communication : Melvin L. Defleur and Everette E. Dennis (Houghton Mifflin Company, Boston)
Mass communication Theory: An Introduction : Denis Mcquail (Sage Publications, London)
Theories of Mass Communication : Melvin L DeFleur and Sandra Ball-Rokeach (Longman, New York)
The Dynamics of Mass Communication : Joseph R. Dominick (McGraw-Hill Inc, New York)
Mass Communication : Wilbur Schramm (ed.) (University of Illinois Press, Urbana)
Communication Theories : Werner J Severin and James W Tankard (Longman, New York)
Course Code Course Title Credit Hours
CSE 108 Computer Fundamentals 3.00
This course is designed to introduce students with the general understanding of how a computer works and its diverse use for academic and professional purposes. The main focus of the course is to provide students with hands-on training on use of various applications software to make them skilled in word processing, spreadsheet analysis and presentation tools and techniques.
The content of course include: Computer Basics—concept of computing, history and generations of computer, algorithms& flowcharts, types of computers; Computer Hardware and Peripherals— basics of computer hardware, central processing unit, input/output devices, memory and storage, network devices, computer interfacing; Software—software and its classifications, System software and application software, different operating systems, computer virus, software maintenance; Word Processing (MS Word)—creating, saving and updating document, components of editor, document formatting and printing, advanced editing facilities, working with table, symbols, equation, pictures and drawing, envelops, labels, mail Merge; Spreadsheet analysis (MS Excel)—concept of spreadsheet, Illustration of cell, number and formatting of cell, inserting and deleting of row and column, changing height and width; freezing and unfreezing pane, hiding and un-hiding of row and column, paste special, auto fill, working with formulas, conditional formatting, sorting, data filtering, chart and graphs, report printing; Presentation Software (PowerPoint)—creating, formatting and editing presentation, Inserting and deleting slides, viewing slides, applying design, slide transaction, animation, embedding audio and video, slide show; and The Internet—World Wide Web, getting connected to the web, web browsers and search engines and their use, and communication tools such as Email.
Relevant Readings
Introduction to Computer : Peter Norton (McGraw-Hill Publishers) Computer Systems : J. Stanley Warford (Jones & Bartlett Publishers)
Computer Fundamentals : Dr. M. Lutfar Rahman and Dr. M. Alamgir (Systech Publication Ltd) Hossain
Computers and Business Information Processing : William S. Davis (Addison-Wesley Educational Publishers)
Introduction to Computers : Dr. N. Subramanian (McGraw-Hill Publishers)
Course Code Course Title Credit Hours
JCMS 109 Contemporary Bangladesh and World Affairs 3.00
The course covers recent socio-economic and political events and issues of Bangladesh, problems, limitations and prospects of Bangladesh democracy; Strong and week points of Bangladesh political system, major government policies and programs; changing trends of foreign policy and international relations of Bangladesh, regional issues that affecting Bangladesh; climate change and environmental issues of Bangladesh.
The course also introduces the students with major political changes and issues of the contemporary world. Emphasis will be put on foreign policies of Bangladesh during different governments, bilateral relationships with countries important from Bangladesh perspective. Focus on different regional and international organizations like SAARC, ASEAN, UN, OIC etc will be given.
Relevant Readings
Foreign policy of Bangladesh : Emajuddin Ahamed (ed.) (The Unviersity Press limited, Dhaka) History of Bangladesh (3 volumes) : Sirajul Islam (ed.) (Bangladesh Asiatic Society, Dhaka) jÿ cÖv‡Yi wewbg‡q iwdKzj Bmjvg : (Abb¨v, XvKv) c~e© evsjvi fvlv Av‡›`vjb I ZrKvjxb ivRbxwZ e`iæÏxb Dgi : (evsjv GKv‡Wwg, XvKv) International Relations: Conflict and : Conway W. Henderson Cooperation at the turn of the 21 Century (McGraw-Hill, New York) Essentials of International Relations : Karen A. Mingst (W.W. Norton & Company, New York/London) Issues and Challenges Facing Bangladesh : M.G. Kabir & Shaukat Hassan (Eds.) Foreign Policy (Bangladesh Society of International Studies, Dhaka) International Relations : Norman D. Plamer and Howard C Perkins (CBS Publishers, Delhi)
Course Code Course Title Credit Hours
JCMS 110 Viva-Voce 1.00
A board of experts headed by the Chair/Chair of the Examination Committee/Dean of the faculty will administer the viva -voce. Second Year: Semester-I (4)
Course Code Course Title Credit Hours
JCMS 201 Introduction to Media Studies 3.00
This course is designed to introduce students with rapidly changing media environment. It adopts an interdisciplinary and comparative approach to the study of contemporary forms of media, and understanding its production, form, reception and influence. It introduces students to diverse media forms that include print, television, film, music, video games and online platforms. It also introduces students to a variety of analytical perspectives such as economics of media production; the impact of media in shaping people’s attitudes, values, and behaviors; and the impact of new media technologies.
Relevant Readings
Media Today: Mass Communication in a Converging World : Joseph Turow (Taylor & Francis)
Post-Web: The Continuous Geography of Digital Media : Herlander Elias (Formalpress)
Playful Identities: The Ludification of Digital Media : Valerie Frissen, Sybille Lammes, Cultures Michiel de Lange, Jos de Mul, Joost (Amsterdam University Press) Raessens (eds.) Contesting Media Power: Alternative Media in a : Nick Couldry James Curran Networked World (Critical Media Studies) (Rowman & Littlefield)
Media Institutions and Audiences: Key Concepts in Media : Nick Lacey Studies
Course Code Course Title Credit Hours
JCMS 202 Reporting-I 3.00
This hands-on course deals with the fundamentals of reporting and writing for different media platforms. It focuses on strategies for finding newsworthy issues and events for enterprise reporting, high-impact storytelling and investigation techniques as well as an understanding of clear, concise and effective writing of news, features and other journalistic contents. It will equip students with necessary knowledge and skills to reach diverse and demanding audiences by producing innovative, creative, impactful, relevant and solution oriented stories. Emphasis will be put on techniques of information/news gathering, developing news sources and maintaining professional relationship with the sources. This course will introduce students to the differing needs of the various media platform, and common principles such as accuracy, honesty and integrity in professional work.
Relevant Readings
News Culture : Stuart Allan (Open University Press, New York)
News Reporting and Writing : Brian Brooks (et. al) (St. Martin’s Press, New York)
The Complete Reporter : Julian Harris, Kelly Leiter and Stanley (McMillan Publishing Company Inc, New York) Johnson
New Survey of Journalism : George Fox Mott (Barnes & Noble, New Jersey)
Modern News Reporting : Carl Warren (Prentice-Hall, New York)
Course Code Course Title Credit Hours
JCMS 203 Editing-I 3.00
The course provides students with basic techniques of copy editing. Fundamental qualities and role of a copy editor importance and techniques of editing, structure and functions of a news room, news flow in a newsroom, copy selection and grading, techniques of improving copy standard, techniques of meaningful and communicative trans-creations, copy rewriting, dealing with news releases, headline writing and techniques of proof reading will be the focuses of the course.
Relevant Readings
The Art of Editing : Floyed K. Baskette (et. al) (Macmillan Publishing Company, New York)
Editing the Day’s News : George C. Bastian (et. al) (The Macmillan Company, New York)
Creative News Editing : Alfred A. Crowell (W.C. Brown, Dubuque)
Headlines and Deadlines: A Manual for Editors : Robert E. Garst and Theodore M. Bernstein (Columbia University Press, New York)
News Editing : Bruce H. Westley (Houghton Mifflin Company, Boston)
Second Year: Semester-II (5)
Course Code Course Title Credit Hours
JCMS 204 Communication and Development 3.00
The course contains the major concepts of development communication, different types and techniques of development support communication, diffusion of innovation and role of communication in the areas of agriculture, health, education and community development. Moreover, the course will deal with campaign designing, media advocacy and the strategic use of the mass, indigenous and alternative media. The course will look into the various approaches in development communication: media-centered, participatory, ICT-Oriented and Knowledge-based. It will also focus on different types of development and grassroots communication techniques.
Relevant Readings
Concepts of Journalism: North and South : Michael Kunczigk (Friedrich-Ebert-Stiftung, Washington)
Rethinking Development Communication : Neville Jayaweera and Sarath (AMIC, Singapore) Amunugama (eds.)
Communication for Development in the Third World : Srinivas R. Melkote (Sage Publications, New Delhi)
Information Technology for Participatory Development : P. Raman Nair (Concept Publishing Company, New Delhi)
Communication & Development : A Study of Tow Indian : Y.V.L. Rao Villages (The Lund Press Inc, Minneapolis)
Communication & Development: Critical : E.M. Rogers (ed.) Perspective (Sage Publication, Beverly Hills)
Mass Media and National Development : The Role of : Wilbur Schramm Information in the Developing Countries (Stanford University Press, California)
Course Code Course Title Credit Hours
JCMS 205 Photojournalism 3.00
The principal focus of the course will be on the techniques and principles of photography for print and online media. The students will be acquainted with different aspects of practical photography: selection of the events for photography having pubic interests, techniques of obtaining snaps, knowledge on camera, taking pix using digital camera, producing the photographs applying computer software. Students will get lab facilities for theoretical and practical learning.
Relevant Readings
Truth Needs No Ally: Inside Photojournalism : Howard Chapnick (Un of Missouri Press, Columbia, MO)
Photojournalism: A Professionals' Approach : Kenneth Kobre (Focal Press, Boston/London)
Eyewitness: 150 years of Photojournalism : Richard Lacayo and George Russell (Time Books Inc., Pueblo, CO)
Complete Digital Photography : Ben Long (Charles River Media lnc, Massachusetts)
Course Code Course Title Credit Hours
JCMS 206 Mass Media in Bangladesh 3.00
This course studies the present state of mass media in Bangladesh and analyzes the nature and make up of audience and factors that contributed to the growth of different media in the country. Focus will be given on the role of media in the emergence of Bangladesh and the contribution of various media to socio-political, economic, cultural and environmental development. It will examine the major trends of journalism in the country. It will also discuss the political economy of mass media in Bangladesh, pressures of globalization on media ownership and its content. It will also focus present and potential alternative media and its content specially the Internet and community radio. The needs of public service broadcasting will have an emphasis area in this course.
Relevant Readings fvi‡Zi msev`cÎ : Zvivc` cvj evsjv msev`cÎ I ev½vjxi beRvMiY : W: cv_© P‡Ævcva¨vq m¤§yL mg‡i KjKvZvi msev`cÎ : W: b›`jvj fÆvPvh© evsjv‡`‡ki msev`cÎ : myeªZ ksKi ai evsjv mvgwqKcÎ : eª‡R›`ªbv_ e‡›`¨vcva¨vq msev` welqK AvBb : MvRx kvgmyi ingvb evsjv‡`‡ki kvmK †kªYxi msKU : Avjx ixqvR QvcvLvbvi BwZK_v : dR‡j ivweŸ GKvˇii iYv½b : kvgmyj û`v †PŠayix MYwew”Qbœ MYgva¨g : Avjx ixqvR AvaywbK fvi‡Z mvsevw`KZv : †ivj¨vÛ B. Djm‡j evsjv mvgwqKcÎ 1972-1981 : kvgmyj nK mvgwqKc‡Î Rxeb I RbgZ : †gv¯Ídv byiDj Bmjvg ¯^vaxb evsjv †eZvi †K›`ª : †ejvj †gvnv¤§` evsjv‡`‡ki Pjw”PÎ : gxR©v Zv‡iKzj Kv‡`i evsjv gy`ªY I cÖKvkbvi †Mvovi K_v : gynv¤§` wmwÏK Lvb `yB kZ‡Ki evsjv gy`ªY I cÖKvkbv : wPËiÄb e‡›`vcva¨vq (m¤cvw`Z) mvsevw`‡Ki K_vq evsjv‡`‡ki gyw³hy× : kw³ P‡Ævcva¨vq (m¤cvw`Z) evsjv‡`‡ki ¯^vaxbZv hy‡×i `wjjcÎ (6ô LÐ) : nvmvb nvwdRyi ingvb (m¤cvw`Z) Avwg weRq †`‡LwQ : Gg. Avi. AvLZvi gyKzj evsjv‡`‡ki ¯^vaxbZv msMÖvg : iwdKzj Bmjvg Ewbk kZ‡Ki c~e© evsjvi msev` I mvgwqKcÎ : gybZvmxi gvgyb (m¤cvw`Z) fviZxq msev`c‡Îi BwZnvm : eskx gvbœv : A History of Press in India S Natarajan : The Press and Politics in India Prem Narain : Indian Press Mohit Moitra : Press in Pakistan S M A S Feroze : Indian Press Margarita Burnes : Communication Issues in Bangladesh M Golam Rahman
Second Year: Semester-III (6)
Course Code Course Title Credit Hours
JCMS 207 Speech and Public Communication 3.00
The course aims at providing students with essential skills in public speaking including speech preparation, structure, art o speaking and delivery, use of language (choosing and casting), body language (gesture and posture), Interpersonal and public speaking skills and style, stress and intonation, building amicable attitude and aptitude in the speaking environment, dialogue, techniques of reducing communication apprehension, strategies in handling hostile audience etc.
Relevant Readings
Principle of Speech communication : Douglas Ehninger (et. at.) (Scott- foresman, Illinoins)
Principles of Speech Communication : Gronbeck E. and kathleen Longman (New York)
An Introduction to Rhetorical Communication: A : James C. McCroskey Western Cultural Perspective (Allyn and Bacon, Boston)
Principle of Public communication : Kathleen M. German, Bruce E Gronbeck, Douglas Ehninger, Alan H. Monroe Course Code Course Title Credit Hours
JCMS 208 Business and Corporate Communication 3.00
This course aims to teach principles of technical communication for academic and professional needs with special focus on business communication. It will cover designing, writing and revising of reports, articles, manuals, procedures, proposals, correspondence, web pages including the use of graphics. This course will also help to develop business communication skills, including the ability to analyze situations, determine appropriate communication forms, write and revise business related documents and give oral presentations.
Relevant Readings
Reporting Technical Information : Kenneth W. Houp and Thomas E. (Oxford University Press) Pearsall
Technical Communication: Principles : Meenakshi Raman and Sangeeta and Practice Sharma (Oxford University Press Canada)
Technical Writing: Method, Application and Management : Alice I. Philbin and Jhon W. (New York Delman Publ. Inc.) Presley
Business Communication : R. C. Bhatia (Ane Books India)
Effective Business Communication : Herta A. Murphy and Charles E. (McGraw-Hill, New York) Peck
Business Communication: Theory and Application : Lesikar and Pettit (Dame Publications)
Communication in Business : Peter Little (Prentice Hall Press)
Business Communication : LaJuana W. Lee and Others (McGraw Hill Publishing Co.)
Applied Business Communication : Lilian O. Feinberg (Sherman Oaks Alfred Publishing Co.)
Business Communication : Theory and Practice : M Omar Ali
Business Communication: Theory and Application : William S. Davis Information Processing (Boyd & Fraser Publishing Co.)
Course Code Course Title Credit Hours
JCMS 209 Reporting-II 3.00
The course is designed to enable students to learn the methods of reporting social, cultural and political events. They will learn about formats and structures of presenting the gathered information, writing leads or intro of news, body of news, writing simple stories, covering seminars, meetings/conferences, accidents, obituary, and socio-cultural functions. Emphasis will be put on crime reporting, writing interviews based-stories, covering court and legal matters, covering press conference, writing follow-up stories, covering seminars, conference, public meetings and speeches, reporting development issues and affairs, composite reports etc.
Relevant Readings
Contemporary News Reporting : Douglas A. Anderson and Bruce D. Itule (Random House, New York)
Reporting : MV Charnley (Rinehart Press, San Francisco)
The Complete Reporter : Julian Harris, Kelly Leiter, Stanley Johnson (McMillan Publishing Company Inc, New York)
News Writing and Reporting for Today’s Media : Bruce D. Itule and Douglas A. Anderson (McGraw-Hill, New York)
Modern News Reporting : Carl Warren (Harper & Brothers, New York)
Course Code Course Title Credit Hours
JCMS 210 Media Ethics, Laws and Standards 3.00
The course is designed to present a social and historical perspective of media laws and ethics, socio- economic aspects of media laws, and trends of media presentation in conformity with the ethics and media laws in Bangladesh. It examines the influence, responsibility of media, factors that affect the functioning of journalism such as truth, lies, manipulation, temptation, bias, fairness, and power and value systems. Freedoms and responsibilities of mass media practitioners and institutions will be explored within the framework of ethical theories, values, codes of ethics, moral development, professionalism, institutional constraints. The course will also look at the corporate threat on public service journalism and emergence of the needs of reframing ethics and laws relating to journalism and media operation. Furthermore, this course also provides an overview of the laws relating to the mass media specially laws and acts about defamation, decency and morality, contempt of court, parliament, copyright, media employees, official secrecy, press council, censorship, declaration and registration, advertising, ICTs etc. This course attempts also to review the constitution of Bangladesh and its amendments that relate to the practice of journalism.
Relevant Readings
The Ethics of Reporting the News : G.D. Chaturvedi (ABD Publishers, Jaipur)
Legal System of Bangladesh : Md. Abdul Halim (CCB Foundation, Dhaka)
Mass Media Laws and Regulations in Bangladesh : A.N.M. Gaziul Haque (Asian Mass Communication and Research Centre (AMIC), Singapore)
Media Law and Ethics : Roy L. Moore and Michael D. (Taylor and Frances Group LLC, New York) Murray
Media Ethics: Issues Cases : Philip Patterson and Lee Wilkins (Wm C. Brown Publishers, Dubuque)
Laws Relating to press in Bangladesh : Ghazi Shamsur Rahman (The Press Council, Bangladesh) evsjv‡`‡ki msweavb msev` welqK AvBb MvRx kvgmyi ingvb :
MvRx kvgmyi ingvb evsjv‡`‡ki msweavb `Ûwewai fvl¨ MvRx kvgmyi ingvb evsjv‡`‡ki msweavb :
Mass Media Laws and Regulations in Bangladesh : A. N. M. Gaziul Hoque
Course Code Course Title Credit Hours
JCMS 211 Viva-Voce 1.00
A board of experts headed by the Chair/Chair of the Examination Committee/Dean of the faculty will administer the viva -voce.
Third Year: Semester-I (7)
Course Code Course Title Credit Hours
JCMS 301 Media, Society and Culture 3.00
The course facilitates the students with an understanding of some concepts and discourses, i.e. mass society, Mass culture, popular culture, mass communicator etc. It will also deal with reality created by the media, impact of media on existing cultural system and cultural pluralism; interlaying relationship among media, society and culture from various perspectives. Media in contemporary society, content of media in different societies, and effects of mass will also be critically analyzed.
Relevant Readings
The Anthropology of Media: A Reader : Kelly Askew and Richard R Wilk (Blackwell Publishers, Oxford)
Media and Society: Critical Perspectives : Graeme Burton (Open University Press, Berkshire)
Media, Culture and Society : Richard Collins (et. al) (New York: National Association of Book Publishers)
Culture, Society and the Media : Michael Gurevitch (et. al) (Methuen, London/New York)
Make-Believe Media: The Politics of : Michael Parenti Entertainment (St. Martin’s Press, New York)
Inventing Reality: The Politics of News Media : Michael Parenti (St. Martin’s Press, New York)
Course Code Course Title Credit Hours
JCMS 302 Writing Art, Culture and Entertainment 3.00
In this course, students will gain literacy in different art genre and its trends, and be able to interpret and communicate in a compelling way. They will be taught through lectures and exposure to art forms and personalities in the class. Students will learn to write about various art, culture and entertainment forms and celebrities. Moreover, they will be competent in presenting news and criticism about entertainment business and its products that include film, music, television, exhibition or theatrical productions in greater historical and cultural context of Bangladesh.
Relevant Readings ‰mq` gbRyiæj Bmjvg b›`bZË¡ : (K_vc«Kvk) mevi Rb¨ b›`bZË nvmbvZ Ave`yj nvB : (m‡›`k)
Sports And Entertainment Journalism : Dr. Sitaram Sharma
Beyond the Red Carpet: The World of Entertainment : Francine Brokaw (ReadHowYouWant.com Ltd, Canada)
The Culture Industry: Selected Essays on Mass Culture : Theodor W. Adorno (Routledge)
Course Code Course Title Credit Hours
JCMS 303 News and Numbers: Statistics for Journalists 3.00
This course is designed to acquaint students with basic mathematical and statistical analysis for using numbers to tell stories in best possible ways. It aims to provide students with knowledge about how to be critical about numbers, statistics and research. It will enable students to critically analyze budgets, balance sheet, corporate financial reports, and identify business, health and population trends and scrutinize research findings. Students will also able to present numerical information in simple and straightforward ways so that the people can understand how policies and it’s certain changes put impact on their lives.
Relevant Readings
News and Numbers: A Writer's Guide to Statistics : Victor Cohn, Lewis Cope, (Malden : Wiley-Blackwell) Deborah Cohn Runkle
Precision Journalism: A Reporter's Introduction to Social : Philip Meyer Science Methods (Indiana University Press)
The New Precision Journalism (A Midland Book) : Philip Meyer (Indiana University Press)
How to Lie with Statistics : Darrell Huff (W. W. Norton & Company)
The Truthful Art: Data, Charts, and Maps for Communication : Alberto Cairo (New Riders)
The Wall Street Journal Guide to Information Graphics: The : Dona M. Wong Dos and Don'ts of Presenting Data, Facts, and Figures (W. W. Norton & Company)
The Data Journalism Handbook: How Journalists Can Use Data : Jonathan Gray to Improve the News (O'Reilly Media, Inc.)
The Visual Display of Quantitative Information : Edward R. Tufte (Graphics Press USA)
Storytelling with Data: A Data Visualization Guide for Business : Cole Nussbaumer Knaflic Professionals Paperback (John Wiley & Sons)
Show Me the Numbers: Designing Tables and Graphs to : Stephen Few Enlighten (Analytics Press)
Course Code Course Title Credit Hours
JCMS 304 Gender and Media 3.00
The course mainly deals with the concept of gender and how gender issues are represented and reflected in media. Principal components of the course will include: traditional shaping and stereotypical notion of the gender role in the society; patriarchic and male-dominated knowledge and information dissemination framing alternative realities in the society, role of media in creating men and women through manmade discourses; impact of unreal representation of both male and female images in the media, feminist theoretical contributions to culture and media studies.
Relevant Readings
Broadcasting and Telecommunication: An : John R Bittner Introduction (Prentice Hall, New York)
Understanding Modern Telecommunication : Herbert S. Dordick (McGraw-Hill, New York)
Modern Radio Production : Carl Hausman (et. al) (Wadsworth, Boston)
Television Production : Alan Wurtzel and Stephen R. Acker (McGraw-Hill, New York) Third Year: Semester-II (8)
Course Code Course Title Credit Hours
JCMS 305 Sports Reporting 3.00
This course is designed to help the students learn the areas, techniques and methods of sports reporting, trend and tendencies of sports reporting in Bangladesh, writing styles, terms and jargons of sports.
Relevant Readings
Sports Journalism: Context and issues : Raymond Boyle (Sage Publications, London)
Field Guide to Covering Sports (Field Guide Series) : Joe Gisondi (CQ Press, Washington, DC)
Sports Journalism: An Introduction to Reporting and : K.T. Stofer (et. al) Writing (Rowman & Maryland Littlefield)
Course Code Course Title Credit Hours
JCMS 306 Economics and Business Journalism 3.00
The course serves as the foundation for business journalism knowledge with an emphasis on practical reporting skills on economics and business issues and affairs. It explores how to cover traditional beats such as, the national and global economies, markets and corporations. Students will learn to follow free-markets and planned economies; the legal, financial and social roles of public and private corporations; how to track corporations through public feelings and how to read essential economic indicatiors and corporate documents to determine economic performance. Students will learn to prepare news stories for a general audience about current business topics.
Course contents include, business news writing; reporting companies; reporting markets; reporting consumer affairs; reporting national budgets and economic policies; covering the central bank; commercial banks and other financial and non-banking financial institutions; capital market; international trade, business and financial organizations which influence the economic functioning of Bangladesh; the world trade system; global economic issues; writing feature and magazine articles on economic issues; analyzing financial reports and documents.
Relevant Readings
Business Journalism: Management Case and Notes : Albert N. Greco (New York University Press, New York)
Bottom Line Writing: Reporting the Sense of Dollars : Conrad C. Fink (lowa state University Press, lowa)
Business Press Editor : Edward A. Grunwald (New York University Press, New York)
The Business Reporter’s Handbook: A guide to : Glenn Scott Lewin Researching, Writing and Reporting on Companies, Industries and Markets (Tenax Business Press, New Jersey)
Writing About Business: The New Columbia Knight- : Terri Thompson (ed.) Bagehot Guide to Economic and Business Journalism (Columbia University Press)
Rules of Thumb for Business Writers : D.R. Weinbroer, E. Hughes and J. (McGraw-Hill) Silverman
Guide to Writing for the Business Press : Patrick Clinton (NTC Publishing Group)
The Business Reporters Handbook : Glenn S. Lewin (Tenax Business Press)
Course Code Course Title Credit Hours
JCMS 307 Risk and Environmental Communication 3.00
Contemporary lives encounter many risks, hazards, crisis and disasters. To be better equipped to combat these conditions, knowledge about these issues is needed. This course will deal with the knowledge of the themes such as natural disasters, health risks as well as man-made crisis and disasters. The integrated knowledge of these themes will enable students to identify risks and formulate plans and strategies to handle emergency crisis and risk situations.
Relevant Readings
Risk communication: A Handbook for Communicating : Andrea H. McMakin and Regina E. Environmental, Safety, and Health Risks Lundgren (Wiley-IEEE Press)
Communication about Climate Change: Challenges and : Jones Scott (et. al) Opportunities - Proceedings of an International Conference
Effective Risk Communication: A Message : Ulmer Sellnow (et. al) Centered Approach
(Springer Publications)
The Perception of Risk : Paul Slovic (Earthscan Publications)
Strategies for Risk Communication: : Ferson Tucker (et. al) Evolution, Evidence, Experience (Blackwell Publishing, Boston (Massachusetts)
Course Code Course Title Credit Hours
JCMS 308 Media Graphics and Design 3.00
The course will focus on modern graphic and design concepts and techniques in publishing. Students will learn to create a variety of publications for editorial, advertising and public relations purposes ranging from short documents to multi-page documents such as business cards, letter heads, flyers, advertisements, brochures, newsletters, magazines, books, newspapers etc. The course, for this purpose, will make students capable of using word processing, graphic and DTP softwares i.e. MS Word, Adobe Photoshop, Adobe Illustrator, QuarkXpress etc. Students will also be familiarized with the techniques of developing a web site.
Relevant Readings
Exploring Desktop Publishing: A Project Approach : Scott D. Korb (South-Western Publications)
Design Essentials: A Handbook : Jonathon Atterberry (Prentice Hall)
Tutorials (books and software) on relevant software
Third Year: Semester-III (9)
Course Code Course Title Credit Hours.
JCMS 309 Public Relations and Image Management 3.00
This course is designed to prepare students for the career in the field of Public Relations (PR). It acquaints them with roles and importance of PR in dealing with the existing economic and political systems. The course examines application of basic public relations principles. Students explore important PR case histories, analyze and produce critiques on each decision with an emphasis on ethical public relations management. Special attention is paid on managing crises including consequences of unforeseen emergencies and disasters. Students will learn a range of methods for handing various events in respect to target audience, qualities and functions of PR person, PR as press agentry, propaganda and advertisement, publics of PR, PR process and planning, PR and issue management, ethics of PR, PR set-up in different organizations. Use of ICTs for PR and future of PR will be focused in the course.
Relevant Readings
Effective Public Relations : Scott M. Cutlip (et. al) (Prentice Hall, New York)
Public Relations : Frank Jefkins (The M & E Handbook Series, London)
Public Relations: The Profession and the Practice : Dan Lattimore (McGraw-Hill, New York)
The Practice of Public Relations : Fraser P Seitel (Prentice Hall, New York)
Public Relations Today (In Indian Context) : G. Subir Ghosh (Abhinava Printers, Calcutta)
Course Code Course Title Credit Hours.
JCMS 310 Comparative Media Systems 3.00
This course will study the origin and development of journalism in different parts of the world and the similarities and dissimilarities therein. It will study international media systems, compare media developments and its content among Western, Afro-Asian and Latin American countries. It will also discuss the theories of press, press systems in SAARC countries and international flow of information.
Relevant Readings
The Dynamics of Mass Communication : Joseph R. Dominick (McGraw-Hill Publishing Company, New York)
Many Voices One World Report (UNESCO) : MacBride Commission (Rowman & Littlefield, London)
Understanding Mass Communication : Melvin L. DeFleur and Everette E. Denis (Houghton-Mifflin Co., Boston)
Comparative Mass Media System : Leslie John Martin and Anju Grover (Longman series in public communication) Chowdhury
Press System in SAARC : Media Asia (AMIC publication)
Course Code Course Title Credit Hours
JCMS 311 Video Production Process and Techniques 3.00
This course will provide students with the fundamental understanding of the pre-production, production, and post-production processes of video content. Students will get hands-on instruction with camera and editing software, lighting and sound equipment. Through studies, students will be able to understand and apply various concepts of camera shots and movement, development of video, characteristics of video, perceiving the image, extensions and expressions using video, new forms of video, interactive video, diversified use of video, camera works and editing. Students will be provided with lab facilities for practical Lessons.
Relevant Readings
Directing Television and Film : Alan Armer (Wadsworth, Belmont)
Screenwriting : Raymond Frensham (NTC Publication group, Illinois, USA)
The Technique of Television production : Gerald Mllerson (Focal Press, London)
Modern Radio Production : Lewis O’Donnell, Phillip Benoit and Carl (Wadsworth, Belmont Calf) Hausman
Television Production : Alan Wurtzel and Stephen Acker (McGraw-Hill Publishing Company, New York)
Course Code Course Title Credit Hours
JCMS 312 Feature and Creative Writing 3.00
The course is designed to orient students with fundamental concepts of feature writings which will deal with the following components: definition, types end scopes, significance of features, selection of the topics for feature writing, structure and techniques of feature writing, planning and research for feature writing, generating ideas for feature wining, photo- feature and feature photo.
Relevant Readings
The Art and Craft of Feature Writing : William E. Blundell (New American Library, New York)
Feature Writing for newspaper and Magazines : Edward Jay Friedlander (et.al) (Longman, New York)
Writing Feature Articles : Brendan Hennessy (Heinemann Professional Publishing, Oxford)
Features with Flair : Brian Nicholls (Vikas Publishing House, Delhi)
Writing and Selling Feature Articles Hellen M Patterson (Prentice-Hall lnc. New York) :
Course Code Course Title Credit Hours
JCMS 313 Viva-Voce 1.00
A board of experts headed by the Chair/Chair of the Examination Committee/Dean of the faculty will administer the viva -voce.
Fourth Year: Semester-I (10)
Course Code Course Title Credit Hours
JCMS 401 International Communication 3.00
This course is designed to explore contemporary issues in global communication and the driving political, sociological, cultural and economic forces behind the gathering and dissemination of news, entertainment content among various mass cornnnunication systems in the world. From an interdisciplinary perspective, it presents the basic theoretical concepts on global communication and international relations and deals with the impact of global communication on national economy, politics and culture, end the resultant national communication policies.
Relevant Readings
Modernity at. Laree: Cultural Dimensions of : Arjun Appadurai Globalization (The university of Minnesota Press, Minneapolis)
Global Information and World Communication: New : Hamid Mowlana Frontiers in international Relations (Sage Publications, London)
Culture and Imperialism : Edward Said (Vintage)
Media in Global Context: A Reader : Annabelle Sreberny (et. al) (Arnold, London)
Global Communications, International Affairs and the : Philip M Taylor media since 1945 (Routledge, London/New York)
Course Code Course Title Credit Hours
JCMS 402 Radio Journalism 3.00
The course is designed to facilitate the students to gain knowledge, skills and techniques of producing and presenting radio news, features, magazines, documentaries etc through sound and spoken word. They will learn to plan, carry out, record and edit news interviews and other sounds for radio. It is a hands-on course to teach the use of microphone, recorder, phone, computer networks and the editing equipment used to create the short inserts used in normal studio news programs. Students will be provided with lab facilities for practical learning.
Relevant Readings
Radio Program Production: A Manual for Training : R. Aspinall (UNESCO, Paris)
Here’s the News: Radio News Manual : Paul De Maeseneer (ed.) (Asian Books Private Ltd, New Delhi)
Basic Radio Journalism : Paul Chantler and Peter Stewart
Broadcast Journalism: Techniques of Radio and : Adrew Boyd Television News
Radio and TV Journalism : KM Shrivasiava (Sterling Publishers private Ltd, New Delhi)
Course Code Course Title Credit Hours
JCMS 403 Television Journalism 3.00
This course will provide students with technical skills, including news story writing, and hand-on camera and studio skills such as lighting, sound and editing for television journalism. Through a variety of assigned tasks and self-directed learning, students will develop further research, interviewing and writing skills. They will record and edit some news items for TV broadcasting. Students will be facilitated with lab facilities for practical learning.
Relevant Readings
News Culture : Stuart Allan (Open University Press, England)
The Television News interview : Akiba Cohen (Sage, Beverly Hills, Calif)
The Dynamics of Mass Communication: Media in the Digital : Joseph R. Dominick Age (Mc Graw-Hill Higher Education Publication, New York)
Associated Press Broadcast News Handbook : Brad Kalbfeld (McGraw-Hill Publications, New York)
Basic TV Reporting : lvor Yorke (Focal Press, London)
Course Code Course Title Credit Hours
JCMS 404 Online Journalism 3.00
The course aims at giving the students theoretical foundation and practical skills in the emerging forms of journalism based on Internet and digital technologies. They will learn about the art of producing content for online news platforms. Issues including news judgment, reporting basics, and telling stories with texts, audio, video, data, map and photo will be covered in this course. Students will also learn about real-time reporting, social media engagement, blogging and web writing, mobile journalism, web coding and design, SEO and audience building, collaboration and crowd- sourcing.
Relevant Readings
Online Journalism: A Critical Primer : Jim Hall (Pluto Press London)
Journalism Online : Ward Mike (Focal Press, London)
Online News and the Public : Michael B. Salwen (et. al) (Lawrence Erlbaum Associates Publishers, New Jersey)
Breaking News: The Craft and Technology of Online : Sunil Saxena Journalism (Tata McGraw-Hill Publishers Company Ltd, New Delhi)
Fourth Year: Semester-II (11)
Course Code Course Title Credit Hours
JCMS 405 Communication and Media Research: 4.00 Tools and Techniques
The course deals with notions and philosophy of research, its importance, tools and techniques for conducting research in the field of journalism, media and communication. Students will learn to develop a comprehensive research proposal on their own. Concentration will be given on various methods of social science and communication researches i.e. Survey Methods, Focus Group Discussions (FGD), Key Informant Interviews (KII), Case Studies, Content Analysis, Discourse Analysis and Semiotics. Students will be equipped with understanding of formulating questionnaire for survey, and interviewing techniques. Hands on training will be given on some statistical software necessary for data analysis. Eventually, students will be able to carry out research independently. Relevant Readings
Doing Social Research : L Therese Baker (McGraw-Hill Inc, New York)
The Practice of Social Research : Earl R Babbie (Wadsworth publishing company, California)
Statistical Methods : Allen Edwards (Holt, Rinehart and winston, Austin TX)
Practical Research: Planning and Design : Paul D Leedy (Macmillan Publishing Co., Inc., New York)
Mass Media Research : Roger D. Wimmer and Joseph R (Wadsworth Publishing Company, California) Dominick
Course Code Course Title Credit Hours
JCMS 406 Editing-II 3.00
This course will comprise lessons and practice on different editing works. Students will learn writing editorial and column, magazine editing, book editing, news treatment, scheduling and page make up for front page in addition to gaining competence in editing media releases, preparing Bangla reports from English to Bangla and Bangla to English, photo editing and caption writing, readability scoring etc.
This course will also review lessons studied in 2nd year. Students will go through analytical reading of news content that include newspapers, magazines and online texts as part of their class activities.
Relevant Readings
Editing the Day's News : Bastian, Case and Baskette (Macmillan, New York) Headlines and Deadlines : Garst and Bernstein (Columbia University Press) New Survey of Journalism : George Fox Mott (et. al) (Barnes & Noble, Inc., New York.) Modern Newspaper Editing : Gene Gilmore (Iowa State Press, Iowa) News Editing : Bruce H. Westley (Boston, Houghton Mifflin)
The Mass Media: Reporting, Writing and Editing : W. L. Rivers (Holt, Rinehart and Winston, Inc., New York)
Creative News Editing : Alfred Crowell (Wm. C. Brown)
Professional Journalism : M. V. Kamath (Vikas Publishing House Pvt Limited)
Editing In The Electronic Era : Martin L Gibson (Iowa State University Press)
The Art of Editing : Floyd K. Baskette (Macmillan Publishing Co., Inc., New York)
News Survey of Journalism : George Fox Mott (et. al) (Barnes & Noble, Inc., New York)
Introduction to Journalism : Fraser bond (Macmillan Publishing Co., Inc., New York)
The Complete Reporter : Harris and Johnson (Macmillan Publishing Co., Inc., New York)
Modern News Gathering : Ken Metzler (Prentice Hall Inc., New York)
The Complete Journalist : F. J. Mansfield (Sir Isaac Pitman & Sons Ltd., London)
Exploring Journalism : Wolsley and Campbell (Prentice-Hall Inc., New York)
Fourth Year: Semester-III (12)
Course Code Course Title Credit Hours
JCMS 450 Internship/Research Project 3.00
Students need to undergo a certain period of internship in media organisations, advertising agencies, public relations departments of government and non-government organizations, and in various corporate bodies.
Or, students will carry out a study/research under the supervision of a faculty in the field of mass media, communication and journalism following proper research methods.
Course Code Course Title Credit Hours
JCMS 451 Viva-Voce 1.00
A board of experts headed by the Chair/Chair of the Examination Committee/Dean of the faculty will administer the viva -voce.
OPTIONAL COURSES
Course Code Course Title Credit Hours
JCMS 407 Intercultural Communication 3.00
The course focuses on the relationship between culture and communication emphasizing socio- psychological variables, verbal and nonverbal language systems, cross-cultural communication systems and conflict resolution. Pracucal application or in communication principles to contemporary problems of cross-cultural and global communication will be stressed. Speech communications, international business, bus education, social sciences, nursing, mass communications, end other field of study” era certifications requiring cross-cultural contact end/cr awareness of cultural distinctions willbe focused in the course.
Relevant Readings
Increasing Multicultural Understanding: A : Don Locke Comprehensive model (Sage publication, London)
Intercultural Communication: A Reader : Larry A. Semovar (et. al) (Wadsworth Boston)
Communicating between Cultures : Larry A. Semovar (et. al) (Wadsworth Boston)
Communicating in Multicultural Organizations : Richard L. Wiseman and Robert (Sage Publications, London) Shutter (eds.)
Course Code Course Title Credit Hours
JCMS 408 Health and Population Communication 3.00
This course is designed to introduce students to health communication theory, research, and practice. The course’s objective involves introducing students with a solid framework for conducting health communication campaigns that include planning, implementation, and evaluation. Students will develop the skills necessary to use media strategically to advance public health policies and social change; gain knowledge in implementation and evaluation of media campaigns to promote public health goals; will be able to examine theories and research on media influences with respect to its potential harmful effects on wellbeing. It will orient students with the history and development of the field of health communication, discuss characteristics of and barriers to effective health communication, strategies to improve effective health communication, culture and its influence on health communication, review/analyze the theories, models, and assumptions of health communication campaigns relating to public health, the role of interpersonal communication/mass media in health promotion and public health with special reference to Bangladesh.
This course will also examine the demographic profile, state of health, contemporary health concerns, population and family planning issues, population policies, universal health coverage and different aspects of education, communication and research in relation to health in Bangladesh. The design of the content, structure, delivery, user testing, and evaluation of health and life-style information of all kinds will also be encompassed.
Relevant Readings
Communication Strategies for Family Planning : E M. Rogers (New York, Free Press)
Family Planning Communication : Sumanta Banerjee (New Delhi: Radiant Publishers)
Health Communication Research: A Guide to Developments : L. D. Jackson and Directions (Greenwood press, Westport)
Qualitative Research in Health: An Introduction : Carol Grbich (SAGE Publications Ltd)
Health Science Research: A Handbook of Quantitative : Jennifer Peat Methods (Allen & Unwin)
Public Health Communication: Evidence for Behaviour Change : R. C. Honric (Ed.) (Routledge, London/New York)
Health Communication: Theory and Practice : Dianne Berry (Open University Press)
Communicating Health Strategies for Health Promotion : Nova Corcoran (SAGE Publications Ltd.)
Theories and Models in Communicating Health Messages : Corcoran Nova (ed). (SAGE Publications Ltd.)
Public Health Communication: Evidence for behavior change : PC Hornik (Ed.) (Lawrence Erlbaum Associates lnc., New Jersey)
Health Communication : Piotrow Phyllis (et. al) (Praeger, London)
Bangladesh National Population policy (A brochure published by the Government of Bangladesh)
Course Code Course Title Credit Hours
JCMS 409 Screen Play and Program Production 3.00
The course will focus on more practical applications of video production. Students will have to produce news-based/feature documentaries or production of electronic newsgathering. Before the practical applications, students will be given lessons on the ospecis and techniques of various types of video production including TV production and techniques of writing screen play and program script. Students will get lab facilities theoretical and practical learning.
Relevant Readings
Directing Television and Film : Alan Armor (Wadsworth Pub. Co., New York)
Screenwriting : Raymond Frensham (Teach Your Self Books, lilinois)
The Techniquc of Television Producrion : Gerald Millerson (Focal Press, Oxford)
Grammar of the Shot : Roy Thompson and Christopher Bowen (Elsevier, Burlington/Oxford)
Course Code Course Title Credit Hours
JCMS 410 Magazine Editing and Production 3.00
The course deals with providing the students with theoretical understanding and practical knowledge of magazine editing and production. The major components to be focused in the course will include: a brief historical background of the magazine, types of magazine. copy flow, principles of magazine ad and its overall make-un. Correction of different copies and editing, techniques of copy improvement arid enquiry of legal and ethical issues in compliance with existing socio-cultural settings will also be emphasized in the course. The students will be introduced to the techniques of copy fitting with the one in editing and retouching pixs with a view to bringing cut of a Polished production.
Relevant Readings
How to Write for Magazines : Charles H. Harrison (Allyn and Bacon, Boston)
Magazine Editing : John Morrish (Routledge, New York/London)
The Language of Magazines : Linda Mclughlin (Routledge, London/New York)
Magazine Editing in the 60s : William L. Rivers (Wadsworth Publishing Company, Belmont)
Modem Magazine Editing : Robert Root (W. C. Brown Co., Dubuque lA)
Course Code Course Title Credit Hours
JCMS 411 Opinion Writing 3.00
This course is designed to give students an understanding of the process of researching, writing, and revising various forms opinion writing—columns, editorials, commentaries, critical reviews, letters to the editor and other forms of personal expression. Moreover, it will examine the potential of blogging as an online form of self-expression. Students will learn the difference between opinion writing and news writing. This course enables students in critical thinking and logical writing. Emphasis on aspects of philosophy, logic and argumentation will be given for this purpose. Students should gain an understanding of what makes a well-thought-out and effectively written opinion piece through class lectures, practices and readings.
Relevant Readings The Art of Opinion Writing: Insider Secrets from Top Op- : Suzette Martinez Standring Ed Columnists (Rrp International LLC)
The Art of Column Writing: Insider Secrets from Art : Dave Barry, Arianna Huffington, Pete Buchwald Hamill and Other Great Columnists (Routledge, NewYork)
Writing Opinion for Impact : Conrad C. Fink (John Wiley & Sons)
Course Code Course Title Credit Hours
JCMS 412 Science Reporting 3.00
The Course is designed to equip the students with theoretical and practical understanding of both the techniques and journalistic principles as well as the fundamentals of different scientific progress in the areas of print, electronic and interactive media and communication technologies. After completion of the courses, the students will be introduced with basic terminologies used in the aforesaid technological advancement.
Relevant Readings
A Field Guide for Science Writers : D. Blurn (et. al) (Oxford University Press, Oxford)
Communicating Uncertainty: Media Coverage of New : Sharon M. Friedman, (et. al) and Controversial Science (Routledge, New York)
The Best American Science and Nature Writing : Mary Roach and Tim Folger (eds.) (Houghton Mifflin Harcourt, Boston)
Course Code Course Title Credit Hours
JCMS 413 Reporting Peace and Conflict 3.00
The course explores key concept that relate to med coverage of peace and conflict in the world. The course considers the reporting of peace and conflict, including wars, peace initiatives, community actions/protests, interpersonal violence arid peaceful living. The aim is to engage with how peace and conflict are represented in society. The focus includes both mass media and alternative media.
Relevant Readings
Reporting Conflict New Directions is Peace Journalism : Jake Lynch and Johan Galtung (University of Queensland Press, Queensland)
Peace Journalism in Times of War : Susan Dente Ross and Majid Tehranian (Transaction Publish New Jersey)
Expanding Peace journalism: Comparative and Critical : Ibrahim Seaga Shaw (et. al) Approaches (Sydney University Press, Sydney)
Handbook of Peace and Conflict Studies : Charles Webel and Johan Galtung (Taylor & Francis, Pew York)
Course Code Course Title Credit Hours
JCMS 414 Film Studies 3.00
The course introduces the students to the study of film, its history, development, and its application as an artistic, educative, informative, entertaining as well as social force. Students will be acquainted with basic elements, terminology and theories of critique and inquiry of film and film industry. In addition, the goal is to train students to view films critically and with an informed awareness of screening and assessment in compliance with socio-cultural and political settings of the country.
Relevant Readings
The Major Film Theories, An Introduction : Dudley Andrew (Oxford University Press, New York)
Traditions in World Cinema : Linda Badley and Barton Palmer (eds.) (Edinburgh University Press, Edinburgh)
Contemporary World Cinema : Shohini Chaudhury (Edinburgh University Press, Edinburgh)
How to Read a Film : James Monaco (Oxford University Press, New York/Oxford)
Pjw”P‡Îi Awfavb : axgvb`vk¸ß (m¤úvw`Z) (evYxwkí, fviZ)
Course Code Course Title Credit Hours
JCMS 415 Art of Presentation 3.00
The course introduces the students with confidence and techniques associated with presenting before camera, reading autocue, writing and memorizing short scripts, n and talking to time, This course will help the students to deliver their message will impact to smaller audiences, present confidently to camera, read autocue, conduct an interview and talk to time.
Relevant Readings
How To Get A Job In Television : Elsa Sharp (Build Y, A & C Black, London)
So You Want to be a TV Presenter? : Kathryn Wolfe (New York)
Course Code Course Title Credit Hours
JCMS 416 Political Communication 3.00
This course examines the interaction between politics, the media and the public. It considers the degree to which Bangladesh’s political opinions and actions are influenced by the mass media and the influence of the mass media on public policy. It covers political communication in all its forms, genres, and styles in Bangladeshi politics. Emphasis will be given to the role of political communication as it is practiced in the media, by elected officials, and during elections. Students be able to identify and explain key concepts in political communication and apply that knowledge to communicative situations occurring in the public sphere; recognize, describe, and demonstrate how political candidates and elected officials employ and are constrained by communication; identify, interpret, assess and synthesize political communication research; and analyze, evaluate, and compare the persuasiveness of political actions.
Topics to be covered include the history of the mass media, recent trends in the news media, theories of attitude formation and change, the nature of news, the ways in which the news shapes the public's perceptions of the political world, campaign communication, how the media and public opinion affect the manner in which public officials govern, and the general role of the mass media in the democratic process power and politics; mass media theories; liberal theories of democracy; role of media in democracy; political parties and pressure groups; structures of political power; contemporary political theories; political culture and mass media; media ownership patterns and politics; media monopoly; editorial independence; politics and mass media economy and mass media and political development in Bangladesh.
Relevant Readings
The Media and Democracy : John Keane (Polity Press)
Mass Media and Media Policy in : P. J. Humphreys Western Europe (Manchester University Press)
An Introduction to Political Communication : Brian McNair (Routledge, London) Politics and the Mass Media in Britain : Ralph M. Negrine (Routledge, London)
The Press and the Decline of Democracy : R. G. Picard (Greenwood press, Westport)
Models of Democracy : David Held (Stanford University Press)
The People’s Right to Know: Media, Democracy and the : Frederick Williams and J. V. Information Super Highway Pavlik (eds.) (Rowman & Littlefield Publishers, Inc.)
Course Code Course Title Credit Hours
JCMS 417 Information and Communication Technologies in Society 3.00
This course is designed to help students understand what it means to live in the age of connectedness. It deals with social, political, economic and cultural implications of information and communications technologies (ICTs) with special focus on Bangladesh context. The core issues covered in the course include electronic mediations, information age, information society, network society, digital citizenship, digital revolution, social movements, campaigns and protest in the internet age, cybercrime and security, convergence and cyber-culture and the concept of Digital Bangladesh
Relevant Readings
The Rise of the Network Society: The Information Age: : Manuel Castells Economy, Society, and Culture Volume (Wiley and Blackwell)
Networks of Outrage and Hope: Social Movements in the : Manuel Castells Internet Age (Polity)
Activists Beyond Borders: Advocacy Networks in : Margaret E. Keck and Kathryn International Politics Sikkink (Cornell University Press)
Media, Politics and the Network Society : Robert Hassan (McGraw-Hill Education)
The Wealth of Networks: How Social Production Transforms : Yochai Benkler Markets and Freedom (Yale University Press)