Welcome from the Conference Chair

The rich variety and long history of museums in Washington D.C. makes it an ideal place for Mid- Atlantic Association of Museums members to Table of Contents gather to consider the future of our profession. What does the future look like and how can we Welcome from the Chair...... 2 prepare our institutions to remain vital community Schedule at a Glance...... 3 resources? Sunday Schedule...... 4 The Conference Program Committee has assem- bled a provocative and varied series of speakers Monday Schedule...... 5 who have developed forward-looking programs Weil Lecture...... 10 or have already faced challenges that forecast future issues, from surviving hurricanes to wel- Tuesday Schedule...... 12 coming new immigrant communities into our Coffey Award...... 13 institutions. How can we solve problems related to world versus national ownership of cultural property? Have the rules for fundraising changed in White Gloves Gang...... 14 the wake of the economic downturn? What is the new reality? Special Tour Info...... 15 Crowdfunding, Tumblr, STEM, the Common Core—how will these words change what we do and how we do it? D.C. Map...... 19 We have invited two forward-thinking leaders in our profession to launch the discussion from different perspectives. Keynote speaker Randy Cohen, 2013 Conference Vice President of Americans for the Arts, challenges us to think of museums Committee not only for their essential role in the preservation of culture and identity, but also an economic engine that builds healthier communities. Cohen CHAIR teaches us how to make the case for the value of our unique museums as Gretchen Sorin economic, social, and educational assets. Marsha Semmel, 2013 Stephen Cooperstown Graduate Program Weil lecturer, addresses the special position of museums as protectors of objects and the responsibilities and challenges this presents for the future.

COMMITTEE MEMBERS We know that the future presents unforeseen circumstances, some of which Andy Kitzmann will be under our control and some of which will not. As the environment changes museums must find ways to change with it. We invite you to join us in this important conversation. Jobi Zink — Gretchen Sorin, Conference Chair Jewish Museum of Maryland Cooperstown Graduate Program Heather Stivison The Stickley Museum at Craftsman Farms President, Mid-Atlantic Association of Museums Barbara Bartlett Lorenzo State Historic Site INTERNS Patrick Dickerson Cooperstown Graduate Program Michelle Paulus Cooperstown Graduate Program

MAAM 2013 Annual Meeting Page 2 67th Annual Meeting Program at a Glance

SUNDAY, OCTOBER 20 (Please see pages 15 and 16 for Sunday Tour Opportunities.) SUNDAY WORKSHOP: 3:00 p.m. at Ford’s Theatre National Historic Site, NPS 511 10th St., NW The Perfect Ask with Robert Bull. (pre-registration required, $30 per person) OPENING RECEPTION: 6:00 p.m. to 8:00 p.m.at National Museum of Women in the Arts, 1250 New York Ave., NW

MONDAY, OCTOBER 21 at the National Museum of the American Indian, Fourth St. and Independence Ave. REGISTRATION: 7:00 a.m. to 4:00 p.m. OPENING BREAKFAST: 8:00 a.m. — 9:30 a.m. at the National Museum of the American Indian Café Special AAM Presentation: John Wetenhall, Treasurer, American Alliance of Museums KEYNOTE ADDRESS: Randy Cohen, Vice President for Research and Policy, American for the Arts BREAK-OUT SESSION 1: 9:45 a.m. to 10:45 a.m. Room 4018: There is Power in a Union: Room 4019: The Future of the Cultural Rasmuson: Generating STEAM: Art Collaboration and Sustainability in Historic Property Debate: Where do we go after James Museums and STEM Education House Museums Cuno? BREAK-OUT SESSION 2: 11:00 a.m. to 12:00 p.m. Room 4018: Engaging People with Autism Room 4019: Earned Income Here: Museum Rasmuson: AAM Excellence at All Levels: in Museums: Best Practices & Lessons Learned Dining, Catering, Facility Rentals & Gift Shop Applying Standards at Your Museum

LEADERSHIP LUNCH (invitation only) or LUNCH ON YOUR OWN: 12:00 p.m. to 1:30 p.m. Leadership Lunch takes place at the Holiday Inn, 550 C Street Southwest BREAK-OUT SESSION 3: 1:30 p.m. to 2:30 p.m. Room 4018: Talking About it: The Dialogic Room 4019: Four Perspectives forward: A Rasmuson: Streaming 1.21 Gigawatts of Museum as a Center for Community Multidisplinary Look at Change and Distance Learning Conversations Adaptive Response AFTERNOON BREAK: 2:30 p.m. to 3:00 p.m. BREAK-OUT SESSION 4: 3:00 p.m. to 4:00 p.m. Room 4018: Finding the right Tool: Using Room 4019: Crowdfunding for Museums Rasmuson: Weathering Storms (literally!) Social Media to Connect With Audiences and continuing to Serve STEPHEN WEIL MEMORIAL LECTURE: 5:15 p.m. to 6:15 p.m., Rasmuson Theater Marsha L. Semmel, IMLS Director of Strategic Partnerships — Stuff and the Future of Museums: Wither Collections in Our Virtual Age

TUESDAY, OCTOBER 22 at the Holiday Inn 550 C Street SW (Please see page 16 for Tuesday Tour Opportunities.) CLOSING BREAKFAST and BUSINESS MEETING: 7:45 a.m. — 8:40 a.m. BREAK-OUT SESSION 1: 8:50 a.m. to 9:50 a.m. Discovery 1: Not Just Talking About It: Saturn/Venus Room: Is There a Form for Columbia Ballroom: Generating Interest Education, Collections, Collaboration, and STEM That? in Immigrant Generation Audiences

COFFEY AWARD CEREMONY: 10:00 a.m. to 10:30 a.m., Columbia Ballroom Courtney B. Wilson, Executive Director B&O Railroad Museum BREAK-OUT SESSION 2: 10:40 a.m. to 11:40 a.m. Discovery 1: Curiouser and Curiouser: Saturn/Venus Room: A National Treasure Columbia Ballroom: Funders Talk About Exposing the Collections through Social Media in a Small Museum Becomes Part of the the Future of Funding for Museums Collection at the US Senate: Collaboration, Deaccessioning, Conservation, and Politics BREAK-OUT SESSION 3: 11:50 a.m. to 12:50 a.m.

Discovery 1: Teaching with Thinking Saturn/Venus Room: Selling the Story: Columbia Ballroom: Rethinking Routines Developing Tourism Products From Cultural Collections: Making Museums Matter to Resources More People

MAAM 2013 Annual Meeting Page 3 SUNDAY, OCTOBER 20 Please Note: Sunday’s events take place at two locations: Ford’s Theatre National Historic Site (NPS) located at 511 Tenth Street, NW; and National Museum of Women in the Arts located at 1250 New York Avenue, NW.

SUNDAY WORKSHOP 2:30 p.m. to 5:30 p.m.

THE PERFECT ASK Presented by Robert Bull, Chief Development Officer For The National Trust For Historic Preservation

“The Perfect Ask” is a participatory workshop that explores tried and true strategies for soliciting face-to-face gifts. Using a linear approach to outline the process, work- shop participants are provided with a checklist of solicita- tion considerations, from scheduling the meeting to closing the deal. Whether you are a newcomer to fundraising or a seasoned development professional, by the end of the workshop, participants not only build a comfort level for leading up to and delivering their own “Perfect Asks,” but more importantly, understand why process is just as important as outcome!

Robert Lee Bull, Jr. leads the National Trust for Historic Preservation’s fundrais- ing efforts on behalf of America’s historic places. A native of Baltimore, Mr.Bull is a graduate of the Baltimore School for the Arts, holds a bachelor’s degree in OPENING RECEPTION theatre and arts administration from Goucher College, and most recently com- 6:00 p.m. to 8:00 p.m. pleted a master’s of science in Organizational Leadership and Sponsored by Management from Antioch University Design and Production Incorporated New England. He is a member of the Association for Fundraising Professionals (AFP), recognized as a Certified Join all conference attendees for hors d’oeuvres and Fundraising Executive (CFRE), and currently serves on the drinks in the elegant Renaissance Revival Great Hall of AFP Diversity Committee. He is a frequent presenter and pan- the National Museum of Women in the Arts. Adorned elist at regional and national conferences sponsored by AFP, the with art from the collection the luxurious marble recep- Association for Healthcare Philanthropy, and Council for the tion area is the perfect place to greet old friends and Advancement and Support of Education (CASE). meet conference speakers. Hors d’oeuvres and free drink Sponsored by Robert Bull, LLC ticket are included in registration. Attendees may pur- chase additional drinks if desired. Pre-registration ($30) is required Limited tto 30 participants National Museum of Women in the Arts 2:30-5:30 1250 New York Ave NW (at 13th Street) Ford’s Theatre National Historic Site, NPS 6:00 p.m. to 8:00 p.m 511 Tenth St, NW

MAAM 2013 Annual Meeting Page 4 MONDAY, OCTOBER 21 Registration begins at 7:30 a.m. Please Note: Monday’s sessions take place at National Museum of the American Indian, Fourth Street and Independence Avenue. The Leadership Lunch takes place at the Holiday Inn.

KEYNOTE ADDRESS “MUSEUMS MEAN BUSINESS” Sponsored by the Cooperstown Graduate Program

To launch the conference, this year’s keynote speaker, Randy Cohen—Vice President of Research and Policy at Americans for the Arts, the nation’s advocacy organization for the arts—will discuss the role of museums as an economic driv- er and key partner in our nation’s prosperity. In this lively session, Randy will fill your advocacy quiver with case-making arrows

Photo Copyright All rights reserved by Smithsonian NMAI Photo Copyright about how your museum strengthens your community socially, economically, and educationally. A member of the Americans for the Arts staff since 1991, Randy stands out OPENING BREAKFAST as one of the most noted experts in the field of arts fund- 8:00 a.m. to 9:30 a.m. ing, research, policy, and using the arts to address commu- nity development issues. He publishes The National Arts Sponsored by the Index, the annual measure of the health and vitality of arts Seton Hall Museum Studies Program as well as the two premier economic studies of the arts industry—Arts andEconomic Prosperity, the national impact study of nonprofit arts organizations and their audiences; Begin your day with breakfast in the and Creative Industries, an annual mappingstudy of the café at the National Museum of the nation’s 905,000 arts establishments and their employees. A American Indian. John Wetenhall the sought after speaker, Randy has given speeches in 48 Treasurer of the American Alliance states, and regularly appears in the news media—includ- of Museums will welcome all confer- ing the Wall Street Journal, The New York Times, and on ence attendees with a special address CNN, CNBC, and NPR. Randy has also been a policy spe- in the café. cialist for the National Endowment for the Arts, founded Randy Cohen—Vice President of the San Diego Theatre for Young Audiences and served as Research and Policy at Americans its managing director. for the Arts, the nation’s advocacy organization for the arts, will present the keynote address immediately follow- Note: the Keynote Address takes place in the café at the ing Mr. Wetenhall’s remarks. National Museum of the American Indian.

MAAM 2013 Annual Meeting Page 5 MONDAY Continued. . . Museum; Michele Saliola, Director of

11:00 a.m. to 12:00 p.m. Programs, Judd Foundation; Janice AMERICAN ALLIANCE OF 9:45 a.m. to 10:45 a.m. Monger, Executive Director, Alice Austin GENERATING STEAM: ART House Museum; Vivian Linares, Program MUSEUMS ON EXCELLENCE MUSEUMS AND STEM Director, Manitoga/The Russel Wright AT ALL LEVELS: APPLYING EDUCATION Design Center; Christine Podmaniczky, STANDARDS AT YOUR Associate Curator, N.C. Wyeth and MUSEUM Andrew Wyeth Studios (Brandywine STEM has guided U.S. public educa- River Museum) Museum standards can be met by tion for decades, with the belief that Room 4018 museums of all sizes and disciplines. the focus assures a future generation Get an overview of National Standards

MONDAY MONDAY and find out how applying standards of innovators. In order to achieve true THE FUTURE OF THE CUL- innovation, however, we need some- to your museum’s operations can help thing more. There is a growing move- TURAL PROPERTY DEBATE: you to showcase your achievements ment to infuse the arts into STEM, WHERE DO WE GO AFTER and high levels of service and profes- making it STEAM, offering strategic JAMES CUNO? sionalism. Find out more about pro- and creative emphasis on innovation grams like MAP and StEPs and the The broad, theoretical debate over and interdisciplinary learning. That pathways to Accreditation. world vs. national ownership of cul- said, the arts often remain segregated tural property, eloquently outlined by Lauren Silberman from STEM and art museums are still James Cuno in Who Owns Antiquity Coordinator, seeking ways to engage educators, and Whose Culture, is ultimately futile AAM Museum Assessment Program elected officials, and funders. This ses- as, Cuno’s viewpoint notwithstanding, Rasmuson Theater sion will offer insight into the status sufficient arguments will always be of STEM->STEAM, with a panel pres- found on both sides to cause the ENGAGING PEOPLE WITH entation of successful initiatives and

MONDAY MONDAY debate to end in a stalemate. As this AUTISM IN MUSEUMS: programs. panel will show, the future of the cul- BEST PRACTICES AND Steven Kern, Executive Director, Everson tural property debate lies not in fur- LESSONS LEARNED Museum of Art; Mariani Lefas-Tetenes, ther theoretical discussions but rather Educator, School & Teacher Programs, in finding creative solutions to specific Presenting new projects to engage the Museum of Art, Rhode Island School of cultural property conflicts. The three growing number of children with Design; Shirley Thomas, Senior Manager panelists, two from museums in the autism, this session will share a of School & Teacher Programs, Newark MAAM region, one from China, will replicable process of staff training, Museum each discuss a case study to demon- program development, outreach, and Rasmuson Theater strate the complexity of cultural prop- evaluation. Participants will hear erty conflicts and the many valid con- about two funded projects; the first THERE IS POWER IN A siderations that each side normally presented by the Museum Access UNION: COLLABORATION brings to the table. The panelists will Consortium about city-wide profes- also address the creative solutions or sional development workshops on AND SUSTAINABILITY IN autism and working with two NYC MONDAY MONDAY HOUSE MUSEUMS compromises that have been, or can be, found to diffuse cultural property institutions, and the second presented This roundtable will discuss how col- conflicts to everyone’s satisfaction. by the Intrepid Sea, Air & Space

Museum about launching early-morn- laboration and cooperation can sup- Petra ten-Doesschate Chu, Director, ing programs for families affected by port the sustainability of historic Director MA Program Museum autism. Presenters will provide a frame- house museums. All of the presenters Professions Seton Hall University; work for engaging the community, in this panel are members of the Shuhan Liang, PhD candidate; contribut- tips and techniques for creating and National Trust for Historic ing editor Randian, Peking University; sustaining programs, and responding Preservation’s Historic Artist Homes Kevin Stayton, Senior Curator, Brooklyn to audience needs and feedback. and Studios program. Each will dis- Museum; Lucy Fowler Williams, cuss how their museums have benefit- Associate Curator and Sabloff Senior Sheri Levinsky, Assistant Vice President ed from membership in the HAHS Keeper of American Collections, of Education, Intrepid Sea, Air & Space program. From that foundation, the University of Pennsylvania Museum Museum; Cindy VandenBosch, Co-Chair panel will move to more general Room 4019 and Project Manager, Museum Access

MONDAY MONDAY issues of collaboration and coopera- Consortium; Miranda Appelbaum, tion among the other attendees. Manager of Access Programs, Intrepid Paul Eisenhauer, Executive Sea, Air & Space Museum Director/Curator, Wharton Esherick Room 4018

MAAM 2013 Annual Meeting Page 6

MONDAY MONDAY EARNED INCOME HERE: Associates; Gregory J. Melanson, Deputy Noon to 1:30 p.m. MUSEUM DINING, CATER- Executive Director & Associate, Friends of the National Zoo; David Greenbaum, LEADERSHIP LUNCH ING, FACILITY RENTALS MONDAY FAIA, LEED AP bd+c, Vice President, By invitation. Taking place at the AND GIFT SHOP SmithGroupJJR; Darrell R. Willson, Holiday Inn, 550 C Street Southwest Interact with a panel of experts on Administrator, ; Sponsored by the Johns museum dining, gift shops, catering, Joan Doyle, Principal, Manask & Hopkins University Museum facility rentals and expansion/renova- Associates Studies Program tion. Panelists include Darrell Willson, Room 4019 Administrator, National Gallery of Art; Greg Melanson, Deputy Executive Director, Friends of the National Zoo, David Greenbaum, AIA of SmithGroup, Joan Doyle, Principal- Gift Shops, Manask & Assoc. and moderator Art Manask, founder of Manask & Assoc., the well-known MONDAY earned income specialist that has worked with museums and cultural institutions in all of these areas since 1993. Panelists will receive and respond to audience questions about operations, sales, marketing, plan- ning/construction, and ways to improve your top and bottom-line earned income in all areas.

Arthur M. Manask, Principal, Manask &

MAAM 2013 Annual Meeting Page 7 docents to use objects to evoke dia- increased focus on ELA and Math

1:30 p.m. to 2:30 p.m. TALKING ABOUT IT: THE logue, tackle divisive community content. Distance learning programs issues by representing all sides of the at ’s Mount DIALOGIC MUSEUM AS A story, and find the resources to make Vernon and Ford’s Theatre bring the CENTER FOR COMMUNITY dialogue and engagement happen. museum and its resources into the CONVERSATIONS Participants will leave with a deeper classroom via multiple channels, understanding of the rewards and including electronic field trips, video We will explore how museums can challenges of dialogue based pro- conferencing, and social media. This maintain relevancy by becoming safe gramming; the insights and experi- session will demonstrate various ways spaces for important conversations ences of their peers; and knowledge of to build live programs for an offsite through programming that encour- the resources provided by state audience. Participants will hear stories

MONDAY MONDAY ages diverse perspectives on both crit- humanities councils in supporting this about what has and hasn’t worked, ical historic events and contemporary type of programming. see examples of inexpensive tools issues. The goal of the session is to available for use, and brainstorm encourage educators and administra- Jean Wortman, Program Officer, ideas for using distance learning in tors at small museums to develop a Maryland Humanities Council; Mary their own institutions. philosophy of educational program- Alexander, Director, Museum Advance- ming that not only allows, but wel- ment Program, Maryland Historical Danielle Schallom, Coordinator of comes visitors to share their collective Trust; Rod Cofield, Executive Director, Education Outreach and Leadership experiences. We believe that museum Historic London Town and Gardens; Programs, George Washington’s Mount visitors can learn not just from the Robert Forloney, Director, Breene M. Kerr Vernon; Kate Langsdorf, Education authority, but from each other as well, Center for Cheapeake Studies Programs Manager, Ford’s Theatre and that this dialogic approach creates Room 4018 Society; Zerah Jakub, Manager of a sense of shared community that Education Outreach and Leadership enriches the individuals’ museum expe- STREAMING 1.21 GIGAWATTS Programs, George Washington’s Mount

MONDAY MONDAY rience and repositions the museum as a OF DISTANCE LEARNING Vernon key community center. Putting theory Rasmuson Theater Educators are in search of new ways into practice, this session will feature

of teaching as Common Core stan- dialogue amongst panelists and partici- dards and STEM education place an pants as we explore how to encourage MONDAY MONDAY MONDAY MONDAY

MAAM 2013 Annual Meeting Page 8 FOUR PERSPECTIVES FOR- strengthen our visitor services, attract grapple with questions of how best to WARD: A MULTIDISCIPLI- significantly higher attendance, and use these new and ever-changing tools. NARY LOOK AT CHANGE develop a higher profile in our com- Rebecca Martin, Volunteer and Tour munity (at the neighborhood level & AND ADAPTIVE RESPONSE Coordinator, National Archives and way beyond) through collaborations Records Administration; Stephanie The museum industry is in the midst and changes in how we do our work. Greenhut, Education Technology of a paradigm shift precipitated by the Working in partnership within the Specialist, National Archives and Records information age. Our audiences reflect Smithsonian and NMAI, as well as Administration; Hilary Parkinson, new demographic arrays, have new NY-based organizations, has informed Writer-Editor, National Archives and needs, and come with new expecta- and enriched everything we do. Records Administration tions of the museum/visitor relation- Though presented as a “case study,” Room 4018 ship. This panel will look from four we will provide participants with instructive handouts, focusing practi- different perspectives at repositioning CROWDFUNDING FOR ourselves to become more adaptive to cally on know-how and how-to. MUSEUMS changing events and to meet current John Haworth, Director, National challenges while becoming better pre- Museum of the American Indian-NY; This session will examine strategies pared to address the next shift. Lucia DeRespinis, Director of for crowdfunding success, with exam- Attendees will learn about innovative Development & Communications, ples drawn from recent fundraising tools being developed for manage- National Museum of American Indian- projects for artifact conservation. As ment, design, and fundraising, and be NY; Margaret Sagan, Visitor Services part of its Pennsylvania Connecting to asked to consider their place in this Manager, National Museum of American Collections implementation project, shifting landscape and their plans to Indian-NY the Conservation Center for Art and move forward. Rasmuson Theater Historic Artifacts is leading “PAs Top 10 Endangered Artifacts,” a five-week Eric Christiansen, Senior Exhibits crowdfunding initiative that will con- Designer, : FINDING THE RIGHT TOOL: clude on October 9. For this presenta- National Museum of the American USING SOCIAL MEDIA TO tion, representatives from three of the Indian; Cheryl Braunstein, Exhibit CONNECT WITH AUDIENCES participating sites will serve as pan- Developer/Project Manager, Smithsonian elists in a discussion of their just-com- Institution: National Zoo; Yoonhyung We all want to connect with our audi- pleted crowdfunding projects, what Lee, Director of Digital Media ences using social media. But we are worked and what didn’t work. The Philanthropy, Smithsonian Institution: awash in social media platforms, from moderator will embellish with infor- Office of Advancement Flickr to Tumblr, Pinterest to mation about other crowdfunding Room 4019 Historypin. How do we decide which of the dozens of options is the right fit opportunities on fundraising plat- for our museum and for each of our forms like Kickstarter and Indiegogo. 2:30 p.m. to 3:00 p.m. audiences? Three National Archives Lee Price, Director of Development, BREAK staff members will talk about projects Conservation Center for Art and Historic National Museum of the they’ve undertaken to use a variety of Artifacts; Barry Rauhauser, Stauffer social media platforms and techniques Curator and Director of History on the American Indian Café to engage visitors, both real and virtual. Web, LancasterHistory.org Participants will join discussions to Room 4019 3:00 p.m. to 4:00 p.m. WEATHERING STORMS (LITERALLY!) AND CONTINUING TO SERVE Since 9/11, the National Museum of the American Indian in NY has worked within the context of complex events from Hurricane Sandy to Occupy Wall Street, facing tough chal- lenges yet with great many opportuni- ties. With heightened security demands and other operational chal- lenges, our museum has managed to

MAAM 2013 Annual Meeting Page 9 STEPHEN WEIL MEMORIAL LECTURE MARSHA L. SEMMEL 5:15 p.m. to 6:15 p.m. Rasmuson Theater Sponsored by Mary Case of Qm2

In the spirit of prolific writer, philosopher and scholar emeritus at the Smithsonian Institution’s Center for Education and Museum Studies and longtime deputy direc- MONDAY MONDAY tor of the Hirshhorn Museum and Sculpture Garden, the Mid-Atlantic Association of Museums invited Marsha L. Semmel to present the 2013 Stephen Weil Lecture. “I continue to be energized by—and passionate about—the power of museums and libraries as vital community organizations that are continually striving to make a positive difference in people’s lives,” says Marsha Semmel. A frequent writer and thinker about museums, Semmel has served as Acting Director of the Institute of Museum and Library Services and as Director for Strategic Partnerships and Deputy for Museum Services. She has been President and CEO of the Women of the West Museum, in Denver, CO and Conner Prairie, a living history museum in Indianapolis, IN. She served as Director, Division of Public Programs at the National Endowment for the Humanities, and has also worked at the B’nai B’rith National

MONDAY MONDAY Jewish Museum, the Smithsonian Institution, and the Taft Museum in Cincinnati. Marsha’s lecture at this year’s conference “ ‘Stuff’ and the Future of Museums: Whither Collections in Our Virtual Age” raises provocative questions about the future of museum collections. MONDAY MONDAY MONDAY MONDAY

MAAM 2013 Annual Meeting Page 10 MAAM 2013 Annual Meeting Page 11 TUESDAY, OCTOBER 21 Registration begins at 7:30 Please Note: Tuesday's events take place at the Holiday Inn, 550 C Street Southwest

IS THERE A FORM FOR THAT? and interests of second through fifth 7:45 a.m. to 8:40 a.m. generation Americans towards their What form should I use when accept- CLOSING BREAKFAST cultural heritage. A discussion of ing born-digital images? Do electronic potential strategies to attract a broad- TUESDAY TUESDAY and Business Meeting signatures on e-mailed forms transfer er, multi-generational audience will be ownership? The museum world has investigated. This assembly is open to Sponsored by changed in the 21st century. If your all participants, who will be encour- University of the Arts institution hasn’t reviewed its forms aged to share their experiences with since Y2K, chances are your language differing interests in immigrant gener- Kick off the final day of the 2013 is outdated. While it’s certainly easier ation levels, and with strategies for MAAM conference with breakfast to borrow a template from another reaching new audiences. institution than develop your own, at the conference hotel. Melissa Marinaro, Curator, Italian Columbia Ballroom learn why it is important to customize each document to fit your museum’s American Collection; Peter Argentine, needs. What’s an IRS 8283 form? Can Emeritus Chair and Found Member of a separation sheet prevent anxiety? IAC Advisory Council, President, 8:50 a.m. to 9:50 a.m. Do object transfer forms and artifact Argentine Productions disposal forms differ? Do you need a Columbia Ballroom

TUESDAY TUESDAY NOT JUST TALKING ABOUT temporary custody form? Is there a IT: EDUCATION, COLLEC- FIC form? Whether you are an TIONS, COLLABORATION emerging professional or a seasoned veteran, bring your questions and AND STEM your forms! Our team of experts will STEM: the centerpiece of current provide inFORMation, advice, and national education trends. To remain anecdotes about forms. a relevant “classroom” historic sites Jobi Zink, Senior Collections Manager, and history museums need to engage Jewish Museum of Maryland; Leslie Ory new methods and ideas of interpreta- Lewellen, Associate Registrar for tion and programming across disci- Acquisitions, Minneapolis Institute of plines. This session explores an Arts; Walter Lehmann, Partner, Lehmann enriching collaboration at Mount Strobel PC; Susan M. Cary, Registrar and

TUESDAY TUESDAY Vernon that establishes a functional Collections Manager, Archives of construct combining the academic dis- American Art - Smithsonian Institution cipline of curators with the teaching Saturn/Venus Room

methods of museum educators. While collaboration is often discussed and lauded, it is often superficial. These GENERATING INTEREST IN projects rely fully on the ideas and IMMIGRANT GENERATION creativity of educators and curators AUDIENCES for programming engaging teachers This session will address growing and students in learning about challenges and opportunities sur- Washington, historic trades, material rounding established immigrant eth- culture, math, and technology. nic collections. Using the Senator John Adam Erby, Assistant Curator, George Heinz History Center’s Italian Washington’s Mount Vernon; Nancy American Collection as a springboard TUESDAY TUESDAY Hayward, Director of Outreach Education for discussion, we will assess the George Washington’s Mount Vernon changing demographics of our audi- Discovery 1 ence in Southwestern Pennsylvania

and define differences in the attitudes

MAAM 2013 Annual Meeting Page 12

10:00 to 10:30 a.m. 10:40 a.m. to 11:40 a.m.

FUNDERS TALK ABOUT THE TUESDAY COFFEY AWARD CEREMONY FUTURE OF FUNDING FOR Courtney B. Wilson MUSEUMS Plummeting endowments, budget Sponsored by Huntington T. Block Insurance cuts, and changing priorities have Columbia Ballroom changed the funding landscape for museums. In this roundtable discus- The Katherine Coffey Award is one of the museum sion, funders from a variety of back- field’s highest honors. It is presented each year by the grounds share their ideas about the Mid-Atlantic Association of Museums to a museum future of public and private funding professional in the region in recognition of distin- for museums and engage the audience guished achievement in the field. Recipients must in a discussion about where museum demonstrate accomplishment in their role and a funding is headed, what museum record of service to the profession on state, regional, priorities going forward will be, and national, and/or international levels. Recipients also what museums need to do to create a TUESDAY have a proven record of service to the community in more sustainable future. which the museum is located. Saturn/Venus Room Gretchen Sorin, Director and Katherine Coffey, for whom this annual award is Distinguished Professor, Cooperstown named, was one of the outstanding museum Graduate Program; Mark Isaksen, Senior leaders and administrators of the nation. She joined Program Officer, IMLS; Karen Mittelman, the Newark Museum staff in 1923, serving in multiple capacities including Director of the Division of Public Programs, exhibitions, education, directing a museum apprentice training program, National Endowment for the Humanities and eventually serving for 19 years as the Newark Museums fourth director. She was responsible for training 110 young people who became museum professionals across the nation. She retired in 1968 after dedicating 43 years A NATIONAL TREASURE IN to the museum. A SMALL MUSEUM

BECOMES PART OF THE TUESDAY This year’s recipient of the Katherine Coffey Award is B&O Railroad Museum Executive Director Courtney B. Wilson, whose career spans three COLLECTION OF THE U.S. decades. His most noteworthy accomplishment has been the restoration of SENATE: COLLABORATION, the B&O Railroad Museum’s historic 1884 Roundhouse after a devastating DEACCESSIONING, CON- snow storm destroyed the structure on President’s Day 2003. Wilson led the SERVATION AND POLITICS salvage and restoration effort that resulted in a $20 million capital campaign A Case For Deacessioning: How a and the reopening of the museum just two years later. In addition, he was small museum came to the decision to tapped by Baltimore Mayor Stephanie Rawlings-Blake to re-build, re-brand deacession a national treasure to the and re-open the Edgar Allan Poe House, another historic attraction in Senate. The session will Baltimore. include a 20 minute DVD produced In 2006 Governor Robert Erlich named Mr. Wilson Commander of the by the United States Senate Art Maryland Defense Force. In that position he oversaw that State’s 450 Commission tracing the three-year personnel performing field support and ceremonial services to the Maryland journey of a portrait of TUESDAY Army National Guard, the Maryland Air National Guard, and the Maryland from LeRoy, New York to Washington, Emergency Management Agency. He continued in that post under D.C.. Conservators, art historians and Governor Martin O’Malley until he stepped down in August of 2012 with small museum staff will find the session the rank of Major General. relevant to the issues and problems facing many small museums “Courtney Wilson is truly one of the innovators in the museum profession today as collections are threatened by today,” said Shawn Herne, Vice President of the Mid-Atlantic Association of the lack of funding for proper care, Museums. “He not only saved the B&O Railroad Museum from disaster but conservation and storage. rebuilt it into one of the finest transportation museums in the world. His Amy Elizabeth Burton, Curator, United recent efforts to save and reopen the Edgar Allan Poe House is just another States Senate Art Commission and Lynne example of his outstanding leadership abilities and commitment to the com- Belluscio, Director, LeRoy Historical munity.” Society, LeRoy, New York Columbia Ballroom

MAAM 2013 Annual Meeting Page 13 CURIOUSER AND begin to use these strategies with their demonstrates why we must reinter-

CURIOUSER: EXPOSING visitors. A bibliography for further pret current holdings and acquire dif- THE COLLECTIONS study, copies of the routines with ferent objects that help expand the instructions, and information of the stories we can tell. This will be fol- THROUGH SOCIAL MEDIA works of art discussed will be provid- lowed by a roundtable that provides A panel discussion of collections man- ed. Similar to last year’s successful the opportunity for others to share agers, archivists, special collections session, two new routines will be examples from their institutions and librarians, and social media experts offered. brainstorm ways to move forward. will demonstrate how they use social Heidi Hinish, Head, Teacher, School, and Cynthia G. Falk, Professor, Cooperstown media to engage audiences with col- Family Programs, National Gallery of Graduate Program; Joanna Frang, lections. Highlighting some of the Art; Elizabeth Diament, Senior Educator Independent Consultant; Emily Lang,

TUESDAY TUESDAY more unusual objects from their col- and Manager, School Tour and Docent Ohio Historical Society lections, panelists will discuss a vari- Programs, National Gallery of Art Columbia Ballroom ety of platforms being used to expose Discovery 1 and identify objects including Facebook, Twitter, Flickr, Tumblr, and SELLING THE STORY: Pinterest and will also address the benefits, challenges and issues collec- DEVELOPING TOURISM White Gloves tions staff may encounter when using PRODUCTS FROM CULTUR- social media. Bring your questions for AL RESOURCES Gang the panel to answer. During this session participants will Join the White Gloves Gang for a Maureen Lane, Collections & Digital explore the process of creating a tour one-day collections volunteer proj- Media Manager, The Phillips Museum, from the initial assessment of ect at one of the smaller museums Franklin & Marshall College; Rachel resources, to the development of a in Washington, DC. Open to all Kassman, Development and Marketing complete product. Using a series of

TUESDAY TUESDAY registrars, collections managers, Coordinator, Jewish Museum of brief examples, stories and scenarios, archivists, conservators, art han- Maryland; Heidi Herr, Outreach attendees will be encouraged to dis- dlers, and museum studies stu- Coordinator For Special Collections, cuss what would and would not work dents. Locations vary. Pre-regis- Sheridan Libraries, John Hopkins for their own communities, creating tration is required. University; Erin Blasco, Education an opportunity for the presenter to Specialist, National Museum of American help them discuss feasible solutions WHITE GLOVES GANG: History; Dana Puga, Prints and and approaches which can be tailored DINNER Photographs Collection Specialist, Library to their needs. They will also leave the Learn about the specific projects of Virginia session with practical knowledge and meet the rest of the gang at the Discovery 1 about accessing the tourism market White Gloves Gang dinner and connecting with tourism profes- Tuesday, October 21, 2013 11:50 p.m. to 12:50 p.m. sionals. 6:00 p.m. Cordell Reaves, Historic Preservation Location TBD. Participants must

TUESDAY TUESDAY TEACHING WITH THINK- ING ROUTINES Program Analyst, NYS Office of Parks, be pre-registered for Wednesday’s Recreation and Historic Preservation project service day. In this interactive workshop, we will

Saturn/Venus Room model two teaching strategies called WHITE GLOVES GANG: VOLUNTEER COLLECTIONS thinking routines to explore works of RETHINKING COLLECTIONS: art. The routines are short sets of SERVICE DAY open-ended questions that are MAKING MUSEUMS Wednesday, October 21, 2013 designed to help visitors engage with MATTER TO MORE PEOPLE 9:00 a.m. to 4:00 p.m. complex ideas and objects, to foster If museums hope to attract diverse Locations vary. Assignments pro- rich engagement, and to build under- audiences, they must have collections vided at WGG dinner. standing. The workshop will con- that allow for the interpretation of the For more information or to regis- clude with an opportunity to reflect history and culture of diverse groups. ter Call or email, please call on the group’s thinking by exploring While recent academic work on mate- Elizabeth Alberding at insights and questions about the expe- rial culture has focused on issue of

TUESDAY TUESDAY 240.462.8399 rience and to consider ways to adapt race and class, museum collections or contact her via email at: and apply the routines. By experienc- often do not support the new interpre- [email protected]. ing the routines for themselves, ses- tations. This presentation will include

sion participants will leave ready to an introductory presentation that

MAAM 2013 Annual Meeting Page 14 Special Opportunities for MAAM 2013 Annual Meeting Registrants Must show proof of MAAM registration to take advantage of the following offerings

Sunday, October 20 why was it dug? This walking tour National Museum of the will explore these sites, and will dis- United States Navy American University Museum cuss stories of espionage and intrigu- Washington Navy Yard ing personalities involving embassies, at the Katzen Arts Center apartments, area restaurants and even 805 Kidder Breese St. SE, 4400 Massachusetts Ave NW the Washington National Cathedral. Washington DC 20374-5060 Washington DC 20016-8031 Advance registration is required. 202.433.4995 202.885.1300 Contact Carol Bessette at history.navy.mil/NMUSN [email protected] or 703.569.1875; american.edu/cas/museum/ 1:00 p.m. Free one-hour tour of current $15 per person fee to benefit The 3:00 p.m. Free tour of the multi-disci- exhibits and an opportunity to visit Cold War Museum. NOTE: Tour plinary Katzen Arts Center and two the nearby Cold War Gallery after the starts promptly at 1 PM at the south- exhibitions, “Patrick McDonough: tour. NMUSN is the only naval muse- east corner of , NW bright viridian sentinel events” and um to chronicle the history of the U.S. and Massachusetts Avenue, NW (by “Green Acres: Artists Farming Fields, Navy from its creation to the present. the park). Please refer to Greenhouses, and Abandoned Lots” The collection includes artifacts such www.spiesofwashingtontour.com/ with MAAM’s Past President, as the USS Constitution’s fighting top, nothwest_walking_tour.html for map. Director/Curator Jack Rasmussen. The the world’s deepest diving submersible, “McDonough” show examines the Trieste and the uniform of former Fleet relationship between sustainability, Admiral Chester W. Nimitz Permanent aesthetics and free time in the face of 401 F Street NW, and temporary exhibitions commemo- environmental flux and increased Washington DC 20001 rate the Navy’s wartime heroes and interest in alternative energy, tech- 202.272.2448 battles as well as its peacetime contri- nologies and economies while “Green nbm.org butions in exploration, diplomacy, Acres” highlights contemporary art navigation and humanitarian service. 2 p.m. Free 45-minute tour of the addressing ecological issues. Advance Advance registration is required. Pension Building, home of the registration is required. Contact Jack Contact Laura Hockensmith by phone National Building Museum, America’s Rasmussen at [email protected] at 202.433.6826 or email at leading cultural institution devoted to or 202.885.2489. [email protected] by the history and impact of the built October 17. (Note that all guests enter environment. Designed by General The Cold War Museum the Washington Navy Yark at the 6th Montgomery Meigs, and noted for its and M St. SE gate and need photo ID.) Vint Hill, VA 20187 exterior 1,200-foot terra cotta frieze 540-341-2008 and 75-foot tall Corinthian columns of National Museum of coldwar.org the Great Hall, NBM also houses one of the best ranked museum shops in Women in the Arts 1:00 p.m. “Spies: North by Northwest 1250 New York Avenue NW, Walking Tour.” The neighborhoods the country. General admission, which around the present Russian Embassy includes viewing the exhibition Washington DC 20005 have a rich history of espionage “Overdrive” (which travels from the 202.783.7988 involving well-known and lesser- Getty Museum and opens on October nmwa.org 20), will be offered at $5 for MAAM known personalities. Who was the Noon to 5:00 p.m. Free self-guided beautiful young analyst in the registrants. Advance registration is required. Contact Kristen Sheldon at tours of NMWA, the only museum in Department of Justice who captured the world dedicated exclusively to the fancy of the American public and [email protected] or 202.272.2448, ext. 3302. recognizing the achievements of the press? Was her motivation love or women artists, featuring a wide-rang- was it treachery? What is the back- ingcollection spanning from the 16th ground of the “tunnel” under the century to the present. Exhibitions on present Russian Embassy? Where and view include “American People, Black

MAAM 2013 Annual Meeting Page 15 Light: Faith Ringgold’s Paintings of Tudor Place Historic House Ford’s Theatre, Center for the 1960s,” which presents a selection and Garden Education and Leadership of 49 rarely-exhibited paintings that 1644 31st Street NW 514 10th Street, NW reflect on the momentous events that shaped America during the tumul- Washington DC 20007 Washington DC 20004 tuous decade of the 60s and “Awake 202.965.0400 202.347.4833 in the Dream World,” a mid-career tudorplace.org fords.org retrospective of artist and best-selling 4:00 p.m. Free curator-led tour 2:00 p.m. – 3:30 p.m. Free tour and author Audrey Niffenegger. (Off-site, with Erin Kuykendall. A model of discussion of the Center for Education the Museum has also sponsored Federal-period architecture in the and Leadership Galleries, led by Sarah “New York Sculpture,” highlighting nation’s capital and a center of early Jencks, Director of Education the work of internationally renowned Washington society, Tudor Place was Programming for Ford’s Theatre sculptor Chakaia Booker.) No advance home to six generations of Martha Society. The Center opened in July registration required. Washington’s descendants from 1805 2009 and is located across the street to 1983. Their stories and those of the from the theatre and adjacent to the The Phillips Collection servants and enslaved workers who , where Lincoln died. 1600 21st Street NW served them animate the site. More The Center Includes Four Public Washington DC 20009 than 15,000 decorative arts items, Floors: “Aftermath Gallery,” where archival, historic, and archaeological one can trace the immediate aftermath 202.387.2151 artifacts. Located on 5.5 lush land- of Lincoln’s assassination; the “Legacy phillipscollection.org scaped acres. Advance registration Gallery,” which explores the evolving 11:00 a.m. - 6:00 p.m. Self-guided tour required. Contact Talia Mosconi at legacy of Lincoln and how he has including the exhibitions: “Van Gogh [email protected] or been memorialized around the world, Repetitions,” “Duncan Phillips and 202.965.0400, ext.110. and the “Leadership Gallery,” where New York Collections,” “History in special exhibitions are mounted. the Making: One Hundred Years after Tuesday, October 22 Advance registration is required. the Armory Show,” and “Pakistani Contact Sarah Jencks at Voices.” The Phillips Collection opened Decatur House [email protected] or 202.639.1580. to the public in 1921 in Washington’s on Lafayette Square neighborhood, and is 1610 H Street NW Hillwood Estate, located in the former home of Museum and Gardens founder, Duncan Phillips with its Washington, DC 20006 extensive gallery additions. Timed 202.842.0917 4155 Linnean Avenue NW tickets ($12 each) may be reserved at whitehousehistory.org/decatur-house Washington DC 20008 www.phillipscollection.org. 2:30 p.m. Free behind the scenes tour 202.686.5807 of Decatur House. Built in 1818 for www.hillwoodmuseum.org The Textile Museum Commodore , Jr., it 1-5 p.m. Self-guided tours of the man- 2320 S Street NW was the first private residence in the sion, greenhouse and 27 acres of Washington DC 20008 neighborhood. Designed gardens and natural woodlands by America’s first professional archi- 202.667.0441 originally purchased by Marjorie tect and engineer, Benjamin Henry Merriweather Post in 1955. Opened in textilemuseum.org Latrobe. After a series of owners, the 1977, Hillwood features the most 1:30 p.m. Free architectural tour will house was bequeathed to the National comprehensive collection of Russian focus on the historic home of The Trust for Historic Preservation in 1956. imperial art outside of Russia, a dis- Textile Museum founder George This bequest not only saved Decatur tinguished 18th-century French deco- Hewitt Myers. Designed by John House, but many other historic build- rativeart collection, and 25 acres of Russell Pope, the architect of the ings surrounding Lafayette Square gardens and natural woodlands. and the West which were slated to be demolished to Exhibitions currently on view include Wing of the National Gallery of Art, make way for new government office “Living Artfully at Home with the Museum is home to more than buildings. In 2010, the National Trust Marjorie Merriweather Post” and 19,000 textiles and carpets dating from for Historic Preservation and the White “Passion of the Empress: Catherine 3,000 B.C. to the present, representing House Historical Association estab- the Great’s Patronage” at a discounted the full spectrum of non-Western tex- lished the National Center for White rate of $5 (regular admission is $15). tile arts. No advance registration is House History at Decatur House. No advanced reservation required. required. Advance registration is required at: https://ncwhh-tour-maam.eventbrite. com

MAAM 2013 Annual Meeting Page 16 MAAM 2013 Annual Meeting Page 17 Qm2

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MAAM 2013 Annual Meeting Page 18 Huntington T. Block Insurance Agency, Inc.

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1120 20th Street NW, 6th Floor Washington, DC 20036 t: 800.424.8830 ext. 8590 e: [email protected] www.huntingtontblock.com Why Join MAAM? We believe in the work you do. If the ultimate purpose of museums is to improve lives, then MAAM’s job is to improve yours. We bring together the resources of the Mid-Atlantic region and make them available to our members through conferences, symposia, and online opportunities. We are cost effective. We have kept our dues low, and the costs of attending our conferences and programs are substantially below alternative programs. This means your staff development costs can be kept within your budget even as you achieve your institutional goals. We serve you in your neighborhood. Our region has one of the highest con- centrations of museums, museum studies programs, and museum serv- ices organizations in the world, and probably the most diverse museum population, as well. We provide peer- to-peer support, training on best prac- tices, leadership development, net- working, and access to fully-vetted products and services. We are the right size. We work with you to meet your needs and support your aspirations. We know the quality and relevance of our programs will keep you with us. We bring today’s thought leaders and tomorrow’s administrators and entre- preneurs to you. Map courtesy of the DC Office of Planning, Historic Preservation Join today at MidAtlanticMuseums.org

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