A Unique Blend of Community, Commerce at the Shops at Sportsmen’S Lodge

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RETAIL A Unique Blend of Community, Commerce at The Shops at Sportsmen’s Lodge

By Dorothy Crouch Managing Editor

A historically rich Studio City, Calif., site will experience a renewal as The Shops at Sportsmen’s Lodge welcomes visitors during late summer or early fall 2021 following a $100 million redevelopment. The 95,000-square-foot space will replace the property’s formerly occupied meeting-and- convention area. Much effort was also dedicated to preserving the site’s his- Love of Luxury tory. Dating back to the 1800s, it served as a refuge for many well-known personalities, including those from the golden era of Hollywood in the 1940s. Parent company Midwood Investment & Development has preserved its ties to the area ➥ Sportsmen’s Lodge page 3

FINANCE Etsy to Acquire Depop in Deal Valued at Over $1 Billion By Noe Garcia Assistant Editor

In a multi-billion-dollar agreement, e-commerce giant Etsy will acquire peer-to-peer social shopping application Depop. The deal will see Etsy, the two-sided online marketplace with millions of buyers and sellers from around the world, acquire 100 percent of Depop’s share capital in exchange for $1.625 billion. The transaction is expected to close during the third quarter of 2021. “We’re on an incredible journey building Depop into a place where the next generation comes to explore unique fashion and be part of a community that’s changing the way we shop,” said Depop CEO Maria Raga. “Our community is made up of people who are creating a new fashion system by establishing new trends and making new from old. They ➥ Etsy-Depop page 9

INSIDE: Where fashion gets down to business SM

With the upcoming debut of her d’Offay brand, Kristen d’Offay is 2 4 setting a new standard for women to feel beautiful in luxurious Lightspeed to acquire Ecwid, NuOrder ... p. 2 garments that trace their lineage to rich American glamour. CALA Men’s Trend Show ... p. 3 Katia Walsh discusses AI at Levi’s ... p. 8 Find more styles on page 6. New Showrooms and Lines ... p. 10 Resources ... p. 10

www.apparelnews.net LAURI LEVENFELD TECHNOLOGY Inside the Industry Lightspeed Agrees to Acquire Commerce Companies Ecwid, NuOrder Applied DNA Sciences, Inc., and The merchant-focused platform Light- By eliminating the barriers merchants face American & Efird have unveiled a new speed announced on June 7 that it has entered when selling online, we will more rapidly thread technology that can authenticate into agreements to acquire two global leaders achieve our common vision of democratizing products and their materials as the in digital commerce, Ecwid and NuOrder. retail for independent businesses worldwide demand for greater transparency for “By joining forces with Ecwid and Nu- and enrich the communities they serve,” said sustainable goods continues to increase. Order, Lightspeed becomes the common Ecwid CEO Ruslan Fazlyev. With this advancement, ADNAS’ thread uniting merchants, suppliers and con- NuOrder, which connects businesses and molecular-based CertainT and A&E’s sumers, a transformation we believe will en- suppliers through its digital platform, will Integrity advanced-identification able innovative retailers to adapt to the new enter the deal by helping to simplify product technology were integrated into A&E’s world of commerce,” said Dax Dasilva, found- orders for retailers and offering better insight sustainable thread, Integrity ECO100. er and chief executive officer of Lightspeed. into companies’ products and how they sell. The thread, which is made from 100 “As economies reopen and business creation “At NuOrder, we have been on a journey percent recycled fiber, is going to accelerates, we hope to embolden entrepre- to revolutionize retail by building a global be incorporated into the Australian neurs with the tools they need to simplify their NUORDER network for brands and retailers. The coming footwear brand Sara Caverley. “During The merchant-focused commerce platform my time as a designer, one of the biggest operations and scale their ambitions.” Lightspeed announced that it has agreed to together of Lightspeed and NuOrder acceler- Lightspeed, which describes itself as a “one- acquire the digital-commerce leaders Ecwid ates that vision exponentially. The power of lessons I’ve learned is the importance stop commerce platform,” is focused on helping and NuOrder, which will aid businesses in connected commerce comes to life now,” said of supply-chain security,” Caverley businesses both new and established. Ecwid, a solving the challenges of aligning online tools NuOrder co-founders and co-CEOs Olivia said. “A&E’s ECO100 recycled sewing U.S.-based global e-commerce platform, helps with bricks-and-mortar. Skuza and Heath Wells. “We are thrilled to threads provide tangible proof of further that goal by allowing customers to create “The distinction between online and join forces with Lightspeed to unlock trans- the one-of-a-kind leather and luxury standalone businesses in minutes. The integra- bricks-and-mortar retail has disappeared. formative value for brands and retailers glob- trimmings used in our products.” tion is expected to create new flexibility when it Lightspeed and Ecwid, two best-in-class plat- ally. This represents an inflection point in the comes to reaching customers. forms, will unite to truly empower businesses. history of retail.”—Noe Garcia Reporting on imports for April and May, the National Retail Federation and Hackett Associates released results from the monthly SUPPLY CHAIN Global Port Tracker report. Imports at the largest retail container ports in the United States saw their busiest April on Canopy Adds 29 Brands to Its Pack4Good Initiative to Save Forests record. The report revealed that May With 29 new brands joining Pack4Good, Another Tomorrow, Ugg, Forever New and could yield a new all-time record as the goal of saving the world’s ancient and en- House of Baukjen. They have all committed COVID-19 vaccines have become more dangered forests took another step in the right to eliminating the aforementioned fibers from available. April figures were reported as direction. Pack4Good, an initiative by the en- their packaging and finding alternatives such 2.15 million TEU—a 20-foot container vironmental nonprofit organizationCanopy , as agricultural residues. or its equivalent—in the U.S. ports is focused on eliminating controversial forest “Our practices have been aligned with observed by the GlobalPort Tracker. fibers from packaging such as take-out con- Pack4Good since our inception, and we This is an increase of 33.4 percent from tainers, shoeboxes and various other paper thought it was important to join the chorus one year ago. Figures for May were not goods. of brands that were really making forests a yet reported at the time of the report’s The 29 brands that joined the movement priority,” said founder and CEO of Another release. Global Port Tracker projects include sustainable luxury-clothing brand Tomorrow Vanessa Barboni Hallik. “Nature- May will see 2.32 million TEU—an increase of 51.1 percent over the same time the previous year.

PAUL HILTON / THE LEUSER ECOSYSTEM INDONESIA The Robert brothers, owners of the Canopy now has 156 brands—with revenues winter-coat brand Quartz Co., announced totaling more than $78.5 billion—joining its Pack4Good initiative, which is focused on their acquisition of the Canadian luxury eliminating forest fibers from packaging. brand WANT Les Essentiels, which is designed and manufactured in Québec. based solutions are a huge part of combating “Under our vision, the two brands will be climate change.” developed so that each can express itself With the June 2 announcement, Canopy clearly and freely,” Jean-Philippe Robert now has 156 brands onboard with Pack- said. This acquisition by Jean-Philippe, 4Good. The revenues of these brands total François-Xavier and Guillaume is part of more than $78.5 billion. the group’s recent growth. Since 2015, “Ugg is proud to partner with Canopy, the Robert brothers have tripled their championing the continued importance of sales, growing 40 percent year over year. protecting the world’s forests to ensure a Mark Wiltzer, managing partner of the healthy planet and a healthy future for the Mark Edwards Group and co-founder generations that follow us,” said Andrea of WANT Les Essentiels, said, “Their O’Donnell, president of the Ugg and Koola- solid expertise in the fashion and luxury burra by Ugg at Deckers brands. “With this industry will allow them to propel the partnership, we are vowing to further our growth of this iconic Montréal brand, commitment to sustainable practices across recognized all over the world.” forest-related sourcing, taking steps to protect our endangered forests.” The American Apparel & Pack4Good is only 18 months old, but it is Footwear Association published the focused on working with large industry play- 22nd edition of the Restricted Substance ers in the fashion, food-and-beverage, and List, which serves as a guide to identify beauty-and-care industries to speed up the banned and restricted substances implementation of next-gen solutions for the for finished apparel, footwear and nearly 3 billion trees that are cut down every home-textile products. Comprising Working Capital Solutions year for paper packaging. 12 categories and more than 250 “The companies that are joining Pack- chemicals, the list provides information Tailored for your business 4Good are the out-of-the-box thinkers we regarding the most-restrictive need—leaders ready to transform paper- regulations worldwide in addition to packaging supply chains and scale up solu- an Appendix on Reporting, identifying tions to save forests and our climate,” said U.S. states that require chemicals to be New York Charlotte London Canopy Executive Director Nicole Rycroft. reported for children’s products as well Los Angeles Chicago Glasgow “We have so many solutions just waiting to as European reporting rules. “It is with be implemented, it’s time to take them from great pride that we continue to support San Franciso Washingon D.C Sydney the margins to the mainstream. This an- product safety around the world with nouncement will help us do just that.” this tool, our regular Product Safety & Pack4Good partners are also committed to Compliance seminars and webinars, and ensuring all of their packaging bypasses an- via priority initiatives led by AAFA’s Whiteoaksf.com/commercialfinance cient and endangered forests, is designed to dedicated Product Safety Council and [email protected] reduce material use, maximizes recycled and the RSL Task Force,” said AAFA alternative next-generation fibers, and uses President and CEO Steve Lamar. FSC-certified wood.—N.G.

2 CALIFORNIA APPAREL NEWS JUNE 11, 2021 APPARELNEWS.NET TRADE SHOWS Show Founders Collaborate on New CALA Men’s Trend Show for August By Dorothy Crouch Managing Editor The latest partnership to hit the trade-show floor is the CALA Men’s Trend Show, a project announced by founder Ken Haruta of the West Coast Trend Show and founder Gerry Murtagh of CALA. Blending Haruta’s deep roots in men’s events with Murtagh’s expertise in delivering a buyer- and-exhibitor-focused atmosphere, the duo are developing a destination for serious business at an affordable rate. The event will run Aug. 15–17 at the Marriott Hotel and Spa in Newport Beach, Calif., a property that provides a safe, allur- ing atmosphere for visitors. “My goal is to have an affordable show for designers and for reps so they can actually make a profit by coming to our show,” Haruta said. “That is the main focus for me. The key point is a return on investment. I want the retailer to be com- MARRIOTT fortable in an open-booth environment.” From left to right: The CALA Men’s Trend Show will make its debut at the Marriott Hotel and Spa in Newport Beach, Calif.; the show will After 14 years producing the West Coast Trend Show, a be co-produced by Ken Haruta, founder of the West Coast Trend Show, and Gerry Murtagh, founder of CALA. hotel-suite-style event hosted at the Embassy Suites near Los Angeles International Airport, Haruta has built a network of power players in the industry. These connections have af- into the men’s category with his event formula, which caters tionships you build over time. It doesn’t happen overnight.” forded a list of venerable brands that are now CALA Men’s to the needs of buyers and exhibitors to ensure everyone can While business is the priority for the CALA Men’s Trend Trend Show sponsors including 34 Heritage, Robert Gra- get down to business in an inviting atmosphere. Show, Haruta and Murtagh wanted to also choose a location ham, True Grit and Saxx. Additional brands on the robust “We’re bringing shows to buyers’ backyards, and they are that would allow guests and exhibitors to enjoy their sur- roster, which can be found at calatrend.net, include Bowie appreciating it,” Murtagh said. “The Scottsdale show was roundings. & Co., Bugatchi, Grayers, Hansen, Haupt, Hudson, Joe’s, phenomenal, and the buyers can’t thank us enough. We had “We’re putting a show on in the middle of August, when Johnston & Murphy, Lauren by Ralph Lauren, Liverpool a show at the Hotel Valley Ho resort. Having a show at the kids are out of school,” Murtagh said. “It’s close to the wa- Los Angeles, Mavi, M. Singer, Patrick Assaraf, Paige, resort creates this great energy. It puts everybody in a good ter. Someone could couple a business trip with a family va- Privé, Robert Barakett, Sperry, Toes on the Nose, Tommy mood. We were sold out in three days.” cation.” Hilfigerand Trinidad3. In addition to blending CALA’s attentive, intimate at- This new CALA Men’s Trend Show is already serving as “It was all because of Michael Kofoed, who is a partner at mosphere with West Coast Trend Shows’ legacy, Haruta a point of momentum for the producers. Following the show, True Grit,” Haruta said. “He has been asking me for the last and Murtagh will provide amenities to create a more com- Murtagh will host his branded women’s show Aug. 18–20 at year and a half, ‘Why don’t you partner up with Gerry to do a fortable and enjoyable business atmosphere. For exhibi- the Marriott in Newport Beach. There are also plans to build better show?’ It’s been the perfect marriage between the two of tors, the show will provide breakfast and lunch. Retailers the CALA Men’s Trend Show into a biannual event, with us. He gives me my space, I give him his space, and we do our who are staying at the Marriott will receive a $75-per-night discussions focused on February 2022. The pair could also jobs. I know what he is good to do and I know what I can do.” reimbursement, good for up to a two-day stay. One of the eventually combine the men’s and women’s categories for a Traditionally a show producer for women’s contemporary most-exciting amenities is a launch-night cocktail recep- show that affords greater opportunities. apparel and accessories, Murtagh is gaining fresh experience tion that will be hosted on Aug. 15 at Gary’s, the John “People are waiting for an open-booth show to open up, joining Haruta in producing a men’s show. CALA has expe- Braeger–owned fine-goods men’s retailer located at Fash- and ours is the perfect vehicle,” Haruta said. “It is in a nice rienced immense growth in the last months with the brand’s ion Island in Newport Beach. city. If people want to take an extra day off, they can do it. productions in Salt Lake City; Scottsdale, Ariz.; and Seattle. “We’re having a great cocktail party at Gary’s. They are We’re attracting all the good brands. It’s all set up to be a After expanding into new cities, Murtagh is ready to expand a wonderful store,” Haruta said. “Those are the types of rela- success.” ●

RETAIL

Sportsmen’s Lodge Continued from page 1 “Studio City is a robust market. Our customers and our demographics are in that through the roots established by its founder, Samuel area,” Chiprut said. “We know that some of Lemberg, and also included the Weintraub Real Es- those customers come to our other stores, and tate Group on the project. we wanted to service them in the Valley.” “Midwood was started in 1925 by the current The work of Midwood’s architectural CEO’s grandfather, and, in addition to being a real- partner Golin and landscape-architecture estate developer, he was also a financier. He financed firm Olin also informed Erewhon, as the the original development of the hotel that sits on the natural elements and consideration for the site now,” explained Lease Director of Midwood Ron existing environment speak to the brand’s Bondy. “As part of the structure of that deal, he kept mission. Olin’s focus on maintaining the the ownership of the land underneath the hotel. It was natural surroundings—such as retaining the a portion of the current nine-acre site.” property’s redwood trees—afforded a de- Eventually the land surrounding Lemberg’s parcel sign foundation for Erewhon. was put up for sale—a prime opportunity for Mid- “We paid homage to the rich redwoods wood to expand yet also maintain the legacy of the that are there and made our store out of area through the purchase. The Shops at Sportsmen’s Lodge, a 95,000-square-foot space in the San Fernando Valley walnut to accent them,” Chiprut said. “All Situated centrally within the San Fernando Valley formerly occupied by a meeting-and-convention facility, will welcome visitors during late the decisions were so well thought out, they at the intersection of Ventura Boulevard and Cold- summer or early fall 2021 following a $100 million redevelopment. seemed to be obvious.” water Canyon, The Shops at Sportsmen’s Lodge will Through creating a special approach to focus on providing retail, dining and wellness expe- a retail and service destination, there was riences to its visitors. Anchor tenants include the wellness- The opportunity to expand its local presence as part of room for cultivating relationships among businesses, yielding focused market Erewhon and the fitness giant Equinox with a unique project aligns with Vuori’s plans. While the En- an atmosphere of camaraderie. additional spaces occupied by businesses including Civil Cof- cinitas, Calif., brand had been preparing for a nationwide “We formed very close relationships with everyone that we fee, Free People Movement, Madison Reed, Myodetox, rollout, it also wanted to continue fortifying its presence in put into the project. During COVID, it was tough for every- Roberta’s Pizza, Salt Optics, Tocaya, Tuesday’s Sweet Los Angeles when planning for The Shops at Sportsmen’s body. It was tough for us, it was tough for the retailers, and we Shoppe, Ushi Ushi, Van Leeuwen and Vuori. Lodge began. all said we’re going to get through this and the future is go- It is Bondy’s hope that this space will become a daily des- “At the time, we had our little Manhattan Beach store. ing to be better, so we developed close relationships,” Bondy tination for residents, students and those who work at nearby We now have Malibu, but we were really looking for unique said. “There was a lot of give and take.” studios. By highlighting California brands—specifically opportunities in the Los Angeles market with new projects,” While the light of hope exits at the end of this dark CO- those from the state’s southern and Los Angeles regions—an said Vuori Senior Director of Retail Catherine Pike. “We VID-19 tunnel, those involved in The Shops at Sportsmen’s opportunity arose to create genuine connections within the loved the co-tenants and were super excited about Erewhon. Lodge hope that this spirit of community remains as normalcy community. The community in Studio City—people being outdoorsy, lov- returns. “We didn’t want this project to feel commoditized,” Bon- ing to get out and be active and into fitness—it’s a really cool “Something I want to set as an intention is that our store dy said. “There are brands like Civil Coffee out of Highland opportunity.” leadership really gets to know very early on the other mem- Park; Tuesdays Sweet Shoppe, a local candy store out of Los Sharing a space with a unique roster of businesses and bers of leadership within the center so we can support one Feliz; Tocaya, which is an L.A. brand; and Vuori, the athlei- co-anchor Equinox was attractive to Erewhon Chief Devel- another,” Pike said. “Every person who comes for an indi- sure brand—when we made the deal, it was still a Southern opment Officer Yuval Chiprut, who was also drawn to the vidual thing is going to discover a lot of other brands because California brand. They had not gone national yet.” Studio City area. of that.” ●

APPARELNEWS.NET JUNE 11, 2021 CALIFORNIA APPAREL NEWS 3 INDUSTRY VOICES: FASHION Goodbye, Pajamas ... Hello, Fabulous! By Nick Verreos Contributing Writer heading into cocktail hour every hour come September. Throughout these past 15 months, many I love Southern California designer Mike people have been asking for my 2 cents on Amiri’s latest offering for Fall 2021: gor- the state of fashion post-COVID. For most, geous, elegant, sumptuous menswear suits during these Zooming-from-home pandemic and outfits that are the farthest thing from times, the dress code has been pajamas, ath- Zoom comfy. I’m ready for that! It is not leisure, sweats—you know. If you keep up by accident that one trend is apparent: the with retail-fashion news, you have seen the Roaring Twenties—and I mean the 1920s headlines: “Sweats are of course—such as silk selling like crazy,” “It’s dresses and oversized all about comfy clothes,” draped coats with a dash “Pajamas, pajamas, paja- of glamour. The idea mas!” is that when we slowly In my case, I have not come back to life we will Congratulations on 75 years! had the pleasure of work- have our own Roaring ing in my pajamas as my 2020s when it comes to position as co-chair of fashion. We shall see. fashion at the Fashion Here in downtown Institute of Design & L.A., beyond all the jog- WORKING CAPITAL SOLUTIONS Merchandising has re- gers-and-hoodie-wearing quired me to continue to people zipping by on their FOR INNOVATIVE BUSINESSES. work on campus. In doing e-scooters, I do see some so, I dress up every day glimmer of fashion lights in a jacket, dress shirt, tie as some people are finally and YSL boots to com- getting to go out to eat at We’re committed to amplifying the growth of your business with our Nick Verreos forward-thinking financing services. Get in touch with Merchant today to plete the look. I receive newly opened restaurants, talk about how we can help you set sail to your dream business. major stares as I walk to wearing that outfit they pick up my Subway lunch bought pre-COVID and in downtown L.A. among the hoodie-and-jog- never got to showcase. I have even seen some ger-wearing crowd, standing out like a throw- members of the younger set dressing up to back from another era. meet a friend for coffee or cocktails. Southern California is known for its laid- It brings tears to my eyes seeing the slop- back style. Heck, we invented it! But we are piness this pandemic brought into our style NEW YORK also the home of luxe red-carpet style (re- lives. I am personally ready for the go-big-or- NEW YORK LOS ANGELES MIAMI member that?), and for the last several years go-home style mantra post-COVID. Ph. (212) 840-7575 Ph. (213) 347-0101 Ph. (954) 440-1453 we have patented the streetwear and luxury- We need to—at the very least—show streetwear fashion moods that have now be- some visual clues that we are going to get

MERCHANTFINANCIAL.COM come a go-to style mantra from Balenciaga through this and we will be all right…and to Shein. So, where are we going—espe- fabulous! I believe that as much as we want cially here in Southern California—when it to be wrapped up in comfort, we can still comes to post-COVID style? It depends on have a bit of those elements and be stylish whom you ask. too. While the whole world looks to us to While I bet that most folks may want to define what’s next in denim, streetwear and stick to comfy athleisure, most of the top ar- red-carpet style, let’s do our part and show biters of style are definitely taking a stand: them that we can ditch our PJs and get back Go big or go home. Taking a quick look at to fashion. ● all of the recent collections, forecasting what fashionistas will wear come next fall and Nick Verreos is co-designer of the Los Working Capital early next year, many designers are saying, Angeles brand NIKOLAKI, which has been “’Bye, pajamas! Hello, fabulous!” Shoulders worn by Katy Perry, Carrie Underwood and are getting so big in many collections that Beyoncé. He is also co-chair of the FIDM to Grow Your Joan Collins is blushing somewhere. XL- Fashion, Theatre Costume, and Film and sized puffers are getting the XXL treatment Television Costume Design programs. In from Thom Browne, Balmain and Rick addition, he is the consulting producer for Owens. Vibrant, bold colors are ubiquitous Bravo’s “Project Runway”; an author of Business at Miu Miu, Jeremy Scott at Moschino and fashion, patternmaking and sketching books; Riccardo Tisci at Burberry, and there are and the face of the popular YouTube channel so many sequins you would think we were “Fashion School With Nick Verreos.” We have designed our products with the flexibility to Apparel News Group WEB PRODUCTION PUBLISHED BY meet your needs and with the MORGAN WESSLER TLM PUBLISHING INC. CREATIVE MARKETING DIRECTOR APPAREL NEWS GROUP experienced team to ensure we LOUISE DAMBERG Publishers of: California Apparel News DIRECTOR OF SALES AND MARKETING TERRY MARTINEZ Waterwear deliver when you need it. 761945-2021 SENIOR ACCOUNT EXECUTIVE EXECUTIVE OFFICE Seventy-six years of news, fashion and information AMY VALENCIA The New Mart ACCOUNT EXECUTIVE 127 E. Ninth St., Suite 806 • Traditional Factoring LYNNE KASCH Los Angeles, CA 90015 CEO/PUBLISHER (213) 627-3737 BUSINESS DEVELOPMENT TERRY MARTINEZ MOLLY RHODES www.apparelnews.net • Asset Based Lending [email protected] ADMINISTRATIVE ASSISTANTS • Seasonal Overadvances MANAGING EDITOR CHRIS MARTIN DOROTHY CROUCH RACHEL MARTINEZ Printed in the U.S.A. • Direct to Consumer ASSISTANT EDITOR SALES ASSISTANT NOE GARCIA WESLEY IN CONTRIBUTORS CLASSIFIED ACCOUNT EXECUTIVE ANDREW ASCH JEFFERY YOUNGER VOLKER CORELL PRODUCTION MANAGER KEVAN HALL KENDALL IN ILSE METCHEK TIM REGAS FINANCE ROXY STARR DAVID MARTINEZ NICK VERREOS

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By Dorothy Crouch Managing Editor ber thinking, ‘This is what I want to do one day.’” While the Houston native worked with San Francisco de- Blending her love of fashion with a lineage of garment signer Isda Funari following her graduation from the Univer- making, Kristen d’Offay set out on a new career when she sity of Texas at Austin, d’Offay’s professional pursuits led began development of her d’Offay line two years ago. On her to corporate recruiting, where she flourished, and eventu- June 15, d’Offay will launch as a luxury women’s brand cre- ally to motherhood. After 10 years of raising her children, a ated using dead-stock textiles that provide the foundation for profound life shift led her to reevaluate and revisit her fashion more-responsible fashion. ambitions. “Since I was a young child, I was always inspired by fash- “About three years ago I got a divorce, and it really forced a ion. My grandmother Mimi was a clothing designer in Dallas. big question of what am I going to do next?” d’Offay recalled. She made ready-to-wear fashion right off the Paris runway for “I had always wanted to start a fashion line, and I thought, ‘I all the Dallas socialites,” d’Offay said. “When I would visit am in my mid-40s; if I don’t do it now, I am never going to her as a young child, I would look around at all the beautiful do it.’ I just don’t want to look back one day and say, ‘Why Kristen d’Offay dresses, and her studio was full of sequins, silks, and I remem- didn’t I ever try it? I knew I could do it.’”

6 CALIFORNIA APPAREL NEWS JUNE 11, 2021 APPARELNEWS.NET FASHION LAURI LEVENFELD

Beginning as a direct-to-consumer business, through The designer relies on dead-stock fabrics in faux fur, wool this point.” doffaycollection.com, d’Offay will begin appearing at trade and recycled fibers that would otherwise be waste, yet they are Another important component of the d’Offay mission is shows this fall. The XS–L pieces are priced from $400 to also luxurious textiles from some of the most renowned mills manufacturing in Los Angeles, as the designer fell in love $1,200. Inspired by her grandmother, who was a self-taught in Italy and France. Relying on her fabric source in downtown with the city’s rebirth that had been occurring prior to the designer, and envisioning the styles she believes her friends Los Angeles, d’Offay uses these discarded textiles to create challenges of COVID-19. In a post-pandemic fashion world, would want to wear, d’Offay designs to make women see the pieces in small runs. As the collection grows, d’Offay will ex- d’Offay feels a responsibility toward helping the industry re- best versions of themselves through her garments. plore additional textiles that afford greater ecologically sound build through her partnership with a woman-led production “I really love the draping process, and when it’s cut cor- options such as pineapple and mushroom leathers. operation. rectly it can celebrate your curves instead of making you “It’s important to try and work with fibers that are renew- “So many production houses went on hold during the pan- feel frumpy,” d’Offay said. “My inspiration draws from so able, can biodegrade and use less water. My debut collection demic, and I want to make sure that I am part of the commu- many of my beautiful friends. I think about what they would consists mostly of silk, which is a natural fiber and can bio- nity of designers who are there to support small businesses,” like to wear out and what would make them feel good. That degrade,” d’Offay explained. “Since I am doing smaller pro- d’Offay said. “It’s my responsibility as a local designer to is always in the back of my mind when I am designing and duction runs, it fits perfectly with my business model, and the work with this community and make sure the fashion busi- sketching.” price is great, too. Those are the key sustainable elements at ness in L.A. not only survives but thrives.” ●

APPARELNEWS.NET JUNE 11, 2021 CALIFORNIA APPAREL NEWS 7 TECHNOLOGY Levi’s Katia Walsh Shares Real Insight Regarding Digital, Data and AI By Dorothy Crouch Managing Editor ized to each of these clients than ever before. With data protections in place A company that has followed a progressive course over its to ensure security, Levi’s is continuing 168-year history, Levi Strauss & Co. has played an impor- to cultivate this offering, which collects tant role during revolutionary moments within history. From client information that is then chan- creating an integrated employment force in the mid–20th neled into creating a tailored direct-to- century or ensuring greater supply-chain transparency in the consumer experience for customers, 1990s to encouraging United States citizens to vote in 2020, thereby easing the shopping process the San Francisco–based denim leader has remained commit- and affording greater freedom to its ted to progress. fans. With direct-to-consumer business This part of the brand’s mission made it a perfect fit for comprising 40 percent of Levi’s rev- Chief Global Strategy and Artificial Intelligence Officer -Ka enue, the company is strategizing best tia Walsh, who considers herself to be an unlikely fashion practices to cultivate this segment. professional but has felt aligned with Levi’s principles. As a “We are attempting to personalize student journalist growing up in communist Bulgaria, Walsh the individual consumer experience was reprimanded in school at 15 years old for writing a story online. This is beyond the personal- that displeased local officials. Despite the disciplinary action ized benefits of the loyalty program. that she faced, Walsh recognized the power that lies in shar- It’s about how you see the homepage, ing information and the fragility of the freedom it can afford. the products that are listed there, the While Walsh didn’t grow up to become a journalist, she did product descriptions that are there— LEVI’S begin working with Levi’s in April 2019, sharing a commit- Levi’s Chief Global Strategy and Artificial Levi’s loyalty program, which launched in even the reviews are all personalized ment to innovation by facilitating how information is shared Intelligence Officer Katia Walsh cites 2020, has built a customer pool that now to your needs, preferences and previ- and the ways in which it can promote the greater good. digital, data and AI as the tools to help includes 5 million members; using AI, this ous browsing behaviors so it’s always “Growing up in communist Bulgaria, Levi’s signified so the apparel business evolve into a better facet of the company’s business is more relevant to you,” Walsh explained. much more to me than a piece of clothing,” Walsh explained. industry for people and the planet. personalized to each client than ever before. “That kind of personalization really “It was a dream, it was a symbol of the unattainable, it meant helps deepen the connections with our democracy and freedom. I will never forget this image of consumers.” Levi’s-clad youth sitting on the top of the crumbling Berlin focused on digitizing its entire company to streamline work- Citing digital, data and AI potential, which she refers Wall in November of 1989. It is a platform for doing good in flows for employees and create personalized experiences for its to as the “three Cs—smarter creation, smarter connec- the world in more than one industry.” customers, whom Walsh refers to as “fans.” tions and smarter commerce”—Walsh feels that these For Walsh, the fact that Levi’s is a fashion company—not “We are building a new, cohesive capability that integrates digital tools can help fashion evolve into a better industry a financial technology or telecommunications firm—doesn’t digital data and AI to field the digital transformation of the for people and the planet through humanization of the ap- mean that it cannot find a place at the forefront of innovation whole company. The reason I am pointing toward the three parel business. While using data to establish a closer, more surrounding information, data and artificial intelligence. To the subsets of the capabilities of digital, data and AI, is that they human relationship within business might seem strange, contrary, the denim company’s background makes it a prime are very interconnected,” Walsh said. “It’s basically a magic Walsh believes these processes will help Levi’s perform candidate to lead in this space due to its collection of data from flywheel where digital makes data big and big data makes ar- more good in the world. its extensive history and innovations launched over the last tificial intelligence possible and artificial intelligence makes “We have always been not only advocates of sustainability few years, such as 2019’s Future Finish, which relied on laser digital products smarter.” but real warriors in making sure we are a sustainable company technology and machine learning with a neural network solu- With its loyalty program, which launched in 2020, Levi’s in terms of production and manufacturing, product creation tion that yielded thousands of finishing options via an artificial- built a large customer pool that now includes 5 million mem- and the sustainability of people,” Walsh said. “AI can help intelligence network. Working from the inside out, Levi’s is bers, yet this facet of the company’s business is more personal- companies in that industry do good in the world.” ●

Discover it here.

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8 CALIFORNIA APPAREL NEWS JUNE 11, 2021 APPARELNEWS.NET FINANCE

Etsy-Depop Continued from page 1 come to Depop for the clothes but stay for the culture. We’ll now take an exciting leap forward as part of the Etsy family, benefiting from [Etsy CEO] Josh’s and his team’s expertise and the resources of a much larger company whose values are so aligned with ours here at Depop.” Founded in 2011, Depop will continue to be headquartered in London as a standalone marketplace with the same brand, same app and same team that is currently in place. This means there will be no immediate or significant changes for users of either platform. In a presentation prepared for investors, Etsy outlined several reasons how and why the acquisition of Depop will be a positive thing for the company. Depop is similar in its peer-to- peer marketplace approach and will extend Etsy’s market op- DEPOP portunity, especially in the fast-growing resale sector and sec- Following her company’s acquisition by Etsy, Depop CEO Maria Depop’s peer-to-peer social app has more than 26 million Raga spoke about how the social-shopping platform’s mission to registered users in more than 147 countries with 90 percent of ondhand market—which is projected to grow at a 39 percent provide unique fashion experiences aligns with Etsy’s values. those active users being under the age of 26. CAGR between 2019 and 2024 in the United States—along with adding the Gen Z user base Depop commands. “We are simply thrilled to be adding Depop—what we believe to be the resale home for Gen Z consumers—to the Etsy family,” said Etsy, Inc., CEO Josh Silverman. “Depop is a vibrant, two-sided marketplace with a passionate community, a highly differentiated offering of unique items and we believe significant potential to further scale. Depop’s world- class management team and employees have done a fantastic job nurturing this community and driving organic, authentic growth in a way that aligns well with Etsy’s DNA and mission of ‘keeping commerce human.’ We see significant opportunities for shared expertise and growth synergies across what will now be a tremendous ‘house of brands’ portfolio of individually distinct and very special e-commerce brands.” According to Depop’s website, the app boasts over 26 million registered users in more than 147 countries with 90 percent of those active users being under the age of 26. The Depop was founded in 2011 and will continue to be operated as a standalone marketplace after being purchased by Etsy for $1.625 billion. Depop community has made more than $1 billion to date, and more than 140,000 new listings are posted every day with vin- and business owners. Etsy, Inc., will now operate three differ- fashion and a vibrant creative community—is truly distinc- tage, streetwear and one-of-a-kind pieces among the biggest ent e-commerce brands including Etsy, Reverb and Depop. tive. It’s all about the power of genuine human connection. categories. “This summer marks exactly 10 years since Depop was And it is the people themselves that make being part of the Etsy, founded in 2005, has millions of users visit its website founded, and I’m delighted to see it mark this anniversary by business such a great experience. I’m so proud of our com- every year for goods including jewelry, clothing, furniture and beginning an exciting new chapter,” said Depop founder Si- munity and our team, and I can’t wait to see what the next vintage items. The company’s mission is to empower people mon Beckerman. “What Depop offers—easy access to unique decade will bring.” ●

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APPARELNEWS.NET JUNE 11, 2021 CALIFORNIA APPAREL NEWS 9 NEW SHOWROOMS AND LINES

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Fashion private showrooms which offer buyers a Supply Chain Resources professional environment. The upcoming California Market Las Vegas show runs Aug. 7-10, 2021, at Alejandra’s Fashion the Embassy Suites Hotel so you’ll have Technology ing lines of credit against other tangible Center plenty of time to stop by while you’re in the Inc. assets, such as commercial real estate, White Oak area. You can preregister at our website. trademarks, and royalty income. Our local (213) 630-3600 (323) 240-0595 Kornit Digital Commercial Finance [email protected] We welcome new exhibitors who would like [email protected] 480 S. Dean Street, Englewood, NJ 07088 management team offers quick responses, to participate in our show. We offer buyers Commercial Finance www.californiamarketcenter.com www.alejandrasfashion.com Contact: Mandy Liu, (201) 608-5758, hands-on personalized service, and the complimentary lunch and local transporta- 555 West 5th Street, Suite 3380 Products and Services: California Market Products and Services: Alejandra’s fashion [email protected] flexibility to meet all our clients’ needs. tion reimbursement. Los Angeles, CA 90013 Center (CMC) is the iconic hub of LA’s fashion organization has provided the best factory www.Kornit.com Established in 1985, Merchant Financial Gino Clark and creative communities, home to show- direct apparel solutions for various recognized Products and Services: Kornit Digital Group has become a leader in the industry, (213) 226-5201 rooms, events, and creative offices. As the brands such as Nordstrom, Abercrombie & is the leading provider for digital textile satisfying the needs of growing businesses. Outdoor Retailer Fax: (213) 226-5374 heart of the LA Fashion District, CMC is Fitch, Macy’s, Target and Walmart. The printing solutions. Kornit’s innovative Merchant services the entire United States, www.outdoorretailer.com www.whiteoaksf.com producer and host to a year-round calendar 25,000 square foot Vernon-Calif. facility printing technology enables businesses with offices domestically in Los Angeles, Products and Services: Outdoor Retailer Products and Services: White Oak of trade events, including LA Market Weeks, offers full-package and semi full-package to succeed in web-to-print, on-demand, Fort Lauderdale, and New York. is North America’s largest global B2B trade Commercial Finance, LLC (WOCF), formerly Label Array, LA Kids Market, LA Majors services including cutting, sewing, finishing and mass customization concepts. event serving the outdoor industry, drawing Capital Business Credit/Capital Factors, is Market, LA Textile, and many more. Currently and logistics. 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(866) 722-4987 that gather to do business and have impor- asset-based lending, full-service factoring, Building C, Creative Offices in Buildings A and weekly, Alejandra’s Fashion has a wide range www.republicbc.com tant conversations that influence our future. invoice discounting, supply-chain financ- B, Retail and Restaurants on our new open- of experience with simple through high-end Products and Services: Republic Business Don’t miss out—a community together Finance ing, inventory financing, U.S. import/export air Plaza, as well as modern event spaces garments. Credit is an independently owned commer- wins! We can’t wait to see you at Outdoor financing, trade credit-risk management, and a new portfolio of inspiring events. cial finance company headquartered in New Retailer Summer this Aug. 10-12, 2021 in Merchant Financial account-receivables management, and Orleans with regional offices in Los Angeles, Denver, Colo. Group Chicago, Houston, Nashville and Minneapolis. credit and collections support. WOCF is an Offering factoring, non-recourse factoring and affiliate of White Oak Global Advisors, LLC, IFJAG www.merchantfinancial.com ABL, with seasonal over-advances, we focus and its institutional clients. More informa- [email protected] Products and Services: Merchant on tailoring finance solutions to fit our clients’ tion can be found at our website. www.ifjag.com Financial Group, located near the gar- This listing is provided as a free service to needs. At Republic, we are proud of our Products and Services: IFJAG trade shows ment center in downtown L.A., offers our advertisers. We regret that we cannot can-do, flexible attitude and our emphasis on feature fashion jewelry and accessories non-recourse factoring, asset-based be responsible for any errors or omissions responsiveness. from around the world. It features over within the Resource Guide. loans, inventory financing, purchase-order 120 manufacturers or direct importers with financing, letters of credit, and revolv- exclusive designs to our unique venue of

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Jobs Available Jobs Available Jobs Available 6/9/2021 ACCOUNTING SERVICES 6/9/2FULL-PACKAGE021 MANUFACTURER 6/9/2021 MANUFACTURING * PRODUCTION MANAGER * ALEJANDRA’S* FULL CHARGE BFASHION,OOKKEEPER * INC. * ACCOUNT EXECUTIVE/SALES ASSOCIATE * HOVIKHigh End Con tem pM.o rary woKHALOIANmen’s man u fac tur ing com‐ FULL CHARGE BOOK KEEPER Sil ver Vi sion Tex tiles, Inc. is look ing for the Ac count Ex‐ pany is look ing for a PRO DUC TION MAN AGER Must GWerea tare op pao rfull-package tu nity to join aclothing small dy nmanufactureramic team lo ca withted ec u tive / Sales As so ci ate who will be re spon si ble and have ex pe ri ence work ing with con trac tors and have do‐ near dowan tofullywn compliantLos An ge le sfactory. Can di doffering:ate will have a ac count able for sales ac tiv i ties re lated to sales bud get, mACCOUNTINGes tic and off sh •o rAUDITINGe ex pe ri ence. CCPAan di date must have a trac•k Development record demon s tr•a tProduction ing the abil ity •t oCutting man age •a Sewing wide goals, and ob jec tives within the ac count base. This is a sTAXATIONense of ur g SERVICESency to me eFORt pro THE duc t ioAPPARELn dead lin eINDUSTRYs. rang•e Finishingof re spon s•i bLowil i ties MOQfrom ac • c oCompetitiveunt ing to op e r aprices tions. po si tion fo cused on the tex tile mar ket. 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