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How Lego Constructs a Cross-Promotional Franchise with Video Games David Robert Wooten University of Wisconsin-Milwaukee
University of Wisconsin Milwaukee UWM Digital Commons Theses and Dissertations August 2013 How Lego Constructs a Cross-promotional Franchise with Video Games David Robert Wooten University of Wisconsin-Milwaukee Follow this and additional works at: https://dc.uwm.edu/etd Part of the Mass Communication Commons Recommended Citation Wooten, David Robert, "How Lego Constructs a Cross-promotional Franchise with Video Games" (2013). Theses and Dissertations. 273. https://dc.uwm.edu/etd/273 This Thesis is brought to you for free and open access by UWM Digital Commons. It has been accepted for inclusion in Theses and Dissertations by an authorized administrator of UWM Digital Commons. For more information, please contact [email protected]. HOW LEGO CONSTRUCTS A CROSS-PROMOTIONAL FRANCHISE WITH VIDEO GAMES by David Wooten A Thesis Submitted in Partial Fulfillment of the Requirements for the Degree of Master of Arts in Media Studies at The University of Wisconsin-Milwaukee August 2013 ABSTRACT HOW LEGO CONSTRUCTS A CROSS-PROMOTIONAL FRANCHISE WITH VIDEO GAMES by David Wooten The University of Wisconsin-Milwaukee, 2013 Under the Supervision of Professor Michael Newman The purpose of this project is to examine how the cross-promotional Lego video game series functions as the site of a complex relationship between a major toy manufacturer and several media conglomerates simultaneously to create this series of licensed texts. The Lego video game series is financially successful outselling traditionally produced licensed video games. The Lego series also receives critical acclaim from both gaming magazine reviews and user reviews. By conducting both an industrial and audience address study, this project displays how texts that begin as promotional products for Hollywood movies and a toy line can grow into their own franchise of releases that stills bolster the original work. -
Bilingual Education for All!
52 Free things to do in new York May 2019 established 1986 NewyorkFamily.com Hilaria Baldwinon marriage to Alec, w w w their four kids, . newyorkfamily and parenting authentically . c o m BilinguAl educAtion for All! THE PERFECT CAMP TO FIT YOUR SUMMER PLANS Preschool + Junior Camps • Sports Academy Gymnastics • Ninja Parkour • Golf • Basketball Elite Soccer • Ice Hockey • Ice Skating Urban Adventure for Teens JUNE 17 - AUGUST 30, 2019 Flexible Weeks Hot Lunch Provided Transportation & Aftercare Available Waterslide • Color Wars • Gymnastics Shows Kayaking • Golf Trips • Bowling • Skating Shows Hockey Games • Cruises & much more! EARLY BIRDS: Register by May 17 + Save! chelseapiers.com/camps May 2019 | newYorkfamily.com 3 contents MaY 2019 newyorkfamily.com pg. 12 pg. 32 pg. 64 pg. 52 pg. 38 62 | giving Back FEATURES columns Help Feed Kids in Need. Donate to this City Harvest fund-raiser that 38 | the Juggle is real For hilaria 6 | editor’s note helps feed New york’s children Baldwin May Flowers Hilaria Baldwin gets real with us 74 | Family day out about being a mom to four under five 8 | Mom hacks Harry Potter Café. Step into Steamy and her passion for healthy living Shopping experts The Buy Guide share Hallows in the East Village with this their mom must-haves for city living fun pop-up café full of wizardly 44| Bilingual education guide wonder New york City kids have many 12 | ask the expert - keeping girls options for a bilingual education, we in sports have the ultimate guide to finding the Dr. Karen Sutton talks about why hoMe & -
Annual Report 2003 LEGO Company CONTENTS
Annual Report 2003 LEGO Company CONTENTS Report 2003 . page 3 Play materials – page 3 LEGOLAND® parks – page 4 LEGO Brand Stores – page 6 The future – page 6 Organisation and leadership – page 7 Expectations for 2004 – page 9 The LEGO® brand. page 11 The LEGO universe and consumers – page 12 People and Culture . page 17 The Company’s responsibility . page 21 Accounts 2003. page 24 Risk factors – page 24 Income statement – page 25 Notes – page 29 LEGO A/S Board of Directors: Leadership Team: * Mads Øvlisen, Chairman Dominic Galvin (Brand Retail) Kjeld Kirk Kristiansen, Vice Chairman Tommy G. Jespersen (Supply Chain) Gunnar Brock Jørgen Vig Knudstorp (Corporate Affairs) Mogens Johansen Søren Torp Laursen (Americas) Lars Kann-Rasmussen Mads Nipper (Innovation and Marketing) Anders Moberg Jesper Ovesen (Corporate Finance) Henrik Poulsen (European Markets & LEGO Trading) President and CEO: Arthur Yoshinami (Asia/Pacific) Kjeld Kirk Kristiansen Mads Ryder (LEGOLAND parks) * Leadership Team after changes in early 2004 LEGO, LEGO logo, the Brick Configuration, Minifigure, DUPLO, CLIKITS logo, BIONICLE, MINDSTORMS, LEGOLAND and PLAY ON are trademarks of the LEGO Group. © 2004 The LEGO Group 2 | ANNUAL REPORT 2003 Annual Report 2003 2003 was a very disappointing year for LEGO tional toy market stagnated in 2003, whereas Company. the trendier part of the market saw progress. Net sales fell by 26 percent from DKK 11.4 bil- The intensified competition in the traditional lion in 2002 to DKK 8.4 billion. Play material toy market resulted in a loss of market share sales declined by 29 percent to DKK 7.2 bil- in most markets – partly to competitors who lion. -
Pokieruj Ruchem W LEGO® City!
Nowość DużeDuże klockiklocki dladla Styczeń młodychmłodych budowniczychbudowniczych 1½-5 Lat Nauka o liczbach nigdy nie była przyjemniejsza! Dzięki Spis treści kolorowym ponumerowanym klockom i pasującym rysunkom zestawy te zawierają wszystko, co jest Podstawowe klocki LEGO® DUPLO® 3 potrzebne rodzicom i dzieciom do poznawania liczb ® i nauki liczenia. A wszystko poprzez świetną zabawę. LEGO DUPLO 4 5622 LEGO® DUPLO® Zestaw LEGO BELVILLE™ 13 podstawowy — duży 2304 Od 1½ do 5 lat. Podstawowe klocki LEGO® 14 ® ® LEGO DUPLO Cena: 69,95 zł* Płytka budowlana (60 elementów) DUPLO LEGO Creator 16 Od 2 do 5 lat. Zbuduj swoje LEGO City 20 Cena: 49,95 zł* LEGO Pirates 32 marzenia! LEGO Power MIners 36 LEGO LEGO ATLANTIS 40 Dzięki nowym zestawom LEGO® realizowanie LEGO Racers 46 własnych pomysłów jeszcze nigdy nie Nowość LEGO Star Wars™ 50 Styczeń 2198 było takie proste. Nie czekaj, poznaj nowe, BIONICLE® 54 LEGO® DUPLO® Płytki do budowania interesujące zabawki. Zapraszamy! LEGO Technic 56 Od 2 do 5 lat. LEGO MINDSTORMS® NXT 60 Cena: 44,95 zł* 5507 LEGO Minifigures 62 5506 LEGO® DUPLO® ® ® Strona Strona LEGO DUPLO Duże Nowość Pudełko klocków Deluxe pudełko klocków Styczeń Od 1½ do 5 lat. 5 28 Od 1½ do 5 lat. Cena: 189,95 zł* Cena: 109,95 zł* (102 elementy) (71 elementów) Nowość Styczeń 5497 LEGO® DUPLO® Zabawa z liczbami Nieważne ile masz lat. Klocki LEGO® rosną razem z Tobą: młody budowniczy będzie Od 2 do 5 lat. rozwijał swoją wyobraźnię z podstawowymi klockami LEGO oraz zestawami LEGO DUPLO®. Cena: 99,95 zł* Zestawy LEGO City oraz zestawy tematyczne, takie jak LEGO Star Wars™ i LEGO Power Miners, pozwolą Ci zostać prawdziwym bohaterem. -
Unit Price Total Price 2,32 2,32 9,29 18,58 5,81 5,81 5,81 5
CatNo Description Qty Unit price Total price 1095526 SOFIA THE FIRST MAGIC AMULET 1 2,32 2,32 1280984 SMART TRIKE BREEZE - PINK/GREY 2 9,29 18,58 1281251 BABY ANNABELL GREAT VALUE PACK 1 5,81 5,81 1294475 DM2 FART BLASTER WITH 2 MINNION SURPRISE 1 5,81 5,81 1339457 FROZEN TODDLER DOLL ELSA CORONATION DRES 1 5,81 5,81 1386596 RAZOR E100 ELECTRIC SCOOTER 1 41,83 41,83 1573471 HENRY AND SUMMER PLUSH ASSORTMENT 1 3,72 3,72 1596331 PLANES TRI SCOOTER 1 4,65 4,65 1617674 FROZEN MAGICAL SNOW WAND 1 3,02 3,02 1871795 Y FLIKER C1 SCOOTER MATTE BLK RED 1 20,91 20,91 2039158 SMART TRIKE SAFARI PREMIUM FLAMINGO 1 18,59 18,59 2265269 ZINC 360 STUNT SCOOTER 1 11,62 11,62 2329985 ZINC VOLT 150 AIR ELECTRIC SCOOTER 1 46,48 46,48 2388407 ZINC VOLT 80 ELECTRIC SCOOTER 1 30,21 30,21 2417110 LITTLE TIKES 4 IN 1 TRIKE - BLUE 1 16,27 16,27 2474524 RC AIRHOGS ROLLERCOPTER 1 10,46 10,46 2556758 VTECH TOOT-TOOT DRIVERS FIRE STATION 1 6,97 6,97 2558299 DISNEY PRINCESS BABY ASSORTMENT 1 2,31 2,31 2575124 SILVER CROSS SX X4 1 11,62 11,62 2763448 FURBY CRYSTAL RAINBOW EDITION 2ND WAVE 1 7,55 7,55 3049154 STUNTED SHOCKWAVE STUNT SCOOTER 1 16,27 16,27 3071036 FROZEN SMARTPHONE 4 2,79 11,16 3144420 BABY EINSTEIN SEA & DISCOVER DOOR BOUNCE 1 6,97 6,97 3313086 RAZOR E90 PINK 1 34,86 34,86 3390810 FISHER PRICE SOOTHE & GLOW OWL 1 3,25 3,25 3490992 SKYLANDERSWAPFORCE SWAPPABLE RUBLEROUSER 1 1,39 1,39 3557725 RAZOR E90 BLUE 2 34,86 69,72 3577121 PS3 GLOWING CONTROLLER 1 4,65 4,65 3676912 MY FIRST SCOOTER BLUE 1 4,65 4,65 3858194 LEGO TECHNIC MERCEDED BENZ AROCS 3245 1 39,51 -
Nr. Bezeichnung ASIN
Nr. Bezeichnung ASIN EAN 1 Amulette - PETIT THEATRE - Amulette - AM-THEA B005E80WN8 3760048890090 2 Green Science Robot solarny B004X4WBDI 4893156032942 3 Heros 100039038 - Constructor 170-teilig B007CXO2QG 4051902390382 4 PLAYMOBIL 5564 - SEK-Einsatztruck mit Licht und Sound B00FJR0YV4 4008789055644 5 PLAYMOBIL 5363 - Löschgruppenfahrzeug mit Licht und Sound B00IF1VSGG 4008789053633 6 Ravensburger 19184 - Herzen - 1000 Teile Puzzle B002EZZ6R6 4005556191840 7 LEGO Legends of Chima - Playthemes - Phoenix Fliegender Feuertempel - 70146 B00I4IWBCK 5054242189486 8 London Script B006VSLYC8 4005556876105 9 Clementoni 69890 Galileo - Das Ökosystem Fix6 B003MZO34Y 8005125698905 10 PLAYMOBIL 5330 - Badezimmer B003AQBWSU 5052711075070 11 Ravensburger Spieleverlag 16183 - Goldene Leoparden - 1200 Teile Color Starline Puzzle B00IVC0QV2 4005556161836 12 Clementoni 39076.2 - Panorama Beagles, 1000 teilig B001RB1VVS 8005125390762 13 Mega Bloks 6858 - Call of Duty Heavy Lift Helikopter B00J05N01C 0065541068582 14 Heidelberger Spieleverlag HE735 - Winter der Toten, Spiel mit dem Schicksal B00TGAFIW0 4015566100275 15 LEGO 76013 - DC Universe Super Heroes Batman: Jokers Dampfroller B00F3B3SNW 5054480513753 16 Disney Eisprinzessin Schloss & Eispalast 2Schlösser in 1 von Mattel B00CSGYLQI 0801919745828 17 Puzzle 250 Teile - Karte von Frankreich B002PATCQQ 4005556869336 18 Ravensburger 27207 - Quizduell, Das Brettspiel B0002HWTLE 4005556272075 19 Mattel Barbie Schwestern Winterhütte Exklusiv-Artikel B00LEFBRXE 0746775360368 20 PLAYMOBIL 5479 - Groe Asia-Drachenburg -
S Leaving and What’S Coming to Netflix in August
Darienite News for Darien https://darienite.com Here's What's Leaving and What's Coming to Netflix in August Author : David Gurliacci Categories : Arts & Entertainment Tagged as : What's Coming on Netflix, What's Going On Netflix Date : July 27, 2015 These movies and television shows are leaving and coming to Netflix instant streaming service in the month of August 2015, according to TechTimes.com and other websites. LEAVING 1 / 6 Darienite News for Darien https://darienite.com Aug. 1 Bad Girl Island (2007) Barbershop (2002) Beauty Shop (2005) Bulletproof (1996) Chitty Chitty Bang Bang (1968) Digimon Adventure (Seasons 1-3) Driving Miss Daisy (1989) Face/Off (1997) Fools Rush In (1997) Gangsters: Faces of the Underworld (Season 1) Hawking (2013) Hot Pursuit (1987) Houseboat (1958) Inside Fendi Joe Dirt (2001) Kiss the Girls (1997) Pumping Iron (1977) The Pitch (Season 1) Shooter (2007) The Fifth Element (1997) The Longest Day (1962) Titanic (1997) Unbreakable (2000) Voyage to the Bottom of the Sea (1961) We're No Angels (1989) Aug. 6 The Raven (2012) Aug. 8 Albert Nobbs (2011) Explorers: Adventures of the Century (Seasons 1-2) Aug. 15 Family Ties (Seasons 1-7) Immortalized (Season 1) The Forsyte Saga (Series 1-2) Aug. 23 2 / 6 Darienite News for Darien https://darienite.com Jiro Dreams of Sushi (2011) Aug. 24 My Fair Wedding (Season 5) Aug. 25 Petunia (2012) Aug. 24 My Fair Wedding (Season 5) Aug. 25 Petunia (2012) Aug. 27 LEGO Atlantis (2010) LEGO: Hero Factory: Breakout (2012) LEGO Ninjago: Masters of the Spinjitzu: King of Shadows (2011) LEGO Ninjago: Masters of Spinjitzu: Way of the Ninja (2011) Aug. -
Downloaded by [New York University] at 13:09 03 October 2016 LEGO STUDIES
Downloaded by [New York University] at 13:09 03 October 2016 LEGO STUDIES Since the “Automatic Binding Bricks” that LEGO produced in 1949, and the LEGO “System of Play” that began with the release of Town Plan No. 1 (1955), LEGO bricks have gone on to become a global phenomenon, and the favorite building toy of children, as well as many an AFOL (Adult Fan of LEGO). LEGO has also become a medium into which a wide number of media franchises, including Star Wars , Harry Potter , Pirates of the Caribbean , Batman , Superman , Lord of the Rings , and others, have adapted their characters, vehicles, props, and settings. The LEGO Group itself has become a multimedia empire, including LEGO books, movies, television shows, video games, board games, comic books, theme parks, magazines, and even MMORPGs (massively multiplayer online role-playing games). LEGO Studies: Examining the Building Blocks of a Transmedial Phenomenon is the fi rst collection to examine LEGO as both a medium into which other fran- chises can be adapted and a transmedial franchise of its own. Although each essay looks at a particular aspect of the LEGO phenomenon, topics such as adaptation, representation, paratexts, franchises, and interactivity intersect through- Downloaded by [New York University] at 13:09 03 October 2016 out these essays, proposing that the study of LEGO as a medium and a media empire is a rich vein barely touched upon in Media Studies. Mark J. P. Wolf is Chair of the Communication Department at Concordia University Wisconsin. He is the author of Building Imaginary Worlds and co-editor with Bernard Perron of The Routledge Companion to Video Game Studies and The Video Game Theory Reader 1 and 2 . -
A Reader in Themed and Immersive Spaces
A READER IN THEMED AND IMMERSIVE SPACES A READER IN THEMED AND IMMERSIVE SPACES Scott A. Lukas (Ed.) Carnegie Mellon: ETC Press Pittsburgh, PA Copyright © by Scott A. Lukas (Ed.), et al. and ETC Press 2016 http://press.etc.cmu.edu/ ISBN: 978-1-365-31814-6 (print) ISBN: 978-1-365-38774-6 (ebook) Library of Congress Control Number: 2016950928 TEXT: The text of this work is licensed under a Creative Commons Attribution-NonCommercial-NonDerivative 2.5 License (http://creativecommons.org/licenses/by-nc-nd/2.5/) IMAGES: All images appearing in this work are property of the respective copyright owners, and are not released into the Creative Commons. The respective owners reserve all rights. Contents Part I. 1. Introduction: The Meanings of Themed and Immersive Spaces 3 Part II. The Past, History, and Nostalgia 2. The Uses of History in Themed Spaces 19 By Filippo Carlà 3. Pastness in Themed Environments 31 By Cornelius Holtorf 4. Nostalgia as Litmus Test for Themed Spaces 39 By Susan Ingram Part III. The Constructs of Culture and Nature 5. “Wilderness” as Theme 47 Negotiating the Nature-Culture Divide in Zoological Gardens By Jan-Erik Steinkrüger 6. Flawed Theming 53 Center Parcs as a Commodified, Middle-Class Utopia By Steven Miles 7. The Cultures of Tiki 61 By Scott A. Lukas Part IV. The Ways of Design, Architecture, Technology, and Material Form 8. The Effects of a Million Volt Light and Sound Culture 77 By Stefan Al 9. Et in Chronotopia Ego 83 Main Street Architecture as a Rhetorical Device in Theme Parks and Outlet Villages By Per Strömberg 10. -
O – Lelo Has Helped Us Broaden Our Message and Our Mission to the Community. ¶O
AUGUST 19 - 25, 2018 staradvertiser.com Kelli (Natasha Rothwell) gives Issa (Issa Rae) some fi nancial advice FIERCELY in a new episode of Insecure. Meanwhile, Daniel (Y’lan Noel) attempts to make an important FUNNY music industry connection and Yvonne Orji returns this season as Issa’s BFF, Molly. FEMALES Airing Sunday, Aug. 19, on HBO. – ¶Olelo has helped us broaden our message and our mission to the community. LYNNE WAIHEE, President, Read to Me International ;rikhob]bg`ob]^hikh]n\mbhglniihkm%p^k^a^eibg`K^Z]MhF^Bgm^kgZmbhgZe olelo.org laZk^ma^bkik^l^gmZmbhglpbmai^hie^Zeeho^kma^phke]' ON THE COVER | INSECURE Third time’s the charm HBO comedy ‘Insecure’ is Following their mantra to “know better, do do about Daniel and her career, Molly deals with better,” Issa and her pals face the realities her own problems. She may be a successful back for season 3 of their situations. Now that she’s no longer corporate lawyer, but she hasn’t been able to with Lawrence (“Jay Ellis, “The Game”), Issa is translate that kind of success into her roman- By Kyla Brewer conflicted about her complicated relationship tic pursuits. To make matters worse, her hang- TV Media with Daniel, her childhood friend and on-again, ups and insecurities could sabotage her newly off-again lover. Professionally, she isn’t sure secured dream job. s young women navigate the ups and about her future with the nonprofit she’s been A very pregnant Tiffany (Amanda Seales, “My downs of modern life, it helps to have a working for, We Got Y’all. -
The LEGO Group Was Founded in 1932 and Today Is One of the World's
The LEGO Group was founded in 1932 and today is one of the world’s largest toy manufacturers. In 2008 it celebrates the 50th anniversary of the LEGO® brick and the 30th anniversary of the minifigure. The purpose and vision of the LEGO Group is to inspire children to explore and challenge their own creative potential. LEGO products have undergone extensive development over the decades, but the foundation remains the traditional LEGO brick. themes for 2008 include LEGO CITY Coast Promotion In addition to these activities, the LEGO Guard and LEGO Agents. Embracing fantasy, One of the priorities of the LEGO Group is Group uses a mix of TV advertising, PR, BIONICLE continues to grow with the Mistika to have close contact with its consumers sponsorship, in-store demonstrators and and Vehicles ranges, and LEGO Technic is throughout the world and it engages in many targeted shows and events to support its brought to life with power functions. initiatives to strengthen ties between LEGO® brand image and products. The more advanced software based enthusiasts and the company. LEGO MINDSTORMS NXT enables the user In 2008, the LEGO Group is holding a global Brand Values to design and build real robots which can be building competition to find the world’s biggest The founder’s grandson, Kjeld Kirk programmed to perform different operations, LEGO fan; the competition is open to 6-9 year- Kristiansen, owns the LEGO Group, and reacting to the user’s voice or controlled via olds from 39 countries around the world. has been true to his grandfather’s core a mobile phone. -
Gameon-Mag-12-June-2009-Low.Pdf
Red Faction Guerrilla: Review - Page 10 Disclaimer: The content featured throughout this magazine may contain links to our forum where there may be unsuitable language for children or those of a sensitive nature. We highly suggest that you are at least of the age 13 to visit the forums or click the links within the magazine. ISSUE 12 WELCOME Meet the Team Welcome to Issue 12 of the GameOn Magazine. 2 • Review: Plants vs. Zombies Project Director Steve Greenfield 6 • Review: OutRun: Online Arcade (Rasher) This month, GameOn were lucky enough to 8 • Review: Fallout 3: Broken Steel Chief Editor recieve an invite to one of Chris West gaming’s biggest events 12 • Review: Red Faction: Guerrilla (Kaostic) on the calendar, E3. We 16 • Article: GameOn vs. WoW Support Editor have exclusive previews Steve Dawson of Left 4 Dead 2, Modern 20 • Article: A Brick Too Far? (djdawsonuk) Warfare 2 and many others. 24 • Preview: Champions Online Graphics Simon Bonds 26 • Preview: Left 4 Dead 2 (Si^) Our thanks go to the dedicated team that 28 • Preview: Secret Of Monkey Island Bob Hall headed out to Los Angeles (Bobster) to cover the event. Chris 30 • Preview: Aliens vs. Predator Wakefield, who spent Chris West 32 • Preview: Home Front (Kaostic) most of his time with a biro firmly attached 34 • Preview: Modern Warfare 2 Journalists to his notebook. Steve Chris Wakefield Greenfield for reminding 36 • Preview: Borderlands (evilgiraffeman) us that Left 4 Dead 2 was 38 • Preview: Mafia II Matt Studd on display, and Stuart Gunn for picking up the (Beanz) 40 • Preview: Bioshock 2 hardware on show.