Managing Millennials Repairing a Community Through a Festival Tips to Creating a Responsible Alcohol Program That Gives Back B:9.5” T:9” S:8.5”
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the business of international events Managing Millennials Repairing a Community Through a Festival Tips to Creating a Responsible Alcohol Program That Gives Back B:9.5” T:9” S:8.5” Don’t let an accident ruin your day. hwins.com B:11.5” S:10.5” T:11” Take a proactive approach instead. Our event experts can help identify your risks and provide creative solutions that protect your organization from accidents. For a comprehensive review of your coverage and exposure, call 1-800-821-7703. Independent agent representing ACE Group Programs Division. Most insurance products are underwritten by insurers within the ACE Group of Insurance Companies. HAASWGEN2407_FairFestivalAd_9x11_RUN.indd R SAVED 8-24-2012 12:31 PM | BY Randy Green | PREVIOUSLY BY David Terrill | FILES SENT VIA None » Contact Diane Straughen · None · [email protected] ROUND JOB INFO APPROVAL & NOTES FONTS & IMAGES Job HAASWGEN2407 Creative Director None Fonts » Univers (55 Roman, 45 Light), Times (Regular), Adobe Jenson Pro Client Haas & Wilkerson Fair & Festival Ad Designer Lane Nelson (Semibold Subhead) Brand Navigator Diane 100% Built At Studio Artist Randy Green Images » 80489031_Punchstock_icecreamV2.tif (CMYK; 447 ppi, -448 ppi; Output At 100% Print Production None 67.03%, -67.03%) Proofreader Scale 1” = 1” None Inks » Bleed 9.5” x 11.5” 9.5” x 11.5” 4C Trim 9” x 11” 9” x 11” Production & Design Notes » Cyan, Magenta, Yellow, Black Live 8.5” x 10.5” 8.5” x 10.5” None Publication None CAUTION! “JAW DROPPING” NOT COVERED BY OUR INSURANCE Lantis Fireworks has been the exclamation mark on special events since 1945. Find out why Lantis is the reason behind millions of smiling faces for the past 60 years - we bring more bang for your buck! MAKE YOUR NEXT EVENT A LANTIS EVENT! CALL US TODAY: 800-443-3040 LALANTISNTIS Visit us: WWW.LANTISFIREWORKS.COM You Have an Event, What About an App? The Pointsmap app was a match made in heaven for Riverbend Festival. With 5 stages over 8 days and 100 artists, the interactive map made planning a breeze for Riverbend Festival music lovers. Our patrons praised the ease of plotting their experience and having it all in the palm of their hands. The Pointsmap “ app had a it all covered…from when their favorite band was on stage, how to get there, and where to find concessions along the way. - Amy Morrow, Riverbend Festival PointsMap puts your entire festival in the palm of your visitors hands.” Add as many points to your map as you want including photos, descriptions, links to videos, websites and PDF’s. Your PointsMap Customized App helps users find out what’s happening, who’s performing, find the stages, tokens, restrooms and concessions and navigate to them. You easily update the information using your desktop PointsMap and the changes are instantly Try out these Free updated in your App! Apps on your Phone PointsMap® is affordable, easy to build and easy to update. Try it yourself! Create your own point on a map and see it in the App instantly. Visit Tryit.PointsMap.com Call today for your IFEA Special Pricing. 423.894.2677 www.PointsMap.com © 2016 by Video Ideas Productions, Inc., Chattanooga, TN ALL RIGHTS RESERVED You Have an Event, What About an App? The Pointsmap app was a match made in heaven for Riverbend Festival. With 5 stages over 8 days and 100 artists, the interactive map made planning a breeze for Riverbend Festival music lovers. Our patrons praised the ease of plotting their experience and having it all in the palm of their hands. The Pointsmap “ app had a it all covered…from when their favorite band was on stage, how to get there, and where to find concessions along the way. - Amy Morrow, Riverbend Festival PointsMap puts your entire festival in the palm of your visitors hands.” Add as many points to your map as you want including photos, descriptions, links to videos, websites and PDF’s. Your PointsMap Customized App helps users find out what’s happening, who’s performing, find the stages, tokens, restrooms and concessions and navigate to them. You easily update the information using your desktop PointsMap and the changes are instantly Try out these Free updated in your App! Apps on your Phone PointsMap® is affordable, easy to build and easy to update. Try it yourself! Create your own point on a map and see it in the App instantly. Visit Tryit.PointsMap.com Call today for your IFEA Special Pricing. 423.894.2677 www.PointsMap.com © 2016 by Video Ideas Productions, Inc., Chattanooga, TN ALL RIGHTS RESERVED the business of international events FEATURES Managing Millennials Repairing a Community Through a Festival Tips to Creating a Responsible Alcohol Program That Gives Back On the Cover: A 200-foot Chinese dragon is one of the many illuminated attractions at the Chinese Lantern Festival in The Festival Organizers Franklin Square, Philadelphia. 36 Guide to Corporate Social DEPARTMENTS Responsibility 6 President’s Letter by Dan Rose 8 IFEA World Board 10 IFEA Foundation Board 10 Tips to Creating a 12 The Un-comfort Zone 40 Responsible Alcohol 14 Leadership at All Levels Program that Gives Back 16 The Digital Life by Karen Shostak 18 Everyone’s Invited Including People with Disabilities Repairing a Community 20 Big Data…Big Deal 44 through a Festival 24 Turnstiles: Marketing for by Thomas Nizo Event Managers 32 Hall of Fame Inductee From Logistical Nightmare 34 Volunteer of the Year 48 to Miracle: Enticing Inductee Renters to Your Facility 57 2016 IFEA / Haas & Wilkerson Pinnacle Award by Brandon Laue Grand Pinnacle Winners 60 2016 IFEA World Festival & Managing Millennials Event City Award Recipients 50 by Lexi Matthews 63 2017 Event Management School How to Secure and 73 2016 IFEA Webinar Series Brochure 54 Maximize a Media 82 Marketplace Sponsorship Winter 2016, Volume 27, Issue 4 “ie” by Binna Jensen is published quarterly by the Internation- al Festivals & Events Association, 2603 W. Eastover Terrace, Boise, ID 83706, USA. Permission to quote from material herein is granted provided proper credit is given to IFEA. PRESIDENT’S LETTER Steven Wood Schmader, CFEE “FESTIVALS & EVENTS: THE CORE OF OUR GLOBAL COMMUNITY” Sometimes I worry about our world. a face. Connecting us to places unknown Over the past two years, particularly with and allowing us to cheer on their success- the addition of the Presidential election es, empathize with them in moments of cycle to the mix here in the United States, defeat, and bask in a world that (even if I have come to question whether-or-not I only for a relatively short window) proves know our country as well as I thought I did. that such humanity can exist and thrive. During that time, I have seen far too many Where accepting and embracing a global examples of both individuals and collective refugee team - each responding to situa- groups acting (or refusing to act) with and tions that none of them would have ever at every touch point; and to celebrate who out of hatred, malice, fear and contempt imagined for themselves or their families, we are when we are at our best. for anyone different from themselves. And especially as they prepared for the greatest I would offer that, at this critical time in it seems to be far from the minority per- moment of their lives - seemed like the our global history, the events and organi- spective that I somehow imagined it to be. most natural and obvious action that zations that our industry represents – all Exponentially increasing that worry, as I we could expect from all participants. of you included - may very well be among follow the global news and talk to friends Where the event itself moved us to lower the best tools / voices available to our cities – like yourselves - around the world, this our defenses and perceived prejudices to and our world to bring all stakeholders trend seems to not be limited to any one learn more about the competitors - their proactively together. To spend some of singular country, community, part of the personal, cultural, religious, political and the ‘community capital’ that we have built world or identifiable setting (i.e., political), geographic backgrounds - and to realize to help initiate new conversations; build nor does it seem to have any reasonable or how little those differences seem to matter bridges of understanding; provide safe, ed- predictable boundaries. Even within the when we see everyone as individuals like ucational and experiential learning oppor- safe and welcoming hallways of the IFEA ourselves, striving for common goals and tunities; and serve as conduits of positive Convention & Expo this year, I witnessed visions and dreams. That is the power of change and dialogue, throughout the year, the unacceptable, unprofessional, and un- events…not just the Olympic Games…but and beyond the finite dates of our events. characteristic tirades of a singular attendee, events (including your own) in every com- Because our individual and combined with the absolute intent to disrupt the ac- munity and city around the world. A pow- global events have created such unique, tivities at-hand and disrespect their global er that we now need to tap into as a global natural, positive, far-reaching, creative, peers in a public setting, standing behind industry, from a different perspective than inclusive and trusted root systems…in- the passion of their beliefs as justification. ever before, but with the same global cluding business and government leaders; That reaction; that singular, blin- vison that we have always shared: to touch volunteers; educational and religious dered focus; that inability to recognize a lives, communities, cities and countries in institutions; service organizations; the non-threatening setting where far more a positive way through celebration.