JABATAN AKAUNTAN NEGARA

APA ADA PADA NAMA? BRANDING 101 A CUSTOMISED LEADERSHIP PROGRAMME FOR JABATAN AKAUNTAN NEGARA MALAYSIA

June 2020 @ Online

A Joint Programme: Jabatan Akauntan Negara Malaysia & Razak School of Government www.anm.gov.my www.rsog.com.my About Jabatan Akauntan Negara Malaysia (ANM)

JABATAN AKAUNTAN NEGARA MALAYSIA

ANM was established in 1946 with the establishment of the Accountant General’s position under the Ministry of Finance before Malaysia achieved its independence. ANM started with an office in the building of Life Insurance Corporation of India at the junction of Jalan Melaka and Jalan Tun Perak (previously Mountbatten Road) in the centre of . The ANM’s Office was relocated to Sultan Abdul Samad Building and later to government offices complex in Jalan Duta. Now ANM is located at Ministry of Finance Complex in . In line with its objective to provide efficient and effective service delivery, ANM now has 24 offices in states and districts to serve the best accounting services to the public.

About Razak School of Government (RSOG)

RSOG, a distinctive leadership development institution, was established on 30 July 2010 to propel the advancement of Malaysia’s senior public sector leaders across all service sectors. As a strong proponent of effective and impactful leadership that necessitates continuous learning and development, RSOG designs and develops forward-thinking and practical leadership development programmes. Thus, accelerating competencies and capabilities of senior leaders to remain resilient, effective, and inspired to strive in new and challenging environment. Introduction

“Harimau mati meninggalkan belang, manusia mati meninggalkan nama” (a good deed is never lost). Even in the older days, people have indicated the importance of a fondly memorable brand name. A brand represents and speaks a lot about oneself. It shapes impressions and can influence judgment. Most of the time, corporations and countries use brands to distinguish them from others, especially competitors. Though the idea of brands may sound simple, doing it seems a tall order for many. It requires a considerable amount of patience, consistency, and authenticity.

Programme Objectives

Upon Completion of the FULL programme, Participants would be able to:

i. Gain wholesome view on the concept of branding.

ii. Create closer camaraderie with other ANM senior officers responsible for the branding of the department.

Programme Structure

Warming Up Getting Into Reflection & Branding Feedback E-Learning Survey Group Exercise What We Have Reading Materials (The Shield) Learned?

Introduction Session Experience Sharing What Can We Session Do Next?

A combination of online sessions over a 2-week period (continuous) About Guest Speaker (Experience Sharing Session)

TAN SRI ABDUL WAHID OMAR Non-Executive Chairman of Chairman, Universiti Kebangsaan Malaysia Tan Sri Abdul Wahid Omar, 56, was appointed as Non-Executive Chairman of Bursa Malaysia on 1 May 2020 and the Chairman of the Board of Directors of Universiti Kebangsaan Malaysia (UKM) on 1 November 2018. He is regarded as one of the most versatile corporate leaders in Malaysia having successfully led four major organisations in infrastructure development, telecommunications, financial services and investment management. He served as Group Chairman of Permodalan Nasional Berhad (PNB), Malaysia's largest fund management company, from August 2016 to June 2018 following completion of his term as a Senator and Minister in the Prime Minister’s Department in charge of Economic Planning from June 2013 to June 2016.

Prior to his cabinet appointment, Tan Sri Abdul Wahid was formerly the President and CEO of , Malaysia’s largest public listed company and one of the leading banking groups in , from May 2008. He was credited with transforming Maybank into a regional banking group and a global leader in Islamic finance. Maybank’s ‘Islamic first’ strategy adopted during his tenure enabled Maybank Islamic to extend its lead as the largest Islamic bank in Malaysia and subsequently emerge as the fifth largest Islamic bank in the world. He was also the Chairman of The Association of Banks in Malaysia.

Prior to joining Maybank, Tan Sri Abdul Wahid was the Group Chief Executive Officer of Berhad (TM) from July 2004 until its demerger with Group Berhad in April 2008. He was credited with transforming TM into a competitive regional telecommunications company with particular emphasis on mobile communications. TM expanded its mobile communications business into Indonesia and Singa- pore and strengthened its presence in Bangladesh, Cambodia and Sri Lanka during his tenure as CEO.

He was also formerly the Managing Director/Chief Executive Officer of UEM Group Berhad, his first role as CEO at the age of 37. He success- fully led the turnaround of UEM Group, Malaysia’s largest infrastructure development conglomerate (which owned PLUS Expressways), following its takeover by sovereign wealth fund Khazanah Nasional in 2001.

Tan Sri Abdul Wahid obtained his Diploma in Advanced Accounting from Luton College of Higher Education, United Kingdom in 1985 en route to completing professional accounting qualification in 1987. He is a member of the Association of Chartered Certified Accountants (ACCA, UK), the Institute of Chartered Accountants in England & Wales (ICAEW) and the Malaysian Institute of Accountants (MIA).

Tan Sri Abdul Wahid has received numerous awards throughout his career. This includes Malaysia's CEO of the Year 2006 award from Business Times/American Express, The Asian Banker's 2013 Leadership Achievement Award for Malaysia and The Edge Value Creator award 2013. He was also awarded the Honorary Doctorate in Economy from Multimedia University, Malaysia (MMU) in 2014 and Honorary Doctor- ate in Economy & Muamalat Administration by the Islamic Science University of Malaysia (USIM) in 2018.

He was conferred with Panglima Setia Mahkota (PSM) award in 2016 by DYMM Seri Paduka Baginda Yang DiPertuan Agong for his invaluable contributions to the Country.

Apart from serving as Non-Executive Chairman of Bursa Malaysia and Chairman of UKM, Tan Sri Abdul Wahid is also the Deputy Chairman of Perbadanan , Trustee and Chairman of the Investment Committee of Yayasan , Trustee of Yayasan Sultan Ibrahim and a member of the Board of Trustees of the nature conservation organisation WWF Malaysia. He is also a Visiting Fellow at the Oxford Centre for Islamic Studies for the 2019/2020 academic year.

Contact Us

Ismail Johari Othman Programme Leader Leadership Development Centre Razak School of Government WhatsApp: +6012 – 2891728 E: [email protected]

@Razak School of Government www.rsog.com.my

@RSOG Malaysia @RSOG_Insta