DALEY MATHISON RACING #104 2015 Marketing Portfolio

St. Ninian’s Crossroads, Superbike practice, TT, 2014 DALEY MATHISON RACING #104 Date of Birth: 20th July 1991 Lives: Murton, Co. Durham Occupation: Construction worker Fitness: Regular gym sessions; cycling Daley Mathison is a 23-year old with a difference. Ten years ago Daley started his career in , quickly gaining respect and attention from his peers and officials alike as an up-and-coming star of the future - aged just 13! Now, following very successful seasons in 2013 and 2014, Daley is looking forward to even greater achievements in 2015. He will be competing on high-specification machines which are capable of putting him on the podium - and on the top step! Daley has a mature, dedicated and professional approach to his racing and to his Marketing Partners, who are guaranteed a very supportive, responsive and respectful relationship in return for their investment in the team. He takes every opportunity to promote and represent his Marketing Partners and their interests and provides regular communications and updates Winner of the Ultra Lightweight Race at the throughout the racing season and off-season too. International , August 2014

DALEY MATHISON RACING #104

Daley started motorcycle racing in Junior Championships, which guarantees a hard and cut- throat race due to the do-or-die attitude of the fearless youngsters. Throughout his career his mature and calm nature have served him well as his experience, skills and racecraft have grown year-on-year. From his beginnings at local club level, Daley now rides competitively in International and National Road Race meetings in England, Northern Ireland, Eire and the Isle of Man.

Driving through during the Supersport 1 Race, Isle of Man TT, June 2014

A dedicated and naturally-talented rider, in 2010 Daley moved to Northern Ireland at the age of eighteen for two full seasons. Following many excellent rides he was awarded the “Best Non-Irish Performance on the Irish Roads Series” trophy by the Two Stroke Supporter’s Club. In 2014 he made his debut at the world-famous TT, winning 2 bronze replicas. Some quite excellent rides followed and Daley won the 2014 Ultra Lightweight Race at the International Ulster Grand Prix and came 6th in the Supersport race at the same meeting, beating 8-times TT winner Ian Hutchinson! On the heels of during the Superbike 1 Race at the Ulster Grand Prix, 2014, and leading Ian In July 2014 Daley was very proud to win the Welsh Open Hutchinson, #2. Championship at Aberdare Park. DALEY MATHISON RACING #104 DMR Marketing Opportunities What’s really in it for you? There are of course, some exciting opportunities for your company to become involved in the fast and exhilarating world of Motorcycle by becoming one of Daley's Marketing Partners. Below are some examples of the advantages you and your Company may benefit from: - Company logo/branding on the bike, rider’s leathers, team clothing, race transport and awning. - Hospitality for Marketing Partners and guests at meetings including “Behind the scenes” action at races and insight into the paddock and pits. - Coverage in the motorcycle press (e.g. Bikesport News, Motorcycle News, Bike, Road Racing Ireland, Emerald Road Racing, etc.) and in local papers. - Rider endorsements and logo display at all meetings (paddocks are open to the public) and at press calls, interviews, etc. - Use of Rider and Machine(s) for Corporate events and promotions. Rider contributions to Company News releases, including photographs, posters, etc. - Newsletter updates through the season. - Regular website blog updates containing race results, meeting reports and photos. (The website is updated after every meeting and frequently in any event.) - Company, products and logo exposure in the website (including permanent descriptions and links) and via social networking sites. - Potential of Tax Relief through Company advertising status. All Marketing Partners are recognised as being of paramount importance to Daley and are treated as part of the team. This is a unique opportunity to support and become involved in the career of a star of the future. Daley Mathison Racing will be delighted to discuss your ideas and requirements - custom packages can be negotiated at all levels and to suit all budgets DALEY MATHISON RACING #104 Stakeholder outreach At Daley Mathison Racing we recognise that in these stringent economic times it is essential for partners to work together effectively to each other’s benefit. We are committed to giving maximum publicity, exposure and endorsement in order that as stakeholders Marketing Partners get real value for money from both their investment and the relationship. Race paddock. Motorcycle Road Racing differs from the majority of other motorsports in that spectator access to the paddock areas is not only allowed, but is encouraged by the organisers This provides Marketing Partners with exceptional advertising opportunities for very highly-targeted promotion of their companies, products and services; not least at international meetings such as the TT, the Ulster Grand Prix and the . Daley’s awning also provides hospitality and welcomes spectators and fans to interact with the rider and his team, providing excellent promotional opportunities. Spectator attendance at road race meetings are, for example: • Isle of Man TT – 40,000 (and increasing year-on-year) • North West 200 – 120,000 • Ulster Grand Prix – 100,000 TV coverage: ITV4, British Eurosport. World-wide television, newspaper and magazine reporting of international meetings such as the TT. DVDs are produced and widely distributed for all the major race meetings. Motorsport is a major DVD bestseller. Motorcycle publications reporting road racing include Motorcycle News, Bikesport News, Motorcycle Racer, RiDE, Riding the Superbike at the International Ulster Bike, Road Racing Ireland, Emerald Road Racing, alongside Grand Prix in August 2014. Advertising and other specialist magazines. branding opportunities exist at several levels from Title through Secondary to Belly Pan on the bikes, Social media: In excess of 4,000 friends and followers on the rider’s leathers and race transport vehicle. Facebook and Twitter. Website: With 12,000+ hits in the last 12 months, the DMR website is run as a frequent racing and news blog with permanent advertising for Marketing Partners’ company descriptions and logos and with links to their own websites. DALEY MATHISON RACING #104 Media Coverage DALEY MATHISON RACING #104 Marketing Partners Already Involved for 2015: DALEY MATHISON RACING #104 Current DMR Marketing Partners’ Testimonials (Testimonials are edited (but unaltered) – the unedited versions can be viewed via the links on the front and sponsorship pages of the website – www.daleymathisonracing.co.uk.)

“HEL Performance have been very fortunate to sponsor Daley over the seasons. He is a great ambassador for both the sport and our products ...... “He is a consummate professional. Respected in and out of the paddock he continues to produce excellent results on the road. Providing a serious return on investment for all that are involved with him, each year he continues to just get better and better. Many people use phrases such as “one to watch” or “one for the future” – Daley isn’t that; he is “one for the now“. Everyone involved with Daley Mathison Racing has been so impressed – Get along for the ride”. Simon Lane, HEL Performance Products, November 2013

“...... Daley has a maturity beyond his years and we are sure that he can progress right to the pinnacle of his chosen sport over the next few seasons with the support of an ever growing number of fans and sponsors. “I am sure the future will bring even more success and we are glad to be a part of a future star. ” Simon Charity & Cheryl Chapman, Simon’s Racepics, June 2013

“For the past 2 seasons we have sponsored Daley and without doubt he provides an excellent return for our product. Daley is pro-active in sharing our product within his social media sites and provides excellent images and reports on his success throughout each season. This is what we need; we are very pleased”. James East, Racebikebitz, March 2013

“ At all times Daley has been a pleasure to work with, a fact that other sponsors have mentioned to me in conversation. In addition to the photographs in the press and social media, OSX have been mentioned in radio interviews and newsletters. “Daley is obviously a very talented young rider who doesn't take any sponsorship for granted and I sincerely hope that he has a great future ahead of him”. Ian Webb, OSX Leathers and Biker Fashion, November 2013

DALEY MATHISON RACING #104 2015 Race Schedule The 2015 race Schedule has yet to be determined and will be announced late in 2014. But as a guide it is anticipated that it will follow the broad outlines of the 2104 schedule, which is shown below. The focus, as in pervious years, will be the International Isle of Man TT in May/June. 2014 Schedule March Darley Moor April Leading John McGuinness on the Hol-Taj Scarborough, Spring Cup Superbike. Gold Cup, Scarborough, 2014 Cookstown 100 May International North West 200 Isle of Man TT Practice Week June Isle of Man TT Race Week Road Race Festival, Scarborough July Scarborough, Cock o’the North Aberdare Park Road Races August International Ulster Grand Prix September Leading Tom Weeden and in the Scarborough, Gold Cup 2014 Spring Cup at Scarborough 2014 October Darley Moor, Stars at Darley

DALEY MATHISON RACING #104 Seasons’ highlights 2014 • 2 wins at Darley Moor (Modern Junior 600) • 1 win at Scarborough’s Spring Cup (Senior B) • 35th & 41st place finishes at the TT (Supersport – 2 Bronze Replicas) • Winner of the Welsh Open Championship • Winner of the Ultra Lightweight Race at the International Ulster Grand Prix • 6th place finish in the Superbike Race at the International Ulster Grand Prix Bridge, TT, 2014 • One 2nd place & three 3rd places at Scarborough’s Gold Cup meeting (Supersport & Senior) 2013 • 3rd place at the Cookstown 100 (Superbike Open B) • 5th place at Scarborough’s Cock o’the North (the ‘feature’ race) • 4th place at Armoy (Moto3) • 5th place at the (Newcomer’s A – Silver Replica) • 2nd place at Darley Moor’s Stars at Darley (Formula 600)

2012 Winner’s enclosure, 2014 International “Out” season to purchase and set up machinery Ulster Grand Prix, Ultra Lightweight race

Isle of Man TT. 37.73 miles long and the world’s most famous motorcycle races. Daley’s fastest lap speed was 120.184mph during the 2014 Superbike race - in his TT debut ! DALEY MATHISON RACING #104

2011 • 2nd, 6th & 5th places at the Cookstown 100 (125cc, 250cc, Open B) • 6th, 5th & 15th places at the Tandragee 100 (125cc, 250cc, Superbike) • 3rd place at the Bush races (125cc)

2010 • 4th place at the Bush races (250cc) • 4th place at the Ulster Grand Prix (250cc) • Awarded the “Best Non-Irish Performance on the Irish Roads Series” James Crumpton trophy

James Crumpton Memorial Trophy, 2010 Cookstown 100, 2011 Cookstown 100 125cc Race 2011. On the podium in 2nd place with Nigel Moore and William Dunlop DALEY MATHISON RACING #104 Contact Us To become a DMR Marketing Partner or to discuss this exciting opportunity further, please send an E-mail to the address below providing details on how we may contact you: E-mail: [email protected] Or alternatively please call or write to the team: Rider: Daley Mathison - Mobile: 07853 335991 Daley Mathison Racing, 6 North View, Murton, Co. Durham, SR7 9PF

Website: www.daleymathisonracing.co.uk Facebook: www.facebook.com/DaleyMathisonRacing

All Marketing Partners are kept fully informed of Daley’s progress via the website, copies of in-season Newsletters and via the social media. The website is regularly updated with news, events and results - even out of season – and also holds comprehensive Race Results, News, Newsletter and photographic archives.

DALEY MATHISON RACING #104

“Thank You”

From all of the team for taking the time to read Daley’s DMR Marketing Portfolio. We hope to hear from you soon and look forward to the prospect of working with you in 2015.

Daley Mathison #104 and the DMR Team