IMPROVING CITY LIVING THROUGH SOCIAL AND ENVIRONMENTAL CHANGE
ZIPCAR IMPACT REPORT ZIPCAR ZIPCAR 2 3 IMPACT REPORT IMPACT REPORT
About us Contents
Zipcar is the world’s leading car-sharing traditional model of car ownership and 4 A message from Zipcar network and has played an influential role continues to be an integral part of city in improving city life since 2000. Available living. Independent studies show that in nearly 500 cities and towns and nearly Zipcar’s model of car sharing is proven 8 Car sharing: a vital part of city living 500 university campuses, Zipcar is driven to reduce vehicle ownership, freeing up to enable simple and by a mission: space for people in cities. Zipcar provides 16 The social impact of car sharing responsible urban living. communities and members with a socially responsible and sustainable Zipcar gives members quick, easy, and mobility option that supports city 22 The environmental impact of car sharing reliable access to a car without the livability across the globe. cost and hassle of owning one. Zipcar Supporting our communities has disrupted—or innovated—the 28
34 Looking forward: mobility in a changed world ZIPCAR ZIPCAR 4 5 IMPACT REPORT IMPACT REPORT
benefits to our communities, and research has proven that roundtrip car-sharing delivers these indisputable A message benefits. This report captures Zipcar’s impact on the Thank you to our communities we serve and offers tangible proof that round-trip car sharing continues to provide cities and from Zipcar members with significant and distinct benefits. community
As cities change, Zipcar will continue to provide In 2000, Zipcar envisioned a future where the Zipcar would not be able to drive the future of equitable car-sharing culture and community. This urbanites, students, business owners, and city officials number of people sharing cars outnumbered the urban mobility without the partnership of our starts with supporting our partners, employees, access to vehicles without the cost or hassle of owning people who personally own one. Twenty years one. And we’re confident our best is ahead of us. network of city leaders, who also share the vision and the Black, Indigenous, and the people of color later, Zipcar is the world’s leading car-sharing of equitable and sustainable urban mobility. communities in the fight against inequity. We believe network and is closer to that future than ever Together with our community of members and partners, Public partnerships are critical to creating a Black Lives Matter. before, in large part because of a shared vision Zipcar will continue to drive a sustainable and equitable diverse mobility network that works for everyone. with cities and policy makers across the globe. future for urban living. We also couldn’t enable simple and responsible Throughout our history, Zipcar has partnered with urban living in our communities without the support Due to the impacts of the COVID-19 pandemic, cities are facing tremendous demographic city leaders to provide access to transportation—a of our members. Our members— regardless of age, and population changes, and the possibility of key driver of economic opportunity and social background, orientation, race or location—recognize increased congestion and pollution. More than equity. Together, we recognize that requiring car that the personal and social benefits of sharing a ever, urbanites value access and experience over ownership to reach jobs, health care, nature, and car outweigh personal car ownership. Thank you material ownership. In addition, more people family is inherently inequitable. To truly make for supporting our mission, and working together to are aware of (and interested in) better options to progress, we also recognize the need for a more push our cities forward. owning a car. Tracy Zhen President, To support this, Zipcar is working with city leaders Zipcar and policy makers to achieve the goal of long- term, sustainable, environmental, and financial ZIPCAR ZIPCAR 6 7 IMPACT REPORT IMPACT REPORT
Celebrating 20 years 2000 2002 2004 Zipcar, Inc. is co-founded by Zipcar launches in Zipcar launches Zipcar for Antje Danielson and Robin Washington, D.C. and Business and Zipcar for as the world’s leading Chase, in Cambridge, MA New York City Universities car-sharing network
2012 2011 2010 2009 2006 2005 Zipcar launches FleetHub, Zipcar is the first sharing Zipcar acquires Zipcar launches its iPhone app Zipcar launches in Chicago Zipcar launches in a car-sharing service for economy, on-demand mobility Streetcar, the largest and Toronto, Canada San Francisco city agencies, with the network to launch an IPO car-sharing City of Boston (NASDAQ: ZIP) network in the United Kingdom
2013 2014 2016 2018 2020 Avis Budget Group, Inc. The U.S. General Services Zipcar’s community reaches New York City Department of Zipcar continues to drive the future acquires Zipcar for Administration’s Federal more than 1 million members Transportation partners with of transportation as the world’s approximately $500 million Acquisition Service chooses Zipcar to launch the nation’s leading car-sharing network, and Zipcar as their vendor for federal largest on-street car-sharing serves as an essential service employees in cites nationwide program during the COVID-19 pandemic ZIPCAR ZIPCAR 8 9 IMPACT REPORT IMPACT REPORT
Car sharing: Zipcar reduces a vital part car ownership
Up to personally-owned cars of city living are taken off the road 13 for each Zipcar1
Round-trip car sharing is proven to reduce the number of personally-owned vehicles on city streets, which leads to social and environmental benefits. More than Nearly More than These benefits include reduced congestion, increased curb space, fewer personal carbon emissions, and % % % fewer vehicle miles traveled. 75 50 35
of Zipcar North America members of members postponed of Zipcar North America members do not own or lease a car buying or leasing a car would buy a car if Zipcar disappeared; in 2019 because of Zipcar 14% would buy two or more
1) Elliot, Shaheen, Lidicker/Impact of Carsharing on Household Vehicle Holdings ZIPCAR ZIPCAR 10 11 IMPACT REPORT IMPACT REPORT
Zipcar is part of a Zipcar reduces multi-modal lifestyle single-occupancy trips
Ziptrips can start in a variety of different ways. Most members walk to their Zipcar, but some take mass transit first, or ride a scooter to the location. The average U.S. vehicle occupancy is while Zipcar’s is This means more access to the carpool lane and 1.54 2.1 fewer emissions! people per trip2 people per trip
In 2019, nearly % % % % % 90 60 85 35 10 of members would like to see more of Zipcar members took transit at least on-street Zipcar parking. Why? Because twice a week and more than 55% took walk take mass transit take a bike or scooter it’s more convenient and easier to find! transit at least five times a week.
2) U.S. Department of Energy/2018 ZIPCAR ZIPCAR 12 13 IMPACT REPORT IMPACT REPORT
In June 2018, the New York City Department of NYC DOT pilot fast facts SPOTLIGHT Transportation and Zipcar launched a car-share parking pilot program, unlocking nearly 230 NYC DOT on-street and municipal lot parking locations for Zipcars across the city. With the shared goal of 70k 10 hrs 68mi expanding access to car-sharing, including low trips in the average average and moderate income New York neighborhoods first year3 reservation time distance under served by car-sharing services, New York “In 2018, for the first time ever, New York City and Zipcar have been working together City dedicated parking spots on-street and to analyze the impact of the pilot program. Each month, one shared car serves an in municipal lots to pilot car share. With The Bronx and outer Queens have the highest average of 15 unique users, proof that “thanks to Zipcar, more New Yorkers now utilized vehicles in the pilot, indicating that it is can conveniently and affordably access a car filling a previous gap in service demand. you don’t need to own a car to access one. instead of taking on the expense and hassles of owning one in the city. Our pilot has already In 2019, Zipcar in coordination with NYC DOT, had encouraging results, with the greatest marked all on-street and municipal lot locations take-up in neighborhoods in the Bronx and to decrease reports of blocked spaces. Within Queens. As we continue our pilot, we expect % two months of completion, reports by members 85 the program will help us meet our goals: decreased by nearly 70% and helped raise of NYC members do reduction in congestion, vehicle emissions further awareness for car-sharing as a mobility not own or lease a car and car ownership—along with expanded option within the city’s neighborhoods. after joining Zipcar mobility for thousands of families.” In 2020, Zipcar became the only car-sharing Commissioner Polly Trottenberg network to participate in the New York City New York City Department of Transportation” pilot program. 3) Carshare Parking Pilot, First-Year Progress Report. New York City Department of Transportation. January 2020. ZIPCAR ZIPCAR 14 15 IMPACT REPORT IMPACT REPORT
Fewer cars on the curb 20 feet equal more free space
Personally-owned cars sit idle about 95% of the time4. Reducing personal car ownership frees up curb space that can be better used by people and the shared transportation options that move them more efficiently. 1 microunit office space for one of housing 3 people parking 4 10 13 10 feet space parking spaces = parking spaces = parking spaces = average apartment5 1 tennis court 150 bicycles 5 motor scooters 12 bicycles 20 40 parking spaces = parking spaces = 9 subway cars 18 transit buses
4) Shoup, Donald. The High Cost of Free Parking. Routledge; 1 edition (June 21, 2011) 5) Kolomatsky, M/How Big Is an Acre, Anyway? ZIPCAR ZIPCAR 16 17 IMPACT REPORT IMPACT REPORT
The social 50% 48% 1% Male Female Non-Binary/ impact of Third Gender
Nearly car sharing 50% 35 30% identify as BIPOC. average age of are university We’re proud to support Zipcar members or college students Who are Zipcar members? Zipcar members, aka this community. “Zipsters”, are as diverse as the neighborhoods in North America that we serve.
Nearly Over 50% 80% 39% live with a live in have a household income spouse or partner multi-family lower than the U.S. median housing household income of $61,000 ZIPCAR ZIPCAR 18 19 IMPACT REPORT IMPACT REPORT
Zipcar provides affordable Because of Zipcar % access to a car Zipcar members save about 64 of members have an $633 improved quality of life per month compared to car owners 40% Average cost of Average cost of of members can affordably owning a car Zipcar reach essential destinations like school and work Car payment6 $774 Average trip costs7 $314 Parking $180 Membership $7/mo ($70/year) Parking $0 $ Total $954/mo Total $321/mo 7.6 billion % in total Zipcar member savings per year 60 8 over the cost of owning a car of members feel empowered to be themselves and move independently
6) AAA “Your Drive Costs, How Much Are You Really Paying to Drive?”2019 7) Monthly average for Zipcar members 8) Total savings: average monthly savings ($633) X 12 months X 1 million members. Source: 2019 NATS and AAA ZIPCAR ZIPCAR 20 21 IMPACT REPORT IMPACT REPORT
SPOTLIGHT PARK(ing) Day September 20, 2019 Since 2005, PARK(ing) Day has been transforming District DOT curbsides across the world from on-street personal vehicle storage to beautiful mini parks. PARK(ing) Day brings to life the future Zipcar has been working towards for twenty years—a city with fewer cars and more space for outdoor fun. We made it a reality in “The inaugural Open Streets DC was a huge Washington, D.C. by bringing a campsite to life in the success. Working with our local partners middle of an urban streetscape. like Zipcar, we created an opportunity for DC “ “residents to experiment with the idea of streets completely open to people using Washington, D.C. Open Streets alternative forms of transportation instead October 5, 2019 of single occupancy vehicles.” Mayor Muriel Bowser and District DOT Director Jeff Director Jeff Marootian Marootian hosted DC’s inaugural Open Streets event, District DOT closing three miles of Georgia Avenue to motor-vehicle traffic, creating space for people to walk, bike, and ” celebrate. Zipcar has long-prioritized relationships with local governments and shares the District’s vision for opening more space for people, bikes, and the community by reducing personal vehicle ownership. As an early supporter of DC’s Open Streets, Zipcar ” joined in the fun alongside Mayor Bowser. ZIPCAR ZIPCAR 22 23 IMPACT REPORT IMPACT REPORT
Car-sharing members If car sharing weren’t Roundtrip car-sharing The reduce their CO2 available, members Each Zipcar serves footprint by up to members drive would drive environmental 50-80 1,600 40% 26% members pounds per year9 fewer miles more than than they did before their current levels11 impact of joining Zipcar10 car sharing Car sharing = Zipcar is driven by a mission: to enable simple and fewer cars, less parking, cleaner air, and more responsible urban living. Car sharing provides a socially land for people, housing, and open space. responsible, sustainable option that supports local communities and the global environment.
9) Shaheen/Greenhouse Gas Emissions 10) Shaheen/Impact of Carsharing on Household Vehicle Holdings 11) Shaheen/Impact of Car sharing on Public Transit and Non-Motorized Travel ZIPCAR ZIPCAR 24 25 IMPACT REPORT IMPACT REPORT
CANADA
Zipcar’s impact THE UNITED STATES Toronto 77kilometers /48 miles on congestion (to Hamilton, ONT)
Boston Our members rely on public transit, walking, and biking for shorter trips and turn to 58 miles (to Sandwich, MA) Zipcar for longer, purpose-driven trips that require a vehicle. For those trips, Zipcar NYC provides access to a vehicle without the cost and hassles of owning one. Chicago 69 miles 44 miles (to Danbury, CT) (to Indiana Dunes, IN) Washington, DC Denver 47 miles 54 miles (to Frederick, MD) (to Loveland, CO) San Francisco Across Zipsters take a variety of purpose-driven trips, 55 miles North America, (to San Jose, CA) the average Ziptrip is but the four most common are: Atlanta • Out-of-town trips 53 miles (to Gainesville, GA) 52mi • Visits with family and friends and nearly 9 hours • Grocery shopping • Errands ZIPCAR ZIPCAR 26 27 IMPACT REPORT IMPACT REPORT
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Our Community CarShare
Zipcar, in partnership with the Sacramento fast facts SPOTLIGHT Metropolitan Air Quality Management District, the Sacramento Housing Authority, and Breathe California, Nearly Our Community launched the Our Community CarShare (OCCS) electric car share program in 2017 with seven electric vehicles. 600 With the goal of increasing access to zero-emission total members CarShare vehicles for low-income Sacramentons, OCCS is a successful partnership model that has enabled clean, nearly shared mobility. has long-prioritized relationships with local governments and shares the District’s vision “Zipcar shares the vision with public partners that living Building on the initial success of this first-of-its-kind 14,500 34,200 for opening more space for people, bikes, and car-lite makes our cities less congested and more program, Zipcar is planning to grow its presence in total trips hours reserved the community by reducing personal vehicle sustainable. Zipcar offers long-term social, environmental, communities across Sacramento. More importantly ownership. As an early supporter of DC’s Open “and financial benefits, and as an integral part of the for the first time, both Housing Authority residents Streets, Zipcar joined in the fun alongside District’s Our Community CarShare program, that offers and Zipcar members will have access to the EVs and more than Mayor Bowser. low-income Sacramento residents access to a free, zero- therefore clean mobility across the city. emission mobility option.” 213,000 zero-emission miles driven Steffani Charkiewicz “The inaugural Open Streets DC was a huge Air Quality Engineer, success. Working with our local partners Sacramento Metropolitan ”Air Quality Management District at least like Zipcar, we created an opportunity for DC residents to experiment with the idea of streets completely open to people using 6,700 12 alternative forms of transportation instead gallons of gas saved of single occupancy vehicles.”
12) Note: estimated 32mpg combined of comparable ICE vehicles), total miles driven/32 mpg Jeff Marootian, Director, District DOT ” ZIPCAR ZIPCAR 28 29 IMPACT REPORT IMPACT REPORT
Supporting Zipcar is proud of our our diverse global community
More than communities 1 million 12,000 members worldwide vehicle fleet serving nearly 500 cities and towns, and nearly 500 universities
Nearly 4,000 30 67% business partners non-profit partners of Zipcar members in 2019 have been members for more than one year ZIPCAR ZIPCAR 30 31 IMPACT REPORT IMPACT REPORT
Since 2001, Harvard University and Zipcar have SPOTLIGHT partnered to bring on-demand transportation options to students, faculty, staff and the Zipcar’s Harvard Cambridge community. Recently, Harvard announced its commitment to become fossil fuel-free by 2050 and an interim goal to university University become fossil fuel-neutral by 2026, with Zipcar playing a large part in meeting these goals. Car sharing is promoted as a sustainable transportation option,
enabling Zipcar members to reduce their CO2 footprint communities 9 by up to 1,600 pounds per year . With Zipcar’s presence “For twenty years, Harvard has had a great relationship on campus, an estimated 650 personally owned with Zipcar. We’re proud to be one of the very first vehicles are eliminated from Cambridge streets, institutions to partner with Zipcar and to have a helping Harvard meet its goal of reduced greenhouse In 2004, Wellesley College became the first in the nation to provide “significant Zipcar presence on campus. Every time we gas emissions. Zipcars to those under 21 years of age. Since then, the Zipcar produce an annual report, apply for an award or we want for University program has expanded dramatically; nearly 500 to demonstrate our commitments to sustainability and university campuses across North America enjoy all the benefits greenhouse gas reductions, Zipcar is a big part of how of a car on campus without the cost and hassle of owning one. we let people know that we are committed, and we are Students, faculty, staff, and local residents have access to a car focused on a more sustainable future.” when they need one for errands, commuting, weekend getaways, and everything in-between. Roughly 30% of Zipcar members are Benjamin Hammer students, and because of their membership, 40% of those students Associate Director of CommuterChoice, Transportation are less likely to buy a car. Fewer cars on campus means more Demand Management & Sustainability, space for bike lanes and green quads. ” Harvard University ZIPCAR ZIPCAR 32 33 IMPACT REPORT IMPACT REPORT
SPOTLIGHT With a donation of memberships and driving hours from Zipcar, New Yorkers for Parks has been able to drive its Zipcar’s mission forward through its annual Daffodil Project, a program launched in 2001 as a living memorial to New Yorkers September 11. business & With Zipcar’s help, New Yorkers for Parks has been for Parks able to multiply its small staff across the far reaches of the city. Together they have made NYC brighter by delivering 500,000 daffodil bulbs free of charge to non-profit community groups and gardens, schools, houses of worship, housing developments, and citizens who want to “Zipcar truly makes our distributions possible in not beautify their neighborhoods. only transporting all of the bulbs and distribution communities materials on the day of distribution but also provides In 2019, nearly 18,000 adult volunteers and 29,200 youth “enormous help at the start and end of each Daffodil volunteers planted bulbs across the city while a team Project season to bring all of our tools to our storage of Zipcar employees planted 700 bulbs at New York Zipcar for Business gives organizations of unit for the winter.” City Housing Authority’s Davidson Houses in the Bronx. all kinds the convenience of on-demand driving without Throughout the year, Zipcar proved essential for the teams the overhead associated with owning a fleet of cars. Michelle Velez to transport bulbs from borough to borough in an easy and With the flexibility to have one or hundreds of employees Director of Development, effective way. on a Zipcar for Business account, businesses have New Yorkers for Parks the freedom to expand their mission and bottom line, ” knowing they have access to vehicles in nearly 500 cities and towns across North America. ZIPCAR ZIPCAR 34 35 IMPACT REPORT IMPACT REPORT
No one imagined the drastic changes the COVID-19 Beyond the social impacts, the lasting effects of car pandemic would bring to city life; it was turned upside ownership on our environment and the urban landscape down, with mobility being no exception. Our ability are also top-of-mind for Americans. Of those surveyed, Looking to move about efficiently, affordably, and freely has 63% are concerned about the impacts of traffic congestion been affected more than most other areas of life. As on the future of city life, with nearly 30% very or extremely a result, access to a vehicle is more important than concerned. If nearly half of the driving age population ever for those who need to get groceries, care for in U.S. cities purchases a vehicle, the environmental forward: loved ones, and take any other essential trips while impact will be catastrophic. That’s nearly 136 million new social distancing. The outcome? A renewed emphasis vehicles on our city streets15. What if we could change the on car ownership that creates more inequities in our way cities work for the better? Being part of a community mobility in communities. means acting as one, and car sharing encourages just that. That’s where Zipcar comes in—we help everyone This is particularly true in the current economic trade individual ownership for collective sharing. climate, with over 13.6 million Americans struggling to a changed find work13. Owning a car shouldn’t be a requirement to The only long-term, sustainable mobility solutions for our get to work or visit family, and access to a car shouldn’t cities are ones that enable affordable access, maximize be limited to those who can afford to own one. A recent the use of shared space for all, and make our streets survey from Zipcar and research firm Engine Insights safer, less crowded, and less polluted. world found that four out of five urban dwellers say it’s now essential to have access to a car. Additionally, 41% We’re at a pivotal moment to make urban either purchased a vehicle in the last six months or are mobility more responsible, equitable, and considering it, in part due to the pandemic14. sustainable. By owning less, we all have more.
13) Bureau of Labor Statistics unemployment numbers, 2020 14) Survey of 610 U.S. adults from urban communities, Aug. 26-30, 2020 15) U.S. Census Bureau population numbers, 2019 zipcar.com/impact [email protected]
#OwnLessHaveMore
Methodology Zipcar-specific data referenced herein was collected as part of Zipcar’s 2019 North American Transportation Survey, an annual email survey conducted in December 2019 with a sample size of nearly 18,000 respondents across North America. Industry-specific data referenced herein was made possible by our partners at the Transportation Sustainability Research Center at the University of California and credible industry parties.