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Zipcar Impact Report Zipcar Zipcar 2 3 Impact Report Impact Report IMPROVING CITY LIVING THROUGH SOCIAL AND ENVIRONMENTAL CHANGE ZIPCAR IMPACT REPORT ZIPCAR ZIPCAR 2 3 IMPACT REPORT IMPACT REPORT About us Contents Zipcar is the world’s leading car-sharing traditional model of car ownership and 4 A message from Zipcar network and has played an influential role continues to be an integral part of city in improving city life since 2000. Available living. Independent studies show that in nearly 500 cities and towns and nearly Zipcar’s model of car sharing is proven 8 Car sharing: a vital part of city living 500 university campuses, Zipcar is driven to reduce vehicle ownership, freeing up to enable simple and by a mission: space for people in cities. Zipcar provides 16 The social impact of car sharing responsible urban living. communities and members with a socially responsible and sustainable Zipcar gives members quick, easy, and mobility option that supports city 22 The environmental impact of car sharing reliable access to a car without the livability across the globe. cost and hassle of owning one. Zipcar Supporting our communities has disrupted—or innovated—the 28 34 Looking forward: mobility in a changed world ZIPCAR ZIPCAR 4 5 IMPACT REPORT IMPACT REPORT benefits to our communities, and research has proven that roundtrip car-sharing delivers these indisputable A message benefits. This report captures Zipcar’s impact on the Thank you to our communities we serve and offers tangible proof that round-trip car sharing continues to provide cities and from Zipcar members with significant and distinct benefits. community As cities change, Zipcar will continue to provide In 2000, Zipcar envisioned a future where the Zipcar would not be able to drive the future of equitable car-sharing culture and community. This urbanites, students, business owners, and city officials number of people sharing cars outnumbered the urban mobility without the partnership of our starts with supporting our partners, employees, access to vehicles without the cost or hassle of owning people who personally own one. Twenty years one. And we’re confident our best is ahead of us. network of city leaders, who also share the vision and the Black, Indigenous, and the people of color later, Zipcar is the world’s leading car-sharing of equitable and sustainable urban mobility. communities in the fight against inequity. We believe network and is closer to that future than ever Together with our community of members and partners, Public partnerships are critical to creating a Black Lives Matter. before, in large part because of a shared vision Zipcar will continue to drive a sustainable and equitable diverse mobility network that works for everyone. with cities and policy makers across the globe. future for urban living. We also couldn’t enable simple and responsible Throughout our history, Zipcar has partnered with urban living in our communities without the support Due to the impacts of the COVID-19 pandemic, cities are facing tremendous demographic city leaders to provide access to transportation—a of our members. Our members— regardless of age, and population changes, and the possibility of key driver of economic opportunity and social background, orientation, race or location—recognize increased congestion and pollution. More than equity. Together, we recognize that requiring car that the personal and social benefits of sharing a ever, urbanites value access and experience over ownership to reach jobs, health care, nature, and car outweigh personal car ownership. Thank you material ownership. In addition, more people family is inherently inequitable. To truly make for supporting our mission, and working together to are aware of (and interested in) better options to progress, we also recognize the need for a more push our cities forward. owning a car. Tracy Zhen President, To support this, Zipcar is working with city leaders Zipcar and policy makers to achieve the goal of long- term, sustainable, environmental, and financial ZIPCAR ZIPCAR 6 7 IMPACT REPORT IMPACT REPORT Celebrating 20 years 2000 2002 2004 Zipcar, Inc. is co-founded by Zipcar launches in Zipcar launches Zipcar for Antje Danielson and Robin Washington, D.C. and Business and Zipcar for as the world’s leading Chase, in Cambridge, MA New York City Universities car-sharing network 2012 2011 2010 2009 2006 2005 Zipcar launches FleetHub, Zipcar is the first sharing Zipcar acquires Zipcar launches its iPhone app Zipcar launches in Chicago Zipcar launches in a car-sharing service for economy, on-demand mobility Streetcar, the largest and Toronto, Canada San Francisco city agencies, with the network to launch an IPO car-sharing City of Boston (NASDAQ: ZIP) network in the United Kingdom 2013 2014 2016 2018 2020 Avis Budget Group, Inc. The U.S. General Services Zipcar’s community reaches New York City Department of Zipcar continues to drive the future acquires Zipcar for Administration’s Federal more than 1 million members Transportation partners with of transportation as the world’s approximately $500 million Acquisition Service chooses Zipcar to launch the nation’s leading car-sharing network, and Zipcar as their vendor for federal largest on-street car-sharing serves as an essential service employees in cites nationwide program during the COVID-19 pandemic ZIPCAR ZIPCAR 8 9 IMPACT REPORT IMPACT REPORT Car sharing: Zipcar reduces a vital part car ownership Up to personally-owned cars of city living are taken off the road 13 for each Zipcar1 Round-trip car sharing is proven to reduce the number of personally-owned vehicles on city streets, which leads to social and environmental benefits. More than Nearly More than These benefits include reduced congestion, increased curb space, fewer personal carbon emissions, and % % % fewer vehicle miles traveled. 75 50 35 of Zipcar North America members of members postponed of Zipcar North America members do not own or lease a car buying or leasing a car would buy a car if Zipcar disappeared; in 2019 because of Zipcar 14% would buy two or more 1) Elliot, Shaheen, Lidicker/Impact of Carsharing on Household Vehicle Holdings ZIPCAR ZIPCAR 10 11 IMPACT REPORT IMPACT REPORT Zipcar is part of a Zipcar reduces multi-modal lifestyle single-occupancy trips Ziptrips can start in a variety of different ways. Most members walk to their Zipcar, but some take mass transit first, or ride a scooter to the location. The average U.S. vehicle occupancy is while Zipcar’s is This means more access to the carpool lane and 1.54 2.1 fewer emissions! people per trip2 people per trip In 2019, nearly % % % % % 90 60 85 35 10 of members would like to see more of Zipcar members took transit at least on-street Zipcar parking. Why? Because twice a week and more than 55% took walk take mass transit take a bike or scooter it’s more convenient and easier to find! transit at least five times a week. 2) U.S. Department of Energy/2018 ZIPCAR ZIPCAR 12 13 IMPACT REPORT IMPACT REPORT In June 2018, the New York City Department of NYC DOT pilot fast facts SPOTLIGHT Transportation and Zipcar launched a car-share parking pilot program, unlocking nearly 230 NYC DOT on-street and municipal lot parking locations for Zipcars across the city. With the shared goal of 70k 10 hrs 68mi expanding access to car-sharing, including low trips in the average average and moderate income New York neighborhoods first year3 reservation time distance under served by car-sharing services, New York “In 2018, for the first time ever, New York City and Zipcar have been working together City dedicated parking spots on-street and to analyze the impact of the pilot program. Each month, one shared car serves an in municipal lots to pilot car share. With The Bronx and outer Queens have the highest average of 15 unique users, proof that “thanks to Zipcar, more New Yorkers now utilized vehicles in the pilot, indicating that it is can conveniently and affordably access a car filling a previous gap in service demand. you don’t need to own a car to access one. instead of taking on the expense and hassles of owning one in the city. Our pilot has already In 2019, Zipcar in coordination with NYC DOT, had encouraging results, with the greatest marked all on-street and municipal lot locations take-up in neighborhoods in the Bronx and to decrease reports of blocked spaces. Within Queens. As we continue our pilot, we expect % two months of completion, reports by members 85 the program will help us meet our goals: decreased by nearly 70% and helped raise of NYC members do reduction in congestion, vehicle emissions further awareness for car-sharing as a mobility not own or lease a car and car ownership—along with expanded option within the city’s neighborhoods. after joining Zipcar mobility for thousands of families.” In 2020, Zipcar became the only car-sharing Commissioner Polly Trottenberg network to participate in the New York City New York City Department of Transportation” pilot program. 3) Carshare Parking Pilot, First-Year Progress Report. New York City Department of Transportation. January 2020. ZIPCAR ZIPCAR 14 15 IMPACT REPORT IMPACT REPORT Fewer cars on the curb 20 feet equal more free space Personally-owned cars sit idle about 95% of the time4. Reducing personal car ownership frees up curb space that can be better used by people and the shared transportation options that move them more efficiently. 1 microunit office space for one of housing 3 people parking 4 10 13 10 feet space parking spaces = parking spaces = parking spaces = average apartment5 1 tennis court 150 bicycles 5 motor scooters 12 bicycles 20 40 parking spaces = parking spaces = 9 subway cars 18 transit buses 4) Shoup, Donald.
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