3 Communication Lessons You Can Learn from Mad

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3 Communication Lessons You Can Learn from Mad

communication 3 Communication Lessons whichYou are Can just as useful Learn today as they from were Mad Men in this iconic ‘60s show on advertising, life, and scotch by Karen Cortell Reisman #1: Relationships Manage them well. Lots of whiskey, wine and romance happen in Mad Men. That’s NOT what I propose for your business success. But the premise behind the dining, golfing and meetings is key to your communication success. The gang at Sterling Cooper create relationships with their prospects and maintain them as clients. Virtual communication is not the same as eye-to-eye connecting. Mad Men understands the need to form and preserve strong business relationships. #2: Story Tell why your customer wants to buy from you. Advertising is about telling a story. It’s not about the stats on Vicks VapoRub, Burger Chef, or Samsonite... it’s how these products will make you feel. Don Draper reminds you that sell- ing is about the “need behind the need”... ultimately about the emotional gain. Mad Men’s Burger Chef campaign centers on how happy the family will be by eating together at this casual diner. #3: Gravitas Show it. Karen Cortell Reisman, speaker, executive Gravitas means dignity, presence, influence. We vote for those coach and chocolate eater, has written 3 books ® with gravitas and we buy from those with gravitas. Don Draper and is the President of Speak For Yourself . Karen works with dentists, speaks to dental as- has his demons. Lack of gravitas is NOT one of them. He sociations, and coaches executives on how to believes in his ideas and when he walks into a room, prospects Speak For Yourself to make more money. and clients listen. He has the courage to stand by his concepts, go against research when needed, and even refute the clients’ Read more short articles at ideas. And don’t forget to “look the part”. These characters dress www.SpeakForYourself.com. with care, have great posture, use effective eye contact, and know their stuff. Learn from “Mad Men” style. 22 NORTH TEXAS DENTISTRY | www.northtexasdentistry.com.

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Selling Nostalgia: Mad Men, Postmodernism and Neoliberalism Deborah Tudor [email protected], [email protected]
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