Quad Cities Convention and Visitors Bureau: Presentation and Activities Update

CITY OF ROCK ISLAND CITY COUNCIL STUDY SESSION October 16, 2017 - 5:30 p.m.

Location: Human Resources Conference Room, City Hall, lower level, 1528 Third Avenue, Rock Island, IL

Topics:

QUAD CITIES CONVENTION AND VISITORS BUREAU: PRESENTATION AND ACTIVITIES UPDATE

Documents:

FINAL ROCK ISLAND OCTOBER 2017 REPORT FROM QUAD CITIES CONVENTION VISITORS BUREAU 101617.PDF

6:15 P.M. - Reception for Labor Day Parade Award Winners (Council Chambers, 3rd floor, City Hall)

This agenda may be obtained in accessible formats by qualified persons with a disability by making appropriate arrangements from 8:00 am to 5:00 pm, Monday through Friday, by contacting City Clerk Judith Gilbert at (309) 732-2010 or visiting in person at: 1528 Third Avenue, Rock Island, IL 61201. Tourism = Economic Growth for Rock Island, Illinois

Presented by the Quad Cities Convention & Visitors Bureau

Municipal Benefits Partnership Executive Summary for Rock Island, Illinois

The Quad Cities Convention & Visitors Bureau (QCCVB) values our relationship and appreciates your continued support. Your partnership is a key factor in the successful positioning of the Quad Cities region as a destination for meetings, conventions, sports events, group tours, and leisure travelers. We will continue to strive to increase awareness, visitation, and a positive economic impact on the region through continuous sales and marketing efforts for the Quad Cities. This executive summary displays your QCCVB Partnership benefits by QCCVB department over the time period indicated below. As a partner of the QCCVB, our goal is to offer your city the many benefits that are aimed at increasing revenues, and expanding your presence in the above mentioned market segments. Prepared For: Rock Island Report Date: 10/4/2017 Start Date: 1/1/2016 End Date: 10/4/2017

MEETINGS, CONVENTIONS, SPORTS, GROUP TOURS

The QCCVB Sales Department represents and manages the QCCVB’s group sales efforts. The department attends trade shows, makes cold calls, and visits key markets in an effort to sell our region and secure new business for our area. The department works in tandem with our industry partners with the primary goal of growing the overall meetings, conventions, and sporting event market share. Our team provides differentiating, hands-on customer service to potential planners to make their jobs easier, and connect them to the wide range of services offered by our partners. This includes site selection assistance, securing hotel room blocks, transportation bids and coordination, arranging special tours, and adding value to the planner’s event.

All Leads for Rock Island: 498 Tentative Room Nights for Rock Island 174,823 Bookings for Rock Island: 185 Definite Room Nights for Rock Island 57,168 Rock Island Partner Referrals/Services 35 Number of Attendees in Rock Island 285,754

Rock Island FAM Participation & Site Visits 14 TOUR & TRAVEL INDUSTRY LEADS

Tour and Travel efforts include working closely with domestic and international travel agents, tour operators, and receptive operators to provide destination information and to create customized itineraries that utilize our partners. Our sales team will sell our wide array of group-friendly attractions, restaurants, cruises, Ag Tours, and hotels to ensure we are top of mind for tour operators.

All Leads for Rock Island: 54 Tentative Room Nights for Rock Island 5,212 Bookings for Rock Island: 91 Definite Room Nights for Rock Island 3,278 Rock Island Partner Referrals/Services 41 Number of Group Tour Visitors in Rock Island 3,870

Rock Island FAM Participation & Site Visits 3 Municipal Benefits Partnership Executive Summary for Rock Island, Illinois

MARKETING & COMMUNICATIONS

The Marketing & Communications Department works with media, industry partners, industry publications, and travel journalists to promote the Quad Cities as a destination for meetings, conventions, sports events, group tours, and leisure travel. The department is responsible for placing advertising, writing and sending media releases, hosting travel journalists, maintaining the QCCVB website, social media presence, email campaigns, the design of marketing materials, market research, and the production of the annual Quad Cities Activities Guide.

Stories Published Rock Island 169 Blog Posts about Rock Island 157 Value of Stories Published $1,048,389.60 Social Media/Video about Rock Island 50 Travel Journalist Visits 20 Marketing Promotions for Rock Island 20 Website Listing Views for Rock Island 225,979 Rock Island Listing Click-throughs 2,138

CONSUMER - VISITOR SERVICES

The Experience Specialists at our visitor centers are recommending our partners to visitors on a daily basis. Word-of-mouth and personal referrals are a big part of your partner benefits with the QCCVB.

Rock Island Experience Specialist Referrals 220 Rock Island Visitor Center Visits 300

SPECIAL NOTE: Group Tours are a huge hit in Rock Island due to Jumer’s and their sales person Hollie’s amazing tour operator relation- ships and databases. Overall, the CVB partnered with Jumer’s to bring 1,882 group tour visitors, and 1,590 room nights during 2016/2017. The EEI value of those tours: totaled $316,176. Additionally, Jumer’s, Circa ‘21, and the Establishment Theatre all partnered to host 26 tour operators during National Tourism Week in May 2017. Rock Island County Numbers as reported by the U.S. Travel Association County-by-County Report

Sales Tax Local Tax

Expenditures %Increase Payroll % Increase Employment % Increase Receipts % Increase Receipts % Increase

Year ($ Millions) Decrease ($ Millions) Decrease (Thousands) Decrease ($ Millions) Decrease ($ Millions) Decrease

2007 176.41 46.19 1.74 8.08 3.30

2008 186.97 5.98% 47.91 3.72% 1.76 1.14% 8.46 4.70% 3.43 3.93%

2009 183.71 -1.74% 50.26 4.90% 1.82 3.40% 8.63 2.00% 3.47 1.16%

2010 198.96 8.30% 50.43 0.33% 1.79 -1.64% 9.24 7.06% 3.63 4.61% 2011 210.3 5.69% 51.19 1.50% 1.76 -1.67% 10.69 15.90% 3.72 2.47%

2012 218.29 3.79% 52.86 3.26% 1.78 1.13% 11.3 5.70% 3.92 5.37%

2013 214.43 -1.76% 51.77 -2.06% 1.71 -3.93% 10.59 -6.28% 3.83 -2.29%

2014 215.36 0.43% 51.43 -0.65% 1.66 -2.92% 10.31 -2.64% 3.84 0.26%

2015 212.69 -1.23% 53.26 3.55% 1.66 0.00% 9.63 -6.59% 3.90 1.56%

2016 219.02 3.00% 57.41 7.80% 1.73 4.50% 10.14 5.30% 4.20 7.70% Over $1.5M Economic Impact on Rock Island from Meetings/Conventions/Sports Events January 1, 2016 - Current

Jan 16 - 17, 2016 Aug 01 - 04, 2016 Illinois Masonic Youth, 2016 Youth Rally Monsanto - St. Louis, Quad Cities Sales Meeting Attendance: 70 Attendance: 100 Contract Rooms: 35 Contract Rooms: 100 Headquarter Hotel: Holiday Inn Hotel & Conference Center - Rock Island Headquarter Hotel: Holiday Inn Hotel & Conference Center - Rock Island EEI Value: $14,400.00 EEI Value: $36,000.00

Feb 29 - Mar 03, 2016 Aug 26 - 28, 2016 Illinois Public Adjuster Training Center, Adjuster Training Meeting Iowa Association of Student Councils, 2016 Youth Leadership Summit Attendance: 50 Attendance: 40 Contract Rooms: 160 Contract Rooms: 30 Headquarter Hotel: Holiday Inn Hotel & Conference Center - Rock Island Headquarter Hotel: Holiday Inn Hotel & Conference Center - Rock Island EEI Value: $36,000.00 EEI Value: $14,400.00

Mar 10 - 13, 2016 Sep 01 - 02, 2016 Missouri Valley Conference, 2016 Women's Basketball Championships Robert Morris University, Robert Morris University SAU Visit Patty Viverito Attendance: 25 Attendance: 7,758 Contract Rooms: 11 Headquarter Hotel: Holiday Inn Hotel & Conference Center - Rock Island Contract Rooms: 1,408 EEI Value: $4,500.00 Holiday Inn Rock Island was one of two Fan Hotels promoted to MVC (Picked up 100 room nights) Oct 28 - 29, 2016 EEI Value: $110,400 Herrera/Merritt Wedding & Reception, Merritt Wedding & Reception Attendance: 100 Apr 18 - 21, 2016 Contract Rooms: 30 Allsteel National Sales Headquarter Hotel: Holiday Inn Hotel & Conference Center - Rock Island Attendance: 150 EEI Value: $14,400.00 Contract Rooms: 456 Headquarter Hotel: Jumer's Casino & Hotel Mar 9 - 12, 2017 EEI Value: $81,000.00 Missouri Valley Conference, 2016 Women's Basketball Championships Attendance: 7,758 Apr 22 - 24, 2016 Contract Rooms: 1,408 United States Trampoline & Tumbling Association, 2016 Northern Illinois Holiday Inn Rock Island was one of two Fan Hotels promoted to MVC State Championships (Picked up 70 room nights) Attendance: 1,800 EEI Value: $51,000 Contract Rooms: 600 Headquarter Hotel: Holiday Inn Hotel & Conference Center - Rock Island Mar 10 - 12, 2017 EEI Value: $150,000.00 EMC2 Travel Planners, NexStar Davenport 2017 Attendance: 1,000 Jul 21 - 24, 2016 Contract Rooms: 75 LIFE Leadership, 2016 Summer Leadership Convention Headquarter Hotel: Holiday Inn Hotel & Conference Center - Rock Island Attendance: 12,000 EEI Value: $135,000.00 Contract Rooms: 2,965 Headquarter Hotel: TaxSlayer Center ./ Holiday Inn Rock Island hosted 88 room nights. EEI Value: $65,000 Mar 19 - 25, 2017 Jul 12 - 16, 2017 Quad City Arts, Spring 2017 Visiting Artists JP Sports and Event Management, USSSA Boys World Series Tournament Attendance: 5,000 Attendance: 4,000 Contract Rooms: 18 Contract Rooms: 100 Headquarter Hotel: Holiday Inn Rock Island Headquarter Hotel: Jumer's Casino & Hotel EEI Value: $91,000 EEI Value: $1,000 Jul 12 - 16, 2017 Apr 29 - 29, 2017 American Pool Players Association, 2017 Junior Championships Quad Cities Genealogical Conference, 2017 Quad Cities Genealogical Attendance: 350 Conference Contract Rooms: 200 Attendance: 200 Headquarter Hotel: Holiday Inn Hotel & Conference Center - Rock Island Contract Rooms: 10 EEI Value: $96,000.00

Headquarter Hotel: Holiday Inn Hotel & Conference Center - Rock Island Aug 25 - 27, 2017 EEI Value: $3,600.00 Iowa Association of Student Councils, 2017 Youth Leadership Summit Attendance: 40 May 07 - 09, 2017 Contract Rooms: 30 Sports Illinois, 2017 Sports Illinois Huddle Headquarter Hotel: Holiday Inn Hotel & Conference Center - Rock Island Attendance: 50 EEI Value: $14,400.00 Contract Rooms: 88 Headquarter Hotel: Holiday Inn Hotel & Conference Center - Rock Island Sep 14 - 15, 2017 EEI Value: $24,300.00 Rock 107 WIRX, Harleys For Hospice Ride Attendance: 45 Jun 14 - 16, 2017 Contract Rooms: 40 Grain & Feed Association of Illinois, 2017 Young Professionals Meeting Headquarter Hotel: Holiday Inn Hotel & Conference Center - Rock Island EEI Value: $16,200.00 Attendance: 40

Contract Rooms: 27 Sep 18 - 24, 2017 Headquarter Hotel: Holiday Inn Hotel & Conference Center - Rock Island Cornell University, Cornell Alliance for Science 2017 Training EEI Value: $16,200.00 Attendance: 50 Contract Rooms: 354 Jun 30 - Jul 02, 2017 Headquarter Hotel: Holiday Inn Hotel & Conference Center - Rock Island JP Sports and Event Management, Boys Illinois State Baseball EEI Value: $81,000.00 Tournament Attendance: 6,000 Contract Rooms: 100 Headquarter Hotel: Holiday Inn Hotel & Conference Center - Rock Island EEI Value: $92,000 for Rock Island

Jul 10 - 16, 2017 Vietnam ADA Veterans, 2017 Vietnam ADA Veterans Reunion Attendance: 70 Contract Rooms: 202 Headquarter Hotel: Holiday Inn Hotel & Conference Center - Rock Island EEI Value: $88,200.00

FUTURE BOOKED BUSINESS Apr 18 - 20, 2018 Municipal Clerks of Illinois, 2018 Spring Seminar Nov 02 - 02, 2017 Attendance: 70 Action for Healthy Kids, 2017 Annual School Wellness Conference Contract Rooms: 70 Attendance: 200 Headquarter Hotel: Holiday Inn Hotel & Conference Center - Rock Island Contract Rooms: 50 EEI Value: $18,000.00

Headquarter Hotel: Holiday Inn Hotel & Conference Center - Rock Island Jul 20 - 29, 2018 EEI Value: $13,500.00 Ragbrai, RAGBRAI 2018 - Staff Nov 03 - 05, 2017 TJ Juskiewicz Illinois Association of Snowmobile Clubs, 2017 Convention Attendance: 130 Attendance: 150 Contract Rooms: 190 Contract Rooms: 160 Headquarter Hotel: Holiday Inn Hotel & Conference Center - Rock Island Headquarter Hotel: Holiday Inn Hotel & Conference Center - Rock Island for Staff EEI Value: $36,000.00 EEI Value: $29,000

Nov 04 - 05, 2017 Oct 12 - 14, 2018 The Walleye Federation, Inc, Cabela's National Tournament Trail Open Embroiderers Guild of America, 2018 Regional Seminar Attendance: 30 Attendance: 55 Contract Rooms: 26 Contract Rooms: 40 Headquarter Hotel: Holiday Inn Hotel & Conference Center - Rock Island Headquarter Hotel: Holiday Inn Hotel & Conference Center - Rock Island EEI Value: $18,000.00 EEI Value: $12,600.00

Feb 16 - 17, 2018 April 12-13, 2019 Great River Show Choir Invitational, 2018 Iowa City West High Schools Lions Club of Illinois, 2019 District 1H Convention Attendance: 1,000 Attendance: 150 Contract Rooms: 90 Contract Rooms: 50 Headquarter Hotel: Holiday Inn Hotel & Conference Center - Rock Island Headquarter Hotel: Holiday Inn Hotel & Conference Center—Rock Island EEI Value: $90,000.00 EEI Value: $28,800.00

Mar 08 - 11, 2018 Missouri Valley Conference, 2018 Women's Basketball Championships Attendance: 10,000 Contract Rooms: 50 Headquarter Hotel: Holiday Inn Hotel & Conference Center - Rock Island EEI Value: $60,000

Apr 13 - 14, 2018 Lions Club of Illinois, 2018 District 1H Convention Attendance: 150 Contract Rooms: 50 Headquarter Hotel: Holiday Inn Hotel & Conference Center - Rock Island EEI Value: $28,800.00

Keep the Quad Cities Competitive

The cities of Davenport, Bettendorf, Moline and Rock The Travel & Tourism Island have traditionally funded the Quad Cities Convention & Visitors Bureau (QCCVB) based on equal Industry Generates Over percentages of hotel/motel tax contributions collected within each city.

Rock Island hotel/motel taxes were authorized in 1987 by referendum to provide sustainable funds to market the city $800 to visitors and benefit from the expenditures made by visitors as well as the other taxes visitors generate. Visitors also create revenue through sales taxes, motor fuel taxes, car rental taxes and fees, food and beverage taxes and MILLION others. The Quad Cities Convention & Visitors Bureau was formed Economic Impact in 1990 when the Bettendorf CVB, Davenport CVB, and Illinois Quad Cities CVB merged together. Much of the Annually impetus for the creation of the QCCVB in 1990 was the realization by the cities that pooling their hotel/motel For the Quad Cities* taxes to market the entire region was a more aggressive *U.S. Travel Association County-by-County and effective way to invest those taxes. Report

Hotel/motel taxes in the Quad Cities continue to rise because there are more hotel rooms, more visitors staying 44 longer in hotel rooms, and higher average daily rates—all of Hotels/Motels and 5,233 Hotel Rooms In the Quad Cities Hotel/Motel Tax Allocations How We Use Closer to Home Hotel/Motel Tax Contribution

 Competes against other cities to secure tourists, meetings, CEDAR RAPIDS conventions, and tournaments.

• $1M Received from Hotel/Motel Tax  Leverage contribution to put more people in our hotels on an • Metro Population 266,040 annual basis.

• Investment Per Person = $3.76  Leverage contribution to grow hotel/motel tax collections on an annual basis.

DUBUQUE • $980,000 Received from Hotel/Motel Tax  Sell, advertise, and promote the Quad Cities as a destination for meetings, conventions, sports tournaments, group tours, • Metro Population 96,370 and tourists.

• Investment per person $10.17  Place digital, print, television, radio, and cable advertising in Chicago, Chicago Suburbs, Rockford, Peoria, Milwaukee, IOWA CITY Madison, Cedar Rapids, Iowa City and Des Moines.

• $850,000  Attend trade shows to attract new meetings, conventions, • Metro Population 164,357 sports events and group tours.

• Investment Per Person = $5.17  Distribute thousands of media releases to major magazines and newspapers to promote our attractions, festivals, and QUAD CITIES museum exhibits.

• $950,000  Hold sales missions in other cities to promote and sell our • Metro Population 383,681 meeting, convention and hotel/motel properties to meetings and sports planners. • Investment Per Person = $2.48

 Host travel journalists that write tourism stories about the Quad Cities, for publication in national newspapers, magazines and on travel-related television shows. visitquadcities.com

Executive Committee Licko-Avants, Jessica – (2020) Residence Inn th Jensen-Valliere, Deanna – Chair (2020) 120 E. 55 Street, Davenport Iowa 52806 Independent Meetings Consultant, Cell: (563) 370-6024 MeetingsExpert.com Email: [email protected] American Express Meetings and Events 19251 290th Street Poole, Chandler – (2020) Long Grove, IA 52756 City of Rock Island Cell: 563-726-9035 Director of Community & Economic Development Email: [email protected] 1528 Third Avenue, Rock Island, IL 61201 Phone: 309-732-2900 Huey, Tim – First Vice Chair (2020) Email: [email protected] Scott County Representative Director, Planning & Development, Scott County Renk, Bill – (2018) 600 W 4th Street, Davenport IA 52801-1106 Public Relations Manager Phone: 563-326-8643 Fax: 563-326-8257 Jumer’s Casino & Hotel Email: [email protected] PO Box 777, Rock Island, IL 61204-7777 Phone: 309-756-4666 Fax: 309-756-4704 Wilson, Lori – Second Vice Chair (2020) Email: [email protected] City of Moline Parks Recreation Director Reiter, Jeff - (2018) 3635-4th Avenue, Moline, IL 61265 City of Bettendorf Representative Phone: 309-524-2421 Fax: 309.524.2426 Economic Development Director Cell: 309-269-5284 1609 State Street Email: [email protected] Bettendorf, IA 52722 Phone: 563-344-4060 Ballenger, Nancy – Past Chair (2019) Email: [email protected] VP & General Manager Isle Casino Hotel Bettendorf Sautter, Jennifer – (2019) 1777 Isle Parkway Mindfire Communications Bettendorf, IA 52722 Brand Arsonist Phone: 563-441-7101 Fax: 563-359-7580 126 South Cody Rd, LeClaire IA 52753 Cell: 563-343-2031 Direct: 563-499-4789 Email: [email protected] Email: [email protected]

Board Members Swanson, Kai – RI County Representative (2019) 2514 – 22 1/2 Ave. Darling, Katelyn – (2019) Rock Island, IL 61201 Sales Director Phone: 309-794-7419 Cell: 309-230-6488 Best Western Plus Steeplegate Inn Email: [email protected] 100 West 76th Street, Davenport, IA 52806 Phone: 563-386-6900 Fax: 563-388-9955 Tapscott, Brigitte– Manager (2020) Email: [email protected] John Deere Pavilion Deere & Company Grafton, Jim - (2020) 1400 River Drive City of Silvis Representative Moline, IL 61265 City Hall, 121 11th Street, Silvis, Illinois 61282 Phone: 309-765-1006 Cell: 309-716-2127 Phone: (309) 792-9181 Email: [email protected] Email: [email protected] Tompkins, Kerri – (2020) City of Davenport Hajduk, Todd – (2020) th TPC Deere Run 226 W. 4 Street, Davenport Iowa 52801 3100 Heather Knoll, Silvis Illinois 61282 Phone: (563) 326-7701 Phone: (309) 796-4015 Email: [email protected] Cell: (702) 278-7199 Email: [email protected]

Hyder, Mo – (2020) Rhythm City Casino Resort 7077 Elmore Avenue, Davenport Iowa 52807 Phone: (563) 328-8111 Cell: (563) 343-2037 Email: [email protected]