TV's critical mass gathers for the NATPE FCC gets ready to give the money back o Feb14 Broadcastingand arts Our 46th Year 1976 The newsweekly of broadcasting allied

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VOL. 1 PART ONE SATURDAY, FEBRUARY 12, 1977 DAILY 50¢ (and worth more!) "Front Page Feeney "- Yongestreet's New Half -Hour Situation Series Ties Viewers Into Knotts of Laughter!

"" Company Is "Front Page Feeney ;' to Nashville for Chronicle's Most Inept Reporter. June,1977 Taping MIAMI BEACH (AP, UPI, to become the newspaper's ace REUTERS) -Don Knotts, the reporter. NASHVILLE - "Hee Flaw" famed comedian of television Other regular characters in producer Sam Lovullo has an- Fir and motion pictures, returns to Yongestreet's hilarious comedy nounced that , Roy TV as the star of "Front Page series include "Flash" Fletcher, Clark and the entire cast of "Flee Feeney,' a new half -hour situa- the fearless photographer; Bob- Haw" will return to City don comedy to be presented by by Greer, young, beautiful, gor- U.S.A. in June to tape the first Yongestreet Productions as a geously stacked women's libber 13 of 26 all -new hour shows for prime time access series, it was who is the newsroom's copy per - the 1977 -78 season. announced at the N.A.T.PE. son; and Mel Bainbridge, the All regulars will be on hand Don Knotts In the title role of Don Chronicle's famed, powerful and for the multi -week taping sched- Feeney, Knotts will portray a commanding managing editor ule at WTVF Studios. Some 26 Knotts Winner of newsman on the staff of a fic- (played by Edward Andrews). guest stars will also go before tional metropolitan paper, the In the past years, Yongestreet the cameras. Five Emmy Awards Los Angeles Daily Chronicle. has produced such successful net - , one of the , who is direct- work series as 'The Hollywood ing the describes the char- "Hee Haw" regulars, will be on Five -time Emmy winner Don pilot, Palace,' "The Julie Andrews acter as a hand at the N.A.T.PE. Knotts has often been called the Knotts portrays "Walter Hour" and, currently, "Sonny comedian's comedian." And with Mitty type. In his fantasies, he and Cher." Network specials in- good reason! He began to learn is the demon reporter who cov- dude Perry Como, Herb Alpert his craft by listening to radio ers the most dangerous stories, and "Swing Out, Sweet Land,' broadcasts of such masters of often at the risk of life and limb. starring , which has timing as Jack Benny and Edgar He rips the mask off evil -doers, now aired three times. Bergen. penetrates areas fraught with Yongestreet's philosophy has The proof that Knotts learned danger and scoops his rivals with always been to give the access well can be found in his success Pulitzer Prize- winning exposes. time period network quality pro - on stage, screen and television. Actually, however, it is the ductions. "Front Page Feeney' is The native of Morgantown, W. research that Feeney does with no exception. From star Don Va, was a fixture on Broadway the aid of the lady who loves Knotts to the script written by in the comedy hit, "No Time for him, Babs Lovelace of the JohnAylesworth,FrankPeppiatt Sergeants,' and was a smash in Chronicle's morgue (played by and to Howard Mor- a tour of 's comedy Susan Tolsky), which enables ris' directorial expertise, it's top hit, "Last of the Red Hot Lovers." dashing, handsome Steve Bradley quality all the way. Buck Owens and He appeared in the movie ver- sion of "Sergeants" and his 12 THE WEATHER other cinematic assignments in- clude starring roles in two recent NEWS BULLETIN National Weather Service fore- Walt Disney hits, "Apple Dump- You can see Don Knotts in reel life - and possibly in real life cast: There's a chance of rain or ling Gang" and No Deposit, -in Suite 1583 -4 -5 of the Fontainebleau Hotel. For those shine today and tomorrow. The No Return," and the soon- to -be- who cannot attend, please call or write Alan Courtney, Presi- temperature will range from high released "Herbie Goes To Monte dent, Yongestreet Program Services - 213/273 -8290 - 357 to low with the possibility of Carlo." His television success is N. Canon Drive, Beverly Hills, CA 90210. medium range, either Fahrenheit written in that medium's history or Centigrade. books. Broadcasting _ Feb14 TheWeek in Brief

IT'S SERIOUS Networks admit that advertiser pressure ranging from common -carrier to minority ownership. on violence is going to bring about changes in PAGE 60. programing. PAGE 29. FILLING THE BARREL Cox will buy another FM station, QUALIFIED HELP Producers are willing to go along with in Philadelphia, giving it seven, the number allowed efforts to reduce violence as long as their freedoms aren't by the FCC. PAGE 67. restricted. PAGE 29. REPLY -TO- CARTER TIME The three commercial GETTING CLOSER At its annual convention, PBS tones networks plan huddles with GOP leaders to discuss time down its demands of CPB in any partnership agreement. for answers to future addresses by the President. PAGE 68. PAGE 31. COMPARATIVE COMMERCIALS Ogilvy & Mather report WILEY'S SUCCESSOR? Tip O'Neill's general counsel, claims that ads involving competing products create Charles Ferris, is the front -runner at the moment for the negative impressions. PAGE 76. FCC chairmanship, but only time will tell. PAGE 31. MORE BOOM BUYING TV advertisers bought MIAMI MARKETPLACE Station programers will be substantially more network minutes in , talking about innovative programing concepts at this according to TVB analyses of 1976 purchases. PAGE 78. week's NATPE convention, but it's the game shows they'll be buying. PAGE 32. EVERYTHING was UP CBS Inc. sales went over the $2- billion mark in 1976 as the company set new records for WARNER CABLE'S PLAN Extensive service with two - the fifth straight year. PAGE 81. way programing and many other facilities is in the cards for Columbus, Ohio. PAGE 33. NUTS, BOLTS AND RUBLES El A jubilant NBC explains how and why it committed $100 million or more to the STRIKING THE COLORS FCC Chairman Richard Wiley 1980 summer Olympics in Russia. PAGE 84. has all but given up on mandate to collect fees from those it regulates. He tells Congress that proper legislation will PARRYING WITH ASCAP The music licensing have to be passed before the commission can charge its organization wants to hike fees for radio stations, but customers again. PAGE 48. broadcaster representatives counter with a demand for a 25% cut. PAGE 86. THE BIG PAYOFF Investigation on payola and plugola begins this week. PAGE 48. DING -DONG CRISIS The record cold has shut down many schools, but it isn't keeping radio, TV and cable WITH PEN IN HAND The House Communications from bringing the classroom into the home. PAGE 91. Subcommittee's budget is almost doubled as prelude to its rewrite of the Communications Act. PAGE 55. SPECTRUM SPACE The battle continues in comments filed at the FCC about the stances to be taken at the 1979 REPORT CARD Senate committee releases study on all WARC. PAGE 97. government agencies, including the FCC. PAGE 55. VTR COMPATABILITY Broadcasters set up meetings MAKING THE GRADE CPB President Henry Loomis with manufacturers in hopes of getting uniform standards asks Congress for $160- million ceiling for 1980, but for one-inch recorders. PAGE 98. legislators say minority records should be improved or money may be hard to get. PAGE 58. PBS GETS NOD FCC authorizes public broadcasting's plan for satellite transmission. It will cost $40 million. HELD ACCOUNTABLE WSTC -AM -FM appeals judge's PAGE 98. decision that it can be sued for editing of political candidates' radio spots. PAGE 6o. NATPE'S BOYER. He's a man with a mission: To get TV owners to afford full status to their programing IN THE MONEY FCC allocates $300,000 to projects executives. PAGE 121.

Index to departments Closed Circuit 7 Finance 81 Playlist 96 Broadcast Advertising... 76 Datebook 16 For the Record 107 Profile 121 Broadcast Journalism. 81 Editorials 122 Media 48 Programing 84 Business Briefly 10 Equip & Engineering 97 Monday Memo 8 Stock Index 119 Changing Hands 60 Fates & Fortunes 100 Open Mike 24 Top of the Week 29

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I ARKET The one and only television series starring the mighty KING KONG im // 78 in II cartoons color

WORLDVISION ENTERPRISES INC. Let's talk about it

THE WORLD'S LEADING DISTRIBUTOR FOR INDEPENDENT TELEVISION PRODUCERS at NATPE New York. Los Angeles. Chicago. Atlanta. London. Paris. Tokyo. Sydney Fontainebleau Toronto. Rio de Janeiro. Munich Mexico City. Rome Towers Suite I6 -C ClosedNCircuit R Insider report behind the scene, before the fact

meeting seven days in advance. One effect interference. Both are proposed In transition is that it will be difficult for commission to rulemakings -one to prohibit use of radio Unshot photo opportunity of political postpone item once it is scheduled; out - frequency amplifiers that are now legal for season evaporated last Tuesday in picture - of-towners would not like to hear amateurs but that CB operators have conscious Washington. With assorted still commissioner ask for additional time on indiscriminately used and to require type photographers foraging about in Capital matter that took them to Washington. acceptance of amateur transmitters. Hilton's grand ballroom covering 25th Meanwhile, work is proceeding on anniversary celebration of NBC's Today permanent installation of closed- circuit program, FCC Chairman Richard Wiley television system commission has used was engaged in intensive and animated occasionally to pipe pictures of oral Too heavy conversation with possible successor, argument from meeting room to overflow Growing advertiser resistance to action Charles D. Ferris (see page 31). crowd in adjoining conference room. New shows (see page 29) was indicated when Chairman Wiley, given to good- natured system, which would also be available to number of advertisers reportedly dropped arm -twisting, was advising Mr. Ferris to service overflow crowd at commission out of CBS -TV's showing of "Rollerball" beware of certain "characters" as they meeting, will be extended into on last week's Wednesday Night Movie on came within earshot, and then proceeded commissioners' offices; this would permit grounds it was too violent. Some that to introduce him. Currently counsel to assistants to keep in touch with didn't drop -or came in -were said to House Speaker O'Neill, Mr. Ferris -if developments while at work. have been swayed by attractive discounts. appointed -isn't expecting to take office CBS -TV officials declined comment on until Chairman Wiley serves out term that report or another that at least four or expiring June 30. Commissioner Ben Expert wanted five affiliates refused to carry show and Hooks, due to leave early August, is House Communications Subcommittee three others delayed it to late night for plumping for black as his successor. But Chairman Lionel Van Deerlin (D- Calif.) same reasons. there's also drive for engineer - has sounded out old boss on possibility of commissioner, in light of satellite and acting as consultant in projected rewriting other allocations problems at upcoming of Communications Act. Although Novitiates international conferences. nothing has been settled, talk has been Neophyte Commissioners Margita White, with Howard Chernoff who, as executive Republican, and Joseph Fogarty, of old San Diego Journal, promoted Mr. Democrat, are finding some aspects of Van Deerlin to city after World Mere formality editor just official life at FCC short of regulatory War H. Mr. Chernoff later managed Despite from it Shangri La. Mrs. White, whose husband is opposition some quarters, KFMB -AM -TV San Diego before retiring partner in Washington law firm, appears all but certain President Carter from broadcasting. He was deputy director will give acknowledges her activities are nod for Federal Trade of USIA in Lyndon Johnson circumscribed because she is committed Commission chairmanship to Michael administration, later had special Pertschuk, chief counsel to Senate not to participate in matters affecting any assignments from State Department, with clients of his law firm, however remote. Commerce Committee. One source said ambassadorial President's announcement of that rank. Word is Mr. Van One such is AT &T, though very small Deerlin wants advice from broadcaster appointment will come this week or next. portion of company's FCC matters is who has met a payroll. Mr. Pertschuk and two others reported to handled by Mrs. White's husband's firm. have been considered for post, Robert Mr. Fogarty's predicament is of his own Pitofsky and Joan Bernstein, both former making, and he may not regard it as high- ranking staff members at FTC, were Contraband on display problem at all. Since assuming office last opposed by group called Committee for an Should FCC officials go to trade show Sept. 17 following nine years on staff of Effective Federal Trade Commission in featuring equipment that commission has Senate Commerce Committee, he has letter to President because, group said, declared illegal? Commission officials' been running full -tilt for FCC they are more interested in protecting answer, for most part, seems to be: Why chairmanship. Presumably to avoid all interests of concentrated industries than not? Commissioner Benjamin L. Hooks conflicts, his office screens callers. interests of consumers. (subbing for Chairman Richard E. Wiley), There are complaints from practitioners Mr. Pertschuk, 44, who has degree from Chief Engineer Raymond Spence and and licensees who traditionally visit other Yale Law School, has been with Com- Raymond Higginbotham, chief of the commissioners, that as "taxpayers," they public merce Committee since 1964. Safety and Special Radio Services Bureau, have citizens' right to call on will participate in PC '77, personal servants. communications trade show in When shades go up this week, even though amplifying FCC officials are preparing for March 16 equipment commission has banned for CB Out of town start of sunshine season, when most operators is being featured. C. Phyll With National Association of Television meetings will be open to public, thanks to Home, chief of Field Operations Bureau, Program Executives convention in Miami act of Congress. And, apart from whether which has job of tracking down illegal Beach and other matters drawing FCC commissioners and staff will welcome emissions, is boycotting show. Electronic commissioners out of Washington, doing business in public, they are already Industries Association officials are said to commission will hold no meeting this complaining that complicated procedures have apologized to Chairman Wiley for week. Chairman Richard E. Wiley, whose prescribed by sunshine law will slow down presence of equipment this year and say it own travel schedule is heavy, was commission's work. Commission will be won't happen again. prevailed upon by his colleagues to cancel required to meet to decide which meetings Meanwhile, commission is expected only meeting that had been scheduled. But will be open, which closed (to discuss this week to announce new actions aimed he warned that trade -off would be heavier exempt items), then issue agenda for open at reducing personal communication schedule in next few, weeks.

Broadcasting Feb 14 1977 7 MondayEMemo, A broadcast advertising commentary from Frank Mooney, VP- director of business and legal affairs, Dancer -Fitzgerald- Sample. New York

More than one way Since the advertiser in the program need not be a PSS client, the station is not to skin the cat pressured by PSS to deliver a special time in syndication slot or a PSS client- decreed rating. Occasionally, some stations indicate The seers are saying that television, and they feel pressured by this arrangement - particularly local television, will continue an advertising agency that buys advertising to be a dynamic growth industry. time also has a subsidiary that sells pro- Some of that growth on the local level is graming. The station should make a deci- going to come from increased prices for sion to buy or not to buy based on the advertising spots. Some growth could con- merits of the program and the specified ceivably come from increased network proposal. True negotiation must take place. compensation. Theoretically, stations If an advertising agency's syndication arm could generate further revenues by selling "forces" a deal that's bad for the station, 15- second spots. But based on present Na- that's shortsighted business. Depending tional Association of Broadcasters and on the facts, it may even be illegal. Association of Independent Television Conversely, a station in a given market Stations code restrictions on the total may agree to take the programing and pay amount of advertising in a given hour, it's cash or provide a time bank, but the sta- unlikely that the available commercial in- tion may demand that a large share of the ventory will increase in the near future. available agency dollars allocated for the In order to achieve maximum growth market be spent on that station. Once from advertiser revenues, local stations again, depending on the facts, the station must deliver programing that will attract may be "forcing" acceptance of a deal and retain large target audiences. Frank Mooney joined Dancer-Fitzgerald - that's not only bad business but also illegal Local stations do and will continue to Sample in 1969 from NBC, where he worked as restraint of trade. a lawyer. He presently is vice president and originate their own programing. And they In both cases, one party's short -term in- director of legal affairs for D -F -S, and he is will seek and find local advertiser sup- sistence on the best possible immediate active in the business of Program Syndication port for that type of programing. Locally deal may ruin a long -term, more beneficial Services, a D -F -S subsidiary produced programing, however, ties up relationship. Both parties would do them- capital and personnel. In short, good selves and their respective industries a local programing costs money, and local hedges bets by purchasing network thirties favor by avoiding such arrangements. stations' budgets aren't unlimited. in a mixture of programs may prefer to do On the other hand, merely because a As we all know, there are other sources the same with his syndication dollars. method of syndication is not straight of nonnetwork programing. Program For the most part, advertising agencies barter syndication with client- inserted packages, suppliers and syndicators in have not been too successful in having commercials, it should not exclude a sta- endless file have trod paths to the doors more than one client co- finance or act as tion from considering the pluses and of local program and station managers. program co- licensees of a program series. minuses of the time -bank method. And advertising agencies have been While many large advertising agencies The so- called "fourth network" may ar- supplying client- financed and client -spon- offer programing "owned" by the client rive some day. But syndication is here to- sored programing to local stations on a on the traditional barter basis, some agen- day. And as the country grows and markets direct barter basis for many years. The pro- cies are coming up with alternatives. and audiences change, syndication will gram is delivered with the client's com- Among them are Dancer- Fitzgerald -Sam- have to offer variations on its theme in mercials inserted and the station sells the ple, Young & Rubicam, J. Walter order to grow and prosper. While the U.S. remaining time. This type of arrangement Thompson and Grey Advertising. population continues to grow during the can work to everyone's advantage with D -F -S's operation is known as Program next decade, the number of households special programing for a special audience. Syndication Services Inc. PSS dollars are will be expanding at about twice the rate of But barter programing, whether a used to finance new production or license the population as a whole. The greatest in- special or a series, can be offered with con- new existing programing. crease will be in the number of one -person ditions that may restrict the programing In turn, the programs are offered to sta- households with a resulting substantial flexibility of a station. The advertiser may tions without any advertiser sponsorship gain in the number of homes using televi- require that the program be aired on a or participation. The station either pays sion and an increase in total television given day or at a specified time. The adver- cash for one or two runs or, more likely, viewing. tiser may seek a guaranteed rating or trades time for the show. The station runs The future of syndication is bright. share. the program with spots sold by the station. Hopefully, better quality programing will Straight barter is not always the best Not one commercial in the show need be be shown. (And this raises a last, deal for an advertiser either. A company for a PSS client. The station airs the show digressive point.) One of PSS's disappoint- may not want to funnel a large number of on days and at times it selects. ments has been to see first -rate specials commercials in one special or series. The In return for the program, PSS receives and series go to the Public Broadcasting advertiser may prefer to have a specific credit, based on continual price evalua- System after commercial stations told PSS daytime, prime -time or news mix. tion, in a station time bank to be used for that there would not be a sufficient au- However, the typical straight barter deal any of its clients. The station receives pro- dience in their markets. PSS had to pass on does not offer the advertiser these varia- graming and cash. PSS took the program- some very good programs that became tions. The advertiser may not want to fi- ing risks, invested dollars, spent time, pro- critical and ratings successes on PBS. Both nance new production or commit a large vided its clients with lower costs and ser- commercial stations and the syndicators sum for license fees required to obtain vices, and may even have made some will have an image problem if this situation syndication rights. An advertiser that money itself. continues.

Broadcasting Feb 14 1977 8 lina

Get your freeTee at Suite 17G And while you're there, take a look at year we're looking to top even that! PSS' uproarious new comedy -The King They're all part of the winningest of Kensington. Also check out our lineup ever -from the pros at PSS. exciting 1977 Oscar and Emmy Hopefuls. So stop by. You'll find our Last year's coverage was 70% -this programs fit you to a Tee. PSS 347 Madison Avenue, New York, N.Y. 10017 Telephone: 212.532.1560 A Subsidiary of Dancer Fitzgerald Sample, Inc. Business'5Briefly

Colgate Company is planning two Angeles, gearing them to men, 35,64. in early April. Benton & Bowles, New York, spot -TV drives and one spot -radio Pet Company's frozen foods will get will place spots in 28 markets in special campaign for various products. Its and news four -week spot -TV promotion later this time periods to reach men, Dermassage dishwashing liquid will be 25 -54. month. Haworth Group, Edina, Minn., will promoted later this month in four -week slot spots during fringe, day and prime - Monsanto Agricultural products spot -TV flight that is aimed at women, time viewing hours. Demographic target division will feature Lasso farm chemical 18 -49. Wm. Esty, New York is scheduling is women. 18 -49. in 10 -week spot -TV promotion later this spots during daytime, fringe, special and month. Vitt Media, Inc., New York, will prime -time periods. Dynamo liquid place spots in access, prime, news and cleaner will be featured in four -week spot - weekend periods in about 20 markets to radio promotion beginning this month. reach farmers. D'Arcy -MacManus & Masisus, New York, will slot spots in at least 15 markets, Stokely -Van Camp Division of Purity targeting them to women, 25 -49. Mills is readying six -week spot -TV drive Company's Helena Rubinstein cosmetic for its Gatorade beverage in early April. line will be promoted in 13 -week spot -TV Clinton E. Frank, Chicago, will place spots campaign set for late March. Kenyon & in early and late fringe -time periods to Eckhardt, New York, will place spots in reach adults, 18 -49. day, fringe, access, prime, news and Datsun Company will sponsor Neil weekend time viewing hours to reach we - Diamond Special, which will be simulcast women, 25 -54. Rival Crock plate will be introduced in nationwide on NBC -TV network and 15 Kellogg New Poole C cereal will be six -week spot -TV promotion in late April. FM stereo stations on Feb. 21, 9 -10 p.m. promoted in six -week spot -radio Promotion will be geared to advantages (NYT). Parker, Palos Verdes Peninsula, campaign beginning in mid -March. Leo over oven, skillet, deep- fryer, omelet Calif., is agency. Burnett, Chicago will buy spots in four and crepe maker. It retails for about Hanes Today's Girl pantyhose will get markets to reach adults, 18 and over. $62.95. Barickman, Kansas City, Mo., is eight -week spot -TV campaign later this aiming to clear day time to reach Nabisco Original flavor Milk -Bone periods month. Long, Haymes & Carr, Winston - women, dog biscuits will get four -week spot -TV 25 -54. Salem, N.C., will place spots in day and drive later this month. Wm. Esty, New Frigidaire Washing machines will get fringe -time hours, targeting them to York, will set spots in fringe -time hours to four -week spot -TV campaign starting in women, 18 -34. reach women, 25 -54. early April. Needham, Harper & Steers, Dannon Yogurt gets six -week spot - will place spots in about 48 Mercedes Benz Car company is Dayton, Ohio, TV push beginning in April. Marsteller, in on women, 18 -49. mapping 44 -week spot -radio campaign markets, zeroing New York, will place spots in day, fringe, beginning later this month. Ogilvy & Continental Airlines Company is news and weekend time periods to reach Mather, New York, seeks spots in Los arranging 12 -week spot -TV flight starting adults, 18 -49. Benjamin Moore Paint company is arranging four -week spot -radio push starting in mid -April. Warwick, Welsh & BAR reports television- network sales as of Jan. 23 Miller, New York, is searching for, men ABC $67.595,700 (31.8 %) CBS 569,447,400 (32.7 %) NBC S75,385,900 (35.5%) 18 -49, in at least five markets. Total Total minutes dollars Air Jamaica Airline is setting six - week Week 1977 total 1976 total Change week spot -radio drive to start in late ended ended 1977 total dollars dollars from Day parts Jan. 23 Jan. 23 minutes year to date year to date 1976 February to reach adults, 25 -49. Ketchum, MacLeod & Grove, New York, is Monday -Friday scheduling Sign -on -10 a.m. 143 $ 802.700 401 S 2,279.100 S 2,192,000 + 4.0 Monday- Friday Schieffelin Wine and spirits importer 17 10 a.m. -6 p.m. 913 13,051.200 2.910 40,969,000 41,117,500 - 0.4 is planning -week spot -radio campaign for Blue Nun wine in late March. Della Saturday- Sunday Femina, Travisano & Partners, New York, Sign -on -6 p.m. 320 6,936,300 1,279 36,411,500 26,534,500 +37.2 will buy into at least 25 markets including Monday- Saturday Chicago, Denver and Washington, aiming 8 p.m.-7:30 p.m. 100 3,716,200 325 12,473,600 10,387,200 +20.1 to reach adults, 18 -49. Sunday 6 p.m. -7:30 p.m. 28 1,251.600 85 5,442,800 3.994,500 +36.3 Gorton's Batter fried fish sticks Monday- Sunday will get four -week spot -radio drive in late 7:30 p.m. -11 p.m. 417 32.844,100 1,361 102,178,800 88,570,700 +15.4 March. Daniel & Charles Associates, New York, will place spots in at least 20 Monday- Sunday markets, zeroing in on women, 18 -49. I 1 p.m.-Sign-off 202 4,291.400 604 12,674,200 11,459,800 +10.6 Lenders Bagel bakery is planning Total 2,123 $62,893,500 6.965 $212,429,000 S184,256,200 +15.3 two spot -TV flights for its frozen bagels Source: Broadcast Advertisers Reports beginning in mid -February and early

Broadcasting Feb 14 1977 10 MOUSE BOIATS, CROWDS!

The new Mickey Mouse Club premiered in double figures! It earned an exciting 10.4 rating on a per - station- basis* in all its markets! If the new "mouse" isn't in your market yet, don't let someone else get to

this audience before you! 'Source: ST 1 - Mowry 17.1 .5 14,,3 l,..,u.l,l.,,t,..

Exclusive Distribution: SfM Media Service Corporation, 6 East 43rd Street, New York, N.Y. 10017. Contact: Stan Moger, George Hankoff or Gary LIco (212) 682 -0760. SFAS Suite 861 to reach women, 18 -49. BROADCASTING PUBLICATIONS INC. Swift Chemical Subsidiary of Rep appointments Esmark Inc., Chicago, will feature Vigero Sol Taiahotl, chairman. Lawrence B. Taiahotf, president. WNAX(AM) Yankton, S.D.: Eastman fertilizer in four -week spot -TV drivé in Edwin H. James, vice president. Radio, New York. early March. Media Bureau International, Joanne T. Cowan, secretary. Irving C. Miller, treasurer Inc., Chicago, will schedule spots in at Lee Taisholf. assistant treasurer WRAP(AM) Norfolk, Va.: Bernard least 40 markets during fringe -time Howard, New York. periods, seeking to reach men, 25 -54.

WPOM(AM) Riviera Beach, Fla.: Broadcastingnewsweekly of broadcasting and allied arts Woodhill Chemicals E] Super Glue will P/W Radio Representatives, New York. be shown in eight -week spot -TV drive in late March. Fox & Associates, Cleveland, TELEVISION. KPLC -TV Lake Charles, La.: Katz will set TV spots in all time periods to Executive and publication headquarters Television Continental, New York. Broadcasting -Telecasting building reach total women and men. 1735 DeSales Street, N.W., Washington, D.C. 20036. Phone 202.638 -1022. Mothers Food products company is Sol Taishotl, editor scheduling two -week spot -radio Lawrence B. Taiahotf, publisher promotion for its Passover products line in EDITORIAL late March. Keenan & McLaughlin, New April. Each will run for three -to -four Edwin H. James, executive editor York, will buy spots in two markets to Donald West, managing editor. weeks. Schulze Flanagan, New York, will reach women. Rufus Crater (New York). chief correspondent. place spots in at least 12 markets during Leonard Zeldenberg, senior correspondent. Automatic Data Processing J. Daniel Rudy, assistant to the managing editor day and fringe -time periods to reach Frederick M. Fitzgerald, senior editor women, 18 -49. Computer bookkeeping and Randall Moakop, associate editor recordkeeping service takes two Gary H. Huffman, assistant editor American Bakeries Company is Barbara Chase, Mark Miller, Jay Rubin, spot -radio flights in late March and early arranging four -week spot -radio campaign staff writers. April for two weeks each. Schaefer David Crook, Kira Greene, John Webster, for bread. Vitt Media International, New Advertising, Valley Forge, Pa., will place editorial assistants. York, will set spots in two West Coast Pat Vance, secretary to the editor. spots in 13 markets including Atlanta, markets in late February, searching for YEARBOOK O SOURCEBOOK Chicago and New York. Men, 35 -64, are women, 18 -49. John Mercurio, manager. target audience. Joseph A. Esser, assistant editor American Dairy Association Hard Coleman Camping equipment ADVERTISING cheese is featured in three -week spot -TV will get two four -to -five week spot -TV David Whitcombe, director of sales and marketing. drive beginning in mid -February. D'Arcy flights in late March and mid -April. D'Arcy, Winfield R. Levi, general sales manager (New York). MacManus & Masius, Chicago, will place John Andre, sales manager- equipment and MacManus & Masius, St. Louis, will place spots in about 20 markets. Women, engineering (Washington). spots in fringe and prime -time periods in David Berlyn, Eastern sales manager (New York). 18 -49, are target. Ruth Lindstrom, account supervisor (New York). 54 markets, zeroing in on adults, 18 -49. Bill Merritt, sales manager (Hollywood). Pioneer HI -Bred Hybrid seed corn Peter V. O'Reilly, Southern sales manager (Washington). Del Labs Nutri -tonic hair conditioner gets six -week spot -radio promotion Ian C. Bowen, sales assistant. takes two four -week spot -TV flights in Doris Kelly, secretary. beginning latér this month. Ad Plan, early April and May. Clyne, New York, will Chicago, is gearing spots to reach CIRCULATION choose five markets and place spots in farmers. Bill Griper, circulation manager fringe -time periods to reach women, Kwentin Keenan, subscription manager. Sh UltOn Honcho, men's fragrahce 18 -49. Sheila Chamberlain, Denise Ehdaivand, line, gets four-week spot -TV promotion Patricia Johnson, Bruce Weller. Skil Power tool company is planning later this month. Della Femina, Travisano PRODUCTION seven -week spot -TV drive beginning In & Partners, New York, will set spots during production manager early April. Campbell -Mithun, Chicago, Harry Stevens, fringe, access, prime and news time in K Storck, production assistant. will buy spots in 30 markets during two markets to reach adults, 18 -34. fringe -time periods, targeted to reach ADMINISTRATION Ronco Foods Pasta products will get men, 25 -54. Irving C. Miller, business manager. Philippe E. Boucher. six -week spot -TV campaign this month. Bernina Company slates five -week Caldwell, Bartlett, Wood, Memphis, is BUREAUS spot -TV promotion for its sewing machine placing TV slots in 28 markets in new and New York: 75 Rockefeller Plaza. 10019. in mid -April. Women, 25 -49, are intended prime -time periods to reach women, Phone: 212- 757 -3280. audience of spots during daytime, early Rufus Crater, chief correspondent. 25 -54. Rocco Famighetti, senior editor and late fringe-time hours. Robert L. John M. Dempsey, assistant editor Julius Wile Subsidiary of Standard Cohn, Skokie Ill., is agency. Douglas Hill, staff writer Brands is planning two separate flights Diane Burstein. editorial assistant. Simplicity Manufacturing Lawn and for its Dry Sack sherry -one for late Winfield R. Levi, general sales manager garden equipment manufacturer will take David Berlyn, Eastern sales manager February and other in early March, three two spot -TV flights for its power lawn Ruth Lindstrom, account supervisor weeks each. Ted Bates, New York is Harriette Weinberg, advertising assistant mower in mid -April and early May, running placing spots in at least five markets, Hollywood: 1880 North Vine Street, 90028. two -to -three weeks. Robert L. Cohn, Phone: 213- 463 -3148. zeroing in on men, 25 -49. Skokie; Ill., is gearing spots to men, Bill Merritt, Western sales manager Sandra Klausner, edltorial- advertising assistant. Kneip Corn beef gets one -week spot - 25 -49, and placing them in late fringe and radio flight in early March. Tench, prime -time periods. Chicago, will place spots in about five Olympic Stain Division of markets, aiming for women, 18 and over. Commerco is plánning 16 -week spot -TV B.F. Trappey & Sons Canned food campaign beginning in mid -May. Kraft - Founded in 1931 as Broadcasting.- The News Magasine of the manufacturer will feature B.F. Trappey Smith, Seattle, is scheduling spots in 150 Fifth Estate. O Broadcast Aducrtising was acquired in 1932, Broadcast Reporter in 1933, Telecast. in 1953 and 7bkukion beans in eight -week spot -TV drive markets during day, access, sports, m 1961. Broadcaating.7blecasting was introduced in 1946. 0 starting in March. Daytime and fringe - weekend, early and late fringe -time Microfilms of Broadcasting are available from University time hour Microfilms, 300 North Zeeb Road, Ann Arbor, Mich. 46103. spots will be placed in about 30 periods. Demographic target is men, 'Reg. U.S. Patent Office. D Copyright 1977 by Broadcasting markets by Peter A. Mayer, New Orleans, 18 -49. Publications Inc.

Broadcasting Feb 14 1977 12 COME UP AND MEET

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rT`ITI o1F-7 MULTIMEDIA PROGRAM SALES 140 West Ninth Street, Cincinnati, Ohio 45202

'Compilation of average weekly audience from NSI, November, 1976. Champagne and "Nevada Smith" is not my idea of a honeymoon!

Even a bride can find herself playing second fiddle to one of the 13 MGM Tailor Mades.Programs like Earth We've got what they want. MGM TELEVISION )eadly Tower, Assignment Munich, Babe, and others. Call us. THE EIGHTH NATIONAL ABE LINCOLN Dateboolui AWARDS TO DISTINGUISHED BROADCASTERS indicates new or revised listing ference of San Francisco State University. Informa PRESENTS THESE AWARDS lion: Janet Lee Miller or Darryl Compton, SFU, 1600 Holloway Avenue, San Francisco 94132. This week Feb. 15.18- Wisconsin Broadcasters Association RAILSPLITTER AWARD winter meeting and legislative reception/dinner. Con- FOR BREAKING NEW GROUND Feb. 8- 19- Seventeenth International Television course hotel, Madison. IN THE INDUSTRY Festival of Monte Carlo. Monte Carlo. Information: In- WHEN BROADCASTING WAS IN ITS INFANCY terComm Public Relations Associates, 9255 Sunset Feb. 18- Mutual Broadcasting System's agency -ad- Boulevard, Los Angeles. vertiser luncheon presentation, "The Feeling Is Mutual" The Sheraton Ritz. Minneapolis. Feb. 12-18- National Association of Television Pro- gram Executives 14th annual conference. Fon- Feb. 16.19- International Conference on film, tainebleu hotel, Miami. theater, video of Center for Twentieth Century Studies. The University of Wisconsin. Milwaukee. Contact: Feb. 14 -FCC's deadline for filing comments on ca- Michel Benamou, director. CTCS, P.O. Box 413, Mil- ble television syndicated program exclusivity rules waukee 53201. and their effect on viewing public (Docket 20988). Replies are due March 16. FCC, Washington. Feb. 17.- Television Bureau of Advertising regional sales seminar. Sonesta hotel, Atlanta. Feb. 14- Mutual Broadcasting System's agency -ad- Feb. vertiser luncheon presentation, "The Feeling Is 17- Southern Baptist Radio and Television Commission Mutual" Crown Center hotel, Kansas City, Mo. eighth annual Abe Lincoln Awards. Tar- A. J. FLETCHER rant County Convention Center, Fort Worth. Feb. 14 -15- National Cable Television Association and Feb. 17 Workshop on financial Chief Executive Officer board meeting. San Piper Bay, Port St. Lucie, Fla. -18- and legal prob- Chairman of the Board lems of investing in the mass media, covering broad- Capitol Broadcasting Co., Inc. Feb. 14- 18- Founding convention for new national cast stations, cable, domestic satellite and earth sta- association of all -news and information radio stations. tions and sponsored by Seminars Inc.. New York New This Christian lawyer and businessman of wide-ranging Bill Weaver, KNWZ(AM) Albuquerque, N.M., is chair- York Sheraton, New York. (Other workshops will be diverse interests, began his distinctive broadcasting man of steering committee. Quality Inn, . held Feb. 24 -25 at the Greenbrier, White Sulphur Springs, W Va.. and March 10 -11 at the Fairmont hotel, career with the founding of a fine Radio station, WRAL- Feb. 15- National Parent Teachers Association San Francisco. Contact: 258 West 22nd Street, New Radio, in 1939. From the beginning he was a leader in the regional public hearing on television violence. York 10011. struggle for truth in advertising. He has been honored Sheraton Hartford hotel, Hartford, Conn. Feb. 17 Winter convention of Colorado Broad- and commended many times by his fellow citizens for Feb. 15- FCC's deadline for comments on proposed -19- casters Association. Four Seasons motor hotel, Col- innumerable community efforts in music, sports, reli- rulemaking to reduce noise level in UHF receivers orado Springs. gion, and by his broadcasting colleagues for contributing (Docket 21010). Replies are due March 31. FCC, Washington. to the highest standards in broadcasting. In addition, he Feb. 17- 20- Howard University School of Com- munication's sixth annual communications con- is cited for his positive spirit, and for his belief pat the Feb. 15- Television Bureau of Advertising regional ference. Mayflower hotel, Washington. hope of the nation resides in the integrity and indepen- sales seminar. Houston Oaks, Houston. Feb. 18-FCC's new deadline for replies to Cole, dence of the enlightened individual. Feb. 15- Deadline for nominations for Broadcast Zylstra 8 Raywid petition (RM -2761) concerning Preceptor awards to men and women who have con- public inspection of certain data in annual financial re- tributed to industry standards and accomplishment. VINCENT T. WASI LE WSKI ports (Form 324). FCC, Washington. Also entries in Broadcast Media Awards competition AWARD for excellence in local programing. Awards will be Feb. 18- Newsmaker luncheon, International Radio FOR IMPROVING BROADCASTINGS presented during April 24 -29 Broadcast Industry WAGE IN THE EVES OF THE PUBLIC Con- and Television Society. Panel on "What's fit to view and PRESENTED POSTHUMOUSLY TO Major meetings

Feb. 12-16- National Association of Televi- tion annual convention and public affairs con- sion Program Executives 14th annual con- ference. Hyatt Regency hotel, Washington. ference. Fontainebleau hotel, Miami. 1978 June 11 -16- Broadcast Promotion Associa- conference is scheduled for Los Angeles; site tion 22d annual seminar. Beverly Hilton hotel, and date to be announced. Los Angeles. 1978 convention will be June March 27- 30- National Association of 17 -20, Radisson Downtown, Minneapolis: Broadcasters annual convention. Washington. 1979 convention will be June 9 -14, Queen Future conventions: in 1978, Las Vegas, April Elizabeth hotel, Montreal. 9 -12; in 1979 Dallas, March 25 -28; in 1980, Sept. 15 -17 -Radio Television News Direc- GROVER C. COBB New Orleans, March 30 -April in 1981. 2; Las tors Association international conference. Vegas, March 12.15; in 1982, Dallas, April An Active Broadcaster 1939.1971 Hyatt Regency hotel, San Francisco. 1978 4 -7; in 1983, Las Vegas, April 10 -13; in 1984, National Association of Broadcasters 1971.1975 conference will be at Atlanta Hilton hotel Sept. Atlanta, tentatively April. 12 -16; 1979 conference at site to be desig- A symbol of all good things in American broadcasting, April 17- 20- National Cable Television nated in Chicago. Mr, Cobb operated strong, successful, community - Association annual convention. Conrad Hilton, Sept. 18 Institute oriented radio stations during his active broadcasting Chicago. -21- of Broadcasting Fi. life, at the same time giving freely of himself to causes nancial Management 17th annual conference. which advanced the social, economic and political life of April 27 -May 1 - American Women in Radio Hyatt Regency, Chicago. 1978 conference will his community. He was a founder of the Kansas Associa- and Television 26th annual convention. be held Sept. 17 -20 in Las Vegas; 1979 con- tion of Broadcasters, served on the board of the National Radisson Downtown hotel, Minneapolis. ference will be in New York Sept. 16 -19. Association of Broadcasters, and as chairman of the joint May 8- 12- Annual meeting, ABC -TV affili- Oct. 2 -8- National Radio Broadcasters Radio -Television Board of the NAB. Mr. Cobb also ates. Century Plaza hotel, Los Angeles. Association annual convention. Palmer House headed the broadcasting division of the Gannett Com- hotel, Chicago. pany, but in 1971 joined the staff of the NAB becoming May 15-18-Annual meeting, NBC -TV affili- senior executive vice president and an energetic force ates. Century Plaza hotel, Los Angeles. Oct. 23- 28- Annual meeting of Association of National Advertisers. The Homestead, for developing a strong relationship between free May 18- 21- American Association of Ad- Hot Springs. Va. broadcasters and their representatives in Congress. We vertising Agencies annual meeting. Greenbrier, honor his life with this award. White Sulphur Springs, W. Va. Nov. 14- 18- Television Bureau of Advertis- ing annual meeting. Hyatt Regency May 24- Annual meeting, hotel, San 25- CBS -TV affili. Francisco. SPONSORED BY atea Century Plaza hotel, Los Angeles. Nov. 16- National convention June 2- Associated Press Broadcasters 20- of The THE RADIO -TELEVISION COMMISSION 4- Society of Professional Journalists- annual meeting. Chase -Park Plaza, St. Louis. Sigma of the SOUTHERN BAPTIST CONVENTION Delta Chi. Renaissance Center, . Bir- BOX 12157 / FORT WORTH, TX 76116 June 11- 15- American Advertising Federa- mingham, Ala., will be site of 1978 convention.

Broadcasting Feb 14 1977 16 173^^n-,-- ime ,`r M.CA TV/Universal Pre

by Taylor Caldwell

Six powerful prime -time, first -run hours in 60- minute or two hour form. Produced in the immensely successful format of "Rich Man, Poor Man Book I" by MCA TV/Universal. For stations. For advertisers.

Major groups, leading stations (independents "Testimony of Two Men" will be launched and affiliates), and the industry's foremost with an all -out publicity- promotion campaign k production company, MCA TV/Universal, MCA TV, the OPT stations and a major have joined forces to bring enormous new publicity firm to maximize coverage by local prime-time power to local television -with first - and national media. class, first -run, prime-time programing! OPT audience levels are certain to be excep- The MCA TV/Universal production of tionally high because "Testimony of Two Men'' Operation Prime Time's initial project, will be scheduled opposite network . "Testimony of Two Men," one of Taylor Caldwell's all -time best-selling novels, will Network shortage of prime time avails is premiere in May of this year in prime time on bringing new and important national advertisin every OPT station. revenue to OPT stations.

Stations will be able to slot "Testimony of Two Men" in their optimum prime-time positions - with the best possible lead -in and the most favorable competitive situation. w York WPIX --TV Ind. PGW

; Angeles KCOP-TV Ind. Chris -Craft TeleRep ¡cago WGN -TV Ind. WGN Continental /Continental ladelphia WPHL-TV Ind. Avco

I Francisco - Oakland KTVU-TV Ind. Cox TeleRep rait WJBK -TV CBS Storer /Storer shington, D.C. WDCA-TV Ind. PGW veland WJWTV CBS Storer/Storer las-Ft. Worth KTVI IV Ind. Gaylord Katz ¡burgh WIIC-TV NBC Cox TeleRep fiston KHTV Ind. Gaylord Katz ineapolis -St Paul KSTP -TV NBC Hubbard Petry mi WPLG -TV ABC Post-Newsweek TMT Quis KPLRTV Ind. Kaiser rota WAGA-TV CBS Storer /Storer ma-St. Petersburg WTOG -TV Ind. Hubbard Petry de-Tacoma KSTW-TV Ind. Gaylord TeleRep anapolis- Bloomington WITV Ind. RTVR imore WBAL -TV NBC Hearst Blair Waukee WVTV Ind. Gaylord Katz tford -New Haven WFSB -TV CBS Post- Newsweek TMT ver KWGN -TV Ind. WGN Continental /Continental amento- Stockton KTXL-TV Ind. Avco land, Ore. KPTV Ind. Chris -Craft TeleRep sas City WDAF -TV NBC Taft TeleRep :innati WKRC -TV ABC Taft HRP álo WBEN -TV CBS HRP Diego-Tijuana XETV Ind. Blair idence WPRI-TV CBS Poole TeleRep wille WTVF -TV CBS Katz enix KPHOTV Ind. Meredith MMT dome WSOC-TV NBC Cox TeleRep imbus, Ohio WTVN -TV ABC Taft HRP nphis WMC-TV NBC Scripps- Howard Blair .nville-Spartanburg -Ashville WFBC-TV NBC Katz thoma City KTVY -TV NBC Katz Orleans WDSU-TV NBC Cosmos Blair isville WDRB -TV Ind Bolton toy- Schenectady -Troy WRGB-TV NBC G. E Blair ton WHIOTV CBS Cox TeleRep igh- Durham WRAL-TV ABC Katz 'olk- Portstnith-Newport News WTAR-TV CBS HRP ces -Barre- Scranton WBRE -TV NBC Petry úngham WBRC -TV ABC Taft TeleRep cuse -Elmira WTVH-TV CBS Meredith MMT Saginaw WIRTTV ABC Poole TeleRep !nsboro- Winston-Salem -High Point WGHP-TV ABC Storer hita- Hutchinson KARD-TV NBC TeleRep a KIEW TV NBC Scripps-Howard Blair do WTOL-TV CBS Cosmos Blair mond WXEX-TV ABC HRP Ale-Pensacola WKRG-TV CBS Katz aha WOWT-TV CBS Chronicle Broadcasting Co. POW sonville WJXTTV CBS Post- Newsweek TMT tester WHEC-TV CBS Gannett Katz no KMPH TV Ind Avco ar Rapids KCRG -TV ABC HR Wayne WPTA -TV ABC Combined Communications PGW Time ngton, Ky. WKYT -TV CBS Avery Knodel Operation Prime son KZAZ -TV Ind. Avco .mbia, S.C. WIS-TV NBC Cosmos PGW 'orado-Monroe KTVETV ABC Gray Communications Meeker Co. rtgomery WSFA TV NBC Cosmos PGW Suite 17H, Fontainebleau Towers. who says so ?" includes Tom Swafford,. National Our Broadcasters Association of Broadcasters vice president for public affairs, and Dr. David Pearl, chief of behavioral sciences, National Institute of Mental Health. Modera- tor: Richard Heffner, chairman of Motion Picture Libel Insurance policy Association of America's code and rating administra- tion. Americana hotel; New York. Feb. 18- 19- Georgia Cable Television Association is nearly as crisp and concise annual convention. Stouffer's Atlanta Inn, Atlanta. Con- tact: Boyce Dooley, Summerville (Ga.) Cable TV; (404) 857 -2551. Feb. 20-21-Associated Press Broadcasters board evening news. Tucson, as your of directors winter meeting. Westward Look, Ariz. The language is that plain, the provisions that clear, the coverage that complete. It isn't what you would call great Also in February writing, but it sure is understandable. Feb. 21- Deadline for entries in 13th annual Armstrong Awards program for excellence and origi- That's what experience will do for you. Forty years ago, nality in FM broadcasting, administered by the Armstrong Memorial Research Foundation. Entry the ERC Broadcasters Libel Insurance policy had more forms: Executive director, Armstrong Awards, 510 exclusions than it did coverage. Today, there are no Mudd building, Columbia University, New York 10027. Feb. 22- National Parent Teachers Association exclusions. If you have trouble, you're covered, even for regional public hearing on television violence. Los punitive damages. Angeles Hilton hotel, Los Angeles. the facts of life, libel suits, as ERC has Feb. 22- Corporation for Public Broadcasting - Here are about Public Broadcasting Service partnership review com- developed them in more than 40 years of underwriting Libel mittee meeting. Hyatt Regency hotel, Atlanta. policies: Feb. 22- Thnnessee Association of Broadcasters Insurance legislative reception. National Life Center, Nashville. 1In any given month or year, it's probably not going to Feb. 22 -Radio Advertising Bureau sales clinic. Holiday Inn, Covington, Ky. (Cincinnati).

. happen to you. Feb. 22- Mutual Broadcasting System :s agency -ad- vertiser luncheon presentation, "The Feeling Is If you broadcast enough times, over enough years, it's Mutual:' The Pfiester, Milwaukee. bound to happen. Feb. 23- 24- Second annual conference on CATV reliability with the Society of Cable Television Engineers and the Broadcast Cable & Consumer When you wind up in front of a jury, that group is going Electronics Society of the Institute of Electrical and Electronics Engineers as hosts. Quality Inn. Presiden- J. to try to sock it to you. They won't want to miss the tial Park, Atlanta. Information: Catherine Fahey, (203) in 438 -3774, or James Farmer, Scientific -Atlanta, (404) opportunity to get even for your bad taste pro- 449 -2000. gramming. Feb. 23 -24- Mutual Broadcasting System's agency- advertiser luncheon presentation, "The Feeling Is These same facts of life make Libel Insurance one of the Mutual:' The Palmer House, Chicago. an ideal Feb. 24 -Radio Advertising Bureau Sales clinic. best buys in the insurance marketplace. It's setup Ramada Inn, Airport, Detroit. for economical coverage: low incidence of claims, but very Feb. 24 -25- Conference on "The Copyright Act of you have to go to if you win. 1976: Dealing With the New Realities" sponsored by stiff expenses when court ...even the Copyright Society of the U.S.A. and The New York Much like Major Medical. You'll probably only need it Law Journal. Barbara Ringer, register of copyrights, Library of Congress, will be keynote speaker. New York once or twice, but it's curtains if you're without it when the Hilton, New York. time comes. If you (or your insurance representative) will Feb. 24 -25- Television Bureau of Advertising com- munications seminar for sales and management per- fill out and mail the coupon, we'll respond by mail with full sonnel. TVB headquarters, New York. details. Feb. 25 - Farm Press, Radio and Television Institute of NC. Farm Writers and Broad- Please do it soon. Some malcontent may have you in his casters Association. Sheraton -Crabtree, Raleigh. sights right now. Feb. 25- Second annual seminar /workshop of the Association of Broadcasting Executives of Texas. (i Speakers and panelists will include Herbert D. Ii- - ---(i i-- ii -ii.- Maneloveg, Kenyon & Eckhardt; Louis Faust, Telcom; Broadcasters Libel, Department C -2 Robert Henabery, Bob Henabery Associates; Stanley I 1 Federman, Telmer Communications; Roger Rice, Reinsurance Corporation ' Television Bureau of Advertising; Theodore F. Shaker, 'Employers21 Arbitron; Mitchell B. Streicker, Miles Labs, and West 10th Street Reginald Brack JE. Time Magazine. Dallas Convention I Kansas City, Missouri 64105 1 Center, Dallas. Feb. 25- Communications Career Day for high ' Please tell me more about your Broadcasters Libel coverage. school and junior college students, sponsored by Department of Mass Communications. Eastern Ken- NAMF tucky University. Richmond, Ky. Feb. 25 -28- Women in Communications Inc. region TITLF four meeting. Hilton Inn, Austin, Tex. BUSINESS , Feb. 28- Transition'77 Career conference, spon- sored by Women in Communications Inc. and Detroit ADDRESS WICI chapter. Oakland University. Detroit. Feb. 28- Revised date for start of Federal TFade CITY, STATE. ZIP Commission's public hearing on proposed trade regulation rule on over- the -counter drug advertising. TELEPHONF , Original date was Jan. 10. FTC building, Washington. Feb. 28- Mutual Broadcasting System's agency -ad-

Broadcasting Feb 14 1977 20 SWEEPING THE COUNTRY.

Number ò One in Hartford /New Haven -WTNH -TV New York-WPIX Major Markets 530 -6PM Mon -Fri 7- 7:30PM Mon -Fri Women 18 -34 & 18-49, men 18 -34 & Rating, share, women 18 -34 Across 18 -49, teens and children & 18-49, men 18 -34 & 18 -49 The Country. teens and children Eugene- KVAL -TV 7:30 -8PM Mon -Fri -WSBK -TV Rating, share, women 18 -34 & 18-49, 7 -730PM Mon -Fri men 18-49, teens and children Women 18 -34 & 18-49, men 18 -34 18-49 & San Francisco -KTVU 6- 6:30PM Mon -Fri Chicago- WGN -TV Women 18 -34 & 18-49 630 -7PM Mon -Fri Rating, share, women 18 -34 & 18-49, Providence -WJAR -TV men 18 -34 & 18 -49, teens 5:30-6PM Mon -Fri Women 18 -34 & 18 -49, men 18 -34 & THE Cincinnati -WXIX -TV 18-49, teens and children 6-30-7PM Mon -Fri ODD COUPLE Women 18 -34, men 18 -34, teens and Atlanta- WSB -TV Starring Emmy Award Winners children 4:30 -5PM Mon -Fri Jack Klugman Tony Randall Women 18 -34 & 18-49 & Detroit -CBET 114 Half -Hours in Color 7:30 -8PM Mon -Fri San Diego -XETV #1 independent women 18 -34 & 18-49, 730 -8PM Mon -Fri men 18 -34 & 18-49 Women 18 -34 & 18-49, men 18 -34 FROM Kansas City- KMBC -TV Boise -KBCI -TV 530 -6PM Mon -Fri 630 -7PM Mon -Fri PARAMOUNT Women 18 -34 & 18 -49, men 18 -34 & Women 18 -34 & 18-49, men 18 -34 18-49, teens & 18-49, teens and children TELEVISION Visit us during the N.A.T.P.E. Convention, Tucson- KVOA -TV Salinas /Monterey -KSB W-TV Imperial Suite #4, Fontainebleau Hotel 430-5PM Mon -Fri 7:30 -8PM Mon -Fri Source: Oct 1976 ARB and Nielsen Reports Women 18 -34 & 18-49 Rating, share, women 18 -34 Nov. 1976 ARB and Nielsen Reports vertiser luncheon presentation, The Feeling Is Deadlines for books will be Feb. 1. Entry form and in- amendment of cable television rules to reduce filing Mutual" Sheraton Motor Inn. Battle Creek, Mich. formation: Gavel Awards, ABA, 1155 East 60th Street, requirements for certificates of compliance and to Chicago 60637. modify or eliminate franchise standards (Docket 21002). Replies are due April 1. FCC, Washington. March 1- Teleuision Bureau of Advertising regional sales seminar. MGM Grand hotel, Las Vegas. March 1.2- Mutual Broadcasting System's agency- March advertiser luncheon presentation, "The Feeling Is March 1 -Radio Advertising Bureau sales clinic. Deadline for entries in American Mutual:' The Michigan Inn, Detroit. March 1- Holiday Inn -Minneapolis Airport 1, Minneapolis. Journalism awards competi- Osteopathic Association's March 2- Hearing on TV violence before House for the article 1 for entries in the 1976 Roy W. tion. Award of S1.000 will be given print March -Deadline Communications Subcommittee. Rayburn House most The or broadcast on osteopathic medicine judged Howard Awards, sponsored by Scripps- Howard Office building, Washington. outstanding. Contact: AOA, 212 East Ohio Street, Foundation to recognize public service during 1976 Chicago 60611. by a commercial radio station and a commercial TV March 2- International Broadcasting Awards dinner station. (Similar awards will be made for a newspaper.) of Hollywood Radio and Television Society Century March 1 -Deadline for radio and television entries in A bronze plaque and a cash award of S2.500 will be Plaza hotel, Hollywood. Awards of the annual competition for Gavel American given. Additional prizes may be awarded at the discre- for programing "increasing public un- March Council of Churches of the City of New Bar Association tion of the foundation. Entries: F Ben Hevel, The Scrip- 2- of law and York's 13th annual broadcast luncheon. Amer- derstanding of the American system ps- Howard Foundation, 500 Central Avenue, Cincin- awards for in maga- icana hotel. New York. justice' Same deadline prevails entries nati 45202. zine- newspaper categories and other media catego- March 2 -FCC's deadline for comments on its inquiry ries (including wire services and news syndicates). March 1 -FCC's new deadline for comments on into proposed reduction of interference-causing emis- sions for CB class D transmitters to decrease inter- ference to television and other services (Docket 21000). Replies are due April 1. FCC, Washington. March 2 -Radio Advertising Bureau sales clinic. Sheraton -Royal hotel, Kansas City, Mo. Nobody has it like the March 2 -Ohio Association of Broadcasters legislative dinner. Sheraton Columbus, (Rescheduled from Feb. 9 due to legislators' involvement with state's new Spotmaster 3000 Series weather /energy problems.) March 3- Television Bureau of Aduertising regional sales seminar. Hyatt Regency O'Hare, Chicago. March 3 -Radio Advertising Bureau sales clinic, Chicago Marriott, Chicago. March 3 -FCC's new deadline for comments on 1111111t Model 3100 Slim Line - iproposed rulemaking to consider regulation of inter- the space saver for A size ference from CAT/ systems to aircraft communica- lions (Docket 21006). Replies are now due April 1. cartridges. Available in FCC, Washington. mono and stereo play- March 4- Mutual Broadcasting System's agency- back. advertiser luncheon presentation, "The Feeling Is Mutual:' Netherland Hilton, Cincinnati. March 4 -5- NBC Forum to examine American politi- cal process and how it can be improved (BROAD- Model 3200 Compact CASTING, June 28). Capitol Hilton hotel, Washington. - Arrangements: Alvin H. Perlmutter, NBC News vice for A and B cartridges. president.

Available in mono and March 7- Mutual Broadcasting System's agency - stereo, record/playback advertiser luncheon presentation, "The Feeling Is Mutual" The Tangier Restaurant, Akron, Ohio. and playback only. March 8 -New York State Broadcasters Association 23rd annual membership meeting. Americana Inn, Albany. March 8 -New York State Broadcasters Association Model 3300 Standard - annual legislative reception. The New York State for A, B and C cartridges. Museum, Albany E= Available in mono and March 8-Mutual Broadcasting System's agency - advertiser luncheon presentation, "The stereo, record/playback Feeling Is r` Mutual:' The Bond Court, Cleveland. ' and playback only. .,... March 9- Mutual Broadcasting System's agency - advertiser luncheon presentation. "The Feeling Is Mutual:' Pittsburgh Hilton, Pittsburgh. March 10 -11- Television Bureau of Advertising communications seminar for sales and management A new family of professional cart machines with all the standard features: personnel. TVB headquarters, New York. -damped a synchronous motor, and a rugged large air solenoid, direct drive March 11- Mutual Broadcasting System's agen- machined deck. cy- advertiser luncheon presentation, "The Feeling Is Mutual:' Americana Inn Townhouse, Rochester, N.Y PLUS the Spotmaster exclusives: Phase Lok Ill head bracket for optimum March 13- 15- Kentucky CATV Association stereo phasing; a superior, up -to -date, modular electronic package; a spring convention. Continental Inn, Lexington. unique cartridge guidance system; and a full range of options including March 14- 18- Mutual Broadcasting System's manual /automatic fast forward, additional cue tones and microphone in- agency -advertiser luncheon presentation, "The Feel- ing Is Mutual:' Site to be determined, New York. put. Available in desk top or rack mounting. March 15- Deadline for application forms for For details call or write Broadcast Electronics, 8810 Brookville Road, Radio Television News Directors Association's annual awards. Information: Dave Partridge. awards commit- Silver Spring, 20910. Telephone: 301/588.4983. tee chairman, WFBC -TV Greenville, S.C. March 15- 18- Cable Television Association "Citzen of Year" award meeting. Recip- BROADCAST ELECTRONICS, INC. ients will be Dr. David Mathews, secretary of Health, A FILM WAYS COMPANY Education and Welfare, and Mrs. Mathews, member of the President's Committee on Employment for the Handicapped. Downtowner hotel, Montgomery March 18- General membership meeting of the American Society of Composers, Authors and Publishers Agenda will include General Counsel Ber-

Broadcasting Feb 14 1977 22 Title for title here's haw are stack up. A line -up of memorable And starring film greats like Jack Lemmon, Walter Matthau, motion pictures with major Robert Redford, Barbra Streisand, Alan Arkin, Rock Hudson, stars are now appearing in Al Pacino, Jack Nicholson, James , Woody Paramount's best -selling Caan, John Wayne, Orson Welles, Allen, Ryan O'Neal, Kirk Portfolio VII, featuring such Douglas, and other renowned great films as: Serpico, True names, all the way up the line. Grit, The Odd Couple, So when you're looking for Rosemary's Baby, Play it features with a great following, Again Sam, Bang the Drum follow the leader. Portfolio VII. Slowly, Hatari, Paper Moon, Only from Paramount. The Gambler, Catch-22, and dozens more.

PORTFOLI i VII 30 OUTSTANDING FPFROOM S PARAMOUNT TELEVISION visit us during the NAIPE. Convention, Imperial Suite #4, Fontainebleau Hotel nard Kormans report on the new copyright law. Virginia. Richmond Va. speaker. Bonaventure hotel, Los Angeles. Regency Hyatt. Nashville. March 19- Oklahoma Associated Press Broad- March 21-Mutual Broadcasting System's agen- March 17 -FCC's new deadline for comments on casters convention. Contact: Ernie cy- advertiser luncheon presentation, "The Feeling Is proposed rulemaking to reduce noise level in UHF re- Schultz. KTVY(TV) Oklahoma City. Mutual" Hilton of Philadelphia, Philadelphia. ceivers (Docket 21010). Replies are now due April 29. March Annual "Date With the Press: spon- March 22- Mutual Broadcasting System's agen- FCC, Washington. 19- sored by Women in Communications Inc. Miami cy- advertiser luncheon presentation, "The Feeling Is March 18- Mutual Broadcasting System's agen- chapter. Liz Carpenter will be speaker. Sheraton Four Mutual:' Hilton. Baltimore. cy- advertiser luncheon presentation, The Feeling Is Ambassador, Miami. March 23 -28 -Alpha Epsilon Rho. National Mutual:' Site to be determined, Boston. March 20 -23 -1977 BIAS (broadcast Industry Auto- Honorary Broadcasting Society 35th annual conven- March 18 -19- Eighth annual Country Radio Semi- mation System) seminar, sponsored by Data Com- tion. Mayflower hotel, Washington. Contact: AER Presi- nar. Airport Hilton motor inn. Nashville. Agenda chair- munications Corp.. Memphis. Hilton hotel, Memphis. dent Andy Orgel, CBS Radio Network, 51 West 52nd man: Mac Allen. Sonderling Broadcasting Corp., Street, New York 10019. March 21-22-Conference on "The Copyright Act Miami. of 1976: Dealing with the New Realities sponsored March 28 -27 -New York State second annual video March 18 -19- Region two conference of The by the Copyright Society of the U.S.A. and the New conference. Rochester Institute of Technology. Society of Professional Journalists. Sigma Delta Chi York Law Journal. Barbara Ringer, register of Rochester. Information: Student Television Systems. 1 for Maryland, District of Columbia, North Carolina and copyrights, Library of Congress, will be keynote Lomb Memorial Drive. Rochester. OpemMìke

Playback O. Parsons Jr., chairman, Harrington, lustily" at the verdict which it said "has Righter & Parsons, New York. given broadcasting what may prove to be EDITOR: The constant attacks on TV prices the most sweeping First Amendment sound like echoes from the 1940's when EDIToR: The headline and thrust of the mandate in its history." radio was the villian and major advertisers, Ted Bates article on "unconscionable" TV The reason that the boards of the three by thinly veiled threats of media switch- rate increases (BROADCASTING, Jan. 31) talent guilds united, for the first time ever, ing, kept network radio and station rates certainly seems inconsistent with Bates's to endorse a candidate for an FCC position "in line." Their efforts were effective -we media -expenditure and audience -trend is that, after two years of the closest all now realize that radio was grossly un- charts. association, we have all grown to prize derpriced during its heyday. Since 1968 when all indexes were 100, Geoffrey's integrity and fairness and his But is TV an advertising medium or, as the unit cost for a TV spot in 1976 went to nondoctrinaire approach to improving Bill Paley put it, a "sales medium "? Sight 156. However, the unit cost for news- television for all Americans. We believe plus sound plus motion plus color -TV papers increased to 170 and outdoor to that, whether President Carter appoints has proved its ability to motivate con- 182. During this same period the cost -per- him or not, he will continue to support the sumers to an extraordinary degree. It sur- thousand for TV spot rose to 151, but positions of commercial broadcasters vived the drastic loss of cigarette billing newspapers increased to 173 and outdoor when he believes they are right and op- and went forward. It survived introduction to 159. pose them when he believes the public in- of the 30- second commercial, an almost Seems to me that television is taking terest requires it. two -for -one price reduction, and went for- another misdirected rap. You close your editorial by asking, ward. Advertisers seized on both of those And why is it that the television indus- rhetorically, "Are those the specifications occasions to grind network and spot rates try is not expected to raise rates during in- for membership on the FCC ?" You down as low as possible. flationary periods when many products neglected to mention that Mr. Cowan has There is no doubt that 1976 saw unex- that use the medium not only increase been an innovative UCLA law professor, pected escalating TV time costs, causing their prices but also decrease the size of respected as both an academician and a budget disarray and advertiser concern. the product? -Jerry Bleck, vice president teacher; a highly successful attorney who, Increased demand from countless retail and national sales manager, WSBT -TV in addition to his work on behalf of televi- merchants, local food chains, auto dealers, South Bend, Ind. sion's principal creative individuals and etc., in markets across the country for TV- guilds, has represented clients ranging time- advertisers who have to see the Contrary views from minorities and women's groups to cash register ring in direct response to environmentalists to corporations and their sizable TV outlays- further demon- EDITOR: Speaking as one of the thousands labor unions to major politicians and gov- strated the power of the "sales medium" of actors, directors and writers whose ernment officials; is a first -rate journalist and resulted in decreased station invento- guilds have urged President Carter to whose articles have been widely published ry. you add as Unlike print, can't another few nominate Geoffrey Cowan chairman of and much -quoted, and, above all, is a pages to the broadcast day. the FCC, I thought your editorial man of exceptional intelligence, Added to the escalation of local and spot [BROADCASTING, Jan. 24] was gratuitously honesty and decency. Those are TV demand in 1976 was the influx of a snide and irresponsible, as well as inaccur- specificatións for membership on the host new advertisers and new categories of ate, in your references to his father; and FCC. -David W. Rintels, president; Writ- advertisers to of network TV. Again the that you have seriously misrepresented his ers Guild of America, West, Los Angeles. squeeze and network inventory shrank. real positions by stating that "he has dedi- As Harry Way, media director of Colg- cated his career to date to the harassment EDITOR: I wish to respond to your editorial ate- Palmolive, was quoted in The Wall of the commercial broadcasting system in the Jan. 24 issue of BROADCASTING in Street Journal recently, "Television is a which you quite harshly criticize a petition prime mover of goods. It's the best way of Your readers should know that Mr. to help obtain a VHF station for public getting a message to millions of con- Cowan was the legal architect of the television in Los Angeles. sumers;' and, he might have added, the family- viewing case in which a great victo- First, the petition is not filed by three best way to get space on supermarket or ry was won for broadcaster freedom from "vague" organizations. Advocates for the drugstore shelves. unwarranted FCC censorship and in which Arts has been in existence in Los Angeles Rather than advertisers leaving TV, it is the principle of individual licensee respon- for three years and has worked with a great far more likely that many, many new ones sibility was so forcefully stated. BROAD- many cultural organizations and with will be using the "sales medium." -James CASTING itself (Nov. 22, 1976) "cheered hundreds of individuals in the arts in Los

Broadcasting Fab 14 1977 24 rowing Polder! THE BRADY RI1IRTED KIDS" 22 Animated Half -Hours in Color 22 Animated Half -Hours in Color

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Pick "Star Trek Animated" when you're reaching for the America is also sold on "The Brady Kids." It's the off - stars. It's the off -network Emmy award winning series network animated series that follows the adventures of created and produced by , the man the six brothers and sisters of the wildly successful syndi- behind the original "Star Trek "... the most successful cated series "The Brady Bunch." series in syndication history. Now in colorful animation, and hilarious comic Starring in the colorful animated version are the situations, The Brady Kids are on their own. Solving now familiar voices and famous likenesses of the men mysteries in their tree -top clubhouse and rocking in their who made "Trekkies" a household name: own rock group, while your viewers roll with laughter. as the brilliant Captain Kirk, as the stoic From clubhouse to schoolhouse, it's good clean fun that Mr. and DeForest Kelley as the much -loved Dr. brings The Brady Kids all the way home. McCoy. All featured in spine -tingling adventures that are out of this world. From Paramount Television Visit us during the NAIPE. Convention, Imperial Suite #4, Fontainebleau Hotel Angeles. Public Communication Inc. has on telecommunications policy, and Mrs. tion to the petition. They have done so, been active in broadcast regulation for Victor Palmieri, a strong supporter of civic not on the basis that KCET (or another more than five years in Los Angeles and affairs in Los Angeles. public entity) should not have a VHF Washington. The Committee to Eliminate Although the petition has been opposed channel in Los Anglees, but rather the UHF Handicap on Public Television in by CBS, ABC and other commercial sta- because they prefer another method of ob- Los Anglees was created specifically for tions, it has received the support of Action taining one. Indeed, the petition was the petition, but is composed of leading for Children's Television, Congressman thoroughly discussed with officials at KCET citizens active in civic affairs, in telecom- Henry Waxman, the National Association for a considerable time prior to filing. munications policy in Los Angeles, and in for Better Broadcasting, the Southern While they could not support it, they cer- the cultural life of the community. They Conference of the United tainly did not discourage us from going include Ellen Stern Harris, a consumer ad- Church of Christ and other individuals ahead and, indeed, praised the objectives vocate and a board member of WETA -FM- and national organizations. A significant of the petition in their FCC filing. Tv, Herbert Dordick, a professor at the group of KCET(TV) members are filing in All of this is preamble to the main point: Annenberg School of Communications at support with the FCC. our petition to seek a stronger signal for USC as well as adviser to Mayor Bradley It is true that KCET has filed in opposi- public television in a seven -VHF channel market is far from irresponsible. It is deep within the core of the channel allocation principles of the FCC. The alternative remedies we suggest - reallocation of a channel, a right of first refusal, or a com- parative advantage in a challange proceed- Smaller stations have the same ing -offer the commission a range of headaches as big stations. choices of ways to adjust the market to its previously declared policies. - Monroe E. And the remedy for both is Bias. Price, professor of law, University of California, Los Angeles. Every station, no matter what its size, wants to sell all the time it can. And Bias gives you the time to do just that. How? By providing up-to- Twice the price date avails and working out vertical and horizontal rotations instantly. EDITOR: All of us at Park Broadcasting are avid readers of your fine publication, and I That not only helps your sales personnel get especially enjoy your wrap -up of the pre- out of the office, but it also gives them the infor- vious year's sales of radio and TV proper- mation they need to sell more effectively. ties, such as appeared in the Jan. 31 issue. What's more, Bias gives you so many program I would like to call your attention to the options you'll think it's custom made. So you'll be fact that we acquired WHEN(AM) Syracuse, able to tailor the system to suit your financial and N.Y., from Meredith Corp. for $2 million, rather than the $1 million that appeared operational needs. in your article. -Roger R. ?lrrner, vice Flexibility and the instant availability of up-to- president- radio, Park Broadcasting, date information. That's Bias. And that's what you Ithaca, N.Y. need for a real competitive edge in your market. For more information about this on-line real time computer system call (901) 332 -3544 collect; ask Looking for logos for Pat Choate, Director of Marketing, or Skip EDITOR: I am a student in the seventh Sawyer, General Sales Manager. grade at Mill Creek junior high school here in Salem. My father, Shayne Roy Toering, is an ENG cameraman and video -tape editor at our local television station, KVDO- TV. The reason I'm writing is that my yearly project is a graphic design presentation of logos and station insignias from television and radio and associated industries. I would like to request from all your subscri- bers something with their design on it -a letterhead, for example, or a picture of their news set. -Kim Toering, 2605 State Stree4 Salem, Ore. 97310.

Big mag on campus EDITOR: Once again, a new semester and more orders for BROADCASTING. Enclosed please find a check for 112 13 -week sub- scriptions to the magazine. BROADCAST- ING is an extremely valuable aide in our teaching of the subject here at Arizona State.- ElDean Bennett, associate professor, Arizona State University, Tempe. INDUSTRYAUTs N SYSTEM (BROADCASTING's student rates, to groups of five B division A Data Communications Corp. or more, are: $5 for 13 weeks, $10 for 26 weeks. $20 Directors Row neBROADCASTU3000Memphis, Tennessee 38131 for the full year.)

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that might be involved, too. sex, which many think needs much more Top of the Week "Traditionally;" one executive said, "ad- work than violence. One suggested, how- vertisers use media -all media -to sell ever, that "theyll switch to other things their products, not to get involved in con- later" troversy. When a pressure group comes to Many of the advertisers solicited by the Networks think them, especially a prestigious one like the AMA had their own puzzlement: why AMA, they naturally look at the problem they were singled out in the first place. it's for real and ask themselves, Who needs it ?'" The list AMA used consisted of the 10 ad- Another official said of the advertiser vertisers identified by the National calls for identification with nonviolent Citizens Committee for Broadcasting, on as advertisers programs: "1 think they're for real. They the basis of a NCCB study partially don't know how they're going to do it, but funded by the AMA, as having been asso- scramble for they're going to. I think it's going to ciated with more "violent" programing change the nature of programing -it will that other advertisers in the first 11 weeks take a while, but it's going to happen. And of the 1976 -77 season (BROADCASTING, antiviolence the PTA [National Parent -Teacher Associ- Dec. 20, 1976). None of them seemed ation] hasn't even started yet." pleased with the designation, but only one Another network executive didn't refused to say what course it might take. bandwagon regard the advertiser movement as partic- That was American Home Products, its apparent things are ularly widespread but felt -as did the whose spokesman said "We're keeping to going to change, and others questioned -that further reduc- ourselves what we're going to do" fast: sex may be next tions in violence would occur whether ad- Among the others, reactions included: vertisers apply pressure or not. "Just be- At Frito -Lay, National Advertising A rising chorus of advertisers publicly cause there is so much concern and con- Manager Bill Jones said "the matter is disassociating themselves from "violent" troversy" one said, "you've already seen a under study but has not been resolved as television programing in the last few reduction of violence, and I think youll yet" He also had a question: "How come weeks finds many broadcasters ap- see a lot less of it next fall and even less in we were on the NCCB's 'good' list for the parently convinced it will lead to much the seasons after that" third quarter and on its bad' list for the less TV violence. What puzzled many broadcasters was fourth quarter, which is the period when Or, as one network executive said last why the advertisers and organizations like we buy the heaviest ?" He said the com- week, "it will at least hasten the day" He the AMA and PTA were concentrating on pany would reply soon to AMA. meant that efforts to curtail violence had violence, which has been reduced, and A spokesman for Procter & Gamble said started before the recent wave of adver- saying little or nothing about the issue of TO PAGE 30 tiser criticism, but that the advertisers' voice should add momentum to the move- ment. Producers will pitch in up to a point Sources at all three networks said there was "some activity" among advertisers in They're willing to cooperate Medical Association and the National moving out of some programs into to reduce TV violence, although Parent- Teacher Association and are glad others, although they would offer no they worry about their freedom NAB came to talk to them about the prob- details. Some agency executives said they lem. They are not alarmed that NAB were having to spend a good deal of time The National Association of Broadcasters, wants to beef up its TV code program on the problem, but they, too, declined to at odds with Hollywood producers over standards in order to cut down on give specifics. enforced family viewing, embarks on its violence, but as regards NAB's invitation Eastman Kodak, General Motors' rewrite of program standards in the TV to them to participate in that project - Chevrolet division and Sears, Roebuck & code with the producers' sympathy, if not they're not jumping in with both feet. Co. have all announced antiviolence ad- their blessings. They are not even sure that what NAB vertising policies within the past 10 days. Talks last week with some major pro- wants done can be done. And after the American Medical Associ- gram producers visited two weeks ago by "Let's face it;" said Frank Price, presi- ation announced it had asked 10 big ad- a contingent of the NAB TV code review dent of . "Most of this vertisers- including those three -to board (BROADCASTING. Feb.7) indicate the comes down to one thing: What's good review their advertising policies with an producers are feeling the heat from anti - taste? And that is very hard to define" eye toward avoiding violent shows TV violence groups such as the American TO PAGE 30 (BROADCASTING. Feb. 7), BROADCASTING canvassed the 10 and was told by most that they were adopting or considering adopting such a policy -if they didn't already have one, which several said they did. Network officials queried last week did not challenge the sincerity of advertisers in taking this position. And they thought it was more than a case of "not being against motherhood" although some of Price Kuhn Gerber Tinker

Broadcasting Feb 14 1977 29 ducers might not have wound up in a A matter of degree. About 500 onlookers and some 60 witnesses showed up in Portland, courtroom. For that matter, it might have Ore., last Tuesday for the sixth of the National Parent- Teacher Association's regional hear- thought better of implementing the con- ings on TV violence. The arguments there, more back and forth than pro and con -nobody troversial policy in the first place, he said. is siding with TV violence- continued over how just how bad is TV violence and who is to "They [NAB] are supposedly the guar- blame for it. dians of the industry, and up to now Portland's chief of police, Bruce Baker, among others, insisted on the connection be- there's been no communication with tween TV and real violence. He said there is an unreality to TV violence -"rarely if ever, is them," he said. the true pain and trauma depicted:' He coupled that opinion with the viciousness of street Producers, Mr. Kuhn said, are at the crime. "Television :' he said, has contributed to the end result (real violence):' Herman root of the controversy. The industry -that Frankel, a pediatrician at the Kaiser -Permanente Medical Care Program of Oregon, is, the networks and the NAB -make testified: "We are concerned about the fact that so much of the televised material which standards, but they can't write the shows our hospitalized youngsters watch consists of meaningless, synthetic violence, and we are he declared, pointing out that they can distressed by the increasing evidence that this contributes to aggressive behavior, to only say yes or no to what the producers generalized feelings of insecurity, mistrust of others and fear of the real world, and to produce. That is why there has to be better passive acceptance of violence without humane, honest responsiveness to violence itself communication, Mr. Kuhn said. "I don't nor to its consequences." like the word watchdog, but if they can Broadcasters who appeared at the hearing contended that too much of the blame for perform some kind of role of reminding violence is focused at TV. Ray Johnson of KMEO -TV Medford, Ore., said, "I do not for one mo- the producer of the problems -if someone ment accept the point of view that it is the obligation of broadcasting to be responsible for were to call and say, 'I saw your last three the ailments or the curé of the ills of our society as many minority pressure groups would episodes, and what are you up to now? ... have us believe :' He added, "The problem is not with television program content; the prob- Not handslapping, but if they said, 'did lem is with the program desires of the majority audience:' J. Allen Jensen of KID -Tv Idaho that car chase have to be so long ?' If it's Falls, Idaho, said that "what worries me is that if we were to take all violence off television, that kind of communication then I think we wouldn't be any closer to a solution to the problem of violence in America :' you're going to get some results out of it ?' PTA's next hearing is tomorrow, Feb. 15, in Hartford, Conn. David Gerber, an independent producer and executive vice president for Colum- NBC -TV asking them to monitor pro- bia Pictures Television, thinks NAB ADVERTISERS, FROM PAGE 29 grams containing violence and keep should take on an additional role. "I have AMC abreast of developments. no problem with NAB's goals :' he said. the corporation has had a "long- standing" A spokesman for Eastman Kodak said it "But somebody has to stand up and take policy opposed to "excessive violence" on has been company policy for many years stands here, because it's going too far?' By programs it sponsors. He noted P&G often to pre -screen programs and avoid partici- "it," he means the attacks on TV violence has dropped out of segments of series be- pation in excessively violent shows. But from pressure groups such as the AMA cause particular episodes were considered because of the heightened interest in the and PTA, and from advertisers. "I feel like offensive. P&G, he said, is in the process subject, Eastman Kodak has framed a for- I'm in the middle of the w itches of Salem ?' of formulating a reply to the AMA. mal policy banning its advertising on pro- NAB, Mr. Gerber thinks, should protest A spokesman for Burger King Corp., grams with "excessive or gratuitous when TV is blamed for all of society's ills. said the company long has had a policy of violence" (BROADCASTING, Feb. 7). "These men," meaning the officials at eschewing advertising on programs con- Another company on the "bad" list, NAB whom he characterized as being taining "gratuitous violence" She said, Sears, Roebuck & Co., Chicago, has reaf- respected businessmen and community however, that if violence is an integral firmed and strengthened its corporate leaders, "are the best to stand up and not part of a program and is not exploitative, policy on the subject. It has notified TV be cowed by the credentials of the AMA the show could be considered for an ad- networks and advertising agencies that it and the PTA." vertising buy. She noted that Burger King will not permit any Sears buys in programs "Where do you stop in terms of this is now investing in the Six Million Dollar that contain excessive violence and anti- onslaught ?" Mr. Gerber continued. What, Man, classified by NCCB as objectionable. social behavior (BROADCASTING, Feb. 7). for example, is the future of the in- Burger King, she continued, places about And another advertiser, but not on creasingly popular movie- for -television? 60% of its TV budget during the family AMA's top -10 list, Union Oil, announced He worries that if producers were to take hours. And she said a reply is being made a policy last week that says it will not ad- literally the calls he said he hears for to the AMA. vertise on TV programs that "feature or eradicating violence, there could not be Perhaps the most wounded of the ad- unduly emphasize violence or sex ?' another TV adaptation of a popular vertisers appearing on the NCCB's "bad" novel -even a book such as Roots, which, list is General Foods. A GF official said he PRODUCERS, FROM PAGE 29 noted, showed female nudity and that General Goods for a number of years graphic violence. has been in the vanguard of advertisers Asked if he would help write or criti- The producers BROADCASTING contacted urging that the incidence of violence on que whatever NAB comes up with, he agreed that in some instances violence on TV be reduced. He recounted that General said he isn't sure. "My only contribution TV has been carried too far. Grant Tinker Foods issued guidelines on Oct. 20, 1970, at this point would be to say, 'You've got a of MTM Enterprises said, "I think there that opposed programing on TV that tough job. I wouldn't want to do it "" have been some abuses and gratuitous showed excessive violence or derogation Thomas Kuhn, vice president in charge acts -that's a double crime, I think. But I of race, religion, nationality or sex. of TV production at Warner Bros. Televi- would hesitate to say that too loud. It's "We're mystified by the listing :' he said. sion, said, "I think it's a noble effort and awful easy for me to point that finger, be- "What is the AMA's definition of it's worth a try ?' Having said that, however, cause we haven't gotten into it ?' violence? It must be different from ours." he acknowledged pessimism about NAB's But one producer feels that not all TV R. D. Lund, vice president and general chances of succeeding. Like Mr. Price, he violence is too violent. Said Mr. Price, "I manager of the Chevrolet Division of believes "there can't be a set of rules be- don't know what has been on TV that General Motors, said the company has cause you can't set down taste ?' would not have gotten a G rating?' developed a new set of internal guidelines In Mr. Kuhn's opinion, NAB has already The producers are willing to cooperate for use in selecting programs on which to taken a major step toward a solution of with NAB, however, at least in talking advertise (BROADCASTING, Feb. 7). the violence problem just by traveling to things out. "I don't want to imply that I'm An official of American Motors Corp., Hollywood and talking to the producers out looking for more rules" Mr. Tinker said AMC has no plans to issue a formal about it on their own turf. He said that if said, "because I'm not ... What I came set of guidelines with regard to TV the association had done that two- and -a- away with [from his meeting with the violence. He added that the company has half years ago when it was formulating its NAB] was that continuing dialogue be- sent a letter to ABC -TV, CBS -TV and family viewing policy NAB and the pro- tween us and them would be very good?'

Broadcasting Feb 14 1977 30 cuit feed from PBS headquarters in Wash- praise for public television. While gover- ington, said the groups will soon have an nor, he said, he "reached Georgia citizens CPB, PBS strike opportunity to bring differences out in regularly through the educational broad- full public view. If they don't come for- casting system.... We have learned to rely truce in Atlanta ward, he said, `you will have no com- on you and I want you to know you can rely on us. We are committed to a Public broadcasting disputants plaint when Congress moves to settle your problems for you -as ultimately we vigorous, vibrant and independent public decide it may be better to switch television system." than fight, seek to avoid letting must" Congress settle their differences Former Senator John O. Pastore (D- R.l.), In their addresses, PBS President Larry who headed the Senate Communications Grossman, Vice Chairman Hartford Gunn The Public Broadcasting Service and the Subcommittee, warned that it would be a Jr. and Chairman Ralph Rogers cited the Corporation for Public Broadcasting ex- mistake to leave the resolution to Con- accomplishments made during the past changed olive branches in Atlanta last gress. (Mr. Pastore was at the meeting to year, among them: increased audience, week during PBS's annual membership pick up CPB's highest award, The Ralph FCC approval for closed captioning for the and programing conference. Lowell Medal, for "his dedicated leader- hearing -impaired, satellite interconnec- ship over the years in developing legis- tion plans and passage of a long range Although fundamental differences lation of and championing the cause of funding bill. regarding organizational roles remain, public television. ") "If I have learned nothing else in my the PBS unanimously ac- membership Mr. Van Deerlin called for an end to the first year at PBS" Mr. Grossman said, `tit is cepted recommendations that the groups "infighting" and attention to the "real that one of our greatest strengths is our continue working together under the 1973 issues" Among the questions he asked diversity...." He said "there isn't a single CPB -PBS partnership agreement. There was whether "real program choice to the major issue" that can't be resolved among was a marked difference in tone from a viewer" can be met "by the limited tech- licensees "by striking a practical balance?' November meeting of the PBS boards nology now being utilized." He said CPB Mr. Grossman went on to say that while which demanded CPB leave the program- has not taken a serious enough look into "we have an obligation to reach the widest ing area (BROADCASTING, Nov. 22, 1976). "alternatives to broadcast technology." possible audience both with our Underlying the spirit of cooperation, in And before anyone should attempt a specialized programs and with our alter- part, was the fear that Congress might get new Carnegie Commission Report, he native mainstream programs ... we must legislatively involved. said, public broadcasters should "reread take care that in seeking audiences we do House Communications Subcommittee the first one -then rededicate ourselves to not corrupt our values and go down the Chairman Lionel Van Deerlin (D- Calif.), achieving its goals." road to Bionic Woman and Starsky and who addressed the group in a closed cir- President Carter sent a message of Hutch?'

Morning line has odds on Ferris for chairman's slot at the FCC Tip O'Neill's general counsel among other White House duties, is a believed on the Hill that he is "parked" in has strong Hill support, has principal adviser on personnel matters. the speaker's office until that time. And met with Carter, who told him As to how the meetings were arranged, Senate sources say the prospects of confir- there will be no decision before May Mr. Ferris noted, "You don't call them; mation of a Ferris appointment would be they call you?' good. In Washington as elsewhere, being the Mr. Ferris, in the tradition of all such If the FCC chairmanship does fall to Mr. front -runner is a mixed blessing. It's candidates, is not counting on anything. Ferris, he will have gotten his second reassuring for a candidate to think he's in What's more, he believes the final deci- choice. He had set his sights on the deputy the lead. On the other hand, he comes to sion on the FCC chairmanship will not be attorney general's job, and that presuma- know the meaning of Satchel Paige's dic- made "before May." Why? He said the bly was among the topics of his talk with tum- "Don't look back; someone may be President told him so. He would not con- Mr. Carter in Atlanta. However, the new gaining on you" firm for reporters that his was the name attorney general, Griffin Bell, wants some- Charles D. Ferris, 43, who would like the President would announce in May, one with a strong criminal -law back- the FCC chairmanship and is widely con- although he is said to have been more ground for the number-two position. And sidered to be in line to get it, has reason to forthcoming on that point in conversations Mr. Ferris lacks that background. Before be host to those conflicting feelings. For with key congressional figures. It is widely taking the Senate job, in 1963, he had been 13 years ending with the last Congress, he a trial attorney in Justice's civil division. was general counsel to the Senate Demo- But Mr. Ferris said that, `if the President cratic majority. Now, Mr. Ferris, a native of wants me;' he would be happy to take the Boston, is general counsel to House FCC job. And he thinks much of his ex- Speaker Thomas P. O'Neill (D- Mass.) So it perience on Capitol Hill is applicable to is not surprising he has strong congres- the FCC. `The type of problem- solving sional backing. White House officials say done in a legislative body would be of only that Mr. Ferris is under consideration great assistance in a regulatory body, for the FCC "and other jobs" which is quasi -legislative," he said. But there is more than congressional And although his lack of background in backing, which includes Senate leader communications matters might be (D- W.Va.) and Speaker regarded as a handicap, he. doesn't see it O'Neill, to fuel Mr. Ferris's hopes. There that way. "I don't bring any kind of pre- seems to be considerable interest in Mr. conceived notions. If selected, that could Ferris on the part of the White House. be a major reason. I could bring an objec- He has met twice with President Carter. tivity to the problems presented to the The first time was before the inaugura- commission ?' tion, in December, in Atlanta, and the dis- But if the call from the White House cussion was "general ?' The second time doesn't come? If Satchel Paige's specter was three weeks ago in the White House, does overtake him? Well, Mr. Ferris likes and the talk focused "on the FCC and his present job working for the speaker. other things." And that second meeting "It's exciting and offers a new forum, a followed one with Hamilton Jordan, who, Ferris different environment?'

Broadcasting Feb 14 1977 31 New York and Los Angeles. the programing vice president of the ABC - Musical variety formats in access are owned stations, said he's picked up the op- NATPE: where being decimated this year by the cancella- tion on Columbia Pictures Television's tion by CBS of The Bobby Vinton Show Special Edition, a magazine -type half - they talk about from Sandy Frank and by NBC of Grey hour presided over by the actress Barbara Advertising's The Show. Feldon, and may run it as a weekly series fourth networks CBS, however, has renewed The Muppet outside of access or put it in the wings as a Show (from ITC Entertainment) and NBC possible January replacement. but they still will take on, as a new access series, the The ABC and NBC groups have filled all satirical musical send -up of the 1950's Sha their access holes. CBS has one access slot buy the games Na Na, from Grey Advertising's Lex- still to fill and among the candidates being ington Syndication a The tried -and -true look better Services division, mentioned are Yongestreet Productions' than which was originally piloted by the ABC - sitcom starring Don Knotts, called Front ever to station programers owned this year, with few stations. Page Feeney, and a new British version of experiments Animal shows peaked two years ago, adventure series on horizon; prices on escalator Robin Hood, an action- and, as an example of their weakness in distributed by Sandy Frank. the current marketplace, only Mutual of The 14th annual conference of the Na- Petry's John Serrao pegs a number of Omaha's Wild Kindgom (from Bozell & tional Association of Television Program other series geared for access that could Jacobs), which NBC has renewed, will Executives will resemble previous years' very well be given production go- aheads turn upon the access schedules of all three meetings when the corridor talk turns to despite their not having network- owned- network groups next fall. station deals: Rhodes Productions' The complaints about game shows still documentary dominating access time periods and to Mass -audience -oriented David Steinberg Show, Rhodes' satirical half-hours in access will be represented by grumbling about the high prices of off -net- Second City Review, Show Biz Inc.'s Marty work reruns and of theatrical -movie Alan Landsburg Productions' In Search of Robbins Show (a country-music series) (bartered by Myers), which packages. But when the conversations Bristol- and Metromedia Productions' new access NBC has renewed, and by ITC Entertain- swing toward fourth -network like version of the strip game show Muth or concepts which Operation Prime Time and MetroNet and ment's Catastrophe, Glenn Ford Consequences. In addition, Mr. Serrao will narrate and which ITC will put into to Group W's embracing of locally pro- points to good advance word on two new duced light- informational magazine strips production despite its failure to get a pick- strip game shows, Colbert TV Sales' The up from ABC (which helped finance the on all five of its owned stations in access Joker's Wild and Show Biz Inc.'s Word pilot). time periods, the NATPE executives will Grabbers. And he says that MCA TV is John Serrao, the director operations be coming up against new, experimental of serious about a new 90- minute strip and programing for ideas with far-reaching consequences for Petry Television, said called American Flyer, the future. heavy -volume sales are likely to be har- which is being pitched to independent sta- vested by a 20th -Fox wallow in But ideas tend to be rarefied things, Century tions as logical prime -time coun- and, as Michael Kievman, the programing old -movie nostalgia called That's terprograming to the networks. Hollywood, which turned out to be the last vice president for the Cox Broadcasting Yongestreet Productions, too, he con- group puts it, "the primary thrust of chess piece fitted into its stations' access tinues, is soliciting stations for a first -run schedule by the ABC group. Philip Boyer, weekly variety NATPE is as a marketplace for product - barter series, The station guys sampling the wares of the syn- dicators and buying what they need for their schedules, particularly their access "Programing and the Communications schedules." Saturday, Feb. 12 Act." 10:30 a.m. West Ballroom. NAIPE And since "very few concepts outside testimony regarding proposed changes for the the tried-and -true have ever worked in ac- Registration. 9 a.m.-5 p.m. Grand Gallery. 1934 law. Moderator: Chuck Gingold, KATU-TV cess," according to Mr. Kievman, the first Hospitality suites open. 10 a -m - -7 p.m. Portland, Ore. Speakers: Dean Burch, Pierson. two new access shows to be locked in by Ball & Dowd; Bill Leonard, vice president - network -owned groups for next Septem- Washington, CBS; William H. Dilday, general ber were game shows: Goodson -Todman's Sunday, Feb. 13 manager, WLBr -TV Jackson, Miss.; Donald H. Family Feud for NBC (with Viacom En- McGannon, president, Westinghouse Broad- terprises as syndicator) and another Good - Registration. a.m.-5 casting. Comments: Representative Lionel Van son-Todman show, Tattletales, for CBS 9 p.m. Grand Gallery. Hospitality suites open. 10 a.m.-6 p.m. Deerlin (D- Calif.), chairman, House Com- (which Len Firestone will distribute). munications Subcommittee; Harry M. The network -owned groups Cocktail reception. 6 -7:30 p.m. Garden "are Court. Shooshan, counsel to the subcommittee; Vin- basically playing it safe not taking -they're Honor banquet. 7:30 cent Wasilewski, president, National Associa- in -10:30 p.m. East any risks access," said Robert Peyton, tion of Broadcasters; Don Curran, president, the vice president and director of audience Ballroom. Program Excellence Awards and Lee Waller Memorial Kaiser Broadcasting; Joel Chaseman, presi- development for Katz Television. The Scholarship Awards. Celebrity presenters include , Lome Greene, dent, Post -Newsweek Stations; Larry Gross- ABC stations have renewed a batch of ac- man, president, Public Broadcasting Service; cess game shows for September: The Buffalo Bob Smith, Peter Marshall, Bill Burrud, Phil Donahue, Mike Douglas, David Wolper, Ben Barry, president, Ben Barry & Associates; Match Game (produced by Goodson -Tod- Bruce Paisner, FCC Commissioner Abbott Washburn, Ara Par- Time -Life Television; Russell man, syndicated by Jim Victory), The Karp, Teleprompter. Gong Show (producer, Chuck Barris; syn- seghian, William Conrad, George Lindsay, Don Luncheon. 12:30 dicator, Len Firestone) and two half-hours Knotts, Dan Rowan, Al Waxman, Lynda Carter. p.m. East Ballroom. Host: of Hollywood David Hartman is master of ceremonies. Enter- Phil Boyer. Address: Richard E. Wiley, chair- Squares (producer, Heatter- man, Quigley; syndicator, Rhodes Productions). tainment by Soupy Sales, FCC. Affiliate and independent NBC will bring back its two successful meetings. 2:30 p.m. Versailles Gallery, Tower game -show veterans, The Price Is Right building. ABC - Pasteur Room. Moderator: (producer, Goodson -Todman; syndicator, Monday, Feb. 14 Lew Klein, Gateway Communications. CBS Lafayette Room. Viacom Enterprises) and Name That Tune Call to - order. 9 a.m. West Ballroom. Ph I Moderator: Tay Voye, wrw(rvr Miami. NBC (producer, Ralph Edwards; syndicator, Boyer, NAIPE president. - Voltaire Room. Moderator: A.R. Van Cantfort, Sandy Frank). CBS has one access -game- Invocation. 9:15 a.m. West Ballroom. The Rev. wse -ry Atlanta. Independents -Louis Philippe show renewal, The $25,000 Pyramid Canon Theodore Gibson, vice mayor of Miami. Room. Moderator: Jack Jacobson, wGN -TV (producer, Bob Stewart; syndicator, Keynote address. 9:30 a.m. Sid Sheinberg, Chicago. Discussion by Michael Moore, Ben- Viacom), which will return at least in MCA. ton & Bowles; Richard Buchanan, J. Walter

Broadcasting Feb 10 1977 32 Hollywood Palace, which would in effect Prime Time stations are now thinking be an updating of the old ABC network about playing the six hours of "Testimony hour, with the same producer, Nick of Two Men" for six straight nights in Vastly broadened Vanoff. hour -long episodes (or three straight The supply of off -network reruns looks nights, two hours each). cable service as sparse as ever, a fact that's aggravated And MCA TV is gearing up for hot sales by "the dramatic inflation in their prices," at NATPE of its 30 -hour package of reruns in Columbus, Ohio, as Richard Woollen, the programing vice of four NBC Best Sellers (The Captains president for the Metromedia stations, and the Kings, Once an Eagle, Seventh planned by Warner puts it. Station executives all point to the Avenue and the still- to -be- telecast $35,000 -plus per episode paid by wPlx(TV) Rhinemann Exchange). New division under Hilford set New York and KTLA(TV) Los Angeles for The eclipse of the access time periods to handle project that will offer Happy Days last December (for delivery on four Group W stations (waz -Tv Boston, two -way programing set -up plus by Paramount in the fall of 1979) as the KYW -TV Philadelphia, KDKA -TV Pittsburgh many other communication services crowbar that pried the lid off Pandora's and wjz -Tv Baltimore, which will all have Box. Thomas Breen, the program director joined KPIX ITV) San Francisco by next Sep- Warner Cable Corp. is announcing today of KTVU(TV) Oakland -San Francisco, said tember in programing their own magazine (Feb. 14) that it is developing a major new he bought reruns of shows at 7:30 p.m.) was offset a bit last multi -channel two -way programing and (for delivery in September 1980) from week by a CBS spokesman's disclosure communication service, to be installed MCA for double the price MCA charged that KNXT(TV), the CBS -owned station in and offered first, late this year, to some last year for its carbon copy, The Six Mil- Los Angeles, will end its experiment of 100,000 subscribers on its system in Col- lion Dollar Man. stripping The Dinah Shore Show in access umbus, Ohio. And the escalation is just as dramatic for and go back by next September to the old Gustave M. Hauser, chairman and chief theatrical -movie packages. According to format of different shows each night. executive officer, also announced the for- various sources, New York station deals But many station men echoed Cox's Mr. mation of a new division of Warner Cable shortly after the Happy Days price Kievman when he said, "I'll be watching to conduct the new operations and said breakthrough for a 20th Century -Fox film the ratings of the Group W magazine Lawrence B. Hilford, executive vice presi- package and a Warner Bros. film package shows very carefully." If these shows hold dent of Viacom International, will be the set new records when they averaged out to their own in the Nielsens and Group W is division's president. The announcement between $50,000 and $60,000 per title. able to soften some of the costs by doing also officially disclosed that Michael H. But just this month, WNEw -TV New York segments with wide- enough appeal to be Dann, former CBS -TV program head, and KTTV(TV) Los Angeles ponied up a re- exchanged among the five markets, other more recently with Children's Television ported $75,000 per title for the 30 titles in groups might start thinking about emulat- Workshop, is heading Warner Cable's the latest United Artists package (with ing Donald McGannon. development group for the project, along "Hawaii" and "Midnight " "The cost of syndicated product is get- with W. Spencer Harrison, executive vice- among the pictures). ting so out of hand," Mr. Kievman con- president. The unprecedented ratings of Roots on cludes, "that it might be cheaper for our The new service, officials said, will per- ABC late last month are having their rip- stations to produce their own access mit two -way communication between ple effect on NATPE. The Operation shows." subscribers and computer- equipped studio facilities on up to 30 channels of program- ing and services, with billing on a per-pro- gram basis through data registered and Thompson: Howard Eaton Jr., Ogilvy & Mather. stored in the computer. Tests were said to Public television- Francine Room. Moderator: Wednesday, Feb. 16 have been under way in Columbus for Chuck Allen, KCET(TV) Los Angeles. some time. Hospitality suites open. 4 -7 p.m. Early bird session. 8:30-9:15 a.m. West The announcement said the service will Ballroom. "Career Development -Where Do offer "a wide variety of programs and ser- We Go ?" Moderator: Mary Chauvin, worv(rv) vices, including special interest and local Tuesday, Feb. 15 Grand Rapids, Mich. Speakers: Squire programing, utilizing the two -way com- Bushnell. ABC Entertainment; Tom Dargan, munications capability. By pressing but- Early bird session. 7:45 a.m. West Ballroom KAru -Tv Portland, Ore.; Steve Mills, CBS -TV; Ann tons on the console [terminal device at- "Equal Employment -the Inside Story: Berk, WNBC -TV New York. tached to the home TV set], subscribers Moderator: Joel Chaseman. Speakers: Patti Invocation. 9:30 a.m. West Ballroom. Monsig- cah receive 30 channels of video and other Grace, NAB; Jim Long, Storer Broadcasting. nor John Glory, St. Hughes, Miami. information, select programs, play interac- Betty Hayter, WCAU -TV Philadelphia. "The World of Syndication -Part I." 9:45 tive games, take tests, instantly register Invocation. 9:15 a.m. West Ballroom. Rabb a.m. West Ballroom. Discussion of laundering, their opinion and actually participate at Irving Lehrman, Temple Emmanuel, Miami. multiexposure access, feature films, new con- home in television programs and events "The Local Strip Show -Trend or End ?' cepts in situation comedy, network barter. [designed for such participation]. Pay TV 9:30 a.m. West Ballroom. Moderator: John Moderator: Allen Sternberg, WCKT(TV) Miami, programs may be selected on an individual Haldi, WBNS -TV Columbus, Ohio. Speakers: Speakers: Robin French. TAT Communications; basis and will automatically be billed by Dave Fox, KCRA -TV Sacramento, Calif.: Irwin Kenneth Cox, Haley, Bader & Potts; Henry the computer. Programs may be delivered Starr, WMAL -ry Washington; Bill Hillier, KPIx(TV) Siegel, Lexington Broadcast Services; Frank to selected audiences on a closed- circuit San Francisco; Bob Lewis, Kcw -TV Portland, Tuoti, wPix(TV) New York; Bill Andrews, basis (only authorized TV sets will view Ore. Viacom. the program) and home fire protection and Break. 11 a.m. Break. 10:45 a.m. security systems will be possible." "Bridging the Gap -News and Program- "The World of Syndication -Part II." 11 Said Mr. Hauser: "We are entering the ing." 11:15 a.m. West Ballroom. Moderator: a.m. West Ballroom. Foreign imports, minis- era of participatory as opposed to passive Jim Major, WJBK -TV Detroit. Speakers: Roger Ot- eries, barter, the new role of the advertiser and television. We are creating a new com- tenbach, WEEK -TV Peoria, Ill.: Pete Hoffman, the future of talk shows. Moderator: Harry Fran- munications service to be delivered via ca- McHugh & Hoffman; Paul Coss and Bill Fyffe, cis, Meredith Broadcasting. Speakers: Lou ble television." KABC -TV Los Angeles. Friedland, MCA TV; Wynn Nathan, Time -Life Mr. Hauser acknowledged that two -way Break. 12:15. Television; Liz Bain, Katz Agency; Woody cable communication is not exactly new Past presidents luncheon. 12:45 p.m. East Fraser, ABC Television. but said Warner's is "the first serious two - Ballroom. Address: , president, Break. 12:30 p.m. way service" undertaken on a major scale. ABC Entertainment. Business meeting and election of officers. He said pricing of the service had not been Hospitality suites open. 3 -7 p.m. 12:45 p.m. West Ballroom. worked out.

Broadcasting Feb 14 1977 33 exemption from all regulations of systems for two months from March 1 a deadline 500 -subscriber limit with 50 or fewer subscribers. Systems with that all existing systems were facing for fil- between 50 and 500 subscribers would be ing for certificates of compliance. may be FCC criterion exempt from all regulations with these ex- The Cable Television Bureau felt restric- for cable deregulation ceptions: They would be required to carry tions could be eased on systems with up to local signals, meet technical standards 1,000 subscribers. That view was based at The FCC last week was moving toward a assuring maintenance of service quality least in part on a study indicating the "redefinition" of a cable system that, in and satisfy minimal reporting require- removal of signal -carriage restrictions on effect, would constitute a large -scale ments (name and signals they carry). cable systems of up to 1,000 would have deregulation of smaller systems. (The commissioners did not fully focus only a slight fragmentation effect- The commissioners took no votes. But on such matters as pay cable and the im- ( "Closed Circuit," Feb. 7). they were said to have given "tentative" portation of distant sports programing, but The study, however, is controversial. instructions to the Cable Television indications were that those rules would Some commissioners regard its Bureau to redraft a proposed report and stand.) methodology as suspect, and Broadcast order along lines suggested by Commis- The question of whether systems with Bureau officials say they have not had an sioner James Quello. It would ease the up to 1,000 subscribers should be given opportunity to analyze it. Furthermore, regulatory burden on systems of up to 500 similar treatment would be put out for the National Association of Broadcasters subscribers without freeing them com- comment in a further notice of rulemak- has filed a Freedom of Information re- pletely from commission jurisdiction. ing. quest for a copy of the study, which it The proposal would retain the present In a related action the FCC postponed wants to review.

springboard for other broadcast acquisitions. In Brief Washington Star Communications Inc. asked FCC to change call letters of WMAL -TV Washington to WJLA(TV), initials of President Carter goes on CBS Radio with call -In show of WSCI board chairman, Joe L. Allbritton ( "Closed Circuit," Jan. 10). his own -Ask President Carter -on Saturday, March 5, between 2 WSCI spokesmen deny calls indicate Mr. Allbritton intends to re- and 4 p.m. will be moderator. Citizens may call tain television station and sell ailing Washington Star. toll -free number, to be announced later, to question President. Unfair labor practice charge has been filed with National Senator Ernest F. Hollings -S.C.) named chairman of Senate (D Labor Relations Board against National Association of Communications Subcommittee. Senator Robert Griffin (R- Mich.) Broadcasters by Virginia E. Carnahan, special projects writer in will be ranking minority member of subcommittee, replacing NAB station services department. She alleges NAB threatened to Howard Baker (R- Tenn.), moving to Foreign Relations. New mem- fire her because of her involvement with effort to unionize non - bers added to parent Commerce Committee: Edward Zorinsky (D- supervisory staff ( "Closed Circuit' Feb. 7). Meanwhile, about Neb.), Melcher (D- John Mont.), Donald Reigle (D- Mich.), Barry 15 -17 NAB staffers attended organizing meeting Thursday Goldwater (R- Ariz), Bob Packwood Ore.), Harrison Schmitt (R- (R- evening with chief organizer Mike Barry (legislative counsel on N.M.) and John Danforth (D -Mo.). Remaining assignments to sub- government relations staff) and his attorney, Jim Falco of Wash- committee still to come. ington law firm of Cook, Henderson and Saxbe. Another meeting. Agreement to purchase WCAR -AM -FM Detroit for $5.5 this time with organizer from Communications Workers of million, from H.Y. Levinson, 78, principal owner, was signed America, is scheduled for Tuesday (Feb. 15). Thursday by Golden West Broadcasters. Price includes $4 million cash, $1.5 million in assumption of debts. AM facility, under same ownership since going on air in 1939, is 50,000 kw -D, 10 kw -N on 1130 khz; it operates as all -news, format Golden West is committed to maintain. FM is 10 kw on 92.3 mhz, with "golden hits" format. Bruce Houston, VP and general manager, will go with stations to Golden West, assuming FCC approval of purchase. Mr. Levinson will be consultant to Golden West's radio division, headed by Bert West. National Cable Television Association executive board is Newest members of American Advertising Hall of meeting this week (Feb. 13 -15) in Port St. Lucie, Fla. Top item on Federation's inducted 9, (I agenda is decision on budget. Two versions are offered: one "bal- Fame, Feb. to r): David Ogilvy, founder, director anced" at $1.5 million, another "full service" with about $150,000 and creative head, Ogilvy & Mather International; William worth of extras such as films, publications or public opinion polls. Bernbach, chairman, Doyle Dane Bernbach, and Victor Elting Unopposed candidates for board officers: Daniel Aaron, Com- Jr., former advertising VP, Quaker Oats Co. cast, chairman; Robert Hughes, CPI, vice chairman, Edward Out -of -court settlement reportedly reached by NBC and Women's Allen, Western Communications, secretary, and William Committee for Equal Employment Opportunity will be considered Bresnan, Teleprompter, treasurer. for approval by U.S. Southern District Court of New York on Satra Corp., which had unfulfilled "protocol" with Russians for Wednesday (Feb. 16), following pcstponment of hearing last Fri- 1980 Olympics broadcast rights, has filed $275 million suit day. Neither NBC nor WCEO would comment on reports that set- against NBC for alleged conspiracy, unfair competition, inter- tlement calls for $2 million In back compensation and NBC ference of contract and restraint of trade. Network attorneys must pledge to Improve hiring practices and job assignments for women. appear before New York Supreme Court Justice Charles G. Tierney Feb. 15 to show cause why records, memos and other CBS, for first time since September, has edged into second documents relating to negotiations should not be surrendered to place in Nielsen race. Its 19.1 rating the week ended Feb. 6 gave court for review. it an 18.7 season -to -date rating, as opposed to ABC's 22.0 and NBC's 18.6. In same week ABC piled up 23.8 and NBC was left Rahall Communications Corp., St. Petersburg, Fla.-based with 16.8. group owner, and Gulf Life Holding Co., Dallas, announced pro- posed merger. Deal calls for one -for-one transfer of Gulf Life James Rupp, executive VP /chief operating officer, Midwest preferred shares for Rahall common stock. Gulf Life is parent of Radio -TV Inc., licensee of WCCO -TV Minneapolis, temporarily Jacksonville, Fla., insurance company and currently has no broad- assumes additional duties as station's general manager, replac- cast holdings. Gulf Life spokesman in St. Petersburg said ing Sherman Headley, who has been offered position of VP- Rahall's four AM's, two FM's and one TV would be special projects for Midwest.

Broadcasting Feb 14 1977 34 QUICK! HOW MANY PEOPLE DID THE C135 RADIO NETWORK COVERAGE ATTRACT FOR THE 1976 WORLD SERIES ?

If you'd guess about 10 million, try again. Advertisers are of course aware of the large (The All-Star Baseball Game broadcast in television audiences for events like these. Now you July drew an estimated 24 million different adults know the radio audiences are startling as well. all by itself.) If you're among the advertisers who 30 million? Try again. participated in our sports coverage last year, you According to the results of special research have reason to congratulate yourself. which have just come in,the four -game World Series If you'd like a piece of this year's play -by-play right here last October attracted an overall audience action -including the Triple Crown of racing,All -Star of some 41 million different adults! Baseball,American and National League Champion- What's more, they reported listening, on the ships, the World Series, the NFC Championship, average, to all or part of 2.6 games. and more -call Ben Lochridge (212) 975 -3317.

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COME, WITH 4° POPACOQK U! oa Help us celebrate our 25th year as á vital, viable force in 1 independent TV programming. With vintage family entertainment such as "This Is The Life "...the industry's most enduring, and endearing, dramatic anthology. And animated block- buster specials such as "Easter Is! ", and last year's rollicking summer hit, "Freedom Is!" Twenty -five years may sound like forever. But the way we look at it, that's just long enough to rear a healthy, active child who in turn procreates a whole new generation of ideas. That's why we're bubbling with enthusiasm! We have some great plans for the future and we want to share them with you. Come see us in Tower Suite 867, Hotel Fontainbleau, Miami, during the NATPE Convention. You may be one of every 25 guests who'll win a 53 -franc bottle' of champagne all to yourself. Magnifique! Not inexpensive stuff!

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Tony the Pony, a new, first run, live- action, color, half -hour children's fantasy. As Tony the Pony rides across the cities and towns of America, the mail count has been staggering. KING -TV, SEATTLE has received over 1090 letters and postcards rav- ing about Tony. WTAE -TV, PITTSBURGH polled 764....KTRK -TV, HOUSTON, 938....WTAJ -TV, ALTOONA, PA, 534....WALB -TV, AL- BANY, GA, 310....KHQA -TV, QUINCY, Ill., 474....KAKE -TV, WICHITA, 110....WNYS -TV, SYRACUSE, 428....KELP -TV, EL PASO, 270....and that's only a few markets. We have over 80 markets. Write, call or wire, Premore Productions, 919 Third Avenue, Cp 37th Floor, New York 10022 (212) 355 -6220 See Tony at the NATPE Convention, Fountainbleu Hotel, Suite 788 mately 11 million separate fees totaling "guidance" He said the commission does Media over $163 million. Refunding even a por- not even have the funds to fill all of the tion of this total will require a significant positions authorized in the budget and to increase in our resources" pay all of its other expenses too. Wiley drops ball The notice of inquiry will probably con- Congress has appropriated funds for the tain a proposal on which the commission Federal Trade Commission to enable it to on fees in lap will seek comment. Commission officials offer financial assistance to individuals have indicated that the commission will participating in its proceedings. "If this of Congress suggest refunding most fees, with one ex- committee provided money for a program Commission ception being the $4 required of citizen parallel to the FTC's, would you attempt won't be redoing band radio applicants since 1975. The to carry it ?" Representative its schedule otit Burke without help sheer enormity of the task of finding and asked? "Yes," Chairman Wiley replied. from Hill, and he asks for mailing checks to the millions of CB users The chairman described the budget re- $3 million increase in budget would be one reason for the exception. quest for fiscal year 1978 as "austere." It to handle CB radio problems Another is that commission lawyers say it would provide for an increase of 26 perma- would be legal for the commission to re- be assigned FCC Chairman Richard E. Wiley has all nent positions. Sixteen would tain but hoisted the white flag in the FCC's "nominal" fees. to application processing in the broadcast, battle to carry out what the commission The chairman's statement puts the issue common carrier, safety and special and sees as its congressionally mandated mis- of further fee collections squarely up to equipment -approval programs, all of sion to collect fees from those it regulates. Congress. "If Congress wants the which are said to be experiencing rapid Having lost two court cases in that effort, revenues returned through fees," he said, growth. (The number of AM applications new and he told a House Appropriations subcom- "it will have to pass a law with intelligent for major changes jumped 102% mittee last week, "We believe that this standards for doing so " -a position he last year, and the number of FM applica- subject can be litigated indefinitely and, and the commission have stated on a num- tions, 36 %. The number of broadcast therefore, do not believe that we can im- ber of occasions in the past. transfer and assignment applications in- plement a new schedule" under the 1952 The responsibility for initiating such creased 35 %.) Seven of the remaining 10 statute Congress enacted as a means of legislation would be the Commerce Com- positions would be given to the Common authorizing fee collections. mittees' of both Houses. And Representa- Carrier Bureau, for accounting and a tariff The chairman indicated furthermore tive Elford A. Cederburg (R- Mich.), who examination program, and the last three that the commission expects to undertake said he does not like to see the govern- would be for field service work to help the "staggering" job of refunding most of ment lose $25 million a year -the amount handle the large number of complaints the $163 million it has collected in fees the commission had been collecting -said regarding citizen band radio. since 1970. That was the year in which the the legislative committees should act. The chairman, in response to ques- commission adopted the fee schedule that Chairman Wiley, who was appearing tions about the commission's recently was challenged successfully at the before the appropriations subcommittee to launched inquiry into allegations regarding Supreme Court by the National Cable explain the 1978 budget request of the networks' undue dominance of the Television Association. A revised fee $59,826,000- $2,915,000 over the television industry, said the task force the schedule adopted in 1975 was attacked by $56,911,000 Congress appropriated for the commission plans to assemble to direct representatives of broadcasting and other commission in the current fiscal year the inquiry will include about 10 persons, including help. the two industries, and it was overturned by the ($2,215,000 of that in a supplemental ap- secretarial He said U.S. Court of Appeals. That court also propriation for a pay increase) -had a lawyers and one secretary in the existing directed the commission to refund all fees relatively easy time in testifying. office of network study would be included, collected under the illegal schedules. But at one point he conceded that a and indicated that the remaining members would be drawn from other areas of the The commission could draft a new press release announcing a new policy de- schedule in an effort to meet the court's signed to aid individuals and groups par- commission. standards and apply it retroactively. But the ticipating in adjudicatory proceedings was chairman's remarks last week indicate that in error -at least, its headline was. the commission has no confidence it Representative Yvonne Burke (D- would be successful in devising an appeal - Calif.), picking up the message contained Play it again, Sam, proof schedule. in a letter Senator Edward Kennedy (D- The commission, he said, lacks the ac- Mass.) wrote Chairman Wiley, (BROAD- but you'll have to counting capability he said is required by CASTING, Jan. 24) questioned the accuracy tell the FCC why the court's decision. He said that calls for a of the release. She noted that the commis- breakdown of cost data to the smallest sion had not adopted the kind of assistance Commission hearing again takes up practical unit, "which appears to be all of program she and others in Congress had problems that have been vexing the individual classes of applicants singled urged. it since 1964: payoff for music out for separate treatment in our previous Chairman Wiley conceded that the presented on air and product plugs fee schedules" And, in what he indicated headline on release had been in error in was an even more difficult task, the fees referring to "financial" assistance. The An administrative law judge will open a must return not only the cost of the ser- assistance being provided is limited largely public inquiry this week in the FCC's vice performed but also the value to the to eliminating or reducing costs in- effort to learn more about problems its in- recipient. "We have not been able, in any dividuals and groups might incur in partic- vestigators believe have gotten worse over fee proceeding to this point, to quantify ipating in adjudicatory proceedings. Repre- the years -payola and plugola. the value our action confers upon the sentative Burke, Senator Kennedy and The witnesses to be examined at the payor," he said. others have urged the commission to public proceeding in Washington that Ad- The commission, which stopped collect- adopt plans providing for reimbursement ministrative Law Judge Joseph Stirmer ing fees on Jan. 1, plans to issue an inquiry of attorney and witness fees in rulemaking has scheduled to begin on Wednesday are in the next few weeks to determine the as well as adjudicatory proceedings. expected to be disk jockeys and manage- amounts to be refunded and the method Chairman Wiley said a new release ment personnel of Sonderling Broadcast- by which refunds should be attempted. would be issued correcting the original. ing's woL(AM) Washington (BROADCAST- And the commission regards the refund But he was firm in stating -as the com- ING, Jan. 3). operation with considerable trepidation. "I mission has in the past -that the commis- However, Charles W. Kelley, chief of the would note" the chairman said last week, sion cannot adopt the kind of program commission's hearing division, said the "that the magnitude of a potential refund Representative Burke suggested without proceeding is not geared to developing evi- is staggering. We have collected approxi- the necessary funds and congressional dence that would lead to the conviction of

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WIRE, WRITE OR PHONE RRRETROMEDM PRODUCERS CORPORRTROR C485 LEXINGTON AVENUE, NEW YORK, N.Y. 10017 (212) 682 -9100 CABLE METPROEAST individuals on payola charges or to a sta- total $42,000. riers, and in addition has set aside $30,000 tion's loss of license. While Subcommittee Chairman Lionel for special staff and consultant work in in- Of course, such evidence would not be Van Deerlin (D- Calif.) plans to devote ternational communications, $40,000 in ignored, he said even though the purpose most of the subcommittee's and staff's legislative research (by legal interns to be of the proceeding is to define the scope time to the rewrite project, avoiding all but selected from law schools). The two new and nature of the problem. emergency and necessary authorization members of the subcommittee staff are "We're trying to find out what the prob- legislation, he said the panel will carry Charles Jackson, engineering assistant, lem is, whether the commission must be out its regulatory oversight respon- and Carolyn Sachs, staff (research) assis- concerned, and if so, whether it has the sibilities. Among activities planned or tant. Mr. Jackson was engineering assis- tools for dealing with the problem." in the works this year are: tant to former FCC Commissioner Glen Reports received by the commission A hearing on TV violence March 2. Robinson, and is currently special assis- over the years indicate that the prob- Witnesses will include FCC Chairman tant to the chief of the FCC Common Car- lems of payola and plugola- paying so- Richard Wiley; the National Association rier Bureau. Miss Sachs, holder of an meone to play a record or plug a prod- of Broadcasters, represented by Chairman MA from the Annenberg School of Com- uct -have grown increasingly serious, Wilson Wearn of Multimedia Inc., Green- munications, is currently a consultant that it is pervasive throughout the ville, S.C., and Robert Rich of KBJR -TV to the New York State Commission. broadcasting industry. But at the same Duluth, Minn., chairman of the NAB TV The Communications Subcommittee time, the techniques that are used have code review board; John Schneider, vice staff now numbers 10 and includes a chief changed. president of the CBS/Broadcast Group; counsel; Mr. Shooshan; two economists, "Payola and plugola have become much Robert Howard, president of NBC -TV, Andrew Margeson and Alan Pearce; two sophisticated," Mr. Kelley said. "It's not and Herminio Traviesas, NBC vice presi- staff assistants, Karen Possner and simply a matter of someone handing a disk dent for program standards; Frederick Miss Sachs; an engineering assistant, jockey a $100 bill and a record he is ex- Pierce, president of ABC -TV, and Alfred Mr. Jackson; an administrative assistant pected to play." As a result, there may be a Schneider, ABC vice president for broad- and three legislative assistants. question as to whether the statutes and cast standards; Henry Geller, former FCC Also taking direct roles in the staff rules now on the books are adequate to general counsel, now with the Aspen In- on the Communications Act rewrite are deal with the problem the commission first stitute Program on Communications and Ronald Coleman and George (Toby) addressed in 1964. (The proceeding open- Society; Peggy Charren of Action for Harder, both counsel on the minority ing Wednesday is a continuation of that in- Children's Television; George Gerbner, staff of the Commerce Committee, and quiry.) dean of the University of Pennsylvania's Brian Moir, counsel to the full commit- Furthermore, Mr. Kelley said, the com- Annenberg School of Communications, tee. mission would be able to inform licensees and author of annual studies of TV of whatever new kinds of payola or plugola violence and a representative of the are being practiced, so that they might Hollywood creative community. guard against them at their stations. FCC oversight hearing, yet Senate report The Washington phase of the inquiry is unscheduled. The subcommittee intends expected to last several days. After that, to examine the FCC budget "in depth and offers Carter the site will probably be shifted to another for the first time make specific recommen- area. Los Angeles, where records are pro- dations to the Appropriations Commit- food for thought duced as well as played, is a possibility. tee " Mr. Kelley indicated the commission Public broadcasting oversight hear- on regulation has no definite long -range plans for the in- ings, not scheduled yet. quiry. He said it would go on "in spurts," Review of "any reorganization of Among its proposals: legislation and will continue "until we exhaust our telecommunications functions," includ- requiring that commissioners funds or the testimony." ing the Office of Telecommunications have experience in their field Policy, in the executive branch and sub- mission of recommendations to the House For a new administration in Washington Government Operations Committee. that has yet to fill vacancies on federal Gearing up for As part of the Communications Act regulatory agencies, a two - volume study rewrite project, which has been in progress on federal regulation has arrived just in Communications since last October, the subcommittee has time. The study, by the Senate.Committee scheduled hearings on international com- on Government Operations, is filled with Act rewrite munications, March 14, 15, 22 and 23. recommendations gleaned from an 18- They will focus on international satellite month investigation of regulatory agen- House subcommittee is given and common carrier issues. Among wit- cies. doubled budget and adds two nesses invited are the FCC, OTP, the State One such recommendation calls for staff members; most of its time Department, RCA and Western Union In- legislation aimed at establishing some will be spent on project although ternational. standards for the selection of members of oversight work will continue Of the $200,000 alloted by the subcom- the agencies, including the FCC. "Appoin- mittee for special staff and consultants, tees without relevant experience of any Having won approval from .the House $100,000 will go for a spectrum manage- kind are a problem for some agencies and, Commerce Committee of a budget nearly ment study. This is the same study prom- at present, there is no clear statutory twice last year's -$498,000 compared to ised by the subcommittee in the staff re- basis on which such nominees could be $266,800 -the Hotise Communications port on cable television issued February rejected by the Senate;' the study says. Subcommittee begins an ambitious pro- 1976, in which the staff was highly critical Accordingly, the study suggests that the gram of activity for 1977. of the FCC's management of the portion statutes creating the agencies be amended The subcommittee's planned rewrite of of the UHF commercial spectrum. Sub- to require the board or commission in- the Communications Act is the reason for committee counsel Harry M. (Chip) volved to be composed of members "who the budget increase. The panel will add Shooshan said the focus for spectrum by reason of training, education or experi- two permanent staff members, an study has broadened considerably from ence are qualified to carry out" the func- engineer and a legislative assistant, for the that envisioned last year, however, to en- tions of the agency. project, bringing total salaries for the com- compass the entire commercial portion of The study would also require that the plernent.of 10 to $256,000. In addition, it the spectrum. The project will be con- commissions and boards be composed of has budgeted $200;000 for consultants tracted to a firm yet to be chosen. persons with a variety of backgrounds, oc- and research studies. Miscellaneous ex- The subcommittee plans to contract out cupations and experience. penses (travel, witness fees and others) another study in domestic common car- There is another recommendation

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We've got the movies.We've got the stars. United Artists ALenarnxica Cmyeny regarding the FCC. The authors of the re- Senate committee will publish. The next series. Public Broadcasting Service Presi- port say the commission "does not appear four -on regulatory delay, public participa- dent Larry Grossman has expressed dis- to have been the subject of a major inter- tion in the regulatory process, regulatory pleasure with the CPB budget breakdown, nal evaluation for a number of years." Ac- organization and an improved framework claiming that national programing is not cordingly, the report suggests that the FCC for federal regulation -are expected in the afforded a large enough share of the total "in particular, but other agencies as well, next two months. (BROADCASTING, Jan. 31). should be the subject of systematic and in- Regarding funds for the satellite project, tensive review and evaluation of person- Mr. Loomis said that the lower ceiling nel and structure in the first year of the would make it impossible "to lease the Carter administration." fourth satellite transponder for television. Like other studies before it, the Senate And the full use of satellite for public radio committee's study concludes that the Capitol Hill tells would have to be deferred" Among the caliber of commissioners appointed special uses for the fourth transponder are over the years has not been high. And it CPB to shape up regional and special interest interconnec- blames both the White House and the tions. Senate, which confirms the appoint- minority records Mr. Loomis noted that CPB will borrow ments, for failing to demonstrate "a sus- $34 million to help pay for the satellite in- tained high commitment to high quality or money may be terconnection and claimed that the "only regulatory appointments." credit the corporation has is advanced year A survey of administrative law difficult to get funding -proof positive" of the need for judges, academic experts and lawyers President Loomis requests advanced funding. who practice before the agencies in- $1 60-million ceiling for 1980 and Senator Edward Brooke (R- Mass.), the cluded in the report indicates the re- tells subcommittee that work is only member of the Senate subcommittee spondents believe that less than two being done to recruit minorities attending, however, explained that CPB thirds of the commissioners now serv- must show that it is improving its minority ing understand the laws they adminis- Corporation for Public Broadcasting Presi- and female employment record before he ter. (The figure for FCC members was dent Henry Loomis, with budget in hand, could feel comfortable approving a new 60.84%.) went to Capitol Hill last week to ask for a appropriation. He called upon Mr. Loomis On an over -all basis -in terms of such $160 million ceiling on federal funds for to supply hard data to show gains. Mr. matters as commitment, judgment, fiscal 1980. Members of the House and Brooke also said "we're going to have to technical knowledge and impartiality - Senate labor, health, education and better define your responsibility" to police members of the Securities and Ex- welfare subcommittees, however, were in- employment at individual stations. En-

change Commission. were given the terested in other things at CPB: the net- forcement powers among CPB and federal highest marks, members of the Federal work's minority and female employment agencies have been a subject of controver- Maritime and Federal Trade Commis- records. sy and were debated last year before the sions, the lowest. CPB's goal is to convince the parent ap- House Communications Subcommittee The FCC members ranked low in tech- propriations committees to accept the (BROADCASTING, Aug. 16, 1976). The nical knowledge but high in integrity $160 million ceiling authorized by Con- senator said he hoped employment prob- and the lawyers questioned believe that gress for 1980, rather than the $115 mil- lems could be solved without "tacking an 55.5% of the current commissioners are lion limit proposed by former President amendment on the appropriations bill." "effective," but they would recommend Ford. CPB already has its ceilings for 1977 In response to a question from Repre- the reappointment of only 51.2% of ($103 million), 1978 ($107.15 million) sentative Louis Stokes (D- Ohio), Mr. them. By contrast, the lawyers regard and 1979 ($120.2 million)- eaming$1 for Loomis said that CPB itself was in full 75% of the SEC members as "effective:' every $2.50 public broadcasters can raise compliance with the law when employ- and would recommend the reappoint- two years in advance. ment was broken into the three categories ment of 70.6% of them. As for the FTC, Mn Loomis, in his prepared testimony, generally used by the Department of the effectiveness and reappointment said that the Ford proposal "negates Labor. However, when broken into five figures were, respectively, 40.80% and almost completely the intent of the autho- categories, he said the highest is below 35.60 %. rizing legislation to provide an incentive to the labor force level. Of 19 CPB employes On a number of points, the recommen- public broadcasting...." In order to earn considered in top management, Mr. dations seem to parallel views expressed $115 million in 1980, he explained, public Loomis explained, three are female and by President Carter. For instance, the broadcasters would only have to increase none is a minority. He added that CPB is study urges stiff new conflict -of- interest their nonfederal funding by 6% over "conscious of the zero figure" and mak- laws to slow what President Carter has 1975's $270 million. ing efforts to recruit minorities when top - called the "revolving door" through "Assuming a conservative inflation fac- level positions are available. which individuals pass from regulated in- tor," the testimony continued, "the $115 Senator Brooke found it disturbing that dustry to regulatory agency and back to million ceiling results in a real cut of ap- of the top -eight officers, including two regulated industry. The study says former proximately 10%" from 1979 federal females, none is a minority group Mem- regulators should be barred for a year from funds, although on paper the reduction is ber. At both meetings, Mr. Loomis any contact, for private gain, with their only $5.2 million. emphasized that of CPB's 15- member former agency. Mr. Loomis claimed that such a 10% cut board, three are minorities. Another recommendation would require "would retard" public broadcasting's Another subject to come up at the com- the adoption of new agency regulations to growth in a "watershed year" when the mittee meetings was the dispute between restrict the activities of a law firm which proposed satellite interconnection plan CPB and PBS. Mr. Brooke asked if the or- includes among its members a former should be coming into its own. He offered ganizations are duplicating each other's agency official or. commissioner. a comparative breakdown of funds at both efforts. Mr. Loomis responded that CPB As for regulatory appointments, the the $160 million and $115 million levels, has found "no area where there is gross" study suggests they be centralized under among them: direct grants to stations or "wasteful duplication." the supervision of a single staff member ($93.5 million versus $67.5 million), and Representative Edward R. Royball (D- within the White House personnel office. national television and radio production Calif.) also questioned whether the law That office would be expected to develop and related promotion ($32 million versus that stations cannot receive more than 50% and maintain a systematic process for $19.5 million). of their income from federal sources might recruiting and evaluating prospective ap- Furthermore, he said, the lower ceiling be discriminatory. He said the stations pointments which would permit public in- would mean a reduction in television pro- with minority audiences would have a volvement. gram development and piloting as well as harder time raising money. And, he con- The two volumes are the first of six the in CPB first and second year support of tinued, it becomes a "vicious cycle" since

Broadcasting Feb 14 1977 58 Why Sony's Umatic video cassette to improve corporate communcations`. concept won an Emmy. In schools and colleges, the U -mätic Since its introduction in 1971, the is giving students access to a greater

U-matic concept has become the . range of learning materials, whenever standard for many fields -- business, and wherever they need them. industry, education, government, In hospitals and medical medicine and broadcasting. schools, the U -matic is helping to The U -matic is now used by teach students and inform doctors each of the major networks and of the latest techniques. hundreds of local TV stations. To find out what the U -matic It helps get news on the air faster. an do for you, contact your

. and less expensively. uthorized Sony Video Products And now, this year, for the development of the eater. He'll be happy to show you. U-matic, the television industry has awarded Sony our Or contact Don Marro at Sony Corporation of second Emmy. (We won our first in 1973 for the devel- America, Video Products, 9 West 57th Street, New opment of Trinitrón.) York, NY. 10019. So perhaps it's now time to put an Emmy -winner to He'll he happy to put you in touch with someone Work for you. who can show you. One way or another, see What the U-matie can do for you. Sony's U -matie 'It's one Emmy In business and industry, the'U -matic is being winner whose show won't be used to train personnel, to merchandise products and cancelled. SON1

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FROM ENTERTAINMENT AN t COMPANY v high -band UHF stations. The study is to have interests in WBLM(FM) Lewiston, Me. determine what interference land -mobile Color and cable counts. Arbitron's WDNH operates on 97.5 mhz with 50 kw would actually cause ($40,000). survey for fall 1976 reports the number and antenna 290 feet above average ter- A series of studies to support the of U.S. TV households having color sets rain. Broker: Chapman Associates. was 54.3 million, up three million task force working on the UHF master from KBUL(AM) Wichita, Kan.: Sold by Mr. plan. The studies will focus on the com- last year. It also shows U.S. CATV house- D's Radio Inc. to Agape Communications holds number 10.5 million, an increase petitive impact of television delivery by for $395,000. Seller is owned by American of one million households from the pre- such means as satellites, cable systems Media Inc., which also owns KEYN -FM vious year. and multipoint distribution systems; on Wichita; KoFM(FM) Oklahoma City and sharing of UHF spectrum space by various KCSJ(AM)- KDJQ(FM) Pueblo, Colo. Prin- services; on the performance of television cipals are Robert D. Freeman, Lowell D. WIXN -AM -FM Dixon, Ill.: Sold by Farm receivers and antennas in areas that are Deniston and Frank L. Carney (one -third Belt Radio to Gazette Printing Co. for mountainous or of low population den- each). Buyer is bwned equally by the $425,000. Seller is owned by Harry Rev. sity. The project will also involve the Robert W. Randall, Edward R. Toles, Don Campbell, president, Russell G. Salter, use of consultants to do engineering and W. Clifford, Norbert J. Atherton and Joseph E. Moen and Robert Moran. Mr. economic studies ($75,000). Walter O. Byfield, who have various busi- Salter also owns WFVR(AM) -WKKD(FM) A continuation of a personal radio ness and investment interests and are Aurora, Ill.; WBEL(AM) Beloit, Wis., study (principally citizen band) being and purchasing station to establish religious WRwc(FM) Rockton, Ill. Buyer is publisher pursued by a unit in the office of plans and programing outlet in Wichita. Mr. Randall of Janesville (Wis.) Gazette. Principal is policy. The study is aimed at user needs also produces program KFH(AM) Marshall Johnson, president, who also on and requirements (100,000). Wichita. KBUL is 250 w daytimer operating owns WCLO(AM)- WJVL(FM) icily- A continuation of a study on the eco- Janesville; on 900 khz. nomic impact of competition on common AM-FM Huron, S.D., and WBKV -AM -FM KDGO(AM) Durango, Sold by carriers ($40,000 to $60,000). West Bend, Wis. WIXN is 1 kw daytimer on Colo.: 1460 khz. WIXN -FM is on 101.7 mhz with 3 Basin Broadcasting Co. (Jerry and Marcie kw and antenna 175 feet above average Fitch [98%1 and Kenneth Balcomb [2 %1) terrain. Broker: Richard A. Shaheen. to Broadcast Management Inc. for Changing Hands WDHN(FM) Dover, N.H.: Sold by $335,000. Sellers have no other broadcast Eastminster Broadcasting to interests. Buyer is owned by Ronald E. Announced Co. Great Bay Broadcasting Corp. for $410,000. Seller is Ford and M. Douglas Jennings. Mr. Ford has farm and Mr. has The following station sales were an- owned by Samuel P. Bronstein and Harold holdings, Jennings real nounced last week, subject to FCC ap- Miller, who also own WOTW -AM -FM estate and banking interests. Neither is proval. Nashua, N.H., and sold WCNL -AM -FM has other broadcast interests. KDGO on WWSH(FM) Philadelphia: Sold by Newport, N.H., to Eastern Broadcasting 1240 khz with 1 kw day and 250 w night. United Artists Broadcasting Inc. to Cox Sound Corp. last year for $120,000. Buyer WGCD(AM) Chester, S.C.: Sold by Dis- Broadcasting for about $4.2 million (see is owned equally by J.J. Jeffrey, Robert patch Broadcasting Co. to Southern Pied- story page 67). Puller and Edward Bock, all of whom mont Broadcasting Co. for $250,000. Seller is owned by Joe S. Sink Sr. and estate of Fred O. Sink, also with ownership interest in WPYB(AM) Benson, N.C. Buyers are Robert R. Hilker, William R. Rollins pi*I0 AMERICA'S OUTSTANDING MEDIA BROKERS A COAST TO COAST NETWORK and others. Messrs. Hilker and Rollins own Suburban Radio Group, licensee of WCGC(AM) Belmont, WEGO(AM)- WPEG(FM) Concord, WSVM(AM) Valdese, WZKY(AM) Albemarle, all North Carolina; wiiJ(AM) Christiansburg, wVvv(FM) Blacksburg and WHHV(AM) Hillsville, all Virginia. WZKY has been sold, subject to FCC approval, to Rich Pauley Communications Inc. for The 1976 Tax Reform Act, with its estate, gift and inheri- $230,000 (BROADCASTING, Feb. 7). WGCD operates on 1490 khz with 1 kw day and tance tax changes, has made it even more important for 250 w night. Broker: Chapman Associates. owners of broadcast properties to know the value of their KEYC -FM Mankato, Minn.: Sold by Lee company. For an accurate and up -to -date appraisal contact Enterprises Inc. to Faribault County your local Blackburn office. Broadcasting Co. for $200,000. Seller owns chain of newspapers and KEYC -TV Mankato; KGLD -AM -FM Mason City, Iowa; WTAD(AM)- WQCY(FM) Quincy, Ill.; KHQA- TV Hannibal, Mo.; wsAz(Tv) Huntington, W.Va., and just received FCC approval of its $11,799,000 purchase of KGMB -TV Honolulu from Heftel Broadcasting (BROADCASTING, Feb. 7). Lee also holds BLACKBURNI&COMPANY,INCe 49.75% of Journal Star Printing Co., Lin- RADIO N CAN NEWSPAPER BROKERS / NEGOTIATIONS FINANCING APPRAISALS coln, Neb., which, in turn, owns 48.86% of KFAB -AM -FM Omaha. Buyer, which also

WASHINGTON. O.C. CHICAGO 60601 ATLANTA 30309 BEVERLY HILLS 90212 owns KBEW -AM -FM Blue Earth, Minn., is 20006 333 N. Michigan Ave 400 Colony Square 9465 Wilshire Blvd. owned by Paul and Juliet Hedberg (75%) 1725 K Street, N.W. 1312) 346.6460 1404) 892.4655 (213) 274.8151 and Mr. Hedberg's father, Clifford L. 1202) 3319270 James W. Blackburn. Sr. Wendell W. Doss Robert A. Marshall Roy Rowan (25 %). KEYC -FM is on 99.1 mhz with 100 Jack V. Harvey Hub Jackson Clifford B. Marshall Cohn M. Selph kw and antenna 860 feet above average Joseph M. Sitrick terrain. James W Blackburn Jr. Richard Blackburn WCKL(AM) Catskill, N.Y.: Sold by _ J Caranje Broadcasting Co. to Catskill Corn-

Broadcasting Feb 14 1977 86 munications Inc. for $200,000. Seller is by the FCC include: KCTOYAM) Columbia, complement of stations allowed by the Carmine A. Pizza, president and general La.; KDEX -AM -FM Dexter, Mo.; WKRZ(AM)- FCC.... With the addition of wwSH and manager of WCKL, who will remain with WDJR(FM) Oil City, Pa., and WKCF(FM) wLIF, Cox will have the seven FM opera- station as executive vice president and Shell Lake, Wis. (see page 108). tions we are allowed." chief operating officer. Buyers are Nick Mr. Kirtland said Cox is "enthusiastic Vanoff, Frank Peppiatt, about FM" and especially pleased with and Alan Courtney, all associated with Cox plans to buy WWSH. It is, Mr. Kirtland said, "The num- Yongestreet Program Services Inc., Los ber one FM in Philadelphia, and the num- Angeles -based television program pro- Philadelphia FM ber three station over-all [ in the market]." ducer and distributor. WCKL is 1 kw Mr. Kirtland added that since Cox could daytimer on 560 khz. for record amount no longer acquire FM's, it would "con- KMBS(FM) Harlingen, Tex.: 99.6% of tinue to search out good opportunities in Magic Valley Broadcasting Inc., licensee, President Kirtland says purchase AM's." sold by Charles H. McBride and 20 other meets company's goal to acquire United Artists, which is awaiting FCC stockholders to Pedro Diaz Jr. for seven stations allowed by FCC approval of its sale of 64% of wuAB(Tv) $200,000. Ronald Garcia retains owner- Lorain, Ohio, (co -owned with Kaiser ship of .4% of Magic Valley. Mr. Diaz is Cox Broadcasting has bought, subject to Broadcasting) to Gaylord Broadcasting, owner of various real estate and retailing FCC approval, WWSH(FM) Philadelphia still owns WRIK -TV Ponce, P.R. interests and has no other broadcast hold- from United Artists Broadcasting Inc. for Cox owns stations in Atlanta, Dayton, ings. KMBS is on 96.1 mhz with 100 kw about $4.2 million, the highest price Ohio, Pittsburgh, San Francisco -Oakland, and antenna 565 feet above average .ter- ever paid for an FM. Miami and Los Angeles. rain. A month ago Cox bought Sudbrink WWSH operates on 106.1 mhz with 19 kw Iowa: Sold by Broadcasting's WLIF(FM) Baltimore for and antenna 740 feet above average KTGA(FM) Fort Dodge, terrain. Gospel Radio Inc. to Rainbow Broadcast- $3.9 million, subject to FCC approval (BROADCASTING, Jan. 3). Last year Coca - ing Co. for $110,000. Seller is principally Cola Bottling Co. of Los Angeles bought owned by the Rev. N.S. Beminio, who has KJOi(FM) there for the same price. Pre- no other broadcast interests. Buyer is vious FM highs were wzGC(FM) Atlanta owned by James Boardman of Kenosha, Outlet asks U permit ($3.5 million) and KÖST(FM) Los Angeles Wis., who is nuclear engineer without ($2.2 million). The Providence, R.I. -baased other broadcast interests. KTGA operates Outlet Co., The WWSH purchase with Cox's acquisi- retailing and broadcasting organization on 92.1 mhz with 3 kw and antenna 309 feet above average terrain. Broker: tion of wLIF Baltimore fills the Atlanta - with five VHF's, two AM's and one FM, for channel 14 in Doubleday Media. based group owner's complement of has applied UHF FM's. Clifford M. Kirtland Jr., president Oklahoma City. The estimated construc- KOMS(FM) Lebanoh, Ore.: Sold by C.T. of Cox Broadcasting, said when announc- tion and first -year operating costs total Isley to Stereo Broadcasting Corp. for ing the purchase, "Wwsti meets our cri- $4,982,000. The expected revenues are broad- $100,000. Mr. Isley has no other teria of a quality station in a growth mar- $775,000. Bruce G. Sundlun is president cast holdings. Buyer is owned by ket.... We have stated for some time that and chief executive of the publicly held Richard A. Ingraham and also operates Cox's major acquisition goal is to fill our company. KEYE(FM) Fresno, Calif. KoMS operates on 103.7 mhz with 30 kw and antenna 285 feet above average terrain. Broker: Blackburn & Co. Doubleday Media Offers: Other station sales announced by the FCC last week include: WPID(AM) Piedmont, Ala.; KCTB -FM Flagstaff, Ariz.; PRACTICAL & WBIS(AM) Bristol, Conn.; WCDJ(AM) Edenton, N.C.; WEWD(AM) Laurinburg, PROFESSIONAL APPRAISALS N.C.; KBMC(FM) Eugene, Ore., and Our spiraling economy is impacting on all of us. This obvious KFMT(FM) LaGrande, Ore. (see page 107). fact is demanding today's broadcast owner /manager to take both Approved a practical and professional approach to the conduct of busi- The following station sale was approved ness. Decision making now requires a total knowledge of your last week by the FCC: operation that includes cash flow, net worth and P/L analysis. WPLR(FM) New Haven, Conn.: Sold by Doubleday Media can assist you with an appraisal service Metro Connecticut Media Corp. to Gener- al Communicorp Inc. for $1,018,298. geared to today's changing values. A practical knowledge of Robert G. Herpe, president and 25% the broadcast industry provides.experience in placing real values stockholder of Metro Connecticut, is on a wide spectrum of intangibles affecting your property. And, president and majority stockholder a professional ability to harness the known financial facts and (63.5%) of GCI. Remaining 75% of seller is divided equally among Alan Bailey, Ed- apply tax, legal and regulatory consultation for your business. win Schaeffer, Harold Bench and Samuel KKYN Plainview, Texas recently took advantage of this interests. Glazer, none with broadcast service to make some important financial decisions. Whatever Other principals in GCI are John D. Russell and Ernest Kirshner (WPLR your purpose, it is good management to know where you stand employes), Hubert Sommerfield, Morton in today's marketplace. Schwartz and Mr. Herpe's brother, Call Dick Anderson for information. Richard S., sales representative for 214/233 -4334 Chicago bedding firm. Mr. Sommerfield has retailing interests, and Mr. Schwartz is with catering firm. WPLR is on 99.1 mhz slm with 10 kw and antenna 950 feet above Doubleday Media average terrain. Brokers of Radio, TV, CAN and Newspaper Properties Other station sales approved last week 13601 Preston Rd., Suite 417 W, Dallas 75240 Republicans want TV time to reply Networks will meet with party to discuss request for rebuttal on Carter's televised addresses

The three commercial networks are sched- uled to meet separately with the three Re- publican party chiefs in late February and March to discuss the Republicans' request for time to reply to future TV addresses by President Carter. The invitations went outl to the net- Let works these from House Leader big Minority John Rhodes (Ariz.) even before Mr. Carter took office. Mr. Rhodes expressed con- hitters go to cern that his party, now in control of neither the Congress nor the White House, receive fair coverage on national TV. Mr. Rhodes has been joined in the bat for you. effort by Senate Minority. Leader Howard Baker (Tenn.) and Republican BESS MYERSON party Chairman William Brock. HEYWOOD HALE BROUN Those three will meet Feb. 23 with CLEVELAND AMORY representatives of CBS and, at separate DR. THEODORE RUBIN times March 3, with NBC and ABC. A spokesman for Mr. Rhodes said in each ELIOT JANEWAY case the network delegations will include the network president and the Washington This is the team called Fabulous news bureau chief. The Republicans were largely unsuc- Five of the most well -known expert commen- cessful in their attempts to obtain compa- tators in their fields. Exclusive 90 second 52 rable time to reply to the President's first televised "fireside chat" Feb. 2. In reply to week power for your Television Programing. a request from Mr. Brock for reply time, Also Ask About: an exciting NBC provided no special programing but ÌWITSuOLD scheduled him and Representative John Anderson (R -III.) on its regular Today concept...a look at tomorrow TODAY! Fea- show Feb. 3; CBS sent word it had con- turing your news team. cluded a special broadcast was "not DR. LEE SALK World reknowned Clinical called for" under its presidential reply Psychologist, policy, and ABC said it would cover the discusses coping with today's Republican point of view in the normal world...a unique talent. course of its own daily reporting. WEEKEND GARDENER Cash in on today's Despite the early rebuffs, however, a gardening mania. spokesman for Representative Rhodes said the Republicans are "encouraged" by SIDE ROADS An look at unusual people off the networks' responses to their request to the beaten path. talk about future arrangements for reply CONTACT US AT NATPE OR WRITE US FOR time. He said the leaders want an estab- FURTHER INFORMATION. lished procedure whereby the Republican party could obtain network time within 48 GET YOUR OWN LOUISVILLE SLUGGER and hours of a presidential address -not see our super features at NAIPE in the necessarily after every one -and in the Louisville Production Hospitality Suite at same time slot as the President's address Fontainebleau Tower. appeared. In response to network concerns about being in the position of having to choose between several contenders for Republican party spokesman, the Rhodes ...... aide said Messrs. Rhodes, Baker and Brock would set themselves up as a kind of ut Ìñ Ì77Ílwibl¡i joint leadership council to do the picking.

e Rejected petitioners Px ctic3nS take FCC to court

520 W. Chestnut Three FCC decisions have been Louisville, KY 40202 challenged before the U.S. Court of Ap- peals in Washington. Coast Television Broadcasting Corp. is appealing a Jan. 12 FCC denial of a peti-

Broadcasting Feb 14 1977 68 The First Family. First in Canada on Fridays at 7 PM, outranking such traditional front runners as "The Six Million Dollar Man'; "Rhoda'; "Marcus Welby ", "Medical Center ", "Emergency" and "Happy Days".* First in children's audience, outranking all other programs.** A new adventure filled First -run series of 26 half hours, perfect for prime access or weekend programming. Contact Barry Bergsman at Baron Enterprises (213) 278 -0932. `The Swiss Family Robinson' A Fremantle -CTVTrident Co- Production. Distributed by The Fremantle Corporation in association with Baron Enterprises Inc.

Source: "NTI- November 1974 "NTI -Full season. Now cleared in 40% of the U.S. New York Boston St. Louis Baltimore Los Angeles Washington Houston Chicago Pittsburgh Miami Kansas City Philadelphia Dallas Atlanta Portland, Ore. See us at the NATPE: Baron Enterprises: FONTAINEBLEAU TOWERS, SUITE 464 -67 tion for reconsideration of the KBSC -TV tion for hearings the House Communica- professional organizations are known to Corona, Calif., assignment of license from tions Stibcomtnittee is expected to hold in broadcasters, NAB claimed, the same isn't Kaiser Broadcasting Corp. to Oak Broad- March on a range of public broadcasting always true for "citizen groups" or "coali- casting System and Oak's application for issues, including the kind of CPB funding tions." subscription television authorization. authorization Congress should adopt to "Too often, broadcasters, immediately The Committee for Open Media has re- replace the five -year authorization expir- prior to the filing of an application for quested review of the license renewal of ing in 1980. Mr. Lloyd's job will involve an renewal or assignment of license, are con- KJAZ-TV Alameda, Calif., and the National analysis of the various sources of govern- fronted for the,first time by persons claim- Association for Better Broadcasting is ap- ment funding -from the Corporation for ing to represent" a community group, pealing the renewal of KCOP -TV Los Public Broadcasting, the Department of NAB said, adding that broadcaster re- Angeles. Health, Education and Welfare and the quests for information about such organi- In the KBSC -TV case, Coast Television National Endowment for the Arts and zations are often refused. contends that the FCC erred in granting Humanities, among others -that public NAB suggested that petitioners include Oak subscription authorization because broadcasting 'receives. "OTP," he said last in their filings affidavits verifying their the station serves Los Angeles as well as week, "has over-all responsibility for look- connection with organizations and provide Corona. Coast argues that, since Oak al- ing at that funding, and making recom- information Such as the group's address, ready holds subscription authorization for mendations to the Office of Management officers, date of formation, goals, funding, Los Angeles and the FCC forbids more and Budget regarding the appropriate level membership and "whether (and if so, than one subscription operation in any and structure." how) the group authorized the filing of a community, the Corona authorization is in One question to be determined is petition to deny." violation of FCC rules. whether OTP will involve itself in the con- Coast declares that the FCC "violated tinuing controversy between CPB and the its own published standards" when it Public Broadcasting System regarding pro- granted the assignment and the subscrip- graming decisions. "We want to keep in tion authority. mind that this administration does not Environmental study The two other appeals involve petitions want to set a precedent for involvement that were denied by the FCC when the sta- that could be used for bad purposes." He made of TV messages tions' licenses were renewed. COM calls noted that CPB was intended to Serve as a the denial of its petition (released Jan. 6) buffer between the program distribution Report recommends that EPA monitor "capricious" and "unreasonable." system and the government. programs, commercials to find what NABB, likewise, had contested the KCOP- In that regard, Mr. Lloyd sees his job ecological impact they contain TV renewal and calls the FCC denial of its with OTP as ironic, in view of what he petition (released Jan. 7) "an abuse of regards as OTP's role in the demise of An environmental task force has drawn up agency discretion." NPACT. He contends that the attacks of an "unfinished agenda" of work in en- former OTP Director Clay T. Whitehead vironmental matters that includes a call for on public broadcasting's public affairs an effort to monitor and analyze "the ex- Frank Lloyd joins programs proved fatal to NPACT. plicit and implicit environmental Mr. Lloyd, who had joined NPACT in message" contained in the commercials OTP as consultant 1971, left it two years later, at a time when and programs seen on American televi- it was being merged with noncommercial sion. "Television's impact on national Citizens Communications WETA(TV) Washington. In time, the thought and behavior," the task force says, Center director and former NPACT logo was dropped, and later, "is unquestionably pervasive." NPACT lawyer will advise on funding. The task force consists of the chief ex- public broadcasting funding The consultancy for which Mr. Lloyd ecutives of the country's 12 largest direct - has been hired is to run six months. membership environmental organiza- Frank Lloyd, director of the Citizens Com- However, although no commitments have tions, each of them serving as individuals. munications Center, the principal public been made, he expects the job to lead to a Their report - "The Unfinished Agenda: interest law firm specializing in com- permanent appointment. The Citizens Guide to Environmental munications matters, it joining the Carter As for a successor to him at Citizens, Issues " -is a 183 -page book that was administration next week as a consultant Mr. Lloyd said the organization's execu- discussed at a symposium on Feb. 2 in to the Office of Telecommunications tive committee is scheduled to meet on Washington. Some 250 civic and gov- Policy. His initial assignment will be to Feb. 25 to act on the appointment of an ernmental leaders were in attendance. help develop administration policy on "acting director or acting co- directors." The report is called by its promoters the public broadcasting funding matters. first comprehensive statement of consen- Mr. Lloyd was picked for the job by sus "on the most critical environmental William Thaler, acting director of OTP, in issues that this nation must face during the consultation with Richard Neustadt, a next decade ?' deputy assistant to the President who has Petitioners should Among the environmentalists' concern been working as liaison between the White prove selves -NAB is television and what the report indicates House and OTP. Mr. Neustadt said that Mr. is its negative impact on the environmen- Lloyd had been checked out with a num- Rulemaking suggestion to FCC talists' cause. The report says that, in en- ber of individuals who considered him cites problem in assessing status couraging the use of "throw -away con- qualified to provide the expertise on of those claiming community ties tainers," "a bright, shiny new automobile public broadcasting needed by the new that gets only 12 miles per gallon," and ,administration. Persons wishing to file petitions to deny "some hairspray in a throw -away with Mr. Lloyd, a former general counsel for should be required to prove their affiliation fluorocarbon propellants," television en- the now defunct National Public Affairs with local community groups. The Na- courages pollution of the environment. Center for Television, had filed a number tional Association of Broadcasters took However, the recommendations regard- of position papers. on public broadcasting that stance in a rulemaking proposal ask- ing television are limited. The report says with members of the Carter campaign or- ing the FCC to specify standards "to ac- the Environmental Protection Agency, ganization before the election and with the company each party's request to have with the support of the National Science transition team after it. He also 'took a standing to file...." Foundation, should "monitor and analyze week off from his Citizens job during the NAB said present commission practices the explicit and implicit environmental campaign to work in the Carter campaign allow petitioners to claim community message contained in both the programing in his home state of Pennsylvania. group leadership without substantiation. and commercials on television." It adds Mr. Lloyd will help prepare OTP's posi- While many church, educational, civic or that the resulting report should document

Broadceetinp Feb 14 1977 70 Be a winner at the NATPE! Winareal, live horse, our own it lack Beauty (or a cash equivalent.) Station delegates, bring in the ballot from your registration kit to: Tower Suite 972 -3, for a drawing during the convention. "Black Beauty II" Another Winner! In his first series, he won the hearts of the critics: "Beautifully produced" New York Times. ."Call it exceptional" New York Post, "Spectacular series" Louisville Times, "A triumph" Buffalo Courier Express, ."Sure to captivate hearts" Erie Times, "A winner for family viewing" New York Daily News. He won a greater share of women viewers (18 -49), than do such strong competitors now as "Hollywood Squares;' "The $25,000 Pyramid;' "The Price Is Right; and "Candid Camera."* "Black Beauty II" is being offered on a trade basis by Y&R Ventures Inc. and The Fremantle Corporation. 52 adventure filled, family oriented half-hours, perfect for weekend viewing or stripping. The Fremande Corp. 555 Madison Avenue, New York, New York 10022 (212) 421 -4530

"Black Beauty II" is co- produced by The Fremantle Corporation and London Weekend Television. *Source: NSI, November 1972, October 1976. Audience estimates available on request. what is being said about environmental Gene A. Bechtel, in a joint comment, also tions panel, Ernest Hollings (D-S.C.), are issues, resources consumption, pollution claimed that the proposed FCC rules scheduled to speak at National Association and lifestyles, and the implications for would give "the commission greater dis- of Broadcasters convention in Washington those concerns if the audience follows the cretion to withhold meeting information March 27 -30. Mr. Van Deerlin will be at role -models seen on television. than contemplated" in the act. The two at- radio session March 28 and TV session As the report indicates, however, the torneys- members of the communica- March 29. Mr. Hollings will be at TV ses- authors are already persuaded of televi- tions committee of section on administra- sion March 28 and radio session March 29. sion's adverse impact. Another recom- tive law of the American Bar Association Black combination. Curtis White and Ed- mendation calls for a clustering of com- who said they were presenting their per- ward Hayes, mercials on the hour and half -hour "to views former attorneys with sonal -claimed the rules do not Citizens Communications Center, are eliminate the need to design programs for cover agency business that is conducted by going into practice together as Hayes and the convenient promotion of products memoranda. They suggested that a White, in Washington. It is said to be first with the program itself." The report says description of action by memoranda as black communications law firm in Wash- this would be "a minimal step toward well as votes of each commissioner should ington. Mr. White, who left Citizens in reducing the adverse environmental be made public. January, will be replaced by Luis Aragon, message of television while retaining the Another point brought up by the attor- who will graduate in June from commercial system." neys was the absense of rules that would George- town law school. The report says television "is a major guarantee "the existence of ample space, influence on the American value system," sufficient visibility and adequate which "has enormous implications for the acoustics" at open meetings. They noted Debates sponsor hopes environment" and which "is undergoing that the Federal Trade Commission has dramatic changes." The estimate of televi- provided for closed circuit presentations court can keep it sion's impact is based on figures showing should there be a crowd overflow. from digging too deep the amount of people's time the medium The department of applied communica- occupies. It notes, for instance, that by the tions at Howard University asked the com- into its own pocket time the average youth has graduated from mission to detail what it means by "dis- high school, "he or she will have spent ruptive conduct" prohibited at open meet- League of Women Voters tries 18,000 hours watching television, more ings. It questioned whether the commis- to overturn FEC ruling on time than would be spent earning a sion intends to prohibit "unsolicited par- union, corporate contributions bachelor's degree." ticipation" by observers. The NBMC sug- gested that the commission could have a The League of Women Voters, which "feedback" session at the end of its meet- sponsored the televised presidential de- ings so those attending "could respond to bates last fall, has gone to court seeking to Wide open or actions or discussions which the commis- reverse a ruling of the Federal Election just a crack? sion entered into during the meeting, con- Commission that is causing the league to sistent, of course with the commission's go into its financial reserves. Some object to FCC's plans for ex parte rules." The NBMC asked the The FEC ruling banned the use of cor- complying with sunshine law FCC to specify whether cameras, tape porate and labor -union contributions to fi- recorders or note -taking would be nance the debates. The league contends in The FCC's proposals for coming into com- allowed. a suit filed in U.S. District Court in Wash- pliance with the Government in the An exemption in the act allows a meet- ington that the ruling is inconsistent with Sunshine Act, which becomes effective ing to be closed when the subject involves the provisions of the Federal Election March 12, drew minimal comment at the "internal personnel rules and practices." Campaign Act. The league also said the commission, but among those who did file The Howard University department asked ruling is contrary to an informal ruling was the National Black Media Coalition, the commission to spell out what types of from the FEC general counsel that permit- which accused the commission of trying rules and practices and noted that if they ted the use of corporate and labor-union "to concede as little as possible" in imple- involve equal employment opportunity, donations to finance the presidential menting the act. the public's right to know should factor in. forums, a series of town meeting -like ses- The law requires that federal agencies The NBMC also took exception to some sions featuring presidential primary candi- open their meetings to the public, but it of the exemptions. dates that the league presented last spring. allows for exceptions, such as cases in Although hearing cases may be closed, Mrs. Ruth C. Clusen, president of the hearing or when trade secrets or private fi- the NBMC said, a meeting should be open league, said the debates project "was an nancial information is being discussed. It if the commission "is merely discussing a educational rather than a political effort is the way in which the FCC proposes to legal point" or is involved in "a formal and there was simply no reason why the handle the exceptions that NBMC and two rulemaking." It also claimed that meetings Federal Election Campaign Act, designed communications attorneys argued against. should be open on such matters as peti- to prevent the influencing of elections, For open meetings, the law requires tions to dens license renewals or transfers was applied to the debates." public notice a week in advance. Even for before a case is designated for hearing The league also contended that the closed meetings, unless the commission "unless there is a compelling other reason FEC ruling violates the First Amend- votes otherwise, time, place, subject mat- for secrecy." ment guarantee of freedom of speech: ter, personnel in attendance and commis- And Mrs. Clusen said that unless the sioners' votes must be made public. FEC ruling is set aside, the chances of Of particular concern to the NBMC are Media Briefs debates between federal -office candi- provisions that would allow "the FCC to dates being held in the future will be omit any notice of a closed meeting where AMST gathering. Annual membership reduced. "It would be extremely difficult the meeting was originally scheduled to be meeting of Association of Maximum Ser- for organizations like ours to fund ex- open" and also not reveal individual com- vice Telecasters Inc. will be held in Wash- pensive projects of this type by just missioners' votes on whether or not to ington, March 27, at Sheraton -Park hotel. using individual contributions," she close the meeting. Meeting is scheduled for 1 p.m., prior to said. NBMC said that the FCC is proposing to 3:30 p.m. opening session of annual con- Thus far, the league has raised about stretch the exemptions "so as to exclude vention of National Association of Broad- $225,000 in contributions as a result of a basic information that is required to be dis- casters. direct -mail and newspaper advertising closed under the Sunshine Act even when Legislator viewpoints. Chairman of campaign, according to a league official. an exemption is invoked to close a meet- House Communications Subcommittee, However, estimated costs total $320,000, ing " Lionel Van Deerlin (D- Calif.), and soon - including $5,000 to $6,000 in bills still out- Attorneys Christopher B. Fager and to-be chairman of Senate Communica- standing.

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SIMCOM INTERNATIONAL, INC. 1900 Avenue of the Stars, Suite 1000 Los Angeles, California 90067 PHONE: (213) 552 -2284 TWX NO. 910 -490 -2575 competitive impact statement Justice Outsiders get say issued with the proposed judgment. The Broadcast Advertising' institute, in a letter submitted by Victor H. on NBC -Justice Kramer, director of the institute, says the consent agreement statement does not provide the informa- Study finds that tion the public needs to make an informed New law allows filing of comments; comment. naming names one is known to be negative and However, the merits of the proposed others are expected to be also judgment were criticized in a filing by the in TV ads isn't Caucus of Producers, Writers and Direc- The proposed consent judgment designed tors, a Hollywood group. It is reported to always beneficial to end the Justice Department's antitrust have contended that the provisions are Ogilvy & Mather report says that Suit against NBC (BROADCASTING, Nov. likely to aggravate rather than ameliorate 22, 1976) may be running into opposition. the conditions the proposed judgment ad- `comparative' commercials created It has attracted some negative attention dresses. greater negative attitudes toward from parties taking advantage of a new law Additional criticism will probably come advertising, didn't generate permitting them to comment on it before from those seeking the one -month exten- higher awareness of sponsor's the court decides whether to accept it. And sion of deadline for comment, which was brand and caused misidentification it will probably draw more, from two granted by Judge Robert J. Kelleher of the groups that have asked, and have been U.S. District Court in Los Angeles. The only ones likely to benefit from adver- granted, another month in which to ex- One group consists of four motion pic- tising that names competitors are the com- press their views. ture companies, and they would be ex- petitors. All the others -the advertisers, Because of the procedures the Depart- pected to follow the line taken by the in- consumers and the advertising industry - ment of Justice follows in such matters, dividual creative members of the Caucus. stand to gain little and may in fact lose. most of the parties filing comments are The other consists of 20 pay -cable com- Those conclusions emerged from a not known or are the comments available panies, and the pay -cable industry has study conducted'by Ogilvy & Mather and for inspection. The department will not been critical of the provisions permitting reported by Philip Levine, O &M's senior identify the parties until it publishes their NBC to secure exclusivity protection vice president and executive research Ad- comments, on the deadline, now set for against pay cable when obtaining feature director, in an article published in the vertising March 1, and refers them to the court. films. Pay -cable interests feel the provision Research Foundation's Journal One party known to have filed was the is too generous to NBC and that, in any of Advertising Research. Institute for Public Interest Representa- case, the proposed judgment is not the The study examined viewer reactions to tion of Georgetown University Law place for the exclusivity issue to be three sets of eight television commercials Center. It is critical of the consent pro- resolved; they feel it should be removed for relatively low -cost, high -purchase posal, but the object of the criticism is the from the proposed judgment. items usually bought by women. In one set, áÌ1 commercials were comparative, meaning they named the names of com- petitors (except for one .noncomparative commercial included in the group for con- trol purposes). The second set contained both comparative and noncompara- tive commercials, while the third set consisted entirely of noncomparative messages (except for one comparative in- cluded as a control). Interviewing was done in six markets - Charleston, S.C.; Philadelphia; Austin, Tex.; Detroit; Los Angeles, and Portland, Ore. -with each set of commercials shown to separate samples of 150 female heads of household. Among the findings Mr. Levine reported: "The comparative commercials cre- ated greater negative attitudes toward ad- vertising. Respondents seeing more than one commercial for a particular category were asked whether the commercials for MODEL X700 -RP those categories were believeable or con- fusing, and whether they felt that there NET PRICE $635.00 were important differences between brands. For the health and beauty aid and the drug product categories, the compara- tive commercials were significantly more QUIET AIRDAMPED SOLENOID confusing and less believeable than their SUPER -TORQUE MOTOR PHONE noncomparative versions." "The comparative commercials did HEAVY DUTY TAPE DECK TOLL FREE PRECISION ADJUSTABLE not create higher awareness of the sponsor In general, the degree iden- HEAD ASSEMBLY 800 638 -0977 brand. of tification of the sponsor brands did not differ regardless of whether a comparative or noncomparative commercial was shown. In one case where differences were observed, the comparative version re- & i= c; STE ceived significantly lower sponsor iden- BOX 662 ROCKVILLE, MARYLAND 20851 tification." LI "The comparative commercials did

76 generate greater sponsor misidentification, apologies to both Mr. Nader and the Na- the resolution by the Arab -American with named competitors benefiting. For tional Association of Arab -Americans but Association. every product category, women seeing the indicated he has no intention of stepping comparative commercials were signifi- down (BROADCASTING, Feb. 7). cantly more likely to mention one of the The House resolution, seen as another comparatively named brands as a sponsor way to censure Mr. Dixon publicly, is co- Media study unit planned than [were] women exposed to the non - sponsored by 12 other House Democrats: comparative commercials." William M. Brodhead (Mich.), Joshua Formation of a "Media Communications "Despite its possible novelty, the Eilberg (Pa.), John Krebs (Calif.), Institute" has been proposed by Archa only comparative commercial in the non - Andrew Maguire (N.J.), Parren J. Mitchell Knowlton, General Foods media services comparative cell did not increase aware- (Md.), Austin J. Murphy (Pa.), Nick Joe director. Institute would research broad ness." Rahall (W.Va.), Charles B. Rangel (N.Y.), media questions such as how TV effective- The comparative commercials cre- Benjamin Rosenthal (N.Y.), James ness might be affected by increases in ated more skepticism toward commercial Scheuer (N.Y.), Henry A. Waxman commercial time and, he said later, the claims and more miscommunication...." (Calif.), and Theodore S. Weiss (N.Y.). relative effectivenesses of TV and print ad "In most cases, the comparative Mr. Koch had been asked to introduce impressions. He said an initial budget of commercials were no more persuasive than the noncomparative versions..." "However, when only one compara- tive commercial was seen among a group of noncomparative commercials, it was found to be significantly more per- suasive." This suggests "that where com- parative advertising is a `novelty, it can have a positive effect on persuasion rather than, as we had hypothesized, on aware- ness." Mr. Levine concluded that commercials that name names neither make the con- RIGHT sumer better informed nor help her make a better brand choice; do not offer any ad- vantage to the sponsoring advertiser but ON TARGET instead increase awareness of the com- petitively named brands, and "can exacer- Children's programs fro indus- bate the problems of the advertising LARRY HARMON PICTURES CORPORA try by increasing negatives toward those product categories where a number of brands are naming names- decreasing CHOOSE FROM 7 PROVEN SHOW both the believeability and clarity of the advertising ?' The study was billed as "the first study of the effect of naming names in television The AU NEW BOZO Show commercials " -a practice that began to New format blending education, Instruction and of the Federal Trade entertainment ... meets FCC children's program grow at the insistence requirements... 130 LIVE ACTION HALF -HOUR Commission four years ago. FTC had con- COLOR TAPED SHOWS AVAILABLE FOR IMMEDI- tended that naming competing brands in ATE PROGRAMMING. BOZO Live Show Franchise commercials using comparisons would Complete live show package ... everything you BOZO Big Top Circus Show need to produce your own local BOZO BIG TOP SHOW. Still on WGN Chicago for 18 give the consumer more factual informa- A to many years 100% 1 favorite millions for ... kid's consecutive years in an afternoon time slot. tion, help her make rational brand deci- entertainment features big guest stars and circus acts. 130 HALF -HOUR COLOR TAPED SHOWS. sions and lessen confusion. Now al on WPIX in an afternoon LAUREL & HARDY Though the O &M study found time slot. Comedy Show Mr. report carried a differently, Levine's 39 HALF-HOURS ... ANIMATED CARTOONS researcher's conventional caution. "It BOZO Comedy Show IN COLOR. must be remembered," he wrote, "that 39 HALF-HOURS ... ANIMATED CARTOONS these findings may be limited to 30- second IN COLOR. LAUREL & HARDY Cartoon television commercials for packaged BOZO Cartoon Library Library Different effects may be found for 156 FIVE MINUTE ... ANIMATED CARTOONS ON goods. 156 SIX- MINUTE ... ANIMATED CARTOONS ON FILM IN COLOR. other media, such as print." FILM IN COLOR. ALL SHOWS AVAILABLE FOR IMMEDIATE PROGRAMMING. ALL! Added censure for Dixon GIFTS FOR FREE HARDY Representative Edward Koch (D -N.Y.) BOZO and LAUREL last week introduced a resolution in the VISIT WITH L & A83 House to impeach Federal Trade Commis- TOWER AND FONTAINEBLEU GAME sioner Paul Rand Dixon because `of a IN THE THE BOZO DART . . PLAY WINS WITH BOZO high misdemeanor in office." Chances SEE THE SHOWS EVERYBODY for passage are considered nil. TAKE HOME A PRIZE. Commissioner Dixon has faced a wave of criticism since it was reported earlier this month that he had called consumer LARRY HARMON PICTURES CORPORATION advocate Ralph Nader "a dirty Arab" dur- WEST COAST EAST COAST NATIONAL SALES REPRESENTATIVES 649 North Bronson Avenue 60 West 57th Street Regency Enterprises - Los Angeles, Calif. ing a January food industry association Hollywood, California 90004 N.Y.C. 10019 (213)981 -2280 meeting. The commissioner later sent (213)463 -2331 (212)247 -6295 Maurie and Dennis Gresham

Bcadcast rig Fen 14 1977 77 Advertisers are buying more spots in fringe time

TVB: They purchased 5% more TV, an analysis of one week in February of tisers are getting an unadvertised bonus in network TV minutes in 1976 over both years showed an 8% gain in total viewing done in hotels, dormitories, 1975 while morning hours were minutes in the 1976 period, but with the hospitals, bars, clubs, offices, barracks and up 19% and late evening up 9% greatest increases in the period from 11:30 other locations where viewing is not p.m. (NYT) to sign -off (18 %), in the measured. TVB estimated that 5.7 million In television's 1976 boom economy, ad- 11 -11:30 p.m. half-hour (13 %) and be- sets are in such locations, or about 4.4% of vertisers stepped up their use of early - tween 6 and 9 a.m. (also 13 %). an estimated 128.7 million sets in the U.S. morning and late- evening hours in partic- "Because ad agencies are performing a "While other media have gone out Of ular. valuable service," TVB President Roger their way to measure 'pass -along The Television Bureau of Advertising Rice said in releasing the studies, "adver- copies;" Mr. Rice said, "television has tisers are total inven- passed over what TVB tracked the day -part growth in analyses utilizing television's estimates to be tory a it. 4% to 6% its We issued last week, based on monitoring by rather than portion of This of existing audience. change in urge Broadcast Advertisers Reports. concept allows advertisers to strongly that agencies and adver- concentrate on their target demographics, tisers start talking about this 4%-6% The studies showed that advertisers regardless of day -parts. And at a time bonus audience and give to television, bought 5% more network TV minutes in when tight media dollars must be the number one effective medium, a true 1976 than id 1975 -but placed 19% more stretched for maximum gains, this flex- and honest cost -per- thousand." minutes in the Monday- Friday sign -on to ibility has resulted in greater cost effi- TVB's day -part analyses, based on 10 a.m. period, and 9% more in the 11 ciencies." Broadcast Advertisers Reports (BAR), is p.m. to sign -off hours. In spot and local In addition, Mr. Rice said, TV adver- outlined in the accompanying tables.

Non -network commercial minutes for one week Network commercial minutes for one week

1 week 1 week 7 1975 1976 'L change Feb. 1975 Feb. 1976 change Monday- Friday sign - Monday- Sunday 6 -9 a.m. 7,584 8,584 +13 on -9:59 a.m. 6,301 7,469 +19 Monday- Sunday 9 a.m.-5 Monday-Friday 10 a.m.- a.m. 55,814 58,905 + 6 5:59 p.m. 51,038 52,699 + 3 Monday- Sunday 5 -7:30 Saturday- Sunday sign - p.m. 35,009 37,388 + 7 on -5:59 p.m. 14,869 15,408 + 4 Monday- Sunday 7:30 -11 Monday-Sunday 6 p.m- p.m. 24,074 25,070 + 4 7:29 p.m. 6,096 6,448 + 6 Monday- Sunday 11 -11:30 Monday- Sunday 7:30 p.m. (EST) 9,453 10,697 +13 P.m.-10:59 p.m. 20,905 21,936 + 5 Monday- Sunday 11:30 Monday- Sunday 11 p.m.- p.m. sign -off 20,677 24,337 +18 sign -off 9,926 10,818 + 9 Total 152,611 164,981 + 8 Total 109,135 114,778 + 5 about $500,000 probably would be needed Coast and another on the western coast of spots with Spiderman or other "hero and that General Foods and Ogilvy & Florida," Mr. Keljikan said. RN is owned figure" between 6 a.m. and 9:05 p.m. Ac- Mather were pledging $10,000 each. The 50% by Mr. Keljikan and 50% by the tion for Children's Television, which institute, he said, would be composed of publishing firm of Harcourt Brace brought original complaint, however, per- advertisers, agencies and academia, with Jovanovich, New York. sists that FTC's case -by-case approach is the media free to propose projects (and inadequate. contribute funds) but not to be members. Buckley Joins SRA. Buckley Radio Sales, Advertising Briefs Inc., New York has been elected member of Station Representatives Association In the market Trojans. Katz Radio's Detroit office has Inc., New York. Buckley becomes 10th moved to nearby Troy, Mich. Address is radio rep for SRA. suite 203, 1650 West Big Beaver Road, The Resort Network Inc., New York, 48084. Phone is (313) 649 -4333. formed 18 months ago to own and to have affiliated radio stations in vacation areas AID goes zip. Arbitron reports its AID First positions sold catering to upscale audiences, aims to ac- (Arbitron on Demand) service now can in Nixon -Frost show quire the full complement of seven FM produce TV audience estimates for corn- outlets by the end of this year. bination zip codes in U.S. AID's computer Three advertisers have signed to partici- John Keljikan, president of RN, said system subscribers can now choose from pate in the 90- minute programs in which last week the company owns wwRJ(FM) among 21 different demographic charac- former President Richard M. Nixon will be Southampton, N.Y., and WWRN(FM) West teristics in each zip code, including work- interviewed by David Frost, according to Palm Beach, Fla., and has bought ing women, automobile ownership, value Syndicast Services Inc., New York, which wcOD(FM) Hyannis, Mass., subject to FCC of home, professional and managerial is clearing stations in the U.S. The only ad- approval. Its first affiliated station, as of status. vertiser Syndicast would identify is Weed - Jan. 1, is WCRN(FM) St. Thomas, Virgin Is- Not for children. Federal Trade Commis- Eater Inc., Houston, through Mika Ella, lands. By the end of 1978, RN hopes to sion has put final approval on order Houston, which is buying a 30- second an- have about 25 affiliates, which may be prohibiting Hudson Pharmaceutical Corp., nouncement in each of the four 90- minute bought as a group or individually. George West Caldwell, N.J., from directing adver- programs. A second firm also buying 30 B. Francis Jr., vice president and director tisements for its Spiderman vitamins to seconds is an automotive company and a of sales, said there will be seasonal adver- children. Company -which has dropped third is investing one minute in each seg- tisers rotating on Northern stations in the commercials- consented to precedent -set- ment, Syndicast said. The syndication firm summer and Southern stations in the ting FTC decision last September (BROAD - said it has cleared the programs in 78 mar- winter. CASTING, Sept. 6, 1976), agreeing not to kets for showing on May 4, 12, 18 and 26. "We're looking at one station in the advertise product on TV shows where au- Taping will begin on March 23 in Califor- Midwest to buy, two others on the West dience is 50% children, and not to present nia.

Broadcasting Feb 14 1977 78 The big n-ws ' real-t' video

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Source APP-Nec 1976 vs FebMar 1976 09916 a9 6ns ava,lade upon repu. Iron IM research seance flOatetl Visit us at NATPE, Fontainebleau Hote1.14thFt, Presidential Suite D. $2,230,576,000. For 1975, income was in company's history, according to J. Kelly Finance $122,903,000 ($4.30 a share) on $1,938,- Sisk, borad chairman. Net income in- 867,000 in net sales. creased 43% to $9,958,000 (38 cents per Sales and profits Each of the company's four operating share) over year- earlier earnings of groups set new sales and income records. $6,945,000 (34 cents per share). records are set For the CBS /Broadcast Group, income Revenues in 1976 were up 37.3% to by all CBS groups rose 25% on the 20% rise in sales. Sales $79,134,000, compared to 1975 sales of and income both reached new highs for $57,629,000. Broadcasting accounted for CBS /Broadcast tops $1 billion the CBS radio and television operations. 49% of total revenue ($38,852,000 in as corporation as a whole The CBS /Records Group posted 16% 1976, up 83.3% over 1975 sales of produces $2 billion in revenues increases in both sales and income. The $21,190,000). Recent acquisitions, prin- for fifth record year in a row CBS /Columbia Group was up 12% in sales cipally WLWT(TV) Cincinnati, were respon- and 22% in income, and the CBS /Publish- sible for about 57% of increased revenues, CBS Inc. sales went over the $2- billion ing Group advanced 35% in income on a Mr. Sisk said. mark in 1976 for the first time, and in- 6% rise in sales. First profitable quarter. MCI Communica- come and earnings per share also set new Fourth -quarter results also set records tions, Washington, reported net income of records for the fifth straight year, the com- for that period. Net income for the period $1,230,000 (five cents per share) on pany reported last week. was $47,887,000 ($1.68 per share), a gain revenues of $16.8 million for three It was also a milestone year for the CBS/ of 34 %. Sales were $660,149,000, up 15 %. months ended Dec. 31, 1976, first quarter Broadcast Group: Its sales exceeded $1 in company's history in which positive billion for the first time, with a 20% in- results have been posted. For same period crease over the 1975 level. Financial Briefs last year, MCI reported loss of $6,889,000 CBS Inc.'s net income rose 33 %, reach (40 cents per share) on revenues of $7.8 ing $163,995,000 ($5.75 per share), on a Highest rate of gain. Revenues and earn- million. Company has begun negotiations 15% increase in net sales, which totaled ings for Multimedia in 1976 were highest with its banks to restructure its debt.

Week's worth of earnings reports from stocks on Broadcasting's index

Current and change Year earlier

Net % Por Net Por Company Period/Ended Revenues Change Income Change Shhare Revenues Income Share

Adams -Russell 3 mo. 1/2 4,221,00 + 5.4 226000 + 80.8 4.001.000 125,000 .10 Capital Cities Year 12/31 212.167,000 + 21.3 35.620.000 + 40.2 4.60 174.886.000 25.402.000 3.28 Combined Communicatlons Year 12/31 211,539.000 + 40.0 16.318.0001 +112.9 250 151,035,000 7,662,000 153 Communications-Properties Year 10/31 22,790,000 + 29.5 1.597.000 .33 17,598,000 (956.000) (.20) Farinon Electric 9 mo. 12/31 42,549,998 + 55.8 2.775.707 +153.6 .65 27,302,960 1.094.106 .28 LIN Broadcasting Year 12131 37.943.000 + 19.3 6,106,000 + 45.2 2.21 31,347,000 4,219,000 1.62 Media General Year 12131 199.022.000 + 16.0 16,175.000 + 14.9 2.22 171,462.000 14,068.000 1.95 MCI Communications 9 mo. 12131 45.490.000 +147.5 (552.000) (.06) 18,373,000 (19,945,000) (1.26) 3M Year 12/31 3.514,000 + 12.4 338.500,000 + 28.0 2.94 3.127.000.000 264,500,000 2.31 Rollins 6 mo. 12131 120.312,468 + 13.7 9,435.728 + 13.0 70 105,772,279 8,349,415 .62 Starr Broadcasting 6 mo. 12/31 18,022,720 + 9.6 570.945 .41 14516,491 (33.932) (.03) Transamerica Year 12/31 2,730.562,000 + 13.5 113,737.000 + 54.2 1.74 2,404.677.000 73,756,000 1.13 20th Century-Fox Year 12125 355,038.000 + 3.5 10,702,000 - 52.9 1.34 342,730,000 22.680.000 2.73 United Cable Television 6 mo. 11130 8,570.000 + 20.3 (113.0001 - (.06) 7,119,000 (2,922,000) (1.58) Washington Post Year 112 375,730.000 + 21.4 24.490.0002 +103.3 2.72 309.335.000 12,042,000 1.27 tlncludes gain on sales o1 WSAI -AM -FM (BROADCASTING. Nov. 8. 1976) and Eller Outdoor Advertising totaling 51.663.000 net of applicable income lases (25 cents per share).

2lncludes gain 01 $1.8 million (20 cents per share) on sale o1 WCKY(AM) Cincinnati (BROADCASTING. Jan. 19., 1976). too great to be meaningful.

posais will be debated by 75 to 100 invited promotion -with John Chancellor of NBC Broadcast Journalisme participants, including politicans, political Nightly News moderating. A luncheon specialists, academicians, journalists and program on Saturday led by David business and labor leaders. Brinkley of NBC Nightly News will con- Talking about TV and Plans and participants for the first panel sider the vice presidential candidates and the political process were announced last week by Alvin H. when and how they should be chosen. Perlmutter, NBC News vice president in The fourth panel, Saturday afternoon, Representatives Udall, Jordon charge of the Forum, which is being set up will consider the presidential debates will be on panel at NBC News as a first -of- its -kind examination of and Section 315, with NBC News corre- Forum along with newscasters; American election procedures (BROAD- spondent Edwin. Newman as moderator. highlights will be broadcast CASTING, June 28, 1976). Panelists for the second, third and Herbert S. Schlosser, NBC president, fourth panels are yet to be announced. Representatives Morris Udall (D- Ariz.) will open the forum at 10 a.m. Friday, and Barbara Jordan (D -Tex.) will be March 4. All sessions will be held in the among the panelists on the first of four Presidential ballroom of the Capital Hilton panels at the NBC News Forum on the hotel. Journalism Briefs election process, to be held March 4 -5 in , host of NBC -TV's Today, Washington. will be moderator for the first panel. Not lying down. Lawyers for CBS reporter They will be joined by George F Will, The second, that afternoon, will deal Mike Wallace and producer Barry Lando syndicated columnist, and John Sears, with campaigns, especially campaign fi- have taken initial steps to appeal district Ronald Reagan's campaign manager last nancing, with NBC News Correspondent court judge's ruling that newsmen must year, in the panel on political primaries. Catherine Mackin as moderator. The third, provide not only notes but also evidence of Each panelist will present a specific pro- at 10 a.m. Saturday, March 5, will deal with their "thought processes" during prepara- posal for primary reform, and these pro- the role of media -polls, advertising and tion of 60 Minutes program which is sub-

Broadcasting Feb 14 1977 81 MG Films, Inc.

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I'd like information on your full line of AM & FM transmitters. I'd like the call letters of the station nearest me with a McMartin transmitter. I'd like to have a McMartin factory representative call on me. Name Title Station Address See us at NAB booth 200A, State ZIP Hotel Sheraton Park. L J ject of libel suit (BROADCASTING, Jan. 24). tant factor leading to the agreement was Attorneys on Jan. 28 asked Judge Charles Programing the Russians' willingness to modify their S. Haight Jr., who made ruling, to "cer- earlier demands for "up front" payments tify" his pre -trial order as worthy of ap- of 40% in 1977 and the remaining 60% in peal. Judge has request under considera- Jubilant NBC 1978. Mr. Howard said that the Russians tion. kept referring throughout negotiations to Fair exchange. Three journalism students explains nuts, an NBC -TV advertising rate card. from U.S. and three from Germany are to If the games do not take place for any be chosen in John J. McCloy Fellowship bolts and rubles reason, NBC's contract stipulates that the study exchange program beginning April Russians are to repay the network's 1, under auspices of Columbia Univer- of Olympics deal money. But Mr. Howard and other mem- the sity's Graduate School of Journalism and Howard and bers of NBC negotiating team said Schlosser, associates there are no provisions for reimbursement American Council on Germany Inc. Ap- are confident pact with Russians plications and essay on proposed study go if some of the entered teams, including won't sour, and that network the Americans, withdraw from the project must be submitted before Feb. 15 won't go broke; host country games. The contract does include, however, a pro- to John J. McCloy Fellowship Program, will spend another $75 million Graduate School of Journalism, Columbia for equipment beyond million vision establishing arbitration procedures $50 if a dispute should arise. University, New York 10027. they'll get for gear from NBC NBC executives said at the press con- Media essays. Five hundred dollar prize NBC explained last week how and why it ference Feb. 7 that the commitment to the goes to college student (graduate or un- committed $100 million or more to games displayed by the Russians con- dergraduate, full -time or part -time) who coverage of summer Olympics that are vinced NBC that the risks were worth tak- writes best essay on "First Amendment more than three years off in a country that ing. Mr. Schlosser said that the Russians and Electronic Media" in contest an- has proved difficult to deal with. The why plan to spend $75 million besides the nounced $50 by National Association of Broad- boiled down to an expectation that NBC - million they will get from NBC to set up casters. Essays can be no longer than TV can seize audience leadership and turn elaborate production facilities, including 2,000 words, must be typed and mailed by a profit in 150 hours of Olympic program- purchases of 196 color cameras and 40 June I. ing. "slo -mo" video tape machines. The total The company is also counting on the Russian outlay of $125 million for equip- goodwill that the host nation, Russia, ment more than doubles the amount spent Senate leaders urge showed in the concluding phase of for the 1976 games in. Montreal, he said. closed- circuit TV negotiations to carry through the July 19- NBC expects to spend between $12 and for use Aug. 3, 1980, games. "Bob Howard $15 million sending over equipment, in- membership [president of NBC -TV] was there," said cluding electronic cameras, and a staff of Herbert S. Schlosser, president of NBC, at Floor proceedings would be at least 250 people to set up its own broad- a news conference in New York last Mon- cast sent to offices; some see it center near Moscow. Russian and day, "and it was his feeling that the Rus- NBC as foot in door for broadcast camera crews will send feeds to the sians want nothing to mar the games." center from the five cities where events NBC will make 18 cash payments begin- closed- circuit television system that will take place- Moscow, Leningrad, A ning this and running through 1980 would transmit the proceedings on the year Tallinn, Kiev and Minsk- for editing and on a bill totaling $85 million- $22,366,- Senate floor to members' offices has been broadcast in finished form via Intelsat 667 to Russia for U.S. broadcast rights, proposed in a resolution cosponsored by satellite. Mr. Howard said the Russians to the International Olympic Senate Majority Leader Robert Byrd (W. $12,633,333 had dropped their demands that Soviet - for U.S. broadcast rights and Va.) and Minority Leader Howard Baker Committee made feature material would have to be in- million to Russia for facil- (Tenn.). $50 production cluded in American broadcasts. ities, services and origination of the up The proposal falls far short of the goal of Despite the awesome production and fi- link to the Intelsat satellite that will nancial demands, NBC executives exuded the network news departments and others transmit coverage to NBC's who would like to see Senate and House headquar- confidence last week that their decision ters in New York. floor proceedings made available live to will prove to be profitable, both in terms of Officials refused to reveal the amounts radio and TV stations around the country, affiliate and public relations and in actual and precise timing of the 18 installments. it follows one the profit. but of recommendations They said, however, that the most impor- of the Commission on the Operation of "In network television, what you have the Senate, a special body whose critique of the Senate's operation was published in December (BROADCASTING, Dec. 20). That report recommended installation of a closed- circuit TV system as the first step toward going live to the nation. Mr. Byrd, in introducing the resolution, gave no indication he has that plan in mind, but proponents of live telecasting see the measure as a means of getting a foot in the Senate's door. Mr. Byrd said he proposed the closed - circuit system to allow members to keep abreast of events on the floor while they are in their offices or in committee meet- ings. Mr. Baker said he urged that video tapes be kept of all proceedings for use by Here's the deal. Herbert S. Schlosser (I), president and chief executive of NBC, details the historians and scholars. NBC contract for the 1980 Moscow summer Olympics at a press conference in New York. him Mr. Byrd, chairman of the Rules Sub- With at the presentation were (l -r) NBC -TV executives Robert T. Howard, president; committee, to which the resolution, S. Ben Raub, vice president and assistant general attorney; Al Rush, senior vice president of Res. 74, was referred, said he would program and sports administration, and Chester R. Simmons, vice president, sports opera- hold hearings on it soon. tions.

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VISIT US AT NATPE. FONTAINEBLEAU HOTEL. PRESIDENTIAL SUITE 14C. to judge is how program A will do against consulted on this and other details. Such a average commercial would still have to programs B and C," said Mr. Schlosser. meeting with members of the NBC -TV go for at least $84,745. "Our judgment is that program A -the Affiliate Board of Delegates, which is NBC sources insisted, however, that Olympics -will do better than B and C. headed by Ancil Payne of KING -TV Seattle, "we'll make a lot of money" if sales reach People don't have to sit home and watch is expected to be held within about 30 $135 million and will also show a profit at all the events. But across the board we days. $125 million. In talking about making a think the Olympics coverage will wipe out Another unanswered question was rates profit, they emphasized, they didn't mean the competition." to advertisers. Some speculation within that NBC would make a greater profit with Mr. Schlosser said affiliates should make NBC put the probable prime -time range at the Olympics than without them. "millions and millions of dollars" in prof- $185,000 to $200,000 a minute. Other Mr. Schlosser said that he thinks the its from local commercials sold during the sources, also within NBC, thought this skyrocketing costs for Olympic rights planned 150 hours of coverage. The games somewhat on the high side. reflect, besides increased expenses, a are scheduled to run for 16 days beginning Authorities had estimated that, if NBC growing public interest in the Olympics July 19, which works out to more than paid $85 million for the rights, other generally and not the fact that the 1980 nine hours of Olympic coverage each day. costs -its own production out -of- pocket, games will be in Russia. "I can't tell how NBC said "more than 65 hours" of agency commissions, interest on advance far [the costs] will go or whether the com- coverage would be in prime time - payments demanded by the Russians and mercial networks will be able to afford the which works out, over the 16 days, to the like -would make it necessary to sell 1984 Olympics," he said. "Obviously, more prime time than is normally avail- close to $135 million in advertising just to there has to be a limit." able to networks under the prime- access break even ( "Closed Circuit," Feb. 7). One person associated with NBC came rule. NBC officials declined to elaborate The normal load of commercials -seven away from the Moscow negotiations subs - pending consultation with affiliate minutes per hour in prime time, 12 per tiantially richer- Lothar Bock, a West leaders, but it was generally assumed hour in other day -parts -would provide German who had represented CBS in coverage plans contemplate 7:30 -11:30 for 455 minutes of commercials in 65 negotiations with the Russians before that p.m. NYT programing on many if not prime -time hours and 1,020 minutes in network dropped out of the Olympics con- most nights. the approximately 85 hours in other day - test. Mr. Bock received a flat $1 million fee Other sources said 671/2 hours of night- parts, or 1,475 minutes altogether. To for securing the rights for NBC, plus a time coverage are currently planned, con- recoup $135 million, the 1,475 minutes commitment for purchase of three sports sisting of 56' hours of event coverage, would have to be sold at an average of and entertainment programs a year three hours of opening ceremonies, two $91,525 each. through 1981 from Mr. Bock's West Ger- hours of closing ceremonies, a two -hour Actually, the $135- million estimate was man production company. Mr. Bock preview and a four -hour wrap -up of high- lowered somewhat after NBC disclosed worked on the CBS -Mary Tyler Moore lights. last week that the Russians had reduced presentation of the Bolshoi Ballet last year, How NBC plans to compensate its affili- their prepayment demands and permitted and NBC is considering programs of his ates was not disclosed, and some sources a schedule of 18 payments over the on the ballet, "The Nutcracker," and the indicated no specific plan had been fully three -and -a -half years, thus reducing opera, "Boris Godunov." NBC expects to decided upon -and that probably none estimates of interest expenses. If the adapt Mr. Bock's international versions for would be until leading affiliates have been total cost were $125 million, say, the U.S. distribution by editing in, for exam- ple, American entertainment stars acting as hosts. Mr. Bock will also continue to ad- vise NBC during the network's prepara- tions for the Olympics. MARC VIE_ . the DJ's new best friend It eliminates all cartridge han- dling problems from live studio ASCAP wants jump operation by letting the DJ in radio payments program events in advance. view 18 at a time on a CRT But broadcasters counter screen. with demand for 25% cut; may enter, insert, hold, kill, clear court be asked to set fees or delete events while on -air. Jockeying for position in negotiations for control playback from 7 new ASCAP radio station music licenses audio inputs- Instacarts, Go- has begun. vvirtespv Carts, turntables, reel -to -reel, The All- Industry Radio Music License single plays -name it! Committee announced last week that the American Society of Composers, Authors MARC VII is not automation - and Publishers had demanded an approxi- it's a planning device for error - mately 16% increase in the commercial fee free live radio. KTNT, Tacoma rate for radio stations' use of ASCAP likes it uses and -read about music when current licenses expire Feb. MARC VII in IGM NEWS 1 -77. 28. This, the committee said, would add at Send for your copy. least $3.5 million a year to the stations' ASCAP bill, which in 1975 amounted to about $22 million. The committee, which is headed by Elliott M. Sanger, retired chairman of IG WQXR -AM -FM New York, said it held a pre- A Division of NTI liminary meeting with ASCAP representa- 4041 Home Road tives on Feb. 3 and rejected the demand. Bellingham, WA 98225 Instead, the committee came up with a 206 -733 -4567 series of proposals of its own, including "a substantial reduction" in the commercial fee. Committee members declined to say

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The Widget Works, Inc. announces the installation of its prototype microprocessor based AUTOMATIC ACTors. Action for Children's Television fifth annual Achievement in Children's Television Awards were handed out last week to 14 broadcasters in ceremonies in Boston. Honors TRANSMITTER also went to six corporations, which are the first awarded ACT's new Corporate Honor Roll Awards for commitments to children's programing. Accepting awards for their firms and OPERATOR their programs were (seated, l -r): David Braun, General Foods, Zoom; Lester Cooper, ABC News, Kidsworld; Robert Howard, NBC -TV, Mugsy and Special Treat; Frederick Pierce, On the most powerful FM ABC -TV, Afterschool Specials; Peggy Charren, ACT; Larry Grossman, PBS, children's pro- Transmitter in the Country grams; Jesus Trevino, Educational Development Corp., Infinity Factory; Diane Bloomgarten, wMAO -TV Chicago, Bubblegum Digest; Kathy Welsh, KETC -TV St. Louis, Common

Cents. Standing, l -r: Robert and Betsy Behrens, The Behrens Co., Kidsworld; Lester Strong, (WDBN/ STF;F0 949 ) wse -TV Atlanta, Operation Education; Robert Andrews, Johnson & Johnson, Mister Rogers' Neighborhood: Christine Metcalf, KRoN -Tv San Francisco, Kidewatch; John Louden, ITT, Big Medina, Cleveland, Akron, Blue Marble; William Bortree, Johnson & Johnson, Mister Rogers; John Behnke, KOMO -TV Ohio Seattle, Boomerang; Topper Carew, WGBH -TV Boston, Rebop; James Fish, General Mills, Rebop; Sandra Ruch, Mobil, children's specials; Larry Wheeler, Sears, Mister Rogers; Nor- man Axelrad, McDonald's Local Restaurant Association, Once Upon a Classic; Jay Ravid, WOED Pittsburgh, Once Upon a Classic. WHO'S NEXT? how much reduction they were seeking, to ask the U.S. Southern District Court in but ASCAP sources said the committee New York to step into the dispute and set asked that the fee rate be dropped by "a reasonable fee." This procedure is pro- '"'.For product, pricing, or almost 25%. That would cut about $5.5 vided for in a consent decree governing delivery information call or million off the stations' annual payments. ASCAP's operations. write: ASCAP officials countered that the Mr. Sanger also said ASCAP planned to commercial fee should be increased, as send letters -and ASCAP officials con- THE WIDGET WORKS, INC. they proposed, not lowered. They con- firmed that they had done so -to stations, P.O. Box 564 tended that ASCAP "is in a stronger posi- proposing that they sign an extension of Ashland, Ohio 44805 tion in the charts" than it was when the Mr. Sanger empha- (419) 289 -3122 the present contract. current contract was negotiated in 1972, sized that stations that have authorized the Gordon DuVall and that the ASCAP repertory's value has committee to act on their behalf, or that do Vice President, Sales increased in other ways as well. so before Feb. 28, should not sign an North 6838 Ottawa The committee, which represents some ASCAP extension because, under the Chicago, Illinois 60631 1,400 stations, historically has argued that they will be able to con- (312) 774-5115 court procedures, ASCAP music has consistently decreased tinue playing ASCAP music, even after James C. Beebe in value to the stations and that ASCAP's the present license expires, "without fear President rates should therefore decline. of copyright infringement ?' When stations Ivy 1348 Hill Lane Mr. Sanger said ASCAP wanted the take an ASCAP rate case to court, the Medina, Ohio 44256 commercial fee rate, now 1.725% of court sets interim rates either the old (216) 725 -6245 - specified revenues, to go to 2% in the rates or some modification -that remain C. Fred Mullins licenses that would take effect March 1. in effect while the case is being decided. Director of Engineering ASCAP sources, in turn, said the commit- Members of the all- industry committee 1293 Center Street tee wanted to cut the rate to 1.3 %. in addition to Chairman Sanger are Ashland, Ohio 44805 Although he did not specify the size of George W. Armstrong, Storz Broadcasting (419) 289-2766 the proposed cut, Mr. Sanger said the com- Corp.; Abiah A. Church, Storer Broadcast- mittee also asked for elimination of sus- ing Co.; Robert R. Hilker,SuiburbanRadio taining fees, the adoption of an incremen- Group; J. Allen Jensen, KID -AM -FM Idaho tal formula under which only one-half the Falls, Idaho; Harold R. Krelstein, Plough rate would apply on revenues above a THE cer- Broadcasting Co.; Richard C. Percival, tain level, the right to deduct agency com- retired executive of Cowles Communica- missions paid to "religion agencies," an tions; Lester M. Smith, Kaye -Smith Radio of increased optional standard deduction Group; James A. Stabile, Metromedia available to all Stations, "and other im- Inc., and Donald R. Thurston, Berkshire provements in both the blanket and per- Broadcasting Co. Counsel to the commit- program licenses." tee are Emanuel Dannett and Bernard OTkSIMC Mr. Sanger said representatives of the Buchholz of the New York law firm of two sides would meet again in early Graubard Moskovitz McGoldrick Dannett L March, and that the committee expected & Horowitz.

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As the record cold wave continues across much of the nation and dwindling natural gas supplies close schools, more and more broadcasters, cable operators and school systems are working together to provide interim lessons (BROADCAST- ING, Jan. 31, Feb. 7). One of the most am- bitious projects is the "School Without Schools" program developed by WBNS -AM- TV to the rescue. An elementary school teacher and her class deliver one of the many TV Columbus, Ohio, and the school 20- minute lessons aired weekdays during February on WHIZ -Tv Zanesville, Ohio, while the system there. On Jan. 31 WBNS's executive gas shortage shuts down schools there. vice president, Gene D'Angelo, called the superintendent of schools, Dr. John Ellis, chance to work with the cable production daily schedule of classes, which run for 20 and offered free TV and radio time since staff and operate the color cameras in minutes. WHIZ -TV also had to move and the schools (which have an enrollment of some cases. Coaxial's manager, Larry cluster its commercials and is losing 100,000) would be shut down for the Wangberg said the program is scheduled money, but according to Robert Hodous, month of February. By Feb. 7 the project for three more weeks, but would continue general manager, "Whatever we lose, it's was ready to air. About 150 teachers partic- as long as there is a problem. well worth it. This is what local TV should ipate in the live, 15- minute class segments Zanesville, Ohio, also is faced with do." that are aired weekdays on TV from closed schools during February and WHIZ- "Operation Catch -Up" is the name 7:30 to 11:30 a.m. Tv there is pre -empting two and a half given to the media effort undertaken in In- According to Dr. Ellis, "We cover most hours of NBC programing and an hour dianapolis. That city has a kind of team to live in- effort with WISH - of the basic curriculum and there's been a and a half of its own provide commercial TV stations to TV, WRTV, WTHR lot of creativity emerging. This is a most structions by school teachers the com- and wrry simultaneously amazing example of the media coming to munity. The local newspapers print the running a one hour program every Satur- the rescue of the community in a crisis." Radio instructions are on from 10 a.m. to 2 p.m., and they mostly feature instruc- tion for the upper grades. The students The Harris TC -80... meet once a week in various community buildings where the teachers give them assignments and grade homework that was New From The Ground Up assigned the week before and during the broadcasts. Looking for a camera with the most The stations have said they will continue advanced, precise and rugged state- ' of-the-art the broadcasts, if needed, for as long as features available...new dimensions in versatility and flexibility...add -on triax...performance the schools are closed. Ron Castell, WBNS unsurpassed by any other camera marketing director estimated the effort on the market? The Harris TC -80 automatic live color camera has it all. would result in a loss of approximately And we stg ted..trom the ground up to build it! $200,000 for the combined TV -radio Top design engineers, with over 80 years of video experience and operations. advertisers have been "Our expertise, hava,.yycombined their knowledge to bring you a totally new good;' he said, "We run the commercials camera...not F1odified or reworked version of another model. in clusters, during class breaks, and 99% of the advertisers said they would con- i,5¡ÿC- 80...unquestionably unique. For more information, tinue." bontàct9ifarris Corporation, Broadcast Products Division, Quincy, Illinois Two other Columbus stations,wTvN(Tv) 62301. and WCMH -TV, later offered time and will be running educational films about two HARRIS hours a day. eßCC:0,0 r,oti Coaxial Communications' 26,000 -sub- V.1 ; scriber cable system in Columbus is also Operating the TC -80 on the roof of helping out. Begining Feb. 8 the system Grosvenor House, London, England, started video taping instructions using is cameraman David Swan of Trilion Video, Ltd. nine teachers and about 15 students from a predominantly low income, black high school. The four -hour show runs daily from noon to 4 p.m. and is made up of 45- minute classes of supplimentary material in such subjects as business, science, drama and industrial arts. In addition to keeping up with their classroom studies, the students involved are also getting a

Broadcasting Feb 14 1977 91 Educational experience. With schools closed for the month of February, educators in Columbus, Ohio, have taken to the airwaves of WENS -AM -Tv there to provide instruction to their 100,000 students. And for four hours a day the lessons are on radio (above left) with two Columbus Central high school teachers delivering an English class. Lower and intermediate grades are aired for four hours on television (above, right) with reading teachers getting ready to go on before both the WBNS -TV cameras and a CBS minicam unit doing a network report on the "School Without Schools" program. The people behind the scenes (right) include (I -r): Richard Wolfe, presi- dent of the WBNS stations; Dr. John Ellis, superintendent of the Col- umbus public schools; Gene D'Angelo, WBNS executive vice presi- dent, and James Moskus. WBNS coordinator for the project. The pro- ject started Feb. 7 and is scheduled for the rest of the month. But if the schools are not opened at that time, WBNS said it will continue its media education plan for as long as necessary.

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Broadcasting Feb 1 4 1977 92 day morning for eight weeks. The program material is supplied by the city school House warming. An enterprising radio Programing Briefs system and the state department of public station isn't about to be left out in the is to cold by the fuel shortage. WOCH -AM -FM instruction. The idea of the program G -T assigns two. Viacom Enterprises will North Veron, Ind., is heating studios and help the students make up the classes they be syndicator for Goodson -Todman's ac- from its 20 missed when the schools were closed for offices by piping the exhaust cess version of Family Feud,daytime game kw FM transmitter into the air condition- 10 days. The schools have also been given show, already sold to five NBC -owned sta- ing off the furnace. time by eight commercial radio stations system and turning tions, and Firestone Program Syndication Station manager Charles Plummer said, which will be filled for the most part with will be syndicator for G -T's access version "We're keeping warmer than before" material from the schools' noncomercial of Tattletales daytime game show, already Great march. As a result of a fire that FM station's program library. sold to four of five CBS -owned stations wiped out all the electrical power at the In addition to this effort to catch -up, the (BROADCASTING, Feb. 7). schools also have a plan in case there are 30 -story Winters Tower in Dayton, Ohio, And on the seventh day ... NBC -TV said it any more snow days. The noncommercial Jan. 20, five wHlo -TV technicians, four will program late -night Sunday feature TV station there, WFYI, has taped a num- members of the news department and films on co -op basis as service to affiliates ber of school -produced programs so that if three salesmen hand -carried a 100 - beginning in April. Affiliates will have the schools have to close it can run lessons pound generator to the roof of the build- right to sell all of network commercial from 8:30 a.m. to 6 p.m. ing, where the station's incapacitated time available within segment (11:30 p.m. Other towns with emergency cable TV microwave facility is located. Called the to conclusion) and will pay network co -op programing include: "great march" by members of the ex- pedition, it took two hours to lift the gen- fee. Features scheduled for telecast: "A Findlay, Ohio, where Continental Girl in My Soup" (Peter Sellers and Cablevision cablecasts three -and -a -half erator- borrowed from the city's civil defense unit -up the stairwell, which Goldie Hawn); "Clambake" (Elvis hours a day of programing produced at the Presley and Shelley Fabares); local high school. could accommodate only two people plus time. Those "Slaughterhouse Five" (Michael Sacks Buffalo, N.Y., where International the generator at one not carrying the generator hauled and Valerie Perrine) and "April Fools" Cable runs four hours a day each on two (Jack Lemmon and Catherine Deneuve). channels. gasoline to run it or flashlights and Dayton Fan scan. CBS Radio Network, which car- Piqua, Ohio, where Valley Antenna photo batteries to light the way. has been suffering a severe energy ried 1976 World Series, commissioned O- Systems Inc. not only runs instructions for pinion Research Corp., New Brunswick, the students, but also weekend lessons to shortage, and the bucket brigade -type climb was an effort to keep wHIo -Tv N.J., to measure that audience. From in- show parents how to teach their children at terviews among 2,041 adults throughout home. viewers informed of governmental the U.S. from last Nov. 8 to Dec. 14. ORC Wapakaneta, Ohio, when high school meetings concerned with the problem and the solutions. Subsequent treks to projected that 41 million different persons students program a channel on the Warner the roof of the building with gasoline to 18 or older tuned in to one or more games cable system and have provided emergen- run the generator were necessary until (28% of all adults in the U.S.) and they re- cy services during recent snowstorms. electricity was restored Jan. 26. ported they had listened, on the average,

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93 Auld lang syne. NBC -TV's celebration of its Today Show's 25th an- June 30) FCC Chairman Richard E. Wiley. Yesterday's heroes: The an- niversary continued in Washington last week as the network invited niversary celebration began last month with a special broadcast Jan. 14, some 1,400 political and media luminaries to a reception in the Capital featuring such past cast members (picture at left, below) as (seated, Ito Hilton last Tuesday (Feb. 8). The most celebrated guests were those r) Dave Garroway (1952 -61), Jack Lescoulie (1952 -67) and Frank Blair representing the new Carter administration, including Office of Manage- (1952 -75), along with present cast members (standing, Ito r) Gene ment and Budget Director Bert Lance (at left in first photo above), talk- Shalit, Tom Brokaw, , and Lew Wood. Also on ing with NBC Chairman Julian Goodman, and (center photo) Press Sec- the air (picture at right, below): Sylvester L. (Pat) Weaver, a former chair- retary Jody Powell, talking with the Today Show's Jane Pauley and Tom man of NBC who while vice president in charge of television for the net- Brokaw. Lame ducks were also welcome; in the photo at right, NBC Presi- work was responsible for creating the Tbdax Tonight and (long dent Herb Schlosser is in conversation with outgoing (presumably on departed) Home show concepts of the early 1950's.

to all or part of 2.6 games. commentary March 14, produced and syn- meone that they think deserves break Conservative viewpoint. Beginning March dicated by O'Connor Creative Services, from cold, then station selects deserving 3, former Senator James L. Buckley (C -R- Hollywood. O'Connor, which is in process couple, paying airfare and hotel bill for N.Y.) will be commentator on National of negotiating sales for Simon feature, also three -day weekend. Floridians don't win Public Radio's evening news magazine produces and distributes features by anything except pleasure of friends' /re- show, All Things Considered. He will offer Ronald Reagan, Eliot Janeway, Jack latives' company. Contest runs for four perspective every other Thursday. Webb, Efrem Zimbalist Jr., Art Linkletter weeks. and others. Updated. BBI Productions' "Update on Joins CBS Radio. KHIT(AM) Walla Walla, Health" syndicated TV series has been Sleuthing. Mystery series, Sherlock Wash., becomes affiliate of CBS Radio cleared on stations in 40 markets, among Holmes Radio Theater, is available on 39- effective Feb. 14. KNIT broadcasts on 1320 them: WPlx(Tv) KCOP(TV) week nationally syndicated basis. New York, Los Pro- khz with 1 kw day. Angeles, WON -TV Chicago, KTVU(TV) San grams are 30 minutes each and produced Francisco, WCAU -TV Philadelphia, WKBD- by Kils Workshop Radio Players in Program services. Elizabeth Bain Associ- Tv Detroit and WPGH -TV Pittsburgh. "Up- association with Michael Anthony Produc- ates has been formed to provide indepen- date" package includes weekly half -hour tions, 8560 Sunset Boulevard, Los dent program service for TV stations, ad- program, House Call, 90- second news in- Angeles 90069. vertising agencies and CATV systems. Main office is at Taylor building, Post serts and one -hour specials dealing with Fair - weathered friends. WFTL(AM) Fort Road, Cos Cob, Conn. with office to health subjects. BBI is located at 5 TV Lauderdale, Fla., is giving listeners chance 06807, Place, Needham, Mass. 02192. to bring their "frozen" friends and rela- open soon in New York. Commentary. William E. Simon sec- tives from North for paid vacation in Bout about. In reversal of usual roles, retary of Treasury from May 1974 until Florida. Station's "Fly Friend to Florida broadcaster picked up programing from ca- Jan. 20, will begin daily five- minute radio Contest" invites listeners to nominate so- ble TV when Muhammed Ali went to

Broadcasting Feb 14 1977 94 Boston Jan. 29 for boxing exhibition to One man's poison. January produced raise funds for Elma Lewis School of Fine record cold weather -and record televi- Arts. Warner Cable Co. officials said sion viewing. The Television Bureau of ABC -TV monopolizes they'd obtained rights to tape exhibition, Advertising reported last week, on the Golden Globes too planned to (and later did) use tape on basis of A.C. Nielsen Co. data, that daily Warner's six systems in area. Meanwhile, home viewing during the month ABC -TV captured seven out of nine of the they reported, ABC Sports bought copy - averaged 7 hours 16 minutes, or 12 Golden Globe awards for television that which Warner people flew to New York - minutes a day more than the previous were presented by the Hollywood Foreign and used about three minutes on next record high mark for any month, set in Press Association. TV miniseries proved day's Wide World of Sports. Purchase January 1975. The new January record to be very strong, winning all of the five price, according to Warner: Reimburse- came on the heels of a year which itself categories in which they were nominated, ment of contribution Warner had made to set a record with an annual average of 6 Rich Man, Poor Man: Book I (ABC) Lewis School to obtain rights, said to be hours 18 minutes per home per day. was named the best drama series, and "less than $1,000." three of its stars received top honors: Susan Blakely for best dramatic actress, Six for 7:30. Viacom Enterprises has ob- Josette Banzet for best supporting actress ing individuals from all tained worldwide distribution rights to Lit- segments of and Edward Asner for best supporting ac- tle Vic, group of six half -hour programs society. Out of Sight Products, 85-04 105th tor. Richard Jordan, the star of NBC's about orphan boy and horse. Series was Street, Richmond Hill, N.Y. 11418, now is Captains and the Kings, received the produced by Daniel Wilson in association offering program in syndication to other award for best dramatic actor. with ABC -owned TV stations, which will stations. ABC's Barney Miller was named the carry programs, starting this month, in In the public's service. Entries in Scripps - best comedy /musical series; Henry prime access time. Howard Foundation's Roy W. Howard Winkler of Happy Days (ABC) was voted award contest for public service by radio best actor in a comedy /musical series; and MBN vignettes. Mutual Black Net- black and TV stations are due March 1. Radio Carol was work Burnett named best actress in has purchased Creative Universal entries must be submitted on quarter -inch the category Products' 50 -part Black for her CBS musical- variety Historical audio tape at seven and one -half or three series. "Eleanor and Franklin" (ABC) Perspectives for airing this month, Black and three- quarter inch rips or on cassette. was named the best made- for -TV movie. History Month. Two -minute programs will TV entries must be on three -fourths inch Television also was in the minds of the be aired twice daily and sponsored by video -tape cassette only. Submit to F Anheuser-Busch for Budweiser. association's members when they Ben Heuel, Scripps- Howard Foundation, bestowed four awards on "Network," the Raising his sights. For five years Al Sper- 500 Central Avenue, Cincinnati 45202. satirical movie that lampoons the televi- ber has produced and been host of his own All -new. Former KNAI -FM San Francisco is sion industry (BROADCASTING, Nov. 22, half-hour Out of Sight on wHN(AM) New now KYUU, following switch from all -news 1976). .Paddy Chayefsky won for his York. Program is beamed at blind and to music. Station is NBC -owned, was with screenplay, Sidney Lumet for his direction, handicapped and features interviews by NBC's News and Information Service. It and acting awards were given to Faye Mr. Sperber, himself blind, with outstand- operates on 99.7 mhz with 45 kw. Dunaway and the late Peter Finch.

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Broadcasting Feb 14 1977 95 The Broadcasting PlaylisL Feb14

Contemporary Playback®

Sales -airplay syllogism. "Every record that goes gold goes top 10, Over-all -rank Rank by day parts although not every top 10 is a gold record :' is the rule of thumb of Last This Title (length) 6- 10a- 3- 7- week week Artist -label í0a 3p 7p 12p John Doyle, Columbia Records national sales co- ordinator. Not quite to prove his point: Enjoy Yourself by the Jacksons, Columbia's latest

1 1 gold success, achieved that status less than two weeks ago although 7 g 1 Tom Between Aso Lovers (3:40) 1 1 Mary MacGregor -Arida America /Capitol it hasn't quite made top 10 in airplay ( "Playlist" reports it at 12 this 2 2 2 2 New Kid in Town (5:02) 2 2 week). Mr. Doyle predicts this disco tune, which gathered momentum Eagles -Asylum on rhythm and blues charts, will certainly be top 10. No breeze. But 1 3 Hot Une (2:59) 5 3 3 3 Sylvers- Capitol selling a million singles is still unusual, says Mr. Doyle. Of all the 4 4 4 8 4 Blinded by the Light (3:48) 3 records released in 1976, only 53 made gold, and of those, CBS had Manfred Mann -Warner Bros. 3 5 Car Wash (3:18) 6 5 5 5 10. A strictly contemporary record, like Barbra Streisand's Loue Rose Royce -MCA Theme from 'A Star Is Born" (Columbia), takes longer to reach gold. 4 6 6 6 4 8 I Wish (4:12) (lt bolts to nine on "Playlist" this week.) The whole process, from Stevie Wonder -Tamla /Motown 5 7 Weekend in New England (3:38) 7 7 7 8 release to gold, can take up to four months, says John Doyle. Barry Manilow- Arista Clincher. Mary MacGregor's Tbrn Between 71ao Lovers achieved 12 the Cat (4:32) 8 9 8 11 8 Year of gold last Thursday 10), and bolts to number one on Al Stewart -Janus status (Feb. 19 9 Love Theme Rom Star Is Born" "Playlist" "Its wide base of appeal- played by contemporary, country (Evergreen) (3:03) 11 8 10 9 and MOR -made this great song gold :' says Julie Zimand of 'Viola Barbra Streisand- Columbia America. 10 10 Ry Uke an Eagle (3:00) 10 10 14 10 Steve Miller Band -Capitol 6 11 You Make Me Feel Uke Dancing (2:48) 9 12 9 15 Leo Sayer -Warner Bros. 11 12 Enjoy Yourself (3:24) 14 13 12 7 Country Jacksons -Epic 21 113 Walk This Way (3:31) 18 11 11 12 Aerosmith -Columbia Over -all -rank Rank by day parts 18 14 Night Moves (3:20) 12 15 15 14 Last This Title (engfh) 6- 10a. 3- 7- Bob Seger -Capitol week week Artist -label 10a 3p 7p 12p 9 15 Dazz (5:35) 17 14 13 16 Brick -Bang 2 1 Near You (2:21) 1 1 1 1 17 18 Lost Without Your Love (2:56) 15 16 16 13 & -Epic Bread -Elektra 1 2 Don't Be Angry (3:02) 5 2 2 2 15 17 I Uke Dreamin' (3:29) 13 17 17 19 Donna Fargo - ABC /Dot Kenny Nolan -20th Century 18 I 3 Moody Blue (2:48) 3 3 4 3 13 18 Dancing Queen (3:50) 16 19 18 20 -RCA Abba -Atlantic 3 4 Let My Love Be Your Pillow (3:14) 6 4 3 7 22 19 Go Your Own Way (3:34) 22 21 19 17 Ronnie Milsap -RCA Fleetwood Mac -Warner Bros. 8 5 Crazy (3:53) 2 5 8 6 16 20 You Don't Have to Be a Star (3:40) 21 20 21 21 - Elektra /Asylum Marilyn McCoo & Billy Davis Jr. -ABC 4 8 Ridin' Rainbows (2:40) 4 7 5 5 20 21 After the Lovin' (3:50) 19 18 23 24 Tanya Tucker -MCA Engelbert Humperdinck -Epic 5 7 Liars One, Believers Zero (2:39) 7 6 6 8 31 122 Don't Leave Me This Way (3:35) 20 22 20 22 Bill Anderson MCA Thelma Houston -Tamla /Motown 6 8 Saying Hello, Saying I Love You, Saying 28 M 23 Things We Do for Love (3:22) 23 25 22 18 Goodbye (2:28) 10 8 10 11 10cc- Mercury Jim Ed Brown & Helen Cornelius -RCA 29 N 24 Rich Girl (2:23) 24 23 24 27 10 9 Uncloudy Day (3:03) 8 11 12 10 Hall & Oates -RCA Willie Nelson- Columbia 26 25 Isn't She Lovely (6:33) 25 27 27 26 - 11110 Say You'll Stay Until Tomorrow (3:30) 14 10 7 4 Stevie Wonder -Tamla /Motown Tom Jones -Epic -la 26 Carry on, Wayward Son (3:26) 31 32 25 23 13 11 Bab% You Look Good to Me Tonight (2:45) 11 9 9 16 Kansas -Kirshner /Epic John Denver -RCA 24 27 Hard Luck Woman (3:29) 32 26 26 25 15 12 After the Lovin' (3:50) 9 16 11 9 Kiss -Casablanca Engelbert Humperdink -Epic 14 28 Tonight's the Night (3:55) 28 24 31 28 7 13 You Never Miss a Reel Good Thing (3:47) 13 12 13 12 Rod Stewart - Warner Bros. Crystal Gayle- United Artists 32 29 Don't Give Up on Us (3:30) 26 29 28 29 11 14 If Love Was a Bottle of Wine (3:14) 12 14 17 13 David Soul- Private Stock - ABC /Dot 25 30 Long lime (3:03) 30 30 29 30 9 15 I Can't Believe She Gives It All to Me (2:25) 15 15 15 14 Boston -Epic -MCA 35 31 Maybe I'm Amazed (3:13) 27 28 33 33 -M 18 Mansion on the Hill (2:46) 16 19 14 19 Wings -Capitol Ray Price -ABC /Dot 23 32 Boogie Child (3:30) 29 31 30 32 19 17 Desperado (3:16) 20 13 19 17 Bee Gees - RSO /Polydor Johnny Rodriguez-Mercury 36 33 Crackerbox Palace (3:52) 33 34 34 31 - 118 Wiggle Wiggle (2:18) 18 17 21 15 George Harrison -Dark Horse /Warner Bros. Ronnie Sessions -MCA 33 34 Rubberband Man (3:30) 35 38 32 37 12 19 Why Lowers lbm to Strangers (2:49) 17 18 18 20 Spinners -Atlantic Freddie Hart -Capitol 35 The Rrat Cut is the Deepest (3:19) 38 33 38 34 -IN 20 Whispers (2:37) 19 20 16 24 - Rod Warner Bros. Bobby Stewart- Borchers - - 1138 Do Ya (3:45) 36 36 35 35 14 21 Your Place or Mine (3:00) 21 21 20 18 Electric Light Orchestra- United Artists Gary Stewart -RCA 38 37 Jeans On (2:36) 34 37 36 39 25 22 Torn Between Woo Lovers (3:40) 24 22 22 21 David Dundas -Chrysalis Mary MacGregor -Arida America /Capitol 30 38 Uvin' Thing (3:30) 37 35 39 36 - 23 Midnight Angel (2:48) 22 23 23 22 Electric Light Orchestra - United Artists Barbara Mandrell- ABC /Dot 27 39 Stand Tall (3:20) 39 37 17 24 Two Dollars in the Jukebox (2:22) 23 24 24 25 Burton Cummings - Portrait /CBS Eddie Babbitt- Elektra - 40 Bite Your Up (Get Up and Dance) (3:37) 40 39 40 40 - 25 Heart Healer (2:31) 25 25 25 Elton John - Rocket /MCA Mel Tiflis-MCA These are the top songs in air -play popularity as reported by a select group of U.S. stations. Each has been "weighted" in terms of The Pulse Inc. audience ratings for the re- porting station on which it is played and for the part of the day at which it appears. A (I) indicates an upward movement of five or more chart positions.

Broadcasting Feb 14 1977 96 of Congress, the FCC and the public to Equipment & Engineering television. It reminded the commission of FCC studies that reportedly show "that remov- ing channels 53 -69 from the broadcasting What to do with service would result in the complete loss of at least 15 presently occupied assign- all of that ments for future assignments." It claimed that no new monitoring data has been spectrum space offered by land- mobile users and "the ex- isting data only rebut private land mobile's Broadcasters disagree with demands for additional spectrum." FCC task force on allocations Furthermore, AMST said that surveys Breaking ground. Georgia Governor and make their recommendations from land- mobile users show that "the George Busbee (r) and Sidney Topol (I), while AM radio people express present land mobile spectrum is not con- president of Scientific -Atlanta, break varying feelings as whether gested." ground for a 113,000- square -foot addi- to expand the band or not On the other hand, the Utilities Tele- tion to S -A's main plant in DeKalb communications Council charged that the county, Ga. S -A officials say the new ad- The battle for spectrum space was fought Land -Mobile SWG report was "based dition will cost $2.5 million and will pro- out on paper last week as broadcasters, upon well organized and accepted vide space for its instrumentation and land- mobile service users, citizen -band methodology compared to the communications equipment business. enthusiasts and others filed comments at ludicrous and misleading generalities For the six months ended Dec. 31, 1976, is to win the - found in the FCC. Their purpose corn the TV Broadcast SWG report." S -A reported sales of $23.8 million, a mission's favor when it suggests interna- AMST also argued against allocating 17% increase over the $20.4 million for tional frequency allocations at the 1979 other parts of the UHF spectrum to other the same period in 1975. Net earnings, World Administrative Radio Conference. services. For example, it claimed, "the de- were $1.2 million in the first half of fiscal The comments came in response to a mand by the Radio Astronomy SWG for 1976, up 50% from $809,000 in the preliminary allocations table the commis- reallocation of UHF-TV channels 36 and same period in 1975. sion released last December (BROADCAST- 37 (602 -614 mhz) is conspicuously lacking ING, Dec. 13, 1976). Left unanswered in even an attempt at support." argued that the expansion of the reserva- were plans for portions of the UHF The National Association of Broad- tion for channel 37 for radio astronomy spectrum, 470 -890, which broadcasters casters told the commission that it sub- "should not be allowed to pre -empt TV fear could be parcelled out to land mobile scribes to the conclusions of the television service." It claimed that the channel and other services. working group. It said, "We wish to stress should only be protected at a limited num- The Private Land -Mobile Service Work- at the outset that the NAB is deeply con- ber of observatories. ABC said that "no ing Group, an industry task force set up by cerned about any proposals which might policy should be taken to restrict" broad- the commission, has recommended that harm the growth of UHF television ..." casters' ability at 470 -806 mhz. land mobile continue to share 470-512 and claimed that the UHF portion of the Medallion Broadcasters Inc., licensee of mhz (channels 14 -20) with broadcasters, spectrum is best used by television. It said KMEG -TV Sioux City, Iowa (channel 14), be given "co -equal access" to 512 -806 it "knows of no other proposed or existing accused the FCC of being "insufficiently mhz (channels 21 -69) and exclusive hold system capable of serving communities of concerned" about UHF TV stations. on 806 -890 (channels 70 -83). Only with license as well as the present one premised Fisher's Blend Station Inc., licensee of the additional space does it believe "over- on localism." NAB also said it takes KOMO -TV Seattle and KATU(TV) Portland, crowding" of land- mobile users can be "strong exception" to claims that over - Ore., claimed that "sharing" will impair prevented. the -air UHF will be replaced by fiber optic TV service and mean "de facto realloca- The Television Broadcasting Service technology or cable by the year 2000. tion." It also agreed with the recommen- Working Group (SWG), however, believes Another group "particularly alarmed" dations of the Television Broadcasting this could lead to the "emasculation" of was the Public Broadcasting Service. SWG, as did WGN Continental Broadcast- TV broadcasting and charged that land "UHF is the only source of public televi- ing Co. and Gilmore Broadcasting Corp. mobile requests "are based upon claimed sion for one out of every four American Another task force, the AM Broadcast- but unsupported current needs...." It rec- homes," it said, adding that consideration ing Service Group, recommended that the ommended that the temporary sharing of of reallocating UHF space "is most unfor- FCC seek addition of 21 more channels on 14 -20 channels be eliminated, that chan- tunate, for it comes at a crucial time ..." the AM band -one at 525 -535 khz and the nels 21 -69 be reserved exclusively for when VHF is nearly saturated and the remainder at 1605 -1805 khz. The group television and that channels 70 -83 be public is turning to UHF The Council for called those frequencies "ideal for stan- shared with television translators. Earlier UHF Broadcasting said that "it is difficult dard broadcast operations ... these fre- this month, the chairman of that group, to urge industry and government under- quencies [at either end of the present James D. Parker of CBS -TV, wrote FCC takings to encourage UHF development band] can provide groundwave and Chairman Richard E. Wiley accusing the when it is uncertain whether and how skywave service which can reach large commission of ignoring the group's find- much of a UHF television band there will areas of population." It estimated that ings when it called for the latest set of be to develop." there will be need for another 1,250 AM comments (BROADCASTING, Feb. 7). The Association of Independent Televi- stations by the year 20000. The group Broadcasters predominantly stood firm sion Stations called such a move "foolhar- recommended that present 10 khz channel behind the Television Broadcasting SWG. dy" now that FCC and congressional separations be maintained. The group "demonstrates that no alterna- policies regarding UHF "have finally The NAB said that the two additional tives exist to replace the unique, locally begun to bear fruit." The Department of AM channels the commission has pro- based, yet nationwide, American system Health, Education and Welfare said that posed would be "woefully inadequate" of television ..." the Association of Max- "adequate spectrum space" for television and joined the call for more AM space. It imum Service Telecasters said. "should be considered a high priority in also claimed that 10 khz spacing is vital to "Moreover, it is shown that `sharing' of this band" since a substantial part of the allow "newly emerging transmission tech- the UHF-TV spectrum, except as pro- population is not yet served by public niques" such as AM stereo. The Associ- posed for channels 70 -83, means reduc- broadcasting. ation for Broadcast Engineering Standards ing, if not eliminating, the flexibility for Metromedia Inc. went a step further said a reduction in channel separation growth and development of all television than most, asking that "any sharing of would lead to "degradation" of present broadcasting services." AMST argued that this spectrum space [470 -890 (channels quality. sharing would undercut the committment 14 -83)] should be discontinued." NBC ABC said "it seems logical to allow for

Broadcasting Feb 14 1977 97 orderly growth in those frequencies im- Standards Institute. said. "We're willing to sit down and dis- mediately adjacent to existing AM fre- Establishing compatibility for the seg- cuss it, providing of course that our wor- quencies." NBC, however, asked the FCC mented recorders is considered to be a for- thy competitor wants to come to the table to retain the present limit, claiming that mality, since the companies now on the with the same desires." there are more "pressing needs for addi- American market -RCA, International The proposal submitted by CBS and tional spectrum for other services." NBC Video Corp., Philips and Bosch -Fer- ABC contains a number of detailed re- argued that there already is a multiplicity nseh -have already adopted the same quests for features besides the simple of voices and that minority ownership can standards. But standards for the new and ability to play tapes from one model on be obtained through the "substantial tur- more advanced nonsegmented models another. But both industry and network nover." are a different story: Ampex and Sony engineers say the specifications amount to The National Radio Broadcasters both introduced broadcast- quality one - a sort of shopping list of features the net- Association opposed any increase in space inch VTR's last year, and they are incom- works would like to see on their "ideal" or reduction in channel separation. It said patible. Network engineers say the non- VTR. that an increase in AM stations, which segmented recorders are less expensive, It [the proposal] is only a strawman," would result, "will only serve to increase lighter and cheaper to operate than quad - said William Connolly, director of competition which has already reached a ruplex machines, but at a minimum cost engineering development for CBS and a destructive level in many radio markets of $20,000 each, broadcasters don't want member of the SMPTE working commit- and will ultimately serve as a detriment to to tie themselves to one manufacturer. tee on nonsegmented VTRs. "It's only a the public interest it is intended to pro- "When you get into these recorders means to get these people together and mote." you're making a particularly large invest- talk." The Clear Channel Broadcasting Ser- ment," said Julius Barnathan, ABC's Antitrust regulations have prevented vice, however, supported expansion of president in charge of broadcast operations such discussion from taking place outside AM service. It asked the commission to and engineering. "[So] you don't want to an industrywide forum such as that pro- allow more regional and local service while be at the mercy of one manufacturer, and vided by SMPTE. The first meeting of the removing the 50 kw limit on Class I -A you want to see the state of the art con- non -segmented VTR group, which will in- clears and not to assign any more stations tinue to evolve. We're trying to tell them clude at least 20 potential users and to Class I -A frequencies. [VTR manufacturers] that we are prepared makers of the recorders, is scheduled for But it wasn't only domestic radio sta- to commit ourselves to this system if we Feb. 23 at the CBS building in New York. tions licensees that called for more can get some compatibility." spectrum space. Far East Broadcasting Co. But Sony says it would prefer a wide - said it was "saddened" that the FCC open market. David MacDonald, general didn't take a closer look at international manager of Sony's broadcasting division, PBS gets FCC nod broadcasting. Trans World Radio and said his company has invested four years Trans World Radio Pacific said the FCC and about $4 million developing its for satellite "erroneously concluded that the require- BHV -1,000 VTR, which has a basic list ments for additional frequencies in the in- price of $33,000. The recorder went into transmission ternational broadcasting field are 'static.' " production last November and deliveries Family Stations Inc. said that "band ex- began in January. According to Mr. Mac- Project will cost $40 million pansion is the only solution we know of." Donald, Sony has sold three prototypes of for three space birds and five the BHV -1,000 to CBS -TV, which are to be receivers; CPB will provide replaced soon with the new production $32.5 million for the system model, as well as five to NBC with a stand- Trying to get ing order for three more in March. Public broadcasting last week received "We're eager for compatibility stan- government approval to enter the space technology on dards within the existing format :' said Mr. age. The FCC authorized the plan ad- MacDonald, meaning Sony's format. "But vanced by the Public Broadcasting Service VTR's together we're not going to sell all these tape recor- along with the Corporation for Public ders and then six months later turn Broadcasting, Western Union Telegraph Broadcasters set up meetings with around and say, 'Sorry Mr. Jones, you're Co. and 13 noncommercial television sta- manufacturers to make their obsolete.' " tions to deliver programs to the nation's recommendations on what they (Robert Butler, NBC's director of tech- 268 public television stations by satellite. want in one -inch tape recorders, nical development, said his network was in Cost of the project: $40 million. and 'compatability' is the word immediate need of VTR's which were CPB President Henry Loomis quickly smaller and yet as capable as quadruplex stated his appreciation: "The public televi- ABC and CBS have notified manufacturers recorders. He said his network did not join sion satellite interconnection project has of one-inch helical video -tape recorders ABC and CBS in proposing compatibility turned its most important corner to date. that their networks are anxious to use the standards at the SMPTE convention on We are very pleased by the commission's new products, but they want to see com- advice from its lawyers but that the NBC decision. The satellite project is going to patibility standards established between purchase did not reflect a commitment to mean improved public broadcasting ser- different models first. Sony. RCA, NBC's parent, makes a seg- vices to communities throughout the Meetings toward establishing such stan- mented one -inch VTR, but not a nonSeg- country." dards have been scheduled. But one of the mented model.) Mr. Loomis also said that, although major competitors in the market, Sony, Ampex is taking, at least publicly, a much remains to be done on the project, has indicated a strong reluctance to aban- more conciliatory position. The company the commission's action "paves the way don production specifications in which it began shipping its VPR -1 model in for real progress toward our goal of full TV has already invested millions of dollars. December and has taken more than 100 satellite interconnection service by The two networks submitted their pro- orders, according to Donald V. Kleffman, December 1978." posal at the winter television conference of vice president and general manager of CPB and PBS contend that satellite in- the Society of Motion Picture and Televi- Ampex's audio -visual division. Prices for terconnection will provide a móre efficient sion Engineers last month. Since then the the VPR -1 range from $20,000 to $40,000. and economical system of interconnecting society has organized two working groups depending on which options are chosen stations than the terrestrial system PBS to study the problem for both segmented with it. now uses. and nonsegmented VTR's. An eventual "I think it would be advantageous to the Among other benefits, they expect cost recommendation for voluntary guidelines customer and to the industry to come up savings, quick and inexpensive intercon- is to be made to the American National with a compatible format," Mr. Kleffman nection of new stations, real -time inter-

Broadcasting Feb 14 1977 98 ViIGN Television 9 is #1 Naw

TOP TEN INDEPENDENT TV STATIONS AUDIENCE SHARE SUN. -SAT. 7 AM -1 AM

1. WGN Chicago 1

2. WTTG Washington, D.C. 16 WTCN Minneapolis 16 4. WTTV Indianapolis 15 KPTV Portland 15 KPHO Phoenix 15 7. KTVT Fort Worth -Dallas 14 8. WNEW New York 13 KPLR St. Louis 13 10. WUAB Cleveland 12 WTCG Atlanta 12 KMPH Fresno 12 KVVU Las Vegas 12

As reported at the recent INTV Convention

Source: NSI November 1976 Data subject to qualifications listed in report connection of points outside the con- the U.S. Virgin Islands. completed negotiations with National tiguous U.S., the use of multiple- origina- And up to five transmit- receive ter- Association of Broadcast Employees and tion points, increased coverage of special minals will be operated by and licensed to Technicians on new contract and said events, and new opportunities for dis- public broadcast stations, or regional agreement will enable company to con- tribution specialized programing. groups of such stations, throughout the tinue operations at its New York studios. Under the plan approved last week: country. RCA Records closed its recording studios PBS will construct and operate a main CPB will provide $32.5 million of the in Nashville and Hollywood last month in origination earth station in Fairfax county, $39.5 million the system will cost from economy moves and said it might close its Va., near Washington. It will be equipped funds appropriated by Congress and New York studio unless satisfactory ar- with two 11 -meter parabolic antennas through a line of credit provided by a syn- rangement was reached with NABET capable of transmitting in the 6 ghz band dicate of commercial lenders headed by (BROADCASTING, Jan. 17). RCA employs and receiving in the 4 ghz band. the Bank of America. The remaining $7 41 engineers in New York. Western Union will provide the space million will come through direct contribu- Some talking goes on. Negotiations for segment -three full -time transponders on tions from CPB, PBS, the noncommercial Sony Corp.'s purchase of Westinghouse its Westar 1 satellite, with Westar 11 as a stations, the Kresge Foundation and a Electric Co.'s color -TV picture -tube busi- back -up. grant/loan from the Ford Foundation. ness have been ended but talks are con- Between 150 and 165 receive -only earth tinuing with Sony and "others" on terminals, each employing a 10 -meter an- possibility of buying equipment, tenna will be owned by and licensed to Technical Briefs Westinghouse spokesmen said last week. public television stations in the contiguous They said color -tube plant, located at Hor- U.S., Alaska, Hawaii, Puerto Rico, and Shutdown averted. RCA Records has seheads, N.Y., was closed at end of 1976. Fates &Fortunes R

David L. Nelson, VP/ Jan Hausrath, MA candidate in communica- Media general manager, CBS - tions at University of North Carolina at Chapel owned WCBS(AM) New Hill, joins WECr -TV Wilmington, N.C., as pro- John J. Ermatinger, administrator, advertising York, named VP, divi- motion manager. and promotion, NBC Radio's News and Infor- sion services, CBS mation Service, named staff analyst, station Television Stations divi- Larry Woods, sales manager, KMAK(AM) relations, NBC -TV, New York. sion. He will have ad- Fresno, Calif., named VP /general manager, ministrative respon- KCOK(AM)- KWSM(FM) Tulare, Calif., succeeding sibility for divison's Keith Munger, who steps down as general Washington news manager, but remains as president. bureau, advertising and W. public relations account information services, Sharrilyn Shaw, "The person executive, Pitluk Group, San Antonio, Tex., program practices and joins KSAT-TV there as advertising /promotion community affairs and manager. you describe will be liaison with Nelson other CBS components for legal, labor relations John R. DiMeo, general manager, KAYO(AM) and license -renewal matters. Seattle for past 17 years, and owner of KXLE -AM- FM Aberdeen, both is the persoi, John Sturm, legal assistant to FCC Chairman Ellensburg and KBKW(AM) Washington, retires effective March 1. Richard E. Wiley, will leave that post at end of month to join NBC, Washington, as assistant to Larry McKinley, program director, WNNR(pM) I Howard Monderer, NBC's counsel there. I'l del iver" New Orleans, promoted to operations manager. Joe Sullivan Marlene Holderbaum, manager, financial John Shyer, named general manager, analysis and revenue, KNBC -TV Los Angeles, WPRB(FM) Princeton, N.J. joins WKYC -TV Cleveland as director of business "Finding a first -rate executive isn't affairs. Both stations are NBC -owned. Marty P. special enough. Remmell, events director, United Way of Central Maryland, Baltimore, "You want the right one. Boyette, head tax John of Cox Broadcasting's joins WFBR(AM) there as promotion director. "Right for your company. Right foryou. department, Atlanta, named assistant con- "When you tell me what you need in an troller. Newly elected officers, Arizona Broadcasters executive, I'll deliver the right person. Association: Bill McReynolds, KPHO -TV I understand your needs because I'm a Eleanor J. Brown, manager, personnel devel- Phoenix, president; Joseph Tabback, broadcaster, too. Fourteen years of key opment, Washington Star Communications and KAZM(AM) Sedona, VP, and Morgan Skinner, responsibilities with big stations. Small Evening Star Broadcasting (WMAL- AM- FM -TV), KOOL -FM Phoenix, secretary /treasurer. F. A. stations. A network. A major group. TvB. Washington, appointed assistant to general (Jake) Higgins, executive director since 1971, "I'll put that background to work on manager for personnel and community affairs, has retired, succeeded by Kenneth W. Heady, your search: The understanding. The WMAL -TV. former VP of KPHO- AM -TV. experience. The contacts throughout our industry. James J. Matthews, VP, sales manager, Newly elected officers, Starr -KARL Inc., licensee "You get an effective, knowledgeable, waru(rv) Traverse City- wcTQ(Tv) Sault Ste. of KABL -AM -FM Oakland -San Francisco: Bill professional search. And you get exactly Marie, Mich., appointed executive VP /general general manager, president; the person you're looking for." manager. Clark, Larry Jack Wong, community representative, and Joe Sullivan & Associates, Inc. Peter Temple, manager of planning, WBBM -TV Dick Oppenheimer, senior VP of parent, Starr Executive Search for Broadcasting Chicago, named director of planning. Broadcasting Group, VP's; Kerry Cathcart, Starr Broadcasting general counsel, secretary; 111 East 58th Street, Barbara Krefetz, administrator of advertis- New York, N.Y. 10022 Donald Alt, Starr Broadcasting VP, treasurer, ing /promotion, WRC -TV Washington, joins WMC- (212) 752-8888 and James Mixon, Starr Broadcasting con- AM-FM-TV Memphis as promotion manager. troller, assistant treasurer.

Broadcasting Feb 14 1977 100 Last week we sent 565 qualified sales leads to our affiliates. Whats your network done for you lately? At the National Automobile Dealers Association convention in New Orleans, the NBC Radio Network booth produced the names and addresses of 565 new car dealers who are hot radio prospects in their markets. We've passed them on to our affiliates. Think about what kind of help your network's given you in getting new business. It's time to call Steve Lindberg at (212) 664 -4444 if all you've been getting from them is the business.

NBC Radio 1 Network Kristofek, associate creative director; Dan M. Romano, creative supervisors; Ernest Emer- Broadcast Advertising Mountain, associate creative director; Robert ling Jr., account supervisor, and Tom T. V. Nisson, art director; Patrick L. Remy, ac- Yamada, senior art director, J. Walter count executive; Joan M. Sadock, manager of Thompson, New York, named VP's, David business affairs, commercial production; Allan Batt, copywriter, JWT, Chicago, promoted to D. Schmidt, associate creative director; Perry creative group head there. Phil Brushaber, J. Stebor, producer; Edward J. Steffes, ac- Paul Hills, Irene Maksym, Nadene Mar- count executive, and Paula Kahn Wolgast, tens, Ken Ohr and Dave Reiner, media plan- account executive. ners, JWT, Chicago, appointed media super- visors. Hugh O'Brien, associate director of Gail R. Trell, sales media services, national advertising depart- director, WCBS -TV New ment, Sears, Roebuck, Chicago, joins JWT York, appointed sales there as associate media director. John F. VP, CBS -TV Stations Tukey, senior VP /management director, Leo Division. Ms. Trell suc- Burnett there, named JWT senior account man- Moden son Matthews ceeds Jim Sowards who resigned in ager. Dean Thie, owner of business com- munications firm in Los Angeles, joins JWT James E. Mortenson, chief financial officer, December. She is first there as associate director of public affairs. Young & Rubicam Inc., New York, named woman VP in that divi- president, Young & Rubicam Affiliates there sion. Elton Kruger, VP /account supervisor /media replacing William P. Reilly, vice chairman and director, J.i. Scott Co., Grand Rapids, Mich., Joel Cohen, director, president, who is retiring. Leonard S. Mat- joins Kenyon & Eckhardt, New York, as associ- special projects, ABC - thews, former assistant secretary of com- ate media director. TV, New York, named merce, Ford administration, and former presi- director of sales devel- Bernard Safyan, account executive, Cun- dent of Leo Burnett, joins Young & Rubicam Trell opment. Allen Hirsch- ningham & Walsh, Los Angeles, joins Asher/ National, New York, as president. man, manager of promotion, appointed direc- Gould Advertising, Beverly Hills, Calif., in Eighteen newly elected partners, Tatham -Laird tor, special projects. Irving Zimmerman, pro- same capacity. & Kudner Advertising -from New York office: duction coordinator, named, coordinator of pro- Timothy R. O'Brien, head of promotion /mar- Robert H. Cherins, general manager of direct duction and traffic. keting department, WRFD(AM) Columbus, Ohio, marketing; John T. Hughes, media director, John P Kraushaar Jr., management super- named public relations account executive, and Archie A. Sader, account supervisor. visor; S. director of net- Trends and Associates advertising there. From Chicago office: John D. Beam, account Robert Levinson, work programing, and Robert B. MacDonald, Patricia Erwine, media coordinator, HIS Mar- executive; Irene P. Block, creative director; VP and director of media, BBDO, New York, keting, Akron, Ohio, joins Trends and Associ- Roger Cleary, art director; Andrew F. elected to board of directors. ates as media buyer. Donchak, media planner; Carl R. Granath, L. associate creative director; Willard Ten newly elected VP's, Ogilvy & Mather, New Howard Seid, copy chief and account execu- Hemsworth II, media planner; Daniel W. York: Wilma Epstein, assistant media director; tive, Newmark, Posner & Mitchell advertising, Robert Haller, management supervisor; New York, joins N.W. Ayer there as creative/ Rochelle Lazarus, Norman MacMaster, contact. account Edward Vick, and Matthew Walsh, Edmund M. Reilly, formerly general manager supervisors; Gary Press, broadcast account of Adam Wolsky & Friends, New York advertis- and supervisor; Catherine Martin Thomas ing agency, joins Blaise Associates, advertising copy and Daisy Nieland, Rost, supervisors, and sales promotion agency there as principal head of casting. and will function in areas of account manage- Thomas J. Glynn, VP /media director, N.W. ment, sales and administration. Ayer, New York, Campbell -Ewald, joins Sharon L. Brown, director of radio /account Detroit, as executive VP /media director. executive, Booke -McDavid Sykes Associates, VP John A. Edwards, /management super- New York, joins DKG Advertising there as visor, Goodyear Tire & Rubber account, director of public relations. Campbell -Ewald, Detroit, elected senior VP. Named VP's on Chevrolet account: Law- Kay Baltrukonis, co -media director, Sander, rence M. Rau and Richard A. Smith, group Levitt & Sagorsky, Philadelphia, joins Norman creative directors, and Edmund H. Sale III Robert Associates there as media director. and Allan R. Vernier, account supervisors. Richard R. Jones, who served in various ad- Gordon M. McDonald, in creative services ministrative posts with ABC Inc., New York, department, Leo Burnett, Chicago, named ac- named manager of television sales service for count supervisor. Edward M. Freeman, associ- 41/ ABC Television Spot Sales there. ate research director, appointed manager of ad- Joseph Vincent, VP for regional sales, Radio The best album rock sound ministration and operations, research depart- ment. Valerie Wiley, research analyst, Leo Advertising Bureau, New York, promoted to in Bay City, Mich. is put Burnett, Chicago, named associate research senior VP. art director, ap- out by an AEL FM -25 KE supervisor; James J. Cass, William E. Breda Jr., sales manager of Blair pointed senior art director; Donna L. Stamm, Television Station Division, named VP. copywriter, named copy supervisor. Stereo Transmitter. Thomas J. Griffin, representative, Savalli/ Charles E. Miller, manager, personnel admin- ask WHNN Gates, Chicago, promoted to Midwest manager Just istration, Benton & Bowles, New York, named there. Emil Lach, account executive, Pro/ AEL stereo transmitters always VP, personnel. Meeker Radio there, joins S/G in same capacity. send the very best. Richard VP FM: 2,500, 5,000, 10,000, 15,000, A. Goldstein, for sales, Katz Lynn Anderson, account executive, Metro Television 25,000, 40,000, 50,000 watts. American, New York, and Edward Radio Sales, Los Angeles, promoted to sales AM: 5,000, 10,000, 50,000 watts. Papazian, VP for sales, Katz Television Con- manager. Ian Patrycia, account executive, tinental there, VP's named of Katz Agency Selcom, Hollywood, joins Metro in same post. Inc., parent company. Larry G. Shrum, VP/ Call or Write: Atlanta manager for Katz American, ap- Joseph E. Mahan, local sales manager, WGR -TV pointed regional VP for TV sales, responsible Buffalo, N.Y., joins wts -TV Columbia, S.C., as AMERICAN ELECTRONIC LABORATORIES, INC. for all TV activity in Southeastern portion of national sales manager. Subsidiary of AEL Industries, Inc. U.S. P.O. Box 552, Lansdale. PA 19446 David B. Putnam Jr., from WAGA -TV Atlanta, Tel: 215/822 -2929 TWX: 510/661 -4976 James B. Patterson and Andrew A. joins wBrv(TV) Charlotte, N.C., as assistant gen-

Broadcasting Feb 14 1977 102 eral sales manager, national. Becca owned station in Chicago, elected VP, pro- Featherstone, salesperson for Stamford, grams, East Coast, ABC Entertainment. Conn. -based Xerox Corp., joins WBTV as ac- Dave count executive. DeBusschere, former commissioner of American Basketball Association, appointed Patty Kay, from woo-TV Houston, named senior VP of Trans World International, New retail sales coordinator, KEYH(AM) there. York, and staff VP, television and films, for par- Natalie Stout, from Stout Advertising, San ent company, International Management Group TV FIRST Antonio, Tex., joins KEYH as account executive. of Cos. John K. Wilson, sales manager, WBOK(AM) Edward Denault, studio production manager New Orleans, joins WNNR(AM) New for CBS Studio Center, Hollywood, appointed The first nationally syndicated Orleans- wxEL(FM) Slidell, La., as general sales general manager of center. manager. Black news interview program on Stephen J. Scheffer, assistant to president, commercial television C.P. (Chip) Planchard, account executive, Allied Artists Pictures Corp., New York, named WEAT -AM -FM West Palm Beach, Fla., appointed director of film acqusition, Time -Life Television AM sales manager. there, marking company's entry in feature film I market. He will be responsible for acquiring and Wesley Turnage, advertising James director, investing in films for both TV and nontheatri- Manteo, The Coastland Times, N.C., joins cal markets. WOSR -AM -FM Wanchese, N.C., as sales manager. PERICgs Peter S. Palmer, associate producer /talent Chuck Chackel, national /regional sales man- coordinator, Lorenzo and Henrietta Music ager, KUGN(AM) Eugene, Ore., promoted to gen- Show for MTM Enterprises, Studio City, Calif., eral manager. sales joins Vidtronics, video-tape production and BLACK JOby A. Jones, advertising manager, Mayfair post -production firm, as director of sales. Group, Albany, N.Y., joins WTEN(TV) Bill Grosscup, general manager, WEVU -TV Albany- wcDC(Tv) Adams, Mass., as director of Naples, Fla., named president, Florida Out- retail sales. doors TV Productions there. Candy FORUM Charlie Wright, account executive/ Point of MacGillivery, program director, WEVU -TV, joins View commentator, WELI(AM) New Ilaven, Florida Outdoors as producer. Ric Boyden, Conn., is retiring after 42 years with station. WEVU -TV production manager, named to same post, Florida Outdoors. Premiered January 16 David L. Summers, local account executive, WTAJ -TV Altoona, Pa., appointed local sales Bob Elliot, director, publicity and promotion, First guest: manager. Columbia Pictures TV, New York, joins EUE/ Screen Gems, commercial film division, Co- Herb Loops, VP, Tri -State insurance Corp., UN Ambassador lumbia Pictures Industries, New York, as sales named sales manager, KC11(AM) Iowa City, representative. low a. interviewed by production manager, Jane Sachs, assistant supervisor, public rela- Ernest Whitmeyer, WECT(TV) Wilmington, N.C., to pro- Moderator Chuck Stone, Phila. tions department, Bernard Haldane Associates, promoted duction VP Boston, and Susan Hall Hosea, account ex- Daily News ecutive, WMC.FM Memphis, join WROR(FM) Ron Allen, sports director, WAKR -TV Akron, Mal Johnson, Cox Broadcasting Boston as account executives. Ohio, joins wctH -Tv Columbus, Ohio, as sports Glen Ford, Mutual Black Network anchor /reporter. Ted York, from Ted York Advertising, Troy, Ohio, joins WPTW-AM -FM Piqua, Ohio, as ac- George Hatt, producer of public affairs pro- count executive. grams /newsman, KXYZ(AM) Houston, joins A powerful news program KEYH(AM) there as in same capacity. generating Michael Bayer, account executive, WIZ -TV Consistently quoted on the wire service Baltimore, joins wxvz -TV Detroit in same Chuck Carson, program director /sales man- capacity. ager /air personality, KFRE(AM) Fresno, Calif., If it's said on joins KCOK(AM) -KWSM(FM) Tulare, Calif., as pro- gram director. AMERICA'S BLACK FORUM Programing you'll read about it in your Cliff Shilling, air personality, WKBN -AM -FM Youngstown, Ohio, named FM program direc- Sunday morning paper. tor. Now, in 8 of the top 10 TV markets. Tim Van Galder, sports reporter, KMOX-TV St. in 22 of the top 50. Louis, named sports director. Dave Shafer, air personality, woMc(FM) Produced at ABC Affiliate Detroit, promoted to program director. WMAL -TV Washington, D.C. Gabe Hobbs, WPAD.AM -FM Paducah, Ky., joins noncommercial WKMS -FM Murray, Ky., Syndication Services as production coordinator. EUE /Screen Gems Jon Holiday, former program director, KIRO- Mitchell Whitesell AM-FM-TV Seattle, returns to broadcasting after For information on your market two years in real estate, as program consultant, George Mitchell, VP /general sales manager, Broadcast Programing International, Bellevue, Contact National Telefilm Associates, Los Angeles, re- Wash. joins Warner Bros. Television distribution, Bur- bank, Calif., as VP /domestic sales manager, Hal Bouton, assistant manager, noncommer- AMERICA'S BLACK FORUM succeeding Ken Joseph, who after three - cial WGLT(FM) Normal, Ill., joins noncommercial 904 National Press Building month trial period, had decided to return to WIPB(TV) Muncie, Ind., as program director. Washington, D.C. 20045 New York to start his own distribution firm. Bob Gibbons, air -personality, WPRB(FM) John Whitesell, VP /nontheatrical division, (202) 347 -9168 Princeton, N.J., named program director. Mike appointed VI', foreign sales, television distribu- tion. First, assistant in program office, named music director. Dan Lesser, sports announcer, ap- Lewis Erlicht, general manager, wLs -rv, ABC- pointed sports director.

Broadcasting Feb 14 1977 103 John Fossen, graduate, Central Michigan James Sieger, director of television news, wFAA -Tv Dallas, joins WMAL -Tv Washington as University, Mount Pleasant, joins WRNN -AM -FM Combined Communications Corp., Denver, reporter. Rose Marie Economou, team ad- Clare, Mich., as sports director /air personality. promoted to VP, corporate news services. vance captain for Vice President Walter Mon - Ric Evans, WRNN -AM -FM air personality, ap- dale during his campaign, joins WMAL -TV as James T. Connor, news producer, NBC's pointed production director. assignment editor. WKYC -TV Cleveland, promoted to news manager Roger Furman, resident tennis pro, South for station and for NBC bureau there. James Harly Carnes, reporter, KEYH(AM) Houston, Hampshire Raquez Club, St. Louis, joins KPLR- Schaefer, WKYC -TV, associate producer for news appointed afternoon editor. TV there as sportscaster. features, promoted to news producer for station Pepino, co- anchor, wrvM(Tv) - and NBC News bureau there. Kathy Columbus, Ga., assumes additional duties as Broadcast Journalism Dick Williams, news director, WPLG(TV) assistant news director /producer. Miami, joins WXIA.TV Atlanta in same capacity. John Weadock, assistant news director, KOs - Other additions to wxIA -TV news staff: Peg Tv Albuquerque, N.M., named to same post, Nugent, public affairs program host, WTCG -TV WFrv(TV) Orlando, Fla. Atlanta, associate news producer; Carol Bogart, reporter /anchor /producer, WNEP -TV Dick Stone, city and state government re-

Scranton, Pa., and Maynard Eaton, wpw, re- porter, WIND(AM) Chicago, named news direc- ' porters; Steve Byerly, news photographer, tor. WAVE.TV Louisville, Ky., ENG supervisor, and Nancy L. Kiel, intern, WBNS -TV Columbus, Bill Bonnanno, photographer, KCMG -Tv Ohio, joins wrvN -Tv there as assistant news pro- Kansas City, Mo. and Michael Honey, pho- ducer. tographer, KMGH(rv) Denver, news camera- men. Renee Perry, news copywriter /assistant pro- Sciortino Sabik Warren Croke, from WFTV(rv) Orlando, Fla., ducer, WW1-Tv Detroit, joins WALA -TV Mobile, Ala., as reporter. joins wcKT(Tv) Miami as assistant assignment Frank Sciortino, New York bureau manager, editor /producer. Mike Lozano, assignment on -air meteorologist, New UPI Audio, promoted to director of operations, Richard Katz, editor /weekend anchor /producer, KENS -TV San Jersey News Report /senior responsible for all UPI Audio operations. Stan environmental Antonio, Tex., joins WCKT as Latin- American Sabik, coordinator of broadcast services, specialist, New Jersey Department of Environ- news field reporter. joins replaces Mr. Sciortino. mental Protection, Trenton, KVUE(TV) as weather reporter /environmen- Nancy Crowfoot, reporter, KIOA(AM) Des Austin, Tex., Winifred Rowe, manager, financial forecast- tal Moines, Iowa, joins WHO(AM) there in same specialist. ing, business affairs department, NBC -TV, New capacity. Gabe Pressman, reporter, WNEW -TV New York, joins ABC News there as director of ad- York, named "Journalist of the Year" by ministration. Elliot L. Bernstein, producer, Jack Fitzgerald, news producer /editor, WNAC. Publicity of New York. ABC News, New York, appointed executive TV Boston, promoted to senior news producer. Club producer, ABC News special events unit there, Beth Thomas, reporter, WPRB(FM) Princeton, responsible for daily supervision of units which N.J., promoted to news director. produce in -depth and live reports on major Cable news events. Paul Gregory Henderson, reporter /anchor, Alan F. Fleisch, assistant controller, Teleprompter, New York, appointed director of operations, urban markets, heading group of ca- ble TV systems in densely populated urban areas. Tom Beltram, operations manager, Cox Ca- ble's Santa Barbara, Calif., system, appointed manager, Communication Properties' Springfield, Ill., system. Marty Crawford, manager of CPI's Ironton, Ohio, system named to same post, Newark, Ohio, system, succeeded by Alfreda Rist, office manager, Ironton.

Equipment & Engineering

Howard L. Crispin, marketing VP, Scientific - Atlanta, Atlanta, named to additional duties as The Symbol of senior VP, communications. Quality in Broadcasting

Crispin Foley

Eugene P. Foley, treasurer, RCA Globcom, the gilmore group New York, named VP and treasurer. John S. g Represented nationally by (HR) Television and (M) Meeker Co. Johnson, RCA VP, capital projects and internal controls, named Globcom VP and controller. WEHT -TV WREX-TV KODE -TV KODE WQPO -FM WSVA George D. Black, division VP, industrial rela- Evansville (M) Rockford (HR) Joplin (HR) Joplin (M) Harrisonbury (M) Harrisonburg (M) tions, RCA Government Systems, Moores- town, N.J., appointed staff VP, industrial rela-

104 (ions operations, RCA, New York. M. Mulhern, manager, diary reports, Carolyn Walden, media director, TV- radio- Colin J. O'Brien, VP /general manager, Jerrold Beltsville, appointed VP /general manager, film department, Carl Byoir & Associates public (Electronics) Canada, appointed VP, sales and television division. A. J. Aurichlo, president, relations, New York, named director of depart- marketing for broadband communications Compu/Net, New York, assumes additional ment, succeeding executive VP Muriel Fox, operations, based in Philadelphia, succeeded by duties as VP /general manager of co -owned who continues as supervisor. Arbitron's radio division there. Michael Oc- William H. Lambert, Jerrold's engineering VP Martin D. Zitlin, production director, chiogrosso, VP /associate director of com- CNA In- Michael Jeffers, VP, technology and planning, surance TV facility, Chicago, appointed director munications research, SSC &B, New York, succeeds Mr. Lambert. John Sie, general man- of broadcasting, Chicago Board of Rabbis, joins Arbitron there as research VP. Max L. ager, terminal products, promoted to VP, CATV responsible Goldberg, media director, Advertising Agen- for CBR programs heard on area sales. radio and TV stations. cy Associates, Boston, joins Arbitron adver- Ralph L. (Buzz) Berg, director new product of tiser /agency sales as Western regional man- Thomas R. Ransom, technical services VP, development, Oak Industries, Crystal Lake, Ill., ager. James D. McKenna, operations man- Trace Inc., Lafayette, Ind., joins Automation appointed VP, operations, CATV division. C.J. ager, Service Bureau Co., Cleveland, joins Ar- Electronics there, new firm providing in -house (Dean) Bach, director of product planning, bitron television meter operations, Beltsville, computer systems for broadcasters, as execu- Oak switch division, named director of sales, as director. tive VP. CATV division, succeeding Donald V. Pascarella, sales VP who has been named gen- Jack R. Green, senior VP in charge of re- Jack H. Hamilton, assistant to president/ eral manager of Oak Holland B.V., subsidiary in search, media and marketing services, United associate professor of journalism, University of Emmen, the Netherlands. States Testing Co., Hoboken, N.J., appointed Missouri, Columbia, joins University of Penn- director of client services, consumer research sylvania, Philadelphia, as assistant VP /director R. Dennis Fraser, national marketing man- division. U.S. Testing provides validation tests of communications, supervising news bureau, ager, broadcast equipment, Telemation Inc., of product advertising claims. motion picture services and radio and TV office. Salt Lake City, joins NEC America, broadcast equipment division, Glenview, Ill., as manager. John J. Cook, account executive, WIBG(AM) Henry J. Maynard, chief engineer, Telemation, Philadelphia, joins Compu /Net, New York, as Salt Lake City, named engineering VP, Dynair Eastern sales manager. Deaths Electronics, manufacturer of video communica- tions equipment, San Diego. Alfred F. Dougherty Jr., deputy director, John Bates, 68, head of John Bates Associ- Bureau of Competition, Federal Trade Com- ates, production firm, Los Angeles, died of Sam Petok, director communications, of mission, Washington, and Alphonso A. acute leukemia at Santa Monica (Calif.) automotive operations, Rockwell International, Christian Il, M. Langhorne Keith, Martin Hospital and Medical Center Feb. 3. His credits Troy, Mich., promoted to VP, public staff rela- Michaelson, George W. Miller and David S. included: account executive on Pall Mall and tions, Pittsburgh corporate offices. Tatet, associates of Washington law firm of American Tobacco Co. (Jack Benny and Gracie Leroy Wallace, VP /general manager, RF divi- Hogan & Hartson, have become members of Fields shows); director of radio for J.M. sion, CCA Electronics, Gloucester City, N.J., firm. Mathes, originating Meredith Willson show and appointed director of television products.

Wally Rubin, sales VP, Tape -Athon, manufac- turer of broadcast and commercial background music systems, Inglewood, Calif., promoted to executive VP and director of sales /marketing FIDELIPAC® Accessories and Cartridges division. Joe E. Otis, director of engineering, Schulke Radio Products, South Plainfield, N.J., joins Tape -Athon as director of audio products CART -A -ROUND CARTRIDGE ALIGNMENT PROBLEM? division. Robert Haller, from Tel Autograph, STORAGE RACKS Keep your cart equipment in Each WR -25 Los Angeles, named Tape -Athon operations Modular Rack holds perfect working order with: 25 Type A cartridges...eight division director. Bernard Sayers, project can be 350STAAlignment Cart- mounted on our Mobile Carousel ridge 350S.TF engineer, Bouse Manufacturing, Costa Mesa, $38.50 Wow Base to make up the MR -200 \and Flutter Cartridge $24.50 Calif., appointed Tape -Athon engineering divi- \ 350STQ Cue Test Cart- sion director. WR -25 $ 15.00 MR -200 $145.95 ridge $35.00 Head Jack Lease, operations manager, WAST(TV) Insertion Gage S3.35 Albany, N.Y., joins WRIA -TV Atlanta as assistant Height Gage $14.95 chief engineer. Right Angle Zenith Gage $21.75

Charles W. Myers, maintenance engineer, CART -E -RASE DEMAGNETIZER wHO.ry Des Moines, Iowa, appointed super- Can be used for erasing cart- visor of television engineering operations, suc- TABLE TOP ridges, reel -to -reel tape, film CARTRIDGE ceeding Herbert Steinmetz, retired after 35 sound striping, etc. $34.50 RACK (not years with WHO- AM -TV. shown) Model Larry W. Ocker, chief engineer, noncommer- TR -96 holds 96 cial WTTW(TV) Chicago, appointed director of Type A engineering. cartridges. Model TR -48 holds 48. TR -96 $73.85 STUDIO ON TR -48 $38.55 AIR LIGHT Allied Fields Brilliant red lettering on jet black background John R. senior VP for .can be seen in the brightest ambient light Purcell, finance and conditions. business operations of Gannett Co., named $29.95 president of CBS /Publishing Group. He suc- Contact your Fidelipac ceeds John D. Backe, who was elected presi- Distributor or dent of CBS Inc. last fall but has continued to head publishing group pending selection of his successor in that post (BROADCASTING, Oct. 18, FIDELIPAC 1976). ') 109 Gather Drive Mt. Laurel, N1 08057 (609) 235.3511 Marshall Snyder, product manager, Arbitron Television, Beltsville, Md., named VP, corpor- ate operations and production there. Jane See us at NAB Booth 218, Sheraton Park

Broadcasting Feb 14 1977 105 Professional Cards

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BROADCAST TECHNICAL contact SWAGER TOWER John H. Battison Assocs. SERVICE, INC. BROADCASTING MAGAZINE CORPORATION AM-FM Station Construction Consulting Broadcast Engineers 1735 DeSales St. N.W. Audio 'Skeleton ... Partial Proofs A M M TALL TOWER SPECIALISTS Washington, D. C. 20036 -F -TV- CATV -Microwave Signal Sound Improvement Box 656, Fremont, 46737 10073 Echo Hill Drive FREE for availabilities Counsel by Phone Cleveland, Ohio 44141 219- 495-5165 Phone 817-772-3371 Phone: (202) 638 -1022 216 -526 -3906 Box 7343 e Waco, Texas 76710 Hoagy Carmichael's 15- minute show, and ex- for Columbia Pictures. Survivors include his Burt Mustin, 94, character actor who started ecutive producer of Walter Winchell Show. As wife, Beverly, and two daughters. his acting career at 65, died Jan. 28 at Glendale VP /director of TV for Lambert & Feasley, he Memorial hospital, Los Angeles. He had ap- Ted Lloyd, 61, radio and television producer, brought to television such shows as Ozzie & peared in about 300 television shows and 70 died of heart attack in North Shore hospital, Harriet and Gale Storm Show. Survivors in- features, and made his last appearance on Great Neck, N.Y., CBS's clude his wife, Ruth, and five children. on Feb. 6. His firm, Ted Phyllis. Lloyd Inc., produced for radio numerous week- Norman Weitman, 49, senior VP in charge of day serials, including My Thue Story on NBC Body of Lenora Wright, 21, clerk typist at Na- domestic distribution, Paramount Pictures, Los and Whispering Streets on CBS and was repre- tional Association of Broadcasters, Washington, Angeles, died at New York hospital Feb. 4 after sented in TV with such series as Stage 13, was found in wooded area there Feb. 3. Death, long illness. He joined Paramount in 1971 as Escape and Whitehall 1212. He is survived by listed as homicide, was caused by manual general sales manager for U.S. and Canada son, Ted Lloyd Jr., and two daughters, Mrs. strangulation, according to deputy medical ex- from position as assistant general sales manager Judith Callahan and Mrs Mary Baxter. aminer.

For the Record 5

As cot'npiled by BROADCASTING for the cost $42,500; revenue $85,000. Format: Easy listening. casting Inc. from Thomas Machamer et al. as directors Principals; George Scoufis (43%), (33 to Robert J. Ward et al, as directors. Consideration: period Jan. 31 through Feb. 4 and based Charles Klatt %) and Jennie Brunhart (24 %). Mr. Scoufis is insurance $25,000 line of credit. Principals: Christian Towers is on filings, authorizations, petitions and representative. Mr. Klatt is sales manager of Mil- non -profit corporation. New directors, other than Mr. other actions announced by the FCC. waukee Journal and Miss Brunhart is violinist and Ward, will be Norman G. Juggert and Sydney Wakel- teacher. None has other broadcast interests. Ann. Feb. ing. Mr. Juggert is director of KLXA -TV Fontana, Abbreviations: ALJ- Administrative Law Judge. 3. Calif. Ann.. Feb. 2. alt. -alternate. ann.- announced. ant. -antenna. our.- aural. aux.- auxiliary. CH- critical hours. CP- AM license KZEN(FM) Seaside, Calif. (107.1 mhz, 680 kw)- construction permit. D -day. directional anten- Seeks assignment of license from Big Sur Broadcasting DA- Broadcast Bureau granted following license covering na. Doc.- Docket. ERP- effective radiated power. Corp. to Arrowhead Broadcasting for $225,000. Seller new station: WAKK McComb, Miss. (BL- 13,953), height of antenna above average terrain. is principally owned by Leonard N. Kesselman, who HAAT- Jan. 27. khz- kilohertz. kw- kilowatts. MEOV -maximum also owns KZON(AM) -KXFM(FM) Santa Maria, Calif. Mr. Kesselman is also director of licensee of expected operation value. mhz- megahertz. mod. - FM actions modification. N- night. PSA- presunrise service au- KVAN(AM) Vancouver, Wash. Buyer is owned by thority. SH -specified hours. trans.- transmitter. 'Farmington Hills, Mich., Oakland Community George D. Franklin, who is director of communica- TPO- transmitter power output. U- unlimited hours. College- Broadcast Bureau granted 90.3 mhz, 10 w, tions- electronics, U.S. Army Communications Corn - vis.- visual. w- watts.' - noncommercial. HAAT 120 ft. P.O. address: 2480 Opdyke Rd., Bloom- mand (western area). He has no other broadcast in- field Hills, Mich. 48013. Estimated construction cost terests. Ann. Jan. 28. $7,255; first -year operating cost KDGO(AM) Durango, Colo. (1240 khz, 1 kw -D, Newberry, Mich., Newberry Broadcasting Co.- 250 w -N) -Seeks transfer of control of Basin Broad- New stations Broadcast Bureau granted 93.5 mhz, 3 kw, HAAT 300 casting Co. from Jerry Fitch et al. (100% before; none ft. P.O. address: Box One, Newberry 49868. Estimated after) to Broadcast Management Inc. (none before; construction cost $8,850; first -year operating cost 100% after). Consideration: $335,000. Principals: Mr. TV applications $3,000; revenue: none given. Format MOR. Principal: Fitch and his wife Marcie own 98% of licensee. Ken- T.S. Backus is licensee WNBY(AM) Newberry neth Balcomb owns balance. Buyer is owned equally by Oklahoma City -The Outlet Co. seeks ch. 14 of (BPH- 9834). Action Jan. 25. Ronald E. Ford and M. Douglas Jennings. Mr. Ford has (470 -476 mhz); ERP 1 170 kw vis., 178 kw aur., HAAT and Mr. has real estate and 1540 ft.; ant. height above ground 1569 ft. P.O. address: farming interests, Jennings interests. Neither has other broadcast hold- 176 Weybosset St., Providence, R.I. 02903. Estimated banking construction cost $4,050,000; first -year operating cost Ownership changes ings. Ann. Feb. 2. $932,000; revenue $775,000. Legal counsel Sundlun, WBIS(AM) Bristol, Conn. (1440 khz, 500 w -D)- Tirana & Scher, Washington; consulting engineer Seeks transfer of control of Radio House Inc. from Jules Cohen & Associates. Applicant is Providence, Applications Robert H. Baker et al. (100% before; none after) to

R.I. -based retailing and broadcasting firm. Outlet also WPID(AM) Piedmont, Ala. (1280 khz, 1 kw -D)- David A. Rodgers (none before; 100% after). Con- owns WJAR -AM -TV Providence, R.I.; WDBO -AM- Seeks assignment of license from WPID Radio Station sideration: $45,000. Principals: Sellers are Robert H. FM-TV Orlando, Fla.; WCMH -TV Columbus, Ohio; to Radio Station WPID for $125,000. Seller is Terrance (51 %) and Robert J. Baker (16 %) and Marsh R. (16 %) KSAT-TV San Antonio, Tex. and WNYS -TV Syracuse, J. Gladden, who has no other broadcast interests. and Thurston B. Howard (16 %). Mr. Rodgers owns N.Y. Ann. Feb. 2. Buyer is Alex Allen Carwile, who is WPID sales man- KWYT -AM -FM Salinas and KKZZ(AM) -KOTE(FM) Ann. Feb. 2. Oklahoma City- Trinity Broadcasting of Oklahoma ager. Ann. Feb. 4. Lancaster -Palmdale, all California. seeks ch. 14 (470 -476 mhz); ERP 790 kw vis., 131.6 KCTB -FM Flagstaff, Ariz. (93.9 mhz, 100 kw)- KBUL(AM) Wichita, Kan. (900 khz, 250 w -D)- kw aur., HAAT 522 ft.; ant. height above ground 574 ft. Seeks transfer of control of Christian Towers Broad- Seeks assignment of license from Mr. D's Radio Inc. to P.O. address: 7908 NW 23d St., Oklahoma City 73008. Estimated construction cost $635,000; first -year operating cost $233,280. Legal counsel James A. Can- non, Washington; consulting engineer Smith & Powstenko. Principals: Applicant is non -profit corpora- Summary of Broadcasting tion, Paul F. Crouch president. Trinity also owns KLXA -TV Fontana, Calif. Ann. Jan. 24. Oklahoma City - WCEE -TV Inc. seeks ch. 34 (590 -596 mhz); ERP 1343 kw vis., 101.9 kw aur., FCC tabulations as of Dec. 31,1976 HAAT 1209 ft.; ant. height above ground 1253 ft. P.O. address: 303 N. Main St., Suite 201, Rockford, Ill. CP's CP's cost $1,695,000; first - 61101. Estimated construction On air on Total not Total year operating cost $647,000; revenue $670,000. Legal Licensed STA' air on air on air authorized" counsel Fisher, Wayland, Southmayd & Cooper, Wash- Commercial AM 4,464 7 26 4,497 39 4,536 ington; consulting engineer Edward F. Lorentz. Appli- Commercial FM 2,798 1 74 2,873 153 3,026 cant is wholly owned by General Media Corp. and is Educational FM 844 0 26 870 73 943 licensee of WCEE -TV Freeport, Ill., which has been Total Radio 8,106 8 126 8.240 265 8.505 sold, subject to FCC approval, to Worrell Newspapers Commercial TV 720 1 7 728 37 785 Inc. for $3,870,000. Principals are Edward B. Holt, VHF 513 1 3 517 6 523 chairman, and Earl W. Hickerson, president. Ann. Jan. UHF 207 0 4 211 31 242 24. Educational TV 241 3 12 256 e 264 VHF 92 1 8 101 2 103 AM application UHF 149 2 4 155 6 161 Total TV 961 4 19 984 45 1,029 Pewaukee, Wis.- S.K.R. Inc. seeks 1370 khz, 1 kw- D, P.O. address: 202 Oaklawn Ct., Pewaukee 53072. Estimated construction $82,335; first -year operating -Special temporary authorization "Includes off -air licenses

Broadcasting Feb 14 1977 107 Agape Communications Inc. for $395,000. Seller is $2,275,000. Financially troubled Triangle is owned municorp Inc. for $1,018,298. Seller: Robert G. Herpe, owned by American Media Inc., which also owns principally by Robinson O. Everett and his mother, president and 25% stockholder, is president and ma- KEYN -FM Wichita; KOFM(FM) Oklahoma City, Katherine R. Everett (34.4% each). Buyer is wholly jority stockholder (61 %) of GO. Other principals are and KCSJ(AM) -KDJQ(FM) Pueblo, Colo. Principals owned by publicly traded, Durham Life Insurance Co. John D. Russell, Ernest Kirschner (both WPLR are Robert D. Freeman, Lowell D. Deniston and Theron A. Upchurch, president and board chairman, employes), Hubert Sommerfiled (retailer), Morton Frank L. Carney (one third each). Buyer is owned Hubert E Ledford, cochairman, and Harold D. Coley, Schwartz (caterer) and Mr. Herpé s brother Richard S., equally by Robert N. Randall, Edward R. Toleo, Don vice chairman. Durham Life owns WPTP(AM)- sales representative of Chicago bedding manufacturer W. Clifford, Norbert J. Atherton and Walter O. WQDR(FM) Raliegh, N.C., Southern Farm Network, (BALH- 2402). Action Feb. 3. By field. Buyers have various business and invest- and 3.5% of Jefferson Pilot Corp., group owner. Ann. KGBM -TV Honolulu (ch. 9) - Broadcast Bureau ment interests and are purchasing station to estab- Feb. 2. granted assignment of license from Heftel Broadcast- lish religious programing outlet in Wichita. KBMC(FM) Eugene, Ore. (94.5 mhz, 3.4 kw)- ing Corp. to Lee Enterprises Inc. for 511,799,000. Reverend Randall is also program producer for Seeks assignment of license from Good Shepherd Seller (principal Cecil Hefted) owns two other Hawaii KFH(AM) Wichita. Ann. Feb. 4. Broadcasting Inc. to KPDQ Inc. for $100,000. Seller is television stations and five radio stations in Hawaii and KSYL(AM) Alexandria, La. (970 khz, 1 kw -U)- owned by Bernice E. Poling and Kenneth C. Sayles. mainland U.S. Buyer, publicly traded, owns four televi- Seeks transfer of control of KSYL Inc. from Sylvan R. They have no other broadcast interests. Buyer is owned sion stations, four radio stations and 15 daily news- and Edna G. Fox (100% before; none after) to Melvin by John W. Davis, his wife Arta Z. and his son John W. papers, mainly in Midwest (BALCT -611, BALTT -158, L. Wheeler, G. Russell Chambers et al. (none before; H. Family also owns KPDQ -AM -FM Portland, Ore. BALTP -486). Action Jan. 27. 100% after). Consideration: $300,000. Principals: Mr. Ann. Feb. 2. WCIA(TV) Champaign, Ill.; KFMB- AM -FM -TV Sylvan Fox is son of Mrs. Edna Fox. They have no -TV Peoria, III.-Broad- other broadcast interests. Buyers, other than Messrs. KFMT(FM) La Grande, Ore. (93.3 mhz, 145 kw)- San Diego; WMBD- AM -FM Seeks assignment license from Struck and Associ- cast Bureau granted transfer of control of Midwest TV Wheeler and Chambers (30% each), are: Albert H. of ates Inc. to KLBM Inc. for Seller: Principal is Inc. from August C. Meyer, Clara R. Meyer and Smith, James J. Smithwick, Herman Lee Reavis and $35,000. Monte L. Struck, who has no other broadcast interests. August C. Meyer Jr. (as family group) to August C. John F Willett (10% each). Mr. Wheeler owns Principals: Transfer WLYC(AM)- WSLQ(FM) Roanoke, Va.; KDNT-AM- Station is no longer on air, and Mr. Struck has re- Meyer Jr. Consideration: none. and Meyer's FM Denton, Tex.; KFDW -TV Clovis, N.M., quested waiver of "three year rule." Buyer is Kenneth represents gift of 2.45% of August Clara L. who and manages La stock in to son, August Jr., who already owns KROD(AM) -KUDE(FM) El Paso (25 %) and Lillard, owns KLBM(AM) Midwest Grande. Ann. Feb. 4. approximately 49%. (BTC- 8154); correction of earlier Kl l T(FM) San Diego (50%). Mr. Chambers owns 50% item. Action Dec. 22. of KITT San Diego and has various other business and WLSH(AM) Lansford, Pa. (1410 khz, 5 kw -D)- manufacturing interests. Messrs. Reavis and Willett Seeks assignment of license from Miners Broadcasting KCTO(AM) Columbia, La. (1540 khz 1 kw -D)- are employed by Mr. Wheeler. Messrs. Smith and Service Inc. to Pocono -Anthracite Communications Broadcast Bureau granted assignment of license from Smithwick are officers of KPLC -TV Lake Charles, La. Inc. for $300,000. Seller: 63.2% of stock is owned by Caldwell Broadcasting Co. Inc. to KCTO Broadcasting Ann. Jan 28. estate of Kenneth F Maguire, and balance is held by Co. for 5112,021.84. Seller is equally owned by H. Ted John W. Angst, buyer. Mr. Angst also owns one half in- Woods, Quinten McLemore and John J. McKeithen KEYC -FM Mankato, Minn. (99.1 mhz, 100 kw)- terest in and who have no interests. Buyer is owned Seeks assignment of license from Lee Enterprises Inc. advertising public relations firm. Ann. other broadcast Feb. 2. by Ernest Sandidge Jr. (80%) and Tom D. Gay (20%), to Faribault County Broadcasting Co. for $200,000. Mr. Sandidge is self -employed manufacturers' repre- Seller is group owner with KGLO -AM -FM Mason WHUM(AM) Reading, Pa. (1240 khz, I kw -D, 250 in La. for various broadcast equip- City, Iowa; KEYC -TV Mankato, WTAD(AM)- w -N) -Séeks assignment of license from Eastern sentative Monroe, and WQCY(FM) Quincy, Ill.; KHQA(TV) Hannibal, Mo.; Radio Corp. to Berks Broadcasting Co. for $712,500. ment firms, Mr. Gay is program director at KMLB(AM) Monreo (BAL- 8863). Action Jan. 26. WSAV(TV) Huntington, W.Va., and recently acquired Seller is owned by Broadcast Associates (partnership),

KGMB -TV Honolulu (see below). Company also the principals of which are William Chanoff and Her- KDEX -AM -FM Dexter, Mo. (AM: 1590 khz, 1 kw- holds 49.75% of Journal Star Printing Co., Lincoln, man Lefco. They have no other broadcast interests. D; FM: 102.3 mhz, 3 kw)- Broadcast Bureau granted Nib., which owns 48.8% of KFAB-AM -FM Omaha. Buyer is owned equally by Kerby E. Confers and Paul assignment or license from Dexter Broadcasting Co. to Comapny is selling station to conform with FCC rules H. Rothfuss. They also own WLYC(AM) -WILQ(FM) Dexter Broadcasting Inc. for $157,500. Seller is owned proscribing joint ownership of FM's and UHF's in Williamsport, Pa., under another licensee. Ann. Jan. by Gerald E Grogean, Meyer L. Grogean, and Joseph same market. Buyer, which also owns KBEW-AM -FM 28. E and Eugene D. Grogean who have no other broad- Blue Earth, Minn., is owned by Paul C. Hedberg and cast is equally owned by Leon E. and KMBS(FM) Harlingen, Tex. (96.1 mhz, 100 kw)- interests. Buyer his wife Juliet (75 %) and Mr. Hedberg's father, and Loretta W. Clifford Seeks transfer of control of Magic Valley Broadcasting Joanne Steinbrueck and Jerome R. L. (25 %). Ann. Feb. 2. is Inc. from Charles H. McBride et al. (99.6% before; Quinlan. Mr. Steinbrueck sales manager of KWRT- AM-FM Boonville, Mo. Mr. Quinlan owns Boonville WCDJ(AM) Edenton, N.C. (1560 khz, I kw -D)- none after) to Pedro Diaz Jr. (none before; 99.6% Steinbrueck is ex- Seeks transfer of control of Colonel Broadcasters Inc. after). Consideration: $200,000. Principals: Sellers are real estate and insurance firm. Mrs. ecutive secretary at Columbia, Mo., firm, and Mrs. from William T. Watkins and James F. Flanagen (100% twenty stockholders, none of whom have other broad- -8862, 2391). Ac- before; none after) to Albermarle Radio Corp. (none cast holdings. Ronald Garcia retains ownership of .4% Quinlan is housewife (BAL BALH- before; 100% after). Consideration: $120,000. Prin- of licensee. Buyer is owner of various real estate and tion Jan. 26. cipals: Messrs. Watkins (49%) and Flanagen (51 %), grocery interests. Mr. Diaz has no other broadcast in- WTCL(AM) Warren, Ohio (1570 khz, 500 w -D)- who have no other broadcast interests. Buyer is owned terests. Ann. Feb. 2. Broadcast Bureau granted assignment of license from by Terry H. Jones, minister and partner in photography Warren Broadcasting Co. to Stauffer Media. Assign- WFIR(AM) Roanoke, Va. (960 khz, 5 kw -U)- Studio. He has no other broadcast interests. Ann. Feb. L. W. Stauffer Seeks assignment of license from Beaverkettle Co. to ment represents corporate restructuring. 4. is Jim Gibbons Radio for $750,000 plus $90,000 agree- owner (BAL- 8900). Action Jan. 27. WEWO(AM) Laurinburg, N.C. (1080 khz, 5 kw- ment not to compete. Seller is owned by families of WKRZ(AM)- WDJR(FM) Oil City, Pa. (AM: 1340 D) -Seeks transfer of control of Curtis & Associates Thomas V. Boyd and late Joseph K. Vodrey who also khz, 1 kw -D; FM: 98.5 mhz, 2.9 kw) - Broadcast Inc. from Aaron B. Moss (12% before; none after) to own WHBC-AM-FM Canton, Ohio. Buyer is owned by Bureau granted assignment of license from WKRZ Inc. Donald W Curtis (44% before; 56% after). Considera- James L. Gibbons, who also owns WFMD(AM)- to Oil City Broadcasting Inc. for $250,000. Seller is tion: $5,000. Principals: G. Grier Beam (22 %) and WFRE(FM) Frederick, Md. and WPUR -FM owned by Olivia T. Rennekamp, executrix of estate of Kenneth Beam (22 %). Company also owns Roanoke, Va. Ann. Jan. 24. Kenneth E. Rennekamp, who also holds 50% of WSTS(FM) Laurinburg and 90% of WQWX(AM) WKBI(AM) St. Marys, WKBI(FM) Ridgeway, and Mebane, N.C. Ann Feb. 4. Actions 25% of WTRA(AM) Latrobe, all Pennsylvania. Buyer is owned by Robert J. and Jeanne M. Shupala. Dr. WRDU -TV Raliegh- Durham, N.C. (ch. 28)- WPLR(FM) New Haven, Conn. (99.1 mhz, 10 Shupala is Pa., orthodonist, owns 30% of Seeks assignment of license from Triangle Telecasters kw) -Broadcast Bureau granted assignment of license Erie, WWCB(AM) Corry, Pa., and has interest in Cleveland Inc. to Durham Life Broadcasting Service Inc. for from Metro Connecticut Media Corp. to General Corn- Indians baseball club (BAL -8865, BALH- 2393). Ac- tion Jan. 26. Please send SUBSCRIBER WKCF(FM) Shell Lake, Wis. (95.3 mhz, 3 kw) - Broadcast Bureau granted assignment of license from Service Erwin Gladdenbegk to Charles R. Lutz for $60,000. 3 years $75 Seller: Mr. Gladdenbegk has no other broadcast in- terests. Mr. Lutz has various retail and real estate in- Broadcastingi 2 years $55 The newsweekly of broadcasting and allied arts terests and owns WCSW(AM) Shell Lake 1 year $30 (BALH -2361). Action Jan. 27. Canada Add SB Per Year Foreign Add $8 Per Year Name Petition 1977 Cable Facilities changes Sourcebook $10.00 (It payment Company with TV actions order: $8.50) Business Allress 1977 Yearbook $30.00 KEMO -TV San Francisco- Broadcast Bureau D Hume Address Of payment with granted CP to change ERP to vis. 2500 kw (max.); order: $25.00 ERP 851 kw; ant. height 1270 ft. (BPCT- 4968). Action Jan. 28. City State Zip Payment enclosed Bill me "WGTV Athens, Ga.- Broadcast Bureau granted BROADCASTING, CP to change ERP to 288 kw; Max. ERP 316 kw; ant. 1735 DeSales Street, N.W., Washington, D.C. 20036 height 1080 ft.; (BPET-539). Action Jan. 28.

ADDRESS "KXNE -TV Norfolk, Neb.- Broadcast Bureau CHANCE: Print new address eeeee and attach label from a resent issue, a print ell a including rip code. Please allow two weeks for Processing. granted mod. of license covering decrease in aural ERP

Broadcasting Feb 14 1977 108 to 30.9 kw (BMLET-141). Action Jan. 28. month. Commission sent 805 letters in response to AM actions comments, inquiries and complaints. Translators KGUD(AM) Banning, Calif- Broadcast Bureau granted mod. of permit to change Ant. trans. and studio ' location to 572 N. Omar St., Banning; condition Fines Applications (BMP- 14,346). Action Jan. 31. Volunteer Fire Dept., Cripple Creek, Colo. -Seeks KIDO(AM) Boise, Idaho- Broadcast Bureau ch. 6 with 1 w rebroadcasting KTSC -TV Pueblo, Colo. granted mod. of license covering change in licensee KIMO(AM) Anchorage- Broadcast Bureau Ann. Feb. 2. notified licensee of apparent liability for S2,000 for fail- name to Kido Broadcasters Inc. (BML -2616, Lake Investment Co., Concho Valley, Ariz. -Seeks ing to have operator holding valid first class operator BMLRE-5130). Action Jan. 27. chs. 55, 57, 59 with I w (each) rebroadcasting KVOA- license in actual charge whenever trans. is delivering TV, KGUN -TV, KOLD -TV Tucson, Ariz. Ann. Feb. 2. WKZN -AM -FM Zion, 111.- Broadcast Bureau power to transmitting ant. Action Jan. 27. granted mod. of license covering change in corporate name to Lake -Kenosha Broadcasting Corp. KSIB(AM) Creston, Iowa- Broadcast Bureau (BML -2617, BMLRE -5133, BMLH -564, notified licensee of apparent liability for $350 for failing BMLST-382). Action Jan. 31. to calibrate remote ant. ammeter against regular meter once each week as no entries appeared in maintenance Cable WAAM(AM) Ann Arbor, Mich.- Broadcast logs between various dates. Action Jan. 27. Bureau granted mod. of license covering change in main studio location to 4230 Packard Rd., near city WEQO(AM) Whitley City, Ky.- Broadcast Bureau Applications limits of Ann Arbor (BML- 2618). Action Jan. 31. notified licensee of apparent liability for S500 for failing to maintain ant. input power within prescribed Following operators of cable TV systems requested cer- FM actions tolerances. Action Jan. 27. tificates of compliance, FCC announced Feb. I (sta- tions listed are TV signals proposed for carriage): KSLI Alexandria, La.- Broadcast Bureau granted CP to install new trans.; install new ant.; add circular Spectrum Cable System Inc., for Agawam, ERP 98 kw; ant. height 850 polarization; ft.; condition Other actions Westfield, West Springfield, all Massachusetts (CAC - (BPH- 10,348). Action Jan. 27. 05992-3, 7277): WOR -TV, WPIX New York; WEDH- WBFG Detroit Broadcast Bureau granted mod. of TV Hartford, Conn.; WRLP Greenfield, Mass., and to - WTHD(AM) Milford, Del.- Broadcast Bureau license covering change in studio location to 13341 W. delete WSBK -TV Boston. relieved licensee of liability of $500 issued for failing to 10 con- Mile Rd., Oak Park, Mich.; operated by remote enter frequency measurements in maintenance log Canton Cablevision Inc., for Canton, Miss. (CAC - trol from proposed studio location (BMLH -563). Ac- from July I to Sept. 24, 1975, and (a) base currents, 07290): WGNO -TV New Orleans; WYAH -TV tion Jan. 27. their ratios, and deviations of these ratios in percent Portsmouth, Va.; and to delete WABG -TV Green- 'KAVSThief River Falls, Minn. - Broadcast Bureau from license values, (b) common point current, (c) wood, Miss.: WTWV Tupelo, Miss., and WHAE -TV granted CP for change in frequency to 90.1 mhz, ch. remote base current or sample current indications, Atlanta. 21 1; operate by remote control from studio -trans. site; ratios of these currents and deviation of such ratios in American Television and Communications Corp., east edge of city on Highway Minnesota No. 1, Thief percent from license values, and (d) phase indications for La Grande, Union, Baker, all Oregon (CAC - River Falls; install new trans.; ERP 1.8 kw; ant. height were not entered in maintenance log once each day for 07898 -900): K68AH Elgin, Ore. 82 ft.; remote control permitted (BPED -2281). Action 5 days of each week during period July I through Sept. Teleservice for Dover AFB, Jan. 25. 24, 1975 since it appeared from licensees response that Delaware Co., Camden, all Delaware - most of information required had been recorded, Dover, Smyrna, Wyoming, Kent, (CAC 07901, 7909 Requests certification although logs were not maintained in exact compliance -13): of existing operations and to add WBFF Baltimore and to delete with rules. Action Jan. 6. In WTTG Washington. contest Commission denied Robert L. Miller of Louisville, Cablecom- General of Dyersburg, for Dyersburg, Ky., review of July 27, 1976, ruling which denied Tenn. (CAC -07902): WTCG Atlanta. Designated for hearing Miller's fairness doctrine and news distortion com- plaint against NBC. Miller contended that NBC viol- Armstrong Utilities Inc., for Harmony, Zelienople, WVCA -FM Glouster, Mass., renewal proceed- ated fairness doctrine by failing to cover adequately Jackson township, Evans City, all Pennsylavnia (CAC- ing: Simon Geller (Dots. 21,104 -5). Action Feb. 2. Ellen McCormack's campaign for president, and had 07903-6): WPGH -TV Pittsburgh; WOR -TV New Procedural rulings distorted facts by labeling her "anti- abortion candi- York, and WUAB Lorain, Ohio. date" Commission said its review of complaint indi- KDIG -FM San Diego, renewal proceeding: Tele -Media Co. of Addil, for Horton and Snyder cated that Miller's application for review did not con- township, both Pennsylvania (CAC -07907 -8): Re- West Coast Media (Doc. 20,971) -Chief ALI Chester tain sufficient grounds to warrant reversal of Broadcast quests certification of existing operations and to add E Naumowicz Jr., denied motion for three week exten- Bureau's ruling. Action Feb. 2. sion of all procedural dates. Action Jan. 27. WICU Erie, Pa.; WOR -TV New York, and WKBW -TV KDSJ -TV Lead, S.D. and KRSD -TV, Rapid City, Buffalo, N.Y. Calhoun, Ga., AM proceeding: Frances Lanford S.D. Bureau notified licensee that - Broadcast call let- Cable Systems of Louisiana Inc., for Jefferson and Cherokee Broadcasting Co., competing for 900 khz ters two were of stations deleted effective Aug. 27, parish, La. (CAC -07914): WWL -TV, WDSU -TV, (Does. 20,928 -9) -ALJ David I. Kraushaar granted 1976 Ac- (KDSJ -TV) and Sept. 29, 1976 (KRSD -TV). WVUE, WYES -TV, WGNO -TV New Orleans; KDOG joint motion and deferred further action on joint peti- tion Jan. 27. tion, pending receipt of additional information con- Houston, WTCG Atlanta. WKYZ(AM) Madisonville, Tenn. Broadcast cerning dismissal agreement; canceled hearing. Action - Cable TV of Minot Inc., for Ward, N.D. (CAC - Jan. 27. Bureau canceled authority to operate WKYZ, effective 07915): KGFE Grand Forks; KMOT Minot; KXJB-TV midnight Jan, 10. Action Jan. 17. WJIM- AM -FM -TV Lansing, Mich., renewal pro- Valley City; KXMC -TV Minot; KTHI-TV Fargo, all ceeding: Gross Telecasting Inc. (Doc. 20,014 -ALJ North Dakota; CKX -TV Brandon, Man. Byron E. Harrison set certain procedural dates and New Castle Cable Communications Inc., for Henry, scheduled hearing for March 15 in Lansing; tentatively Allocations Ind. (CAC- 07916): WIPB Muncie, Ind.; WMUB -TV scheduled hearing for May 16 in Washington on clip- Oxford, Ohio; WRTV, WFYI, WHMB-TV, WISH -TV, ping issue, and tentatively reserved period of July 5 to WTHR Indianapolis; WHIO -TV Dayton, Ohio; July 14 for further hearings, as required. Action Feb. 2. Actions WXIX -TV Newport, Ky.; WTTV Bloomington, Ind., and WGN -TV Chicago. Newark, N.J., AM proceeding: Gilbert Broadcast- Monterey, Calif.- Broadcast Bureau assigned FM ing Corp., Community Group for North Jersey Radio, ch. 224A as community's second FM assignment. Ac- McCamey Cable TV Co., 1600 W. 38th St., Austin, Sound Radio, Fidelity Voices, competing for 1430 mhz tion was response to petition by Kent Tegtmeier. Effec- Tex. 78731, for McCamey, Tex. (CAC-07917): KMID- (Dots. 20,407 -10) -Chief ALI Chester E Naumowicz tive March 14. Action Jan. 27. TV Midland; KOSA -TV Odessa, and KMOM -TV Jr. scheduled hearing for April 18 in lieu of Feb. 22. Monahans, all Texas. Action Jan. 27. Marksville, La.- Broadcast Bureau assigned FM ch. 221A as community's second FM allocation. Action Franklin County CATV, Box 306, Winchester, WHAM(AM)- WHFM(FM) Rochester, N.Y., was response to petition by Clifton Mayeaux. Effective Tenn. 37398, for Dyersburg, Tenn. (CAC- 07918): renewal proceeding: Rust Communications Group March I I. Action Jan. 26. WNGE, WSM -TV, WDCN -TV, WZTV, WTVF (Doc. 20,477) -ALI Reuben Lozner closed record in Nashville; WRCB -TV, WTVC, WDEF -TV Chat- Beatrice, Falls City and Pawnee all Nebraska proceeding. Action Feb. I. City, - tanooga; WYUR, WAAY -TV, WHNT-TV Huntsville, Broadcast Bureau assigned 'ells. 23, 24 and 33, respec- Ala. Lares, P.R., AM proceeding: Radio Lares and tively. Action Jan. 27. Lares Broadcasters (Does. 20,968 -9) -ALJ Thomas B. Sammons Communications Inc., for Lower Mc- Chadron, Neb.- Broadcast Bureau proposed Fitzpatrick in response to motion by Lares Broadcast- Cungie and Emmaus, both Pennsylvania (CAC - substitution FM ch. 248 for ch. 234 and ing canceled Feb. 22 hearing and rescheduled for April of deletion of 07919-20): Requests certification of existing opera- ch. 228A or, in alternative, substitution ch. 248 for 26. Action Feb. 2. of tions. ch. 234 and ch. 259 for ch. 228A. Action was response to petition by Big Sky Co. Comments due March 14; In contest replies April 4. Action Jan. 27. Bedford, Pa., cable TV proceeding: Bedford Im- Complaints Fargo, N.D. - Broadcast Bureau proposed FM ch. proved TV Inc. (Doc. 20,989)- AU Joseph Stirmer 270es community's third FM assignment. Bureau said granted joint request for issuance of consent order; ch. 288A would have to be substituted for ch. 269A at directed Bedford to provide WTAJ -TV Altoona, Pa., Commission received total of 1,777 broadcasting Mayville, N.D. Action was response to petition by with requesite network program non -duplication pro- complaints from public during Dec., decrease of 2,199 Communications Properties Inc., licensee of tection beginning no later than April 15 and to notify from Nov. Other comments and inquiries to Broadcast KFGO(AM) Fargo. Comments due March 14; replies commission when such protection begins; closed Bureau totaled 1,512, decrease of 373 from previous April 4. Action Jan. 26. record and terminated proceeding. Action Feb. 3.

Broadcasting Feb 14 1977 109 See last page of Classified Section for rates, Classified Advertising closing dates, box numbers and other details.

RADIO HELP WANTED SALES HELP WANTED ANNOUNCERS CONTINUED CONTINUED HELP WANTED MANAGEMENT Afraid ?, of competitive selling, then don't waste If you know rock and want to join a top rated Mid- "Selling General Manager needed for successful our time. Looking for two professional time sales per- west middle market station for good bread send a medium market coastal station. Must be a competitor sons. Age or sex no consideration; production is! resume to Box B -53, BROADCASTING. for ratings and billings. Only experienced managers Good company benefits -room to grow. E.O.E. Send need apply. S20,000.00 salary plus over -ride. EOE- resume to Robert Boutin, Drawer FF, Edna TX 77957. We need an experienced pro for our afternoon slot. Resume, references, billings history & ratings data to 512 -782.3515. Small market FM stereo in northern Midwest. Resume Box A -199, BROADCASTING." and salary requirement to Box B -58, BROADCAST- Expanding Weekly Newspaper seeks energetic ING. Midwest. Daytime- Country. Start -up, Sales Experi- salesperson. Radio and/or newspaper experience, will ence, Small Market, Take Charge. Stable. Successful train right person. 609 -447 -4311 or write Box 349, Maryland Small Market Station has announcer applicant will have guarantee, commission and Newport, WA 99156. opening also, part time sales opportunity. Box B -80, generous share of profits. Box B -57, Broadcasting. BROADCASTING. Sales Manager for new FM at Personality Radio Announcer /Newscaster- General Sales Manager, 4,000 in active accounts. beautiful Lake Tahoe. Must be self -starter, well orga- Maybe it's the impossible we search for. KCMO Radio, "Commission" base & expense. You run sales dept. nized, and not afraid of cold calls. Chance for ad- an equal opportunity employer, M /F, is conducting a 5,000 FT, CBS. Class C. FM. If you can lead the show, vancement with growing company. Excellent oppor- search for an individual to join our morning program- lets talk. WKYD -WOHO P.O. Box 8 Andalusia, Al. EOE. tunity for ambitious young person or a nice place to ming. Successful candidate must have a passion for settle down for a hard working old pro. Guarantee: Attn Management Personnel. Expand small mid - lile, current events and his fellow man; and have the S700 per month, paid health insurance. E.O.E. Send Florida market. Looking for right experience in man- background and experience to convey his or her resume to Eric Hauenstein, clo P.O. Box 4227, Mesa, agement, SALES, and programing. Send resume to enthusiasm on the radio. Express your interest in AZ 85201. air... Gables Secretarial, Suite D, 110 Giralda Ave., Coral the job and Kansas City in a letter first. Please no Gables, Fl. 33134. Midwest, FM Soul is looking for experienced tapes or phone calls. Address: General Manager, Salesperson. To join area's top sales team. Golden KCMO Radio, 125 E. 31st Street, Kansas City, Aggressive manager for Christian Radio Station in opportunity for a self -starting professional to grow Missouri. 64108. Our people are aware of our specs. sunny Florida. Contact Harry Morgan. 615- with growing station in Nation's 11th largest city. At 523 -1616. S.F. Bay M.O.R. needs announcer production /news least one year's experience in middle -large market a essential. Send tape, resume, salary to: KPEN -FM, HELP WANTED SALES must. If you're willing to give 120% you may be the one 2550 El Camino, Mt. View, CA 94040. for us. Contact GM at 317 -923 -1456. AM -FM station in city of 15,000 Successful Illinois KROI Grand Island, NEBR is seeking an experi- Must has opening for versatile broadcaster. be experi- Sales Manager 5,000 Watt MOR. Outstanding enced announcer for morning drive. Smooth mature want to move up enced in programming and sales and news profile. Beautiful Rocky Mountain city with ex- sound and creative production are essential. Adult the of broadcasting. Box A -283, on business side cellent 4- season climate. 90 miles to Sun Valley. Must contemporary part of a Midwest chain, EOE, Send BROADCASTING. have proven successful local sales record. Advance- tape and Resume or call TOM 308-381-1430. ment opportunities with 5- station group. EOEIMF Experienced Account Executive Position avail- Dick Ryall 208 733 -3381, 208 -733 -1570. Regional market AM /MOR. Daytimer with class C able with top Arbitron contemporary station. Station's - FM is looking for an experienced third phone to settle top billing list is yours if track record warrants. Salary For MOR station in central in a community of 5.000. Send resume and tape to plus commission. E.O.E. Resume, References to Box Dynamic Salesperson Florida. Contact Harry Morgan 615 -523 -1616. KXXX, P.O. Box 26, Colby, KS. 67701. Equal Oppor- B -36 BROADCASTING. tunity Employer. Major market midwest daytimer needs sales man- Custom Jingle House seeks station connections for mutual assistance. Fast ammo for your next Experienced Disc Jockey who can do Production ager. Excellent opportunity for top income. Box B -82, sales Box Bryn Mawr, including writing copy wanted for Western BROADCASTING. pitch. No clubs. No strings. PMW 947 Massachu- Pa. 19010 215 -525 -9873. setts Station. Send Resume and Tape to: A. Robert, W- Executive sales position available with KXTV A-R-E, 90 South Street, Ware, Ma 01082 effective immediately. Experienced individual re- We Want Super Sales representatives able to travel Mass Appeal Contemporary Format station look- quired. Job requires a thorough background at na- extensively in North America with solid radio back- ing for mature jock to work midday or nights. tional level either as station national sales manager or ground. Top Dollars! Concrete Concrpt Marketing Inc. Send tape and resume to WKSN, Box 1199, national representative sales manager or sales rep. No. 1407 -675 W. Hastings, Vancouver, BC. V6B1N2. Jamestown, N.Y., 14701, Applicant without this experience but with extensive clo John Meschi. local TV sales experience would be considered. Work- Need aggressive, self starting sales person im- Soul Station. Need experienced jock with program in ing knowledge of BIAS computor is desired but not a mediately California's High Desert. 714- director experience also. If you can put it all together requirement. Equal Opportunity Employer. Contact: 245 -8635. P.O. Box AF, Victorville Ca. 92392. you may be our new PD. Send tape, resume, salary to Jack Clifford, KXTV -Channel 10, P.O. Box 10, Sacra- David Oliver, WNOO, P.O. Box 5156, Chattanooga, mento, CA 95801. 916 -441 -2345. Sales manager for Wisconsin Resort area. Fine op- Tennessee 37406. An EOE. portunity for aggressive young person or retiree. Some "NOW! Looking for opportunity in broadcast sales announcing required. Salary, commission & override. Live AOR Stereo FM,- Automated AM needs mature, and like a university town of 25,000 in the hills of 312 -584 -1248 after 7 p.m. experienced, personable communicator. Tape, Southeastern, Ohio? Resume, clean appearance and resume, salary requirements to: WOXO -WXIV, P.O. two year committment mandatory. Mac Thayer, WATH, Warm & Beautiful Monterey, Ca. Highly rated 24 Box 72, Norway, ME 04268. Also seek applications for Box C, Athens, Ohio, 45701." hour contemporary covering Carmel, Pebble Beach, news director. Salinas and Santa Cruz has an opportunity to earn Coastal Georgia- Opening for go getting fulltime WOBM, Toms River, New Jersey is looking for a $20,000 per year. Must be successful, professional, salesperson for contemporary MOR operation in a proven professional DJ who can express himself in ambitious salesperson with outstanding record in a good family resort market great place to live and work. cogent professional manner. MOR format. The person local sales. Call Mike Schultz 408 -373 -1234 9 to 6 Plenty of room for advancement with a fast growing we want has proven himself in the market he's in. Call p.m. P.S.T, or 408- 649 -3757 after 7 p.m. P.S.T. chain. Gil Moor, WMOG. 912- 265 -5980. Brunswick, Paul Most, 201 -269 -0927. Equal Opportunity GA. Employer /M /F. HELP WANTED ANNOUNCERS Newsperson -WOA1 Radio has opening for re- MOR Personality Station has two immediate open- Strong Drive -Time, experienced personality for porter- editor. Sports background preferred. Tapes to: ings for experienced communicators, good production Contemporary MOR. Full -time. Dominant station in John Barger, GM. WOAI Radio, 1031 Navarro. San An- is a must. Be a big fish in our pleasant little pond. We good market. Mid -Atlantic State. Good production, too. tonia, Tx. 78205. E -O -E. offer you an excellent future with our chain and good First phone. Equal Opportunity Employer. Contact: money. Rush your tape and resume to Paul Wagner, Midwest Family station seeks bright problem solv- Box B -11 BROADCASTING. WRMT, PO Box 283 Rocky Mount, NC 27801. ing sales person on the way up. Strong on creativity with ability to write and sell campaigns. Out 13 station Air- Personalities: If you have decent pipes, a bright Beautiful Music Station in Illinois' second largest group offers career opportunity for eventual manage- personality, and the ability to follow direction, we have radio market is looking for a staff announcer. Must ment and working ownership. WYFEIWKKN, 1901 S. an outstanding opportunity for you. We're in beautiful, have smooth voice and reading ability, production ex- modern Shaw Rd., Rockford, IL. 61111. studios in a great living area of the Northeast. perience, and third endorsed. Send letter, resume, and in We're number one a five- station market, with a top tape to: John Neal, WSIV AM&FM, 28 S. 4th St., Pekin, W01O Radio In suburban Philadelphia needs 2 top- 40 format. B Pros only. Box -22 BROADCASTING. IL 61554. notch account executives. Tremendous billing poten- tial. Two station market! 600,000 population. Over a Modern Country DJ PD -promo person wanted. Ex- Wanted ... Announcer for afternoon shift. Strong billion dollars in retail sales! Good draw, benefits, ex- perienced and ready to work hard with a middle mar- on production. Send tape and resume to WYTI Radio, penses paid. John Haggard, 215 -459 -1602. ket winner. Rsume to Box B -52, BROADCASTING. PO Box 430, Rocky Mount, VA 24151.

Broadcasting Feb 14 1977 110 HELP WANTED ANNOUNCERS HELP WANTED TECHNICAL HELP WANTED NEWS CONTINUED CONTINUED CONTINUED

Suburban Washington, D.C. adult contemporary Chief Engineer for directional AM -also FM Stereo. Ambitious, Hard -hitting reporter, unending looking for stable, locally involved morning enter- Broadcast experience necessary. Excellent Career curiosity, dedication to excel. Not afraid to work or tainer. No Calls. Tape and resume to Jack Casey, Opportunity with established operation. Contact step on toes. Can tell Joe Lunchbucket what he wants 3909 Oak St., Fairfax, Virginia 22030. Parker Humes. 915 -563 -0550. PO Box 4607, Mid- and needs to know clearly. Advancement opportunity. land, TX 79701. Equal Opportunity Employer. RTNDA award- winning news dept. Doug Breisch, Need sharp Bilingual person (Mexican -English) for WIZM Z -93, La Crosse, WI. 608 -782 -0650. A mid - good small Arizona station. Call: Cordy Rider at 602- Chief west family station. 865 -2251. Engineer, Northeastern Michigan. direc- tional AM, IGM automation, complete responsibility for Radio News Editor /Anchor. Top radio news writer/ N.E. engineering. Immediate opening. Send resume and Top 40 /Adult AM has opening for experienced editor and on -air professional wanted for top -rated drive time Pay salary req. John Carroll. General Manager, WIOS, announcer. Extra for 1st ticket or sales combined radio/TV news operation. This is a senior experience. Send tape and resume to Post Box Tawas City. MI 48763. Office level position on a 30 -man news staff at a station 1913, Atlantic City, N.J. 08401. which believes broadcast journalism is a serious busi- Kentucky -AM /FM looking for engineer. Some an- ness. Experience required and on -air ability vital. Send Cincinnati MOR needs warm communicative an- nouncing. Will help train the right person. Call Jim resume and tapes to: JIM MAYS, News nouncer to work evenings. Must have good production Ballard. 606-248-5842. Director, WTAR RADIO/TV. 720 Boush Street. Norfolk, talent. Tape & resume to Steve Drake, WLOA, P.O. Va. Box 23510. 37346, Cinc. Ohio 45222. Susquehanna Broadcasting Chief Engineer AM /FM combination. Automation Equal Opportunity Employer. experience helpful. Good salary, great fringes with es- Experienced Newsperson to write and produce tablished group. Call or write Bob Schneider. Com- daily radio reports concerning for Looking for a knowledgeable chief engineer com- agriculture nation- munication Properties, Box 971. Albert Lea, Minnesota wide service. The approach is solid news with heavy bination announcer for well equipped modern full time 56007. 507- 373 -2338. emphasis on writing and interpretative reporting AM station self motivator looking for solid figure strict Rush your confidence. ability. resume and audition tape to: Patrick Needed for work in Saudi Arabia Broadcast (TV) Batts, American Farm Bureau, 225 Touhy Avenue, Park HELP WANTED TECHNICAL Engineers, five years experience. First Class FCC Ridge, IL 60068. License. Experience with IVC and Thomson equip Chief engineer. Excellent working conditions, au- ment, helpful but not necessary. Please call collect Director of News, public affairs wanted for central tomation. Stereo, audio. Creative and willing to handle 612 -544 -5666. Virginia AM. Send resume, tape, requirements, Box the total plant Midwest. Box Z -161, BROADCASTING. 5085, Charlottesville, VA 22903. Assistant Chief Solid state technician FCC License Chief engineer for Florida station to handle all resume Phone 202 -722 -1000. Baseball play -by -play announcer for pro team. aspects of technical installation, operation and main- Send tape, resume, and salary requirements to KDS tenance. Experience with directional antennas essen- HELP WANTED NEWS Sports Network, P.O. Box 20961, Phoenix, AZ 85036. tial. Good pay and benefits. resume Send to box HELP WANTED PROGRAMING, A -185, BROADCASTING. News person wanted for Midwest AM -FM local news dept. Box Z -130. BROADCASTING. PRODUCTION, OTHERS Asst. Chief Engineer for midwest network affiliate. Bus Mgr /Bkpr. Fine AM /FM, attractive S.F. area. Ex- Prestigious group broadcaster. Position requires FCC If you're a ND /PBP person with experience you may ceptional growth opportunity. EOE. Box A -60, BROAD- be what we need. We're a small market FM in 1st. Experienced with transmitter and studio mainte- the CASTING. nance. RCA equipment. Capable of administering middle west. Send resume and salary requirements technical staff. An Equal Opportunity Employer. Send to Box B -59, BROADCASTING. Advertising and Sales Promotion Manager, Top Ten resume to Box A -254, BROADCASTING. Independent, major group station. Send resume and News Editor. Creative. Innovative. Investigative. salary requirements. An Equal Opportunity Employer. Maintenance 1kW Experienced in small- medium market local issues engineer, for southeast Box B -12, BROADCASTING. daytimer, who would like to work an active sales ac- and problems. West -central. EOE. Write Box B -81 count list. 50,000 population. Send resume to Box BROADCASTING. Continuity Director: Imagineers wanted. Do you B -51, BROADCASTING. want a creative challenge? We've got it waiting for Newsperaon for award- winning New Mexico 50Kw. you in the midwest. But ... you've got to be experi- Chief Engineer for expanding Southern Broadcast Experience and ability to gather and deliver local/ enced in all phases of creative copywriting. You'll also Company. Must be familiar with AM both and FM regional news. Send tape to Dyan King, KBCO, Box need the ability to administer your department with Stereo Transmitters, and automation equipment. Will 670, Roswell, NM 88201. efficiency. It's a big job for someone with big ideas. be expected to oversee operations in two cities, 160 Send resume and copy writing samples with first letter miles apart. Excellent benefits, congenial working News /Talk KCNW is expanding its successful Kan- to Box B -37, BROADCASTING. conditions. Send background, qualifications, sas City format. We're looking for a drive -time anchor- references, salary requirement to Box B -83 BROAD- person and a talk show moderator. Excellent on -air Wanted ... creative couple who enjoy writing for CASTING. presentation, a solid broadcasting background, and a radio. This is an opportunity to have your own business desire to win are musts. Send aircheck and resume with secure, guaranteed over S25,- Chief Engineer for FM Beautiful Music Stereo Sta- billing earning immediately to operations manager, 6230 Eby Street, 000.00 for a small investment. Internationally tion in Texas. Must be familiar with Automation equip- yearly Shawnee Mission, Kansas 66202. First Class license known, is for sale at sacrifice ment, and transmitter maintenance and repair. Ability successful copy service helpful. KCNW, a Starr Broadcasting Station, is a for approximate years billing. Asking S60,000.00. to announce preferred. Send resume, references to Equal Opportunity Employer. Terms agreeable. Box B -38 BROADCASTING. Box B -84, BROADCASTING.

Chief Engineer. FM stereo with beautiful, modern fa- News Director: Regional Public Radio Station: BA. Program Director. For new NPR FM station. Must 2 cilities seeks an engineer to join our progressive, fast - years full -time news experience, 3rd Class, Salary have background in classical, jazz, and MOR music growing operation. A fine opportunity for a good staff open, good fringe benefits, Send tape, resume and 3 formats, and have an FCC third class permit. In addi- engineer looking for his first chief's position. Southern letters of recommendation by March 2 to: Jim Boyd, tion to program selection and scheduling, applicant New England. Box B -90, BROADCASTING. Mgr., KESD -FM, Brookings, S -D, EOE and Affirmative will supervise a staff of student announcers and pro- Action Employer. duce and direct various local productions ranging Growth opportunity for Chief Engineer Midwest from local music groups to public affairs program- Major Market 50,000W directional AM. FM Auto- Experienced TV News General Assignments Re- ming. B.A. required. Experience preferred. Sign -on mation. Group operation. EOE Background and broad- porter. Minimum of one year recent experience as a TV date is March 31. EOE -AAE Position available im- cast experience to: Box B -96, BROADCASTING. Field Reporter at a Commercial Station. Greatest con- mediately. Send resume to: Rod Zent, KAMU -TV, sideration will be given to the most experienced. Must Texas A &M University, College Station, Tx., 77843. Technical Operations Manager -a new mid -west also know ENG and allied equipment, 16mm filming 713-845-5611. teleproductions studio needs a manager with all procedures, editing and be a solid news writer. We are phases of studio operations, people & resources. For- not looking for an anchor, sports or weather person, Promotion Director for public KUID -TV. Requires ward resume and salary history to Box B -98, BROAD- but a bona -fide qualified experienced TV News Field bachelors in communications or releated field, one CASTING Reporter. Rush your VTR cassette, complete resume, year broadcast experience, and experience in adver- and any supplemental information to Bill Close, VP- tising, promotion, public relations or development, ex- Chief Engineer -experienced and qualified. AM/FM News, KOOL -TV, Phoenix, Ar. No telephone calls, perience in writing for print and broadcast. Salary Stereo. Contact Walt Roberts, WNCO, Ashland, OH. please. An Equal Opportunity Employer. S10,000- $11,500. For detailed vacancy announce- 419- 289.2605. EOE. ment and application procedure contact Arthur R. Hook, KUID of Idaho, Moscow, Idaho, One of the Nation's leading adult stations needs a -TV, University AUDIO ENGINEERS: The King Broadcasting Radio creative news professional. If you can report, write and 83843. Closing date February 28. An EEO/AA Employer Group is accepting applicants for current and future have a smiith and authorative delivery, this could be a engineering openings. Applicants must be technically once in a listime opportunity in one of America's most experienced in AM and FM broadcast. Audio expertise desirable communities. We are looking for an out- Producer- Director with minimum 2 years experi- essential, digital expertise desirable, EE degree desir- standing reporter -newscaster and will pay accord- ence in all phases of production. Seeking mature per- able for some positions. If you would like to live and ingly. Send tape, resume and other information to Bill son with growing ability. Send resume and references work in the beautiful Pacific Northwest, send resume Pierson, News Director, KOSI AM -FM, P.O. Box 98, to: T.J. Vaughan, Vice President, Programming and and requirements to: King Broadcasting Radio Group, Aurora, Colorado 80040. Equal Opportunity Employer Operations, WAND -TV, PO Box 631, Decatur, IL c/o Harrison Klein, Box 24525, Seattle, WA 98124. MIE. 62525. An Equal Opportunity Employer.

Broadcasting Feb 14 1977 111 HELP WANTED PROGRAMING, SITUATIONS WANTED MANAGEMENT SITUATIONS WANTED ANNOUNCERS PRODUCTION, OTHERS, CONTINUED CONTINUED CONTINUED

for MOR AM /FM. Production Manager, Midwest General Manager of a prosperous station wants to Northeast Adult Top /40 Personality, 1 year Small Minimum 1 year experience in commercial produc- share his success with a station or group. If you have Market, 3rd Endorsed Norman, 212-629-1169. tion. Also afternoon airshift. For more info, contact Joe need for greater performance, I have need for a better Hogan, WLPO, La Salle. IL 815- 223 -3100. An Equal deal. Let's be more successful together! In confi- Good pipes, looking for placement in small market. Opportunity Employer. dence, Box B -99, BROADCASTING. 3rd endorsed. College degree. Hard working. Send for tape and resume. Bob Hamilton, 4826 High Meadows Wanted: One Good PR Opportunist. TM Productions Manager, Sales Manager Profitable track record. and TM Programming need one GOOD PR pro. Terrace, Racine, Wisconsin, 53406. Knowledgeable all formats, phases. Strong sales. Ex- Frankly, we've never had a PR person before, so we cellent financial contacts and know -how. Write, I'll How about a break good buddy -experience in- don't have that many fixed ideas about who were call. Box 1455, South Glen Falls, New York 12801. looking for. So if you've never done PR before, that's cludes PD- contemporary formats only -Harry Gindhart, 104 -B Queen, Charleston, S.C. OK. You like to write and you're good at ìt. that's a SITUATIONS WANTED SALES MUST. You should be a self- started. You should have the knack of finding interesting things and making If you need experienced salesmanager, salesman, 1st Phone beginer contact John Cook, 801- them interesting to read. You'll work with our home sales /announcer combo operations manager or pro- 322 -4095 125 S. 3rd East No. 501 Salt Lake, Utah staff, our salesman in the field and the broadcast in- gram director that can also write copy and do produc- 84111. dustry. You'll enjoy yourself ... and you'll be calling the tion, write me today! Box A -257. BROADCASTING. 3rd endorsed, some experience, also in news pro- shots. It's one hell of an opportunity. If you're in- duction. Married, responsible. Good voice. South mid - terested, we're interested. Write: TM Productions. Inc.; Co -Op Pro. Campaigns, Packages, Bust Doors west preferred. Box 952, Harrison, Ar. 72601. 501- 1349 Regal Row: TX, 75247; Attn: Public Open. Northeast/Mid- Atlantic. R.A.B. only. Box B -64, Dallas, 365 -9683. Relations, BROADCASTING. No FCC License? Tried every way but the right SITUATIONS WANTED ANNOUNCERS Over 4 years experience. Seeking station emphasiz- way? It's time for Genn Tech. Free catalog. Home ing oldies (rock or MOR). Also want to do news and production. study. 5540 Hollywood Blv., Hollywood, CA 90028. DJ, 3rd phone, tight board, good news and commer- Voice, brains, first, references. 26 and cials, ready now! Anywhere. Box H -5, BROADCAST- single. Mark Salomon. 853 -D Longacre, St. Louis, Mo. Radio Production Director: responsibility: editing, ING. 63132. 1-314-997-5919. continuity, program design. Sensitivity to religious broadcasting required. Contact: Rev. George Von "High energy, nitetime personality. Experienced, Attention Seattle: 27, married; looking to make Kaenel, Sacred Heart Program. 3900 Westminster, excellent references, good medium or major only." Seattle my home, 3rd endorsed, 1 -year on the air ex- perience in facets. 3 Saint Louis MO 63108. 314- 533 -0320. Box A -220, BROADCASTING. all years audio and production engineer; am very serious. B. Bodie, 505- 623 -2147, Assistant professor of journalism. Teaching Intelligent midwest announcer looking for new ex- Evenings/Weekends. assignment will be in public relations and broadcast- perience in interview -talk radio. Friendly but not gab- ing, with professional experience in public relations by. Entertaining. D.J.-Announcer experience. 3rd en- MA Communicating Arts, experienced broad- and broadcasting required. Ph.D. preferred; master's dorsed. Box A -274, BROADCASTING. caster, seeks rewarding position. Welcome university degree and exceptional experience considered. or PBS. Jim Ritchie, Box 682 Federal Bldg., Duluth, MN Proven teaching ability and demonstrated interest and Does your station offer no chance for promotion or 55801 competence in research or creative activity required. benifits, don't appreciate a hard worker and pay Salary, S14,000- Sl6,000. Colorado State University is peanuts? Then don't contact this man! He has two Dave! 805- 998 -5821. Seeking Top 40 Contemp. an equal opportunity employer and complies with Title years experience, a college degree, can write and pro- 2/years experience. 3rd endorsed. Willing to relocate. IX requirements. Complaints should be filed under the duce copy, also some sales experience. Can do such Office of Equal opportunity, Student Servics Building. formats as MOR, Easy Listening and C &W. Presently SITUATIONS WANTED TECHNICAL Apply by March 15, 1977 to: Dr. Dan Lattimore, working and have a drive time shift. Will be willing to Eight years in broadcasting. Past four years Depart,emt pf technical Journalism, Colorado State do news or talk show. He's single (temporarily) and as chief in medium and major markets. Experienced and direc- University, Fort Collings, CO 80523. prefers a job with a future. Also prefers the Syracuse, tional FM maintenance. Automation. Rochester or Buffalo, N.Y. areas. But will consider stereo. Studio Ed Jurich,11177 N. SITUATIONS WANTED MANAGEMENT other locations. Available after Feb. 21st. Contact: Box Kendall, apt. H206, Miami, FL 33176. 271 A -282, BROADCASTING. 305- -4687. Group Ownership- Management & Sales, good references, College Degree, Past Group Management, Broadcaster -8 yrs. exp. Some TV, mostly radio 1st Phone Tech, 9 months experience seeks part or Radio & CAN. experience -FCC rules & regulations. pref. contemp /MOR. Exl. ref. & record. Single & ready full time employment in NYC or vicinity. No rotating Labor relations, Pension Plan, and Employee Benifits. for change. Interested? Resume reveals much more, hours also relief announcer Johnson (212) 774 -5967. Box A -187, BROADCASTING. tape also available. Box B -19, BROADCASTING. Experienced Engineers will provide professional Jock, PBP, Sales, sales manager, station manager, radio remotes in Indiana. We supply equipment. Box manager. A Small Markets! Experienced college senior wants general Understanding Experience. 1347, Bloomington, 47401. proven leader. 20 years know-how. Looking for perma- summer work doing anything /everything. Presently nent top spot. Let's talk. Box A -238. BROADCASTING. employed, but want more experience in all aspects of radio. Available May 15- August 15. Full or part time. SITUATIONS WANTED NEWS Station Rebuilder Available Now. General man- Any format, location. Box B -56, BROADCASTING. ager with sincere successful record and background Female sports director, MA, 3 yrs. major college interested in Gen Mgr., Sales Mgr or Business Mgr "P -B -P Sportscaster- Newscaster available for PBP, talk -show host, good production. 3rd endorsed. with reliable company. Box B -7 BROADCASTING. baseball season. 8 years broadcasting experience." Single. Ready to join your sports staff now. Anywhere. Box 8 -71, BROADCASTING. Box A -230, BROADCASTING. General Manager: Experienced competitor able to get job done. Top competitor able to get job done. Top MidWest...over twenty years allround experience. News Director -Digger strong interviews. Cramped credentials. Stable and sober. Box B -32 BROAD- Solid references. Finest of background, and veteran in small market. Need growth opportunity in larger CASTING. with college. Fine news background, on air and beat. market. Box A -270. BROADCASTING. Third endorsed. Box 8 -74, BROADCASTING. In radio 18 years, 2 sales. Married. 36. 9 years cur- Wonder Woman. One year NYC O &O newscaster- rent job. Box B -33 BROADCASTING. D J 4 Years Experience wants to move up. Califor writer; some AP Audio; two years reporting New nia, Arizona, Texas, Florida. Others considered. 904- Jersey station; two years print; one year cable TV. 1st Phone Major Market experience -Family man - 255 -6950 Or Box B -82, BROADCASTING. Seek media /PR /Advtg spot. Northeast. Box A -275, Ambitious Self Starter, Experience: Master Control to BROADCASTING. Vt Editing, Box B -68, BROADCASTING. Intelligent, creative, dtermined announcer wants challenge in Beautiful Music. MOR, or News/Talk For- MBA aged 25 with Finance & law training wishes Business Manager /Administrative Accountant If mat. Excellent voice and writing skills. Call Charles you are Start in Business affairs dept radio/TV station. Has seeking an aggressive working executive, who Tatter at 804- 727 -2751 or write Box B -92, BROAD- wide knowledge of industry, plus references, Box is result orientated, can work effectively to motivate CASTING. employees, can work under the most difficult circum B -24 BROADCASTING. stances, then you want me. Will relocate. Replies to "Capable PBP announcer, 4 years experience, Box B -76, BROADCASTING. seeks employment for coming baseball season, and Editor- newsman. Mature family man out because next hockey and basketball season. Can double on of NIS failure. College grad experienced in all phases Sales Manager desires a better major market broadcasting, including op- news. Have tapes, resume" Box B -94, BROADCAST- several years as A -P Broad- portunity. 26. 5 years major market experience. Call, ING. cast Editor. Tell me what you need. Box B -54, BROAD- nights, 717- 675 -4016. CASTING. Caribbean -oriented DJ announcer- newscaster- Award Winning Major market and network program writer. B.A. in Trained by major Black Female, Broadcast Journalism degree. director wants to consult for your station. Reasonable English- market Pro's. Also sales personality. Relocate anywhere. Tape Seeking position as newscaster, announcer. (Some fee. Paul Mitchell. 215- 638 -9425. avail- able. Box B -95, BROADCASTING. experience.) Well trained. FCC 3rd endorsed. Solid pro, experiences all phases radio. Good an- Cooperative, adaptable. Box B -62. BROADCASTING. nouncer. degree 3rd orendorsed DJ, 25, 3rd endorsed, some commercial experience, movemoue up to management,orkagemox or better) college, seeks adult contemporary, T40 AOR, etc. Will Qualified, experienced, industrious degreed jour- creative,Treative, through, hard working. Box 34254, Memphis, relocate. Resume, tape, Frank Cavaliere, 31 -38 74st., nalist seeking position in medium market long term. TN 38134. Jackson Heights,g NY 11370. 212- 446 -8649. Let's talk: 408 -243 -7075.

Broadcasting Feb 14 1977 112 SITUATIONS WANTED NEWS HELP WANTED HELP WANTED SALES TECHNICAL CONTINUED CONTINUED News writer with 3 years experience, including Chief Engineer For Video l ape Production Compa- Broadcast (TV) Engineers for employment in the public affairs and production. Open to established ny South East. All responses will be held confidential. Middle East. Five to seven years of heavy mainte- and growing markets. 3rd endorsed. Call Stan Write Box B -88 BROADCASTING. nance and A.SC. B.SC. or equivalent required. Experi- Froelich. 212- 526.1831, day/night. ence with IVC 7000 cameras and Thomson equip- HELP WANTED TECHNICAL ment preferred. Please send copies of resume and A ive, Creative Sportscaster with four certificates to: Beta Service Intl., Shelard Tower, Suite major Ready for advancement? California broadcast . years college notch program. Radio/T.V. 1340, Minneapolis, MN 55426. equipment maker looking for radio or TV transmitter Hard -nosed, serious, experienced, literate news operating and maintenance people, with first class Studio maintenance engineer. Full -time installa- phone director, commentator, journalism B.A. seeks post. and minimum 3 years experience. Customer tion, maintenance and modification of top line studio 216 -454 -4150. service -dealing daily with broadcasters, chief and film cameras, videotape machines, switchers, edi- engineers and consultants before and after sales, tors, ENG equipment, microwave and transmitter making "Wanted: News work in the Radio or TV Field. Pref- proposals, and working with our field sales equipment. First class license and actual mainte- force. erably in the Midwest. Phone: 812- 346- 2777" Minimum travel. Salary open. If you have nance experience required. Contact CE at 517- engineering experience and are looking for more 755 -8191. All- complete Newsman forced to relocate. Ag- challenging work, please mail resume with salary gressive; personable, qualified. College, first No small history to Box A -194, BROADCASTING in full confi- MIDWEST OPPORTUNITY. If you are experienced towns, please. 301 - 289 -4518. dence. at transmitter maintenance roubleshooting, and have eyes for being a Chief Engineer, this small midwest Reporter /Photographer /Editor. Recent R.T. News Transmitter Supervisor for a new VHF satellite TV UHF station may be your answer. Call 317 -463 -3516. graduate with wide background seeking a beginning station operating at full power in Michigan's Upper in a small to medium market T.V. News operation. Peninsula. Transmitter experience required. Equal Op- VIDEO MICROWAVE TECHNICIAN Ready to move Energetic. Dedicated. Willing to relocate. portunity Employer. Write Box A -281, BROADCAST- up to working supervisor position with specialized ING common carrier in Minneapolis. FCC license required. SITUATIONS WANTED PROGRAMING, Send resume to operations manager, Midwestern Engineer, for on -air switching, VTR operations, Relay Co., P. 0. Box 68, Rubicon WI 53078. Aggressive, first phone production person desires transmitter control, and maintenance for small market new challenge. Creative producer; commercials, full color PTV station in East. Liberal fringe benefits Chief all phases immediate open expanding ind. in promos and specials. Added extra -tight on -air package. FCC 1st required. Send resume and salary New Jersey Min 5 years, experience required. Salary references. engineer. Excellent Prefer northeast, but requirements to Box B -61, BROADCASTING. 18 -25K. Call station management 201- 325 -2925. will relocate. Box A -269, BROADCASTING. E.O.E. Major television group looking for the very best in Medium top 40 jock ready to pro- market caliber programming management. We are particularly seek- HELP WANTED NEWS gram. Have learned from the best. Box A -280, ing bright and concerned people running or assisting BROADCASTING. in running smaller program departments who want to E.O.E. number one station in top 50 southeast wants experienced move up to large markets. If you have already begun entreprising reporter who can shoot SOF AOR Program Director, Promotion & PR oriented - and your management career and want to make an impor- edit; and experienced SOF cameraperson /editor presently in Major Market. Looking for medium/ who same; tant move we are ready to talk to you. Women and can report. Both must be fast moving and turn out small markets fine with good salary and warm climate. two to professional a If minorities encouraged to reply. Box B -63 BROAD- three stories day. you need Demo, resume, other details promptly forwarded dis- CASTING training, do not apply. Resume and references re- creetly. Box 8 -34 BROADCASTING. quired. Salary 5175.00 Box A -256. BROADCASTING. Director- Expeilenced directing fast paced Successful Major /Med Market MOR to top 40 Pro- Newscasts. Also board work, audio and video. Major Meterologist needed for top 20 east coast market Equal gram Director air talent. 20 years known success track southeast market. We are an equal opportunity Opportunity Employer. Box A -263, BROAD- CASTING. record. Super heavy air work AFTRA or otherwise. employer. Send resume and salary requirement to Box Awesome references. All FCC licenses. Available now. B -93 BROADCASTING. News Assignment Editor needed for top 20 east Box B -86, BROADCASTING. coast market. Maintenance /Installation Eng. Join leading public Equal Opportunity Employer. Box A -264, BROADCASTING. WANTED. Rewarding Challenge. Creative, dedi- broadcast VHF /FM operation. Latest ENG, time code helical VTR's new cated professional. Former ABC, major market and editing, OUad, plus studio to install. Opening for an on the street reporter possessing Min. video award winning program director. Paul Mitchell. 215- 5 years state of the art electronics. Good good writing and camera skills'...100 plus mar- 63e.9425. salary, Call Dir. of Eng.-904-354-2806, or write ket ... salary open ...an equal opprotunity employer. WJCT, 2037 Main Street, Jacksonville, FL 32206. An Box B -15 BROADCASTING. Changing to AOR or progressive country format ?? Equal Opportunity Employer. M /F. in California? I'm interested! Programming experi- Top rated mid -south news team looking for WJKS -TV, Jacksonville, Fla. Seeks television ence. Bob. 714 - 983 -6420. weekend anchor /producer. Strong sleet work a must. engineer with a strong backgrounc in operations and Box B -77. BROADCASTING" PD. Proven Record. FCC 1st. Major or medium Mkt. equipment. First class phone required. Contact WJKS Preston Allen. 318- 325 -0223. TV, 9117 Hogan Rd., Jacksonville, FLA. 32216 Reporter /Producer. Take charge type. Minimum 2 years Studio commercial experience. Shoot & edit ENG. Pro- Creative individual seeks outlet for writing, pro- maintenance supervisor needed at once to duce toprated newscast. Some reporting. Resume maintain studio duction, and performing talents. June Grad with MA. equipment. PC 70 VR 1200. CDL only. Robb DeWall, KOTA -TV, Box 1760, Rapid 1260 City, in Radio -Television. Trained at CBS O &O. Professional switcher, etc. Must be experienced, (EOE) For SD 57709. EOE writing experience. Will relocate. A. Weiner, Box information call collect Russ Summerville, WNDU -TV, 11574, Phila. Pa. 19116. 219- 233 -7111. Unmatched scenery, recreational facilities and living conditions plus opportunity to grow with pro- Chief Engineer for Eastern Ohio VHF. Contact Ray J. gressive organization. Number 1 News in TELEVISION Chumley, WSTV -TV, 320 Market Street, Steubenville, operation the most Ohio 43952. Phone 614- 282 -0911 attractive market in Rocky Mountain West HELP WANTED MANAGEMENT needs experienced weather person. Send resume and Chief Engineer WTLV- Jacksonville, Fla. Need top tape to Gary Curtis, News Director, KRDO -TV, Box ENGINEER III -Public Television Network. Ability to notch Chief Engineer to replace our Nile Hunt who is 1457, Colorado Springs, CO 80901. perform difficult duties in maintaining, repairing and going to a bigger market with our good wishes. Ex- operating electric equipment such as: operating and cellent opportunity in Bold New City of the South with Meteorologist with certification and warm on -air making major repairs on video lape recorders, color enjoyable year around life style. Staff of 22. New RCA delivery for medium market station. Will prepare and cameras, intercom and audio systems and other transmitter and ENG equipment. Send resume of your deliver weather for early and late newscasts, some equipment associated with the production, distribu- experience and lull particulars to Mr. Gert Schmidt, booth audio, some Community involvement. Resume tion and presentation of Public Television Broadcasts. President WTLV P.O. Box 1212 Jacksonville, Florida and tape to Ian Pearson, WANE -TV, 2915 W. State Assume responsibility for the proper repair and main- 32201. An Equal Opportunity Employer. Blvd., Ft. Wayne, IN 46808. tenance of equipment and observation of Federal rules and regulations. Schedule and supervise less Through the looking glass. If you see the world HELP WANTED PROGRAMING, experienced engineers in the repair of the more com- throught the lens of a CP -16 and know what to do with PRODUCTION. OTHERS plex equipment. Evaluating audio and video signals it- you may be the one. I need a well- versed photog- Promotion Director major market UHF. and filing faily quality reports; perform video and rapher, one who does a number of things well. Send for Must have audio sweep measurements and performance complete resume, film samples and anything else that extensive experience in sales and audience pro- motion, and publicity. Creativity and the ability to work measurements on studio systems. will persuade my chief photographer that you're the well with other departments important. Excellent Merit Requirements: Certificate in electronics or re- one we need. Replies to news director, WYTV, INC. sal- ary and benefits. A chance to grow with a major broad- lated course; 2nd Class License as issued by the FCC 3800 Shady Run Rd., Youngstown, Ohio 44502. An cast company. An Equal Opportunity Employer. Box for studio work and 2 yeras of full time paid employ- EOE. A -272, BROADCASTING. ment in operating, maintaining and /or repairing com- Expanding again. I need a versatile reporter now. ples electronic equipment. Strong background in solid One who knows what to do and how to do it with a 100 Plus network affiliate needs a take charge, state and digital electronics.. CONTRACT- RENEWA- minimum of supervision. Send complete resume, re- creative, assignment editor. A person that is a top BLE. Contact: Personnel Iowa Public Office, Broad- cent photo and VTR cassette in first letter to news notch television reporter wanting to move up into Network, PO 1758, casting Box 515-281-4566, Des director, WYTV, 8800 Shady Run Rd., Youngstown, news management. Salary open. An equal opportunity Moines, IA An 50306. Equal Opportunity Employer. Ohio 44502. No phone calls. An EOE. employer. Box B -14 BROADCASTING.

Broadcasting Feb 14 1977 113 HELP WANTED PROGRAMING SITUATIONS WANTED NEWS CABLE PRODUCTION, OTHERS CONTINUED CONTINUED WANTED PROGRAMING, TV year production experience, Amherst '76 Magna Cum Laude looking for entry - SITUATIONS Assistant -One OTHERS fluent In Spanish with Hispanic background. S4.40 to level television news position. Strong college print PRODUCTION, $5.34/hr. Send resume training and experience by background, Capitol Hill Reporter for syndicated col- Eager, young /producer desires job in CCTV February 18, 1977. to: Classified personnel depart- umnist. Eager to learn challenging job. Good catch. writer and community TV. Experience in community access, ment, Clark County School District, 2832 East Will relocate. Box B -17 BROADCASTING. promotion, copywriting. BS Com- Flamingo Road, Las Vegas, NV 89121. video production, Editor -Writer with assignment and production ex- munications. Write D.S. Wilkin, 9 Linden St., Apt. 3, Teaching position open fall 1977. Ph.D. or A.B.D. in perience. Prefer writing, though, because in the begin- Allston, MA 02134 or call 617 -254 -9214. broadcasting, college teaching and professional radio ning, and end, is the word. Box B -67 BROADCASTING. WANTED TO BUY EQUIPMENT and television experience essential. Assignment in Meteorologist. Young. Professionally cle@ar and dudes management, programming, TV production, in- automation system. personable delivery of the weather. Radio and\TV ex- Want to purchase used stereo troductory courses. Position involves active participa- optional. Please supply details of perience. VTR available. Box B -72 BROADCASTING. Automatic logging tion in faculty services, extensive counseling, publish- equipment, when purchased, and price asked. Box ing and research. Assistant or associate professor Top 30 Weatherman -Vast background in weather, A -195, BROADCASTING. rank. Salary open. Apply to Dennis A. Harp, Director of and field /scientific reporting. Top announcer as Telecommunications. Box 4710, Texas Tech Univer- programmer well -13 years commercials, news anchor /reporter, TV "Wanted, direct access automation sity, Lubbock, TX. 79409. An equal Opportunity /Affir- host. 36, excellent appearance, voice, educa- and cleartext logger". Box A -198, BROADCASTING. mative Action Employer. show tional, dedicated. Box B -78 BROADCASTING. Wanted: Ampex 1200 B- Monochrome with Editor. Director of special projects and development for write 2334 Female Purdue grad looking for news job in Call: E. Paros 312 -784 -5000 Days or WHA radio and television. Responsible for research, 20's television station. Media background in medium mar- West Lawrence Avenue Chicago, II 60625 coordination writing and presentation of WHA Radio - ket. Anchor /reporter slot wanted and will relocate to TV and University of Wisconsin- Extension Telecom- Towers in Southwest, guyed, self- support, in air, on get serious news responsibilities. Market size no prob- munications Center broadcast and non -broadcast ground, all heights. 214- 455 -1402. lem long as position has opportunities for advance- program production projects to potential funding as ment. Resume and VTR on request Box B -85, BROAD- Agencies. Bachlor's degree preferred. Minimum of 1 KW or 3 KW FM Transmitter, "300" tower, 4 or 6 Bay CASTING. three years successful work experience in preparation Antenna, all studio equipment. Gary Acker, Rt. 3 Box and presentation of major grant proposals at the na- Successful news director seeks to relocate in 102 Amarillo, Tx 806 -381 -0161. tional level, plus a demonstrated successful record of south or west medium market. Superb credentials. In- buy schafer 800. 902, 903 obtaining funds from governmental, foundation and telligent, thoughtful news management for solid, Paul Schafer wants to used, also Ampexes and recent corporate sources. Demonstrated broadcast continu- professional stations only. Experience upgrading all automation systems transmitters in good condition. Phone 714 454.1154 ing education and public broadcasting development aspects of news operation, product. Box B -87 5801 Soledad Mtn.Rd., knowledge and experience preferred. Written and oral BROADCASTING. or write Schafer International communication skills essential. Salary minimum: La Jolla, Ca. 92037. $21,000. Application deadline March 15, 1977. Write "Professional personality weatherman with ex- Wanted: Mirk V Marconi Cameras -Grass Valley for application and details to: Ronald Bornstein. Gen- perience in top 20 markets seeks similar position. Modules Nos. 908 and 940 also any used 2 inch VTR eral Manager, WHA Radio University Avenue, Professional member of American Meteorological -TV, 821 for Mini -Van. Call: Panos TV Productions. 312- Madison, Wi 53706. An equal opportunity employer. Society. Resume, tape and references on request (713) 932-8883." 275 -1400. SITUATIONS WANTED MANAGEMENT News photographer: Aggressive and experi- FOR SALE EQUIPMENT enced in filming, editing 16mm. Seek to learn ENG. I want to anchor! Top Ten market talk -show host IVC- geoCb, 1" tape machine totally refurbished. and anchorman desires solid anchor position. Young, Strong electronics interest. Film and VTR available. $15,000, Bill Moore, KBMT -TV, 713- 883 -7512. Exciting, Intelligent Box B -29 BROADCASTING. Call 616 -538 -7744. J.L. Keener, 642 SW 36th, Wyom- ing, MI 49509. Transmitter presently In use, available March, SITUATIONS WANTED SALES 1977. GE- TT-32 -B, KW, Aggressive black reporter seeks position in corn - 50 Filterplexer on Channel 12, Professional Sales Representative, Black, seeks petetive market. Experienced, talented and hard notch diplexer, heat exchanger, spare parts, and career opportunity in TV sales ultimately leading into worker. Dependable, too. Degree. Tape available. Call power tubes. $25,000, Bill Moore, KBMT -TV, management. Seven years experience in sales promo- 609 -667 -6570. 713-883-7512. tions, marketing responsibilities, and customer rela- RCA TT10/28 ch 4 with 50KW sideband filter LD. grade., 5 years radio and newspaper tions. Strong in organization and planning plus history Journalism Edelmaier, KOA -TV, Denver 303 -861.8111. as sales leader will relocate. Box B -18 BROADCAST- experience, ready for T.V. reporting. Capable writer. ING. major market experience, available immediately. RCA TR -r hi banded video tape machine, $19.- Robert B. Wareham 707- 255 -2284. 500.00. Call Jesse Dove, KWTX -TV, 817-776-1330. SITUATIONS WANTED ANNOUNCERS Science -weater reporter. VTR, top references. TV tower and line for sale: stainless G -4, 400 foot "Television production man with 19 years experi- Good appearance, delivery. Don Paul, 212 -869 -1166: tower now supporting 7,000 pound RCA antenna. Guy is long ence wants creative work Story too to tell at 275 Hoym St., Ft. Lee NJ, 07024. cables and saddles included. Fully galvanized and 70C I have sunshine, what do you have ?" Box a word. painted and less than seven (7) years old. Also, 25 B BROADCASTING. -75 Seeking quality? Experienced innovative and per- sections of RCA 6 -inch transmission line, bullets and SITUATIONS WANTED TECHNICAL sonable broadcast meteorologist highest credentials. hangars, $22,500. Contact M.D. Smith, IV, Manager, Charlie Gertz 919 -453 -2803. WAAY -TV, 1000 Monte Sano Boulevard, Huntsville, General Sales Manager in medium market seeking Alabama 35801 or phone (205) 539 -1783. Energetic, Degree Mass Communications 2nd relocation. Creative, young and an effective quality degree business adm. College radio, tv experience. competitor. Strong major market experience in sales IBM Data Processing equipment. Does logs, avails, Paul Huston, and management. Self- starter with proven record of Entry level position. Epstein 13959 Sher- bills, sales reports; almost everything that our system man Oaks, Ca 213 -783 -3926. success in achieving revenue objectives. Box B -50 91423. 32 (software available) computer can do. Complete package BROADCASTING. SITUATIONS WANTED PROGRAMING, -priced right -equipment and working system. PRODUCTION, OTHERS Call Fran Lough 914 -737 -1124 WHUD -WLNA First Phone, desires maintenance, xmtr or studio, Peekskill N.Y. East/Box B -65 BROADCASTING Assistant director /producer, B.S. Communica- Build your own TV and radio production equipment tions. willing SITUATIONS WANTED NEWS Under a year's commercial experience; Easy, inexpensive plans covering audio consoles to way in production. creative, dependable to work up chroma key and time base correctors. $1.00 brings for Box B BROADCASTING. TV News Director immediately available for and eager break. -60 our catalog listing over 100 projects. Don Britton En- medium market in the number East or two slot in ma- terprises, PO Box G, Waikiki, HI 96815. jor market. Mature, dependable, results oriented and Copywriter, college trained, wants long term sensitive to community issues. Box A -244, BROAD- employment, takes direction/training and more. Will One Eastman Super -8 Video Film Projector TV- relocate. Haines, 5 Lawton, Glens Falls, NY, CASTING. David M100A -price S1,275. -One Eastman CT -500 16mm 518- 792 -8956. Sports Anchor /Reporter -6 years experience in motion picture projector -price $14500. Both proj- ectors in mint condition. Call Robert Blair small SE market. Excellent film work. Exceptional Creative Directing or studio and remote produc- 201- 797 -7400. sports knowledge. VTR /resume available. 904- tion,-i.e.; (film, ENG,) 3 yrs experience, commercial. 376.3845 or Box A -260 BROADCASTING. educational and Cable, seeks position Northeastern Color Mobile Van, 26', 3 Norelco PC -70 Cameras, US. Ave., Meriden, CT. "Anchor News -Director. Premier Broadcaster. Steve Sattler 269 Capitol Ward Switcher, McCurdy audio, complete, ready for 06450. Solid pro. Top credentials. 15 years New York use. $120,000.00, Malec, Inc. 205- 956 -2200. Philadelphia." Box B -2 BROADCASTING. Writing -Production job in progressive broadcast- 2 -Akai VTS -150B complete ENG systems, excellent Young, experienced female (unhappy in Graduate ing, A -V production, CCTV, or cable operation. Young, condition $4500 each. 1 -Akai spare camera for School) wants to be back where she belongs: working creative, experience in copywriting, research, com- VTS -1508 system also excellent S2200. We can sup- If your TV or Radio News Department needs a dedi- munity relations, promotion, A -V operation. BS /Com- ply the TBC and put you on the street with ENG for cated. talented, and versatile worker -then you munications, Ohio Univ. Now in N.E., will relocate. D.S. less than $25,000. Call us now. GRV Systems Inc, needME! Top references, will relocate. Box B -3, Wilkin, 9 Linden St., Apt. 3, Allston, MA 02134. Phone 2370 Vinton St., Huntington, WV 25701. 304- BROADCASTING. 617- 254 -9214. 525 -2633.

Broadcasting Feb 1 a 1 977 114 FOR SALE EQUIPMENT Help Wanted Management CONTINUED INSTRUCTION

REI teaches for the FCC first Gates "President" 8 channel console, good condi- electronics class SALES MANAGER license. Over 90% of our students pass their exams. Lion, $2,300. Maze Corporation. 205- 956 -5800. Classes begin Feb 14. Student rooms at each school. TOP 40 MARKET, GROUP OWNER. WE Collins 5KW transmitter, 830 -E. Stereo. Perfect. ARE LOOKING FOR A STRONG MAN- REI 61 N. Pineapple Ave., Sarasota, FL 33577. Tuned and tested your frequency. 58.900. 601 TO DIRECT, DEVELOP - 813-955-6922. AGER GUIDE, 362 -2790 after 5. J. Boyd Ingran, PO Box 2154 TRAIN, AND MOTIVATE OUR SALES Jackson, MS 39205. REI 2402 Tidewater Trail, Frederciksburg, VA 22401. STAFF MANAGER WILL ASSIST GENER- 703- 373 -1441. UHF TV Transmitter -12 KW by GE. Call AL MANAGER IN REGIONAL AND NA- -4191 81564 or 81565 -9600. Our 40th year) Complete radio production and an- TIONAL SELLING EFFORTS. MANAGER nouncing training, Don Martin School of Communica- MUST HAVE WORKING KNOWLEDGE Switcher- American Data ADC 556 with Chroma tions! Six fully equipped, modern radio studios. Full Key. Call 81565 -9600 or 81564 -4191. OF RATINGS, BUDGETING, TRAFFIC, time resident studio & classroom instruction by media AND STANDARD BUSINESS PRO- experienced professionals. Classes monthly, V.A. ap- Remote Television Studio. One year old at One - CEDURES. MANAGER WILL BE A PLAN- Third list. Write for list- descriptions. David Castellano, proved. 7080 Hollywood Blvd.. 5th Floor, Hollywood, NER AND ANALYZER. STRONG OPPOR- 3232 McNutt Ave., Walnut Creek, Calif. 94596. CA 90028.213- 462 -3281. Not a "workshop" or "semi- nar", but fully qualified and approved school. TUNITY FOR ADVANCEMENT. Spare Color Tubes for TK -26 film chain camera (no SEND RESUME AND SALARY optics) and TK -26 CCU. Best offer. Call 81564 -4191 First Class FCC license in 6 weeks. Veterans ap- or 815/965 -9600. proved. Day and evening classes. Ervin Institute, 8010 REQUIREMENTS Blue Ash Road, 45326. Telephone Cincinnati, OH TO BOX B -8, BROADCASTING RCA Switchers -two Custom RCA PMS 10 513 -791 -1770. Switchers for both production and operations use, incl. rack equipment and cable. call 81564 -4191 or Omega State Institute, FCC first class license and 81565 -9600. studio training. 90% placement success! 237 East Help Wanted Announcers Grand, Chicago. 312 -321 -9400. Audio -Ampex 801 2 -track with two amp /speakers. Four SHURE 565 dual- impedance mics, mic stands, No: tuition, rent! Memorize, study- Commands 500' mic cable. RCA studio monitor- speaker. Call "Test- Answers" for FCC first class license -plus "Sell SOLID ADULT 81565 -9600. Study Ability Test." Proven! $9.95. Moneyback guarantee. Command Productions, Box 26348, San CONTEMPORARY IVC 1" VTR Machines ?a -one 879C, one 780, Francisco, CA 94126. (Since 1967). with TRI Editor. Low hours. Call 815/964 -4191 or 815/965 -9800. 1st class FCC, 6 wks, $450.00 or money back guarantee. VA appvd. Nat'l. Inst. Communications, EAST AM, NEEDS MATURE, EX- UHF Transmitter -30 KW GE television transmitter 11488 Oxnard St., N. Hollywood, CA 91606. COAST call 815/964-4191 or 815/965-9600. PERIENCED MID -DAY PERSONALITY A.T.S. 152 W. 42 St., NYC. 212- 221 -3700. Vets ben- WITH PRODUCTION EXPERIENCE AND efits. A 16 -year track record (2) RCA TR -22 Quads, high band Color VTR ma- of success. THIRD CLASS TICKET. EXCELLENT chines, with Monitors, rack equipment, manuals. Call TAPE, 815/964 -4191 or 815/965-9600 No FCC License? Tried every way but the right BENEFITS. SEND SALARY, way? It's time for Genn Tech. Free catalog. Home REFERENCES, AND RESUME TO: Reconditioned Automation 2 Schaffer, 1 16M, t study. 5540 Hollywood Blv., Hollywood, CA 90028. Gates Some new equipment, many options. Contact Broadcast Specialties 206-577-1681 Cassette recorded First phone preparation at home plus one week personal instruction in Boston, MIKE SANDS (22) Motorola MV30 Transmitters; (33) Motorola Atlanta, Seattle. Detroit, Philadelphia, St. Louis, Los PD, WJAR MV30 Receivers; (10) Motorola MV20 Transmitters; Angeles. Out twentieth year teaching FCC license 176 WEYBOSSET STREET, (19) Motorola MV20 Receivers. These units are in ex- courses. Bob Johnson, Radio License Training, 1201 PROVIDENCE, RHODE ISLAND 02903 cellent condition and can be purchased as complete Ninth, Manhattan Beach, CA 90266. Telephone system or as individual components. American 213- 379 -4461. Microwave & Communications, Inc., 105 Kent Street, Iron Mountain, Michigan 49801 RADIO Help Wanted Programing, (3) RCA TK -42 Color Cameras, with cam heads, Production, ccu's, remotes, racks, approx. 600' camera cable. Two Help Wanted Sales Others have RCA /Houston Fearless TD -98 -C motorized Continued pedestals, one with RCA /Fearless tripod and dolly. Super Seller? With RCA color monitor, manuals. Call 815- 964 -4191 You Prove It "Attention Managers, PD's, D -J's and or 815-965-9600. We'll Pay For It! Sales ...two-station expansion by group operator creates need for everything- 4111 Volumax Stereo Peak Controller For Sale. Major New England market leader -50 we fight for ratings and bucks. Only ap- Slightly used. $1,200.00. Contact S. Keating. kw- expanding its local sales depart- plicants with established track records 214 -369 -1171. ment. Seeks street -oriented person with need apply. EOE employer. Resume, COMEDY successful retail sales record. We are references, (ratings performance) and looking for aggressiveness, dedication, financial requirements first letter" Box Deejays: New, sure -lire comedy! 11,000 classified A -207, BROADCASTING. delivery! If you are ready one liners. $10. Catalog free! Edmund Orrin, 2786 -B creativity and West Roberts, Fresno, CA 93711. to move UP and you're super, prove it. An equal opportunity employer, M /F. Send radio Original comedy for entertainers. Free sam- resume to Sales Director, Box B -73, Radio music syndication co. seeks ple! OBITS, 366 -C West Bullard, Fresno. CA 93704. BROADCASTING. experienced programming person Hundreds have renewed! We guarantee you'll be for 2nd unit Beautiful Music and funnier. Freebie! Contemporary Comedy. 5804 -B M.O.R. Send Twineing, Dallas TX 75227. FM SALES MANAGER services. detailed Top rated FM station in Albuquerque resume to: Biggies buy BIONIC BOFFOS! Find out why. Freebie. BIONIC BOFFOS, P.O. Box 1123, Twin Falls, market is seeking a sales professional Box A -221, BROADCASTING ID 83301. with a proven track record. College Wanne be funnier than David Eisenhower? Request graduate with minimum of 2 years expe- complimentary snack: Lola's Lunch, 2434 Lake In rience necessary. Must be a highly moti- r Woods Blvd, Suite 902, Ypsilanti, Michigan 48197, Broadcasting faculty member, Start lall 1977. vated individual to build top sales team. Should have an interest in teaching news writing, pro- MISCELLANEOUS Parent company is Hubbard Broadcast- duction, cinematography. Professional experience de- sirable. Masters or Ph.D. Salary competitive. Special Prizes Prizes! Prizes! National brands for promo- ing and is an equal opportunity academic year appointment; no assurance that ap- tions, contests, programing. No barter or trade ... - pointment will lead to permanent tenure- leading posi- employer. ter! For fantastic deal, write or phone: Television & tion. Contact Larry Walklin, Chairman. Broadcast Se- Radio Features, Inc., Contact: Ronald L. Sack, KOB -FM, quence, School of Journalism. University of Nebraska - Lincoln. Lincoln, Neb. 68588. An equal opportunity, N.M. Amateur singers wanted for new record company. PO. Box 1351, Albuquerque, 87103. affirmative action employer. Call 212 -247 -8500. Demo fee required. Phone (505) 243 -4411.

Broadcasting Feb 14 1977 115 Help Wanted Technical Help Wanted Programing, Production, Others Continued

KTLA RADIO -TV GOLDEN WEST VIDEOTAPE DIVISION REPORTER FOR RADIO -TV NEWS MAINTENANCE ENGINEERS OPERATION. SOME ANCHOR WORK. AUDIO TAPE AND /OR VTR, RESUME, TO Expansion of syndicated and network program production facilities and acquisi- SALARY REQUIRED FRED tion of new technical equipment require the addition of two highly qualified ANTHONY, WAKR RADIO -TV, BOX 1590, maintenance engineers; one for videotape, one for general engineering. AKRON, OH. 44309. EQUAL OPPOR- Familiarity in videotape should include all major AMPEX machines, VR -2000, TUNITY EMPLOYER (M -F). AVR -1, ACR -25 as well as time code editing and SLO -MO equipment. General engineering experience should include PHILLIPS and RCA live Help Wanted Management cameras, RCA telecine, GRASS VALLEY switching and terminal equipment. Both positions require demonstrable experience of five or more years. Digital Major television group looking for schooling or experience is very desirable including knowledge of DEC and DG the very best in programing man- minicomputers. FCC 1st Phone required. agement. We are particularly seek- Salary range from 24 -28K with excellent benefit and retirement program. ing bright and .concerned people Please send complete resume and salary history to Edward H. Herlihy, Director of running or assisting in running Engineering KTLA, 5800 Sunset Blvd. Hollywood, CA 90028. smaller program departments who want to move up to large markets. KTLA is an equal opportunity employer -M /F If you have already begun your man- agement career and want to make an important move, we are ready to CHIEF ENGINEER Situations Wanted News talk to you. RADIO STATIONS WPEN/ Women and minorities encouraged WMGK, PHILADELPHIA ANCHOR -REPORTER to reply. BOX B -45 BROADCASTING Heavy experience required with DAs, 5 YRS. RADIO ANCHOR IN MAJOR Stereo, STL, Diplexing, PDM, custom MARKET. LOOKING FOR TV JOB. GOOD Help Wanted News audio techniques. LOOKING AWARD WINNING WRITER REPORTER WITH TOP REFERENCES. BUREAU CHIEF for Public Television News Good Administrator and hands on. FCC and Public Affairs Bureau being developed to B first. BOX -48 BROADCASTING serve California. Professional journalist capa- ble of producing /delivering statewide public Experience with studio and antenna de- affairs programming. Proven news administra- sign and construction will be extremely Situations Wanted Programing, tion ability, familiarity with appropriate produc- tion techniques & track record. Experience helpful. Production, Others state capitol reporter, knowledge of California Marvelous opportunity to join two government /politics, major market /network background plus factors. Also need producer/ Greater Media -owned stations. Want to return home. Ten years experience as MO1, researcher. Send letter & resume to News inter Bureau, KVIE -TV, Box 6, Sacramento, CA We're in a hurry ... morning man. newsman, telephone talk host, viewer, Production Director. Program Director. Opera- 95801. EOE. No phone calls. Send resume, references and compen- tions Manager in both Bonneville and Schulke for- sation requirements to: mats. On air experience includes N.Y.C. Extensive Help Wanted Technical regional and national voice over commercial credits. Larry Wexler Currently Operations Manager and announcer at high. ly successful beautiful music station in top 10 market TV MAINTENANCE TECHNICIAN General Manager Interested in discussing 'any and all possibilities but A major eastern market quality conscious television WPEN/WMGK will consider only stations. groups. or other situations station IS looking for an experienced maintenance York markets. 2212 Walnut Street based in New or Philadelphia Extensive technician. Requirements include a minimum of live references. Box B -91 BROADCASTING years working with television equipment. Knowledge Phila., PA 19103 of computer technology desirable. A solid engineering EQUAL OPPORTUNITY EMPLOYER M/F educational background is necessary. Top wages for the qualified person. 1st Class FCC license mandato- ry An equal opportunity employer. TELEVISION BOX 13-5 BROADCASTING SAN FRANCISCO Help Wanted Programing, Production Having moved our VHF -UHF -FM operation into the west's newest broadcast facility we now have an opening for a maintenance engineer with a solid background in broadcast equip- PROGRAM MANAGEMENT OPPORTUNITIES ment maintenance. We are looking for a main- WITH THE ABC OWNED TELEVISION STATIONS tenance wizard or supervisor type. Experience in systems and digital engineering desirable. ASST PROGRAM DIRECTOR - WLS -TV- CHICAGO Salary to S399 per week plus fringe. Send Program /production management experience (5 years minimum). Ability to work resume to Director of Engineering, KQED, Inc.. 500 Eighth Street, San Francisco, CA 94103. on program planning, FCC reports, feature film; plus supervise heavy local pro- An equal opportunity employer duction. Help Wanted News EXECUTIVE PRODUCER - WXYZ -TV- DETROIT Experience in film/videotape production and ability to lead department of pro- WANTED: NEWS EDITOR AND ducers and directors. Emphasis on local public affairs in weekly series and DISC JOCKEY specials. Two positions available for radio and television station in Tehran, Iran. Excellent pay and benefits. Need seasoned editor and D.J. with exceptional talents and For an interview while at NATPE contact: background. Good references required. Great location JEFF McGRATH Program Director (WLS -TV) Send resume with references to the National Iran -TV) Radio and T.V. JEANNE FINDLATER Prpgram Director (WXYZ 2600 Virginia Avenue, N.W. (Equal Opportunity Employer) Suite 206 Washington, D.C. 20037

Broadcasting Feb 14 1977 116 Help Wanted Technical Buy -Sell -Trade For Sale Stations Continued Continued Continued CHIEF ENGINEER CHARGE -A -TRADE WTLV- JACKSONVILLE, FLA. Top 50 market stations, Trade MICHIGAN advertising time (smaller sta. Need top notch Chief Engineer to replace our Nile lions trade other due bills o r AM Hunt who is going to a bigger market with our good merchandise) for merchandise. 1,000 Watt Daytime wishes. travel and hundreds of business Pre -Sunrise -Fully Automated Excellent in New opportunity Bold City of the South needs FREE BOOKLET with enjoyable year around life style. Stall of 22. New AVAILABLECALL TOLL FREE RCA transmitter and ENG equipment. Send resume of BOX A -237, your experience and lull particulars to: Mr. Gerl 800- 32 7- 5 5 551except Florida) Schmidt. President. WTLV -PO. Box 1212 Jackson. souj.E Gwn»rcyli ewe. Ft 0.30. FL 373091]06$91 2700 Fri ra .x q:ARAN, A Nrrnvnusk..com2Ffx. BROADCASTING ville. FL 32201 -An Equal Opportunity Employer

LOCAL TV SALES OPPORTUNITY 1,200 FOOT TOWER FOR SALE WASHINGTON, D.C. WANE -TV, FT. WAYNE IS CLOSE TO THIS GROWING SUBURBAN A Corinthian Station, A CBS Affiliate Stainless G -10 with aluminum MARKET. FM STEREO STATION -CLASS A- Here's an excellent opportunity for an guys, many 25kV and 50kv insula- WELL EQUIPPED. A STEAL BECAUSE SIG- aggressive self starter to build a tors, base insulator, lights, phones. NAL CAN BE UP- GRADED TO COVER MORE OF THE METROPOLITAN AREA. $295.000 IN- meaningful sales career. elevator, never erected. E. D. CLUDES REAL ESTATE. ADDITIONAL INFOR- We prefer two or three years of broad- Baydush (804) 857 -7421. casting sales experience, but drive, MATION ONLY TO THOSE PROVIDING FINAN- CIAL QUALIFICATIONS INITIALLY. enthusiasm and a strong, positive sales BOX B -79, BROADCASTING approach are your most valuable assets Employment Service for the position. Resume and compensation history, please to: RADIO & TELEVISION Fulltimer in N.C. city of 30,000. Jobs Across America Mr. Joe Tonsing, Local Sales Mgr. Priced less than 2 times gross. Call Mike Lawrence 714 673 -8520 WAN E -TV - Well- established station. Great American Media Systems 2915 W. State Blvd. Via Lido radio market! Contact Box B -69, Ft. Wayne, Indiana 46808 3146 Newport Beach, California 92663 BROADCASTING. An Equal Opportunity Employer

Situations Wanted Management Wanted To Buy Stations ILLNESS FORCES SALE OF DOMI- Major- Market TV Sta Mgr seeks mid- EXPERIENCED ILLINOIS NANT AM CLASS III STATION ON size market CM position. News, pgm, re- BROADCASTER THE FLORIDA EAST COAST, ONE search, promo and sales. BG with top OF THE COUNTRIES FASTEST references. Super bottom -line history. Seeking property in Midwest, GROWING AREAS. STATION Replies confidential. Box B -70 BROAD- Southeast, or Southwest up to DOING IN EXCESS OF $300,000 CASTING. $750K. Reply in strict confidence to PER YEAR. CASH OFFERS ONLY. POTENTIAL BUYER MUST SUBMIT Box B -89 BROADCASTING. FINANCIAL QUALIFICATIONS. Situations Wanted Programing, For Sale Equipment BOX 100, BROADCASTING Production, Others TELEVISION CAMERAMAN BARGAINS RALPH E. MEADOR winning seeking new and Award cameraman Have automation equipment available at Media Broker challenging position. Works and thinks like a fantastic bargains. Send stamped self - AM - FM - TV - Appraisals Director of Photography. Looking for a major PO. Box 36 company that is heavy in video tape produc- addressed envelope for list to: George tion. Eighteen years experience in all phases Spelvin, KSTT, Inc., PO. Box 3788, Daven- Lexington, Mo. 64067 of TV production. Resume and references port, 52808. Phone 815- 259 -2544 upon request. Box B -66 BROADCASTING. Placement Service TELEVISION OPPORTUNITIES We specialize in the placement of well qualified peo- For Sale Stations ple in the Television Industry. Openings at all loca- tions -all levels of Technical Engineering. Manage. ment. Sales Management. News and Programming. Confidential -no cost to applicant. Employer inquiries invited. Contact Alan Kornish. KEY PERSONNEL COAST TO STATIONS CONTACT COAST EMPL. AGCY 116 South Main Slreel, South Main Towers Wilkes- Barre, Pennsylvania 18701 (717) 822 -2196 NE Small Fulltime $325K 29% Bill Hammond (214) 243-6043 Buy-Sell-Trade SE Small Power $215K $63K Bill Chapman (404) 458 -9226 N Major AM /FM $1,700K 29% Art Simmers (617) 837 -6711 TRADE FOR MW Metro Fulltime $425K $125K John King (216) 871 -0614 16 + ACRES IN VA. BEACH, VA. W Small AM /FM $289K $84K Ray Stanfield (213) 363 -5764 I'm willing to trade property for Radio or TV station(s) of equal value. Must CHAPMAN ASSOCIATES' be located in Va., N.C., Maryland, or D.C. Acreage zoned for duplex apart- nationwide service ments in busy corridor of Va.'s fastest growing city. Contact: Bill To receive offerings of stations within the areas of your interest, write to Chap- Weller, 1600 Keswick Dr., Norfolk, Va. man Company, Inc., 1835 Savoy Drive, Atlanta, Georgia 30341. 23518. (804) 623 -9777.

Broadcasting Feb 14 1977 117 For Sales Stations For Sale Stations Continued Continued AMERICAN BROADCASTING: A skillfully edited anthology of 93 LARSON /WALKER & COMPANY South Small AM /FM 105K 30K selections, this unique source book Consultants & Appraisers Broken, provides a comprehensive descrip- South Metro AM Full 420K terms Los Angeles Washington tion and analysis of broadcasting in S.E. Metro Po wer Contact: America from its pre- history to Day 625K nego Wlllbm L. Walkar Surr. 508, 1725 (Bales St, N.W. 1975. Texas Small Fulltime 300K 29% Washington, O.C. 20036 202- 223 -1553 Articles by such notables as: Edwin AM /FM 235K Sold South Small H. Armstrong, William L. Shirer, Ed- John Mitchell ward R. Murrow, Samuel Goldwyn, Associates Frank Stanton -to name but a few. and Brokers & Consultants A must for libr- 318 -221 -5464 Box 1065 to the every broadcaster's 318- 865 -8668 Shreveport, ary. 723 pages, notes, tables. Communications Industry bibliography, index, 71101 chronological Louisiana table of contents. $26.50. THE KEITH W. HORTON COMPANY, INC.

1705 Lá. Street Elmira. New York 14902 Broadcasting Book Division P0. Boa 948 (607) 733 -7138 1735 DeSales St., NW WHERE THE ACTION IS! Washington, DC 20036 3 East 54th St., N.Y.C. Send me a copy of American 4200 sq. ft-prime office space Broadcasting. My payment of 7 yr sublet -below market S26.50 is enclosed. JOHN J. REYNOLDS INC. Why not reserve this 212- 661 -2400 space and see how well Name Classified BROADCASTING's Address can work for you! FLORIDA AM STATIONS City State - ZIP

Day -with CP for Full. 1 sta. mkt. S275 Day -Maior mkt. $300 Full -1 sta. mkt. $325 Day -Small metro $550 Rates, classified listings ads: metro No. 1 in mkt. $688 Full Med. BROADCASTING'S CLASSIFIED Hen; Warned ,W pe, word $10.00 weekly minimum. C FM oc Full with Class RATES (Billing charge to stations and firms: S i ). Each terms: 29% down (or less) - Situations Wanted. 40c per word -$5.00 weekly mini- BECKERMAN ASSOCIATES, INC. (813) 391 -2824 mum. Payable in advance. Check or money order only 14001 Wamar. Madeira Beach. Fla. 33708 Al ,,5. ,c ,t,onS 80- ne, nini.1 510.00 weekly When placing an ad indicate the EXACT category desired minimum. for Box Number per issue. Television or Radio. Help Wanted or Situations Wanted. Man- -Add $2.00 ads: agement. Sales. Elc it this intotmation is.omitted we will date, Rates, classified display S,lu.n,on, Wanted Wei sonai ddS, 53000 per inc., mine, according to Ilse copy enclosed. where the ad should be - A,. dole, $6000 per men Rico Placed No make goods will be run it all information rs not en. San Juan, Puerto ciuded AM -Stations lot Sale. Wanted to Buy Stations. Employment Agen. Metropolitan cies and Business Opportunity advertising requires display I u PapnYier r. not responsrule lo, errors in printing due to space Cuadros & Cuadros "ey.oie ,. .ipy- Al'. Copy rnuSr De ,:ir.,ny typed Or poled

P.O. Box 621 Copy: Deadline Is MONDAY for the following Monday's issue Publisher reserves the right to after Classified copy to Copy must be submitted in writing conform with the provisions of Title VII of the Civil Old San Juan, Puerto Rico 00902 Rights Act of 1964, as amended.

Agency Commission only on display space. Replies to ads with a box number should be addressed to Box 1735 Number, cm BROADCASTING. DeSales St. N W. Wash Word Count: include name and address. Name 01 city (Des MEDIA BROKERS ington. DC 20036 Moines) or of state (New York) counts as two words. Zip Code including as one word. No telephone copy accepted. Audio tapes, transcrip- or phone number area code counts (Publisher reserves the right to Zip code and /or abbreviate APPRAISERS tions, films or VTR's are not lorwrdable, but are (mil words il space does not permit.) Count each abbreviation, ini- RICHARD A. returned to the sender Replies addressed to boa num- tial. single ligure or group of ligures or letters as a word. Sym- bers must not contain reference to audio tapes. bols such as 35mm, COD, PD, GM, etc. count as one word. Hy- transcriptions, films or tapes. phenated words count as two words. x35 NORTH MICHIGAN CHICAG06061 t 312.467.0040 Name (Print) Signature

Phone 1000 watt daytimer covering 200,000 popu- Address lation In S.E. Tennessee. NO DOWN PAYMENT. Must be qualified buyer. $3,275 per month. Prepayment privileges. City State Zip 5000 watt day, 1000 watt night AM plus Class A FM in large central Florida City. 5870.000 cash. AM /FM in Southern Indiana. Small Town. Well Insert time(s). Starting date Box No established station with good real estate. $225,000. Terms. 1000 watt day, 250 night in Western Mon- Display (number of inches). tana, Modern City. Sales about $200,000. AM /FM in Mississippi. Within 50 miles of Meridian. $25,000 down. Indicate desired category - 100,000 watt stereo station in Mississippi. $435,000. Terms. Fulltimer in Central Florida. About 30,000 Copy: population. $300,000. Terms. 1000 watt daytimer In South Central Florida. Small town. Selling area population about 45,000. $1 50,000. Terms. Good buy on Cable TV operation In Southern Indiana. BUSINESS BROKER ASSOCIATES 615-894-7511

Broadcasting Feb 14 1977 118 Stock E Index

Approx. Total market Closing9 Closin 9 shares capitali- Stock Wed. Wed. Net change v change 1976-77 PIE out zation symbol Exch. Feb. 9 Feb. 2 in week in week High Low ratio (0001 (0001

Broadcasting

ABC ABC 39 1/8 42 - 2 7/8 - 6.84 42 19 7/8 16 17.625 689,578 CAPITAL CITIES CCB 50 1/2 53 3/4 - 3 1/4 - 6.04 55 3/4 42 1/4 12 7,739 390,819 CBS CBS 55 5/8 57 7/8 - 2 1/4 - 3.88 60 1/2 46 3/4 10 28.313 1.574,910 COX COX 31 3/4 31 5/8 + 1/8 + .39 37 3/4 28 3/4 10 5.872 186.436 GROSS TELECASTING GGG 14 1/8 14 1/8 .00 14 1/8 10 8 800 11,300 KINGSTIP COMMUN. KTVV 4 1/8 4 1/4 - 1/8 - 2.94 4 7/8 2 1/4 7 461 1,901 LIN LING 17 3/8 17 1/4 + 1/8 + .72 17 3/4 9 5/8 8 2,615 45,435 MOONEY MOON 2 1/8 2 1/4 - 1/8 - 5.55 3 7/8 1 3/4 3 425 903 RAHALL RAHL 17 11 1/2 + 5 1/2 + 47.82 17 4 1/2 26 1.297 22.049 SCRIPPS -HOWARD SCRP 33 33 .00 33 20 1/2 8 2.589 85,437 STARR* SBG 4 1/4 4 1/4 .00 5 2 1/4 1,202 5,108 STORER SBK 24 3/8 25 1/2 - I 1/8 - 4.41 26 3/8 12 3/4 6 4,876 118.852 TAFT TF8 33 3/8 31 3/8 + 2 + 6.37 33 3/8 23 1/4 9 4,070 135,836 TOTAL 77,884 3,268,564 Broadcasting with other major interests ADAMS -RUSSELL AAR A 4 1/2 4 1/2 .00 4 3/4 2 9 1,255 5,647 AVCO AV N 15 1/4 15 1/2 - 1/4 - 1.61 16 1/2 4 1/2 2 11,541 176,000 JOHN BLAIR BJ N 13 7/8 13 3/4 + 1/8 .90 14 5/8 5 7 2.406 33.383 CHRIS -CRAFT CCN N 6 3/4 6 1/2 + 1/4 + 3.84 6 7/8 4 1/2 16 4095 29.666 COMBINED COMM. CCA N 21 1/4 21 1/4 .00 21 1/4 12 5/8 10 6,644 141,185 COWLES CWL N 12 5/8 12 7/8 - 1/4 - 1.94 12 7/8 6 1/8 15 3,969 50,108 DUN E BRADSTREET DNB N 27 27 3/8 - 3/8 - 1.36 33 3/4 24 5/8 16 26.571 717,417 FAIRCHILD IND. FEN N 10 1/2 10 1/2 .00 11 1/2 6 1/8 11 5.708 59,934 FUQUA** FDA N 11 5/8 12 3/8 - 3/4 - 6.06 12 3/8 4 1/2 8.844 102.811 GANNETT CO. GC! N 35 1/2 37 1/2 - 2 - 5.33 41 32 7/8 17 21,108 7491334 GENERAL TIRE GV N 28 1/8 27 7/8 + 1/4 + .89 28 1/8 17 5/8 6 21.954 617.456 GLOBE BROADCASTING** GLBTA 0 2 1/8 2 1/8 .00 2 7/8 1 1/2 2.783 5.913 GRAY COMMUN. 0 10 9 1/2 + 1/2 + 5.26 10 6 6 475 4,750 HARTE- HANKS* HUN N 2R 5/8 28 5/8 .00 28 7/8 17 1/8 13 4,383 125.463 JEFFERSON -PILOT JP N 29 5/8 30 7/8 - l 1/4 - 4.04 32 1/8 25 5/8 11 24,078 713.310 KAISER INDUSTRIES KI A 18 3/4 15 1/2 + 3 1/4 + 20.96 18 3/4 8 12 28.119 527,231 KANSAS STATE NET. KSN 0 5 1/2 5 1/2 .00 5 5/8 3 11 1.716 9,438 KNIGHT -RIDDER KRN N 35 1/8 36 3/4 - 1 5/8 - 4.42 39 28 7/8 11 8.305 241,713 LEE ENTERPRISES LNT A 24 26 7/8 - 2 7/8 - 10.69 25 7/8 13 13 5,010 120.240 LIBERTY LC N 18 3/4 18 1/4 1/2 2.73 18 7/8 9 1/2 7 6,762 126.787 MCGRAW -HILL MHP N 17 1/8 16 7/8 + 1/4 + 1.48 17 1/8 12 3/4 11 24,690 422.816 MEDIA GENERAL MEG A 18 5/8 19 1/4 - 5/8 - 3.24 19 7/8 14 1/4 9 7,292 135,813 MEREDITH MOP N 19 7/A 19 7/8 .00 19 7/8 10 1/4 5 3,064 60.897 METROMEDIA MET N 29 1/2 29 1/8 + 3/8 + 1.28 29 3/4 15 8 6,730 198,535 MULTIMEDIA MMED 0 23 1/2 23 1/2 .00 23 1/2 14 1/4 11 4,390 103.165 NEW YORK TIMES CO. NYKA A 17 1/8 16 7/8 1/4 + 1.48 18 1/2 11 1/2 13 11.206 191.902 OUTLET CO. OTU N 21 1/2 20 5/8 + 7/8 + 4.24 21 1/2 12 7/8 7 1,440 30,960 POST CORP. POST 0 16 1/4 17 1/2 - 1 1/4 - 7.14 19 1/4 8 6 875 14,218 REEVES + TELECOM** RBT A 1 7/8 1 3/4 1/8 + 7.14 2 1/2 1 1/8 2,376 4,455 ROLLINS ROL N 21 1/8 21 1/4 - 1/8 - .58 27 3/8 20 3/4 12 13,404 283.159 RUST CRAFT RUS A 10 3/4 10 1/4 1/2 4.87 10 3/4 5 5/8 8 2.291 24.628 SAN JUAN RACING SJR N R 3/4 8 + 3/4 + 9.37 10 1/4 7 1/4 6 2.509 21,953 SCHERING- PLOUGH SGP N 39 1/2 39 1/2 .00 59 3/4 39 1/4 14 54,037 2.134,461 SONDERLING SOB A 10 1/2 10 3/8 1/8 1.20 10 7/8 9 7/8 3 1,096 11.508 TECH OPERATIONS** TO A 3 2 7/8 + 1/8 + 4.34 4 3/4 2 1/8 1,344 4,032 TIMES MIRROR CO. TMC N 21 3/8 21 1/2 - 1/B - .58 23 3/4 18 1/4 12 33.905 724,719 WASHINGTON POST CO. WPO A 24 24 1/8 - 1/8 - .51 44 1/4 21 3/4 12 9,019 216,456 WOMETCO WOM N 11 1/2 11 3/4 - 1/4 - 2.12 13 1/4 8 7/8 7 8,525 98.037

TOTAL 384,219 9.289.500 Cablecasting

ACTON CORP. ATN A 4 1/4 4 3/8 - 1/8 - 2.85 4 1/2 1 1/8 14 2,640 11.220 AEL INDUSTRIES** AELBA 3 3/8 4 - 5/8 - 15.62 4 3/4 1,672 5,643 AMECO ACO 1/2 1/2 .00 1 3/4 3/8 1.200 600 AMERICAN TV E COMM. 4MTV 19 3/4 19 3/4 .00 23 1/4 13 1/2 16 3.369 66.537 ATHENA COMM.** * 1/8 1/8 .00 1/2 1/8 2,125 265 BURNUP E SIMS BSIM 3 7/8 3 7/8 .00 5 1/2 3 1/4 35 8.319 32.236 CABLECOM- GENERAL CCG 9 3/4 6 3/8 + 3 3/8 + 52.94 9 3/4 4 1/8 9 2,562 24,979 CABLE INFO. 3/4 3/4 .00 1 1/4 1/4 4 663 497 C OMC AST 4 1/8 4 1/8 .00 4 1/8 1 7/8 11 1.708 7.045

COMMUN. PROPERTIES** COMU 4 3/8 4 1/2 - 1/8 - 2.77 4 1/2 1 7/8 49 4.761 20,829 COX CARLE CXC 18 7/8 18 3/4 + 1/8 + .66 18 7/8 13 19 3,563 67.251 ENTRON* ENT 1 3/4 1 3/4 .00 2 1 1/2 2 979 1,713 GENERAL INSTRUMENT GRL 20 3/8 20 3/4 - 3/8 1.80 21 8 1/4 22 7.178 146.251 GENEVE CORP. GENV 8 3/4 8 3/4 .00 10 6 1/2 58 1,121 9,808 TELE- COMMUNICATIONS TCDM 3 3/8 3 5/8 - 1/4 - 6.89 5 1/4 2 7/8 48 5,281 17.823 TELEPROMPTER** TP 7 3/4 8 1/4 - 1/2 - 6.06 9 3/8 5 3/4 161646 129,006 TIME INC. TL 35 1/2 36 - 1/2 - 1.38 38 3/4 32 12 25.000 887.500 TOCOM TOCM 2 7/8 2 7/8 .00 3 1/4 1 5/8 10 617 1,773 UA- COLUMBIA CABLE UACC 16 1/2 16 3/4 - 1/4 - 1.49 16 3/4 9 13 1,700 28,050 UNITED CABLE TV** UCTV 4 1/2 4 3/8 + 1/8 + 2.85 4 1/2 1 5/8 1,879 8.455 VIACOM VIA 13 7/8 13 1/8 + 3/4 + 5.71 13 7/8 7 7/8 14 3.705 51.406 TOTAL 96.688 1,518.887

Broadcasting Feb 14 1977 119 Approx. Total market Closing Closing shams capitali- Stock Ned. Wed. Net change change 1976 -77 PIE out zation Symbol Exch. Feb. 9 1-eó.2 in week in week High Low ratio (000) (000)

Programing

COLUMBIA PICTURES CPS N 11 1/4 10 1 1/4 + 12.50 11 1/4 4 1/2 9 6,748 75,915 DISNEY DIS N 40 3/4 41 1/2 3/4 - 1.80 63 40 3/4 17 31,917 1,300,617 FILMWAYS FWY A 8 7/8 7 3/4 1 1/8 + 14.51 10 1/4 5 1/4 7 2,397 21.273 FOUR STAR 1 1 .00 1 1/4 10 667 667 GULF + WESTERN GH N 15 17 1/4 2 1/4 - 13.04 26 7/8 15 3 45.162 677,430 MCA MCA N 39 3/8 39 5/8 1/4 - .63 41 1/2 25 8 17,445 686,896 MGM MGM N 17 1/2 18 1/2 - 2.77 18 12 7/8 8 13,102 229,285 TELETRONICS INTL. 0 6 1/2 6 1/2 + 8.33 9 5/8 3 3/4 10 837 5.440 TRANSAMERICA TA N 15 15 1/8 1/8 - .82 15 1/8 8 1/4 9 65.148 977,220 20TH CENTURY -FOX TF N 11 3/8 10 3/4 5/8 + 5.81 15 8 3/4 10 7.583 86,256 WARNER WCI N 27 1/4 27 3/4 1/2 - 1.80 29 1/4 17 1/2 25 17,001 463,277 WRATHER WCO A 4 1/2 4 1/2 .00 5 1/8 3 1/8 11 2.244 10.098 TOTAL 210,251 4,534,374

Service BBDO INC. B800 0 23 1/2 23 1/4 1/4 + 1.07 23 1/2 16 3/4 8 2,513 59,055 COMSAT CO N 33 1/2 34 3/8 7/8 - 2.54 34 3/8 23 7/8 8 10,000 335,000 DOYLE DANE BERNBACH OOYL 0 17 5/8 17 1/8 1/2 + 2.91 18 3/8 8 7/8 7 1.816 32,007 FOOTE CONE E BELDING FCB N 15 1/2 15 1/2 .00 15 3/4 30 1/4 8 2,332 36,146 GREY ADVERTISING GREY 0 17 1/4 17 1/4 .00 17 1/4 6 7/8 6 1,104 19,044 INTFRPUBLIC GROUP IPG N 30 3/4 31 3/4 1 - 3.14 31 7/8 16 3/8 7 2.290 70,417 MARVIN JOSEPHSON MRVN 0 12 3/4 12 3/4 + 6.25 12 3/4 6 3/4 6 1,854 23,638 MCI COMMUNICATIONS** MCIC 0 2 3/8 2 3/8 + 18.75 3 3/8 1 1/4 19.985 47,464 MOVIELAB MOV A 1 7/8 1 7/8 .00 2 5/8 1 8 1,409 2.641

MPO VIDEOTRONICS MPO A 8 6 7/8 1 1/8 + 16.36 8 2 3/8 13 537 4,296 NEEDHAM. HARPER NDHMA 0 11 1/2 11 3/8 1/8 1.09 11 1/2 5 5/8 6 823 9,464 A. C. NIELSEN NIELB 0 21 1/4 21 1/4 + 1.19 24 5/8 16 3/4 13 10,762 228,692 OGILVY E MATHER OGIL 0 31 1/4 31 1/4 .00 33 1/4 17 8 1,805 56,406 J. WALTER THOMPSON JWT N 16 3/8 16 3/4 3/8 - 2.23 17 7/8 7 7/8 B 2,649 43,377 TOTAL 59.879 967,647

Electronics /Manufacturing AMPEX APX N 8 3/8 8 5/8 1/4 - 2.89 9 1/4 4 3/4 13 10,885 91,161 ARVIN INDUSTRIES ARV N 18 3/8 17 7/8 1/2 + 2.79 18 3/8 9 5/8 5 5,959 109,496 CCA ELECTRONICS* CCA 0 1/8 1/8 .00 1/2 1/8 1 897 112 CE TEC CEC A 1 7/8 2 1/8 - 6.25 2 3/4 1 1/4 10 2,244 4.207 COHU. INC. COH A 2 7/8 2 7/8 .00 3 5/B 2 26 1,617 4,648 CON RAC CAX N 25 1/4 25 1/4 .00 29 1/8 20 7 1,427 36.031 EASTMAN KODAK EASKD N 73 1/4 74 3/8 1 1/8 - 1.51 116 3/4 73 1/4 19 161,347 11.818,667 FARINON ELECTRIC FARN 0 9 1/4 9 3/4 1/2 - 5.12 11 1/2 7 13 4,267 39,469 GENERAL ELECTRIC GE N 50 3/4 52 1/2 1 3/4 - 3.33 58 3/4 46 13 084,581 9,367,485 HARRIS CORP. HRS N 31 31 5/8 5/8 - 1.97 37 7/8 26 5/8 13 12,216 378,696 MARVEL INDUSTRIES* HARV 0 3 1/8 3 1/8 .00 6 1/2 2 3/4 8 480 1.500 INTL. VIDEO CORP. IVCP 0 1 1 1/8 1/8 - 11.11 3 1/8 3/4 2,701 2,701 MICROWAVE ASSOC. INC MAI N 23 1/2 23 1/8 3/8 + 1.62 23 1/2 13 3/4 12 1,320 31,020 3M MMM N 49 3/8 51 1 5/8 - 3.18 66 1/2 49 3/8 19 115,265 5,691.209 MOTOROLA MOT N 46 49 7/8 3 7/8 - 7.76 57 3/4 41 1/4 18 28,353 1.304.238 N. AMERICAN PHILIPS NPH N 33 1/4 34 3/8 1 1/8 - 3.27 35 7/8 19 7/8 8 12,033 400,097 OAK INDUSTRIES OEN N 10 7/8 10 1/8 3/4 + 7.40 12 1/4 7 1/4 10 1,639 17,824 RCA RCA N 28 1/4 27 3/4 1/2 + 1.80 30 18 7/8 14 74,728 2.111.066 ROCKWELL INTL. ROK N 32 1/8 32 1/8 + .39 34 3/8 23 3/B 9 32,300 1.037,637

RSC INDUSTRIES RSC A 1 3/4 1 7/8 11.//: - 6.66 2 1/2 1 3/8 9 2,690 4,707 SCIENTIFIC -ATLANTA SFA A 18 7/8 18 3/4 1/8 + .66 21 10 1/4 13 1,668 31.483 SONY CORP. SNE N 8 7/8 9 1/8 - 1.38 9 7/8 7 1/4 18 172.500 1.530,937 TEKTRONIX TEK N 58 1/4 58 1/4 + .43 67 44 1/4 14 8,671 505,085 TELEMAT ION TIMT 0 5/8 5/8 .00 1 1/4 1 1,050 656 VARIAN ASSOCIATES VAR N 18 7/8 18 3/4 1/8 + .66 18 7/8 12 14 6,838 129,067 WESTINGHOUSE WX N 16 7/8 17 5/8 3/4 - 4.25 19 1/8 13 7 87,508 1,476,697 ZENITH ZE N 24 3/4 25 1/4 1/2 - 1.98 38 1/4 23 5/8 12 18,818 465,745 TOTAL 954,002 36.591,641

GRAND TOTAL 1,782.923 56,170,613

Standard & Poor's Industrial Average 111.5 113.6 2.1

A- American Stock Exchange Over- the -counter bid prices supplied by 'Stock did not trade on Wednesday, closing PIE ratios are based on earnings per -share M- Midwest Stock Exchange Hornblower 6 Weeks, Hemphill -Noyes Inc.. price shown is last traded price. figures foi the last 12 months as published N -New York Stock Exchange Washington. "No P/E ratio is computed, company by Standard 6 Poor's Corp. or as obtained 0 -over the counter (bid price shown) Yearly high -lows are drawn from trading days registered net loss. through Broadcasting's own research. Earn- P- Pacific Stock Exchange reported by Broadcasting. Actual figures "'Stock split. ings figures are exclusive of extraordinary may vary slightly. gains or losses.

Broadcasting Feb 14 1977 120 Profilee

Status -seeker for leave it and go on to another, more the program director: challenging job. He himself started early: at the age of 12, he was running his own Boyer of NATPE and ABC radio station from the basement of his home in Portland, Ore. Being an electronics buff, he'd actually built the Phil Boyer is a man with a mission, which audio transmitter with the help of his is nothing less than to get owners of TV father, a civil engineer. For five years, until stations to stop automatically selecting Mr. Boyer went off to the University of their general managers from the ranks of Oregon, the unlicensed station, which had the sales executives and start looking in a broadcast radius of about a mile, ran for the direction of the programers. five hours a day, longer on weekends, with Mr. Boyer acknowledges his bias toward middle -of- the -road music as the program- the programing side: He's both vice presi- ing staple, interspersed with ads from dent for programing of the ABC -owned neighborhood merchants. TV stations and president of the National While attending the University of Association of Television Program Execu- Oregon at Portland he spent more time tives. "The programer is the guy who doing programs for KPTV(TV) there than he knows what his schedule is doing in terms did attending classes. But it was at KEZi -Tv of ratings, demographics, cost- per -thou- Eugene, Ore., where he says he all Philip Boyajian Boyer -vice president, put it sand," he said, leaning forward in his chair programing, ABC -owned television stations, together, logging the years from 1960 to (he operates out of a building across the 1965 New York; b. Portland, Ore., Dec. 13, 1940; BA, doing everything from announcing street from ABC's headquarters in New speech and drama, Sacramento State College, and film editing to floor directing and Mr. Boyer York) to emphasize his points. 1973: various nonexecutive jobs, KPTV(TV) eventually heading the programing depart- is an intense, articulate man in his Portland, 1958 -60; various executive jobs, KEZI- ment. mid -30's with a quick mind and a genial, Tv Eugene, Ore., 1960 -65; announcer /director, In 1965, he left KEZt -TV to join KCRA -TV, open manner. KCRA -TV Sacramento, Calif., 1965 -69; program attracted by "the fact that it was doing a "The program manager's expertise is manager, 1969 -72; program director, KNBC -Tv daily, hour -long news show while most of important," he continued, "because the Los Angeles, 1972 -74; present post, May the other stations in the country were still days of the emotional- advertiser buys are a 1974; m. Kay Kebelbeck, 1962; children: doing only 15 minutes of local news. KCRA thing of the past. The advertiser is not in- Tammy, 14; Terri, 10, and Tom, 8. was producing minidocumentaries on a terested in creative sales pitches any more; regular basis "before the word was even he wants those rating and share points in invented." Mr. Boyer started as an an- black and white. If the numbers are bad, director rather than the news director. nouncer /director and was made program sales are bad." Since he joined the ABC -owned stations and promotion manager in 1969. But by Mr. Boyer is cheered by the reams of as programing vice president in May 1974, 1972, "I'd stopped learning in Sacramen- publicity being devoted to the record bid- Mr. Boyer has zeroed in on the prime -ac- to," as he put it. ding, market -by- market, for syndication cess time periods. "Phil has followed the So when the program director's slot at rights to Paramount Television's Happy philosophy laid down by Elton Rule, KNBC -TV Los Angeles became available Days because these heavily publicized which says that the access time period, that year "I applied pretty much out of decisions are programing decisions -the which leads into the 8 o'clock network nowhere and got the job," he said. "In program director is the one who has to show, has to be as strong as possible," ac- effect, I went from the 24th largest market map out the advantages and disadvantages cording to a friend of Mr. Boyer's, Harry in the country to the second largest -quite of fronting big money for reruns of a slap- Francis, Meredith Broadcasting's vice a heady jump." stick comedy that won't be delivered until president for operations. Mr. Francis ad- But "Phil was a quick study," said Tom 1979. Building on this kind of publicity, ded that Elton Rule, the president and Straszewski, the general manager of KNBC- Mr. Boyer has used his NATPE post to chief operating officer of ABC Inc., has TV. "He really helped to improve the boost the program director in speeches, put his money where his mouth is and quality of our live public -affairs program- with articles in P.D. Cue (the official lavished development money on the ing. We had separate half -hour series publication of the association) and by owned stations. covering blacks, chicanos and Asian- focusing many of the NAIPE panels on "Phil is the brightest programing guy in Americans, and it was his idea to put them issues of special concern to programers. the business," said Wynn Nathan, the all together into one two -hour magazine For instance, he said, NAIPE will face sales vice president for Time -Life Televi- show." The series was called The Saturday head -on the issue of a station's program- sion. Show and it has since become an institu- ing department's meddling in the local "Phil is a competitor -he's very ag- tion on KNBC. newscasts, with a panel entitled "Bridging gressive," added Harry Francis. "Like Mr. Boyer admits he "hadn't stopped the Gap -News and Programing." "The Vince Lombardi, to Phil, winning is the learning" at KNBC- TV -"I'd only papered old, traditional notion that the program only thing -he wants to be number one" half the room in Los Angeles," as he puts director has to keep hands off from 6 to 7 And one of Mr. Boyer's bosses during it -when a not- to -be- refused offer was and from 11 to 11:30 every night will have his seven years at KCRA -TV Sacramento, dangled before his eyes by Richard to change," Mr. Boyer said. The station Calif., Jon S. Kelly, a co -owner of the sta- O'Leary, the president of the ABC -owned with the most watched newscast is often tion, said: "If you ever read 'What Makes stations, in May 1974. number one in all of its other locally Sammy Run,' you'll have a good idea of But Mr. Boyer sees the general man- scheduled dayparts, he pointed out, and a what Phil Boyer is like." agership of one of ABC's owned stations successful news show has to be alert to ele- Mr. Boyer acknowledges that as his next logical step. "It'll be a return to ments like "sets, lighting, costuming and throughout his career he's been guided by the trenches," he concluded, "but since I pacing" -all of which, said Mr. Boyer, a principle that might be summed up as: love all aspects of TV- station work it'll be a come under the purview of the program Once you've mastered a particular job, welcome return."

Broadcasting Feb 14 1977 121 EditorialsN

Evolution Feb. 7), writing the new guidelines won't be easy if the board is taken literally. The board's decree specifies a "strong TV code" It is difficult to generalize the success of the National Association with "revised and strengthened" program guidelines, but, tacitly of Television Program Executive's annual conference into a acknowledging the adjudged illegality of centralized enforcement, universal principle - unless it is that the growth in broadcasting it points out that the guidelines may only be "advisory." knows no bounds, and that we haven't seen anything yet. For a Maybe it can be brought off, but only if the drafters of the while it seemed that the growth of NATPE would be at the ex- guidelines attach a reasonable interpretation to the resolution pense of the National Association of Broadcasters' own annual adopted by the board. A "strong" code and "revised and convention; it is evident now that both have prospered, and will strengthened" guidelines need not mean meticulous instructions continue to. as to the nature of program content that is deemed impermissible. There is almost a parallel with that period a quarter- century ago The more detailed the guidelines get, the more they will tend to when media watchers believed television's growth could occur deny independence of judgment to code subscribers. Once again only at the expense of radio. True, adjustments were required the code could become a mechanism for centralized program con- down the line, but in the end there was room not only for those trol. two media but for still others to flourish within the embrace of The drafting committee could expedite its work if it agreed to a electronic communications -what we've chosen to call "broad- simple statement of principles -which are all the guidelines that casting and the allied arts" are needed in a system where licensee responsibility cannot be A second reality that emerges from the NAIPE success story is delegated. It is enough for an NAB code to say, in its provisions the rising importance of the program director in the television related to programing, that the authority for what goes on the air scheme of things -an escalation in impact and status that is being belongs to the individual broadcaster and to recommend that matched by a companion growth among the medium's news special attention in programing judgments be paid to the inci- directors. Both developments are mightily to be cheered. Those dence of sexual acts or references and to scenes of violence. individuals, after all, are the principal in -house caretakers of No broadcaster worthy of his license needs an NAB code to tell television's product, from which all blessings flow. Insofar as the him when the point of offensiveness is reached in a television increased attention paid to programers and journalists signals in- program. There may, however, be a purpose in a code that re- creased attention to the product itself, both television and its minds him that the rejection of offensiveness is his responsibility. public are being well served. If that is the kind of arrangement that the NAB code ultimately recognizes, progress may be justly claimed. Action Diplomatic missions Now that the shock of seeing the price -tag has begun to wear off, we can look with considerable admiration at NBC's daring, vi- While work begins on guidelines to be inserted in the NAB code sion, gamble -call it what you wish -in agreeing to pay $85 mil- (see above), a special committee of the television code review lion for the summer Olympics to be held in Russia three and a board has been taking the case for reduction in sex and violence half years from now. to the principal program sources, the television networks. The It was the price-tag, of course, that made the decision daring, committee has met with network executives in New York and visionary and risky. The $85 million is only the beginning of it. production- company officials in Hollywood. Tom Swafford, the By conservative estimate, other costs could push the total to $125 NAB's able new senior vice president for public affairs, who ac- million or so ( "Closed Circuit," Feb. 7). But as is reported companied the committee to Hollywood, reported that the pro- elsewhere in this issue, NBC President Herbert S. Schlosser and ducers were "eager to cooperate." his associates seem certain not only that the games will be held as This, it strikes us, may be a productive alternative to the kind scheduled, but that NBC will make a profit on them. They also of code enforcement that the court outlawed in the family -view- say the intend to make their coverage "the biggest event in ing case. Here are concerned affiliates calling on their networks television history." and their networks' suppliers to respond to the public criticism The Olympics deal is not the only NBC coup since Mr. that station operators now perceive. The expression of general Schlosser became the company's chief executive as well as its concern among affiliates will establish the need for a toning down chief operating officer (BROADCASTING, Jan. 10). The agreement of programing. The execution will be left to the producers and the with former President Ford for a number of special programs was individual networks. another. But the Olympics acquisition is certainly the biggest, in dollar terms, and it suggests that, whatever adjective that deal may earn in the future, a good one for the present is "exciting."

Careful writing

Directors of the National Association of Broadcasters have decreed the writing of a new set of guidelines in the television code to circumscribe sex and violence in television programing. The purpose is to effect the restraints that were ostensibly prom- ised by the family-viewing provision that a federal court declared illegal. As Wilson Wearn, the president of Multimedia Inc. and chair- Drawn for BROADCASTING by Jack Schmidt man of the NAB joint board, has recognized (BROADCASTING, "Well, around here prime time is whatever time I want to watch."

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