Advantage Austria Industry Report Usa
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ADVANTAGE AUSTRIA INDUSTRY REPORT USA THE FUTURE OF PERSONAL MOBILITY TRENDS FROM SILICON VALLEY MOBILITY SERVICES OF THE FUTURE AUTONOMOUS DRIVING ELECTROMOBILITY & CONNECTIVITY INDUSTRY EVENTS OPPORTUNITIES & SUCCESS FACTORS IN SILICON VALLEY ADVANTAGE AUSTRIA OFFICE, SAN FRANCISCO OCTOBER 2019 2 Our complete range of services in regard to automotive, urban technologies, logistics and rail transport (events, publications, news etc.) can be found at wko.at/aussenwirtschaft/automotive, wko.at/aussenwirtschaft/urban, wko.at/aussenwirtschaft/logistik and wko.at/aussenwirtschaft/schienenverkehr. An information publication from the Advantage Austria office in San Francisco T +1 650 750 6220 E [email protected] W wko.at/aussenwirtschaft/us fb.com/aussenwirtschaft twitter.com/wko_aw linkedIn.com/company/aussenwirtschaft-austria youtube.com/aussenwirtschaft flickr.com/aussenwirtschaftaustria www.austria-ist-ueberall.at This Industry Report was authored by the Advantage Austria office [Austrian Trade Commission] in San Francisco in cooperation with the future.lab and the Aspern.mobil at the Vienna University of Technology. Content development for the report was led by Aggelos Soteropoulos, a member of the future.lab and of the research unit for transport system planning. As part this process, Aggelos conducted several interviews with locally-based experts during a stay in Silicon Valley and attended numerous conferences and industry events. This Sector Report has been drawn up free of charge for members of the Austrian Economic Chamber as part of the internationalization offensive go-international, a funding initiative by the Austrian Ministry of Economic and Digital Affairs and the Austrian Economic Chamber. This work is protected under copyright law. All rights, in particular the rights to distribution, copying, translation, reprinting, reproduction by photomechanical or other means (photocopy, microfilm or other electronic processes) and/or storage in data processing systems are reserved by the Austrian Economic Chamber - AUSSENWIRTSCHAFT AUSTRIA [ADVANTAGE AUSTRIA], including in relation to partial use. Reproduction with citation of sources is permitted unless otherwise specified. Every effort has been made to ensure that the information on these pages is correct. However, please note that all information is provided without guarantee and that Austrian Chamber of Commerce - AUSSENWIRTSCHAFT AUSTRIA [ADVANTAGE AUSTRIA] accepts no liability in this regard © AUSSENWIRTSCHAFT AUSTRIA [ADVANTAGE AUSTRIA], AUSTRIAN ECONOMIC CHAMBER Published in accordance with § 25 Mediengesetz [Austrian Media Act] as currently amended Produced, owned and published by: AUSTRIAN ECONOMIC CHAMBER / AUSSENWIRTSCHAFT AUSTRIA [ADVANTAGE AUSTRIA] Wiedner Hauptstraße 63, 1045 Vienna, Editing: ADVANTAGE AUSTRIA OFFICE SAN FRANCISCO, 44 Tehama Street, San Francisco CA 94105, USA T +43 (0)5 90 900-4212, F +43 (0)5 90 900-4094, E [email protected], W wko.at/aussenwirtschaft/us An AUSSENWIRTSCHAFT AUSTRIA / ADVANTAGE AUSTRIA service 3 Contents Contents ........................................................................................... 3 Foreword .......................................................................................... 4 1. Introduction ................................................................................. 5 2. Trends in the USA Mobility Market / California / Silicon Valley ..................... 8 2.1 Mobility Services / Shared Mobility ..................................................... 8 2.2 Automation / Automated Driving ...................................................... 14 2.3 Electrification / Electromobility ....................................................... 16 2.4 Connectivity ............................................................................... 18 2.5 Excursus: From Horizontal to Vertical Mobility ...................................... 20 2.6 Excursus: Quantum Computing in the Transport Sector ............................ 22 3. Actors in the Silicon Valley Mobility Ecosystem ....................................... 25 3.1 Business / Enterprises ................................................................... 25 3.2 Academia / Research .................................................................... 37 3.3 Goverment / State ....................................................................... 38 3.4 Interaction between business, academia and government: The role of labs .... 38 4. From Testing to Implementation: Framework Conditions, Strategies and Measures, using the Example of San Francisco ...................................................................... 42 4.1 Strategies and Measures for New Mobility Offerings ................................ 43 4.2 The Process Around E-Scooter Sharing ................................................ 46 5. Opportunities & Success Factors for Austrian Companies, Academic Actors and Cities in Silicon Valley ............................................................................................. 49 5.1 Success Factors for Companies in Silicon Valley ..................................... 49 5.2 Opportunities in the Area of Integrated Platforms .................................. 52 5.3 Opportunities in the Area of E-Mobility ............................................... 52 5.4 Opportunities in the Area of Automated Driving .................................... 52 5.5 Cooperation Agreement between the Austrian Economic Chamber and Stanford University 53 6. Industry Events and Trade Fairs ......................................................... 54 7. Resources & Points of Contact ........................................................... 57 8. Participating Individuals and Institutions ............................................... 63 9. Bibliography ................................................................................ 65 An AUSSENWIRTSCHAFT AUSTRIA / ADVANTAGE AUSTRIA service 4 Foreword Mobility affects us all. In our day-to-day lives, we depend on being able to complete journeys reliably and at a reasonable price – and expect frictionless interaction with a diverse assortment of products and services. Mobility also shapes our free time; indeed, to such a degree that the journey itself is now often the goal. Now, at the beginning of the twenty-first century, we stand on the precipice of fundamental global change propelled by two central drivers: the transition to sustainable mobility and the digitalization of transport. First of all, it is no longer possible to ignore the fact that transport produced by this mobility behavior is a major cause of CO2 emissions. In the USA and Europe alike, around a third of greenhouse gases are produced by transport, with around two thirds of this being attributable to road traffic. These figures, along with the prognosis of further growth in the sector, highlight the urgent need to act – whereby the trend for growth is supported by the electrification of transport and the emergence of alternative means of transport, primarily in the urban realm (see e-scooters and e-bicycles). Secondly, digitalization is impacting on the entire economic sector, which stands on the precipice of its own fundamental change. Since around 2010, traditional big hitters in the mobility, automotive and automotive supply sectors have faced a new competitive situation, as have national and local transport companies and infrastructure operators. Influential technology companies, many based in Silicon Valley, have begun to tap the market for themselves. As a result of automation and connectivity, established business models and rationales have been called into question, while new business areas are opening up. In Europe, where 3.3 million workers are directly and indirectly dependent on automotive production alone, it is impossible to understate the significance of this change. Organizations who wish to remain competitive and fit for purpose in the coming years must recognize these trends and proactively contribute to shaping the future. This study was compiled by the future.lab and the aspern.mobil LAB at the Vienna University of Technology for and with the Advantage Austria office in San Francisco. Its goal is to give an in-depth insight into the globally unique innovation ecosystem of Silicon Valley, where innovators are forging the (mobility) world of tomorrow. To this end, it draws on numerous interviews, personal discussions, findings from recent literature and the exchange of experiences regarding innovations in the mobility sector. It presents specific examples and analyses of the effects of the change, which are already beginning to characterize the day-to- day life and urban landscape of the San Francisco Bay Area. Moreover, it illustrates that business, science and government must cooperate on a local and (intern)national level to overcome the associated complex large-scale challenges. The report identifies a number of fields in which Austrian organizations possess specialist know-how and examines how such know-how may be leveraged to respond to current demand in Silicon Valley and achieve entry into the US market. In a more general sense, it seeks to contribute to an enhanced understanding of the rapidly occurring changes in the mobility sector and how these may be exploited as an opportunity to actively co-shape the future of mobility. Mathias Mitteregger Georg Fürlinger future.lab, Technical University of Vienna Advantage Austria office, San Francisco An AUSSENWIRTSCHAFT AUSTRIA / ADVANTAGE AUSTRIA service