2021 MEDIA KIT • ED BROWN/ZEV 9MM 1911 WALTHER • BLACKHAWK T-SERIES HOLSTER Handgunsmag.Com Q5 KIT Mission Statement

HOW TO RECOGNIZE AND USE COVER LIFESAVING RELOADING ADVICE HOW & WHEN TO SCAN FOR THREATS EXPERT ADVICE ON CARRY POSITIONS

SUPER SMALL MOSSBERG RUGER-57 ROCKET FUEL S&W INTRODUCES A NEW MC2C IS A WELL- A ‘FUN GUN’ THAT LETS ED BROWN’S ‘FUELED BY’ SERIES SUBCOMPACT M&P DESIGNED COMPACT YOU PLAY THE 5.7 BOOSTS THE M2.0—AND IT’S A FOR UNDER $500 GAME WITHOUT S&W M&P REAL WINNER THE HIGH PRICE SHIELD SUPER EZ 9MM RUGERS BEAR EASY RACKING, TWO HOT NEW DOWN WILSON SOFT SHOOTING WHEELGUNS DAN WESSON’S EDC X9S NEW KODIAK 10mm SINGLE-ACTION VEEP 1911 + KILLER + + CARRY CHAMP • BROWNELLS/ TOP-FLIGHT NIGHTHAWK’S ROCK ISLAND ELITE ED BROWN COMPETITORS S&W 648 + VICE PRESIDENT .22 MAGNUM SPRINGFIELD’S RETRO 1911 .22 MAG. MATCH 1911s FROM TAURUS G3 UBERTI WILD WALTHER NEW XD-M ELITE • BERETTA RUGER, REMINGTON FN 509C MRD BILL REVOLVER CCP .380 APX CARRY THE G SERIES • NAA RANGER SIG P320 GOES FULL SIZE STREAMLIGHT’S NIGHTHAWK BREAK TOP II XCOMPACT NEW SWITCHES DTS TRIGGER

CRITICAL SHOT-PLACEMENT TIPS EXPERT TIPS ON REAL-WORLD TRAINING

HELLCAT CUSTOM BFR RONIN A LEGENDARY REVOLVER SPRINGFIELD’S NEW 1911 SPRINGFIELD HITS A IS FEATURE-PACKED AND HOME RUN WITH MADE TO YOUR SPECS ITS NEW 9MM WRANGLER NICELY AFFORDABLE RUGER’S COOL NEW SINGLE-ACTION .22 RUGER CHARGER A POWERFUL & VERSATILE 9MM + TAURUS G3c KORTH HANDY, RELIABLE KEL-TEC CP33 .44 MAG. CCW GUN FOR $300 NOT YOUR FATHER’S HORNADY RIMFIRE SEMIAUTO SUBSONIC +• TAURUS 856 ULTRA-LITE 2021 MEDIA KIT • ED BROWN/ZEV 9MM 1911 WALTHER • BLACKHAWK T-SERIES HOLSTER handgunsmag.com Q5 KIT Mission Statement

HANDGUNS is dedicated to the handgun enthusiast. Its core mission is to emphasize the proper use and selection of handguns for self-defense and concealed carry. For marketers, Handguns represents a super-efficient buy for anything from esoteric shooting supplies to pickup trucks and SUVs...and everything in between. At A Glance

Take advantage of this diverse, active and influential consumer by Circulation 107,735 leveraging the synergies of the Handguns brand! Frequency Bi-monthly Independent Research by Dynamic Logic and Millward Brown confirmed that the most effective approach to driving consumer Total Audience 1,185,085 “purchase intent” is to rely on media synergy to best drive results. Male/Female (%) 86/14

Highlights from 32 studies conducted from 2003 through 2007 Median Age 46.3 include:

he demand for concealed-carry handguns is REFINED NINE huge and growing, and Smith & Wesson has al- .380 carry gun that would blend into the sea of single- ready staked out a sizable corner of the market. stack defense pistols already in existence. Year in and year out, Smith & Wesson’s revolv- BY BRAD FITZPATRICK T But the M&P380 Shield EZ isn’t the same as all those ers and pistols rank among the top-selling de- SMITH & WESSON’S M&P9 SHIELD EZ IS A SMOOTH- fensive handguns in the country, and the reason for that other guns. Yes, it’s a polymer-framed, single-stack continued success is simple. The company continues to pistol that’s small enough to carry concealed under OPERATING SINGLE-STACK CARRY PISTOL. deliver firearms that meet the demands of their buyers. light clothing, but it’s easily one of the simplest carry • Three media were better than two, and two media were better than Take, for instance, the new M&P9 Shield EZ, the pistols to operate. Those user-friendly features caught newest member of Smith & Wesson’s family of defense the attention of buyers, and the new M&P9 Shield EZ—a 36 HANDGUNS JUNE/JULY 2020 pistols. Last year the company released the M&P380 member of the M&P M2.0 Shield EZ series—offers those Shield EZ, and some shooters viewed it as just another same qualities from a 9mm carry gun. That ease-of-use begins with the slide. Heavy springs WWW.HANDGUNS.COM one in generating results. in semiauto carry guns can make slide manipula-

JUNE/JULY 2020 HANDGUNS • The combination of TV and magazines provided more response 37 * (versus TV alone) than did TV plus online. Shooting and the American Consumer • Print was the most effective in driving online traffic — and that traffic LIFESAVING RELOADING ADVICE increased considerably when URLs were included in advertising and While mainstream marketers often misrepresent the shooting marketing messages. MOSSBERG enthusiast and the media that serves them as niche, or as having NEW MC2C IS A WELL- DESIGNED COMPACT FOR UNDER $500 undesirable connotations, the reality is that these consumers represent a powerful and deep cross-section of American

WILSON consumers. EDC X9S Cumulative Effects of Different Media Combinations SINGLE-ACTION + CARRY CHAMP Pre/Post Point Change (Index vs. TV Alone) S&W 648 .22 MAG. TAURUS G3 Key facts about this influential market include: FN 509C MRD THE G SERIES SIG P320 GOES FULL SIZE Aided Brand Awareness Advertising Awareness XCOMPACT • 43% of U.S. households own firearms, representing over 200 million guns. • Over 1.4 million Americans used firearms in their line of work 224 230 218 ROCKIN’ — including law enforcement and military personnel. 175 • The U.S. firearms industry includes approximately 200 companies THE .22 MAGNUM employing about 15,000 individuals with annual revenues in 149 BY BRAD FITZPATRICK 145 ROCK ISLAND ARMORY’S XT 22 MAGNUM IS AFFORDABLE TO SHOOT, RELIABLE AND excess of $2 billion. ACCURATE. 100 100

the slide returns forward it compresses the spring and the inner and outer barrels lock together. The XT 22 Magnum’s delayed blowback operating system - system is simple and, as it turns out, quite reliable. to function properly. The frame of the XT 22 Magnum looks and feels rimfire ammo, so Rock Island has made a few engi The XT 22 Magnum also features a clever two- almost identical to a full-sized 1911, and both guns neering changes to the XT 22 Magnum to make it look piece barrel design wherein the chamber and feed share similar frame dimensions and angles. Both ock Island Armory is best known for produc- and feel like a 1911 without sacrificing reliability. ramp are attached to a steel inner barrel that slides the frame and the slide of the XT 22 Magnum are ing reliable 1911s at a reasonable price, so it For starters, the XT 22 Magnum features an open- into a larger barrel shroud. A small spring-operated should come as little surprise that the com- top slide design that is reminiscent of another popu- plunger is housed within the outer barrel, and when 59 pany’s new .22 Magnum semiauto pistol bears lar semiauto centerfire pistol: the Beretta 92. The AUGUST/SEPTEMBER 2020 HANDGUNS Rmore than a passing resemblance to John open top eliminates some slide weight and allows the TV Only TV+Online TV+Magazines TV+Magazines+Online Moses Browning’s most influential handgun design. WWW.HANDGUNS.COM But the 1911 was never designed to function with mild WWW.HANDGUNS.COM Sources: MRI, Doublebase 2018 (Age and M/F). Data derived from Prototype developed by Douglas Jones Group.

AUGUST/SEPTEMBER 2020 58 HANDGUNS Prototype development occurs only one time/year. Most recent Accelara subscriber study (HHI). Hunting in America: Hunting and Fishing: Bright Stars in the American Economy , The Congressional Sportsmen’s Foundation, 2019; Note: Results reflect the impact of different media combinations expressed as an index of TV as the base medium Dynamic Logic/Millward Brown CrossMedia Research, 2004-2007. Circulation and Audience, June 2020 AAM. 2021 Editorial Calendar

FEB./ MARCH 2021 APRIL / MAY 2021 JUNE / JULY 2021 AUG. / SEP. 2021 OCT./ NOV. 2021 DEC. 2021 / JAN 2022 FEB./ MARCH 2022

Top aftermarket Handguns reloading Top new trail revolvers Red dot sight roundup Top new competition Christmas Gift Guide: Gun Maintenance Issue upgrades: triggers, guide: The latest in new pistols expanded new gear section sights, grips equipment, components encompassing guns, ammo, and resources. accessories

Closing Date Closing Date Closing Date Closing Date Closing Date Closing Date Closing Date October 9, 2020 December 9, 2020 February 16, 2021 April 19, 2021 June 14, 2021 August 16, 2021 October 8, 2021 On Newsstand On Newsstand On Newsstand On Newsstand On Newsstand On Newsstand On Newsstand December 15, 2020 February 16, 2021 April 20, 2021 June 22, 2021 August 17, 2021 October 19, 2021 December 14, 2021

HOW TO RECOGNIZE AND USE COVER DEPARTMENTS EXPERT TIPS ON REAL-WORLD TRAINING

Speedloads News of interest to defensive handgunners, revolver and pistol drills, hands-on product SUPER SMALL reviews, ammunition, historical guns and more. RONIN S&W INTRODUCES A SPRINGFIELD’S NEW 1911 SUBCOMPACT M&P IS FEATURE-PACKED AND M2.0—AND IT’S A NICELY AFFORDABLE REAL WINNER Essentials In-depth reviews of holsters, lights and lasers, sights and other handgun accessories. RUGER CHARGER BEAR En Garde A POWERFUL & DOWN VERSATILE 9MM DAN WESSON’S Defensive skills and training tips for concealed carry and home defense. + NEW KODIAK 10mm + TAURUS G3c • BROWNELLS/ TOP-FLIGHT KORTH HANDY, RELIABLE ED BROWN Back Page Beauties .44 MAG. RETRO 1911 COMPETITORS CCW GUN FOR $300 MATCH 1911s FROM HORNADY • BERETTA RUGER, REMINGTON Timeless and modern classic handguns. SUBSONIC APX CARRY • NAA RANGER WALTHER BREAK TOP II Q5 KIT

*Subject to change. Meet the Readers

Print Audience 1,185,085 Married 69% HANDGUNS Average Household Income $84,400 Professional/Management 38% • 96% own a Handgun Average Net Worth $702,600 Craftsman/Tradesman 25% • 74% own Revolvers Centerfire Men/Women % 86/14 Law Enforcement/Securiy 23% • 72% own Pistols (semi-auto) Median Age 46.3 • 68% own Automatic Pistols Centerfire • 50% own Automatic Pistols Rimfire • 26% own Bolt Action 58% belong to a Gun Club or Organization • 17% own Single Shot Centerfire

HUNTING SHOTGUNS • 57% went hunting in the last year • 76% own a Shotgun • 44% hunt with a bow or crossbow • 61% own a Pump Action WHAT THEY HUNT... • 35% own a Semi-automatic • 43% Small Game • 31% own a Single Shot • 38% Big Game • 23% own a Side by Side • 38% Varmints • 18% own a Over and Under • 32% Upland Birds RIFLES • 14% Water Fowl • 77% own a Rifle • 5% Exotic Game • 56% own a Bolt Action Centerfire • 5% Other • 49% own a Semi-automatic Centerfire The average HANDGUNS reader spends $205 on hunting apparel annually • 44% own a Lever Action Centerfire • 28% own a Single Shot AMMUNITION • 14% own a Pump Action • 34% of HANDGUNS readers reload own ammunition • The average reader purchases 946 rounds of factory loaded ammo annually VEHICLE • 46% own/leases 1+ Sport/Utility Vehicle • 45% owns/lease 1+Pick-up Truck • 12% owns/leases 1+Van • 92% of readers are primarily responsible for Vehicle Maintenance • 70% of readers have changed own oil in the last year

DIY • 82% of readers have performed DIY Project in the last year

Source: MRI, 2018 Doublebase; 2008 Subscriber Study, MRI Market Solutions., June 2020 AAM. 2021 On Sale / Ad Close Dates

2021 Handguns Magazine

AD SPACE CLOSE/ NEWSSTAND ISSUE THEME MATERIALS DUE ON SALE APRIL / MAY Handguns Reloading Guide 12/9/20 2/16/21 JUNE/JULY Top New Trail Revolvers 2/16/21 4/20/21 AUGUST/SEPTEMBER Red Dot Sight Roundup 4/19/21 6/22/21 OCTOBER/NOVEMBER Top New Competition Pistols 6/14/21 8/17/21 DECEMBER/JANUARY ‘22 Christmas Gift Guide 8/16/21 10/19/21

*Subject to change. 2021 General Advertising Rates

Effective January 1, 2020

4-Color 1 x 3 x 6 x 9 x Page $11,179 $10,851 $10,501 $10,173 2/3 Page 8,938 8,665 8,425 8,163 1/2 Page 7,255 7,048 6,841 6,600 1/3 Page 6,152 5,967 5,781 5,606 1/4 Page 5,147 4,993 4,830 4,689 1/6 Page 4,327 4,175 4,043 3,923

2-Color 1x 3 x 6 x 9 x Page $8,720 $8,480 $8,206 $7,944 2/3 Page 6,971 6,786 6,567 6,360 1/2 Page 5,683 5,507 5,332 5,158 1/3 Page 4,546 4,393 4,262 4,142 1/4 Page 3,835 3,726 3,606 3,497 1/6 Page 3,246 3,158 3,060 2,950

B&W 1x 3 x 6 x 9 x Page $6,971 $6,786 $6,567 $6,360 2/3 Page 5,321 5,147 4,994 4,831 1/2 Page 4,185 4,065 3,944 3,824 1/3 Page 3,147 3,060 2,961 2,863 1/4 Page 2,437 2,361 2,305 2,240 1/6 Page 1,738 1,694 1,639 1,595 1/12 Page 951 929 907 874 1 Inch 393 383 371 361

Covers 1x 3 x 6 x 9 x Cover 4 $14,533 $14,107 $13,649 $13,232 2021 Industry Advertising Rates

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4-Color 1 x 3 x 6 x 9 x Page $10,075 $9,781 $9,474 $9,168 2/3 Page 8,042 7,824 7,573 7,321 1/2 Page 6,534 6,349 6,152 5,944 1/3 Page 5,529 5,377 5,202 5,049 1/4 Page 4,644 4,491 4,360 4,218 1/6 Page 3,890 3,758 3,649 3,540

2-Color 1x 3 x 6 x 9 x Page $7,867 $7,606 $7,377 $7,157 2/3 Page 6,284 6,097 5,901 5,726 1/2 Page 5,114 4,960 4,798 4,656 1/3 Page 4,087 3,967 3,847 3,715 1/4 Page 3,442 3,355 3,246 3,158 1/6 Page 2,896 2,841 2,743 2,678

B&W 1x 3 x 6 x 9 x Page $6,284 $6,097 $5,901 $5,726 2/3 Page 4,785 4,644 4,491 4,360 1/2 Page 3,771 3,662 3,551 3,431 1/3 Page 2,830 2,743 2,655 2,579 1/4 Page 2,196 2,131 2,076 2,000 1/6 Page 1,585 1,519 1,476 1,443 1/12 Page 852 820 787 754 1 Inch 361 350 328 317

Covers 1x 3 x 6 x 9 x Cover 4 $13,080 $12,708 $12,304 $11,921 Cover 3 $11,069 $10,752 $10,425 $10,095 Cover 2 $11,572 $11,222 $10,884 $10,534 2021 Mail Order Advertising Rates

Effective January 1, 2020

4-Color 1 x 3 x 6 x 9 x Page $8,042 $7,824 $7,573 $7,321 2/3 Page 6,447 6,239 6,053 5,868 1/2 Page 5,234 5,082 4,917 4,765 1/3 Page 4,436 4,317 4,163 4,032 1/4 Page 3,715 3,583 3,487 3,376 1/6 Page 3,103 2,983 2,918 2,830

2-Color 1x 3 x 6 x 9 x Page $6,284 $6,097 $5,911 $5,726 2/3 Page 5,026 4,874 4,722 4,567 1/2 Page 4,087 3,989 3,847 3,726 1/3 Page 3,474 3,355 3,246 3,158 1/4 Page 2,765 2,678 2,612 2,524 1/6 Page 2,196 2,163 2,109 2,011

B&W 1x 3 x 6 x 9 x Page $5,026 $4,874 $4,722 $4,567 2/3 Page 3,824 3,715 3,583 3,487 1/2 Page 3,027 2,940 2,841 2,754 1/3 Page 2,262 2,196 2,120 2,044 1/4 Page 1,759 1,705 1,661 1,606 1/6 Page 1,268 1,225 1,179 1,147 1/12 Page 678 666 645 623 1 Inch 274 262 251 2021 Vehicle Aftermarket Advertising Rates

Effective January 1, 2020

4-Color 1 x 3 x 6 x 9 x Page $7,037 $6,830 $6,600 $6,393 2/3 Page 5,627 5,453 5,289 5,114 1/2 Page 4,567 4,436 4,317 4,163 1/3 Page 3,879 3,748 3,629 3,520 1/4 Page 3,233 3,147 3,049 2,950 1/6 Page 1,027 989 967 934 1/12 Page 557 546 536 524 1 Inch 240 229 218 213

2-Color 1x 3 x 6 x 9 x Page $5,485 $5,354 $5,169 $5,005 2/3 Page 4,392 4,262 4,142 4,010 1/2 Page 3,573 3,474 3,376 3,267 1/3 Page 2,862 2,765 2,678 2,612 1/4 Page 2,426 2,349 2,272 2,207

B&W 1x 3 x 6 x 9 x Page $4,392 $4,262 $4,142 $4,010 2/3 Page 3,343 3,246 3,147 3,049 1/2 Page 2,644 2,556 2,491 2,404 1/3 Page 1,967 1,923 1,868 1,792 1/4 Page 1,561 1,497 1,453 1,399 1/6 Page 1,103 1,060 1,038 1,005 1/12 Page 600 590 579 557 1 Inch 262 241 229 229 2021 Marketplace Advertising Rates

Effective January 1, 2020

4-Color 1 x 3 x 6 x 9 x 1 Inch 294.58 284.28 273.98 261.62 2 Inches 557.23 535.6 524.27 492.34 1/12 Inch 699.37 677.74 666.41 611.82 3 Inches 862.11 808.55 753.96 710.7 4 Inches 1124.76 1092.83 1049.57 973.35

2-Color 1x 3 x 6 x 9 x 1 Inch 228.66 218.36 218.36 208.06 2 Inches 458.35 448.05 426.42 403.76 1/12 Page 600.49 557.23 535.6 502.64 3 Inches 699.37 677.74 644.78 611.82 4 Inches 939.36 917.73 841.51 415.09

B&W 1x 3 x 6 x 9 x 1 Inch 185.4 175.1 164.8 152.44 2 Inches 359.47 350.20 327.54 305.91 1/12 Page 436.72 426.42 403.76 383.16 3 Inches 534.57 502.64 481.01 448.05 4 Inches 699.37 677.74 666.41 611.82 Ad Sizes & Mechanical Specs.

Typical Advertising Sizes and Mechanical Specifications:

Trim Size: 7 3/4 w x 10 1/2 h

1. Two Page Spread 7. One-Half Horizontal Non-Bleed: 14.5 x 9.5 Non-Bleed: 6.75 x 4.75 Bleed: 15.75 x 10.75 Bleed: 8 x 5.5 Trim: 15.5 x 10.5 Trim: 7.75 x 5.25 Safety: 15 x 10 Safety: 7.25 x 4.75 2. Two Page One-Half Horizontal 8. One-Third Vertical Non-Bleed: 14.5 x 4.75 Non-Bleed: 2.125 x 9.5 Bleed: 15.75 x 5.5 Bleed: 2.875 x 10.75 Trim: 15.5 x 5.25 Trim: 2.625 x 10.5 Safety: 15 x 4.75 Safety: 2.125 x 10 3. Full Page 9. One-Third Square Non-Bleed: 6.75 x 9.5 Non-Bleed: 4.375 x 4.75 Bleed: 8 x 10.75 Bleed: 5.125 x 5.5 Trim: 7.75 x 10.5 Trim: 5 x 5.25 Safety: 7.25 x 10 Safety: 4.5 x 4.75 4. Two-Third Vertical 10. One-Third Horizontal Non-Bleed: 4.375 x 9.5 Non-Bleed: 6.75 x 3.375 Bleed: 5.25 x 10.75 Bleed: 8 x 4.125 Trim: 5 x 10.5 Trim: 7.75 x 3.875 Safety: 4.5 x 10 Safety: 7.25 x 3.625 5. Two-Third Horizontal 11. One-Quarter Vertical Non-Bleed: 6.75 x 6.75 Non-Bleed: 3.375 x 4.75 Bleed: 8 x 7.125 12. One-Quarter Horizontal Trim: 7.75 x 6.875 Non-Bleed: 4.375 x 3.625 Safety: 7.25 x 6.375 13. One-Sixth Vertical 17. One-Twelfth Page 21. Seven Inch Vertical SWOP-standard proof, pulled from the supplied file, must be submitted with each 4-color ad. 6. One-Half Vertical Non-Bleed: 2.125 x 4.75 Non-Bleed: 2.125 x 2.25 Non-Bleed: 2.125 x 7 Non-Bleed — 1/2” inside trim. Non-bleed ads should have all elements within this measurement. Non-Bleed: 4.375 x 7.25 14. One-Sixth Horizontal Bleed — 1/8” outside the trim. Elements that “bleed” off trimmed page should extend at least 1/8” beyond trim. Bleed: 5.25 x 8 18. One Inch Banner 22. Six Inch Vertical Non-Bleed: 4.375 x 2.25 Trim — The edge of the page. Trim: 5 x 7.75 Non-Bleed: 6.75 x 1 Non-Bleed: 2.125 x 6 Safety — 1/4” inside of trim edge. All image and text not intended to bleed should be within this measurement. Safety: 4.5 x 7.25 15. One-Eighth Horizontal 19. Two Inch Banner 23. One Inch 2-Column Non-Bleed: 4.375 x 1.5 Non-Bleed: 6.75 x 2 Non-Bleed: 4.375 x 1 16. One-Eighth Page 20. Eight Inch Vertical 24. One Inch Vertical Non-Bleed: 2.125 x 3.5 Non-Bleed: 2.125 x 8 Non-Bleed: 2.125 x 1 Terms & Conditions

Terms and Conditions:

1. The publisher may reject any advertising for any reason at any 6. Advertiser and agency represent and warrant that they are 8. The publisher has the continuing right to adjust its rate time, even if previously acknowledged or accepted. authorized to publish the entire contents and subject matter of schedule and will regard the failure of an order to correspond any advertisement in any issue or edition and that publication to the rate schedule as a clerical error and will, without further 2. Cancellations or changes in advertising (including changes in will not violate any law or infringe upon any right of any party communication, invoice the advertiser based on rates in effect at insertion orders) will not be accepted by the publisher after the or result in any claims against publisher. In consideration of that time. issue closing date. the publication of an advertisement, the advertiser and the 9. The publisher will hold the advertiser and/or its advertising 3. Cancellations must be in writing, and none are considered agency, jointly and severally, will indemnify, defend and hold agency jointly and severally liable for such monies as are due accepted until confirmed in writing by the publisher. harmless KSE Sportsman Media, Inc. its affiliates officers, and payable to the publisher. Please be advised that there is agents and employees against any and all losses and expenses 4. Cancellation of a space contract by the advertiser or its no “sequential liability” to the publisher. Payment is due upon (including legal fees) arising from or relating to (a) a breach agency will result in the forfeiture of position protection and/ receipt of invoice. All payments must be in United States or misrepresentation of the foregoing representations and or the contract rate, if any. The rate on past and subsequent currency. Advertiser and/or its advertising agency are jointly warranties, and/or (b) the publication or contents of the insertions will be adjusted to conform to the actual space used at and severally liable for all costs, fees and expenses (including advertisement including, without limitation, claims or suits for current rates. attorney or collection agency fees) incurred in connection with defamation, libel, misappropriation, privacy or publicity rights, the collection of all monies due. 5. The publisher shall not be liable for any delay or failure to copyright or trademark infringement, plagiarism, and from any print, publish or circulate all or any portion of any issue in which and all similar claims now known or hereafter devised or created. 10. The forwarding of an order is construed as an acceptance of an advertisement accepted by the publisher is contained if such all the publisher’s rates and conditions in effect at that time. 7. No conditions, printed or otherwise, appearing on the failure is due to acts of God, strikes, work stoppages, accidents, contract, order, or copy instructions that conflict with the 11. This agreement shall be governed by and construed in or other circumstances beyond the publisher’s control. The publisher’s policies or the terms and conditions stated herein will accordance with the laws of the State of Colorado without regard liability of publisher, if any, for any act, error, or omission for be binding on the publisher and to the extent inconsistent with to conflict of laws provisions. Any action or proceeding arising which it may be held responsible at law or in equity shall not the terms herein, these terms and conditions shall govern and out of or relating to this agreement or publisher’s publication exceed the cost of the advertising space affected by the error. In supersede any such conditions. of the advertising shall be brought in the courts of record in the no event shall publisher be liable for any indirect, consequential, State of Colorado. punitive, special, or incidental damages, including, but not limited to, lost income or profits. Magazine Requirements & Specs.

General Production Information: Advertising File Requirements:

Production Manager OSG requires that ads be submitted in PDF/X-1a format. Handguns 2 News Plaza Files must have: Peoria, IL 61614 All fonts embedded. 309-679-5085 [email protected] Page geometry defined and consistent (trim, bleed, and media/ art boxes). Trim Size: 7¾-in. wide x 10½-in. high Correct color space for all elements (CMYK or grayscale). Non-Bleed: ½-in. inside trim. Non-bleed ads should have all elements within this measurement. Spot colors converted to CMYK.

1 Bleed: ⁄8-in. outside the trim. Elements that “bleed off” trimmed Color and grayscale image resolution between 266 and 300 ppi 1 page should extend at least ⁄8-in. beyond trim. at 100% placement. Trim: The edge of the page. Bitmap image resolution between 600 and 1200 ppi. Safety: ¼-in. inside of the trim edge on all four sides for a total Total ink coverage should not exceed 300%. ½-in. safety both vertically and horizontally. All image and text not intended to bleed should be within this measurement. Advertising File Submission: Please contact the production manager for specs, quantities, and delivery information for supplied inserts and cards. Outdoor Sportsman Group maintains an advertising materials portal to support advertisers in the quick and easy electronic delivery of digital ad files: https://osg.sendmyad.com Once at the home page you can sign up as a new user or sign into your existing account. The ad portal will do a general check for correct ad size, font embedding, and image resolution per OSG’s general ad submission guidelines. Proofs supplied by the advertiser for color guidance will be forwarded to press. 20212020 ShootingSpecial SpecialInterest InterestPublications Publications

PRECISION RIFLE AR-15 ISSUE 1 MODEL 1911 SHOOTER ISSUE 1 AR-15 ISSUE 2 RED DOT RIMFIRE ISSUE 1 GUNS & AMMO AR-15 & AMMO GUNS GUNS & AMMO AR-15 & AMMO GUNS GUNS & AMMO DOT RED P.74 RED DOT VS. LASER WHAT’S BEST FOR YOU? DIY LIGHTWEIGHT 10/22-STYLE CARBINE

PRECISION RIFLE SHOOTER RIFLE PRECISION & AMMO GUNS CHRONO SHOOTOUT ELITE DEVICES SQUARE OFF RIMFIRE 2020 AIMPOINT COMPM5 AIMPOINT

SPRINGFIELD AIMPOINT SPRINGFIELD 911 ACRO P-1 DECODING ARMORY M1A IS READY FOR SOCOM 16 ANY EMERGENCY KIMBER , 49 PROTECTOR 6.8 500000+ 17s vs. 22s INACCURACY FUTURE OF BATTLE OF THE RIMFIRES ARMY’S MODERN MILITARY SILENCERCO RAPIDE THE AR SIGHTS SWITCHBACK 22 NEW 1911 ROUNDUP YOUR TARGET HOLDS PULLS NEW ROUND! IS BUILT FOR THE TRIGGERTECH YOU CAN MAKE A SPEED THE SECRET DIFFERENCE P84 SIGHTMARK’S NEW VUDOO MAGNUM p22 STORY VOLTA RED DOT COVERED TAURUS TX22 & 942 AIMPOINT MAGIC VORTEX RAZOR HD GEN II 3-18x50mm BCM ACCURACY NEVER 2020 ISSUE NO. 2 2020 ISSUE NO. 1 RECCE-14 ARMSON LOOKED SO GOOD . SEEKINS 5.5-lb. BEAT THE RUSH MCMR BURRIS 350 UNCOMPROMISING BUSHNELL LEGEND HAVAK ELEMENT QUALITY P8 GET YOUR CRIMSON TRACE GAME ON SHOOTOUT HI-LUX PRECISION TODAY’S TOP 3 BUY HOLOSUN MATCH LOADS HYBRID RIFLES LEICA • SAKO 85 Carbon Wolf LEUPOLD

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Distribution: 180,000 Distribution: 90,000 Distribution: 95,000 Distribution: 90,000 Distribution: 90,000 Distribution: 90,000

An engaging compilation The most comprehensive The ultimate guide for An engaging compilation An entire issue dedicated Rimfire magazine of articles about the guide to the venerable the long-range shooting of articles about the to red-dot-equipped features articles on the modern AR platform. From handgun created by John enthusiast, covering the modern AR platform. From firearms. Learn the world’s most popular and new firearms to must-have M. Browning 100 years vanguard in precision new firearms to must-have advantages of equipping affordable type offi rearms. accessories, ammunition ago - reviewing all of the riﬂes, long-range optics accessories, ammunition your carry, competition Subjects to include riﬂes, to aftermarket innovations, pistol’s current variations and extended-range to aftermarket innovations, and hunting firearm with pistols, optics and ammo AR-15 covers it all. and chamberings. ammunition. AR-15 covers it all. a rugged and reliable red- reviews, training tips dot sight. Also serves as a and good old-fashioned great new shooter training shooting fun. tool.

Closing Date: 11/24/2020 Closing Date: 12/23/2020 Spring Closing Date: 1/15/2021 Closing Date: 2/1/2021 Closing Date: 3/2/2021 Closing Date: 3/9/2021 On-Sale Date: 2/2/2021 On-Sale Date: 3/2/2021 On-Sale Date: 3/23/2021 On-Sale Date: 4/6/2021 On-Sale Date: 5/4/2021 On-Sale Date: 5/11/2021 4-Color Page: $5,995 4-Color Page: $3,499 4-Color Page: $3,499 4-Color Page: $3,499 4-Color Page: $3,499 4-Color Page: $3,499 1/2 Page: $3,149 1/2 Page: $1,925 1/2 Page: $1,925 1/2 Page: $1,925 1/2 Page: $1,925 1/2 Page: $1,925 1/3 Page: $2,195 1/3 Page: $1,390 1/3 Page: $1,390 1/3 Page: $1,390 1/3 Page: $1,390 1/3 Page: $1,390 1/4 Page: $1,995 1/4 Page: $1,049 1/4 Page: $1,049 1/4 Page: $1,049 1/4 Page: $1,049 1/4 Page: $1,049 20212020 ShootingSpecial SpecialInterest InterestPublications Publications

PRECISION RIFLE BE READY: TREASURY SHOOTER ISSUE 2 GUN DRILLS SURVIVAL GUNS AR-15 ISSUE 3 PERSONAL DEFENSE GUNS & AMMO PERSONAL DEFENSE PERSONAL & AMMO GUNS GUNS & AMMO GUN DRILLS GUN & AMMO GUNS GUNS & AMMO AR-15 & AMMO GUNS

P.20

TWENTIETH ANNUAL SHOOTER RIFLE PRECISION & AMMO GUNS AR VS. BOLT ACTION LET THE SHOOTING BEGIN SURVIVAL GUNS: WHAT YOU NEED! THE DEVIL DRILL 6 SHOTS • 6 SECONDS • 6 HITS TREASURY GUN DRILLS HORNADY’ 6mm ARC B LD THE ULTIMATE THE PERFECT AR LIKE A CARTRIDGE? P92 AR BUILDS N F E N 8 SHOTGUN? HK HI-POINT CARBINE 4-32x50mm F YOU CAN DO! MODEL 4595 P E N EXPERTPRO TIPS FROM THE MOSSBERG’S NEW 590S 9 FEEDS 1¾ THROUGH 3-INCH LEUPOLD TOP NAMES IN SHOOTING A CIVILIAN-LEGAL VX-FREEDOM PRECISION

L E 2021 ISSUE NO. 1 SHOTSHELLS! 2020 ISSUE NO. 3 SP5 2021 ISSUE NO. 1 1.5-4X20 AR 7 IT’S ONLY A MATTER TIME OF FIREDOT HUNTING ATMP5 LAST MUST HAVE COMPETITION VEHICLE PREPS

EMERGENCY COOKING TIPS

HI-POINT MODEL JHP 45 P. 22 SUB2000KEL-TEC’S FOLDING 9MM CARBINE Gear up • NE YL NE P D Why BC 10 A Collection of Great FIREARMS NEWS Articles Published in 2019 • M PUL 700 • J N ED Matters CLASSICSSOME DRILLS GET BETTER WITH AGE 9mm PCC DIRTY • U P DU • ULF EDN P LL & M E WILSON COMBAT

Printed in U.S.A. in Printed RANGER .350 LEGEND DOZEN

AMMO TEST! U.S.A. IN PRINTED P.86

PRINTED IN U.S.A. IN PRINTED 12 RETRO PDWS PRINTED IN U.S.A. IN PRINTED Calculating TO LUST OVER!

PRINTED IN THE U.S.A. THE IN PRINTED N W H NG H Wind 15STEPS TO IMPROVE PISTOL M CL W PO F ND Y U N N ED E SPEED AND ACCURACY SPRINGFIELD’S SAINT LEUPOLD’S NEW AR .350 LEGEND VICTOR .308 PISTOL P22 SCOPES P30 THIS STRAIGHT-WALL CARTRIDGE ISN’T JUST FOR HUNTING

Distribution: 90,000 Distribution: 90,000 Distribution: 90,000 Distribution: 85,000 Distribution: 90,000 Distribution: 90,000

The Firearms News The ultimate guide for Hone your shooting skills The ultimate resource An engaging compilation Readers will learn about Treasury brings back all the long-range shooting with Guns & Ammo’s for information on the of articles about the defense-related firearms. the best articles from the enthusiast, covering the newest publication: Gun firearms that will help modern AR platform. From Articles surrounding less- previous year in one place. vanguard in precision Drills. From expert tips to you stay alive when most new firearms to must-have and non-lethal personal Highlights from brand- riﬂes, long-range optics proven drills, this issue is others don’t. accessories, ammunition and home protection are new product releases and extended-range guaranteed to make you to aftermarket innovations, also included. to historical small arms ammunition. a better shooter with a AR-15 covers it all. reviews to gunsmithing pistol, shotgun, carbine stories. and riﬂe.

Closing Date: 3/22/2021 Closing Date: 4/12/2021 Closing Date: 5/7/2021 Closing Date: 5/7/2021 Closing Date: 5/28/2021 Closing Date: 6/7/2021 On-Sale Date: 5/18/2021 On-Sale Date: 6/15/2021 On-Sale Date: 7/13/2021 On-Sale Date: 7/13/2021 On-Sale Date: 8/3/2021 On-Sale Date: 8/10/2021 4-Color Page: $3,499 4-Color Page: $3,499 4-Color Page: $3,499 4-Color Page: $3,499 4-Color Page: $3,499 4-Color Page: $3,499 1/2 Page: $1,925 1/2 Page: $1,925 1/2 Page: $1,925 1/2 Page: $1,925 1/2 Page: $1,925 1/2 Page: $1,925 1/3 Page: $1,390 1/3 Page: $1,390 1/3 Page: $1,390 1/3 Page: $1,390 1/3 Page: $1,390 1/3 Page: $1,390 1/4 Page: $1,049 1/4 Page: $1,049 1/4 Page: $1,049 1/4 Page: $1,049 1/4 Page: $1,049 1/4 Page: $1,049 20212020 ShootingSpecial SpecialInterest InterestPublications Publications

PRECISION RIFLE BUDGET GUNS SHOOTER ISSUE 3 RIMFIRE ISSUE 2 CARBINE GUNS & AMMO ANNUAL GUN BUILDER GUNS & AMMO BUDGET GUNS BUDGET & AMMO GUNS GUNS & AMMO GUN BUILDER GUN & AMMO GUNS THE SECRET TO GETTING THE MOST ACCURACY OUT OF .22 AMMO P.56 BINE A & AMMO GUN 2021 ANNUAL 180 PAGES! | BECKSTRAND, BODDINGTON, FITZPATRICK, JAMES, LAMB, WOOD, AND MORE! BUILD OR BUY? THE CHEAPEST WAY TO GET AN AR-15 P.x PRECISION RIFLE SHOOTER RIFLE PRECISION & AMMO GUNS SIG .277 FURY 80,000 PSI HOT ROD RUSSIAN DUET: AK-47 V . K gunsandammo.com RIMFIRE 2020 ISSUE NO. 2

DANIEL DEFENSE DELTA 5 PRO c B M E E-11 SHOOT IT UP. TAURUSPRICED RIGHT AND READY TO PERFORM G3 NIGHTFORCE NX8 4-32x50 F1 TacSol’s M M (THEY’LL MAKE MORE.) A PISTOL BEATS THE CARBINE CENTERFIRE RIFLE. HANDGUN. RIMFIRE. SHOTSHELL. AND POWDER CHARGES FOR MUZZLELOADERS. DIY Owyhee .22LR AT ITS OWN GAME PRECISION FEDERAL LOADS THEM ALL. PG. 12 TRANSFORM YOUR 3.9-pound takedown bolt action! SAVAGE INTO A 2021 ISSUE NO. 1 REALLY RIGHT STUFF 2021 ISSUE NO. 1 LONG-RANGE (RRS) SOAR ANVIL 30 UNSTOPPABLE FIGHTLITE HAMMER HI-POINT’S PISTOLS AND CARBINES 50-STATE LEGAL AR SIG ROMEO4T ARE WORTH EVERY PENNY 11PRO TIPS 2020 FOR ULTRA LONG RANGE 10 RUGER .22LR LOADS INGFIELD P.xx Bushnell M1A TANKE AMERICAN TESTED First Strike ACCURACY (AND PRICE) 2.0 TO Is premium worth THAT YOU WON’T BELIEVE the price? ULTIMATE LEVE SAVAGE 110 HOG GUN X2 5. GUN ROCKIN’ GLOCK ULTRALIGHT 4 STEPS TO CUSTOMIZE YOUR PISTOL PROOF (RESEARCH) IS IN THE BARREL 7 AND 3 OVE ATED ONE HALF-MOA PRECISION HK’s BUILD A HYPER-ACCURATE AR-15 Printed in U.S.A. Printed 6mm ARC RIMFIRES AN MP5 PISTOL TO LUST AFTER U.S.A. IN PRINTED PRINTED IN U.S.A. IN PRINTED HORNADY STOMPS THE PRINTED IN U.S.A. OLD GLORY COMPETITION • RimX RETURNING SPORTERIZED RIFLES TO MIL-SURP CONDITION USA/CANADA $9.99

• Tikka T1x U.S.A. IN PRINTED DISPLAY UNTIL 11/30/2020 • Ruger 77/17 TOP 5 DIY DESIGNS • Browning T-Bolt WITH THESE MODULAR FIREARMS, NO GUNSMITHING IS REQUIRED MILLION MADE TacSol Aeris BENELLI LUPO | GUNWERKS CLYMR MOSSBERG’S LEGENDARY 500 .30-’06 SPRINGFIELD 6.5 PRC • KRISS-USA Vector 3 inches MOSSBERG PATRIOT PREDATOR 6.5 PRC | PTR INDUSTRIES 9KT 9MM • Rock River LAR-22 3 ounces SABATTI SAPHIRE SYNTHETIC .300 WIN. MAG. | SIG SAUER ELITE HUNTER TIPPED AMMO 10 THOMPSON/CENTER COMPASS II • Volquartsen Summit 6.5 CREEDMOOR

Distribution: 90,000 Distribution: 95,000 Distribution: 90,000 Distribution: 85,000 Distribution: 210,000 Distribution: 90,000

Lusting for a new gun The ultimate guide for Rimfire magazine The definitive source for The Guns & Ammo Annual If DIY gunsmithing is without breaking the the long-range shooting features articles on the all things carbine, from is the most comprehensive your thing, look no further bank? Guns & Ammo’s enthusiast, covering the world’s most popular and semi-autos to single shots guide to the shooting than Guns & Ammo Gun Budget guns is here to vanguard in precision affordable type offi rearms. to lever actions. sports ever produced. Builder, the go-to source help, offering insight into riﬂes, long-range optics Subjects to include riﬂes, for firearm tinkerers. the best values in the and extended-range pistols, optics and ammo Assemble an AR, build a firearm world. Quality ammunition. reviews, training tips precision bolt gun, trick performance doesn’t have and good old-fashioned out a striker-fired pistol to be expensive. shooting fun. and more.

Closing Date: 6/14/2021 Winter Closing Date: 7/2/2021 Closing Date: 7/12/2021 Closing Date: 8/2/2021 Closing Date: 8/9/2021 Closing Date: 8/30/2021 On-Sale Date: 8/17/2021 On-Sale Date: 9/7/2021 On-Sale Date: 9/14/2021 On-Sale Date: 10/5/2021 On-Sale Date: 10/12/21 On-Sale Date: 11/2/2021 4-Color Page: $3,499 4-Color Page: $3,499 4-Color Page: $3,499 4-Color Page: $3,499 4-Color Page: $8,343 4-Color Page: $3,499 1/2 Page: $1,925 1/2 Page: $1,925 1/2 Page: $1,925 1/2 Page: $1,925 1/2 Page: $4,172 1/2 Page: $1,925 1/3 Page: $1,390 1/3 Page: $1,390 1/3 Page: $1,390 1/3 Page: $1,390 1/3 Page: $2,884 1/3 Page: $1,390 1/4 Page: $1,049 1/4 Page: $1,049 1/4 Page: $1,049 1/4 Page: $1,049 1/4 Page: $2,034 1/4 Page: $1,049 Digital Audience

Handguns is America’s only small-arms media property dedicated to the all-around handgun enthusiast. It’s core mission is the emphasize the proper use and selection of handguns for self-defense and sport shooting.

Average HHI $90,800

Male (%) 90% 182K Annual Page Views 3,513,774 AVERAGE MONTHLY UNIQUES Average Time Spent 1:29

Pages Per Session 2.5

Traffic From Mobile/Tablet 62% 37.8 eNewsletter Subscribers 80,126 MEDIAN AGE Social Media Followers 165,557

Source: Site Traffic and Gender Skew based on Google Analytics data September 2019 – October 2020. 2018 MRI Doublebase; Income and Age for website reflects the audience for Guns & Ammo combined with 1+ hours of internet usage the prior day. E-Newsletter Subscribers from Exact Target as of October 2020. Social Audience reflects Followers or Likes on Facebook, Twitter, Instagram, Youtube as of July 2020. Annual Frequency: 6 times/year Publisher's Statement Field Served: Magazine dealing with aspects of the one-hand gun for both beginners and advanced enthusiasts. Topics include personal defense, law enforcement, hunting, match competition, handgun history and more. Evaluates new guns, 6 months ended June 30, 2020, Subject to Audit ammunition and related gear the average shooter can afford. Published by Outdoor Sportsman Group - Integrated Media

EXECUTIVE SUMMARY: TOTAL AVERAGE CIRCULATION Total Paid & Verified Single Total Rate Variance Subscriptions CopySales Circulation Base to Rate Base 101,009 6,726 107,735 None Claimed

TOTAL CIRCULATION BY ISSUE Paid Subscriptions Verified Subscriptions Single Copy Sales Total Total Total Total Total Total Paid & Verified Total Digital Paid Digital Verified Paid & Verified Digital Single Copy Paid & Verified Circulation Paid & Verified Issue Print Issue Subscriptions Print Issue Subscriptions Subscriptions Print Issue Sales Circulation - Print - Digital Issue Circulation Feb/Mar 99,394 4,127 103,521 919 919 104,440 7,221 46 7,267 107,534 4,173 111,707 Apr/May 94,885 3,889 98,774 919 919 99,693 6,621 48 6,669 102,425 3,937 106,362 Jun/Jul 94,203 3,772 97,975 919 919 98,894 6,200 40 6,240 101,322 3,812 105,134 Average 96,161 3,929 100,090 919 919 101,009 6,681 45 6,726 103,761 3,974 107,735

SUPPLEMENTAL ANALYSIS OF AVERAGE CIRCULATION PRICES Digital Average Price(2) Print Issue Total % of Circulation Suggested Gross Paid Subscriptions Retail Prices (1) Net (Optional) Individual Subscriptions 96,161 3,929 100,090 92.9 Average Single Copy $4.99 Total Paid Subscriptions 96,161 3,929 100,090 92.9 Subscription $19.94 Verified Subscriptions Average Subscription Price Annualized (3) $10.98 Individual Use 919 919 0.9 Average Subscription Price per Copy $1.83 Total Verified Subscriptions 919 919 0.9 Total Paid & Verified Subscriptions 97,080 3,929 101,009 93.8 Single Copy Sales (1) For statement period Single Issue 6,681 45 6,726 6.2 (2) Represents subscriptions for the 12 month period ended December 31, 2019 Total Single Copy Sales 6,681 45 6,726 6.2 (3) Based on the following issue per year frequency: 6 Total Paid & Verified Circulation 103,761 3,974 107,735 100.0

VARIANCE OF LAST THREE RELEASED AUDIT REPORTS ADDITIONAL DATA IN AUDITEDMEDIA.COM MEDIA INTELLIGENCE CENTER Audit Period Publisher’s Percentage Circulation by Regional, Metro & Demographic Editions Ended Rate Base Audit Report Statements Difference of Difference Geographic Data 12/31/2018 None Claimed 112,033 112,033 Analysis of New & Renewal Paid Individual Subscriptions 12/31/2017 None Claimed 119,230 119,230 Trend Analysis 12/31/2016 None Claimed 122,073 122,073

Visit auditedmedia.com Media Intelligence Center for audit reports

Print Digital Issue Total Individual Use Ordered/Payment Not Received 919 919 Total Individual Use Copies 919 919

RATE BASE None Claimed

NOTES Rounding %: Due to rounding, percentages may not always add up to 100%. Average Nonanalyzed Nonpaid: Average Nonanalyzed Nonpaid circulation for the period was: 335

We certify that to the best of our knowledge all data set forth in this publisher’s statement are true and report circulation in accordance with Alliance for Audited Media’s bylaws and rules.

Parent Company: KSE Sportsman Media, Inc. HANDGUNS, published by Outdoor Sportsman Group - Integrated Media * 1040 Sixth Avenue 12th Floor * New York, NY 10018

CARTER VONASEK MIKE SCHOBY Planning Director Publisher P: 212.852.6686 * F: 212.403.7123 * URL: www.handgunsmag.com Established: 1987 AAM Member since: 1990