Demographics

Demographics - Reno, NV

% % Total Total Household Total Square % of US Population Density/Sq. Rental Units/ Population in Group of US Household Population of US s Miles Square Miles Mile Sq. Mile Quarters Population s 644,188 0.22 244,723 0.23 51,622 1.46 12 2 21,166 Source: Market Statistics, a Division of Claritas Inc., Reno, NV DMA 2002 Estimates for Snapshots

Population Estimates - Reno, NV

Male Total US Male % of US Female Total US Fem % of US Total Total US % of US Total Population 331,183 140,505,000 0.24 313,005 146,310,100 0.21 644,188 286,815,100 0.22 Age 0-9 44,222 20,276,770 0.22 42,098 19,346,720 0.22 86,320 39,623,490 0.22 Age 10-14 24,882 10,947,430 0.23 23,066 10,403,620 0.22 47,948 21,351,040 0.22 Age 15-17 13,925 6,369,163 0.22 12,904 5,991,576 0.22 26,831 12,360,740 0.22 Age 18-24 31,101 14,389,100 0.22 26,636 13,802,800 0.19 57,736 28,191,900 0.20 Age 25-34 45,778 19,831,280 0.23 38,884 19,511,790 0.20 84,661 39,343,080 0.22 Age 35-44 53,812 22,097,180 0.24 49,813 22,388,740 0.22 103,625 44,485,910 0.23 Age 45-54 50,559 19,500,750 0.26 48,222 20,310,200 0.24 98,781 39,810,940 0.25 Age 55-64 33,453 12,670,260 0.26 32,258 13,775,690 0.23 65,711 26,445,940 0.25 Age 65-74 20,211 8,228,758 0.25 20,640 9,925,016 0.21 40,851 18,153,770 0.23 Age 75-84 10,957 4,913,017 0.22 13,673 7,545,655 0.18 24,630 12,458,670 0.20 Age 85+ 2,283 1,281,260 0.18 4,811 3,308,355 0.15 7,094 4,589,615 0.15 Median Age 36 N/A N/A 38 N/A N/A 37 N/A N/A Median Age - Projected 5 Year N/A N/A N/A N/A N/A N/A 38 N/A N/A Source: Market Statistics, a Division of Claritas Inc., Reno, NV DMA 2002 Estimates for Snapshots

Education - Reno, NV

Market Population % of Market Total Total US Pop Index to US Total 25+ 425,353 100.00 185,287,900 100 25+, No HS Diploma 76,098 17.89 44,556,530 74 25+ HS Diploma 125,634 29.54 55,253,440 99 25+, Some College 144,429 33.96 47,006,240 134 25+, College Degree 53,974 12.69 24,994,900 94 25+, Grad/Prof Degree 25,218 5.93 13,476,830 82 Source: Market Statistics, a Division of Claritas Inc., Reno, NV DMA 2002 Estimates for Snapshots

Household Income - Reno, NV

Households % of Market Total Index to US Total US Pop % US $0-$14,999 25,519 10.43 73 15,394,560 14.29 $15,000-$24,999 34,588 14.13 91 16,816,740 15.61 $25,000-$34,999 38,460 15.72 101 16,754,050 15.55 $35,000-$49,999 48,232 19.71 102 20,788,190 19.29 $50,000-$74,999 56,129 22.94 111 22,225,930 20.63 $75,000-$99,999 22,626 9.25 119 8,339,387 7.74 $100,000-$149,000 11,581 4.73 107 4,769,413 4.43 $150,000+ 7,588 3.10 125 2,665,536 2.47 Source: Market Statistics, a Division of Claritas Inc., Reno, NV DMA 2002 Estimates for Snapshots

Household Data - Reno, NV

Market Households US Households % US Index to US Total 244,723 107,753,800 100.00 100.00 Owner-Occupied 157,071 71,463,450 0.22 0.33 Renter-Occupied 87,652 36,290,360 0.24 0.72 No Vehicles 14,517 11,186,010 0.13 1.25 One Vehicle 73,751 35,223,940 0.21 0.64 Two Vehicles 99,825 41,578,750 0.24 0.62 Three+ Vehicles 56,630 19,765,110 0.29 1.56 With Children 84,501 38,606,740 0.22 0.61 Without Children 160,222 69,147,060 0.23 0.36 Owner-Occ. Units/Sq. Mile 3 20 15.00 0.00 Renter-Occ. Units/Sq. Mile 2 10 20.00 0.00 Source: Market Statistics, a Division of Claritas Inc., Reno, NV DMA 2002 Estimates for Snapshots Race/Ethnicity - Reno, NV

Total US % of Total US % of Median Total US % of Total US % of Population Households Male Female Pop US Hhld US Age Male US Fem US White (alone) 530,090 213,579,900 0.25 214,167 85,173,020 0.25 39.3 270,618 104,630,200 0.26 259,472 108,949,700 0.24 Black (alone) 13,426 35,606,990 0.04 3,400 12,442,170 0.03 31.6 9,108 16,895,680 0.05 4,318 18,711,310 0.02 Asian/Pacific 19,739 10,936,910 0.18 5,988 3,315,227 0.18 35.1 9,059 5,282,253 0.17 10,680 5,654,652 0.19 (alone) Hispanic* 98,593 37,673,410 0.26 23,586 9,736,295 0.24 24.2 53,616 19,365,010 0.28 44,977 18,308,400 0.25 *Note: Hispanics can also be included in White, Black and Asian designations, causing duplication. Source: Market Statistics, a Division of Claritas Inc., Reno, NV DMA 2002 Estimates for Snapshots

General Information Retail

Average Annual Expenditures - Reno, NV

Category Per HH Total in Market Total in US Food at Home $3,017 $693,784 $300,047,821 Food Outside Home $2,083 $479,084 $203,738,932 Tobacco Products $289 $66,545 $28,998,121 Alcohol $348 $80,027 $34,210,179 Meals at Restaurants $1,827 $420,213 $180,016,329 Housing $11,821 $2,718,225 $1,164,296,770 HH Furnishings $1,792 $412,017 $177,100,922 Apparel, Men/Boys $401 $92,249 $39,845,471 Apparel, Women/Girls $609 $139,926 $59,915,605 Footwear $233 $53,476 $23,130,552 Computer (non-bus.) $114 $26,211 $11,366,145 Software (non-bus.) $20 $4,692 $2,027,165 Cars/Trucks-New $1,719 $395,159 $169,574,359 Cars/Trucks-Used $1,413 $324,871 $140,542,574 Gas/Motor Oil $1,159 $266,398 $114,283,019 Transportation $6,744 $1,550,687 $660,734,361 Health Care $1,841 $423,227 $183,066,627 Health Insurance $992 $228,116 $99,319,230 Medical Services $751 $172,793 $74,552,720 Physicians Services $231 $53,174 $22,898,209 Entertainment $1,899 $436,702 $185,458,652 TV, Radio $688 $158,123 $68,265,761 Education $550 $126,563 $54,640,553 Pets $240 $55,274 $23,579,148 Toys/Games/Hobbies $168 $38,650 $16,624,812 Sports/Recreation $176 $40,446 $18,103,455 Athletic Gear $83 $19,191 $8,398,221 Source: Market Statistics, a Division of Claritas Inc., Reno, NV DMA 2000 Estimates for Snapshots Shopping Malls - Sacramento, CA

Mall/Center Shopped Frequently Total Male Female Projected Persons 18+ (00) 14,346 6,994 7,353 ARDEN FAIR MALL 42.5% 42.5% 42.4% SUNRISE MALL 26.9% 27.4% 26.5% GALLERIA AT ROSEVILLE 17.2% 14.7% 19.6% DOWNTOWN PLAZA SHOPPING CENTER 12.6% 13.5% 11.9% FLORIN MALL 9.6% 9.2% 9.9% ROSEVILLE SQUARE 3.3% 3.6% 3.1% COUNTRY CLUB PLAZA MALL 3.0% 1.9% 3.9% FOLSOM PREMIUM OUTLETS 2.7% 3.0% 2.5% COUNTY FAIR MALL 2.7% 1.6% 3.7% COUNTRY CLUB CENTER 1.7% 1.2% 2.2% K STREET MALL 1.6% 1.8% 1.4% MEADOWOOD MALL 1.3% 1.4% 1.2% NATOMAS MARKET PLACE 1.2% 1.0% 1.5% BIRDCAGE TOWN CENTRE 0.8% 0.9% 0.7% SOUTHGATE PLAZA 0.6% 0.3% 0.8% Source: The Media Audit, International Demographics Sacramento, CA Metro Survey Area 2002-2003 Surveys for Snapshots

Shopping Malls - Reno, NV

Mall/Center Shopped Frequently Total Male Female Projected Persons 18+ (00) 3,142 1,595 1,547 MEADOWOOD MALL 59.5% 62.9% 55.9% PARK LANE MALL 20.3% 21.2% 19.4% NORTHTOWNE PLAZA 6.3% 5.5% 7.1% CARSON MALL SHOPPING CENTER 3.0% 2.3% 3.8% COSTCO WHOLESALE 2.7% 3.3% 2.1% IRONHORSE SHOPPING CENTER 2.6% 2.3% 2.9% SHOPPER'S SQUARE MALL 1.9% 1.1% 2.6% SMITHRIDGE PLAZA 1.3% 0.9% 1.7% Source: The Media Audit, International Demographics Reno, NV Metro Survey Area 2002-2003 Surveys for Snapshots

Industry/Employment

Occupation/Employment - Reno, NV

Total in Market % of US Total US Establishments 16,728 0.25% 6,656,659 Employment 224,253 0.23% 98,684,780 White Collar 138,561 0.19% 71,588,270 Blue Collar 62,573 0.21% 30,523,150 Source: Market Statistics, a Division of Claritas Inc., Reno, NV DMA 2000 Estimates for Snapshots

Television

Television Stations in Market - Reno, NV

Call Letters Chan Affiliation Sales Rep Owner Net Weekly Circ K52FF 52 TEMO TEMO Telemundo Network Group, LLC 0.0% KAME-TV 21 UPN TERP Broadcast Development Corp. 29.0% KNRV-LP 41 SPN INH Entravision Communications 1.5% KOLO-TV 8 ABC BLAI Smith Broadcasting Group, Inc. 68.4% KREN-TV 27 IND HRPI Pappas Telecasting Companies 18.8% KRNV 4 NBC PETR Sunbelt Communications Co. 65.7% KRXI-TV 11 FOX TERP Cox Television, Inc. 60.3% KTVN 2 CBS KATZ Sarkes Tarzian Television 61.8% KUVR-LP 68 AZT INH Pappas Telecasting Companies 1.5% Source: Media Market Resources TV Datatrak 3rd Qtr 2003/Nielsen Media Research, November 2001 Reno, NV DMA for Snapshots

PBS Stations by DMA - Reno, NV

Call Letters Channel Owner Website KNPB 5 Channel 5 Public Broadcasting, Inc. www.knpb.org Source: Media Market Resources, Inc. TV Datatrak 3rd Qtr 2003 Reno, NV DMA for Snapshots DMA Name/Rank/Surveys - Reno, NV

DMA: Reno, NV

Rank: 110 Date Metered: Nielsen Surveys Survey Dates November 2002 October 31- November 27, 2002 July 2002 July 11 - August 7, 2002 May 2002 April 25-May 22, 2002 February 2002 January 31-February 27, 2002 November 2001 November 1-28, 2001 July 2001 July 5 - August 1, 2001 May 2001 April 26 - May 23, 2001 February 2001 February 1-28, 2001 Source: Nielsen Media Research, Reno, NV DMA 2003 for Snapshots

Cable & VCR Penetration - Reno, NV

TV Households Cable Cable Penetration VCR 241,660 160,810 66.5% 92.7% Source: Nielsen Media Research, May 2003 DMA Household Universe Estimates for Reno, NV DMA. For Snapshots.

TV Household Estimates by County - Reno, NV

State County County Size TVHH CA ALPINE D 430 CA EL DORADO-E B 13,210 CA LASSEN D 9,710 CA MONO D 4,980 NV CARSON CITY D 21,170 NV CHURCHILL D 9,160 NV DOUGLAS D 18,410 NV ESMERALDA D 470 NV HUMBOLDT D 5,650 NV LANDER D 1,800 NV LYON D 14,360 NV MINERAL D 2,210 NV PERSHING D 2,620 NV STOREY D 1,640 NV WASHOE B 135,840 TOTAL 241,660 Source: Nielsen Media Research September 2002 Universe Estimates for Snapshots

Household Cost Per Point Projections - Reno, NV

Daypart 1Q 2Q 3Q 4Q DAY $18 $21 $18 $23 EF $24 $29 $27 $31 EM $21 $24 $23 $28 EN $34 $41 $37 $46 LF $34 $37 $36 $43 LN $42 $48 $46 $53 PA $36 $44 $41 $46 PR $60 $70 $67 $79 Source: Source: SQAD for Windows – QuickTrend Report Projections for 2003. January 2003 Issue, Level: Average. SQAD, Inc. Copyright @ 2003. All rights reserved – For Snapshots Television Audience Profile by Daypart - Sacramento, CA

Weekday Television Affluent Affluent HH Income MTV Empty Full Graying Exposure Viewed Total Male Female Yuppies Mature Working Blue 100K+ Generation Yuppies Nesters Nesters Affluent TV Yesterday on Women Collar Weekday Projected 14,346 6,994 7,353 1,929 1,459 739 777 3,145 3,162 2,072 2,269 1,074 Persons 18+ (00) BETWEEN 7:00 41.3% 36.9% 45.5% 38.6% 46.5% 25.0% 43.1% 41.9% 37.8% 38.1% 41.2% 33.6% AM AND 9:00 AM BETWEEN 9:00 39.5% 35.6% 43.3% 27.8% 40.7% 20.5% 24.2% 39.9% 31.2% 37.0% 31.2% 33.3% AM AND 4:00 PM BETWEEN 4:00 47.2% 47.3% 47.0% 37.5% 50.4% 32.6% 30.6% 49.3% 39.5% 49.2% 37.5% 49.7% PM AND 5:00 PM BETWEEN 5:00 61.5% 63.8% 59.3% 52.1% 63.9% 46.5% 46.8% 73.8% 54.1% 72.8% 52.4% 65.5% PM AND 6:00 PM BETWEEN 6:00 77.5% 80.5% 74.7% 73.3% 84.1% 71.3% 69.5% 85.3% 72.9% 84.9% 73.9% 82.3% PM AND 7:00 PM BETWEEN 7:00 70.8% 72.6% 69.1% 68.8% 73.1% 59.1% 65.4% 79.1% 65.7% 78.3% 67.7% 78.7% PM AND 7:30 PM BETWEEN 7:30 71.1% 72.0% 70.2% 70.2% 73.6% 63.8% 69.7% 79.6% 68.8% 76.8% 70.9% 77.5% PM AND 8:00 PM BETWEEN 8:00 75.0% 72.7% 77.2% 80.0% 70.2% 78.3% 82.3% 80.7% 76.3% 78.6% 80.8% 66.5% PM AND 11:00 PM BETWEEN 11:00 27.6% 29.0% 26.2% 26.0% 28.9% 24.1% 26.8% 25.2% 25.3% 28.0% 22.8% 20.1% PM AND 11:30 PM BETWEEN 11:30 16.9% 20.5% 13.4% 18.3% 21.6% 11.4% 10.7% 16.0% 14.5% 16.6% 12.7% 15.9% PM AND 1:00 AM DID NOT VIEW TELEVISION 5.7% 5.9% 5.5% 4.6% 0.0% 7.5% 4.6% 3.5% 4.7% 4.9% 4.3% 5.7% YESTERDAY Source: The Media Audit, International Demographics Sacramento, CA Metro Survey Area 2002-2003 Surveys for Snapshots

Television Audience Profile by Daypart - Reno, NV

Weekday Television Affluent Affluent HH Income MTV Empty Full Graying Exposure Viewed Total Male Female Yuppies Mature Working Blue 100K+ Generation Yuppies Nesters Nesters Affluent TV Yesterday on Women Collar Weekday Projected 3,142 1,595 1,547 350 786 120 98 632 581 375 410 182 Persons 18+ (00) BETWEEN 7:00 46.4% 49.9% 42.7% 52.9% 50.6% 39.4% 53.9% 51.0% 47.5% 48.5% 44.5% 45.9% AM AND 9:00 AM BETWEEN 9:00 43.5% 40.7% 46.5% 33.8% 43.6% 26.9% 25.9% 40.8% 36.8% 39.8% 41.2% 45.2% AM AND 4:00 PM BETWEEN 4:00 47.8% 47.1% 48.4% 45.9% 51.0% 29.0% 37.5% 50.9% 46.4% 51.3% 52.5% 59.9% PM AND 5:00 PM BETWEEN 5:00 68.0% 69.5% 66.4% 73.1% 64.4% 52.7% 71.7% 76.4% 67.9% 77.0% 69.8% 82.3% PM AND 6:00 PM BETWEEN 6:00 82.7% 84.7% 80.6% 86.7% 85.1% 77.4% 76.6% 91.9% 83.5% 90.7% 88.1% 88.6% PM AND 7:00 PM BETWEEN 7:00 73.7% 75.7% 71.5% 78.7% 75.6% 65.4% 60.2% 83.2% 71.5% 80.3% 77.0% 80.3% PM AND 7:30 PM BETWEEN 7:30 74.0% 74.2% 73.8% 78.9% 76.7% 68.7% 53.2% 81.8% 69.6% 77.2% 74.9% 76.1% PM AND 8:00 PM BETWEEN 8:00 75.9% 73.0% 78.8% 86.6% 76.3% 85.1% 88.7% 80.1% 83.0% 88.7% 85.2% 84.4% PM AND 11:00 PM BETWEEN 11:00 30.5% 34.3% 26.6% 26.3% 33.1% 49.1% 40.3% 23.6% 31.2% 17.5% 23.6% 29.6% PM AND 11:30 PM BETWEEN 11:30 21.3% 24.6% 17.9% 18.6% 25.6% 23.6% 22.6% 18.6% 19.3% 8.9% 15.2% 29.3% PM AND 1:00 AM DID NOT VIEW TELEVISION 3.3% 3.3% 3.4% 0.8% 0.0% 0.0% 0.0% 4.5% 1.3% 2.0% 1.6% 0.0% YESTERDAY Source: The Media Audit, International Demographics Reno, NV Metro Survey Area 2002-2003 Surveys for Snapshots

Cable Television

Cable & VCR Penetration - Reno, NV

TV Households Cable Cable Penetration VCR 241,660 160,810 66.5% 92.7% Source: Nielsen Media Research, May 2003 DMA Household Universe Estimates for Reno, NV DMA. For Snapshots. Top Ten Cable Networks in the DMA - Reno, NV

Network Total Week Cume % WTBS 22.3% NICK 20.2% DISCOVERY 20.1% HBO 20.1% TNT 18.8% AEN 18.5% MSNBC 17.5% DISNEY 16.1% CNBC 15.5% USA 15.4% Source: Nielsen Media Research, Nielsen Homevideo Index February 2002 for Snapshots

Cable Network Audience Profile - Sacramento, CA

Commercial Cable HH Affluent Affluent MTV Maturing Empty Full Graying Channels Viewed Total Male Female Income Yuppies Working Blue Generation Yuppies Nesters Nesters Affluent Past 7 Days 100K+ Women Collar Projected Persons 14,346 6,994 7,353 1,929 1,459 739 777 3,145 3,162 2,072 2,269 1,074 18+ (00) HAVE CABLE 69.4% 70.8% 68.0% 82.7% 100.0% 68.0% 73.5% 74.7% 76.6% 76.4% 76.5% 71.3% SERVICE THE DISCOVERY 43.0% 47.0% 39.2% 46.7% 69.8% 43.0% 39.0% 46.9% 47.9% 48.5% 46.3% 48.1% CHANNEL ESPN 32.7% 44.7% 21.2% 45.8% 62.7% 38.8% 35.5% 34.7% 38.5% 38.8% 30.1% 39.2% TURNER NETWORK 32.0% 35.4% 28.7% 34.9% 53.2% 31.9% 30.6% 39.6% 32.1% 36.6% 31.9% 42.6% TELEVISION (TNT) CABLE NEWS 30.5% 34.6% 26.6% 42.5% 54.7% 32.5% 30.7% 40.4% 32.5% 44.0% 32.2% 26.4% NETWORK (CNN) USA NETWORK 26.2% 28.8% 23.7% 21.9% 48.6% 18.0% 23.9% 25.7% 27.8% 24.7% 22.0% 34.0% ESPN 2 25.0% 35.4% 15.0% 34.9% 53.0% 29.3% 32.4% 25.0% 31.0% 27.4% 21.3% 30.1% ARTS & ENTERTAINMENT 24.3% 25.1% 23.5% 31.4% 36.0% 23.5% 23.9% 35.4% 25.6% 32.3% 26.0% 20.4% (A&E) HEADLINE NEWS 23.0% 26.9% 19.2% 26.7% 52.8% 26.2% 28.7% 25.9% 26.2% 26.6% 22.3% 22.3% COMEDY CENTRAL 23.0% 28.3% 17.9% 24.1% 49.8% 31.9% 28.5% 16.1% 23.5% 17.3% 22.0% 33.6% LIFETIME 21.9% 12.4% 30.9% 18.3% 35.7% 6.2% 14.3% 24.3% 24.9% 26.5% 34.1% 20.6% MUSIC TELEVISION 21.6% 22.2% 21.0% 23.7% 44.4% 31.1% 18.8% 8.4% 26.6% 9.1% 27.8% 31.4% (MTV) THE WEATHER 20.5% 22.8% 18.3% 22.4% 100.0% 13.7% 18.4% 23.2% 19.7% 23.3% 18.4% 24.3% CHANNEL MSNBC 20.5% 24.0% 17.2% 27.2% 37.3% 23.3% 22.2% 24.7% 23.8% 29.3% 20.9% 23.4% THE NATIONAL 20.5% 24.9% 16.3% 23.0% 35.4% 16.5% 11.6% 24.3% 19.9% 26.0% 18.0% 26.1% NETWORK (TNN) BUSINESS CHANNEL 16.6% 21.1% 12.3% 24.6% 33.9% 21.8% 19.4% 22.6% 16.1% 26.3% 14.6% 14.3% (CNBC) VIDEO HITS ONE 16.1% 18.2% 14.1% 19.6% 41.4% 24.2% 17.2% 5.5% 19.9% 7.3% 19.3% 19.3% (VH-1) ABC FAMILY 16.0% 13.5% 18.5% 13.7% 27.9% 9.3% 21.9% 14.1% 18.9% 15.5% 18.2% 11.0% NICKELODEON 15.7% 13.6% 17.7% 16.8% 35.4% 14.8% 37.7% 6.0% 31.8% 7.1% 20.9% 16.7% BLACK ENTERTAINMENT 8.1% 7.9% 8.2% 5.1% 23.4% 6.3% 7.2% 4.1% 7.7% 3.8% 9.4% 5.4% NETWORK (BET) Source: The Media Audit, International Demographics Sacramento, CA Metro Survey Area 2002-2003 Surveys for Snapshots Cable Network Audience Profile - Reno, NV

Commercial Cable HH Affluent Affluent MTV Maturing Empty Full Graying Channels Viewed Total Male Female Income Yuppies Working Blue Generation Yuppies Nesters Nesters Affluent Past 7 Days 100K+ Women Collar Projected Persons 3,142 1,595 1,547 350 786 120 98 632 581 375 410 182 18+ (00) HAVE CABLE 73.4% 72.8% 74.0% 93.6% 100.0% 67.4% 74.7% 78.8% 81.8% 87.7% 84.7% 84.5% SERVICE THE DISCOVERY 49.9% 54.0% 45.6% 64.7% 73.1% 54.2% 65.4% 59.0% 56.4% 66.5% 51.7% 63.8% CHANNEL CABLE NEWS 40.8% 44.2% 37.4% 55.9% 60.4% 30.9% 54.9% 54.7% 49.1% 61.2% 44.9% 47.0% NETWORK (CNN) THE WEATHER 40.8% 41.4% 40.2% 59.6% 73.3% 30.7% 58.2% 54.5% 48.6% 57.0% 52.8% 61.4% CHANNEL TURNER NETWORK 34.6% 38.9% 30.1% 32.5% 49.0% 29.1% 33.0% 47.0% 29.7% 49.4% 34.2% 39.1% TELEVISION (TNT) ESPN 34.0% 39.7% 28.0% 52.9% 52.6% 26.6% 42.9% 36.0% 39.8% 48.9% 35.5% 63.4% HEADLINE NEWS 33.8% 38.8% 28.6% 48.2% 53.2% 31.2% 56.6% 39.5% 41.1% 46.6% 34.5% 44.7% USA NETWORK 32.7% 33.2% 32.2% 35.9% 49.5% 32.7% 26.4% 32.4% 28.7% 36.3% 46.0% 51.8% MSNBC 29.4% 31.8% 27.0% 41.6% 43.0% 18.0% 29.3% 35.8% 33.7% 42.6% 31.0% 29.3% THE NATIONAL 27.4% 34.7% 19.8% 27.1% 38.7% 13.2% 21.2% 38.7% 24.0% 41.5% 17.9% 28.5% NETWORK (TNN) ARTS & ENTERTAINMENT 26.0% 23.9% 28.1% 34.9% 30.2% 18.2% 12.9% 42.9% 25.6% 48.9% 33.7% 16.5% (A&E) ESPN 2 25.6% 31.9% 19.1% 37.4% 39.3% 13.4% 33.5% 29.8% 31.0% 37.1% 23.3% 47.2% COMEDY CENTRAL 25.1% 28.6% 21.6% 29.7% 45.1% 17.0% 24.7% 23.6% 20.3% 18.8% 28.4% 45.6% LIFETIME 22.9% 12.6% 33.6% 23.5% 31.1% 8.2% 5.1% 29.5% 22.2% 30.0% 37.6% 28.3% ABC FAMILY 20.1% 14.2% 26.2% 27.4% 32.2% 18.0% 22.9% 18.6% 27.8% 21.7% 28.1% 35.8% MUSIC TELEVISION 19.2% 22.2% 16.0% 33.6% 41.0% 24.9% 29.4% 6.9% 21.7% 6.9% 21.1% 35.2% (MTV) BUSINESS CHANNEL 18.5% 19.8% 17.2% 37.0% 19.5% 19.2% 29.3% 26.6% 23.8% 32.5% 21.6% 24.4% (CNBC) NICKELODEON 17.9% 13.9% 22.0% 27.8% 35.5% 9.1% 42.2% 6.5% 33.2% 11.6% 23.4% 28.1% VIDEO HITS ONE 14.1% 15.1% 13.1% 17.6% 32.4% 25.0% 24.1% 3.2% 13.2% 5.1% 13.8% 24.8% (VH-1) BLACK ENTERTAINMENT 7.7% 8.6% 6.7% 12.4% 10.6% 13.4% 13.6% 8.3% 7.1% 11.3% 3.4% 12.3% NETWORK (BET) Source: The Media Audit, International Demographics Reno, NV Metro Survey Area 2002-2003 Surveys for Snapshots

Radio Commercial Radio Stations Home to Arbitron MSA - Sacramento, CA

Call Freq. Format Arbitron 12+ AQH Pers (00)) Arbitron 12+ Share Best Demo Sales Rep KBMB-FM 103.5 Rhy. CHR 86 3.9 W18-34 Allied Radio Ptnrs. KCCL-FM 101.9 Oldies 97 4.4 M65+ Lotus Entravision KCTC-AM 1320 Adult Stand. 61 2.8 W65+ McGavren-Guild KDND-FM 107.9 CHR 83 3.8 T12-17 McGavren-Guild KFBK-AM 1530 News/Talk 225 10.2 M65+ Clear Chan.-Diamond KFIA-AM 710 Religious 10 0.5 N/A Salem Radio Reps KGBY-FM 92.5 Adult Cont. 68 3.1 W35-64 Clear Chan.-Diamond KHTK-AM 1140 Sports 88 4.0 M25-54 Katz KHYL-FM 101.1 Urban Oldies 78 3.5 W18-34 Clear Chan.-Diamond KKFS-FM 105.5 Cont. Christ. 34 1.5 W25-54 Salem Radio Reps KLIB-AM 1110 Ethnic 9 0.4 N/A SBS/Interep KNCI-FM 105.1 Country 96 4.4 W25-54 Katz KNCO-AM 830 News/Talk 14 0.6 N/A Katz KRCX-FM 99.9 Reg'l Mex. 18 0.8 M18-34 Lotus Entravision KRRE-FM 104.3 Romantica 24 1.1 W18-34 Lotus Entravision KRXQ-FM 98.5 Rock 64 2.9 M18-34 D & R Radio KSEG-FM 96.9 Classic Rock 88 4.0 M25-54 McGavren-Guild KSFM-FM 102.5 Rhy. CHR 111 5.0 T12-17 Christal KSSJ-FM 94.7 Smooth Jazz 91 4.1 W35-64 McGavren-Guild KSTE-AM 650 Talk 71 3.2 W25-54 Clear Chan.-Diamond KTKZ-AM 1380 Talk 21 1.0 W65+ Salem Radio Reps KTTA-FM 97.9 Reg'l Mex. 34 1.5 M18-34 Salem Radio Reps KWOD-FM 106.5 Modern Rock 69 3.1 M18-34 D & R Radio KXOA-FM 93.7 Modern Rock 34 1.5 M25-54 Katz KYMX-FM 96.1 Soft AC 101 4.6 W25-54 Christal KZZO-FM 100.5 Modern AC 85 3.9 W18-34 Christal *All Arbitron audience estimates are proprietary to and copyrighted by Arbitron. The unauthorized use of any Arbitron audience estimate constitutes copyright infringement. Source: Media Market Resources Radio Datatrak 4th Qtr 2003 M-SU 6AM-MID Audience Estimates provided by the Arbitron Company Sacramento, CA Metro Survey Area

Commercial Radio Stations Home to Arbitron MSA - Reno, NV

Call Freq. Format Arbitron 12+ AQH Pers (00)) Arbitron 12+ Share Best Demo Sales Rep KBDB-AM 1400 Adult Stand. 5 1.0 M65+ Katz KBUL-FM 98.1 Country 33 6.4 W65+ Christal KBZZ-AM 1270 Talk 15 2.9 M25-54 Katz KDOT-FM 104.5 Rock 25 4.9 M18-34 D & R Radio KHIT-AM 1450 Classic Cntry. 2 0.4 N/A D & R Radio KHXR-FM 94.5 Country 15 2.9 W18-34 D & R Radio KJZS-FM 92.1 Smooth Jazz 19 3.7 M65+ Katz KKOH-AM 780 Talk 66 12.8 W65+ Christal KNEV-FM 95.5 CHR 16 3.1 W18-34 Christal KNHK-FM 92.9 Classic Hits 7 1.4 W18-34 Christal KODS-FM 103.7 Classic Hits 30 5.8 W35-64 Katz KOZZ-FM 105.7 Classic Rock 24 4.7 M25-54 D & R Radio KPLY-AM 1230 Sports 5 1.0 M25-54 Katz KPTL-AM 1300 Oldies 2 0.4 N/A Katz KPTT-AM 630 Sports 3 0.6 M65+ D & R Radio KQLO-AM 1590 Span.-Hits 2 0.4 N/A SBS/Interep KRNO-FM 106.9 Soft AC 31 6.0 W25-54 Katz KRNV-FM 102.1 Reg'l Mex. 19 3.7 M25-54 Lotus Entravision KRZQ-FM 100.9 Modern Rock 27 5.3 M18-34 Katz KSRN-FM 107.7 Adult Stand. 10 1.9 M65+ Katz KTHX-FM 100.1 Adult Altern. 28 5.4 W18-49 Katz KWNZ-FM 97.3 Rhy. CHR 18 3.5 T12-17 Katz KWYL-FM 102.9 Rhy. CHR 20 3.9 T12-17 Katz KXEQ-AM 1340 Span.-CHR 12 2.3 T12-17 Katz KYWD-FM 93.7 Urban 8 1.6 M18-34 Katz *All Arbitron audience estimates are proprietary to and copyrighted by Arbitron. The unauthorized use of any Arbitron audience estimate constitutes copyright infringement. Source: Media Market Resources Radio Datatrak 4th Qtr 2003 M-SU 6AM-MID Audience Estimates provided by the Arbitron Company Reno, NV Metro Survey Area Radio MSA Population, Rank & Surveys - Sacramento, CA

Population Rank Arbitron Surveys Measurement Differential Survey Treatment 1,566,100 27 Spring,Summer,Fall,Winter Continuous Measurement Black,Hispanic Source: The Arbitron Company Sacramento, CA Metro Survey Area 2003 for Snapshots

Radio MSA Population, Rank & Surveys - Reno, NV

Population Rank Arbitron Surveys Measurement Differential Survey Treatment 348,800 128 Spring,Fall Standard Hispanic Source: The Arbitron Company Reno, NV Metro Survey Area 2003 for Snapshots

Radio P18+ Cost Per Point Projections for 60 Second Spots - Sacramento, CA

Daypart 1Q 2Q 3Q 4Q AMDRV $145 $143 $140 $154 DAY $132 $136 $130 $142 EVE $120 $133 $118 $122 PMDRV $171 $180 $163 $183 Source: SQAD Inc., Issue Dec. 2002, Level: Average, Projections for 2003 SQAD Radio Copyright© 2003. All Right Reserved

Radio P18+ Cost Per Point Projections for 60 Second Spots - Reno, NV

Daypart 1Q 2Q 3Q 4Q AMDRV $25 $25 $24 $29 DAY $21 $21 $21 $24 EVE $17 $18 $18 $18 PMDRV $28 $28 $28 $30 Source: SQAD Inc., Issue Dec. 2002, Level: Average, Projections for 2003 SQAD Radio Copyright© 2003. All Right Reserved

Newspaper

Newspaper Coverage and Cost - Reno, NV

Home Daily Daily Open Sunday Sunday Open Eff. Rep Name Inch/Page Editions Group Owner County Circ Inch Circ Inch Date Firm Morn/M-SA; Reno Gazette/Journal Washoe, NV 129 65,929 $97.54 83,663 $104.73 1/01 Gannett Co. Inc. Gannett SU Carson City Nevada Carson City, Morn/M-SA; Swify 129 15,376 $25.18 15,795 $25.18 6/00 Landon Appeal NV SU Newspapers Inc. Source: Media Framework Newspaper Database 3rd Quarter 2002. Publisher's Statements of Circulation are from Audit Bureau of Circulation's FAS-FAX Report - March 31, 2002 Copyright 2002

Daily Newspaper Readership Profile - Sacramento, CA

Affluent Affluent Past Weekday, HH Income MTV Empty Full Graying Total Male Female Yuppies Mature Working Blue Read Yesterday 100K+ Generation Yuppies Nesters Nesters Affluent Women Collar Projected 14,346 6,994 7,353 1,929 1,459 739 777 3,145 3,162 2,072 2,269 1,074 Persons 18+ (00) DAVIS 1.1% 0.8% 0.8% 0.8% 1.9% 0.7% 5.6% 0.2% 1.5% 0.8% 2.3% 0.0% ENTERPRISE DAILY DEMOCRAT 1.1% 0.9% 0.9% 0.2% 0.3% 0.0% 0.0% 1.8% 1.1% 2.0% 1.2% 0.5% (WOODLAND) MOUNTAIN DEMOCRAT 1.4% 1.0% 1.0% 0.0% 1.2% 0.0% 2.1% 1.1% 1.2% 0.7% 1.4% 0.5% (PLACERVILLE) AUBURN 1.6% 0.8% 0.8% 1.1% 0.7% 0.0% 2.2% 2.2% 2.3% 2.1% 2.5% 0.9% JOURNAL UNION (GRASS 2.1% 1.9% 1.9% 1.8% 1.5% 0.0% 0.0% 3.9% 1.9% 4.3% 1.6% 1.2% VALLEY) SAN FRANCISCO 2.9% 3.5% 3.5% 4.5% 5.0% 1.3% 4.0% 4.0% 3.4% 5.5% 1.7% 1.6% CHRONICLE SACRAMENTO 44.6% 46.5% 46.5% 54.2% 38.6% 36.5% 41.3% 61.1% 47.3% 62.1% 47.8% 45.0% BEE WEEKDAY NEWSPAPER 53.4% 54.1% 54.1% 62.3% 51.8% 41.4% 57.2% 70.7% 56.1% 72.0% 57.4% 50.6% (NET) Source: The Media Audit, International Demographics Sacramento, CA Metro Survey Area 2002-2003 Surveys for Snapshots Daily Newspaper Readership Profile - Reno, NV

Affluent Affluent Past Weekday, Read HH Income MTV Empty Full Graying Total Male Female Yuppies Mature Working Blue Yesterday 100K+ Generation Yuppies Nesters Nesters Affluent Women Collar Projected Persons 3,142 1,595 1,547 350 786 120 98 632 581 375 410 182 18+ (00) SAN FRANCISCO 1.1% 0.8% 0.8% 2.3% 0.0% 0.0% 0.0% 2.8% 1.2% 2.9% 2.3% 0.0% CHRONICLE NEVADA APPEAL 5.8% 5.5% 5.5% 6.9% 2.2% 0.0% 11.2% 8.9% 7.1% 6.4% 4.5% 4.9% RENO GAZETTE- 43.4% 46.7% 46.7% 60.9% 34.0% 36.6% 43.3% 58.7% 57.8% 76.1% 42.8% 48.7% JOURNAL WEEKDAY 49.9% 54.1% 54.1% 61.3% 36.4% 36.6% 49.4% 69.2% 62.1% 83.8% 44.3% 50.5% NEWSPAPER (NET) Source: The Media Audit, International Demographics Reno, NV Metro Survey Area 2002-2003 Surveys for Snapshots

Readership of Newspaper Sections - Sacramento, CA

Affluent Affluent Regular Readers of HH Income MTV Empty Full Graying Total Male Female Yuppies Mature Working Blue Sections 100K+ Generation Yuppies Nest Nest Affulent Women Collar Projected Persons 18+ (00) 14,346 6,994 7,353 1,929 1,459 739 777 3,145 3,162 2,072 2,269 1,074 FRONT PAGE SECTION 47.5% 48.3% 46.7% 57.5% 44.2% 33.1% 54.6% 68.2% 50.7% 68.1% 51.6% 41.1% SUNDAY ADVERTISING 32.7% 24.1% 40.9% 30.9% 32.1% 29.8% 30.1% 36.9% 39.3% 34.4% 49.0% 39.5% INSERTS BUSINESS NEWS SECTION 28.2% 32.6% 24.1% 40.2% 26.3% 19.5% 31.2% 47.2% 30.7% 52.5% 26.6% 26.4% SPORTS NEWS SECTION 27.2% 39.8% 15.2% 36.5% 33.1% 28.4% 33.0% 35.8% 30.1% 37.1% 18.7% 30.6% NEIGHBORHOOD NEWS 23.5% 18.5% 28.3% 22.8% 25.9% 16.4% 25.7% 29.4% 30.1% 27.9% 30.2% 23.6% SECTION FOOD SECTION ON DAY 23.3% 14.2% 32.0% 22.4% 20.3% 11.5% 21.2% 35.3% 20.1% 33.1% 29.9% 18.4% PUBLISHED MOVIE/ENTERTAINMENT 22.1% 16.3% 27.6% 21.8% 25.8% 14.3% 23.7% 25.2% 23.9% 26.2% 31.3% 22.2% SECTIONS TV SCHEDULE BOOK-- 22.0% 18.8% 25.0% 16.8% 20.7% 10.0% 13.3% 34.0% 15.2% 32.1% 20.8% 21.5% WEEKEND PAPER TRAVEL SECTION ON 18.8% 17.1% 20.4% 26.8% 19.1% 13.5% 19.0% 31.0% 18.8% 31.0% 23.4% 16.9% WEEKENDS LIFE STYLE/FASHION 17.5% 8.1% 26.3% 16.9% 15.2% 12.7% 19.4% 23.4% 17.4% 21.2% 31.4% 15.0% NEWS SECTION HOME/TOWNHOME/ 14.3% 10.7% 17.7% 19.6% 15.8% 9.4% 14.1% 19.4% 16.6% 21.6% 21.0% 14.4% CONDO SECTIONS AUTOMOTIVE CLASSIFIED 10.0% 11.4% 8.6% 6.2% 17.1% 8.6% 8.4% 7.5% 8.2% 6.9% 8.1% 17.1% ADS SECTION EMPLOYMENT CLASSIFIED 7.5% 6.4% 8.6% 5.0% 13.0% 0.0% 2.3% 4.7% 4.8% 3.8% 6.6% 5.8% ADS SECTION Source: The Media Audit, International Demographics Sacramento, CA Metro Survey Area 2002-2003 Surveys for Snapshots Readership of Newspaper Sections - Reno, NV

Affluent Affluent Regular Readers of HH Income MTV Empty Full Graying Total Male Female Yuppies Mature Working Blue Sections 100K+ Generation Yuppies Nest Nest Affulent Women Collar Projected Persons 18+ (00) 3,142 1,595 1,547 350 786 120 98 632 581 375 410 182 FRONT PAGE SECTION 46.4% 48.8% 44.0% 58.9% 31.3% 35.1% 53.4% 67.8% 58.0% 78.9% 43.9% 41.3% SUNDAY ADVERTISING 32.6% 26.9% 38.6% 36.5% 29.6% 35.6% 32.1% 33.3% 39.8% 34.5% 44.4% 25.7% INSERTS BUSINESS NEWS SECTION 28.7% 36.1% 21.0% 39.2% 17.3% 17.8% 21.7% 46.5% 36.9% 52.6% 22.8% 28.5% LIFE STYLE/FASHION 25.0% 19.3% 30.9% 29.3% 17.9% 14.7% 11.2% 40.2% 26.4% 48.3% 30.3% 19.2% NEWS SECTION FOOD SECTION ON DAY 24.3% 17.6% 31.2% 27.8% 17.0% 17.3% 23.1% 35.2% 25.2% 42.5% 26.3% 13.9% PUBLISHED SPORTS NEWS SECTION 23.3% 32.0% 14.3% 28.9% 17.6% 14.6% 31.3% 33.6% 31.2% 36.7% 13.5% 46.8% MOVIE/ENTERTAINMENT 21.0% 19.2% 23.0% 21.5% 17.4% 20.0% 23.1% 25.1% 23.7% 31.1% 16.9% 18.7% SECTIONS TV SCHEDULE BOOK-- 20.5% 19.2% 21.9% 12.8% 7.5% 4.8% 5.1% 28.7% 19.7% 37.9% 15.9% 16.0% WEEKEND PAPER NEIGHBORHOOD NEWS 20.5% 17.1% 23.9% 15.3% 15.4% 3.8% 11.2% 22.1% 24.6% 28.4% 19.0% 22.8% SECTION HOME/TOWNHOME/ 17.6% 16.6% 18.6% 24.6% 12.0% 22.1% 22.3% 27.6% 20.7% 27.8% 19.5% 12.5% CONDO SECTIONS TRAVEL SECTION ON 14.8% 12.5% 17.1% 24.0% 11.0% 21.1% 22.3% 26.7% 19.2% 29.6% 23.3% 17.4% WEEKENDS AUTOMOTIVE CLASSIFIED 13.9% 19.1% 8.6% 12.2% 13.4% 9.6% 17.1% 15.3% 10.0% 14.7% 8.6% 21.8% ADS SECTION EMPLOYMENT CLASSIFIED 12.5% 13.7% 11.2% 10.0% 14.6% 0.0% 6.0% 8.3% 16.7% 12.6% 14.1% 16.7% ADS SECTION Source: The Media Audit, International Demographics Reno, NV Metro Survey Area 2002-2003 Surveys for Snapshots

Outdoor

Outdoor AudienceProfile - Sacramento, CA

Affluent Affluent HH Income MTV Empty Full Graying Publications Total Male Female Yuppies Mature Working Blue 100K+ Generation Yuppies Nesters Nesters Affluent Women Collar Projected Persons 18+ 14,346 6,994 7,353 1,929 1,459 739 777 3,145 3,162 2,072 2,269 1,074 (00) HEAVY [ 200 MILES OR 47.7% 52.0% 43.6% 57.5% 49.5% 52.5% 62.6% 47.6% 59.2% 50.8% 52.1% 60.1% MORE ] MEDIUM [ 100- 20.5% 20.9% 20.2% 21.7% 19.4% 16.1% 18.8% 23.9% 19.5% 23.5% 21.9% 18.1% 199 MILES ] LIGHT [ 1-99 29.3% 24.8% 33.6% 20.1% 29.0% 31.4% 18.6% 27.6% 21.2% 25.2% 25.4% 20.7% MILES ] NONE [ 0 2.4% 2.3% 2.6% 0.6% 2.1% 0.0% 0.0% 0.9% 0.0% 0.4% 0.6% 1.1% MILES ] Source: The Media Audit, International Demographics Sacramento, CA Metro Survey Area 2002-2003 Surveys for Snapshots

Outdoor AudienceProfile - Reno, NV

Affluent Affluent HH Income MTV Empty Full Graying Publications Total Male Female Yuppies Mature Working Blue 100K+ Generation Yuppies Nesters Nesters Affluent Women Collar Projected Persons 18+ 3,142 1,595 1,547 350 786 120 98 632 581 375 410 182 (00) HEAVY [ 200 MILES OR 32.3% 42.7% 21.5% 51.6% 44.0% 39.2% 34.8% 38.5% 49.9% 46.4% 33.5% 47.8% MORE ] MEDIUM [ 100- 27.6% 23.3% 32.0% 17.5% 25.1% 19.9% 20.7% 28.9% 15.9% 25.1% 29.0% 17.0% 199 MILES ] LIGHT [ 1-99 35.5% 29.0% 42.3% 27.9% 27.6% 37.0% 39.9% 30.7% 31.7% 27.1% 36.4% 35.3% MILES ] NONE [ 0 4.6% 5.0% 4.2% 3.0% 3.2% 3.8% 4.7% 2.0% 2.5% 1.3% 1.1% 0.0% MILES ] Source: The Media Audit, International Demographics Reno, NV Metro Survey Area 2002-2003 Surveys for Snapshots

Internet/Technology Computer and Internet Usage - Sacramento, CA

Online Services Used Last Month Total Male Female Projected Persons 18+ (00) 14,346 6,994 7,353 LOGGED ONTO ONLINE SERVICES AND/OR THE INTERNET DURING PAST MONTH N/A N/A N/A FROM AT WORK OR AT HOME 62.5% 66.2% 59.1% FROM AT HOME 57.3% 62.6% 52.2% FROM AT WORK 33.9% 36.5% 31.5% FROM AT HOME ONLY 28.6% 29.6% 27.6% FROM AT WORK ONLY 5.3% 3.6% 6.9% ONLINE SERVICES USED PAST MONTH... N/A N/A N/A AOL/AMERICA ONLINE 21.7% 20.5% 22.8% COMPUSERVE 2.7% 2.3% 3.1% MSN/MICROSOFT NETWORK 26.8% 26.0% 27.6% PAST YEAR PURCHASES ON THE INTERNET... N/A N/A N/A 1 + TIME 44.3% 48.4% 40.4% 5 + TIMES 24.5% 27.8% 21.4% 10 + TIMES 13.2% 15.7% 10.8% PAST YEAR SHOPPED PRODUCTS ON INTERNET PRIOR TO MAKING PURCHASE AT LOCAL STORE N/A N/A N/A 1 + TIME 43.2% 49.2% 37.4% 5 + TIMES 18.3% 22.8% 14.0% 10 + TIMES 10.5% 13.4% 7.8% VISIT EMPLOYMENT CLASSIFIED AD SITES ON THE INTERNET N/A N/A N/A REGULARLY 2.8% 2.7% 2.9% OCCASIONALLY 16.7% 20.4% 13.3% REGULARLY/OCCASIONALLY 19.6% 23.1% 16.2% Source: The Media Audit, International Demographics Sacramento, CA Metro Survey Area 2002-2003 Surveys for Snapshots

Computer and Internet Usage - Reno, NV

Online Services Used Last Month Total Male Female Projected Persons 18+ (00) 3,142 1,595 1,547 LOGGED ONTO ONLINE SERVICES AND/OR THE INTERNET DURING PAST MONTH N/A N/A N/A FROM AT WORK OR AT HOME 60.3% 60.5% 60.2% FROM AT HOME 56.7% 58.1% 55.3% FROM AT WORK 27.4% 27.5% 27.3% FROM AT HOME ONLY 32.9% 33.0% 32.9% FROM AT WORK ONLY 3.6% 2.4% 4.9% ONLINE SERVICES USED PAST MONTH... N/A N/A N/A AOL/AMERICA ONLINE 28.0% 27.9% 28.1% COMPUSERVE 2.1% 2.2% 2.1% MSN/MICROSOFT NETWORK 27.8% 25.6% 30.0% PAST YEAR PURCHASES ON THE INTERNET... N/A N/A N/A 1 + TIME 42.1% 41.3% 43.0% 5 + TIMES 24.4% 25.9% 22.8% 10 + TIMES 15.3% 16.6% 13.9% PAST YEAR SHOPPED PRODUCTS ON INTERNET PRIOR TO MAKING PURCHASE AT LOCAL STORE N/A N/A N/A 1 + TIME 39.9% 40.5% 39.3% 5 + TIMES 20.4% 20.2% 20.6% 10 + TIMES 10.2% 9.2% 11.3% VISIT EMPLOYMENT CLASSIFIED AD SITES ON THE INTERNET N/A N/A N/A REGULARLY 4.6% 5.5% 3.8% OCCASIONALLY 15.3% 14.7% 15.9% REGULARLY/OCCASIONALLY 20.0% 20.3% 19.7% Source: The Media Audit, International Demographics Reno, NV Metro Survey Area 2002-2003 Surveys for Snapshots Local Media and Community Web Sites - Reno, NV

Organization Category Organization URL Radio KBDB-AM www.nevadamatters.org Radio KBUL-FM www.kbul.com Radio KDOT-FM www.kdot.com Radio KHJQ-FM www.theradionetwork.com Radio KHXR-FM www.945themountain.com Radio KJDX-FM www.theradionetwork.com Radio KJZS-FM www.smoothjazzreno.com Radio KKOH-AM www.kkoh.com Radio KNEV-FM www.mix955.com Radio KNHK-FM www.hawkfm.com Radio KOWL-AM www.krltfm.com Radio KOZZ-FM www.kozzradio.com Radio KRLT-FM www.krltfm.com Radio KRNG-FM www.renegaderadio.org Radio KRNV-FM www.entravision.com Radio KRZQ-FM www.krzqfm.com Radio KSUE-AM www.theradionetwork.com Radio KTHX-FM www.thex.com Radio KWNA-AM www.kwnaradio.com Radio KWNA-FM www.kwnaradio.com Radio KWYL-FM www.wild1029.com TV KNVV www.entravision.com TV KOLO www.kolotv.com TV KRNV www.krnv.com TV KRXI www.foxreno.com TV KTVN www.ktvn.com Source: Media Market Resources, Inc. 3rd Qtr 2003 Reno, NV DMA for Snapshots