FMWR Program Overview
G9 - Army Community Service (ACS) PURPOSE Self-sufficient Families Safe homes and cohesive communities Enhanced readiness
MISSION Deliver consistent and comprehensive prevention, life skills, response and transition services through an integrated system tailored to foster the Army’s commitment to maximize Soldier, Family and Civilian adaptability and self-reliance.
SCOPE 78 Installation ACS Centers with Multiple Facilities 5 Centrally-managed Contracts 5 websites www.armyfrg.org www.myarmyonesource.com www.acsstaff.org www.goldstarpins.orgwww.sos.army.mil
UNCLASSIFIED Paul D. Burk / Director, G9 / 210-466-1189 / [email protected] 15 of 13 071600SMAY2018 G9 - Army Community Service (ACS) Programs & Services
Information, Referral and Follow-up Financial Readiness Army Emergency Relief Family Advocacy Program New Parent Support Relocation Readiness Transitional Compensation Victim Advocacy Employment Readiness Military & Family Life Counselors Army OneSource Exceptional Family Member Program Technology Respite Care Community Outreach Systems Navigators Army Family Team Building Mobilization and Deployment Support Master Resilience Training Repatriation Case Management Virtual Family Readiness Groups Army Volunteer Corps Emergency Family Assistance Centers Army Family Action Plan Soldier & Family Assistance Centers
Survivor Outreach Services
UNCLASSIFIED Paul D. Burk / Director, G9 / 210-466-1189 / [email protected] 16 of 13 071600SMAY2018 G9 – Child and Youth Services (CYS)
Mission Statement: GOALS: Reduce the conflict between parental . Achieve and sustain QUALITY by pursuing responsibilities and unit mission requirements nationally recognized benchmarks and performance standards
Vision Statement: . Increase and sustain AVAILABILITY through on and off post child care options and The driving force for excellence in school supervised programs for youth support, youth programs and child care for the Army, Department of Defense and the Nation. . Maintain AFFORDABILITY for both Soldiers and the Army . Ensure ACCOUNTABILITY is achieved by requiring measurable outputs and outcomes . Influence READINESS by allowing the Soldier to better concentrate on his/her job . Increase RETENTION by positively influencing a Family’s decision to remain in the Army . Enhance RESILIENCY by providing positive growth and development options for children of Soldiers
UNCLASSIFIED Paul D. Burk / Director, G9 / 210-466-1189 / [email protected] 17 of 13 071600SMAY2018 G9 – Child and Youth Services (CYS)
Core Programming Parent and Outreach Programming
Child Development Centers (CDC)* • Extended Child Care Operating Hours Full, Part Time and Part Day Care Hourly / Respite / Extended Hours • Respite Child Care • Kids On Site Child Care Family Child Care (FCC)* • Discounted Parent Fees – 20% fee reduction for Shift Care / “Round the Clock Care” Full, Hourly / Respite / Extended Hours Deployed Soldiers/Families • Tutoring & Homework Support for Kids – School-Age Care (SAC)* Tutor.Com/military Before / After School Program Options Summer Care / Camps • Support for Wounded Warriors & Survivors of Weekend Activities Fallen Soldiers – Fees charged at Category 1 Middle School / Teen Programs (MST)* After School Program Options Program Delivery Accomplished Camps On- and Off-Post Evening and Weekend Activities • On-Post Child Care Programs & Youth Centers Sports and Fitness Programs* • Off-Post Child Care Programs & After School Children and Youth 4 weeks to 18 years of age, Programs Team Sports, Skill Building, Health and Nutrition Classes • Off-Post Partnerships with Schools & Community Youth Organizations, e.g., B&GCA, 4-H Clubs School Support Services* School Liaison Officers, Transition Support, • On- and Off-Post Independent Contractors (Family Homeschool Linkage, Community Partnerships Child Care Providers)
*Children/Youth with special needs included in all options UNCLASSIFIED Paul D. Burk / Director, G9 / 210-466-1189 / [email protected] 18 of 13 071600SMAY2018 G9 – Soldier & Community Recreation Core Programming Deployment Programming • MWR at main camps and forward operating bases • Civilian/Contract MWR Specialists Better Opportunities for Single Soldiers (BOSS) • Strength and Cardiovascular equipment packages Sports, Fitness & Aquatics • Recreation Centers and Internet cafés • Physical Fitness/Facilities • Fitness kits (equipment and training guides) • Intramural Sports • MWR Sports, Fitness and Recreation kits: • Soldier Aquatics Training , Personal Fitness - • Recreational Swimming Small Unit Recreation Kits (sports equipment and recreational games) Library Services - Theater-in-a-box (large screens, DVD players, • On-Post physical libraries, collections, etc. projection units, speakers and movies) • E-libraries, access to 30K data bases, sites, etc. - Electronic Game Kits (TVs, PlayStation platforms, Recreation Centers/Warrior Zones DVDs and games) • Community-wide activities, services, classes, etc. • Book Kits, Playaways, On-line resources • Soldier-centric activities, hi-tech gaming, etc. Outdoor Recreation Program Program Delivery On- and Off-Post • Life Skill building activities, classes, services, etc. • On-Post Community Recreation Programs/ • Warrior Adventure Quest Training Facilities/Activities/Services Automotive Skills • Off-Post Partnerships with non-profit organizations, • Self-help preventative maintenance & repair businesses, contractors and local communities • On-Post Re-Deployment Program Warrior Adventure Arts and Crafts Quest (high adventure outdoor recreation programs) • Life Skill development • On-Post Soldier specific facilities (Warrior Zones) Leisure Travel Services • Tickets, Tours, Cruises, Travel Packages, etc. Entertainment • Theater, concerts, talent shows, etc.
UNCLASSIFIED Paul D. Burk / Director, G9 / 210-466-1189 / [email protected] 19 of 13 071600SMAY2018 G9 – MWR Business Operations
Purpose • Provides networking and competition; promote socialization; serve as a focal point for command/official functions; provide revenue to reinvestment; and support readiness, retention and Soldier and Family Member well being.
Programs/Services • Bowling Centers (71 worldwide totaling 1,378 lanes) • Bingo (63 FMWR locations - mainly in Bowling Centers and Clubs) • Golf (42 courses worldwide - most open to public) • Food and beverage - Over 470 operations composed of snack bars, Officers’ clubs, community clubs, catering centers, name-brand casual dining (Texas Roadhouse), IMCOM Branded Theme Operations (Strike Zone, Mulligan’s, Habaneros), and most complement other programs, like golf or bowling
Funding Sources • Except for limited APF authorization for Category B and Category C Remote & Isolated garrisons, all Business Operations locations are supported exclusively through funds generated by their own programs/services
UNCLASSIFIED Paul D. Burk / Director, G9 / 210-466-1189 / [email protected] 20 of 13 071600SMAY2018 G9 - Hospitality Programs
Armed Forces Recreation Centers Edelweiss Lodge and Resort Direct HQ Operations Dragon Hill Lodge w/limited Region ADCON Hale Koa Hotel Shades of Green
Army Lodging Program Management Europe Region 11 Locations 1300 Guest Rooms Pacific 4 Locations 390 Rooms TJAGLCS 81 Rooms
Dragon Hill Lodge Chievres Army Lodging Wiesbaden Army Lodging
UNCLASSIFIED Paul D. Burk / Director, G9 / 210-466-1189 / [email protected] 21 of 13 071600SMAY2018 Armed Forces Recreation Centers (AFRC) Make reservations at Hale Koa Hotel® (HKH) Honolulu, Hawaii www.armymwr.com
• FY18 Focus: Infrastructure Improvements, Guestroom and Swimming Complex • Opened 1975 Upgrades, Managing Guest Experience During Renovations • Expanded 1995 • $87.1M revenue • 817 rooms • $12.2M net income before depreciation (NIBD) • 99% occupancy
Dragon Hill Lodge® (DHL) Seoul, Korea
• Opened 1990 • FY 18 Focus: USFK Drawdown / Re-stationing Plan • Expanded 1994/2000 • $35.5M revenue • 394 rooms • $10.0M net income before depreciation (NIBD) • 84% occupancy
Shades of Green® (SOG) Orlando, Florida
• Opened 1994 • FY 18 Focus: Renovation of Magnolia Wing Guest Rooms • Expanded 2004 • $42.5M revenue • 582 rooms • $10.1M net income before depreciation (NIBD) • 96% occupancy
Edelweiss Lodge and Resort (ELR) Garmisch, Germany
• FY18 Focus: Re-frame Resort’s Offerings IRT Changing Market & • Opened 1945 Environment/Refresh Physical Plant • New Hotel 2004 • $17.6M revenue • 258 rooms / cabins • $1.5M net income before depreciation (NIBD) • 73% occupancy
UNCLASSIFIED Paul D. Burk / Director, G9 / 210-466-1189 / [email protected] 22 of 13 071600SMAY2018 Army Lodging Make reservations at Europe Region dodlodging.net
Ansbach, Germany • FY18 Focus: Infrastructure Improvements / All NAF Operation • 11 Hotels • $18.8M revenue • 1231 Rooms • $1.3M net income before depreciation (NIBD) • 72% occupancy • Primary Market: PCS • $17M official travel savings vs. per diem
Pacific Region
Camp Humphreys, Korea • FY18 Focus: USFK Re-stationing Plan / All NAF Operation • 5 Hotels • $7M revenue • 474 rooms • $1.2M net income before depreciation (NIBD) • 70% occupancy • Primary Market: PCS • $6M official travel savings vs. per diem
Chievres, Belgium Wiesbaden, Germany Camp Carroll, Korea
UNCLASSIFIED Paul D. Burk / Director, G9 / 210-466-1189 / [email protected] 23 of 13 071600SMAY2018 Army Recreation Machine Program (ARMP)
The ARMP workforce of 100 employees provides gaming (slot) machine services in Europe (Germany, Italy, Spain, Netherlands, Greece) and the Far East (Korea, Mainland Japan, Okinawa, Singapore) for the Army, Navy and USMC
• ARMP operates 2,015 Gaming (Slot) Machines in 88 MWR locations OCONUS • Operations comply with commercial gaming internal control standards and relevant DoD/DA regulations • Limited wagers, limited jackpots and high return to the customer retain the recreation aspect of the program (no life-changing events) • Patron participation benefits MWR directly as all profit from operations is returned to MWR Over $2.5 Billion FY18 Projected Revenues: Returned $62.4 Million MWR Worldwide since 1985 FY18 Projected Return to MWR Worldwide: $47.5 Million
All profits generated from gaming operations are returned to MWR
UNCLASSIFIED Paul D. Burk / Director, G9 / 210-466-1189 / [email protected] 24 of 13 071600SMAY2018 Marketing
MKT STRATEGY Marketing Planning, Mission: Consultation, Targeted Messaging, Content WEB COMMERCIAL Development Enhance the ability of G9 Program Managers SPONSORSHIP & Web Ads (garrison & ADVERTISING HQ pages), Promo and Garrison Marketers to deliver Family and Microsites, Website MWR Programs & Services development and Tier I & II Support
Vision: PRINT SOCIAL MEDIA Marketing is the indispensable partner of G9 Posters, Flyers, Facebook and Twitter Magazines, Brochures Program Managers & Garrison Marketers Integrated Marketing campaigns Tactics
Core Functions: Integrated Data Analysis PROMO MATERIALS . Program Awareness Customer Needs e.g. Pens, Magnets, Cut- Assessment, ESRI, outs, T-shirts . Targeted Messaging Google Analytics . Product Development DIGITAL SIGNAGE . ID/Garrison Support PROMOTIONS Contests, Still Ads, Motion . online/social Graphics Commercial Sponsorship & Advertising promotions Tier I & II Support . Research
UNCLASSIFIED Paul D. Burk / Director, G9 / 210-466-1189 / [email protected] 25 of 13 071600SMAY2018 Marketing
Enterprise Web Enterprise Digital Signs Social Media • 77+ Army Garrison • 811 signs in high traffic • Family and MWR MWR sites and MWR facilities at 30+ Facebook 65k+ likes ArmyMWR.com garrisons • Family and MWR • 4 Armed Forces Twitter 16.9k likes Recreation Center (AFRC) sites Garrison Marketing Teams • Army Ten-Miler • 83 Garrison Marketing Offices world-wide • Monthly updates with Mkt Directors • Email updates per campaign • Downloadable templated materials @ mwrbrandcentral.com
Partnerships & Advertising Buys • Exchange • Print and/or digital advertising (e.g. Army Times, Stars & Stripes, etc)
UNCLASSIFIED Paul D. Burk / Director, G9 / 210-466-1189 / [email protected] 26 of 13 071600SMAY2018 Uniform Funding Management
Background – What is it? UFM is a major business process re-engineering initiative to merge APF and NAF for the purpose of providing MWR services under the NAF set of rules and procedures in order to facilitate:
• Procurement of property and services for MWR.
• Management of employees to provide the programs.
• Financial reporting and management.
UFM is a DOD-wide MWR initiative.
UNCLASSIFIED Paul D. Burk / Director, G9 / 210-466-1189 / [email protected] 27 of 13 071600SMAY2018 Uniform Funding Management (con’t)
Authorized pursuant to 10 U.S.C. 2491 • Regulatory implementation is DoDI 1015.15 Available only for MWR programs and only for authorized APF expenses • Exclusions: Army Community Services (ACS), Army Lodging, and other Supplemental Mission programs (i.e., museum funds) are not eligible since these are not defined as military MWR per DoDI 1015.15. Funds remain available until expended UFM does not increase or decrease funding. It is an alternate means of execution
UNCLASSIFIED Paul D. Burk / Director, G9 / 210-466-1189 / [email protected] 28 of 13 071600SMAY2018 Uniform Funding Management (con’t)
How does it work? MOA between Government and NAF Instrumentality serves as basis for transferring APF to NAF. • Outlines MWR requirements and funding. • Payment schedule. • Purpose for which funds are to be used. Government creates upfront obligation, accrual, expense and disbursement of APF to the NAF Instrumentality based on MOA payment schedule. Once transfer occurs, NAF management and accounting systems are responsible for tracking and reporting use of dollars.
UNCLASSIFIED Paul D. Burk / Director, G9 / 210-466-1189 / [email protected] 29 of 13 071600SMAY2018