OVERALL REPORT on attendees TOKYO AUTO SALON 300,000 Visitor Mark 2018 EVENT REPORT Greetings for 4 Years in a Row Proves Thank you very much for your participation and commitment to TOKYO AUTO Car Culture’s Presence Continues Unabated SALON 2018. We are delighted to announce that the 36th TOKYO AUTO SALON achieved a Inaugurated in 1983 as “Tokyo Exciting Car successful conclusion of its three-day run. The 2018 show again took place at the Show” and renamed to “TOKYO AUTO SALON” in 87, entire Convention Complex of MAKUHARI MESSE occupying International Exhibition the 36th show has drawn to a successful close. Halls 1 - 11, Makuhari Event Hall, International Conference Hall and Outdoor Arena. TOKYO AUTO SALON began purely out of a tuning Having had 319,030 attendees overall, TOKYO AUTO SALON 2018 owes this huge car magazine’s passion for the custom car culture, success to all of you concerned. Your untiring contribution and dedication are deeply but now it has blossomed into such an enduring appreciated. extravaganza. Expansion and prosperity we enjoy We hereby provide a report on the 2018 show along with the results of visitor today are primarily due to the unstinting support survey questionnaire conducted onsite. The results show visitor profile including their from the industries of automotive, aftermarket and lifestyle with cars, current trends of how they get their cars tuned up/dressed up, and motorsport. Young people nowadays are generally regarded comparison with last year’s analysis. We would be happy if the data could serve a as being indifferent about automobile and have no useful purpose to your future business. problem with leading a carless life. On top of that, as TOKYO AUTO SALON keeps serving as a driving force to enrich the Japanese the automotive industry is shifting towards EVs and custom car culture, and continues unremittingly with our efforts to be the best auto autonomous, car is becoming a practical tool and show in the world. We are always striving to improve the show to cater for exhibitors thus the car culture is gradually being acculturated and visitors alike. Thank you in advance for your support and encouragement to the into the impersonal social infrastructure. And yet, show to stay engaged. TOKYO AUTO SALON, at the other end of such the We would love to see you again at TOKYO AUTO SALON 2019 scheduled between megatrend, remains prosperous having over 300,000 January 11 and 13, 2019 at the MAKUHARI MESSE. attendees for four years running since 2015. The number of visitors Fri, Jan 12 Masaharu Sakai Fortunately enough, TOKYO AUTO SALON 2018 2:00pm ‒ 7:00pm Executive Director again had legion of visitors into the entire Convention Tokyo Auto Salon Association Total attendance 78,352 Complex of MAKUHARI MESSE. It makes us realize over the three days that there is this huge mass of motor fans who Sun, Jan 14 About the Show 9:00am ‒ 5:00pm reckon car is not just a transport device but the 319,030 ■Name of the Event : TOKYO AUTO SALON 2018 vitally important culture to add colour to their lives, Sat, Jan 13 ■Dates : Friday 12th, Saturday 13th and Sunday 14th January, 2018 118,169 9:00am ‒ 7:00pm ■Venue : MAKUHARI MESSE International Convention Complex enjoy customize and tune up, and get thrilled with (Int’l Exhibition Halls 1-11, Int’l Conference Hall, Makuhari Event Hall and Outdoor Arena) motorsport. The fact is what our fundamental values 2-1 Nakase, Mihama-ku, Chiba-city, Chiba 122,509 and conviction are consistent with. ■Show Hours : ● Fri, 12 Jan Trade and media day. Open limitedly to premium ticket holders. The overall attendance of TOKYO AUTO SALON Trend in attendance over the past three years 9:00am ‒ 7:00pm (9:00am ‒ 2:00pm: silent time) 2018 was 319,030 (98.3% over the previous year). A ● Sat, 13 Jan Open to public. 9:00am ‒ 7:00pm remarkable tendency is that the past two years saw Total Per day ● Sun, 14 Jan Open to public. visitors preferred Saturday to Sunday. As to 2018, 9:00am ‒ 5:00pm Year-on-year rate Fri Sat Sun ■Admission : the daily breakdown shows an inversion phenomena ● Premium ticket (good for Friday after 2:00pm) 325,501 324,400 13 that Saturday was 122,509 (100.1% y/y) while 319,030 125,458 Advance purchase: ¥3,000 / At the door: ¥3,500 32 121,569 Sunday was 118,169 (97.2% y/y). 12 118,169 ● General ticket (good for one day either Saturday or Sunday) 31 11 Advance purchase: ¥2,000 / At the door: ¥2,500(adult 19 and over) / ¥1,800 (youth 13 to 18) This year even more press conferences took 30 * Children 12 and under are free (must be accompanied by adult). 121,176 122,387 122,509 place on Friday, the trade and media day, of which 29 ％ ％ ％ 10 Advance tickets were available at: 105.1 99.6 98.3 TOKYO AUTO SALON Online Ticket, Lawson Ticket, e+ (e plus), Ticket PIA, Seven Ticket, YAHOO! Ticket and funity some automakers made the most of this opportunity 28 9 ■Promoter : Tokyo Auto Salon Committee to unveil their anticipated concept models as world 27 8 ■Organizer : Tokyo Auto Salon Association (TASA) 26 7 80,444 ■Co-Promoters : Chiba Prefecture premiere. Its high level of newsworthieness obviously 78,867 25 78,352 Chiba City is a hook that gets increasing attention of media as 6 Nippon Auto Parts Aftermarket Committee (NAPAC) 24 well as industry insiders. Such hot topics on the show 5 Japan Automobile Manufactures Association, Inc. (JAMA) 23 4 Japan Automobile Federation (JAF) spread quickly and widely through social media which 22 ■Supporting Organizations : GRAN TURISMO, TOMICA, PUMA Japan K.K., VITABON, CAR TRADE serve as a booster to capture a new fan segment as 0 0 ■Special Partners : MAKUHARI MESSE, San-ei Shobo Publishing Co., Ltd. （10K） （10K） ■Partners : ASEA Division, JAWA Division, JASMA well as engage existing motor fans. 2016 2017 2018 2016 2017 2018 OVERALL REPORT on exhibitors EVENTS New Content Launched to Improve Visitor Satisfaction TOKYO AUTO SALON is one of the largest events in Japan taking place at the entire Convention Complex of MAKUHARI MESSE occupying International Exhibition Halls 1-11, Makuhari Event Hall, International Conference Hall and Outdoor Arena. With the maxed-out floor area of the venue, achieving even higher level of visitor satisfaction in a physical sense is on the verge of beyond our control. To create a successful visitor retention, we must Live Performances Outdoor Arena Collectible Car Auction consequently focus more on enrichment and refinement of the content. Based in the Event Hall having 3,098 At the purpose-built racing track, the fun Having joined hands with BH Auction, To that end, we launched “TOKYO AUTO SALON AUCTION with BH sqm arena with 4,860 seats, TOKYO and exciting “motorsport demo run” a Japanese authentic auction house Auction” as one of the highlights of TOKYO AUTO SALON 2018. Authentic AUTO SALON offered powerful live performed by D1 and other racing cars, recognized globally for specializing in style of auction has yet to catch on in Japan while it is quite popular performances played by a brilliant as well as “ test-drive-and-review” of the collector cars, “TOKYO AUTO SALON particularly in Western countries, of which fine art and car probably are the lineup of 12 performers. latest and world’s premier cars took place. AUCTION with BH Auction” launched. best-known auctions. The cause of our inaugural auction, meanwhile, was not just for serving as a broker in buying and selling collectible cars. More importantly, we attempted to produce a cultural entertainment as part of the VISITOR PROFILE TOKYO AUTO SALON content in a bid to help car auction culturally establish itself in this country. With excitement to the astonishing winning bid, “TOKYO Which is most similar to your attitude Have you had your AUTO SALON AUCTION with BH Auction” ended in a big success giving Age Group Q about car? Q car customized? satisfaction to the sellers, bidders and visitors alike. 2018 In the outdoor purpose-built racing track, a variety of demo run sessions 2017 2.2% 35.8% As the car is nothing 17.4% 82.6% %Under 10 more than a transport No Yes took place again this year. The most notable feature of the 2018 show was 0.0 I am a car enthusiast, device, practicality thus the car is what I and cost are above that the American motorsport superstar Ken Block made a grand appearance 3.4% 7.8% live for. everything else. 60 and over 10’s in TOKYO AUTO SALON for the first time. An unprecedentedly massive crowd Figures on exhibitors packed into the venue to see his miraculous performance, and The King of 17.4% 0.0 24.6% Drift surely struck all those fans in there. 50’s 20’s Number of exhibitors 442 1.40.3 25.6% 36.4% 14.7 The car is absolutely Live music performance at the Event Hall is another signature Year-on-year rate：96.5％ 22.3 The car is more of a hobby which is essential to achieve one of many enjoy- my own desired lifestyle. programme. The gorgeous lineup of performers appearerd on TOKYO AUTO ments of mine. SALON SPECIAL LIVE on Saturday and, on top of that, the first-ever “The Number of vehicles exhibited 880 What customization have you made to your car? After Party” on Sunday which got underway right after the close of TOKYO Year-on-year rate：103.5％ 23.7 Q 37.6 When did you make it? multiple answers AUTO SALON 2018 and turned out to be a real blast. We, as the organizer, will make a tireless effort to enrich the show content Number of booths 4,348 Year-on-year rate：100.6％ Suspension 12.8 33.0 45.8 to keep offering visitors an enjoyable experience and make them want to 26.2% Fee-charging booths 40’s 20.6% definitely come back. It sure will lead TOKYO AUTO SALON to be even more 3,812 30’s Tyre 32.0 28.2 60.2 Vehicle display booths appealing event worth participating in. 180 Wheel 16.0 38.6 54.6 37 and over Trend in the number of exhibitors over tha past three years 31ー36 Engine 6.0 11.2 17.2 Trend in Age Group 25ー30 Under 24 Brake 9.2 15.0 Number of exhibitors Number of vehicles exhibited Number of booths 24.2 100 Silencer / exhaust 9.6 29.4 39.0 458 4,500 4,320 4,348 90 4,265 28.7 37.1 48.8 53.1 44.3 52.7 53.7 61.6 53.4 450 447 442 900 880 880 850 80 Car seat 4.8 14.0 18.8 4,000 800 70 20.7 400 Body kit 8.8 25.2 34.0 3,500 60 17.5 700 50 14.6 Navigation system 4.6 27.2 31.8 3,000 24.1 18.0 350 19.7 40 18.7 15.1 15.3 12.4 16.5 6.2 14.8 600 13.6 Audio / video 21.0 2,500 30 16.7 11.4 14.5 14.9 300 13.8 20 26.5 25.7 24.6 15.1 Light / illumination 5.0 11.6 16.6 500 2,000 22.8 16.5 17.7 16.1 Last year 2016 or earlier 10 14.4 Interior 5.6 11.8 17.4 0 9.7 0 0 0 2016 2017 2016 2017 2016 2017 2018 2018 2018 （％） '10 '11 '12 '13 '14 '15 '16 '17 '18 （％） 0 10 20 30 40 50 60 70 TOKYO INTERNATIONAL CUSTOM CAR CONTEST 2018 Media Attendance Trade Visitor

TOKYO AUTO SALON 2018 had a cumulative total of 1,963 members TOKYO AUTO SALON now offers a B to B environment and works positively to entice Three winners each are voted in eight categories, of which the top winner will be chosen of the media from 856 titles, and consequently got a lot of media more overseas trade buyers into the show. TAS Trade Visitor Credentials encourage exposure on TV, newspapers, magazines, websites and suchlike. more trade buyer attendance who wish to reinforce their business relationship with as the category’s best. TAS then engages fans in voting the post-show online poll, and the exhibitors as well as those looking to meet exhibitors for new business opportunities. Country/Region Company Type of business Date Fri, Jan 12 Sat, Jan 13 Sun, Jan 14 Total y/y top vote-getter will win the Grand Prix. Category U.S.A. Black Forest Industries Auto parts manufacturer U.S.A. DFW Decals Car accessories/equipment manufacturer No. of titles 38 9 7 54 39% Television U.S.A. Ebay Inc. Online marketplace No. of visitors 161 56 7 224 79% U.S.A. Emotion International Inc. Auto parts shop Eligibility for Participation How the Winners Get Chosen U.S.A. express tire distributor Tyre shop No. of titles 10 1 1 12 86% U.S.A. Junack USA Lighting/illumination shop Any vehicle taken part in TAS 2018 Winners in each category are Radio No. of visitors 27 1 2 30 120% U.S.A. McKlu Group, Inc. (HID Concept) Lighting/illumination shop U.S.A. Orchid Euro LLC Auto parts shop except purpose-built racing cars/past determined by the visitor vote (as No. of titles 20 6 3 29 71% U.S.A. ROLLSTRONG Auto parts shop Newspaper U.S.A. Walmart Inc. Retail trade contest entrants are eligible for an enty part of the questionnaire survey No. of visitors 73 13 5 132% 91 U.S.A. Wish Shopping Mobile Ecommerce into the contest to compete on conducted during the course of the No. of titles 5 1 0 6 43% U.K. Taikyu Ltd. Auto parts shop News Agency Canada Boom Plus Toys Auto parts shop No. of visitors excellence in car-tuning achievements show on Friday and Saturday). 18 1 0 19 112% Canada Sportscarboutique Auto parts shop that satisfy requirements of the No. of titles 48 6 8 62 107% Korea Powermotors Auto parts shop Magazine Thailand Forever Shop Co., Ltd Auto parts shop respective categories. How the Grand Prix Get Chosen No. of visitors 92 14 12 118 162% Thailand InnoMotive Ltd., Part (Inno69 Auto-Shop) Auto parts shop Automobile-related No. of titles 123 46 32 201 82% Taiwan Carrays Co., Ltd. Auto parts shop TAS makes the eight top winners’ Taiwan Rapidtek Group Engine/Auto parts shop Contest Categories Publication No. of visitors 348 79 42 469 102% Taiwan Simota Brake/Auto parts shop photos accessible on our official Taiwan Taiwan External Trade Development Council, TAITRA Taiwan Trade Center No. of titles 171 44 30 245 100% The contest has eight awards website, and calls for the post-show WEB Taiwan Yar Jang Industrial Co., Ltd. Auto parts manufacturer No. of visitors 416 72 42 530 122% Taiwan Yarton Enterprise Co., Ltd. Auto parts manufacturer categorized according to how the car online fan vote to choose one for the China ACP Carbon Fibre Auto parts manufacturer Industry-specific No. of titles 41 16 4 61 191% China CITEXPO China International Tire EXPO has been tuned/customized to the task best - Custom Car Grand Prix of the Publication No. of visitors 112 34 5 151 260% China Shenzhen Baiyue autopart limited Auto parts shop it was intended to perform rather than China Three Sixty Wheels Ltd. Wheel manufacturer year. No. of titles 51 55 24 130 74% New zealand MX5 Mart Auto parts shop Overseas Media the type of base vehicle. No. of visitors 114 106 37 89% Philippines Titan Tech PH Auto parts shop 257 Portugal Spoon Sports EU Auto parts shop No. of titles 34 12 10 56 243% Hong Kong Federal Tyre Tyre shop Other Hong Kong INVO AUTOTEC COMPANY, LIMITED Auto parts shop No. of visitors Award Winners in Each Category 45 15 14 74 255% Hong Kong ProTech Monte-Carlo Hong Kong Car accessories/equipment manufacturer No. of titles 541 196 119 856 87% Hong Kong Skywalker Auto Company Car dealer Cumulative Total Hong Kong Techfull Wise Limited Auto parts shop Best Best No. of visitors 1,406 391 166 1,963 113% Best Award Best Award Hong Kong Tuning Art Co., Ltd. Auto parts shop Concept Car Winner Dressed-up Car Winner Award Award (the size of the venue) Best Concept Car Award recognizes the Best Dressed-up Car Award Floor Plan most outstanding concept car of the year recognizes the most outstanding based on one of the following criteria: 1) a dressed-up car of the year that has totally original vehicle that has been been desgined to pursue stylistic manufactured in an inventive approach or; 2) fineness. The key criteria for consider- a production car-based vehicle that has TOKYO ation are dress-up excellence in International Custom Car been significantly modified to achieve Contest appearance, technique and ingenious performance improvements as well as 2018 ideas for exterior/interior customiza- ND P distinctive interior/exterior appearances. In GRA RIX tion, and as to how well-finished either case, the winner must be a potentially overall. Cars entered in this category advocator of an entirely new concept which GR Super Sport Concept entered by basically are display-dedicated and SANODESIGN & Ranjin entered by Hall Hall Hall is not seen in any conventional categories. TOYOTA GAZOO Racing not have to be street legal. INTEC 7・8 4・5・6 1・2・3

Best Best Best Award Best Award 13,500㎡ 20,250㎡ 20,250㎡ Tuned Car Winner Sedan Winner Award Award

Best Tuned Car Award recognizes Best Sedan Award recognizes the the most outstanding tuned car of most outstanding sedan (saloon) of 1F 1F 1F 1F 1F 1F 1F 1F the year that has been manufac- the year that has been manufac- tured to improve engine perfor- tured to achieve performance East mance for even more power. The improvements as a desirable Gate 2F key criteria for consideration are sedan. The key criteria for consider- 2F 2F 2F West tuning excellence in engine, body ation are enhancement in the 連絡口 Gate and drivetrain, ingenious ideas for occupant comfort of the cabin, dress-up and as to how ingenious ideas for dress-up and as 2F Central well-finished overall. to how well-finished overall. 2F Works ZN6 entered by entered by Gate Top Speed 320km/h Project 86 PHOENIX’S POWER SPL Fukui & Kyoto Shops IMPUL 651S HOSHINO IMPUL Co., Ltd. 1F International Best Best 2F Best Award Best Award Conference Hall Event Hall Outdoor Minivan/Wagon Winner SUV Winner 1F 1F Arena Award Award 1,390㎡ 2F Best Minivan/Wagon Award Best SUV Award recognizes the (Convention Hall) recognizes the most outstanding most outstanding SUV of the year minivan/wagon of the year that that has been manufactured to has been manufactured to achieve achieve performance improve- performance improvements as a ments as a desirable SUV. The key desirable minivan/wagon. The key criteria for consideration are criteria for consideration are enhancement in the flexibility and 2F enhancement in the flexibility and usability of the utility space, 1F usability of the utility space, ingenious ideas for interior/exterior MESSE Mall ingenious ideas for dress-up and as appearances and as to how to how well-finished overall. entered by well-finished overall. entered by GHOST ALPHARD 30A-GT KUHL-RACING-JAPAN/ROHAN NATS VELLFIRE PICKUP NATS （NIHON AUTOMOBILE COLLEGE） Hall Hall Hall 1・2・3 7・8 4・5・6 Best Best 1F Best Award Best Award Winner Winner 2F K-car/Compact Car Imported Car Event International Outdoor Conference Hall Award Award Arena Kaihin Makuhari Station Hall Hall 9・10・11 Best K-car/Compact Car Award Best Imported Car Award recognizes the most outstanding recognizes the most outstanding Hall Main Gate K-car/compact car (light motor imported car of the year that has 9・10・11 18,000㎡

vehicle) of the year that has been been manufactured to achieve Kaihin Makuhari Station 1F manufactured to achieve perfor- performance improvements as a mance improvements as a desirable imported car. The key desirable k-car/compact car. The criteria for consideration are tuning key criteria for consideration are excellence in engine and suspen- enhancement in the flexibility and sion, enhancement in the flexibility usability of the utility space, and usability of the utility space, 2F ingenious ideas for dress-up and as GReddy ALTO WORKS entered by ingenious ideas for dress-up and as entered by 1F to how well-finished overall. TRUST to how well-finished overall. C7 CORVETT FORTE

*All exhibitors and vehicles on display at TAS 2018 are available on our official website. * in Japanese only