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Tenleytown Tenleytown Strategic SWOT Analysis Introduction

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Tenleytown Tenleytown Strategic SWOT Analysis Introduction DC Retail Action Strategy Tenleytown Tenleytown Strategic SWOT Analysis Introduction = Core commercial area Zoning Wisconsin Avenue, the submarket’s spine, is a clear commercial corridor that extends both north and south of Tenleytown. Within the submarket, it is zoned primarily as a medium-density community business center; below Brandywine Street, it is a medium- bulk major business and employment center. Outside of Wisconsin Avenue, the submarket is almost exclusively Overview residential, although this zoning varies The Tenleytown commercial corridor is in one of the District’s most affluent and well-educated from row dwellings and apartments areas and has the potential to become a prime shopping and dining district. However, it is closer in to one-family, semi-detached currently hindered by its lack of a clear and distinct identity. With the exception of the retail cluster between Brandywine Street and Albemarle Street on Wisconsin Avenue, Tenleytown is dwellings further out. Fort Reno Park characterized by an assortment of tenants in marginal spaces–interspersed non-retail uses make represents a large area of land that is the retail here feel even more disjointed. Regardless, the submarket benefits from a stable zoned as government-owned property. population of office workers, as well as nearby college students at American University. While there is a high level of traffic here, the submarket has excellent access to public transportation, including the Tenleytown-AU Metro. Retail Opportunity 1 Neighborhood Corridor 1A This node is the largest part NODE 1 of the submarket and defines Weichert Realtors Graffiti Electronics Subway Wells Fargo much of its character. It is Coldwell-Banker President Cigars Wash ‘n Shine Pro Nails comprised of an assortment Quizno’s Subs Casa Fiesta Palace Cleaners DC Dance Collaborative of neighborhood-serving retail York Flowers Washington Trophy Center in marginal buildings, as well Citibank Happy Paws GoodEye Shell Spring Garden Chinese as larger office and residential Volvo 1B Steak ‘n Eggs Kitchen Picasso Framing Gallery buildings. While retail in this 1A Taiwan Cafe Computer Center area cannot change drastically Papa Johns Prince Cafe Murasaki Japanese 1B Floor Refinishing without consolidation because Allen Custom Framing Sabara Dance Center of adjacent residences, its streetscape, building facades, Fort Reno Park and merchandising strategy can 1 be greatly improved. 2A 2 Retail Super-Block This dynamic one-block area acts as the submarket’s retail hub and only cohesive shopping NODE 2 center. While it is successful Hudson Trail Outfitters for the most part, its pad lots The Container Store Best Buy 2B deaden the streetscape near CVS Domino’s Brandywine Street by breaking Mattress Discounters 2A up the flow of retail. Radioshack CD Game Exchange 2B Robek’s Smoothies Tenley Liquor 2 3 Civic Corridor Whole Foods Guapo’s Mexican This quiet community-oriented American Valet Starbucks node is defined by stately Payless Shoes buildings with civic uses. 3A Neighborhood-serving retail in this node should be considered NODE 3 3 Neisha Thai 3A for consolidation and Mattress Warehouse redevelopment; a mixed-use Kuma Korean/Japanese offering would better suit this prime location by the Metro. Note: Tenant lists do not include all businesses located in the submarket. Retail Node 1: Neighborhood Corridor Tenleytown’s hilly “Neighborhood Corridor” is composed Garrison Street NW of disparate building types that fall into 3 sub-nodes: Office Buildings, Marginal Inline Retail, and Residences. A Fessenden Street NW A - Office Buildings with sparse retail mark the northern end of the submarket. These buildings read as a continuation of the string of offices in Friendship Heights (such as the WTTG Fox 5 studios), making it unclear 41st Street NW Street 41st Fort Reno Park 42nd Street NW 42nd Street where Friendship Heights ends and Tenleytown begins. Ellicott Street NW B B - Marginal Inline Retail characterizes the majority of the Tenleytown submarket. These eclectic neighborhood- Davenport Street NW serving shops and quick-bite restaurants tend to be housed in 2-story buildings that are in fair to poor condition. While they are serviced by rear alleys, there is C not room for expansion because of adjacent residences. Chesapeake Street NW Chesapeake Street NW = Minor Intersection = Neighborhood Intersection B C - Residences break the flow of retail around Davenport = Sub-node A Street. Unlike townhouses on the west side of Wisconsin = Sub-node B Avenue, midrise apartments across the street have some = Sub-node C Brandywine Street NW ground-floor retail; however, their uniformity makes them = Public Open Space less dynamic than the submarket’s inline retail. Retail Node 2: Retail Super-Block Tenleytown’s “Retail Super-Block” can be divided = Major Intersection into 2 sub-nodes: Large-Format Anchors and Other = Minor Intersection Retail. = Neighborhood Intersection = Sub-node A = Sub-node B River Road NW Brandywine Street NW A - Large-Format Anchors, which include Whole Foods, Best Buy, and the Container Store, define the submarket’s super-block of retail between Brandywine and Albemarle Streets. This cluster of large national-credit tenants stands in sharp contrast B to the more fragmented corridor of neighborhood- serving retail north of Brandywine Street; it is the Fort Drive NW Drive Fort submarket’s only cohesive destination location. This A quality is enhanced by an increase in scale from Node 1, as tall offices set back behind the Container Store and Best Buy storefronts act as a gateway element at the apex of hilly Wisconsin Avenue. A NW 40th Street B - Other Retail, supported by the anchors, generates Albemarle Street NW the lively character of this super-block. The row of Wisconsin Ave NW shops in front of Whole Foods is Tenleytown’s most successful example of inline retail; these mostly national-credit tenants, which include Starbucks and Guapo’s Restaurant, enliven the street with their colorful storefronts and outdoor seating. However, the street becomes much less inviting directly to the north; pad lots with large areas devoted to parking break up the energetic density of retail and create unappealing gaps in the streetscape. Retail Node 3: Civic Corridor The submarket’s small “Civic Corridor” can be = Major Intersection divided into 2 sub-nodes: Civic Buildings and = Sub-node A Wisconsin Ave NW Marginal Inline Retail. = Sub-node B A - Civic Buildings dominate this southernmost node and are a clear shift in character from Node 2. This area is marked by stately buildings on Albemarle Street NW sprawling grassy lots, such as St. Ann’s Academy and Catholic Church. A prominent but vacant lot at the intersection of Wisconsin Avenue and Albemarle Street, which formerly housed the Tenley-Friendship Public Library, is an excellent B opportunity for redevelopment as a civic anchor as part of a mixed-use development. A Nebraska Avenue NW B - Marginal Inline Retail similar to the other neighborhood-serving shops and restaurants in the submarket lines the eastern side of Wisconsin Avenue. Although this strip of retail serves nearby students, it is not the highest and best use of this Yuma Street NW prime real estate across from the Metro station. This area represents an excellent opportunity for consolidation and transit oriented development. A mixed-use offering that is mindful of the civic buildings across the street would be an appropriate gateway into the submarket, and would also strengthen the major intersection at Wisconsin Avenue and Albemarle Street. Retail Infrastructure Streets & Blocks Intersections Buildings Alleys & Service Wisconsin Avenue, a major DC The submarket’s most prominent While Tenleytown has disparate There is a system of narrow alleys artery, is the submarket’s spine. intersection occurs at Wisconsin commercial buildings types that that runs behind the marginal High levels of traffic are common Avenue and Albemarle Street. contribute to its lack of a cohesive inline shops that are characteristic along this road, which has 2 lanes This intersection marks the main character, marginal inline retail of the submarket. These alleys of thru traffic in each direction entrance to the Tenleytown-AU buildings predominate, especially in help separate retail from adjacent and one lane of parking. From Metro station and the southern end Node 1. These buildings tend to be residences. Newer retail in the north to south, Wisconsin Avenue of the lively super-block. While the fast-food or quick-bite restaurants, super-block has separate space for has significant grade change; it is northern half of this intersection as well as neighborhood goods and service and loading; in this node, uphill in Node 1, flat at the super- is successful, its southern half services (especially electronics, 40th Street and Fort Drive (which block apex in Node 2, and downhill could be strengthened with framing, and mattress shops). run along the rear face of Whole in Node 3. The streetscape is in stronger civic and retail anchors. Unlike neighboring Friendship Foods) act as a service road. decent condition throughout the The other major intersections are Heights, there are few fashion- submarket, but is most appealing fairly successful: River Road and oriented shops here despite the in Node 2, where the sidewalk Wisconsin Avenue marks the heart affluent built-in population. The is wide and activated by shops. of Node 2 and Tenley Circle, while large-format anchors are an Unfortunately, retail pad sites overwhelming to pedestrians, is exception to this rule of small- located on strategic lots fronting a defining southern gateway to scale retail. The submarket also Wisconsin Avenue in the heart of the submarket. Intersections are has several larger office buildings Tenleytown create unappealing much smaller in Node 1; this quiet, and residences (both midrise and gaps in the streetscape. neighborhood-serving corridor 2-story townhouses) that break would benefit from one upgraded up the flow of retail. The southern intersection that acted as a mini- end of the submarket is marked by hub of activity.
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