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Small Is Beautiful: Study of Economics As If People Mattered Free FREE SMALL IS BEAUTIFUL: STUDY OF ECONOMICS AS IF PEOPLE MATTERED PDF E. F. Schumacher | 288 pages | 18 Aug 2011 | Vintage Publishing | 9780099225614 | English | London, United Kingdom Small Is Beautiful Summary | SuperSummary E F Schumacher's Small is Beautiful was the first book on politics I ever read; it was the only book about politics I ever saw my father read or heard him talk about. It arrived in our cottage in rural North Yorkshire as a manifesto from a radical countercultural world with which we had no contact. Re-reading its dense mixture of philosophy, environmentalism and economics, I can't think what I could possibly have understood of it at 13, but in a bid to impress my father I ploughed on to the end. Looking back over the intervening almost four decades, the book's influence has been enormous. For several decades, mass production methods were producing more cheap goods than ever before; the mass media and mass culture opened up new opportunities to a wider audience than ever. It was creating bigger markets and bigger political entities — his book came on the eve of the vote on the European Small is Beautiful: Study of Economics as If People Mattered Market in — but he believed such scale led to a dehumanisation of people and the economic systems that ordered their lives. One of the recurrent themes through the book is how modern organisations stripped the satisfaction out of work, making the worker no more than an anonymous cog in a Small is Beautiful: Study of Economics as If People Mattered machine. Craft skill was no longer important, nor was the quality of human relationship: human beings Small is Beautiful: Study of Economics as If People Mattered expected to act like adjuncts to the machines of the production line. The economic system was similarly dehumanising, making decisions on the basis of profitability rather than human need: an argument that played out most dramatically in the 80s coal miners' strike. What Schumacher wanted was a people-centred economics because that would, in his view, enable environmental and human sustainability. It was a radical challenge which, like many of the ideas of the late 60s and early 70s feminism is another examplewere gradually adopted and distorted by the ongoing voracious expansion of consumer capitalism. They were later snaffled up by corporate giants. Small became cool but only as part of a branding strategy which masked the ongoing concentration of political and economic power. Gigantism has triumphed. The power of the global multinational and the financial institutions was beginning to become apparent in the early 70s, but it has grown exponentially since, unaccountable to national governments. Schumacher warned that a city's population should not rise above , but we are now living in an era of the megapolis and several cities around the world are heading towards 20m. Schumacher would be weeping over his herbal tea at the fate of his big idea. However, small is beautiful is an idea that keeps reappearing — the latest incarnations are farmers' markets, and local cafes baking homemade cup cakes — because it incorporates such a fundamental insight into the human experience of modernity. We yearn for economic systems within our control, within our comprehension and that once again provide space for human interaction — and yet we are constantly overwhelmed by finding ourselves trapped into vast global economic systems that are corrupting and corrupt. Many of the issues Schumacher raises we are still wrestling with. He questioned the shibboleth of economic growth as the central preoccupation of politics; he talked of resource constraints on economic development. Above all, he insisted again and again that human happiness would not be achieved through material wealth. He had a vision of human need that would strike a 21st-century reader as oddly puritanical, and his frequent references to Burma as a model jar badly. But his point is still valid as the wellbeing debate today demonstrates; despite our increased wealth since the 70s, we are no happier. Schumacher warned against exactly the issues we are now dealing with as levels of mental illness — depression, anxiety, panic attacks, stress — rise and the World Health Organisation predicts that depression will be the second most common health problem in western developed nations by This was what Schumacher feared, and his answer was "small is beautiful". Go back to the human scale: human needs and human relationships, and from that Small is Beautiful: Study of Economics as If People Mattered the ethical response of stewardship to the environment. What is most striking about the book now is its bold idealism. No one writes like that now; reading Schumacher's bracing prescriptions for our future, it is chilling to realise how so many thinkers, politicians, academics have all signed up to a deadening pragmatic consensus and our thinking has been boxed into a dead end of technocratic managerialism. Small is beautiful is the cry of the romantic idealist, and there seem to be none left. Topics Economics The Big Ideas. Global economy Globalisation Philosophy comment. Reuse this content. Order by newest oldest recommendations. Show 25 25 50 All. Threads collapsed expanded unthreaded. Loading comments… Trouble loading? Most popular. Small Is Beautiful: Economics as if People Mattered by Ernst F. Schumacher Goodreads helps you keep track of books you want to read. Want to Read saving…. Want to Read Currently Reading Read. Other editions. Enlarge cover. Error rating book. Refresh and try again. Open Preview See a Problem? Details if other :. Thanks for telling us about the problem. Return to Book Page. Schumacher's riveting, richly researched statement on sustainability has become more relevant and vital with each year since its initial groundbreaking "Nothing less than a full-scale assault on conventional economic wisdom. Schumacher's riveting, richly researched statement on sustainability has become more relevant and vital with each year since its initial groundbreaking publication during the energy crisis. This timely reissue offers a crucial message for the modern world struggling to balance economic growth with the human costs of globalization. Get A Copy. Paperbackpages. Published September 27th by Harper Perennial first published More Details Original Title. Other Editions Friend Reviews. To see what your friends thought of this book, please sign up. To ask other readers questions about Small Is Beautifulplease sign up. Sayadur "The problem of unemployment in India. See 1 question about Small Is Beautiful…. Lists with This Book. Community Reviews. Showing Average rating 4. Rating details. More filters. Sort order. Aug 05, Elenabot rated it it was amazing. The conception of economics as a free- standing, autonomous discipline and sphere of activity, and even as an end unto itself, is one of the Small is Beautiful: Study of Economics as If People Mattered fallacies of our age. It is precisely this fallacy that this book dismantles. Small is Beautiful: Study of Economics as If People Mattered economic growth should be subordinated to broader human, cultural, political and ecological concerns, and that it should serve human growth by being intelligently harnessed to fuel community-development projects rather than having politics hijacked by economics by c The conception of economics as a free-standing, autonomous discipline and sphere of activity, and even as an end unto itself, is one of the costliest fallacies of our age. That economic growth Small is Beautiful: Study of Economics as If People Mattered be subordinated to broader human, cultural, political and ecological concerns, and that it should serve human growth by being intelligently harnessed to fuel community-development projects rather than having politics hijacked by economics by claiming economic growth is the end-all of politics and societyis an idea we badly need to grasp at a time in which corporations are gaining unprecedented legal rights and political power. The underlying issue here is, as he rightly points out, our culturally patterned inability read, unwillingness to understand issues in their true context. Anyone who has ever tried to think logically and objectively about the matter will realize that economics is a subset of ecology. Who-da-thunk it? Human economic activities occur within a context of limited natural resources, and therefore economic growth cannot mushroom unto eternity. Ignoring said context means undercutting the basis on which we stand. Small is Beautiful: Study of Economics as If People Mattered can only be appropriately deliberated within a comprehensive and profound enough understanding of its appropriate relational context. You don't need references to quaint ethical precepts that'd embarrass any self-respecting, "hard-nosed" economist in order to appreciate this as a cold, self-evident fact revealed by the unbiased use of reason. He rightly points out that we fail to introduce the true variables limited resources into our computations due to a perspective schewed by flawed and overly narrow preconceptions regarding which kinds of considerations are relevant. This is another illustration of one of the costliest pitfalls of human reason: the results of any act of reasoning you perform are determined by the perspectival limitations that ensue from your posited starting points. You posit the variables that you consider relevant, and reason calculates for you the best way to focalize the picture you wish to see. Unfortunately, what you don't wish to see is at least as important as what you do. Omitting an object from one's field of vision does not decrease its reality. The lapse of reasoning on this issue is borderline pathological, and far from being our chief adaptive organ, human reason is proving disastruously ill-matched to reality a point well elaborated also in Ornstein and Ehrlich's New World, New Mind.
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