Family Owned and Operated Since 1974 FUNERAL HOME & CEMETERY SECTION B JULY NEWS 2009 PO Box 5159 Youngstown OH 44514 1-800-321-7479 Online at www.nomispublications.com Previously Published as the YB News • Still the Place for Your News! An Environmentally Responsible Alternative to Cremation and Burial – Closing Our Warehouse – 12-62” Fiberglass Shaft Umbrellas $108.00 12-60” Metal Shaft Umbrellas $72.00 LAST CHANCE , AlturnaMATS, Inc. announces its 15th Anniversary The Water Resolution machine from BioSAFE BROWNSBURG,IN— Th e campaign for en- Unlike cremation, with Water Resolution an vironmental responsibility is changing the individual body is gently placed in a standard, choices Americans make. Th ey recycle in ever- sanitary, nonporous vessel, preventing any com- growing numbers. More choose organic foods mingling of residual remains. Th e completely and demand products with all-natural ingredi- automated process, operated by a single button, ents in simplifi ed packaging. “Green” is clearly then utilizes a combination of water pressure, the color of choice among the largest group of high temperature and alkalinity to accelerate environmentally conscientious citizens – col- the natural course of tissue hydrolysis. Th e bone lege-educated, affl uent, empty-nesters. shadows left after the Water Resolution pro- Now they have an environmentally respon- cess are completely sterile white bones, brittle sible alternative to cremation and burial: Water enough to be easily powdered to ash. Resolution™ from BioSAFE Engineering. Th e entire process is complete in three to Water Resolution accelerates the natural de- four hours, regardless of the size of the body. composition process through alkaline hydro- Pacemakers can be left in place and titanium TITUSVILLE,PA— AlturnaMATS opened the company, AlturnaMATS moved in 2003 lysis, sympathetically returning the body to implants can be recovered – intact and sterile. early in 1994 in the garage of previous own- to the Titusville Opportunity Park where it ash. Unlike cremation it produces a natural, Th e Water Resolution vessel requires limited er Jim Aaron. From Mr. Aaron’s garage, the remains today. With retirement on the minds contaminant-free byproduct. Water Resolu- space and can be easily installed in a funeral business moved to a warehouse building on of Mr. and Mrs. Aaron, AlturnaMATS was tion is an environmentally sustainable process home or an existing crematorium. West Central Ave in Titusville, PA. With or- sold to Michael Gierlach in 2006. Now into and the bio-responsible option. CONTINUED ON PAGE B6 ders rolling in and the continuing growth of CONTINUED ON PAGE B7 FAX (800) 752-8767VISCHER FUNERAL SUPPLIES (215) 675-9706 (215) 957-9601 ** Your Ferno Washington Distributor ** www.vischerfuneralsupplies.com ... OPERATING TABLE ... MANUFACTURER BEST ... SERVICE Ferno® Model # 87 Ferno® Model # 34 & 36 Church Trucks Dressing Tables (34 Folding*) BEST Price 00 $ 3789 Ferno® Model # 101-H Hydraulic Operating Table FOR THE COMPLETE FERNO® LINE AND MORE VISIT OUR WEBSITE AT WWW.VISCHERFUNERALSUPPLIES.COM ® Industry Leading 1000 lb. Don’t be fooled by imitations Ferno Model # 103 &102 Ferno® Mini Maxx Mortuary Cot there is only 1 Ferno-Washington Operating Tables Page B2 FUNERAL HOME & CEMETERY NEWS Section B JULY 2009 Emblematic introduces 12” Firefi ghter Magnetic Emblem for Mounting on Hearses and Coaches are laminated to heavy-duty CCALENDARALENDAR magnetized rubber making of Events it easy to mount and remove from any magnetic metallic surface. Th ey cannot blow CONVENTIONS SEMINARS/MEETINGS off and will not damage the fi nish on a hearse. Cemetery Assoc of Tennes- The Funeral Service Profes- A unique Magmount is also see and Georgia Cemetery sional Association - meets available to display an emblem Assoc - Jul 26-28, Double Tree every Sunday night online at Hotel, Chattanooga, TN. Exhib- indoors on a horizontal surface 8pm for discussion at www. its. (615)714-9605. embalmer.com. or to hang on a wall. Th is does NFDMA - Aug 1-5, Detroit for the emblem what a frame Marriott & COBO Convention Catholic Cemetery Confer- does for a picture. Center, Detroit, MI. Exhibits. ence School of Leadership (800)434-0958. & Management Excellence For additional information on the complete line of Mag- CANA - Aug 19-22, Marriott - Jul 12-16, John Carroll Uni- City Center Hotel, Denver, CO. versity, Cleveland, OH. (888) netic Emblems for hearses, Exhibits. (312)245-1077. 850-8131. now available in designs for Washington State FDA - Assoc of California Crema- Army, Navy, Air Force, Marine Aug 23-25, Campbell’s Resort, tionists Operators Training Corps, Coast Guard, and Fire- Chelan, WA. Exhibits. (253)588- - Jul 14-15, Best Western fi ghters, contact Th e Emblem- 7111. Pepper Tree Inn, Santa Bar- BUFFALO,NY— In response to demand from out North America who have been using atic Company, Inc., PO Box New York State Assoc of bara, CA. (562)596-0464. Cemeteries Fall Conference funeral directors, Th e Emblematic Compa- Emblematic’s military memorial emblems on 118, West Seneca, NY 14224. - Sep 13-16, Sagamore Resort, ICCFA University - Jul 17- ny, Inc. of Buff alo, has produced its popular their hearses. Toll-Free: 1-866-300-0407. Bolton Landing, NY. Exhibits. 22, Mid South Convention Firefi ghter Emblem in a full 12” diameter for Made in the USA, Emblematic’s emblems Phone: 716-992-9407. Fax: (518)783-1134. Center and Veranda Hotel, mounting on hearses and coaches. Th is larger feature silver embossed vinyl, printed with 716-992-8917. Email: info@ New Jersey State FDA - Sep Tunica, MS. (800)645-7700. size was developed at the request of many of quality U.V. inks which resist fading in di- emblematicco.com. Website: 29-Oct1, The New Taj, Atlantic The Academy Training the more than 1,400 funeral homes through- rect sunlight. For durability, the emblems www.EmblematicCo.com. City, NJ. Exhibits. (800)734- Dates - Jul 21-24, AFP 101; 3712. Sep 10-11, Boomers and Be- Washington Cemetery & yond; Sep 15-16, Family Ser- Funeral Assoc - Sep 23-27, vice Follow-up Programs; Oct Coeur d’Alene Golf & Spa Re- 20-23, AFP 101; Oct 27-28, sort, Coeur d’Alene, ID. Exhibits. Financial Aspects of Advance MKJ Marketing offers Cable Ads (888)522-7637. Funeral Planning; Jan 19-22, Cable Advertising Rates Lowest in Years Pennsylvania Cemetery, Cre- 2010, AFP 101. The Academy matory & Funl Hm Assoc - Sep Training Center, Franklin, 27-29, Pittsburgh Institute of Web site development and Training programs, has specialized OH, unless otherwise noted. Mortuary Science, Pittsburgh, in producing quality television advertising since its inception (800)331-6270. PA. (717)236-9970. in 1982. According to Glenn Gould, MKJ CEO, “MKJ Mar- Catholic Cemetery Confer- NFDA Leadership Confer- keting was founded on the belief that television advertising ence - Sep 29-Oct 2, Chicago ence - Jul 26-29, Chateau could be more successful for funeral homes than yellow page Hilton & Towers, Chicago, IL. on the Lake Resort, Branson, Exhibits. (888) 850-8131. MO. (800)228-6332. and newspaper advertising combined and at lower cost. Over Selected Independent Funer- the years this premise has proven true. For the cost of a single Mt. Ida College and ADEC newspaper placement, most funeral homes can run from 20 al Homes - Oct 7-10, Hard Rock Online Courses - Sep 14-Oct Hotel, San Diego, CA. Exhibits. 9, Drawing Lines in the Sand; to 30 television advertisements on local cable. Because cable (800)323-4219. Oct 19-Nov 13, Spiritual Is- television is segmented both geographically, as well as by au- NFDA - Oct 25-28, 2009, Bos- sues at the End of Life; Nov dience, cable advertising is a cost eff ective means of reaching ton Convention & Expo Center, 16-Dec 18, Training Facilita- Boston, MA. Exhibits. (800)228- the family decision maker when selecting funeral homes.” tors for Children’s Programs 6332. Research conducted for hospitals, physicians and funeral and Bereavement Support Professional Grounds Man- Groups. (617)928-4649 or homes demonstrate clearly that the female head of house- agement Society - Oct 28-31, www.mountida.edu/ncde LARGO,FL— One of the great misperceptions is that hold is responsible for selecting all three. As a result, there 2009, Louisville, KY. Exhibits. are many cable networks developed specifi cally for a female (800)609-7467. ICCFA Fall Management the Internet is responsible for the demise of the nation’s audience. MKJ creates advertising that appeals to female CFSA Fall Conference - Nov Conference - Oct 7-10, newspaper industry. In reality newspaper circulation has 16-17, 2009, Crowne Pla- 2009, Washington, DC. been in steady decline for over 20 years, long before the viewers. According to Marilyn Gould, MKJ President, za, Indianapolis, IN. Exhibits. (800)645-7700. Internet became widely available. Although people do “MKJ makes a signifi cant investment to develop television (847)295-6630. Jewish Funeral Directors get their news from sources other than the local news- advertisements that have a quality look, as well as an emo- 2010 of America Annual Meet- papers, subscription fees are not critical to the success tional hook. People make many important decisions based ICCFA - Mar 10-13, 2010, Grand ing - Nov 1-5, 2009, St. Regis of a newspaper business; advertising income drives the more on their heart than their head; they remember their Hyatt & San Antonio Convention Monarch Beach Resort, Dana newspaper industry, and cable television began eroding emotional response to an advertisement long after they have Center, San Antonio, TX. Exhib- Point, CA. (781)477-9300. its. (800)645-7700. newspaper advertising revenues before most households forgotten a logical appeal.” 2010 Kansas, Missouri and Nebras- had their fi rst computer. Television has been the most To receive a DVD of MKJ television advertisements, ka Funeral Directors Asso- ICCFA Wide World of Sales productive advertising media since its inception in the contact MKJ Marketing at 888-655-1566 or visit www.