Sony DADC Digital Services DBB Data Model Discussion

May 18, 2011 Data Model and Asset Management Overview

• Review Key Items: 1. Overview of the “Alpha” Concept – very important to “version” identification 2. High-level Inventory Entity Model 3. Where do non-AV ancillaries fit in the model? 4. What are the asset types that are Managed by DBB, EAGL 5. What is the relationship between assets and components (e.g. stereo audio pair)?

© 2011 Sony All Rights Reserved Alpha represents new level in the classification of studio content

• Roughly represents “Version”

• Better aligns sales/licensing with fulfillment, with a naming convention used across a studio

• Applies to both Feature and Episodic content as well as Trailers and Value Added Material

• Alpha could be used more as an Intellectual Property organization then pure Inventory

© 2011 Sony CONFIDENTIAL All Rights Reserved Patent PENDING Sample Alpha Definition/Composition: Six Major Categories

• A new Alpha Type, mainly for use in TV Distribution, is “Edited” • Come from a “Source Alpha” and changed for market (i.e. EditedTV_Syndication_Time_1) • Example: Married With Children (Ep. 501): HE_Music_Credit • Frank Sinatra Music removed for Home Entertainment and replaced with a generic

© 2011 Sony CONFIDENTIALinstrumental All Rights piece. Reserved Patent PENDING Sample Alpha Detailed Definitions

© 2011 Sony CONFIDENTIAL All Rights Reserved Patent PENDING What an Alpha is not (1/2)

• Contractual Rights and Restrictions: • Contractual rights and restrictions are currently maintained at the Title level, not the Alpha level • However, Alphas may contain talent-and/or LOB–related restrictions: • Example: “Per the instructions of the producer of these films, the Extended Alpha is only available to Home Entertainment for release on Blu-Ray™ and DVD. The Extended Alpha is not available to any other market”

• Technical Attributes – only captured at the asset level • Aspect Ratio (16x9, 4x3, etc) • Media (HD CAM SR, D5, etc) • Standard (HD, PAL, NTSC) • Audio Config (Lt-Rt, 5.1, etc)

© 2011 Sony CONFIDENTIAL All Rights Reserved Patent PENDING What an Alpha is not (2/2)

• Localization • Language DOES NOT drive the creation of an Alpha and is not captured in the Alpha • Language, subtitles, dubbing, texted/textless are not properties of an Alpha. They are Component-related attributes

© 2011 Sony CONFIDENTIAL All Rights Reserved Patent PENDING High-level Inventory Entity Model

• Title entity is “recursive” to support Series, Season, Episode as well as Features

Title

Alpha

Video Audio Subtitle Image Document Component Component Component Component Component Audio Channel [Kit] Component

File Descriptor

File Location © 2011 Sony All Rights Reserved Content Hierarchy Example (i.e. Stack)

Series Breaking Bad

Season Season #1

Episode Episode #103

Alpha TV_DIALOGUE_CENSORED HE_UNRATED

K Kit A Kit B i t

/ 16x9 FF 4x3 FF

C

o Stereo English Stereo English m

p Stereo LAS 5.1 English o n

e Stereo German Stereo French

n Box Art t

BreakingBad_HE_UNRATED_(5_1_ENG).

F BreakingBad_TV_DIALOGUE_CENSORED_(ST_FRE).wav i l e

R BreakingBad_TV_DIALOGUE_CENSORED_(ST_ENG).wav e

c BreakingBad_HE_UNRATED_4X3FF.mxf o r

d BreakingBad_HE_UNRATED.jpg © 2011 Sony All Rights Reserved Where do ancillary assets fit in the model?

• Ancillary assets can include Pack shots, Trailers, Scripts, etc. • Ancillary assets are handled in a similar way in the data model • All assets are assigned into the Title hierarchy in some manner – Alpha is not currently used • All ancillary assets are in EAGL (for SPE) or DEAGL (DADC’s instance of EAGL for 3rd Parties)

© 2011 Sony All Rights Reserved What are the asset types that are Managed by DBB, EAGL? (1/3)

• Asset Types – DBB • Kit – Virtual Grouping mechanism for Core Media Assets • Video Component (Core Media) • Audio Track Component (Core Media) • Audio Channel Component • Subtitle Component (Core Media) • Image Component • Document Component

© 2011 Sony All Rights Reserved What are the asset types that are Managed by DBB, EAGL?

• Asset Types – EAGL (i.e. General Asset Management ) • Audio – examples include: • Document – examples include: • Composite Mix • Bible • Stems • Bio • Final Mix • Brochure - Document • Foley • Copy • Foreign Language Track • Copyright • Full Mix • Credits • Mix Down • Legal • Music Stem • Marketing Kit • Radio Spot • Music Cue Sheet • Ringtone • Style Guide • Score • Sound Effects

© 2011 Sony All Rights Reserved What are the asset types that are Managed by DBB, EAGL?

• Asset Types – EAGL (i.e. General Asset Management ) • Image – examples include: • Video – examples include: • 1-Sheet • Added Value • Activity Book • Blog - Video • Banner • Clip • Billboard • Dailies • Bus Back • Disclaimer • Chapter Still • Logo - Video • Character Art • Minisode • Color Palette • Mobisode • Consumer Ad • Promo • Drawing • Rough Cut • Editorial • Screener • Insert • Trailer • Packaging • Misc – examples include: • Packshot • Game • Screensaver © 2011 Sony All Rights Reserved What is the relationship between assets and components (e.g. stereo audio pair)?

• Assumptions: • Asset = File • Component = about asset(s) which may or may not be local to the system • In the Data model there is currently various possible relationships between Components and Assets

• For unmuxed Assets • For Video, it is currently defined as a Video Component points to a single asset • For Audio, Audio Track Components are things such as 5.1, Stereo • Audio Channel Components are the actual channels (i.e. RT, LFE) that have a relationship directly to the asset(s)

© 2011 Sony All Rights Reserved What is the relationship between assets and components (e.g. stereo audio pair)? (2/2)

• For muxed Assets • Component records all point to the same file descriptor • For example for a ProRes with 5.1 and LT/RT there will be: • Video Component • Audio Track Component 5.1 -> Six Audio Channel Components • Audio Track Component LT/RT -> Two Audio Channel Components • All point to the same ProRes asset via File Descriptor & Location(s)

• For Ancillary assets housed in EAGL (or other external system) the DBB creates a Component record with a File Location that points to the external system • Metadata is available for use in the Materials Analysis process • File Location record allows Asset to be pulled on demand

© 2011 Sony• AssetAll Rights Reserved is stored for a configurable amount of time, then purged