tribe JOIN OUR ZARRAFFA’S COFFEE TRIBE FRANCHISE OPPORTUNITY coffee ABOUT US Now you’re talking serious coffee! ESTABLISHED Zarraffa’s Coffee, established in 1996, was originally a roasting tribe house operating from the backstreets of Southport on the Gold Coast. Back then customers would come in for their daily coffee and enjoy a fresh brew perched on a hessian bag full of green coffee beans yet to be roasted by founder and CEO, Kenton Campbell. Kenton’s dream was for Zarraffa’s Coffee to become ’s premium coffee provider, knocking the competition 1996 CELEBRATING OVER out of the water with an exceptional product and service 20 YEARS IN guarantee. Celebrating over 20 years in retail, the proudly Australian-owned and operated organisation started with a $9,000 personal loan and some good old fashioned leg work.

ZARRAFFA’S COFFEE 2 3 ZARRAFFA’S COFFEE FRANCHISE OPPORTUNITY FRANCHISE OPPORTUNITY coffee ABOUT US OVER tribe An individually perfect cup of coffee - every time

After much research into the Australian coffee market, 80 American ex-pat Kenton singled out the Gold Coast as the STORES ACROSS perfect base of operations, where he met his wife, started a QLD, NSW, WA family and, in true Aussie style, ‘gave it a go’. From one store, Kenton has grown the privately-owned company into a franchise operation that is synonymous with quality coffee and in late 2012, took the brand bi-coastal with stores in suburban Perth and Kalgoorlie in Western Australia.

‘An individual perfect cup of coffee - every time’ is the company’s mantra, mission and customer expectation and the business is built on a strong franchise system and foundation of franchise and barista training.

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THE FRANCHISE 80 STORES ACROSS QLD, NSW, WA

Franchise opportunities across Australia

Zarraffa’s currently has over 80 stores across , northern NSW and WA. The predominantly franchised stores are made up of traditional shopping centres and strip mall locations sites with a significant business impetus to open and relocate to convenient drive thru store sites. The company’s major markets include the Gold Coast, Brisbane, Western Australia and regional Queensland including Gold Coast , Sunshine Coast, Hervey Bay, Rockhampton, Townsville and Cairns. Brisbane Franchise opportunities have opened up significantly across New South Wales, Western Australia, Victoria and potentially New Zealand. Western Australia

Zarraffa’s Coffee roasts and blends all its coffee on a weekly basis and delivers it Toowoomba fresh to all its stores. The national head office doubles as a warehouse roasting Sunshine Coast facility, producing award-winning blends and from late 2018 will relocate to a $12.5 million, 4.5-hectare site, located in the heart of the Gold Coast/ Brisbane corridor. Hervey Bay Rockhampton Townsville Cairns

ZARRAFFA’S COFFEE 6 7 ZARRAFFA’S COFFEE FRANCHISE OPPORTUNITY FRANCHISE OPPORTUNITY franchise ZARRAFFA’S COFFEE 8 9 ZARRAFFA’S COFFEE FRANCHISE OPPORTUNITY FRANCHISE OPPORTUNITY A STRONG, CONSISTENT BRAND BRAND POWER SETS UP AN EXCITING BUSINESS PROPOSITION - ONE WITH HIGH RECOGNITION AND A PASSIONATE FOLLOWING. The strength of Zarraffa’s brand is manifested in its logo - from the two Masai giraffes, standing ‘head and shoulders above the rest - to the more emblematic ‘Z’ logo.

High recognition and cut-through in our key markets, and across the country, is evidenced by the many interstate and international requests for franchise locations.

ZARRAFFA’S COFFEE 10 11 ZARRAFFA’S COFFEE FRANCHISE OPPORTUNITY brand FRANCHISE OPPORTUNITY power ZARRAFFA’S COFFEE 12 13 ZARRAFFA’S COFFEE FRANCHISE OPPORTUNITY FRANCHISE OPPORTUNITY WHY US?

Consistency, reliability and convenience

Delivery of a turn-key operation is just the Being a privately-owned company that is still start of the benefits of owning a Zarraffa’s led by its founder, Zarraffa’s remains close to STRENGTH Coffee franchise. the frontline and undertakes a consultative approach to its businesses and stores - Built on exceptional head office support that with regular franchisee touchpoints and IN PRODUCT kicks off with guided training, through to information exchanges. AND SERVICE ongoing and regular business and operational support, Zarraffa’s has built its business Loyal customer support, through strong brand on growing in a commercially healthy and recognition and strategic brand marketing, responsible way. comes on the back of the foundation of the business that has not deviated from its The exceptional in store growth record, business mandate, developed from day one - combined with a high ratio of multi-store strength in product and service. owners, and a number of previous store managers who have graduated to being Consistency, reliability and convenience are franchisees, speaks volumes about why the cornerstones of each Zarraffa’s Coffee Zarraffa’s with a clear business blueprint, the franchise. company has honed its operation over the past 20 years to become the specialty coffee provider in the quick service restaurant (QSR) space. turn ZARRAFFA’S COFFEE 14 15 ZARRAFFA’S COFFEE FRANCHISE OPPORTUNITY FRANCHISE OPPORTUNITY key franchise 1 Enquiry

2 Initial Qualification

HOW IT WORKS 3 THESE First Interview 4 family Application The perfect blend 5 EIGHT Second Interview There is a clear pathway to owning a 6 Zarraffa’s Coffee franchise and our STEPS In-Store Shifts recruitment process is designed to ensure, ARE 7 (just like in any marriage), we find the Information Collection perfect blend in partnership to grow our franchise family. 8 Document

ZARRAFFAS.COM/FRANCHISING

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investmentWHO ARE WE LOOKING FOR? BUYING A FRANCHISE REQUIRES APPROXIMATELY

Positive, hardworking people * First and foremost, we are seeking applicants dynamic business environment, are also $750 000 who are positive, hardworking people and who ideally suited. enjoy customer interaction. + Financial fitness is also a must to commence Whether you are a family group or partnership, the application process. Buying a franchise we have found that those candidates that are requires approximately $750,000 – $800,000 long term supporters of the brand and who + GST + working capital. It’s a serious believe in following a proven business model, investment, for some serious coffee. go on to enjoy the greatest success with our company. Inclusions are: full drive thru fit out, equipment, signage, first opportunity fee, Applicants who have some hospitality and training fee, opening store promotion fee and business experience, who understand the project management fee. commitment required from a fast-paced and

ZARRAFFA’S COFFEE 18 19 ZARRAFFA’S COFFEE FRANCHISE OPPORTUNITY FRANCHISE OPPORTUNITY LEADING DRIVE THRU FIT-OUTS

QUALITY SERVICE + PRODUCTS

ZARRAFFA’S COFFEE 20 21 ZARRAFFA’S COFFEE FRANCHISE OPPORTUNITY FRANCHISE OPPORTUNITY COMPREHENSIVE TRAINING

SOPHISTICATED STORE DESIGNS

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Open for business!

As far as we’re concerned Australia is open for business!

Coming to regional Queensland, NSW, WA and VIC COMING in 2018 and beyond, Zarraffa’s Coffee is seeking ZARRAFFA’S COFFEE franchisees for new territories and locations listed on 124 DISTILLERY ROAD, EAGLEBY QLD 4207 www.zarraffas.com SOON PO BOX 2089, BEENLEIGH QLD 4207 REGIONAL QLD, 07 5500 0800 NSW, WA AND VIC

ZARRAFFAS.COFFEE ZARRAFFAS_COFFEE ZARRAFFA’S COFFEE 24 FRANCHISE OPPORTUNITY